They Picked Wor-Ty Means

Home , KCBC, KIRV, KSJV, Noodle (character)

35e PER COPY BROAD TELEC

IN THIS ISSU

THEY PICKED WOR-TY NCAA Monopoly Is Protested Page 23 4 FOR ONE GOOD

Crosley Buying REASON -SALES WLTV Atlanta Page 23

Trammell Key In Miami Bid N. W. Ayer is using WOR -TV to advertise Dole Page 25 Hawaiian Pineapple to consumers throughout the New York market area. ladio's Nighttime The Dole display in "Sally Smart's Kitchen" creates Power Cited more than a quarter of a million sales impressions Page 26 every week. Also, Dole products are featured in i cooking schools which the show's producer conducts

TELECASTING throughout New York and its suburbs. Begins on Page 69 WOR -TV's effective technique- combining TV's selling impact with consumer-level merchandising - gets sales results in America's top market!

CHANNEL 9

MEANS NEW YORK

THE NEWSWEEKLY JF RADIO AND TV How do you get them to look and listen in Virginia's greatest market?

They look via WTVR, Richmond's only television station. They look so enthusiastically that a :though WTVR must work alone in stimulating set sales, already there are over 145,000 television sets in the WTVR area.

They listen via WMBG (AM) and WCOD (FM) And they've been listening to WMBG first since 1926.

These constitute Havens & Martin Stations, the only complete broadcasting institution in Richmond, the NBC outlets (both sight and sound) for this huge market.

These First Stations of Virginia stop sales problems Stop! in the Old Dominion. Try them and see.

WMBG ,M WTVRTV eykietra j l/f/ltp)itt WCODFM Havens and Martin Stations, Richmond 20, Va. WTVR -Represented Nationally by Blair TV, Inc. WMBG- Represented Nationally by The Bolling Company COLUMBUS OHIO

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COLUMBUS THRILLS TO THE GREATEST TV SHOWS IN CENTRAL OHIO- LOCALLY PRODUCED ON WTVN, CHANNEL 6 COLUMBUS OHIO THE BIGGEST, MOST MODERN TELEVISION CENTER IN THE MIDWEST!

All of Central Ohio raves about NITA'S GUEST BOOK . .. the musical interview show that dares to be different . starring Nita Hutch.

IHundreds of housewives each day attend PAT'S OPEN HOUSE in the large, air conditioned WTVN studios.

1f yy sbN°°E °0t y the O IaHNo aucea a?topßce%i,1 JO * te Ohio people. n ao arosica. bY CI, Va inf°r aN is$V htfQ ul an shoas oalog PuAS p°apuN °°. ao .9( ftom C PROSPECTOR BILL entertains many youngsters each day at his chuck wagon. He has over 25,000 "prospec- The Renie Riano show tors" in his club. It's a Columbus -comedy, plus helpful must! kitchen hints on cooking by a master of the culinary art.

Sp ry\ qPR

Edward ENTERPRISES INC.

New York Office -Hotel 8orcloy, 111 E. 48th SI. -Home Office -500 Security Bldg., Toledo, Ohio

Notional Representatives : WIKK -H -R Co. WICU -TV, WTVN -TV, WTOD -Headley -Reed Co. ERIE DISPATCH -Reynolds -Fitzgerald, Inc. WHOO -Avery- Knodel, Inc. WMAC -TV, Massillon, Ohio (Mosntlon, Akron, Canton) -now under construction

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by BROADCASTING PUBLICATIONS, INC.. 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. WDEL AM FM TV Wilmington, Delaware TOPS all stations in this

richest market.

Let it sell your

product effectively,

economically.

Write for information.

Represented by ROBERT MEEKER ASSOCIATES New York Chicago Los Angeles San Francisco

*Figures released August 1952 by U. S. Dept. of Commerce.

Page 4 December 15, 1952 BROADCASTING Telecasting NEW YORK FIRST ORIGINATION POINT BUSINESS BRIEFLY I CLOSED CIRCUIT NEW YORK easily outdistances all other cities as point of origination for television network SCOTT PARTICIPATES Scott Paper Co. signs for participation in sponsorship of Ford WITH RETURN of President -elect Eisen program transmission, according to weekly Ross Report out today (Monday). Foundation's Omnibus on CBS -TV, Sun., hower to home shores this week, stepped up 4:30 -6 p.m. Program now sold out, with 'activity on Report shows four major TV networks will five appointments to upcoming vacan- sponsors. Scott participation starts Dec. 21. cies on FCC is transmit 139 hours of programming, live and anticipated. Best guess remains Agency: J. Walter Thompson Co., N. Y. Hyde for elevation to Chairmanship. On Com- film, from New York during week of Dec. 14 -20, and from Los Angeles, 171/4 Chicago, missionerships to fill expected Merrill (two - hours; FLORIDA CITRUS DRIVE Florida Citrus 8% hours; Washington, 63 hours; year term) vacancy and Walker (seven -year Philadel- Commission, through J. Walter Thompson Co., term) expiration in June 1953, feeling is that phia 41/4 hours, and Pittsburgh, 1,4 hour. New York, planning spot radio campaign CBS according one former member of Congress and one "prac- -TV to report, will send total using minutes and /or 20- second announce- of 671/4 hours of programming to affiliates tical" broadcaster will be named. ments starting on varied dates from 1 to this week to lead all networks. NBC will Jan. Jan. 8 in number of scattered markets. Five Rep. (R. transmit 661/2 hours; DuMont, 351/4 hours and COUNT OUT Harris Ellsworth announcements weekly 20 weeks ABC, 22 hours. for will be Ore.) as candidate for one of upcoming vacan- placed on some stations from his and two announce- cies on FCC. He reports Roseburg, ments weekly for five weeks on others. Ore., home that, whereas he had been interested TWO MORE TV PROGRAMS few years ago, he now wants to serve out his EXCEED 10 MILLION HOMES FLOTILL TO MOVE Flotill Products new two-year term. Part -owner of KRNR TWO more programs have reached more than Tasti -Diet, N. Y., spot advertiser, is expected Roseburg and also newspaper publisher, he 10 million TV homes, making three in all, to move its account from Ruthrauff & Ryan, will move to important Rules Committee this according to American Research Bureau. No- N. Y., to Geyer Adv., N. Y. session, leaving Interstate & Foreign Com- vember figures of ARB show Comedy Hour TRAVEL merce Committee where he was mainstay on (NBC SHOW Fram Corp., Providence, -TV) and Godfrey and Friends (CBS - sponsoring Vacationland broadcasting matters. TV) passed mark which had been reached only America, 15- minute weekly travel program starring Cameron once before I Love Lucy (CBS -TV). Last - John ATTY. GEN. James P. McGranery's terse -by Swayze and his family, over -TV, named show went to 10 million mark in April. NBC starting comment on anti -trust suit against 20 elec- in late Feb. 1953. Time period not James W. Seiler, ARB director, said Nov. 9 set. Agency: tronics corporations: "No comment." Evidence Van Sant, Dugdale, of Baltimore. still before grand jury sitting in New York. Comedy Hour starring Bob Hope was seen on View of one highly -placed official in Justice 10,170,000 sets and second 30- minute segment FITCH AGENCY Grove Labs., St. Louis, Dept.'s Anti -Trust Div. is that proceed- of Godfrey and Friends Nov. 12 went to 10,- expected officially to appoint Harry B. Cohen ings will drag on before jury indicts firms 030,000 TV sets. ARB said Nov. 9 Comedy Adv., New York, as its advertising agency for or rejects evidence. Attorney General- desig- Hour reached 32,544,000 viewers and Godfrey Fitch shampoo. Latter account has been han- nate Brownell, however, has already stated he segment attracted 29,087,000 persons. dled by Gardner Adv., St. Louis. intends to review all pending anti -trust cases Debut of Ford Foundation Omnibus program on 9 in 20 DANCE CAMPAIGN Dale upon assuming office Jan. 20. CBS -TV Nov. markets drew 3,780,- Dance Studios, 000 viewers with average ARB rating of 10.6 national chain, planning local radio program PLANS to establish General Telecasting Sys- for full 90 minutes. In first hour audience was schedule in Baltimore, Washington, New York tem film network program service for TV sta- almost constant at 11.3 but dropped to 9.3 in and San Francisco, and in New Jersey, start- tions are not dead but held in abeyance for last half -hour. Available coverage was about ing early in January. Firm will use 10 to 16- present, pending resolution of more pressing 56% of TV homes in nation, with 1,260,000 minute programs for 26 weeks. Agency: Wil- problems of parent company, General Tele- sets tuned to 4:30 -6 p.m. telecast. liam Warren, Jackson & Delaney, New York. radio. ECAC FAVORS RESTRICTED ALLEN SERIES Sportscaster Mel Allen IS FCC Commissioner, Eugene H. Merrill (D. FOOTBALL ON TV preparing series of 39 five- minute radio proof Utah) angling for post of Telecommunica- grams of sports anecdotes for recruiting EASTERN Collegiate Athletic Assn. voted 48 serv- tions Advisor to President, now held by Hare- ice of U. S. Marine Corps. They to 2 Friday for continued restrictions on na- are to be den Pratt, former president of IRE? Reports broadcast on 2,000 stations, starting in early were current last week that he's interested in tional football television next year. 1953. this assignment under Eisenhower and that he Francis Murray, U. of Pennsylvania, and has Gen. Lucius Clay, one of Ike's top advisors, Douglas Greene, Drexel Tech., were listed as MUSICAL TRADEMARK Phil Davis Mu- pitching for him. Mr. Merrill served under dissenters. E.C.A.C. also voted down Mr. Mur- sical Enterprises Inc., N. Y., commissioned by Gen. Clay as communications coordinator when ray's proposal that Dept. of Justice be asked Leonard M. Sive & Assoc. to originate musical former was High Commissioner in German to rule on legality of any limited television trademark for new 1953 Chevrolet. plan (see story, page 23). Occupied Zone. CONSIDER CAMPAIGN 5 Bob Richards STATION Representatives Assn. warning WRS EXECUTIVES CITED Nursery, Div. of Owen Nursery, Bloomington, members to "watch out for advertising agency TWO veteran executives of Westinghouse Ill., considering use of broadcast media after first of year. Schedules that puts out feelers to bribe commercial man- Radio Stations Inc. received long - service being worked on now agers and sales managers of radio stations on awards Friday during managers meeting at C. Wendel Muench, Chicago. Mr. Muench at is per inquiry deal." Unless such unethical prac- Washington headquarters (picture on page 27). account executive. tices are brought to quick halt, SRA declares, Arthur C. Goodnow, headquarters engineering, "we will all go to hell in a handbasket." received 20 -year WRS service pin. George E. KKTV (TV) JOINS CBS -TV Hagerty, assistant engineer- manager, received EFFORTS to have all four applicants for Ch. 15 -year pin. KKTV (TV) Colorado Springs joins CBS-TV 8 assignment in Portland, Ore., merge in as primary supplementary non -interconnected interest of getting immediate grant evaporated ROANOKE TV LINK affiliate, effective immediately, Herbert V. Akerberg, CBS -TV vice president last week. Project would have given each one - MICROWAVE in charge of it be link connecting Roanoke, Va., station relations, announced Friday. fourth interest, but couldn't sold so with nationwide TV network Operat- they're all going their own way in four -way facilities opened ing on Ch. 11, station is owned and operated Friday, AT &T announced, making TV network Applicants Westinghouse (KEX) ; by TV Colorado Inc. James Russell is presi- battle. are service available 112 Pacific Television Inc. (Gordon to stations in 69 U. S. dent. North Orput, cities. First Roanoke TV WSLS President, Mrs. A. Scott Bullitt, Exec. Vice station, -TV, began operations Dec. 1. WROV -TV expected (Continued on page 6) to go on air in January. for more AT DEADLINE turn page

BROADCASTING Telecasting December 15, 1952 Page 5 Closed Circuit (Continued from page 5) alt Pres., 64.46% owner of KING -AM -TV Seat- aeac//he ; tle) Portland Television Inc. (Ralph E. Wil- liams Jr., president), and Cascade Television Co. (George C. Sheehan, president, David Mc- KHQ -TV STARTS TESTS Kay, vice president, owner of KOLO Reno, IN SPOKANE WITH 100 KW KORK Las Vegas and minority owner KGYW Vallejo, Calif.) KHQ -TV Spokane, Wash., reported it started In this Issue airing test patterns last Monday at 2 p.m. There's talk that somebody may sue the THAT new radio project, Hometown, USA an- (PST) with full power of 100 kw. Report was National Collegiate Athletic Assn. in nounced by American Legion touched off minor made by Dick Dunning, KHQ -AM -TV presi- an effort to break up its monopolistic controversy in Defense Dept. Legion said dent and general manager. restrictions on telecasting football series would work both ways -with service- KHQ -TV expects to go on air with com- games. With or without legal action, men overseas and families in U. S. recording mercial programs next month, operating on the explosive question is expected to messages for reciprocal use. Armed Forces vhf Ch. 6 (80 -86 mc). It will affiliate with dominate the NCAA's annual conven- Radio Networks don't have adequate facilities, NBC -TV and ABC -TV (story page 73). tion, just three weeks away. Page 23. however, to play recordings abroad, though Due on air Dec. 25 in Spokane is KXLY- Crosley Broadcasting Corp. is buying Army Dept. is working on that goal. One of TV on Ch. 4 as CBS -TV affiliate that city. WLTV (TV) Atlanta for $1.5 million. guiding hands behind morale project is Col. KXLY -TV is half -owned by Harry L. (Bing) The syndicate of 25 businessmen who Ed Kirby, Army radio-TV chief. Crosby and by KXLY, of which E. B. Craney are selling the station bought it for is principal stockholder. $525,000 in March 1951, but probably GORDON OLIVE, 54, director of engineering have about $1,250,000 tied up in the for Canadian Broadcasting Corp., understood REFUSE TO DISMISS property. Page 23. resigning next spring to devote his time to farming. W. G. Richardson, assistant chief TWA PETITION Two rival newspapers owning rival radio stations join to apply for Miami TV. engineer, will succeed Mr. Olive. NBC, CBS and ABC were thwarted last week The unique part of this consolidation in attempt to have dismissed Television Writers is that a third party would hold the THREE TV APPLICATIONS of America's petition for certification as bar- balance of power. Page 25. FILED FRIDAY gaining for Hollywood writers on net- The third party in the Miami TV con- agent THREE requests for new television stations, work shows. ' solidation is Niles Trammell, who re -. signs as NBC board chairman plus one request to modify license and another NLRB Field Examiner Norman Greer ruled after almost 30 years' service in RCA and to modify CP, filed with FCC late Friday. this motion must be acted upon by National NBC. He'll continue as consultant to They are: Labor Relations Board as whole. He continued both companies. General Sarnoff will with hearing in which Screen Writers Guild to NEW APPLICATIONS have return the NBC chairmanship, at and Authors League of America inter- least temporarily. Page 25. Alexandria, La.- Barnet Brezner, uhf Ch. 62 vened. SWG and ALA, too, had their move In the past two years, a majority of U.S. (758 -764 mc) ; ERP 21 kw visual, 11.43 kw for dismissal referred to full NLRB. radio stations have increased their aural; antenna height above average terrain Attorneys argued that contract already ex- circulation. The 1952 Nielsen Coverage 644 ft., above ground 620 ft. Estimated con- ists between networks and TV Writers and is Reports show that small and medium struction cost $178,584, first year operating bar to TWA petition. They further contended radio outlets have fared better than cost $137,540, revenue $180,000. Barnet Brez- that new union is not representative of crafts- big ones. Page 26. ner, sole owner of applicant, is general con- men it seeks to represent. How big is TV and how big a punch does tractor in Alexandria and also owns 50% of Desilu Productions Inc., producers of CBS - it deliver? NARTB President Fellows Red River Construction Co: (general contract- TV's I Love Lucy, respondent to another TWA is directed by the association's tele- ing), Shreveport, La. City priority status: filing, sought dismissal on grounds that writ- vision board to recommend a research Gr. A -2, No. 131. project to measure TV circulation and ers of that program are not employes but Montpelier, Vt.- Colonial Television Inc., vhf independent contractors. Hearing which began to outline a plan for TV sales promotion. Page 27. Ch. 3 (60 -66 mc); ERP 6.76 kw visual, 3.18 Thursday was expected to continue well into kw aural; antenna height above average ter- this week. Three Crosley stations in Cincinnati, Dayton and Columbus are granted rain 817 ft., above ground 449 ft. Estimated change to new frequencies and higher construction cost $113,150, first year operating DRUG STORE AGENCY power. The FCC originally raised a cost $150,000, revenue $150,000. Principals in- question as to overlap of the three sta- clude President and Treasurer George Agel, NEA Advertising Agency, Drug Store Adv. Burlington, Vt., attorney, and Clerk Shirley Assoc., has been formed by Prof. S. B. Jefferies, tions. The decision may ease the sailing for others in somewhat the same boat. Agel, no business interests, who own 50% of chairman of Pharmaceutical Business Admin- stock jointly, and Vice President Frank Wool, istration Dept. of L. I. U. Brooklyn College of Page 69. FCC dashes hope for quick decision on general contractor and roofer, who owns 50% Pharmacy and Hilton Soba, management con- of stock. City priority status: Gr. A -2, No. 604. sultant, to handle Pharmaceutical Council of the ABC -United Paramount merger, New York. Latter is representative for 4,000 orders oral argument for Jan. 5. Honolulu', T. H.-Territorial Telecasters, vhf independent retail pharmacies in New York. Page 69. Ch. 13 (210 -216 mc); ERP 12.13 kw visual, Seven TV C.P.'s are granted by the FCC, 7.12 kw aural; antenna height above average Agency plans to use radio and television including one for a commercial uhf sta- terrain 793 ft., above ground 437 ft. Esti- and other media. tion in Los Angeles, where seven vhf mated construction cost $158,400, first year Prof. Jefferies is former director of video outlets are already in operation. operating cost $120,000, revenue $150,000. Prin- trade promotion for National Assn. of Retail Page 71. cipals include President Christmas Early Druggists' television show, Cavalcade of Stars, AFTRA is on the verge of reaching (12.5 %), actress and employe of KHON Hono- which starred Jackie Gleason. agreement on new radio and television lulu; Vice President William B. Murphy, em- contracts with the networks. Page 76. ploye of KPOA Honolulu from 1951 to Novem- ber 1952; Ada (Mrs. E. L.) Cragen (41.7 %), KLZ REPLY TO war surplus equipment business owner and WOLFBERG MOTION Upcoming wholesale hardware, Honolulu; Jerry J. Neville (33.3 %), owner of Press Dec. 27 -29: American Marketing Assn. Dispatch (trans- OPPOSITION to proposal of Denver Televi- oceanic radio communications) and owner of sion (Wolfberg Theatres) to reopen record in conferences, Palmer House, Chicago. Hawaiian Hills Communications (radio tele- hard -fought Ch. 7 proceeding, in order to cor- Jan. 3: 83d Congress convenes, Washing- phone ton, service), both in Honolulu, and Frank rect record, filed with FCC Friday by Aladdin D. C. W. Fitch Jr. (12.5%), electronics Jan. 5 -10: National Collegiate Athletic consulting & Television Inc. (KLZ). Contention Radio Assn. annual meeting, Mayflower (Continued on page 108) made that correction of record proposed by Hotel, Washington, D. C. Denver TV is "untimely" (see early story, (Other Upcomings, page 38) for more AT DEADLINE see page 106 pee '74). 0 Page 6 December 15, 1952 BROADCASTING Telecasting GROWIN TT ` 7 3, /

TERRE HAUTE A0.E1

SABIO WTHI Spearhead of Industrial 1480AM 99.9FM ... áfllady-InCPSafed AUpfENCE Development over all of Indiana! sallM4oIN6 COMMUNITY GROWTH! F.YO. OI LISTEN NG M..AI S SMUG WM NIOR. OF MNR A WpIpK[ AREA FOOD KINDRED PRODUCTSSTATE ! 1 I - 1 - MTf1lrderA.,rs non w AREA - IRON PRODUCTS MIMIIIMIEMEN STATE I /7" 61 AREA CHEMICALS ALLIED PROD STATE O AREA STONE CLAY GLASS PROD STAT[ AREA PRINTING PUBLISHING , Rw. .Y, IIGY. O.G. AR STATE O IW W IFS W GM GM AREA PAPER ALLIED PRODUCTS STATE Q AREA APAR[L FABRICS I= PERCENTAGE DISTRIBUTION LOVERED MANU STATE FACTURING EMPLOYMENT TERRE HAUTE AREA AND STATE OF INDIANA 19SO SOURCE coa I AREA TABLE PI 1 INDIANA ECONOMIC COUNCIL WTHI LUMBER O WOOD PRODUCTS STATE 0 AREA- FURNITURE FIXTURES is your STATE I

AREA OTHER MANUFACTURES ME STATEI best median PERCENT 1. 1. 1. 1. 1. 1, I. 1. 1. 1 O 5 10 15 20 25 30 35 40 45 50 i» this

RICH, ciROWING aN d MUTED "OW OUR MOTTO: ;4 ° wit.k.gfr ° ° NATIONALLY REPRESENTED SY THE SOLLING COMPANY , INCORPORATED

BROADCASTING Telecasting December 15, 1952 Page 7 Mr Thaddeus Kelly s THE NEWSWEEKLY OF RADIO AND TELEVISION Published Weekly by Broadcasting Publications, Inc. McCann -Erickson Inc. Executive, Editorial, Advertising and Circulation Offices: 870 Notional Press Bldg. Washington 4, D. C. Telephone ME 8 -1022 New York City IN THIS BROADCASTING . Agency Beat 14 Aircasters 62 Allied Arts 66 Editorial 56 FCC Actions 98 FCC Roundup 103 Dere Ted: Feature of Week 18 Film Report 85 Front Office 58 New Business 12 Santy Claus will be comin' reel soon and On All Accounts 14 Open Mike 92 Our Respects to 56 Programs, Promotion, Premiums 96 I'm sure lookin' fer somethin' good in my Telestatus 80 Strictly Business 18 Upcoming 38 stockin'. Ov course, evryday in th' yere TELECASTING Starts on page 67

these fellers here at WCHS kind of fill a WASHINGTON HEADQUARTERS SOL TAISHOFF, Editor and Publisher EDITORIAL: ART KING, Managing Editor; EDWIN H. JAMES, Senior Editor; J. Frank Beatty, Earl B. stockin' with thousands of lisseners to th' Abrams, Associate Editors; Fred Fitzgerald, Assistant Managing Editor; Dave Berlyn, Assignment Editor; Lawrence Christopher, Technical Editor. STAFF: Harold Hopkins, John H. Kearney, Patricia Kielty, stashun. As a mattur of fack, them advur- John Osbon, Keith Trantow. EDITORIAL ASSIST- ANTS: Evelyn Boore, Kathryn Ann Fisher, Blanche M. Seward; Gladys L. Hall, Secretary to the Pub- tisurs here on WCHS gets more W. Va. lis- lisher. BUSINESS: MAURY LONG, Business Manager; Win- field R. Levi, Sales Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Ad- vertising Manager; Eleanor Schadi, Joan Sheehan, seners then on any othur stashun in th' state Betty DeVol; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. is ART AND LAYOUT: Duane McKenna. which a purty good deel fer any time of CIRCULATION AND READERS' SERVICE: JOHN P. COSGROVE. Manager; Elwood M. Slee, Sheila Byrne, Betty Jacobs. th' yere. Pleeze say hullo to Mr. Mac and NEW YORK BUREAU 488 Madison Ave., Zone 22, Plaza 5 -8355. EDITORIAL: Rufus Crater, New York Editor; Florence Small, Agency Editor; Rocco Mr. Erickson Famighetti, Dorothy Munster, Liz Thackston. fer me and I hope you hey a Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. PAUL, Advertising Director; Eleanor R. Manning, Assistant to Advertising Di- very merry Christmas. rector; Kenneth Cowan, Advertising Representative.

CHIC AG O .: BUR EAU 360 N. Michigan Ave., Zone I, CEntral 6 -4115; William H. Shaw, Midwest Advertis- Yrs, ing Representative; Jane Pinkerton, News Editor. HOLLYWOOD. BUREAU. Taft Building, Hollywood and Vine, Zone 28, HEmpstead 8181; David Glick- man, West Coast Manager; Marjorie Ann Thomas. TORONTO: 417 Harbour Commission, EMpire 4-0775 James Montagnes.

SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Year- book (53rd issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING TELECAST- ING, including 54 issuing $11.00. Add $1.00 per year for Canadian and foreign post- age. Regular Issue: 35¢ per copy: 53rd and 54th issues: CBS $5.00 per copy. ADDRESS CHANGE: Please send requests to 5,000 Watts Circulation Dept., BROADCASTING TELECASTING, National Press Bldg., Washington 4, D. C. Give both old and new addresses, including postal zone 580 KC WC S numbers. Post Office will not forward issues. BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: Charleston, W. Va. BROADCASTING *-The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932 Represented by Branham and Broadcast Reporter in 1933. *Reg. U. S. Patent Office Copyright 1952 by Broadcasting Publications. Inc. Page 8 December 15, 1952 BROADCASTING Telecasting MEASURE FOR MEASURE or How to Win at Poker

C Ì Gs.lv vÇ -: 7;

SOME of our best friends are surveys. ers were interviewed. Results were tabulated Surveys are handy things. After you make by counties and preferences. Of our 38 BMB one you can always throw it away if it counties in Texas ( 50% or better), KGNC doesn't show your station in a favorable was the undisputed first choice as a farm light. We just had one made and have no station in 33, tied in one, second in the intention of throwing it away. That should other four. Of the S3 BMB Texas counties give you a clue. in which KGNC shows a BMB of any kind, we were first choice in 41 (3 ties), If you can bear to wait just a minute, second in 6, third in 3. here are a couple of old Texas stories which might be considered appropriate: Well, it's true that we were the dealer. But the players didn't know it. Neither in- "That guy just slipped a card from the terviewers nor interviewees knew who spon- bottom of the deck!" said a naive visitor to sored the survey. And if you want to cut the another watcher of a poker game. The lat- deck, our national reps will show you copy. ter, a weather- beaten old cowman, answered a equably, "His deal, wasn't it?" KGNC - TV is now under construc- This is about another poker game. The tion, with a mid.March target date. dealer unexpectedly pulled his gun, leveled it at a fellow player, and ominously remarked, "This game's crooked. You're playing a different hand than the one I dealt you." KC1111C

About this survey: It was conducted at Amarillo Amarillo's 1952 Tri-State Fair by Market Research of Cleveland. One thousand farm-

NBC AFFILIATE

710 KC 10,000 WATTS REPRESENTED NATIONALLY BY THE O. L. TAYLOR COMPANY

BROADCASTING Telecasting December 15, 1952 Page 9 'O PfT0.Y A110 BEET/4/G-5

-A- SPOT RADIO LIST

WSB Atlanta NBC WBAL Baltimore NBC . * * Dallas I NBC WFAAF ti 1 Ft. Worth I ABC KOA Denver N3C /IT'944\ " KSO Des Moines ABC KARM Fresno ABC KPRC- Houston NBC KFOR Lincoln ABC KARK Little Rock NBC KECA Los Angeles ABC 1Minneapolisl KSTP NBC

1St. Paul 1 WSM Nashville NBC WSMB New Orleans ABC WJZ New York ABC WTAR Norfolk NBC KOIL Omaha ABC o our many WIP Phiiadelphia !':'.'S KPHO Phoenix ABC friends in radio, and KGW Portland, Ore. NBC to all who may chance WRNL Richmond ABC WOAI* San Antonio NBC to read this, our sincere KGO San Francisco ABC and warm good wishes KOMO Seattle NBC KTBS Shreveport NBC for a joyous holiday season. KGA Spokane ABC WMAS Springfield CBS KVOO Tulsa NBC KFH Wichita CBS

`Also represented as key stations of the

TEXAS QUALITY NETWORK

REPRESENTED NATIONALLY BY

EDWARD PETRY & CO., inc. CHICAGO LOS ANGELES DETROIT ST. LOUIS SAN FRANCISCO DALLAS CENTRAL CALIFORNIA ARTICHOKE GROWERS Assn., Salinas, Calif., will sponsor Junior Rose Bowl Game on 23 CPRN stations, 1:15- 4:30 p.m. PST Sat., Dec. 13. Agency: John Cohan Adv., Salinas.

PRUDENTIAL INSURANCE Co., L. A., renews Virgil Pinkley on 60 nein business ABC radio Pacific & Mountain stations, 5:15 -5:30 p.m. PST, Mon.-Fri., for 52 weeks from Dec. 29. Agency: Calkins & Holden, Carlock, Mc- Clinton & Smith Inc., L. A.

Spa FORD MOTOR Co. reportedly set to sponsor five -minute newscasts by Robert Trout on CBS Radio five times weekly, Mon.-Fri., 10:30-35 p.m. TV TIME FOODS, Chicago, is using radio jingles and TV kid shows EST, starting in January. Agency: J. Walter Thompson Co., N. Y. with contests to open new distribution areas nationally for its TV Time Popcorn. New product has been introduced successfully in some 90 markets. Agency: M. M. Fisher & Assoc., Chicago. EDWARDS FOOD Co., S. F. (supplier for Safeway stores), starts Art Baker and the News on 14 NBC Western radio stations, Mon. through J. HENRY HELSER & Co., Portland, Ore., expands sponsorship of Fri., 4:55 -5 p.m. PST, for 13 weeks. Agency: M. E. Harlan Adv., S. F. London Calling ta include KPOJ Portland, KSLM Salem, KITO San Bernardino, Calif., and KNEW Spokane. The 15- minute program will be F broadcast for 10 weeks on each station. MERCURY TELEVISION & RADIO Corp., L. A., starts Chet Huntley's news commentaries on 30 ABC Pacific & Mountain radio stations, five times weekly, 5:30 -5:45 p.m. PST, for 52 weeks from Jan. 1. Agency: #V.twotk Edwards Agency, L. A. AMERICAN MACHINE & FOUNDRY Co., N. Y., to sponsor segment of Ford Foundation's Omnbius on CBS -TV, Sun. 4:30 -6 p.m. effective Dec. REGAL AMBER BREWING Co., S. F., renewed Tom Hanlon's Press Box 21. Firm is fourth advertiser to sign for sponsorship of program. Agency: on 12 CBS California radio stations, Sat., 5:30 -5:45 p.m. PST, for 13 Fletcher D. Richards, N. Y. weeks from Dec. 6. Agency: Abbott Kimball Co., S. F. FRAM Corp., Providence, R. I., plans early spring sponsorship of new 15-minute series titled Vaca- tionland America, on NBC -TV. Series will star John Cameron Swayze and his family. Agency: VanSant, Dugdale & Co., Baltimore. FAITH FOR TODAY (formerly called Voice of Prophecy) has renewed its half -hour title series on ABC -TV, Sun., 12:30 -1 p.m. EST, effective Jan. 4, for 52 weeks. Agency: Rockhill Co., N. Y. STANLEY HOME PRODUCTS Inc., Westfield, Mass., sponsoring Boys Town choir of 50 voices for fifth straight year in program of Kansas Farmers are Christmas carols and Christmas music over ABC radio, Dec. 21, 5- Doing a Lot of Building 5:30 p.m. EST. Agency: Charles In every direction, you'll see the re- W. Hoyt Co., N. Y. sults of another year of bumper crops. MUTUAL BENEFIT HEALTH & Kansas farmers are building, remodel- ACCIDENT Assn., Omaha, renews ing, buying new equipment, home On the Line With Bob Considine on appliances. NBC -AM -TV for 52 weeks. Radio show, Sun., 2:30 -2:45 p.m., You can sell this statewide army of becomes effective Jan. 19; TV renewal for farm families as a unit with WIBW. Tues., 9:45 p.m. on 20 stations, These families themselves say so. For begins Jan. 27. Agency: Bozell & the 16th consecutive year they report Jacobs, Omaha. that WIBW is the station they listen to most-day in and day out. .BENDIX HOME APPLIANCES, South Bend, Ind., sponsoring 13 Right there is the reason that WIBW five -minute participations in NBC - gets such consistently fast results. You TV's - Today Feb. 23 -April 3. sell more goods when your message Agency: Earl Ludgin & Co., Chi- reaches more buyers. cago. Let us prove it by increasing sales for your product. lyency OppoÚtioneat4 SOLAR LIGHT Mfg. Co., Chicago, appoints Bozell & Jacobs Inc., same

, KAM .. MO city. Account executive is HAROLD Pavlov and Sabi oK : KAPLAN. THE MAGIC CIRCLE .,. bp.: Cnp.r hltlme.n, ht. IN aNlr,sa. Mr. aM icRw. MINNEAPOLIS BREWING Co., Minneapolis, appoints Bruce B. Brewer & Co., same city. (Continued on page 84) Page 12 December' 15, 1952 BROADCASTING Telecasting in building monuments... 41,04,0 or broadcast smitters . . .

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BROADCASTING Telecasting December 15, 1952 Page 13 0 agency

FREMONT J. KNITTLE, vice president of Market Research Corp., N. Y., to Robert W. Orr & Assoc., same city, as vice president in charge of marketing and research.

MARTIN T. KANE Jr. to media department, Hewitt, Ogilvy, Benson & Mather Inc., N. Y., as radio -TV timebuyer. JOHN T. McHUGH elected senior vice president, The Joseph Katz Co., Baltimore. Following agency personnel were elected vice presidents: ROLAND BRAVE and EDGAR KASSAN, account and copy executives; GEORGE C. ADAMS, art director, and STANLEY E. BLUMBERG, manager of retail department. RICHARD W. LIPPMAN, Ed Shapiro Inc., Phila., to Levenson Bureau of Adv., same city, as account Mr. Kane executive.

NEAL D. IVEY Jr., Neal D. Ivey Co., Phila., has formed own agency.

LUCREZIA KEMPER, manager, Albert Frank -Guenther Law Inc., S. F., elected vice presidency of agency.

on all accounts

TWO TOP { THE wearability of Schwim- a remote control studio at Lake mer & Scott commercials has Charles for a station in nearby CBS RADIO saved a number of clients a Beaumont, the young Knapp took STATIONS lot of money. Some radio trick over a bread commercial and also lines, created as long ago as 10 worked the board. years, are still in use. He was hired, and his indoctri- TWO BIG A few film commercials shot in nation included one and one -half 1948 are still aired occasionally. hours daily remote duty for six SOUTHWEST MARKETS That shooting was the TV debut months. Thoroughly converted to of Bob Knapp, radio-television di- radio, he journeyed as an announc- rector of the Chicago agency. He er- producer -writer to Memphis, worked on location with a camera Shreveport, Cincinnati and else- ONE LOW crew for 28 straight hours. where. The pace has He settled in Chi- COMBINATION RATE slackened a bit now, cago after marrying but S & S continues a librarian whom as a Chicago leader he'd met at the Chi- in the broadcast cago World's Fair. business, handling She is the former some 30 such ac- Patricia Bryan, now counts. Mr. Knapp librarian of George is creative director Williams College, on all radio -TV Chicago. They have Sales- winning radio schedules for business, supervis- many mutual inter-. ing a department of ests, among which the Great Southwest just naturally 10 persons whose are "amateur inde- functions are divided pendent politics ", include this pair of top -producing between writing and photography, jazz, production. golf and traveling, CBS Radio Stations. Results prove He has been with and "even radio and this! the agency since TV." Write, wire or phone our 1939, when he was Mr. Knapp devi- representatives hired as a writer af- Mr. K NAPP ated from his par- now for availabilities ter submitting "cold" ent's classical music and rates! a successful sales patterns by taking pitch by letter. up the vibraphone, which he learned Bob Knapp was born in Bloom- during off -hours at radio stations ington, Ill. He lived later in Loui- when the records he was turning National Representatives siana, where his father, who was bored him. Politics and civic af- head of the music department at fairs take most of his spare time, the U. of Wyoming (now a news- however. He is a past board mem- paperman), acquired an orange ber of the Independent Voters of JOHN BLAIR & CO. grove without oranges. One day Illinois, a board member of the while his father was singing from (Continued on page 64) Page 14 December 15, 1952 BROADCASTING Telecasting 1057 FEET HIGH beat 22 01(2699 Feet A bo v Sea level)

LELAND C. ARBUTHNOT to Patch & Curtis Adv., Long Beach, Calif., as vice president in charge of marketing.

JEAN G. LALONDE appointed radio -TV director of Stewart- Bowman- Macpherson Ltd., Toronto.

LEE LAUFER, editor, Industrial News, L. A., to Elwood J. Robinson & Co., that city, as director of publicity.

STANFORD MEIGS, account executive, Leo Burnett Co., Chicago, named manager of agency's N. Y. office. He replaces DONOUGH PRICE, resigned.

MARILYN LAND, media director, Yambert- Prochnow Inc., Beverly Hills, NEW GIANT TOWER to Vick Knight Inc., Hollywood, in same capacity. ROBERT B. JARVIS, publicity director, 1952 Red Feather Campaign, L. A., rejoins Vick PLUS MORE POWER Knight as director of creative activity. FOR WBEN -TV HAMILTON Adv., Chicago, will merge with REINCKE, MEYER & AND FINN, same city, Jan. 1, with headquarters at 520 N. Michigan Ave., WBEN-FM where RM &F is now located. JOHN J. LAWLER, Hamilton president, and CLAIRE C. LOVELESS, vice president, worked previously for RF &M.

LEONARD FORSGREN, account executive, Searcy Adv. Agency, Port- land, Ore., elected vice president. Agency has moved to 530 S. W. 10th St., that city.

WILLIAM DRAGER, Fuller & Smith & Ross, N. Y., to Morey, Humm & WBEN -TV now carries your Johnstone, that city, as director of research. television sales message clear and strong to over one million potential customers never WALTER W. MEAD, Sullivan, Stauffer, Colwell & Bayles, N. Y., to reached before with Grade A coverage. Dancer -Fitzgerald -Sample, that city, as copy supervisor. This increase makes WBEN -TV Grade A reception available EDWARDS AGENCY and JAMES K. SPEER, both L. A., elected to to a total of 2,144,000 people membership in Southern California Adv. Agency Assn. - all concentrated in the high income areas of Western New York, HAYES MacFARLAND, board chairman of MacFarland, Aveyard Western Pennsylvania, and Southern Ontario. & Co., Chicago, elected a director of Hallicrafters Co., same city. Check with our representatives for further facts on the great productive SID KAHN, recently separated from U. S. Navy, to Carson -Roberts Inc., market served exclusively L. A., as production manager. by WBEN -TV, and WBEN -FM in combination with WBEN -AM. LEWIS S. ROSS, formerly vice president, Hosier Adv., Peoria, Dl., and ROBERT L. FLINK, former art director, John H. Wells & Assoc., Chi- Effective Monday, Nov. 24, cago, have formed ROSS Adv., Peoria. Mr. Ross will serve as president; WBEN -TV increased power from 16.2 KW to 50 KW ERP. Mr. Flink as vice president. WBEN -FM increased from 6 KW to 105 KW. (WBEN -FM carries WBEN'S regular programs.) EDWARD B. SCULL, account executive, Geare- Marston Inc., Phila., to Gray & Rogers, same city, in contact department.

WILLIAM REGA to MacFarland, Aveyard & Co., Chicago, as radio -TV director.

ROBERT E. ADAMS, H. M. Dittman Adv., Phila., forms own agency F' in that city. A NBC BASIC BUFFALO CARTER CORDNER, Lennen & Newell, N. Y., to copy staff, Sherman & Marquette, same city. WBEN -TV Rep. - HARRINGTON, RIGHTER 8 PARSONS, INC. New York, Chicago, Son Francisco. FREDERICK GOLDMAN, copy chief, Adrian Bauer Adv., Phila., pro- WBEN and WBEN -FM Rep. - HENRY I. CHRISTAL CO. moted to merchandising director. New York, Chicago, San Francisco.

LEE LAUFER appointed director of publicity department, Elwood J. Robinson Adv., L. A.

OSCAR E. RUDSTEN, president, Arnold & Co., Boston, forms OSCAR E. RUDSTEN & Assoc., 262 Washington St., same city.

HARRY FEIGENBAUM Adv., Phila., relocates at 1922 Spruce St., same city. BROADCASTING Telecasting December 15, 1952 Page 15 Page 16 December 15. 1952 BROADCASTING Telecasting ... u i/ti//ic /0 reinem6er

No one was more surprised than Thomas A. Edison when in 1877 a cylinder covered with tin foil faithfully repeated words he had spoken. Many years later, as he listened to a modern recording, he may well have remembered those first words. They were simple, "Mary had a little lamb ... ", but the uproar they created swept 'round the world. They heralded a new day in the world of communications. Few people those days recognized the true scope of this invention or even what tremendous influences it was destined to have in almost every industry.

One of the most widespread influences has been in the field of radio. Edison's discovery paved the way for programming as we know it

today, opening vast new opportunities for popular broadcasting . . . opportunities that have made possible the progressive policies and rapid

growth of the STORER BROADCASTING COMPANY. This year STORER

STATIONS are celebrating 25 years of broadcasting in the public interest. This public trust is a responsibility that has been accepted and firmly maintained for this quarter century. It has built a strong

following in each of the eight markets served by STORER STATIONS ... stations where wise buyers hear what wise sellers have to say.

STORER BROADCASTING COMPANY WSPD, Toledo, O. WWVA, Wheeling, W. Va. WMMN, Fairmont, W. Va. WAGA, Atlanta, Ga. WGBS, Miami, Fla. WJBK, Detroit, Mich. WSAI, Cincinnati, O. WSPD -TV, Toledo, O. WJBK -TV, Detroit, Mich. WAGA -TV, Atlanta, Ga. KEYL -TV, San Antonio, Tex. NATIONAL SALES HEADQUARTERS: 488 Madison Ave., New York 22, Eldorado 5 -2455 230 N. Michigan Ave., Chicago 1, FRanklin 2 -6498

BROADCASTING Telecasting December 15, 1952 Page 17 ;4 feature of the week

DETROIT'S largest jewelers concern and biggest user of television in that market, according to WJBK that city, is programming to late night -early morning radio listeners in addition to -ROGRA1 sponsoring concurrent time on television. Assuring itself of maximum un- RPSO 4U1TES duplicated coverage in the Detroit market, Rose Jewelers has inaugurated Symphony Hall, a two -hour SELL YOUR PRODUCT! musical broadcast beginning at PAUL "BUZZ" 11:30 every night on WJBK. BERLIN- Symphony Hall is aired in direct ("Mission in Mu- competition with heavy video pro- sic" - "Dinner gramming in the area. The musical APPROVING two - hour WJBK Date ") Houston's show, according to WJBK General musical show are station's Messrs. Number One -the Manager Harry R. Lipson, most popular radio Sales Lipson (standing, I on station Murphy and personality ever to is aired exclusively that President while the jewelers firm itself spon- and r) and sponsor's hit town-with an audience greater - on television begin- Rose. Just to catch your eye, Mr. Time sors movies than all other pop ning at 11:15 p.m. r * com- WRC, we feel music jockeys buyer -Here at Rose Jewelers' President Emil bined! associates, according according to Mr. Lipson. Musical that our sales story is something Rose and his WALTER COL - to Mr. Lipson, inaugurated the selections include classical, semi- V I N -( "Joe's more than marks on paper. The WJBK program after a careful classical, pop- concert and theatre music. Host and commentator on Show" - "Spinner analysis of the radio market which Sanctum ") Known statistics live, breathe and tell indicated a substantial radio tune - Symphony Hall is Bob Murphy, as "Joe Chrysan in at 11:30. WJBK was chosen for WJBK personality. themum" to a tre- the wonderful success of WRC's its high listenership and its rep- The sponsor, a shrewd Detroit mendous following both Negroes dominant position in this rich, utation as a music station, Mr. merchandiser who realizes the of Lipson said. importance of radio in producing and whites, Walt always -growing market. An outstanding feature of the sales, added the two-hour musical spins the finest program is presentation of a com- to assure of its platters in the jazz, show completion blues, and be -bop plete work without interruption, local sales picture, Mr. Lipson said. department. WRC listening is up-way up. BIFF COLLIE- ( "Collie's Corral" - Some very choice availabilities -"Houston Hoe- down") Billboard.. in spots and programs are keyed rated as one of to the listening tastes of the cap- the top Western t jockeys in the na- ital city. You see, we know this strictly business tion, Biff's sensa- tional popularity market, and we know what we and loyalty to his commercial prod- can accomplish for a product. tor-take in a lot of territory. ucts makes him the Certainly, Mr. Coffin, who is co- finest sales vehicle We've been here a long time, ordinator of these activities in the in the market. company's consumer products de- BILL CRAW - growing with our audiences. partments, each of which operates FORD- (News- as a separate independent unit, "Dateline Hous- must do just that -take in a lot ton") Bill gathers The latest American Research of territory. and reports local, In his Mr. national, and Bureau report tells the story. advisory capacity, Coffin must determine promotion world news daily policy on products over K -NUZ. Leg- We'll stand on that! such varied and man, reporter, edi- activities as Victrola phonographs, tor and writer - radio and television sets, records Crawford is second Co. IN THE NATION'S CAPITAL and the RCA Service to none in Houston! Radio and television advertis- FOR CONSISTENT SALES RESULTS, PUT YOUR BEST BUY IS ing accounts for YOUR PRODUCT ON A K -NUZ PERSON- nearly a third of ALITY PROGRAM RCA Victor's advertising budget. Call FORJOE Thus, Mr. Coffin has some prac- FIRST WASHINGTON National Representative in tical experience to support his belief that: Or DAVE MORRIS, General Manager is "Radio the better medium for at KEystone of 2581 Mr. COFFIN the sale television sets to new Houston, Texas owners. But to trade up present ... radio to sell TV sets owners to larger size tubes or dif- w R THE more than half-dozen ferent models, where demonstra- words that make up the title tion is vital, television can do a 980 KC 93.9 FM of Ralston H. Coffin- director better job." K-NUZ products advertising Radio is used extensively by Represented by NBC Spot Sales of consumer LEADING INDEPENDENT and sales promotion for RCA Vic- (Continued on page 102) HOUSTON'S Page 18 December 15, 1952 BROADCASTING Telecasting To sell Appliances to inland Californians (and western Nevadans)

... Be on the Beeline

Appliances or automobiles, the way to sell in inland California and western Nevada is ... on the BEELINE! It's the five -station radio combination that gives you THE MOST LISTENERS More than any competitive combination of KOH local stations . .. more than the 2 leading San Francisco stations and the 3 leading Los Angeles stations combined. (BMB State Area Report) LOWEST COST PER THOUSAND More audience plus favorable Bee- line combination rates naturally means lowest cost per thousand listeners. (BMB and Standard Rate & Data) Ask Raymer for the full story on this 31/2- billion -dollar market-inland California and western Nevada. McClatchy Broadcasting Company

Sacramento, California Paul 11. Raymer, National Representative KFBK KOH KERN KWG KMJ Sacramento (ABC) Reno (NBC) Bakersfield (CBS) Stockton (ABC) Fresno (NBC) 50,000 watts 1530 kc. 5000 watts, day; 1000 1000 watts 1410 kc. 250 watts 1230 kc. 5000 watts 580 kc. watts, night 630 kc. KFBK -FM KMJ -FM KERN -FM KBEE -FM Sacramento Fresno Bakersfield Modesto 96.9 megacycles, channel 45 97.9 megacycles, channel 50 94.1 megacycles, channel 31 103.3 megacycles, channel 77

A million people listen to the Beeline every day

BROADCASTING Telecasting December 15, 1952 Page 19 nUMONT Ahe.6/1

COMPLETE TELECASTING EQUIPMENT

` c

All eyes turn to "Lucky Channel 11" as 265,000 people watch TV become a reality. Du Mont, the leader in successful telecasting "starts" across the country, marks another TV "first" in Central Colorado.

The nation's newest TV station to throw the "big switch ", is nU on- the -air. Du Mont is proud to have been selected to give tele- TELEVISION TRANSMITTER DIVISION

1 vision to the people in this great Colorado area -on schedule! Allen B. Du Mont Laboratories, Inc.

i 4 1500 Main Avenue, Clifton, N. J. I / ! C C a/ /eyes brim io Luekyefanne/11 COLORADO SPRINGS

Serving COLORADO SPRINGS and PUEBLO The light manufacturing of Colorado Springs, Adorn heavy industry of Pueblo, and the agricultural Washington abundance of the Arkansas Valley, Arapaho

create a rich market Nit The that Corson HEART spells advertising results. s // OF /COLORADO Elbgin Cheyenne :AA COLORADO SPRINGS

EI Pose linmin

Puebla Crowley PUEBLO Fremont

, Carte,

Otero

Hoeft ono KKTV as Animas Bent From the heights of Cheyenne Mountain -- --_ Y -nearly a mile above the market area POPULATION* 265,000 channel 11 booms your sales message to 265,000 new FAMILIES 75,000 potential customers in the last growing Colorado market RETAIL SALES $248,288,000

DRUG SALES $9,564,000 F HOME FURNISHINGS $14,086,000 BLDG. MAT. HDWR. ÇOLORADO SPRINGS second $24,549,000 APPAREL largest retail market in the state. $11,469,000 County Population EL PASO 75,700 PUEBLO 91,300 ELBERT 4,600 CROW LEY 5,300 nU MONT DOUGLAS 3,600 OTERO 25,800 LINCOLN 6,000 ARAPAHOE 52,700 ti 'Estimates based on figures from the slips Consumer Markets Surrey of 1951 -1952. -----r-,m_ TV COLORADO, INC. 115 East Mill St. Colorado Springs, Colo.

! r!nfr:r:T[fp's. JAMES D. RUSSELL with`' rgesull úe_a/- the__` President General Manager Mississippi - market place for the rich Arkansas Valley ROBERT D. ELLIS V. P. National Sales Manager S.1o. _J, //1 NORTH CAROLINA IS THE SOUTH'S NUMBER ONE STATE

North Carolina rates more firsts in recognized market surveys than any other Southern state. More North Carolinians, according to BMB study, listen to WPTF than

northto any other station. Carolina's Num6er Talesman

WPTF 50,000 WATTS 680 KC.

NBC AFFILIATE FOR RALEIGH -DURHAM & EASTERN NORTH CAROLINA

FREE & PETERS, NATIONAL REPRESENTATIVE

R. H. MASON, GENERAL MANAGER GUS YOUNGSTEADT, SALES MANAGER

Page 22 December 15, 1952 BROADCASTING Telecasting Vol. 43, No. 24 DECEMBER 15, 1952

