Bridgwater Vision Was Published in 2009, the Town Has Lived up to Its Proud Heritage and to Its Promise

Y R A M M U S N IO IS V R E BRIDGWATER T VISION A W G ID R B Y R A M M U S N IO IS V R E T A W G ID R B

Foreword

The best places to live and work are those that evolve by capitalising on the most valued assets from their past and anticipating the most pressing needs for their future.

This document, which provides a framework for the continued planned growth of our district’s primary town, similarly, aims to build on what has already been achieved and adapt to the latest challenges and opportunities. In the years since the Bridgwater Vision was published in 2009, the town has lived up to its proud heritage and to its promise. It has attracted considerable investment, led the way in economic recovery, delivered a substantial number of new homes and jobs and improved the quality of its educational facilities across the age range of students. This Refreshed Vision illustrates these achievements and indicates what can be learned from them. It reminds us of the purpose of the regeneration approach and assesses the changing circumstances in which it is to be conducted. Remaining true to the themes arising out of earlier consultations, it explores how these will be incorporated in the revised plans for cultivating a sustainable town, worthy of its place at the commercial heart of our community and an increasingly important role in the region. Using images of Bridgwater as it is today, impressions of how it might look in several decades from now and simple maps of the areas under discussion, we hope to bring to life our aspirations for a town which has so much to offer its residents, employers and future generations. By illustrating what has been completed in the last few years, we can demonstrate how these aspirations become reality but we will not shy away from the constraints that must be overcome. We have deliberately reduced the amount of text in the main body of the report and used annexes for aspects that require examination in greater depth. That way we are able to provide a logical, compelling narrative that reminds us what we are aiming to do, why, where, how and when - and in what context. Staying with the theme of building on what has gone before, this review of the Vision would not have been possible without the work of those organisations who first came together to begin the rejuvenation and re- shaping of the town almost eight years ago. We are indebted to them and to all the Councillors, consultants, officers and community representatives who have contributed to the latest iteration. I believe the result is a bold and inspiring document with the ability to shape a sustainable and vibrant town of which its residents can feel rightly proud.

Councillor Mike Caswell Portfolio Holder, Business and Development

Prepared by: Arup

On behalf of: Sedgemoor District Council

December 2015 Contents

1 INTRODUCTION 6 6 FRAMEWORK FOR Building on Success 10 CENTRAL BRIDGWATER 78 Vision Objectives 15 Celebration Mile 80 Station Gateway 82 2 BASELINE ISSUES 16 Riverside 84 Planning Policy and Socio-economic 18 The Clink 86 Marketing and Commercial 20 Northgate and The Docks 88 History 20 Westgate 90 Image and Identity 21 The River 92 Urban Design 22 Transport 23 7 IMPLEMENTATION AND Sustainability 24 DELIVERY STRATEGY 94 Challenges and Opportunities 25 Introduction 94 Economic Outlook 96 3 THE VISION 26 Property Markets 96 A Vision for Bridgwater 26 External Funding Sources 98 Transformational Themes 28 Delivery Framework and Programme 100 Implementation Plan 102 4 BRIDGWATER SPATIAL STRATEGY 32 APPENDIX 104 Sustainable Development 34 Strategic Context and Projects 36 IMAGE CREDITS 107 Local Projects 40 Strategic Spacial Diagram 42 Green Infrastructure 44 Access and Movement 46

5 CHARACTER AREAS 48 Placemaking 50 Town Centre 52 St Johns Street 54 The Meads 56 Hamp 58 Newton and Victoria 60 Sydenham and Bower 62 Huntworth 64 North East Bridgwater 66 Wembdon 68 Colley Lane 70 Wylds Road 72 North Bridgwater 74 North of Puriton 76 1 INTRODUCTION

1 INTRODUCTION

BUILDING ON SUCCESS THE VISION OBJECTIVES

6 BRIDGWATER VISION BRIDGWATER VISION 7 1 INTRODUCTION

TOWARDS BRISTOL This Refreshed Vision provides a HUNTSPILL ENERGY PARK framework for the continued planned growth of Bridgwater; building on what has already been achieved; PAWLETT

WOOLAVINGTON adapting to the latest challenges; and 1 INTRODUCTION providing a strong foundation to address COMBWICH opportunities yet to come. PURITON J 23 Since the first Vision document was published in 2009 Bridgwater has attracted considerable investment; delivering COSSINGTON sustainable development with new homes, jobs, schools, a hospital and state of the art community facilities. During this time there have been changes in Central Government; Central Government Policy, the investment vehicles guiding and encouraging development; and our local Planning Framework. CANNINGTON A39

This Refreshed Vision document prepared by Arup in conjunction CHILTON with Sedgemoor District Council and Somerset County Council TRINITY takes these changes into consideration; and provides a guide to development for the next 45 years to 2060. BAWDRIP

A38 Bridgwater is situated in Somerset, at the heart of Sedgemoor M5 District, and is the leading industrial town in the County. The A39 position of the town, equidistant between the rapidly expanding economies of Bristol and Exeter, offers much potential, as does TOWARDS its proximity to Bristol Airport and Taunton. Benefitting from HINKLEY excellent access to the M5 and rail services, as well as a high A39 quality natural environment, Bridgwater offers a gateway to the Somerset Levels, and Exmoor, and is framed on either side by the Mendip Hills and Quantock Hills Areas of Outstanding Natural CHEDZOY Beauty. The town is also close to the new nuclear energy power plant currently planned at Hinkley Point. The vision set out in this document covers the geographical extent of Bridgwater and its immediate wider area. However, the CHARLYNCH TOWN framework also considers projects beyond the immediate study CENTRE BRIDGWATER area which could have a significant impact on the town including Huntspill Energy Park located near junction 23 of the M5, the expansion of the Hinkley Point Nuclear Power Station, eight miles west of the town, and the Parrett Tidal Surge Barrier, north of the town centre, which will provide a strategic flood defence solution for Bridgwater. TAUNTON

ROAD

DURLEIGH CARDIFF WESTONZOYLAND BRISTOL

A372 BATH BRISTOL TO EXETER

SEVERN ESTUARY

MENDIP RHODE STEART COASTAL HILLS AONB MANAGEMENT HINKLEY POINT HUNTSPILL ENERGY PARK BRIDGWATER J 24 QUANTOCK HILLS AONB

TAUNTON

BLACK- TOWARDS DOWN HILLS AONB TAUNTON / EXETER

NORTH PETHERTON EXETER

8 BRIDGWATER VISION BRIDGWATER VISION 9 1 INTRODUCTION

BUILDING ON SUCCESS Bridgwater’s achievements in the delivery of new homes, 2000 new jobs since 2008, three new schools, a community hospital and state of the art community facilities provide high quality local precedents in sustainability and placemaking.

The timeline below sets out the achievements over 1 INTRODUCTION the past five years alongside future developments planned for the short, medium and long term.

VISION VISION REFRESH

Town Centre Station Gateway STRATEGIC DEVELOPMENT PROJECT South Bridgwater Housing NE Bridgwater - Phase 1 LOCAL DEVELOPMENT PROJECT Huntworth Completion Bridgwater Docks TOWN CENTRE DEVELOPMENT PROJECT Colley Lane Housing Zone announcement The River Schools Parrett Barrier The Range Celebration Mile YMCA Bridgwater Bay Lagoon Woodlands Westgate Business Park The Meads

2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 2060

Innovation Centre Energy Skills Decommission Hinkley The McMillan The Clink NE Bridgwater - Morrisons Huntspill Energy Park Theatre Phase 3 Hinkley Point C

Steart Coastal Management Eastover Hospital NE Bridgwater - Phase 2 Willowdown Academy Bridgwater Police Station Mulberry Hinkley Deal announcement

10 BRIDGWATER VISION BRIDGWATER VISION 11 1 INTRODUCTION

YMCA BUILDING SCHOOLS FOR THE FUTURE PROGRAMME

Bridgwater YMCA was completed during 2010, at Through the government’s Building Schools for a cost of £6.5 million, and represents a significant the Future Programme and Futures for Somerset, community asset. The building at Friarn Avenue, Bridgwater received funding to rebuild its four known as the George Williams Centre, includes a range secondary schools and two special schools to a high of sports and fitness facilities, community services modern standard. They are Chilton Trinity Technology and conferencing rooms. Alongside Robert Blake College, Robert Blake Science College (co-located with

