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HYUNDAI MOTOR CELEBRATES FINALE OF GOODWILL BALL ROAD SHOW

Hyundai Motor Global P.R. Team Headquarters +82+2­3464­2153 [email protected]

ID: 29016

May 25, 2006 ­ On June 8th , the eve of the kick­off of the 2006 FIFA World Cup ™, Official Automotive Partner hosted the Hyundai Goodwill Ball Road Show Finale at ’s Olympiapark.

Featuring the national flags of the qualified countries, the 32 giant inflated footballs were shipped off to their respective countries in October last year where they embarked on nationwide tours collecting thousands of fans’ messages of good luck and support for their teams’ victory and fair play.

With the arrival of all 32 balls in Germany, carrying goodwill messages of fans worldwide, Hyundai is hosting a gala celebration to mark the successful end of their journey and the start of the greatest sports event on earth, the FIFA World Cup™. Following the Goodwill Ball Finale, the giant balls will move in pairs to the various stadiums where they will be displayed to identify the competing teams.

The 32 balls exhibited at both sides of the FIFA Fan Fest – along with one all­nations ball bearing the flags of all 32 countries – created a splendid scene which attracted visitors to the GWB Finale ceremony. Joining in the festivities were FIFA executives, the Organizing Committee members and representatives of football associations who celebrated the successful end of the GWB tour by signing the all­nations ball. As the b­boy rock group performed “Last for One”, the prominent freestyle football champion “Mr. Woo” and the official mascot of the 2006 FIFA World Cup™, Goleo VI amused visitors with tricks and entertaining routines.

The Hyundai Goodwill Ball Road Show is Hyundai’s flagship event, a medium firmly cementing the bond between Hyundai and football. The Road Show took its first run during UEFA EURO 2000™ and building on that success, the program was repeated for the 2002 FIFA World Cup™ and UEFA EURO 2004™. With this program, Hyundai aims to bring football closer to everyone and promote a world where people of all races and creeds come together in harmony and happiness.

There are three aspects of meaning behind the Hyundai Goodwill Ball. First, there is the corporate message of goodwill and Hyundai’s vision of building cars that promote happiness and a better life for all. Secondly, it carries FIFA’s vision to pursue unity regardless of nationality, race or religion. And finally, the Goodwill Ball symbolizes the hopes and glory of every qualified country at the 2006 FIFA World Cup Germany™.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Kia Automotive Group which includes over two dozen auto­ related subsidiaries and affiliates. Employing over 50,000 people worldwide, Hyundai Motor posted US$26.1 billion in sales in 2004 (on a non­consolidated basis). Hyundai motor vehicles are sold in 193 countries through some 5000 dealerships and showrooms. Hyundai Motor Co. is a sponsor of the 2006 FIFA Germany World Cup™ and all FIFA competitions until 2014.

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