RESENTMENT TOWARD NCAA Developing on TV Plan MOVES developing inside National NCAA was using "fear" tactics in training programs for college stu- emphasis off education, the school's Collegiate Athletic Assn. to break an "unworkable, unmoral and un- dents. Capt. Hamilton defended the primary function. This angle is down the tight football TV mo- American" monopoly was made NCAA policy against criticism by omitted completely in telecasts as nopoly gathered speed last week as Thursday night in the DuMont TV Mr. Ward and Mr. Jordan. they"' are now managed, he said, behind -scenes talk of damage suits Network program The Author Theory that TV hurts gate at- explaining that before the NCAA was heard at several points. Meets the Critics. Mr. Ward is tendance was ridiculed last week system went into effect Notre The chance that multi- million- author of an article in Sports by Fr. Edmund P. Joyce, CSC, Dame made its own network agree- dollar suits might be filed served to magazine that gives NCAA a shak- executive vice president of Notre ments and arranged for educational emphasize the wide public and in- ing-up because of its plan. Dame U. and secretary- treasurer material to be incorporated into the dustry resentment of NCAA's Suppose a college with a strong of Michiana Telecasting Corp., football telecasts. One season, he tactics in enforcing its so- called science school made threats to its Notre Dame subsidiary and appli- said, the school spent more than monopoly by threats. Several major smaller college neighbors to close cants for commercial uhf Ch. 46. $50,000 for a single series of TV developments in the football area down their science departments, He told BT radio originally had films showing the educational fea- occurred last week, with NCAA's Mr. Ward suggested in describing been under criticism because of a tures of Notre Dame. He reported annual convention in Washington, the way NCAA's plan operates to belief it hurt the gate at sports that this sum is all the school re- D. C., just three weeks away. squeeze all but a handful of college events. When efforts to ban radio ceived last fall for the airing of the Developments included: teams out of TV coverage. He re- were made, he said, it was shown Oklahoma contest. NCAA charged by Arch called that the Ivy League and Big conclusively that broadcast cover- Dr. Miller, who is vice president Ward, Chicago Tribune, with oper- 10 froze radio out of football three age helped schools get increased of the Southeastern decades ago to have the Conference as ating "unworkable, unmoral and only late stadium attendance. "Television well as Florida U. president, said, un- American" monopoly based on Knute Rockne break up the ban by may do the same," he added. "The NCAA has eight regions oteering Notre Dame football with use of "fear" tactics. to Arguing against NCAA controls, good men in each region. I think it Deceptive use of NORC data radio. Fr. Joyce said controls "tend to be would be advisable to let each by NCAA charged by C. L. Jordan, Loss Less in TV Areas restrictive, and they are not in the region handle its own TV program. N. W. Ayer & Son executive vice public interest." Referring to a The Mr. claimed NCAA's re- regions are more familiar with president, who claimed NCAA has Jordan projected scheme of NCAA to the problems involved in ports prepared by NORC actually particular never been able to show TV causes share a percentage of television televising football games in their a decline in gate. show that games in TV areas drew receipts with all member schools, 4% fewer persons areas. It's a ticklish matter that High Notre Dame official whereas the loss the Notre Dame official termed this will require of in non -TV areas was 10%. He cited a lot study but I charged NCAA controls "are not suggestion "socialistic" and one don't think a nationally controlled in public interest." specific tables in the study. which many lawyers think is program Tom Hamilton, by the NCAA is the best Survey by Chicago Herald - Capt. U. of Pitts- "illegal" and in violation of federal burgh athletic director, said answer. Maybe the regional method American showed five midwest col- NCAA anti -trust laws. wouldn't be ideal either, but it leges "don't need" NCAA's "pro- wants to save the game of football He said control of Notre Dame tection." from TV and preserve athletic football telecasts has taken the (Continued on page 38) Big 10 Conference urged NCAA to drop national control for regional telecasting of football (see story, page 70). Top Southeastern Conference To Crosley for $1.5 Million official, Dr. J. H. Miller, U. of WLTV SALE Florida president, advocated regional TV schedule. NEGOTIATIONS for the acquisi- ment has been reached with the ent. Crosley also is an applicant tion of WLTV (TV) Atlanta by stockholders of Broadcasting Inc., for TV stations in Indianapolis Grounds for Action the Crosley Broadcasting Corp. for owners and operators of television and Toledo. Thus far the talk about filing a reported price of $1.6 million station WLTV, Atlanta, for the WLTV is an ABC outlet and damage suits against NCAA, in- were completed last Friday. It was purchase of all the outstanding operates on Ch. 8, with effective dividual colleges, telecast facilities expected that the application for capital stock of that company, radiated power of 23.8 kw visual and sponsors has not reached the transfer from Broadcasting Inc. subject to approval by the FCC." and 12.5 kw aural. It holds a con- point of imminent action. It's will be filed forthwith with FCC. Crosley pointed out Avco already struction permit for the maximum known, however, that interests James D. Shouse, chairman of has a major investment in the Ch. 8 power of 316 kw, however, affected by the NCAA monopoly the board of Crosley, and vice South at Nashville, where it is and is now awaiting CAA clearance feel they have grounds for damage president of its parent Avco Corp., heavily engaged in the manufac- of its new antenna site. suits because of what they consider was in Atlantia last Thursday and ture of appliances, freezers, ranges Robert E. Dunville, Crosley a conspiracy to freeze them out of Friday for the closing of the con- etc. president and general manager, football telecasting. tract whereby the capital stock of Crosley now is the operator of was in Atlanta a fortnight ago to More than one aggrieved college the station, held by 25 prominent three television stations and two inspect the WLTV operations with is understood to be seriously con- Atlanta businessmen, would be ac- broadcasting outlets, as well as William T. Lane, vice president sidering legal action. quired. The station has been on several international shortwave sta- and general manager, who placed At this stage none of the groups the air since Oct. 1, 1951, and in its tions functioning as part of the the station on the air. Mr. Lane is willing to come out in the open. 13th month of operation began Voice of America operations. The left the co- ownership and manager- Legal angles of the situation have showing black ink [BT, Nov. 17]. TV stations are WLWT Cincin- ship of WAGE Syracuse to be- been explored, however, and a A joint announcement Friday by nati, WLWD Dayton and WLWC come operating head and minority number of attorneys feel NCAA is Messrs. Shouse and Lane said: Columbus. The 50 kw WLW oper- stockholder of WLTV. In . the highly 'vulnerable to damage suits. "The Crosley Broadcasting Corp. ates in Cincinnati, and Crosley also transaction, he is slated to sell his The charge by Arch Ward that announced today that an agree- owns WINS, New York independ- (Continued on page 36) BROADCASTING Telecasting December.15,.1952 Page 23 ARF ELECTIONS THROWER QUITS Schachte Board Chairman Hylan Succeeds at CBS -TV HENRY SCHACHTE, director of FRED M. THROWER resigned as advertising of the Borden Co., was vice president in charge of network elected chairman of the board of sales for CBS Television last week, the Advertising Research Founda- effective today (Monday) and is tion at an ARF board meeting succeeded by Eastern Sales Man- Thursday afternoon. He will serve ager William H. Hylan. for one year. Both the resignation and the Re- elected for one -year terms appointment were announced by were Frederic Gamble, president CBS -TV President J. L. Van Volk - of the American Assn. of Adver- enburg. It was understood that tising Agencies, as ARF treasurer, policy differences led to Mr. and Paul West, president of the Thrower's resignation. Assn. of National Advertisers, as Mr. Thrower said his future ARF secretary. Edgar Kobak con- plans would be announced later tinues to serve as ARF president, and that, in the meantime, he a board appointment not requiring would spend part of his time in annual election. helping Audio - Video Products At an ARF membership meeting Corp. launch its first major entry that morning, B. B. Geyer, retiring into the TV package field. He is a board chairman, reported an in- substantial stockholder and a di- crease from 89 subscribers a year rector of Audio- Video. ago to 163 at present, with ARF's President Van Volkenburg said subscription income concurrently he accepted the Thrower resigna- rising from approximately $100,000 Drawn for BROADCASTING THLECASTINC by Sid Rix tion "with considerable regret." He to $167,000. asserted: "Now, Johnny, you have 15 seconds ... what's the capital of Colorado ?" Analyzing the increase by type of membership, Mr. Geyer noted "The outstanding gains that CBS Network sales have en- that media subscribers had shown Televjision the largest increase, from 13 to 49. joyed) during the past year, and Four Agencies that this network has led Advertiser members in the past the fact year have increased from 35 to 52 all others in increased gross bill- TONI BUSINESS Split efforts and agency members from 39 to 60. ing is due to Mr. Thrower's its $10 to $12 million yearly adver- in no small meas- TONI CO., division of Gillette, split The two founder members, AAAA and leadership tising budget among four Chicago agencies last week after the account and ANA, complete the roster. Mr. , Naturally, we all wish him ure. resigned by Foote, Cone & Belding, same city. [BT, Dec. 8.] Kobak reported that renewals have every success in his new endeav- was & which formerly handled the Prom home permanent come from 90% of those whose sub- ors." Weiss Geller, account, gained the largest chunk * scriptions expired Nov. 1 and from Mr. Thrower joined CBS -TV in of business, getting an estimated Stolzoff, F C & B account exdcu- more than half of the Dec. 1 ex- November 1961 after nine years $4 million worth in Toni home per- tive, will continue as Toni account pirations, with an almost 100% as a vice president of ABC. Be- manent and Tonette, a companion supervisors until the switch is renewal record anticipated. fore that, he was with NBC from home permanent designed for chi)- completed. Directors for the coming year were 1942 as account execu- elected as follows: 1929 to an dren. Advertisers members: John S. Aspey Jr., Black & Decker Mfg. Co.; Lowrey Don Paul Nathanson, W & G vice H. Crites, General Mills; W. B. Potter, president and former advertising NEFF -ROGOW Eastman Kodak Co.; Mr. Schachte; Paul Smelser, Procter & Gamble Co.; H. M. manager of Toni, is account super- Agency to Terminate Jan. 1 Warren, National Carbon Co.; Mr. West. visor on all Toni products. Messrs. Crites, Smelser, Warren and WILLIAM ROGOW, president of West were appointed by ANA in ac- Other Account Executives cordance with ARF by -laws which pro- Neff -Rogow, New York, last week vide for four ANA appointees, includ- Account executive on the new announced the termination of his ing the ANA president, on the ARF board. products is Eugene Cooper. Prom agency effective Jan. 1. Agency members: Mr. Gamble; Ma- home permanent, previously han- Mr. Rogow explained that after rion Harper Jr., McCann -Erickson; & moved Earle Ludgin, Earle Ludgin & Co.; Fred dled by Weiss Geller, has 25 years of applying himself to B. Manchee, BBDO; Fergus Mead, to Leo Burnett, which now has radio and television he had decid- Buchen Co.; Charles Pooler, Benton & Bobbi home permanent. Bobbi, Bowles; W. H. Wulfeck, William Esty Mr. Hylan Mr. Thrower ed to take a six -month trip to Eu- Co. Mr. Geyer, Geyer Adv., as imme- when the changeover is completed rope for a rest. He will be accom- diate past board chairman, automat- the pro- 1, will to Tatham -Laird. ically remains on the board for another tive and as a member of March go panied by Mrs. Rogow. year. Messrs. Gamble, Harper, Ludgin gram department. John Willem, a vice president of Mr. Rogow told BROADCASTING and Manchee were AAAA appointees, vice president Leo is account executive under by -law provisions similar to Mr. Hylan, the new Burnett, TELECASTING that he had notified those for ANA. in charge of network TV sales, has for Bobbi. his clients of his determination to Media members: Paul Montgomery, been with CBS since 1937 and in McGraw -Hill Publishing Co.; Adrian The exeèutive on Toni products disband the agency in September. Murphy, CBS Radio; Vernon C. Myers, the eastern sales managership for at Tatham -Laird is James Mc- He thought that new affiliations Look magazine; E. A. Schirmer, Crow - the past year. For the preceding ell- Collier Publishing Co.; John C. Edwards. That agency continues would be announced shortly. Stirling, This Week magazine; Frank six months he had been assistant White Rain shampoo and Toni The agency handled the spot White, NBC. One media directorship sales manager, including service as to was left unfilled at this time to provide Creme rinse, in addition the new radio and television activity of for representation of another type of head of color TV sales during the Bobbi business. Tatham -Laird, as Bond Stores, Melville Shoes, and media on the board as these member- period CBS -TV- engaged in com- well as Price, Robinson & Frank, Martinson's Coffee. ships increase in number. mercial colorcasting. He was an has tested products in behalf of the Bond Stores, New York, it was account executive in CBS -TV sales client. learned, plans to appoint Biow Co., during the 1948 -51 period. P R & F was named to handle also New York, as its agency. Offi- Anahist Signs CBS 'Plan' Toni Creme shampoo, formerly cial announcement probably will be ANAHIST CO., Yonkers, N. Y., billed through Foote, Cone & made within a fortnight. signed last week for participation Serve) Ad Budget . Belding. Guy Mercer is the P The two other accounts, Thom in CBS. Radio's "Power Plan" division Melville shows for three weeks. Shows: SERVEL INC., Evansville, Ind., R & F account executive. McAn Shoes, a of has allotted $6 million for its over- Shoe Corp., and Joseph Martinson FBI in Peace and War, Wed.; all 1953 advertising budget to pro- How They Rank & Co., effective Jan. 1 have named Meet Millie, Thurs.; and Mr. Keen, & New York, to Tracer of Lost Persons, Fri., all at mote a new product line featuring Agency rank, in terms of billing: Anderson Cairns, the "Ice Maker" refrigerator. The handle their radio and television 8-8:30 p.m. First Anahist commer- Weiss & Geller, Tatham -Laird, Leo budget will include a radio- televi- advertising. Stewart Pierce Brown, cial under the new contract was and Price, Robinson & sion campaign totaling 5,000 spots Burnett who joins the agency at that time, aired on the FBI program Wednes- in 8 markets. Starting date Frank. will supervise both accounts. Mr. day night a few hours after spon- woul be around mid -March. Hicks Leo Rosenberg, vice president of Brown has been with Neff -Rogow sorship was definitely set. Agency: & Gr ist, New York, is the agency. Foote, Cone & Belding, and Jerry as vice president and timebuyer. Ted Bates & Co., N. Y. Page 4 December 15, 1952 BROADCASTING Telecasting MIAMI CH. 7 BID Trammell Key Man in Consolidated Application A NEW and unique approach to the problem of the consolidation of two AM stations applying for TV was put before the FCC last week. The WIOD -Miami Daily News group (Cox) and WQAM-Miami Herald principals joined forces - with Niles Trammell, resigned chairman of NBC board, holding the key to control [Cross CIRCUIT, Dec. 8]. Application is in the name of Biscayne Television Corp., applying for Miami's Ch. 'T. Mr. Trammell, who is president and general manager, is practically the controlling stockholder by virtue of his 15% stockholding. This carries the balance of power between the 42.5% held by the Cox group and the 42.5% held by the Mr. KNIGHT Mr. COX JR. Mr. TRAMMELL Knight stockholders. ... Join in Biscayne's application for Ch. 7 in Miami Corporation was carefully drawn up with balanced stockholders in eral manager of WIOD, 3.5 Lee be $792,000, order to overcome any FCC objec- %; Hills, executive editor of the and revenue is esti- Milton C. Scott, chief of 5 C. mated tion to the "marriage" of the two engineer Detroit Free Press, %, and at $876,000. Affiliation with WIOD, 3.5 %, and L. Fox, an Blake McDowell, Akron, Ohio, NBC -TV ABC AM broadcasters in the TV field. John at- and -TV is contem- executive of WIOD -Miami Daily torney, 5 %. plated, the application indicated. The applicants hope the arrange- News, as a director. Grade A service was calculated at ments -which include a statement In addition to the WQAM -AM- In addition to the Miami radio - FM and the Miami Herald, and 33 miles from the transmitter site, assuring the Commission of the newspaper properties, former the Detroit Free and Grade B service 50 miles from continued "arms length" competi- Ohio Press, Mr. Knight Gov. Cox and Mr. Cox and publishes (Ohio) Beacon that point, reaching south to be- tion of WIOD and WQAM Jr., the Akron -will family own WHIO - AM - FM - TV Journal, which owns 45% of yond Key Largo and north almost is no convince the FCC that there Dayton, Ohio; AM -TV WAKR -AM -FM holder of to Lake Worth. question of duopoly involved. WSB- -FM Akron, Atlanta, Ga., and the Dayton News a TV grant for Ch. 49 there, and Total assets of the corporation Two 'Previous Cases and Journal Herald, Atlanta Jour- the Chicago Daily News, which are $250,000, all paid in by the In two previous cases, the FCC nal and Constitution, and the owns 42% of WIND Chicago. 11 stockholders. The applicant notified the applicants that doubt Springfield (Ohio) News and Sun. The application asks for 316 kw has commitments from the Winters existed whether a grant of a TV Publisher- broadcaster John S. with the antenna at the site of the National Bank and the First Na- channel could be made without a Knight heads the WQAM group as WIOD two -element directional ar- tional Bank, both of Akron, for a hearing and "McFarland letters" a vice president and 17.5% stock- ray in Biscayne Bay. The TV an- loam of $500,000 each. were sent. They went to Macon holder in the Miami applicant. As- tenna will be 443 ft. above average In the event of a grant, Biscayne Television Co., applicant in Macon, sociated with him is his brother, terrain. proposes to buy the land and build- Ga., for uhf Ch. 47, comprising James L. Knight, treasurer and Station construction will be $1; ings at the WIOD transmitter WBML and WNEX, and to El -Cor 10% stockholder; Owen F. Uridge, 249,951, the applicant estimated. site. It plans also to construct ad- Television Inc., applicant in Elmira, general manager of WQAM, 5 %; First year's operating costs will (Continued on page 80) N. Y., for uhf Ch. 18, composed of WELM Elmira and WCLI Corning, associated with the Corning (N. Y.) Leader, and WENY Elmira, owned Sarnoff to Absorb Duties by the Elmira (N. Y.) Star Gazette [BT, Dec. 8]. TRAMMELL'S POST Contract with Biscayne Televi- WITH THE RESIGNATION of manent basis, or only for an in- his status as board chairman, he sion gives Mr. Trammell a salary NBC Board Chairman Niles Tram- terim period, was not disclosed. would have been eligible for ap- of $25,000 a year, plus $10,000 an- mell, Brig. Gen. David Sarnoff will He held the post prior to Mr. Tram - proximately $33,650 a year start- nually for expenses. It also pro- act as board chairman of the net- mell's elevation to it from the NBC ing at age 65, according to an RCA vides for one -year's sick leave with work in addition to his duties as presidency in October 1949. proxy statement issued last March. pay. chairman of the RCA Board, Mr. Trammell's contract, cover- Mr. Trammell's resignation was spokesmen said last week. Mr. Trammell, whose retirement ing a 10 -year span extending to announced Tuesday morning, to 65, becomes effective Dec. 31 (see sep- One of radio's best known fig- the retirement age of had about coincide with the filing of the arate story this page), will con- ures, and generally acknowledged seven years to run when he re- Miami TV application. tinue as a consultant to the net- to be one of its top salesmen, Mr. signed. In a formal statement, Gen. Sar- work and RCA. Now 58, he will Trammell resigned effective Dec. Previous Earnings noff said continue to participate in the net- 31 to become president of Biscayne The network board chairman was "It is with a deep sense of per- work's pension- retirement fund un- Television Corp., Miami TV appli- paid $125,000 last year -$100,000 sonal regret that I acceded to Mr. til the age of 65. But his entire cant formed by two major news- in salary, and $25,000 as incentive Trammell's request to relinquish time will be devoted to Biscayne, paper publishers, James M. Cox compensation. This represented a the chairmanship of the NBC, a except for his availability for gen- Jr., and John S. Knight, and as- gain of $25,000 over what he was post he filled with great distinction eral consultation. sociates (story, this page). paid the preceding year. In addi- as he had done with every other The WIOD group consists of Terminating almost 30 years of tion, on his behalf the company office he held in the RCA and the James M. Cox Jr., head of the Cox active service to .RCA -NBC, Mr. paid $6,138 into the RCA Retire- NBC." radio -TV and newspaper proper- Trammell's resignation also cov- ment Plan, while he contributed a Gen. Sarnoff described him. as ties, who will be a vice president ered his position as member of the like amount. "a fine example of the opportunity and 30.5% stockholder in the Mi- RCA Board, but he will continue as Officials said Mr. Trammell, if America affords for self-develop- ami applicant; J. Leonard Reinsch, a consultant to both NBC and the he continues as a consultant to ment and personal advancement to executive director of the Cox radio - parent corporation. RCA-NBC until he reaches retire- the man who wants to work hard, TV properties, secretary and 5% Whether Gen. Sarnoff will serve ment age, will be eligible for bene- to serve faithfully, and to make his stockholder; James M. LeGate, gen- as NBC board chairman on a per- fits under the retirement plan. In (Continued on page 38) BROADCASTING Telecasting December 15, 1952 Page 25 NATIONAL NIELSEN- RATINGS Radio Group Up Since '49 TOP RADIO PROGRAMS NIELSEN Regular Week October 19 -25, 1952 STUDY NIELSEN -RATING Current DESPITE growth of television in of 10,000 homes or in a specific market in the course Rating circulations Current Homes the past three years, analysis of a more. of a week. They indicate the net Rank Program true cross -section of radio stations These average figures varied result of the increase in radio EVENING, ONCE -A -WEEK (Average For throughout the country shows the widely among individual stations, homes since 1949, changes in All Programs) (5.3) 1 Jack Benny (CBS) 13.5 majority have in- Mr. Nielsen noted. The 11% aver- power, frequency and program- 2 Charlie McCarthy Show (CBS) 11.2 creased circula- age daytime increase ranged from ming, the influence of TV and 3 Amos 'n' Andy (CBS) 11.2 4 Lux Radio Theatre (CBS) 11.1 tions since 1949, -48% to +213 %. The average other factors affecting station cov- 5 Our Miss Brooks (CBS) 10.1 Arthur C. Niel- 5% nighttime increase varied from erage." 6 Great Gildersleeve (NBC) 9.4 7 You Bet Your Life (NBC) 9.3 sen, president of -63% to +112 %. 8 Railroad Hour (NBC) 8.6 A. C. Nielsen Co., Increases were found among all 9 Fibber McGee and Molly (NBC) 8.4 reported today types of stations, but were more 10 People Are Funny (CBS) 8.2 MBS RENEWALS EVENING, MULTI- WEEKLY (Average For (Monday). prevalent among small and me- All Programs) (3.4) This were conclusion dium outlets, while decreases Billings Total $11 Million 1 News of the World (NBC) 6.1 is based on the more noticeable among large sta- 2 One Man's Family (NBC) 5.9 1952 Nielsen Cov- tions. ELEVEN MBS programs total- 3 Club 15 (CBS) 5.4 erage Reports for Mr. Nielsen Influence of TV on radio circula- ling nearly $11 million in annual WEEKDAY (Average For All Programs) (4.1) radio and TV, tion depends on saturation of TV gross billings have been renewed 1 Ma Perkins (CBS) 7.7 2 Guiding Light (CBS) 7.6 first nationwide study of radio sta- in each area, NCS reported. Where on the Mutual network effective tion and network circulation since more than 50% of area homes con- 3 Our Gal, Sunday (CBS) 7.2 Jan. 1, Adolf N. Hult, MBS vice 4 Romance of Helen Trent (CBS) 7.1 the second BMB survey completed tained television sets the average president in charge of sales, an- 5 Big Sister (CBS) 6.8 in 1949, and the first such study radio station showed a coverage nounced last week. 6 Aunt Jenny (CBS) 6.6 for TV. The NCS reports stem loss since 1949 of 4% daytime and 7 Right to Happiness (NBC) 6.6 Representing 9 hours and 30 from a survey last spring. Sub- 30% night. Conversely, where TV 8 Perry Mason (CBS) 6.4 scriber stations now are subscrib- ownershp is below 10 %, radio sta- minutes of sponsored time on Mu- 9 Young Dr. Malone (CBS) 6.4 ing individual reports. tions showed average increases of tual, the advertisers signed for 1953 10 This Is Nora Drake (Toni) (CBS) 6.4 Taking a representative group of 21% daytime and 31% night. include S. C. Johnson & Son Inc.; DAY, SUNDAY (Average For All 96 stations which had not changed Other pertinent changes from Johns Manville Corp.; P. Lorillard Programs) (2.2) affili- 1 New York Symphony (CBS) 4.2 power, frequency or network 1949 to 1952 reported by Mr. Niel- Co.; Sterling Drug Inc.; Kellogg 2 True Detective Mysteries (MBS) 4.0 ation since the last BMB study, sen are: Increase of 11% in total Co.; Kraft Foods Corp.; American 3 Symphenette (CBS) 3.7 Nielsen found an average coverage U. S. radio homes; an average de- Federation of Labor, and State DAY, SATURDAY (Average For All increase of 11% daytime and 5% crease of 11% daytime and 29% Insurance Co. Programs) (2.6) night. Farm To insure statistical stabil- night in number of radio stations Among programs renewed: "Ladies 1 Stan Over Hollywood (CBS) 5.1 ity and significance, the analysis listened to by the typical home; Fair," "Queen for a Day,' "Bill Henry 2 Fun For All (CBS) 4.8 was confined to stations with 1949 an and the News," and "Frank Edwards 3 Theatre of Today (CBS) 4.7 increase of 5% in the average News." all five days a week; "S. C. number of radio and TV - ()Homes reached during all or any part stations Johnson News Reports," six days week of the program, except for homes ly 1B.T. Dec. 81; "Wild Bill Hickok," listening tuned in by 1 S For the typical family over three days; Cecil Brown, two days, and only to minuta. 5 -minute programs, NIGHT RADIO the number of radio stations dialed Bobby Benson and Gabriel Heatter, average audience basis is used. Listening Up in TV Cities in 1949. (Once -a -week data were both weekly programs. Copyright 1952 by A. C. Nielsen Co. used for both years to compare the EVENING radio listening in TV 1949 BMB figures and 1952 NCS findings.) homes in the top 18 television cities Flexiclogs Agency CANADA RATINGS Mr. Nielsen said, "In the face of went up 17% between October 1951 FLEXICLOGS, New Holstein, Top 10 Programs Listed and October 1952, and the city with evidence that the over -all levels of the greatest gain-37%-was the national radio listening are down, Wis. (shoes), has named Phil MORE Canadian programs this one that has "had the most tele- these first NCS. studies sharply Gordon Agency, Chicago, to handle season are among the top 10 eve- visi n for the longest time," New emphasize the fact that generali- its advertising. Phil Abrams is ning network programs than ever ties cannot be applied to a specific before. According to November Yor . account executive. Broadcasting These findings, based on Tele- market or station. NCS reports national program ratings of Elli- show the total number of different has been used. Media schedules ott- Haynes Ltd., Toronto, 5 of 10 pulse sets - in - use figures, were homes by will be completed in January. pointed up by CBS Radio week reached a specific station leading shows are Canadian. The last same in a second edition of its "Radio in percentage applies for the 23 network TV- land" presentation. Copies are Network Costs Down, evening programs cov- available from the Presentations ered in the survey. Div., CBS Radio. NBC REPORT Magazines Rising Leading were American imports, The booklet notes that over a with Edgar Bergen having rating three -year period, starting October NIGHTTIME radio today offers advertisers the best buy in the industry's of 30, followed by Amos 'n' Andy 1949, evening radio listening in TV history -delivery of a multi -million audience at a new low cost -per- 28.7; Our Miss Brooks 25.8; Radio homes in New York increased thousand which has steadily declined in the past three years, while cost - Theatre 24.7; Your Host 18.6 (Ca- 107 %. per- thousand circulation of leading magazines has risen just as steadily - nadian) Great Gildersleeve 18.4; For the 18 cities covered, the NBC stated last week in releasing * NHL Hockey 18.1 (Canadian) ; presentation shows October 1951 Nielsen Coverage Survey figures ing figures were issued by NBC to Share the Wealth 17.8 (Canadian) ; and October 1952 Telepulse aver- on network radio. show the 1949 -1952 trend of media Treasure Trail 1'7.3 (Canadian), age sets -in -use figures as follows All four radio networks show cost-per- thousand: and Ford Theatre 17.3 (Canadian). for the 6 -11 p.m. period, Sunday decreased cost -per- thousand while RADIO NETWORKS Topping daytime programs in through Saturday: leading magazines show increases, (Evening) November were Ma Perkins 16.2; on. Oct. according to data presented by Per Cent Decrease Pepper Young's Family 15.3; Big 1951 1952 change Ruddick C. Lawrence, NBC direc- NBC 17.5 Sister 15.3; Happy Gang 14.3 (Ca- New York 12.7 17.4 +37 CBS 14.3 Los Angeles 14.7 17.3 +18 tor of promotion, planning and de- MBS 9.3 nadian), and Life Can Be Beauti- Chicago 12.9 16.6 +29 velopment, and Hugh M. Beville ABC 9.1 ful 13.6. Philadelphia 15.9 16.2 + 2 Jr., director of research and plan- MAGAZINES Leading evening French - lan- Boston 15.0 14.9 - 1 Per Cent Increase Detroit 14.2 16.2 +14 ning. NBC uses BMB figures for guage shows were Un Homme et Ladies' Home Journal 7.7 17.4 Cleveland 13.8 +26 1949 and NCS for 1952 for the Good Housekeeping 8.4 Son Peche 35.2; Metropole 28.3; st. Louis 16.9 17.8 +5 weekly radio audience, and Audit Woman's Home Companion 8.9 Radio Carabin 26; Tambour Bat- Washington 14.0 15.2 +9 of figures Better Homes & Gardens 11.8 24.1; de l'Escadrille San Francisco 16.9 16.4 -3 Bureau Circulation for Life 14.5 tant Chanson Atlanta 17.1 15.1 -12 magazines for the first six months McCall's 16.0 24.1. 18.1 15.4 -15 Saturday Evening Post 16.9 Birmingham of each year. The network com- Collier's Five high - rated French - lan- Buffalo 15.5 15.8 24.6 +2 Look 25.4 Cincinnati 13.7 15.7 +15 pares net time cost of a weekly guage daytime shows were Rue 8,335,000 Dayton 15.3 15.5 + 1 half -hour network program with Sale of new radio sets Principale 31.8; Jeunesse Doree Minneapolis -St. Pouf 17.5 17.2 -2 net cost of a black- and -white mag- so far this year offers further proof 30.9; Les Joyeux Troubadours New''. Orleans 21.1 21.6 + 2 azine page run in each issue of radio's vitality, NBC pointed 28.3 Je Vous ai Tant Aimee 25.4 Seattle 16.5 20.5 +24 WEIGHTED AVERAGE 14.4 16.8 +17% throughout a full year. The follow- out. and Vies de Femmes 23.3. Page 26 December 15, 1952 BROA DCASTING Telecasting TV'S SPREAD AND IMPACT NARTB Looks to industry Survey By J. FRANK BEATTY to explore the chance of finding a tainly not at this time. It was ob- tions of all religious groups to the standard of circulation measure- vious, however, that with 117 U. S. code language recommending TELEVISION broadcasters will ment - a standard that sound stations on the air and the FCC against sale of time to religious start looking for a uniform plan broadcasters have been groping for turning out construction permits organizations. He recalled that the to show station and network cir- since the medium was born in 1920. at a rapid rate there's obviously National Council of Churches of culation-a search that has been Robert D. Swezey, WDSU -TV a sales promotion problem in TV's Christ had been concerned lest going on three decades in sound New Orleans, chairman of the TV future. NARTB's code be changed to drop broadcasting. board, explained the project this The board requested President the recommendation [BT, Dec. Even as seven radio stations way: Fellows "to prepare and propose 1]. The council had felt such a step were planning a continuing re- One of the most difficult problems a long -range well -integrated plan might mean that telecasters were search project to bring out the sig- facing television, the fastest growing for a continuing industrywide sales going to stop giving free time to nificance and impact of radio [BT, public service medium, is the selec- promotion of the medium." churches and try to sell more time Sept. 8], the NARTB's Television tion of a system which reduces to President Fellows then told the to them. standardized form the measurement Board last week was working out directors he would see that the Religions. Situation details of a study that will cover of the medium's circulation. study is carried out and submit a video's spread and impact. Advertisers know of the medium's report to the next board meeting. The religious situation pointed selling power, a fact which is demon- This meeting is tentatively set up the danger of misunderstanding Having decided to help TV find a strated by the tremendous support in the practical operation of the way to discover its strength, the which they have offered. But as we around Feb. 1. It will be held jointly with the Radio Board. One code. The TV Board was then pre- NARTB directors promptly took grow, and before the nation is satu- of ground drawn rated with stations -which may be site now considered is Belleair, Fla., sented a set rules another step -a plan to cash in on up by Chairman Fetzer and Mr. research findings for the benefit of quite some time in the not -too -distant where the 1951 winter meeting was future -we feel it is necessary to held. Bronson. These ground rules were the entire television industry. This described as follows: looks toward industrywide establish basic policies now that will The sales promotion study will action meet the needs of the future when That the Television Code Board sales promotion. involve consultation with all of the competition becomes more intense. TV networks should deal directly with top station One of these policy problems, of and many stations and network management in the con- Day and Night Sessions course, is basic research in circula- throughout the nation, Mr. Fellows tinuing effort to improve the charac- tion. We need such a standardized said, adding that stations and net- ter of television programming and The NARTB Television Board works have already made con- -Monday- Tuesday of program to demonstrate the value of alike advertising. met Sunday the medium to new advertisers; and siderable progress in this field. He week Cay, Florida Decisions reached through full Code last at Cat of course we need it to properly eval- said the association's effort will be coastal Holding both night Board consideration constitute the island. uate our own business enterprises. directed toward coordinating these Code Board's policy on such matters and day sessions, the board took In the search for such a single system promotion plans and supplement- and serve as a guide to everyone several major steps in addition to of standardized measurement we have ing them with other proposals for concerned. the research and sales promotion every intention of profiting fully from The Code Board is not prepared to the experiments which have been all- industry selling. Network mem- projects. Besides, it reviewed from bers of the board volunteered to preview scripts or films in advance - a TV standpoint some of the deci- made in the general field, both in but the director of code affairs may radio and other media. help carry out the project. render informal and advisory opin- sions reached at the Dec. 3 -4 joint Much of the board's time was de- radio-TV board session [BT, Dec. Study Immediate ions. voted to code consideration. The The director of code affairs is to 8]. President Fellows is getting his only change made in the code itself handle inquiries from subscribers as The Florida meeting produced study underway at once. It ap- was minor, originating at the sug- "simply as possible by correspondence these developments: peared at the weekend that the gestion of the National Society for or telephone." Decision to watch attempts to field work would be conducted by the Prevention of Cruelty to Ani- Every attempt should be made to keep TV cameras out of public events an outside research firm. mals. In essence this new language give stations advisory help so they and sports contests, with action to be The research action was taken can more completely render code de- points out that humane treatment cisions. taken where indicated. on motion of Campbell Arnoux, should be given animals in TV pro- TV Code Board to hear religious WTAR -TV Norfolk, Va., and sec- gramming. Continuing contact with code groups on code operation. onded by Herbert Akerberg, CBS. As chairman of the TV Code subscribers - 95 stations at this Set of ground rules adopted to Recognizing the of E. WKZO -TV writing -is necessary, Mr. Fetzer that story Board, John Fetzer, said, help stations follow code provisions. TV's impact must be told to those Kalamazoo, Mich., reported to the so they themselves will be- Code seal redesigned and word- come expert in interpreting the who buy its facilities, the TV di- board on enforcement problems. and ing changed in effort to get public to rectors felt had come to He was flanked by Edward H. Bron- letter spirit of the code. Chair- the time man Fetzer conceded comment on programs and advertising. work out a system of industrywide son, director of television code af- some critics Be- kind -to- animals clause added of the standards are saying the sales promotion. Apparently the fairs. document is to code. need for a separate sales agency In reporting on the religious not effective but he Committee named to study sub- of the code, Mr. Fetzer claimed the Code Board members, such as radio's Broadcast Adver- language who have scription TV. tising Bureau is not planned -cer- told of the plan to hear the reac- studied the subject In deciding to throw open the thoroughly since it went into effect whole problem of TV research, last March, feel much progress has with emphasis on circulation, the been made in elevating industry NARTB TV directors turned down standards and eliminating undesir- a proposal to contribute $10,000 able practices. toward a project started by the Ad- "Serious-minded and thoughtful vertising Research Foundation. people in legislative and judicial This cooperative agency was set bodies and among the general pub- up at the instigation of Assn. of lic believe we're on the right track," National Advertisers along with Mr. Fetzer said. "We don't plan to American Assn. of Advertising be diverted from our course by un- Agencies and media. It proposes just criticism -nor do we plan to to conduct cooperatively financed disregard intelligent comment." studies of the effectiveness of ways Voluntary efforts made by the of measuring advertising media, networks in code enforcement with much emphasis on television. brought a tribute from Mr. Fetzer. The NARTB TV directors, after He said Mr. Bronson, as director rejecting the ARF proposal, decid- of TV code affairs, had personally ed that NARTB President Harold called on all the networks as well E. Fellows should conduct a study MANAGERS meeting was held Thursday- Friday at Washington headquarters as numerous stations on behalf of the code enforcement group. of TV research techniques and re- of Westinghouse Radio Stations Inc. Taking part were (seated, I to r): W. C. port to the board "as soon as fees- Swartley, WBZ -AM -TV Boston; Joseph E. Baudino, WRS vice president; Carl The proposal to redesign the Bible" on any plan the association Vandagrift, WOWO Fort Wayne. Standing, Eldon Campbell, WRS general seal was approved by the full TV staff might develop. sales manager; Frank Tooke, KYW Philadelphia; L. R. Rawlins, KDKA Pitts- board. Idea of the new design is to In essence the Fellows study is burgh. (Continued on page 105) BROADCASTING Telecasting December 15, 1952 Page 27 RepIsrIndicatedeek MORALS INQUIRY POSSIBILITY that the House Commerce subcommittee investigating radio -TV programs for immoral and offensive material might have its final report ready for release this week was indicated last week by Rep. Oren Harris (D- Ark.), chairman of the seven -man subcommittee. Subcommittee staff is drawing up * a report on the basis of recom- and referred to the radio and TV mendations made two weeks ago, codes. after the public hearings came to In windup sessions two weeks a close [BT, Dec. 8]. Rep. Harris ago, FCC Chairman Paul A. said that a meeting of the subcom- Walker, who shied from any re- mittee might be held today (Mon- quest for censorship powers, was day) at which time members would asked whether he favored licensing MUTUAL congratulations are offered after performance of NBC radio's go over the report for final ap- of networks. He replied that he First Nighter, sponsored by Miller Brewing Co., Milwaukee. L to r: Charles proval. did. He also declared he was in C. Smith, West Coast mgr., Mathisson & Assoc., L. A.; Michael T. Pura!, Strong belief exists among those favor of the prohibition of hard r Sierra Div., Miller Co.; Joseph Ainley (in rear), prog. prod.; Barbara Luddy who have followed the hearings liquor advertising on the air, but and Olan Soule, program stars. that the subcommittee will not rec- not beer and light wines. He era-

ommend legislation to censor broad- " phasized that these were personal cast programs. opinions and not official FCC rec- These same sources believe, how- ommendations. ever, that the subcommittee will stress licensees' responsibilities as Klein's View to what goes out on the air from Subcommittee member Rep. Ar- their stations. This has been a key thur G. Klein (D -N.Y.) early in consideration in the hearings which the hearings expressed the view began early last June [BT, June that if a listener or viewer did not 9]. like what he was hearing or seeing Because of the widespread pub- he could turn his receiver off. licity, within the industry as well Later, the New York congressman as to the general public, the sub- reversed himself [BT, Sept. 29]. committee may indicate that its It was Mr. Klein who suggested probe had a salutary effect, it is to FCC Chairman Walker that all believed. Call for the continuance broadcast stations contribute free HELPING to celebrate KWKW Pasa- 7 -UP Bottling Co., Phila., has signed of the committee, in some form or time for political candidates during dena's 10th anniversary are (I to r) for 52 -week co- sponsorship of Chil- other, as a "watchdog" group is a campaign. He also urged that Willard Waterman, star, NBC radio's dren's Hour on WCAU -AM -TV Phil- also looked 'for by those who have stations be required to maintain a program, The Great Gildersleeve; adelphia. At lunch following first pro- watched the proceedings. record of all that goes out over its Claire Hughes, KWKW asst. mgr., gram are (I to r) H. C. Grigg, pres., 'Dry' Witnesses transmitter. and William J. Beaton, gen. mgr. 7 -Up, St. Louis; Stan Lee Broza, show In addition to Reps. and of were Harris of KWKW. m. c.; A. lmbesi, 7 -UP, Phila. Great majority witnesses Klein, the subcommittee is com- temperance and dry representa- posed of Democratic Reps. F. Ertel to have liquor, beer tives, striving Carlyle (N. C.) and Homer Thorn - and wine commercials prohibited berry (Tex.), and Republican Reps. from the air. Joseph P. O'Hara (Minn.), J. Ed- Next in numbers were industry - gar Chenoweth (Col.) and Harmer advertising appearances. Their rec- D. Denny Jr. (Pa.). ommendations all stressed one thing: That the subcommittee not recommend legislation which would give the FCC the right to censor ANTI -TRUST SUIT programs. Observations from most Is Filed Against Decca of the members of the subcommittee indicated that they, too, were AN anti -trust consent judgment against censorship. . against Decca Records Inp. and Although the probe was insti- The Decca Record Co. Ltd. of Lon- tuted following House passage of don, England, has been entered in the Federal District Court in PLANS for Virgil Pinkley's thrice - CBS v. p. a resolution to investigate "im- CHARLES GLETT (r), for New York weekly quarter -hour ABC newscasts network Hollywood, moral" and "offensive" radio -TV City, Atty. Gen. James services, explains P. McGranery announced are discussed by (I to r) William "Isenhour" stage lighting control in programs submitted by Rep. E. C. last W. R. Peterson, mgr., Wednesday. Prudential In- new CBS -TV City to Glenhall Taylor Gathings (D- Ark.), complaints surance Co.; Mr. Pinkley ed. -pub., The judgment terminates (l), mgr., Hollywood office, N. W. against performers and program "re- Los Angeles Mirror, and Andrew Pot- material were least in number. straints" in the manufacture and ter, radio -TV dir., Calkins & Holden, Ayer & Son, and Wayne Tiss, mgr., Effect sale of commercial phonograph Carlock, McClinton & Smith, L. A. Hollywood office, BBDO. of crime and horror shows records on children was and prohibits each of the the basis for the Decca firms from majority of these charges. Few entering into any COMPLETING contract for commercial sponsorship of series of binaural agreement with the other, or with sound transmissions are (seated I to r) Harvey E. Sampson, pres., Harvey specific accusations were levelled at indecent performances. Electric & Musical Industries Ltd., Radio Co., and Robert L. Krieger, asst. coml. mgr., WQXR -AM -FM New York; the Justice Dept. announcement standing, Roy S. v. p. Neusch, Harvey sls. mgr.; Norman McGee, WQXR for Rep. Gathings charged that he said. sales, and James E. Kovach, WQXR sta. mgr. had witnessed a " hootchy- cootchy" The government's complaint was dance on a TV program when he filed Aug. 3, 1948, naming the two appeared as the lead -off witness Decca companies and E &M as co- last June. This was later deter- conspirators. It charged that they mined to have been a film of a entered into cartel agreements di- Haitian native dance. He was one viding world markets into territo- of the very few who alleged in- ries and limiting the sales of rec- decency. ords to those areas. Subcommittee heard network offi- The judgment involves terms cials as well as NARTB executives upon which the two Decca firms during the course of the hearings. will lease matrices (from which All urged that the industry be records are pressed in other coun- given a chance to regulate itself tries) to each other or to E &M. BROADCASTING Telecasting ZWORYKIN HONOR HOWE BUYS WIRA AIEE Awards Edison Medal After Service With AF AMERICAN Institute of Electrical Engineers last Friday announced JAMES L. HOWE, who built award of its 1952 Edison Medal to WCTC New Brunswick, N. J., after Dr. V. K. Zwory- his release from military service kin, pioneer re- in World War II, got out last week searcher in elec- after a second hitch and promptly tronics, who is expanded his radio operations vice president and again. technical consult- Major Howe, president and ma- ant of RCA Labs. jority owner of WCTC, signed D i v., Princeton, Monday for the acquisition of N. J. WIRA Fort Pierce, Fla., from The medal will Douglas Silvers and O. L. Peacock be for $62,450, subject to FCC ap- presented to HERMAN TALMADGE of Georgia displays a pair of MBS' Plus" GOV. "Mr. proval. The application to the Com- Dr. Zworykin Dr. Zworykin at red suspenders. was by Victor Diehm, president, WAZL Gift presented mission is being prepared for filing the opening ses- Hazleton, Pa., and vice president, WIDE Biddeford, Me., during the Mutual sion of five within a fortnight by John H: AIEE's -day winter Affiliates Regional Meeting in Georgia. At the suspender ceremony (I to r): General Meeting 19 Midlen, Washington radio attorney. Jan. at New William H. Fineshriber Jr., MBS executive vice president; J. Glen Taylor, MBS York's Hotel Stotler, for "out- board member; Gov. Talmadge; Charles Godwin, director of station relations; Purchase of WIRA, a 250 w outstanding contribution to the con- Mr. Diehm, who also is a member of the Mutual Affiliates Advisory Commit- let on 1400 kc, is being made in cept and design of electronic com- tee; E. M. Johnson, MBS vice president for station relations and engineering; the name of Chanticleer Broadcast- ponents and systems." Robert Rounsaville, WQXI Atlanta, and Robert A. Schmid, MBS vice president ing Co., licensee of WCTC. Mr. The award is the latest of many for advertising, public relations and research. Howe owns 51% of the stock. The won by Dr. Zworykin, according to rest is held by a number of busi- H. H. Henline, Institute secretary, nessmen in the New Brunswick who made the announcement. Dr. area. Zworykin has been associated with Assn. Expands Mr. Howe plans to supervise the RCA since 1929. WIRA operations under the new A pioneer in electronic research SRA NAMES BLAIR Plans ownership, at least at the outset, since his pre -World War I under- but said he contemplated no graduate days at the Petrograd JOHN BLAIR, board chairman of John Blair & Co., radio station repre- changes in personnel. (Russia) Institute of Technology, sentation firm, and of Blair TV Inc., TV station reresentative, was elected Before he was called back into Dr. Zworykin evolved basic prin- president of Station Representatives Assn. at its annual meeting Dec. 10. the Air Force in March 1951, Mr. ciples of the iconoscope television Also elected were John E. Pearson, John E. Pearson Co., vice president; Howe took an active role in New pickup tube after coming to the Adam J. Young Jersey radio affairs. He helped to U. S. in 1919, afterward helping Jr., Adam J. of course, in the increased volume of organize, and was the first presi- develop the tube for practical pic- Young Jr. Inc., business we have enjoyed continu- dent of, the New Jersey Broad- ture transmission. He also was a secretary; ously for many years. It is also re- casters Assn. He also was instru- leader in development of the kine- Thomas F. Clark, flected in the heightened activity of mental in the formation of the scope video picture tube and did SRA, which this year, under the able Thomas F. Clark direction of Tom Flanagan and Joe original New Jersey Network, pioneer work on secondary emis- Co., treasurer, which became the Civil Defense sion multipliers, image elec- Weed, expressed itself in such proj- tubes, and the following ects as a new spot radio presentation, Network of the state. tronic microscope and industrial directors: Joseph a new Spot Estimator, about to be TV systems. J. Weed, Weed & released, standardization of ID [sta- Other honors which have gone Co., 1952 SRA tion identification] requirements for NBC -TV at Bowls to Dr. Zworykin include the Insti- president; Rus- television stations -now universally Mr. Blair is tute of Radio Engineers' Morris s e 11 Woodward, accepted -and the Spot Clinics. It NBC -TV announced Thursday it Liebmann Memorial Prize, How- gratifying to note that, while we are will present the Pro Bowl football Free & Peters; Joseph Timlin, vigorously competitive with other ard N. Potts Medal of the Frank- Branham Co. game from Los Angeles Jan: 10, lin Institute and AIEE's Lamme media, a substantial number of asso- budg- in nature of 4:15 -7 p.m. EST and the Poin- Medal, all for TV work, and the SRA adopted an increased ciation projects are the et and dues schedule for the new direct service to the industry, espe- settia Bowl (all -service champion- Poor Richard Club Gold Medal for cially the agencies. We expect to ship) from San Diego next Satur- Achievement and Chevalier Cross year and voted for increased personnel at the association office, continue this kind of activity. day, 2:30 -5:30 p.m. EST. NBC -TV of the French Legion of Honor. will Now that total national spot radio also will cover the Rose Bowl and He is a member of National which Thomas F. Flanagan continue to head as managing di- volume has passed total network rev- Cotton Bowl games on New Year's Academy of Sciences, American enue, it is obvious that more and more Day. Academy of Arts and Sciences, rector. advertisers have become aware that American Philosophical Society, Mr. Weed, in his annual report, radio is the only truly national me- National Research Council and an recommended that the spot radio dium-the only medium which reaches officer of the French Academy of and TV clinics held by the asso- virtually the entire population. As ciation not only be continued but the freeze slowly lifts, the same be- Science. He is a fellow of AIES, comes true of the sister broadcast IRE, American Physical Society expanded on a regional or national The medium, television, market by market. and American Assn. for the Ad- scale. directors authorized spot radio and spot tele- preparation of a new presentation, The use of vancement of Science. vision is a challenge to the agency - "How to Use Spot Radio," for use they require the utmost care and early in 1953. In addition to the judgment in their use. But because At His Word annual SRA Spot Radio Estimator, they are the only truly national media MORGAN, -TV di- the group also decided to publish which can be tailored to the exact JIM radio members rector for Raymond R. Mor- a new directory of and merchandising and distribution pat- the stations they represent for the tern of any advertiser, agencies which gan Co., Hollywood, on Don and agencies. Lee Queen for a Days and use of advertisers are fundamentally interested in getting results for their clients are mak- Lucky U Ranch, also writes Other Standards the daily "Unofficial Weather ing the investment in time and study Report" in the Hollywood Success of the organization's ef- which the media require. forts in developing a standard TV Citizen News. In a recent (I), vice president in dispatch he suggested that station identification formula has BILL ROBINSON encouraged SRA to work on other charge of programming for WLW Cin- dispositions might improve New Panel Show (r), WLW with sunny days, and bosses standards, which will be announced cinnati, and Norm Cash shortly, Mr. Weed said. SERUTAN CO., Newark, will general sales manager, look at Krazy might be receptive to being Phil- The following Assuming office Mr. Blair said: sponsor a new panel show, Wis- Kwilt recording held by Walter hit for raises. jockey. Krazy Kwilt day, his entire staff, faithful I am delighted at this new oppor- dom of the Ages, on DuMont TV lips, WLW disc on patter readers of his column, asked tunity to be of service to our industry. Network, Tues., 9:30 -10 p.m. EST, is a new WLW show based for raises. The increasing vigor of those engaged starting Jan. 6 for 52 weeks. between Mr. Phillips and excerpts in the national spot field is reflected, Agency is Ed Kletter Assoc., N. Y. from recorded commercials. BROADCASTING Telecasting December 15, 1952 Page 29 KOREAN BREAK IKE'S SECURITY Radio -TV Helped Preserve NBC Denies Violation RADIO -TV and other media have NBC news executives denied last been commended by Secretary of week that they had violated an Defense Robert Lovett for "self - agreement among the various net- restraint and help in observing works to delay the use of the pool precautionary measures" imposed report on Gen. Eisenhower's Ko- during President -elect Dwight Eis- rean trip in event the news broke enhower's Korean trip. at a time when regular networking facilities were not available. In a statement Dec. 5, Secretary Lovett thanked radio, television, NBC scored at least an hour's press and newsreels in the United beat over its rivals on the 7 a.m. States for their assistance in pre- newsbreak because it had ordered serving the news blackout of the standby facilities from AT &T cov- General's tour. "We feel that the ering the period from 7 a.m. until public should be aware of the help r normal network opening time an us in response to our Nov. did rendered hour later. Other networks 20 request for cooperation," he not have network lines available until regular opening hours. added. their EXPANSION during the past year at WKRC- AM -FM -TV Cincinnati led to CBS Radio news executives pro - The Defense Secretary referred networks had several changes. Among those involved were II to r) Wilford H. Kennedy, to the Defense Dept. request which tested that the for WKRC- AM -FM; George Wilson, who becomes in advance to hold up promoted to chief engineer preceded selection of newsmen to agreed the full technical supervision, and Hugh J. LaCrosse, Holies of director of engineering with accompany Gen. Eisenhower. Orig- pool report, by Everett promoted to WKRC -TV chief engineer. Mutual, in such case [BT, Dec. 81. inal pool excluded radio and television newsmen but was broadened NBC authorities denied there withheld use on the air at 5:30 p.m. on Dec. 7. times -and Mutual to include them after a concerted any agreement to delay pool itself until DuMont TV Network claimed a had been of the broadcast industry protest [BT, Dec. 1, Nov. use of the pool broadcast. They 10 a.m., although Mr. Holies is an 45- minute beat on use of the pool 241. cited a letter from Milton Burgh, MBS newsman -stations individu- films, which it put on the air at MBS news director, summarizing ally flashed the news of Gen. Eisen - 4:45 p.m. Dec. 7. MBS' Everett Holles represented arrangements made at a meeting hower's trip shortly after the 7 radio, and NBC cameraman Julius of representatives of the various a.m. break, based on wire service Zenier, TV, on the trip, filing networks to work out pool opera- reports. NEW WBZ POSTS their reports after the blackout was tions. On timing the letter said: Fact that films of the trip, made Go to Hauser, Duffield removed. Pictorial report on the General's trip was aired on network "It is our endeavor to have report by a newsreel cameraman also as- NEW administrative posts at come on even one -half or one- signed to represent TV, were not programs, including CBS -TV's WBZ -AM -TV Boston will be filled See It Now and NBC -TV's Today -. quarter -hour periods. Preferred delivered until Dec. 7, two days by two long -service Westinghouse times are 10 a.m. EST or 4:30 p.m. after the story broke, prompted and others. Radio Stations men, W. C. Swart - - EST." speculation among TV authorities announced Meanwhile, Korea pool media ley, station manager, accompanied Gen. The fact that 10 a.m. was a that delivery had been deliberately last week. representatives "preferred" time did not mean the delayed. Named as Eisenhower to Guam and Pearl last week. Discussions and report had to be held until then, NBC -TV got its own films, made ant manager is Willard H. Hauser, Harbor NBC authorities maintained. by its cameraman, Jules Zenier, decisions on U. S. foreign policy formerly chief engineer of the sta- -elect and Even though the others could not and flown back by NBC Presiden- tions, who will take over broad taken by the President put the Holies report on their net- tial Reporter Frank Bourgholtzer his advisers were blacked out at administrative responsibilities for with newsmen works until their normal opening on a special round -trip mission, both radio and video operations, in- the source, however, unable to report any details. cluding technical duties, Mr. Swart - ley said. Robert G. Duffield, KDKA Pitts- PRINCETON -WNBT JOINT STUDY burgh manager, will be shifted to CENSORSHIP Educational TV Problems and Potential To Be Explored WBZ -TV next Monday as televi- Services Give Korean Policy sion film and traffic manager, head- ing a new department which con- FIELD censorship in Korea will JOINT project by Princeton U. terial are, and what the objectives solidates all station film and TV be vested with public information and WNBT (TV) New York de- of Princeton -WNBT cooperation traffic operations. offices of the Army, Navy and Air signed to explore the problems and should be. Mr. Hauser, who has been with Force rather than intelligence offi- potentials of educational television Mr. Cott outlined the following Westinghouse 24 years and who cers of the various services, it was was announced for release today phases of the project: (1) Mutual has been WBZ chief engineer since announced last Thursday. (Monday) by President Harold W. education of university and network October 1943, has been assigned The services said liberalized pro- Dodds of Princeton and Ted Cott, duties from time to time president representatives in the common additional cedures for field censorship on news NBC vice and general since opening of the WBZ radio - in combat zones will assure manager of WNBC -WNBT. problem; (2) research into what prompt has been done on commercial and TV center in June 1948, Mr. Swart - release of information. News will The first step, according to Mr. ley said. be censored "for security only," not Cott, will be a survey of the field educational channels; (3) experimentation with actual programs Mr. Duffield's service with West- for policy, it was explained. by Princeton faculty members with inghouse radio dates back to 1928. The new regulations were re- WNBT placing its staff and facili- and (4) provision for use of lessons After serving in World War II learned, in whatever form seems garded as a victory for critical ties at the university's disposal. as a Signal Corps lieutenant col- newspaper editors who Appointed to the survey feasible, from publication to sought more team, pro- onel, he was manager of WOWO rapid handling of the news. What under a special WNBT grant, are gram production. Fort Wayne, Ind., until July 1951, effect they would have on radio -TV Assistant Prof. Thomas Riggs Jr. Mutual when he was named KDKA man- in of English Problem correspondents Korea or when the Dept. of and assist- ager. they would become were ant Prof. Richard Harbinger of President Dodds commented that effective the Dept. Air the "problem of education and tele- not immediately known. It was be- of Science. Assigned lieved to work with the faculty men is vision is also one of the mutual the policy would benefit Richard Pack, director of programs education of both broadcasters and broadcast media, which emphasize and operations for WNBC -WNBT. educators." speed in transmission. The authority of field press cen- Mr. Cott said the survey speci- Remarking that experimentation sors, who will be trained in apply- fically seeks to learn how television is as much in place in a studio as ing the new regulations during can best serve the modern univer- in a scientific laboratory, Mr. Cott maneuvers next year, "will not be sity, how Princeton can make the declared that the results of the used to prevent the transmission most effective use of TV, what the Princeton project should be of in- of news upon the ground of antic- best TV formats and techniques terest and importance to the com- ipated adverse reaction by the for Presentation of educational ma- munity and the nation. Mr. Hauser Mr. Duffield American public," it was said. Page 30 December 15, 1952 BROADCASTING Telecasting Like brandy goes with cigars

More listeners- per -dollar and W -I -T -H go together just like brandy goes with cigars! It's a natural combination! Baltimore retailers know all about this. That's why IN BALTIMORE W-I -T-H carries the advertising of twice as many of them as town! any station in +!y!_ These more listeners- per-dollar that W -I -T -H delivers mean !f low cost results! That's what you want from radio, isn't it? s s Let W -I -T -H produce for you too -at low, LOW cost! Your Forjoe man will give you the whole story. WTOM TINSLEY, PRESIDENT REPRESENTED BY FORJOE & COMPANY BROADCASTING Telecasting December 15, 1952 Page 31 Of Possible Action FCC WARNS On False Radiations VEILED warning that FCC may be forced to take action unless the radio -TV manufacturing industry puts its house in order and acts to suppress spurious radiations from transmitters and receivers, was implied by the Commission in a letter last week to the Joint Technical Advisory Committee. ,t The letter requested that JTAC to radio broadcasting, communication and navigation services. study the problem of limiting spuri- 2. Review the technical problem of ous radiations from transmitters reducing spurious radiation from various devices to determine the feasibility and receivers. It called attention to of the suppression measures necessary the newly- published JTAC report to accomplish the radiation limitations on radio spectrum conservation. determined under Item 1. 3. Review the problem of instrumen- Fear that uncorrected interfer- tation necessary to effectuate a national program of the control of spurious ence from transmitters and receiv- radiation. The study should consider ers might jeopardize the TV table the practical problems of quality con- OBSERVANCE of the 27th anniversary of Grand Ole Opry at WSM Nashville trol measurements for the factory and of allocations of uhf channels also simple tests which can be applied In Tenn. drew agency and station executives, and more than 100 rural disc r was expressed. the field to completed installations. jockeys. Enjoying cocktail party festivities which preceded dinner, are (I to r): 4. Study the procedures and organi- Esty Co., New York; Minnie Pearl, Opry entertainer, "Since the entire uhf plan was zational activity in this field to deter- Max Wylie, William based upon the assumption that mine whether additional effort is WSM; Jack Stapp, WSM program director; Judge Hay, originator of Grand required to coordinate interference re- WJZM Tenn.; Eddie Birnbreyer, such standards [41.25 me receiver duction efforts. Ole Opry; Uncle 011ie Hamilton, Clarksville, intermediate frequency] would be S. Determine any needed action to William Esty. Special section of 100 seats was set off for visiting guests who coordinate the external performance of mingled with show's personalities after anniversary program. WSM reports adhered to, this apparent lack of receivers with the engineering of serv- standardization casts doubt on the ice and station allocations. program was so successful it plans to hold an annual observance. continuing validity of the plan," the FCC wrote. WBT SHIFTS JTAC is scheduled to meet Dec. `FREE ENTERPRISE TRAIN' 18 at which time the subject of the Sales Staff Is Reorganized FCC's request will be taken up. It Would Exhibit Progress, Products of Industries is believed a subcommittee will be WALLACE J. JORGENSON has appointed on the radiation problem. been named national sales manager ADVERTISING executive J. Car- its product. of WBT WBTV (TV) Charlotte, Problem of interference from son Brantley's of In sent to prospective dream "Free En- a brochure N. C., it was announced last week. spurious radiations from trans- terprise Train" is well on the way exhibitors, Mr. Brantley explained, Mr. Jorgenson r,. mitters and receivers has become to reality. - "Your exhibit should be a reveal- more acute in recent years, the Mr. Brantley, ing and inspiring panorama of the formerly was Commission said. head of the Salis- birth, progress and present -day op- WBTV general bury, eration of your company, culminat- sales manager. In TV, the problem has become N. 'C., ad- Other changes critical, the Commission said, be- vertising firm ing in a striking display of your his name product or products." announced were cause the harmonics from trans- bearing the elevation of a n d advertising Prospective exhibitors are ad- mitters fall in the wavelengths used Bennett K. Mc- by aviation communications and director of Stan - vised they can design, build and back Co., has com- install their exhibits or assign any Kinnon from navigational facilities. WBT local sales Current TV transmitters, which pleted details part of the operation to the display after two years contractor for the train. manager to Caro- use only a 30 db suppression, are linas "clearly not sufficient to achieve labor. Three cars (six half -car ex- Mr. Jorgenson sales man- harmonic "Free Enter- hibits) are to be devoted to the ager, and Paul B. adequate suppression," Mr. Brantley Marion, formerly WBTV sales the FCC said. It referred to its rule - prise Train," as general theme, "This Is America." rep- Mr. Brantley, will In addition to the 22 industry ex- resentative, to WBTV Carolinas making proposal several weeks ago envisioned by sales to require TV transmitters to have tell the story of free enterprise in hibits, this general theme would be manager. All three sales a 60 db suppression [BT, Dec. 1]. the U. S. through a series of ex- carried out in other half -car ex- managers will hibits aboard a special train. hibits: work directly under J. R. Coving- ton, assistant vice president i; FCC Not Satisfied has been the ad- Democracy and industry at work; in Mr. Brantley in charge of sales and promotion. All The Commission said it was not vertising field a quarter century. religion and the American way of appointments are effective Jan. 1. satisfied "that the rate of industry His agency has been credited with life; education and advancement Shifts result from progress [referring to suppression one of first to adopt ra- of truth in a free world; labor in the resigna- being the tion of Keith S. Byerly, WBT gen- of receiver emissions] is consistent dio as a major medium and he has a democracy -progress since 1900 eral statistics; the farmer in a demo- sales manager, who accepted with the seriousness and urgency been credited with having pioneered :- a post as manager of the problem." It referred to its the dramatized radio commercial. cratic agriculture, and science and of the Atlanta advancement of human welfare. office of the Katz Agency. letter last September to Radio -Tele- His accounts have included such Charles vision Mfrs. Assn. on the problem H. Crutchfield, execu- major advertisers as R. J. Reynolds Advance units would contact tive vice president and general [BT, Sept. 29]. Tobacco Co. and at one time his mayors, ministers,.educatfirs, civic manager, Jefferson The September letter to RTMA placements exceeded 500 broad- clubs, newspapers and radio and Standard was answered by Glen McDaniel, Broadcasting Co., licensee of the casts daily the year round. television stations, Mr. Brantley stations, commented: then president of the manfac- Major industry leaders have noted. The "Free Enterprise turers' trade association, who told "We have accepted Mr. Byerly's been invited to purchase a mini- Train" publicity organization - resignation the Commission that RTMA Com- aboard the train to plan and with genuine regret. mum of a half car for participation. -is He has contributed substantially to mittee R -15 was working on the Each half car of exhibition space direct national and local publicity. problem and hoped to submit find- the sales progress of our station t will cost the participating corn- Payment of the $75,000 is con- for over six years. He carried with ings to the Commission in the near pany $75,000. tingent on participation by least future. at him to his new position our sincere The to 18 exhibitors. For the last few years the Com- train is exhibit at 83 thanks and best wishes." mission has had outstanding a pro- cities in 36 states, beginning in Mr. Brantley, now 49, began his posal that would require all devices Washington, D. C., around next own agency in 1928. His was one that are not technically May 1. It will tour four months, of the first agencies to realize ra- trans- one to mitters to curb radiations to 15 with three days exhibition dio's worth. A Boston station re- uv /m at 100 feet. time at each stop, according to portedly gave his agency credit as population. the first to air dramatized commer- Specific request to JTAC was Mr. Brantley plans exhibits by cials. At one time the agency's contained in the following list of 22 major industries on 11 cars, with radio placements exceeded 500 topics recommended for study: participation limited to industries broadcasts daily the year around 1. The limits which should be established for radiations, which are inci- of national prestige. Exhibition [BT, April 28, 1941]. dental to the operation of equipment theme would show continuity of Further details about "Free En- and which do not fall within allocated frequency bands, to assure safe and progress from the founding of each terprise Train" may be obtained reasonable protection from interference firm to its current operation and from Mr. Brantley, Salisbury, N. C. Mr. Marion Mr. McKinnon Page 32 December 15, .1952 BROADCASTING Telecasting 000n D° mri, illodg_

WSBTA- rv 1 AIA/OV/VCES THE 4PPO/A/TMEM7" OF

Tall -i-i Vlainteit..

AS T H E I R N A T I O N A L R E P R E S E N T A T I V E

wsaT-T// THE SOUTH BEND TRIBUNE STATION HERE'S

es aSa ctnG Se ,n citcèaá < ti,n4c;a . SpÈS 4c°òcoZea ae ceta $n by co0ean s SQEt`Jo°te goes eg a Se oGb`caß° an 55, eaCo ote ?XL (e'6 Foo e e4°écoe°,'tan coot ead áacse,tng ß ç C RTIFIED e ip ao We enjoyed an average increase of be- tnaEj`ti°o 0 aVae ttse tween 13% and 14% on all items ad- SleEns ò%5 4co o$b9 vertised during the sale, advises K. QoS Stupp of Certified Grocers of Illinois, Inc. ,bae VEßteN aè$aee`ts atseaóc eo pQEa eseaoin$ nseestaaoóot.oa Qcttct4 ESeaßo oeotton q>v$anno2cec

GtetGe eco `AS e uya the e,een e hsre,a beóQoótcae SQE`'ct`ense,aÿ a co tnteó tb4Jeíóó iooe4s°act, aQéóe. cn e f roe 4 saes Sa,e`,ontt stee a atten ent a cc`°tt"

Page 34 December 15, 1952 BROADCASTING Telecasting -1 PR u "OPERATION GROCER" CREATES SALES.Ò

NATIONAL CENTRELLA One of the most successful sales and Sales of WLS advertised products showed prestige building promotions we've ex- increases of 20% to 167% during the sale perienced this year, reports E. J. Chap - ... and up to 50% increase since the sale, licki, Chicago Branch Manager, National according to H. G. Jasker, Vice President, Tea Co. Central Grocers Cooperative, Inc.

MIDWEST PROGRESSIVE

Although the general trend of retail It is with a great deal of pleasure that I am sales, locally, was below normal, our able to report an increase of 81/2% in the sales rose nearly 8% due, largely, to this movement of WLS advertised products dur- promotion, says Stanley M. Dunin, Mer- ing our tie -in promotion, writes J. R. chandising Manager, Midwest Grocery Hulbert, Merchandising Manager of Pro- Co. gressive Food Stores, Inc.

The Step up the sales of your grocery -sold product in the great Chicago market by PRAIRIE making it a part of the time -tested, result -proven, OPERATION GROCER FARMER Merchandising- Advertising Plan. The above are typical accomplishments . . . many report far greater sales increases from their participation in OPERATION STATION GROCER. Your)ohn Blair man can supply all the facts ... facts you should have if you're interested in increasing your sales in the nation's second largest market. 1230 W. WASHINGTON BLVD. Write, 'phone or wire today for complete information! CHICAGO 7

BROADCASTING Telecasting December 15, 1952 Page 35 WLTV Sold to Crosley for $1.5 Million SUBSCRIPTION TV Shades of CBS -TV from page 23) Fought Sees in One Year (Continued THE COLOR in television- stock to Crosley, but may continue ment was sold to Broadcasting Inc. BELIEF subscription TV will re- black - and - white television, as general manager and operating This transaction, closed in March, ceive FCC approval within a year that is-is gray, CBS -TV has head. 1951, covered transmitter, building and will be available to home decided. The network report- Mr. Shouse and land as well as FM equipment. viewers within three years was ex- ed last week that, for mono- In his announcement, Dr. Millard expressed hope that the present It involved an initial $525,000 out- pressed last Monday by chrome TV, gray has been operating person- lay but Broadcasting Inc. is now C. Faught, head of his own New found to be "such a handy, management and York firm management consul- sets nel of WLTV will stay with the reported as having in excess of of functional color" that station. The reputation of Crosley $1,250,000 in the property. tants. for virtually all CBS -TV for operating outstanding TV and There have been periodic reports In a talk to the Electric Club of shows, particularly dramatic radio properties was praised by that WLTV was for sale. Last sum- Los Angeles, Dr. Faught claimed productions, will be done in Mr. Lane, who said that under the mer it was learned that Westing- "the dollar signs in TV's economics different shades of gray. new ownership WLTV would be a house Stations Inc., had tacitly will never stop chasing their tails Other colors are "unpredict- top -notch facility and perform agreed to purchase the property for until TV gets its own box office." able" on TV, according to mavimum service in the public in- approximately the same figure Dr. Faught said tremendous Carlton Winckler, production - r terest. $1,400,000. It was then estimated marketing potentials of video will manager of CBS -TV's operations department. WLTV was Atlanta's third TV that another half- million to $600, not be realized until such time and station. The others are WSB -TV, 000 would be entailed in bringing "everybody who has anything to owned by the Atlanta Newspapers the station to maximum permissible do with television, from sponsor to Inc., now on Ch. 2, and WAGA -TV, power of 316 kw, which would in- viewer," will be better off. DuMont's Tele- Centre owned by Storer Broadcasting Co., volve a new transmitter location, "It will make more video stations PROGRAM, engineering, teletran- assigned to Ch. 5. new transmitter and tower. At that economically possible by giving all scription and film syndication de- WLTV was acquired by Broad- time, however, the station was los- stations, big and small, an added partments of the DuMont Televi- casting Inc., from the Atlanta ing money. source of revenue," he said. "Cul- sion Network will occupy new Newspaper Inc., following consoli- The Atlanta group in Broadcast- ture commodities -such as specta- quarters at the network's new Tele- datio of the Journal and the Con - ing Inc. is headed by Walter C. tor sports, opera, Broadway plays Centre at 205 East 67th St., New stitu ' n in 1951. The Journal had Sturdivant, president, owner of and education -will be merchandia- York, effective today (Monday). able via television, giving more oper WSB and WSB -TV, while the Montgomery Knitting Mills of Transfer of office equipment from held the con- people more reasons to buy and use the main DuMont network offices the onstitution had Summerville, Ga. Other major ion -TV. TV sets." 515 Ave. was to strue permit for WCON stockholders, in addition to Gene- at Madison be Beca se of the duopoly regulations, Dr. Faught said the advertiser completed over the weekend. Tele- one of the AM stations and one of ral Manager Lane, include Clement will not lose his audience under Centre [BT, Nov. 24] eventually the TV permits had to be disposed C. Evans, Alfred Kennedy Jr., such a system, because family will become the main source of of. WCON -AM was discontinued, Harris Robertson and Arthur entertainment budget limitations programming for the network, while WSB -TV took over the Ch. Montgomery. The station was the "would still keep the average set starting in January when the first 2 assignment of WCON -TV, and 108th to go on the air and the last available to the sponsor at least of the building's five studios is ex- the equipment for the Ch. 8 assign- of the "pre- freeze" operations. 90% of the time." pected to be ready for telecasting.

r-1

L. Rill 1111

the New York station where listeners listen and sponsors sell... key station of MUTUAL Broadcasting System

gage 36 December 15, 1952 BROADCASTING Telecasting RADIO HOMES CENSUS Ind., N.C., D.C., Wash., Minn. Listed, NUMBER of radio homes in but TV circulation is based on Indiana, North Carolina, District April 1950, when fewer than 5 RADIO AND TELEVISION-1950 U. 5. CENSUS OF HOUSING- INDIANA of Columbia, State of Washington million TV receivers had been RADIO TELEVISION and Minnesota is shown in official manufactured and stations were With Radia with TV figures just released by the U. S. just coming on the air in most c 1950 Area Census Bureau. Figures show the areas. Present TV circulation for ; ó é `c é ..a: U official tabulation of radio homes the nation as a whole is nearing 20 ó ÿ ó ñ E ó V m« e É E as determined by the 1950 de- million sets. H6 HÓS 2E Z I. -alcxa ZO` Z L cennial census. Official census data for the Television homes also are shown states follow: RADIO AND TELEVISION-1950 U. S. CENSUS OF HOUSING- INDIANA Th. State 3,934,224 1,168,916 1,156,170 1,114,485 96.4 826,604 1,152,170 75,180 6.5 S.M.A. Evansville 160,422 47,597 47,140 45,255 96.0 31,356 47,045 320 0.7 STATISTICS in adjacent tables are extracted from final reports of the Fort Wayne 183,722 54,818 54,785 53,845 98.3 39,150 54,685 515 0.9 1950 Census of Housing, Series H -A, No. 14 for Indiana, 33 for North Indianapolis 551,777 167,571 165,015 160,835 97.5 120,282 161,335 13,515 8.2 Muncie 90,252 27,308 27,110 23 26,395 97.4 19,877 27,105 805 3.0 Carolina, 9 for D. C., 47 for State of Washington and for Minnesota, South Bend 205,058 59,230 58,890 57,845 98.2 40,180 58,800 2,855 4.9 will be available in about six weeks from the Superintendent of Docu- Terre Haute 105,160 33,510 33,195 31,625 95.3 25,651 33,135 245 0.7 ments, Washington 25, D. C., at 55, 65, 25, 40 and 50 cents per copy, URBANIZED AREAS respectively. Evansville 137,573 41,786 41,325 39,630 95.9 41,220 260 0.6 Fort Wayne 140,314 43,006 42,930 42,415 98.8 42,835 36S 0.9 Statistics on distribution of the population in the states are presented Indianapolis 502,375 153,812 151,315 147,390 97.4 150,685 12,150 8.1 in final reports of the 1950 Census of Population, Series P -A, No. 14, South Bend 168,165 49,007 48,815 48,010 98.4 48,735 2,075 4.3 Terre Haute 78,028 25,733 155 0.6 33, 9, 47 and 23, now available from the Superintendent of Documents 25,470 24,260 95.2 25,405 at 20, 20, 15, 30 and 25 cents a copy, respectively. Descriptions and maps URBAN PLACES Anderson 46,820 15,164 14,930 14.605 97.8 11,376 14,895 685 4.6 of "urbanized areas" are presented in these reports. Bedford 12,562 4,027 4,030 3,875 96.2 3,233 4,015 55 1.4 Statistics on characteristics of the population in the states are pre- Bloomington 28,163 6,941 6,940 6,645 95.7 5,094 6,875 365 5.3 P -B, Columbus 18,370 5,756 5,730 5,510 96.2 3,268 5,715 4.5 sented in final reports of the 1950 Census of Population, Series C'nñ rsville 15,550 4,715 4,610 4,435 96.2 3,399 4,595 520 11.3 No. 14, 33, 9, 47 and 23 available from the Superintendent of Documents, Cr'wf'dsville 12,851 4,066 4,020 3,893 96.9 3,066 4,005 100 2.5 of East Chicago 54,263 14,478 14,300 13,815 96.6 12,072 14,235 3,390 23.5 at 60, 65, 25, 45 and 55 cents per copy, respectively. Descriptions Elkhart 35,646 11,355 11,260 11095 98.5 9,216 11,230 195 17 Standard Metropolitan Areas, if any, are presented in these reports. Elwood 11,362 3,477 3,375 3,285 97.3 2,911 3,335 130 3.9 is described as a county Evansville 128,636 39,403 38,960 37,380 95.9 24,293 38,870 230 0.6 A Standard Metropolitan Area generally ór Fort Wayne 133,607 41,000 40,920 40,415 98.8 31,046 40,825 345 0.5 group of contiguous counties with at least one city of 50,000 or more. Frankfort 15,028 4,904 4,845 4,700 97.0 3,699 4,825 130 2.7 is on a town or city rather than county basis. Gary 133,911 37,323 36,930 35,965 97.4 27,177 36,780 8,870 24.1 In New England, it defined Goshen 13,003 4,074 3,985 3,880 97.4 3,229 3,980 50 1.3 An urbanized area contains at least one city of 50,000 or more and Hammond 87,594 25,230 25,060 24,465 97.6 17,402 24,950 8,121 32.5 surrounding closely settled incorporated and unincorporated Hobart 10,244 3,050 2,960 2,930 99.0 1,843 2,960 1,010 34.1 includes Huntington 15,079 4,864 4,855 4,745 99.7 3,750 4,850 0.8 areas. Indianapolis 427,173 131,746 129,320 125,930 97.2 102,322 125,895 96 s 7.e (Continued on page 46)

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BROADCASTING Telecasting December 15, 1952 Page 37 to New York in 1939 as executive vice Sarnoff Absorb Trammell Post president. He was soon elevated (Continued from page 25) to the presidency in 1940 and of contribution to the industry and 1928 as a salesman. There he elected chairman the board Oct. the public." found his proper niche in the busi- 7, 1949. upcoming He said he was "proud to have ness world and within two months Niles Trammell was born July brought him into our organization was named manager of the NBC 6, 1894, in Marietta, Ga. He was 30 years ago," that "his success Central Division, headquartering in educated at Sewanee Military Dec. 27 -29: American Marketing Assn., is due to his own fine accomplish- Chicago. Academy, Sewanee, Tenn., and U. conference. Palmer House. Chicago. ments," and that "I am certain he Many of NBC's major accounts of the South, Sewanee. During 1953 will succeed in the as he World War I he was a lieutenant future and programs were introduced to Jan. 3: 83rd Congress convenes, Wash- has in the past." in the infantry, serving until ington, D. C. radio through Mr. Trammell's sales March 1923 as staff officer under RCA and NBC, Gen. Sarnoff said, efforts. For a decade he scoured Jan. 5 -10: National Collegiate Athletic "are happy that Mr. Trammell has Maj. Gen. Charles G. Morton, Assn. convention. Mayflower Hotel. the Washington. accepted their invitation to con- Midwest, getting new accounts Presidio, San Francisco. From the tinue as a consultant and that they and keeping old ones contented. Army he moved into a business Jan. 9-10: South Carolina Broadcasters His success led to transfer to NBC career via RCA. Assn. annual meeting, Francis Marion will have the benefit of his great Hotel. Charleston, S. C. experience and wise counsel." Jan. 26: Theatre TV allocation hear- r Terms of the consultancy agree- Resentment Toward TV ing. Washington. ment were not officially disclosed. NCAA Jan. 26 -27: NARTB Copyright Com- Mr. Trammell said that "I cannot (Continued from page 23) mittee, NARTB Hdqrs., Washington. fully express my feeling of regret Feb. 5 -7: Southwestern I.R.E. Con- at leaving the magnificent organ- seems to me it would be better." schedule can be blamed for this de- ference & Electronics Show. Plaza ization with which I have been Small colleges "apparently don't cline. In answer to the inroads of Hotel, San Antonio. associated for almost 30 nor need" the protection of NCAA's major football television on our Feb. 16 -17: Advertising Federation of years; America, New England District an- can I adequately express my grati- controlled football plan, sports- crowds, I can report that we drew nual meetings, Springfield, Mass. tude for the help and cooperation writer James Enright reported the second biggest crowd of the I have had from my associates in in the Chicago Herald -American season Nov. 8, the same afternoon the company, my many friends after polling athletics officials at the Oklahoma -Notre Dame game WALKER SPEECHES was covered by video. Only the among the advertisers and their five midwest colleges within tele- Spotlight Educational TV agencies, the stations affiliated vision range of Chicago. homecoming game outdrew that with NBC, and the radio and tele- Noting that NCAA claims the one. FCC's speech- making Chairman vision artists. welfare of the small colleges is its "Lake Forest; however, isn't de- Paul A. Walker hit the educational "I am delighted to be associated main concern in restricting TV pendent on attendance to support television trail twice last week, with Mr. Knight and Mr. Cox in football coverage, Mr. Enright con- its athletic program. We feel this once on Monday before the District their effort to bring program is just as important as of Columbia Federation of Wom- another tele- cluded that the colleges , he sur- vision service to the important ex- veyed "haven't been hurt, even by any course of study we offer, and en's Clubs at a luncheon meeting panding market of Miami at an the big games in this area." we plan to support sports in the at Washington's Wardman Park same manner we do any individual Hotel, and again on Thursday in early date." Of the athletic directors or branch of study. Atlanta before the Southern Re- McConnell Statement coaches he questioned, he quoted "That is why we aren't directly gional Conference on Educational one who said his school was "not concerned about television. In fact, TV. His resignation brought this of afraid television "; another who we like it and are happy to know it Comr. Frieda B. Hennock statement from NBC President Jo- blamed decline on also attendance "lack is bound to improve and get big- addressed the D. C. women's group seph H. McConnell: of natural rivals," though he found ger. . . on Monday. "We here at NBC are going to a one -game case where TV hurt a sorely miss Mr. Trammell's sound "A year ago, we played Beloit The Atlanta conference was year ago; another who saw no rea- at home and the same day Wis- sponsored by the Southern advice and guidance. No other son to "get excited" about TV's Region- broadcasting operator has contrib- consin and Illinois met in a na- al Education Board, Joint Com- gate effects; one who said poor tionally televised game, and since mittee on Educational Television uted so much as he to the public's early- season showings were to enjoyment of radio and television. our fans, as well as Beloit's, had and the American Council on Edu- blame for attendance decline at a stake in the major contest, they cation at the He commands the respect of every his school, and who Biltmore Hotel. Chair- one felt at by- passed our game. If I hadn't man Walker, warning advertiser, every station owner, least be- educational another year must pass decided to take up coaching and reservations must not be taken and every artist with whom he has fore TV's effect can be appraised. dealt. The people of Miami are wasn't involved in this one game, lightly, pointed out commercial fortunate indeed to have such a Circulated Story I probably would have done the grants are being made faster than person serving them." same thing myself. After all, you transmitter manufacturers can The DuMont TV Network, one can't laugh off anything as big as handle Mr. Trammell, in radio since he of the leaders in the fight against supplying them. television." Respecting the end of the one - was hired by Gen. Sarnoff in 1923 the NCAA plan, circulated extracts Chick Evans, as an RCA Northern Illinois year cut -off date, June 2, 1963, West Coast commercial from the Herald-American story as State College, at De Kalb representative, has won broad rec- a press release. -"We when FCC will consider petitions can't see any reason to get excited to amend the table of channel as- ognition both as a salesman and as Views advanced by the schools' about television. a showman. The expense of signments, Chairman Walker point- athletics officials, as quoted by Mr. our athletic program is defrayed ed out that reservation of channels With NBC since March 1928, and Enright, included the following: by student support, and it costs will not automatically terminate its president from July 1940 until Carl Henrichs, athletic director, them $2.00 each per term." on that date. Petitions to change his advancement to board chair- Valparaiso (Ind.) U.-"We are not Dolph Stanley, athletic director, the channels to commercial assign- man in 1949, he has helped guide afraid of television. We realize Beloit (Wis.) College-"Our at- ments must be filed in each case, the radio industry through crucial it is here to stay and we just have tendance was the best in years. he indicated. years and contributed to the devel- to live with it. Right now, it hasn't There were two opment reasons for this. of the television pattern. hurt us one bit, and I don't think First, we had an excellent team, He is credited with bringing into it will if we step up our promotion and the fine weather all broadcasting many of fall was PRICE ELECTED today's ma- and selling campaigns. another helpful factor. Frankly, I jor advertisers and many of the "Our attendance was up at least think it will take at Pres. of TV- Radio. Editors top programs and stars. least another 15% over last season. Of course, year to tell about the inroads tele- PAUL PRICE, Los Angeles Daily Outstanding Executive the fact that we opened the sea- vision will make in secondary inter- Newe, was elected president of son with a string of 21 straight collegiate football. In the meantime, Television-Radio Editors of South - Three decades in radio and com- victories didn't hurt the interest I'm hoping our football in the fu- ern California at a reorganization munication comprise one of the in our team. . ." ture will pay its own way like bas- meeting of the former Southern most distinguished careers in Johnny Breen, Lake Forest Col- ketball does now." California of Radio -TV broadcasting Society history, and Niles lege, just north of Chicago -"Lake Milton (Bud) Hinga, Hope Col- Editors. Trammell's thousands of friends Forest's attendance declined from lege, Holland, Mich. -"We didn't Other officers are Tom Hanson, point to hint as one of the in- 15% to 18% compared to last sea- draw too well, but we know why. Universal Syndicate (TV news dustry's outstanding executives. son, but it produced an odd situa- Our team lost its first five games service), vice - president; Allen After executive jobs with RCA tion. Our gate sales were up, and before winning the final four. It Rich, San Fernando Valley Times, on the West Coast, starting in our student attendance was down. is difficult to drum up interest dur- treasurer ; and Jane Pelgram, TV- 1923, he moved into NBC in March "Lack of natural rivals on our ing a slow start like that." Radio Life, secretary. Page 38 December 15, 1952 BROADCASTING Telecasting the largest volume of With representative by an independent Spot business delivered National in the United States ... to any television station COMPANY, INC. PAUL H. H.AYMER e /oris lo

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PAUL H. RAYMER COMPANY, INC. NATIONAL RADIO S TELEVISION REPRESENTATIVES 44 MADISON AVENUE, NEW YORK 22, N.Y. seTo

December 1, 1952

Mr. Paul Raibourn, President Paramount Television Productions, Inc. 1501 Broadway New York 36, New York.