College and The Meads, the YMCA is part of a hub of Elmwood School) and Penrose School (co-located with 1 INTRODUCTION community facilities. Haygrove School). The initiative aimed to transform education in Somerset through raised aspirations and Opportunities for learning and development are attainment as well as access to life-long learning for offered to those across the whole community with the community in order to increase the economic the community radio station, conference rooms, office prosperity of Bridgwater. space, enterprise zone and a café. Strategically located close to communities and Open seven days a week, the facility is carbon neutral, sustainable transport links, the new schools act as utilising solar panels, wind turbines and biofuel to community hubs, offering a range of activities, classes generate energy. and events. Chilton Trinity Technology College includes High quality and safe pedestrian and cycle connections a community leisure centre with sports courts, a dance to The Meads and the canal network are important studio, fitness suite and swimming pool. in order to link this community facility to adjacent Alongside the YMCA, Penrose School and Robert Blake residential areas, local schools and the town centre. Science College aim to use their position next to The Meads, for educational and recreational activities. Sustainability was a key aspect of the design and construction process. Biomass boilers and 103 solar PV panels provide heat and electricity at Chilton Trinity Technology College with solar thermal panels providing hot water for the leisure centre. All three schools are each served with a heat and power plant alongside low carbon heat and electricity.

ENERGY SKILLS CENTRE BRIDGWATER COMMUNITY HOSPITAL

Officially opened in January 2011, the Energy Skills Opened in April 2014, the new Bridgwater Hospital Centre at Bridgwater College allowed the relocation provides Bridgwater with a healthcare facility which of the National Nuclear Decommissioning Centre from meets the needs of the 21st Century. Replacing its Cannington Campus to Bridgwater. The new centre an existing Victorian hospital building in Central caters for engineering subjects as well as science, low Bridgwater, the facility provides a larger, purpose built carbon and nuclear related education and training. resource for the town. Planned around a series of Facilities include a 500m2 two storey high realistic courtyards to maximise natural light and ventilation, work environment; an engineering workshop; welding the layout of the hospital has been designed to both and fabrication workshops; labs for instrumentations meet existing needs and provide flexibility for future and control; and a rooftop training area complete with requirements. a wind turbine and photovoltaics. Facilities include: The Centre equips students to compete in a rapidly -- 30 inpatient beds evolving sector and, along with the new Bridgwater -- A midwifery led maternity unit Hospital, the buildings have become landmarks for the area and focal points for the community in terms of -- Minor injuries unit education, enterprise and business development. -- Diagnostic and radiology facility The educational facilities at the Energy Skills Centre are Critically, the hospital development represents a major contributors to local enterprise and combined strong result for partnership working within the with plans for land at Bridgwater Gateway and Huntspill local area, with the Council and MP working closely Energy Park, complement the district’s wider aspirations with the Primary Care Trust/ Care Commissioning as a hub for sustainable, low carbon industries. Group to secure resources after the wider PFI and The Centre has been funded and is supported by other investment programmes had been curtailed EDF Energy, the Nuclear Decommissioning Authority in 2010. The location of the hospital also provides and the National Skills Academy (Nuclear). Industry supplementary space for future growth of the hospital, support has been provided by sponsorship from with an Endoscopy unit added since the hospital’s Energy Solutions and the Kier Group. Sedgemoor opening, and a complementary development of a new District Council supported the project through care home currently being built adjacent to the site. donation of the land on which the centre is built.

12 BRIDGWATER VISION BRIDGWATER VISION 13 1 INTRODUCTION

STEART COASTAL MANAGEMENT THE VISION OBJECTIVES

In May 2012, following planning permission from Sedgemoor District Council, the Environment Agency The original Vision, published in 2009, set out a strong began work at Steart on the largest wetland habitat creation scheme in England, around 500 hectares. series of aspirations and ambitions for Bridgwater, By breaching the existing man-made sea defences, the Environment Agency is allowing the resulting saltmarsh shaping the development of both related policy and new to act naturally, dispersing wave energy and reducing erosion rates, to protect the village and surrounding area. The new habitat also compensates for the losses investment within the town. Underpinning this approach elsewhere along the country’s coast. were 15 primary objectives which remain valid today. 1 INTRODUCTION As one of the largest new reserves for wildlife anywhere in the UK, Steart Marshes is expected to boost species of bird including dunlin, redshank, These are: lapwing, grey plover, curlew, black-tailed godwit and sanderling as well as becoming a nursery for commercial fish stocks. -- To set out a ‘spatial’ vision for Bridgwater to -- Shape and influence a transport strategy and The site is managed as productive farmland and as stimulate place transformation and create local investment package for the town which will create a reserve by the Wildfowl and Wetlands Trust and distinctiveness to re-vitalise the image and economic a safe, attractive and inclusive public realm, with an expected to attract visitors from all over the world. base of the town. enhanced environment for pedestrians and cyclists. There will also be improved access for people with -- To influence key policy documents and funding disabilities, horse riders, cyclists and walkers with new -- To identify the benefits of Bridgwater’s position; bid applications to guide investment to deliver the access to north and south on the M5, the main South panoramic viewpoints and wildlife observation hides framework. and information points. West rail links and its proximity to Bristol Airport; -- To establish and generate a high level of investor east-west as a gateway to the Northern Peninsula of interest, confidence and commitment to innovative the South West Region (West Somerset) and onto development in Bridgwater. the Somerset Levels and Moors.

-- To define a ‘proposition’ for the town and the -- To identify and develop combined opportunities immediate area. with nearby service centres, including Taunton, along the M5 corridor and including development needs, -- Utilise Bridgwater’s economic base as a platform to trends and Core Strategy proposals. regenerate the town, to ensure it is forward thinking and aware of future opportunities. -- Direct and co-ordinate development to identify combined investment opportunities adding value to NORTH EAST BRIDGWATER -- To create an urban design framework using the place transformation projects. creative development concepts that are innovative Kings Down in north east Bridgwater is a development in their response to climate change, sustainable -- Build on the strength of Bridgwater College and of 231 Barrett homes and 162 David Wilson homes with a development, retail, residential and commercial other key local employers and integrate growth mixture of two, three and four bedroom properties. The opportunities. aspirations for each employment centre. homes are in close proximity to Willowdown Primary Academy (opened in September 2014) with public -- Transform the existing town centre into an asset for -- Raise educational attainment, skills development and transport and cycle links to Bridgwater town centre. the future by providing the infrastructure to support training to meet the needs of future employers. The schemes represent the first stage of a 235 acre the overall economic masterplan including a mixture -- Provide an opportunity to facilitate real community mixed use regeneration development in north east of uses for example; leisure, retail and cultural engagement through the consultation process and Bridgwater. Outline planning consent was granted for: facilities. help to stimulate individual ambition.

-- 2,000 dwellings -- Draw inspiration from the geography and the -- a commercial services centre comprising up to economic history of Bridgwater. 1,200sqm of retail floorspace (A1, A2 &A5) -- leisure (A3 and A4) -- community facilities (D1) -- residential and/or B1 employment development -- primary school -- up to 110,000 square metres of employment development (B1, B2, B8) -- sports and recreation facilities to include sports pavilion and play area -- strategic landscaping -- transport network and access connections; and associated engineering works, infrastructure, drainage, and car parking

14 BRIDGWATER VISION BRIDGWATER VISION 15 1 INTRODUCTION This section of the document gives the context in which our vision for Bridgwater can be realised. For our plans to be achieved they must align with the national and local planning frameworks, take account of prevailing economic conditions and look at the longer term picture to 2060. As stated, the vision will build on achievements, cement an identity and lay a foundation. Here we look at the

context in more detail. ISSUES 2 BASELINE

2 BASELINE ISSUES

PLANNING AND SOCIO-ECONOMIC MARKETING AND COMMERCIAL HISTORY IMAGE AND IDENTITY URBAN DESIGN TRANSPORT SUSTAINABILITY CHALLENGES MOVING FORWARD

16 BRIDGWATER VISION BRIDGWATER VISION 17 2 BASELINE ISSUES

PLANNING AND SOCIO-ECONOMIC Development in Bridgwater is guided by the following planning policy framework:

