Why the Recipe Works Choose Your Sector Find Your Funding Take Your Brand Abroad Brad Fishman
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FOOD & BEVERAGE Global SPECIAL Franchise WIRE MASTER, REGIONAL AND INTERNATIONAL FRANCHISING FAST CASUALS: WHY THE RECIPE WORKS CHOOSE YOUR SECTOR FIND YOUR FUNDING TAKE YOUR BRAND ABROAD BRAD FISHMAN SUBWAY P6 COYOTE UGLY P14 HOOTERS P18 GRIMALDI’S P26 JOIN OUR ICONIC CALIFORNIA BURGER BRAND! IMPOSSIBLE TO IGNORE FRANCHISE OPPORTUNITIES FOR TOP TIER RESTAURANT OPERATORS Carl’s Jr., the iconic California Burger Brand, is opening in RECENT AUSTRALIAN OPENINGS RANK IN * markets worldwide to phenomenal THE TOP 5 WORLDWIDE FOR CARL’S JR. sales. We are seeking established, NEW OPENINGS IN FRANCE, DENMARK, multi-unit franchise operators for SPAIN, MEXICO, CHILE AND JAPAN HAVE our juicy, premium quality Angus DRAWN IMPRESSIVE CROWDS Beef burgers, Hand-Scooped Ice Cream Shakes, and Hand-Breaded Chicken. CKE ENJOYS A 13% COMPOUND INTERNATIONAL GROWTH RATE** Territories are open for new Area Developer franchises, if you act *Based on Opening Week Sales comparing figures converted to then-current USD quickly. Key targeted markets include the UK, Germany, Australia, **10 year overall int’l unit growth to 2017. A prospective licensee should not rely upon any gross revenue or turnover figures as China, Canada and Brazil. being indicative of the turnover, or likely turnover, that a new or already operating Carl’s Jr. restaurant will achieve. ACT QUICKLY – TERRITORIES ARE IN DEMAND BENJAMIN SIMON MARC MUSHKIN VP FRANCHISE SALES & DEVELOPMENT VP FRANCHISE SALES & DEVELOPMENT EUROPE, MIDDLE EAST, AFRICA AMERICAS, OCEANIA, ASIA +1 404.245.8424 [email protected] +1 305.588.2724 [email protected] ©2018 Carl’s Jr. Restaurants LLC. ©2018 Hardee’s Restaurants LLC. All Rights Reserved. This is not an offer to sell a franchise. Welcome Welcome to a brand new publication from Global Franchise magazine – the Global Franchise Wire. Each digitally published [ CONTENTS ] Wire will focus on one area of international franchising, making the Wires fantastic for 4 WHAT SHOULD YOU DISH those who already know which sector they UP NOW? want to purchase a master franchise in. Why pizza makes a good choice Our first examines one of the most exciting of franchise and tested areas of franchising: Food & 6 PROFILE: SUBWAY Beverage. This sector – with its proven track Global business looks to the future record of success and with the rise in popularity of fast-casual dining – is a very popular area 10 HAPPY MEALS? with master franchisees. So here, we’ve rounded Implications of the joint up all the essential advice you’ll need to find the employer ruling 16 opportunity for you. 14 PROFILE: COYOTE UGLY From the broader subjects of why this area Fast expanding saloon chain seeks is so appetizing for investors, to the finer detail international partners of how to replicate your restaurant brand, we’re 16 IT’S NOT JUST THE FOOD sure there’s something to whet your appetite. Creating an experience to the online generation Tuck in! 18 PROFILE: HOOTERS Ross Ross Gilfillan Fun family restaurant chain expanding now Editor Global Franchise 20 9 WAYS TO FINANCE [email protected] A FOOD FRANCHISE Your funding options appraised ISSN 1744-6988 02 EXPERT 06 EXPERT ADVICE 9 771744 698037 ADVICE * Brand profiles * Brand profi les * Interviews 1366-2295 * UK-based start-ups Industry news Industry trends Making 771366 229039 * * ISSN What 9 Business plans * Franchise directory * Money £3.253.25 JUNE 17 * £3.99Franchise VOLUME 13 ISSUE 2 www.startupbusinessuk.net www.what-franchise.com* SENIOR THE BUSINESS START-UP MAGAZINE SUCCESS STORIES 22 THE RIGHT WAY TO Got what it Ready to MAGAZINE THE BUSINESS START-UP You’re never too old TAKES? to be a franchisee The skills you’ll ROLL MORE BANG need to become The pros and a successful cons of buying a FOR YOUR REPLICATE YOUR RESTAURANT franchisee franchise resale MOVERS BUCKS How to get the most & SHAKERS out of local newspaper Artisan crafted advertising gourmet food meets cutting edge logistics TRAIN TALKING Start with our kitchen protocols to gain SHOP Training and The benefits of a support is the retail franchise bedrock of over starting success from scratch 25 Make Money Proven profit potential Online at Home Joscocare founder offers franchisees three tried and tested revenue streams with Simon Coulson of The Internet Business School 25 PROFILE: SHISO BURGER PAGE SHOUT PAGE FUNDING PAGE HIT THE JUNE PAGE OUTSOURCING PAGE JOIN 400,000 PAGE CHOOSE 11 ABOUT IT 8 YOUR FUTURE 6 HIGH ROAD 32 FOR PROFIT 12 ENTREPRENEURS 16 SUCCESS 2017 How PR can get Expert advice on how to Common myths about 7 top tips to focus your Opportunity knocks in the How informed decisions your brand noticed secure the right deal van-based franchising business strategy Direct Selling sector infl uence your future Fusion fast food 26 PROFILE: GRIMALDI’S New York-style pizza chain 28 DITCH THE FIXED MENU? www.globalfranchisemagazine.com How far should you