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Page 39 December 15, 1952 Telecasting BROADCASTING Orders Elections at KSD- AM -TV; NLRB Looks at WWOL -NABET Tiff Çick the THE NATIONAL Labor Relations Board has ordered elections be held one that at KSD -AM -TV St. Louis, the Pulitzer Publishing Co. outlets, to determine the bargaining representative for engineers, projectionists, cameramen, soundmen and stagehands. Four AFL locals are affected. Involved in the elections are Lo- * cal 1217 of International Brother- execute oral agreements already giVe3 you hood of Electrical Workers (AFL), reached. and Locals 6, 143 and 166 of the "For an employer, or a union, to International Alliance of Theatri- repudiate agreements already cal Stage Employes & Moving Pic- reached by the refusal of one, or ture Operators of the U. S. (AFL). the other, to execute the contract Direction of elections was an- is in itself an unfair labor practice the most! nounced by the labor board last and would result in complete re- Saturday. Chairman Paul M. Her- pudiation of the collective bar- zog and members Paul L. Styles gaining process," Mr. Ryan as- r and Ivar H. Peterson signed the serted. He recommended the con- order. tract be executed, effective last In another case, an NLRB trial April 9. examiner issued an initial decision It was urged in line with usual requesting WWOL Buffalo, N. Y., NLRB practice, that the board is- to bargain with the National Assn. sue an order requiring compliance of Broadcast Engineers & Techni- if the station refuses to accept rec- cians as agent for certain station ommendations within 20 days of employes. the date it receives the examiner's In the Pulitzer case, involving report. radio -TV properties of the St. Louis Post- Dispatch, IBEW seeks a bargaining unit of all broadcast en- BROADCAST MEDIA gineers, projectionists, stagehands Hill Unit to Discuss and film cameramen. The IATSE locals each request separate THE SPECIAL House Campaign groups for stagehands, projection- Expenditures Committee will meet ists and film -sound cameramen. early this week to discuss staff KSD -AM -TV has taken a neutral recommendations for streamlining stand save for its contention that federal election laws and crystal- cameramen are not employes but lizing the role played by the broad- independent contractors. Only the cast media. engineers (about 36) have been First portions of the draft were covered under IBEW contracts, in preparation last week, but rec- dating back to 1941. ommendations governing radio and television had not yet been evolved. Elections Decreed The committee's report is expect- NLRB ordered elections in two ed to include specific suggestions Step up sales...and separate groups: (1) among engi- for resolving some of the problems neers and projectionists, and (2) confronting broadcasters in polit- profits with WDOD... cameramen and soundmen. IATSE ical campaigns. A host of these Local 143's bid for a projection- questions was raised during the the Chattanooga station ists' unit was rejected. Stagehands recent hearings in which NARTB were bracketed in a separate group. and the FCC joined forces to ap- that gives you the most Thus, stagehands will vote be- peal for remedial legislation cover- tween IBEW Local 1217 and ing libel, censorship and other listeners... the widest IATSE Local 6; engineers and pro- thorny issues [BT, Dec. 8]. jectionists between IBEW Local The committee, headed by Rep. coverage. No other 1217 and IATSE Local 143; and Hale Boggs (D -La.), will submit cameramen and soundmen between station in this market its report within the next fortnight IBEW Local 1217, IATSE Locals -before the Jan. 3 deadline set by 143 and 666. The latter involves can match 27 the resolution (H Res 558) which our years IATSE's International Photog- set the inquiry into motion. Com- of leadership. raphers branch. mittee members will review the staff According to preliminary find- suggestions and incorporate their ings by W. Gerard Ryan, the own proposals dealing with radio - Check the latest Nielsen and Standard appropriate bargaining unit at TV-all from the vantage point of WWOL should comprise all engi- streamlining overall campaign pro- Audio Measurement Service figures! neers, studio technicians and an- cedures, including broadcast ex- nouncer- technicians. NABET has penditures. been the employes' certified repre- dAM -5,000 watts sentative since September 1951. The CIO union filed a complaint Herbert Peele with NLRB last April charging FM- 44,000 FUNERAL wdo watts that Greater Erie Broadcasting Co. services for Herbert (WWOL) had refused to bargain Peele, '70, president and news di- with it. Leon Wyszatycki, WWOL rector of WGAI Elizabeth City, CHATTANOOGA'S PIONEER STATION owner, admitted certain allegations N. C., and who with his family of the complaint but denied com- owned the station, were held Dec. 4 mission of any unfair labor prac- after his death two days earlier. tices, Mr. Ryan said. Mr. Peele formerly had operated The board examiner said he the Elizabeth City Daily Advance. found WWOL had refused to bargain since Oct. 29, 1951. He based Survivors are his wife and a son, Paul H. Raymer Company his decision on a provision of the who also are stockholders. C. Alden Labor -Management Relations Act Baker will continue as WGAI gen- which obligates both parties to eral manager. Page 40 December 15, 1952 BROADCASTING Telecasting 4100" ei" 494t4k .004* ego eve" .00.4 4P`e +t eta" e00414 e110" 4d"el% ettg" esC00" elPt41a '#" ei"

4, I. li'v GI Joqou5 e betas gkf 16 IP&' ;I tioN? 4* woÿ 44 and 41f ' Ai* Esc A Properou5 CNew year 4!* kg bALL... ii

6W e're glad again, in Yuletide verse, Rnd in the bright New Year to come, to toast you guys and gals We know you'll all be buying 4 the best ad medium there is ... who buy and sell and advertise . . Who says radio's dying? tbelieve us, you're our pals!

eso here's to YOU and YOU fic l' Santa's ridin' by our side and YOU ... lif It's been a grand of year; and here's to '53; 4* top billing still for radio ... Accept our Yuletide sentiments ... N we're full of Christmas cheer We mean 'em-and they're free. ii° A.

Aim sau _A (Rut) /?/ t Vice President General Sales Manager 44 and General Manager

KTU' Radio KFPW TULSA, OKLA. FORT SMITH, ARK.

Affiliated with KOMA, Oklahoma City AVERY -KNODEL, Inc. National Representative

4040,4%40 .0 d' 4 egg4 ei R e, ere* 4004440i" ere" e e d`, BROADCASTING Telecasting December 15, 1952 Page 41. GRADY INSTITUTE WSPD SHIFTS Aid Appreciated WANTED: EDUCATORS Jackson Named Chairman To Bolster Truth Campaign Dana, Kimble Promoted EIGHTH . annual Georgia Radio RADIO and TV networks and EDUCATORS should take an ac- SHIFTS of three members of the and Television Institute will be stations, advertisers and ad- tive part in the psychological offen- WSPD - AM - TV Toledo executive held Jan. 28 -30 at the Henry W. vertising agencies received, sive of the U. S. by aiding the Voice staffs were announced last week Grady School of Journalism, U. by Allen L. Haid, vice president through the Advertising of American and other facets of of Georgia, Ath- Compaign a and general manager of the sta- Council last week, thanks of the of Truth, State ens, it was an- Dept. official told school authorities. tions. nounced last the U. S. Forest Service for Reed Harris, acting administra- Lester A. Dana, WSPD program week. Glenn C. public service broadcasting tor of the International Informa- director and chief announcer during the past year, has been named Jackson, manag- of warnings during the re- tion Administration, under which er, WAGA - AM - WSPD -TV program director. For- cent forest fire emergency. VOA operates, called on school of- FM-TV Atlanta, ficials to aid in an "educational merly with WTOL Toledo, he has will be chairman. crusade." He addressed the Con- more than 10 years experience in Institute will ference of State School Officials, broadcasting and before becoming be under joint president; E. F. MacLeod, WBML meeting in Washington, D. C., un- radio program director was assist- sponsorship of Macon, GAB secretary; L. H. der sponsorship of the U. S. Office ant program director of combined Mr. Jackson the Georgia Assn. Christian, WRFC Athens, Insti- of Education last Tuesday. operations. of Broadcasters tute chairman last year; Frank Mr. Harris said the Voice Succeeding Mr. Dana as WSPD and the Grady School. Crowther, WMAZ Macon, another reaches a daily potential of 300 mil- program director is Emerson Kim- Program possibilities for the In- former Institute chairman; A. D. lion people in 46 languages. Rus- ble, sports and radio announcer, stitute were discussed at a meeting Willard Jr., WGAC Augusta; sians and their satellites are using who has been with the station four last fortnight. Among those pres- Carter C. Peterson, WCCP Savan- more than 1,000 stations in "just years. Mr. Kimble previously had ent at the meeting were S. J. Cars- nah, and John W. Watkins, WBBQ trying to smother our radio mes- served on the staffs of WLW Cin- well, WSFT Thomaston, GAB vice Augusta. sages," he stated.

Mr. Dana Mr. Kimble cinnati, WTAM Cleveland and was news director of WSAI Cincinnati. Mr. Dana, as TV program director, replaces Robert Evans, who has joined the TV sales staff as account executive. Mr. Evans' 18 years in the broadcast industry includes 15 years on the WSPD staff and service with stations in New York, Pittsburgh, Akron and Youngstown.

WWCA SCOOP Newsmen Tape Confession

WWCA Gary, Ind., newsmen tape - recorded admissions of a confessed killer minutes after his arrest and then aired the tape less than a half -hour later. The WWCA newsroom Dec. 6, received a police radio report that a man was running amok with a rifle and already had killed one vic- tim. Todd Branson, program director, Ted Thorne, news editor, and Tom March, newsman, rushed to the scene with a tape recorder. The gunman had fired three bullets into a neighbor, killing him instantly. He then reloaded his rifle, went into the street and fired three bullets into the rear of a moving automobile. None of these bullets injured anyone. NBC 5000 WATTS Arrested shortly thereafter, the killer immediately confessed to po- 970 KILOCYCLES lice. By that time, the WWCA trio had their tape- recorder in action, preserving such statements as: "I got the gun and shot him. He owed me money. I killed him." The Lake County prosecutor heard the broadcast and asked FREE & PETERS, INC., Exclusive National Representatives WWCA to save the recording for use as trial evidence. Page 2 December 15, 1952 BROADCASTING Telecasting ME or JUST A MINUTE! 1111111111P

Yes! Just a minute spot can sell your product in America's richest market - KEYSTONE's Hometown and Rural America. In fact, thousands of these one minute spots are used every day by many of the nation's leading blue chip advertisers. Build your ,own network with these one minute spots over all or any part of KEYSTONE's 631 sales -producing stations to meet your distribution and marketing requirements.

KEYSTONE BROADCASTING SYSTEM, INC. New York: 580 Fifth Ave. Chicago: Ill W. Washington

Los Angeles: 1330 Wilshire Blvd.

BROADCASTING Telecasting December 15, 1952 Page 43 No Relief Sighted NPA CONTROLS For Major Projects NO IMMEDIATE relief is in sight for radio and television broadcasters who contemplate major station construction after Jan. 1, although the government relaxed building curbs last week. ONLY This is the consensus of allocation authorities who handle broadcast applications for vital controlled * materials at the National Produc- restrictions on large projects (ra- tion Authority. dio, television centers, cities, etc.), NPA announced Wednesday it some broadcasters have leased or will ease restrictions on recrea- purchased theatre properties in re- tional, amusement and entertain- cent years to accommodate studio ONE STATION ment projects, bringing them on a audiences for their productions. level with radio -TV broadcasting The ban on these and related and other industrial building. projects will be lifted Jan. 1, in- Broadcasters have beery subject stead of May 1 as scheduled origi- to a "no new start" policy since last nally. Rapid recovery of the steel The SEVENTEENTH STATE* August when the government laid industry was said to be the major COVERS down stringent criteria governing factor. The steel layoff also was major construction and expansion the reason behind NPA's "no new programs. At that time, NPA said start" policy last August. all but defense, "critically or highly But any hope controls on steel important" and "hardship" projects and other vital materials -used in would be deferred until next year. station construction and radio-TV [BT, Aug. 11]. receivers -may be lifted after next There is no indication how soon April 1 have been dashed tenta- after Jan. 1 unlimited new con- tively by Defense Mobilizer Henry struction may be authorized on a Fowler, who plana to resign after steady basis. It was felt greater Jan. 1. supplies of steel may point to such Mr. Fowler said he felt it would a relaxation. not be "practicable or desirable to abandon the controlled materials Waits on Applications plan before July 1." He added it It was learned, however, that would be a "grave mistake" to ' NPA's Industrial Expansion Div. is scrap any controls now. "sitting" on about a dozen broad- Mr. Fowler thus rejected a steel cast applications, with no attempt industry advisory committee pro- to screen them. Virtually all the posal that controls on steel for con- bids reportedly were filed by new sumer goods be eased Jan. 1 and TV station applicants. suspended April 1. The decision Each application will be pro- should rest with the new adminis- cessed by NPA as-and not until - tration, he said. the FCC approves each new grant In other developments last week: and issues a .CP, it was explained. Manufacturers of selenium recti- This condition was set forth in the fiers predicted their business volume would jump 25% in 1953 because of earlier days of the construction ban military orders and consumer needs, but not included in NPA criteria and asked NPA to retain allocation control -but on a quarterly rather than last summer. monthly allotment basis. 22 cities sa compact market of 53 Actually, this condition has been NPA reported no more nickel (used counties in Eastern New in receivers) will be given to civilian an implied requirement by NPA users than the amount allocated during York and Western New since the Commission lifted its the fourth quarter. It also said the 458 towns England whose effective freeze April, high point of military electronic equip- buying income is exceeded last although not ex- ment output may be reached after next by only 16 states. pressly stated. Reasoning is that April 1: 53 counties NPA would be ill- advised to au- The Defense Production Adminis- tration prepared to issue 1953 second - thorize construction materials be- quarter quotas (for April -June) on fore FCC takes any action. steel, copper and aluminum. It's likely 2,846,300 citizens radio -TV set -makers will receive sub- While NPA officials did not men- stantially the same quantities as in the first quarter. DPA also announced an tion this factor, it's entirely pos- expansion program for cobalt (used in 840,040 radio families sible the Industrial Expansion Div. alnico loudspeakers). This would re- lieve a current shortage because of a is aware of a recent incident in- heavy military demand for Jet plane only NBC station volving TV Colorado Inc., Colorado engines and electronic devices. Springs, Col. In this instance, the more goods purchased than 36 states Commission reprimanded the TV station (KKTV) for starting con- Capt. Chas. Duffy struction before it obtained a TV more spendable income than 32 states grant. CAPT. CHARLES G. DUFFY, 53, informa- is former director of public It generally acknowledged tion for the Navy Dept., died of a that broadcasters embarking on Naples, small heart attack in Italy, last alterations, additions or re- Wednesday. Capt. Duffy was chief modeling jobs have not found it of the public information division very difficult to get materials. of Allied Headquarters in South- Under last week's order broadcast- ern Europe at the time of his death. ers may continue to self- certify THE CAPITAL OF THE 11TH STATE He was in charge of Navy public per project, per quarter, 25 tons of war. steel, relations early in the Korean Studios in Schenectady, N. Y. 5,000 pounds of copper and Capt. Duffy is survived by his wife, WG 4,000 pounds of aluminum. two sons and a sister. REPRESENTED NATIONALLY BY HENRY I. CHRISTAL Another factor of interest to GENERAL ELECTRIC STATION A NEW YORK CHICAGO -SAN FRANCISCO television network and station in WCBS New York is conducting its broadcasters last week's an- 10th annual drive in cooperation with nouncement involves theatres. The United Hospital Fund of New York government lifted the ban on new to collect books for distribution at construction and provided for self - Christmas to patients in New York authorization of materials. With metropolitan hospitals. Page 44 December 15, 1952 BROAD CASTING Telecapting YOU MIGHT FLY O-STO ABOUND THE WORLJ*-

BUT...

YOU NEED THE FETZER STATIONS

FOR "AIR SUPREMACY" OF WESTERN MICHIGAN!

If you want to see your sales soar in Western Michigan, similar increases have occurred since 1949. "climb aboard" the Fetzer stations WKZO -WJEF radio, - in TELEVISION WKZO -TV in television. WKZO -TV, Channel 3, is the Official Basic CBS Television RADIO Outlet for Kalamazoo -Grand Rapids. It serves more than a WKZO, Kalamazoo, and WJEF, Grand Rapids, do an out- quarter million TV homes in America's 18th television mar- standing radio job in their home cities. Together they de- ket. This 28- county area embraces 58.1% of Michigan's liver 57% more listeners than the next -best two -station non -Detroit population and 60.1% of the non -Detroit retail choice in Kalamazoo and Grand Rapids-yet cost 20% less! dollar. The October 1952 Videodex Report credits WKZO- Rural coverage is equally spectacular. 1949 BMB figures TV with 106.1% more afternoon viewers than Station credited WKZO -WJEF with big increases over 1946 in un- "B"-213.4% more evening viewers! duplicated rural audiences -up 46.7% in the daytime, Get all the Fetzer facts today. Write direct or ask Avery - 52.9% at night! And there is good reason to believe that Knodel. *The United States Air Force did, in I949.

WJEF WKZO-TV WKZO IN WESTERN MICHIGAN 0 IN GRAND RAPIDS tPa typa IN KALAMAZOO AND AND KENT COUNTY AND NORTHERN INDIANA GREATER WESTERN MICHIGAN (CBS RADIO) (CBS RADIO) ALL THREE OWNED AND OPERATED BY FETZER BROADCASTING COMPANY AVERY -KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES Radio Homes Census (Continued from page 37) Indiana- [Cont'd]

RADIO TELEVISION With Radio With TV 1950 D Area P P a é 1100 M á e ú i and!A c U V L tE ÉLpp H a ZP z G S Zts z 6

Jeffers'nvil le 14,685 4,437 4,415 4,175 94 6 2,745 4,390 370 8.4 Kokomo 38,672 11,805 11,6885 11,115 98.0 8,785 11,635 120 1.9 Lafayette 35,568 10,977 10,860 10,645 98 0 7,423 10,840 150 1.4 La Porte 17,882 3,766 5,700 5,580 9$.0 4,365 5,690 775 13.6 21,031 IBMI Logansport 6,838 6,$15 6,705 98.4 5,743 6,690 65 1.0 Morion 30,081 9,675 9,475 9,150 98.4 7,142 9173 80 0.8 Mich. City 28,395 7,813 7,725 7,375 91.1 6,188 7,655 1,935 25.3 Mishawaka 32,913 10,329 10,24.5 10,015 97.8 7,308 10115 320 3.1 Muncie 58,479 18,007 17,895 17,395 97.2 13,448 17,89D 500 2.8 N'w AIb'ny 29,346 9,173 8,970 8,520 95.0 6,537 8,910 76D 8.5 New Castle 18,271 5,790 5,765 5,593 97.1 1460 5,760 145 2.5 Peru 13,308 4,375 4,290 4,265 99.4 3,461 4,270 45 1.1 Richmond 39,539 12,224 12,170 11,855 97.4 9,396 12,170 680 5.6 Shelbyville 11,734 3,911 3,875 3,715 95.9 2,966 3,875 120 3.1 South Bend 113,911 34,426 34,315 33,790 98.5 25,974 34,245 1,450 4.2 MEW Terre Haute 64,214 21,333 21,106 20,120 95.3 17,189 21,055 130 0.6 Valparaiso 12,028 3,387 3,310 3,270 98.8 2125 3,290 745 22.6 Vincennes 18,831 5184 5,900 5,575 94.5 4,444 5,780 55 1.0 Wabash 10,621 3,376 3,370 3,320 98.5 2,572 3,365 50 1.5 Washington 10,987 3,483 3,365 3,210 95.4 2,361 3,350 35 1.0 W. Lafayette 11,873 2,565 2,500 2,475 99.0 1,805 2,480 35 1.4

COUNTIES

Adams 22,393 6,297 6,295 5,990 95.2 4,779 6,275 65 1.0 Allen 183,722 54,818 54,785 53,845 98.3 39,150 54,655 515 0.9 Bartholomew 36,108 10,798 10,710 10,250 95.7 6,790 10,685 495 4.6 Benton 11,462 3,329 3,280 3,215 98.0 2,678 3,270 50 1.5 Blackford 14,026 4,338 4,300 4,180 97.2 3,538 4,295 30 0.7 Sold-384,320 Cook Books, Boone 23,993 7,631 7,720 7,555 97.9 5,891 7,695 370 4.8 Brown 6,209 1,720 1,635 1,415 87.2 952 1,650 70 4.2 Carroll 16,010 5,113 5,130 1790 93.4 3,837 5,100 65 1.3 Cass 38,793 11,393 11,335 11,080 97.8 9,223 11,195 105 0.9 Clark 48,330 13,621 13,603 12,865 94.6 6,371 13,495 1,255 9.3 a story of real sales action Clay 23,918 7,752 7,710 7,275 94.4 5,728 7,705 105 1.4 Clinton 29,734 9,404 9,230 8,925 96.2 7,340 9,245 290 3.1 Crawford 9,289 2,747 2,710 2,350 86.7 1,656 2,720 40 1.5 Davies 26,762 7,814 7,670 7,135 93.0 5,364 7,640 85 1.1 Dearborn 25,141 7,345 7,240 6,835 94.4 5,231 7,175 1,150 16.0 WOOD and WOOD -TV offered a series of 24 "WOOD and Decatur 18,218 5,508 5,435 5,145 94.7 3,912 5,455 310 5.7 WOOD -TV Cook Booklets" to the important food outlets De Kalb 26,023 7,976 7,700 7,505 97.5 6,193 7,655 30 0.4 in Western Michigan. Normal profit margins were granted Delaware 90,252 27,308 27,110 26,395 97.4 19,877 27,105 805 3.0 Dubois 23,785 6,390 6,335 5,980 94.4 4,067 6,315 85 1.3 WOOD assured adequate radio and Elkhart 81512 25,674 25,275 24,170 95.6 18,372 25,245 445 1.8 television advertising backing. Fayette 23,391 6,831 6,650 6,385 96.0 4,839 6,640 775 11.7 Floyd 43,955 13134 13,015 12,440 95.6 8,406 12,950 1,170 9.0 Booklet No. 1 was offered for sale the first week. Each Fountain 17,836 5,652 5,555 5,305 95.5 4,450 5,550 60 1.1 week thereafter throughout the 24 -week period a Fronk) in 16,034 4,244 4,215 3,965 94.1 2,766 4,185 320 7.6 new book- Fulton 16,565 5142 5,165 5,045 97.7 3,999 5,140 65 1.3 let was added. The promotion started February 28, 1952. Gibson 30,720 9,422 9,440 9,055 95.9 6,812 9,345 40 0.4 Grant 62,156 18,624 18,390 17,760 96.6 14,038 18,355 250 1.4 OBJECTIVES? Greene 27,886 9,031 8,955 8,310 92.8 6,922 8,940 95 1.1 Hamilton 28,491 8,821 8,735 8150 96.7 6,494 8,685 540 6.2 1. To Hancock 20,332 6,379 6,445 6,310 97.9 4,514 6,415 585 9.1 promote WOOD and WOOD -TV to our audi- Harrison 17,858 5,050 4,770 4,385 91.9 2,961 4,820 215 4.5 ence and your customers. Hendricks 24,594 7,372 7,225 7,000 96.9 4,949 7,215 515 7.1 Henry 45,505 13,402 13,305 12,820 96.4 10,140 13,240 380 2.9 2. To obtain a factual report on the ability of WOOD Howard 54,498 16168 16,295 15,925 97.7 12,300 16,260 425 2.6 and WOOD -TV to move merchandise at the retail Huntington 31100 9,783 9,760 9,320 97.5 7,702 9,740 70 0.7 level large volume and Jackson 28,237 8,371 8,275 7140 94.7 5,703 8,260 165 2.0 -in at reasonable Jasper 17,031 4,679 1715 4,560 96.7 3,214 4,670 205 4.4 advertising cost. Jay 23,157 7,325 7,165 6,965 97.2 5,713 7,180 100 1.4 Jefferson 21,613 5,773 5,720 5,345 93.4 3,930 5,695 185 3.2 Jennings 15,230 110 USED RADIO AND TV EQUALLY . . . 3,843 3,795 3,590 94.6 2,252 3,780 2.9 Johnson 26,183 7,872 7,655 7,445 97.3 5,415 7,650 390 5.1 We budgeted $400 a week Knox 43,415 13,260 11,930 12,170 94.0 9,955 12,785 155 1.2 for radio and TV advertising Kosciusko 33,002 10,335 10,115 9,800 95.9 7,381 10,165 150 1.5 over the 24 -week period. This broke down as follows: Lagrange 15,347 4,279 4,235 3,465 81.8 2,846 4,230 110 2.6 Lake 368,152 102,226 101,125 98,320 97.2 69,917 100,730 28,625 28.4 Daytime TV (announcements only) - first and third La Porte 76,808 22,269 21,855 21,315 97.5 13,219 21,710 4,385 20.2 six -week periods Lawrence 34,346 10,235 10,655 9,575 89.9 7,655 10,220 105 1.0 Madison 103,911 31,682 31,205 30170 97.6 22,920 31,100 1,420 4.6 Daytime and Nighttime Radio (announcements and Marion 551,777 167,571 165,015 160,835 97.5 120,282 164135 13,515 8.2 programs) second and fourth six -week periods Marsha II 29,468 8,921 8,685 8,340 96.0 6,094 8,630 335 3.9 Martin 10,678 2,973 2,915 2,695 92.5 1,648 2,840 55 1.9 Each medium received an Miami 28,201 8,939 8,840 8,645 97.8 7,215 8,815 135 1.5 equal share of the budget. No Monroe 50,080 12,889 12,835 12,180 94.9 7,868 12,770 690 5.4 other promotion was used. Montgomery 29,1I2 9,194 9,080 3,810 97.0 7,160 9,150 235 2.6 Morgan 23,726 7,134 7,060 6,625 93.8 4,296 7,000 270 3.8 Newton 11,006 (Copy continued in ad 3,365 3,345 3,230 96.6 2,479 1325 170 5.1 at right) Noble 25,075 7,657 7,505 7,255 96.7 5,634 7,495 75 1.0 Ohio 4,223 1,287 1,265 1,215 96.0 854 1,225 180 14.7 -n Orange 16,879 4,962 5,005 1730 94.5 3,339 4,965 105 2.1 Owen 11,763 3,616 3,610 3,395 94.0 2,196 3,605 85 2.4 Parke 15,674 4,911 4,895 4,575 93.5 3,814 4,860 100 2.1 Perry 17,367 4,864 4,760 4,380 92.0 3,033 4,740 55 1.2 Pike 14,995 4,613 4,310 4,170 92.5 3,242 4,500 95 2.1 Porter 40,076 11,166 11,010 10,795 98.0 6,867 11,000 2150 25.9 Posey 19,818 5,632 5,740 5,325 92.8 4,000 5,750 85 1.5 Pulaski 12,493 3,644 3100 3,460 96.1 2,493 3,575 75 2.1 Putnam 12,950 6,343 6,300 5,975 94.8 4,867 6170 140 2.2 Randolph 27,141 8,700 8,660 8,465 97.7 6,855 8,650 290 3.4 GRAND RAPIDS, Ripley 18,763 5,468 5,400 5,000 92.6 3,722 5,395 385 7.1 MICHIGAN Rush 19,799 5,836 5,840 5,595 95.8 4,712 5,795 355 6.1 Grandwood St. Joseph 205,058 59,230 58,890 57,845 98.2 40,180 58,800 1855 4.9 Broadcasting Company Scott 11,519 3,358 3,320 3,110 93.7 1,880 3,280 110 3.4 Shelby 28,026 8,897 5705 8,330 95.7 6,547 8,705 330 3.8 NBC -5,000 Watts Spencer 16,174 4,537 4,520 4,175 92.4 2,872 4,490 65 1.4 Associated with Starke 15,282 4,487 4,365 4,105 94.0 2,615 4,310 230 5.3 Steuben 17,087 5,195 5,160 4,995 96.8 3,455 WFBM.AM and WFBM-TV 5,120 50 1.0 - Indianapolis, Ind., WFDF- Flint, Mich. Sullivan 23,667 7,799 7,525 7,010 93.1 5,940 7,465 40 0.5 WEOA - Evansville, Ind. Switzerland 7,599 2,344 2,390 2,150 90.0 1,676 2,405 135 5.6 Tippecanoe 74,473 19,950 19,770 19,365 98.0 12,781 National Representatives: 19,695 270 1.4 Katz Agency Tipton 15,566 4,695 4,745 4,635 97.7 3,872 4,740 165 3.5 Union 6,412 1,933 1,875 1105 96.3 1,522 1,865 185 9.9 Vand'burgh 160,422 47,597 47,140 45,255 96.0 31,356 47,045 320 0.7 Vermillion 19,723 6,326 6,265 5,965 94.9 5,297 6,280 90 1.4 Vigo 105,160 33,510 33,193 31,625 95.3 25,651 33,135 245 0.7 Page 46 December 15, 1952 BROADCASTING Telecasting RADIO TELEVISION With Radio With TV 1950 a Area o tn tn óc é m át -o é 0i .ót .0 u -ä_ a u Eñ E áan oaeY E éE 45 0 PrO= ¿e n r ó9i ZZ Z o- z ñ

Wabash 29,047 8,800 8,710 8,475 97.3 6 708 8,665 100 1.2 8,535 2,650 2,650 2,530 95.5 2 075 2,650 15 0.6 D Warren W00 ! TV 6,310 85 1.3 and Warrick 21,527 6,397 6,380 5,935 93.0 3,833 Washington 16,520 4,929 4,840 4,500 93.0 3,210 4,860 140 2.9 Wayne 68566 70,136 20,050 19,540 97.5 14,864 20,065 1,205 6.0 Wel ls 19,564 6,122 6,085 5,920 97.3 4,776 6,020 105 1.7 White 18,042 5,669 5,650 5,500 97.3 4,055 5,645 115 2.0 Whitley 18128 5,780 5,700 5,575 97.8 4,280 5,700 50 0.9 Not available.

RADIO AND TELEVISION -1950 U. S. CENSUS OF HOUSING -NORTH CAROLINA

RADIO TELEVISION With Radio With TV

0 1950 Area m ö $e Vé oé át V E E! E ó0 b7_ Et}g a 7t . Z 6 S u-n Y C L $C2

The State 4,061,929 7,098,367 982,480 903,980 92.0 471,863 977,495 13,500 1.4

Asheville 124,403 32,849 32,435 30,575 94.3 19,024 32,375 215 0.7 Charlotte 197,052 52,598 52,095 49,655 95.3 26,847 51,885 1,635 3.2 Durham 101,639 26,099 25130 24,575 95.1 14,882 25,745 245 1.0 Greensboro -High Point 191,057 49,769 49,060 46,880 95.6 28,486 48,950 1,353 2.8 Raleigh 136150 33,249 32,865 31,285 95.2 16,529 32,800 205 0.6 Winston -Salem 146,135 39,694 39,125 37,015 94.6 22,900 38,815 600 1.5 Urbanized Areas Asheville 58,437 16,484 16,325 15,695 96.1 16,280 110 0.7 Charlotte 140,930 38,816 38,450 37,040 96.3 38,315 1,240 3.2 Durham 73 368 18,902 18,605 17,830 95.8 ' 18,525 205 1.1 Greensboro 83,412 21,427 21,015 20,275 96.5 20,955 650 3.1 Raleigh 68,743 17,018 16,820 16,305 96.9 16,815 55 0.3 copy continued from preceding ad Winston -Salem 92,477 25,562 25,140 23,670 94.2 ' 24,915 365 1.5 URBAN PLACES RESULTS? PLENTY! Albemarle 11,798 3,416 3,440 3,360 97.7 909 3,440 55 1.6 Asheville 53,000 15,029 14,095 14,335 96.2 10,512 14,850 100 0.7 WE SOLD 384,320 COOK BOOKS . . . Burlington 24,560 6,837 1825 6,580 96.4 2,490 6,815 100 1.5 Charlotte 134,042 36,899 36,540 35,160 96.2 19,077 36,405 1,185 3.3 Concord 16,486 4,717 4,650 4,410 94.8 3,139 4,610 170 3.7 More than twice the total population of Grand Durham 71,311 18,414 18,105 17,345 95.8 11,944 18,025 190 1.1 Elisabeth City 17,685 3,715 3,650 3,360 92.1 2,024 3,650 70 1.9 Rapids! Moreover, our well -heeled WOODlanders Fayetteville 34,715 9793 9,100 8,455 92.9 2,510 9,060 65 0.7 Gaston ie 23,069 6,133 3,890 5,625 95.5 3,998 5,890 225 3.8 bought 7,100 binders to hold the complete 24 -book Goldsboro 21.454 5,789 3,790 5,390 93.1 2,770 5,765 10 0.2 Greensboro 74,389 18,997 18,625 18,000 96.6 12,170 18,580 525 2.8 series. That is a lot of impulse merchandise in any- Greenville 16,724 4,218 4,090 3,660 89.5 2,137 4,090 40 1.0 Henderson 10,996 2,997 7,950 2,660 90.2 1,242 2,950 10 0.3 body's league! Profits to the book publishers and Hickory 14,755 4,106 4,083 3,970 97.2 2,659 4,045 170 4.2 High Point 39,973 11,158 11,090 10,570 95.3 7,278 11,070 240 2.2 to the retailers were most satisfactory. Kannapol is (Pan inc) 28,441 7,621 7,640 7,505 98.2 7,640 175 2.3 Kinston 18,336 4,989 4,970 4,490 90.3 2,551 4,510 10 0.2 Lexington 13,571 3,713 3,640 3,525 96.8 1,914 3,600 55 1.5 WE'LL TELL YOU HOW WE DID IT . . . Monroe 10,140 2,731 2,470 2,345 94.9 1,073 2,415 65 2.7 New Born 15,812 4,529 4,440 3,865 87.0 1,806 4,415 10 0.2 Raleigh 65,679 16,166 13,965 15,470 96.9 8,853 15,960 50 0.3 In a report printed especially for our Missouri -born Reidsville 11,708 3,327 3,280 3,045 92.8 1,943 3,260 30 0.9 Rocky Meant 27,697 7,573 7,495 7,033 931 4,622 7,385 65 0.9 friends. It's a complete breakdown of the WOOD Salisbury 20,102 5,749 5,650 5,490 97.2 4,059 5,655 130 2.3 Sanford 10,013 2,684 7,600 2,530 97.3 993 2,590 15 0.6 and WOOD -TV Cook Booklet Story, including stores Shelby 15,508 4,280 4,265 4,115 96.5 2,448 4,265 160 3.8 Statesville 16,901 4,734 4,690 4,485 95.6 2,178 4,685 125 2.7 used, copies sold and detailed description of the Thomasville 11,154 2,844 2,825 2,711 95.9 2,033 2,820 45 1.6 Wilmington 45,043 12,794 12,675 11,740 92.6 5,529 12,620 30 0.2 radio and television advertising schedules. Once Wilson 23,010 6,189 6,155 5,595 90.9 3,076 6,155 30 0.5 Winston -Salem 87,811 24,362 23,975 22,535 94.0 15,060 23,790 355 1.5 again, we offer conclusive proof -THE RICH COUNTIES GRAND RAPIDS MARKET IS YOURS OVER Ala man c 71,220 18,419 17,615 16,810 95.4 9,675 17,715 310 1.7 Alexander 14,554 3,509 3,480 3,300 94.8 1,596 3,460 30 0.9 WOOD AND WOOD -TV! Allegheny 8,155 2,111 2,000 1,785 89.3 860 2,000 20 1.0 Anson 26,781 6,199 6,130 5,560 90.7 2,731 6,105 80 1.3 A she 21,878 5,184 5,165 4,625 89.5 2,218 5,170 90 1.7 Avery 13,352 3,065 2,940 2,580 87.8 1,285 2,925 30 1.0 Write for your copy Beaufort 37,134 9,230 9,250 7,875 85.1 3,822 9,215 80 0.9 to us Berrie 26,439 5,803 5,770 4,945 85.7 2,273 5,770 25 0.4 today, direct Bladn 29,703 6,546 6,485 5,570 85.9 2,342 6,440 30 0.5 or your nearest Katz Brunswick 79,238 4,404 4,290 3,600 83.9 1,406 4,290 10 0.2 Buncombe 124,403 32,849 32,435 30,575 94.3 19,024 32,375 215 0.7 Agency. Burke 45,518 10100 10545 9,685 91.8 5,242 10,545 140 1.3 Coborrus 63,783 16,669 16,630 16,065 96.6 10,315 16,580 445 2.7 Caldwell 43,352 10,439 10,235 9,475 92.6 4,775 10,290 135 1.3 Camden 5.223 1,320 1,300 1,175 90.4 656 1,285 15 1.2 Carteret 23,059 5,902 5,875 5,340 90.9 2,321 5,820 60 1.0 Cacwtl 20,870 4,441 4,240 3,850 90.8 1,691 4,215 50 1.2 Catawba 61,794 16,094 15,925 15,195 95.4 8,733 15,870 410 2.6 Chatham 25,392 6,195 6,110 5,590 91.5 2,827 6,035 35 0.6 Cherokee 18,294 4,310 4,295 3,735 87.0 1,902 4,275 50 1.2 Chawan 12,540 2,880 2,895 2,625 90.7 1,200 2,870 30 1.0 Clay 6,006 1,474 1,480 1,325 89.5 513 1,470 5 0.3 Cleveland 64,357 15,510 15,280 14,145 92.6 8,022 15,190 315 2.1 Columbus 50,621 11,599 11,510 9,925 86.2 4,331 11,405 90 0.8 Craven 48,823 11,506 11,330 9,880 11,295 drif 87.2 3,598 30 0.3 RAPIDS, MICHIGAN Cumberland 96,006 21,032 20,535 19,055 92.7 6,079 20,495 145 0.7 GRAND Currituck 6,201 1,691 1,755 1,580 90.0 704 1,735 35 2.0 Company Dare 5,405 1,549 1,545 1,415 91.6 909 1,550 0.0 Grandwood Broadcasting Davidson 62,244 16,079 15,860 15,088 95.1 8,729 15,765 265 1.7 ABC, DuMONT -Supplementary Davie 15,420 3,938 3,870 3,570 92.2 2,003 3,845 25 0.7 NBC - Basic; CBS, Deplin 41,074 9,773 9,700 8,500 87.6 3,684 9,655 25 0.3 National Representatives: Katz Agency Durham 101,639 26,099 25,830 24,575 95.1 14,882 25,745 245 1.0 Edgecombe 51,634 11,824 11,790 10,610 90.0 5,497 11,755 100 0.9 Associated with Forsyth 146,135 39,694 39,125 37,015 94.6 22,900 38,815 600 1.5 WHIM-AM and WFBM -TV- Indianapolis, Ind., WFDF- Flint, Mich. Franklin 31,341 7,115 7,230 6,520 90.2 2,703 7,220 35 0.5 Evansville, Ind. Gaston 110,836 27,880 27,575 25,885 93.9 14,656 27,440 990 3.6 WEOA- Gates 9,555 2,186 2,165 1,845 85.2 799 2,160 30 1.4 Graham 6,886 1,603 1,625 1,435 88.3 537 1,520 10 0.7 Granville 31,793 6,804 6,790 6,045 89.0 2,680 6,745 155 2.3 (Continued on page 48) BROADCASTING Telecasting December 15, 1952 Page 47 RADIO TELEVISION Radio Homes Census With Radio With TV 1950 (Continued from page 47) C Area ? 7. e !a t é No. Carolina- [Cont'd] i sil É a$°J: E u RADIO TELEVISION n áñ ú With Radio With TV e S. aó4á IF Z i átéS Z z si 1950 Moore 33,129 8,295 8,090 7,525 93.0 3,631 8,040 70 0.9 Area p é c a Nash 59,919 13,688 13,550 12,435 91.8 6,246 13,390 150 1.1 -2.E. á= B w .ñ t u° New Hanover 63,272 17,646 17,490 16,110 92.1 7,803 17,380 55 0.3 Y Eo E évÉ Eo E Northampton 28,432 6,064 6,040 5,175 85.7 1,950 6,025 50 0.8 e. Onslow 42,047 8,159 8,210 7,385 90.0 1,445 8,200 75 0.9 I Z :'sr= Z! rSu á tióái ZZ s i Orange 34,435 7,781 7,655 7,110 92.9 3,374 7,615 75 1.0 Pamlico 9,993 2,470 2,475 2,085 84.2 817 2,475 10 0.4 Greene 18,024 3,753 3,745 3,400 90.8 2,015 3,735 35 0.9 Pesquotank 24,347 6,374 6,355 5,690 89.5 2,998 345 95 1.5 2.8 Guilford 191,057 49,769 49,060 46,880 95.6 28,486 48,950 1,350 Pander 18,423 4,233 4,240 3,440 81.1 1,449 4,220 45 1.1 105 0.8 Halifax 58,377 13,001 12,895 11,205 86.9 4,967 12,830 Perquimans 9,602 2,370 2,275 2,000 87.9 1,001 2,275 15 0.7 Harnett 47,605 11,210 11,060 10,205 92.3 5,029 11,040 90 0.8 Person 24,361 5,634 5,550 5,120 92.3 2,629 5,535 40 0.7 Haywood 37,631 9,570 9,630 8,960 93.0 4,449 9,550 60 0.6 Pitt 63,789 14,389 13,655 11,795 86.4 6,802 13,675 80 0.6 125 1.5 Henderson 30,921 8,554 8,470 7,670 90.6 4,076 8,445 Polk 11,627 3,026 3,060 2,810 91.8 1,511 3,050 10 0.3 1.1 Hertford 21,453 4,768 4,755 4,260 89.6 1,854 4,660 50 Randolph 50,804 13,337 13,285 12,450 93.7 6,595 13,145 225 1.7 30 1.0 Hoke 15,756 3,228 3,155 2,690 85.3 1,246 3,145 Richmond 39,597 9,760 9,740 8,775 90.1 4,619 9,600 140 1.5 1,560 10 0.6 Hyde 6,479 1,632 1,580 1,305 82.6 665 Robeson 87,769 19,117 18,990 16,350 86.1 6,788 19,700 90 0.5 270 1.9 !rode!' 56,303 14,567 14,555 13,830 95.0 7,621 14,495 Rockingham 64,816 16,617 16,420 15,310 93.2 8,865 16,340 210 1.3 87.1 4,325 0.7 Jackson 19,261 4,439 4,355 3,795 1,664 30 Rowan 75,410 20,197 19,970 19,200 96.1 12,697 19,960 390 14,490 92.7 7,063 15,630 70 0.4 2.0` Johnston 65,906 15,734 15,635 Rutherford 46,356 11,633 11,540 10,600 91.9 6,349 11,460 275 2.4 2,371 2,325 1,990 85.6 862 2,295 10 0.4 Jones 11,004 Sampson 49,780 11,373 11,170 10,000 89.5 4,239 11,095 65 0.6 5,610 5,340 95.2 2,718 5,600 45 0.8 Lee 23,522 5,737 Scotland 26,336 5,990 5,875 5,105 86.9 2,090 5,750 30 0.5 45,953 10,866 10,770 9,530 88.5 5,182 10,310 40 0.4 Lenoir Stonly 37,130 9,859 9,810 9,360 95.4 5,419 9,780 135 1.4 27,459 6,705 6,225 92.8 3,411 6,605 185 2.8 Lincoln 6,633 Stokes 21,520 5,218 4,965 4,605 92.7 2,639 4,900 30 25,720 6,346 6,010 5,445 90.6 2,893 5,965 50 0.8 0.6 McDowell Surry 45,593 11,426 10,925 10,330 94.6 5,605 10,775 65 0.6 16,174 3,939 3,860 3,390 87.8 1,453 3,820 30 0.8 Macon Swain 9,921 2,295 2,265 1,915 84.5 941 2,240 10 Madison 20,522 4,827 4,780 4,390 91.8 2,048 4,765 35 0.7 0.4 Transylvania 15,194 3,682 3,650 3,240 88.8 1,570 3,630 20 0.6 Martin 27,938 6,002 5,955 5,275 88.6 2,178 5,930 5 0.1 Tyrrell 5,048 1,198 1,215 1,010 83.1 579 49,655 95.3 26,847 1,215 5 0.4 Mecklenburg 197,052 52,598 52,095 51,885 1,635 3.2 Union 42,034 10,193 9,785 9,210 94.1 4,997 9,655 Mitchell 15,143 3,686 3,810 3.505 92.0 1,924 3,800 50 1.3 195 2.0 Montgomery 17,260 4,313 4,225 3,740 885 1,923 4,185 80 1.9 (Continued on page 50)

SKATING RINKS FUNERAL PARLORS ABC ADDS THREE Affiliates Now Total 353 ADDITION of three radio affiliates to ABC, bringing total to 353, was announced Dec. 5 by Alfred R. Beckman, national director of , ABC's radio and television station relations departments. strikes NEW NOTE in continuous Stations include two outlets in North Dakota whose affiliation takes effect on Jan. 1. They are: /` performance playback music KGCU Bismarck -Mandan, N. D. (1 kw day and 250 w night on 1270 DANCE Í kc), Inc. with Paul C. Gussman, general manager, and KLPM Minot, N. D. (5 kw day and 1 kw night on 1390 STEAMSHIPS kc), licensed by Minot Broadcast- ing Co., with John B. Cooley as manager. The third new affiliate is WMAW INTRODUCING THE Menominee, Mich. (100 w on 1340 kc), licensed to Green Bay Broad- casting Co. with Ken Peterson, general manager. WMAW joined Nov. 15.

AMPEX 450 TCA Point IV Aids Up to eight hours of uninterrupted performance - MATERIALS are being made day after day, year after year available by the Technical Co- operation Administration (TCA) Requires no attention during operation for the development of radio -TV Lowest cost per hour programs in connection with the Model 450 rack -mounted. Point IV program overseas. TCA's The new AMPEX 450 gives you hours of high -quality back- Also available in portable or console mount. Office of Information & Reports ground music delivered at lowest cost per hour of any musical announced it has three semi -docu- reproduction system. With the AMPEX there are no inter- FEATURES mentary radio scripts, a Point IV ruptions, no records to change and no attendants since it needs Radio -TV Fact Sheet, and general 50 co 7500 -cycle frequency response at discussion no attention during operation. It plays at the touch of a button 33/4 Inch tape speed tapes for use by broadcast stations. Currently in and keeps on playing for as long as eight hours without repeti- Standard NARTB reels up to 14 inches process tion. Because tape doesn't lose quality with Pushbutton controls are tape- recorded interviews and repeated playings, from music is always scratch -free and Automatic reverse control available as statements specialists. Photo- pleasant, with less back- graphic and visual material ground noise and distortion. an accessory permits full eight hour for program without Interruption. television productions also are The Model 450 is engineered to rigid AMPEX standards and available. Tape recorders may be Is capable of delivering thousands of hours of service with used at TCA Washington head- no breakdowns and minimum maintenance. quarters for use by visiting broad- For further information, write to Dept. D casters. Requests for material should be addressed to the Office of Information & Reports, Techni- IF YOU PLAN FOR TOMORROW, BUY AN AMPEX TODAY AMPEX cal Cooperation Administration, McShain Bldg., Washington, AMPEX ELECTRIC CORPORATION MAGNETIC RECORDERS D. C. 934 CHARTER STREET . REDWOOD CITY, CALIF. (Attention: Radio -TV information officer). Page 48 December 15, 1952 BROADCASTING Telecasting FRANK HEADLEY, President DWIGHT REED, Vice President - and perhaps rightly so, in a sense. H -R Representatives FRANK PELLEGRIN, Vice President has no desk -bound brass hats. Every one of CARLIN FRENCH, Vice President the owners is pounding the every working day PAUL WEEKS, Vice President pavement in the interest of their member stations.

Yessir, it's revolutionary because EVEN THE BOSSES ARE WORKERS. TELEVISION, INC. The owner -salesmen of H -R constitute one of the most unusual combinations of experience and sales background RA ON HIR in the electronic industry. Each is a mature, seasoned sales executive with diversified years of successful REPRESENTATIVES, INC. background in radio station ownership, radio station management, sales management, agency account executive work as well as years and years in top rank representation.

You can't get business just sitting behind a desk. 405 Lexington Avenue, New York 17, N. Y. Because every man on the H -R payroll Murray Hill 9 -2606 is a 35 E. Wacker Drive, Chicago 1, Illinois pavement pounder, this representative organization RA ndolph 6 -6431 has established enviable records for its family stations. Ask And On the West Coast: any of these stations - AM or TV - about Harold Lindley, Vice President 6253 Hollywood Blvd., Hollywood 28, Calif. the firm that always sends a Man to Do a Man's Work. Granite 1480 James Alspaugh, Manager 110 Sutter Street, San Francisco, Calif. Exbrook 2 -3407

BROADCASTING Telecasting December 15, 1952 Page 49 Radio Homes Census (Continued from page 48) No. Carolina- [Cont'd]

RAD, .r 1EsEv15ION With Rado With TV o 1950 ? et Area 9!ç 01 P Y aT a Ji V om u 1'1 ó á_ 1,k E Eo E O O óäó t n o- G9 Za Y z li --r Ì e ú

Vance 32,101 7,664 7,555 6,735 89.1 3,290 7,545 50 0.3 Wake 136,450 33,249 32,865 31,285 95.2 16,529 32,800 205 0.6 Warren 23,539 5,018 5,005 4,205 84.0 1,440 4,975 45 0.9 Washington 13,180 3,039 3,050 2,755 90.3 1,200 3,030 15 0.5 Watauga 18,342 4,315 4,210 3,855 91.6 2,008 4,145 35 0.8 Wayne 64,267 15,038 15,050 13,610 90.4 6,736 15,000 105 0.7 Wilkes 45,243 10,748 10,630 9,645 90.7 4,086 10,585 280 2.6 Wilson 54,506 12,780 12,780 11,570 90.5 6,191 12,755 105 0.8 Yadkin 22,133 5,604 5,615 5,310 94.6 2,566 5,610 150 2.7 Yancey 16,306 3,809 3,805 3,325 87.4 1,475 3,820 65 1.7 ' ' Not available

RADIO AND TELEVISION-1950 U. S. CENSUS OF HOUSING -DISTRICT OF COLUMBIA

RADIO TELEVISION With Radio With TV C 1950 0 P Area 9 01 m ú YE J°° S, o Jit V Y T E E É öa 1, a Eo a E p ñ Ó a O ; [ a a li I_ Ó9 9 POO z : I 6 Z ! z 6 a:i z 6

The District 802,178 224,142 219,085 213,585 97.5 158,377 217,590 61,305 28.0 S.M.A. Washington, 1,464,089 405,111 398.075 388,515 97.6 395,740 125,750 31.8 The District 802,178 224,142 219,085 213,585 97.5 158,377 217,590 61,005 28.0 Montgomery Cty, Mi. 164,401 45,264 44,935 44,110 98.2 19,109 44,725 15,945 35.7 Prince Georges Cty, Md. 194,182 50,799 50,245 48,735 97.0 17,644 49,960 19,905 39.8 Alexandria City, Va. 61,787 18,351 18,100 17,680 97.7 7,931 17,995 5,640 31.3 Arlington Cty, Va. 125,449 40,127 39,640 39,230 99.0 15,059 39,465 44,085 35.7 Fairfax Cty, Va. 98,557 24,317 24,045 23,175 96.4 6,938 23,990 8,460 35.3 WGST delivers a satchel fu;I of sales the year Falls Church City, Va. 7,535 2,111 2,025 2,000 98.8 630 2,015 710 35.2 Urbanized Area Washington, round because we're loaded with C.P.M. C -as- 1.287,333 363,119 356,455 349,160 98.0 354,285 112,925 31.9 ' Not available sures coverage of the 36 counties in Atlanta's RADIO AND TELEVISION -1950 U. S. CENSUS OF HOUSING -WASHINGTON

RADIO TELEVISION retail trade zone. P -means the best in locally With Radie With TV e 1950 a P Arp c s .Sé t.a_ 3 produced and net programs from ABC. M -guar- .o Z..- S LS o E: Ssr Eo E a o. a t- g Io-ó4á Z z : .-.x zY Z á antees top -drawer merchandising support to job- The State 2,378,963 735,746 724,180 705,410 97.4 472,553 720,650 20,310 2.8 S.M.A. Seattle 732,992 236,258 232,170 227,735 98.1 150,794 231,135 12,795 5.6 Spokane 221,561 68,949 68,170 66,620 97.7 44,715 67,445 330 0.5 ber, chain and retail outlets. Let WGST go to Tocool 275,876 70,050 77,630 75,780 97.6 49,690 77,005 2,560 3.3 Urbanized Arec Seattle 621,509 201,506 198,295 194,715 98.2 197,435 11,494 5.0 Spokane 176,004 57,387 56,605 55,355 97.8 55,940 240 0.4 work on your account Tacoma 167,667 55,518 54,630 53,260 97.5 54,300 1,975 3.6 -by contacting us or our Urban Places Aberdeen 19,653 6,714 6,600 6,375 96.6 5,306 6,600 25 0.4 Bellingham 34,112 11,415 11,355 11,175 98.4 8,699 11,325 45 0.4 Bremerton 27,678 9,1113 9,115 9,010 98.8 4,682 9,110 420 4.6 national reps today. Everett 33,849 11,716 11,625 11,345 97.6 8,761 11,590 240 2.1 Hoguiam 11,123 3,736 3,675 3,575 97.3 3,042 3,655 15 0.4 Kennewick 10,106 3,060 3,090 2,970 96.1 3,080 10 0.3 Longview 20,339 6,286 6,220 6,155 99.0 3,422 6,185 35 0.6 Olympia 15,819 5,529 5,135 5,065 98.6 4,028 5,125 110 2.1 Pasco 10,228 3,244 3,175 3,045 95.9 1,024 3,160 20 0.6 Port Aneles 11,233 3,709 3,640 3,560 97.8 2,592 3,635 75 2.1 Pullman 12,022 2,702 2,710 2,680 98.9 1,368 2,700 Puyallup 10,010 3,369 3,290 3,200 97.3 2,288 3,290 50 1.5 Rinton 16,039 4,889 4,770 4,685 98.2 1,347 4,745 160 3.4 Richland *inc.) 21,809 5,644 5,735 5,700 99.4 5,710 50 0.9 Seattle 467,591 154,582 151,910 148,835 98.0 111,729 151,200 8,510 5.6 Spokane 161,721 52.994 52,195 51,015 97.7 35,337 51,545 220 0.4 Tacoma 143,673 47,954 47,260 46,025 97.4 33,079 46,945 1,670 3.6 Vancouver 41,664 12,648 12,460 12,295 99.0 5,080 12,295 30 0.2 Walla Walla 24,102 7,240 7,165 7,045 98.3 4,374 7,170 30 0.4 Wenatchee 13,072 4,500 4,455 4,305 96.6 3,284 4,460 10 Yakima 0.2 38,486 12,617 12,370 12,090 97.7 7,579 12,320 40 0.3 COUNTIES Adams 6,584 2,072 2,035 1,930 94.8 1,507 2.035 15 0.7 Asotin 10,878 3,432 3,405 3,315 97.4 2,174 3,395 15 0.4 Benton 51,370 14,190 14,235 13,860 97.4 2,748 14,175 Chelan 65 0.5 39,301 12,484 12,255 11,755 95.9 9,027 12,240 55 Clallam 26,396 8,216 8,015 0.4 7,640 95.2 5,406 8,010 175 2.2 NATIONAL REP. Clark 85,307 25,900 25,100 24,635 MX 98.1 13,235 24,910 140 0.6 Columbia 4,860 1,603 1,560 1,525 97.8 1,427 1,565 JOHN BLAIR Cowlitz 53,369 16,158 16,055 ATLANTA 15,770 98.2 10,329 15,975 90 Douglas 10,817 3,238 3,210 0.5 IN SOUTH EAST 3,055 95.2 2,202 3,200 10 Ferry 4,096 1,198 1,160 1,045 0.3 90.1 990 1,140 30 2.6 JAMES S. AYERS (Continued on page 52) Page 531 December I 5. /052 BROADCASTING Telecasting i- 7J ..0111111r"

Wherever you are - Gates is your house of service. - Twelve competent direct factory sales engineers serve all America plus factory branches in Washington, New York, and Houston. - The Gates line is complete! - Yes, your one source supply for all broadcasting equipment needs is Gates - your house of service.

RCASI TRANSMITTERS A NOTE ON YOUR LETTERHEAD WILL BRING ANY OR ALL OF THESE GATES CATALOGS TO YOU SPEEDILY.

