BUILDING MUSEUMS TM SYMPOSIUM 2019 PROGRAM, REGISTRATION, AND SPONSOR OPPORTUNITIES

Presented by the Mid-Atlantic Association of Museums FEBRUARY 27–MARCH 1, 2019

New York Marriott at the Brooklyn Bridge 333 Adams St, Brooklyn, NY 11201

01 BUILDING MUSEUMS 2018 | www.midatlanticmuseums.org/building-museums Building Museums isTM a national symposium on the process, promise, and pitfalls of planning and managing museum building projects.

This symposium is for museum leaders, architects, planners, project managers, technical experts, and all professionals who plan or implement new construction, renovation, preservation, or expansion projects for museums.

Building Museums™ 2019 will actively engage participants in sessions and discussion. The program will include expert keynote addresses, behind-the-scenes museum tours, two receptions, and two interactive workshops.

Whether your institution is a small historic site under renovation, a medium-sized art museum planning an expansion, or a large museum building a new collections facility, this symposium is for you!

AIA Continuing Education Credits will be available.

QUESTIONS? Email [email protected]

DON’T DELAY! Call 718-246-7000 to reserve a discounted room rate of $199 per night for Building Museums™ or go to the link on our website midatlanticmuseums.org/building-museums/conferencehotel/ to reserve your room. If calling the hotel to reserve your room, please reference the Mid-Atlantic Association of Museums.

PLEASE NOTE The New York Marriott at the Brooklyn Bridge Building Museums™ conference room rates end on January 28, 2019. is a contemporary hotel just across the East River from , near the vibrant neighborhoods

COVER IMAGE: , Historic American Engineering Record, National Park Service of Brooklyn Heights and DUMBO. The subway Photo by Jet Lowe station is moments away, as is the iconic Brooklyn Bridge. LEFT IMAGE: MASS MoCA | Massachusetts Museum of Contemporary Art Photo courtesy of Michael Moran Photos courtesy of New York Marriott at the Brooklyn Bridge www.midatlanticmuseums.org/building-museums | BUILDING MUSEUMS 2018 03 PROGRAM-AT-A-GLANCE Thursday, February 28, 2019 (continued) TIME EVENT / MEETING LOCATION NOTE: all times are approximate and subject to change. Pre-registration and additional fees are required for workshop and museum tours. 1:45 pm–3:00 pm BREAKOUT SESSION II: Marriott at the Brooklyn Bridge 5 The Money Follows the Ideas: Planning Priorities for Fundraising and Earned Income 6 The Alchemy of Museum Planning Wednesday, February 27, 2019 7 Ensuring the Unforeseens never become the Unfortunates 8 Prioritizing Inclusion to Create Accessible Exhibits

TIME EVENT / MEETING LOCATION 3:00 pm–3:30 pm Coffee/Tea/Water Break Marriott at the Brooklyn Bridge

3:30 pm–4:45 pm BREAKOUT SESSIONS III: Marriott at the Brooklyn Bridge 8:00 am–4:30 pm Registration Opens Marriott at the Brooklyn Bridge 9 The Gateway Arch Museum: Creating a New Destination 8:00 am–4:30 pm Ready, Aim, Build: A Museum Planning Workshop Marriott at the Brooklyn Bridge at a Landmark Preregistration required; additional fee 10 Sustainable Strategies for Every Museum 11 Extracting Foresight from Hindsight: Four Years After Opening the 9:00 am–5:30 pm MUSEUM TOURS (pre-registration required; additional fee): George Washington University Museum and The Textile Museum Statue of Liberty Museum Brooklyn Historical Society—DUMBO 12 Zoom In, Zoom Out: Taking a Thorough Look at Your Collections Care Space Needs National September 11 Museum Whitney-Andy Warhol Exhibit 5:00 pm–6:00 pm Roundtable Discussion Marriott at the Brooklyn Bridge Edison Price Lighting Factory and Gallery Weeksville Hertiage Center 6:30 pm–8:30 pm Exhibitor Reception Marriott at the Brooklyn Bridge

11:00 am–3:00 pm Building a Museum Creative Incubator Golden Boardroom 8:00 pm Dinner on your own Brooklyn Area Restaurants

5:30 pm–7:30 pm Opening Reception Brooklyn Historical Society 128 Pierrepont St Friday, March 1, 2019 Brooklyn, NY 11201 TIME EVENT / MEETING LOCATION Thursday, February 28, 2019 7:30 am–12:00 pm Registration Marriott at the Brooklyn Bridge

TIME EVENT / MEETING LOCATION 9:00 am–10:15 am Continental Breakfast Marriott at the Brooklyn Bridge Closing Keynote: Access for All: Creating the New Statue of Liberty Museum 7:30 am–3:30 pm Registration Marriott at the Brooklyn Bridge 9:00 am–12:00 pm Exhibitors Expo Marriott at the Brooklyn Bridge 7:30 am–9:00 am Continental Breakfast Marriott at the Brooklyn Bridge 9:00 am–4:00 pm Recharge Lounge Marriott at the Brooklyn Bridge 9:00 am–10:15 am Opening Keynote: Expansion,Evolution,Engagement— Marriott at the Brooklyn Bridge The Nordic Museum Saga 10:30 am–11:00 am Buildy Award Presentation Marriott at the Brooklyn Bridge

9:00 am–4:00 pm Exhibitors Expo Marriott at the Brooklyn Bridge 11:00 am–11:30 am Coffee/Tea/Water Break Marriott at the Brooklyn Bridge

