GUIDE TO

THE ARTHUR LEYDIN ARCHIVE

IN THE POWERHOUSE MUSEUM

Jill Chapman 2006 CONTENTS

Biographical Note

Series List

Series Descriptions and Item Lists COLLECTED ARCHIVES BIOGRAPHICAL NOTE

Registration Number: 2003/44/1

Creator: Leydin, Arthur

Arthur Leydin was born on 20 December 1932 in Melbourne's Newmarket/Flemington district and spent the early years of his life there, not far from the Newmarket cattle yards. Educated by nuns at St Brendan's Catholic school in Flemington, Leydin went on to Christian Brothers, South Melbourne, where his drawing talent led to the offer of a scholarship to train as an artist at Prahran Technical College. His parents, however, had other ideas for their 15 year old son. Through friends, they instead arranged for him to embark on a career with the Victorian Railways, starting off as a junior tracer of railway track diagrams at the Railways' head office in Spencer Street.

By 1948, with a half day a week study leave granted by his boss, Leydin had begun attending classes at Melbourne Technical College (later RMIT), under modern artist, Alan Warren, who had joined the college's art department that year. Warren's teaching emphasised the importance of the picture's structure, balance and proportion and Leydin credits him with shaping his thinking on contemporary American and pioneer European design. European schools of design like Bauhaus and Ulm and the work of American designers Lester Beall, Alvin Lustig and Paul Rand - who was best known for his corporate logos - were among Leydin's early influences.Leydin lasted a year with the Railways before finding work with the CSIRO's Rural Division in East Melbourne. The Rural Division was responsible for producing publications with illustrations of livestock in rural areas. Leydin was assistant to a former newspaper illustrator named Kelly, who, preferring to illustrate the rural scenes, would often pass on typographic and cover work to Leydin. One such job was the programme cover for Melbourne's first film festival - the department's head, a film buff, had helped found the festival.

Other early commercial art jobs included drawing designs at a printing plant for food packaging (mainly for Arnotts biscuits) and then designing packaging for Holeproof - a job Leydin initiated - which led to his meeting and showing work to the legendary English born designer, Richard Haughton James. Leydin ended up working for the Briggs and James advertising agency in Latrobe Street which was set up by Haughton James and John Briggs in 1952. He also attended night classes in cast and model drawing at the National Gallery of Victoria Art School under the renowned artist William (Bill) Dargie.

In June1956 Leydin resigned from the agency to attend the Sixth International Design Conference hosted by the Society of Typographic Arts, in Aspen, Colorado. There he saw and met his design heroes - Herbert Bayer, the Austrian born graphic designer, painter, photographer and architect and FHK Henrion, the German born graphic designer responsible for introducing the concept of corporate identity to both Britain and Europe. Design pioneer, Will Burtin, who had fled Nazi Germany with his Jewish wife, was program Chairman of the International Conference.

From Aspen, Leydin headed to New York where Will Burtin offered him an assistant's position in his office of three. Under Burtin's instruction, Leydin would realise Burtin's small scale designs to their final visual size. Leydin, however, was unable to continue his employment in New York due to US immigration laws. Despite Burtin's lobbying on his behalf, Leydin was forced to leave the USA. He moved to Toronto, where he began work as an associate art director for TDF Artists Ltd (principals Russ Taber, Hugh Dulmage and Budd Feheley) art and design studio. By 1958 he was working as an art director with the design firm, Borden Johnson Stessel, again in Toronto, Canada. Here Leydin learnt the technique of pastel rendering.

Leydin returned to Melbourne in 1959, doing freelance work in a private design practice he had set up in a lane off Latrobe Street with illustrator, Wes Walters and illustrator and jazz pianist Verdon Morcom. In 1960 Leydin started 'Dimensions' in St Kilda Road, again with Morcom and Walters, along with illustrator, Bruce Weatherhead and the Polish born photographer, Eric Lang. Lang went on to take a number of photographs of Leydin's design work .

During this period Leydin became involved with ACIAA (the Australian Commercial and Industrial Registration Number: 2003/44/1

Creator: Leydin, Arthur

Artists' Association) becoming Victorian and later Federal President and Fellow. With the assistance of the Victorian Employers' Federation he also initiated an international design conference for business people, which was held in Sydney and Melbourne, with the participation of prominent Chicago designers, Richard (Dick) Latham - product design - and Ralph Eckerstorm - packaging graphics.

Leydin married in Manila in 1966 but due to the current immigration laws had trouble getting his wife admitted to Australia. So he took up Ralph Eckerstrom's offer to join Unimark International's Chicago office as its Vice President and Director of Design where he undertook design projects for the Ford Motor Company and Phillip Morris among others.

Returning to Melbourne in 1968 with his wife, Leydin opened an office in Swanston Street, and although his business thrived his wife suffered from racial problems in her business dealings - in an attempt to overcome this situation Leydin closed his Melbourne office in 1971, moving to Sydney. In the same year Leydin was presented with the Sebel Design Award for Souvenir Design for a wooden jigsaw puzzle with a theme of Australian animals, also taking up an offer to teach design on a casual basis at Randwick Technical College, where he remained until 1975. During this time Leydin's marriage broke down, and his wife returned to Asia.

In 1977 Leydin was invited to become foundation principal lecturer at the new College of Advanced Education, Sydney College of the Arts, where he took on a three year contract as principal lecturer and head of the department of visual communications - this also entailed writing course outlines and appointing academic staff - Leydin also secured degree accreditation for visual communication students.

During this time, Leydin was also a member of Australia Post's Government Stamp Advisory Committee, a post he held for around 10 years. The Committee met once a month at Australia Post headquarters in Melbourne to select stamps to be released or to commission artists and designers to create new stamps. Leydin also designed several stamps, most notably stamps marking the opening of the Sydney Opera House in 1973 and in 1976 Australia's Olympic Games series.

In late 1979 Leydin's career went off on a tangent when he opened a jazz club, GIGS, in Darlinghurst Road, Kings Cross, featuring musicians like Bernie McGann, Dale Barlow, Roger Frampton and Phil Treloar. The club ran for 6 months and by 1980 Leydin had returned to private practice.

By 1982 Leydin had closed his design office and over the next couple of years returned to the hospitality industry, opening a Mexican vegetarian restaurant in Lismore for a year and then taking out the lease on the Thurless Castle hotel in Cleveland Street, Chippendale, a venture plagued by trouble - in 10 months the hotel was broken into 13 times.

Once again Leydin returned to design, opening a one person office in Sydney's William Street - during this time design programmes were developed for Phillip Morris and Greencorp Magnetics, among others.

In the mid 1980s Leydin joined McCann Erikson in Melbourne and, initiating a design subsidiary called Worldmark, Leydin was appointed director/designer.

In 1987, with funding assistance from the Victorian Ministry for the Arts, Leydin initiated and organised the highly successful 'First Asia Pacific Design Conference' in Mildura, attracting local and international delegates and speakers. The success of a second conference in 1989 was marred by a national airline strike, resulting in transport problems and financial loss.

A move to a one person design office in Brisbane in 1989 was followed in 1991 by the opening of his coffee shop, 'Wharf Street Coffee and Teas', inside the Hilton Hotel in Cairns, for which Leydin designed the décor and signage. Leydin sold up in 1993 and has remained living in Cairns. In semi-retirement since 1997, Leydin undertakes the occasional design project. Registration Number: 2003/44/1

Creator: Leydin, Arthur

[Written using biographical information supplied by Arthur Leydin, material in the Arthur Leydin design archive and advice from Graham Rendoth.] COLLECTED ARCHIVES SERIES LIST

Creator: Leydin, Arthur

Reg. Number Series Title Date

2003/44/1-1 Awards, certificates c1960-1981

2003/44/1-2 Miscellaneous correspondence 1956 - 2001

2003/44/1-3 Business cards, letterheads c1966 - 1986

2003/44/1-4 Work References, Job Application, Personal Profiles Jul 1975 - c 2002

2003/44/1-5 Printed Promotional Material c1965 - 2001

2003/44/1-6 Design Work c1950 - 2001

2003/44/1-7 Photographs - personal c1950 - 2000

2003/44/1-8 Photographs - Design Work c1961 - 1993

2003/44/1-9 Manuscripts, transcripts of articles and talks 1960s - 2000

2003/44/1-10 Publications, printed material 1956 - 2001 COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-1

Creators: Leydin, Arthur

Series Title: Awards, certificates

Date Range: c1960-1981

Physical Characteristics:

Description: Awards (14), paper, cardboard, wood, metal, presented to Arthur Leydin by various organisations for his design work, Arthur Leydin, Australia, USA, 1960s - 1981

Awards in the form of certificates and a plaque presented over the years to Arthur Leydin in recognition of his graphic design, exhibition design and souvenir design work.

Arrangement: Chronological

Dimensions:

Box Number: F 1 COLLECTED ARCHIVES ITEM LIST

Series Title: Awards, certificates

Item Number Item Title Box

2003/44/1-1/1 Certificate, laminated paper, conferring Fellow of the F 1 Australian Commercial and Industrial Artists' Association on Arthur Leydin, Australian Commercial and Industrial Artists' Association, Melbourne, c early 1960s

2003/44/1-1/2 Certificate, laminated paper, awarding ACIAA Medal to F 1 Arthur Leydin for work exhibited in the Association's 1963 exhibition, Australian Commercial and Industrial Artists' Association, Melbourne, 1963

2003/44/1-1/3 Certificate, paper, ACIAA Award of Distinctive Merit, to F 1 Arthur Leydin for work exhibited in the Association's 1963 exhibition, Australian Commercial and Industrial Artists' Association, Melbourne, 1963

2003/44/1-1/4 Certificate (2), paper, ACIAA Award for Distinctive Merit, to F 1 Arthur Leydin for Exhibition Design - client 3AW Broadcasting Co Pty Ltd, exhibited in the Association's 1964 exhibition, Australian Commercial and Industrial Artists' Association, Melbourne, 1964

2003/44/1-1/5 Certificate (3), paper, ACIAA Award for Distinctive Merit, to F 1 Arthur Leydin, John Clemenger agency, for Symbol Design - client Koola Foods Pty Ltd, exhibited in the Association's 1964 exhibition, Australian Commercial and Industrial Artists' Association, Melbourne, 1964

2003/44/1-1/6 Certificate, cardboard, First Award, National Packaging F 1 Australia Competition for Consumer Goods, awarded to E.L.Bell Pty Ltd, designer Arthur Leydin - product Toss Wool Shampoo, NPA, Australia, 1964