NATIONAL POLICY The National Planning Policy Framework (NPPF) was introduced in 2011 to strengthen local decision making. It provides a stronger and simplified link between ensuring good planning practice and providing for ISSUES 2 BASELINE and driving forward wider growth and regeneration ambitions within local areas The principles of the NPPF include: -- A presumption in favour of sustainable development -- Successfully managing and promoting growth in town centres and rural areas -- Promoting sustainable transport solutions -- Delivering high quality built environment, including a wide range of homes -- Promoting healthy communities -- Proactively addressing the challenge of climate change, flooding and coastal change -- Setting out positive strategies to conserve and enhance the built historic and natural environment -- Ensuring viability and deliverability

LOCAL POLICY NATIONALLY SIGNIFICANT DEVELOPMENT EVIDENCE BASE DOCUMENTS and Huntspill Energy Park. These should be targeted for specific uses, allowing for focused programmes Bridgwater is identified in Sedgemoor’s Core Strategy Alongside mainstream development, Sedgemoor’s Sedgemoor’s Economic Development Strategy (2015- of investment, for example in utilities provision and (2011) as the principal focus for growth over the plan Core Strategy also identifies Bridgwater as being the 2032) provides a 15 year blueprint for the District’s promotion of walking and cycling. period (2006-2027); providing for housing growth and hub for a range of major strategic projects in and economy, establishing a clear path through which maximising opportunities to diversify the economy. around the area, many of which are likely to have a Sedgemoor can thrive and grow. Sedgemoor District Council’s Five Year Housing Land Supply (2015-2020) study states that Sedgemoor has Within the district’s existing plan, there is provision strong influence on the development of the town, and Sedgemoor District Council is a pro-business, pro- a supply of land sufficient for 5.6 years of housing for 4,800 homes within and adjacent to the town, the realisation of the Vision, over the next few decades. growth authority. Economic growth is central to the delivery. The report identifies a strategic requirement targeted employment growth of 9,620 new jobs with These include the development of a new nuclear power Council’s long term ambitions for its communities for 2,293 dwellings within Bridgwater, equating to an the development of 477,600m2 of additional B1, B2 and station at Hinkley Point C and associated transmission, and overall goal of securing prosperity for all its average of 382 homes per annum. B8 floorspace between 2006 and 2027. emerging proposals for tidal power generation in residents. Bridgwater Bay, and further coastal re-alignment and Significant sites for housing delivery include: South To realise these ambitions, the Core Strategy envisages The following principles underpin all future economic development along the Bristol Channel. Bridgwater urban extension (481 homes), North East and sets out a broad series of ambitions and aims for development activity. These are: the town from a planning perspective, with a particular Acting as such a hub however raises challenges Bridgwater urban extension (2,000 dwellings) and -- Providing economic leadership and vision by focus on creating vibrant areas within the town that for the town. In addition to the Core Strategy, Federal Mogul (126 homes). representing the District in discussions with have a clear role. These include the regeneration of Bridgwater is one of a limited number of places in the Brownfield opportunities over the plan period account Government, investors and wider stakeholders Eastover into a viable mixed-use town centre location, Country also currently operating within the separate for about 1,700 dwellings. There is a requirement a high quality biodiverse eco park at the Meads, the planning framework covering a Nationally Significant -- Supporting and enabling enterprise for further greenfield urban extension(s) that can extension of the town centre at Northgate to provide Infrastructure Project (NSIP), with the Development accommodate about 1,200 dwellings in the latter part Consent linked to the development at Hinkley Point C -- Sustaining competitive businesses by offering new leisure, retail and housing opportunities. Similarly, support to compete, invest and export of the Plan period; sites identified include land south of the document highlights the potential to unlock encompassing large areas of the town. In addition, the Durleigh Road and land at Cokerhurst Farm, Wembdon. development itself raises significant short to medium -- Ensuring that every individual and business has significant employment space on the outskirts of The Infrastructure Delivery Strategy 2015 Refresh Bridgwater, including Bridgwater Gateway and Huntspill term opportunities and risks for development across access to the skills and training they need to Bridgwater, requiring the local approach to planning succeed (IDS) reconfirms the priorities and provides evidence Energy Park, as well as related infrastructure, such to support those set out in the Council’s Regulation as the Colley Lane Link Road and enhancements to and development to be dynamic to meet an ever -- Connecting local people to quality employment, changing picture. 123 list adopted as part of the implementation of the Huntworth Roundabout at J24 of the M5. training or placements, and enabling those wishing Community Infrastructure Levy (CIL). This identifies In light of the level of the development achieved In addition to managing the potential of hosting an to make progress in their careers to access support flood defence, transport and public realm, education, in Sedgemoor to date, and in line with the review NSIP, much of Bridgwater and the surrounding area to do so off-site sport and recreation and green space. timetable set out at adoption in 2011, Sedgemoor is also at long term risk from flooding, particularly -- Enhancing transport links, economic infrastructure tidal flooding. To manage this risk and wider related The Sedgemoor CIL was introduced in April 2015 District Council is due to begin its regular review of and the environment following formal examination. The supporting evidence the Core Strategy in late 2015, with an anticipated matters over the lifetime of the plan, a strategic flood -- Supporting our towns, villages and rural demonstrated that a rate of £40 per square metre for adoption of a revised framework in 2017. It is envisaged defence solution has been agreed for the town, with an communities developing hubs for visitors and residential development was viable. A charge of £100 that this iteration of the Vision will play a key role in associated tariff programme on new development to ensure related works can be funded. Partners are also investment per square metre is also charged for new supermarkets shaping the overall ambitions for Bridgwater and its and retail warehousing. CIL will be important in funding currently seeking to fast-track delivery in light of the Sedgemoor’s 2009 Employment Land Review environs. future schemes set out in the Bridgwater Vision. Somerset Levels and Moors Flood event of 2014. identifies the following primary locations for growth: Bristol Road Corridor, sites around M5 Junction 24,

18 BRIDGWATER VISION BRIDGWATER VISION 19 2 BASELINE ISSUES 2 BASELINE ISSUES 2 BASELINE

Bridgwater Town Hall Brick and Tile Museum Bridgwater Docks View towards St Mary’s Church from Town Bridge