9:00 am–4:00 pm Recharge Lounge Marriott at the Brooklyn Bridge 11:30 am–12:45 pm BREAKOUT SESSIONS IV: Marriott at the Brooklyn Bridge 13 10:15 am–10:45 am Coffee/Tea/Water Break Marriott at the Brooklyn Bridge Designing for Preservation: Collections Care in the Planning Process 14 Planning for Forever: Theory and Practice in Collections Storage 10:45 am–12:00 pm BREAKOUT SESSION I: Marriott at the Brooklyn Bridge 15 Cracking the Code to Sustainable Museum Growth: AMNH’s 1 Laying the Groundwork for your Museum Project Richard Gilder Center for Science, Education and Innovation 2 The New American Civil War Museum: Overcoming Obstacles and 12:45 pm–1:30 pm Networking Luncheon Marriott at the Brooklyn Bridge Reshaping Narrative to Connect with Contemporary Audiences 3 Revealing the Past to Challenge the Future: The Forensic 1:45 pm–3:00 pm BREAKOUT SESSIONS V: Marriott at the Brooklyn Bridge Architecture of the Tenement Museum 16 A Constellation of Assets: Museum Master Planning 4 360° Perspective: Planning and Implementing the for the 21st Century Audience New Tennessee State Museum 17 Transforming a Historic Landmark Building into a Museum 12:00 pm–1:30 pm Lunch on your Own 18 Elevating “Open Storage” through Storytelling

02 BUILDING MUSEUMS 2018 | www.midatlanticmuseums.org/building-museums www.midatlanticmuseums.org/building-museums | BUILDING MUSEUMS 2018 03 PRE-SYMPOSIUM WORKSHOP, MUSEUM TOURS, AND RECEPTION

NOTE: all times are approximate and subject to change. Pre-registration is required for all of these activities, and additional fees are only required for the workshop and tours.

Ready, Aim, Build: real-world experiences that will provide attendees devices will not be permitted during the interior with both comprehensive understandings portions of the tour. A Museum Planning of creative incubators and actionable plans Workshop for development. Ferry check-in: 9:00 am Ferry Departs: 9:30 am SHARP Wednesday, February 27 Note: Pre-registration is required; fee $45.00 8:30 am–4:30 pm Check-in location: Statue Cruises Departure (entrance to security tent by ) in Attend this day of discussion, conversation, OFFSITE MUSEUM TOUR Battery Park networking, and inquiry at the New York Marriott Private Hard-Hat Tour length: 60 mins, with option to stay longer with a group of your peers. A multidisciplinary if desired. group, including museum planners, architects, Tour of the Statue Ferry return to Manhattan: 11:15 am, 11:55 am engineers, exhibit designers, and general of Liberty Museum contractors will take you through the museum- Note: Please bring an official Photo I.D. Wednesday, February 27 building process—from inception to construction. that matches the name you registered with. Brooklyn Historical Society—DUMBO Lunch will be provided. AIA continuing 9:00 am–11:55 am This tour is weather dependent. Pre-registration Photo courtesy of Jordan Rathkopf and DUMBO Open Studios education credits are available. is required; fee: $20.00. Transportation Join a special behind-the-scenes preview of the will NOT be provided. Directions will be Speakers: Jame Anderson, Hal Davis, David new Statue of Liberty Museum on provided to registrants. Greenbaum, Sarah Ghorbanian from SmithGroup; at the Statue of Liberty National Monument, Robert Sullivan, Maria Elena Gutierrez, Chora; one of the America’s most iconic and visited Jared Oldroyd, Clark Construction; Daniel monuments managed by the U.S. National OFFSITE MUSEUM TOUR Pomfrett, Cumming; Gretchen Coss and Cybelle Park Service. Private Tour of the Lewis Jones from Gallagher and Associates; Richard Rabena from The Franklin Institute; Explore the new 26,000-square-foot museum Brooklyn Historical Chris Wood of SmithGroup building project led by the Statue of Liberty-Ellis Society–DUMBO Island Foundation. The museum is designed by Note: Pre-registration is required; fee $95.00 architecture firm FXCollaborative and exhibits Wednesday, February 27 created by experience design firm ESI Design, 1:00 pm–3:00 pm and access the museum’s new vista and green Building a Museum roof for never-before-seen views of the Statue Join Deborah Schwartz, President of the Brooklyn Creative Incubator of Liberty and the skyline. The Historical Society, as she takes you on a tour structure is being built by Phelps Construction of the groundbreaking exhibition, Waterfront, Wednesday, February 27 Group and the owner’s representatives are installed in the award-winning retrofitted 11:00 am–3:00 pm SBI Consultants. 19thcentury warehouse building, Empire Stores, at 55 Water Street in the DUMBO neighborhood The tour will be led by Stephen Briganti, Museums and cultural organizations, that are of Brooklyn. The exhibition is highly interactive, President and CEO of The Statue of Liberty-Ellis building projects within the next five years, designed for audiences of all ages, and was Island Foundation, John Piltzecker, Superintendent, are exploring new types of engagements such created in collaboration with Pure & Applied, Statue of Liberty National Monument, National as creative incubators designed to enhance Potion, and Batwin + Robin Productions. Brooklyn Park Service, Nicholas Garrison, Partner and outreach and programming. Inspired by the Historical Society’s new DUMBO satellite gallery Project Designer at FXCollaborative, and museum successful NEW INC creative incubator, at space, overlooks Brooklyn Bridge Park, Jane’s designers from ESI Design who will discuss the the , this workshop will help Carousel (enclosed in an exquisite Jean Nouvel design, construction, funding, and operational institutions generate ideas and plans. A NEW “jewel box,”) the Brooklyn and Manhattan challenges of this remarkable project. INC administrator, mentor, and mentee will lead Bridges, and New York Harbor. museum, architectural, and strategic planning As this is a preview of the museum that will open participants through explorations of processes, Note: Pre-registration is required; fee: $20.00. in May, 2019, regretfully photos and recording promises, and pitfalls of planning and managing Transportation will NOT be provided. Directions

creative incubator projects. Speakers will share will be provided to registrants.

