Sandra Stuart, President and CEO of HSBC Bank Canada, Wants Canadian Companies to Thrive on the World Stage
Leaders, insights and challenges to Canadian business PwC Up front Up Up frontupfront.pwc.com Balancing profit and purpose COVER STORY p6 Sandra Stuart, President and CEO of HSBC Bank Canada, wants Canadian companies to thrive on the world stage published by PwC Canada Fall 2016 Fall Balancing profit and purpose / Issue 8 / Fall 2016 Hubert T. Lacroix, CBC/Radio-Canada p14 / David Miller, WWF-Canada p20 / Robert B. Issenman, Leader Auto Resources LAR p25 / Bruce Archibald and Carolina Giliberti, Canadian Food Inspection Agency p30 / Daryl Wilson, Hydrogenics p36 / Ellis Jacob, Cineplex p38 Up front Fall 2016 Balancing profit and purpose “Building trust in society and solving important problems” is the lens through which we make choices at PwC – the businesses we enter and the investments we select, the talent we hire, the community projects and causes we get involved in and the thought leadership we provide. In today’s world, businesses are becoming more aware that making money is only one criterion. We believe our work must be important to our clients and stakeholders, and to society at large, if we want to thrive over the long term. The Canadian results from our latest Global CEO Survey confirmed that we are on the right path. More than 90 per cent of Canadian CEOs think business success in the 21st century means looking beyond financial profit, and that living your values and purpose must be at the core of your strategy. Over the past few months, I’ve talked with a number of executives, and many of us are asking the same question: How do we build a broader, balanced and sustainable culture that resonates with our customers, investors, employees and society? It starts with a diverse workforce and an inclusive environment, where differences are celebrated and people are engaged and feel Losing the Signal wins the 2016 National empowered to make an impact.
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