^Y v 1 % ` Come ° - Radio Company V Gates CompanY Phone Gales Radia Main 522 Radio Company Gates Radio City Met.DS2536 Company . Gates Corp. - nal Illnots w ood ael OwncY, A ocke Internationall 1 R Marc onA Company MunoY Hí119.0200 - - - Canadian Wosston'Texas l0omó ci . Murray 94 41 H Y ork , AHan New York (ExP Montreal ' Radio Homes Census (Continued from page 50) NPA DIVISION Washington State- (Cont'd] Electronics Changes Seen

RADIO TELEVISION REALIGNMENT of the Electron- With Rads With TV ics Div. of the National Production 1950 Authority, and perhaps consolida- STARS OVER tion of certain sections, are slated to hit the emergency agency p O É¢a I early É ° L next 11 3é Z Z year because of personnel cut- 41(000"14- lui y backs. Franklin 13,563 4,191 4,065 3,910 96.2 ,548 4,050 25 0.6 Evidence of wholesale changes Garfield 3,204 1,020 ,035 1,025 99.0 880 1,040 10 1.0 Grant 24,346 6,954 6,785 6,465 95.3 3,916 6,740 55 0.8 is reflected in layoff notices. These Grays Harbor 53,644 17,463 17,170 16,560 96.4 13,918 17,150 75 0.4 will affect the future of key officials Island 11,079 3,352 3,245 3,165 97.5 1,652 3,220 105 3.3 Jefferson 11,618 3,354 3,225 3,130 97.1 2,092 3,215 150 4.7 in various electronics sections King 732,992 236,258 232,170 227,735 98.1 150,794 231,135 12,795 5.5 throughout NPA. Indication is that Kitsap 75,724 23,185 23,060 22,695 98.4 12,731 23,035 1,170 5.1 Kittitos 22,235 6,689 6,630 6,375 96.2 4,964 6,610 20 0.3 the structure of the Electronics 4:110°P.- Klickitat 12,049 3,743 3,655 3,425 93.7 2,618 3,650 40 1.1 Div. will remain in a confused ar Lewis 43,755 13,768 13,520 13,135 97.2 10,278 13,475 65 0.5 Lincoln 10,970 3,437 3,480 3,350 96.3 2,929 3,470 15 0.4 state until at least next Feb. 1. Mason 15,022 4,803 4,635 4,525 97.6 2,967 4,605 195 4.2 The effect of economy Okanogan 29,131 8,680 8,540 8,030 94.0 5,368 8,520 15 0.2 the move- Pacific 16,558 5,501 5,540 5,310 95.8 4,101 5,520 35 0.6 ment is particularly sweeping be- Pend Oreille 7,413 2,243 2,185 2,020 92.4 1,572 2,180 30 1.4 cause will play Pierce 275,876 78,850 77,630 75,780 97.6 49,690 77,085 2,560 3.3 seniority rights a San Juan 3,245 1,163 1,100 1,060 96.4 855 1,100 30 2.7 major part in "bumping" key per- Skagit 43,273 13,269 13,220 12,755 96.5 9,659 13,210 120 0.9 sonnel throughout the Commerce Skan,ania 4,788 1,519 1,460 1,370 93.8 1,134 1,445 5 0.3 Snohomish 111,580 35,895 35,305 34,360 97.3 24,388 35,225 1,110 3.2 Dept., under which NPA operates. Spokane 221,561 68,949 68,170 66,620 97.7 44,715 67,445 330 0.5 Involved are the U. S. Census Bu- Stevens 18,580 5,358 5,290 4,975 94.0 4,240 5,300 25 0.3 Thurston 44,884 14,497 13,950 13,550 97.1 10,324 13,825 320 2.3 reau, the National Bureau of Stan- Wahkiakum 3,835 1,173 1,140 1,100 96.5 1,012 1,130 5 0.4 dards and others part of Com- / / Walla Walla 40,135 11,858 11,700 11,425 97.6 7,319 11,685 35 0.3 -all Whatcom 66,733 21,095 20,840 20,375 97.8 16,660 20,775 140 0.7 merce. ,' I, (ff Whitman 32,469 9,067 9,115 8,945 98.1 7,138 9,010 25 0.3 The Electronics Div. is now > ' Yakima 135,723 39,916 39,280 37,710 96.0 24,026 39,150 205 0.5 Not available. functioning under a new boss -C. e Tl) W. Potter, Indiana Bell Telephone l 5.250 R .1TT4 Co. executive. He was named acting RADIO AND TELEVISION-1950 U. S. CENSUS OF HOUSING -MINNESOTA assistant administrator of the , ti01.110 WEST NPA Textile, Leather & Specialty RADIO TELEVISION Equipment Bureau, under which S 1'1)VE1LAGE With Radio With TV Electronics and nine other divisions 1950 function. A communications ex- Area v a a o, o a ma a i pert, Mr. Potter replaces Richard n >_ y ei V ó m _ E 0. 71 37, E o a g'v E W. Murphy, National Cash Regis- óó 0 3 c aa t- a ,- Ó9 , 2 z 6 PK S s ter Co.

The State 2,982,483 845,265 833,355 811,855 97.4 647,499 830,005 51,420 6.2 Other Changes Anticipated S.M.A. Duluth- Superior 252,777 75,520 74,490 72,125 96.8 62,661 74,325 415 0.6 Minneapolis - Envisioned in the Electronics St. Paul 1,116,509 327,791 322,750 317,785 98.5 246,791 321,700 43,140 13.4 realignment -the claimant agency Urbanized Areas which determines military needs at 20%6 DiscOLo'r Duluth -Superior 143,028 42,742 42,005 41,225 98.1 41,945 235 0.6 - before tram Regular Rates Minneapolis allotting materials to radio- St. Paul 985,101 292,978 288,500 284,050 98.5 287,510 38,430 13.4 TV set Places more) -makers-are changes in Urban (10,000 or section heads and probably merger - Albert Lea 13,545 4,148 4,095 4,015 98.0 3,059 4,055 30 0.7 * KRBC Abilene Austin 23,100 6,614 6,540 6,490 99.2 4,544 6,525 20 0.3 of some groups. Electronics is 5000 Watts Day -1000 Night Bemidji 10,001 3,056 3,000 2,820 94.0 2,152 2,995 20 0.7 headed Brainerd 12,637 3,848 3,685 3,605 97.8 2,974 3,685 15 0.4 by Richards Cotton, direc- * KGKL - San Angelo Duluth 104,511 31,312 30,835 30,235 98.1 26,211 30,815 165 0.5 tor, and Donald S. Parris, deputy Faribault 16,028 3,731 3,675 3,625 98.6 2,821 3,685 100 2.7 aide. 5000 Watts Doy-1000 Night Fergus Falls 12,917 3,233 3,215 3,145 97.8 2,179 3,170 No changes are seen at this Hibbing 16,276 4,865 4,875 4,800 98.5 4,024 4,860 'is 'u level. - Big Mankato 18,809 5,336 5,255 5,135 97.7 3,953 5,230 60 1.1 * KBST Spring One major vacancy is that posed 250 Watts Minneapolis 521,718 159,345 157,020 154,465 98.4 134,314 156,320 19,300 12.3 Moorhead 14,870 3,864 3,795 3,735 98.4 2,304 3,800 25 0.7 by the imminent resignation of Lee Owatonna 10,191 3,017 3,010 2,960 98.3 2,141 3,020 100 3.3 * KTRN - Wichita Falls Red Wing 10,645 3,366 3,385 3,360 99.3 2,522 3,340 215 6.4 Golder, chief of the Radio -TV 5000 Watts Day -1000 Night Richfield 17,502 4,611 4,565 4,550 99.7 1,032 4,560 970 21.3 Section. He is slated to leave the Robbinsdale 11,289 3,082 3,045 3,040 99.8 1,554 3,045 545 17.9 Rochester 29,885 8,277 8,130 8,040 98.9 5,906 8,130 50 0.6 next fortnight. Replacement will St. Cloud 22,781 6,945 6,795 6,685 98.4 5,102 6,795 160 2.4 depend, again, on seniority rights. St. Louis Park 22,644 6,554 6,455 6,425 99.5 2,157 6,430 1,380 21.5 Mr. Golder, who was associated iaft,adi ff St. Paul 311,349 92,159 90,380 88,785 98.2 75,866 90,130 11,600 12.9 South St. Paul 15,909 4,455 4,420 4,370 98.9 2,809 4,420 595 13.5 formerly with General Instrument Virginia 12,486 3,934 3,915 3,855 98.5 3,331 3,890 20 0.5 Winona 25,031 7,255 7,255 7,050 97.2 5,550 7,225 Co. and Magnavox, has been closely forall 35 0.5 identified with NPA's deliberations 4 COUNTIES over Aitken 14,327 4,259 4,225 3,970 94.0 3,739 4,240 35 0.8 color TV equipment restric- See Discounted Rates Under Anoka 35,579 9,434 9,405 9,215 98.0 4,795 9,405 1,240 13.2 tions. Becker 24,836 6,726 6,655 6,215 93.4 5,14/ 6,615 65 1.0 Beltrami 24,962 6,873 6,900 6,295 91.2 5,041 6,900 30 0.4 A second move, involving J. Ber- Benton 15,911 3,912 3,865 3,755 97.2 3,084 3,865 65 1.7 Big nard Joseph, is being deferred. Mr. 'li ,f4 Stone 9,607 2,631 2,570 2,520 98.1 2,303 2,555 5 0.2 Blue Earth 38,327 10,837 10,655 10,375 97.4 8,547 10,460 125 1.2 Joseph, head of the Broadcast Brown packgyertyrelioid 25,895 7,302 7,185 6,995 97.4 5,778 7,200 80 1.1 Equipment Section, is being per- Carlton 24,584 6,633 6,640 6,400 96.4 5,212 6,660 25 0.4 Carver 18,155 4,988 4,930 4,780 97.0 3,750 4,895 360 7.4 suaded to remain. There has been Cass 19,468 5,362 5,245 4,725 90.1 3,856 5,010 40 0.8 speculation that the Radio -TV and Chippewa 16,739 4,821 4,710 4,630 98.3 3,908 4,710 Chisago 45 1.0 12,669 3,816 3,795 3,655 96.3 3,027 3,790 185 4.9 Broadcast Equipment sections may Clay 30,363 7,960 7,855 7,720 98.3 5,514 7,840 or routatt tlle Clearwater 60 0.8 be combined next year, depending 10,204 2,801 2,780 2,560 92.1 2,133 2,765 15 Cook 0.5 on who 2,900 923 820 760 92.7 606 820 0.0 is "bumped." There are at Cottonwood 15,763 4,575 4,525 4,465 98.7 3,557 4,295 25 0.6 present seven Electronics John E. Pearson Co. Crow Wing 30,875 9,150 8,785 units, in- 8,470 96.4 6,778 8,720 70 0.8 Dakota 49,019 13,030 12,875 cluding foreign TV. 12,665 98.4 8,534 12,860 1,540 12.0 Dodge 12,624 3,520 3,450 3,365 97.5 2,873 Douglas 3,435 90 2.6 Other alterations in 21,304 6,093 6,020 5,845 97.1 4,487 5,990 50 are the Faribault 23,879 0.8 6,729 6,380 6,310 98.9 5,459 6,365 35 works. A sizable number of Fillmore 24,465 7,146 7,000 0.5 NPA's 6,690 95.6 5,673 6,605 75 1.1 Public Information Division Freeborn 34,517 9,761 9,710 9,490 97.7 7,267 9,675 per- Goodhue 80 0.8 32,118 9,477 9,325 9,090 97.5 7,358 9,285 510 5.5 sonnel has been diverted to Grant 9,542 2,656 simi- 2,620 2,520 96.2 2,156 2,615 10 0.4 lar in the Hennepin 676,579 201,456 198,500 195,600 98.5 152,246 197,720 26,625 activities policy parent 13.5 agency, the Defense Production (Continued on page 60) Administration. Page 52 December 15, 1952 BROADCASTING Telecasting 2765 Independent Retail Grocers in Baltimore say: WFBR's the station for vs:

Every year since 1936, the programming, merchandising powerful Independent Retail and production departments LET'S LOOK Grocers Association of Balti- behind this great food event. AT THE RECORD! more has turned to Baltimore's The result? Every year, bigger promotion -minded, know - crowds, more exhibitors, better following how station, WFBR, to make The food and allied accounts displays -and firmer loyalties, have been on WFBR in 1952: sure their Annual Food Show, friendship and cooperation be- Becker Pretzels held at the Fifth Regiment Nestea tween the 2765 members of the Cloverland Farms Dairy Peter Paul Candy Armory in J. H. Filbert Cashmere Bouquet Soap Baltimore, goes Independent Retail Grocers over with a bang. Schmidt Baking Co. Coca Cola Association and WFBR. Kress Farm Dairy National Biscuit Products Every year WFBR has thrown Koester Bakery Griffin Shoe Polish To the left, you'll read what Esskay Products Hellman's Mayonnaise the full weight Albert F. Goetze, Inc. Kool of its promotion, Joseph Manning, executive Cigarettes Hendler's Ice Cream Renuzit secretary of the Association Baltimore Spice Co. Cornfetti thinks of us. Elsewhere, a list Levering Coffee Co. Joy McCormick & Co. Pan American Coffee of food and allied accounts Greenspring Dairy Bureau we've carried this year. Wilkins Coffee Planter's Peanut Oil Royal Dunloggin Dairy Rockwood One last word: it's more true Park Sausage Seven Minute Pie Crust today than ever, for real show- Pepsi Cola Wheaties "WFBR's know -how and showman- Delvale Dairy Breeze manship, solid merchandising Grass Noodle Soup Holiday Coffee ship have been invaluable to our and active, day -in, day -out Camel Cigarettes Junket Fab Lifesavers Association for over 16 years by their promotion, you need Florida Citrus Lipton Tea Commission cooperation in our Annual Food Show Chesterfields G. Washington Coffee Jell -0 -just as independent grocer coopera- Ivory Soap Satina Ivory Flakes tion has helped make WFBR dominant Bab -0 Ivory Snow Birdseye in grocery and allied products mer- La France Nurua Chase & Sanborn Coffee chandising." Sterling Salt Frostee (Signed) Ward Baking Co. Corn Kix Ralston 33 Bleach ?r,../fr4 Rival Dog Food Preen Floor Wax Windex Drano

ABC BASIC NETWORK 5000 WATTS IN BALTIMORE, MD.

REPPFSFNTED . NATIONALLY BY JOHN BLAIR & COMPANY BROADCASTING Telecasting December 15, 1952 Page 53 New accessibility puts every component at your finger- tips. One latch opens both hinged sides and top. Dual bar handles provide better grip and easier carrying. sktostie,r !RCA TV CAMERA

Here is the all -new TV camera the careful tests) have proclaimed the industry is talking about. The camera TK -11A the finest camera ever pro- the leading networks are planning to duced, easiest in the world to handle, use in their new Hollywood studios! and the simplest one to get at. The camera which will be used in The TK -11A has all the proven most of the new stations this year - performance of the world- renowned and next! RCA TK -10 -plus these new fea- Leading network engineers (after tures:

Atli/7-inch viewfinder picture lug -in blower for cool- I tube produces larger, gat/p ing the deflection coil and brighter, and sharper pictures to help the Image Orthicon!

' the cameraman. V ®electronic-protection sys- Hip/plug -in, high -stability tem guards your Image video amplifier -with fre- Orthicon against deflection failure, or quency response uniform to 8.5 Mc.! loss of driving signals.

fixed- position alignment, "overscan" control takes NEW coil for the Image Orthi- burden off Image Orthicon con. Electrical control of coil eliminates during warm -ups and rehearsals; new all mechanical adjustments! vertical reverse switch for film pick -ups.

For complete information on the TK-11A, call your RCA Broadcast Sales Representative.

ENGINEERING PRODUCTS DEPARTMENT CAMDEN. N.J. volved. They're wary of a precedent. The FCC should realize media are competitive, whatever the ownership. Newspapers are our respects to: editorial competitive with radio; AM is competitive with í4 TV, magazines are competitors of all the others. They have to be to exist. But maybe the FCC has a point in moving cautiously. Perhaps it should not set a clear Dollar Politics precedent by treating each case on its merits. THE HOUSE Campaign Expenditures Com- In the two cases it has tackled thus far in- mittee, which set out to investigate the high volving mergers, the FCC turned thumbs down of campaigning and wound up getting a unanimously on one-El -Cor Television Inc., of costs about basic education in the perplexities of political up -state New York, and divided just broadcasting, will soon be submitting a report 34 to 3i, on Macon Television Inc. In the that could have a profound effect -for good or El -Cor case, wherein the only newspaper in radio and TV. Corning, N. Y., which owns an AM station bad-on the is in the very fact that a House there, proposed to apply for uhf with only There virtue owns an AM is dealing with this subject, which newspaper in Elmira which also committee had an extreme R in the past has been repeatedly shoved aside. station, the FCC may have the however, case. We still think it is wrong, however, in The danger inherent in situation, among the media. is that the separate problems of high campaign its appraisal of competition become But in the Macon case, there would be other costs and political broadcasting will competition, too. associated as one. radio competition and TV than likely this merger will be approved, Though it cannot be questioned that the More but the FCC proposes to exact further guar- ALEX KEESE rival parties in the 1952 campaigns spent more competition in radio. than it is antees on maintenance of on radio and television ever before, Now on file is a new and unique project to no less true that radio and TV were only partly to approve "mar- THERE'S "no such thing as a TV home," the huge increase in total make it easy for the FCC in the opinion of Alex Keese, manager of responsible for riages." It is the application of a new com- campaign spending. a WFAA Dallas. pany-Biscayne Television Corp. -for station would The reliable New York Times estimates some TV outlet. The "Furthermore," saya Mr. Keese, "I in Miami, now with a single industry quit using the phrase, $32 million was spent in all during the 1952 Miami Daily News, which owns WIOD, and the like to see the campaigns. Of that amount, perhaps $5 million WQAM, would be 'TV home.' Where there is one TV set, there Miami Herald, which owns radios. Radio will continue was for radio and television. Considering the stockholders, but neither would control the new are three or four tremendous impact that political broadcasting who resigned as to be a basic medium." company. Niles Trammell, Keese's exerted, in comparison to the effects of other 30 years in com- That, emphatically, is Mr. thinking NBC board chairman after structure. types of campaigning, the money spent on it munications, would become president and gen- on radio's niche in the broadcasting was disproportionately small. of 15% interest, "Radio and TV are highly competitive for eral manager and holder are highly We cannot help suggesting that some of the under a long -term contract. He would hold the advertisers' dollar, and they audiences. Both can be strong $32 million which was not spent on broadcast- the "balance of power." competitive for ing was not spent as well as that which went by Gov. James M. industries when they recognize their product, The joining of hands and quit sharing their into radio and television. Cox' News and John S. Knight's Herald is which is programs, Indeed there is abundant evidence that TV, practically the millennium. The former is product," he added. Democratic-Gov. Cox himself was One might say that Mr. Keese unlocked the rabidly the broadcasting industry with a violin. whistle -stop, a time -consuming and money- 1920 nominee of his party. Mr. Knight is an door to consuming, not to mention rather old-fashioned, Eisenhower Republican. The papers That story, however, begins in his childhood. original was born Feb. way of introducing the candidate around. have opposite philosophies. Their radio sta- Alexander Courtland Keese At best only a fraction of the electorate is vigorously competitive. There are 28, 1899, in Fort Gaines, Ga., the son of a Bap- tions are He up in able to see the candidate, no matter how many other AM stations in the Miami area. tist preacher. grew Chattanooga, nine he the "fiddle" whistle -stops he makes. On a cost -per -thousand Here, we think, is a pattern that well could Tenn., where began playing at basis, the whistle -stop can't compare with TV could mean the swift au- the age of eight. be emulated. It studying the Cadek Conserva- in reaching voters. thorization of dozens of stations in markets He started at for service. tory, now the music department of the U. of It seems to us that the problem is not only in which the public is clamoring at the conservatory that of law on political expendi- many Niles Trammells around to Chattanooga. It was one rewriting the There aren't Macdonald, later to be his wife. tures but also one of educating political candi- bridge the gaps in setting up such companies. he met Amy a formula that, in She played the piano and would often ac- dates to modern techniques of advertising. But there is presented here monthly our judgment, would allay the FCC's fear of company him at the conservatory's at the same recitals. suppression of competition and out by the National time gratify its desire to license more stations In 1916, he was called To Marry & Win in underserved markets. Guard for service with the late Gen. Pershing swiftly at the Mexican Border. In World War I, Mr. IN THE nine months since the lifting of the Keese served in Europe. Upon his return to TV freeze, the FCC has been groping for a this country, he and Miss Macdonald were wed. way to speed licensing of stations in the Home, Sweet Home To gain a livelihood, Mr. Keese played violin larger markets having inadequate service. The in several orchestras. Not satisfied with being rub is that the number of applicants almost (Reprinted, by request, from. BT, Dec. just another member of an orchestra, Mr. invariably exceeds the assignments available. 12, 1949) Keese soon became music supervisor and music The most plausible approach to solution of HAVE YOU ever tried to carry a crate of director in several Paramount-Publix theatres. this dilemma has been the "marriage" of com- grapefruit piggy -back from a skyscraper office During the 1920s, on behalf of Paramount - petitive applicants for the purpose of applying to a cab; thence to the station to catch the Publix theatres, he visited Boston, Kansas for a single channel, thus eliminating a com- 5:15? Or perhaps a Smithfield ham from .City, Atlanta, Birmingham, Chattanooga, petitive hearing that could run for months and Virginia, an oversized carton of dates from Houston and Dallas. He was the youngest become embroiled in lengthy litigation. The Arizona, cigars from Puerto Rico, a hickory person on the theatres' payroll. hearings thus far are the most grueling we've smoked turkey from the Catskills, and two During these theatre tours, Mr. Keese had ever witnessed. An applicant must bare his gallons of maple syrup from Vermont ? At much contact with entertainment headliners of soul. He must spend weeks on end and thou- this season, when Kris Kringle begins his the day and with persons who were to gain sands of dollars simply to get his case before jaunts from the hinterlands to agency, adver- stardom later. He has scores of memories the hearing examiner. And then he has a tiser, network and station offices, the be- about such persons as Morton Downey and gamble at best. leagured but none -the -less grateful recipients Sophie Tucker. And he remembers Ginger To date the FCC has been adamant about wonder whether the donors realize that people Rogers when she was beginning her career. "mergers." Some Commissioners fear that do not live at their offices, despite the grinding From the Palace theatre in Dallas, Mr. when two or more AM station licensees get radio [and TV -1952 addition] pace. They Keese joined WFAA in 1930 as music director. together in a separate corporation to run TV, can't say so openly without looking a gift He shifted to sales in the early thirties. He they will cease to be competitive in radio. horse in the mouth, but they'd much prefer became intrigued with this facet of broadcast- They ggre fearful of "monopoly" in the mould- that you ask their secretaries about that Home, ing when he would accompany the sales man - ing of public opinion if a newspaper is in- Sweet Home address. (Continued on page 95) Page 5 December 15, 1952 BROADCASTING Telecasting O U R 3 0 t h A N N I V E R S A R Y Y E A R

The basis of listener enjoyment is variety in high quality programming. The foundation of profitable advertising results is a receptive audience. WREC is proud to be serving the best interests of the audience and the advertiser by providing programs of public interest to keep an alert audience always in a receptive mood. It's a proven formula that keeps WREC the top Hooper station in Memphis -and brings advertising costs down to 10% LESS per thousand listeners than in 1.946.

MEMPHIS NO. l STATION

REPRESENTED BY THE KATZ AGENCY

AFFILIATED WITH CBS RADIO, 600 KC -5000 WATTS

BROADCASTING Telecasting December 15, 1952 Page 57 front office

A C. DOWDEN, city sales manager, KARK Little Rock, Ark., promoted to commercial manager there.

NORMAN II. CHESTER, WNBC New York account executive, to similar post in radio sales department of WJZ New York.

LEWIS H. AVERY, president, Avery -Knodel Inc., station representative firm, J. W. KNODEL, vice president, B. P. TIMOTHY, secretary, AR- THUR H. McCOY, treasurer, and DAVID H. SANDEBERG, director, re- elected to respective offices.

SOUTHERN MINNESOTA NETWORK (KROC Rochester, KSYM Man- kato and KATE Albert Lea) appoints Robert Meeker Assoc., N. Y., effective Jan. 1.

MELBADEAN WELLS, former manager and operator, KULP El Campo, Tex., to sales staff, KTBC-TV Austin, Tex. PROF. E. ROBERT NORRIS, U. of Texas, to latter station as consultant. ROBERT E. NEWSHAM Jr. to sales department, WFIL Philadelphia. JERRY DUNPHY, former news director, KSTT Davenport, Iowa, returns to station as general manager.

JOHN NORTH, former Chicago manager of Radio Reps., to WOR New York's Chicago sales staff. r

GEORGE DRASE, sales staff, WCFL Chicago, to local sales department, WBBM same city.

MICHAEL HORN to WICC-TV Bridgeport, Conn., as account executive.

ARTHUR M. FORD, manager of Sapulpa, Okla., studios of KOME Tulsa, to sales staff, KVOO Tulsa.

DAVID R. ALLEN, salesman, WSYR -TV Syracuse, to Sports Car Club of America, as public relations and publications director.

petJoRale HARRY ACKERMAN, vice president in charge of network programs, CBS -TV Hollywood, named to serve on advisory board of Woodbury College, L. A. (training in business administration and professional arts). . . MAJ. JAMES L. HOWE, owner of WCTC New Brunswick, N. J., cited for "invaluable service" by Air Force. FRED WEBER, president of WFPG Atlantic City, N. J., cited by state magneeorder defense officials for his "hard work" on behalf of civil defense. . . . professional tape recorder JOSEPH A. LENN, vice president in charge of sales of WHLI Hemp- stead, L. L, cited by United Cerebral Assn. of Nassau County for ". . outstanding accomplishment in the fight for the betterment of the Greater Flexibility - Your Magnecorder can be mounted in cerebral palsied of Nassau County." ... FREDERIC B. VANDERHURST, standard racks, combined with others for continu- account executive, KBIS Bakersfield, Calif., and Marilyn Christine John- ous recording systems, or used in console mount - son were married Nov. 22. tings- unmatched flexibility because of our exclusive unit construction. Conversion kits keep DICK JOLLIFFE, account executive, Columbia Pacific Radio Network, 19. the equipment up to date or adapt it for special father of boy, Nov. purposes. BOB PRATT, manager, KGGF Coffeyville, Kan., father of boy, William. Balanced Fidelity -Magnecorders catch all sound from the highest to the lowest tone. Frequency response: flat from 50- 15,000 cps ± 2 db at 15" /sec. tape speed. Weissman Plans Talk Percy S. Anderson Exceeds 50 db with less than 2% harmonic distortion. J. G. WEISSMAN, applications PERCY S. ANDERSON, 65, head engineer, physics laboratories, Syl- of public relations at KMOX St. For further information and demonstration, see your Classified vania Electric Products, will dis- Louis, CBS o & o station, died last Telephone Directory under "Recorders," or write cuss "Transistor Circuit Considera- Monday in that city after being tions" at the meeting of Radio Club stricken with a heart ailment. For- merly sales manager of KMOX, he of America 8 p.m. in at Thursday joined the station in 1946 as ac- the General Electric auditorium, count executive. Previously he was New York. Annual business session with MaGuire Industries, Falvey- Dept. B -12, 225 W. Ohio St., Chicago 10,111. for members from 7:30 -8 p.m. will Vadell Co. and War Production precede the open session. Board. His wife, Julia, survives. Page 58 December 15, 1952 BROADCASTING Telecasting s

SALES UP MORE THAN 40%

With bulk of advertising budget going to

radio, Deerwood Foods sales soar!

Three years ago the Bluffton Grocery . Company began sponsoring the "Deerwood News & Sports Review" on WOWO.. Now sales are up more than 40 %, and the company is moving to new and far larger quarters in Fort Wayne. With radio receiving more than 85 per cent of the advertising budget, both the advertiser and its agency, Gemmer Associates, Inc., share with WOWO credit for the booming trade. Proof in abundance is on hand pointing up the fact that to reach the rich tristate, 49 county area centering in Fort Wayne, WOWO is a "must." For more evidence get in touch with WOWO or Free & Peters.

An expenditure of thousands of dollars on WOWO has brought returns of millions of dollars to our client. Duane Zimmerman, Gemmer Assodates, Inc. Because of our radio program, we have been able to place our line in a rapidly expanding list. of outlets. P. E. Painter, President, The Bluffton Grocery Company

WESTINGHOUSE RADIO STATIONS Inc o KYW KDKA KEX WBZ WBZA o w ®wo 'WBZ -iv FORT WAYNE National Representatives, Free & Peters, except for WBZ -TV; NBC AFFILIATE for WBZ -TV, NBC Spot Sales

BROADCASTING Telecasting December 15, 1952 Page 59 Miami Ch. 7 Bid With Trammell the Washington law firms of Dow, SUIT Lohnes & Albertson (for Cox) and CIVIL (Continued from page 25) Loucks, Zias, Young & Jansky (for Filed Against Soap Firms ditional buildings to house TV stu- application has never been amend - Knight). Consulting engineer was THE CIVIL suit filed last Thurs- dios, transmitting gear, etc. Price ed in line with the Sixth Report Millard Garrison, Washington. day in Federal Court, Newark, for the present land and buildings and Order. Under FCC procedure, N. J., against three major soap was given as $150,000; other con- such applications are dismissed companies involves network adver- struction will amount to $360,000, when the city is reached in the tisers with substantial annual ra- the application stated. processing line. Miami's priority Judge Backs Newsmen dio-TV billings. is Group B -4, No. 193. The - Although the transmitter site Corn STATE law protecting news re- Filed by the Justice Dept., the land and buildings will be pur- mission reached Group B -3, No. 173 suit accuses Procter & Gamble Co. chased from WIOD, the towers will in last week's grants, which would porters in Alabama from disclosing of Cincinnati, Lever Bros. of New remain owned by WIOD. Biscayne indicate that there were only 20 confidential news sources was sup- York City and Colgate- Palmolive- Television proposes to lease the more cities to be considered before ported last week by Federal Dis- Peet Co. of Jersey City of monopo- south tower for its TV antenna. Miami is reached. triet Judge Seybourn H. Lynne, lizing the household soap industry. Present applications for Miami's Biscayne's Statement who refused to rule the law uncon- The suit asked that the three firms Ch. '7 by WIOD and WQAM be broken up into smaller organi- were In the associated with stitutional. Acting on a petition dismissed last week. Other Miami statement zations. the application, the Biscayne prin- by former Gov. James E. Folsom In a statement President E. H. TV applicants are Storer -owned cipals state their holdings WGBS, a CBS affiliate and WKAT, that in and three aides, who filed $4 mil- Little said Colgate -Palmolive -Peet Biscayneyne not wspa their AM Co. emphatically denied the charges by A. Frank Katzentine, an stations or their lion libel actions against several MBS affiliate, Ch. 10, They against C -P -P. Mr. Little noted for and that magazines, Judge Lynne supported independent, declared that they are agreed not the Dept. of Justice had previously WMIE, owned by E. to combine "in any manner, D. Rivers Sr., for Ch. 27. shape the 1935 Alabama law protecting submitted facts to a federal grand or form" to diminish competition newspaper reporters. He said he jury in Newark which only last Applicant for non -commercial, between WIOD and WQAM. educational, reserved 2 will hand down a written decision. month completed an investigation Ch. is Lind- They also agreed (1) say- Hopkins Vocational School of that: the of the soap industry lasting 18 Dade County Board of Public operation of WIOD and WQAM months. The grand jury failed to In- would continue "distinct and sep- struction. DIVIDEND of 40 cents per share, take any action. arate;" (2) there would be no com- Jervis J. Babb, Lever president, WINZ paid Dec. 12, was voted by directora Application binations of staff, salesmen, rates, of WJR Detroit to share -holders of issued a statement denying that A pre- freeze application from program sources or talent; (3) record Dec. 5, according to President his company had violated the anti- Miami -Hollywood Television Corp. there would be no tie -ins regarding John F. Patt. trust laws in letter or spirit. for Ch. 7 is still being carried on the purchase of time; (4) the TV the FCC's books as pending. How- station will compete "vigorously" ever, principal owner Jonas Weil- with WIOD and WQAM for adver- Radio Homes Census and (WINZ) was killed in an air- tisers and programs. (Continued from page 52) plane crash in August 1951 and the The application was prepared by Minnesota- [cont'd] RADIO TELEVISION With Rodio With TV 1950 e Area - c 3 r .H é L é óá óiY g É u 4'vÉ Eó¢ É v° PÇS F Ç. F ai It 2 > Z i Z P Houston 14,435 4,045 4,040 3,885 96.2 3,174 4,045 30 0.7 Hubbard 11,085 3,227 3,200 3,035 94.8 2,127 3,085 35 1.1 Isanti 12,123 3,182 3,120 2,945 94.4 2,481 3,120 140 4.5 Itasca 33,321 9,460 9,405 8,990 95.6 6,943 9,420 45 0.5 Jackson 16,306 4,576 4,595 4,505 98.0 3,722 4,595 45 1.0 Konabec 9,192 2,611 2,465 2,365 95.9 1,994 2,440 35 1.4 Kandiyohi 28,644 7,638 7,570 7,420 98.0 5,646 7,570 70 0.9 Kittson 9,649 2,647 2,605 2,530 97.1 2,123 2,600 5 0.2 Koochiching 16,910 5,065 4,815 4,420 91.8 3,427 4,805 50 1.0 Lac qui Parle 14,545 4,002 4,050 4,000 98.8 3,335 4,025 30 0.7 Lake 7,781 2,526 2,475 2,355 95.2 1,868 2,470 25 1.0 Lake of the Woods 4,955 1,420 1,330 1,260 94.7 1,119 1,325 5 0.4 Le Sueur 19,088 5,594 5,560 5,405 97.2 4,419 5,545 235 4.2 Lincoln 10,150 2,878 2,875 2,770 96.3 2,298 2,880 10 0.3 Lyon 22,253 6,287 6,120 6,015 98.3 4,712 6,125 35 0.6 McLeod 22,198 6,312 6,320 6,150 97.3 4,676 6,300 190 3.0 Mahnomen 7,059 1,719 1,705 1,590 93.3 1,325 1,705 10 0.6 Marshall 16,125 4,264 4,285 4,190 97.8 ' 3,629 4,300 30 0.7 Martin 25,655 7,291 7,090 7,025 99.1 5,616 6,985 40 0.6 Meeker 18,966 5,313 5,300 5,135 96.9 4,175 5,265 180 3.4 Mille Lacs 15,165 4,321 4,190 4,030 96.2 3,263 4,175 110 2.6 Morrisin 25,832 6,613 6,380 6,005 94.1 5,163 6,395 35 0.5 Mower 42,277 11,701 11,675 11,515 98.6 8,346 11,625 60 0.5 Murray 14,801 3,871 3,805 3,725 97.9 3,081 3,800 30 0.8 Nicollet 20,929 4,931 4,850 4,787 98.7 3,681 4,845 75 1.5 Nobles 22,435 6,223 6,055 5,915 97.7 4,760 6,025 65 1.1 Norman 12,909 3,585 3,710 3,530 95.1 3,012 3,685 50 1.4 Olmsted 48,228 13,099 12,835 12,615 98.3 9,193 12,785 105 0.8 Otter Tail 51,320 13,637 13,400 12,805 95.6 10,604 13,365 75 0.6 Pennington 12,965 3,624 3,565 3,435 96.4 2,766 3,585 160 4.5 Pine 18,223 5,295 5,225 4,935 94.4 4,349 5,205 50 1.0 Pipestone 14,003 3,843 3,720 3,660 98.4 3,018 3,695 50 1.4 Polk 35,900 9,753 9,730 9,480 97.4 7,880 9,750 105 1.1 Pope 12,862 3,609 3,635 3,550 97.7 2,924 3,615 45 1.2 Ramsey 355,332 103,871 101,970 100,305 98.4 81,216 101,715 13,735 13.5 Red Lake 6,806 1,684 1,690 1,665 98.5 0.0 Redwood 22,127 6,193 6,060 5,880 97.0 4,836 6,045 25 0.4 Renville 23,954 6,506 6,895 6,775 98.3 5,300 6,900 125 1.8 4.7 Rice 36,235 8,658 8,570 8,365 97.6 6,657 8,575 405 Rock 11,278 3,154 3,075 3,010 97.9 2,475 3,035 20 0.7 Roseau 14,505 3,809 3,760 3,580 95.2 2,812 3,765 60 1.6 St. Louis 206,062 61,850 61,080 59,055 96.7 51,295 60,990 330 0.5 Scott 16,486 4,369 4,140 4,055 97.9 2,995 4,035 340 8.4 Sherburne 10,661 2,623 2,640 2,520 95.5 1,899 2,640 110 4.2 Sibley 15,816 4,325 4,290 4,195 97.8 3,425 4,300 135 3.1 Stearns 70,681 16,351 16.145 15,605 96.7 12,424 16,110 310 1.9 Steele 21,155 5,956 5,830 5,695 97.7 4,518 5,850 115 2.0 Stevens 11,106 2,930 2,920 2,875 98.5 2,274 2,920 15 0.5 Swift 15,837 4,380 4,270 4,190 98.1 3,298 4,265 55 1.3 Todd 25,420 6,866 6,885 6,565 95.4 5,594 6,870 35 0.5 Traverse 8,053 2,236 2,200 2,135 98.0 1,846 2,190 15 0.7 Wabasha 16.878 4,846 4,720 4,495 95.2 3,919 4,680 60 1.3 Wadena 12,806 3,427 3,440 3,275 95.2 2,504 3,445 15 0.4 Waseca 14,957 4,414 4,365 4,245 97.3 3,416 4,345 65 1.5 Washington 34,544 9,415 9,215 9,080 98.5 6,125 9,195 970 10.5 Watonwan 13,881 4,033 4,020 3,935 97.9 3,158 3,965 45 1.1 R.e1..,.4 H.,I.SI, by NBC Wilkin 10,567 2,753 2,730 2,660 97.4 2,180 2,735 5 0.2 T, EDWARD PETRY 6 COMPANY. INC. Winona 39,841 11,308 11,280 10,860 96.3 8,631 11,260 75 0.7 C.Y4,-sw.u.nra-umon Wright 27,716 7,703 7,580 7,380 97.4 5,889 7,575 565 7.5 Yellow Medicine 16,279 4,572 4,460 4,375 98.1 3,754 4,460 40 0.9 11" ' Not available. Page 60 December 15, 1952 BROADCASTING Telecasting RADIO Vic PROF/T Dieñin Says:

There's nothing "big shot" about any of us. We don't try to give you a lot of statistical mumbo jumbo and big talk about our abilities to sell your client's products on our stations. We're the so called "small people" ... the workers ... the producers of sales. We're the people who work day and night to make it possible that your client's messages are properly directed to the millions of people we serve and who depend upon us for news, sports, mystery, drama, music, children's programs ... yes, for information and entertainment for every age.

WAZL WHOL WIDE HAZLETON. PA. NBC -MBS ALLENTOWN, PA. CBS BLOOMSBURG, PA. BIDDEFORD -SACO, ME. MBS- YANKEE (Represented by Robert Meeker Associates). (Owned and Operated by Harry L. Magee). (Represented by Edward Devney).

BROADCASTING Telecasting December 15, 1952 Page 61 N. Y. CD PROGRAM ALOIS HAVRILLA All Radio -TV Outlets Air Was Veteran Announcer ALL New York City radio and TV FUNERAL SERVICES for Alois stations were to be interconnected Havrilla, 61, veteran WNJR New- last Saturday to carry a special air - casters ark radio announcer and commen- Civil Defense drill program, accord- tator and winner of the American ing to Seymour N. Siegel, WNYC Academy of Arts New York director and communi- and Letters med- cations coordinator for the city's HOWARD BROWN appointed chief JAY JASIN to WHKC Columbus, al for diction in Office of Civil Defense. announcer, WTVJ (TV) Miami. Ohio, as disc jockey. 1935, were held The drill, ordered by the New DAN RUSSELL, program director, RICHARD T. HICKOK, chief an- last Tuesday at York State Civil Defense Commis- KFWB Hollywood, to program depart- nouncer, WLAW Boston, promoted St. Paul's Episco- sion, was to begin at 8:30 a.m. ment, Hollywood headquarters, KBIG to production manager there. pal Church, En- Stations were to fade out their own Avalon. BELA KOVACS, company manager glewood, N. J. programs and connect the Civil De- WILLIAM McCLUSKEY, sales service and actor on ABC -AM -TV Space Mr. Havrilla died fense line to their transmitters for director, Crosley Bcstg. Corp., Cin- Patrol, assigned role in 20th Century - Dec. 7 after a the special 15-minute program. cinnati, elected to board of governors, Fox feature film, "Desert Rat." long illness. Regular programming was to re- Cincinnati Grocery Mfrs. Representa- LLOYD HOWE, WENT Gloversville, Mr. Havrilla Brought to the r sume at 8:45 a.m. TV stations were tives. N. Y., to WCSS Amsterdam, N. Y., as U. S. at the age expected to carry the sound portion HARRY VOELKER to sales and pro- staff announcer -producer. of six from Austria -Hungary, and and display a sign indicating the motion staff, KTBC -TV Austin, Tex. BILL RYDEN, KRMG Tulsa, Okla., unable to speak English until he drill was in progress. BOB PERRY and ELMO BROWN to to KVOO same city, on announcing was 12, Mr. Havrilla became known station as director- announcer and staff. to millions from the New York sta- cameraman, respectively. WYNN TOM WILLETTE to WDKI Jackson, tions of WEAF (now WNBC), EVANS and CAROLYN BUSH added Tenn., after tour of duty with U. S. WAB.0 RADIO MEMENTOS to station's continuity staff. WJZ, (now WCBS) and Army. WOR from 1924 to 1946 on such Pioneers to Preserve BILL LAMAR to KCOR San Antonio, DON BELL, disc jockey, KENT Des network programs as Jack Benny's and - Tex., to handle sales promotion Moines, Iowa, appointed public infor- Chevrolet Hour, Fred Waring's OLD TIME broadcasters with activities. memorabilia they would like pre- merchandising mation officer for Iowa wing of Civil- Ford program and Ben Bernie's served for posterity are invited to JOHN HANLEY, WNAV Annapolis, ian Air Patrol. American Can Hour. He also was send their relics to Carl Haverlin, Md., to WCBM Baltimore, as m.c. of CHIP CIPOLLA, sports director of narrator for Universal Pictures, chairman of the Radio Pioneers Morning Glories show. WILL TAYLOR WGNR New Rochelle, to announcing Paramount Pictures, RKO travel- and JOHN McLEAN to latter station staff, WHLI Hempstead, L. I. project committee, at 680 Fifth as night announcer and sportscaster, ogues and Pathe Newsreels. He Ave., New York. respectively. JACK- KRUSCHEN, Hollywood radio - joined WNJR in 1946. Pending establishment of a per- TV actor, assigned role in MGM fea- During the recent Presidential r ALAN GANS, sports director, KYW ture film, "The Great Diamond Rob- he introduced manent Radio Pioneers headquar- Philadelphia, elected president of bery." campaign Gen. ters club house, Mr. Haverlin will city's Basketball Writers Assn. Dwight D. Eisenhower over the air. store rate cards, promotion pieces, JERE SILVERN, New York radio -TV He also had introduced Herbert actress -singer, and HY HOLLINGER, photographs, scripts and other DR. MASON ROSE, head of National Hoover in 1932, Alf Landon in sou- Re- staff member of Variety, will be mar- Foundation for Psychological 1936, in venirs of the days when radio was search and author, to KLAC -TV Hol- ried Jan. 4 in Hollywood. Wendell Willkie 1940 and young, which will comprise the nu- lywood as consultant psychologist on Gov. Thomas E. Dewey in 1944. an JOHN EGAN, announcer, WONS cleus of industry history. Idea children's programs. Hartford, Conn., father of girl, Mary- In 1923 Mr. Havrilla had ap- was proposed by Mr. Haverlin last LEROY LAND returns to KCBD Lub- ann Therese. peared as soloist at Carnegie Hall, Tuesday at a luncheon meeting of where he to bock, Tex., as promotion manager, LEWIS KLEIN, WFIL -TV Philadel- came the attention of the New York chapter of the Pion- after discharge from U. S. Air Force. phia staff director, father of boy, Graham McNamee and Elliot Shaw, eers, which unanimously adopted HAL MOON added to station's an- Stephen, Nov. 20. who introduced him to radio in the plan. nouncing staff. 1924. Surviving are his wife, Mrs. AIWA Maripn Munson Havrilla, and a daughter, Constance Havrilla, as- RADIO REACHESlES PEOPLE. . LT. COL. JAMES C. McNAMARA, sociated with the Compton Agency, former news editor, KLAC -AM -TV New York. Hollywood, after 19 months as press advisor to Gen. James A. Van Fleet in Korea, returns to civilian life this month. CBC PLANS SERIES THE RUDY RUDERMAN, New York Daily On Queen's Coronation News, to news desk at WHLI Hemp- NASfIVIIIE stead, L. I. CANADIAN Broadcasting Corp. VIC AVERS, news director and corn - plans an elaborate program series mentator, WAND Canton, Ohio, pre- before and during Queen Elizabeth MARK{ T sented with 1952 award from Canton II's coronation June 2. All Cana- -! Newsmen's Assn. as city's outstand- dian stations are being offered full ing local news reporter. coverage coronation day by CBC EDDIE FENTON to news staff, reporters. W. E. S. Briggs, Andrew Sfi , WCBM Baltimore. Cowan and Matthew Cowan and JULIAN BARBER, newscaster and the British Broadcasting Corp. . special events man with Far Eastern CBC's April - May programming TO 114 Network, AFRS, to WGIV Charlotte, will include six half -hour broad- N. C., as news director. casts by English authorities on DEAN H. NAVEN, news staff, KENT British sovereigns and a series on wx/ Des Moines, father of girl, Jeri persons with major roles in coro- Annette, Nov. 19. nation ceremonies. CBC's Trans- *Cover the 53 counties Canada network will present spe- in middle Tennessee and cial choral and orchestral programs southern Kentucky with AFM 802 Elections during May and its Dominion net- MIX alone! ELECTIONS work will air a weekly one -hour Celebrating a Quarter- Century of Service! at New York Local 802, American Federation of Musi- musical series starting April 21. cians, on Dec. 4 resulted in unseat- The week o/,Tennesseea before coronation CBC l ing of three officers of the incum- will carry BBC sketches on the öCapifo/city bent Blue Ticket with only Charles Queen, the coronation route and NATIONAL REPRESENTATIVE: R. Iucci returned to office as secre- Westminster Abbey, plus talks on GEO. P. HOLLINGBERRY CO. tary. Others elected were Al Man - the event's religious significance. uti, president; Al Knopf, vice pres- Special music commissioned by ABC AFFILIATE 5000 WATTS 980 KC WSIX T91's me .° FM ident, and Hy Jaffe, treasurer. CBC will be aired May 31. Page 62 December 15, 1952 BROA DCASTING Telecasting IDEALLY SUITED TO

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BROADCASTING Telecasting December 15, 1952 Page 63 On All Accounts CBS REPLACES OCTOBER- NOVEMBER BOXSCORE (Continued from page 14) T Dropped P &G Segments STATUS of broadcast station authorizations at the FCC: CBS Radio last week completed its -As of October 31- -As of November 30- South East Chicago Commission program plans for the two quarter- AM FM TV AM FM TV (devoted to better law enforcement hour in the 7 -7:30 p.m. period Total authorized 2,506 641 191 2,513 640 230 and a better community), and a strips Total on the air 2,368 624 114 2,374 626 116 being dropped by Procter & Gamble Licensed (all on air) 2,354 581 98 2,358 583 98 delegate to the Hyde Park -Ken- Dec. 26. Construction permits 152 60 93 155 57 132 wood Community Council, in which on Total applications pending 903 193 963 907 136 957 The Beulah series, using tran- Total applications in hearing 167 5 57 164 5 63 he represents the South Side area Requests for new stations 255 8 840 250 9 836 where he lives. scribed repeats, will be continued 67 193 37 70 Requests to change existing facilities 199 36 He civic improvement in the Mon -Fri. 7 -7:15 segment on Deletion of licensed stations 3 2 0 2 3 0 "pitches" a sustaining basis until a new Deletion of construction permits 1 3 0 1 0 0 as diligently as Realemon, with a sponsor is signed, while Junior persistence and aptitude no doubt acquired on mid- Miss, now a Thursday night half - the World's Fair AP Holiday Scripts he once hour series, will be changed into a WBUZ (FM) PETITION way where had worked as a pitchman. quarter -hour strip and moved, also AP RADIO members will receive 540 kc Amendment Dismissed sustaining, into the Mon.-Fri. 7:15- 10 special Christmas and year-end Speculative about the television 3o p.m. segment now occupied by scripts which can be sponsored. PETITION by WBUZ (FM) Brad- cost, he sees the medium eventually P &G's Tide Show. Plans for re- Package, delivered Dec. 14 -28, will bury Heights, Md., seeking permis- pricing itself out of business if cur- placing an adjacent quarter -hour include a 10- minute Christmas Day sion to amend its application for a rent trends continue, and reiter- series -Club 15, in the Mon -Wed: script; review of 1952's general, new AM station on 1540 kc by ates his position of some years Fri. 7:30 -45 p.m. slot, which Camp- sports and business news, plus fea- specifying 540 kc instead, was dis- back when he was "the only bird bell Soup Co. is dropping Jan. 16- tures on the man and woman of missed by Comr. Eugene H. Merrill out on the limb" on subscription have not been completed, although the year who are selected by AP last week because an initial deci- television. Video, despite its emi- a musical program is contemplated. member stations and newspapers. sion looking toward denial of the nent qualifications as a fine medium 1540 kc application was issued last for advertisers today, puts buyers April. under more and more economic The Bradbury Heights station, stress as costs go up, he explains. Must reading for located in a suburb of Washington, Some form of boxoffice TV could be D. C., is principally owned by Leslie sustained along with commercial L. Altman. He also is principal TV as it is now, he believes, citing Radio and TV executives owner of a suburban transit com- the duality of motion picture houses pany, in whose busses WBUZ which charge admission and also (FM) transit radio is heard. To run film "commercials." Profile of the Advertising Market date there has been only one other Says Mr. Knapp: "As far ahead r application for the newly- opened as I can see," radio will be "useful a new study of today's market for national advertising- 540 kc channel, that of Everett M. and listened to." He doesn't know Dillard, who seeks a new AM sta- if all radio stations will survive, its dimensions, characteristics and potential! tion in Wheaton, Md., another but the medium is more effective Washington, D. C. suburb [BT, now than the "trend of thought Nov. 17]. seems to indicate."

New Business (Continued from page 12) THE SETHNESS Co., Chicago (Twang root beer and Diet -Aide sugar - free beverages), names Tim Morrow Adv., same city. Broadcast media may be used cooperatively at option of local bottlers. Account executive is A. E. FORK.

HOLLYWOOD LIQUEFIER Co. (kitchen appliance) and CHIC LIN- GERIE Co., both How many national advertisers are there? Hollywood (Pandora line), appoint Smith & Bull Adv., that city. ROBERT I. LETHE is account executive. Radio -TV will be How many products do they advertise? used. Who are they? Where are they? How much do they spend? When do they DIAMOND T MOTOR CAR Co., Chicago, appoints Griswold -Eshleman make up media lists? Co., Cleveland. The answers to these and other basic P. H. DAVIS TAILORING Co., Cincinnati, and questions appear in Profile of the Adver- its affiliate, WILLIAM WARREN TAILORING Co., appoint Bozell & Jacobs, Chicago. Account tising Market-a new study just pub- executive is HENRY FLARSHEIM. lished by the Advertising Department of Printers' Ink. lap aopis Some of the information will be familiar to you. More, however, may be a sur- HENRY L. BUCCELLO, assistant to L. E. TOWNSEND, recently re- prise. For never before have the facts tired vice president in charge of advertising, Bank of America, S. F., Printers' Ink and figures of advertising been analyzed named advertising manager. in this way! 205 East 42nd Street, CHARLES F. MOORE, assistant general manager of General Foods Our purpose is to help you more accu- Corp.'s Diamond Crystal- Colonial Salt Div., St. Clair, Mich., named New York 17, New York rately gauge the size of your market and general manager, succeeding J. J. Le CLARE, retired. your selling job, and to show how Print- ers' Ink can help you sell more adver- ALLAN E. ROSS, Goodyear Tire & Rubber Co. of Canada Ltd., ap- tising to national advertisers. pointed advertising manager.

If you do not now have a copy of Pro- HOMER LAUGHLIN, advertising department, Southern Counties Gas file of the Advertising Market, ask your Co., L. A., promoted to advertising manager of newly created separate Printers' Ink man for your copy or write department. on your letterhead to Robert E. Ken- yon, Jr., Advertising Director. WALTER SALA named national advertising manager of Dad's Root Beer Co., Chicago.

Page I64 December 13, 1952 BROADCASTING Telecasting %7 APNEWSa "Natura for New Stations

"In our 2 years of operation, AP news "Our first sponsor requested AP news has produced 20 -25% of our gross ... never any renewal problems." revenue."

Wendell H. Siler Thomas A. Rogers Manager General Manager WRAD WCLT Radford, Va. Newark, Ohio

"Approximately 11% of our air time is "Since we went on the air five years ago,

devoted AP to news programs. They're our we've had a waiting list of sponsors for most salable product. And they stay sold AP news. Our 48 weekly AP newscasts are because they produce results for spon- completely sold out. A typical AP spot has sors. Here's what sponsors say: a rating of 19.2 compared to the nearest Our AP news appeals to all classes of poten- competitor's 2.2. In addition to spot news, tial customers ... Maintains good will with present customers ... Gives us added prestige AP's various feature programs sell readily

... Our most effective advertising ... Brings - much as `Sports Memory,' sponsored

in the traffic ... Exceeds all expectations. " five days a week by a brewery."

For full information on how you can put Associated Press news to work AP Field or write for you and your sponsors, contact your Representative R A D I O D I V I S I O N THE ASSOCIATED PRESS

50 Rockefeller Plaza, New York 20, N.Y.

Hundreds of the country's finest stations announce with pride

"THIS STATION IS A MEMBER OF THE ASSOCIATED PRESS." AMATEUR RADIO ROUND HONORED Sterling Recounts Growth Awarded Armstrong Medal GROWTH of amateur radio since CAPT. J. HENRY ROUND, British II' has been healthy, World War 10. officer whose radio work enabled FCC Comr. George E. Sterling told allied arts the English fleet to intercept the the New York Club meeting Dec. 8. Germans, leading to the battle of "There are today 117,069 li- Jutland in World War I, was censed radio amateur stations, an RAYMOND L. KELLEY, assistant MAX R. SHOHET, director of radio - awarded the Radio Club of Amer- increase of approximately 67% controller, Shure Bros., Chicago, television section, Office of Rent Sta- ica's prized Armstrong Medal Fri- over the number at the end of elected controller and vice president bilization, appointed chairman of na- day at the club's annual banquet in World War II," Comr. Sterling in charge of finance. tional public relations committee, New York. Public Relations Assn. said. He also paid tribute to radio S. L. SPRAGGINS, vice president in American One of the few surviving pio- amateurs for their services in time charge of production, Hoffman Radio NEWARK ELECTRIC Co., Chicago, neers who assisted Marconi in his of disaster. Corp., L. A., has resigned because of has published new parts catalog early work, Capt. Round is well - ill health. R. LESLIE HOFFMAN, titled "The Complete Electronics Ref- known to radio old- timers in this of Book." firm president, assumes duties erence 1905 -7, of TV manufac- country for his service, as general director WARREN GIEFFERS appointed as- ar- Advisory Group Named turing. an operator at the first U. S. com- sistant works manager of civilian mercial radio telegraph station at LEWIS M. CLEMENT, Crosley GLENN E. WEBSTER to General operations, Consumer Goods Div., Div., Avco Mfg. Corp., Cincinnati, Electric Co., Chi- Motorola Inc., Chicago. HANS SCHIFF Babylon, N. Y. He came to New has been named chairman of an cago, as district named to similar post in military York from England to accept the Advisory Group on Reliability of sales manager for operations. award in person. broadcast equip- HAL WSAZ -TV Hunting- Electronic Equipment. Appoint- ment in North and SHRIBER, ment of Mr. Clement, technical ad- ton, W. Va., to Ferris Organization South Dakota, Min- radio program pub- viser to the vice president and nesota, Iowa, Wis- Inc., N. Y., -TV JOSEPH PROPOSAL general manager of Avco, was an- licity firm. consin a n d parts Protests nounced by Walter G. Whitman, of Illinois and In- ADOLPH L. GROSS Assoc., N. ji., Uphold WNYC chairman of the Defense Dept.'s diana. appointed sales representative in New New Hi-Fi Speaker RECOMMENDATION that Research & Development Board. KAYE - HALBERT York area by General Co., N. Y. York City's owned and operated Also named to the group were DISTRIBUTORS station, WNYC, be abolished has Stuart L. Bailey, Jansky &.Bailey, Mr. Webster Inc., Culver City, DICK LUKIN, TV director, WOR -TV virtually all of appoints Electron- been protested in Washington, D. C., consulting radio New York Broadway TV Theatre some 8,000 letters received by the engineer firm, and Frederick J. ics Associates Inc., Honolulu, as dis- show, resigns and will form own tributor in Hawaiian Islands. package -production firm. station, Seymour N. Siegel, the Given, Sandia Corp., Albuquerque. station's director, reported last Among consultants are Albert F. WILLIAM H. BOEDEKER Jr. named r_ assistant to LOUIS J. sales week. Murray, consulting radio engineer, COLLINS, director for Capehart - Farnsworth, L f11412//IFRt City Controller Lazarus Joseph, and Joseph A. Chambers, Phoenix Fort Wayne, Ind. who made the recommendation sev- Motorola Research Lab. was Group EDWARD TRUDDEAU appointed PICKERING & Co., Oceanside. N. Y., eral weeks ago to save the city the set up to seek methods of improv- merchandise manager for popular and announces production of new Model station's annual operating budget ing reliability of military elec- folk records department of Columbia 260 turn -over pickup with output of majority tronic of $315,000, said a large devices. Records, N. Y. 30 millivolts at 10 cm per second. of the 3,000 letters he received GENERAL ELECTRIC Co., Syracuse, urge that the station be retained. N. Y., announces manufacture of new But he added he .has not modified series of diffused junction germanium his position. rectifiers for use in computers, magnetic amplifiers, and TV receivers. WNYC broadcast 12,947 hours in Included are Models 4JA1A1, 4JA1A2, 1951 at a cost of $22 per hour, a 4JA1A3, and 4JA2A4. lower cost than in 1950, Mr. Siegel SHALLCROSS Mfg. Co., Collingdale, said in an earlier letter accompany- o = Pa., announces production of line of ing the annual report of the Mu- precision wirewound resistors which nicipal Broadcatting System. are hermetically sealed in ceramic for The reduction in cost -per -hour Results c. You Can't Get in the stable performance under wide tem- was attributed to "an improvement perature variations and high humid- in operating efficiency." RURAL MIDWEST with a ity. Resistors are designated RB10A, RBI1A, RB12A, RB13A and RB14A. Mr. Siegel said the city's broad- "Two Legged Stool" Schedule RCA VICTOR, Camden, N. J., an- casting unit "was largely instru- nounces production of Forbes Model mental in the design and establish- KMA offers impact in 140 RURAL counties in Iowa, 2XF91, new combination static -free ment of the civil defense communi- Nebraska, Missouri and Kansas.... 21/2 million farm AM -FM table radio. Separate dials cations systems of the city" in are employed for AM and FM tuning. and small town listeners who are NOT reached by 1951; that WNYC increased its Omaha -Des Moines schedules. share of audience in many periods They live in 1705 cities, towns, and hamlets and on 1' eh !cQI of the broadcast day despite TV hundreds of thousands of farms. They prefer the JAMES W. ROBERTSON named chief competition; that WNYC -FM KMA type of midwest programming. engineer, WROV Roanoke, Va. maintained third place in popular- EARL HUFF, WBAP -TV Ft. Worth, ity among the city's 19 FM stations Tex., to KTBC -TV Austin, as assis- in the area; and that the Television PULSE PROVES IT! tant chief engineer. Film Unit produced several films In 23 rural Iowa, Neb- ing 234 quarter -hours J. P. GILMORE, assistant coordinator "which have enjoyed an expanded raska and Missouri coun- each week-more than of engineering projects and services demand from commercial television at CBC Montreal, named assistant stations " ties, KMA was the MOST - ALL other stations heard coordinator of TV for CBC, succeeded ... LISTENED-TO station dur- in this area combined. by J. E. BUBREUILL, supervising He also noted that the city is engineer of CBC at Montreal. applying for a television station.

THE No. 1 AMPLITEL Inc., New York, has an- SHOULD plastic props, designed by FARM STATION A5000 WATTS nounced availability of new master art director Furth Ullman for a re- K M 960KCT1 amplified TV antenna system for own- cent production of Colgate Comedy in ers of apartment buildings, hotels, in- Hour on NBC prove successful, future SHENANDOAH, IOWA stitutions and TV service organiza- programs will switch from wood and THE No. 1 Represented by tions. Equipment also is available to AVERY- KNODEI, INC. local TV servicing organizations and papier -mache to the acetate product FARM MARKET for its props. Plastic can be painted, s_ electrical contractors to whom Ampli- tel extends engineering and Metal - flame -proofed, is very durable and MAY BROADCASTING COMPANY lation counsel. when dipped in a solvent is pliable. t-' Page 66 December 15, 1952 BROADCASTING Telecasting DECEMBER 15, 1952 GASYIN

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ASK FREE & PETERS for availabilities... in New York, Chicago, Detroit, Atlanta, Fort Worth, Hollywood. KRON -TV offices and studios in the San Francisco Chronicle Air view of Coit Tower atop Telegraph Bldg., 5th and Mission Streets, San Francisco. Hill. From "The Hill" early -day San An NBC Affiliate, KRON -TV is owned and Franciscans watched for ships entering operated by the San Francisco Chronicle. It the Golden Gate has pioneered in San Francisco TV (Channel 4) since November 15, 1949.