04 BUILDING MUSEUMS 2018 | www.midatlanticmuseums.org/building-museums National September 11 Memorial Museum Photo Courtesy of the National September 11 Memorial Museum PRE-SYMPOSIUM WORKSHOP, MUSEUM TOURS, AND RECEPTION (continued)

NOTE: all times are approximate and subject to change. Pre-registration is required for all of these activities, and additional fees are only required for the workshop and tours.

OFFSITE MUSEUM TOUR introduces a Warhol for the 21st century. will encompass both historic and new buildings Private Tour of the The tour will be led by a Whitney guide, joined at Weeksville Heritage Center. The 4 remaining by an architect from Cooper Robertson, the houses of this freedmen’s village were National September 11 executive architect for the new Whitney, who rediscovered in the 1960s. With extensive Memorial Museum will discuss the unique gallery design features neighborhood and city support, the houses were that enable special exhibitions like Andy Warhol – acquired, restored and opened to the public. Wednesday, February 27 From A to B and Back Again. To make this history accessible to the public, 1:00 pm–3:00 pm a one-acre campus extension and a new LEED Note: Pre-registration is required; fee: $20.00. Gold visitors’ building were built to include The National September 11 Memorial Museum Transportation will NOT be provided. Directions offices, galleries, multi-purpose rooms, and a serves as the country’s principal institution for will be provided to registrants. resource center needed to support a wide range examining the implications of the events of of cultural and visitor enrichment activities. Andy Warhol (1928-1987). Ethel Scull 36 Times, (1963). 9/11, documenting the impact of those events The tour will be led by architects Sara Caples Acrylic and screenprint on canvas, thirty-six parts, Overall: 80 × 144in. (203.2 × 365.8 cm) and exploring the continuing significance of OFFSITE MUSEUM TOUR and Everardo Jefferson and landscape architect Whitney Museum of American Art, New York; Jointly owned by the Whitney Museum of September 11, 2001. The Museum’s 110,000 American Art and The Metropolitan Museum of Art; gift of Ethel Redner Scull 86.61a-jj Tour of Edison Price Elizabeth Kennedy. © 2018 The Andy Warhol Foundation for the visual Arts, Inc. / Artists Rights Society (ARS), N.Y. square feet of exhibition space is located within the archaeological heart of the World Trade Lighting Factory Note: Pre-registration is required; fee: $20.00. Center site. This tour will be led by key Design and Gallery Transportation will NOT be provided. Directions & Construction and Exhibition team members will be provided to registrants. Wednesday, February 27 involved in the opening of the Museum, and will provide an overview of the Museum’s architecture 12:00 pm–2:30 pm and exhibits, focusing on base building and Opening Reception exhibition coordination throughout the design Join the staff of Edison Price Lighting on a tour process, during construction and installation, of their factory in nearby Long Island City. View Wednesday, February 27 and as an operating institution. how their systems illuminate art by hearing 5:30 pm–7:30 pm about gallery lighting techniques and walking Note: Pre-registration is required; fee: $20.00. through their onsite gallery. Attendees will learn Join friends and colleagues at MAAM Building Transportation will NOT be provided. Directions more about integrating advanced technologies, Museums™ opening reception on Wednesday, will be provided to registrants. like real-time lighting monitoring and beacon February 27, 2019 from 5:30 p.m to 7:30 p.m. communication into the museum experience. Enjoy drinks and hors d’oeuvres with colleagues! Guests will be welcomed to the factory with OFFSITE MUSEUM TOUR lunch and the visit will conclude with a tour of Location: Brooklyn Historical Society, Private Tour of the the factory. 128 Pierrepont St, Brooklyn, NY 11201 Note: Pre-registration is required; no additional Whitney: Andy Warhol– Note: Pre-registration is required; fee: $20.00. fee to conference attendees. Transportation will Transportation will NOT be provided. Directions From A to B and NOT be provided. Directions will be provided will be provided to registrants. Back Again to registrants. Wednesday, February 27 OFFSITE MUSEUM TOUR 1:00 pm–3:00 pm Private Tour of the Exhibitor Reception Few American artists are as ever-present Weeksville Heritage Thursday, February 28 and instantly recognizable as Andy Warhol 6:30 pm–8:00 pm (1928–1987). This exhibition—the first Warhol Center retrospective organized by a U.S. institution Wednesday, February 27 Unwind after a long day of sessions with a drink since 1989—reconsiders the work of one of and some hors d’oeuvres in our Exhibitors Expo 2:00 pm–4:00 pm the most inventive, influential, and important at the New York Marriott at the Brooklyn Bridge. American artists. It reveals new complexities Join a tour of Weeksville, an African-American Meet and mingle with industry service providers, about the Warhol we think we know, and heritage site in Brooklyn, New York. This tour architects, engineers, and museums.

www.midatlanticmuseums.org/building-museums | BUILDING MUSEUMS 2018 Weeksville06 BUILDING Heritage MUSEUMS Center 2018 | www.midatlanticmuseums.org/building-museums 07 Photo courtesy of Nic Lehoux PROGRAM KEYNOTES AND SESSION DESCRIPTIONS

NOTE: The final program will include all of the session speakers. AIA continuing education credits are available.

