FOOD & BEVERAGE Global SPECIAL Franchise WIRE MASTER, REGIONAL AND INTERNATIONAL

FAST CASUALS: WHY THE RECIPE WORKS CHOOSE YOUR SECTOR FIND YOUR FUNDING TAKE YOUR BRAND ABROAD BRAD FISHMAN

SUBWAY P6 COYOTE UGLY P14 P18 GRIMALDI’S P26 JOIN OUR ICONIC CALIFORNIA BURGER BRAND!

IMPOSSIBLE TO IGNORE FRANCHISE OPPORTUNITIES FOR TOP TIER OPERATORS

Carl’s Jr., the iconic California Burger Brand, is opening in RECENT AUSTRALIAN OPENINGS RANK IN * markets worldwide to phenomenal THE TOP 5 WORLDWIDE FOR CARL’S JR. sales. We are seeking established, NEW OPENINGS IN FRANCE, DENMARK, multi-unit franchise operators for SPAIN, MEXICO, CHILE AND JAPAN HAVE our juicy, premium quality Angus DRAWN IMPRESSIVE CROWDS Beef burgers, Hand-Scooped Ice Cream Shakes, and Hand-Breaded Chicken. CKE ENJOYS A 13% COMPOUND INTERNATIONAL GROWTH RATE** Territories are open for new Area Developer franchises, if you act *Based on Opening Week Sales comparing figures converted to then-current USD . Key targeted markets include the UK, Germany, Australia, **10 year overall int’l unit growth to 2017. A prospective licensee should not rely upon any gross revenue or turnover figures as China, Canada and Brazil. being indicative of the turnover, or likely turnover, that a new or already operating Carl’s Jr. restaurant will achieve.

ACT QUICKLY – TERRITORIES ARE IN DEMAND BENJAMIN SIMON MARC MUSHKIN VP FRANCHISE SALES & DEVELOPMENT VP FRANCHISE SALES & DEVELOPMENT EUROPE, MIDDLE EAST, AFRICA AMERICAS, OCEANIA, ASIA +1 404.245.8424 [email protected] +1 305.588.2724 [email protected]

©2018 Carl’s Jr. LLC. ©2018 Hardee’s Restaurants LLC. All Rights Reserved. This is not an offer to sell a franchise. Welcome

Welcome to a brand new publication from Global Franchise magazine – the Global Franchise Wire. Each digitally published [ CONTENTS ] Wire will focus on one area of international franchising, making the Wires fantastic for 4 WHAT SHOULD YOU DISH those who already know which sector they UP NOW? want to purchase a master franchise in. Why makes a good choice Our first examines one of the most exciting of franchise and tested areas of franchising: Food & 6 PROFILE: Beverage. This sector – with its proven track Global business looks to the future record of success and with the rise in popularity of fast-casual dining – is a very popular area 10 HAPPY MEALS? with master franchisees. So here, we’ve rounded Implications of the joint up all the essential advice you’ll need to find the employer ruling 16 opportunity for you. 14 PROFILE: COYOTE UGLY From the broader subjects of why this area Fast expanding saloon chain seeks is so appetizing for investors, to the finer detail international partners of how to replicate your restaurant brand, we’re 16 IT’S NOT JUST THE FOOD sure there’s something to whet your appetite. Creating an experience to the online generation Tuck in! 18 PROFILE: HOOTERS Ross Ross Gilfillan Fun family restaurant chain expanding now Editor Global Franchise 20 9 WAYS TO FINANCE [email protected] A FOOD FRANCHISE

THE BUSINESS START-UP MAGAZINE Your funding options appraised ISSN 1744-6988

02 EXPERT 06 EXPERT ADVICE 9 771744 698037 ADVICE * Brand profiles * Brand profi les * Interviews 1366-2295 * UK-based start-ups Industry news Industry trends Making 771366 229039 * * ISSN What 9 Business plans * Franchise directory *

Money £3.3.2525 JUNE 17 * £3.99Franchise VOLUME 13 ISSUE 2 www.startupbusinessuk.net

www.what-franchise.com* SENIOR THE BUSINESS START-UP MAGAZINE SUCCESS STORIES 22 THE RIGHT WAY TO Got what it Ready to You’re never too old TAKES? to be a franchisee The skills you’ll ROLL MORE BANG need to become The pros and a successful cons of buying a FOR YOUR REPLICATE YOUR RESTAURANT franchisee franchise resale MOVERS BUCKS How to get the most & SHAKERS out of local newspaper Artisan crafted advertising gourmet food meets TRAIN TALKING cutting edge logistics Start with our kitchen protocols to gain SHOP Training and The benefits of a support is the retail franchise bedrock of over starting success from scratch 25 Make Money Proven profit potential Online at Home Joscocare founder offers franchisees three tried and tested revenue streams with Simon Coulson of The Internet Business School 25 PROFILE: SHISO BURGER

PAGE SHOUT PAGE FUNDING PAGE HIT THE JUNE 2017 PAGE OUTSOURCING PAGE JOIN 400,000 PAGE CHOOSE 11 ABOUT IT 8 YOUR FUTURE 6 HIGH ROAD 32 FOR PROFIT 12 ENTREPRENEURS 16 SUCCESS How PR can get Expert advice on how to Common myths about 7 top tips to focus your Opportunity knocks in the How informed decisions your brand noticed secure the right deal van-based franchising business strategy Direct Selling sector infl uence your future Fusion

26 PROFILE: GRIMALDI’S New York-style pizza chain

28 DITCH THE FIXED MENU? www.globalfranchisemagazine.com How far should you adjust for foreign tastes? ADVERTISEMENT SALES DIRECTOR EDITOR Mark Forsyth 44 (0)1323 471291 Ross Gilfillan [email protected] [email protected] GROUP ADVERTISEMENT MANAGER ART DIRECTOR Richard Davies 44 (0)1323 471291 Lee Whiteford [email protected] DESIGNERS 18 GROUP ADVERTISING MANAGER Lloyd Oxley, Adam Dan Lodge 44 (0)1206 505951 Barford & Luke Rogers [email protected] CREDIT CONTROL SENIOR ACCOUNTS MANAGER Sue Carr Neal Phillips 44 (0)1323 471291 44 (0)1206 505903 [email protected] PUBLISHER SENIOR ACCOUNTS MANAGER Matthew Tudor Tom Hepton 44 (0)1206 505487 [email protected] ACCOUNT MANAGER Follow us on twitter: Craig Bartlett 44 (0)1323 471291 @globalfranmag [email protected] HEAD OF EDITORIAL (BUSINESS) Fae Gilfillan [email protected]

Published by Aceville Publications Ltd The Boatshed, Sovereign Harbour, Eastbourne, East Sussex, BN23 6JH. Printed in England © Aceville Publications Ltd

GLOBALFRANCHISEMAGAZINE.COM 3 ADVICE

WHAT SHOULD YOU DISH UP NOW?

Which food franchise should take a bite into? For Ed Yancey one sector is showing outstanding performance, and it comes with free

hoosing a sector to sometimes, the answer is simple: do from ingredients and their sources franchise a new business what the numbers say. to the methods by which we receive in can often feel very our pizza. overwhelming – with BIG NUMBERS Cso many options out there, which It’s no secret that pizza is enjoyed INTERNATIONAL GROWTH direction should an entrepreneur worldwide – in fact, the worldwide For franchisors (and franchisees) who choose? For some, the answer is pizza market exceeds $134 billion, want to grow beyond U.S. borders, o! Go! Curry – a fast- easy – restaurants. But even within a number that has grown year over chain pizza restaurants pose a great casual franchise the restaurant franchise industry, year. The United States pizza market opportunity. Across the world, the concept specializing in there are many options. Should you alone rakes in more than $45.1 billion global pizza market is projected to authentic, professionally- go with a trendy idea (poke, falafel, annually and shows no signs of grow in all major regions, including Gmade Japanese comfort food – is acai bowls) or a classic staple slowing down. Additionally, the fast North America, Latin America, aggressively scaling its U.S. franchise (, pizza, coffee)? Full- casual segment is the fastest-growing Western Europe, Eastern Europe, the operations. service dining or fast casual? sector of the restaurant industry, Middle East, Africa, Asia Pacific and Having debuted in the U.S. in 2007, Drive through or delivery? projecting 7.5% growth in 2018 Australasia. near Times Square in New York, Go! The opportunities according to a Technomic report. Enhancing a brand’s footprint Go! Curry currently has six locations are endless. But While fast casual pizza has plenty across the world presents an excellent open and operating in New York City of staying power and has no doubt opportunity to grow a brand’s and one in Massachusetts, five of earned a spot in the hearts and reputation to new audience. In fact, which have opened in the past three stomachs of families around the according to PMQ’s Power Report, years alone. Today, the company is world, as a sector it continues to many nations view Western foods specifically targeting the Northeast evolve. Now, more than ever, we’re such as pizza as “status symbols,” and Mid-Atlantic for growth, where seeing innovation like never before – which only helps further growth. there is a surplus of hardworking professionals who are looking for a quick grab-and-go meal option. “Go! Go! Curry provides a substantial, delicious and complete meal in five minutes or less. We started in Tokyo and moved to New York and over the years we’ve taken