MARKETING AND COMMERCIAL HISTORY IMAGE AND IDENTITY -- The Bridgwater Arts Centre in Castle Street – the first Arts Centre in England, opened in 1946 – plays a The development, housing and commercial market Bridgwater has a rich history dating back to the early Bridgwater’s independent spirit has seen it make a role in the Somerset Arts Weeks. is strengthening with developers looking for medieval period when it was a small farming and contribution to the County over the centuries that opportunities. Issues for consideration include; fishing settlement. Known as Bruge in the 11th century, belies its size. It has a rebellious streak - bright, bold -- St Mary’s Church – a landmark at the heart of the it was given by William the Conqueror to Walter de and practical - which has driven its industrial past and town centre with its 13th century tower to open with -- Larger, easier to develop sites are under offer or Arts Council support. in construction; sites with more risks remain to be Douai who renamed it Bruge de Walter, later adjusted continues to shape its commercial future as it bucks developed. to Bridgwater. national economic trends. -- The Brick and Tile Museum – the last surviving The town’s proud past is an important part of the Using the focus and direction set out in the original down draught kiln and rebuilt workshop celebrating -- Further sites for development to be identified Bridgwater’s most prosperous industry. through Core Strategy review process. historical framework of Bridgwater today, reflected Vision report and the success of on-going development, through its buildings, its structures and townscape. the image and identity of Bridgwater has evolved as a -- The Glass Kiln – established by the Duke of Chandos -- Opportunity to further de-risk some sites through in the early 18th century, the foundations of which Large parts of the Town Centre and the docks form a result of the subsequent programme of investment. This SPD and development brief processes. are still present along The Clink. Conservation Area. There are two more Conservation sustained improvement in infrastructure is increasing -- New branding of areas possible with opportunities Areas, one covering Northfield to the west and the the perception of the town as one that is forward -- Castle Street – built by Benjamin Holloway as an in low carbon energy generation, creative and other in the north east, around St John the Baptist’s thinking and pro-business. investment for the Duke of Chandos, started in 1723 digital industries, food and drink, logistics and Church. Landmark events such as the famous Bridgwater and named ‘the best Georgian Street in Somerset’ environmental technologies. These industries require Carnival attract tens of thousands of people each year by architectural historian Pevsner. different accommodation in a mixture of sizes. The designations are designed primarily to protect the 19th century domestic and industrial townscape that and the opportunity to capitalise on tourism is growing. -- Blake Museum - birthplace of Admiral Robert Blake -- Ensuring supporting place infrastructure and includes many Listed Buildings and three Scheduled Occasions such as major sporting tournaments in the - with collections covering the Monmouth Rebellion improvements are brought forward in tandem with Monuments: namely the 1870 rail bridge, the glass cone South West, provide further opportunities to attract and the Battle of Sedgemoor. passing trade. creative and technology employment opportunities. and the East Quay brick kiln. -- The Cornhill - where several hundred Bridgwater -- Creating a place that attracts high value skills As well as these, an Area of High Archaeological The town is surrounded by some outstanding rebels were sentenced to hang by Judge Jeffreys. countryside with the internationally important by improving leisure and retail, accessibility and Potential has been defined covering the medieval town -- The River Parrett – tidal through Bridgwater and Somerset levels and spectacular hill ranges: opportunities for good quality housing. and the 19th century dock areas. subject to the large tidal fall of the Severn Estuary, Quantocks and Mendips. Improvements to the the second largest in the world. Under certain -- Improving the perception of place through high Despite the quality of Bridgwater’s historic core, it is natural environment, for example, the Steart Coastal combinations of the tides, rising water is funnelled quality design and development. one of its least known selling points. Attempts have Management Project and Avalon Marshes have into a wave that travels upstream at about six miles -- Publication of Community Infrastructure Levy been made to draw out some of the town’s rich history enhanced the appeal as a wildlife destination. There per hour. This is known as the Parrett Bore. and Section 106 processes to ensure developer through the museums, town trails, trail markers and are proposals to complement Bridgwater’s rural contributions are transparent, including likely information panels, as well as more recent public art surroundings with the creation of Meads Eco Park. The -- The Canal & Docks - The Docks are a historically contributions to place making. works, which pay homage to the town’s industrial past; links between these areas are also improving, providing significant site for trade in Bridgwater that now offer examples include the Rope Walk on East Quay. opportunities for regeneration as well as the canal -- Good pre-application processes for developers to new opportunities including Bridgwater Way cycle which provides a link to Taunton. encourage positive planning. The Townscape Heritage Initiative (2000) set out a five improvements. year programme to target vulnerable historic buildings, Focusing on main transport corridors and gateways -- The Willow Man sculpture - a striding human figure offering grant funding for their restoration. This becomes key to the reinvigoration of the public realm standing 12m tall along the M5 motorway, created by scheme was funded by the Heritage Lottery Fund, local and the perception of a successful town, providing a sculptor Serena de la Hey and is the largest known businesses and the Sedgemoor District Council. high design benchmark for new development. sculpture in willow, a traditional local material. Sedgemoor District Council is a The most successful scheme was the restoration of the A number of key cultural and historic places and events -- The Bridgwater Carnival has been held annually Cornhill building to provide a new market, renovated add to the uniqueness of the town: in the town since the late 19th century and is the pro-business, pro-growth authority. shop fronts and a new restaurant. The building largest illuminated procession in Europe attracting Economic growth is central to both now acts as a town centre focal point and a visible -- At the cutting edge of innovative technologies – an average of 100,000 visitors. confirmation of the town’s rich historic architecture. all the industries which Bridgwater has embraced the Council’s long term ambitions for and were once at the cutting edge, for example; -- Somerfest Arts Festival – held annually during its communities and overall goal of Work remains to be done and the Vision supports the bricks and tiles, John Board’s experimentation with the first weekend of July, including an extensive objectives of the initiatives by providing opportunities concrete building techniques, Cellophane – which programme of music, dance, drama and visual arts. securing prosperity for all its residents. for setting enhancement and development. was applauded as ‘the tops’ in modernity at the -- The Bridgwater Fair – held annually on the St time. Matthews field.

20 BRIDGWATER VISION BRIDGWATER VISION 21 2 BASELINE ISSUES

TRANSPORT Improvements to transport and the public realm is one URBAN DESIGN -- Re-prioritisation to provide a pedestrian of the highest priorities for infrastructure investment in friendly environment suitable for cycles and the District, second only to Flood Risk Management. Implementation of the strategy set out in people, away from the historical focus upon Current assessments of Bridgwater’s main highway the original Vision: to connect public realm vehicle movement. network suggest that the town faces challenges around improvements along main gateway roads and in safety, accessibility, congestion and pollution. Some of the town centre, has begun to provide a setting -- Developing a sympathetic approach to the these issues are long standing, whilst others have been in which development will thrive. This signals river corridors including active uses, street exacerbated by recent development, in part linked to ISSUES 2 BASELINE a high quality approach to improvements in retailers and better design to create a more the town becoming more attractive, during the last five Bridgwater that will continue to improve the accessible environment. years, as a place to live and work. image of the town and create a positive cycle of -- Creating opportunities for modal shift in investment and improvement. travel including promoting cycling and public As such, Bridgwater is increasingly in need of a series of strategic solutions to its transport problems, which Key projects underway include North East transport; the Bridgwater Way cycle project look to address both short and long term challenges Bridgwater urban extension, Celebration Mile, is underway including six miles of new or and opportunities. Whilst a piecemeal approach could improvements to the Railway Station and the upgraded cycle route. improve the situation in one area in the short term, town centre regeneration. Progress has been -- Creating a distinctive green infrastructure it could be detrimental in the long term by causing made in the development of policy for key sites network including parks, gardens and public congestion elsewhere. including Huntspill Energy Park, Bristol Road realm improvements, increasing biodiversity North, Eastover and Huntworth. through wildlife enhancement corridors and As a result, a series of large enhancement schemes are currently planned for the Bridgwater area over the One of the aspirations for Bridgwater is to parks. next three years. Primary amongst these are proposals encourage a transition from a vehicle-orientated -- Improving the quality of the public realm for significant investment to improve transport and environment to a pedestrian friendly town. This including key movement corridors and the public realm in Bridgwater and the surrounding will be done by enhancing the public realm pedestrian areas, making the town more area through planning obligations linked to Hinkley through providing opportunities for active appealing to residents and tourists alike, Point C’s Development Consent Order. These include ground floor uses, street trading, and making providing integrated landscape, parking and enhancements to J23; along the A38 and linkages to improvements to the lighting, street furniture and land use opportunities. the A39; and upon southern approach routes. landscaping to create vibrant streets. -- Building on the first phases of North East In addition, a number of strategic highway The following schemes are intended to be main Bridgwater development infrastructure and improvements are also planned or are being delivered principles for delivery of this aspiration: public realm improvements, connecting them to facilitate growth in and around Bridgwater. These -- M5 gateway at each junction; a number of to the town centre. include the Colley Lane Southern Access Road due to key sites remain to be developed particularly -- Continuing to focus on the character be completed in 2017 and improvements to Huntworth on the northern junction, the scene setting areas expanded on in subsequent sections Roundabout. Investment has also been secured from nature of these transport corridors needs to including; Eastover, the Docks, Northgate and the Highways Agency for improvements to J23 of quality and suffers from fragmentation. Whilst some be improved. the River Parrett. the M5; whilst contributions from the NE Bridgwater progress has been made in strengthening the network, development are set aside for improvements to the with £3.891m invested in South Bridgwater by the A38/A39 Cross Rifles Roundabout. Department for Transport over the past three years, challenges remain. Collectively, such improvements should have a positive impact on traffic over the medium term. However, Such weakness are in spite of the potential benefits it is envisaged that the extraordinary impact of the an enhanced pedestrian network could provide. A development at Hinkley around the Bridgwater area reduction in the number of car trips into and through will mean a worsening situation in the short term, Bridgwater would enhance overall capacity available whilst over the long term, it seems unlikely that the within the system, as well as allow for physical schemes outlined will adequately meet the significant enhancement of core routes in and around the town. demand for new development around the town. Pedestrians and cyclists could be given priority over cars on certain parts of the local highway network A wider examination of further highways capacity to adjust the balance between more sustainable and in and around the Bridgwater area is therefore likely less sustainable modes of transport, benefiting both to be required to accommodate it’s growth over the regeneration ambitions, health challenges and ongoing next few years, ensuring that appropriate long term highways capacity issues. highways capacity to meet the needs of the town can be secured. It is currently envisaged that this review As part of the Hinkley Point Development, the local of the town’s future infrastructure requirements will be areas have secured a significant pot of funding to undertaken as part of the forthcoming Core Strategy encourage modal shift within Bridgwater and its Review in 2015/16. surrounding area. The response should aim to alter the perceptions of public transport and walking In addition to highways capacity, Bridgwater also and cycling as modes that are not as viable, or as suffers from a lack of opportunities to implement wider attractive, as the private car. This could be achieved demand management measures, in part reflecting its through improved bus provision; new infrastructure poor public transport provision and poor integration for each modal type; improved walking and cycling between various other modes of transport. safety features; new services and incentives to In 2012, a quarter of households in Bridgwater did serve new developments in and around Bridgwater, not actually own a car, but reciprocal options with implementation of real-time passenger information and regards walking and cycling were limited. This reflects other IT led enhancement; and improved bus and rail a series of challenges with the town’s existing walking access for those coming to Bridgwater from outside and pedestrian infrastructure, which is often of mixed the immediate locality.