OPENING KEYNOTE Economic Impact Analysis, Fundraising Feasibility experiences for target audiences, and how to SESSION #4 through capital expansion. Attendees will learn Plans, Business Plans, Strategic Plans, Green handle delays when funding is disrupted. key steps of disciplined internal capacity-building Moderator: Eric Langham, Founder & Director, 360° Perspective: Planning and Expansion, Evolution, Engagement: Basis of Design, and many more. Panelists will including the preferred order of pre-campaign Barker Langham, London, UK The Nordic Museum Saga Implementing the New Tennessee introduce and discuss these services, advise Moderator: Christy Coleman, CEO, American planning, developing a business plan, aligning Speakers: Dr. Sheila Canby, Patti Cadby Birch Thursday, February 28 | 9:00 am–10:15 pm State Museum attendees about how and when to contract Civil War Museum, Richmond, VA board and staff, and the definitions of contributed, Curator in Charge, Islamic Art, Metropolitan planning services or develop them in house, Thursday, February 28 | 10:45 am–12:00pm earned and endowment revenue as components Founded as a volunteer-led organization in Speakers: Cynthia Torp, President/Owner, Museum of Art, New York, NY; Prof. Ian Owens, and provide examples of organization, contents of both a capital campaign goal and an annual 1979, the Nordic Heritage Museum evolved Solid Light, Louisville, KY; Damon Pearson, AIA, The new Tennessee State Museum opened Director of Science, Natural History Museum, and timeline for various planning documents. operating budget. into one of the “Top Five” international museum Director, Richmond, VA on October 4, 2018. Once the master plan was London, UK; Fiona Cole-Hamilton, Principal Attendees will learn how to identify which destinations in 2018. Discover how the new approved and funding secured, the new Museum Consultant, Barker Langham, London, UK pre-design plans will benefit their organization Nordic Museum integrates site, building and was completed in three years. This session will Moderator: Amy Kaufman, AK Cultural Planning, and will learn the challenges and opportunities Principal, Brooklyn, NY exhibits to create a deeply immersive visitor provide attendees with tools for implementing in performing pre-design services. experience and lively community hub for the a building project, adaptive leadership strategies, SESSION #3 Speakers: Diana Duke Duncan, Advancement/ SESSION #7 greater Seattle area. After 20 years of operation and discovering interpretive strategies in the Capital Campaign Planning, Diana Duke Duncan Moderator: Elena Kazlas, Principal, ConsultEcon, Revealing the Past to in a leased 1907 elementary school, a new vision design of history exhibitions. Attendees will LLC; Donna Williams, Senior Vice President, Ensuring the Unforeseens never Inc., Cambridge, MA Challenge the Future: emerged for a museum that could host travelling also learn about this incredible cultural institution Bridge Philanthropic Consulting, New York, NY; become the Unfortunates The Forensic Architecture of exhibitions and artifacts from international Speakers: Alissa Rupp, FAIA, Principal, and will learn from the project team’s experiences Karen Meyerhoff, Wave Hill, President and Thursday, February 28 | 1:45 pm–3:00 pm the Tenement Museum collections, while keeping local character on MIG-Portico, Seattle, WA; Robert Portnoff, in planning, pre-design/construction, visitor Executive Director, Bronx, NY; Tracey Bates, the working waterfront of Seattle’s Ballard Project Director, Paratus Group, New York, NY; Thursday, February 28 | 10:45 am–12:00pm experience, and leadership. Director, T&B Consulting What cannot be seen at the start of a project neighborhood. The panel will use a chronological Anne Bergeron, Anne Bergeron & Co. Consulting, can pose a grave threat to any schedule and The Tenement Museum has grown over the budget. Learning how to anticipate the most framework to highlight issues, challenges and Providence, RI Moderator: Maria Piacente, MMSt, Vice President, past ten years from a fledgling idea to one of common unforeseen conditions, and developing solutions realized over a multi-year development Lord Cultural Resources, Toronto, ON New York City’s top-rated cultural destinations. process. Attendees will understand the process SESSION #6 a building specific plan to address them, will Through “forensic architecture,” the extant Speakers: Ashley Howell, Executive Director, for developing an integrated visitor experience, The Alchemy of Museum Planning help safeguard a project’s cost and completion building fabric of preserved tenement buildings Tennessee State Museum, Nashville, TN; Denise combining site, building and movement SESSION #2 date. Panelists will discuss the best practices in the Lower East Side—America’s iconic Gallagher, Director of Exhibitions, Tennessee Thursday, February 28 | 1:45 pm–3:00 pm to support a museum’s revised mission and The New American Civil War for preserving a project’s schedule and budget immigrant neighborhood—reveals the stories State Museum, Nashville, TN; Sheila Barton, exhibit storyline. Museum: Overcoming Obstacles Planning an innovative museum requires a against unforeseen conditions by focusing on; of nearly 20,000 people who lived at the site AIA, Principal, EOA Architects, Nashville, TN and Reshaping Narrative to Connect special kind of alchemy: a blend of analytical assembling the right design consultants to from the late 19th century through the 1970s. perform an initial building survey, engaging a Moderator: Eric Nelson, Executive Director/ with Contemporary Audiences skills and expressive thinking; narrative This session exposes the literal layers of history construction manager to develop appropriate CEO, Nordic Museum, Seattle, WA Thursday, February 28 | 10:45 am–12:00pm development and business planning; and the design methodology that deliberately contingencies and allowances, and empowering SESSION #5 consultation and collaboration. Using iconic Speakers: Richard Franko, FAIA, Design Partner, retains and showcases as much of the existing How do you use the collection of the Museum case-studies, speakers will draw on their global the Owner to oversee an approach that Mithun, Seattle, WA; Nancy E. Zinn, Ph.D. buildings as possible. Panelists will challenge The Money Follows the Ideas: of the Confederacy to tell a more inclusive, heritage experience to present the importance considers the safety and needs of the collection, Interim Director of Collections, Exhibitions and attendees to examine the responsibility of the Planning Priorities for Fundraising authentic story that would appeal to modern of the curatorial brief as the foundation of the patrons and staff. This session will be of value Programs, Nordic Museum, Seattle, WA; Brook architect in facilitating these exchanges; the and Earned Income as well as traditional audiences? Create a new museum masterplan. This session will explore to any Museum Professional participating in their Anderson, Project Director, Ralph Appelbaum effort required to work with communities and museum from existing collections in a historic Thursday, February 28 | 1:45 pm–3:00 pm how to use a collection and its’ stories as a institution’s construction or capital upgrade project. Associates, New York, NY client/user groups of all scales to deliver a space! Learn from panelists as they discuss the foundation for that brief and will consider the Attendees will be able to address potential museum relevant for today’s audiences; and Too often, museums become enamored with the development of the new American Civil War challenge of distilling disparate collection stories problems and will learn how to engage different the role of architecture in allowing history to programmatic and capital elements of a viable Museum and how the museum team, architects, into one overarching narrative to captivate a project team members in their own institutions. speak to modern audiences. future without understanding true costs and SESSION #1 and designers faced challenges and successes in wide range of audiences, while simultaneously how to execute large-scale fundraising. When creating the new narrative and integrating a new meeting the wider aims of the project. Moderator: Michael Myers, Cost Specialist Laying the Groundwork for Speakers: Nick Leahy AIA, LEED AP, Principal institutional planning suggests capital expansion, building with the historic ruins of the Tredegar Attendees will learn how to apply the concepts for Cultural Practices, The Whiting-Turner museums need to prepare a business plan to your Museum Project and Executive Director, Perkins Eastman, New Contracting Company, Inc., Baltimore, MD Ironworks. The panel will also discuss how they of the curatorial narrative into the master Thursday, February 28 | 10:45 am–12:00pm York, NY; David Favaloro, Director, Curatorial determine how much revenue must be raised overcame significant structural, preservation and planning process and will gain a deeper Speakers: David Fante, Principal, EwingCole, Affairs and Hebrew Technical Institute Research and earned over a 5-10 year timeline to maintain design challenges, and kept the project moving understanding of the museums in the Middle Philadelphia, PA; Alan Dirican, Director of Whether you are starting, moving, expanding Fellow, Tenement Museum, New York, NY; Steve a balanced operating budget, meet capital forward. Attendees will learn strategies for facing East and how the lessons learned when master Facilities, Dumbarton Oaks, Washington, DC or building a museum, you need plans to make Lembo PE, LEED AP BD+C, Partner, Mechanical campaign goals, and support the desired level structural challenges related to the preservation planning in this region are relevant to and your case. Discover which services benefit Engineer, Kohler Ronan, New York, NY of growth. This session explores paths to and integration of historic sites and artifacts, can be applied to the local market. clients, who provides them, what data emerges, sustainable outcomes of mission enhancement how to tell stories in exhibit spaces that create and what sequence is most efficient. The panel an emotional connection and provide authentic will focus on Market and Economic Feasibility