adjust for foreign tastes? ADVERTISEMENT SALES DIRECTOR EDITOR Mark Forsyth 44 (0)1323 471291 Ross Gilfillan [email protected] [email protected] GROUP ADVERTISEMENT MANAGER ART DIRECTOR Richard Davies 44 (0)1323 471291 Lee Whiteford [email protected] DESIGNERS 18 GROUP ADVERTISING MANAGER Lloyd Oxley, Adam Dan Lodge 44 (0)1206 505951 Barford & Luke Rogers [email protected] CREDIT CONTROL SENIOR ACCOUNTS MANAGER Sue Carr Neal Phillips 44 (0)1323 471291 44 (0)1206 505903 [email protected] PUBLISHER SENIOR ACCOUNTS MANAGER Matthew Tudor Tom Hepton 44 (0)1206 505487 [email protected] ACCOUNT MANAGER Follow us on twitter: Craig Bartlett 44 (0)1323 471291 @globalfranmag [email protected] HEAD OF EDITORIAL (BUSINESS) Fae Gilfillan [email protected] Published by Aceville Publications Ltd The Boatshed, Sovereign Harbour, Eastbourne, East Sussex, BN23 6JH. Printed in England © Aceville Publications Ltd GLOBALFRANCHISEMAGAZINE.COM 3 ADVICE WHAT SHOULD YOU DISH UP NOW? Which food franchise should take a bite into? For Ed Yancey one sector is showing outstanding performance, and it comes with free pepperoni hoosing a sector to sometimes, the answer is simple: do from ingredients and their sources franchise a new business what the numbers say. to the methods by which we receive in can often feel very our pizza. overwhelming – with BIG NUMBERS Cso many options out there, which It’s no secret that pizza is enjoyed INTERNATIONAL GROWTH direction should an entrepreneur worldwide – in fact, the worldwide For franchisors (and franchisees) who choose? For some, the answer is pizza market exceeds $134 billion, want to grow beyond U.S. borders, o! Go! Curry – a fast- easy – restaurants. But even within a number that has grown year over chain pizza restaurants pose a great casual franchise the restaurant franchise industry, year. The United States pizza market opportunity. Across the world, the concept specializing in there are many options. Should you alone rakes in more than $45.1 billion global pizza market is projected to authentic, professionally- go with a trendy idea (poke, falafel, annually and shows no signs of grow in all major regions, including Gmade Japanese comfort food – is acai bowls) or a classic staple slowing down. Additionally, the fast North America, Latin America, aggressively scaling its U.S. franchise (hamburgers, pizza, coffee)? Full- casual segment is the fastest-growing Western Europe, Eastern Europe, the operations. service dining or fast casual? sector of the restaurant industry, Middle East, Africa, Asia Pacific and Having debuted in the U.S. in 2007, Drive through or delivery? projecting 7.5% growth in 2018 Australasia. near Times Square in New York, Go! The opportunities according to a Technomic report. Enhancing a brand’s footprint Go! Curry currently has six locations are endless. But While fast casual pizza has plenty across the world presents an excellent open and operating in New York City of staying power and has no doubt opportunity to grow a brand’s and one in Massachusetts, five of earned a spot in the hearts and reputation to new audience. In fact, which have opened in the past three stomachs of families around the according to PMQ’s Power Report, years alone. Today, the company is world, as a sector it continues to many nations view Western foods specifically targeting the Northeast evolve. Now, more than ever, we’re such as pizza as “status symbols,” and Mid-Atlantic for growth, where seeing innovation like never before – which only helps further growth. there is a surplus of hardworking professionals who are looking for a quick grab-and-go meal option. “Go! Go! Curry provides a substantial, delicious and complete meal in five minutes or less. We started in Tokyo and moved to New York and over the years we’ve taken 4 CUSTOMIZED FOR EVERY PALATE Leading the charge in customization are top-it-yourself pizza spots who have committed to offering a variety of options for consumers across the taste spectrum. And while pizza is less susceptible to the trends that impact fluid dining whims, there’s plenty of room for innovation. Instead of having to settle for a sad, cheese-less pizza topped with raw peppers and onions, more pizzerias are offering robust vegan options including homemade vegan meat alternatives, a rainbow of vegetables and vegan cheese THE WORLDWIDE PIZZA substitutes. The same goes for gluten- MARKET EXCEEDS $134 free and dairy-free diners, as well BILLION. THE UNITED STATES as those with food allergies: there’s PIZZA MARKET ALONE something for everyone. RAKES IN MORE THAN $45.1 BILLION ANNUALLY SOURCING MATTERS AND SHOWS NO SIGNS OF It comes down to believing in the SLOWING DOWN” ingredients served. We’re seeing a greater commitment to showing ORDERING INNOVATION implemented) by pizza franchises consumers that toppings, sauces A study by EMarketer reported that around the world, franchisees have and crusts are sourced responsibly 69% of internet users have ordered more options than ever when it and made fresh as much as possible.