ISSN 1392-0561. INFORMACIJOS MOKSLAI. 2014 69 Athleticism, Politics and Media in Greece Tessa Doulkeri Department of Journalism and Mass Media, Faculty of Economic and Political Sciences, Aristotle University of Thessaloniki, Doctor, Professor E-mail:
[email protected] Theodora Maniou Department of Journalism, Faculty of Social Sciences, Frederick University of Cyprus, Doctor, Lecturer, E-mail:
[email protected] Anastasia Tsiolcha Department of Journalism and Mass Media, Faculty of Economic and Political Sciences, Aristotle University of Thessaloniki, PhD Student E-mail:
[email protected] This paper analyzes the relationship between athletes and politics and especially the case of athletes with active political life in Greece. The study, although begins from a general theoretical framework, fo- cuses on athletes (well-known and/or for their Olympic Achievements) who have been promoted by the media, are well known and have been involved in the Greek political arena. The study begins from the hypothesis that sports, as a cultural factor and vector, participate in the procedure of constructing the collective and social representations and help in shaping the public opinion. In this context, we will in- vestigate the role of the media for the promotion of sports and sports global events, their contribution in constructing sports idols (sports star system, ‘Semi-Gods’, according to Morin, 1972) and some stereotypi- cal attitudes and behaviors. We will conclude by highlighting the political attention given to the sports via the above processes as a factor of exercising political power. Key words: Sports, Athletes, Idols, Star system, Politics, Greek Media, Advertising. Introduction Even the Olympic Games have been politi- cized from their beginning in the sense that Sports and Antiquity (Ancient Greece) are two concepts tied to each other.