Studies, Master Plans and Visioning Plans,

08 BUILDING MUSEUMS 2018 | www.midatlanticmuseums.org/building-museums www.midatlanticmuseums.org/building-museums | BUILDING MUSEUMS 2018 09 PROGRAM KEYNOTES AND SESSION DESCRIPTION (continued)

NOTE: The final program will include all of the session speakers. AIA continuing education credits are available.

SESSION #8 SESSION #11 library. The new Collection Center includes fully CLOSING KEYNOTE requirements, and other factors that influence Moderator: Scott Newman, FAIA, Partner, climate-controlled storage, the highest level of collections preservation. Panelists from the Arkansas Prioritizing Inclusion to Create Extracting Foresight from Access for All: Creating the Cooper Robertson, New York, NY security protection, growth space for a Conservation Art Center (AAC) and the Conservation Center Accessible Exhibits Hindsight: Four Years After New Statue of Liberty Museum Lab, Photography Studio, scholarly research and for Art & Historic Artifacts (CCAHA) will present a Speakers: Anna Leavey, Director of Construction, Opening the George Washington Thursday, February 28 | 1:45 pm–3:00 pm special programs related to the collections, and Friday, March 1 | 9:00 am–10:15 am case study on the preservation and conservation the Gateway Arch Park Foundation , St. Louis, University Museum and The offices for Collections and Library staff. Panelists decisions that have been made as part of AAC’s Accessibility is a critical issue that all institutions MO; Andrew Barwick, AIA, Senior Associate, Textile Museum In May, 2019, the new Statue of Liberty Museum will discuss the design development of this spe- extensive renovation and redesign. Attendees are currently addressing. Panelists will present Cooper Robertson, New York, NY; William Haley, will open to celebrate Lady Liberty’s history, Thursday, February 28 | 3:30 pm–4:45 pm cialized museum support space and the strategic will learn how to develop their own framework unique examples of how museum professionals Founder, Haley Sharpe Design, Leicester, UK influence, and legacy in the world. With over 4.3 planning required to implement phase one of the for incorporating preservation and conservation and designers can prioritize inclusion in the Experienced museum planners, designers, and million visitors annually, how do you communicate Collections relocation. This session is for museum principles into their building projects. creation of Accessible Exhibits and Programs operators universally understand the importance ‘Liberty’ and create an experience that’s welcoming professionals in facilities, design, and collections within your institution. This session will provide of careful pre-planning and programmatic and meaningful for all, regardless of age, culture, SESSION #10 care or design professionals who provide support Speakers: Laura Hortz Stanton, Executive attendees the opportunity to learn about current study prior to designing a new facility. But when language, and accessibility? This presentation will or services for capital projects. Attendees will Director, Philadelphia, PA Katie Hall, Registrar, accessible exhibit design best practices and Sustainable Strategies for external, political, or existential factors compel explore the challenges of building on an island learn strategies for how to tackle the planning and Arkansas Arts Center, Little Rock, AR progressive inclusive strategies for facilities of Every Museum an expedited design and construction process, in New York Harbor, designing for resiliency and design of focused collections care space as well all sizes. Attendees will also participate in an strategies must be undertaken for making design sustainability post Hurricane Sandy, and the issues Thursday, February 28 | 3:30 pm–4:45 pm as strategies for successful implementation. interactive exercise to brainstorm solutions to decisions without fully defined requirements of creating an immersive museum experience that complex access issues. As museums become more aware of their available. Learn how the George Washington is welcoming and meaningful to all–regardless SESSION #14 energy, water, health, and operational implications University concurrently formed the George Moderator: Sara Urizar, Program Director – of age, culture, language, and accessibility. Cultural Institutions, Ascent, Chicago, IL Planning for Forever: Theory and Moderator: Pauline Dolovich, Principal/Senior and costs, they might consider reevaluating their Washington University Museum, merged This panel will also include how the Statue of Practice in Collections Storage Exhibit Designer, Reich+Petch Design facilities, collections storage, and operations to with The Textile Museum, and engaged two Speakers: Angela Segalla, Director of the Liberty- Foundation launched a successful International, Toronto, ON create sustainable building programs. This session design firms and two construction managers to Collection Center, Peabody Essex Museum, Salem, crowdfunding campaign to help build the Friday, March 1 | 10:30 am–12:45 pm