4 CUSTOMIZED FOR EVERY PALATE Leading the charge in customization are top-it-yourself pizza spots who have committed to offering a variety of options for consumers across the taste spectrum. And while pizza is less susceptible to the trends that impact fluid dining whims, there’s plenty of room for innovation. Instead of having to settle for a sad, cheese-less pizza topped with raw peppers and onions, more pizzerias are offering robust vegan options including homemade vegan meat alternatives, a rainbow of vegetables and vegan cheese THE WORLDWIDE PIZZA substitutes. The same goes for gluten- MARKET EXCEEDS $134 free and dairy-free diners, as well BILLION. THE UNITED STATES as those with food allergies: there’s PIZZA MARKET ALONE something for everyone. RAKES IN MORE THAN $45.1 BILLION ANNUALLY SOURCING MATTERS AND SHOWS NO SIGNS OF It comes down to believing in the SLOWING DOWN” ingredients served. We’re seeing a greater commitment to showing ORDERING INNOVATION implemented) by pizza franchises consumers that toppings, sauces A study by EMarketer reported that around the world, franchisees have and crusts are sourced responsibly 69% of internet users have ordered more options than ever when it and made fresh as much as possible. delivery food online in the last comes to taking advantage of multiple Waning are the days that customers year, and pizzerias are leaning into revenue sources. PMQ reports will accept questionable cheese this by investing in top-of-the-line that 58% of operators offer online or meats on top of a pizza – they technology to get consumers their ordering, which equates to about want to know that they’re getting food faster, easier and with minimal 5-15% of their total sales. fresh ingredients, every time, to fit touch points. A SmartInsights study More than strictly the numbers, every palate. shows that the use of smartphones is online and mobile ordering is about globally increasing, with an average endearing yourself further to your of 76% of web traffic coming from customers, demonstrating that personal smartphone devices. providing convenience, accessibility This is huge, and pizza and information for consumers is franchise operators important to you and your business. should listen up – If you’re looking for a food sector mobile ordering can to franchise a new brand in, look be a large part of no further than pizza. With a focus business and should on providing customers with the be easy to access convenience, service and quality of through your ingredients, there’s a large market website or other sector that still stands to benefit online ordering from innovation. applications. Offering customers the ability to “skip ABOUT THE AUTHOR the line” through online ordering will Ed Yancey, director of franchising for only improve ticket Avenue, parent company of PizzaRev, brings more times and help drive traffic than 20 years of franchising experience to PizzaRev. during the busy lunch and PizzaRev is a “build-your-own” fast-casual pizza dinner rush. concept that has revolutionized the way America eats its favorite food. They accomplish this by MULTIPLE REVENUE SOURCES allowing guests to watch their personal-sized pizza As mentioned above, with the being crafted right before their eyes, then firing it in advent of prevalent online ordering, their custom-built 900 degree, stone-bed oven. ordering ahead, delivery and pickup www.pizzarev.com/franchise on the horizon (if not already being

globalfranchisemagazine.com 5 BRAND PROFILE

[ SUBWAY ] FUTURE-PROOF FRANCHISING WITH SUBWAY With its new design, app-based ordering, global repositioning and a renewed focus on new product and nutrition, few brands are embracing the future like Subway, says Don Fertman, the company’s Chief Development Officer

ubway would not be where the globe; the entrepreneur owner- could get back up and running as well it is today without our operators in their shops with their as donate hundreds of thousands franchisees (says Don sleeves rolled up, making custom of to first responders Fertman, the company’s sandwiches one at a time, interacting and displaced residents in Texas, SChief Development Officer). We have with customers, and building their Louisiana, California, Mexico, Puerto the best entrepreneurial network business in the community. Subway Rico and Florida. On World in the world. They are the backbone has grown from one sub shop in Day, we donated millions of meals to and strength of our business, and Bridgeport, CT, U.S.A. to nearly hunger-relief charities in 60 countries. we are deeply committed to their 44,000 shops in more than 110 Of course, we all know that the success. Together, these extraordinary countries. We’re completely landscape we operate in is changing entrepreneurs have built the world’s franchised, so the business stays local faster than ever before. In the fast food largest restaurant chain, and they and the impact is local. business, there has been an explosion are excited about and look forward Franchises serve as an economic in competition. Technology is also to the new changes going on with the engine for their local communities. changing every business at lightning Subway® rebranding. The Subway® They sponsor local sports teams, speed, and customer needs are franchise concept – a low investment, schools and charities. Most changing, too. We are embracing low overhead, simple operation importantly, they create jobs that change. alternative to what other quick service and provide livelihoods to millions restaurants are offering – is just as of people. SUBWAY DIGITAL valid and just as powerful today as it We know consumers really want One of the most groundbreaking was when Subway began franchising to be associated with a brand that changes at Subway has been the in 1974. cares about its communities. Subway creation of Subway Digital. Last year, franchisees are models of community the team launched the new Subway A BRAND FOR giving, and we strive to help them. app putting customization and remote ENTREPRENEURS For example, in response to last year’s ordering in the hands of our customers And making it work are the more than many devastating natural disasters, in North America. We are looking to 21,000 Subway franchisees around we supported our franchisees so they extend that across the globe soon. Our 2018 plans include expanding delivery options. We want to make ordering our food as easy as possible. You should know, we source our food locally wherever possible. Not only is this great for getting fresh food to our customers, it also supports local farms. Subway is an iconic company that stands for affordable, nutritious, delicious, convenient food. We have scale, we have customer loyalty, we have some of the best franchisees, and we have one of the most recognized Some Subway shops are relocated a short distance away.

6 globalfranchisemagazine.com New Fresh Forward shop In our Fresh Forward shops, fresh in Brookfield CT, U.S.A. vegetables are prominently on display before they are sliced, and our freshly TECHNOLOGY IS baked bread is beautifully displayed. CHANGING BUSINESS Our guests can view all our fresh AT LIGHTNING SPEED, ingredients before customizing their AND CUSTOMER NEEDS sandwiches. Customers who have ARE CHANGING, TOO. ordered online or through our app can WE ARE EMBRACING grab their orders and never have to THAT CHANGE” wait in line. We are also testing kiosks Don Fertman, Subway Chief Development Officer to let customers quickly create and order their meals. brands on the planet. will have better technology, and While it’s still early, most of the When I joined Subway in 1981, we they’ll be better positioned to meet – remodelled shops have seen double- had 166 shops. Back then, franchising and exceed – the expectations of digit sales increases. One of our shops wasn’t common. You could count on their customers. in Washington state wasn’t doing one hand the number of franchisors. Subway will be a stronger brand well – sales were low. The franchisee People couldn’t see the possibilities because of these changes. But most moved it to a free-standing building of franchising. importantly, we are positioning about a “9 iron away.” He used the At the time, you needed a lot of our franchisees for success. We Subway Fresh Forward design and was money to buy a franchise. But opening are measuring our success by the able to negotiate a lower rent. It has a Subway shop was different. Anyone profitability of each restaurant and been open one year now and sales are could do it. It was affordable, it was by the customer experience. Seven up – the last 13 weeks were up 70%! a way to become your own boss, and million customers around the world We have spent the past few years you could grow. When we had 200 count on us every day for a great developing a strategy for this new restaurants, our founder Fred DeLuca meal. We have expanded our menu world we live in. The strategy is announced he had a goal: 5,000 shops offerings, and we are bringing new built upon two principles – that the by 1994. I said, “I think you’re crazy.” items to market much more quickly. bar is constantly rising and that And here we are today with nearly We recently rolled out a Signature we will continue to strengthen the 44,000 restaurants. Now that was a collection —among the fastest- fine foundations of every aspect guy with a vision. growing food items in quick service of our business. But it all starts restaurants. And we are still laser with the franchisees. Subway has OUR STRATEGY focused on nutrition, offering more entrepreneurial spirit in its DNA. It’s But, like any mature company, we are grains and vegetables than any of our important that we continue to be the going through a stage of transition. competitors. Wholesome food has best in the business. It’s no secret that we’ve seen a small been our trademark for over 50 years, percentage of restaurant closures. The and we will NEVER lose sight of that. closures are strategic: a number of our restaurants will be relocated, others NEW DESIGN AT A GLANCE will be consolidated. But they will be We’ve also taken a look at our in better locations. Looking out at the restaurants through the eyes of today’s Name of franchise: Subway next five or 10 years, we will likely have customer, and created a new design (Franchise World Headquarters, LLC) fewer restaurants in the U.S. than we from the ground up. We call it Subway Established: 1965 have today. Simultaneously, outside Fresh Forward, and it’s far more Number of franchised outlets: About 44,000 of North America we expect to open than what’s visible to the eye. It gives Location of units: More than 110 countries more than 1,000 new restaurants this customers new ways of experiencing Investment range: $150,050 - $328,700 year. Looking out over the next decade, Subway. Subway Fresh Forward Minimum required capital: one half of the total we anticipate having a slightly smaller, restaurant remodelling plans were investment in cash but more profitable footprint in North extensively tested, and our franchisees Web: www.subway.com America and a significantly larger were a big part of that design process, Contact: Ralph Piselli, Franchise Sales Manager, footprint in the rest of the world. But helping to select the designer and the [email protected] they will be in better locations, they final design.