2003/44/1-1/7 Certificate, cardboard, First Award The National Packaging F 1 Association of Australia Competition for Consumer Goods, awarded to Drug Houses of Australia Ltd, designer Arthur Leydin & Assocs.- product Bicarbonate of Soda, NPA, Australia, 1967

2003/44/1-1/8 Certificate, cardboard, First Award 'ANPAC' National F 1 Packaging Competition for Consumer Goods, awarded to Tarax Canners Pty Ltd, designer Arthur Leydin & Assocs - product Soda Water Can, NPA, Australia, 1969

2003/44/1-1/9 Award, Typo Mundus 20, paper mounted on cardboard, F 1 International Center for the Typographic Arts, USA, c 1960s

Certificate of Merit awarded to Arthur Leydin for an outstanding contribution to the development of the typographic arts of the twentieth century. Leydin entered one piece, a wedding invitation.There is a fair bit of foxing on the certificate. Item Number Item Title Box

2003/44/1-1/10 Certificate, paper, certifying Arthur Leydin had completed the F 1 Dale Carnegie Course in Effective Speaking and Human Relations, Dale Carnegie & Assocs. Inc, USA, 22 Mar 1971

2003/44/1-1/11 Certificate, paper mounted on cardboard, 1971 Sebel Design F 1 Award, 'Award for Souvenir Design' awarded to Arthur Leydin for his Australian Animal Puzzle design, Sebel Ltd, Australia, 1971

See also 2003/44/1-6/9 for the wooden Australian Animal Puzzle designed by Leydin which won the 1971 Sebel Design Award.

2003/44/1-1/12 Award, wood, metal, with the wording 'Award of Excellence for 2 the Creative Use of Paper presented to Arthur Leydin and Assoc Pty Ltd, This recognition is given for superior achievement in 1972 for advancement of the graphic arts, The Beckett Paper Company, Hamilton, Ohio', Arthur Leydin, USA, 1972

2003/44/1-1/13 Certificate, paper, Highly Commended Golden Nib Awards F 1 1980, presented to Arthur Leydin, Australia, 1980

2003/44/1-1/14 Printed page, paper, with photographs of 1981 Caxton Awards F 1 Seminar participants (including Arthur Leydin), listing the titles and the times of their talks, Australia, 18 Oct 1981 COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-2

Creators: Leydin, Arthur

Series Title: Miscellaneous correspondence

Date Range: 1956 - 2001

Physical Characteristics: Manuscript and typescript documents

Description: Correspondence (16), paper, Arthur Leydin, Australia, USA, 1956-2007

This is random correspondence accumulated by Arthur Leydin. The letters are between Arthur Leydin and organisations or individuals concerning design events, commissions in which Leydin was involved or his design career in general.

Arrangement: Chronological

Dimensions:

Box Number: 2 COLLECTED ARCHIVES ITEM LIST

Series Title: Miscellaneous correspondence

Item Number Item Title Box

2003/44/1-2/1 Letter from Arthur Leydin to William Shaunessy, District 2 Director, Immigration and Naturalization Services, appealing against the decision not to extend his U.S. visa, Arthur Leydin, New York, 16 Oct 1956

2003/44/1-2/2 Letter to William Shaunessy, District Director, Immigration 2 and Naturalization Services, appealing against the decision not to extend Arthur Leydin's U.S. visa, Will Burtin, New York, 20 Sep 1956

2003/44/1-2/3 Letter to Arthur Leydin inviting him to be a speaker at The 2 Tasmanian School of Art's "Art Forum", Udo Sellbach, head of Art School, Hobart, 5 Aug 1974

2003/44/1-2/4 Letter to Arthur Leydin offering advice re teaching at art 2 school and referring to an enclosed letter (missing) which was possibly a work reference for Leydin, Jay Doblin, Chicago, 11 Jul 1975

2003/44/1-2/5 Letter (handdelivered) inviting Arthur Leydin and his hostess 2 to a gathering at their home as part of the 'icograda' (international council of graphic design councils) Chicago Conference, Con and Sharon Kovacks, Chicago, 3 Aug 1978

2003/44/1-2/6 Letter to Arthur Leydin responding to Leydin's acceptance of 2 an invitation to speak at the 1981 Caxton Awards Seminar at Noosa, Bryce Courtenay, Caxton Committee Australia, Sydney, 22 Jul 1981

2003/44/1-2/7 Letter to Arthur Leydin providing him with a programme and 2 other details re his upcoming attendance at the 1981 Caxton Award Seminar where he was to be a guest speaker, Celia Jarvis, Sydney, 8 Sep 1981

2003/44/1-2/8 Letter of thanks to Arthur Leydin for being a Caxton Award 2 Seminar speaker and presenting him with a Caxton tie, Harry Hughes, Chairman, Caxton Committee Australia, Sydney, c Oct 1981

2003/44/1-2/9 Letter to Arthur Leydin on John Clemenger Pty Ltd letterhead 2 from Michael Drummond, Melbourne, 2 Mar 1982

2003/44/1-2/10 Copy of letter on World Mark letterhead sent to Australian 2 Paper Mills, submitting details re the AMCOR corporate identification programme, Arthur Leydin Executive Design Director, Worldmark, Melbourne, 17 Oct 1985

2003/44/1-2/11 Copy of letter sent to Repco Corporation Ltd, submitting 2 details re the Ariadne corporate identification programme, Arthur Leydin Managing Director/Design Director, Arthur Leydin & Assocs Pty Ltd, 5 May 1986 Item Number Item Title Box

2003/44/1-2/12 Application form for the 'Looking Good', Public Relations 2 Institute of Australia (Vic), workshop in which Arthur Leydin is listed to speak on design, with a handwritten note to Leydin from Frank, Melbourne, c May 1986

2003/44/1-2/13 Letter (first page only) sent to Arthur Leydin, reminiscing 2 about time spent in Australia during the First Asia Pacific Design Conference, Larry Klein, ?USA, 25 Oct 1988

2003/44/1-2/14 Letter from Peter Denham to Arthur Leydin re Leydin's 2 exhibition proposal, Peter Denham, Cairns Regional Gallery, Cairns, 28 Mar 1996

2003/44/1-2/15 Card to Arthur Leydin from a design student thanking him for 2 allowing her to spend a day with him while he was supervising a design project, Zoe Collins, Brisbane, 25 Nov 2001

2003/44/1-2/16 Letter from Peter Clemenger to Arthur Leydin re Leydin's 2 book project proposal, Peter Clemenger, Cairns Regional Gallery, Cairns, 1 May 2007

The proposed book on 'Icon designers of Australia 1960-89', was submitted to Melbourne University Press for consideration in 2005 and then rejected in 2007. Peter Clemenger had been going to sponsor preparation of the final art for the book, which was going to cover the areas of photography, architecture, fashion, product and graphic. COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-3

Creators: Leydin, Arthur

Series Title: Business cards, letterheads

Date Range: c1966 - 1986

Physical Characteristics: Printed cards and documents

Description: Letterheads and business cards (7), paper, cardboard, Arthur Leydin, Australia, USA, c1966-1986

These are company letterheads and business cards, most of which were designed and used by Arthur Leydin throughout the course of his career.

Arrangement: Chronological

Dimensions:

Box Number: 2 COLLECTED ARCHIVES ITEM LIST

Series Title: Business cards, letterheads

Item Number Item Title Box

2003/44/1-3/1 Business card, Arthur Leydin, Vice President, Unimark 2 International, corporation for design and marketing, Chicago, c1966 - 1968

2003/44/1-3/2 Business cards (2), attached to a backing card, Unimark 2 International, corporation for design and marketing, Chicago c1966 - 1968

2003/44/1-3/2/1 Business card, Arthur Leydin, Vice President, Unimark 2 International, corporation for design and marketing, Chicago c. 1966 - 1968

2003/44/1-3/2/2 Business card, Ralph E. Eckerstrom, President, Unimark 2 International, corporation for design and marketing, Chicago c1966 - 1968

2003/44/1-3/3 Business card, Arthur Leydin, Principal Lecturer, Sydney 2 College of the Arts, Arthur Leydin, North Sydney, c1975 - 1979

2003/44/1-3/4 Business card, The Design Office of Arthur Leydin, Arthur 2 Leydin, Brisbane, 1989

2003/44/1-3/5 Letterhead, paper, Arthur Leydin & Associates Pty Ltd, 2 Professional Design Services, William St, Kings Cross, Arthur Leydin, Sydney, mid - late 1970s

2003/44/1-3/6 Letterhead, (2), paper, Worldmark Corporate Communications 2 International, St Kilda Road, Melbourne, c mid 1980s.

In the mid 80s Arthur Leydin returned to Melbourne, joining McCann Erikson, where he initiated a design subsidiary which he called Worldmark - Leydin was appointed director/designer. Worldmark undertook a number of branding projects including GMH, Amcor and Bonlac Foods.

2003/44/1-3/7 Letterhead, (2), paper, Arthur Leydin & Associates, Balaclava 2 Road, Caulfield, Melbourne, c 1986 COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-4

Creators: Leydin, Arthur

Series Title: Work References, Job Application, Personal Profiles

Date Range: Jul 1975 - c 2002

Physical Characteristics: Manuscript and typescript documents

Description: Work references, a job application and personal profiles (9), relating to Arthur Leydin's career, paper, written by Arthur Leydin or his business associates, Arthur Leydin, Australia, USA, Jul 1975 - c 2002

Arrangement: Chronological

Dimensions:

Box Number: 2 COLLECTED ARCHIVES ITEM LIST

Series Title: Work References, Job Application, Personal Profiles

Item Number Item Title Box

2003/44/1-4/1 Work reference (1+1 photocopy) for Arthur Leydin written by 2 J.J.O'Brien, Managing Director, P.T. Philip Morris Indonesia, Jakarta, Jul 1975

2003/44/1-4/2 Work reference for Arthur Leydin written by Peter Saphin, 2 Secretary, Sydney College of the Arts, Sydney, Jan 1981

2003/44/1-4/3 Statement of service for Arthur Leydin written by Peter 2 Saphin, Secretary, Sydney College of the Arts, Sydney, Jan 1981

2003/44/1-4/4 Work reference (2 photocopies) for Arthur Leydin written by 2 Sandra Martin, Head of Student Administration, Sydney College of the Arts, Sydney, Aug 1983

2003/44/1-4/5 Written application by Arthur Leydin for the position of 2 Principal lecturer, paper, plastic, Sydney College of the Arts, Arthur Leydin, Jul 1975

Leydin was appointed Principal Lecturer in Visual Communication, Sydney College of the Arts, holding the position from 3 November 1975 to 29 June 1979, when he resigned.