will discuss specific green building strategies for simultaneously design and build two separate MA; Lawrence C Bauer, AIA Principal, Schwartz/ museum, and the diverse group of partners who Speakers: Meg Rivers, Exhibition Developer museums, including reviews of the building site facilities on two separate campuses. This session Silver Architects, Boston, MA; Phillip Johns, were brought it to oversee design, fundraising How can museums reconcile their mission to and Project Manager, Smithsonian’s National and architecture, environmental and mechanical will provide a retrospective of the outcome Senior Project Manager, Ascent, Boston, MA and construction. Attendees will learn best collect and store collections forever with a finite Museum of Natural History, Washington, DC; control systems, lighting, and the human factors. of this building campaign and will discuss the practices in architecture and exhibit design to capacity to fund, document, manage, preserve, Dave Hollands, Head, Creative, Royal Ontario Using case studies that address new and older challenges of designing for spaces that have create a museum experience that’s accessible and and make them accessible over time? Museums’ Museum, Toronto, ON facilities, panelists will present innovative and limited operating resources and not fully defined. “intuitive”—regardless of age, culture and language. responsibility to hold material in the public trust practical measures that reduce a museum’s ROUND-TABLE DISCUSSION gives rise to fascinating challenges and dilemmas in capital facilities planning. This session will draw carbon footprint while still respecting its critical Moderator: Mary Katherine Lanzillotta, FAIA, ”Where do new models Speakers: Nicholas Garrison, Partner and on successes and challenges in collections storage SESSION #9 operational and preservation goals. Panelists will Partner, Hartman-Cox Architects, Washington, DC of museums come from?” Design Director, FXCollaborative, New York, NY; planning at large institutions and explore how offer diverse perspectives and lessons learned as Evolution of the Museum Stephen A. Briganti, President & Chief Executive The Gateway Arch Museum: Speakers: Scott Teixeira, Senior Associate, they might be applicable to small and mid-sized they adapt to changing priorities. Attendees will Typology; How to remain Officer, The Statue of Liberty-Ellis Island Creating a New Destination at Hartman-Cox Architects, Washington, DC; museum planning. Panelists will review approaches discuss and learn about the range of compromises relevant in today’s world? Foundation, Inc. New York, NY; John Piltzecker, a Landmark Richard Timpson, Director of Exhibition Production to collections facility and cost planning at the that must be evaluated to implement sustainable Superintendent, Statue of Liberty National and Museum Facilities, The George Washington Thursday, February 28 | 5:00 pm-6:00 pm Smithsonian Institution and the National Museum Thursday, February 28 | 3:30 pm–4:45 pm practices and policies within the limitations and Monument and Ellis Island, National Park Service, University Museum and The Textile Museum, of Ireland. This session will investigate the realities of their existing facility and budget. This What inspires us to create new models of New York, NY; Edwin Schlossberg, President and The reimagined Gateway Arch Museum Washington, DC; Lori Kartchner, Programs complexities inherent in understanding the public session includes an overview of the past winners museums and visitor experiences? Hear from Principal Designer, ESI Design, New York, NY demonstrates that excellent museum architecture, Associate, Museum Collections, The George value of stored collections, and discuss capital of AAM’s Sustainable Excellence Award and a a diverse series of experts about their influencers great public art, and well-designed public spaces Washington University Museum and The Textile and operating cost planning methods that can presentation by the 2018 winner for the SEA and sources of inspiration. Join us in a make great cities. The project was achieved Museum, Washington, DC be useful regardless of museum size or available Facilities/Site and Operations Category. round-table conversation about forward focused through a public private-partnership, and opened resources. Attendees will learn how to identify innovation as a muse for creative iteration. SESSION #13 on July 3, 2018. This session will address best practices for collections space and evaluate Moderator: Michele F. Pacifico, FSAA, Archival beneficial partnering, accessible design strategies, Designing for Preservation: their collections storage planning. Facilities Consultant, Pacifico Consulting, SESSION #12 Some say new ideas come from the community Collections Care in the reestablishing the urban fabric, and promoting Jackson, WY members. Some say new ideas come from Planning Process investment through thoughtful design. Panelists Zoom In, Zoom Out: Taking a the consultants, museum directors, curators Speakers: Bill Tompkins, Director, National Friday, March 1 | 10:30 am–12:45 pm will present the Gateway Arch Museum as a Speakers: Angela A. Moore, LEED AP O+M, Thorough Look at Your Collections or inspiration from other building types or life Collections Program, Smithsonian Institution, case study on partnerships, Universal Design as Facilities and Sustainability Coordinator, Missouri Care Space Needs Washington, DC; Amelia Kile, Collections experiences. This plenary discussion aspires Collections management, preservation, and an approach accessible exhibit design, and how Historical Society/Missouri History Museum, Thursday, February 28 | 3:30 pm–4:45 pm Program Specialist, National Collections to illuminate alternative sources to help further conservation are often the behind the scenes museum buildings can promote repeat visitation St. Louis, MO; Richard Franko, Architect, FAIA, Program, Smithsonian Institution, Washington, continued innovation and discovery to help work of museums, but these activities can be and attract new audiences. Attendees will gain LEED, AP, Mithun, Seattle, WA; Diana Pardue, The Peabody Essex Museum opened a new DC; Elizabeth Sullivan, Senior Project Manager, benefit new museum projects. large factors in building design. Incorporating insights on how collaborations among museums, Chief, Museum Services Division, Statue of 120,000 square foot Collection Center providing Project Management & Construction Office of strategic preservation and conservation planning government, private foundations, and businesses Liberty National Monument and Ellis Island, the museum with a venue for the highest quality Planning, Design and Construction, Lend Lease/ early into the building design process can help can provide capital funding, and establish National Park Service, New York, NY storage, care, preservation and access to their Smithsonian Institution, Washington, DC; Katie inform decisions regarding collections storage, conditions that promote economic revitalization. large and diverse art collections and research Oman, Principal KO Projects LLC, Seattle, WA collections preparation space, conservation