globalfranchisemagazine.com 7 SHARING FRENCH TASTE ALL OVER THE WORLD LOOKING FOR MASTER-FRANCHISE PARTNERS FOR INTERNATIONAL DEVELOPMENT

THE FRENCH FOOD

A MODERNISED HERITAGE

Over the past 30 years, Délifrance has created all over the world places dedicated to delicious French bakery products. Come and visit us to discover our freshly made on-site sandwiches, enjoy a good coffee or simply have a break with an authentic French butter croissant.

THERE IS MORE TO THEDISCOVER FRENCH INSIDEBISTRO !& BAKERY

WWW.RESTAURANTS-DELIFRANCE.COM

LE COMPTOIR

ADVICE

HAPPY MEALS? THE JOINT EMPLOYER RULING & FRANCHISING

Roz Goldstein explores the implications of the United States joint employer ruling

re franchisors joint joint employers and held partially employers? This responsible for franchisees’ staff. question has haunted the The ruling had implications THE RULING HAD franchise world since for anyone with an interest or theA controversial ‘joint employer involvement in the US franchise IMPLICATIONS FOR ANYONE WITH ruling’ passed in 2015. This ruling market, especially those in the AN INTEREST OR expanded the legal classification for restaurant sector. It meant franchisors INVOLVEMENT IN joint employment in the US, meaning could be held accountable for their THE US FRANCHISE franchisors could be classed as franchisees’ practices and labor MARKET, ESPECIALLY law violations. Many hailed the THOSE IN THE development as a strengthening of RESTAURANT SECTOR” workers’ employment rights. Others saw it differently. Steve Caldeira, then president of the International Franchise Association (IFA), claimed the ruling would destroy “the fundamental tenets of the franchise model”. Fortunately, the franchise industry and its vast restaurant sector continues to thrive. So what have been the implications of the ruling and where do franchisors stand legally today?

THE JOINT EMPLOYER RULING (2015) In the United States, the term ‘joint employer’ means two or more employers share legal obligations for employees. These obligations can include everything from implementing employment standards to bargaining with trade unions. The contentious question is, who is a “joint employer”? Previously, a company needed to have ‘direct control’ over staffing, to be deemed a ‘joint employer’. This all changed with the 2015 Browning- Ferris decision when the US National

10 globalfranchisemagazine.com Labor Relations Board (NLRB) expanded the test for joint employment to include everyone with ‘indirect or unexercised control’ over employees. The NLRB argued these changes addressed the needs of the modern workforce and gig economy. The changes meant franchisors who had ‘reserved the right’ (within their franchise agreement) to exercise control over the franchisees’ LATER CHANGES relationships with their employees, TO THE RULING could be classed as a joint employer, In December 2017, the NLRB revised even if they had not exercised that the 2015 joint employer ruling in a control. Franchisors could also be vote commonly called the ‘Hy-Brand’ classed as joint employers where their decision. The decision returned the control had been limited or routine. tests for joint employment to the previous standards. This Hy-Brand This included, franchisors providing ‘indirect or decision meant franchisors would employee-related support services unexercised only be deemed as joint employers (such as training or scheduling control’ over their if they held ‘exercised control’ over software). This created the potential franchisees’ staff. essential employment terms of for large-scale class actions against However, don’t let this their franchisees’ employees. The franchise brand owners. dissuade you from pursuing change was welcomed by many in your franchising plans. THE RULING’S IMPACT the franchise world. The Restaurant Joint employment continues to ON RESTAURANTS Association stated that the decision: be hotly debated within the business “restores years of established law and The Quick Service Restaurant (QSR) and political world, and there are brings back clarity for restaurants has arguably been the most affected signs the 2015 Browning-Ferris ruling and small businesses.” However, the by the ruling. QSR accounts for the will be completely reversed under change wasn’t to last. biggest global franchise sector today, the Trump administration. In the One of the board members who with over 190,600 franchises in the meantime, it’s important to maintain voted on the Hy-Brand decision was US alone. Many felt the joint employer clear communication with your found to have a potential conflict of ruling threatened the strong growth franchisees to dispel uncertainty. and stability traditionally associated interests. This annulled the ‘Hy- with the sector. Brand’ 3-2 vote. As a result, the NLRB COMMUNICATE CHANGES The fast-food giant McDonald’s was vacated the Hy-Brand decision and WITH YOUR FRANCHISEES reinstated the Browning-Ferris the first QSR franchisor to fall foul of Here are some actions you can take joint employment standards on 26th the new joint employment standards. now to thrive within the ever-evolving February 2018. The US Labor Board argued that legal landscape: because McDonald’s controlled So what does this mean for certain working conditions, policies, franchisors today? At least for now, 1. Establish Your Legal Position and software, they were a joint the Browning-Ferris standards stand. Firstly, make sure you understand employer and therefore shared Franchisors can still be classed as your legal position. Updates regarding liability for labor law violations joint employers in the US if they have joint employment will be announced within McDonald’s franchises. Charges were brought and the case raged from 2015 until it was settled in 2018.

globalfranchisemagazine.com 11 ADVICE

on the NRLB website. If you are complex. It’s essential to create uncertain about whether you and your a space, online or in person, franchisees are joint employers, seek where franchisees can access ABOUT THE AUTHOR legal advice. This will establish the up-to-date information and Roz Goldstein is the managing director and legal relationship and allow you to have the opportunity to discuss founder of Goldstein Legal, a UK-based law firm set boundaries or make changes that any changes that affect them. specializing in national and international franchise protect your business. Importantly, use this space to law. Goldstein Legal’s strong industry reputation reassure franchisees, share ideas is built on years providing tailored legal advice to 2. Review & Update Your and clarify what support they will Commercial Contracts clients in the USA, UAE, and Europe. Roz founded receive from you. the firm in 2006, after almost 20 years’ experience You should be familiar with your To succeed, modern franchise business’ commercial contracts. as an in-house lawyer for major publicly listed businesses must function with the companies. She uses her commercial background These include everything from the ever-changing economic, political franchise agreements to employee and franchising expertise to deliver business- and legal landscape. Yet, one thing focused solutions for franchisors and franchisees. contracts. These documents should is certain, your business success Roz sits on the British Franchise Association (bfa) clearly define your legal position, depends on the relationship you board of directors as the bfa’s legal representative including the relationship between have with your franchisees. Work and is a bfa Qualified Franchise Professional (QFP). you and your franchisees’ employees. together to be ready for whatever www.goldsteinlegal.co.uk Do your commercial contracts reflect changes lie ahead. how your business operates now or do they need updating? 3. Provide an Accessible Operations Manual It’s best practice to provide franchisees with an operations manual and franchisee handbook. You could include a section within the manual that clarifies what the joint employer ruling means for franchisees and the business. This section will likely need updating in the future so it’s worth having a digital version of the manual which allows you to update the contents as and when legal changes occur. 4. Generate Conversations As the joint employment saga shows, national employment law can be

12 globalfranchisemagazine.com Own your own sandwich shop.

Franchise opportunities are now available locally and worldwide with new and existing shops.