2003/44/1-4/6 Professional profile of Arthur Leydin, (photocopy), titled 2 'Profile: Arthur Leydin', on Arthur Leydin and Assocs. letterhead, Arthur Leydin, Sydney, c 1978

The profile details Leydin's professional experience, guest lectures undertaken, committee membership, awards received and a list of corporate clients,

2003/44/1-4/7 Professional profile (1 + 1 photocopy) of Arthur Leydin, typed 2 on MADC, Melbourne Art Directors' Club, letterhead, Arthur Leydin, Melbourne, c1985

2003/44/1-4/8 Typescript professional profile of Arthur Leydin titled 'Profile: 2 Arthur Leydin Born 1932', paper, Arthur Leydin, Cairns, 1990s

The profile details Leydin's design career,

2003/44/1-4/9 Handwritten professional profile of Arthur Leydin titled 2 'Arthur Leydin b.1932', paper, Arthur Leydin, Cairns, c 2002

The profile lists a number of dates between 1947 and 1997 next to which are notes, mainly about Leydin's career, but also concerning his personal life. COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-5

Creators: Leydin, Arthur

Series Title: Printed Promotional Material

Date Range: c1965 - 2001

Physical Characteristics: Printed documents

Description: Printed promotional material (14), paper, cardboard, designed by Arthur Leydin for use with potential clients, Australia, c 1965 - 2001

Leydin's promotional material is in the form of booklets, printed documents, flyers and posters and often shows examples of his corporate logos.

Arrangement: Chronological

Dimensions:

Box Number: 2 COLLECTED ARCHIVES ITEM LIST

Series Title: Printed Promotional Material

Item Number Item Title Box

2003/44/1-5/1 Printed promotional booklet (3) titled 'Trademarks', designed 2 by Arthur Leydin, Melbourne, c 1965

Leydin's first promotional piece, 'Trademarks', features trademarks designed for industry by Arthur Leydin between 1961 and 1965. Two of the booklets are sealed in envelopes.

2003/44/1-5/2 Printed promotional folder containing loose pages, white 2 cardboard, paper, with the title, 'Arthur Leydin Graphic design for industry Packaging Consultant art direction', Arthur Leydin, Melbourne, early 1960s

Loose pages inside the folder feature photographs of Leydin's corporate designs, including those for the International Congress on Human Relations, Peters Foods Pty Ltd, Buttercup, Rocla Industries Ltd and Drug Houses of Australia Ltd.

2003/44/1-5/3 Printed promotional folder, red cardboard cover, with the 2 heading 'Signatures', Arthur Leydin & Associates Pty Ltd, Swanston St , Melbourne, c late 1960s

The folder contains a number of marketing signatures developed by Leydin, including those for Comalco and Cottee's.

2003/44/1-5/4 Folder, yellow cardboard, with the printed heading, 'Arthur 2 Leydin and Associates Pty Ltd', Sydney, c1970s

The firm's business address is on the folder's inside flap. This type of folder would probably have been used for holding promotional material to be presented to potential clients or for issuing completed design work to clients.

2003/44/1-5/5 Promotional page (2) for Arthur Leydin and Associates Pty 2 Ltd, paper, Arthur Leydin, Sydney, c1970s

Printed on the page are a list of 'clients for whom commissions have been completed' and the services provided by the company.

2003/44/1-5/6 Printed promotional page for Arthur Leydin & Associates Pty 2 Ltd, paper, headed 'Corporate mark and design development', Arthur Leydin, Sydney, 1970s

Printed on the page are logos created by Leydin, a list of the clients to whom these logos belong and the dates they were developed. Item Number Item Title Box

2003/44/1-5/7 Printed promotional page (2) for Arthur Leydin & Associates 2 Pty Ltd, paper, Arthur Leydin & Associates Pty Ltd, Sydney, 1970s

The page, headed 'Client' 'Project' 'Arthur Leydin & Associates Pty Ltd', has the logo Leydin created for the Victorian Employers Federation for the International congress on human relations 1964.

2003/44/1-5/8 Printed promotional page (2) for Arthur Leydin & Associates 2 Pty Ltd, paper, Arthur Leydin & Associates Pty Ltd, Sydney, 1970s

The page, headed 'Client' 'Project' 'Arthur Leydin & Associates Pty Ltd', features a photograph of the Comalco Sculpture Award 1970 exhibit Leydin created for Comalco Limited Melbourne.

2003/44/1-5/9 Printed promotional page, paper, Arthur Leydin & Associates 2 Pty Ltd, Sydney, 1970s

On the page, headed 'Arthur Leydin & Associates Pty Ltd', is a photograph and a biographical note about staff member, Jakki Gee.

2003/44/1-5/10 Printed promotional page (2) for Arthur Leydin/Design Sense, 2 paper, featuring a photograph of the Bonlac Foods premises in Shepparton, Arthur Leydin/Design Sense, Melbourne, c 1985

The page features a photograph of the Bonlac Foods premises in Shepparton.The logos Leydin created for Repco Corporation, Bonlac Foods Limited, Greencorp Magnetics and the National Bank are at the bottom of the page On a Post-It note attached to one of the pages Leydin identifies it as an advertisement for a magazine/book.

2003/44/1-5/11 Set of printed promotional pages (3) for Arthur Leydin, paper, 2 Arthur Leydin, Australia, c 1980s

2003/44/1-5/11/1 Printed page with a photograph of Arthur Leydin on a pale 2 yellow background, Arthur Leydin, Australia, c 1980s

Below his photograph are quotes from Leydin reflecting his philosophy on design and designers.

2003/44/1-5/11/2 Printed page (3) with a pale yellow rectangle and the image of 2 a fingerprint, Arthur Leydin, Australia, c 1980s

On the page is printed background information about Leydin's career and reputation in graphic design and the image of a fingerprint. Item Number Item Title Box

2003/44/1-5/11/3 Printed page with wording on a pale yellow background, 2 Arthur Leydin, Australia, c 1980s

Information on the page outlines design services offered by Arthur Leydin, with his areas of expertise.

2003/44/1-5/12 Printed flyer, paper, promoting Arthur Leydin's exhibition, 2 Cairns Regional Gallery, Cairns, April 1996

The exhibition was titled 'beautiful one day...', and was held in May-June 1996. The flyer appears to have been designed by Leydin.

2003/44/1-5/13 Promotional poster (2), paper, Arthur Leydin, Cairns, 2001 F 3

The poster features a central collage of examples of design work created by Arthur Leydin over the years. Beneath the central collage is a list of corporate clients, a photograph of Leydin and his signature. To the left of the poster is a promotional blurb about Leydin with his contact details - in each corner of the poster is a Leydin graphic.

2003/44/1-5/14 Series of promotional posters (2), paper, Arthur Leydin, F 3 Cairns, 2001

2003/44/1-5/14/1 Promotional poster, paper, designed by Arthur Leydin, Cairns, F 3 2001

On one side of the poster is a large 'F' and 1901-2001 (alluding to Leydon's recent 'Words of Federation' commission) beneath which is a photograph of Leydin and a summary of his work experience and contact details. On the other side of the poster is a photograph of Leydin with a promotional blurb and a Leydin graphic with the caption 'I'm writing to tell yo...'

2003/44/1-5/14/2 Promotional poster, paper, designed by Arthur Leydin, Cairns, F 3 2001

On one side of the poster is a large 'F' and 1901-2001 (alluding to Leydon's recent 'Words of Federation' commission) beneath which is a photograph of Leydin and a summary of his work experience and contact details. On the other side of the poster is a photograph of Leydin with a promotional blurb and a Leydin graphic with the caption 'good ideas take wings and fly', COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-6

Creators: Leydin, Arthur

Series Title: Design Work

Date Range: c1950 - 2001

Physical Characteristics: Printed documents, published material in the form of booklets and stamps, albums, plastic carrier bags

Description: Printed and published material (38), paper, cardboard, vinyl, plastic, wood, metal, designed by Arthur Leydin, Australia, c early 1950s - 2001

Examples of design work created by Arthur Leydin throughout the course of his career, taking the form of material commissioned by corporate clients, designwork for Australia Post stamps and first day covers, and projects, such as the Asia/Pacific Design Conferences, initiated by Leydin. Further examples of Leydin's design work can be seen in 2003/44/1-8 Photographs - Design work

Arrangement: Chronological

Dimensions:

Box Number: Boxes 1-2, F2,F4 COLLECTED ARCHIVES ITEM LIST

Series Title: Design Work

Item Number Item Title Box

2003/44/1-6/1 Logo (3) for Swann Insurance Limited, paper, developed by F 2 Arthur Leydin, Melbourne, early 1950s

2003/44/1-6/1/1 Design, paper, logo for Swann Insurance Limited developed by F 2 Arthur Leydin, Melbourne, early 1950s

The Swann Insurance Limited logo, an image of a white swan on a black background, appears here to be either an original or a draft design - there are white spots on the swan where the design has been touched up.

2003/44/1-6/1/2 Design, paper, photocopy, small image of a black swan on a F 2 white background, Swann Insurance Limited logo developed by Arthur Leydin, Melbourne, early 1950s

2003/44/1-6/1/3 Small poster, laminated cardboard, with the logo for Swann F 2 Insurance developed by Arthur Leydin, Arthur Leydin, Melbourne, early 1950s

The logo is an image of a white swan on a black background.There is a promotional blurb for Swann Insurance Limited in the bottom right corner of the poster.

2003/44/1-6/2 Poster, laminated cardboard, for Stele boutique, with a logo F 2 incorporating the word 'Stele' on a blue background, designed by Arthur Leydin, Australia, undated

2003/44/1-6/3 Carton (2), cardboard, for Buttercup Californian Recipe Ice F 2 Cream, designed by Arthur Leydin, Melbourne, 1963

The carton, designed by Leydin for Koola Foods (Vic) Pty Ltd through the John Clemenger Agency, appears to be the design that won Leydin the 1964 ACIAA Award for Distinctive merit for symbol design.