laboratory facilities, environmental and lighting

10 BUILDING MUSEUMS 2018 | www.midatlanticmuseums.org/building-museums www.midatlanticmuseums.org/building-museums | BUILDING MUSEUMS 2018 11 PROGRAM KEYNOTES AND SESSION DESCRIPTION (continued) REGISTRATION RATES

NOTE: All receptions, keynotes, some meals, and breakout sessions are covered in the registration fee. NOTE: The final program will include all of the session speakers. AIA continuing education credits are available.

SESSION #15 illuminating results of this research including, Speakers: Faye L. Jensen, Ph.D., Executive audience segmentation, branding, business Director, South Carolina Historical Society, Cracking the Code to Sustainable unit analysis, and a campaign feasibility study. Charleston, SC; Jim Cortina, Principal, Cortina Museum Growth: AMNH’s This session will cover a review of the planning productions, McLean, VA; Valerie King, Museum Richard Gilder Center for Science, process and will discuss the initial implementation Account Executive, 1220 Exhibits, Nashville, TN Education and Innovation of highlighting tactics for donor engagement Friday, March 1 | 10:30 am–12:45 pm and fundraising. Attendees will learn about the master planning process and how to leverage Museum Professional Museum Professional Early Bird Regular SESSION #18 To embody the integrated mission of science, existing assets and integrate design and Early Bird Regular (by 2/12/19) (by 2/22/19) education and exhibition, the American Museum pre-construction into fundraising campaigns. New-York Historical Society: of Natural History is currently developing the Attendees will also learn why audience research Elevating “Open Storage” CONFERENCE RATES Richard Gilder Center for Science, Education is important to designing programming. through Storytelling and Innovation. Scheduled to open after the conclusion of the Museum’s 150th anniversary, Friday, March 1 | 1:45 pm–3:00 pm Speakers: Kathryn Haigh, Chief Operating MAAM Member $350 $399 $425 $499 this renovation and addition project creates new Officer, Newfields, Indianapolis, IN; David Rubin, For twelve years the New-York Historical Society physical connections on this institution’s historic ASLA, FAAR Principal, DAVID RUBIN Land and PBDW Architects have been working campus that will significantly enhance the visitor Non-MAAM Member $435 $499 $499 $575 Collective, Philadelphia, PA; Jonathan Wright, together to improve the society’s visitor experience. This panel discussion will reveal a Ruth K. Lilly Deputy Director of Horticulture and experience and to increase its engagement with bird’s eye view of museum planning, operations, Session Presenter $250 Natural Resources, Newfields, Indianapolis, IN the public. Most recently they’ve undertaken systems and sustainability efforts. The session the task of renovating the institution’s 4th floor will analyze together the methods that museums, Student $150 North Gallery which is part of the Henry Luce III of all sizes, can employ to develop their outreach Center. Panelists will share how ideas from through capital expansion and innovative Volunteer $100 SESSION #17 the curatorial team and exhibition design team programming. Panelists will share lessons were integral to the resulting architectural learned from the planning and design of the Transforming a Historic Landmark design. This session will cover the operational DAILY RATES Gilder Center. Attendees will learn to analyze Building into a Museum and formal challenges during the process of the development plan for their museum, and Friday, March 1 | 1:45 pm–3:00 pm transforming the open-storage, through new understand how to maximize opportunities for Opening Reception $60 $60 $60 $60 The South Carolina Historical Society’s renovation technology and architecture. sustainability and reuse of existing space. of the Fireproof Building which recently opened Thursday Only $275 $275 $275 $275 in Charleston, South Carolina is the pride of the Speakers: Brigitte Cook, Associate, PBDW Moderator: Suzanne Marie Musho, AIA, Vice Museum. The building was designed by Robert Architects, New York, NY; Gerhard Schlanzky, President, Zubatkin Owner Representation, Friday Only $250 $250 $250 $250 Mills, the first domestically-trained architect and Creative Director & Director of Exhibitions, New York, NY promoter of fire-resistant buildings. Speakers New-York Historical Society, New York, NY; Exhibitor Reception $40 $40 $40 $40 Speakers: Rebecca Myers Koike, Manager of will present a case study of the renovation of Debra Schmidt Bach, Ph.D. Curator of Capital Planning and Budget, American Museum this National Historic Landmark as it exposes the Decorative Arts, New-York Historical Society, of Natural History, New York, NY; Sarah Sachs, complexity of incorporating modern technology, New York, NY MUSEUM WORKSHOP/TOURS Additional Fee Associate Principal, BuroHappold Engineering, accessibility, and exhibitions into a brick and New York, NY stone structure. This created a natural tension of Ready, Aim, Build: A Museum Planning Workshop $95 balancing the exhibition and media experiences with the historic fabric of the building and the construction challenges of accomplishing a visitor Private Hard-Hat Tour of the Statue of Liberty Museum $20 SESSION #16 destination in Charleston. This session will delve A Constellation of Assets: into the coordination between the designers, Private Tour of the Brooklyn Historical Society—DUMBO $20 Museum Master Planning for media producers and contractors and the the 21st Century Audience approval process with the city’s Architectural Private Tour of the National September 11 Museum $20 Friday, March 1 | 1:45 pm–3:00 pm Review Board and the State Historic Preservation Office. Attendees will learn how to best maneuver The Indianapolis Museum of Art recently through the design and implementation phases Private Tour of the Whitney—Andy Warhol Exhibit $20 re-branded as Newfields – A Place for Nature in iconic and historic structures. and The Arts. This seminal shift was a data Tour of Edison Price Lighting Factory and Gallery $20 driven, strategic initiative informed by eight Moderator: Terence Healy, Principal, individual studies culminating in a new 30-year HealyKohler Design, Washington, DC

