SHA LIU Graphic Designer

B io C ontents

Dragon and Illusion

I am a graduate student of Motion Media Happy Halloween Design from Savannah College of Art and Design. I received my BFA degree in Visual Communication VH1 Classic Channel ID Design from Hubei Institute of Fine Arts in China. My works focus on 2D , storyboarding Smoke, Smoke, Smoke and graphic design, and . In additiona, my concepts focus on storytelling with Amazon’s Black Friday Sale illustration, motion and visual design. Mount Royal College Transformation Dragon and Illusion Intro F rames

Human beings are very visually oriented. The design of lights and space can make the audience have an illusion. In some myths in China, one of the most popular plots is about illusion. Some stories mention that the unexceptionable paintings are alive. The subjects will leave the paper. They describe how creatures hide in wash paintings. Though these stories are not true, some realistic art works can make the audience feel that they are personally in the scene, for example, a very famous painting, Girl with a Pearl Earring and The Mona Lisa. It seems that they are looking at you from inside the painting. Relief is another example of using space to cause illusion. In this project, I made a 3D dragon sculpture and an animation about it.

Software and Hardware: Cinema 4D 3D Printer Happy Halloween Intro F rames

In this project, I used the animation functions in Cinema 4D to create a walking pumpkin in a tomb. As it walks, more pumpkins are awakened to celebrate Halloween. Additionally, I made an old film effect and handwriting effect in After Effects.

Software: Cinema 4D Adobe After Effects VH1 Classic Channel ID Intro F rames

VH1 Classic channel is a music network. The main style of the music is classical, rock and roll, and heavy metal. The logo reminds me of a disk and buttons on a turntable, which can represent the music and the classical style. In this case, in the 15-second channel ID, I made an animation of disks and a turntable.

Software: Cinema 4D Adobe After Effects Smoke, Smoke, Smoke Intro F rames

CASAA is an organization that advocates using reduced harm alternatives to smoking by increasing public awareness and education. Their mission is to encourage the testing and development of products to achieve acceptable safety standards and reasonable regulation; and to promote the benefits of reduced harm alternatives. According to a CASAA public service announcement, only 6.2% of US smokers will quit this year. CASAA appeals to the smokers to stop smoking or at least to use smoke-free alternatives. I made this video to let smokers realized that using tobacco is harmful. This project is a 2D animation which consisted of old cigarette posters interspersed with glitches and clips that show smoking’s harm.

Software: Adobe After Effects Amazon’s Black Friday Sale Intro F rames

Different colors have different moods. When we combine all of the CMYK colors, we get black. Acording to these two ideas, I made a viral video for Amazon’s Black Friday Sale. The three dots have different colors, which represent three moods the customers can get from shopping. When they jump and join the date of the event on the calendar, they make the number turn black. That is, it is Black Friday. In addition, this project also tells the audience that only with customers, can it be the Black Friday sale.

Software: Adobe Illustrator Adobe After Effects Mount Royal College Intro F rames

Calgary’s Mount Royal College is a Canadian university, which has an almost 100-year tradition in higher education. The design company, Cundari, rebranded the college to reflect their new status. The new logo is symbolic of blue and white solid geometry. Based on these characteristics, the location and the shapes from the logo, I made a series of shape transformation animations.

Software: Adobe Illustrator Adobe After Effects Transformation Intro F rames

This project is a frame-by-frame animation. The idea is to use shape transformations to create a short animation that ends with any logo. The animation has no connection with the ending logo except the shape.

Software: Adobe Photoshop Adobe Premiere Pro

Sha Liu Motion Media Designer

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