2003/44/1-6/4 Notice (2), cardboard, cotton thread, black print on a white F 2 background, designed by Arthur Leydin, Melbourne, c 1964

The notice was commissioned by Radio Melbourne 3AW to announce the station's new telephone number.In the middle of the notice is a square in which there are rows of pin pricks symbolising a switchboard. White cotton thread has been threaded through four of the holes making an assymetrical cross. Item Number Item Title Box

2003/44/1-6/5 Printed promotional booklet (2), cardboard, paper, titled F 2 'metamorphosis', Sellotape (Australia) Limited, Melbourne, 1965

The booklet was produced to announce Sellotape (Australia) Limited's new trade symbol, which was designed by Arthur Leydin of Unimark International, Melbourne.

2003/44/1-6/6 Printed booklet, paper, cardboard, titled 'IDCA 1966/67', Box 2 Industrial Design Council of Australia Annual Report 1966/67, designed by Arthur Leydin and Darrel Waddell, Melbourne, 1967

2003/44/1-6/7 Printed booklet, paper, titled 'Sculpture for Architectural Box 2 Environments The Comalco Invitation Award for Sculpture in Aluminium', designed by Arthur Leydin & Assoc. Pty Ltd, Melbourne 1968

Features photographs and descriptions of the entries from the 5 invited sculptors.

2003/44/1-6/8 Printed brochure, cardboard, paper, titled 'The National Bank F 2 of Australasia Limited, Graduate Careers in banking, 1968-69', designed by Arthur Leydin, Melbourne, 1968

2003/44/1-6/9 Australian animal jigsaw puzzle (6 piece) and box, prototype, Box 2 wood, paint, foam, metal, 1971 Sebel Design Award winner, designed by Arthur Leydin, Sydney, c1970

The jigsaw puzzle is in a wooden presentation box secured by metal screws and numbered '1168'. The plywood puzzle, painted in orange and black gloss enamel, has a theme of Australian animals - kangaroo, penguin, seal, platypus, koala and baby koala .This prototype design was entered in, and won, the 1971 Sebel Design Award for Souvenir Design. See also 2003/44/1-1/11 for Leydin's award certificate.

2003/44/1-6/10 Designwork for Australia Post (15) in the form of first day Box 1 covers, stamps, and Australia Post presentation stamp albums, Australia Post, Australia, c 1971 - 1976

Arthur Leydin worked for Australia Post in a number of capacities :- as an artist and designer of stamps and first day covers and as a member of The Stamp Advisory Committee in which role he was partly responsible for selecting stamps to be released or commissioning artists and designers to create new stamps. Item Number Item Title Box

2003/44/1-6/10/1 Special First Day Cover and stamp, postmarked, Box 1 commemorating the centenary of the Sydney Stock Exchange, Australia, 5 May 1971

The Sydney Stock Exchange stamp was designed by Richard (Ricci) Eaton. The envelope is addressed to D.S.Annand ie. Douglas Annand. Arthur Leydin has sticky taped an explanatory note to the envelope, which has been opened. This is not an Australia Post cover.

2003/44/1-6/10/2 Official Post Office Cover, postmarked, Metric Conversion Box 1 'Norm' series, designed by Weatherhead and Alex Stitt, with four stamps, Australia Post, Sydney, 7 Mar 1973

2003/44/1-6/10/3 Official Post Office Cover, postmarked, Architecture series, Box 1 designed by Arthur Leydin, with four stamps also designed by Leydin, Australia Post, Sydney, 17 Oct 1973

2003/44/1-6/10/4 Official Post Office Cover, postmarked, Architecture series, Box 1 featuring the Sydney Opera House, with the Sydney Opera House stamp, both designed by Arthur Leydin, Australia Post, Sydney, 17 Oct 1973

2003/44/1-6/10/5 Official Post Office Cover, Architecture series, featuring a Box 1 sketch of the Sydney Opera House with an accompanying Sydney Opera House stamp (loose) both designed by Leydin, Australia Post, Sydney, Oct 1973

The date of issue was 17 Oct 1973.

2003/44/1-6/10/6 Official Post Office Cover, Sports series, designed by Arthur Box 1 Leydin, with stamps (7) illustrated by Wendy Tamlyn and Arthur Leydin, Australia Post, Sydney, Oct 1973

An explanatory note about the cover and stamps in Leydin's writing is attached to the cover.

2003/44/1-6/10/7 Official Post Office Cover (2), Sports series, designed by Arthur Box 1 Leydin, with stamps (7) illustrated by Wendy Tamlyn and Arthur Leydin, Australia Post, Sydney, Oct 1973

An explanatory note about the cover and stamps in Leydin's writing is attached to the cover.

2003/44/1-6/10/8 Official Post Office Cover, 1976 Olympics series, with stamps Box 1 (4) and cover designed by Arthur Leydin, Australia Post, Sydney, 14 Jul 1976

2003/44/1-6/10/9 Official Post Office Cover, 1976 Olympics series, designed by Box 1 Arthur Leydin, Australia Post, Sydney, Jul 1976

The cover is sealed but unused. Item Number Item Title Box

2003/44/1-6/10/10 Australia Post presentation card titled 'Australian Box 1 Architecture Series' with a plastic sleeve containing the series' 50 cent stamp designed by Arthur Leydin, Australia Post, Australia, Oct 1973

On the front of the card is printed information about the stamp series and on the reverse a plastic sleeve containing the series' 50 cent stamp (depicting St James Church in Sydney) designed by Leydin.

2003/44/1-6/10/11 Set of Australian stamps (6) in an Australia Post presentation Box 1 envelope titled 'Famous Women', Australia Post, Sydney, 1975

Commissioned by Arthur Leydin in his capacity as a member of the Stamp Advisory Committee, the Australian Women series of stamps illustrated by Des O'Brien features portraits of Truganini, Edith Cowan, Louisa Lawson, Constance Stone, Henry Handel Richardson and Catherine Spence.

2003/44/1-6/10/12 Dark blue spiral-bound Australia Post presentation stamp Box 1 album, paper, plastic, vinyl, Australia Post, Australia, 1971-1972

The album, containing Australian stamps released in 1971 and 1972, features Australia's coat of arms in gold on the cover.Explanatory notes in Arthur Leydin's handwriting identifying the designers of some stamps, have been stickytaped to several pages. The album was probably presented to Arthur Leydin in his capacity as a member of Australia Post's Stamp Advisory Committee. A number of signatures on the album's back page are possibly those of fellow Stamp Advisory Committee members.

2003/44/1-6/10/13 Small dark blue Australia Post presentation stamp album, Box 1 paper, plastic, vinyl, Australia Post, Australia, 1973

The album, with Australia's coat of arms in gold on the cover, contains Australian and Australian Antarctic Territory stamps released in 1973. A note attached to the album in Arthur Leydin's handwriting reads 'presented to members of Stamp Advisory Committee sometimes'.

2003/44/1-6/10/14 Small turquoise coloured Australia Post presentation stamp Box 1 album, paper, plastic, vinyl, Australia Post, Australia, 1975

The album, with Australia's coat of arms in gold on the cover, contains Australian stamps released in 1975. It was probably presented to Arthur Leydin in his capacity as a member of Australia Post's Stamp Advisory Committee. Item Number Item Title Box

2003/44/1-6/10/15 Airmail envelope, with postmarked stamps, Arthur Leydin, Box 1 Sydney, 1975

The envelope, originally sent from Sydney to Arthur Leydin in Chicago, was redirected to his Sydney address, and has been opened. Two Australian stamps, titled 'brushtail possum' and 'Science Education', are on the envelope. A label in Arthur Leydin's handwriting identifying the artist for the 'science stamp', has been stickytaped to the envelope.

2003/44/1-6/10/16 Envelope posted to George Reid, Arthur Leydin, Sydney, 1977 Box 1

Stuck on the envelope are two Australian stamps - of a star sapphire and a cyclist (1976 Olympics series). Arthur Leydin designed the Olympic stamp.

2003/44/1-6/11 Newsletter, paper, titled 'Comalco Project 5500 February 1971 Box 2 Newsletter 1', designed by Arthur Leydin & Associates Pty Ltd, Sydney, 1971

2003/44/1-6/12 Foldout invitation, cardboard, from HW Crouch Pty Ltd, F 2 designed by Arthur Leydin, Sydney, 1974

The invitation from HW Crouch Pty Ltd, White Motor Corporation Australia Pty Ltd, invited recipients 'to talk trucks' and view the range of White equipment over food and drinks,

2003/44/1-6/13 Large format printed envelope titled 'Bienal Australia Sao Box 2 Paulo' (2), containing illustrated portfolios, paper, designed by Arthur Leydin & Associates, Sydney,1975

The illustrated foldout portfolios document the work of Australia's two representative artists at the 1975 Bienal, George Baldessin and Imants Tillers.

2003/44/1-6/14 Yearbook, paper, cardboard, titled 'Volute 1976 Year One Box 2 Sydney College of the Arts', Sydney College of the Arts, Sydney, 1976

The yearbook contains artwork and articles by students and staff (including Leydin) and was designed by Arthur Leydin,

2003/44/1-6/15 Original artwork (5 pages), paper, titled 'Rundle Mall F 2 Sculpture', Arthur Leydin, Australia, c 1980s

This was a response to a sculpture design competition held several years after the Mall's opening in 1976 (at which time Bert Flugelman was commissioned by Adelaide City Council to create a sculpture for Rundle Mall). As far as Leydin recalled none of the entries in this later competition was ever constructed. Item Number Item Title Box

2003/44/1-6/16 Printed poster, paper, showing Metal Manufactures Limited's F 3 new logo, designed by Arthur Leydin & Associates Pty Ltd, Sydney, 1970s

On the poster are signwriting specifications for the logo's colour, wording and dimensions.

2003/44/1-6/17 Publication (2), paper, titled "Ute'One", Vol 1 No1 Winter Issue Box 2 1978 designed by Arthur Leydin, Sydney College of the Arts, Sydney, 1978

Design articles are by Arthur Leydin with illustrations by Leydin and other members of the college's Visual Communications Department. There was only one issue of the journal.

2003/44/1-6/18 Magazine titled 'Australian Posters MAG' with enclosures (3), Box 2 cardboard, paper, designed and edited by Arthur Leydin, Sydney, 1980

2003/44/1-6/18/1 Magazine titled 'Australian Posters MAG 80/1', cardboard, paper, designed and edited by Arthur Leydin, Sydney, 1980

The first issue of 'MAG', which was free, was intended to be an introductory issue - following editions were to be purchased through subscription. The magazine was aimed at art directors, designers and 'creative advertising persons'.