22 BRIDGWATER VISION BRIDGWATER VISION 23 2 BASELINE ISSUES

CHALLENGES AND OPPORTUNITIES In summary, the following challenges and opportunities have been highlighted from the review of the planning policy and evidence base ISSUES 2 BASELINE documents as needing to be addressed in order to aid the sustainable growth of Bridgwater.

CHALLENGES -- Any change in the political agenda which creates uncertainty and affects the developer risk profile -- Addressing issues of housing affordability, and including changes to incentivised house building i.e. developing a mix of housing types and tenures to help to buy and mortgage guarantees. respond to housing needs. -- Continuing to change perceptions of place, -- Transport planning required to ease congestion at through high quality development and public realm peak times at town gateways including the need improvements, and championing of the town. for integrated modelling of developments and the effects of pedestrianising town centre areas. The -- Easy win development sites have been taken, more potential for larger new routes to be created e.g.; complex sites remain, refurbishment projects and SUSTAINABILITY -- Efficient resource use; including minimal waste distributor roads, with required consultation process town centre retail are particularly challenging. and delivery timescale. Environmental considerations include: generation during construction and in use using -- The sheer scale and numbers of development, WRAP protocols, zero to landfill policies, anaerobic -- Flood risk is identified as a potentially significant ensuring a balanced view is maintained and a clear -- National Guidance on Adaptation to Climate Change digestion facilities and CHP incineration. barrier to growth in the town. Without appropriate direction towards the Vision is achieved through is supplied by UK Government through the National measures, it could have a detrimental effect effective leadership and coordinated delivery. Adaptation Plan. Individual Authorities are required -- Wider historical issues including protecting and enhancing the historical environment, areas of on Bridgwater’s future development. Where to respond to the national agenda and embed appropriate, development should take account of OPPORTUNITIES adaptation within their Core Strategy Policy. archaeological interest and landscape historical significance. and contribute to the implementation of the Parrett -- Successfully regenerating development sites through -- Regional Centres called Climate Change Partnerships Barrier Flood Risk Solution. -- Enhancing green infrastructure and biodiversity. a collaborative approach, whereby sites complement are distributed across the UK and the local centre -- Projects that come forward should be linked to each and reinforce one another in terms of use and for Bridgwater is the Environment Agency. They -- Improving the natural environment including water, other through appropriate infrastructure investment. distinctiveness. This should be possible through coordinate action to provide resilience planning in air and land quality, and reducing light pollution. This investment should be designed to address the pursuit of an over-arching vision supported by the south west. -- Reducing the effects of traffic congestion. increases in pressures and demands resulting from strong leadership from the District Council and its these projects. partner organisations. -- Guidance for new developments is available Social issues include: and includes specific approaches to deal with -- The emergence of the economy from recession -- Sedgemoor has attracted significant investment over -- Providing access to decent homes. the headline issues which are; increased risk of will have an effect on possible development the past six years; it has the potential however to high temperatures in summer, flooding in winter, -- Providing access to education, training and health opportunities in the short and medium term, and attract more. extreme weather events, subsidence due to ground facilities. will have consequential effects on the size and -- Sedgemoor has improved its economic resilience, conditions variability and general baseline warming scope of developer contributions, sustainable design which affects design benchmarking. -- Improve employment opportunities for all with over £300-500m of investment secured for the demographics. standards, affordable housing and the extent to area in the last six years. It now has the chance to -- Strategic Flood Risk through liaising with regional which developers can be challenged on these. build on this. However, in doing so, it will also need -- Improve overall health by providing sustainable and statutory agencies to ensure that flood to ensure that those attracted in bring value and add transport, and promoting active lifestyles. -- Town centre areas such as Eastover require prevention infrastructure is in place. investment to give them a clear identity and to overall economic diversity. -- Provide facilities for cultural and artistic activity. -- Energy generation projects; affecting the land purpose. New development should be integrated -- Sedgemoor’s economy benefits from a reasonable uses around towns and rural areas. Government -- Provide access to broadband and digital technologies within the existing fabric of the town. sectorial mix, but is still some way from being incentives have created a new industry in renewable ensuring the population has access to services. -- Reducing out-commuting of residents to Bristol and competitive when compared to larger settlements. energy which are using arable land for energy Economic issues (as discussed in detail elsewhere) Exeter by attracting knowledge intensive industries. generation schemes including wind, solar and to a include: lesser extent micro hydrogenation. -- Improve opportunities and access to jobs. -- Low carbon design including passive solar championed by the NPPF. Passivhaus and AECB -- Access to basic services. Standards, which are elective, are becoming more -- To encourage a diverse, robust and thriving attractive to individual and boutique developers. economy. The Code for Sustainable Homes, is under review, may become part of the Building Regulations for -- Promote vitality and viability of town and local commercial buildings BREEAM is an appropriate centres. design benchmark. -- To deliver access to superfast broadband.

24 BRIDGWATER VISION BRIDGWATER VISION 25 A VISION FOR BRIDGWATER This section of the report sets out a 50 year vision for Bridgwater and a series of transformational themes for the town in order to achieve the vision.

‘‘In 2060 Bridgwater will be an energy The strong sense of social unity, history and conscious town known for its ambitious culture, reflected in the world famous Carnival,

approach to sustainability and low carbon will be seen through a reinvigorated town 3 THE VISION living. Bridgwater will be seen as a place that centre and artistic symbols celebrating the has been re-energised into a confident town distinctiveness of the town. through its strong, innovative architecture, Bridgwater will have a reputation for successful, its vibrant town centre and its revitalised co-ordinated delivery of its ambitious place neighbourhoods - encouraging a greater sense shaping programme. The towns’ people, of local community, wellbeing and civic pride. businesses and agencies will continue to Bridgwater will be known as a green town work in partnership to; improve housing and that draws on the uniqueness of the Somerset transport, deliver its flood alleviation solution, Levels and outstanding beauty of the Quantock the Parrett Barrier, and provide outstanding Hills. The River Parrett, public parks and open health and recreation facilities. spaces within Bridgwater will be transformed Bridgwater will continue to attract new 3 THE VISION into safe, accessible and active areas. investment, maintaining its new position as The renaissance of the river will feature at a regional centre of enterprise excellence. Its the heart of the town, supported by colourful highly skilled workforce will be utilised by the and contemporary development inspired by many new cutting edge employers in the town, INVITING + IDENTIFIABLE Bridgwater’s waterways and maritime history. encouraged by the focus on innovation and Communities within Bridgwater will be knowledge, offering quality job opportunities SUSTAINABLE + VIBRANT and training in new and emerging sectors.” defined by exemplary schools and learning INNOVATIVE + DYNAMIC achievement, improved public realm and accessible, connected transport. CULTURAL + AUTHENTIC ACCESSIBLE + CONNECTED SOCIAL + DIVERSE VIABLE + DELIVERABLE

26 BRIDGWATER VISION BRIDGWATER VISION 27 3 THE VISION

The vision and themes have emerged as a response to the issues identified previously and 3 THE VISION through the priorities and aspirations raised through community and stakeholder consultation.