If you enjoy working with people, leading your own team, learning new skills and are ready for an exciting new challenge, contact us today! The Subway® franchise fee is $15,000 which is included in the total investment. The total investment can range from $147,050 to $320,700+ (See Franchise Disclosure Document for further details.) Restaurant owners should have half of the total investment in cash and finance the other half. Please visit subway.com or e-mail Ralph Piselli, Franchise Sales Manager: [email protected].

SUBWAY® is a Registered Trademark of Subway IP Inc. ©2018 Subway IP Inc.

BRAND PROFILE

[ COYOTE UGLY ] ROCKING AROUND THE WORLD The well-oiled machine that is Coyote Ugly is establishing new locations the world over. Single, multi-unit and country master franchises are available now

hen owner and which recently celebrated its 25th we were willing to localize. At the founder Liliana Anniversary – a culture was born. heart of the Coyote Ugly culture is a Lovell started a A culture of fun, few limits, focus on fun, customer engagement, COYOTE UGLY SHOWS small bar in New empowered women on and behind independent and empowered YorkW City, she never imagined she the bar, and an ongoing party in which female bartenders. Our unique NO SIGNS OF SLOWING DOWN IN ITS MISSION was onto something that would be customers themselves become part party atmosphere has translated TO BRING THE BOOT- such a huge, world-wide success. In of the celebration. fantastically into other cultures.” STOMPING, ROWDY, the early 90’s, the New York City bar Today, Coyote Ugly brings its unique COUNTRY-THEMED scene, like most bar scenes across style of business to markets across the SEVEN COUNTRIES PARTY TO MARKETS the globe, was dominated by male world. With expansion at the forefront Coyote Ugly currently operates AND CULTURES IN bartenders and most bars had an of the brand, Coyote Ugly continues in seven countries and that list EVERY CORNER OF offering undistinguishable from the to open corporate-owned bars across is growing rapidly. Booze + girls THE GLOBE” bar next door. It was in that mundane, the USA and seek franchise partners = money seems to be a formula ordinary nightlife scene that Lovell outside of the US. “It’s unique to have understood all over the world. “People saw opportunity. “I think women want such a large, well-known, powerhouse of all cultures share the same desire to feel empowered – and that’s not a brand like Coyote Ugly still available to socialize and connect with one concept that’s strictly American. This in major markets as a franchise another. With our concept, you can do was the inspiration to do something opportunity.” says Justin Livingston, that, all the while being entertained new and bold,” says Lovell. It was time VP of Global Development for the by the most amazing bartenders to shake things up. brand. “We put a lot of time and energy in the industry. It’s an experience This shift in thinking led to a into translating the concept to other today’s customers are demanding,” small new bar in NYC’s East Village countries and cultures, deciding what says Lee Killingsworth, Chief called Coyote Ugly. From that bar – our non-negotiables were and what Creative Officer for the brand.

14 globalfranchisemagazine.com AT A GLANCE

Name of Franchise: Coyote Ugly Saloon at where we are and some of the foreign bars. This is based Established: 1993 our continued growth on cultural preference, every market is Number of franchised outlets: 16 Franchised / 10 Corporate Owned worldwide and the a little different,” says Lovell. Location of units: US, Germany, Wales, Russia, Ukraine, global family we have Kyrgyzstan, Japan put together.” MOST FAMOUS BAR Investment range: $500,000.00USD to $1,500,000.00USD The world is a big place and Coyote Minimum required capital: $250,000.00USD BRAND INTEGRITY Ugly shows no signs of slowing down Web: www.coyoteuglysaloon.com Maintaining brand in its mission to bring the boot- Contact: (email and/or phone): Justin Livingston, integrity is key as stomping, rowdy, country-themed [email protected], +1 720 442 7777 Coyote Ugly continues party to markets and cultures in every to grow. “Helping corner of the globe. “We’re taking the people understand most famous bar brand in the world International expansion that behind all the and offering not only the power and is no easy task. Coyote antics these women history of the brand, but a support Ugly has systems and are independent, and training franchise program processes developed by strong people is key,” unparalleled in franchising!” 25 years of operations and Lovell says. With all says Livingston. pioneering the industry. the craziness that a The total investment in a Coyote Behind the systems is a night at Coyote Ugly Ugly Saloon franchise is between team dedicated to exploring can bring, there is a lot $500,000USD and $1,500,000USD and understanding new of work to be done in dependent on location/market, size, cultures in order to the back of the house and condition of the unit. Single, suitably tailor the brand. to create a successful multiunit, and country master “As Dorothy says in The business. Training franchise partnerships are available. Wizard of Oz, ‘we aren’t in and operational Owners will benefit from the history Kansas anymore!’” Lovell programs provided by of a world-wide legend in the industry smiles. “I relish moments the concept expands and tested business model. like eating blowfish in Coyote Ugly culture Think you may have what it takes Tokyo, drinking fermented while keeping the to own the Most Famous Bar on the horse milk in Bishkek, and brand intact. “The Planet? Do you want access to the singing Beatles songs at the recipe for a successful knowledge, systems, and leadership of Cavern in Liverpool. I love expansion has two the world leader in the bar-nightclub it and I love sharing these main ingredients, industry? Do you want to be a part of experiences with our team “says Livingston, “a the upcoming aggressive expansion and family of franchisees!” total understanding of the Coyote Ugly Saloon brand? If It’s now a global force, but Coyote of our brand, training and operational you’d like to talk about the details and Ugly comes from humble beginnings. programs, and the patience and skill to see if we are a good match for each “I had been in the restaurant/bar/club find franchise partners that we believe other, visit www.coyoteuglyfranchise. business since I was 16. I didn’t want we can set up to be successful and who com and request information to to be a manager/bartender forever, will be good stewards of our brand.” Justin Livingston, Vice President so I took the leap and opened my own In Coyote Ugly Saloons across the of Global Development justin@ place. It was in the style that I liked; world, you will find environments coyoteuglyfranchise.com. a bar that was an extension of my incorporating local music and local personality,” says Lovell. “Honestly, alcohol, but the theme and feeling is I never thought Coyote Ugly would be the same. “One example of a difference this successful. I’m constantly amazed is a lot more dancing on the floor in

globalfranchisemagazine.com 15 ADVICE

IT’S NOT JUST THE FOOD

Creating a food and beverage brand that franchises successfully is as much about the customer experience as it is about good food and , says Justin Livingston

here is an old advertising just white noise to consumers brand. If you are stuck in the days of adage that a pitch or craving a different, unique, or advertising the best cup of coffee in offering was “all sizzle, no authentic experience. town, the cheesiest pizza around, the LONG GONE ARE steak”. In today’s world of Successful bars and restaurants juiciest burger ever, etc, your days may THE DAYS WHEN Tinstant global feedback through online must create a memorable culture to be numbered. Knowing that everyone F&B CONCEPTS reviews, and Instagram survive. They must offer an experience claims to have the “best in town,” COULD RELY SOLELY food posts, the sizzle has never been full of both tangible and intangible promoting your brand as such is vanilla ON GOOD FOOD AND more important. differentiators that will keep the and suggests a lack of substance and DISREGARD THE Long gone are the days when F&B attention of their customers and, if they identity. To capture the hearts, minds, ENTIRE CUSTOMER concepts could rely solely on good food connect, keep them coming back. It’s and dollars of today’s overly-informed EXPERIENCE” and disregard the entire customer worth noting, by the way, that this customers and uber-opinionated experience. In today’s over-stimulated, holds true for real estate, taxes, gyms, consumers, you must find and spend over-saturated world of infinite service industry and many other time defining your culture. options, no-one can afford to be one franchises too. more dime-a-dozen diner. Claims to A key indicator that you have not COMPANY CULTURE serve the best chicken, coffee, , set your brand apart from the crowd After you define what it is you want steaks, burritos, or burgers are is the content you have to market your to be as a company, what you must then do is deliver, every time, and without fail. And that’s not easy. Even companies that buy into the idea of creating a customer experience often fall short. They may write an impressive mission statement and hang it proudly at the front door, but it means nothing if that soon-familiar sign is ignored by staff as they go about their day-to-day rituals. Creating a company culture is complicated and starts with full buy-in from the ownership and upper management. This then translates to the staff and finally, to your customers. A successful brand culture is rarely the work of a single person. Brand building is like telling a good story, good weavers of tales need to commit to the details, paint a vivid picture and leave a trail in the customer’s mind so that they may find their way back to your story time and time again. We are not at the precipice of a major paradigm shift. Businesses have done this throughout time, in every kind of way. Concepts have