Page 68 December 15, 1952 BROADCASTING Telecasting DECEMBER 15, 1952

CROSLEY IS GRANTED FCC Okays Channel Changes CLEAR and unconditional grants sible similar action in the WGAL- WLWD, from Ch. 2 to Ch. 5, and be insignificant [BT, Oct. 27]. to the Crosley Broadcasting Corp. TV Lancaster, Pa., and WDEL -TV WLWC, from Ch. 3 to Ch. 4. Commission's action in sending TV stations to change to new fre- Wilmington, Del., case. These Also at that time, WGAL-TV was Crosley and Steinman notification quencies and higher power were Steinman -owned stations also were granted conditional authority to of a need for a hearing last Sep- made by the FCC last week. The informed by the FCC that due to change from Ch. 4 to Ch. 8. At the tember- brought objections from Commission raised the question of the question of overlap between moment, this switch is in litiga- Comr. George E. Sterling. He ar- overlap among the three Crosley them on their new frequencies tion, based on appeals to the Fed- gued that any overlap conditions TV outlets -WLWT (TV) Cincin- (they were among the 30 TV sta- eral courts by WLAN Lancaster, were caused by the FCC's new nati, WLWD (TV) Dayton and tions required to change channels) applicant for Ch. 8. engineering regulations and not by WLWC (TV) Columbus Sep- and with higher power -last a hearing In the Crosley cases, the FCC the applicants. tember [BT, Sept. 22]. was necessary [BT, Sept. 22]. In the Crosley grants last week, This is considered the first major contended that there would be over- Following that action, WDEL- lap of the Grade A service between FCC Chairman Paul A. Walker case in which the intent of the TV withdrew its application for and Comr. Frieda B. Hennock dis- McFarland Act changes to the the Cincinnati and Dayton stations, sented. higher power, thus eliminating the and overlap of Grade B service Communication Act was carried overlap Chairman Walker issued the dis- situation with its sister between all three stations. out successfully. The McFarland WGAL -TV station. sent, in which Miss Hennock con- Act provides that the Commission In its response to the Commis- curred, stating: notify an applicant when it cannot At the time the question of over- The authorizations that have been lap among the Crosley stations sion's "McFarland letter," Crosley granted to Crosley today condone a far grant a request without a hearing. stressed that this particular ques- greater amount of overlap than has to arose, the Commission condition- ever been previously authorized by this Purpose is give the applicant tion had been investigated by the the opportunity to answer the ob- ally granted them changes in fre- Commission. Operation of the three FCC in 1947 Crosley stations in such close prox- jections, or make changes in the quency as required by the Sixth at the time of the imity with maximum power is a re- Report and Order. WLWT was WLWD and WLWC grants and jection of the underlying principles of application, in order to obviate the the Commission's multiple ownership 4 need for a hearing. changed from Ch. to Ch. 5; that the overlap had been found to rules .. . Free -Lift Involved The three Crosley -owned Ohio stations were required to change Oral Argument Is Set wavelengths in accordance with ABC-UPT FUSION reshuffles in the light of the new allocation table and new separa- THE FCC ordered oral argument Commission otherwise. tures to United Paramount Theatres Inc. Latter was formed as the theatre tion criteria formulated by the FCC on the significant ABC - United Only exceptions to the initial de- company after the 1949 Supreme Court last April in its Sixth Report and Paramount Theatres merger last cision were filed by the Broadcast decision ordering motion picture producers to divest themselves of their Order [BT, April 14]. The week. A five -hour hearing was Bureau [BT, Dec. 1]. DuMont exhibition holdings. changes applied also to 27 other TV scheduled for Jan. 5. filed exceptions to the merger and 3. Licenses for DuMont owned WTTG (TV) Washington and WDTV (TV) stations. The week also saw DuMont file other findings, but understandably Pittsburgh. Success of Crosley in convincing replies to the Broadcast Bureau's did not object to the control find- 4. Question whether Paramount Pic- ings Dec. 8]. tures' 25.5% interest in DuMont con- the Commission that a hearing on exceptions to Hearing Examiner [BT, stituted control of the latter company. overlap was not necessary is pre- Leo Resnick's initial decision last Argument before the Commission 5. Approval of the merger of ABC sumed to be a forerunner of pos- month which approved the merger, en banc on Jan. 6 was scheduled with UPT, to form a new American to give of Broadcasting -Paramount Theatres Inc. as well as license and transfer each the parties one 6. Approval of the sale of WBKB to approvals of other parties in the hour. CBS for $6 million upon approval of the merger of ABC and UPT, which BLACKBURN TO GEYER case [BT, Nov. 17]. Paramount Pictures Set would result in the new AB -PT com- The Broadcast Bureau filed oppo- PanY owning two stations in Chicago. Resigns NBC -TV Post First scheduled is Paramount ABC also owns WENR -TV there., BLACKBURN has re- sitions to the initial decision in NORMAN virtually all its aspects. Pictures. Next on the list is Du- Mr. Resnick approved all the resigned as West Coast director of Mont, followed by UPT, ABC and quests in a 140 -page document. television, NBC -TV, to join Geyer One of the issues in the case The merger was the question of whether Para- finally the Broadcast Bureau. contract between Adv., New York, as vice president Twenty minutes is reserved for ABC and UPT terminates if not and director of mount Pictures controlled DuMont if desires approved by the FCC by next June the light of FCC regulations by WSMB New Orleans it radio and televi- in to participate. 23. sion, it was an- virtue of its 25.5% stock owner- Although CBS would seem to ship in the manufacturing- telecast- CBS, which is buying UPT's nounced lastweek. for $6 mil- have clear sailing- for the acquisi- ing firm. The examiner found that WBKB (TV) Chicago, Mr. Blackburn lion, notified the tion of WBKB if the merger is it did not. Commission that has been with it was filing no papers and did not approved, it has an additional NBC since 1948 Although strong hope had been care to participate in oral argu- hurdle. Pending before the Com- a n d previously held by most of the parties to the ment. mission is an application for Chi- case that oral argument would not was vice presi- The involved Paramount case, cago's Ch. 2 by Zenith Radio Corp., in charge be necessary, protests to approval dent of which ran for 90 days [BT, Jan. which has an experimental station the Hollywood of- of the merger by Sen. Charles W. occupying that frequency. WBKB, to 21 et seq.], included the following Mr. Blackburn fice of J. Walter Tobey (R -N. H.), scheduled be issues: now on Ch. 4, is due to move to Thompson C o., chairman of the radio -TV powerful 1. License renewals of KTLA (TV) Ch. 2 under the FCC's Sixth Report where he supervised the Lux radio Senate Interstate & Foreign Com- Los Angeles, WBKB (TV) Chicago and and Order which required 30 oper- program, Kraft Music Hall, Elgin merce Committee, and by Sen. WABD (TV) New York. 2. Approval of the transfer of con- ating TV stations to change wave- Holiday shows, and the first com- William Langer (R -N. D.), due to trol of the Los Angeles station from lengths. mercial television programs of the head the important Senate Ju- the old Paramount Pictures Inc. to the new Paramount Pictures Corp., and of In October, CBS asked the Com- Southern California Appliance Dea- diciary Committee [BT, Dec. 8], WBKB and a half interest in WSMB lers' Assn. were believed to have swayed the New Orleans from old Paramount Pic- (Continued'on 'page 86) BROADCASTING Telecasting December 15, 1952 Page 69 NOTRE DAME TV KGMB -TV DEBUT Profit Would Aid Programs NCAA POLICY Regular Programming Begun NOTRE DAME U. seeks a com- Big 10 Prefers Region Plan mercial rather than a noncommer- KGMB -TV Honolulu has begun reg- c'al educational TV channel to pay THE BIG 10 conference of the Na- ular program service. for the extensive, high -quality pro- tional Collegiate Athletic Assn. has A CBS -TV affiliate on Ch. 9, gramming school officials want, ac- voted to continue its support of the KGMB -TV covers an area in which cording to the Rev. Edmund P. nationally controlled telecasting plan adopted some 86,000 families live. KGMB- J.vice. C. S. C. He is secretary - by NCAA, but has gone on TV officials predicted that 5,000 treasurer of the university's sub - record as preferring a sets would be in use in Honolulu 'idiary company which is looking regional administration of the pro- in mid -December. for a commercial uhf channel. gram. Big 10, comprised of 10 large While KGMB -TV is a primary Fr. Joyce told BROADCASTING TELECASTING the South Bend, Ind., midwestern schools, met in Chicago CBS -TV affiliate, it also holds affili- for a two -day session to discuss ation agreements with NBC -TV and catholic institution would operate its TV station as a profit- making television policy, along with other ABC -TV. matters, after an earlier day -long outlet is owned and operated subsidiary and would expect to pay The federal and state taxes, putting meeting of the conference televi- by the Hawaiian Broadcasting Sys- MESSRS. Lindemann, Worrall and sion committee. tem which has operated KGMB in profits into plant and program- Evans (l to r) discuss final details ming. The Adoption of a regional system of Honolulu since 1930 and KHBC in subsidiary, Michiana prior to KGMB-TV's debut. Telecasting filed control over football telecasts may Hilo. just In Coro., has with background is KGMB -AM tower FCC for Ch. 46 at South Bend be proposed on the floor of the Among station officials are J. atop of which is located a television [BT, Dec. 1]. NCAA convention next month by Big 10 Howard Worrall, president; C. E turnstile. Estimated construction cost of delegates, depending upon Richard Evans, vice president - the station is $400,000. Fr. Joyce, acceptance of the group's senti- general manager; Wayne Kearl, who also is executive vice president ments by the NCAA Television sales and sales promotion man- TUBE CLINIC of Notre Dame U., said the station, Committee. It controls all subject ager; Melvin B. Wright, merchan- if granted, probably would affiliate matter introduced from the floor. dising director; Robert Costa, pro- GE Sponsors at Boston with a commercial network to add A regional plan such as is gram director, and Ernest Linde- MORE THAN a hundred design entertainment to a TV schedule of favored by the Big 10, which suggested this type of organization mann, chief engineer. engineers representing 27 Boston - educational, cultural and public to The station operates on an STA area electronic manufacturing service activities. NCAA a year ago, would eliminate with a 500 w RCA transmitter. firms attended a tube application There is no direct link between networking automatically. Impli- Next year, it plans to place into clinic program meeting sponsored the proposed video station and the cation of this position is that telecasts of a football game from a Big operation a more powerful trans- by General Electric Co.'s Tube Notre Dame football team's suc- r mitter atop 3,200 -foot Mt. Kona- Dept.. at Boston's Hotel Shelton cess on television, Fr. Joyce said. 10 stadium would not be aired out- huanui. Official debut date was last Thursday. Notre Dame is opposed to the Na- side the line of the Big 10 district, one of Dec. 1. Under discussion at the meeting tional Collegiate Athletic Assn.'s eight in NCAA. were electronic tubes for uhf TV, present system of controlled system radar, military aircraft and other of telecasting football games, but Local Option Wanted applications. does not plan to resign from the The TV committee of the Big 10 POLLER REPLIES The meetings, according to W. NCAA. seeks local jurisdiction on thé basis Hits WIBG Protest Hayes Clarke of Clifton, N. J., that a national group cannot know eastern regional manager for GE the individual problems of each LOU POLLER, competing with equipment tube sales, are to give 'FULL NELSON' school and each district. A Big 10 WIBG for uhf Ch. 23 at Philadel- engineers information on tube de- Fells KOB -TV Sportscaster spokesman said the conference has phia, filed a reply with the FCC velopments and on tubes in elec- made no specific plans which could Dec. asking denial of the latter tronic equipment design. COMMOTION reigned at KOB -TV be effected under a regional control appli nt's Nov. 19 petition [BT, Other GE representatives at the Albuquerque, N. M., on the evening system, and that if such a plan Nov. 24] requesting the FCC to meeting, besides Mr. Clarke, were of Dec. 4 and it took the station were to be adopted by NCAA it refus to accept the Poller appli- H. W. Barber of Clifton, eastern two hours' to get its programming would be up to the Big 10 at that catio . regional sales representative for back on schedule - thanks to a point to blueprint a workable pro- Mr. Poller, through Philip M. the GE Tube Dept.; E. C. White sportscaster who had to be "con- gram. This program could range Baker, his Washington attorney, of Schenectady, N. Y., industrial vinced" and a wrestler who didn't from a complete blackout of live argues that a hearing will provide specialist for GE equipment tube know his own strength. TV to a fee system and a pre- "ample opportunity" for examining sales; W. E. Cronburg, Schenec- The occasion was KOB - TV determined number of outlets Mr. Poller's financial qualifications, tady, and F. W. Tietsworth, Clif- sportscaster Charlie Teas' regular which could carry game schedules. which WIBG questioned in its peti- ton, commercial engineers for the program, In the Locker Room. Mr. In general, the Big 10 favors tion. To WIBG's questions con- eastern region, and E. O. Van Teas invited wrestler Reggie Las - NCAA's 1952 plan of controlled cerning an oral agreement by which Deven, Syracuse, N. Y., commercial owski to appear as guest. The idea video with the exception of the Jules Yellin was to loan Mr. Poller engineer for germanium products. was to publicize a mat benefit. sellout feature, which provided $400,000 at 5% interest plus a 20% The sportscaster and wrestler that a game could be telecast share in the station, Mr. Poller agreed to demonstrate the full locally if the boxoffice were sold is one replied that Mr. Yellin only RCA EXPERIMENT Nelson to televiewers but Mr. Teas out; some 16 games this past sea- source for financing the proposed made it plain that, "When I say son were put on the air as a result Poller station, and that "it is not Transistor Used in Vhf stop, you release the hold." The of sellouts. at all uncommon for one man with WHAT is believed to be the first hold was applied and later Mr. Teas Big 10 Television Committee, which money to join forces with another use of a transistor in vhf radio slumped to the floor, out cold. The met for a full day, included the con- transmission was reported by the wrestler explained that his knuckles ference commissioner, K. L. (Tug) having proven ability." Wilson; Fritz Crisler, U. of Michigan; Tube Dept. of RCA. A transistor swelled up and he couldn't go, Mr. Poller defended his agree- let Dick Larkins, Ohio State; Doug Mills, is a tiny amplifying device built despite two minutes of prying by ment with WIP Philadelphia, U. of Illinois; Ted Payseur, North- around a speck of germanium crys- two other participants. western U., and Chuck Flynn, U. of whereby WIP would share its an- tal, which performs some of the Ray Jacobs, KOB - TV control Illinois, representing athletic pub- tenna site for its Ch. 29 station functions of an electron tube. board operator, rushed into the licity directors. granted Nov. 24 [BT, Dec. 1], Although the historic radio com- studio in a bid to resolve the com- The Big 10 was the first college with the Poller outlet on Ch. 23. munication was conducted on an motion -and forgot the time. As a conference group to take action on He dismissed WIBG's statement experimental basis with home -made result, the program ran 90 seconds the television problem, and in 1949 describing its attempt to obtain a equipment, it was performed as a over and there was no commercial. ordered a complete blackout on live grant since 1945, saying, "The regular amateur transmission and Mr. Teas appeared later on KOB- television. An advocate of film, enabled the station to TV's Jonny G however, the Big 10 has fact" that WIBG to vigor- transistor Show to convince encouraged "failed contact three licensed "ham" radio viewers he wasn't badly hurt. numerous film features and has re- ously prosecute the application it operators in the New Jersey area, KOB -TV insists it wasn't a stunt. cently appointed Sportsvision Inc. filed in 1946 puts it in no better the RCA Tube Dept. reported. One Stiff -necked Mr. Teas isn't nodding of Los Angeles and Chicago as its positi n than any other applicant of the stations contacted was more assent nor shaking disapproval official TV film producer and sell- for T facilities." than 25 miles away. these days. ing organization. Page y0 Decem.5e7 15.. 1952 BROADCASTING Telecasting L A. UHF 6KANT Among Seven New CPs Issued LOS ANGELES, the nation's fourth In other actions last week, the vision, Monroe, La., because he felt have conducted for five years, to largest city and already with seven Commission: the Commission should delay action this bigger experiment in ascer- operating vhf stations -more than Granted construction permits on the application one week in taining whether a commercial uhf any other city in the world -was to the three Crosley stations to order to examine additional in- station can compete with vhf in a granted its first commercial uhf change channels and increase formation. saturation market." outlet by FCC last week. Permittee power, pursuant to show cause Earlier in the week, Mr. Poole, No target date has been set for is John Poole, uhf experimenter orders in the TV proceedings (see the Los Angeles uhf Ch. 22 grantee, the new commercial uhf permittee, and owner of KBIG Avalon, Cata- story, page 69). dismissed his applications for uhf which is to have call letters of lina Island, Calif. Denied a request 'by WOR- outlets in Bakersfield, Salinas and KPIK, according to Mr. Poole. A Mr. Poole's purchase of KSJV TV New York that its pending Stockton, Calif. He still has appli- General Electric 50 kw transmitter Sanger, Calif., pends FCC approv- application for power increase be cations pending for Sacramento has been ordered, he said, but deal. removed from the Group D process- and Fresno, Calif. livery may first be made on a 12 In all, seven new station con- -. ing line and be acted upon Mr. Poole has been conducting kw unit using the Klystron tube. struction permits were announced promptly. However, the FCC uhf propagation tests with In this event, interim operation will last Wednesday. granted in part its request for KM2RAZ, experimental TV station be undertaken, he said. In making the Los Angeles special temporary authorization to atop Mt. Wilson in Los Angeles. Although the grant to Mr. Poole FCC In grant, skipped down its Group operate with effective radiated New York last Thursday he said was the first commercial uhf au- B -2 processing line from No. 160 power of 88 kw visual, 44 kw that uhf experimentation will thorization in Los Angeles, it is the (Philadelphia, where WIP got uhf now aural, between midnight and 6 be transferred from the purely second uhf construction permit to Ch. 29 fortnight ago) to No. 170 - a.m., for six months. WOR -TV be given the West Coast city. The the end of the Group B -2 line. technical aspect to the economic sought . same effective radiated and promotional. first grant was awarded to the The Commission thus passed power fulltime. Allan Hancock Foundation, U. of over applications from Detroit, Proposed to assign vhf Ch. 13 Mr. Poole said that immediate Southern California, for uhf Ch. Baltimore, Cleveland, Cincinnati, -deleted from Macon, Ga., because efforts will be made to induce the 28. Columbus, Atlanta, Chicago, Wash- it did not meet the 190 -mile min- public to convert its vhf sets with ington and New York, where com- Vernon A. Nolte, WHIZ Zanes- imum assignment spacing to uhf tuner strips. Perhaps when ville, Ohio, general parative hearings will have to be - manager, said Warner -Robins, Ga., slightly more 100,000 sets are capable of tuning Southeastern Ohio Television Sys- held since there are competitive than 15 miles from Macon. uhf in the Los Angeles area, the applications for all available chan- tem expects to be operating on its Adopted an order finalizing station will begin full -time opera- uhf Ch. 50 by April 1. The station nels. proposed rule making so as to add tion, he added. will use RCA equipment; repre- ' Two grants were made last week uhf Ch. 62 to Princeton, Ind. As- to Tacoma, Wash., which is in signment is effective 30 days after "Our immediate desire," Mr. sentative and network have not Group B -3, No. 173. Tacoma is publication in Federal Register. Poole declared, "is not to sell time, been selected yet, Mr. Nolte said. about 20 miles from Seattle, where Comr. Eugene H. Merrill dis- but to convert the technical ex- Howard E. Griffith, president of KING -TV is located. sented in the grant to Delta Tele- perimentation in uhf which we (Continued on page 84) TV grants last Wednesday boosted total construction permits issued since July 11 to 144. Of these, 10 are noncommercial educa- Three Under UTP tional grants. FILM FIRMS UNITE Here are last Wednesday's new THREE organizations joined to- company that has its own lot, the Standard Transcription Services grantees: gether last week to form an all - announcement said. with Mr. Blink. Zanesville, Ohio (City priority purpose firm which will distribute New film properties for national Mr. Blink, executive vice presi- Group A -2, No. 107) - Southeastern and produce television films on a and syndicate sponsorship be Television (WHIZ), will dent and co- founder of UTP, will Ohio System national, regional and local level, soon. will granted uhf Ch. 50, effective radiated announced They augment continue in the same capacity and power 91 kw visual and 52 kw aural, with Willson M. Tuttle as president UTP's present distribution cata- as the company's treasurer. He antenna height above average terrain [CLOSED CIRCUIT, Dec. 1]. logue, which, spokesmen said, rep- has been in radio since 1926. resents a total investment of more 530 ft. United Television Programs Inc. Mr. general Monroe, La. (City priority Group than $10 million in TV film prod- Frye, manager for announced its plan for such an as- Studio Films, will be vice presi- A -2, No. 112) -Delta Television Inc., sociation with Gross-Krasne Pro- ucts. In addition to Gross -Krasne's granted 43, dent in charge of sales for the new uhf Ch. effective radiated ductions Inc. and Studio Films Inc. Big Town series and studio tele- power 77 kw visual, 44 kw aural, an- scriptions the present UTP offer- organization. tenna height above average terrain The affiliation, described as the "biggest news in TV in '53," will ings include Bing Crosby's Royal Mr. Costello, president and 320 ft. in Danville, Ill. (City priority Group bring distribution, production, and Playhouse, Parsonnet's Hollywood founder of Studio Films 1950, A -2, No. 115) -Northwestern Publish- financial interests of the three Off Beat, Kling Studios' Old Amer- recently purchased the Snader ing Co. (WDAN), granted uhf Ch. 24, companies all under the United ican Barn Dance, and many others. Telescription Library of more than 800 short subjects, which, combined effective radiated power 19 kw visual, Television Programs banner. The The new board of directors of 9.5 kw aural, antenna height above is to in- with the company's original li- recent purchase by -Krasne the combined companies average terrain 420 ft. Gross clude Gerald brary, was described as dominating Birmingham, Ala. (City priority of California studios makes this King, Willson M. the TV musical film field. Group B -2, No. 157)-Johnston Broad- combination the only television o n casting Co. (WJLN), granted uhf Ch. Tuttle, Milt Mr. Gross, former producer and 48, effective radiated power 230 kw Blink, Ben Frye, executive producer for Universal visual, 120 kw aural, antenna height Sam A. Costello, Pictures and RKO, has a num- above average terrain 650 ft. Philip N. Krasne ber of motion picture credits, Los Angeles, Calif. (City priority and Jack J. among which are "The Enchanted Group B -2, No. 170) -John Poole Gross. Broadcasting Cottage," "I Married a Commu- Co. (KBIG Avalon), Mr. Tuttle, nist," "The Big Steal," and others. granted uhf Ch. 22, effective radiated president of power 540 kw visual, 320 kw aural, as Mr. Krasne has been engaged in antenna height above average ter- UTP, resigned vice president in independent film production from rain 2,930 ft. Mr. King 1950, and produced the Tacoma, Wash. (City charge of radio 1936 to priority Group Chan" and "Cisco Kid" B -3, No. 173) -Tribune Publishing Co. and television and as member of "Charlie (KTNT), granted vhf Ch. 11, effective the board of directors of Ruth - series along with other feature radiated power 29.5 kw visual, 15 kw rauff & Ryan, New York, in order films. In 1960 he launched one of aural, antenna height above average to take the new post. the first TV films series based terrain 450 ft. Mr. King, president and upon "Cisco Kid" and in 1952 Tacoma, Wash. (City priority co- Group founder of UTP in 1950, is being formed Gross -Krasne Inc. with Mr. B -3, No. 173) -KMO Inc. (HMO), Gross. granted vhf Ch. 13, effective radiated named chairman of the new organ- power 115 kw visual, 58 kw aural, ization's board of directors. He Film production for UTP will antenna height above average terrain L. to r: Messrs. Blink, Tuttle and was associated with Warner Broth- be supervised by Messrs. Gross and 560 ft. Frey in conference last week. ers until 1933 when he organized Krasne. BROADCASTING Telecasting December 15, 1952 Page 71 Downerd Rd., Zanesville. Geographic temporary authorization to operate with coordinates 39° 55' 42" N. Lat., 81° 59' transmitter output power of 1 kw vis- 06" W. Long. Transmitter DuMont, an- ual, 0.55 kw aural. and waiver of Sec. tenna RCA. Legal counsel Dow, Lohnes 3.687 of Rules (transmitter and associ- r & Albertson, Washington. Consulting ated equipment technical standards). television grants and applications engineer Craven, Lohnes & Culver, Effective from Dec. 15 to May 22. Washington. Principals Include Man- Those with FCC Dec. 5 Through Dec. 11 ager and General Partner Clay Littick EXISTING STATIONS Digest of Filed (25 %), secretary -treasurer and 48.9% owner of Zanesville Pub. Co. which Changes Granted Grants Since April 14: owns 60% of Southeastern Ohio Bcstg. WOR -TV NEW YORK CITY-General Co., licensee of WHIZ Zanesville; Gen- Teleradio Inc. Granted in part request VHF UHF Total eral Partners: Orville B. Littick (25 %). for special temporary authorization to and 49.3% owner of Zanesville Pub. 88 visual 39 95 134 operate with ERP kw (in- Commercial Co.; Arthur S. Littick (25 %), and 1.8% crease from 22 kw visual) from mid- Educational 2 8 10 interest in Zanesville Pub. Co.; Ernest night to 6 a.m. for period of six months. B. Graham (15 %), and owns 20% in- FCC denied request that WOR -TV Total 41 103 144 terest In WHIZ licensee firm; Clarence pending application for fulltime In- A. Graham (10 %), and owns 20% of creased power be removed from Gr. D Commercial television stations on the air 117 1 118 s WHIZ licensee firm. [For application, processing line and a c t e d upon see TV Aet,mcaTIONs, B.T, June 30, Oct. promptly. Includes XELD -TV Matamoros (Mexico) -Brownsville. 20.1 City priority status: Gr. A -2, No. 107. WABD (TV) NEW YORK CITY-Al- Applications Filed April 14: len B. DuMont Labs. Inc. Granted spe- Since TACOMA. Wash. - Tribune Publish- cial to ing Co. (KTNT). Granted vhf Ch. 11 temporary authorization test New Amended VHF UHF Total color television transmission with call (198 -204 mc); ERP 29.5 kw visual, 15 kw letters KE2XND using WABD facilities Commercial 632 323 536 418 9552 aural; antenna height above average terrain 450 ft., above ground 287 ft. for period of six months. Educational 19 5 14 19 Engineering conditions. Estimated construction cost $188,000, first year oper- NEW APPLICATIONS Total 651 323 541 432 9742 ating cost $75,000, revenue $100,000. Stu- dio and transmitter location 1701 S. 11th PINE BLUFF, Ark.-Central -South 7 (174 z One applicant did not specify channel. St. Geographic coordinates 47° 15' 06" Sales Co., vhf Ch. -180 mc); ERP N. Lat., 122° 27' 34" W. Long. Transmit- 24.5 kw visual, 12.25 kw aural; antenna ,. Includes 144 already granted. ter and antenna GE. Legal counsel height above average terrain 510 ft., & above ground 537 ft. Estimated con- Dow. Lohnes Albertson, Washington. $248,445, 115. engineer Alvin H. Barnard, struction cost first year oper- Processing on city priority status Gr. A -2 line has extended to city number Consulting ating cost $168,000, revenue $216,000. Processing on city priority status Gr. B -3 line has extended to city number 173. Portland, Ore. Principals of Tribune Publishing Co., owner of Tacoma News Post office address 1850 South Boulder, Tribune, include President Frank S. Tulsa, Okla. (temporary); general offices Baker (62.6%); Vice President Elbert 201 North Second St., Fort Smith, Ark. Studio and transmitter location 4600 W. NEW STATION GRANTS President Frank E. Tripp; Treasurer H. Baker H; Treasurer George F. Rus- Herbert W. Crickshank; Secretary Lynn sell; Secretary Charles B. Welch; Alton Sixth Ave., Pine Bluff. Geographies F. and 63 ;4% coordinates 34° 13' 21" N. Lat., 92° 93' Listed by States N. Bitner; Director Paul Miller; Assist- Baker (12.46%). president 06" W. Long. ant Secretary Clayton Gallagher, and owner of Eugene (Ore.) Register -Guard Transmitter and antenna BIRMINGHAM, Ala.-Johnston Bcstg. Assistant Secretary Thomas V. Taft. and KERG Eugene; Elbert H. Baker Jr. GE. Legal Counsel Spearman & Rob- Co. (WJLD). Granted uhf Ch. 48 (674- erson. Washington. Consulting engi- Frank E. Gannett Newspaper Founda-. (12.46 %), president of Locke Machine neer 680 mc); ERP 230-kw visual. 120 kw Won Inc. owns 66% of Gannett Co. Inc. Co., Cleveland, Ohio, and Louise B. Paul Godley Co., Upper Montclair, aural; antenna height above average Hastings (12.46 widow. Address: N..J. Principals include President John ground 331 stock. Address 17 -19 West North St.. %), T. Griffin (41.67 %), terrain 646 ft., above ft. Danville. [For application. see TV '711 St. Helens Ave., Tacoma 1, Wash. Vice President Engineering conditions. Estimated con- TV APPLICATIONS, James C. Leake (41.67%), Administra- APPLICATIONS, B.T, June 9.] City prior- [For application, see tive Vice John (10 %) struction cost $234.578; first year oper- ity status: Gr. A -2, No. 115. B.T. June 16.1 City priority status: President Esau ating cost $200,000; revenue $200,000. Gr. B -3, No. 173. and Secretary -Treasurer Bryan Mathesr Post office address Box 147, Bessemer, MONROE, La. -Delta Television Inc. (6.66%). Applicant is licensee of KTUL- Ala. Studio and transmitter location Granted uhf Ch. 43 (644 -650 mc); ERP TACOMA, Wash. -KMO Inc. (HMO). AM-FM Tulsa, KFPW -AM -FM Fort 1817 11th Pl. South, Birmingham, Ala. 77 kw visual. 44 kw aural; antenna Granted vhf Ch. 13 (210 -216 mc); ERP Smith, Ark., and KOMA Oklahoma Geographic coordinates 33° 29' or N. height above average terrain 319 ft., 115 kw visual, 58 kw aural; antenna City, Okla, and applicant for new TV Lat., 86° 4W 35" W. Long. Transmitter above ground 332 ft. Engineering con- height above average terrain 560 ft., stations in Muskogee, Okla. (vhf Ch. and antenna GE. Legal counsel Pehle, ditions. (Comr. Eugene H. Merrill dis- above ground 400 ft. Engineering con- 8). Springfield. Mo. (vhf Ch. 3), and Lesser, Mann, Riemer & Luxford, Wash- sented.) Estimated construction cost dition. Estimated construction cost Oklahoma City (vhf Ch. 9). City pri- ington. Consulting engineer Craven, $195,236, first year operating cost $135,- $341,945, first year operating cost $240,- ority status: Gr. A -2, No. 119, Lohnes and Culver, Washington. Prin- 000. revenue $135.000. Post office address 000, revenue $250,000. Studio location cipals include George Johnston (40 %) 3708 De Siard St., Monroe. La. Studio to be determined. Transmitter Dash STOCKTON', Calif. -San Joaquin Tel- and George Johnston Jr. (60 %). [For and transmitter location NE of railroad Point. Geographic coordinates 47° 18' ecasters (KSTN), uhf Ch. 36 (602 -608 application, see TV APPLICATIONS, B.T, crossing on Forsythe Ave. Geographic 20" N. Lat., 122° 24' 56" W. Long. Trans- mc); ERP 145 kw visual, 77 kw aural; July 7.] City priority status: Gr. B -2, coordinates 32° 31' 59" N. Lat., 92° 06' 40" mitter and antenna RCA, Legal coun- antenna height above average terrain No. 157. W. Long. Transmitter DuMont, antenna sel Bingham, Collins, Porter & Kistler, 306 ft., above ground 326 ft. Estimated GE. Legal counsel Kirkland, Fleming, Washington. Consulting engineer Mil- construction cost $228,050, first year op- LOS ANGELES, Calif. - John Poole Green. Martin & Ellis, Washington. lard M. Garrison, Washington. Princi- erating cost $200,000, revenue $250,000. Bcstg. Co. (KBIG). Granted uhf Ch. 22 Consulting engineer Commercial Radio pals include Carl E. Haymond (93.3 %). Post office address KSTN, Clark Hotel, (518 -524 mc); ERP 540 kw visual, 320 kw Equipment Co., Washington. Principals principal owner of KMO and KIT -AM- Stockton, Calif. Studio and transmitter aural; antenna height above average include President Howard E. Griffith TV Yakima, owner of Foster Freeze location at Sutter and Market Streets. terrain 2,930 ft., above ground 146 ft. (49 %), owner of Griffith Electric Co. Stores. Nos. 5 and 118, Long Beach, immediately south of Clark Hotel. Geo- Engineering condition. Estimated con - (industrial r a di o communications), Calif., and owner of Hot Dog Show, graphic coordinates 37° 57' 08" N. Lat.. strubtion cost $392,000, first year oper- Monroe, La.; Vice President J. O. Willet Long Beach, Calif., and Vice President 121° 17' 02" W. Long. Transmitter and ating cost $150,000, revenue 6100,000. (49 %), owner of pipeline stringing and Carl D. Haymond (6.7 %). Address 914% antenna GE. Legal counsel John P. Post office address Top Floor, Security motor carrier company, Monroe, and Broadway, P. O. Box 1651, Tacoma, Hearne, San Francisco. Consulting en- Bldg., Long Beach 2, Calif. Studio loca- Secretary - Treasurer Maurice Glazer Wash. [For application, see TV APPLI- gineer Fran- tion!6540 Sunset Blvd. Transmitter loca- (2 %), certified public accountant, Mon- CATIONS, B.T. June 16.1 City priority cisco.co PnciHammett,Principals include hairman of tion on Mount Wilson. Geographic co- roe. [For application, see TV AePIacA- status: Gr. B -3, No. 173. the Board Leo E. Owens, president of ordinates 34° 13' 36" N. Lat., 118° 03' 59" TIoxs, B.T, July 21.1 City priority Browen Industries Inc.. president, pub- W. Long. Transmitter and antenna GE. status: Gr. A -2, No. 112. SPECIAL TEMPORARY lisher and 30% owner of Richmond Legal counsel McKenna & Wilkinson, ZANESVILLE, Ohio Southeastern AUTHORIZATION GRANTED (Calif.) Independent, 6%% owner of Washington. Consulting en gin e e r Ohio TV System (WHIZ).- Granted uhf Northwest Publications, which owns George P. Adair, Washington. Sole Ch. 50 (685 -692 mc); ERP 91 kw visual, WALA -TV MOBILE, Ala. - Pape 50% of WCCO -AM -TV Minneapolis; owner is John H. Poole, who also has 52 kw aural; antenna height above av- Bcstg. Co., vhf Ch. 10. Granted special President Warren Brown Jr., vice pres- investments. oil and mining interests, erage terrain 533 ft., above ground 492 temporary authority to operate with ident of Browen Industries Inc. and licensee of KBIG Avalon and applicant ft. Engineering conditions. Estimated transmitter power output of 2 kw vis- vice president and associate publisher for new TV stations in Sacramento and construction cost $259,994.65, first year ual, 1 kw aural, antenna height above of Richmond Independent; Vice Presi- Fresno. Calif. [For application, see operating cost $200,000, revenue not esti- ground 115 ft. Effective from Dec. 20 dent, Treasurer and General Manager TV APPLICATIONS, B.T, July 7, Sept. 22.) mated. Post office address 48 -52 N. to Feb. 20. City priority status: Gr. B -2, No. 170. Fifth Knox La Rue (20 %). president and St., Zanesville, Ohio. Studio and trans- WSBA -TV YORK, Pa.- Susquehanna 49.17% owner of KSTN Stockton, 33.33% location Downerd Ave. 43. DANVILLE, DI.-Northwestern Pub- mitter and Bute. Co., uhf Ch. Granted special owner of KONG Visalia, Calif., 37.5% lishing Co. (WDAN). Granted uhf Ch. owner of KMOR Oroville, Calif., and 24 (530 -536 mc); ERP 19 kw visual, 9.5 former vice president and manager of kw aural; antenna height above aver- the office age terrain 420 ft., above ground 445 ft. San Francisco of George P. Engineering conditions. Estimated con- Hollingbery Co. (radio station repre- struction cost $251,600, first year oper- sentative), and L. E. Chenault (5 %), ating cost $300,000, revenue $350,000. general manager and 15% owner of Studio and transmitter location 1500 KYNO Fresno, secretary -treasurer and Washington St. Geographic coordinates 12.5% owner of KSTN and 50% owner 40° 08' 58" N. Lat.. 87° 37' 35" W. Long. of Don'sDrive Transmitter and antenna RCA. Legal -In (Fresno drive -in res- counsel Dow, Lohnes & Albertson, taurant). Browen Industries Inc. owns Washington. Consulting engineer Ber- 75% of applicant; this firm is 97% owner nard C. O'Brien. Rochester, N. Y. Ap- of Fontana (Calif.) Herald News, the plicant is licensee of WDAN Danville, sole owner of La Mesa (Calif.) Scout, WHEC Rochester, N. Y., WTHT Hart- the sole owner of Contra Costa Photo ford, Conn., and WENY Elmira, N. Y. & Photo Engraving Service All stock in applicant is held by Gan- and sole nett Co. Inc., Rochester, N. Y.. pub- owner of real estate and building at 164 lisher of Rochester Times -Union and 10th St., Richmond, Calif. Principals Democrat & Chronicle, Albany Knick- in Browen Industries Inc. include War- erbocker News, Utica Observer - Dis- ren Brown Jr. (20 %), Leo E. Owens patch and Press, Newburgh News, Bea- (16 %), Lee Owens Jr. (18 %), Ellen con News, Ithaca Journal, Ogdensburg Owens Vincent (16 Journal, Malone Telegram, Saratoga %). Owen M. Owens Saratogan, Massone Observer, (16 %) and Peter Owens (in trust) Springs (16 priority Elmira Star - Gazette and Advertiser, %). City status: Gr. A -2, Binghamton Press, all in New York; No. 53. Hartford (Conn.) Times, Plainfield HALF -BLOCK long building just purchased by Colorado Television Corp. to JACKSONVILLE, Fla. -The Jackson- - (N. J.) Courier -News and Danville (Ill.) house new studios of KBTV (TV) Denver is fireproof, has 30,000 sq. ft. of ville Journal Co. (WJBP), uhf Ch. 36 News. Principals include: Commercial floor space, a huge basement and first floor. Remodeling is (602 -608 mc); ERP 121.4 kw visual, 60.7 President Frank E. Gannett, who owns expected to be 33% of Gannett Co. Inc. stock; Vice completed within 90 days. Purchase price was not disclosed. (Continued on page 82) Pagé.72 December 15, 1952 BROA DCASTING Telecasting DAYTIME LIGHTING WFAA TV May HOVe Air Hazard Solution come fog and other visibility WFAA -TV Dallas may have found hazards. a solution to the "biggest unsolved problem" respecting tall television Mr. Cullum related the light was towers -daytime lighting to warn placed atop WFAA -AM's 650 -ft. 570 kc tower on Nov. 10 but one of aircraft -if its current test of a 10- the million candlepower light proves light's transformers burned out successful. the following day and it had to be removed. The transformer was re- The light is one of several which placed a fortnight ago, he said, would be installed on the station's but rainy weather, the first for proposed new million -dollar, 1,747 many months, delayed replacement ft. tower which may also support of the unit until Dec. 4. It began antennas for KRLD -TV Dallas and to function at that time. -TV Fort Worth. WBAP Just an hour before completion Key To Authorization of the re- installation, however, WFAA -TV received word from Should the lighting experiment CAA in Washington that a pro- prove practical, some industry ob- industry posed top -level inspection group servers feel the aviation would not arrive Dec. 8 to watch and the Civil Aeronautics Admin- the lighting demonstration as istration will be amenable to the planned. The junket, to include authorization of much higher TV CAA and FCC officials as well and radio towers in areas where HELPING launch a beacon in first tests for WFAA -TV Dallas' proposed power station manager; W. C. Ellis, chief as representatives from both the such height would be completely increase are (I to r) Ralph Nimmons, engineer, and Paul Barnes, plant superintendent, radio transmitting services broadcast and aviation industry, out of the question at the present. probably will be delayed until after further of WFAA and WBAP Fort Worth. Beacon, capable of producing 10 million Others point out that candle power, was designed by Westinghouse for air traffic. the New Year, it is understood. modification of Part 17 of FCC Meanwhile, Mr. to Cullum said, the rules on towers may be in order light is operated from of all the tall tower problem [BT, Nov. others reportedly have similar being 8:30 require daytime lighting a.m. until 5:30 p.m. for various towers above 750 ft. Part 17 al- 17]. Deadline for comments is to- towers under consideration but are day (Monday). awaiting outcome of WFAA -TV's tests and 1,000 questionnaires have ready is in the process of modifies- been sent out to Army, Navy, com- ' tion following months of meetings Sec. 17.34 of the new proposed application. to of an- mercial and civilian pilots in the among FCC, CAA, aviation and rules, pertaining lighting Besides consent to build the area for their observations and re- broadcast representatives to solve tenna structures over 1,500 ft. in tower, nearly 300 ft. higher than ports. height, gives no details other than the Empire State Bldg., WFAA -TV the indication that such towers also seeks boost in effective Lights in All Directions "shall be lighted in accordance with radiated power from 27.1 kw visual The light, a neon type which is CTS OUTLOOK specifications to be determined by to full 316 kw. Station operates on reddish but is so bright it appears $1 Million Sales Mark Seen the Commission after aeronautical vhf Ch. 8. almost white, weighs about 700 which will include lighting lbs. and '750 PROSPECTS for a $1 million sales study A. Earl Cullum Jr., Dallas radio - uses w to operate. It in its first of operation recommendations." TV consulting engineer who pressed projects over a 90° radius, hence mark year All the proposed rule changes such would were termed "bright" by officials of the case for high TV towers before four lights be used on Television Sales, were published in the Nov. 29 FCC during the reallocation pro- the proposed WFAA -TV tower to of Consolidated Federal Register. cover all approaches. New York and Los Angeles, last ceeding and who warned of impend- First quarter year sales The fear of air hazard came to a ing applications for such towers The light can be regulated to Monday. climax following issuance of FCC's in excess of $250,000 were listed. when participating in the govern- flash from a few times a minute up Sixth Report and Order last April to about 300 times and presently is The sales and distribution firm ment- industry tall tower meetings, which finalized the TV reallocation retained by WFAA -TV for its flashing 40 times each minute. for filmed television productions was and provided for the construction proposed new structure. The light costs about $1,500, he based this healthy outlook on corn- of 2,000 in many in- ft. towers Mr. reported the indicated. pany charts showing that each stances. WFAA -TV, however, is Cullum that month's sales topped those of the to have requested 10 - million candlepower daytime Mr. Cullum pointed out that the the first station is an preceding month. At the time of FCC's consent to construct a tower warning light experimental aviation industry's greatest concern its formation last August, Consol- aproaching that height. Several model developed by Westinghouse about tall antenna structures is a idated acquired distribution rights Electric Corp. at Cleveland and pilot's ability to see them on a clear to most of the Jerry Fairbanks pro- originally was contemplated for day, particularly when flying into ductions and subsequently signed NBC -TV ADDITIONS use on the Empire State Bldg. as the sun in late afternoon. The contracts with other producers. well as for daytime ground marking problem arises over such a tower's of aircraft landing strips to over- According to Peter M. Robeck, Three New Outlets Join spindle -like construction and its general manager, who is currently AFFILIATION of three new tele- surrounding background. in New York for sales conferences vision stations with NBC was an- "What aviation desires is a warn- with Eastern sales manager Hal- nounced Thursday by Harry Ban- ABC -TV AFFILIATES ing light brighter than the sun," sey Barrett, Consolidated salesmen nister, vice president in charge of KHQ -TV, WAFB -TV to Join he explained. have completed 29 individual sales station relations. They are KHQ - Other aides which have television will warning in the past two weeks. These are TV Spokane, WEEK-TV Peoria, TWO new stations high in- become affiliates of ABC-TV within been suggested for towers Front Page Detective, seven mar- Ill., and WAFB -TV Baton Rouge. clude a smoke generating signal de- Hollywood Half Hour, five KHQ -TV is owned by KHQ Inc., the next two months, bringing its kets; R. vice, he said. which also operates the NBC radio total to 73 stations, Alfred markets; Ringside with the Rass- Beckman, ABC national director of WFAA-TV's application before lers, seven markets; Public Prose - station in Spokane. The TV sta- to on the air radio and television station rela- FCC reveals the proposed tower cutor, four markets; Crusader Rab- tion is scheduled go week. operating on tions, announced last will be 1,714 ft. above average ter- bit, five markets, and Jackson and today (Monday), Ch. 6. Effective today (Monday), KHQ - rain and 1,747 ft. above ground. It Jill, one market. WEEK -TV is expected to begin TV Spokane affiliates with the net- will be located southwest of Dallas work. on vhf Ch. 6, sta- operations on uhf Ch. 43 on or Operating and southeast of Fort Worth on tion is owned by KHQ Inc. R. O. about 1. Owned by West Cen- Arlington Route 3, 1.8 miles north- COMPLETE "South Jersey" edition Jan. is manager. Broadcasting Co., the station Dunning general east of Webb, Tarrant County. of TV Digest published in Philadel- tral -TV Baton Rouge, on uhf will be under the supervision of WAFB phia, will be introduced Dec. 20, pub- Ch. 28, joins ABC -TV next Feb. The tower itself, an Ideco guyed lishers Arthur and Irvin Borowsky Fred C: Mueller. structure, would be 1,673 ft. in 1. Under General Manager Tom have announced. Magazine now has WAFB -TV, owned by Modern E. Gibbens, station is owned by height, topped by a 74-ft. RCA 12 weekly circulation of 17,000. Initial Broadcasting Co. of Baton Rouge bay antenna. An elevator would "South Jersey" issue will have print- Inc., will operate on uhf Ch. 28, Modern Broadcasting Co. of Baton ing of 21,000. starting on or about Jan. 1. Rouge Inc. , (Continued on page 103) BROADCASTING Telecasting December 15, 1952 Page 73 HEARINGS FCC Approves KOIN Amendment IN WHAT is considered by many sumption of this stock and certain plicant would be chosen. KGW, to be a precedent ruling, a ma- obligations by other principal which would be in position for jority of the FCC last Tuesday KOIN stockholders and 24 station grant without hearing, opposed overruled a hearing examiner and employes. this view. approved amendment of the vhf The FCC ruled on the eve of the KGW's Washington counsel last Ch. 6 application of KOIN Port- Ch. 6 hearing, which was to get Thursday said the station expected land, Ore., in hearing with the underway Wednesday before Ex- to petition for reconsideration of competitive bid of KGW there. aminer Smith but later was post- the FCC ruling and indicated the In the 4 -to -2 ruling, Chairman poned to Dec. 17, in order to clarify fight may be taken to court if Paul A. Walker and Comr. Frieda the status of the parties to the necessary. However, any action B. Hennock dissented and voted to proceeding. The reasons supporting depends first upon receiving the uphold Examiner Elizabeth C. the ruling were not disclosed, but Commission's memorandum opinion Smith who had refused to accept the Commission indicated a memo- in the case. EXECUTIVES of KFDM Beaumont - the amendment on the ground the randum opinion and order would KOIN previously had stated it Port Arthur, Tex., study a point in= changes were substantial and suf- be issued this week. would go to court if the amendment their exhibit during the Beaumont - ficient good cause was not shown Late last week several FCC were not approved. Port Arthur Ch. 6 hearing [BT, [BT, Nov. 24]. Comr. Robert sources reported the opinions sup- FCC's Broadcast Bureau also is Dec. 8]. L to r are: D. A. Cannon, T. Bartley did not participate in porting the majority's position awaiting the memorandum opinion president; Dave Russell, program' di- the action. were still being written and were so that it may be informed as to rector, and C. B. Locke, vice president The subject of extensive con- not in final form. It was noted this the Commission's present policy and general manager. troversy between KOIN and KGW unusual procedure had been taken with respect to amendment of ap- * * * before the examiner and the Com- to accommodate the two Ch. 6 con- plications designated for or in mission, the amendment of the testants. hearing, according to one source. presentation. The Ch. 21 and Ch. 12 KOIN bid shows withdrawal of KOIN earlier had stated that if Examiner Smith is presiding hearings are over except for pres- Ralg Stolkin, Edward Burke Jr. the amendment were not approved, over hearings for all of the avail- entation of several minor exhibits and Sherrill C. Corwin, together it may have to withdraw from the able Portland assignments, uhf Ch. and the Ch. 8 hearing is to get 43.5% stockholders, and the as- hearing. KOIN contended that if 21 and vhf Chs. 12, 8 and 6. Rec- underway in February. this occurred the public would not ords of all four proceedings were The Harrisburg, Pa., uhf Ch. 27 benefit from a comparative pro- officially opened Oct. 1 and then hearing is scheduled Jan. 5 before DENVER CH. 7 ceeding in which the better ap- continued to future dates for full Examiner William G. Butts. Hearing Reopening Asked Examiner Basil P. Cooper hopes REQUEST to reopen the Denver to complete the Tampa -St. Peters- 8 by Ch. 7 TV hearing, formally closed burg, Fla., vhf Ch. hearing two months ago [BT, Oct. 20], this Friday. The hearing on Ch. 13 was made by Denver Television Co. applicants from those cities is to (Wolfberg theatre interests) last begin Jan. 7. week. Examiner James D. Cunningham Reason for the request, according several weeks ago closed the record to pleadings filed with Hearing Ex- in the Denver vhf Ch. 7 hearing aminer James D. Cunningham by and proposed findings have been Denver Television, was to correct filed by the contestants [BT, Dec. the transcript and submit a new 1], but last week request was filed exhibit concerning loan agreements' to reopen the case (see story this among the stockholders. page). Examiner Cunningham is Agreement by principal stock- to start the vhf Ch. 4 hearing Tues- holder John M. Wolfberg, president day. He also is to hear a non -TV of the company, was not signed, the case beginning Jan. 21 involving pleadings pointed out. Therefore, KOB Albuquerque. a substitute copy, signed by Mr. Examiner Thomas H. Donahue Wolfberg, was offered in place of has been holding many pre- hearing the document already in the record. FIRST witnesses for Tampa Bay Area Telecasting Corp., bidding for Tampa - conferences with his Sacramento, The transcript also indicated that St. Petersburg's Ch. 8 [BT, Dec. 1], are the above stockholders. They are Calif., applicants for vhf Chs. 3 Mr. Wolfberg testified that the (I to r): Dr. Joseph J. Ruskin, Mrs. Ruskin, L. W. Baynard and Dr. Chester L. and 10 and uhf Chs. 40 and 46 in document bore his signature. Cor- Goodnow. an effort to shorten the respective rection of the record to indicate proceedings through stipulation of that the copy Mr. Wolfberg testi- engineering and other evidence. He fied about did not bear his signature is to commence the Ch. 10 case was also requested. today (Monday) while the Ch. 3 Proposed findings and conclu- hearing is to start Jan. 6 or soon sions by Denver Television and thereafter. No dates are presently KLZ were filed three weeks ago set for the uhf proceedings. with the hearing examiner [BT, Examiner Benito Gaguine has Dec. 1]. concluded the engineering portion Denver Television contended, as of the Flint, Mich., vhf Ch. 12 it has throughout the hearing, that hearing and non -technical testi- the Commission should prefer new- mony will commence Jan. 7. Ex- comers over established licensees. aminer Gaguine presently is vaca- Statement in this journal's report tioning in Florida. on the findings that this has been Examiner Annie N. Huntting a long -time FCC policy was in last week was completing the Beau- error. mont -Port Arthur, Tex., vhf Ch. 6 KLZ urged its position on the hearing and today (Monday) was ground that it had greater local scheduled to begin the vhf Ch. 4 control and interest, as well as proceeding although it appeared integration of ownership and man- late last week the Ch. 4 case may agement. It also pointed to the CONFERRING during recess in Wichita Ch. 3 TV hearings in Washington be continued in view of oral argu- civic and broadcast experiences of [BT, Dec. 1] are (seated, I to r): O. L. Taylor, president, Taylor Radio & ment set Tuesday on two petitions, its owners and management and of Television Corp.; Byron W. Ogle, vice president and general manager, KRGV one by Lufkin Amusement Co. to its as well as the character Weslaco, Tex. Standing: Fred Teed, secretary- treasurer, Taylor Radio & dismiss its Ch. 4 bid without prej- of it ownership and the merit of Television Corp.; Millman Rochester, TV director, Taylor Radio & Television udice and the other by Jefferson its p gram proposals and policies. Corp.; and Archie J. Taylor, manager of KANS Wichita. (Continued on page 104) Page b4 December 15, 1952 BROADCASTING Telecasting CHANNEL 4 - EL PASO, TEXAS BASIC CBS-TV

announces the appointment of

THE O. L. TAYLOR COMPANY

as, exclusive national representatives Oct/ye immediately

Why El Paso is one of the Major Markets of the nation.

1952 Retail Sales $249,448,000 Food Sales 58,470,000 Drug Sales 9,343,000

WITH KROD -TV you will be serving a. quarter- billion dollar market

that gets no TV. reception from any remote city.

DORRANCE RODERICK

BROADCASTING Telecasting December 15, 1952 Page 75 group was not concerned over the interim agreement reached because AFTRA, SAC Pacts Near he has been notified that Hollywood LABOR STRIFE producers believe a basic contract should be signed in New York LABOR picture in the broadcasting sonal opinion. tern point, by which announcers where an estimated 70% of the field brightened considerably last News reporters previously were were not paid extra for the first commercials are produced. week. not included in the contracts. The 12 commercials, was not abolished, Mrs. Florence Marston, eastern The American Federation of Tel- question of category may call for as desired by the union. Units re- representative of SAG, similarly evision & Radio Artists appeared arbitration in some cases. main in local radio contracts, but did not attach strong significance set to conclude an agreement with The networks agreed to will not be extended into TV. (Two to the settlements. She would not the networks on new radio and tel- AFTRA's demand that discharge of the AM stations, WENR and specify which or how many pro- evision contracts for performers of staff announcers be subject to WMAQ, have TV affiliates, WENR- ducers signed but said "there have and announcers, while the Screen arbitration but rejected a request TV and WNBQ (TV).) been several." Actors Guild signed interim agree- that dismissal of employes be made New terms provide that AM sta- It was reported that at least ments with some producers. Its in direct line of seniority. tions with TV affiliates can use a two Hollywood producers and three strike in the TV filmed commercial The proposed pact would cover staff announcer for six video com- other companies in New York and field continued. NBC, ABC, CBS Radio, CBS -TV, mercials (half of the 12 units) if Chicago had signed interim agree- r AFTRA was reported to have MBS and DuMont. network. the announcer is assigned, works off ments. One is Roland Reed Pro- reached settlement with the net- In Chicago, where AFTRA was camera and is paid 50% of the ductions, a leading producer of TV works in New York and Los Ange- negotiating with six radio and TV local radio rate. Any amount above filmed commercials in Hollywood, les, except for a few technicalities stations, "substantial" agreement six requires full radio rate pay- which is shooting commercials for in contract phraseology. Bargain- was reported on new contract terms ment. General Mills, sponsor of The Lone ing sessions continued in San Fran- by four of the outlets. Prices for performers, working Ranger. cisco and Chicago, where network Union officials were to meet last under the local television code, Under the contract with Reed programs also originate. Actual Friday with NBC, ABC, CBS and were increased a flat 10 %. Per- and other firms, actors are paid a signing of a pact will be held in WBKB(TV) executives to settle formers in continuing roles must minimum fee of $70 per commer- abeyance until regional negotia- terminology and contractual be given two weeks advance notice cial not to exceed three minutes tions are concluded. clauses. WGN and WLS, which on employment for the sponsor to running time. If the film is used a In the national SAG dispute, withdrew earlier from talks, also get the benefit of a multiple rate. second time as a program com- although some producers signed in- were about to meet. Local commercial radio rates for mercial, the actor must be paid the terim agreements last week with In essence, major points in dis- actors and announcers were hiked full amount of his original salary. of agreement were resolved, manage- the union along the lines de- 10 %. Local radio contracts expired The agreement further ' stipulates ment to a general increase mands originally laid down by agreed Oct. 31 and were extended until the film must be shown within in base pay staff radio announ- that SAG, both union and producer for Nov. 30 for further negotiations. six months after production is com- cers $136 to $150 weekly. r spokesmen in New York declared from Television contracts expired Nov. pleted. It cannot be telecast beyond The hotly- contested unit aye- that these moves did not necessarily 30 and the WBKB (TV) staff an- one year of its making. In the case presage a "break" in the two -week- nouncing contract on Dec. 1. There- of "Wild Spots," the minimum fee old strike. FREELANCE TALENT fore, new contracts will provide is $45 per commercial, which can The proposed AFTRA contract Detroit Local Discusses some retroactive pay. be used for four straight weeks. would run for two years. Under DETROIT local of AFTRA and In the SAG picture John K. its terms, television artists would WJBK -AM -TV Detroit are holding Wheeler, council to the film produ- be granted a 12%% increase in discussions on use of freelance tal- cers Assn. of New York, which ne- minimum pay retroactive to Dec. ent on the stations, according to gotiated with the union over a two - AFTRA PACT 1 and radio performers, a 10% Jay Michael, president of the lo- month period seeking a basic raise, dating back to Nov. 1. Radio cal. Originally the union had formula for a TV filmed commer- Signed in L. A. and television announcers would threatened to order all AFTRA cial pact, said some producers CLOSELY averting a strike, a two - be given a base pay of $135 a week, members "to refrain from working "were frankly on the spot." He year contract has been worked out an increase of $20 per week. at WJBK -AM and TV after Dec. explained some were half -way between seven Los Angeles network Ne4otiators effected a compro- 5," but this threat was withdrawn through shooting commercials when and independent TV stations and mise on the issue of bringing cer- Dec. 8 after discussions started. the strike started and others were the American Federation of Tele- tain categories of newsmen into the The station has taken the posi- committed to advertisers and agen- vision & Radio Artists (AFTRA). union. They agreed that newscast- tion that since its announcers are cies. The contract, effective to Oct. 31, ers and news reporters will be in- not AFTRA members it is actually Mr. Wheeler insisted his group 1954, also covers Los Angeles net- cluded in the contracts but news not a party to contracts between of producers is still determined to work AM outlets. analysts and news commentators AFTRA members employed by resist SAG's demands for payment Though AFTRA originally had be exempt. agencies or advertisers. on re -issue of film. He said his sought a 20% overall wage in- They defined a newscaster as crease for its members, the new reading a news report on the air; contract gives a 10% raise in local a reporter, as gathering informa- TV. It applies also to freelance tion at the source but expressing announcers, singers and actors on no opinion; an analyst, as choosing network radio stations on a local and editing his copy, and a com- and regional basis. mentator, as expressing his per- New rate for staff announcers at all TV and network AM stations also was worked out, at the WHOM -TV STRIKE rates of $120 per week for first Technicians Picket Station year employment, then $135. Regional TV pay scale was in- GROUP of technical employes creased from the present rate of started picketing WHUM -TV Read- local -plus 35% to local -plus 50 %. ing, Pa., last Monday morning, AFTRA withdrew demands for claiming the station's labor prac- elimination of the daytime pref- tices are unfair. Station officials erential rate. Discount rates for have been negotiating with IBEW. long weekly shows were eliminated. The station is non -union. For in -shift participation pro- Station officials said picketing grams on radio, announcers' fee is affects only the TV operation at increased from 10% to 334 %. the transmitter outside the city. They also will receive 50% of the WHUM -TV is not on the air pend- OFF -CAMERA at the United Cerebral Palsy telethon (story, page 94) are commercial fee on five and 10- ing delivery of its transmitter. (I to r) Leonard H. Goldenson, UCP president and head of United Paramount minute radio and TV participation The transmitter house is described Theatres; Robert M. Weitman, UPT vice president; Jane Pickens (only head shows, with 334% on 15- minute as ne rly complete. Last week's showing), singing star; Dennis Day, video personality, who stayed on the job or longer programs. TV announc- picket g did not cause any loss of for 15 hours as m. c., and Charles Holden, assistant national director, ABC - ers continue to be paid for every WHUI radio time, it was stated. TV Program Dept. Girls in background are volunteer Conover models. on- camera commercial spot. Page 76 December 15, 1952 BROADCASTING Telecasting PzuudEry ac(¢csecuCed,gtctg , . .

THE 1952 NARND AWA III) THE OUTSTANDING TELEVISION NEWS OPERATION IN THE UNITED STATES

In a continuing tradition of public service, the WTVJ Recipient of the NARND Distinguished Achieve- News Department has become an integral part of ment Award for 1951, the News Department has South Florida -serving the area's 825,000 year -round kept pace with the phenomenal growth of WTVJ. residents with complete news coverage of community Today, a substantial portion of WTVJ's local pro- life as it happens - when it happens. gramming is in the public service tradition of NEWS.

WTVJ is mindful of its public trust and the high honor bestowed by the NARND ... and pledges itself to continued community service.

Cflflfl[L 4 miami Nmq BROADCASTING Telecasting December 15, 1952 Page 77 The New Grantees' Commencement Target Dates

HERE are post -thaw TV grantees and the dates on which they expect to commence operation. Channels authorized, network affiliation and national representative, where signed, are given.