INVITING + IDENTIFIABLE SUSTAINABLE + VIBRANT INNOVATIVE + DYNAMIC A town with a strong identity which An environmentally conscious, vibrant A town of education, promotes a positive and friendly image and contemporary town based on enterprise and innovation to investors and visitors sustainable growth Developing skilled people by providing opportunities Bridgwater has become more attractive to Bridgwater is to become an exemplar for for education and training to provide a workforce investors with the recent addition of the sustainable and contemporary development capable of participating in a knowledge and Woodlands Business Park, the Regional Rural through a continued demonstration of innovative technology based economy. Business Centre, North East Bridgwater, and and environmentally conscious design. The Improvements have been made since the original the adoption of several supplementary planning completion of the YMCA and Building Schools Vision document, with the completion of new documents relating to development sites. for the Future programme have set high Bridgwater College facilities, the Building Schools Continuous improvement of the town’s image as standards; acting as precedents for low carbon for the Future programme and the Energy Skills an innovative and attractive place to live, work and sustainable development. Cannington Court Centre. New facilities will improve access to education and do business will enable it to advertise further provides an exemplar for the renovation and although it may take some years before the benefits afield; attract increasing numbers of visitors and reuse of a Grade 1 listed building incorporating can be quantified. renewable energy production through solar investors to the town. Bridgwater still lags behind the rest of the UK in terms photovoltaics and ground source heat pumps for of access to higher education and the number of There should be the continued re-branding heating and cooling. of Bridgwater to broaden its appeal, whilst graduates, possibly due to the location of Universities preserving its distinctiveness and challenging Further integration of energy generation, which are in Exeter, Bristol and Bath. green infrastructure, air quality improvements, the conventional image of Bridgwater as a Access to development land for new businesses sustainable transport and flood prevention distribution and warehousing location. This image is a good starting point in addressing this lack of measures into growth and development will ensure can be shaped by projects such as bold public graduate and skilled workforce. Attracting high quality that Bridgwater is resilient and able to adapt to realm interventions to improve the attractiveness businesses will bring the need for skilled workers and, climate and economic change. of Bridgwater as a destination, creating a stronger as a result, improve Bridgwater’s employment offer. brand and identity and building on its unique Green infrastructure is to be strengthened The vision is to encourage higher quality interaction history and character. through street trees and water management between Bridgwater’s business base and its integrated into public realm design, maintaining Strengthening the emphasis placed on locally educational establishments with the aim of nurturing a links with surrounding countryside and improving distinctive and high quality development and workforce which is fit for the future. It must also build wildlife and biodiversity corridors. Links between culture will help establish a strong sense of place on the success of local labour agreements to link job Bridgwater and Taunton focussing on the route and identity as the town changes and grows. creation with local people and stimulate a positive along the Canal and the waterways within the cycle of economic health and restoration. town would benefit from upgrading into communal spaces. A mixture of uses bringing additional The aim is to maximise the opportunity for the College footfall would add vitality along the river and dock. and the schools to work in partnership with key stakeholders in the town to enhance their respective In Bridgwater town centre, a balanced mixture campus environments and business development of uses will help to shape a place people enjoy potential. living and working, whilst, encouraging a vibrant evening economy. The creation of a high quality The vision must continue to focus on providing a public realm and open space network should be diversified provision of office and incubator space for a key priority in delivering sustainable growth. new and existing high-tech and knowledge intensive Celebration of the waterways is important with the companies. It also acknowledges the need for space water network becoming the central axis of the for research and development in the energy and town and increasingly used as a natural, town- nuclear sector. wide, or even regional attraction.

28 BRIDGWATER VISION BRIDGWATER VISION 29 3 THE VISION 3 THE VISION

CULTURAL + AUTHENTIC ACCESSIBLE + CONNECTED SOCIAL + DIVERSE VIABLE + DELIVERABLE A culturally rich, colourful An accessible and well A diverse, socially conscious town, A town which promotes opportunities that and historic Bridgwater connected Bridgwater with a strong sense of civic pride are financially deliverable and realisable Improving the visitor experience, and the tourist An accessible Bridgwater is a key factor in delivering and local community in the long term potential, of Bridgwater should be a key priority. the vision and supporting the towns, villages and The provision of attractive neighbourhoods which There should be a focus on the importance of This could be done by revealing and celebrating rural communities in the district to become thriving residents are proud of and maintain, and a town centre appropriate development sites, public realm the economic and physical history of the town. The settlements. which is supported and promoted by local people. improvements and green infrastructure delivered redevelopment and promotion of key cultural and Delivering this requires a comprehensive approach The vision for Bridgwater is to create attractive, through joint ventures and private developers, using historic assets including events and festivals. based on a sustainable transport strategy. Focusing balanced and sustainable neighbourhoods which will market forces, supported and facilitated by public sector initiatives. Promotional literature and campaigns are required to on the promotion of public transport, to encourage provide a range of housing types and tenures and advertise the leisure and cultural facilities and the new a modal shift control of traffic through demand access to local community services and facilities. The vision can only come to fruition if the proposals hotel development. management and improvements to the pedestrian and and strategies within it are realisable and deliverable. cycle environment including new strategic routes such Continued growth in the local population will help to Delivering and maintaining a high quality public realm as the Bridgwater Way. support and enhance the viability and vitality of the Development proposals should maximise benefits to the in the town. town centre. local community and achieve high quality design and The creation of a high quality, inclusive, pedestrian establish benchmarks for development in the future. The expansion of, and improvements to, the range and oriented environment with ease of access for all To achieve a diverse and inclusive community through quality of shopping in Bridgwater will also be a key throughout the town centre which links to key providing a mix of larger units and affordable housing objective in attracting visitors and encouraging them residential and employment areas is important for which is accessible to key workers and a wider cross to stay longer in the town. Bridgwater’s success. section of Bridgwater’s population. Bridgwater is already rich in cultural facilities and Public transport connections between Bridgwater, This may include the potential for accommodating attractions including the Arts Centre, the Carnival and Taunton, and Wellington should be improved; including temporary communities within the town, as part of the Engine Room. train journey frequencies and connections to local construction projects which will need to be housed, supported, and integrated into the local community. New attractions will require imagination, innovation and bus networks from the station. As the population of Regeneration and developing out the local housing be of high quality to build on this strong foundation Bridgwater increases these routes will become more stock will be achieved through housing renewal funds including the introduction of public art, dramatic street viable as opportunities for employment uses within the enabled through the Hinkley S106 agreement. lighting and other forms of cultural expression. district to increase demand. Bridgwater should retain existing residents for longer and attract a wider demographic, whilst addressing the quality of the environment, the design and quality of housing supplied. This will need to be supported by additional provision of green infrastructure; the effective management of the environment; and the provision of supporting social facilities such as health and child care.

30 BRIDGWATER VISION BRIDGWATER VISION 31 This section of the report sets out a town- wide spatial strategy for Bridgwater drawing together the layers of planning required to deliver a sustainable town. These include land use plans, a movement framework and green infrastructure. 4 BRIDGWATER SPATIAL STRATEGY SPATIAL 4 BRIDGWATER 4 BRIDGWATER SPATIAL STRATEGY

SUSTAINABLE DEVELOPMENT STRATEGIC CONTEXT + PROJECTS LOCAL OPPORTUNITIES + PROJECTS STRATEGIC DIAGRAM GREEN INFRASTRUCTURE ACCESS + MOVEMENT

32 BRIDGWATER VISION BRIDGWATER VISION 33 4 BRIDGWATER SPATIAL STRATEGY

SUSTAINABLE DEVELOPMENT The sustainable development of Bridgwater will depend on taking the necessary steps to realise the vision of Bridgwater aims to safeguard, stimulating economic growth whilst maximising wellbeing maintain and enhance its and protecting the environment without affecting the impressive green infrastructure, ability of future generations to do the same. and offer a high quality landscape for living, working and recreation.