2003/44/1-6/18/2 Publication insert titled 'Changing Design Values', yellow paper, designed by Arthur Leydin, Sydney, 1980

From the journal, 'Australian Posters/Mag./80/1' the insert contains the edited transcript of a talk by Arthur Leydin given to delegates of the Industrial Design Council of Australia in March 1980,

2003/44/1-6/18/3 Poster, paper, insert from the journal, 'Australian Posters Mag 80/1', Arthur Leydin, Sydney, 1980

The insert includes an illustrated article titled 'The wonderful world of Account Managers' by Melbourne marketing consultant, Kevin Luscombe, illustration by Arthur Leydin.

2003/44/1-6/18/4 Poster, folded paper, insert from the journal, 'Australian Posters Mag 80/1', Arthur Leydin, Sydney, 1980

The insert contains an illustrated article titled 'No Beetroot...it stains The trousers' by Richard Beckett, illustration by Graham Rendoth, Item Number Item Title Box

2003/44/1-6/19 Booklet, cardboard, paper, titled, 'Smith & Miles Creative Box 2 library Bryce Courtenay Words, featuring the talk, ' Words' ', design by Arthur Leydin, 1981

This is a presentation style booklet in which Leydin has used graphics as an expressive tool to convey the message of the talk which was presented by Bryce Courtenay at the 1980 Caxton Awards in Hobart.

2003/44/1-6/20 Poster, laminated paper, for GreenCorp,designed by Arthur F 2 Leydin, Sydney, 1982

The poster has the wording 'Distribution worldwide Our difference is quality and price GreenCorp quality since 1972'. Leydin also designed the GreenCorp logo.

2003/44/1-6/21 Card in envelope, paper, cardboard, announcing the birth of F 2 'Roni', design by Arthur Leydin, Sydney, Oct 1982

A post-it note with the words 'Birth notice Greencorp Magnetics 'in Leydin's writing, suggests that the parents of Roni were connected with Greencorp - Leydin was working on a design project for Greencorp in 1982.

2003/44/1-6/22 Booklet, cardboard, paper, titled 'An approach to a corporate Box 2 image program: The heart of the matter', Arthur Leydin and Myriam Kin Yee, Sydney, mid 1980s

This was a proposal to design a corporate image for the Powerhouse Museum.

2003/44/1-6/23 Foldout brochure, paper, for Repco Limited, designed by F 2 Arthur Leydin, Melbourne, c 1982

The brochure has the main caption '...sixty years experience in Australia ...over twenty years experience in Asia'.

2003/44/1-6/24 Series of printed brochures (4) illustrating the new company F 2 mark for Checkpoint's (a subsidiary of Repco) national identity program, prepared by Arthur Leydin Design Sense and Checkpoint Marketing Services Department, Melbourne, mid 1980s

2003/44/1-6/24/1 Brochure with a yellow cover and Checkpoint's new logo, F 2 paper, Arthur Leydin/Design Sense, Melbourne, mid 1980s

The brochure contains specifications regarding signature reproduction for the logo, which was developed by Arthur Leydin Design Sense and Checkpoint Marketing Services Department as part of Checkpoint's national identification program. Item Number Item Title Box

2003/44/1-6/24/2 Brochure with a red cover and Checkpoint's new logo, paper, F2 Arthur Leydin/Design Sense, Melbourne, mid 1980s

The brochure contains specifications regarding correspondence design using the logo, which was developed by Arthur Leydin Design Sense and Checkpoint Marketing Services Department as part of Checkpoint's national identification program.

2003/44/1-6/24/3 Brochure with a black cover and Checkpoint's new logo, paper, F2 Arthur Leydin/Design Sense, Melbourne, mid 1980s

The brochure contains specifications regarding business forms using the logo, which was developed by Arthur Leydin Design Sense and Checkpoint Marketing Services Department as part of Checkpoint's national identification program.

2003/44/1-6/24/4 Brochure with a blue cover and Checkpoint's new logo, paper, F2 Arthur Leydin/Design Sense, Melbourne, mid 1980s

The brochure contains specifications regarding vehicle signs using the logo, which was developed by Arthur Leydin Design Sense and Checkpoint Marketing Services Department as part of Checkpoint's national identification program.

2003/44/1-6/25 Laminated page with a colour image of Checkpoint's new logo, F 2 designed by Arthur Leydin, Melbourne, mid 1980s

This was the original presentation drawing, an airbrush of the sign mock-up.

2003/44/1-6/26 Carrier bag (2), plastic, produced as part of the Tresuurway F 3 shop signage project, designed by Arthur Leydin, late 1980s

2003/44/1-6/26/1 Small carrier bag, plastic, produced as part of the Tresuurway F 3 shop signage project, designed by Arthur Leydin, late 1980s

2003/44/1-6/26/2 Large carrier bag, plastic, produced as part of the Tresuurway shop signage project, designed by Arthur Leydin, late 1980s

2003/44/1-6/27 Booklet with a title that reads in part "Australian Bicentenary: Box 2 A proposal redefining the official symbol...", paper, cardboard, Arthur Leydin, Melbourne, c1987

Arthur Leydin was one of several designers invited to 'dress up' the logo. Leydin has presented a number of alternatives to the accepted symbol for Australia's 1988 Bicentenary giving the rationale behind his alternatives. His suggestions were not used. The symbol that was eventually selected as the official Bicentenary logo was a stylised green and gold ribbon in the shape of a map of Australia. Item Number Item Title Box

2003/44/1-6/28 Designwork and documentation for the First Asia Pacific F 3 Design Conference, Arthur Leydin, Victoria, August 1988

Organised by Arthur Leydin and held in Mildura Victoria in 1988, the documentation includes the proposal outline for the conference, conference tee-shirt, conference letterhead, attendance list, information brochures for attendees and copies of a newspaper article about the conference. Also 2 spiral-bound booklets, one with a selection of papers given by presenters, the other the conference programme, designed by Pat Mason.

2003/44/1-6/29 Designwork and documentation for the Second Asia Pacific Design Conference, Arthur Leydin, Victoria, August 1989

Documentation includes the promotional brochure for the conference, an information brochure with registration details, promotional posters and a newspaper with an article about the conference.

2003/44/1-6/30 Poster, paper, promoting the 2nd Asia/Pacific Design F 3 Conference in Mildura, designed by Arthur Leydin, Melbourne, 1989

The conference was organised by Arthur Leydin.

2003/44/1-6/31 Mock-up advertisement, paper, for the Brisbane showroom of F 2 Aero, a furniture store, Arthur Leydin, Brisbane, c 1989 - 1991

2003/44/1-6/32 Poster, paper, designed by Arthur Leydin, Brisbane, Oct 1991 F 2

The poster, advertising a masterclass for graphic designers and 'creatives' with Arthur Leydin, features an apple core motif and the title 'learning from words'.

2003/44/1-6/33 Christmas card, laminated, designed by Arthur Leydin, F 2 Cairns, 1993

Leydin designed the card to be given out from his coffee shop, Wharf St Coffee and Teas, in the Hilton Hotel Cairns.

2003/44/1-6/34 Design presentation (3 pages), paper, for Leisure Wheels car F 2 rentals, designed by Arthur Leydin, Cairns, c late 1990s

Leydin has noted that this design was not used.

2003/44/1-6/34/1 Design with the caption 'Leisure wheels for holidaying fun', F 2 paper, designed by Arthur Leydin, Cairns, c late 1990s

Created for Leisure Wheels car rentals, Leydin has noted that this design was not used. Item Number Item Title Box

2003/44/1-6/34/2 Design with sun motif, paper, designed by Arthur Leydin, F 2 Cairns, c late 1990s

Created for Leisure Wheels car rentals, Leydin has noted that this design was not used.

2003/44/1-6/34/3 Design for business card, paper, designed by Arthur Leydin, F 2 Cairns, c late 1990s

Created for Leisure Wheels car rentals, this was a mock up design for the service manager's business card. Leydin has noted that this design was not used.

2003/44/1-6/35 Envelope containing a Christmas card, designed by Arthur F 2 Leydin, Cairns, 1999

The envelope with the wording "my Xmas card Cairns '99" in Arthur Leydin's handwriting, contains a card with a design of a Christmas tree made up of handwritten words beginning with 'C' written in green and red pen.

2003/44/1-6/36 Booklet (2), paper, cardboard, '1901-2001 Words of Federation', Box 2 designed by Arthur Leydin, commissioned by Dalton fine paper, Australia, 2001

The booklet was produced as a memento of the centenary of Australian Federation and to promote Dalton fine paper. '1901 2001' is embossed on the cover and almost every page, including the cover, is embossed with the Dalton logo. A printed inscription on the second page reads "words of Federation a celebration by Dalton Fine Paper and Arthur Leydin designer".

2003/44/1-6/37 Brochure, paper, titled 'Threads Natural my choice of paper for F 2 the prestigious Dalton Fine Paper Words of Federation', designed by Arthur Leydin, commissioned by Dalton fine paper, Australia, 2001

This brochure was produced to coincide with the centenary of Australian Federation and to promote Dalton fine paper. Leydin also designed a booklet titled '1901 2001' for Dalton fine paper to commemorate the event.

2003/44/1-6/38 Drawing, black and white photocopy, titled 'drinking glass & F 2 jug', Arthur Leydin, Australia, undated Item Number Item Title Box

2003/44/1-6/9-1 Australian animal jigsaw puzzle (6 piece), prototype, wood, Box 2 paint, foam, metal, designed by Arthur Leydin, Sydney, c1970

The jigsaw puzzle is in a wooden presentation box secured by metal screws and numbered '1168'. The plywood puzzle, painted in orange and black gloss enamel, has a theme of Australian animals - kangaroo, penguin, seal, platypus, koala and baby koala .This prototype design was entered in, and won, the 1971 Sebel Design Award for Souvenir Design.

The jigsaw puzzle is in a wooden presentation box secured by metal screws and numbered '1168'.

See also 2003/44/1-1/11 for Leydin's award certificate.

2003/44/1-6/9-2 Base of box for Australian animal jigsaw puzzle (6 piece), Box 2 prototype, wood, paint, foam, metal, designed by Arthur Leydin, Sydney, c1970

Base of wooden presentation box for jigsaw puzzle.