LISTED BY CITY ALPHABET

Call City and State Ch. Granted Commencement Network Rep. WAKR -TV Akron, Ohio 49 Sept. 4 Spring 1953 Weed WRTV (TV) Albany, N. Y. 17 July 24 Unknown KFDA -TV Amarillo, Tex. 10 Oct. 16 March Branham KGNC -TV Amarillo, Tex. 4 Oct. 9 March -April Taylor WPACi -TV Ann Arbor, Mich. 20 Sept. 25 March 15 McGillvra WCEE (TV) Asbury Park, N. J. 58 Oct. 2 lote 1953 WISE -TV Asheville, N. C. 62 Oct. 30 Unknown WPTV (TV) Ashland, Ky. 59 Aug. 14 Unknown WFPG -TV Atlantic City, N. J. 46 Oct. 30 Dec. 20 NBC, ABC Pearson CBS, DuMont NEW OFFICERS were elected during radio news directors' meeting in Cleve- KCTV (TV) Austin, Tex. 18 July 11 Unknown land. down key posts in newly -named Radio News KTBC -TV Austin, Tex. 7 July 11 On Air CBS, ABC, Taylor Holding -Television Direc (Nov. 27) NBC tors Assn. arc (I to r): Tom Eaton, WTIC Hartford, Conn., president; Jim KTVA (TV) Austin, Tex. 24 Aug. 21 Unknown Byron, WBAP -AM -TV Fort Worth, vice president, and Sheldon Peterson, KLZ WAFB -TV Baton Rouge, La. 28 Aug. 14 Jon. 1 CBS, DuMont, Adam Young NBC, ABC Denver, treasurer. Mr. Eaton succeeded Jim Bormann, WCCO -AM -TV Minnea- WBCK -TV Battle Creek, Mich. 58 Nov. 20 July polis-St. Paul. Aside from name change (from Notional Assn. of Radio News WBKZ..TV Battle Creek, Mich. 64 May Oct. 30 15 ABC, DuMont Directors), organization also promised to wage a continuing fight for radio - Television Broadcasters Beaumont, Tex. 31 Dec. 4 May TV access to news sources and freedom of information [BT, Dec. 8]. WTVI (TV) Belleville, III. 54 Nov. 20 Late 1952 CBS Adam Young WLEV -TV Bethlehem, Po. 51 Oct. 30 Unknown Meeker WOTV (TV) Binghamton, N. Y. Aug. 14 Unknown 46 Call City and State Ch. Granted Commencement Network Rep. WILD -TV Birmingham, Alo. 48 Dec. 10 Unknown Ind. 49 30 March 8 WICC -TV Bridgeport, Conn. 43 July 11 Jan. 1 ABC Adam Young WLBC -TV Muncie, Oct. WSJL (TV) Bridgeport, Conn. 49 Aug. 14 Unknown WNBH -TV New Bedford, Mass. 28 July 11 Unknown Walker WTVF (TV) Buffalo, N. Y. 23 July 24 Unknown WKNB -TV New Britain, Conn. 30 July 11 Jan. 15 Belling N. J. Dept. of Education, WCSC -TV Charleston, S. C. 5 Oct. 30 April 1 Free B Peters New N. J. '19 Dec. 4 Unknown WOUC (TV) Chattanooga, Tenn. 49 Aug. 21 Unknown McGillvra Brunswick, Castle, Pa. 45 4 February Meeker WTVT (TV) Chattanooga, Tenn. 43 Aug. 21 Unknown WKST -TV New Sept. WGTV (TV) New York City 25 Aug. 14 Unknown KKTV(TV) Colorado Springs, Col. 11 Nov. 28 On Air (Dec. 7) WOSH -TV Oshkosh, Wis. 48 Nov.26 Unknown KRDO -TV Colorado Springs, Col. 13 Nov. 20 April McGillvra Southland Television Inc., Young WCOS -TV Columbia, S. C. 25 Sept. IB March Headley-Reed Pensacola, Flo. 15 Nov. 13 June WEEK -TV Peoria, Ill. 43 Aug. 28 January Headley -Reed WNOK -TV Columbia, S. C. 67 Sept. 18 May 1 CBS Raymer WIP -TV Philadelphia, Pa. 29 Nov. 26 Unknown WDAN -TV Danville, 111. 24 Dec. 10 Unknown Everett- McKinney KPTV (TV) Portland, Ore. 27 July 11 On Air NBC NBC Spot Sales WONE -TV Dayton, Ohio 22 Nov. 26 July (Sept. 19) WEOK -TV Poughkeepsie, N. Y. 21 Nov.26 Dec. 1953 WTVP (TV) Decatur, Ill. 17 Nov. 20 Unknown KCSJ -TV Pueblo, Col. 5 Oct. 30 March 1 Avery -Knodel KBTV (TV) Denver, Col. 9 July II On Air CBS, ABC Free & Peters (Oct. 2) KDZA -TV Pueblo, Col. 3 Nov. 13 Feb. 1 N. C. 28 Oct. 16 1 Avery -Knodel KDEN (TV) Denver, Col. 26 July 11 Spring 1953 WETV (TV) Raleigh, March KFEI -TV Denver, Col. 2 July II On Air NBC, DuMont Blair -TV Inc. WROH (TV) Rochester, N. Y. 21 July 24 Unknown (July 18) WHTV (TV) Syracuse, N. Y. 43 Sept. 18 Unknown KIRV 'TV) Denver 20 Sept. 18 Unknown WEEU -TV Reading, Pa. 33 Sept. 4 May 15 Headley -Reed

WFTV (TV) 1 Duluth, Minn. 38 Oct. 24 March WHUM -TV Reading, Pa. 61 Sept. 4 Jon. 4 CBS H -R Reps. WKAR -TV East Lansing, Mich. 60 Oct. 16 September WROV -TV Roanoke, Va. 27 Sept. 18 January ABC Burn -Smith WIVE (TV) Elmira, N. Y. 24 Nov. 6 March Forioe WSLS Roanoke, Va. 10 Sept. 11 On Air NBC, CBS Averya(nodel KEPO -TV El Paso, Tex. 13 Oct. 24 -TV Early 1953 Avery -K nodal (Dec. 1) KRODTV El Poso, Tex. 4 July 31 Dec. 14 CBS, DuMont Taylor WTVO (TV) Rockford, Ill. 39 Sept. 11 Unknown KTSM -TV El Paso, Tex. 9 Aug. 14 Jan. 1 Hollingbery WSEE -TV Fall River, Mass. 46 Sept. 14 May WKNX -TV Saginaw, Mich. 57 Oct. 2 February Gill -Keefe & Perna WTAC -TV Flint, Mich 16 Nov. 20 Unknown WCTV (TV) Flint, Mich. 28 July 11 Early 1953 KFEO -TV St. Joseph, Mo. 2 Oct. 16 April Headley -Reed 9 1 Weed WFTI -TV Fort Lauderdale, Fla. 23 July 31 March 1 Sean 8 Ayer WSUN -TV St. Petersburg, Fla. 38 Oct. May WITV (TV) Fort Lauderdale, Fla. 17 July 31 Unknown KITO -TV San Bernardino, Calif. 18 Nov. 6 Fall 1953 Hollingbery KFSA -TV Fort Smith, Ark. 22 Nov. 13 May I KTXL -TV San Angelo, Tex. 8 Nov.26 Unknown WFMD -TV Frederick, Md. 62 Oct. 24 Unknown WKAO -TV San Juan, P. R. 2 July 24 1954 Inter-American KMJ -TV Fresno, Calif 24 Sept. 18 May 1 Roymer ABC, DuMont, WTVS(TV) Gadsden, Ala. 21 Nov. 6 April KEYT (TV) Santa Barbaro, Calif. 3 Nov. 13 May CBS, NBC Gulf Television Co., WGBI -TV Scranton, Pa. 20 Aug. 14 April Blair -TV Inc. Galveston, Tax. 11 Nov. 20 March 1 Rudman Television Co., WTVU (TV) Scranton, Pa. 73 Aug. 14 Dec. 25 Galveston, Tex. 41 Nov. 20 Unknown KWTV (TV) Sioux City, Iowa 36 Oct. 30 Unknown WBAY -TV Green Bay, Wis. 2 Nov. 13 March 1 Weed KVTV (TV) Sioux City 9 Nov. 20 Unknown WCOG -TV Greensboro, N. C. 57 Nov. 20 Unknown KELO -TV Sioux Falls, S. D. 11 Nov.20 Feb. 1 Taylor WHP -TV Harrisburg, Pa. 55 Sept. 25 May Bolling WSBT -TV South Bend, Ind. 34 Aug. 28 Dec. 15 Raymer WEHT (TV) Henderson, Ky. 50 Nov. 20 Unknown KHO -TV Spokane, Wash. 6 July 11 On Air NBC, ABC Katz WHYN -TV Holyoke, Mass. 55 July 11 Early 1953 Branham (Dec 15) KGMB-TV Honolulu, T. H. 9 Aug. 7 On Air ABC Free & Pe (Dec. 1) KXLY -TV Spokane, Wash. 4 July 11 Dec. 25 CBS, DuMont Walker, Poc. NW Bcstrs. KONA (TV) Honolulu, T. H. 11 Oct. 24 On Air (Nov. 22) DuManl Forjoe WWLP (TV) Springfield, Mau. 61 July 11 Late 1952 Hollingbery KUHT (TV) Houston, Tex. 8 Aug. 21 Unknown KTTS -TV Springfield, Mo. 10 Oct. 9 April WIBM -TV Jackson, Mich. 48 Nov. 20 Unknown KMO -TV Tacoma, Wash. 13 Dec. 10 May I Branham 25 11 WJTV (TV) Jackson, Miss. Sept. January CBS, ABC, KTNT -TV Tacoma, Wash. 11 Dec. 10 NBC, DuMont Katz Ariz. 13 Jan. 15 WARD -TV Johnstown, Pa. 56 Nov. 20 Unknown Weed KOPO -TV Tucson, 13 Nov. WGFG -TV Kalamazoo, Mich. 36 Nov.26 Unknown KVOA -TV Tucson, Ariz. 4 Nov. 13 Unknown Raymer WIMA -TV Lima, Ohio 35 Dec. 4 Unknown Central Texas Television Co., WLOK -TV lima, Ohio 73 Nov. 20 March 15 H -R Reps Waco, Tex. 34 Nov. 13 Unknown KFOR -TV Lincoln, Neb. 10 Oct. 16 Jan. 1 Petry WHHH -TV Warren, Ohio 67 Nov. 6 Unknown

KOLN -TV Lincoln, Neb. 12 Oct. 2 Spring 1953 Pearson WATR -TV Waterbury, Conn. 53 Oct. 30 March 1 Rombeau KRTV (TV) little Rock, Ark. 17 Sept. 18 April 15 Pearson White Television Co., KETV (TV) Little Rock, Ark. 23 Oct. 30 Unknown Wichita Falls, Tex. 22 Nov. 6 April KPIK (TV) Los Angeles 22 Dec. 10 Unknown WBRE -TV Wilkes- Barre, Pa. 28 Oct. 2 Jan. 1. NBC Headley -Reed KUSC -TV Los Angeles 28 Aug. 28 Unknown WILK -TV Wilkes- Barra, Pa. 34 Oct. 2 Feb. 1 ABC- DuMont Avery -Knodel WK LO -TV Louisville, Ky. 21 Nov.26 Unknown WRAK -TV Williamsport, Pa. 36 Nov. 13 Unknown KCBD -TV Lubbock, Tex. 11 Oct. 9 Spring 1953 Pearson KIMA -TV Yakima, Wash. 29 Dec. 4 Unknown KDUB -TV Lubbock, Tex. 13 Oct. 9 On Air CBS, DuMont Avery- Knodel (Nov. 13) KIT -TV Yakima, Wash. 23 Dec. 4 Unknown WLVA -TV Lynchburg, Va. 13 Nov. 13 Feb. 15 Hollingbery WNOW -TV York, Pa. 49 July 11 April DuMont WWOD -TV Lynchburg, Vo. 16 Nov. 6 Unknown WSBA -TV York, Pa. 43 July 11 Dec 20 ABC Radio -TV Reps KSAC -TV Manhattan, Kan. July 24 8 Unknown WFMJ -TV Youngstown, Ohio 73 July 11 Early 1953 NBC Headley -Reed WMAC (TV Massillon, Ohio 23 Sept. 4 April 1 WKBN -TV Youngstown, Ohio 27 July 11 Early 1953 CBS, DuMont, Raymer WALA -TV 10 Dec. Mobile, Alo Nov.26 20 Headley -Reed ABC WKAB -TV Mobile, Ala. 48 Aug. 7 Dec. 15 DuMont, CBS Forioe WUTV (TV) Youngstown, Ohio 21 Sept. 25 Unknown KNOE -TV Monroe, La. 8 Dec. 4 Unknown WHIZ -TV Zanesville, Ohio 50 Dec 10 April 1 Delta Televi -ion Inc., Monroe, La. 43 Dec. 10 April 1 WCOV -TV Montgomery, Ala. 20 Sept. 18 March Taylor Edacotional permittees. Faggi 78 December 15, 1952 BROADCASTING Telecasting 'Victory at Sea' First Front Line Film SYLVANIA AWARDS EDWARD R. MORROW and a crew of six CBS -TV news- ASCRIBING to television "a sense telecasts: To The Gillette Co. and but noted that there was "a note- men and 12 cameramen were of responsibility" in its desire to NBC for coverage of the World Series. worthy few programs which are scheduled to fly over the improve programs, the Sylvania For the best dramatic series: To truly distinguished in concept and weekend to the U.N. front Television Awards Committee con- Robert Montgomery, NBC, American execution." lines in Korea to produce a ferred its 1952 Grand Award upon Tobacco Co., and S. C. Johnson & Son, Presiding at the dinner was Don full -hour See It Now pro- for NBC -TV's Victory at Sea series. Robert Montgomery Presents. G. Mitchell, president of Sylvania gram on the "Korea G. I. on Award announcement dinner was For the top comedy program: To Electric Products. Deems Taylor, Christmas Day." Normally held Thursday night in New York. Lucille Ball, star; Desi Arnaz, star a half -hour show, this pro- and executive producer; Jess Oppen- chairman of this year's Awards gram will be broadcast on In listing 13 other winners of Committee, read the citations. contribu- heimer, producer and chief writer; Sunday, Dec. 28, 6 -7 p.m. awards for "outstanding committee members tions to creative television tech- CBS -TV and Philip Morris & Co. Ltd. Other in- EST. The team will record nique," the committee singled out for I Love Lucy. cluded : the story on Christmas Day The Committee issued Mrs. Oscar A. Ahigren, president, and the film will be flown Victory at Sea for highest distinc- also cer- General Federation of Women's Clubs; tion, citing "the conception, the tificates of merit to advertising Joseph P. Anderson, executive secre- back to New York for editing self -imposed standards and the agencies and personnel associated tary, American Assn. of Social Work- and processing. ers; Dean Kenneth Bartlett, director, honest impact of this program." with programs winning awards. Radio and Television Center, Syracuse Receiving the awards for this In a summary evaluating the U.; Madeleine Carroll, star of stage and Commissioner; William Hunt, Editor, unsponsored program were NBC, screen; Cecil B. De Mille; Dorothy Inside Advertising; Dr. Robert L. John- standards of television programs Draper, decorator and designer; James son, president, Temple U.; Oscar Serlin, Henry Salomon Jr., writer and during the past year, the commit- A. Farley; Ford Frick, Commissioner Broadway producer; Karl Struss, Hol- producer; Richard Rodgers, com- tee voiced the belief that program- of Baseball; Mrs. John E. Hayes, past lywood cinematographer, and Gene poser of the original score; Robert president, National Congress of Parents Tunny, former heavyweight boxing ming had "improved substantially" and Teachers; Frieda B. Hennock, FCC champion. W. Sarnoff, vice president and director of NBC's television production units, and Sylvester L. Weaver Jr., NBC vice president in charge of radio and TV networks. The Grand Award symbol was accepted for the Navy by Dan A. Kimball, Secretary of the Navy, and for NBC by Mr. Weaver. Established in 1951 by Sylvania & Electric Products Inc., the awards Harrington, Righter Parsons, Inc. are given in 13 categories outside of the Grand Award for programs New York on the air between Jan. 1 and Oct. The only exclusive TV Station Representative 31. Classifications and winners Chicago follow : For the finest special events tele- San Francisco casts: To ABC, CBS -TV, DuMont TV Network, NBC, Admiral Corp., Philco Corp., and Westinghouse Electric Atlanta Corp., for the Republican and Demo- W LT V cratic Conventions. owned by Broadcasting, Inc. For the best and most original children's program: To WCAU -TV Philadelphia, for the Summer School programs. WAAM Baltimore For public service in giving the owned by WAAM, Inc. country's youth its own program: To Theodore Granik and NBC for the Youth Wants to Know series. WBEN -TV Buffalo For most noteworthy contributions to variety shows: To Ed Sullivan, owned by Bullalo Evening News Marto Lewis, CBS -TV, and Ford Mo- tor Co., Lincoln- Mercury Div., for Toast of the Town. WFMY -TV Greensboro Por the best documentary melo- ti dramas: To NBC and Borden Co., for owned by Greensboro News and Record Treasury Men is Action. For the best in commercials: To Standard Oil Co. of New Jersey for WDAF -TV Kansas City institutional messages "done with taste and with a merciful and enlight- owned by The Kansas City Star ened consideration for the viewing public." For pioneering and developing day- WHAS -TV Louisville time TV: To DuMont and Mr. Weaver of NBC for "acts of creative efforts owned by the Courier -Journal & the Louisville Times [that] call for recognition." For the best program of current news: To Edward R. Marrow, Fred W. WTMJ -TV Milwaukee Friendly, CBS -TV and Aluminum Co. owned by the Milwaukee Journal of America for See It Now. For a definite contribution to creative television technique: To WOR- Washington TV New York for Broadway TVTbe- WTTG atre. owned by Allen B. DuMont Labs., Inc. For best local programs of public service: To WOI -TV Ames, Iowa, for The Whole Town's Talking and in Our Care, both educational programs...... For the year's outstanding sports M:..x::5:°,`)M ...... ::.:"'i?::.».w :: .. BROADCASTING Telecasting December 15, 1952 Page 79 Station Nielsen on Election Returns;

telestatus Program Ratings K R\LìD (Report 246)

NEARLY 90% (89.9 %) of U. S. PER CENT OF TV HOMES REACHED was taken by Comedy Hour with IN PROGRAM STATION AREAS Dallas television homes were tuned Home. 32,544,000 viewers, while CBS - in for election returns at Rank Program TV's Godfrey & Friends was sometime during the night of 1 1 Leve Lucy 67.7 2 Buick Circus Hour 60.6 viewed by 29,087,000 to take third 7erad' 71-t'4 Potoelja November 4. This represents 17,- 3 Arthur Godfrey's Scouts 57.9 place. ARB ratings and total au- 166,000 homes, according to the 4 Texaco Star Theatre 56.1 5 Colgate Comedy Hour 51.4 dience figures for November are: %teat u os6 Se4tJ4ss A. C. Nielsen Co., Chicago, which 6 Arthur Godfrey 8 Friends 50.8 has released the TV figures below: (Liggett A Myers Tobacco) Program Network Rating 7 Dragnet 50.4 1 I Love Lucy (CBS) 70am viewing 9 8 Peak hours were to Gangbusters 47.7 2 Godfrey's Talent Scouts (CBS) SB. 10:30 p.m., which dwindled to a 9 Philco TV Playhouse 45.7 3 Texaco Star Theatre (NBC) 52.2 10 You Bet Your Life 44.9 4 Comedy Hour -Bob Hope (NBC) 513 low at 2:30 a.m. Homes reached Copyright 1952 Nielsen by A. C. Co. S Godfrey & Friends (CBS) 50.4 * * * SERVES THE LARGEST per half hour follow: 9 p.m., 13; 6 You Bet Your Life (NBC) 49.1 977,000; 9:30 p.m., 13,900,000; 10 7 What's My Line? (CBS) 44.6 Tops 8 Your Show of Shows (NBC) 44.3 p.m., 13,652,000; 10:30 p.m., 13,- 'Lucy' ARB List 9 Gangb (NBC) 40.4 576,000; 11 p.m., 12,029,000; 11:30 In November Ratings 10 Television Playhouse (NBC) 40.4 11 All Star Revue -T. Bankhead (NBC 39.3 TELEVISION p.m., 11,113,000; 12 midnight, AMERICAN Research Bureau rat- Total 9,318,000. ings listed CBS -TV's I Love Lucy Program Network Audience hours gained The early morning as the nation's top TV show for the 1 I Love Lucy (CBS) 41,430,000 MARKET... these audiences: 12:30 a.m., 7,638,- 2 Comedy Hour (NBC) 32,544,000 sixth month, excluding its summer 3 Godfrey a.m., a Friends (CBS) 29,087,000 000; 1 a.m., 6,206,000; 1:30 hiatus, with its October rating 4 You Bet Your Life (NBC) 26,109,000 5,308,000; 2 a.m., 4,793,000; 2:30 5 Your Show of Shows (NBC) 25,950,000 going up 4.7 points to 70.6 for No- 6 1,967,000. All Star Revue (NBC) 23,648,000 Cuet weK L a.m., vember. Lucy was viewed in 13,- 7 Texaco Star Theatre (NBC) 23,492,000 Meanwhile, Nielsen reported rat- 8 Talent Scouts (CBS) 22,847,000 810,000 homes by 41,430,000 people 9 of top TV two Television Playhouse (NBC) 20,061,000 ings programs for in November, ARB figures showed, 10 What's My Line? (CBS) 18,375,000 Nov. 8. They were: ending Y,: Y,: DALLAS and weeks an increase of seven million. Y: OF TV REACHED NUMBER HOMES Second spot was taken by God - Homes Situation- Comedy Shows Rank Program (000) frey's Talent Scouts on CBS-TV 1 I Love Lucy 12,576 with a rating of 58.8 and Milton Are Favorite Fare FORT WORTH 2 Texaco Star Theatre 9,740 3 Colgate Comedy Hour 9,502 Berle's NBC -TV Texaco Star The- MORE than 94% of all TV homes 4 Buick Circus Hour 9,280 atre, measured by ARB for the More than a Million 5 Arthur Godfrey I Friends 9,050 view situation comedy shows, with (Liggett 8 Myers Tobacco) first time this fall, moved into third an urban population in the 6 You Bet Your Life 8,433 place with 52.2. NBC -TV's Comedy average of more than four 7 All Star Revue 8,259 viewed 8 Philco TV Playhouse 8,130 Hour starring Bob Hope took different programs per 50 -mile area 9 Goodyear TV Playhouse 7,736 fourth place with 61.5. home, according to an Advertest 10 Arthur Godfrey A Friends 7,544 (Toni -Gillette Razor Co.) Second place in total audience (Continued on page 85) More than TWO MILLION in the 100 -mile area ... Weekly Television Summary December 15, 1952- TELECASTING SURVEY NOW City Outlets en Air Sets in Area City Outlets on Air Sah in Are. Alboqurqus Kos-TV 16,500 Lewisville WAVE -TV, WHAS-TV 210,000 Arne. WOI-TV 109,771 Lubbock, Tex. KDUB -TV 7,000 Atlanta WAGA -TV, WSE -TV, WLTV 215,000 Metamres (Mexico), Bemires- Austin KTBC -TV 12,200 rill., Tex. XELD -TV 27,300 eltimre WAAM, WEAL -TV, WMAR -TV 434,807 Memphis WMCT 168,493 196,985 Binghamton -TV 98,500 Miami WTVJ WNIF 155,000 Iirmineham WAFM -TV, WIRC -TV 122,000 Milwake WTMJ -TV 374,877 Bloomington WTTV 194,050 Minn. -St. Pawl KSTP-1V, WCCO-TV 329,200 Bst.n WIZ -TV, WNAC -TV 966,000 Nashville WSM-TV 84,786 Buffalo WIEN -TV 305,102 New H..a WNHC -TV 340,000 TELEVISION HOMES Chrl.tte WITV 268,203 New orleoco WDSU -TV 133,213 Chicago WIKI, WENR -TV, WGN -TV, WNIQ 1,258,765 New York- WARD, WRS -TV, WJZ -TV, WHIT Cincinnati WCPO -TV, WKRC -TV, WLWT 383,000 Newark WOR -TV, WPIX, WATV 3,059,400 Cl.land WEWS, WHIM, WXEL 679,012 Norfalk- IN KRLD-TV'S Colorado Portsmexth- EFFECTIVE COVERAGE Springs KKTV -- Nwpert News WTAR -TV 147,437 C.lumbus WINS -TV, WLWC, WTVN 237,000 Oklahoma City W KY -TV 170,801 Dello- Omaha KMTV, WOW-TV 154,876 AREA Ft. Werth KRLD -TV, WFAA -TV, WIAP -TV 196,985 Philadelphie WCAU -TV, WFIL -TV, WPTZ 1,124,585 Davenport WOC -TV 156,000 Phoenix KPHO -TV 67,400 aced Cities Include Davenport, Moline, Rack Is.., E. Moline Pittsburgh WDTV 535,000 Dorien WHIO -TV, WLWD 253,000 Portland, Ore. KPTV 30,734 D Providence EXCLUSIVE CBS KFEL -TV, KIN 78,198 WJAR -TV 237,000 Detroit WJIK -TV, WW1-TV, WXYZ -TV 817,000 Richmond WTVR 145,954 Erie WICU 175,550 Rochester WHAM -TV 164,000 TELEVISION OUTLET FOR Ft. Worth Rock Island WHBF -TV 156,000 Dalles WIAP -TV, KRLD -TV, WFAA -7V 196,985 Quad Cities Include Davenport, Moline, Reck Ise., E. Molino Grand Rapids WOOD -TV 223,961 Salt Lok City KDYL -TV, ICU-TV 96,750 DALLAS -FORT WORTH Greensboro WFMY -TV 135,896 San Antonio KEYL, WOAI -TV 112,895 Honolulu KGMB -TV, KONA 5,000 San Diego KFMI -TV 158,050 Houston KPRC -TV 211,500 San Francisco KGO -TV, KPIX, KRON -TV 481,000 AREAS Huntington- Schenectady- Charleston W SAZ -TV 127,904 Albany -Troy WRGB 237,400 Indianapolis W FIM -TV 292,000 Seattle KING -TV 211,900 Jacksonville WMBR -TV 80,000 St. Louis KSD-TV 468,000 This is why Johnstown WJAC -TV 177,301 Syracuse WHEN, WSYR -TV 202,556 Kalamazoo W KZO -TV 241,832 Toledo WSPD -TV 209,000 Kansas City W DA F -TV 243,357 Tulsa KOTV 134,275 Lancaster WGAL -TV 177,313 Utica -Rom WITTY 83,000 Lansing WJIM -TV 120,000 Washington WMAI -TV, WNIW, WTOP -TV, WTTG 405,407 KRLD-TVJ Les Angles KECA -TV, KHl -TV, KLAC -TV, KNISH Wilmington WDEL -TV 123,540 KTLA, KNXT, KTTV 1,422,981 Total Sets in Use 19,550,547 is your best buy Total Stations on Air 1210 Total Markets on Air 70s Includes XELD -TV Marmoras, Meek* Totals each market represent estimated Channel 4 Represented by Editor's Note: for sets within television area. Where coverage areas overlap set counts may be ... partially duplicated. Sources of set estimates ore based on dota from dealers, distribsrtors, TV circulation committees, electric companies and manufacturers. Since many are compiled monthly, semis may remain unchanged in successive summaries. Total sets in all areas are The BRANHAM Company necessarily approximate. Page 80 December 15, 1952 BROADCASTING Telecasting Il

and a Rich Market's Yours for the scheduling I

W H IO -TV coverage

Twelve out of the top fifteen once -a -week shows in the :4 WHIO -TV service area -all of the first seven shows are seen on WHIO -TV. (September Pulse)

W H I O coverage lat úc Dcutt.o.c

37.9% of the total radio audience. This compares with 13.5% for Station 26.5% for Statio ; for Station D. (Hooper average fo past year)

THE DAYTON MARKET 1,293,595 prosperous prospects -306,457 families. Payrolls 'in Dayton for 1951 -$630,95l,82 Retail sales for Dayton and Montgomery County -$475,000,000. Average weekly industrial pay check -$83.6$ highest in Ohio, one of highest in the country. Day4On has been designated a "Pre- ferred City" by Sales Management for the past 20 months.

YOU CAN DOMINATE THE DAYTON MARKET WITH EITHER

WHIO -TV OR WHIO -WITH BOTH OF THEM TOGETHER,

YOU CAN SATURATE IT. ASK NATIONAL REPRESENTATIVE

GEORGE P. HOLLINGBERY CO. FOR FULL INFORMATION

DAYTON OHIO

BROADCASTING Telecasting December 15, 1952 Page 81 74° 24' 54" W. Long. Transmitter and Machine Co. (mfrs. of aluminum ex- TV Grants and Applications antenna RCA. Legal counsel Schar- trusions), Los Angeles, owner of vari- feld, Jones & Baron. Washington. ous parcels of real estate, and appli- (Continued from page 72) Consulting engineer A. D. Ring & Co., cant for new TV station in Los Ange- Washington. Principals include equal les. City priority status: Gr. B -2, No. kw aural; antenna height above aver- casting and newspaper enterprises (50 %) general partners William G. 170. age terrain 350 ft., above ground 379 which consist of WQAM Miami and Matta and G. C. Matta, engaged in real ft. Estimated construction cost $303,- Miami Herald, Detroit Free Press, Ak- estate management, coal stripping and BRADDOCK, Pa. -Matta Enterprises 560. first year operating cost $183,000, ron Beacon Journal and 45% interest operating of picnic grounds, and each (WLOA), vhf Ch. 4 (66 -72 mc): ERP revenue not estimatéd. Post Office ad- in WAKR Akron, and Chicago Daily S5 owner of WLOA Braddock, Pa., and 51.7 kw visual, 31 kw aural; antenna dress % Tom Gilchrist, 500 Laura St., News and 42% interest in WIND Chi- applicant for new TV station (uhf Ch. height above average terrain 500 ft., Jacksonville, Fla. Studio and trans- cago; Treasurer James C. Knight (10 %), 61), in Akron, Ohio. (See below.) City above ground 541 ft. Estimated con- mitter location Lane Ave. and Lake also executive with Knight broadcast- priority status: Gr. B -1, No. 135. struction cost $325,000, first year oper- Shore Blvd. Geographic coordinates ing and newspaper enterprises; Secre- ating cost $522,000, revenue $586,000. 30° 17' 50" N. Lat., 81° 44' 35" W. Long. tary J. Leonard Reinsch (5 %), manag- AKRON, Ohio -Matta Enterprises, Post office address 1223 Braddock Ave., Transmitter and antenna GE. Legal ing director of Cox radio and television uhf Ch. 61 (752 -758 mc); ERP 76.6 kw Braddock, Pa. Studio location to be counsel Dempsey & Kaplovitz, Wash- stations; Owen F. Uridge (5 %), general visual, 45.9 kw aural; antenna height determined. Transmitter location t5 mi. ington. Consulting engineer McIntosh manager of WQAM; Lee Hills (5 %), above average terrain 742 ft., above NE of McKeesport, Pa. Geographic co- & Inglis, Washington. Principals in- executive editor of Detroit Free Press; ground 738 ft. Estimated construction ordinates 40° 21' 34" N. Lat., 79° 49' 38" clude President John H. Perry Jr. C. Blake McDowell, Akron attorney; cost $222,500, first year operating cost W. Long. Transmitter and antenna (11.47 %), Vice President Farwell W. James M. LeGate (3.5 %), general man- $320,000, revenue $275,000. Post office RCA. Legal counsel Scharfeld, Jones Perry (7.5 %) and Secretary- Treasurer ager of WIOD, and Milton C. Scott address 1223 Braddock Ave., Braddock, & Baron, Washington. Consulting engi- E. A. Kettel. Estate of John H. Perry (3.5 %), chief engineer for WIOD. Prin- Pa. Studio location to be determined. neer A. D. Ring & Co., Washington. Sr., deceased, holds 69.4 %. In addition. cipals with Miami Daily News hold Transmitter location route 43 at inter- Principals include equal (50 %) partners John H. Perry Jr. and Farwell W. total of 42.5% interest; principals with section with Nickle Plate Railroad William G. Matta and G. C. Matta, en- Perry hold 10% jointly. City priority Miami Herald also hold 42.5% interest. about 10 mi. SE from center of Akron. gaged in real estate development, coal status: Gr. B -4, No. 196. Applications on file by WIOD and Geographic coordinates 40° 59' 11" N. stripping and operating of picnic WQAM; each seeking TV station, will Lat., 81° 20' 30" W. Long. Transmitter grounds, and each ;h owner of WIOA- MIAMI, Fla. - Biscayne Television be dismissed. City priority status: Gr. and antenna RCA. Legal counsel Braddock, and applicant for new TV Corp., vhf Ch. 7 (174 -180 roc); ERP 316 B -4, NV. 193. Scharfeld, Jones & Baron, Washington. stations in Atlantic City, N. J. (uhf kw visual, 158 kw aural; antenna height Consulting engineer A. D. Ring & Co., Ch. 52) and Akron, Ohio (uhf Ch. 61). above average terrain 443 ft., above DAVENPORT, Iowa -Mel Foster and Washington. Principals include equal Braddock, Pa.. is less than 15 miles from ground 479 ft. Estimated construction Harold Hoersch, uhf Ch. 36 (602 -608 (50 %) partners William G. Matta and Irwin, Pa., and seeks channel assigned cost $1,249,951, first year operating cost mc); ERP 14.8 kw visual, 7.4 kw aural; G. C. Matta, engaged in real estate to Irwin. Pittsburgh, Pa., city priority $792,000, revenue $876,000. Post office antenna height above average terrain management, coal stripping and operat- status number: Gr. B -4, No. 180. North 434 437 address Side 79th St. Cause- ft., above ground ft. Estimated ing of picnic grounds, and each 1,5 way, Miami (North Bay Village), Fla. construction cost $200,504, first year op- owner of WLOA Braddock, and appli- AMARILLO, $180.000. Tex. -Panhandle Tele- Studio and transmitter location at site erating cost $180,000, revenue cant for new TV station (uhf Ch. 52) vision Co. vhf Ch. 7 (174 -180 tac); ERP of WIOD (AM) Miami. Geographic co- Post office address 316 Brady St., Dav- in Atlantic City, N. J. (see above). City 50.5 kw visual, 27.2 kw aural; antenna ordinates 25° 50' 57" N. Lat., 80° 09' 19" enport, Iowa. Studio and transmitter priority status: Gr. B -1. No. 109. height above average terrain 548 ft., W. Long. Transmitter and antenna RCA. location immediately west of North above ground 574 ft. Estimated con- Legal counsel Dow, Lohnes & Albert- .Lincoln St. at West 11th St. and West AKRON, Ohio-Allen T. Simmons $352,000, 41° struction cost first year oper- son, Washington, and Loucks, Zias, 10th St. Geographic coordinates 31' (WADC), uhf Ch. 61 (752 -758 mc); ERP ating cost $128,000, revenue $144,000. Young & Jansky, Washington. Con- 56" N. Lat., 90° 36' 55" W. Long. Trans- 879 kw visual, 439.5 kw aural; antenna Post Office address c/o Ross IC. Pres- sulting engineer Millard Garrison, mitter and antenna GE. Legal counsel height above average terrain 985 ft., cott. 1430 Life of America Bldg., Dallas, Washington. Principals include Presi- Harold Hoersch, Davenport, Iowa. above ground 850 ft. Estimated con- Tex. Studio and transmitter location dent Niles Trammell (15 %), former Na- Consulting engineer Dale I. King, Wash- struction cost $366,000, first year oper- on Bluebonnet Ave., 6.9 mi. north of tional Bcstg. Co. board chairman and ington, Ill. Principals include equal ating cost $360,000, revenue $500,000. Amarillo Courthouse (requests waiver RCA director, to be general manager; (50 %) partners Mel Foster, president, Post office address P. O. Box 830, of rule requiring main studio to be treasurer and 82% owner of Mel Foster Akron, Ohio. Studio location WADC located Vice President James M. Cox Jr. Inc. of Iowa and Mel Inc. of within city to which channel (30.5 %), head of Cox broadcasting -tele- Foster Bldg.. 40 East Mill St. Transmitter has been allocated). Geographic coord- Illinois (realtors, FHA mortgage corre- location corner of Hardstone and inates 35° 18' 24.6" N. Lat., 101° 49' 36" casting and newspaper enterprises spondents), and with interest in various Brownstone Aves. Geographic coordi- W. Long. Transmitter and antenna GE. which consist of WIOD Miami and real estate firms, and Harold Hoersch, nates 41° 06' 00" N. Lat., 81° 28' 20" Legal counsel Ross K. Prescott, Dallas. Miami Daily News, WHIG-AM -FM -TV Davenport (Iowa) attorney. and with W. Long. Transmitter and antenna Consulting engineer Guy C. Hutcheson, Dayton, Ohio, and Dayton Journal- interest in various real estate firms. RCA. Legal counsel Segal, Smith & Arlington, Tex. Sole owner of appli- Herald and News, WSB-AM -FM -TV At- City priority status: Gr. B -2, No. 159. Hennessey, Washington. Consulting cant is Charles Henry Coffield, inde- lanta, Ga., and the Atlanta Constitu- engineer Gillett & Bergquist, Washing- pendent oil operator, permittee of NEW ORLEANS, La. -CKG Telev- ton. Sole owner of applicant is Allen KCTV (TV) Austin, Tex., and owner tion and Journal, and Springfield, Ohio, slon Co. (WMRY), uhf Ch. 26 (542 -548 35 News and Sun; Vice President John S. T. Simmons, licensee of WADC Akron of various firms seeking TV stations in mc); ERP 99.96 kw visual, 53.96 kw and owner -operator of Idle Hour Farm New Orleans, La., Corpus Christi, Tex., Knight (17.5 %), head of Knight broad- aural; antenna height above average near Lexington, Ky. (breeding anti Dallas, Tex., and Houston, Tex. City terrain 351 ft., above ground 353 ft. raising thoroughbred horses). City priority status: Gr. A -2, No. 47. Estimated construction cost $204,200, priority status: Gr. B -1, No. 109. first year operating cost $245,000, rev- FORT WORTH, Tex. Fort Worth 156,000 TV SETS mg enue $250,000. Post office address 505 A. - Melrose Bldg., Houston, SALEM, Ore. -Lawrence Harvey Television Co., vhf Ch. 10 (192 -198 mc); Tex. Studio uhf Ch. 24 (530 -536 mc); ERP 104.7 ERP 316 kw visual, 158 kw aural; an- IN THE QUAD -CITY AREA location 2107 Dryades St. Transmitter kw visual, 56.53 kw aural; antenna location on Whitney Road, !á mi. south tenna height above average terrain height above average terrain 995 ft., 989 ft., above ground 1,074 ft. Estimated of Hamilton St., at transmitter site of above ground 223 ft. Estimated MWRY (AM). Geographics coordinates con- construction cost $700,574, first year struction cost $295,300, first year oper- operating cost $700,000, revenue $700; Each month this TV set 29° 54' 30" N. Lat.. 90° 02' 26" W. Long. cost $225,000, Transmitter and antenna RCA, Legal ating revenue $285,000. 000. Post Office address % Sterling total is ascertained by Post Office address 19200 South West- C. Halloway, Continental Life Insur- counsel A. L. Stein, Washington. Con- Ave., Quad - City wholesalers sulting engineer L. N. ern Torrance, Calif. Studio loca- ance Bldg., Fort Worth. Tex. Studio J. duTreil & tion to be determined. Transmitter lo- location south side of East Berry St., serving this area. Actually, Assoc., New Orleans, La. Principals cation 4.8 mi. NW of Salem, atop the include President Lester Kamin (S5), 600 ft. west of Riverside Drive. Trans- the total of TV homes sole owner of Kamin Adv. Agency. Eola Hills. Geographic coordinates 44° mitter location 12.2 mi. SE of Tarrant reached by is 58' 36" N. Lat., 123° 08' 30" W. Long. County Courthouse (Fort Worth), in WHBF -TV Houston. Tex., 25% owner of WMRY Transmitter and antenna RCA. Legal considerably larger as our New Orleans and 25% owner of KCIJ Township Z, Tarrant County, 550 ft. Shreveport, La.; Vice President Pat counsel Prichard & Brenner, Beverly west of Woods Chapel Road. Geo- TV signals are received Hills, Calif. Consulting engineer Harry graphic coordinates 32° 40' 00" N. Lat., Coon (1,5). partner in Dallas (Tex.) law R. Lubcke, Hollywood, over an extensive area be- firm Holt & Calif., Los An- 97° 09' 05" W. Long. Transmitter and of Clark. Coon, Fisher, and geles attorney. Sole owner of applicant antenna GE. Legal counsel Arnold, yond the Quad- Cities. 25% owner of both WMRY and KCIJ, is Lawrence and Secretary- Treasurer Billy B. Gold- A. Harvey, executive vice Increased po w e r h a s berg (55). Houston (Tex.) attorney, president and 3315% owner of Harvey (Continued on page 84) doubled WHBF -TV radi- and 25% owner of both WMRY and ated strength; the staff and KCIJ. City priority status: Gr. B -4, facilities have recently No. 184. In moved into enlarged quar- CAPE GIRARDEAU, Mo. - KGMO films ters. Radio & Television Inc. (KGMO), vhf Ch. 12 (204 -210 mc);ERP 30.5 kw vis- True to a 25 year tradition ual, 15.6 kw aural; antenna height of service in radio broad- above average terrain 148 ft., above for business casting, WHBF -TV now ground 193 ft. Estimated construction also serves cost $131,475. first year operating cost Quad -Citians $144,000, revenue $132.000. Post Office well-and advertisers prof- address Radio Station KGMO, Cape or entertainment, new itably. Girardeau, Mo. Studio and transmitter location at intersection of U. S. 61 and Les Johnson, V. P. and Gen. Mgr. Eastbound State 74. Geographic coordinates 37° 16' 45" N. Lat., 89° 33' 28" W. Long. Transmitter and antenna GE. production techniques and Consulting engineer Fred O. Grimwood Jr. 041, & Co.. St. Louis. Principals include 0 Richard C. Brandt (19.7 %), William C. story treatments Brandt (19.7 %), William M. Bryan `,(o/ (19.7 %), John J. Parker (19.7%), Edwin 1. /wo Erlbacher (19.7 %), and Rush H. Lim - baugh (1.5 %). City priority status: Gr. A -2, No. 239. ATLANTIC CITY, N. J. -Matta En- terprises, uhf Ch. 52 (698 -704 mc); ERP 20.5 kw visual, 12.3 kw aural; antenna height above average terrain 370 ft., Pw.,.r,b., above ground 391 ft. Estimated construction cost $159,500, first years operating cost $300,000, revenue $260.000. Post office address 1223 Braddock, Ave., WHBF AFTM: Braddock, Pa. Studio location to be TUCO BUILDING, ROCK ISLAND, ILLINOIS determined. Transmitter location 208 FILMS FOR INDUSTRY AND TELEVISION Maine Ave. of Nepe,enled by Ave, y- Nnodel, Inr North at intersection HILL COUNTRY VILLAGE * ROUTE 2, SOX 329 KA * SAN ANTONIO, TEXAS Bader Ave. and Maine Ave. Geo- graphic coordinates 39° 22' 15" N. Lat. Page 82 December 15, 1952 BROADCASTING Telecasting TV Transmission Line

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BROADCASTING Telecasting December 15, 1952 Page 83 of applicant is Harold R. Murphy, pres- date. He said the whole situation TV Grants and Applications ident, editor and 50% owner of North Shore Publishing Co. (publishers and would be appraised promptly and printers three newspapers), plans made for inauguration of (Continued front page 82) etytrsrra 46%wner of WIGM Medford, Wis. City priority service, but so far had no target status: Gr. B-4, No. 182. date in mind. The TV station, he Fortes & Porter, Washington. Con- 326 ft., above ground 429 ft. Estimated SHOREWOOD, Wis. - North Shore sulting engineer George C. Davis, construction cost $154,818, first year op- Bcstg. Co. See Milwaukee, Wis., ap- declared, should serve about half Washington. Principals include general erating cost $151,200, revenue $165,600. plication. of the Seattle area and about as partners Raymond O. Shaffer (20%). Post office address P. O. Box 672, chairman of the board and president Odessa, Tex. Studio location to be de- AMENDED APPLICATIONS far south as Chehalis, Wash. (about of Welex Jet Services Inc.. Fort Worth, termined. Transmitter location 2.5 mi. half -way between Seattle and Port- senior partner in Texas Rail Joint Co.. west of city limits, 0.4 mi. north of TULARE, Calif.-Sheldon Anderson, Fort Worth, and 25% owner of Monarch U. S. 60, at site of KECK (AM) trans- uhf Ch. 27 (548 -554 mc); ERP 102 kw land). Mfg. Co. (oil well drilling); Sterling mitter. Geographic coordinates 31° 49' visual, 57.74 kw aural; antenna height C. Holloway (20 %), Fort Worth attor- 14" N. Lat., 102° 25' 42" W. Long. Trans- above average terrain 696 ft., above Carl Haymond, owner of KMO ney and president, director and largest mitter, antenna and studio equipment ground 257 ft. Post office address %a Tacoma, vhf Ch. 13 grantee, told stockholder (although not majority) of GE. Legal counsel Loucks, Zias, Young KCOK Tulare, Calif. Studio location BROADCASTING TELECASTING Continental Life Insurance Co., and & Jansky. Washington. Consulting en- 0.5 mi. north of Tulare -Lindsay High- that director and 9.8% stockholder of Den- gineer George C. Davis, Washington. way on Visalia- Mooney Blvd. at site he hoped to be on the air by May ver Television Co. (applicant for new Sole owner of applicant is Ben Nedow, of KCOK (AM) studios. Transmitter TV station in Denver. Col.); M. J. licensee of KECK Odessa, owner (with location 6.5 mi. NE of center of Visalia, 1 with a station that should effec- Neeley (20 %), president and owner of Mrs. Ben Nedow) of Peoples Furniture Calif., in Venice Hills, about 14.4 mi. NE tively cover the Seattle - Tacoma majority of stock of Hobbs Mfg. Co. Co. (furniture and appliance sales and of Tulare, Calif. Geographic coordinates (mfr. of various types of trailers), service), owner of Peoples Furniture 36° 22' 11" N. Lat., 119° 11' 00" W. Long, market, as well as a considerable Fort Worth; Arch Rowan (20 %), chair- Co. Factory (manufacture, repair and Transmitter DuMont, antenna GE. fringe area. National representa-, man of the board. 6.8% common stock- upholstering of furniture), and pur- Legal counsel John P. Hearne. Holly- holder and 13% preferred stockholder chase, sale and lease of real estate wood, Calif. Consulting engineer Ron tive will be the Branhanì Co. RCA of Rowan Drilling Co. (oil well drill- and property. City priority status: Oakley, La Canada, Calif. [For appli- equipment has been ordered, with ing), Fort Worth. and president and Gr. A -2, No. 172. cation, see B.T. July 14.1 City priority 13% owner of Rowan Oil Co. (oil pro- status: Gr. A -2, No. 419. much of it already on hand. Trans- ducers), Fort Worth; F. Kirk Johnson MILWAUKEE Wis. - North Shore CHICAGO, nl. - Johnson- Kennedy mitter delivery is expected in be- (10 %), oil producer (buying oil and Bcstg. Co., uhf Ch. 31 (572 -578 mc); Radio Corp. (WIND), uhf Ch. 20. tween 90 and 120 days, Mr. Hay- gas leases and royalties for purpose of ERP 23.054 kw visual, 10.369 kw aural; Change ERP to 1,000 kw visual, 500 producing oil and gas). and 16.92% antenna height above average terrain kw aural; antenna height above aver- mond said. stockholder in Denver Television Co., 412 ft., above ground 445 ft. Estimated age terrain 570 ft., above ground 602 (applicant for new TV station in Den- construction cost $123,500, first year op- ft. Studio and transmitter location In other TV developments, U. S. ver, Col.), and O. P. Newberry (10 %), erating cost $150,000, revenue $175,000. Daily News Bldg. [For application, see Court of Appeals for District of vice president of Fort Worth National Post office address 3514 North Oakland B.T, July 14.] City priority status: Gr. Bank, Fort Worth, Tex. City priority Ave., Shorewood, Wis. Studio and B -2, No. 167. Columbia has continued until status: Gr. B -5, No. 205. transmitter location 3514 North Oakland Thursday its hearing of argument Ave., Milwaukee, Wis. Geographic co- CORPUS CHRISTI, Tex.-Superior Television Inc., vhf Ch. 10, ERP 222 on the request of WLAN Lancaster, ODESSA, Tex. -Ector County Bcstg. ordinates 43° 04' 56.5" N. Lat., 87° 53' 111 (KECK), 7 kw visual, kw aural. Principals: Co. vhf Ch. (174 -180 mc): 16.3" W. Long. Transmitter DuMont, an- President J. D. Wrather Jr. (25 %), Pa., for injunction to prevent ERP 49.5 kw visual, 24.8 kw aural; tenna GE. Consulting engineer Claude Hollywood film producer and owner WGAL -TV Lancaster from switch- antenna height above average terrain M. Gray, Birmingham, Ala. Sole owner of 25% of voting stock in KOTV (TV) Tulsa, Okla.; Vice President and Treas- ing from vhf Ch. 4 to 8 pursuant urer Maria Helen Alvarez (25 %), owner to conditional grant from FCC. of 50% voting stock in KOTV (TV); Vice President Edgar M. Linkenhoger WLAN has petitioned for review (25 %), president and 55% owner of and also an appeal of FCC's condi- r The Transport Co. of Texas (interstate transportation of bulk petroleum and tional grant to WGAL -TV pending chemicals); John F. Lynch (15 %), before the court [BIT, Dec. 8]. president of La Gloria Corp. (oil and gas production), Christi, Tex., Milford y (10 %), director for Storm Trouble La Gloria Corp. [For application. see B.T, July 28.] City priority status: WSLS -TV Roanoke, Va., new vhf Gr. A -2, No. 25. Ch. 10 grantee which had hoped for MILWAUKEE, Wis. - Cream City commencement Dec. 1 but ran into Bcstg. Co. (WMIL), uhf Ch. 31, ERP 14.57 kw visual, 7.874 kw aural. Change technical problems, put a antenna height above average terrain test pattern on the air last Wed- to 439 ft., above ground to 461 ft. [For application, see B.T, Nov. 18.] City nesday at 6:02 p.m. but was priority status: Gr. B-4, No. 182. knocked off the air at 7:05 p.m. by a severe electrical storm. WSLS- TV had planned to put its first L. A. Uhf Grant program on the air at 7:30 p.m. Feature Film Series (Continued from page 71) WSLS -TV did commence pro- Delta Television Inc., uhf Ch. 43 gram operations Thursday night, grantee in Monroe, La., hopes that however, carrying basically NBC SKYROCKETS station may begin operation by programs and also CBS and Du- April 1. Mr. Griffith, who owns Mont. James Moore, executive vice LAGGING AUTOMOBILE SALES Griffith Electric Co. (industrial president, reported the station is Around Jan. 1, auto sales lagged. To whip this lag, radio communication equipment), virtually sold out during evening Bill Piggott, head of Rock Island Nash agency bearing reported no decision made on equip- hours. his name, got Nash dealers in area to sponsor late ment, representation or network. Mr. Moore noted Saturday night film series on WOC -TV. Program that despite Robert J. Burow, general man- the technical troubles, WSLS titled "Airflyte Theater" debuted Jan. 19. ager of WDAN Danville, Ill., re- -TV By the end of January, Piggott had sold 15 new cars. ported the TV station will use RCA got on the air from scratch 81 days Appearing on Feb. 16 program, he displayed chart equipment, but he does not know after grant. Station is using in- showing only 3 new cars left at his agency. Told view- terim effective radiated power ers to how soon it will be on the air. of hurry if they wanted one of these. With sale 12.6 kw from its transmitter site of these 3 cars by 11 o'clock next morning, Piggott had Representation will be handled by moved 31 new Nashes 3 demonstrators.... ALL WITH- Everett-McKinney. WDAN is the atop Poor Mt., 3,000 ft. above IN MONTH OF FIRST TELECAST. first station owned by the Gannett Roanoke. He said clear test pattern In January 1953, "Airflyte Theater" completes 52- Co. (newspaper chain) to get a TV reception already was reported in weeks on the air-52 weeks! in which it has built sales grant. Bristol, Va. not only for Piggott's . . but also for its other sponsors -Davenport Nash Sales, Inc., and Blazer Auto To Use AM -FM Tower Sales, Inc., Moline, Illinois. Proof that WOC -TV Sells WJLD - TV Birmingham, Ala., for further proof, get the facts from your nearest will use General Electric equip- Milkathon on KHJ -TV F & P man ... or from us, direct. ment, but starting date is unknown, SECOND annual "Milkathon" to George FREE & PETERS, INC. Johnston Jr., president of raise milk funds for underprivi- Johnston Broadcasting Co., said. leged Exclusive National Representatives children will be sponsored The station will utilize its existing by the local Saints and Sinners AM -FM tower for the TV tower, charity organization on KHJ -TV The Quint Cities he reported. Network and repre- Hollywood for 24 hours. Show will sentative are not selected yet. start 9 a.m. PST Dec. 20 COL. B. J. PALMER, President at with Elbert H. Baker, vice president station time being donated by Dr. ERNEST C. SANDERS, of the Tacoma (Wash.) News -Tri- Ross Dog & Cat Food, through its Resident Manager bune, vhf Ch. 11 grantee, said the agency, Rockett - Lauritzen, both FCC's action at this time Davenport, Iowa came as Los Angeles, with the show built something of a "surprise" since around 100 professional acts and they did not expect it at this early 100 amateurs. Page 84 December 15, 1952 BROADCASTING Telecasting 20TH CENT. -FOX tions, Culver City. The agency is Young & Rubicam Inc. To Promote Movie on ABC -TV Associated with Mr. Reynolds TWENTIETH Century -Fox Film are Gil Ralston as executive vice - Corp. signed with ABC last week president in charge of production for TV coverage of the world pre- and Arthur Ripley as executive miere of its motion picture, "Stars film report director. and Stripes Forever," plus a spot e * * campaign on network -owned WJZ - Twentieth Century Fox Film Corp., TV New York which ABC called Sales . . . lock; and "Rocking Horse," star- New York, has sold its 15- minute the most extensive ever launched ring agency Contracts with duPont, General Gladys George. The TV film for children, News Adven- on behalf of a movie. is Young & Rubicam Inc. Electric and Hamilton Co. tures For Young America, to The film company also is plan- Watch In preparation are 10 half -hour for half -hour TV films have been Peter's Shoes Division of the inter- ning heavy radio and TV spot cam- films for NBC -TV Cavalcade of national Shoes Co., St. Louis, for paigns in other cities where the signed by Sovereign Productions, America series for duPont. These Hollywood, according to Stuart showing on a 52 -week basis, start- picture is booked for an early run. will be telecast April 1. Reynolds, starting ing last week in the following mar- ABC -TV will cover the opening president and head of BBDO is the agency. the new distribution firm. kets: New Orleans, Houston, San at New York's Roxy Theatre next Francisco, Seattle, Detroit, Kansas The company is in production Your Jeweler's Showcase, now on Monday night in an 8:30 -9 p.m. on alternate weekly basis City, Minneapolis, Buffalo, Char- untitled half -hour series for GE, sponsorship telecast for affiliates in cities by Hamilton Watch Co. and Inter- lotte and Cleveland. where the movie is opening during which starts on CBS -TV Feb. 1, replacing the Fred Waring national Silver Co. in 20 markets e * e Christmas week. Other affiliates Show. Oct. 6], will be sponsored by Now being [BT, Arrow Productions' Ramar of the will carry the telecast following completed are "Three - Hamilton starting Jan. 7. The firm Jungle film series has been sold to Wednesday night. The company and -a -Half Musketeers," directed will film an additional 13 half - is placing more than 80 radio and by Sheldon Leonard from his origi- hours. The current series was 12 stations covering 14 major shop - TV spots on the ABC station in an nal story and starring Dave Wil- filmed by Screen Televideo Produc- (Continued on page 97) eight -day period starting today. WJZ -AM -TV contract was negotiated by WJZ -TV General Manager Tre- vor Adams; WJZ -TV Account Execu- tive Edward Bleier; Charles Enfield, From Station Break 20th Century vice president in charge of advertising, publicity and exploitation, and Martin Michel, radio -TV to Feature ... the NEW director for the film firm. Charles Abry, ABC -TV eastern sales manager, `negotiated coverage. Charles Schleifer & Co., New York, is agency. Telestatus (Continued from page 80) study released last week. Advertest found generally have a high opinion of is doing a whale of situation - comedy programs, with one -fifth rating the average program as excellent. a job every day! Top 10 situation - comedy programs were found to be: I Love Lucy, Burns & Allen, My Friend "BALANCED" Irma, Life With Luigi, Amos 'n' TV TRIPOD Andy, Mama, Our Miss Brooks, mounted on 3 -wheel ,Beulah, Ozzie & Harriet and portable Dennis Day. collapsible The study is the November issue dolly We THREW THE book away and engineered a of "The Television Audience of illustrated. brand new "BALANCED" Tripod for every photo- Today," and makes a complete graphic and video need. The result -a revela- analysis of all situation - comedy tion in effortless operation, super -smooth tilt programs presented for New York and 360° pan action. area audiences. PERFECT BALANCE prevents mishap if the lock lever is not applied. Quick release pan handle WFPG -TV to Debut locks into desired position. Mechanism is en- With $150 Charge closed, rustproof, needs no lubrication. Ten- WFPG -TV Atlantic City will offer sion adjustment for Camera Man's preference. the lowest current rates in video Built -in spirit level. Telescoping extension pan advertising -$150 an hour-when handle. We defy you to get anything but the it goes on the air Saturday, accord- smoothest, most efficient operation out of this ing to Fred Weber, president of tripod beauty. Neptune Broadcasting Corp., licensee. The uhf Ch. 46 outlet was WE CALIBRATE LENSES Precision "T' STOP CALIBRA- scheduled to begin test patterns to- TION of all type lenses, any focal length. Our method is FRANK C. ZUCKER day (Monday) [BT, Nov. 24]. approved by Motion Picture Industry and Standard Com- WFPG -TV, which will program mittee of SMPTE. Lenses coated for photography. Special from 5 -11:16 p.m. daily, will TV coating. Rapid service. GAmERA E UIPmEf1T C. charge $142.50 per hour for 13 l'6'00 BRURDLURY new YORK GITY times and $135 for 26 times, Mr. WE RENT AND SERVICE CAMERAS * MOVIOLAS Weber said. A half -hour, one -time DOLLIES ... Complete line of 35mm and 16mm equipment program will cost $90; five minutes, available for rental. WORK $30, and one minute, $20. "We're MITCHELL: Standard, Hi- Speed, BNC, NC, 16mm. Bell 8 IF YOU WITH FILM . . . trying to bring television into the ROWELL: Standard, Shiftover, Eyemos. MAURER: 16mm It will pay you to get to know us. The country's foremost realm of the small and medium Sameras. ARRIFLEX. MOVIOLA: Editing machines, Synchronisers. professionals depend upon our portable, versatile, sized so adaptable equipment. city everyone can use it DESIGN and manufacture Lens Mounts and camera equip as an advertising medium," WE Mr. for 16mm -35mm and TV cameras. Weber said. ment BROADCASTING Telecasting December 15, 1952 Page 85 Chicago Radio, TV ABC-UPT Fusion EDUCATORS VIEW Center Plans (Continued front page 69) ' mission to deny the Zenith appli- A NATIONAL citizens' group -beaming with the mutual blessings of cation and petitions so that the the Ford Foundation and FCC Chairman Paul A. Walker-was off question of WBKB's license might winging last week on its initial flight into educational television. be resolved before its transfer to Plans were being mapped for a prodigious new effort -an Educational CBS following the ABC - UPT Television and Radio Center in merger, if and when granted [B T, Chicago which would serve as a broaden the base of financial sup- Oct. 27]. national clearinghouse for the dis- port for educational radio and tribution of program materials to television," and ultimately the sta- The Commission has not yet all educational outlets. The moti- tions which use the film materials acted on that request. vating force: the National Citizens will compensate the center. Pro- In its reply to the Broadcast Committee for Educational Tele- grams will be supplied to outlets Bureau's exceptions, as they ap- vision. as they take the air, on a nation- plied to the Paramount -DuMont Construction of the new center wide basis, providing the video fare control issue, DuMont stated that will commence as soon as possible, has "won success in local com- ON HAND to throw switch inaugurat- the Broadcast Bureau was in error, it was learned, with Dr. George munities." Transcription and tape ing TV service to Palm Springs, that it placed undue emphasis one - Stoddard, president of the U. of recordings also will be offered. Calif., are (I to r): Charles Farrell, certain portions of the examiner's Illinois, as its chairman. The center is a non -profit organi- city's mayor, motion picture actor initial decision, distorted other sec- "This center will facilitate the zation. The initial ideas were and star of CBS -TV's My Little Mar- tions, etc. distribution of films for educational worked out as a result of several gie; Hal B. Thompson, southern Cali- "The Broadcast Bureau bases its stations and will thus answer one conversations among officials of the fornia sales manager of Ray Thomas challenge to the Initial Decision of their most pressing program- National Assn. of Educational Co., distributor of CBS -Columbia TV almost wholly on future, remote ming needs, especially in the early Broadcasters and the Fund for sets, and Carl Leserman, vice presi- contingencies which may alter the stages," FCC Chairman Walker Adult Education. The original an- dent, International Telemeter Inc. To Paramount relations," DuMont told the Southern Regional Con- nouncement followed a meeting of provide this service, nine miles of said. "However, this Commission ference on Educational Television members of the national citizens' of desert were crossed with special will not be impotent to resolve the in Atlanta, Ga., last Thursday. group and the Joint Committee on coaxial cable. problem if such changes ever While the center is expected to Educational Television (JCET) in occur." service both radio and TV outlets, Chicago ending Dec. 5. Necessity for DuMont to be able plans make plain that video ma- The Fund, it is understood, will SET SHIPMENTS to own and operate the maximum terial will be the chief considera- not maintain a production staff, RTMA Reports 10 -Month Rise number of TV stations permitted, tion of the new organization. although personnel will probably TELEVISION set shipments to five, was pointed up in the follow- Operation will be launched with be hired for the headquarters dealers totaled 4,451,759 in the first ing conclusions of the DuMontr the aid of an approximate $1,350; office, site as yet undetermined. It 10 months of 1952, according to Ra- reply: 000 from is new grant the Ford Founda- expected that program ideas dio- Television Mfrs. Assn. This The finding that Paramount does not tion's for Adult Education, will be by the and control DuMont is essential and ob- Fund developed center compares with 44,005,741 TV sets viously compatible with the interest of which is subsidized at an annual be assigned to "regular concerns" shipped in the same 1951 period. free competition. The competitive po- rate of $1 million. and tential of DuMont Network depends on -educational institutions com- were five But "the expect to October set shipments esti- its ability to own television sta- officers mercial films not identified - for mated 913,779 receivers com- tions. The record, even as developed by and at witnesses on behalf of DuMont's com- production. Networks stations pared to 634,117 the year before. petitors, clearly demonstrates the tre- will be used to supply films for Following are TV set shipments to mendous burdens which the DuMont educational outlets. Network has had to overcome, owing dealers by states for the first 10 solely to its lack of five stations... . Never put a The deprivation of the right to own Other Board Members months of 1952: these stations would subject DuMont to Besides Dr. Stoddard, board irreparable injury. It would establish ceiling on what State Total an obstacle which could not conceiv- members include C. Scott Fletcher, Alabama 54,240 ably be overcome by expenditures on president of the Fund for Adult programming. It would impose an arti- Arizona 18,137 ficial handicap that could atrophy the WLW- TELEVISION Education. He is a former presi- Arkansas 11,604 incentive to improve network program- dent of Encyclopedia Britannica, -a ming. Indeed, it would suppress com- California 435,844 petition and diversification in t h e can huge repository for educational film Colorado 57,368 television broadcasting industry. This do for features, with offices in Chicago. industry presents a long -range future Connecticut 96,707 of three gigantic television networks Other board members are Ralph Delaware 15,480 with which DuMont of necessity must Lowell, director of Lowell Institute compete. The public interest demands YOU District of Columbia 46,229 that the competitive endeavors of Du- (an educational FM station opera- Florida 74,367 Mont should not be frustrated but WLW is radio's most famous mer- Dr. D. should be nourished. It is therefore, tor); Robert Calkins, presi- Georgia 84,959 imperative that the Commission affirm chandising and promotion organiza- dent of Brookings Institution, and Idaho 274 the Initial Decision and assure DuMont tion. D. U. its right to own a full quota of five Prof. Harold Lasswell, Yale Illinois 255,270 television stations. Now, to WLW -Television, comes this The National Citizens Committee Indiana 168,978 In answer to some reports that some know-how ... experience ... for Educational Television is Iowa 78,251 the DuMont exceptions were pro vigor ... But Expanded! headed by Dr. Milton Eisenhower, Kansas 28,046 forma and not to be taken president Pennsylvania seriously, It's the WLW -Television Client of State Kentucky 60,687 William A. Roberts of Roberts & Service Department ... with 20 ... College, and Marion B. Folsom, Louisiana 47,000 yes, 20 complete and distinct serv- McInnis, counsel for DuMont, told Eastman Kodak Co. [BT, Dec. 1]. Maine 8,117 the Commission last week that the ices ... all at work for you! members Committee include Ken- Maryland 80,626 pleadings filed in behalf of DuMont The Client Service Department is U.; neth Bartlett, Syracuse Telford Massachusetts 182,579 were filed "in the firmest good your creative assault unit in the Taylor, JCET legal counsel and WLW- Television coverage area ... Michigan 191,090 faith" and that it was his belief doing for your product every- former general counsel of the FCC; Minnesota 64,133 that oral argument was required. thing . . . from holding dealer and Ralph Steetle, executive direc- Mississippi 13,711 meetings to jet-rocketing your tor of JCET. Establishment of the Missouri 117,962 sales charts with point -of- purchase center was revealed by Robert R. Montana 164 State Total action! Mullen, executive of the director Nebraska 39,328 South Carolina 21,502 Plusring your advertising dollar many fold! group. ... citizens' Nevada 58 South Dakota 718 Dr. Stoddard, whose U. of Illinois New Hampshire 16,402 Tennessee 57,751 is not responsible for development New Jersey 173,357 Texas 196,156 of the project and New WLW Television under whom Mexico 6,004 Utah 22,333 board members will serve only in New York 541,859 Vermont 5,611 advisory capacity, feels the center North Carolina 87,734 Virginia 80,860 "marks the opening of a fresh North Dakota 253 Washington 69,991 WLW-T WLW-D WLW-C horizon both in the quality and the Ohio 336,478 West Virginia 48,206 CINCINNATI DAYTON COLUMBUS magnitude of the distribution of Oklahoma 77,991 Wisconsin 68,594 Sain Office, Cincinnati, Dayton, Columbus, materials expressly designed to Oregon 8,372 Wyoming 1,543 Chicago, New York, Hollywood serve the constructed ends of edu- Pennsylvania 370,751 cational radio and television." Rhode Island 28,081 Grand Total 4,451,759 Page 86 December 15, 1952 BROADCASTING Telecasting > 4'tt",pe e0 / v,1 ,a4.g., en 23,698 Nn,Nr Rargy byr. { >r +at Ne, he-P.; Ct+lrb°Otay°t yy n1ta.t°e HOURS of SERVICE O be e°p+P b`Oy+ Y t4 19JP t + N 1 : 144. b e and still no change in " r tn er O n:y s ar N 4. °o Pa+e el°peaP}.aUtya :7t' Performance Quality! et° b Aer ttth.& 44r ya 1 t t 1 hay e°d 1 ee 'rye 9 at+a [ °+a at +re ° Ps+ r That's F. na, A!°t 1ep, what Earl Lucas, Chief Engineer n l B9t W PAT Paterson, N. J. says about Pea!eraTh F -5680 2.5 KW POWER TRIODE

Here's another record of the long life and operating stability of Federal Tubes!

STILL on the job after 23,698 broadcast -hours! That's the record Federal's F-5680 has scored to date for WPAT, popular 5,000 -watt station of the North Jersey Broadcasting Company, Inc. Moreover, says Chief Engineer Lucas, "periodic comparison with our spare tubes shows no performance differences, so I anticipate many more hours of use." Based on amazing service records of other Federal broadcast tubes, WPAT's F-5680 should be on the job for years to come! Here's proof of the solid -rock ruggedness and dependable performance built into all Federal tubes by Federal craftsmen - drawing on tube design and production experience dating from the very birth Federal F -5680 Power Triodes - of industry... on with hundreds of broadcasters! in WPAT's Federal 196 -A AM Transmitter the experience -providing one of the most powerful signals Get the facts of longer -life Federal tubes ...write to Dept. K -89. in the New York-New Jersey area. "Federal always has made better tubes" Federal Telephone and Radio Corporation

VACUUM TUBE DIVISION 100 KINGSLAND ROAD, CLIFTON, NEW JERSEY In Canada: Federal Electric Manufacturing Company, Ltd., Montreal, P. Q. Export Distributors: International Standard Electric Corp., 67 Broad St., N.Y.

BROADCASTING Telecasting December 15, 1952 Page 87 SALE -EXCHANGE Involves WRBC, WJDX FCC again has approved the sale - exchange of WRBC and WJDX Jackson, Miss. Graybp R RECOMMENDS WRBC is granted assignment of license from Rebel Broadcasting Inc. to T. E. Write, et al., as the Rebel Broadcasting Co. MACHLETT ELECTRON TUBES Simultaneously, WRBC is granted assignment of license from the new Rebel Broadcasting Co. to the Lamar Life Insurance Co., which is licensee of WJDX. This phase of the assignment cannot be completed until the life insurance company divests itself of interest in WJDX. And at the same time, the assignment of license of WJDX from the Lamar Life Insurance Co. to Mr. Wright, et al., composing the new Rebel Broadcasting Co., with the usual provision that this assignment not be consummated until Rebel divests itself of interest in WRBC, was granted by the Com- mission Dec. 4. The WRBC transfer involves consideration of $250,000, while that of WJDX is $100,000, or a difference of $150,000 paid by the Wright group. Negotiators were unable to con- summate a previous transfer authorized last July [FCC Round- up, BT, July 14], which neces- sitated their re -filing assignment applications providing a somewhat different procedure. The licensees expect to change call letters at a later date.