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Its not just the food ADVICE.indd 16 31/05/2018 17:10 variously served infernally spicy wings, combined science and food, or employed a novelty theme, perhaps need that your customers maybe for example, seasoning the dining even didn’t even know they had. If experience with a dash of mystery in your main point of differentiation a speakeasy setting. Some restaurants isn’t authentic, customers will sniff have experimented with eating in it out and tell the world. And, in a total darkness. Setting yourself apart connected world, that’s something from the crowd is a recipe that has that can happen very fast. it will never be duplicated. It’s the stood the test of time. However, Daring to be different takes courage rebel-blood entrepreneurs that will creating something new that is and conviction. Launching a new idea keep the F&B industry interesting, quickly seen as a success brings its takes time and perseverance. When evolving, and thriving. own problems; other people are apt you choose the road less traveled, to want a slice of that action. The there will be naysayers, those who better the idea, the more copycats it is doubt the wisdom of doing something likely to spawn. Imitation may be the different. Keep the faith. The majority ABOUT THE AUTHOR sincerest form of flattery but that’s of those who don’t support you no consolation when your bottom line simply don’t have the courage to do Justin Livingston is Vice is shrinking. it themselves. When your concept President of Global Development So proceed with caution as works, others will follow; some will for the international saloon you plan your brand culture and even claim it was their idea. Find chain, Coyote Ugly customer experience. Your culture satisfaction in being an original and must be unique, tested, and fill a though your concept may be imitated,

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Its not just the food ADVICE.indd 17 31/05/2018 17:10 BRAND PROFILE

[ HOOTERS ] THE NEIGHBORHOOD RESTAURANT WITH A PROFITABLE TWIST Fast-expanding Hooters is offering franchises to dynamic individuals who want in on this long-established success story

lobal Franchise recently WHAT IS THEIR AVERAGE SPEND? took a few moments Hooters has food people crave and to catch up with drinks they love, at prices that won’t Mark Whittle, Chief break the bank. Our average check is GDevelopment Officer for Hooters just under $17 USD per person. of America, to get a fresh update on Hooters’ growth success and plans HOW BIG IS HOOTERS for the accelerated growth of this 34 RIGHT NOW? year-old iconic brand. As of February 1 2018, Hooters has a total of 430 restaurants around WHAT’S THE RECIPE WHICH the globe. There are 201 corporate HAS MADE HOOTERS locations in the United States, as well AMERICA’S BEST-KNOWN as 138 domestic franchise locations. RESTAURANT? In addition Hooters has 91 restaurants The combination of great food, an outside of the United States in Europe, inviting atmosphere, and our world- South Africa, Russia, Central and famous Hooters Girls is the secret Latin America, Australia, and Asia. recipe for Hooters success. And Just in 2017 alone, Hooters launched we continually evolve, whether it’s restaurants in four new countries, adding new menu items or updating with openings in Lithuania, Spain, the look of our restaurants which Indonesia, and Bolivia. we did with the launch of our new Prototype 4 building in 2013. WHY IS THIS AN EXCITING TIME FOR HOOTERS? WHO ARE YOUR CUSTOMERS? With over 120 commitments for future We have a very diverse customer base franchise development around the AT A GLANCE that includes young and old, male and world, Hooters is poised to rapidly female, children and families. And accelerate its growth. In fact, Hooters has of course, over the years, scores of already increased growth significantly Name of franchise: Hooters Restaurant celebrities have made the trek into with nine new company stores opened Established: 1983 many Hooters restaurants around in 2017, along with 17 new franchise Number of franchised outlets: 229 the world. Our customers choose restaurants. In 2018, Hooters will open Location of units: 30 Countries, including the U.S. to frequent Hooters because of our at least 12 new company stores as well Investment range: $1M-$1.8M for conversions, as 18 new franchise locations throughout $2.8M-$3.4M for Ground Up prototype fun and exciting atmosphere, our (not including land if purchased) high quality and diverse menu, the the world. Minimum required capital: $1.5M liquid, $3M net worth vast selection of cocktails and other Web: www.hooters.com/franchising/ drinks, the impactful AV systems HOW DID IT ALL BEGIN? Contact: (email and/or phone) Mark Whittle, in our new restaurants for sports In 1983 on April fool’s Day, six Chief Development Officer [email protected], viewing, and of course to enjoy the businessmen, known as the “Hooters 770 799 2271 world class hospitality from our Six,” created the concept of Hooters in Hooters Girls. Clearwater, Florida. After finding the

18 globalfranchisemagazine.com perfect Hooters Girl, Lynne Austin, WHICH AREAS DO YOU five or more years of restaurant at a Jose Cuervo bikini contest and a WANT TO EXPAND TO IN experience, and knowledge of the sketch of the logo was completed THE FUTURE? market to be developed. “We want by one of the wives of the Hooters Hooters will continue to expand in its our associates and our franchisees to Six, the concept began to take current markets, but is also excited be passionate about the business and shape. Expectations were so modest to grow new markets as well with the the concept, and to have a desire to be at the time that the simple fact the right franchise partners. Key markets with people,” Whittle says. “This is doors opened was deemed worthy for new franchisee recruitment include a people business and we happen to of a toast. Europe, the United Kingdom, South sell food. Introverts don’t seem to be Since then, millions have been Africa, Australia, China, Canada, New successful, or, if you’re an introvert by ONE OF THE GREAT liberated from the ordinary at this Zealand, Korea, Brazil, Chile, Peru, nature, you need to have the outgoing THINGS ABOUT neighborhood restaurant concept. Puerto Rico, and the Caribbean. sort of people working with you. SELLING THIS Hooters stresses great food and CONCEPT IS THAT beverages, a relaxed atmosphere with WHAT MAKES HOOTERS WHAT IS AN IDEAL SITE YOU NEVER HAVE TO guest-obsessed service, distinctive A GREAT OPPORTUNITY FOR A RESTAURANT? OVERCOME A BRAND- curb appeal, and, of course, the FOR FRANCHISEES? In terms of markets, Whittle says, AWARENESS HURDLE” world-famous Hooters Girls. These There are multiple factors that Hooters is predominantly looking elements combine to make Hooters make Hooters a great franchise at places with populations of at the place for all types of people: opportunity, including our world- least 125,000 with an upper-middle celebrities, sports figures, and anyone renowned brand recognition, income base, a high preponderance who enjoys food and FUN! uniquely differentiated guest of daytime activity and a strong experience, high quality and diverse residential base surrounding the site. WHEN DID YOU START menu with full bar, world-famous In addition, Hooters prefers sites that FRANCHISING? Hooters Girls hospitality, and are within close proximity to regional Although Hooters first opened in compelling unit level economics. shopping, cinemas, high tourist or 1983, the first franchise opened “One of the great things about selling transient areas and/or sports arenas later, in 1986. this concept is that you never have to help drive evening and late night to overcome a brand-awareness traffic. Some of the most successful HOW MANY FRANCHISED hurdle,” says Mark Whittle, the Chief Hooters restaurants are located in the OUTLETS DO YOU HAVE Development Officer at Hooters. hearts of large downtown areas. AND WHERE ARE THEY? “Whether here in the U.S. or abroad, Hooters currently has 229 everyone knows Hooters and most franchise locations, including 138 people have a genuine fondness for HOOTERS FRANCHISE SUPPORT in the United States and 91 in other the brand.” countries. Currently operating in Hooters is proud of its commitment to franchisee 30 countries, Hooters has locations WHAT DO YOU LOOK FOR IN support, and this support covers all aspects of in many key markets around A MULTI-UNIT FRANCHISEE? the business from initial site selection, design and the globe, including restaurants There are a few key traits that construction assistance, operational training, long throughout Europe, South Africa, Hooters looks for in a potential term business development support, and marketing Russia, Australia, China, and North, franchisee candidate, including and menu guidance and support! Central, and South America. strong financial capitalization,

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9 WAYS TO FUND A FOOD FRANCHISE

Whether you are buying a new or existing franchise, there are various way you can fund it. Peter Kootsikas lays out your options

here are two ways you want to throw in an all-cash offer. underwriting and approval for the can engage with a food It is definitely a good way to get a loan. If they are SBA preferred and franchise concept. You can franchisor’s attention in a situation do the underwriting and approval, WORKING WITH buy a franchise from the where you are competing with others it will dramatically speed up the ACCREDITED Tfranchisor and start new, or you can for the same territory. process and allow the bank to be INVESTORS IS buy an existing franchisee out of their flexible in completing the deal. IMPORTANT AS THEY existing business. How you fund the LOANS WILL LIKELY HAVE purchase is the question which must Administration INVESTORS ADDITIONAL CAPITAL be answered. Here are 9 ways to fund a (SBA) loans are the most popular There are always investors and AVAILABLE IF NEEDED. food franchise. loan people will use to buy a food angel groups looking for the THEY COULD ALSO franchise. Most community banks next big investment. If you are HELP IN EXPANDING CASH must submit the loan to the SBA buying into a new and exciting FASTER IF THE Are your pockets full and your bank for approval. The key question you franchise, drumming up interest CONCEPT CATCHES ON accounts stuffed? If you have the must ask a bank is if they are SBA in investor networks could work QUICKLY” flexibility and cash flow you may preferred and if they do their own well. Negotiating a deal will be the key to partnering with investors. Working with accredited investors is important as they will likely have additional capital available if needed. They could also help in expanding faster if the concept catches on quickly.