master plan. Panelists will present the Private Tour of the Weeksville Heritage Center $20

12 BUILDING MUSEUMS 2018 | www.midatlanticmuseums.org/building-museums www.midatlanticmuseums.org/building-museums | BUILDING MUSEUMS 2018 13 SPONSORSHIP OPPORTUNITIES

SPONSORSHIP LEVEL SPONSORSHIP BENEFITS FEAUTURED EVENTS (Select one) (Select one)

• Sponsor of Opening Reception, OR sponsor of Opening Keynote c OPENING RECEPTION PLATINUM OR Closing Keynote (select one) • Opportunity to Welcome Registrants to Designated Event (select one) c OPENING KEYNOTE $7,500 • Complimentary Exhibitors Table with Premium Location c CLOSING KEYNOTE • One Marketing Item Placed in Program Bag • Four (4) Complimentary Registrations for entire conference • 4 Guest Tickets for Designated Event Only • Sponsor Signage at the Event • Corporate Logo and Link to MAAM’s Website for One (1) Year • Access to Building Museums™ Roster Pre-Conference (electronic format, including emails) • Full-page Color Ad in Building Museums™ Printed Program

• Sponsor of Buildy Award Luncheon OR Exhibitor Reception SOLDc SPONSOR OUT OF BUILDY GOLD OR Lanyards (select one) AWARD LUNCHEON • Opportunity to Welcome Registrants to Designated Event (select one) $5,000 • Complimentary Exhibitors Table with Premium Location c EXHIBITOR RECEPTION • One Marketing Item Placed in Program Bag c LOGO ON LANYARDS • Three (3) Complimentary Registrations SOLD OUT • 3 Guest Tickets for Designated Event Only • Sponsor Signage at the Event • Corporate Logo and Link to MAAM’s Website for One (1) Year • Access to Building Museums™ Roster Pre-Conference (electronic format, including emails) • Half-page Color Ad in Building Museums™ Printed Program

• Sponsor of Thursday Breakfast OR Friday Breakfast SOLDc THURSDAY OUT BREAKFAST SILVER OR Recharge Lounge (select one) $2,500 • Complimentary Exhibitors Table with Preferred Location c FRIDAY BREAKFAST • One Marketing Item Placed in Program Bag SPONSOR PAYMENT c RECHARGE LOUNGE • Two (2) Complimentary Registrations SOLD OUT • Sponsor Signage at the Event INFORMATION INFORMATION • Corporate Logo and Link to MAAM Website for One (1) Year • Access to Building Museums™ Roster Pre-Conference (electronic format, including emails) PLEASE TYPE OR PRINT CLEARLY AND ENTER INFORMATION EXACTLY PLEASE CHECK ONE: TM • Quarter-page Color Ad in Building Museums™ Printed Program AS IT SHOULD APPEAR IN ALL BUILDING MUSEUMS LISTINGS. c Check enclosed (payable to Mid-Atlantic Association of Museums) Organization/Company c Send me an invoice

• Sponsor one Coffee Break, Exhibitor Expo, OR Session (select one) c ONE COFFEE BREAK Contact Name BRONZE • Complimentary Exhibitors Table PLEASE CHECK ONE: c Title + TABLE • One (1) Complimentary Registration ONE SESSION (select one) Will you need an exhibitor table? • Sponsor Signage at Selected Event c EXHIBITOR EXPO Address Yes No $2,000 • Corporate Logo and Link to MAAM Website for One (1) Year • Access to Building Museums™ Roster Post-Conference If you are having an exhibitor table, do you need a power source? (electronic format, including emails) Billing Address (if different than above): Yes No

• Sponsor one Coffee Break, Exhibitor Expo, OR Session (select one) c ONE COFFEE BREAK BRONZE • One (1) Complimentary Registration Phone Email • Sponsor Signage at Selected Event c ONE SESSION (select one) $1,500 • Corporate Logo and Link to MAAM Website for One (1) Year c EXHIBITOR EXPO • Access to Building Museums™ Roster Post-Conference (electronic format, including emails)

This form and any advertisements and logos (high resolution format JPEG or PNG and EPS, please) should be submitted to [email protected] by January 25, 2019. • Complimentary Exhibitors Table c PLEASE SELECT SUPPORTING • One (1) Complimentary Registration If you are sending a check, please remit payment and form to: MAAM, ATTN: Sponsorship | PO Box 4 | Cooperstown, NY 13326 $1,000 Thank you for sponsoring the Mid-Atlantic Association of Museums Building Museums™ Symposium! Create. Engage. Inspire. With Immersive Experiences, Meaningful Content and Thoughtful Design.

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