FIRM DISSOLVED Lovett Sets Up Own Practice HANSON, Lovett & Dale, Wash- ington law firm, is being dissolved, effective Jan. 1, it was announced last week. Eliot C. Lovett, who has handled the firm's communications work for many years, will continue to i ractice law under his name at the same location, 729 15th St. N. W., but with a new telephone number : Sterling 3 -5168. For years, it has been Graybar policy to distribute only the Mr. Lovett, charter member and finest in broadcast equipment. It is a past president of the Federal natural, then, that Gray- Communications Bar Assn. and a bar offers the Machlett line of tried and tested electron tubes. member of the Radio Pioneers, Machlett products are backed by more than 50 years of began the practice of radio law in experience and skill - you get a bonus of extra-long life and the first hearings held by the Fed- high -quality performance in every tube. eral Radio Commission in 1927. All types and sizes of Machlett tubes, as well as any of your other broadcasting equipment requirements, are quickly R. E. Johnson Named and conveniently available from Graybar's nation -wide net- ROBERT E. JOHNSON, WHOB work of warehouses. For facts, call your nearest Graybar Gardner, Mass., announcer, last Broadcast Equipment Representative. Graybar Electric Com- week was elected 1953 chairman of pany, Inc. Executive offices: Graybar Building, New York the Friendly Town Radio -TV Com- 17, N. Y. 238.112 mittee which plans the New York Herald Tribune Fresh Air Fund program for 176 cooperating radio and TV stations. Other committee members are: Paul Alger, WSNJ Bridgeton, N. J., vice president and 'general manager; Alfred E. EVERYTHING ELECTRICAL TO KEEP YOU ON THE AIR ..,. Spokes, WJOY Burlington, Vt., station manager; Elton Hall, WVPO Stroudsburg, Pa., station manager; Charles J. Truitt, WBOC Salisbury, Md., commercial manager, and Howard Wheelock, WKNE Kee e, N. H., production I N O V E R O N E manager. H U N D R E D P R I N C I P A L C I T I E S Page 88 December 15, 1952 BROADCASTING Telecasting Advertisement

EVERYTHING ELECTRICAL INAUGURAL 'RADIO AUCTION' To Keep You On The Air WILK -Kiwanians All Events May Be Broadcast Net $5,000 Graybar has everything you need i broadcast equipment ... PLU HOPE that festivities for the in- NINE -HOUR marathon "Radio everything for wiring, ventilating auguration of President - elect Auction" aired on WILK Wilkes - signaling and lighting your entir Dwight D. Eisenhower Jan. 20 in Barre, Pa., and sponsored by that station and grounds. Washington "may be viewed and city's Kiwanis Club, netted nearly Graybar's nation -wide network of heard by all the people of the $5,000 to be used toward remodel- more than 100 offices and ware. United States," was expressed by ing the children's ward at Mercy houses assures you of convenient service wherever you Joseph C. McGarraghy, chairman Hospital in that city, according to are. There ar of the at a Roy Graybar Broadcast Equipment Rep Inaugural Committee, E. Morgan, WILK executive resentatives located in the follow news conferencé last week. vice president and first vice presi- ing 21 cities to assist you with any Mr. McGarraghy also said that dent of the Kiwanis Club. problem. the question of sponsorship was The annual charity event, third being discussed and that the Com- of its kind, was termed a com- ATLANTA mittee undoubtedly would agree to plete success by Mr. Morgan. The E. W. Stone, Cypress 1751 permit sponsorship of some of the radio auction began at 5 p.m. Nov. BOSTON events. 15 and ended at 2 o'clock the fol- .1. P. Lynch, Kenmore 6 -4567 Scheduled events include a con- lowing morning, with more than CHICAGO cert by the National Symphony 400 items - washers, dryers, TV E. H. Taylor, Canal 6-4100 Orchestra at Constitution Hall sets, tires, typewriters, etc. -auc- CINCINNATI Jan. 18, a festival in Uline Arena tioned off to bidders telephoning in W. H. Hansher, Main 0600 19 Inaugural their offers to a special crew of 15 CLEVELAND Jan. and the Ball at the District of Columbia Armory R. comes Kiwanis operators. A. C. Schwager, Cherry 1 -1360 I. P. after WILK- Jan. 20. auction. L. to r: Mr. Morgan The third annual auction climax- DALLAS ed four months of work by Mr. C. C. Ross, Randolph There are in addition to the (standing), local Shrine Potentate 6454 Morgan; his co- chairman of the DETROIT swearing -in ceremonies on Capitol Harry Ohlrnan who was a partici- Hill, the parade down Pennsylvania Kiwanis Auction Committee, Ki- P. L. Gundy, Temple 1 -5500 pant, Mr. Berg and Mr. Ring. 9. HOUSTON Ave. past the White House where wanian George Magee; WILK Pro- gram Director Hal and R. T. Asbury, Atwood 4571 the 34th President will take the Berg an- JACKSONVILLE review. nouncers Bill Williams, John Wills and Johnny Sobol. "Chief auctione- W. C. Winfree, Jacksonville 6 -7611 At a meeting Dec. 9, radio -TV KANSAS CITY, MO. representatives worked out ar- UNION CHARGES er" was Bill Ring, star of his own ti R. B. Uhrig, Baltimore 1644 rangements for credentials and All -Out Attack on Edwards General Mills show on ABC, who - LITTLE ROCK submitted requirements for the flew to Wilkes -Barre for the event. two or- W. E. Kunkel, Little Rock 5.1246 parade and special events coverage CHARGE that business Mr. Morgan said he and fellow LOS ANGELES A future meeting was scheduled ganizations have begun an all -out Kiwanians already are planning to on commentator R. B. Thompson, Angelus 3 -7283 to draw for positions at the various attack radio repeat the event in 1953, when they MINNEAPOLIS booths set up for radio -TV along Frank Edwards was leveled last hope to stage the auction before C. W. Greer, Geneva 1621 the parade route and in front of the week by a member union of the the cameras of recently -granted NEW YORK White House reviewing stand. AFL, which sponsors Mr. Edwards WILK -TV. R. W. Griffiths, Exeter 2 nightly on MB S. -2000 Positions on Capitol Hill for all OMAHA networks and independent stations The International Assn. of Ma- L. J. O'Connell, Atlantic 5740 were submitted to the Joint Senate - chinists laid the attack at the door- PHILADELPHIA House Inaugural Committee two step of the National Assn. of RETAILER MEET J. W. Crockett, Walnut 2-5405 weeks ago [BST, Dec. 1]. Manufacturers and the Committee Stress on Media Technique PITTSBURGH for Constitutional Government. R. F. Grossett, Allegheny 1.4100 No decision has yet been made IAM, in its Machinist organ, said BROADCAST executives specializ- RICHMOND regarding coverage of the Inau- they were "incensed by the large ing in retail accounts will chair- E. C. Tond, Richmond 7 -3491 gural Ball. Some sentiment in the following [Mr. Edwards] has built man discussion seminars at the SAN FRANCISCO committee regards it as a private up with his hard -hitting broad- first Retail Advertising Conference K. G. Morrison, Market 1.5131 affair. casts." in Chicago Jan. 24 and 25 at the SEATTLE Hotel. The meeting, However, in the radio -TV meet- The Machinist cited a Nielsen Conrad Hilton - D. I. Craig, Mutual 0123 a minimum of ing last week, facilities were re- survey putting his weekly audience expected to attract ST. LOUIS will usage and quested inside the armory for a at 7th million the same as 100 retailers, stress J. P. Lenkerd, Newstead 4700 -"about techniques in all media, including pickup. Fulton Lewis jr." - though Mr. A Few of Our Leading Supplier -Manu- It was said that because facilities Edwards had been on the air less radio and TV. facturers - Altec Lansing Ampex for TV were lacking in Constitu- than three years. Budd Gore, former advertising Berndt -Bach Blaw -Knox Cannon Field & Co., Century Lighting Communication tion Hall, there would not be any The AFL, the organ noted, an- manager of Marshall Products Continental Electronics telecast from inside the auditorium swered the NAM and CCG "at- Chicago, and co- director of the con- Crouse -Hinds Daven Fairchild ference with Ralph Heineman, for- General Electric General Radio during the concert. tacks" only indirectly -by an- Houston -Fearless Karp Metal Klieg! Screen actor George Murphy was nouncing it had renewed the mer account executive at Ruthrauff James Knights Machlett Meletron named chairman of the entertain- Edwards broadcasts for a fourth & Ryan, has asked Broadcast Ad- Minnesota Mining Mole- Richardson to cooperate with Presto Rek -O -Kut Sarvis Stand- ment committee of the Inaugural year. vertising Bureau an all - ard Electronics Tung -Sol Webster Committee. the meeting in presenting Western Electric Zoomar radio sales story. The Bureau of a lunch- Everything Electrical For Broadcasting - Advertising will sponsor Telecasting - Amplifiers Antennas CBS Signs WGBI -TV eon. Consoles Frequency and Modulation 'Catholic Hour' on TV Monitors, Test Equipment Loudspeak- WGBI -TV Scranton, Pa., will join ers and Accessories Microphones and of The Catholic CBS -TV about April 1 as a pri- Accessories Recorders and Accessories VIDEO version Speech Input Equipment Towers Hour, 23- year-old radio program mary supplementary non-intercon- CBS Sales Anniversary Tower and Studio Lighting Equipment presented by the National Council nected affiliate, Herbert V. Aker - Transmission Line and Accessories CBS Radio Spot Sales, the net- Transmitters, AM and TV Tubes of Catholic Men, will make its berg, network's vice president in Turntables, Reproducers, and Accessories debut at 1:30 p.m. EST Sunday, charge of station relations, an- t work's station representation de- TV Cameras and Film Equipment partment and a pioneer in research Video and Audio Monitors Wiring Sup- Jan. 4, on NBC-TV in a half -hour nounced last week. Owned by plies and Devices program immediately preceding Scranton Broadcasting Inc., li- and sales techniques in this field, the regular program's half-hour censee of WGBI, station will oper- observed its 20th anniversary Dec. on NBC radio at 2 p.m. Narrator ate on Ch. 22. George D. Coleman 6. The unit, headed by General will be the Rev. Vincent Holden, is general manager. Sales Manager Wendell B. Camp- C.S.P., according to Archbishop bell, now has a staff of 81 and Richard J. Cushing of Boston, represents 13 radio stations, in- TV -AREA Hooperating Service has CBS, and episcopal chairman of the Dept. of added three subscribers: WMAR -TV cluding those owned by Lay Organizations, National Cath- and WAAM (TV) both Baltimore, and the Columbia Pacific Network and olic Welfare Conference. WMCT (TV) Memphis. Bonneville Radio Network. BROADCASTING Telecasting December 15, 1952 Page 89 7e4rl;

WEWS (TV)'s Five Years of Service

WEWS (TV) Cleveland, Ohio's kw visual and from 8 to 50 kw (Indians - Tigers Detroit baseball first commercial TV station, ob- aural, improving Grade A coverage game Sept. 20, 1948) ; (3) a George serves its fifth birthday Wednesday from 20 to 37 miles and Grade B Bernard Shaw play (Western Re- with pride in its long list of ac- from 49 to '70 miles. serve U.'s "Devil's Discipline") ; complishments since going on the WEWS general manager is (4) Menotti's "The Medium ", (5) air in 1947. James C. Hanrahan, who quit as college courses for credit (WEWS The Scripps- Howard Radio Corp. acting managing editor of the Des estimates it now gives $3,000 in Ch. 5 outlet has grown from a staff Moines Register and Tribune in time to educational programs week- of 55 to 87 members, of which 21 1935 to become the first employe ly and spends $10,000 annually to are "charter members" and 18 have of the then -new Scripps -Howard help produce them). WEWS cameraman site high to more than four years service. Cir- Radio Corp., of which he is a vice WEWS programs have predom- shoot film of Cleveland steel con- culation has risen from 300 sets to president. Station director is Har- inated the "firsts" in local TV struction worker for part of series, 680,000, the station claims, with rison Hartley, broadcast veteran of polls by the Cleveland Press and Men at Work, typical of station's 82.6% of Cleveland telephone 23 years, who left NBC -TV as news the Cleveland Plain Dealer. It has locally- originated shows. homes TV- equipped, according to and special features director to won the first award for television a McCann -Erickson survey. join WEWS. Chief engineer of of the Institute for Education by Live Class A time rates have Scripps -Howard radio since 1938 Radio -Television and its programs "Uncle Jake," and conductor of gone from $480 to $950 and WEWS is Joseph B. Epperson, who joined hold the AFRA award for local TV Giant Tiger Amateur Hour. the Knox- weekly programming from 11% to corporation at WNOX public service and variety pro- The station achieved an en- 108 hours a -day week, ville, Tenn. Floyd E. Weidman, has during seven grams. WEWS recently was cited viable record in covering news of which 66 hours are commercial former Ohio newspaperman, is by Ohio State Safety Council for WEWS events and its public service fea- and 42 sustaining. A typical week sales manager. General outstanding service. tures include public and includes 52 hours of network pro- executive is David M. Baylor, long- Among WEWS parochial{ personalities are school telecasts, polio fund cam- and 66 local, 32% time WGAR Cleveland grams with program Dorothy Fuldheim, news analyst; paigns and blood promotion, hours of the latter live and 23% director, who recently joined Bob Dale, bank named Cleveland's top featuring CIO and AFL unions. on film. WEWS from WJMO Cleveland. TV personality in several polls; Station's Facilities WEWS claims to have been first Paige Palmer, expert on female to televise: (1) baseball in Cleve- fashions, the figure and beauty; WEWS occupies 40,000 sq. ft. in land; (2) over a midwest network Gene Carroll, children's favorite as ATAS AWARDS its own two -story building at 1816 E. 13th St. in downtown Cleveland, Categories Are Announced and has added a third ground -floor NEW award structure for the studio to the two with which it Academy of Television Arts & began operations. Main studio is ABC -CBS SAN DIEGO SWITCH Sciences will encompass both na- 55 by 75 ft. WEWS equipment Network Affilate Exchange Effective Last Friday tional and local programs. Pre- includes nine image -Orthicon cam- sentation will be at the annual eras, two iconoscope projection SWITCH of ABC banquet to be held next February and CBS Radio KFMB decorated its window with in chains, two GE Strobe -lite projec- station affiliations in Diego was Los Angeles, according to Hal tors, Gray Telopticon, two San a large postcard from CBS Radio Hudson, East- accomplished Friday, with KFMB to KFMB, CBS -TV Hollywood pro- man 2A slide projectors and Luxor and also last Friday, 30 gram manager and ATAS award becoming the CBS Radio outlet and county newspapers ran ads and rear projection equipment. KCBQ affiliating with committee chairman. L" to ABC. news stories. Its present application the The change -about [AT DEADLINE, National awards will be given in FCC contemplates a $264,000 de- With the switch, KFMB joins Dec. 8, CLOSED CIRCUIT, Aug. 25] the following categories: Dramatic velopment program, increasing KFMB -TV in CBS affiliation. program, took place amid much promotion, KFMB -TV is a basic affiliate situation comedy, variety tower height from 437 to 868 ft. but program, public affairs show (in- from according to Lisle Shoemaker, since it is the only TV station in above ground and 640 to 1,000 KFMB -AM -TV promotion man- cluding news, sports, documentary above average terrain, which San Diego, it also carries ABC -TV, ft. ager. and public service) , mystery, action would raise power from 16 to 100 NBC -TV and DuMont programs. Under direction of John A. Ken- and adventure program (including nedy, board chairman, and Howard westerns), audience participation L. Chernoff, general manager, (including panel and quiz pro- KFMB went all out to promote its PANEL ON WPIX (TV) grams), children's show, actor, new network programming. Activi- actress, comedian, comedienne and ties included: Educators Study Techniques outstanding TV personality. Teaser cards on 50 taxicabs and LATEST techniques in educational Actors and actresses must have 100 buses; teaser ads in morning television were to be discussed by made a minimum of six appear- and afternoon newspapers; bill- a panel of experts in a WPIX ances on a dramatic program dur- board posters at choice locations, (TV) New York telecast last Sat- ing 1952 to be eligible. r. with 16 lighted for night traffic; urday at the annual conference and Hollywood achievement awards will red -on -white printed gummed discs luncheon of United Parents Assns. be presented in these classifications: pasted on 5,000 pennies which were of New York Inc. at the Waldorf - Entertainment program (including distributed. KFMB also bought a Astoria Hotel. dramatic, variety, musical, comedy, radio spot schedule on four other quiz or panel), public affairs, chil- Scheduled to appear were FCC dren's San Diego stations (KFSD, KGB, show, special events coverage, Comr. Frieda B. Hennock; Dr. and outstanding male and female KSON and KSDO). Lewis Wilson, Commissioner of performers. Hobby Myers, station manager, Education of the State of New The and Jerry awards are in form of Lee Pecht, program di- York, and Jacob Holtzman of the "Emmys," gold statuettes. rector, worked out a series of on- New York State Board of Regents. TALKING to Robert Vogeler, for- air teaser promotions; CBS Holly- Before the telecast, James F. mer U. S. prisoner of the Com- wood and New York had radio MacAndrew, stars broadcasting director, CBS -TV's press information munists in Hungary, is Dorothy record messages of welcome and New York City Board of Educa- depart- Fuld eim, WEWS news analyst, ment has moved to 51 E. 42d St., N. Y. congratulations; many stars and tion, was to speak on television pro- Corresponding branch of CBS Radio in o of her televised interviews shows, last Friday, saluted KFMB gramming potential for in- school relocates at 49 E. 52d St. Telephone C of noted personalities. nationally; KFMB -TV ran slides; use. is Plaza 5 -2000. Page 90 December 15, 1952 BROADCASTING Telecasting BROADCASTING TELECASTING T E

Y E 1953

QQ'

,gencies

' ^twork Billi

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Advertising deadline: January 5 (for proof); CONTENTS COPYRIGHTED final deadline, January 12. Regular rates. ..452 by BROADCASTING , PUBLICATIONS, INC. Write, wire or call Metropolitan 8 -1022 (collect) now! Reserve your space today. Show Sheet consideration by the TV board was in the acting capacity of chairman EDITOR: of the radio-TV commission of the' I wonder whether you realize above mentioned organization... . how extensively your monthly open mike Theodore H. Elsner "Comparative Network Television President Show Sheet" is used by timebuyers, National Religious account executives and advertising Broadcasters Inc. managers. Now that I am back in Philadelphia sales work once more as I make the and the other periodicals devoted Editorial * * s rounds I find a high percentage of to radio and television, goes my Comment people who rely on your show sheet sincere appreciation for their EDITOR: Love Me, Love McCarthy for up- to-date information on four kindly treatment of Neff - Rogow I am just catching up on my EDITOR: networks' TV programming, day Inc. in reporting our activities over reading and noted the wonderful and night.... Your editorial, "McCarthy on the years. editorial on behalf of BAB which the Prowl," [Dec. 8] would seem Robert M. Reuschle William Rogow you carried in your Nov. 24 issue. possibly to be just one more Thanks from the chairman of the in National Sales Manager President. the long series of "McCarthy WHUM-TV Reading, Pa. board, the board, the staff, and Smears." Neff -Rogow Inc. everyone concerned, for your fine ... [EDITOR'S NOTE: Mr. Reuschle re- New York editorial support. I would like to know your news signed a month ago as associate media source that led you to publish this director and manager of the timebuy- s * s Charles C. Coley ing department of McCann -Erickson, Pres. & Gen. Mgr. derogatory editorial, with the in- New York, to Join WHUM -TV.] WMBD Peoria sulting inference that McCarthy Across the River * s would make the FCC No. 1 on his s s * "Hit Parade." Of course the EDITOR: infer- How to Get a Job ence here is to belittle his Commu- End of -Rogow I presume that others have by nist exposure Neff EDITOR: efforts. It surprises this time called your attention to me to find BROADCASTING EDITOR: have been following TELE- the fact that Reid Ray Television I the growth CASTING even of the television broadcasting in- close to those so For several months I have been Production Inc. and Reid H. Ray thoroughly and beautifully exposed quietly at work to bring about the Film Industries are both Saint dustry for several years. I have by McCarthy. termination of Neff -Rogow Inc. by Paul companies and are not located yet to see a good detailed article on the prospective employe's out- Richard F. Lewis Jr. Jan. 1. Frankly, after 25 years of in Minneapolis, as was indicated WINO Winchester, Va. applying one's nose to the exacting in your publication recently. . . . look in TV that is equal to the fine [EDITOR'S NOTE: Mr . grindstone that is radio and TV, job of reporting the outlook for McCarthy's We hope you will correct this in prospective station owners in the Communist exposure efforts need no I'm hankering for a good long rest, your next issue and trust that in belittling from B.T. If Mr. Lewis will and will taking Mrs. Rogow to past. re -read the editorial, he may realize` be the future you will be more ac- that B.T was only Europe in February for a stay of All my training and background questioning whether curate and locate our good Saint Please help an investigation of the FCC would two to three months. When I re- Paul just can't be wasted. serve a useful purpose-in advance of companies in Saint Paul the employes and the prospective the personnel turn next spring, I'll take a fresh rather than in our sister city of changes the new admin- look around and determine my fu- employes who read your magazine istration is entitled to make.] Minneapolis. s * * plans . . faithfully by throwing some info ture at that time. W. L. Boss To BROADCASTING TELECASTING about careers in TV our way. Vice President. Merrill Lent Flight of Fancy First National Bank Newark, N. J. EDITOR: [EDITOR'S NOTE: B.T wishes it could of Saint Paul present a detailed article giving a The following is a direct Saint Paul precise formula for getting a job in quotation from page 66 of the cur- television. but no such formula exists. rent edition of [Fantasy and s s * In general, prospects for employes and Sci- for management coincide in a field ence Fiction] : which is only now beginning a period "They of vast expansion.] don't use the newspapers Block Programming * * s except for things like public an- EDITOR: nouncements. Stuff you can't copy Wrong Office down from the television. It's funny We here at WLW are indeed EDITOR: about newspapers. You'd think happy for your wonderful coopera- you'd miss them. But you don't. tion in doing the article in your Just a line for your information in view of the fact that my name is What you miss are the voices talk- of Dec. 1 issue on "Block Program- ing to you and pictures moving." ming at WLW." It is going to be mentioned in your article on page 73 of BROADCASTING TELECAST- Perhaps this might be construed Fitting a Medium of immeasurable help in getting as wishful thinking, but the halid- our ideas in this connection across. ING, Dec. 1 issue. The writer is not president of writing on the wall seems slightly to a Market Please accept my sincere per- the National Assn. of Evangeli- ominous. sonal thanks. cals.... Jay Hoffer R. E. Dunville The resolution which we sub- Sales Promotion Dir. President mitted to the review committee for WICC Bridgeport, Conn. ACUSE WLW Cincinnati NBC s AFFILIATE IN NEWS Repatriated IN SPORTS EDITOR: FIRST-- IN MUSIC May I correct the announcement Covers ALL of my move from Meriden as re- ASK TO SEE THE ported in your Dec. 8 issue? APRIL 1952 HOOPER of the Rieh On Dec. 15 I will be manager of WCCC Hartford instead of WICC Central N.Y. Marke Bridgeport. This correction will keep me from The O. L. Taylor Company becoming a "displaced person" National Representatives since my friends in the Midwest and elsewhere always bank on what Write, Wire, Phone they see in BROADCASTING TELE- IMPACT RADIO SALES -DETROIT or CASTING, Alex Buchan Ask Headley -Reed Manager 5000 WATTS DAY LANSING, MICHIGAN WCCC Hartford 1000 WATTS NITE Page 92 December 15, 1952 BROADCASTING Telecasting Truscon Engineers have the answer...

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BROADCASTING Telecasting December 15, 1952 Page 93 No, No, Perkins! PALSY TELETHON `DRUG' ISSUE Huge Fund - Raiser on WJZ -TV FTC ACTIONS It's all in the FTC to Appeal L & M Case UNITED Cerebral Palsy officials Involves NHA and Dolcin ARE cigarettes and other smoking last week reported the $553,527 in CERTAIN makers of medicinal tobacco drugs? cash and pledges from the 18 -hour and vitamin preparations, charged BROADCASTING Yearbook The Federal Trade Commission benefit program on ABC's WJZ -TV with advertising "misrepresenta- has interpreted tobacco to be a New York, 8 p.m. Dec. 6 to 2 p.m. tions," were involved in Federal drug under the Federal Trade Dec. '7, set a new telethon high in Trade Commission actions last Commission Act and is prepared the organization's history. week. to carry its definition up to the Project was a fund raiser to Firms were National Health Circuit Court of Appeals. The de- benefit cerebral palsied children Aids, Baltimore, and the Dolcin cision is expected to have far - and adults in the greater New Corp., New York. Both NHA and reaching implications in broadcast York metropolitan area. Dolcin are substantial radio -TV and printed advertising copy of the Opening with a filmed appear- users. major cigarette firms. ance of President -elect Eisenhower, The commission denied Dolcin's FTC announced last Wednesday the telethon presented some 200 appeal from a hearing examiner's it will appeal the dismissal of in- entertainers from stage, radio, initial decision calling upon tllp junction proceedings against ad- television, night clubs and sports. firm to cease certain advertising vertising representations by Lig- More than 2,000 volunteers, includ- claims. Company is asked to halt gett & Myers Tobacco Co. (Ches- ing 900 telephone operators, worked representations that its prepara- terfield cigarettes). the five boroughs of New York tion, Dolcin, is a cure and effective and Long Island, Connecticut, The commission had sought the treatment for any arthritic or rheu- Westchester and other New York matic condition. injunction to enjoin the dissemina- counties. tion of allegedly false and mis- FTC said "the greater weight leading advertising. A U. S. Dis- Executive producer was Robert of the evidence supports the de- trict Court judge dismissed the M. Weitman, vice president, United of Abner of cision Hearing Examiner complaint on grounds that Con- Paramount Theatres, and stager Lipscomb that Dolcin cannot be de- many benefit shows. ABC pro- ... you won't need any T gress would never have considered pended upon to have any effect a to be drug. The ducers were Charles Holden, as- whatever upon the symptoms" squares, graphs, slide rules cigarette a rul- of ac- ing was handed down by Judge sistant national director the net- companying such The or geiger to work's television program depart- a condition. counters get Irving R. Kaufman. only value in the product, FTC all the information you ment, and Paul Mowrey, WJZ -TV alleged, lies in the temporary relief While only Liggett & Myers New York program manager. Ray want and need in this busi- Tobacco Co. is directly concerned afforded by the aspirin ingredient. Abel was television director. The case has been pending before ness of broadcasting. in this instance, an appellate ril- ing would have the effect of guid- the commission for some years; No sir! It's all in the 1953 ing other firms in their advertising with broadcast continuities involved. BROADCASTING Year- presentations. Virtually all of the CHARITY GROUP major tobacco companies have been 'Encroaches' Council NHA Case book.' involved in FTC proceedings in re- -Film In the other case, FTC announced Don't cent years. HOLLYWOOD AFL Film Council delay -order today. has charged "encroachment" by that a consent agreement has been Single copies are $5.00. FTC's Contention Radio- Television- Recording -Adver- signed by National Health Aids and Or you may subscribe to Tobacco is a drug, the commis- tising Charities Inc. (RTRAC) Television Advertising Assoc. They pic- agreed to discontinue certain ad- BROADCASTING TELE- sion says, inasmuch as (1) it is upon activities of the motion recognized in the official Homeo- ture industry's Permanent Char- vertising claims made on Wash- CASTING for a full year pathic Pharmacopoeia of the U. S., ities Committee in RTRAC's solici- ington, D. C., Baltimore and New and get 52 weekly issues, and (2) the defendant in its ad- tation of funds from TV film pro- York radio -TV stations [BT,Nov. 24]. the 1953 BROADCASTING vertising has represented directly ducers, a group it considers under and by implication that Chester- PCC's province. Complaint was filed by the com- and the 1953 TELECAST- field cigarettes are manufactured Charging RTRAC with "insinu- mission last June citing mislead- ING Yearbooks for only in such a manner as to prevent ating itself into the motion picture ing representations for NHA Com- $11.00. You save $6.00. irritation to the nose, throat and industry," the Film Council has plex, a vitamin- mineral prepara.' accessory organs of smokers. asked Los Angeles Social Service tion. The U. S. District Court for * Publication dotes: BROADCASTING FTC sought the injunction pend- Commission to consider the situa- Maryland granted a preliminary Yearbook, mid -January; TELECAST- ing issuance of its complaint charg- tion and has requested TV pro- injunction Nov. 14 restraining ad ING Yearbook, mid -February. ing L & M with dissemination of ducers to prohibit further RTRAC claims. false advertising in violation of solicitation. A spokesman for Under terms of the agreement, Secs. 5 and 12 of the FTC Act. BROADCASTING TELECASTING RTRAC said his group had solicit- the respondents will cease and de- National Press Building The appeal will be filed with the ed only those TV film producers sist from disseminating radio -TV Circuit Court of Appeals in the Washington 4, D. C. and distributors of film to TV who and other advertisements contain- New York circuit. Judge Kaufman were unaffiliated with PCC. ing seven types of claims. Please reserve both 1953 Yearbooks is on the U. S. District Court, for me, and enter my subscription to Southern District of New York. BROADCASTING Nub of his decision centered around TELECASTING. the drug aspect. The injunctive device is not with- f Bill ree ' $11.00 enclosed out precedent in recent commission annals. Within the past year, FTC Name has served notice it will make 0F.. greater use of this juridical weapon p Ito to forestall certain ad claims where Firm possibility of false advertising HERE'S arises. Reasoning is that some Street companies continue to make representations long after the original is filed City Zone complaint and while the commission deliberates each case. SEE OUR DOUBLE PAGE rilill This policy has been most clearly State enunciated in cases involving ad SPREAD IN THIS ISSUE CHICAGO 7 claims made by medicinal, tobacco and other firms. The commission 1953 BROADCASTING Yearbook has been beset with a substantial I Clear Channel Home of the National Barn Dance backlog of cases in recent years. Pagel 94 December 15, 1952 BROADCASTING Telecasting Our Respects To Go ahead! I have my (Continued from page 56) ager on calls to prospects. Since TELECASTING Yearbook so many of the programs then were musical, Mr. Keese could help with production data. He attended night school, studying merchandising, marketing and business law. His step into the regional sales managership at WFAA soon followed. Mr. Keese acknowledges a great debt to Martin B. Campbell, now supervisor of radio and television (WFAA -TV) properties of The Dallas News, of which WFAA is the radio arm. In the spring of 1932, Mr. Camp- bell went to WFAA as manager from WHAS Louisville, Ky. Mr. Keese recalls that working with Mr. Campbell gave him his first real radio training. AMONG guests at the fifth anniversary party Dec. 3 of WTMJ -TV Milwaukee The two spent 7 -day work weeks were (I to r) Harry Hoffman, Hoffman & York Adv., Milwaukee; Walter J. and 18 -hour days planning sales Damm, vice president -general manager of radio -TV, The Journal Co., approaches. This was during dark- licensee of WTMJ- AM -TV; Ted Rosenak, ad manager for Blatz Brewing Co., est depression. It was a time when Milwaukee, and Lee Archer, Klau -Van Pietersom- Dunlap Assoc., agency, progress, even survival, demanded Milwaukee. ... you'll be the winnah in a man's best. The lessons learned then are the foundation of Mr. any quiz on television with Keese's know -how today. donald Keese, Thomas Rowell your TELECASTING Year- SETS BY JAN. 1 A particularly vivid recollection Reese and Alexander Courtland of Mr. Keese's is the formation Keese Jr., and a daughter, Phyllis, Beville Sees 21 Million book in front of you. of the Texas Quality Network at who just recently married. THERE will be about 21 million 1rFAA headquarters. When his three sons and daugh- TV receiver sets installed in homes To cash in on the jackpot ter were attending high school, Mr. In 1944, Mr. Keese left WFAA by next Jan. 1, representing'nearly of information covering to join the Taylor-Howe- Snowden Keese was a member of the "Dad's 47% of all U. S. homes, Hugh M. group of radio stations and estab- Club." He now has 10 grand- Beville Jr., NBC director of re- commercial television, re- children. lished radio sales departments for search and planning, predicted last serve your copy of the the organization in principal cities To fellow -staffers at WFAA, Mr. week. of the country. This was the fore- Keese is a showman's showman and The estimated total of 19,751,200 1953 TELECASTING Year- a musician a contradiction that as 1 a runner of the present O. L. Taylor of Nov. represented gain of book right away. It's just Co. cannot be a businessman. 626,300 television sets during Octo- Mr. Keese rejoined WFAA in ber. According to Mr. Beville, this $11.00 for a subscription was the largest monthly increase 1948 and was placed in charge of WPAT Reports Gain which includes the BROAD- regional sales. So efficiently did he since December 1950, when 724,200 fill his assignment that in January GAIN of 17% in business volume receivers were sold. Mr. Beville's CASTING Yearbook; the 1952 he was appointed manager of during the first 11 months of this new estimates also show that the the station. year, compared to the same period four metropolitan areas which lead TELECASTING Yearbook,* Outside radio, Mr. Keese takes last year, was reported last week in the number of TV sets -in -use are and 52 weekly issues. an active part in community life. by WPAT Paterson, N. J. D. J. New York, 3,180,000; Chicago, Wright, executive vice president 1,290,000; Los Angeles, 1,270,000 He is a member of the Variety, Publication dates: Rotary, Salesmanship and the Dal- and business manager, also report- and Philadelphia, 1,125,000. las Sales Executives Clubs. His ed the signing of more than a BROADCASTING Yearbook mid - favorite form of relaxation is score of new accounts during the January. TELECASTING Yearbook fishing. past few weeks. mid -February. About the only time he plays the NEW BOOM ERA BOARD of directors of Admiral Corp., Is Halligan's Prediction fiddle now is at Christmas -and Chicago, declared a quarterly dividend then only when he's in the midst of 25 cents per share on stock out- TELEVISION is entering another of "a definitely convivial" group. standing, payable Dec. 31, to stockhold- boom era, William J. Halligan, BROADCASTING TELECASTING There are three sons, Philip Mac- ers of record Dec. 17. president of Hallicrafters Co., Chi- National Press cago, told stockholders Monday. Building He estimated 7.2 million sets will Washington 4, D. C. be produced by the industry next year. He noted peak production in Here's my order for both 1953 1950 was 7% million. Mr. Halligan reported Halli- Yearbooks and for a subscription to crafters' net income for the quarter BROADCASTING TELECASTING. ending Nov. 30 to be $376,087 or 46 cents per share, compared with $11.00 enclosed Bill me $86,384 or 10 cents per share for the same 1951 period. Sales went Name to $13 million froth $10,958,000 in 1951. Firm IN WPIx (TV) New York said fortnight Street PORTLAND, OREGON ago that sales for the past month 1,246,540 active, young -minded West. totaled $286,000 in new and renewed City Zone erners comprise KGW's market in 12 business in programs, participations time. included Mus- Oregon and spot Sponsors State big, prosperous metropolitan terole Co., Chrysler Corp., Shulton counties, plus a generous slice of South- Inc., A. C. Gilbert Co., Loft Candy western Washington. Co., D. L. Clark Candy Co., Ralston - Bakeries 1953 TELECASTING _J NATIONALLY BY EDWARD PETRY & CO., INC. Purina Mills, Purity and Yearbook REPRESENTED Hudson dealers. BROADCASTING Telecasting December 15, 1952 Page 95 i WWJ Detroit has come up with CO -OP GROCERY PLAN what seems to be a mathe- matical equation to tell its WINS New York is cooperating. programs promotion with five grocery chains - Dan's sales story. YP (orS) + WWJ Supermarket, Queens and Long Is- (SESALL) = MS4U, a line ap- premiums Brooklyn; D'Agos- pearing in a recent program sched- land; Fairmart, ule release by the station, can be tino Bros., Manhattan; Moises, translated in terms of sales: "Your The Bronx, and Diamond K & Product (or Service) plus WWJ Food Town, Westchester county - (Service, Economy, Sales Appeal, FAST RESULTS WISL TRAINING PROGRAM in a new merchandising plan. Stores will display point -of -sales Listener Loyalty) equals More IN an attempt to test the pulling NEW training program has been Sales for You." material for WINS advertisers and power of WSM -TV Nashville, put into effect by WISL Shamokin, station will devote Especially for Tenn., the makers of Hermitage Pa., through an arrangement with You program Monday, through PUMPKIN CONTEST coffee offered WSM viewers a coffee the city's three local high schools. Friday, 1:05 -1:30 p.m. EST to maker for $2.95 and two empty Members of the senior classes are COLOR brochure on an annual chains' specials, recipes, music and Hermitage coffee bags. Station interviewed by the vocational di- chatter. pumpkin contest is being mailed to reports that just five announce- rector of each school. If the stu- the trade by WPEO Peoria, Ill., ments did it. Firm had to with- dent shows an interest in radio, ar- showing results from 53 announce- e- draw the offer because its supply rangements are made with WISL DANCE CONTEST ENDS ments on the station. WPEO of- of 2,000 coffee makers had been for an audition. While promising fered 186 prizes to winners guess- exhausted. students finish school, they work DANCING contest on WEWS ing "How many pounds of pumpkin at the station part -time and addi- (TV) Cleveland was successfully will Dick Herm grow on his six- concluded short time ago with four INAUGURAL TRIPS tionally receive a full course of acre pumpkin patch this year ?" instruction in announcing, produc- finalists awarded a two -year schol- Farm service program mentions TWO prizes of an expense -free trip tion, copy -writing and control board arship to the Harris -Hardy Studio from Sept. 26 to Oct. 11 brought in to Washington, D. C., to see the operation. of Stage Arts. Series of Saturday a total of 9,156 entries from 59 Presidential Inauguration on Jan. shows, presenting amateur talent, Illinois counties and six neighbor- 20 highlight a contest being con- was sponsored by Cleveland Whole- salers, distributors of Calcinator, ing states. Mr. Herrn is the sta- ducted by KFMB San Diego, Calif. 'PATSY'S PARTY' tion's farm service director. One student from the city schools a gas disposal unit. Station claims and one from the county schools GEARED for children's tastes is that more than 60,000 pieces of will the ultimate winners. Con- KALI Pasadena Patsy's Party, mail containing votes for writers' AWARDS be ART test is based on an essay of not half -hour Saturday morning pro- favorite contestant were received REPRODUCTIONS of master- more than 1,000 words on "Signifi- gram sponsored by Crawford's before the competition ended. pieces from the collection of the cant Presidential Inaugurations in Good Food Stores, Alhambra. Toledo Museum of Art are being U. S. History." Hostess Pat Bader features five - r presented to winners in the "Pic- minute children's news round -up, RADIO AUCTION ture of the Week" contest on original stories, interviews with 'HOOPER IN REVERSE' AUCTION -of- the -air program has WSPD -TV in that city. The mu- different youngsters engaged on been launched at KENT Des seum sponsors Gallery 39, a weekly PERSONAL angle in promotion is Christmas projects and young Moines, Iowa. Show is aired for show, on WSPD. At one point in being utilized by KRMG Tulsa, guest stars. two hours every Saturday after- the program the picture is flashed Okla. Random phone calls are being noon. Each quarter -hour, an item on the screen, a question concern- made to stimulate interest in Tulsa is put on the block. Bids are placed ing it is asked of the audience and Ballroom. KRMG describes the idea WOR CHRISTMAS TREE by telephone. On the first show of those who telephone or write the as a "Hooper in reverse." A house- the series, station claims seven correct answers receive a reproduc- wife makes the calls during the WOR -AM -TV New York placed a sponsors put up and sold products tion. Station relates that from 150 2 -5:55 p.m. show each day, and 35 -foot Christmas tree on Times ranging from a pen and pencil set to 200 calls are received after each suggests the listener "enjoy an Square last Monday to call atten- to a Chevrolet automobile. show. afternoon of music at the 740 spot tion to the station's eighth annual on the dial." Christmas Fund to benefit some POST CARD PROMOTION 10,000 children in metropolitan AMATEURS GET A CHANCE New York hospitals. A highlight JUMBO post cards depicting fa- JOINT PROMOTION AMATEUR singers and musicians of the promotion will be the play- who feel an urge to get into TV miliar scenes of Washington, D. C., WIP Philadelphia and Newsweek ing of Christmas carols and hymns, will be given an opportunity to dó on the face of the card are being magazine have inaugurated a year- specially -piped from WOR studios. mailed to advertising executives long city -wide campaign to pro- so by Bill Silbert on his daily tele- and clients throughout the country mote the station and magazine with cast on WABD (TV) New York. by WRC Washington. Reverse side the distribution of "aprons" to the Letter to Mr. Silbert will start the of the card is a scene showing the city's corner newstand dealers. STUDENTS PRODUCE SHOWS process of arranging an audition. business activity in the city. Theme Printed on the middle of the apron One performer will be presented PROGRAM dealing with on -the- on of the promotion is "Everyone is the to each show. A recording will be that phrase "Listen WIP." scene activities in local schools and and knows Washington as a sight -see- Magazine's name is enscribed on made sent to record company classrooms, titled Schools in Ac-" executives for consideration. ing city but it is also a huge con- the top of the apron and on the tion, is being presented three times sumer market." pockets. weekly on WJEL Springfield, Ohio. Show is produced and tape recorded by the radio class at the city's TiONN public high school. Broadcasts take place in various classrooms in cundid schools in the Springfield area. f Another story BM! "Pin Ups Hit CANDID MIME FAMILY CHRISTMAS SPIRIT and GUEYHOUND GIFTS worth more than $10,000 will be given to an American (AMERA Published by Aladdin family typifying the spirit of Christmas on Welcome Travelers Here's the inside story on one of the On Records: radio version aired via NBC. The most talked about programs on the air Ella Mae Morse _Cap.; Buddy -on entertaining behind -the -mike ac- annual search for such a family is Morrow-Vic.; Vic Damone -Mer.; count of peoples' unrehearsed reactions Amos Mil- being conducted now, with winners to unexpected situations. With candid burn- Aladdin. scheduled to be notified on the photographs. Christmas Day broadcast. They will be chosen from letters of EAVESDROPPER AT LARGE BROADCAST sao fifth By ALLEN FUNT MUSIC, INC. Avenue, New York nomination, expected to total 100,- .O +mu ui uco ae, N.Y. At all bookstores $3.00 ..a, MOOD ,aa,o 141) 444444 000. Both nominees and letter THE VANGUARD PRESS, Inc. writers will receive prizes. ....-- 424 Madison Avenue, New York 17 P ge 96 December 15, 1952 BROADCASTING Telecasting nouncer as narrator for portions Thompson Co. and McCann- Erick- Film Report that are not sound on film. son. (Continued from page 85) s Random Shots . . . Lee R. Bobker, formerly production ping areas, General Sales Manager geles (gas ranges), three one- Backdrops Inc. has moved New manager and administrative exec- live one 20- Arthur Sachsen has announced. The minute action and York offices to 250 Park Ave., and utive with .Campus Film Produc- total net sales to Arrow amounted second animated spot; Flo -Ball has opened a Los Angeles office at tions, has joined Dynamic Films, $181,000. Pen Los Angeles, one minute to Co., 819 Santee St. The firm produces New York, as executive producer. The stations and markets are: and one 10- second live action spot, television backdrops made from art s s both firms through BBDO, Los An- KTTV (TV) Los Angeles; WFIL- work or photographs on specially Miriam Gieger, literary and talent TV Philadelphia; WENR -TV Chi- geles; Flying Tiger Lines, Burbank, prepared cloth and claims that its second live action spot, agent with William Morris Agency, cago, WXYZ -TV Detroit; WFAA- one twenty- drops have three -dimensional qual- Beverly Hills, Filmcraft Pro- & Inc., joins TV Dallas -Fort Worth; WFBM- through Hixson Jorgensen ity, are flame -proof and mildew- to supervise Angeles; L. A. Federal Saving ductions, Hollywood, TV Indianapolis; WNHC -TV New Los proof, will not fade, can be cleaned research and scripts for upcoming & Loan, one twenty- second ani- Haven - Hartford; WWLP - TV easily and are completely light Mark Twain Television Theatre, mated spot, through C. B. Juneau, Springfield, Mass.; WJAR - TV absorbent. Backdrops can be film series. Providence, R. I.; KDUB (TV) Beverly Hills; and May Diamond folded to small size when not s s ninety- second Lubbock, Tex.; KGNC -TV Ama- Co., Los Angeles, one in use, the company reports. Esko Miettinen, head of foreign -villo, Tex., and WBNS -TV Colum- live action spot through Al Car- According to Steve Joseph, Back- Lesser Produc- mona Adv., Hollywood. distribution for Sol bus, Ohio. drops' sales manager, network tions, Culver City, joins Helen * * s users of the new drops include Ainsworth Corp., Beverly Hills, in Kling Studios' Old American Barn Distribution . . . NBC -TV and CBS -TV; programs same capacity and in addition will Dance, film series syndicated in 34 Official Films Inc., New York, has include Lamp Unto My Feet, The supervise the firm's television pro-. markets, has been sold to WSLS- arranged with three independent Web, Red Buttons, Garry Moore duction abroad. TV Roanoke, Va., and KCBD -TV television producers for distribu- Show, Danger and The Fred War- s s Tex. Lubbock, tion of their products. The firm ing Show. Agencies which have Guizar, singing star on his s * Tito said these films will be added to its purchased the backdrops include own KTTV (TV) Hollywood week- Telemount- Mutual, Hollywood, has syndicated catalog which now BBDO, Young & Rubicam, McCann - ly half -hour program, has been completed 14 one -minute TV film numbers over 1,000 musical films, Erickson and Kudner Agency. signed by Calderon Productions, commercials for Purity Bakers several hundred short subjects and Film production firms include Tel Mexico City, for several TV films Corp., Kansas City (Taystee Bread several series. Rade Research and Prockter Pro- to be made early in January. products). The bakery firm spon- Official signed contracts with ductions. P. J. Rotondo for Camel s s half - is among studios using sors the production company's Gene Lester for his 15-minute Caravan the Will Lane, production coordinator hour TV film series, Cowboy G- Hollywood Close -Ups series; Tel -Ra the drops. Inc., Hollywood, City s s s for Guild Films Men, on WDAF -TV Kansas Productions for Ideas on Parade, and a lieutenant colonel in the Air and WCPO -TV Cincinnati. Twenty and with Jerry Cournyea for 18 Association Films Inc., New York, Force Reserve, has been appointed more markets are to be added Jan. new short subjects dealing with is offering a folder which describes of 9339th VAR radio -TV commanding officer 1. W. W. Wilson Jr., di- sports and animals. 39 free -loan industrial films cleared Squadron, AFR Training Unit. He rector of Young & Rubicam Inc., has also acquired for television programming use. will work on a special civilian de- the commer- Official Films, The folder may be obtained from Chicago, supervised national distribution rights to 13 fense TV film. Programs distributed on the firm's television department, cials. are -hour children's TV film s s quarter Madison Ave., New York 17, a regional basis by United Artists series, The Magic Lady and Boko, 347 TV Corp. N. Y. John Mitchell, vice -president and s produced by Telemount Pictures general sales manager, and Ralph Hollywood. Paramount Pictures, Hollywood, Inc., Film People . . . Cohn, vice -president and general Gems Inc., New has completed seven TV trailer producer- writer- manager, Screen . . . Sheldon Reynolds, production films for national exploitation on Production York, in Hollywood for director on NBC -TV Foreign In- conferences on NBC -TV Ford The- NBC -TV and CBS -TV of "Road to Pilot film in CBS -TV Alan Young trigue, has completed the pilot film Bali," new film co- starring Bob Show is being completed by Nas- atre film series. in second half -hour TV film series s s Hope and Bing Crosby. Titled sour Productions at KTTV (TV) to be produced abroad. Theatre Great Moments in History with studios, Hollywood. A CBS -TV International, which will probably Stuart Reynolds, head of Reynolds Bing Crosby and Bob Hope, the package, the new half -hour series be filmed in Rome, will be a series Productions, Beverly Hills, in New trailers do not contain scenes from has a situation comedy format, of light comedies with a European York for business conferences with the feature, but are seven indi- featuring Alan Young as a bank background. The pilot film, pro- agency executives concerning new vidual, miniature short subjects. clerk. duced in Paris, stars Claude Dau- half -hour TV series, Crackdown, by David Productions, * * * s * s phin, French actor who recently filmed Hire Hollywood. Telepix Corp., Hollywood, has com- completed roles for Warner Bros. Family Theatre Inc., Hollywood, is pleted TV film commercials for the -hour Christ- s s firms: completing special half STORECAST Corp. of America, N. Y., following TV film, A Shall Rise Steve Joseph has been appointed Gaffers & Sattler Stoves, Los An- mas Star which feeds music to supermarkets, produced by Roland Reed Produc- sales manager for Backdrops Inc. has announced signing of 20 new tions, Culver City. Starring Ray- (photographic backdrops for TV). sponsors, including five non -food ad- mond Burr, the film is directed by He formerly was with J. Walter vertisers. John Brahm who recently directed Warner Bros. feature film, "Miracle of Fatima."

Educational . . . The U. of Wisconsin and Marquette C H N S U. are cooperating with WTMJ- Cam- HALIFAX NOVA SCOTIA TV Milwaukee in presenting pus Newsreel which started Dec. Our List of NATIONAL 6. This will be the first venture by the schools to film campus activi- ADVERTISERS Looks Like ties for television. WHO'S WHO! The programs will be shown Sat- urdays, 1:30 to 1:45 p.m. CST. THEY want the BEST! Wisconsin and Marquette will alter- Ask nate in presenting the programs. Wisconsin is setting up TV and JOS. WEED & CO., filming facilities in Madison, while 350 Madison Ave., New York Marquette is making similar ar- About the rangements in Milwaukee. Maritimes Busiest Station All filming and writing of scripts the schools. 5000 WATTS NOW! will be handled by - WTMJ -TV will supply an an- BROADCASTING Telecasting December 15, 1952 Page 97 e replacement of expired CP for new and conclusions of law in proceeding FM); Ch. 247, 3.4 kw, unl. re application. Modification of CP By Examiner James D. Cunningham KOB Albuquerque, N. M.- Granted' KBLO Hot Springs, Ark. - Granted motion for continuance of hearing on mod. CP for approval of ant., trans. application' for extension of SSA from location, specify studio location and Dec. 10, 1952 to Jan. 21, 1953. change type trans. Aladdin Radio & Television Inc. and fCC WHP -FM Harrisburg, Pa. Granted Denver Television Co., Denver Col.- actions mod. CP to change type ant.,- overall Granted motions for corrections ln vari- height of ant. and change main studio ous respects in official transcript of address; ant. height 880 ft. record in proceeding re applications KLEA Lovington, N. M. - Granted for CP's for new TV stations. mod. CP for approval of ant., trans. By Examiner William G. Butts DECEMBER 5 THROUGH DECEMBER 11 and studio location and change type of Kendrick Bcstg. Co., Harrisburg, Pa. trans. -Granted motion to amend application WTTV (TV) Bloomington, Ind. - for CP for TV station to make correc- CP- construction permit ant-- antenna cond.-conditional Granted mod. CP to change TV station tions respecting geographical coordi- DA- directional antenna D -day LS -local sunset from Ch. 10 to Ch. 4; ERP from visual nates of proposed station site, etc. N -night mod. -modification 0.28 kw, aural 0.14 kw to visual 100 kw, By Examiner Herbert Sharfman ERP- effective radiated power aural 50 kw; change type trans. and ant. STL- studio- transmitter link anr: aural trans.-transmitter system. Ridson Inc. Superior Wis., and Lake - head Telecasters Inc., Duluth, Minn. synch. amp. -sychronous amplifier vis: visual unl.- unlimited hours WCCO -TV Minneapolis, Minn. - Granted motion for continuance of- STA- special temporary authorization CG- conditional grant Granted mod. CP for extension of corn - hearing in matter of applications for pletion date to May 1, 1953. CP's for new TV stations from Dec. 9 SSA -special service authorization Granted STA to Dec. 16, 1952. at 10 a.m., at Wash, KOPO -TV Tucson, Ariz. Granted ington, D. C. STA to operate on commercial- basis on By Examiner H. B. Hutchison Grants authorizing new stations and transfers, accompanied by a Ch. 13 for period Dec. 3, 1952 to 3 a.m., Mid- Continent Television Inc., Wich- roundup of new station and transfer applications, begin on page 103. EST, June 3, 1953. ita, Kan.- Granted petition to amend KKTV Colorado Springs, Col..---Grant- application for CP for new TV station ed STA to operate on commercial basis for purpose of showing changes in esti- on Ch. 11 for period Dec. 3, 1952, to mated revenue and cost of operation of proposed station and in number of spot 5 Applications Miami, Fla.; WOI -TV Ames, Iowa; June 3, 1953. December ... WOC -TV Davenport, Iowa; WDAF -TV WFMJ -TV Youngstown, Ohio -Grant- announcements proposed to be broad- Kansas City, Mo.; KSD -TV St. Louis, cast. ACCEPTED FOR FILING ed STA to operate on commercial basis By Comr. Eugene H. Mo.; KING -TV Seattle. on Ch. 73 for period Dec. 4 to March Merrill Change Antenna System 11, 1953. Chesapeake Bestg. Co., Bradbury WVOK Birmingham, Ala. CP to APPLICATIONS RETURNED Heights, Md. - Dismissed petition of make changes in ant. system. -AMEND- Change Name KROD -TV El Paso, Tex. - Granted Dec. 1, 1952, to amend application to ED to make changes in ant. system. STA to operate on commercial basis specify frequency 540 kc in lieu of 1540 KSON San Diego, Callf.-Mod. license on Ch. 4 for period Dec. 4, 1952 to kc, and to change location of main stu- License for CP to change name to C. Fredric Rabell March 30, 1953. dio, and also amendment submitted by and Dorothy Johnson Rabell d/b as applicant Nov. 24, 1952; initial deci- WIHL Hammond, La. - License for KSON Bcstrs. Modification STA on CP, which authorized installation of sion was issued on Aug. 23, 1951, look- KONA Honolulu, T. H.- Granted mod. ing toward denial of application. new trans. AMENDED to change name Erect New Antenna STA to operate on commercial basis on of applicant to Nicholas Cefalu and KWPM Plains, to erect 11 BY COMMISSION EN BANC Anthony Cefalu d/b as Cefalu Radio West Mo.-CP Ch. for period Dec. 4, 1952 to June Station. new ant. and mount TV ant. on top 23, 1953. WIHL Hammond, La.-Granted CP to ingent- on grant of TV applica- Change Studio Location change frequency from 730 to 1400 kc Modification of License (onj and hours of operation from D to unis WPAG -TV Ann Arbor, Mich.- Grant- continuing 250 w; conditions, including WSTR Sturgis, Mich. -Mod. license ed mod. CP to change studio location. to increase power from 500 w -D to December 9 Decisions . . . provision that change not be made un- 1 kw -D. AMENDED to change fre- Extension of Completion Date til WLCS Baton Rouge, vacates 1400 quency from 1460 to 1240 kc, power BY BROADCAST BUREAU KITE -FM San Antonio, Tex.- Grant- for 910 kc. from 1 kw to 250 w, hours of operation ed mod. CP for extension of completion KILO Grand Forks, N. D. -Is being from D to unl. and change name of License Granted date to 7 -1 -53. advised that application for CP to applicant to WSTR Inc. KINO Juneau, Alaska -Granted li- change frequency from 1440 to 1060 kc, increase power from 500 w -N, 1 kw -LS of cense for AM; 630 kc, 500 w, 1 kw -LS December 9 Applications . . . Renewal License mil. to 5 kw uni., involves interference from Following stations request renewal ACCEPTED FOR FILING KYW Philadelphia which indicates ne- WRSW Warsaw, Ind. -Granted license cessity of hearing. of license: for AM; 1480 kc, 500 w, DA -2 unl.; con- License Renewals KMOR Oroville, WBGE At- Calif.; ditions. Following stations request renewal December 10 Applications ... lanta, Ga.; KSWI Council Bluffs, Iowa; KFMA Davenport, Iowa-Granted li- of license: WMON Montgomery, W. Va.; WMBR- ACCEPTED FOR FILING cense for AM; 1580 kc. 250 w -D. KCMJ Palm Springs, Calif.; KMYR TV Jacksonville, Fla.; WTVJ (TV) KGEZ Kalispell, Mont.-Granted li- Denver, Col.; WGAA Cedartown, Ga.; Modification of License cense covering change in frequency, WJOL Joliet, Dl.; KBUR Burlington, WNPT Northport, Ala. -Mod. license increase in power, Installation of a new Iowa; KXIC Iowa City, Iowa; KFUO to designate station location as Tusca- trans. and DA -DN. Clayton, Mo.; KBOA Kennett, Mo.; loosa. Ala. instead of Northport, Ala. WTOP -FM Washington, D. C.- Grant- KNEM Nevada, Mo.; WLNH Laconia, Modification of CP ed license covering changes in existing N. H.; WMBO Auburn, N. Y.; KOCY KBBA Benton, Ark.-Mod. CP, which FM; Ch. 242, 20 kw, 390 ft. Oklahoma City, Okla.; KSET El Paso, authorized new AM, for approval of Tex.; WTWN St, Johnsbury, Vt.; ant., trans. and studio location and Granted CP WEMP Wilwaukee, Wis. change type trans. KOLN Lincoln, Neb.- Granted CP to APPLICATIONS RETURNED WCON Cornelia, Ga. -Mod. CP, which increase height of ant. tower and add authorized new AM, for approval of. TV transmitting ant. at top and specify License Renewals ant., trans. and studio location. correct site coordinates; condition. RETURNED following stations' re- Extension of Completion Date WEEU -FM gKSEKr of Reading, Pa.- Granted CP Pittsburg, Kan; WCVI Con - KTHS Little Rock, Ark. -Mod. CP, as to make changes in licensed station to nellsville, Pa. mod., which authorized changes in exchange type ant. and overall height isting AM, for extension of completion above ground to 400 ft. December 10 Decisions . . . date. AM -1080 kc Request Granted ACTIONS ON MOTIONS KXOC Chico, Calif. -CP to change This booklet WGCH Greenwich, Conn. - Granted By Examiner H. B. Hutchison from 1150 kc, 5 kw to 1060 kc, 10 kw. request to cancel license and dismiss AMENDED to change power from 10 kw helps you Garden State Bestg. Co., Atlantic 10 pending application for renewal of li- City, N. J.- Granted petition for exten- to 5 kw -N, kw -D, DA -DN. choose the cense and delete FM. sion of time from Nov. 28 to Dec. 15, Extension of Authority KFOR -FM Lincoln, Neb.- Granted re- 1952, to file proposed findings of fact MBS, New York- Extension of au- right unit for quest to cancel license and dismiss pending application for renewal of li- your needs. cense and delete FM. KHIT Lampasas, Tex. -Granted re- This free booklet will help you select quest for waiver of Sec. 3.71 to operate SERVICE DIRECTORY the right type, the right size, starting from 6.30 a.m. to 7.15 p.m. daily for method, etc. for your particular appli- period of 30 days. cation. Whatever you KCBC -FM Des Moines, need, you'll find it in Iowa- Grant- for ed request to cancel license and de- COMMERCIAL the "U.S." line - lete FM. RADIO U.S. builds over 300 Custom -Built Equipment MONITORING models, backed by more KFDA -FM Amarillo, Tex. - Granted COMPANY than 60 years of manu- request to cancel license and delete FM. PRECISION FREQUENCY MEASUREMENTS facturing experience! U. S. RECORDING CO. License for CP Engineer on duty all night every night 1121 Vermont Ave., Wash. 5, D. C. KWPM -FM West Plains, Mo. -Grant- JACKSON 5302 ed license for CP (which authorized Lincoln 3.2705 UNITED STATES MOTORS CORP. P. 0. Box 7037 Kansas City, Me. 354 Nebraska St. Oshkosh, Wis. I IPlease send me the free booklet on Electric Plants. I am interested in El Gas powered, Diesel, TOWERS I Over 55,000,000.00 in successful sales Gasoline powered AM FM campaigns that grossed from 55,000 TV '. Complete Installations I Name to $150,000 for some 400 radio and TV stations from coast-to -coast since TOWER SALES & ERECTING CO. IAddress 1931. Phone 26239 or 48440. I 6100 N. E. Columbia Blvd. Zone ____ State `City 411 AVALON PLACE, PEORIA, ILL. Portland 11, Oregon 1111 ER EN MIRK ERR Page 98 December 15, 1952 BROADCASTING Telecasting CONSULTING RADIO & TELEVISION ENGINEE

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There is no substitute for experience Commercial Radio Equip. Co. A. D. RING & CO. GEORGE E. GAUTNEY Everett L. Dillard, Gen. Mgr. 26 Years' Experience in Radio GILLETT & BERGQUIST CONSULTING RADIO ENGINEER INTERNATIONAL BLDG. DI. 7 -1319 Engineering 982 NATL. PRESS BLDG. NA. 8 -3373 1052 Warner Bldg. WASHINGTON, D. C. MUNSEY BLDG. REPUBLIC 7 -2347 WASHINGTON, D. C. Washington 4, D. C. P. O. BOX 7037 JACKSON 5302 WASHINGTON 4, D. C. KANSAS CITY, MO. Afember AFCCE Notional 8 -7757

& CARR Craven, Lohnes & Culver McINTOSH & INGLIS RUSSELL P. MAY WELDON 1216 WYATT BLDG Consulting MUNSEY BUILDING DISTRICT 7 -8215 1422 F St., N. W. Kellogg Bldg. Radio & Television WASHINGTON, D. C. Engineers WASHINGTON 4, D. C. Washington, D. C. REpublic 8 -3984 Metropolitan 8 -4477 Washington, D. C. Dallas, Texas 11.',i t, el FCCE 1605 Conn. Ave. 4212 S. Buckner Blvd. Iernber .1 ECCE Member AFCCE

E. C. PAGE MILLARD M. GARRISON KEAR & KENNEDY A. EARL CULLUM, JR. CONSULTING RADIO 1519 Connecticut Avenue CONSULTING RADIO ENGINEERS 1302 18th St., N. W. Hudson 3 -9000 ENGINEERS WASHINGTON 6, D. C. HIGHLAND PARK VILLAGE BOND BLDG. EXECUTIVE 3 -5670 WASHINGTON 6, D. C. DALLAS 5, TEXAS ADAMS 2-2261 WASHINGTON 5, D. C. JUSTIN 6108 er AFCCE' Member AFCCE Member AFCCE

C. WILLIAM L. FOSS, Inc. JOHN CREUTZ GUY HUTCHESON ROBERT M. SILLIMAN John A. Moffet -Associate Formerly Colton 8 Foss, Inc. 319 BOND BLDG. REPUBLIC 7 -2151 P. O. Box 32 AR. 4 -8721 1011 New Hampshire Ave., N. W. 927 15th St., N. W. Republic 7 -3883 WASHINGTON, D. C. 1100 W. Abram Republic 7 -6646 WASHINGTON, D. C. .Irn.;'cr .FCC:: ARLINGTON, TEXAS Washington 7, D. C.