CROWD SOURCING There has been an explosion over the last few years in the crowd sourcing industry. The key to any crowd sourcing campaign comes down to planning, strategy, and offering. A strong strategic plan will engage your audience in multiple ways. Also, what are you willing to offer in exchange for an investment? It could be a free beer with a $20 donation or you get to cut to ribbon at the grand opening for a $2,000 donation. Get creative with your offerings and pricing to entice people to participate.

SELLER FINANCING If you buy an existing franchisee out, seller financing is one of the highly preferred methods people use. If it

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Funding food franchise _ADVICE.indd 20 31/05/2018 16:21 is an existing business, it will speed up the process of the sale. It will also give the buyer some insurance that the seller will stick around for a smooth transition.

RETIREMENT FUNDS If you were diligent in funding a 401k over the years you now have another way to finance your new business. The first thought many of you may have is why would I do that and pay penalties, taxes or interest? You would do it because you won’t have to. By rolling your 401k into a business purchase you can see many benefits; speed to securing funding, the ability to pay yourself a salary, no need for loans, the business will be funded by pre-taxed earnings, $200,000 per year can be tax deductible retirement savings. These are a few of the many benefits. This is common in the franchise industry and there are existing services available to assist you. It is best to consult with your CPA and/or lawyer to get a full understanding of the processes and rules behind each of these benefits and more.

STORE WITHIN A STORE You may see it and not even think about it. You fill up with gas, go inside to pay and grab some fast food from the chain within the station. excited about the concept or style of million dollars in liquid cash just Negotiating with another local food you are bringing to the city. to get reviewed by a franchisor in business that has space for another one case. Then, there will be cases concept within its current building COMBINATION where the franchisor is just looking can be beneficial to both. Synergy is Get strategic and use a combination for someone who has the will and the key in this concept and without of the above mentioned ways to fund desire to be a franchisee and will it the combination may not work. your franchise. Perhaps you buy an do whatever it takes financially You can cut down rent cost, have existing franchise and get some seller to achieve the ability to make the immediate foot traffic, and you financing. It doesn’t prevent you from purchase. Remember to do your due might even find a partner or using a SBA loan or some retirement diligence to make sure the franchisor investor for current or future funds as well. Maybe you start a new is the right fit for you business endeavors. franchise and go the store within a as well. store route. You could also combine INVESTOR FOOD CREDIT that with investor or crowdsourced Make an offering to investors for funds. You don’t know if it won’t a food credit. Convince 15 people work unless you ask or try. ABOUT THE AUTHOR to invest $10,000 each and offer back $10,000 in food credit at the Pete Kootsikas is the VP of Operations at Food concepts in the franchise restaurant you are opening. If you Proprietors’ Capital Holdings (PCH), a private world can have a big variance in can make it work you have $150,000 equity firm which invests in small businesses and cost from one brand to another. franchise systems. PCH is affiliated with Sunbelt to put towards opening your Requirements will greatly vary from Franchise Re-sales. Pete is a serial entrepreneur business. Investors typically want a pedigreed franchisor giants to the who has grown businesses from startup to piece of the action, but you might be new franchisor on the block with the multiple-million $ concerns. able to attract a group who are just new concept. You might need one

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Funding food franchise _ADVICE.indd 21 31/05/2018 16:21 ADVICE

HOW TO SUCCESSFULLY REPLICATE YOUR RESTAURANT

Good kitchen protocols are one of the factors which will help you successfully replicate your restaurant brand, says Xinyu Zhang, CEO of Yang’s Braised Chicken Rice USA

brand goals with employees. Getting employees to buy into your mission is an important step to creating a cohesive brand experience for guests who visit multiple locations. Our founder, Xiao Lu Yang, built our brand on his childhood memories of cooking with his grandmother. He wanted to replicate the warmth and comfort of those memories for children and families across the world. As the CEO of our U.S. operations, I am devoted to replicating that mission at Yang’s locations in the United States. Our franchisees and our employees buy into this concept, and it helps infuse their daily work with care. With a strong core mission, both our employees and our guests are able to connect emotionally to our brand, no matter if they’re visiting a Yang’s restaurant in China or in Tustin, California.

A DEDICATION TO CREATE RELATIONSHIPS WITH ESTABLISHING TRUSTWORTHY VENDORS QUALITY VENDORS One of the most challenging parts SHOWS YOU’RE t the heart of every in an environment that’s familiar and of delivering a consistent product WILLING TO successful restaurant comforting. New guests should be able and experience is establishing GO THE EXTRA franchise, whether it’s to try food that evokes positive feelings relationships with trustworthy MILE FOR YOUR full service, fast casual or for future visits, making lifelong fans of vendors. Depending on the size of somewhereA in between, is the ability to your brand. FRANCHISEES, your market, you may have nearly NOT ONLY TO MAKE replicate the concept so that customers So how can you ensure that you unlimited options, or alternatively THEM HAPPY BUT get a consistent product no matter create a kitchen routine that delivers a very few options at all – either way, ALSO TO CREATE the location they’re visiting. This consistent product and experience for it’s vital to find the vendor that suits RELATIONSHIPS means everything from the ambiance, customers every time? your needs, even if it means using THAT WILL DELIVER service and décor should be easy to trial-and-error to decide who to A CONSISTENT reproduce quickly and efficiently LIVE OUT YOUR MISSION choose in the long run. At times it PRODUCT THAT in diverse markets. Make sure that your brand’s mission may feel like a delicate balance to GUESTS WILL But nothing needs to be more statement is up to date and reflects find a vendor that works for you – RECOGNIZE consistent than the food. Fans of your your values and service policy. This you have to decide if you want the AND ENJOY” restaurant should be able to visit any is the basis by which you’ll determine cheapest option, or someone who location and taste their favorite dish how to best communicate your delivers on weekends, or someone

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Restaurant Replicate ADVICE.indd 22 31/05/2018 16:33 who will always answer the phone ENHANCE THE EQUIPMENT acquiring, setting up and training on when you call. ACQUISITION PROCESS each piece of equipment. For some, it’s not a big problem to When it comes to acquiring Replicating the ambiance of a pay a little more for the product if the equipment needed to run a restaurant across multiple franchise the service is good and the vendor is restaurant, there are endless options. locations can be a labor-intensive communicative. For others, it’s the Our mentality is to keep it simple process on the front end, but the bottom line that matters most and it’s – so many new pieces of restaurant ultimate payoff is always worth the okay to wait a little longer if it means equipment are one-use, needlessly effort. When guests return again you’re getting the lowest price. complicated or expensive to fix or and again for a familiar sense of There’s rarely a vendor who replace. Because we want to make the comfort and familiarity that meets and exceeds all of your needs our model easy for our franchisees accompanies your consistent and expectations, but you can to replicate in a budget-friendly and product, your bottom line will benefit decide which features of a vendor time-sensitive manner, we suggest alongside your reputation. partnership are non-negotiable developing a sourcing plan for and most important to you and each piece of equipment once you stick with it. establish what is needed to make the That’s one of the reasons restaurant run. ABOUT THE AUTHOR individuals go into franchising – so Make sure your sourcing plan they can take advantage of these includes online resources to Xinyu Zhang, CEO of Yang’s Braised Chicken Rice previously established vendor evaluate several different places USA Group, has helped to grow the brand for 3 years relationships. We’ve found that where equipment can be found for a fair price – that way, if something with international expansion. He successfully brought the best way to show the value the first United States location to Tustin, California in of our franchise opportunity is is on back order, you have another place to go. Create a guide that lists September of 2017 and plans to continue to grow the by showcasing the strong vendor concept across the country. Yang’s Braised Chicken manufacturers, distributors, dealers partnerships we offer to franchisees. Rice serves just their one item menu with three spice and specs for each piece of equipment A dedication to establishing quality levels and has 6,000 locations globally. vendors shows you’re willing to go the along with a timeline and process for extra mile for your franchisees, not only to make them happy but also to create relationships that will deliver a consistent product that guests will recognize and enjoy.