2003/44/1-6/9-3 Lid of box for Australian animal jigsaw puzzle (6 piece), Box 2 prototype, wood, paint, foam, metal, designed by Arthur Leydin, Sydney, c1970

Lid of wooden presentation box for jigsaw puzzle

2003/44/1-6/9-4 Screws from box for Australian animal jigsaw puzzle (6 piece), Box 2 prototype, wood, paint, foam, metal, designed by Arthur Leydin, Sydney, c1970

Metal screws to secure lid of wooden presenation box to base of box COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-7

Creators: Leydin, Arthur

Series Title: Photographs - personal

Date Range: c1950 - 2000

Physical Characteristics: Black and white photographs, colour photographs and a digital photograph

Description: Photographs (10), paper, cardboard, of Arthur Leydin, Australia, USA, c 1950 - 2000

Photographs range from a studio portrait to passport style photographs.

Arrangement: Roughly chronological

Dimensions:

Box Number: F3, Box 3 COLLECTED ARCHIVES ITEM LIST

Series Title: Photographs - personal

Item Number Item Title Box

2003/44/1-7/1 Photographic prints (2), black and white, mounted on F 4 cardboard, paper, portrait of Arthur Leydin, photograph by Bruno Benini, Melbourne, Victoria, Australia, 1950-1955

The photograph is mounted on cardboard in a paper folder.

2003/44/1-7/2 Passport-style black and white photograph of Arthur Leydin Box 3 wearing a suit and tie, Arthur Leydin, c 1965-1975

2003/44/1-7/3 Passport-style black and white photograph of Arthur Leydin, Box 3 Arthur Leydin, c 1970s

2003/44/1-7/4 Photograph, black and white, head and shoulders shot of Box 3 Arthur Leydin, Arthur Leydin, Australia, c late 1970s

2003/44/1-7/5 Contact sheet with black and white images (20), Patrick J. Box 3 Crowe Pty Ltd commercial photographer, Sydney, c 1980s

On the contact sheets are shots of Arthur Leydin (17) in various poses and an unidentified man (3).

2003/44/1-7/6 Black and white photograph of Arthur Leydin, photographer Box 3 Patrick J. Crowe Pty Ltd commercial photographer, Sydney, c1980s

2003/44/1-7/7 Black and white photograph of Arthur Leydin mounted on Box 3 graph paper with annotations for printing, photographer Patrick J. Crowe Pty Ltd commercial photographer, Sydney, c1980s

2003/44/1-7/8 Passport-style colour photograph of Arthur Leydin, Arthur Box 3 Leydin, Australia, c1990s

2003/44/1-7/9 Black and white photograph (1 + photocopy), launch of the new Box 3 company logo for Checkpoint, Arthur Leydin, Melbourne, mid 1980s

At the time Checkpoint was a subsidiary of Repco. Pictured in the photograph are left to right :- sales rep. of fabricator Buckle Bros (Melbourne), member of Repco management, Kieth Buckle, Managing Director, Buckle Bros and Arthur Leydin (crouching), designer of the logo. Information supplied by Arthur Leydin. Item Number Item Title Box

2003/44/1-7/10 Black and white digital print, Arthur Leydin (right) with two Box 3 staff members of Colour Chiefs, Brisbane, 2000

Leydin and the Colour Chiefs staff are shown 'working on scanning and finessing' pages of 'Words of Federation 1901 - 2001', the book Leydin was commissioned to design by Dalton fine paper. Information supplied by Arthur Leydin. COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-8

Creators: Leydin, Arthur

Series Title: Photographs - Design Work

Date Range: c1961 - 1993

Physical Characteristics: Black and white photographs, colour photographs

Description: Black and white and colour photographs (28), paper, cardboard, of design work created by Arthur Leydin, Australia, c 1961 - 1993

Photographs document Leydin's designs which range from packaging to corporate logos (photographed in paper form and in situ) to a coffee shop owned by Leydin, for which he designed the decor.

Arrangement: Roughly chronological

Dimensions:

Box Number: F3 COLLECTED ARCHIVES ITEM LIST

Series Title: Photographs - Design Work

Item Number Item Title Box

2003/44/1-8/1 Black and white photograph, front view of a Parsons Cornflour F 4 box, photographed by Eric Lang Commercial Photographer, Melbourne, c 1961

The box was designed by Arthur Leydin c 1961 through John Clemenger Advertising Melbourne. A note on attached to the back of the photograph in Leydin's writing reads 'one of my very first pack designs (very safe) thru Clemenger Adv'.

2003/44/1-8/2 Black and white photograph, front and back views of a Parsons Box 3 Cornflour box, Arthur Leydin Melbourne, c 1961

The Parsons Cornfllour box was designed by Arthur Leydin c 1961 through John Clemenger Advertising, Melbourne.

2003/44/1-8/3 Black and white photograph, Dairylea Blue Vein cheese wheel, Box 3 photographed by Eric Lang Commercial Photographer, Melbourne, 1960s

The Dairylea Blue Vein cheese wheel packaging was designed for Girgarre Cheese Co Pty Ltd by Arthur Leydin. A note by Arthur Leydin attached to the photograph reads "cheese 'wheel' of blue vein - lots of praise but never used 60's".

2003/44/1-8/4 Black and white photograph glued on to cardboard backing, F 4 Worth Bri-nylon stocking box, designed by Arthur Leydin, Melbourne, early 1960s

The Worth Bri-nylon stocking box, with the caption 'My Dream seamless Worth' was designed by Arthur Leydin through John Clemenger Advertising.

2003/44/1-8/5 Black and white photograph, Worth Hosiery Christmas box, Box 3 photographed by Latrobe Studios Pty Ltd, Melbourne, early 1960s

The Worth Hosiery Christmas box with a Santa motif and the words 'Merry Xmas' was designed by Arthur Leydin through John Clemenger Advertising, Melbourne.

2003/44/1-8/6 Black and white photograph, Pelaco shirt box, Arthur Leydin, Box 3 Melbourne, c 1962

The shirt box was designed by Arthur Leydin in 1962 through Paton Advertising Melbourne. Item Number Item Title Box

2003/44/1-8/7 Black and white photograph, A - Z Bakeries Pty Ltd's delivery Box 3 van, photographed by Specialized Photographic Company Pty Ltd, Melbourne, c 1964

On the side and back of the van is the A-Z Country Kitchen logo designed by Arthur Leydin in 1964.

2003/44/1-8/8 Black and white photograph, Scotties tissues and hankies Box 3 boxes, designed by Arthur Leydin, Melbourne, early to mid 1960s

2003/44/1-8/9 Black and white photograph, white stylised flower motif on a Box 3 black background for Goya perfume designed by Arthur Leydin, Yardley Melbourne, undated

Goya perfume logo, Yardley Australia client.

2003/44/1-8/10 Colour photograph, laminated, part of the exhibition designed Box 3 by Arthur Leydin for 3AW Broadcasting Co Pty Ltd, Arthur Leydin, Melbourne, 1964

2003/44/1-8/11 Series of photographs, black and white (6) and colour (2), Box 3 exteriors of National Bank buildings in Melbourne showing new signage developed by Arthur Leydin, photographed by Mark Strizic, Melbourne, c1968

These were part of the National Bank's experimental programme for its new identity. prototype signage was installed at selected branches to be photographed and evaluated.

2003/44/1-8/11/1 Black and white photograph, close up outdoor shot of the Box 3 proposed National Bank signage developed by Arthur Leydin, photographed by Mark Strizic, Melbourne, c1968

This was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated.

2003/44/1-8/11/2 Black and white photograph, outdoor shot of the proposed Box 3 National Bank signage developed by Arthur Leydin, photographed by Mark Strizic, Melbourne, c1968

This was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated. Item Number Item Title Box

2003/44/1-8/11/3 Black and white photograph, showing the proposed National Box 3 Bank signage, photographed by Mark Strizic, Melbourne, c1968

The proposed signage, developed by Arthur Leydin is shown here attached to the exterior of a bank. The bank's interior can be seen in the background. This was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated.

2003/44/1-8/11/4 Black and white photograph, streetscape with the proposed Box 3 National Bank signage developed by Arthur Leydin, photographed by Mark Strizic, Melbourne, c 1968

This was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated.

2003/44/1-8/11/5 Black and white photograph, showing the proposed National Box 3 Bank signage, photographed by Mark Strizic, Melbourne, c 1968

The signage, developed by Arthur Leydin, is shown attached to the exterior of a building. The reflection of the sign can be seen through the window of the building. This was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated.

2003/44/1-8/11/6 Black and white photograph, streetscape with the proposed Box 3 National Bank signage, photographed by Mark Strizic, Melbourne, c 1968

The signage, developed by Arthur Leydin, is shown attached to a brick wall. This was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated.

2003/44/1-8/11/7 Colour photograph, exterior of bank building showing the Box 3 proposed National Bank signage, photographed by Mark Strizic, Melbourne, c 1968

The signage, developed by Arthur Leydin, was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated. Item Number Item Title Box

2003/44/1-8/11/8 Colour photograph, exterior of the National Bank of Box 3 Australasia building in Fitzroy, Melbourne, photographed by Mark Strizic, Melbourne, c 1968

The photograph shows the proposed new signage developed by Arthur Leydin. This was part of the National Bank's experimental programme for its new identity. Prototype signage was installed at selected branches to be photographed and evaluated.

2003/44/1-8/12 Black and white photograph, exhibit created by Arthur Leydin Box 3 as part of the Comalco Sculpture Award 1970, National Gallery of Victoria, Melbourne, 1970

2003/44/1-8/13 Black and white photograph, part of an OTC exhibit on Box 3 ecology, designed by Arthur Leydin, Sydney, undated

The exhibit was on display at the Sydney Showground. The canvas floor was stuffed with stones and sticks.

2003/44/1-8/14 Black and white photograph, part of an OTC exhibit on ecology Box 3 designed by Arthur Leydin, Sydney, undated

The exhibit was on display at the Sydney Showground. The canvas floor was stuffed with stones and sticks.

2003/44/1-8/15 Black and white photograph, reception area AV Jennings Box 3 Industries (Australia) Limited, Melbourne, photograph by Mark Strizic, Specialized Photographic Company Pty Ltd, Melbourne, c 1960s - 1974

The reception area was designed by Arthur Leydin and John Spatchurst.

2003/44/1-8/16 Colour photographic negatives (8) of Cadbury chocolate labels, Box 3 designed by Arthur Leydin, Australia, 1970s

The new designs for labels of Cadbury chocolate were part of a large project of 'brand salvation' for Cadbury.