GEORGE P. ADAIR WALTER F. KEAN WILLIAM E. BENNS, JR. LYNNE C. SMEBY Consulting Radio Engineers AM -TV BROADCAST ALLOCATION Quarter Century Professional Experience Consulting Radio Engineer "Registered Professional Engineer" Radio-Television- FCC & FIELD ENGINEERING 3738 Kanawha St., N. W., Wash., D. C. Electronics-Communications 1 Riverside Road -RIverside 7 -2153 Phone EMerson 2-8071 1311 G St., N. W. EX 3-8073 1610 Eye St., N. W., Wash. 6, D. C. !Executive 3- 1230 -Executive 3 -5851 Riverside, III. Box 2468, Birmingham, Ala. Phone 6 -2924 Washington 5, D. C. (Nights- holidays, Lockwood 5 -1819) Member AFCCE (A Chicago suburb) Member AFCCE

ROBERT L. HAMMETT GRANT R. WRATHALL JOHN B. HEFFELFINGER Aptos, California RAYMOND M. WILMOTTE CONSULTING RADIO ENGINEER Appointments arranged for 1469 Church St., N.W. DEcatur 2 -1231 230 BANKERS INVESTMENT BLDG. 815 E. 83rd St. Hilond 7010 .San Francisco Seattle Salt Lake City Los Angeles Portland Phoenix Washington 5, D. C. SAN FRANCISCO 2, CALIFORNIA KANSAS CITY, MISSOURI Box 260 APTOS-3352 Member AFCCE SUTTER 1 -7545 Afember AFCCE

Vandivere, HARRY R. LUBCKE BERNARD ASSOCIATES JAMES R. BIRD Cohen & Wearn CONSULTING TELEVISION ENGINEER CONSULTING RADIO ENGINEERS INSTALLATION-OPERATION Consulting Radio Engineer Consulting Electronic Engineers Television Engineering Since 1929 5010 Sunset Blvd. 612 Evans Bldg. NA. 8 -2698 Fairmont Hotel, KYA. 33 Elm Ave. 9 1420 New York Ave., N. W. 2443 CRESTON WAY HO. -3266 San Francisco 8, Calif. Mill Valley, Calif. Hollywood, Calif. NOrmandy 2 -6715 Washington 5, D. C. HOLLYWOOD 28, CALIFORNIA DOuglas 2.2536 DUnlap 8.0871

thority to transmit programs to CKLW Miles City, Mont.; KATO Reno, Nev., Windsor, Ont.- Detroit, CBC o &o sta- KSIL Silver City, N. M.; WMSA Mas - Fred O. Grimwood & Co., Inc. tions licensed by Canadian Minister of sena, N. Y.; KINN Hugo, Okla.; WSAJ Transport for period beginning Feb. 28. Grove City, Pa.: KNAF Fredericksburg, Consulting Radio Engineers Va. Tex.; WJMA Orange, S.C. Grimwood, Pres. Ralph J. Bitter, Ch. Eng. License Renewals Change Antenna Type Following stations request renewal of WMAQ -FM Chicago CP to change Chestnut 4977 license: - Bldg. Pres- type ant. from RCA to Collins, 37M -4, 2026 R. R. Exchange KRUX Glendale, Calif.; KPST 4 sec.; overall height above ground St. Louis 1, Mo. ton, Ida.; KROS Clinton, Iowa; KFJB 625 758 ft.; ant- height above Marshalltown, Iowa; WBRK Pittsfield, from to Since 1932 Member AFCCE Mass.; KPRK Livingston, Mont.; KRJF (Continued on page 103) BROADCASTING Telecasting December 15, 1952 Page 99 Help Wanted (Cont'd) CLASSIFIED ADVERTISEMENTS Continuity writer Must be able tor write selling commercials.- Send com- Payable in advance. Checks and money orders only. plete information present salary, past Deadline: publication date. two employers, education and experi- Undisplayed- Monday preceding publication date. Display-Tuesday preceding ence. together with photo and sample 20¢ per -$2.00 minimum Help Wanted 250 per word -42.00 minimum of continuity to Wayne Cribb, General Situations Wanted worth Manager, Radio Station KHMO, Han- All other classifications 300 per word-$4.00 minimum Display ads. $15.00 per inch nibal, Mo. No charge for blind box number. Send box replies to Wanted: Copywriter to also announce BROADCASTING TELECASTING, 870 National Press Bldg., Washington 4, D. C. women's programs. Start at $50.00. State experience, personal history. Ber- Arpmeore: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, ney Burleson, WETB, Johnson City, please). All transcriptions, photos, etc. sent to box numbers are sent at owner's risk. BROADCASTING TILiCAaT- Tennessee. rna expressly repudiates any liability or responsibility for their custody or mum. Copy writer or combination copy writer -announcer. WGEM, Quincy, Illi- nois. Wire, phone, write details. Help Wanted Help Wanted (Cont'd) Herp Wanted (Cont'd) Managerial Combo announcer -engineer, first class Wanted: Two or more announcers for Television ticket with emphasis on announcing. TV -AM operation. Announcing experi Managerial assistant manager. Pro- Send photo, tape and history. They will ence necessary; AM combination ex- Announcers gressive Iowa- station, excellent public be returned. 1 kw NBC affiliate lo- perience preferred. Send photo, audi- acceptance. TV applicant -VHF channel. cated in capital city in heart of fishing tion, salary requirements, background $80.00 a week for good announcer Opportunity for capable ambitious man and hunting country. Man must be to Box 987, Lincoln, Nebraska. strong on "sell" and DJ. TV future in with executive and sales ability, and good Midsouth market. Send complete willing to work. Stock interest avail- week. Box 2485, BROADCASTING e Technical details in first letter. Replies confi- able to right man. Box 266S, BROAD- TELECASTING. dential. Box 763R, BROADCASTING CASTING TELECASTING. First class engineer. No experience re- TELECASTING. Somewhere there is an announcer-copy- network Excellent opportunity for salesminded writer working for a 250 watt station 238KáBROADCASTING TELECAST- TV Technician with TV schooling or young executive to become assistant who is ready to advance in his radio ING. broadcast experience. Southwest. En- manager of leading network regional career. We are looking for such a man close full particulars. recent photo de- affiliate in Northeast. Send complete to work for a 5,000 watt CBS affiliate Florida. First class engineer. No ex- sirable. Box 1805. BROADCASTING resume and references. If not willing which takes special pains to provide perience necessary. Box 1165, BROAD- TELECASTING. to pound pavements to produce sales, advanced training. If you are the man CASTING TELECASTING. this is not your opportunity but if will- write giving full details first letter. Production -Programming, ing, excellent opportunity with salary Box 264S, BROADCASTING TELE- First class operator, preferably with Others and bonus commensurate with ability CASTING. experience and capable of assuming exists. Box 2695, BROADCASTING Television news teacher needed in Needed: A good announcer, one who duties of chief in setting up mainte- large university journalism school, be- TELECASTING. nance schedule, handling proofs of ginning can sell, also some music library ex- performance, etc. 250 watt network af- February. Television news ex- Salesmen perience. Good working conditions, fine filiate in beautiful Shenandoah Valley. perience essential. Chance for gradu- people to work with. Pay commen- Send complete details including salary ate work. Box 1895. BROADCASTING surate with your ability. One station requirement experience, etc, to Box TELECASTING. Salesman for local accounts. Salary market in the Midwest. Send disc or 1965, BROADCASTING TELECAST- plus commission. Good market. Texas tape, photo, and resume to Box 271S. ING. Situations Wanted ABC station. Box 203S, BROADCAST- BROADCASTING TELECASTING. ING TELECASTING. Wanted: Staff announcer for progres- AM -TV transmitter engineer for net- Managerial r Young woman with experience in news, sive independent, contact manager, work station in Northeastern Ohio copy, sales and sales promotion wants KCFH, Cuero, Texas. Prefer man from Ohio -Western Penn- Manager available immediately. Will permanent position in sales department sylvania area. Box 263S, BROAD- invest in station or purchase entire in- with progressive station on West Coast. Good combo man needed by South- CASTING TELECASTING. terest. Twenty years enviable record Box 257S, BROADCASTING TELE- west CBS affiliate. $91.50 for 6 -day Combination man. Better than average in economical operation, production, CASTING. week if you know your business. Mall pay for dependable man with a good sales both radio newspaper. Forget complete qualifications, references and radio voice. Friendly town of twenty absentee ownership worries. Prefer Wanted - Experienced time salesman. disc to Jim Duncan, KSIL, Silver City, thousand, ideal for family man. Con- Western location. Box 2455, BROAD- 5.000, watt CBS affiliate. City 50,000. New Mexico. tact Mr. Herbert Lee or Mr. Palmer CASTING TELECASTING. Give full details first letter. Box 2675, Dragsten, KDHL, BROADCASTING TELECASTING. 5000 watt NBC affiliate in city of 15.000 Faribault, Minne- Combination manager - chief engineer needs experienced announcer with sota. available immediately. Experienced in Will pay $90.00 weekly draw for to copywriting ability. Duties will include engineer to announce applications, insulations and operation. flight local salesman. Will assign block some continuity writing. Send audition, Chief approxi- Permanent position only. Box 270S, house accounts immediately. mately 20 hours weekly net station. BROADCASTING of Good, disc, photo, reference, and detailed let- Ideal living conditions. Start $80 00 TELECASTING. protected list of prospects in virgin ter giving background, marital status, Inquire KLEA, Lovington, New Mex- market. Good man can earn in excess salary expected and telephone number ico. Salesmen of $125.00 weekly. Must furnish excel- to Ray Beels, KVGB, Great Bend lent credit and business reference. Kansas. Announcer deep McCarrell, Independent metropolitan Washington rich melodious voice. Cont ct Randall Radio Sta- D. C. station needs immediately first Versatile talents. Program safes ideas tion KBWL, Blackwell, Oklahoma. Staff announcer -1000 watt indie. Send phone engineer experienced in studio can make $$$ for you. R. Deck, Buffalo, audition and full particulars to Chuck operation. Modern building. latest New York, 23 Oxford, Phone GR. 2239. Experienced, radio time salesman. Moyer, Program Director, WACB, Kit- equipment, pleasant staff and good pay. Starting pay $100.00 weekly, must have tanning, Pennsylvania. WARL, Arlington, Virginia. Announcers car, I experience, references. Contact Manager KCHJ, P. O. Box 262, De- WFNC, Fayetteville, North lano,' California. Carolina Engineer with first class ticket wanted Young man, 21 college graduate, de- needs good announcer. Write Box 1230, immediately. Experience not entirely sires broadcasting Job. Will do any Nebraska. Radio time salesman wanted Fayetteville, North Carolina giving age, necessary. Good pay. Ideal place to work but sports is specialty. Limited for position at KCOW, Alliance, Ne- experience, and references. live. WBBO, AM and FM, Forest City, commercial experience. Available im- braska. Prefer young married man North Carolina. mediately. Box 107S, BROADCASTING Unusual opportunity for afternoon per- TELECASTING. with car. Opportunity for advance- sonality DJ. Must do some staff an- Operator with first class license. No ment. nouncing and have ideas for TV in near experience necessary. WEAV, Platts- to Announcer, versatile, sports specialty. Salesman who can announce and who future. Send picture and tape burg, New York. control board operator. DJ, married. doesn't mind hard work and long hours WIMA, Lima. Ohio. Willing to settle small community. Chief engineer, CBS 250 when necessary. $91.50 for 6 day week man. Heavy watter with TV alble immediately. if you know your business. Mail com- Help wanted: Combination application, Fayetteville, North Caro- BROADCASTING TELECASTING. on announcing. Small station. Small lina. Salary $325.00- $350.00 monthly with plete qualifications, references and disc town. $80.00. Hour week. to Jim Duncan. KSIL, Silver City. resort Forty insurance, hospitalization, vacation, Thoroughly experienced mature an- For details, call collect. Telephone other benefits. WFAI, Phone 2 -8131. New Mexico. Number 65, WI/AM, Warsaw, Indiana. nouncer, capable all phases. Please investigate this. Box 230S, BROADCAST- KVER Albuquerque offers splendid op- Immediate opening pperienced engi- ING TELECASTING. portunity for experienced salesman. Immediate opening-Experienced an- neer- Chief's Job open.- WMRI, Marion, Steady, reliable, persevering man can nouncer. Permanent position. Disc or Indiana. Announcer -salesman. Twelve years ex- grow with progressive station. Out- tape, photo first letter. WMLT, Dublin, perience including management. An- standing in local programming and Georgia. nounce, write, sell. Interested in public relations. Ideal healthful climate First phone: transmitter operator, Television. Livable salary. Prefer West year around. Business is second best WSYB, Rutland, Vermont. but all offers considered. Box 2365, in nation. Family man preferred. Immediate opening at growing central BROADCASTING TELECASTING. Billings assigned. Commissions. Give Florida independent for announcer full particulars and references. Bert with first phone, opportunity to do Immediate opening, first phone engi- Announcer - engineer, first phone, Arnold, KVER, Albuquerque, New selling too. Send complete details on neer, inexperienced applicants consid- worked three stations, all phases. Em- Mexico. background. WPLA, Plant City, Florida. ered, 1000 watt daytime station, give ployed, prefer full resume first letter. Write WWYO, change South. Degree, Pineville, West Virginia. 25, married. Strong news, commercials. Aggressive, experienced salesman for WSIP, Paintsville, Kentucky, needs two Box 2375, BROADCASTING TELE- Florida daytimer. Only station in Flor- men immediately. First play -by -play, CASTING. ida featuring all -negro programming. basketball, football, who will also do Production -Programming, Others Contact Herb Schorr, WFEC, Miami, man on street and can handle news Hillbilly DJ' with national recognition Florida. Other man must be continuity writer - wants change to power station or pro- announcer. Excellent working condi- Continuity writer for Southern metro- motion and talent minded local in large Phone salesman sell GBA campaigns tions, good salary. Send tape, or record politan radio -TV station. Must have market. Now in South. Box 238S, for stations. Top comma.. bonus. 727 and background, or come in for per- strong sell and ideas. State experience, BROADCASTING TELECASTING. Meriden Road, Waterbury, Conn. sonal interview. reference, personal history, and mini mum salary first letter. Box 150S, Extensive commercial experience an- Announcers BROADCASTING TELECASTING. nouncing, news, sales -promotion. Abil- Newscaster plus regular announcing Live wire independent needs person- ity tops. Seek progressive operation. shift. Permanent. Texas location. Tell ality staff announcer. Pay commen- Box 249S, BROADCASTING TELE- all. Box 202S, BROADCASTING. surate with ability. Contact WVSC, A well established medium sized firm CASTING. Somerset, Pennsylvania. representing radio and television sta- TELECASTING. tions seeks a young man, replies in Iowa dependent has immediate open - confidence, with New York time buying Presently employed announcer - pro- ing f r announcer-engineer. $80.00 per Combination announcer -engineer, first or representation experience. Give gram director. Prefers medium or large week to start. Box 255S, BROADCAST- class ticket. Permanent. WINGS, Tif- complete details in letter. Box 268S. market. Northeast. $85.00. Box 250S. ING TELECASTING. ton, Georgia. BROADCASTING TELECASTING. BROADCASTING TELECASTING. . Situation Wanted -(Cont'd) Situations Wanted -(Cont'd) Situations Wanted- (Cont'd) Miscellaneous FCC first -phone in 6 weeks. Both Announcer -PD, 5 years experience, Transmitter operator. License plus TV film Thoroughly experienced in residence and correspondence courses deep voice, excellent quality, must be broadcast experience. Qualified techni- dprogramming,- procurement available. Grantham Radio License BROAD- because vari- pp&yyopera- School, 6064 Hollywood Blvd., Holly- station. cian available reasonably company. wood 28, CASTING ous factors. Please specify require- etais wr t Box 2415, California. ments. Lewis Sherlock, Box 891, Den- TELECASTING. Help Wanted Announcer: 3 years educational, com- ver 1, Colorado. mercial. B. S. Degree, major in radio Production -Programming, Others Salesmen speech, DJ. newscast, MC, special Production -Programming, Others events. commercial announcing that Mid- Television program director, production We have two salesmen; one tams sells, and character voices. Prefer Need girl, staff -writer? Script writing manager, 255 years experience pro- west. Available immediately. Box 2525, continuity, promotion, and general gramming, production-live and film, $20,000.00; the other $14,000.00. No BROADCASTING TELECASTING. secretary experience, both radio and writing, film procurement and cutting. ceiling on earnings for another top TV. Available January 1. Box 155S, Radio program director 4 years. Box man. Good market and top station. If Announcer, ambition plus, heavy on BROADCASTING TELECASTING. 2535, BROADCASTING TELECAST- news and commercials. All data sup - ING. you can sell in a competitive market, plied. Tape, photo, etc. Box 258S, send complete to Box 208S, TELECASTING. News director, 50 kw station. aims at resume BROADCASTING market over 150.000, with TV or TV- Administrative, sales and program man. BROADCASTING TELECASTING. All outlook. Seeks station with energetic Over nine years experience in media. Announcer -Four years experience with news attitudes, especially toward lo- Presently employed by major network replies confidential. emphasis on newscasting. Want to local and regional direct coverage. Box in Hollywood. Desirous of lucrative cate pad 183S, BROADCASTING TELECAST- promising future which lower bracket info omilesquest. Box 2595. BROAD- ING. network employees do not enjoy. Col- CASTING TELECASTING. lege graduate, under 30 years, fulfilled Available woman! I want to help you military requirements. Single, will :announcer, 26, news, sports, disc produce better women's programs. 3 travel anywhere. Box 265S, BROAD- SALESMAN jockey-control board operator. Some CASTING TELECASTING. experience- versatile, capable and reli- years experience writing continuity, for one of the largest radio and TV reps producing and airing women's sport to call on and agencies in New able. Married, draft exempt, free to shows, sidewalk interviews, fashion pro- For Sale advertisers travel. Wants to settle small commu- grams. Presently employed with 5,000 York City. In reply state age, experience, nity. Resume, photo, disc on request. watt network affiliate. BA degree, sin- Stations references and salary. Box 272S, BROAD- Peter Franklin, 73 Propp Avenue. gle, will travel anywhere. Prefer West CASTING TELECASTING. Franklin Square, Long Island. New Midwest. Box 234S. BROADCAST- Rocky Mountain. Single station mar- York. Floral Park 2 -6286. or ket. 250 watt affiliated. Nets $20,000.00 ING TELECASTING. year average. Bargain. Box 233S, Situations Wanted Announcer. Clear, mature selling voice. Top local newsman, 30, proven money- BROADCASTING TELECASTING. Good interpretation. Three years uni- Includes Production-Programming, Others versity; announcing school. Five maker, eight years experience Only radio station Northwestern town commercial board and mike ex- TV, crisp air delivery, veteran reporter, 8,000 population. Grossing $72,000.00 an months now metropolitan editor looking for nually, netting $22,000.00. Confidential. perience, including net. Midwest. All -figure offers consid- Charles May, 4001 Bell, Kansas City, change. three Box 2475, BROADCASTING TELE- SENSIBLE CREATIVE o EXPERIENCED Missouri. ered. Box 239S, BROADCASTING CASTING. TELECASTING. man Twelve Equipment, etc. Here's the you're looking for! years Technical Baseball play - by - play. Experienced experience as newscaster, announcer, producer, radio and TV sports announcer -pro- Modernization program lists following MC, packager, agency and sales. I've handled First phone. CREI graduate. 4 years ducer- director available for major or as surplus: 200 ft. guyed tower, extra talent and clients. One of Chicago's first TV control room and transmitter. Chief high minor baseball position. Tape and heavy, complete. 2 Gates SA -10 moni- performers. Associate member NARN D. Audi- 35. Single, draft exempt, car. North on request. Boxi B OAD- tor amplifiers, excellent condition. I tion material and references, ad infinitum. only. 2 weeks. Box 191S BROADCAST- CASTING Gates SA -20 line amplifier in good con- Qualified for executive position, AM -TV. ING TELECASTING. dition. 1 General Radio Modulation agency. Available after holidays- Particularly director, 5 years 1 RCA Attention! Sport pro monitor, needs recalibrating. Interested in wholesome home and future for Combo man with first ticket, 2 years experience all phases sports. Available limiter, 1 year old, good condition. family. Small sum for investment. Let's I I training and experience. 25 years old, immediately. Send fullparticulars first 1 Gates SA -22 cuing amplifier, excel- got married, veteran, has car, will travel. letter. Draft exempt. Box 2565, BROAD- lent condition. 200 feet s inch rigid Box 2545, BROADCASTING TELECASTING. Box 2315, BROADCASTING TELE- CASTING TELECASTING. coax, 20 foot sections. Radio Station CASTING. KGNO, Dodge City, Kansas. Need a salesminded PD? An expert Veteran, 23, completed radio -TV school; musician, piano 5 kw American modulation transformer, MATURE ad- libber. professional 4660 -4660 ohms; sec. JUDGMENT has first phone. Tape and photo on re- and organ, production man, good DJ. heavy duty; PRI. Radio and newspaper executive with long. quest. One year production experience I'm available. Box 2605, BROADCAST- 8400 ohms; 1.5 amps. Max Peak DC PRI. successful record advertising, sales, campaigns, Hollywood TV station. Prefer Western 00 F.O.B. Ogden, Utah, Radio Sta- business management. (Just sold Florida prop. ING TELECASTING. on KLO. erties). Background: campaigns, program states. Box 2325, BROADCASTING ideas, agency copy writing. Former NY colum- TELECASTING. Buy nist. narrator and radio commentator, CBS, Television Wanted to NBC and M BS. Former feature writer, AP, Chief engineer, construction experience, UP and INS, Chicago. Cincinnati. Cleveland, announcer, copywriter, presently PD. Announcers Stations Detroit. New York. and Florida. Have money High calibre. educated, family man. to invest If required. WIII consider any inter. Wanted to Buy-By reliable party, 250 view towards prospective employment or deal. Draft exempt. Box 2445, BROADCAST- and direc- Box 2613, BROADCASTING TELECAST- ING TELECASTING. Baseball for TV. Announcer or 1,000 watt station, daytime or full - ING. tor available. Box 2435, BROADCAST- time. in North or South Carolina. All Available immediately: Engineer, eight ING TELECASTING. replies held strictly confidential. Send years, 28. first class license, car. Perma- full details to Box 246S, BROADCAST- nent. $75.00. Mr. Engineer, 206 Furman Technical ING TELECASTING. Television Street, Syracuse 5, New York, 75 -8913. Engineering supervisor of TV studios Purchase station in Western area or Engineer-855 years studio & AM -FM remoted position as chief part interest with management con- Managerial transmitter to 5 kw. S. Geller, 537 and desires tract. Best personal and financial ref- engineer with TV station in West. Morgan, 45th Street, Union City. New Jersey. Excellent background, proven ability erences. Write or wire KLO, best of references. The man you Ogden, Utah. Veteran, married first phone. Six and EXPERIENCED TV EXECUTIVE (31) months experience- WNYC- transmit- need to build your engineering de- Equipment, etc. ter, studio, master control, recording partment from Cl' to a well organized seeks connection as sales manager or efficient operation. Box 1865. BROAD- 944 STL assistant manager new tele station. remotes. Living wage necessary. Avail- Two MC Dish antennas, trans- Excellent background in TV sales in- able January 1st. Benjamin Green- CASTING TELECASTING. mitter and receiver. Interested in any Box 2205, BROADCASTING cluding 3 years national spot level berg, 2283 Coney Island Avenue, Brook- part. and 2 years successful TV station. A lyn 23, N. Y., ES 6 -8101. Production and art. Handled all phases TELECASTING. of production on over 1,000 hours of TV personable, competent producer experienced phases of TV. Radio operator -First phone license. 8 shows. Artist -designer 7 years. Pro- Any or all equipment including 200' all executive months experience, willing to travel. fessional education in design, TV. Ver- tower and transmitter for 1 kw sta- Available immediately. Box 3S, BROAD- Harry Kraft, 1037 Creger Avenue, satile, imaginative. Veteran. Box 235S, tion. W. A. Wynne, Rocky Mount, CASTING TELECASTING. Union, New Jersey. BROADCASTING TELECASTING. North Carolina. yllllllllllllllllllllllllllllllllllll lllllllllllllllllll IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIDIIIIIIIIL RADIO OR TELEVISION MANAGER in broadcasting or both Long established company I'm looking for a challenging position, either with an established field interested in purchasing substantial operation or a new enterprise. I have had more than 20 years experience in broadcasting, and in almost every phase of its operations. I know sales programming. I know costs. share of VHF TV station now operating After a period in Federal Government (where I learned about to what makes Washington tick) I am now looking for a chance to be constructed. Write Box put my experience to good use on a long -term basis. or about I'm community and public service- minded, stable. I know 5. agencies and accounts, (I've been on both sides of the field.) 195S, BROADCASTING TELECASTING Money is definitely an object, but the potential is more important. Prefer West Coast, but I'm prepared to go anywhere. Facts and references available on request. = Write or wire Box 262S, BROADCASTING TELECASTING. Situations Wanted -(Cont'd) Strictly Business SPORTS EVENTS -Programming, ss.es«Production Others (Continued from page 18) TV Stimulates -Barber RCA Victor to sell television sets, is televised on Friday, 8:30 p.m. TELEVISION in the long run will TELEVISION using the slogan, "More people promoting the TV sets, RCA Serv- stimulate rather than hurt attendance at sports events, Walter (Red) PROGRAM DIRECTOR buy RCA Victor than any other ice and tubes. television." Unlike most advertising Barber, CBS counselor on sports, direc- told an audience at Town Hall, New Five years practical experience all The present RCA Victor network tors, Mr. Coffin is in a consultive phases of television. College grad- York, fortnight ago. radio and TV schedule, all on NBC, rather than operating capacity on uate. Invaluable, diversified back- Mr. Barber's views on the effect ground in television, theatre and includes two Sunday shows, the campaigns, media and merchandis- motion pictures. Now employed with Phil Harris -Alice Faye Show on ing. He supervises the of television on sports attendance important, profitable network affiliate. division's were given in answer to a question Thorough knowledge of programming radio, 8 -8:30 p.m. promoting the radio and TV programs, handling and production. Top references. De- the end of his hour -long sale of radios, records and TV sets, the allocation of commercial time at lecture sire to associate with new organiza- on "My Philosophy of Sports Broad- Pion on a top position where my and The Kukla, Fran & 011ie show to the various company products. experience will be of greater value. He voiced 2 on TV, 4 -4:30 p.m. for the sale of Expenditures by distributors and casting." the opinion Box 2405, BROADCASTING TELE- that television would follow in CASTING. radios, records and Victrola phono- dealers on radio and TV are com- the 2 steps of radio and ultimately serve graphs. The new Dennis Day Show parable percentage - wise to that spent by the factory. as a magnet that would draw spec- Situations Wanted tators to the stadia. Mr. Coffin was born in Green- Managerial For Sale Explaining that television, like wich, Conn. He attended St. Paul's radio, will make new fans for School in New Hampshire and in Equipment, etc. sports, the sportscaster declared 1929 entered Yale U., majoring in they will not be satisfied chemistry. He with left college to get limitations that TV necessarily im- FOR SALE married and take his first position, poses on sports coverage. He cited which was in the warehouse of 1 kw AM transmitter, the example that some fans might GENERAL MANAGER A & P in New York. He advanced be interested in watching W. E. type - 443A1. to activity advertising manager of products in a certain part of the field, or of J. C. manufactured the BIDDY by chain. After a particular player, that the camera AVAILABLE JANUARY 1, 1953 1824 N. W. 25th St., Oklahoma City, four years, he left to enter the might overlook. Oklahoma. Telephone Jackson 5 -3887 agency field as an account execu- In his lecture, Mr. tive for K. Barber said Sherman Ellis Inc. In his philosophy of sports broadcast- Miscellaneous 1938' he became advertising man- ing is I based on the proposition am a station manager with 20 ager of Carstairs Distilling that Co., he is a reporter and not a fan, a years in the business. I am interested but later returned to Ellis (now New about Erecting, Altering, player, an umpire, or a club official. painting C. J. LaRoche) to handle liquor in taking over an existing property, your Tower -Antenna -Lights? He stressed that his job is to re= We're ready and food accounts. or building a new one in radio or port facts and said he accomplishes J. M. HAMILTON & CO. In 1942, Mr. Coffin took a govern- this task by losing himself so television, Although I com- or both. am PAINTING ERECTING ment post as regional chief of a MAINTENANCE YEARS OF EXPERIENCE pletely in the game that he is not 41, my experience includes I I years materials section of the War Box 2432, Tel: 4 -2115, Gastonia. N. C. Pro- influenced by other factors. duction Board. Two with a basic 50,000 watt network 316 Briland St., Tel: King 8 -8230, years he was A recording of his lecture is to Alexandria, Va. back in the advertising business affiliated station, growing up with the be made available to the Armed associated with McCann -Erickson Forces Radio Network stations property. For the past nine years Inc. agency in New York. In 1949 overseas. his have operated a major independent SALES MANAGERS advertising and merchandising know-how took him to RCA in one of the country's biggest and Tap new market with HOUSING HEADLINES, Victor a fast -moving 15- minute transcribed series and into his current position. most competitive markets. The sta- tailored to suit soles promotion needs of READER SURVEY builders, suppliers. Home buyer problems, Mr. Coffin resides in Haverford, tion is now No. I in its area. household tips, top interviews featured. 13- On NCAA Plan by 'Inquirer' week series available at low cost. For par- a main line suburb of Philadelphia. ticulars write to: Radio Director, National He is married to the former Bar- TO LEARN the opinion of its read- Ass'n. of Home Builders, 1028 Connecticut l have been active in industry af- Avenue, N. W., Washington, D. C. bara Bersbach. They have four ers on the question of telecasting fairs and know my way around the children. of college football games, the Phil- Employment Service adelphia Inquirer invited them to agencies in the East, Midwest and write a letter supporting either West Coast. Plenty of references, the one -game -a-week policy of the including present employer. Wire or EXECUTIVE PLACEMENT SERVICE QUEBEC TV CENSORS NCAA TV Committee or an unlim- We have selected General, Corn - ited telecast system. write Box 216S, BROADCASTING mercial and Program Managers; Federal- Province Fight Brews Chief Engineers. Disc Jockeys The newspaper reported that it TELECASTING. - and other specialists. Delays are LEGISLATION for control of tele- would publish the outstanding let - costly; tell us your needs today. vision films and programs by the ters-of 50 words or less -on its HOWARD S. Fume Quebec provincial cinema censors sports pages. To provide readers TV E Radio Management Consultants board was passed by the upper with background of the controver- 708 Bond Bldg., Washington 5, D. C. house of the Quebec provincial leg- sy, the Inquirer published in its Dec. 1 issue comments by Asa islative council on December 4. S. Bushnell, director of the 1952 Government leader Edouard Asse- NCAA TV Committee, and lin said the the Radio Station and Newspaper province was not ready Rev. Edmund P. Joyce, CSC, exec- to yield without a fight what it be- utive vice president of Notre Dame Appraisals lieves to be its rights in TV. The U. and a critic of the NCAA TV Quebec provincial government feels college football program [BT,' Tax, estate and many other personal problems create that all TV films, as well as live Nov. 17, et seg]. the need for an independent appraisal. Extensive experi- shows, should be censored by its moving picture board. ence and a national organization enable Blackburn -Ham- Sets in Down ilton Company to make accurate, authoritative appraisals The federal government has an- Canada in minimum time. nounced that should the Quebec FACTORY shipments of radio re- government pass legislation giving ceivers in Canada for the first Appraisals Negotiations Financing it power to censor TV programs, it eight months of 1952 totaled 297; will appeal the law to the Supreme 800 sets valued at $27,311,000, ac- BLACKBURN -HAMILTON COMPANY Court of Canada, which has ruled, cording to the Dominion Bureau of Statistics. During RADIO STATION AND NEWSPAPER BROKERS along with the Privy Council in the same period factory production totaled 265,500 WASHINGTON, D. C. CHICAGO SAN FRANCISCO England, that radio is a federal W. Blackburn Ray sets. During the same 1951 James V. Hamilton Lester M. Smith matter, and period Washington Bldg. Tribune Tower 235 Montgomery St. Ottawa feels that tele- production totaled 440,000 sets and Sterling 3- 4341 -2 Delaware 7- 2755 -6 Exbrook 2 -5672 vision comes under the term of shipments amounted to 304,000 radio. sets valued at $34,304,000. Daytime Lighting (Continued from page 73) ABC ASKS run up most of the tower to ac- KOB Case Clarification commodate servicing. Power from REQUEST for clarification, the TV transmitter would be run changes and enlargement of the is- up the structure via 1,800 ft. of sues in the scheduled hearing re- 6%% -inch RCA coaxial cable. garding the renewal of the special The tower and guy wire rigging service authorization for KOB to will require a plot of 100 acres, the continue its 11 -year "temporary" application indicated. operation on clear channel 770 kc The proposed operation would [BT, Nov. 10] was made by ABC provide TV service to an area of last week. ABC's WJZ New York 10,067 sq. mi. and population of is assigned to '770 kc. 1,263,047 persons in the Grade A At the same time, the Dec. 10 contour and an area of 18,261 sq. MUTUAL headaches of these Massachusetts and Connecticut uhf TV grantee hearing date was postponed to Jan. mi. and population of 1,422,773 representatives, who expect to have their stations on the air by early 1953, 21 by Hearing Examiner James D. 'hersons in the Grade B contour. a TV set dealers sponsored by Stern Cunningham. Minimum field strength over Dallas are discussed at meeting of 500 retail & Co., Zenith distributors, in Hartford. They are (I to r): Edward Waller, ABC issues set would be 91 dbu. asked that the WATR -TV Waterbury, Conn.; Alan C. Tindal, WWLP (TV) Springfield, Mass.; forth by the FCC be changed in Cost of the antenna system is Peter Kenney, WKNB -TV New Britain, Conn., and Patrick Montague, WHYN- these respects: given in the application as $833,000. TV Holyoke, Mass. 1. Instead of day and nighttime cov- RCA transmitter will cost $212,000. erage, nighttime coverage only should Buildings will cost $50,000 and ed items of $8,000 for an H type grant of its bid subject to the con- be at issue. Daytime coverage is not will provide significant, ABC said. other items, including $2,435 for marker and $35,000 for dual studio - dition that it whatever transmitter links. The H type daytime lighting requirement that 2. That return of KOB to 1030 kc frequency and modulation monitors, should be not only with 10 marker is an aviation radio warn- may be adopted by the Commission considered about $115,000. kw power, but also 50 kw, nighttime total Total cost of ing device which would operate non - and CAA for towers of that height. directional. KOB's official license is for the project is given as in excess directionally in the 200 -400 kc band. The proposed site is acceptable to 1030 kc with 10 kw. It has never oper- of $1.2 million. The application pointed out ated on that wavelength. the regional airspace subcommittee, 3. Objections] interference to WBZ Among the expenses are includ- WFAA -TV is willing to accept a WFAA -TV's application said, ex- Boston, Westinghouse station on 1030 cept for the problem of daytime kc, be limited only to new interference lighting. The proposal was consid- from KOB with 50 kw, not just that from 10 kw operation. in At occurring ered early September. that 4. That skywave overlap of Westing- time, Mr. Cullum explained, the house stations KEA Philadelphia, height requested is the "absolute KDKA Pittsburgh and WOWO Fort minimum required to afford the de- Wayne as well as WBZ Boston be made fCC an issue. Factor would permit ABC to roundup sired TV coverage in both Dallas show that any losses suffered by WBZ New Grants, Transfers, Changes, Applications and Fort Worth for the four com- through operation of ROB on 1030 kc mercial channels allocated in the would be compensated by coverage from other Westinghouse stations, brief vhf band." stated. The site is the result of two 5. Add another issue concerning pos- SUMMARY THROUGH DECEMBER 11 years' intensive study of the local sible Other frequencies KOB might be box score to find a suitable location. An assigned to in addition to 1030 kc and App!s. In area 770 kc. On Air Licensed CPs Pending Hearing earlier proposed site two miles ABC also answered a Westing- AM Stations 2,358 2,340 161 843 177 south of Grand Prairie was opposed FM Stations 622 579 77 20 5 before the house petition two weeks ago seek- TV Stations 117 98 147 974 242 airspace subcommittee ing reconsideration of the FCC's last February on grounds of being Filed since April 14, of which 144 have been granted. too close to the Navy air station decision to hold a hearing on the at Dallas. KOB case [BT, Dec. 8]. Westing- general manager during time the late house urged the Commission to Mr. Stuart owned half- interest. Now At present, the tallest self -sup- confine the hearing to an extension FOR TELEVISION GRANTS AND Mr. Headley is buying the 50% interest ported TV antenna in the world is APPLICATIONS. see page 82. he originally sold to Mr. Stuart from of KOB's SSA on 770 kc. If the the executors of Mr. Stuart's estate. that of WSB -TV Atlanta, 1,062 ft. Commission is determined to in- Filed Nov. 14. 1952; granted Nov. 10. in height. The Empire State Bldg. clude the 1030 kc issue, Westing- AM GRANTS: FCC made no grants and its TV antennas hit the 1,470 . . . for new AM stations last week. house asked that a permanent Non - Docket Actions ft. mark. TRANSFER GRANTS solution be found to the KOB New Applications . . . The Air Force has a 1,212 ft. problem. Listed by States TRANSFER REQUEST tower for studies at Rome, loran ABC opposed re- WFPA Fort Payne, Ala. -James L. KRSC Seattle, Wash. -Assignment of N. Y. Westinghouse's Killian. Granted assignment of license license from Radio Sales Corp. to J. quest that the Commission recon- to George A. Gothberg Jr., general Elroy McCaw. Assignee is sole stock- manager of WFPA, for $15.000. From holder of assignor and assignment was sider its decision to call a hearing, 1950 to 1952 Mr. Gothberg was free- occasioned by the termination and /or but did *concur that one of the is- lance disc m.c. for WJMO WSRS WERE alteration of those factors and con- CBC's Most Powerful Cleveland and owned Radio TV Work- siderations which made the corporate sues in the hearing be the consid- shop Talent School (now discontinued). guise a desirable and essential method WHEN Canadian Broadcasting eration of other frequencies to Filed Oct. 6, 1952; amended Oct. 18: of operation. No monetary considera- granted Dec. 10. tion; change from corporation to in- Corp. builds its $1 million TV sta- which KOB mght permanently be KGLN Glenwood Springs, Col. -Rex dividual only and no actual change of tion at Winnipeg next year, it will assigned. G. Howell. Granted assignment of li- ownership or control. Filed Nov. 21. cense to KGLN Inc., new corporation be the most powerful in Canada, composed of Rex G. Howell (former according to J. F. Hayes, CBC's RCA'S THESAURUS subscribers were 100% owner as individual), who will own 51 %, and Jerry Fitch, who will FCC Actions assistant director of engineering in sent two special New Year's shows in corporation. Mr. own 49% of stock from page 99) charge of TV. He said the station last week, according to RCA Recorded Fitch will pay $9,800 for his interest in (Continued Program Services. One is a two -hour the new corporation; he is resident average terrain from 610 to 655 ft. will have an effective power of 50 of KGLN. Filed Nov. 18, 1952; New Year's Eve Dance Party, featur- manager WRC -FM Washington, D. C. -CP to kw granted Dec. 10. change type ant. to Collins, 37M -8. 8 and a range of 76 miles. ing music by well known orchestras, WCFV Clifton Forge, Va. - Clifton sec.; ant. height above average terrain Present CBC TV stations at and the other is a -hour program Forge Bcstg. Corp. Granted transfer of to 410 ft. half control to E. T. Nicely, C. T. Lawler WSTP -FM Salisbury, N. C.-CP to Toronto and Montreal have effec- of popular standard songs of past 10 and W. G. Mathews Jr. (Comr. Hen - change type ant. to Andrew 1304. 4 tive power of 17 kw. nock dissented). Stock transfer and sec.; ERP to 2.88 kw; output power of years. absorption of debts. Granted Dec. 10. trans. to I kw. WNNT Warsaw, Va.-Northern Neck Change ERP & Tidewater Bcstg. Co. Granted as- KFUO -FM Clayton, Mo. - CP to signment of license from Grayson Head- change ERP from 6.7 kw to 7.14 kw; ley, individually, and Charles E. Stuart ant. height above average terrain from Jr. and Mrs. Elizabeth P. Stuart, co- 250 to 321 ft. of E. Stu- executors of Estate Charles CP amIS art, deceased, to Grayson Headley for License for KUCKIN' $18,750. Mr.-Headley, who owned sta- WFUM (PM) Flint, Mich. - License tion when it began broadcasting, later for CP. which authorized new FM. sold 50% interest to Mr. Stuart; how- WFOB -FM Fostoria, Ohio - License , ever, Mr. Headley continued to hold for CP, which authorized changes in office of president and continued as licensed station. BROADCASTING Telecasting December 15, 1952 Page 103 SNADER SUIT THEATRE TV Hearing Set for Today Has Busy Week in Showings HEARING is set in Los Angeles CLOSED circuit theatre television Superior Court for today (Mon- gained momentum last week with -to of day) on an amended complaint by coast -coast telecasts a sales Louis D. Snader charging his fel- conference by James Lees & Sons low part -owners in Snader Tele- Co., Bridgeport, Pa., on Monday scriptions Sales Inc., Alexander and of the entire Metropolitan Bisno and Samuel Markovitch, with Opera Co., performance of "Car- conspiracy and fraud. men" on Thursday evening. Both telecasts were carried by Judge Frank Swain in late No- the facilities of Theatre Network vember had instructed Mr. Snader Television. A TNT spokesman to return an amended complaint pointed out that "Carmen" was one was on grounds the original seen in 31 theatres in 27 cities and in the origin - too vague. Mr. Snader that 20 additional theatres could sued to prevent al complaint had not be accommodated because of Messrs. Bisno and Markovitch from Telescriptions the unavailability of AT &T Lines. selling 750 Snader The opera was viewed in theatres to Ben Frye of Studio Films Inc., dissolution in the following cities: New York; Cleveland, and asked for Fort Lee, N. J.; Lynn, Mass.; Bos- an informal month, had the of the corporation. WDOK Cleveland, of ceremony last pleasure of ton; Asbury Park, N. J.; Richmond; an $88,000 mortgage on its broadcasting Present were The amended complaint adds as burning equipment. Pittsburgh; Toledo; Cleveland; defendants United Television Pro- (seated, I to r) Walberg L. Brown, vice president -general manager, and R. Chicago; Minneapolis; Milwaukee; grams, which distributes the Sna- Morris Pierce, president; standing (I to r) are Carl V. Bradford, manager, RCA Omaha; Des Moines; Denver; Salt der films; UTP President Gerald Cleveland office; Fred Wolf, WDOK treasurer, and James Keachie, area RCA Lake City; San Francisco; Los An- King, Mr. Frye and 103 limited sales representative. Mr. Brown resigned from WDOK last Monday and was geles; Hollywood; Buffalo; Kansas partners, and asks for declaratory succeeded by Harry Camp [BT, Dec. 1] City; Philadelphia; Detroit; Balti- relil3f and an accounting of funds. more; Albany; Cincinnati, and Sac- STS Treasurer Bisno, director Hearings on TV Applications ramento. Markovitch, and Mr. Snader, him- TNT said the performance mark- self, among others, are defendants (Continued from page 74) ed the first time that an opera was in e. set for hearing Dec. 80. suit Amusement Co. to enter the hear- uhf Ch. 29 proceeding. telecast into motion picture thea- was filed last Tuesday in Los The opera such singe It ing. Jefferson Amusement Co. is The Duluth, Minn. - Superior, tres. featured Angeles Federal Court by Reuben ers as Rise Stevens, Richard Tuck- controlled E10% by United Para- Wis., vhf 6 resumes former STS president. Ch. hearing er, Robert and R. Kaufman, mount Theatres but this interest is Tuesday before Examiner Herbert Merrill, Nadine Charging a conspiracy between being dissolved. Sharfman with presentation of non- Conner. Messrs. Bisno and Markovitch to Benefits of Telecast The other Ch. 4 applicants are technical evidence. The Duluth - destroy STS, Mr. Kaufman claims proceeds from the telecast Smith Radio Co. and Port Arthur Superior Ch. 3 case has been con- Net Mr. Bisno spent $750,000 without a tinued to Feb. 17. will benefit the Metropolitan Opera of work- College. They are in dispute pre- full account, spent $25,000 The Wichita vhf Ch. 3 hearing Assn., TNT said. Admission prices without authorization, sently over Smith Radio's plan to ing capital take depositions of individuals continues before Examiner Hugh ranged from $1 to $4, depending on drew $6,500 of corporation funds B. Hutchison while the vhf Ch. 10 the theatre and locality. himself and kept company connected with the college and its for commercial KPAC proceeding for that city has been Henry Souvaine was producer money in his personal account. station, Port and Arthur. The school contends recessed until Feb. 10. Clark Jones the director of Smith the production. DuMont cameras Time of Alleged Fraud Radio seeks to adduce evidence that Examiner J. D. Bond has not is negative been assigned any TV cases while and technical crews were used. of Guild Films against the school TNT and the association Now president rather than affirmative evidence in newly appointed Examiner Gifford cur- York TV film distribu- rently are conferring on plans for Inc New support of the Smith Radio bid. Irion has been designated to pre- tor , Mr. Kaufman claims the fraud side at a common carrier case two more opera telecasts but no too place while he was president The Fort Wayne, Ind. uhf Ch. arrangements have been concluded. 33 case was completed by Examiner beginning Tuesday. Examiner Leo of he firm at a $25,000 annual Resnick, who recently recommended The Lees conference was tele ' He charges STS received Fanney N. Litvin last week except 18 sal ry. approval of the proposed ABC - cast to motion picture theaters $2.1 million income up to last May, for certain exhibits. On Jan. 12 in 17 cities from 12 noon to 1 p.m. she is to begin the Canton, Ohio, United Paramount Theatres merger while spending $1.8 million, and and contingent cases, has not been last Monday. The program included demands an accounting of the assigned another case. talks by company officials on 1953 $300,000 difference. STS owns dis- production, advertising, merchan- tribution rights to 800 TV musical CANADA POLICY dising and promotion plans, plus a musical shorts, a Dick Tracy half - One TV per statement of company policy by series and several Korda Station Area hour film CLOSED J. L. Eastwick, president of Lees. pictures. TO SPREAD TV as widely as pos- CIRCUIT Opening the program was Kate Asking for removal of Messrs. sible, the Canadian government has Armstrong Uses Colorcast Smith, who greeted top manage- Bisno and Markovitch from the announced only one CBC or pri- COLOR equipment was used last ment, buyers and retail sales per- vately -owned station STS board of directors, Mr. Kauf- will be li- Wednesday by the Armstrong Cork sonnel of the Lees company. Later man's suit also seeks an injunction censed in any one area at present, Co., Lancaster, Pa., that day, Lees began sponsorship with the in a closed cir- from further distribution of the latter required to carry cuit demonstration for more than of a Monday quarter -hour segment firm's funds, an accounting of national programs, but free to 500 wholesale distributors of its of the Kate Smith Hour (NBC-TV, "secret profits," damages, and ap- carry other programs and adver- commercial products. Mon. -Fri., 4 -5 p.m. EST). pointment of a receiver for the tising. The color telecast was piped to The conference originated in firm. Legislation is to be introduced the 31st annual convention of the NBC -TV's studio 8G in New York. Other defendants in Mr. Kauf- soon to grant CBC another $5 firm's floor division product dis- Herbert Sussan was producer -di- man's suit are STS, BSM Telescrip- million loan to build TV stations tributors two miles away. They rector. tions, Snader Distributing Co., Mr. at Halifax, Winnipeg and Van- watched demonstrations of the Some criticism was voiced on Frye, Studio Films, UTP, Bisno couver. A TV repeater station now company's 1963 linoleum patterns the demonstration. One source Telefilm Sales, Henry Bisno, Na- is being built by CBC at Ottawa. on some 16 large -screen color re- stated : "Our reaction was nega- than Dicker and Sidney Dorfman. Opposition speakers in the House ceivers. Colorcast equipment was tive. The mechanics left a lot to of Commons said government pol- supplied by Smith, Kline & French be desired, the eyestrain was ter- icy should have been the opposite, Labs. direct from the American rific and the quality of reproduc- BA BARA WELLES, WOR -AM -TV with CBC putting stations in areas Medical Assn. convention in Denver. tion was bad." women's commentator, will Ne York not economically able to support The telecast originated in the bro dcast in French on special Voice KAL, EHRLICH & MERRICK Inc. has merita program today (Monday), TV under private enterprise. They "Armstrong Idea House" on the of also commissioned Phil Davis Musical En- givi g her impressions of her recent stated that there should be edge of Lancaster and was carried terprises to originate a musical trade- trip to France and comments on role competition with existing Canadian by coaxial cable and microwave mark for Heurich Brewing Co.'s Old, wo n play in France. stations. signal to the convention auditorium. Georgetown Beer. Pag 104 December 15, 1952 BROADCASTING Telecasting TV's Spread and Impact to Be Studied Storer Hospitality MEDIA BUDGETS (Continued from page 27) MEMBERS of the NARTB Van Volkenburg Cites Needs bring wider expression from the television programs and as a part of Television Board adopted a public [BT, Dec. 1]. As revised television program content, shall, at resolution thanking George AMERICAN business can support the code symbol now reads: all times, be in conformity with ac- B. Storer, head of the Storer TV without taking money away cepted standards of humane treat- Stations, for his hospitality from radio and other media, J. L. NARTB ment. Television Code Board at the board meeting held Van Volkenburg, president of CBS Box The TV directors approved a Sunday- Monday- Tuesday of Television, declared Thursday be- 1711 proposal submitted by Washington D. the NARTB last week. Board members fore the Marketing Club of Har- 4, C. Membership Committee that as- Business Seal of Good Practice and their wives were guests vard U. School. sociate memberships be limited to of Mr. and Mrs. Storer at He cautioned advertisers against Entertainment - Information companies substantially engaged in the Florida meeting. They "robbing Peter to pay Paul," mean- Education selling services, supplies or equip- were taken to the Cat Cay ing the financing of TV at the ex- ment to the broadcasting industry. island meeting site Saturday pense of other media. But Mr. Van The seal is displayed frequently An ad hoc committee to clear as- on Mr. Storer's yacht, Ver- Volkenburg asserted that Ameri- by all code subscribers. The new sociate membership applications laine. Business sessions of can business should not be faced seal, to be issued soon, will look was named by Mr. Fellows. It will the board started Sunday with this alternative. much the same as the present de- clear applications coming in just evening. After meetings had He said that his position was sign and will be based on the prior to the Los Angeles conven- concluded Tuesday the direc- based on two points: The coun- wreath -shield motif. tion. Members are Mr. McCollough, tors and their wives were try's small investment in advertis- Thad H. Brown Jr., NARTB tele- chairman; H Quenton Cox, KGW taken on a brief cruise. ing as a whole and the "peculiar vision director, submitted a series Portland, Ore. (chairman of the and unique nature of television it- of detailed reports on topics in Membership Committee); E. K. self." He observed: which NARTB is active. These in- Hartenbower, KCMG Kansas City Today, the country's capacity to cluded legislation, congressional (member of the Radio Board). NARTB CODES produce is 87% over its pre -war fig- hearings, noncommercial education- ure, number of salesmen who Attending the TV Board meet- Religious Time Viewed but the al stations, all- industry TV per - ing were: Chairman Swezey; Vice must move all this production has program committee, tax matters, Chairman McCollough; Mr. Arn- ORGANIZED religious groups increased only 28 %. And advertising, access to events, insurance matters, oux; Mr. Akerberg; Raibourn; want NARTB to amend its broad- which supports and supplements the Mr. salesmen's efforts, has actually the 1953 NARTB convention in Los George B. Storer. Storer stations; casting Standards of Practice to Angeles, district meetings, commu- dropped in ratio to the national in- William Fay, WHAM -TV Roches- include provision for free religious come -from a pre -war 1940 average nity antennas, the new standard ter; Chris Witting, DuMont TV time just as the Television Code of better than 3% to 2.4% at the end contract for spot telecasting and Network; Frank M. Russell, NBC; provides, according to Frank S. of last year. National advertisers, in theatre TV. Kenneth Carter, WAAM (TV) Bal- Ketcham, general counsel, Broad- fact, today are spending $1.7 billion Mr. Brown said a recent plan timore. casting & Film Commission, Na- less for advertising than they would he had proposed for demonstration tional Council of the Churches of be if they were holding to the pre- Excused were Mr. Slavick; Alex- war percentage. of TV's use in covering public hear- ander Stronach, ABC; Harold Christ in the U. S. ings had interested a number of Hough, WBAP -TV Fort Worth. Writing to NARTB President He referred to the growth of tel- said Harold E. Fellows, Mr. Ketcham evision during a period when a de- legislators in Congress. He Representing NARTB w ere the demonstration would show that said the groups he represents have cline in government spending is Messrs. Fellows, Arney, Brown, predicted. He maintained TV cameras are blamed for confu- Fetzer and Bronson; Judge "utmost sympathy" toward the that hearings Justin "many difficult problems confront- business will face the prospect of sion and bright lights at Miller, chairman of the board; when they actually were not re- ing your association and the Tele- disposing of a vastly increased Robert K. Richards, the sponsible, as widely supposed. He assistant to vision Code Review Board." national product "with an advertis- president and affairs director. said the point could be demon- public Mr. Ketcham's group had regis- ing budget geared to another age." strated if one or more committees tered a strong public protest "It seems to me," Mr. Van Vol- agree to the experiment. against suggestions that NARTB kenburg concluded, "that an in- amend its TV Code by dropping a crease in total advertising budget President Fellows named the fol- ENGINEERING MEET paragraph recommending against -for all media -is not only jus- lowing to serve on a committee to NARTB Names Plans Group sale of TV time to religious organ- tified, but is going to be necessary, study subscription television: Paul izations. He had conferred Nov. if we are to maintain our present Raibourn, KTLA (TV) Los An- GENERAL guidance committee to 25 with Mr. Fellows and Ed Bron- high level of production and in- geles, chairman; Mr. Collough; direct planning for NARTB's son, NARTB director of TV code come." Henry W. Slavick, WMCT (TV) Seventh Annual Engineering Con- affairs [BT, Dec. 1]. In another talk, at a meeting of ference Memphis, all TV directors. was named last week, ac- Voicing gratitude for NARTB's 2,500 Willys-Overland dealers in cording to Neal McNaughten, statement that it had no intention Toledo Tuesday, Mr. Van Volken- Reporting on membership, C. E. NARTB engineering director. The treas- to abolish free TV time for reli- burg paid tribute to television's Arney Jr., NARTB secretary- conference will be held simultane- gious groups, Mr. Ketcham asked effectiveness in helping to sell au- urer, said the rolls now include 100 ously with the NARTB convention that if any TV Code change is tomobiles. He said that 73% of all TV stations and four TV networks. in Los Angeles April 29 -30 -May 1. made, this change should strength- new cars bought in a period of six One- hundredth station was KOB- Named to the committee were: en the recommendation of free re- months in the New York -New Jer- TV Albuquerque, N. M., operated Raymond Guy, NBC, chairman; ligious time. sey area were by TV set owners. by ex -FCC Chairman Wayne Coy. Frank Marx, ABC; William B. National Religious Broadcasters Willys- Overland sponsors Omni- Other new members received Lodge, CBS; Rodney D. Chipp, Inc., whose broadcast activity is bus (Sun., 4:30 -6 p.m. EST) on were WSLS -TV Roanoke, Va.; DuMont; Earl M. Johnson, MBS; handled by a Radio -TV Commis- CBS -TV, and the New York Phil- KDUB- A. James Ebel, WMBD Peoria, Ill.; sion of which Dr. Theodore H. Els- harmonic Symphony program Sun- WKAB -TV Mobile, Ala.; ner, Philadelphia, -TV Den- Carl Nopper, WMAR (TV) Balti- is chairman, has day afternoons on CBS radio. TV Lubbock, Tex.; KFEL more. Later a West Coast conven- advocated abandonment of the -TV Lincoln, Neb.; Also at the Toledo meeting was ver; KFOR tion committee will be named to NARTB TV Code paragraph in in Honolulu; KRON -TV San John Karol, vice president KONA handle entertainment arrange- which sale of time to religious of sales for CBS Radio, -TV 'Akron; charge Francisco; WAKR ments. groups is not recommended. He who discussed the part that Phil- WEEU -TV Reading, Pa.; WOOD - said the organization "stands ready harmonic broadcasts are playing TV Grand Rapids, Mich.; WWLP. to protect and preserve the Con- in the company's campaign. TV Springfield, Mass. KEYL (TV) Antenna stitutional rights of religious Code subscription applications broadcasters." approved by the board were those KEYL (TV) San Antonio has be- NARTB's TV Board did not take Coronation TV Ban Off gun the of changing its of KDUB; KDYL -TV Salt Lake first stage any action on the religious para- present three -bay antenna atop the in PREVIOUSLY announced ban on City; KMTV Omaha; KOTV Tulsa; graph the TV Code at its Flor- city's Transit Bldg. Station is in- ida meeting last week (see story telecasting the actual crowning WHEN -TV Syracuse. stalling a six -bay high power Gen- page 27) but the association prom- ceremonies of Queen Elizabeth II Text of the new amendment eral Electric antenna, Type TY27F. ised it will hear all parties before of Great Britain next June 2 was added to the Television Code fol- Temporary one - bay GE Type any change is undertaken. The rescinded last Monday by the lows: TY13A antenna was leased from NARTB's Standards of Practice coronation committee. Only the Treatment of Animals -The use of GE and mounted atop the build- Committee is working on proposals most religious part of the cere- animals, both in the production of ing's observation platform. to amend the broadcast code. monies will be barred. BROADCASTING Telecasting December 15, 1952 Page 105 06,000he PEOPLE es .8t JOHN E. NORTH, former vice president of Radio Representatives Inc., Chicago, joining Chicago sales staff of General Teleradio's WOR- GROUP D GRANTS TV New York and KHJ -TV Los Angeles as account executive. He previously was commer- FIRST Group D applications requesting im- CHRISTMAS PLANS cial manager of KANS Wichita and was with proved facilities for existing TV stations were Taylor- Howe -Snowden (now O. L. Taylor Co.) approved by FCC Broadcast Bureau Friday. ANNUAL tree -lighting ceremony from White House and President Truman's representation firm. Christmas Eve nation EXISTING STATIONS message to -Dec. GEORGE P. HARDGROVE, retired investment 24, 5 -5:30 p.m. EST be broadcast CHANGES GRANTED -will banker, elected chairman of board of Queen live by CBS Radio and Mutual. Taped City Broadcasting Co., licensee of KIRO -AM- WMBR -TV Jacksonville, Fla., vhf Ch. 4. and /or edited versions will be carried FM Seattle, SAUL HAAS, company president, Granted ERP 100 kw visual, 60 kw aural; an- by ABC Radio (5:30 -6) and NBC Radio announced. tenna height above average terrain 440 ft., (5:30 -45), while filmed excerpts will be above ground 473 ft. inserted in regularly- scheduled NBC -TV APPLICATIONS PASSED news programs. Ceremonies will include WTVJ (TV) Miami, Fla., vhf Ch. 4. Granted DUE to mutually exclusive applications, FCC ERP 100 kw visual, 100 kw aural, antenna invocation and benediction by two noted W a s h i n g t o n clergymen, traditidnal had to pass over 32 applicants in TV process- height above average terrain 500 ft. (Aural ing last week, most of them in major markets. ERP 150% visual ERP under Sec. Christmas music by U.S. Marine band, may be of and In list issued Friday, FCC named following 3.682 [10] [b] of Rules.) interracial Washington Community Chorus, and brief talks by members of as having been skipped in its "speed up" pro- WDSU -TV New Orleans, La., vhf Ch. 6. the Boy and Girl Scouts. cedures: Granted ERP 100 kw visual, 50 kw aural, antenna height above average terrain 390 ft. Applicant Location Channel GROUP A -TV Mo., vhf Ch. 4. WDAF Kansas City, FCC Applications WDAY, Inc. Fargo, N. Dak. 6 Granted ERP 100 kw visual, 50 kw aural, an- (Continued front page 6) North Dakota Bcstg. Co. 6 750 Red River Valley Television Corp. 13 tenna height above average terrain ft. engineer, San Francisco, Calif., and Honolulu. Rudman Television Co. 13 KSD -TV St. Louis, Mo., vhf Ch. 6. Granted City priority status not applicable to Hawaiian GROUP B ERP 100 kw visual, 60 kw aural, antenna Islands. Booth Rodio & Television height above average terrain 510 ft. Stations, Inc. Detroit, Mich. 50 SEEKS MODIFICATION OF Woodward Bcstg. Co. 50 WKTV (TV) Rome, N. Y., vhf Ch. 13. Grant- Royal Oak Bcstg. Co. 6^ CONSTRUCTION PERMIT Knight Newspapers, Inc. 62 ed ERP 220 kw visual, 120 kw aural, antenna Chesapeake Television Bcstg. Inc. Baltimore, Md. 18 height above average terrain '790 ft. KRTV (TV) Little Rock, Ark. -Little Rock Baltimore Radio Show, Inc. 18 Telecasters, uhf Ch. 17 (488 -494 mc); ERP United Bcstg. Co. Cleveland, Ohio 19 WKY -TV Oklahoma City, Okla., vhf Ch. 4. wJw, Inc. 19 22.15 kw visual, 10.43 kw aural; change an- Cleveland Bcstg. Inc. Granted ERP 100 kw visual, 60 kw aural, an- 65 tenna height above average terrain to 469 ft., WGAR Bcstg. Co. 65 tenna height above average terrain 930 ft. Robert W. Rounsaville Atlanta, Ga! 36 above ground to 387 ft. Change studio and WEAS, Inc. 36 WTVR (TV) Richmond, Va., vhf Ch. 6. transmitter location to 620 Beech St., 1.2 mi. Washington Metropolitan 100 kw visual, 50 kw aural, an- Television Corp. Washington, D. C. 20 Granted ERP east of site originally proposed. Geographic Capital Bcsto. Co. 20 tenna height above average terrain 840 ft. coordinates, 34° 45' 26" N. Lat., 92° 19' 29" Arlington -Fairfax Bcstg. Co. 20 City of New York New York, N.Y. 31 W. Long. WHEW, Inc. 31 GRANTED SPECIAL AUTHORIZATION Lawrence A. Harvey Los Angeles, Calif. 34 SEEKS MODIFICATION OF LICENSE Spanish International South Bend, Ind., uhf Ch. 34. Television Corp. 34 WSBT -TV WNHC -TV New Haven, Conn. -The Elm Cowles Bcstg. Co. Dos Moines, Iowa 8 Granted special temporary authorization to City Bcstg. Corp. to Ch. Murphy Bcstg. Co. 8 Change vhf 8 (180- Independent Bcstg. Co. power of 1 kw 13 ope ate with transmitter output 186 mc); ERP 316.2 kw visual, 168.48 kw aural; Central Bests,. Co. 13 visa al, 0.6 kw aural, with waiver of Sec. 3.687 antenna height above average terrain 712 ft., The Traveler's Bcstg. Service Corp. Hartford, Conn 3 Rules and associated equip - Conn. Bcsta. Co. 3 of (transmitters above ground 330 ft. Estimated cost of change Hartford Telecasting Co. Inc. 3 mert), from Dec. 15 to April 28, 1953. $389,536, first year cost $1,330,000, General Teleradio, Inc. 18 operating Hartford Times, Inc. WBZ -TV Boston, Mass., vhf Ch. 4 [pre - revenue $2,000,000. Studio location 1110 Chapel 18' freeze station.] Granted special temporary au- St., New Haven, Conn. Transmitter location THEATRE -TV APPEARANCES thorization to operate with transmitter output atop Graylord Mtn. Geographic coordinates power of 6 kw visual, 2.6 kw aural. 41° 26' 05" N. Lat., 72° 56' 42" W. Long. [Seeks NINETEEN appearances havè been filed with FCC for theatre -TV allocation WFPG -TV Atlantic City, N. J., uhf Ch. 46. change from vhf Ch. 6 (82 -88 mc), from ERP hearings due 1.82 kw visual.] to resume Jan. 26, FCC announced Friday in Granted special temporary authorization to putting out list of basis in accordance with attorneys to whom exhibits operate on commercial KOLN -TV NAMES WEED should be served. Exhibits, and list of from Dec. 13 to May 13, wit- construction permit nesses and synopsis of their testimony, 1953. KOLN -TV Lincoln, Neb., slated to go on air re- Feb. 1, names Weed Television as quired to be filed by Dec. 22, FCC reminded. KROD -TV El Paso, Tex., vhf Ch. 4. Granted its national representative. Assigned Ch. 12, Among parties to hearing modification of special temporary authorization station is are Central Com- being built by Cornhusker Radio & Television mittee on Radio Facilities of American GRANTS, Dec. 8] to operate on com- [TV BT, Corp., licensee of KOLN, and will be affiliated Petroleum Institute, Aeronautical mercial basis with transmitter output power of Radio Inc., with DuMont TV Network. Harold E. (Hap) American Trucking Assn., National Bus 500 w visual, 250 w antenna 20 ft. above aural; Anderson is vice president and general man- Communications Inc., Assn. of American Rail- ground. ager. roads and American Civil Liberties Union. These are in addition to theatre -TV groups,' GRANTED MODIFICATIONS networks and common carrier companies. WTVO (TV) Rockford, Ill., uhf Ch. 39. Engineering and "EVERYTHING BUT . . . " accounting phases of Granted modification of construction permit to theatre -TV hearing took place in October change ERP to 15.5 kw visual, 8.5 kw aural, CHICAGO'S citizens should help pick up [BT, Nov. 3, Oct. 27]. antenna height above average terrain 660 ft. tab on proposed educational TV station and slight change in transmitter location. there, making community project of it, SAG -FPA TALKS Robert Ahrens, director of alumni rela- WJTV (TV) Jackson, Miss., uhf Ch. 25. POSSIBILITY of early resumption of talks Granted modification of construction permit to tions, Roosevelt College, told Illinois Council of Motion Radio, TV between Screen Actors Guild and Film Pro- ERP to 180 kw visual, 98 kw aural, Pictures, change and Publications. He ducers Assn. of New York to settle TV film antenna height above average terrain 720 ft. said it would be "sheer impossibility" for colleges to pay commercials dispute was reported Friday by WBEN -TV Buffalo, N. Y., vhf Ch. 4'[pre- full costs of construction and operation. association counsel John Wheeler (see early freeze station.] Granted modification of con - Eleven cultural groups backing proposed story, page 76). He said union is considering struétion permit to change ERP to 54 kw visual, uhf station could handle "everything but reopening of negotiations as result of un- 27 kw aural (from 0.88 kw visual, 0.44 kw the money," he said. official conferences last week between Ralph aural) . Cohn, FPA member, and SAG officers. r Page 106 December 15, 1952 BROADCASTING Telecasting KMBC KFRM

Vtalfeee AMP For years, there's been a strange courtship going on in the Heart of America. It has been the wooing and winning of the Kansas City Primary Trade Area by The KMBC -KFRM Team. The Team was the successful suitor - in fact the only logical suitor from the very first. KMBC -KFRM made it a point to understand and coddle "Miss Kansas City Market from the moment they met. KMBC -KFRM helped the Market grow - saw her through good times and bad - served her with the greatest in radio - was her best friend and through this intimacy became "Market-wise ". There is no record of when the wedding of The KMBC -KFRM Team and the Kansas City Primary Trade Area actually took place. But it's been a tremendously successful union. The heart of the Team and The Heart of America beat as one and advertisers will tell you that the best proof of this union are the thousands and thousands of "sales " - large and small - begat by this powerful voice of The KMBC -KFRM Team and the plump purse of the Kansas City Primary Trade Area.

JL This is the fourth of a series on The KMBC -KFRM know -how " which spells dominance in the Heart of America.

Call KMBC -KFRM or your nearest Free 8 Peters Colonel for the Kansas City Market Story. BE WISE -REALIZE...to sell the Whole 1117'71' i . . . . it's _.: MA42 ì t Heart of America Wholeheartedly iliN ; :

CBS RADIO FOR THE HEART OF AMERICA OWNED AND OPERATED BY MIDLAND BROADCASTING COMPANY CBS RADIO Y?k (COLUMBIA BROADCASTING SYSTEM) 0 -/AS2-J1-01WD KFMB 550 K. C. O - San Diego, (1 California

KFMB Radio Station, San Diego, is proud to announce that as of Dec. 12 it is the outlet for the Columbia Broadcasting System Radio Network. First on the dial at 550.

John A. Kennedy, Board Chairman

Howard L. Chernoff, General Manager Represented by THE BRANHAM CO.