Sustainable development is at the heart of the SOCIAL + CULTURAL STRATEGY SPATIAL 4 BRIDGWATER National Planning Policy Framework. To be sustainable development must have positive impacts Of equal importance is the development of a strong, in three spheres; social, economical and the natural diverse community in Bridgwater. The vision for the environment. town is to ensure the growth of healthy communities with access to decent homes, education, healthcare This translates in reality to delivering homes, business, and employment. infrastructure and thriving local places that are viable, socially connected and have no impact on the natural The recent development of the McMillan Theatre at environment. Bridgwater College represents a valuable cultural resource for students, businesses and the local The sustainable development of Bridgwater will community. depend on taking the necessary steps to realise the vision of stimulating economic growth whilst The conservation of the historic environment can make minimising or eliminating any negative impacts of an important contribution to the town’s cultural, social development through mitigation and good design. and economic identity. The development of a high quality public realm not only improves the aesthetic of the town, but can promote more healthy lifestyles. ECONOMIC Pedestrianisation of the town centre encourages Bridgwater is strategically important, within a regional more active modes of travel, whilst improvements context, as part of the M5 corridor axis for growth. to parks and open spaces have tangible benefits Its economic potential is interlinked between the to health and well-being. This has wider economic adjacent settlements of Burnham-on-Sea, Highbridge, and environmental benefits; encouraging tourism, Cheddar, Taunton, Wellington and Weston-Super-Mare promoting environmentally friendly forms of transport, and is impacted by the cities of Exeter, Bristol and and encouraging biodiversity through incorporating Bath. landscape planting. Access to these markets, skills bases, and supply chains ENVIRONMENTAL provide opportunities for business but also act in competition with Bridgwater which needs to set itself Bridgwater aims to safeguard, maintain and enhance its apart from these economic areas to provide its own set impressive green infrastructure, and offer a high quality of unique opportunities for business. landscape for living, working and recreation. This need for economic differentiation in Bridgwater Development should maintain and improve presents pressures towards a significant restructuring Sedgemoor’s unique natural environment, protecting and re-branding of the town. Creating a stronger natural assets such as the District’s two Areas of profile, and role, for Bridgwater as a major economic Outstanding Natural Beauty (AONBs), in the Mendip and service centre in Somerset and beyond becomes and Quantock Hills and its 28 Sites of Special Scientific a priority. Interest (SSSIs). This process is already underway with new businesses Development should seek to protect and deliver net locating into new employment centres. The recent gain for biodiversity that retains and enhances natural arrival of the Mulberry factory and Morrisons Regional features. In addition, it should aim to provide sufficient Distribution Centre are testament to the success of open space for sport and recreation, enhancing investment programmes to date. existing provision, and delivering new green space when this is insufficient. There are a number of strategic and local development opportunities, which can help Bridgwater continue its reinvention and deliver the Vision including Hinkley Point C, Eastover, Bristol Road North, the completion of North East Bridgwater, Bristol Road site east of the A38, Bridgwater Gateway, Huntspill Energy Park and Huntworth.

34 BRIDGWATER VISION BRIDGWATER VISION 35 4 BRIDGWATER SPATIAL STRATEGY STRATEGIC CONTEXT

WYE VALLEY AONB M5 COMPLETED PROJECTS

CURRENT PROJECTS

NEWPORT

M4 AVONMOUTH HINKLEY POINT C CONNECTION M4 CARDIFF 4 BRIDGWATER SPATIAL STRATEGY SPATIAL 4 BRIDGWATER BRISTOL M5

A38 BATH

SEVERN ESTUARY MENDIP HILLS TIDAL POWER AONB

HINKLEY POINT C STEART COASTAL MANAGEMENT

ENERGY SKILLS CENTRE PARRETT BARRIER BRIDGWATER

EXMOOR NATIONAL PARK QUANTOCKS AONB SOMERSET LEVELS + MOORS TAUNTON STRATEGIC CONTEXT In terms of population size Bridgwater and adjoining areas including North Petherton and Wembdon contain Sedgemoor District sits at the centre of the historic 47,500 residents; Burnham-on-Sea and Highbridge, M5 County of Somerset, facing the Severn Estuary on its 19,576 and Cheddar 5,755 residents. western boundary and the Somerset Levels on the eastern boundary. Adjacent centres have different economic profiles which reflect their individual characteristics. Burnham- Although the District is mainly rural in nature its on-Sea has a mixed economy, being a coastal town location, equidistant from Bristol and Exeter, offers with an attractive beach front, and benefits from a DARTMOOR significant economic potential. Sedgemoor’s proximity NATIONAL strong tourism and visitor economy around which a PARK BLACKDOWNS to Taunton is important as are its geographical links local service and retail sector has developed. AONB with Mendip and North Somerset. Alternatively, Highbridge has tended towards a There is strong economic inter-connectivity between manufacturing and skilled labour focus. It incorporates the Bridgwater, Exeter, Bath and Bristol including labour a significant level of the District’s overall commercial and housing markets, which influence Bridgwater’s space within the Isleport Business Park. The town’s DORSET overall economic and investment potential. location also makes it a popular and practical location AONB Bridgwater is one of the economic hubs of Somerset, for out-commuting to Bridgwater, Taunton, Weston and EXETER EAST DEVON with long standing strengths in the manufacturing Bristol which are all within 30 miles. AONB sector. This has begun to change over recent years with Commuting is also an issue affecting Bridgwater increasing distribution and logistics activity as well as with trips to Taunton, Exeter and Bristol employment substantial investments brought by the extension of centres impacting on Bridgwater’s aspiration to be a ENGLISH Hinkley Point Nuclear Power Station. sustainable town. CHANNEL Moving beyond Bridgwater, the District has three further strategic centres of economic importance; Burnham-on-Sea and Highbridge to the North, and Cheddar to the North East.

36 BRIDGWATER VISION BRIDGWATER VISION 37 4 BRIDGWATER SPATIAL STRATEGY

STRATEGIC PROJECTS There are a number of major projects underway within the wider area around Bridgwater which will have a significant impact on the town and provide the necessary impetus for it to significantly improve its offer to service them effectively. The quality of these projects from both a design and environmental perspective must meet the same high standards expected of projects within Bridgwater itself if a transformation in the identity and image of the town is to be achieved and Bridgwater is to fulfil its maximum potential. The projects provide important opportunities for Bridgwater

to re-align its economy and to face the challenges of STRATEGY SPATIAL 4 BRIDGWATER increased national and global competition.

Hinkley Point C increased investment into energy related education Beyond providing a secure source of energy, with Bridgwater College achieving the delivery of Hinkley Point C power station will bring substantial the Energy Skills Centre. Hinkley Point C is in the investment into Sedgemoor in terms of job creation final stages of legal process and is expected to be from new nuclear building, infrastructure and delivered. If successful, the Bridgwater economy will accommodation. capitalise on a six year construction period, which will require up to 5,000 employees at peak times, and Earthworks and site clearance are currently being subsequent operation and maintenance of the power undertaken at the site in West Somerset, eight miles station which will require between 600-900 skilled from Bridgwater, in preparation for the construction staff. of EDF Energy’s nuclear power station. A Supplementary Planning Document (SPD) was Hinkley C Connection Bridgwater Bay Lagoon Bridgwater Strategic Flood Defence/ Parrett Barrier prepared to assist potential developers, including The Hinkley C Connection project comprises the The Severn Estuary is one of the UK’s largest Long term funding of Strategic Flood Defences is EDF Energy, in formulating their development construction of a new 57km stretch of 400kV estuaries with potential tidal energy resources critical if Bridgwater is to fulfil its role as the focus of proposals both for the Hinkley Point site itself and any electricity transmission connection between Hinkley equivalent to 4.4%-5% of all UK energy depending on growth within the district. A long term solution, a tidal associated development that may be required. C and Seabank, near Avonmouth in Bristol. New the choice of technology. surge barrier on the River Parrett, has been identified ‘T-pylon’ style pylons are proposed to be installed for in Partnership with the Environment Agency, Internal The SPD looked at a number of development Opportunities are currently being explored to the majority of the section of the cable which would Drainage Boards and Defra and a funding approach opportunities within Bridgwater – such as the Former develop a tidal lagoon in Bridgwater Bay. Broad be overground to the north of Bridgwater. agreed through the Bridgwater Strategic Flood Medical Centre (potential for worker accommodation) engagement with local communities, local Defence Supplementary Planning Document. and the Former Sainsburys Site (potential for The route of the proposed development would be authorities and interested parties has formed part worker accommodation). Both sites were cited as located to the north of the town centre connecting of the engineering and environmental feasibility The Bridgwater Flood Defence Infrastructure development opportunities that could contribute to the existing substation in the east of Bridgwater process. The current proposal, which is subject to Planning report (2009) concluded that the best positively to the regeneration of Eastover. before heading north to Avonmouth between Puriton change, would involve a continuous breakwater approach to flood risk management was to maintain EDF is not progressing development proposals and Woolavington. The DCO application includes wall spanning from Minehead to Lilstock, forming a the existing defences, before supplementing them directly on these sites. However, given their proximity the siting of a construction compound at Bath Road lagoon covering an area of approximately 70sqKM, at some point between 2030 and 2050 with a tidal to the main EDF Bridgwater campus, the bus routes, which would include a number of welfare cabins and encompassing 54 turbines and 49 sluice gates. surge barrier constructed somewhere between and the need for a focus on the re-use of brownfield car parking spaces. Options are being explored for a 200+ berth marina, Chilton Trinity and Dunball. sites, it will make them priority sites for consideration In May 2014, a Development Consent Order (DCO) a roll on roll of ferry terminal, two sea locks, and The flooding in early 2014 led a partnership of key as housing development as part of the Council’s was submitted for the construction and operation of berthing facilities for cruise ships as well as a leisure authorities to prepare ‘The Somerset Levels and expenditure of the housing fund associated with the the project. The examination of the DCO application park. The scheme could also assist in managing Moors Flood Action Plan’. This review confirms Hinkley Point C project. will conclude in July 2015 with a decision expected to coastal erosion and flood risk, and aim to facilitate the need for a major intervention and continues to be issued in March 2016. regeneration in the area. support the option of a tidal surge barrier. The proposed Hinkley Point C extension has brought