2003/44/1-8/17 Colour photographic negative strip with images (3) of 'Wiggins Box 3 Teape' paper, sample book, designed by Arthur Leydin, Australia, 1970s

2003/44/1-8/18 Colour photographic negative with an image of the 'Wiggins Box 3 Teape' paper, sample book, designed by Arthur Leydin, Australia, 1970s

2003/44/1-8/19 Colour photographic negative with an image of a cardboard Box 3 container for Blys Steel Wool, designed by Arthur Leydin, Australia, 1970s Item Number Item Title Box

2003/44/1-8/20 Colour photographic negative strip with images (5) of metal Box 3 cookie cutters in the shape of koalas and kangaroos, designed by Arthur Leydin, Australia, 1970s

The cookie cutters were based on two of the animals from Leydin's Sebel Award winning jigsaw puzzle of Australian animals. The idea was not taken up.

2003/44/1-8/21 Colour photographic negative strip with images (4) of metal Box 3 cookie cutters in the shape of koalas and kangaroos, designed by Arthur Leydin, Australia, 1970s

The cookie cutters were based on two of the animals from Leydin's Sebel Award winning jigsaw puzzle of Australian animals. The idea was not taken up.

2003/44/1-8/22 Colour photograph, laminated, of a poster, Sydney College of Box 3 the Arts, Sydney, 1979

The poster has the wording 'Sydney College of the Arts Degree1979, Visual Communications Dept 'Shame', Inside the central image is the word 'Death'.

2003/44/1-8/23 Colour transparency strip with images (4) of a milk carton Box 3 presentation, designed by Arthur Leydin, early 1980s

On the milk carton is the word 'milkpak'. According to Leydin the client liked it but the Board didn't.

2003/44/1-8/24 Black and white photograph, new company mark for Box 3 Checkpoint, Robert Gray photography, Cairns, c1990s

The new company logo for Checkpoint (a subsidiary of Repco), was part of their national identity program, prepared by 'Arthur Leydin Design Sense' and Checkpoint Marketing Services Department in Melbourne in the mid 1980s.

2003/44/1-8/25 Colour photograph (3), 'Tresuurway' shop sign designed by Box 3 Arthur Leydin, Philip Betts photography, Melbourne, late 1980s

Leydin also designed carrier bags for the shop - see 2003/44/1-6/26. According to Leydin 'the double UU was meant to suggest male and female.'

2003/44/1-8/25/1 Colour photograph (2), 'Tresuurway' shop sign in situ, Philip Box 3 Betts photography, Melbourne, late 1980s

Leydin also designed carrier bags for the shop - see 2003/44/1-6/26. According to Leydin 'the double UU was meant to suggest male and female.' Item Number Item Title Box

2003/44/1-8/25/2 Colour photograph (2), close up of 'Tresuurway' shop sign in Box 3 situ, Philip Betts photography, Melbourne, late 1980s

Leydin also designed carrier bags for the shop - see 2003/44/1-6/26. According to Leydin 'the double UU was meant to suggest male and female.'

2003/44/1-8/26 Colour photographs (3), various views of Wharf St Coffee & Box 3 Teas, the coffee shop Arthur Leydin designed and owned in the Hilton Hotel, Cairns, Arthur Leydin, Cairns, 1990 - 1993

2003/44/1-8/26/1 Colour photograph, entrance to Wharf St Coffee & Teas, Box 3 Arthur Leydin, Cairns, 1990 - 1993

Wharf St Coffee & Teas was the coffee shop Arthur Leydin designed and owned in the Hilton Hotel, Cairns.

2003/44/1-8/26/2 Colour photograph, interior view of Wharf St Coffee & Teas, Box 3 Arthur Leydin, Cairns, 1990 - 1993

Wharf St Coffee & Teas was the coffee shop Arthur Leydin designed and owned in the Hilton Hotel, Cairns. On the back wall is a sand sculpture.

2003/44/1-8/26/3 Colour photograph, interior view of Wharf St Coffee & Teas, Box 3 Arthur Leydin, Cairns, 1990 - 1993

Wharf St Coffee & Teas was the coffee shop Arthur Leydin designed and owned in the Hilton Hotel, Cairns.

2003/44/1-8/27 Colour photograph, city sculpture for kid's research foundation Box 3 for the Bank of Adelaide and Channel 10 television, designed by Arthur Leydin, Australia, undated

The design was not proceeded with.

2003/44/1-8/28 Series of colour photographs (4) taken by Arthur Leydin in Box 3 rural Victoria, Arthur Leydin, Victoria, undated

The photographs are of a pub window with the word 'Bar'taken, a 'rural noticeboard', a water tank and of a Saturday morning race meeting at Donald.

2003/44/1-8/28/1 Colour photograph taken by Arthur Leydin in rural Victoria, Box 3 Arthur Leydin, Victoria, undated

The photograph is of a pub window with the word 'Bar'.

2003/44/1-8/28/2 Colour photograph, of a 'rural noticeboard' taken by Arthur Box 3 Leydin in country Victoria, Arthur Leydin, Victoria, undated

2003/44/1-8/28/3 Colour photograph, close up of a water tank taken by Arthur Box 3 Leydin in country Victoria, Arthur Leydin, Victoria, undated Item Number Item Title Box

2003/44/1-8/28/4 Colour photograph, taken by Arthur Leydin in country Box 3 Victoria, Arthur Leydin, Victoria, undated

The photograph was taken at a Saturday morning race meeting at Donald in country Victoria. COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-9

Creators: Leydin, Arthur

Series Title: Manuscripts, transcripts of articles and talks

Date Range: 1960s - 2000

Physical Characteristics: Manuscript and typescript documents

Description: Manuscripts of articles and transcripts of talks and lectures (32), Arthur Leydin, Australia, USA, c late 1960s - 2000

These were all written by Arthur Leydin.

Arrangement: Roughly chronological

Dimensions:

Box Number: Box 3 COLLECTED ARCHIVES ITEM LIST

Series Title: Manuscripts, transcripts of articles and talks

Item Number Item Title Box

2003/44/1-9/1 Typed transcript of talk about packaging given by Arthur Box 3 Leydin, paper, on Arthur Leydin & Associates Pty Ltd letterhead, Arthur Leydin , Sydney, c late 1960s

2003/44/1-9/2 Lecture notes in draft form, paper, spiral-bound folder, Arthur Box 3 Leydin, Sydney, early 1970s

The notes, on the subject of 'Word/image', were a lecture given by Arthur Leydin when he was a lecturer at Randwick Technical College.

2003/44/1-9/3 Lecture notes, paper, spiral-bound folder, Arthur Leydin, Box 3 Sydney, early 1970s

The lecture notes on the subject of 'Word/image' were given by Arthur Leydin when he was a lecturer at Randwick Technical College.

2003/44/1-9/4 Typed transcript of a talk given to Sydney Design Delegates by Box 3 Arthur Leydin, Sydney, 1972

2003/44/1-9/5 Typed manuscript of an article by Arthur Leydin, photocopy, Box 3 titled 'Seventy Four Steps' , Arthur Leydin, Sydney, 1973

The article, which is about the Sydney Opera House, was published in 'da' (Design Australia) in its Oct/Nov 1973 edition.

2003/44/1-9/6 Typed transcript of a talk titled 'Australia', photocopy, written Box 3 by Arthur Leydin, Sydney, c1973

2003/44/1-9/7 Typed transcript, photocopy, of a lecture, Arthur Leydin, Box 3 Sydney, 1974

The lecture was given by Arthur Leydin at the Tasmanian College of Advanced Education on 7 Oct 1974 to design, art and architecture students and staff.

2003/44/1-9/8 Typed transcript, photocopy, of a submission presented to the Box 3 Advanced Education Board Planning Committee for the Sydney College of the Arts, Arthur Leydin, Sydney, May 1975

The submission puts forward Leydin's ideas about the structure and content of a visual communication design course.

2003/44/1-9/9 Typed transcript, photocopy, of a talk given by Arthur Leydin Box 3 to design students, Arthur Leydin, Sydney, c1975

The talk is about the design studies/visual communications course at Sydney College of the Arts, Item Number Item Title Box

2003/44/1-9/10 Transcript of a talk on design, handwritten draft with Box 3 corrections, Arthur Leydin, Sydney, 1975

See 2003/44/1-9/11 for Leydin's corrected version of the talk.

2003/44/1-9/11 Typed transcript of a talk on design, Arthur Leydin, Sydney, Box 3 1975

This is the corrected version of 2003/44/1-9/10

2003/44/1-9/12 Typed transcript of a talk with the heading 'OAA Box 3 Convention/Creative Seminar/Oct 8/Arthur Leydin', Arthur Leydin, Sydney, Oct 1977

Attached to the back of the transcript is an enrolment form for the Sign Convention being held at the Hotel Florida, Terrigal in October 1977.

2003/44/1-9/13 Typed manuscript of an article titled 'About a designer and Box 3 other things', Arthur Leydin, Sydney, 1978

The article, about stamp design, that was published in 'Philatelic Bulletin' in March 1978.

2003/44/1-9/14 Typed transcript of a talk given by Arthur Leydin at the 1978 Box 3 ICOGRADA Congress, Arthur Leydin, Sydney, 1978

The congress was held in Chicago in August 1978. Attached to the transcript are photocopies of the telegram inviting Leydin to participate at the Congress, Leydin's letter of acceptance and a second incomplete transcript of the talk.

2003/44/1-9/15 Typed transcript of an interview with Arthur Leydin, Sydney, Box 3 1978

A shortened version of the interview was published in 'Three Categories Industrial Design Institute of Australia' NSW Chapter (Industrial Design Institute of Australia's newsletter) in August 1978.

2003/44/1-9/16 Typed transcript of a talk titled 'Introduction to Outdoor Box 3 Advertising Awards Function and My Comments as Judge', Arthur Leydin, Melbourne Hilton, 3 October 1978

2003/44/1-9/17 Typed transcript, photocopy, of a talk on visual Box 3 communication, Arthur Leydin, Sydney, 24 Oct 1978

The talk was delivered at Sydney College of the Arts by Arthur Leydin.