SIMPLIFY YOUR SUPPLY CHAIN Once you’ve established vendor partners with whom you’re comfortable, see where you can consolidate resources. Some restaurants find it efficient to utilize a restaurant supply company instead of employing – and managing – an individual supplier for meat, bread, vegetables, paper goods, condiments, etc. This enhances communication between the two parties, allowing restaurants to share their existing inventory and customer demand. Because of our one-item menu, our supply chain management is much less complicated than other restaurant franchises. We’re able to predict exactly how much of each fresh ingredient we need to have in stock so we always have fresh, never- frozen chicken, farm-fresh vegetables and rice on hand to make our signature braised chicken rice dish. Whatever the format of your menu offerings, finding ways to simplify your supply chain maximize your ability to provide a consistent product across the board.

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Restaurant Replicate ADVICE.indd 23 31/05/2018 16:33 HOO WANTS TO FRANCHISE? Franchising opportunities available in select markets worldwide.

430 locations in 40 states, 29 international markets, and growing World-famous Hooters Girls hospitality Phenomenal worldwide brand recognition Craveable, high-quality menu items & full bar Exciting, inviting and vibrant new prototype Compelling unit level economics

[email protected] 770.951.2040 franchising.hooters.com

The information in this advertisement is not intended to be an oer of franchise to anyone reading it, but is for general purposes only. Oers and sales of a franchise are made only after the delivery and receipt of the Franchise Disclosure Document and in accordance with federal and state laws. © HOA Franchising, LLC. All Rights Reserved. BRAND PROFILE

[ SHISO BURGER ] THE ASIAN BURGER MADE IN GERMANY The burger market has been crying out for something new and Shiso Burger’s Asian-inspired product looks set to conquer the world

he groundbreaking urban guests! Afterwards, your Asia Burger Asia fusion concept Shiso is served in an original dumpling Burger occupies a unique basket. You can finish your meal with position in the European a delicious Asian dessert. Tfranchise-market. The perfect Shiso Burger is an outstanding symbiosis of burgers and Asian food, taste experience that will change your this is something special which you understanding of burgers forever! won’t find on every street corner. It’s a unique, authentic product with an INTERNATIONAL FRANCHISING unmatchable cool factor. Shiso Burger’s vision is to bring Launched in the backyard Asian burgers to you, wherever you of today’s Berlin location as a live. In June 2016, we opened our spontaneous idea, Shiso Burger is second store in Paris and more are in now a popular hotspot for open- preparation, in locations including minded burger lovers from London, Frankfurt and Kuwait. all over the world. Such far-reaching As franchisee of Shiso Burger you popularity inspired the company’s benefit from the exceptional recipes, current mission, which is to bring with a unique advantage over other this trendy burger concept to burger concepts. Furthermore, you people worldwide! gain access to a welcoming store concept and, of course, constant ASIAN BURGER INNOVATION support and concept development Shiso Burger - the groundbreaking + ‘MADE IN GERMANY’ = BEST from the franchisor. urban Asia fusion burger concept OF BOTH WORLDS You love burgers and Asian from Berlin, Germany. Unique, You’re crazy about burgers and love cuisine? You want to offer something beloved, and exceptionally appealing. SHISO BURGER IS AN Asian food? At Shiso Burger you truly special to your guests in an Shiso Burger serves the world with OUTSTANDING TASTE can get both! Shiso Burger is fresh- exceptional ambience? If you have the best of two worlds! EXPERIENCE THAT made burgers refined with the best entrepreneurial spirit and put the WILL CHANGE YOUR ingredients, resulting in exclusive interests of your customers first, then UNDERSTANDING OF Asian creations. Extraordinarily tasty you are the right partner to franchise BURGERS FOREVER!” Wagyu beef is combined with clever Shiso Burger in your country! spices and special sauces and served on exceptional buns. Shiso Burger KEY FIGURES is different yet comfortingly familiar A Shiso Burger store requires about 180 AT A GLANCE at the same time. qm, a location with a good footfall and Name of franchise: Shiso Burger nearby tourist destinations. Ideally, a Established: 2013 FRESHLY MADE IN FRONT OF Shiso Burger location will be found in Number of franchised outlets: 1 (3 in preparation) YOUR EYES trendy neighborhoods and business Location of units: Berlin, Paris, London, Exotic, healthy, tasty – a combination districts, or where those two intersect. Frankfurt, Kuwait which enables Shiso Burger to stand For a Shiso Burger store, you should Investment range: min. 350,000 Euros out from the masses of burger stores expect minimum investment costs Minimum required capital: 350,000 Euros and to attract customers from all over of approximately 350,000 Euro. The URL: http://www.shisoburger.com/ the world. We prepare our food in our monthly franchise fee amounts to Contact: [email protected] open kitchen directly in front of our 5 % of net sales.

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[ GRIMALDI’S ] HOT SLICES OF THE BEST NEW YORK STYLE PIZZA New York style pizza franchise Grimaldi’s already has established locations across the U.S. Now this iconic brand fires up for international expansion

t’s not just Great BEST PIZZA ON THE PLANET A RARE CULINARY OPPORTUNITY New York Pizza We are not arrogant about our We are where we are today because Grimaldi’s doesn’t just mean product. In fact, it is quite the we love what we do. We want to work LIKE OUR FUTURE great pizza. It is the very best opposite. Our executive team, our with those who want to uphold and PARTNERS, WE TAKE INew York Style Pizza in the World. chef, our oven cooks and our wait staff continue our customer-first tradition TREMENDOUS PRIDE And for the first time ever, Grimaldi’s all understand that the Grimaldi’s of culinary excellence. IN EVERY ASPECT franchises are available to markets brand is only as good as our worst Our unique coal-fired pizza OF OUR BUSINESS throughout the world. pizza. And that knowledge drives us restaurant has not only achieved the OPERATIONS, to be great every time. only 5 Star Diamond Award given by RELATIONSHIPS AND OUR STORY It is for this reason, a near The American Academy of Hospitality FULLY UNDERSTAND We have spent the last ten years obsessive drive to be the very best Sciences, recognizing us as the best THE COMMITMENT plus, perfecting a way to replicate FOR OUR CUSTOMERS, that we Pizzeria in the world. IT TAKES TO BECOME the perfect pizza and the perfect are now seeking internationally Our proven concept is made SUCCESSFUL” customer service, no matter positioned, like-minded innovators possible by our commitment to using what city we opened, across the and entrepreneurs who share our only superior-quality ingredients, unique menu offerings, an authentic continental United States. Our vision and commitment to excellence. warehouse – subway themed dedicated leaders and passionate It is with these great influencers restaurant design and flexible staff work endlessly to deliver that we aim to expand the Grimaldi’s approach to developing new markets. the ultimate New York Style brand around the world. Pizza Restaurant, with every new For these reasons, we know Grimaldi’s Pizzeria is uniquely-positioned for opening. No matter what Grimaldi’s WITH PASSION, COMES SUCCESS pizza restaurant you enter – the future growth. In fact, we are looking With 50 successful Grimaldi’s forward to several new locations flavor, the consistency, the service Pizzeria restaurants currently and the environment are all opening in the UAE managed by our operating across the United States, newest partner the LULU-Tables delivered with the ultimate care global expansion is our next logical and impeccable service. Group, the first of which to open doors move. We have created a winning in Dubai in 2018. In other words, Grimaldi’s is strategy that is completely replicable ready for international expansion. Like our future partners, we take and tailored to please customers tremendous pride in every aspect of no matter where we our business operations, relationships break ground. We are and fully understand the commitment AT A GLANCE: the perfect confluence it takes to become successful. That’s of delicious why we are solely interested in seeking pizza, beautiful Name of Franchise: Grimaldi’s Pizzeria out operators with the drive and Established: 1990 surroundings, timely passion to succeed – so that we may Number of franchised outlets: International (1) Over 50 Company service and price do what we do best in providing them Owned in US point. It is this recipe with the essential training and tools to Location of units: USA, UAE( May 2018) for success that puts run a hugely successful and consistent Investment range: 975K-1.75M our dining rooms Grimaldi’s restaurant. If you feel like Minimum required capital: 3-5M at the top of this is you and your organization that Web: www.grimaldispizzeria.com loyal customer we are describing, we could not be Contact: [email protected] lists throughout more excited than having you become our industry. a part of our international family.

