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Perceptions of Smartwatch Use Christopher M Purdue University Purdue e-Pubs Open Access Theses Theses and Dissertations 4-2016 Quit playing with your watch: Perceptions of smartwatch use Christopher M. Gaeta Purdue University Follow this and additional works at: https://docs.lib.purdue.edu/open_access_theses Part of the Social Psychology Commons Recommended Citation Gaeta, Christopher M., "Quit playing with your watch: Perceptions of smartwatch use" (2016). Open Access Theses. 769. https://docs.lib.purdue.edu/open_access_theses/769 This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact [email protected] for additional information. Graduate School Form 30 Updated 12/26/2015 PURDUE UNIVERSITY GRADUATE SCHOOL Thesis/Dissertation Acceptance This is to certify that the thesis/dissertation prepared By Christopher M Gaeta Entitled Quit Playing With Your Watch: Perceptions of Smartwatch Use For the degree of Master of Science Is approved by the final examining committee: Mihaela Vorvoreanu Chair Colin M Gray William G Graziano To the best of my knowledge and as understood by the student in the Thesis/Dissertation Agreement, Publication Delay, and Certification Disclaimer (Graduate School Form 32), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy of Integrity in Research” and the use of copyright material. Mihaela Vorvoreanu Approved by Major Professor(s): Mihaela Vorvoreanu 4/18/2016 Approved by: Head of the Departmental Graduate Program Date QUIT PLAYING WITH YOUR WATCH: PERCEPTIONS OF SMARTWATCH USE A Thesis Submitted to the Faculty of Purdue University by Christopher M Gaeta In Partial Fulfillment of the Requirements for the Degree of Master of Science May 2016 Purdue University West Lafayette, Indiana ii For my parents, who have supported me in my studies. iii ACKNOWLEDGEMENTS My gratitude to Mihaela Vorvoreanu, Ph.D., Colin Gray, Ph.D., William Graziano, Ph.D., and Krishna Madhavan, Ph.D., for their patience, guidance, and support. iv TABLE OF CONTENTS Page ABSTRACT ...................................................................................................................... vii CHAPTER 1. INTRODUCTION ....................................................................................... 1 1.1 Significance .......................................................................................................... 2 1.2 Problem Statement ................................................................................................ 3 1.3 Research Question ................................................................................................ 3 1.4 Definitions ............................................................................................................ 3 1.5 Scope .................................................................................................................... 4 1.6 Assumptions ......................................................................................................... 5 1.7 Limitations ............................................................................................................ 5 1.8 Delimitations ........................................................................................................ 5 1.9 Summary ............................................................................................................... 6 CHAPTER 2. LITERATURE REVIEW ....................................................................... 7 2.1 Smartwatches ........................................................................................................ 7 2.2 Technology Acceptance Models .......................................................................... 9 2.3 Diffusion of Innovations ..................................................................................... 10 2.4 Social Norms ...................................................................................................... 11 2.5 Summary ............................................................................................................. 13 CHAPTER 3. METHODOLOGY ............................................................................... 15 3.1 Research Questions ............................................................................................ 15 3.2 Data Collection ................................................................................................... 15 3.3 Analysis .............................................................................................................. 16 3.3.1 Thematic Analysis .................................................................................... 16 v Page 3.4 Sample ................................................................................................................ 17 3.5 Sampling Strategy .............................................................................................. 17 3.6 Credibility ........................................................................................................... 18 3.6.1 Researcher Profile ..................................................................................... 18 3.6.2 Biases ........................................................................................................ 18 3.6.3 Expectations .............................................................................................. 19 3.6.4 Data Source Triangulation ........................................................................ 19 CHAPTER 4. RESULTS ............................................................................................. 21 4.1 Data Collection ................................................................................................... 21 4.2 Analysis Results ................................................................................................. 22 4.2.1 Familiarity with Technology ..................................................................... 24 4.2.2 Smartwatch Use ........................................................................................ 24 4.2.2.1 Notifications ..........................................................................................25 4.2.2.2 Voice Commands ...................................................................................26 4.2.2.3 Wrist Gestures .......................................................................................27 4.2.2.4 Common Contexts for Smartwatch Use ................................................28 4.2.3 Perceptions of Smartwatch Use ................................................................ 29 4.2.3.1 Impolite Smartwatch Use ......................................................................29 4.2.3.2 Voice Commands Are Better Enjoyed in Private ..................................30 4.2.3.3 People Are Curious ................................................................................31 4.2.4 Form Versus Function............................................................................... 32 4.2.4.1 Smartwatches as a Fashion Statement ...................................................32 4.2.4.2 Smartwatches Are Looking Better .........................................................33 4.2.4.3 Discreetness ...........................................................................................34 4.2.5 Other Interesting Themes .......................................................................... 34 4.2.5.1 Smartwatches Are Too Expensive .........................................................35 4.2.5.2 Smartwatch Abuse .................................................................................35 vi Page 4.2.5.3 Urgency ..................................................................................................36 4.2.5.4 Apple as an Industry Leader ..................................................................36 4.2.5.5 Recognizing Smartwatches ....................................................................37 4.2.5.6 Social Influence .....................................................................................37 4.2.5.7 Distraction ..............................................................................................38 4.2.5.8 Few Security Concerns ..........................................................................38 4.3 Relevant Norms .................................................................................................. 39 4.3.1 One checks their watch frequently because they are in a hurry or disinterested ............................................................................................................... 39 4.3.2 One should not appear disinterested in one’s company ............................ 39 4.3.3 One should pay attention in class or at work ............................................ 40 4.3.4 One should not disrupt quiet spaces .......................................................... 40 4.3.5 People don’t talk to themselves out loud .................................................. 41 4.3.6 Fashion norms ........................................................................................... 41 CHAPTER 5. DISCUSSION AND FUTURE WORK ............................................... 42 5.1 Summary ............................................................................................................. 42 5.2 Discussion ........................................................................................................... 43 5.3 Design Implications ...........................................................................................
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