2003/44/1-9/18 Typed transcript, photocopy, of a talk on design delivered by Box 3 Arthur Leydin, Arthur Leydin, c 1978 Item Number Item Title Box

2003/44/1-9/19 Typed transcript, photocopy, of a talk on visual communication Box 3 , Arthur Leydin, Sydney, 1979

Arthur Leydin delivered the talk at Sydney College of the Arts. An attached note in Leydin's writing reads 'my last talk at Syd Coll of Art'.

2003/44/1-9/21 Typescript titled 'Worldmark Thoughts on its projection to Box 3 corporate audience - Arthur Leydin Executive Design Director', Arthur Leydin, Melbourne, c mid 1980s

A post-it note in Leydin's writing says that Worldmark was a subsidiary initiated by McCann Erickson Advertising. Leydin named it and was its Director/designer. GMH (General Motors Holden) and Amcor were the main clients.

2003/44/1-9/22 Typed article or letter titled 'Sad Saga of Sydney College of Box 3 Arts' and signed by Arthur Leydin, Arthur Leydin, Melbourne, 1985

2003/44/1-9/23 Typed transcript, photocopy, of a talk given by Arthur Leydin, Box 3 Melbourne, 1985-1986

2003/44/1-9/24 Typed transcript (2) of a design talk given by Arthur Leydin , Box 3 Arthur Leydin, Melbourne, Jun 1986

The talk was part of PRIA Vic's (Public Relations Institute of Australia, Victoria) 'Looking Good' workshop. Attached is the application form for the 'Looking Good'workshop with a handwritten note to Leydin from 'Frank'.

2003/44/1-9/25 Typed transcript with corrections, Arthur Leydin, Melbourne, Box 3 Jun 1986

This was possibly the draft version of a design talk given by Arthur Leydin at PRIA Vic's (Public Relations Institute of Australia, Victoria) 'Looking Good' workshop.

2003/44/1-9/26 Typescript of an article (2 versions) titled 'Some Notes on Box 3 Corporate Design', Arthur Leydin, Melbourne, c mid-late 1980s

2003/44/1-9/27 Typed article (2), paper, Arthur Leydin, c late 1980s Box 3

The article has the heading 'Written for proposed design magazine published by Dept. Ind. Technical Resources by Arthur Leydin'.

2003/44/1-9/28 Handwritten transcript of a talk, Arthur Leydin, Melbourne, Box 3 c1987

Attached to the transcript is a label in Leydin's writing that reads : 'Intro at design conference. Asia Pacific Design Conference'. The first Asia Pacific Design Conference which Leydin organised, was held in Mildura in 1987. A second followed in 1988. Item Number Item Title Box

2003/44/1-9/29 Handwritten transcript of a talk, Arthur Leydin, Melbourne, Box 3 c1987

An attached label in Leydin's writing reads : 'A fill in paper for Asia/Pac it was based on slides I had taken of corporate signatures based on map of Australia - a sort of humorous and wonderment that there are so many - no other country has such an obsession'. The first Asia Pacific Design Conference which Leydin organised, was held in Mildura in 1987. A second followed in 1988.

2003/44/1-9/30 Handwritten page, possibly from a talk written by Arthur Box 3 Leydin, Arthur Leydin, Melbourne, c 1987

The talk appears to be for the Asia Pacific Design Conference, which Leydin organised in 1987. Leydin himself has attached a note to the page with a question mark on it.

2003/44/1-9/31 Typed notes, Arthur Leydin, Cairns, Feb 1998 Box 3

With a title page that reads in part 'Gallery Primitive Some notes on possible changes to product presentation', the notes were written by Arthur Leydin in his capacity as design consultant.

2003/44/1-9/32 Typed transcript of a speech, Arthur Leydin, Brisbane, 24 Jun Box 3 2000

This was Arthur Leydin's acceptance speech on receiving the Paperpoint/AGDA Hall of Fame Award. COLLECTED ARCHIVES SERIES DESCRIPTION

Registration Number: 2003/44/1-10

Creators: Leydin, Arthur

Series Title: Publications, printed material

Date Range: 1956 - 2001

Physical Characteristics: Printed documents

Description: Publications and printed material (23) featuring articles written by Arthur Leydin, articles about Leydin and his design work and material documenting events in which Leydin participated, Arthur Leydin, Australia, USA, 1956 - 2001

Arrangement: Roughly chronological

Dimensions:

Box Number: Box 3, F4 COLLECTED ARCHIVES ITEM LIST

Series Title: Publications and printed material

Item Number Item Title Box

2003/44/1-10/1 Conferee list, International Design Conference, USA, 1956 Box 3

The conference was held in Aspen, Colorado 23 June-1 July 1956. Arthur Leydin was Australia's only representative.

2003/44/1-10/2 Magazine, Journal Professional Photography in Australia, Box 3 Institute of Australian Photographers, Melbourne, Dec 1963

Page 17 Article 'A.C.I.A.A. - Their Activities and Aims' features a photograph of Arthur Leydin who was Victorian President and Federal Vice-President of the ACIAA.

2003/44/1-10/3 Publication, 'Design 65', Industrial Design Council of Box 3 Australia, Australia,1965

Features the transcripts of papers delivered at the 'Design, education and industry' seminar organised by the Industrial Design Council of Australia. Pages 18-23 Article 'Education for communication design in Australia' by Arthur Leydin.

2003/44/1-10/4 Journal of the Australian Commercial and Industrial Artists' Box 3 Association, Victoria, Oct 1965

2003/44/1-10/5 Journal, Impressions - Man and his Mark, No 3 [+ photocopy of Box 3 p.14] , Associated Pulp and Paper Mills Ltd, Melbourne, 1970

The journal deals with trademarks and company symbols. On page 14 is the corporate image created by Arthur Leydin for Drug Houses of Australia. Attached to the photocopy of page 14 is a post-it note with comments by Leydin.

2003/44/1-10/6 Invitation, cardboard, to The Comalco Invitation Award for Box 3 Sculpture 1971, Comalco, Sydney, Oct 1971

The invitation features a photograph of garden gnomes by David Moore. A note attached to the invitation in Leydin's writing says 'I asked David Moore to take pix - caused lots of interest'.

2003/44/1-10/7 Pages 25-40 from journal DESIGN Australia, Melbourne, Box 3 Jun/Jul 1972

Pages 36-40 feature the article 'towards wit and visual delight', adapted from a talk given to Sydney design delegates by Arthur Leydin. Item Number Item Title Box

2003/44/1-10/8 Journal 'da' Design Australia 22, Industrial Design Council of Box 3 Australia, Melbourne, Oct/Nov 1973

On pages 7-8 is an article about the Sydney Opera House by Arthur Leydin titled '74 steps'.

2003/44/1-10/9 Handbook, Sydney College of the Arts Design and Visual Arts Box 3 Program 1977, Sydney College of the Arts, Sydney, 1976

Arthur Leydin wrote some of it and did the typography.

2003/44/1-10/10 Programme, 10th Anniversary Sign Convention, Hotel Florida, Box 3 Terrigal,Signcraftsmen's Association of Australia, Terrigal, 1977

2003/44/1-10/11 Journal, Philatelic Bulletin(2), Australia Post, Melbourne, Mar Box 3 1978

On pages 50-53 is the article by Arthur Leydin titled 'About a designer and other things' featuring stamp designs by Alex Stitt, Arthur Leydin, Wendy Tamblyn and Edwin Tanner.

2003/44/1-10/12 Programme (2) titled 'Design that works!' for the Chicago Box 3 Congress of ICOGRADA, International Council of Graphic Design Associations, Chicago, 3-7 Aug 1978

Arthur Leydin, then Principal Lecturer in Visual Communications at the Sydney College of the Arts, was listed as one of the speakers.

2003/44/1-10/13 Journal, Three Categories, Industrial Design Institute of Box 3 Australia NSW Chapter, Sydney, Aug 1978

On page 5 is an interview with Arthur Leydin.

2003/44/1-10/14 Photocopy of a page of advertisements, The Sydney Morning F 4 Herald, Sydney, 1979

One of the advertisements is for Arthur Leydin's jazz club, Gigs, which was located at 114 Darlinghurst Road, Kings Cross.

2003/44/1-10/15 Article 'Leo Lets Fly' by Leo Schofield, page 30 'b&t Box 3 advertising, marketing and media weekly', Australia, 29 Oct 1981

Schofield assesses the performances of speakers at the 1981 Caxton awards seminar in Noosa, who included Arthur Leydin.

2003/44/1-10/16 Advertisement, The Prayer Posters of Arthur Leydin, p.7 The F 4 Catholic Weekly, 4 Apr 1984 Item Number Item Title Box

2003/44/1-10/17 Magazine article, photocopy, 'Prayers on posters', Family F 4 Magazine, 4 Apr 1984

The article is about four prayer posters (pictured) which Arthur Leydin designed. Leydin designed the prayer posters in Sydney at the suggestion of a friend (a former priest) at 'a low time' when he wasn't getting any work. Around three sets were produced, one of which sold.

2003/44/1-10/18 Journal, billy blue, (2), The Billy Blue Group, Sydney, Aug/Sep Box 3 1985

This edition of the journal has the theme 'what people see from windows' interpreted by a number of designers including Arthur Leydin. On page 11 is a design by Arthur Leydin with the title '1985 year of the child - punch and judy show'.

2003/44/1-10/19 Journal Ad Magazine, The Advertising Institute of Australia, Box 3 Melbourne, Sep 1985

The magazine features special tributes on the death of Richard Haughton 'Jimmy' Jones, including one titled 'He could write and speak majestically', by Arthur Leydin

2003/44/1-10/20 Newspaper article, photocopy, 'Conference is an arts centre Box 3 first', page 3 Sunraysia Daily, Mildura, 2 Aug 1988

The article is about the Asia Pacific Design Conference, which was organised by Arthur Leydin

2003/44/1-10/21 Events calendar (3), Cairns Regional Gallery, Cairns, May - F 4 Jun 1996

Arthur Leydin's exhibition, 'Beautiful One Day...', 31 May-30 Jun 1996, is among the exhibitions listed in the calendar.

2003/44/1-10/22 Newspaper article (2), photocopy, 'Critic slams window art', Box 3 The Cairns Post, Cairns, Dec 1996

Article about Arthur Leydin criticising the Christmas window display in the Cairns Regional Gallery.

2003/44/1-10/23 Journal, Agenda, issue 10, newsletter of the Australian Box 3 Graphic Design Association, Sydney, March 2001

pp.7-8 Arthur Leydin is featured as one of the inductees into AGDA's Paperpoint Hall of Fame for 2000.