26 globalfranchisemagazine.com THE FACTS

Developed through years of family tradition

Over 2 million sold on an annual basis. The famous Grimaldi’s Coal Brick Oven design dates back to the early 1930s, when pizzerias were first founded in New York.

Pizzas are baked to perfection, daily, in our proprietary, coal brick ovens. Because Grimaldi’s believes that the secret to true New York style pizza is in the water, we hired a chemist to analyze and recreate the mineral content and exact composition of Brooklyn’s water source, in order to ensure that the by using only the dough tastes the same in every one of our pizzerias across the globe. freshest ingredients, our own 100+ year-old “secret recipe” pizza United, we will have the common only do so because of cost, or lack sauce, homemade goal of establishing and maintaining of know-how, and primarily for mozzarella cheese our shared Grimaldi’s brand as the convenience - but let’s be clear – and the highest world’s best pizzeria. their decision comes at the expense quality dough of the customer. Our special made from scratch. GRIMALDI’S DOESN’T JUST recipe coal-fired crust stands at It is our passion “FOLLOW” INDUSTRY- the foundation of our position as for pizza coupled BEST PRACTICES America’s undisputed champion of with our passion We have been and will always neighborhood quality pizzerias. for people, that has continue to innovate by setting and By using the methods of the old made us a “must then resetting the bar for culinary Brooklyn New York master pizza- have” for pizza lovers and excellence and service throughout makers, you can and will produce celebrities alike – including our industry. the best pizzas your customers have Frank Sinatra and former Our focus remains serving the ever tasted, unless, of course, they’ve NYC Mayor, Rudy Giuliani. perfect, New York style pizza - made already had the good fortune of MOST AWARD-WINNING the way it was 100 years ago in previously visiting one of our stores PIZZERIA IN THE U.S. Brooklyn, NY – right at the base of the in the US. Every new visitor that iconic Brooklyn Bridge. Our original walks in will immediately appreciate Among the fastest-growing, restaurant still stands today, and the difference in every bite of privately held restaurant brands because of that, we are the only brand Grimaldi’s pizza. They will not only in the country, as ranked by whose recipes and cooking methods are delight in seeing the unique coal Restaurant Business, Grimaldi’s truly and historically authentic. fired oven built as the centerpiece of continues to receive national Gas, wood, electric and hybrid pizza our restaurants, but in watching the media accolades for its unique oven systems used by our competition talented pizza cooks create the pizza concept and quality product. are simply not capable of producing the pies known as the very best this authentic taste that a 100 percent coal world has to offer. 5 Star Diamond Award oven creates. It’s a known fact among American Academy of bakers and chefs worldwide that coal A REPUTATION THAT Hospitality Sciences ovens produce superior tasting breads, SPEAKS FOR ITSELF pastries and pizzas. All one has to do is Across the pizza industry, Grimaldi’s Best Pizza in NY take a bite of a Grimaldi’s pizza to find has garnered more awards than any Zagat Survey out for themselves. other pizzeria in the United States. Competitors using gas, wood, This will soon be the case across the electric and hybrid fuel ovens globe. This has been accomplished OUR VISION & COMMITMENT

At Grimaldi’s, our key ingredients are three simple things:

People Product Service These ingredients are the recipe for our continued success. By combining these ingredients with Grimaldi’s “8 Slices of Culture,” we consistently run the best pizza restaurants in the United States – a growing multi-city team of restaurants where family and friends gather for great food and good times – served up by people who really care about every aspect of their dining experience.

globalfranchisemagazine.com 27 ADVICE

DITCH THE FIXED MENU?

Don’t expect your successful f&b brand to work as well in Seoul as it does in . Menu adjustments can be necessary but how do you get this right – and how far can you go before you damage your brand? Brian Duckett is your guide

nyone who has ever BRAND STANDARDS respective lawyers, a development been involved with The challenges come when the local plan will have been agreed and a IT’S USUALLY A FAR taking their franchise partner becomes the tail that wags management structure put in place. MORE PREFERABLE to another market the dog. It’s easy for that party to The priority now is to get a unit or knowsA that things will be different over-stress problems that are to two open and to operate them as OPTION TO FIND A LOCAL PARTNER there. We’ve all heard the naïve and their advantage to stress, telling the closely as possible to the franchisor’s WITH LOCAL inexperienced say “If it works in franchisor all sorts of reasons why original system, bearing in mind KNOWLEDGE Paris, Texas it will work in Paris, this, that or the other needs to be any glaring changes that became TO HELP WITH France” when the facts are that even changed. Before you know where apparent during the due diligence. PLANNING AND if it does work in Texas it might not you are the products and services IMPLEMENTING THE even work in New York. delivered in that country bear no GREATER REWARD MOVE INTO A Tastes are different, laws are relation to the brand standards In an ideal world, the franchisor NEW MARKET” different, opening hours are which the franchisor is trying to would own and manage these different, wage levels are different, establish on a global basis. Even the pilot operations, taking the risk property costs are different, colours in the logo could change! themselves but possibly creating cultural traditions are different What then is the answer to the the opportunity for even greater even between the individual question “How far do you go?” Not reward when later selling the states in the USA or the member in distance but in changes to the master franchise for a system that countries of the European Union. system. Whilst local tastes and is by then proven to work in the Even within the UK, tastes move preferences are important, let’s market. After all, who knows better more towards sugary and fatty not lose sight of the fact that the how to operate their unique system foods when a brand moves north franchisor may be trying to create than the franchisor? from England into Scotland. Why a new market for their new food, Franchisors rarely have the then would anyone expect them to educating the palates of the local financial or human resources to be the same when the move is to a population and turning them on to afford to do this, so the local partner completely different continent? new culinary experiences. opens and operates the pilots but When planning menu items Depending on the motivation for they should be in very close touch you can throw in the further international expansion, the ideal with the franchisor while doing so. complication of the local availability solution is for the franchisor to be At least one permanent member of of ingredients and the reliability a lot more involved in the set-up of the franchisor’s staff should always of the supply chain. That’s why it’s operations in the overseas market be present so they can personally usually a far more preferable option than they often want. Like it or see what menu items are popular to find a local partner with local not, many fledgling international and what changes need to be tried knowledge to help with planning franchisors are more interested in then accepted or rejected. The and implementing the move into getting an upfront fee than they are additional costs of this need to be a new market. They could be in building a global brand or creating built into the franchise agreement an employee of the franchisor’s an ongoing relationship with the but so be it. subsidiary company or joint venture, local entity. They are not the people Whilst it’s the actual food or they could be a company with a to whom the following comments items that are presumably the management team that becomes are directed. most important elements to the the master franchisee or developer. Having done at least some due consumer, their retail price and Whatever the structure, local diligence with local food and their cost to the operator are also expertise is essential. franchising consultants, and the critical factors that have to be

28 globalfranchisemagazine.com constantly reviewed. In every market there will need to be substitutes for whatever reason. Local presence of franchisor’s staff will ensure that these substitutions are done for the right reasons. Once one or two units have been going for a year or so then all the necessary changes should have become apparent, the system and the operations manual can be ABOUT THE AUTHOR appropriately amended, and full- Brian Duckett is Chairman scale rollout can commence. of The Franchising Centre, As with most things in franchising, Europe’s leading firm of there isn’t a ‘right way’ to adapt a franchising consultants. The system but there is probably a ‘right Franchising Centre co-ordinates way’ for each business. It will take an informal network of franchise longer and cost more to get it right practitioners which has than anyone first thought but if each representation in more than 40 party is themselves adaptable then countries worldwide. He can be the long-term benefits of success will contacted by email at brian@ far outweigh the early delays. thefranchisingcentre.com

globalfranchisemagazine.com 29

Roasting Specialty Coffee from Charlottesville, Virginia Since 1992.

From Bean to Business

Serving discerning guests on three continents.

Hand-roasted, small batch coffee from around the world.

Fresh highest quality baked goods prepared on-site each morning.

Creative and flexible menu solutions from our Executive Chef.

Incomparable brand foundation and standards.

Proven international training and support throughout.

Offering regional and national master franchises.

Open a Greenberry’s Coffee Co. Today! Master Franchising Opportunities Available in Select Markets Worldwide.

Contact: [email protected]

www.greenberrys.com

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