38 BRIDGWATER VISION BRIDGWATER VISION 39 4 BRIDGWATER SPATIAL STRATEGY MAJOR PROJECTS

LOCAL PROJECTS The Meads Huntspill Energy Park The Meads is an area of farmland to the south-west of Bridgwater and comprises land currently used as This site to the North of Bridgwater has been allocated grazing marsh through which the courses of the Hamp COMPLETED as an ‘Energy Park’, and has been identified for the and Durleigh Brooks flow. delivery of about 90 hectares of employment land. The area will be developed as an ecological park UNDER CONSTRUCTION HUNTSPILL ENERGY Although the scale of job creation will depend on the PARK type and mix of employment uses that are secured, the enhancing its natural qualities and sustainability IN PROGRESS Core Strategy identified the potential for 2,000 jobs on credentials to promote opportunities for activities site in the long term. such as walking, cycling and children’s play. In addition, it should create a wetland habitat to promote To further elaborate on these objectives and provide biodiversity. guidance on the concept of the Energy Park, a Supplementary Planning Document (SPD) was Eastover prepared and adopted in March 2012. The Eastover Triangle is an area in the Bridgwater town 23 4 BRIDGWATER SPATIAL STRATEGY SPATIAL 4 BRIDGWATER The SPD outlines the Council’s concept of an Energy centre to the east of the River Parrett. Eastover will Park for this site, through the delivery of the following be reinvigorated, developing a sense of place using energy related uses: contemporary, quality architecture which complements 2 -- Energy production; existing buildings. Emphasis is placed creating on PARRETT BARRIER 1 accessible environment on uses that create pedestrian OPTIONS -- Manufacturing and advanced engineering footfall to encourage the vitality and viability of the area. operations; Ground floor uses will be retail, leisure, food and drink 3 -- Research and development; and other typical town centre services, whilst residential and office uses on the upper floors will be supported. -- Education and training; MORRISONS There are a number of redevelopment opportunities DISTRIBUTION CENTRE -- Logistics related to the energy sector; and in the area, these include: the Former Iceland site

-- Other energy supply chain businesses. that fronts onto Eastover and Broadway, the former POLICE STATION Bridgwater Hospital and the Asda and former East A number of the key deliverables are identified in the Quay Medical Centre site to the north of Eastover SPD to inform the redevelopment of the former Royal Street. Proposals on these sites include new dwellings, Ordinance Factory site and to help shape proposals. retail uses with offices above and the potential for a 4 NORTH EAST Sedgemoor District Council will seek to review and new bus station. BRIDGWATER update the position on deliverability of the Energy Park as part of the local plan review. South Bridgwater CHILTON TRINITY SCHOOL BRIDGWATER HOSPITAL Huntworth employment area is located next to junction Colley Lane Southern Access Road 24 of the M5 and is home to Huntworth Industrial 5 The Colley Lane Southern Access Road is a new Estate and the Regional Rural Business Centre. The carriageway in Bridgwater to provide access into the South Bridgwater Urban Extension is currently under Colley Lane Industrial Estate from the South. The new construction with consent for over 20ha of additional MCMILLAN THEATRE road will run in a southerly direction from Parrett Way employment land to form ‘Bridgwater Gateway’. There EASTOVER to Marsh Lane with a new roundabout at the existing is also consent for Park-and-Ride facilities, HGV holding BRIDGWATER COLLEGE ACADEMY Marsh Lane/Showground Road junction. The estimated and induction centres associated with the Hinkley Point ENERGY SKILLS CENTRE cost of the scheme is £11 million. The proposals are C development. being funded through contribution towards transport RAILWAY STATION infrastructure in South Bridgwater, secured through North East Bridgwater legal agreements with developers. The North East Bridgwater Urban Extension is located YMCA The Bridgwater Transport Study identifies the access between the M5 motorway, the railway line and the A39 Bath Road and comprises both the former Innovia road as being of primary importance to the re-routing THE MEADS of traffic in Bridgwater. The Colley Lane Industrial factory site and Little Sydenham Farm. ROBERT BLAKE SCIENCE COLLEGE Estate can only be accessed from the A38 north of In July 2010, consent was granted for 2,000 dwellings the estate. This means vehicles approaching the estate and associated development, including a new access from the south must pass the A38 Taunton Road and road and new primary school. The consent also Broadway, before turning back south into the estate via included 110,000 square metres of employment land COLLEY LANE Salmon Parade. that will provide approximately 2,700 jobs. ACCESS ROAD The scheme involves the creation of two new road- The Morrisons Regional Distribution Centre has been bridges, a new roundabout, over 800m of carriageway delivered, whilst major transport improvements and the SOUTH BRIDGWATER and new pedestrian and cycling facilities. Construction housing development are being built. of the new road is to commence mid 2016. Willow Down Primary School and Nursery has now been delivered through developer funding, as part of the North East Bridgwater development.

24 HUNTWORTH ROUNDABOUT

REGIONAL RURAL BUSINESS CENTRE

40 BRIDGWATER VISION BRIDGWATER VISION 41 4 BRIDGWATER SPATIAL STRATEGY TOWN CENTRE

STRATEGIC SPATIAL DIAGRAM The strategic framework addresses the key planning layers required to deliver the sustainable town vision. The Strategic Spatial Diagram The following sections are divided into; A Spatial presents a simple and accessible Diagram, Green Infrastructure Plan, Access and Movement. Placemaking plans follow in the next section. HUNTSPILL ENERGY PARK pictorial representation of the The Strategic Spatial Diagram presents a simple new direction for Bridgwater and and accessible pictorial representation of the new its hinterland. direction for Bridgwater and its hinterland. It illustrates the preferred spatial approach to delivering new development across the town as well as encompassing existing projects and the emerging transport strategy being developed by Somerset County Council.

23 STRATEGY SPATIAL 4 BRIDGWATER It highlights the following key existing spatial elements: -- the town centre and town centre core. -- existing residential areas. -- main public and other transport routes and nodes. -- important watercourses. -- education facilities, the new hospital and YMCA.

The diagram also shows future projects comprising the following: -- potential locations for new town-wide landmark

buildings or features. M5 A39

-- strategic and inner gateways. A38 / BRISTOL ROAD -- the strategic urban extension currently under construction (North East Bridgwater). NORTH EAST -- residential-led areas. CHILTON BRIDGWATER TRINITY -- employment-led mixed use areas. SCHOOL BRIDGWATER HOSPITAL -- residential enhancement areas. -- indicative park and ride sites.

BRIDGWATER COLLEGE ACADEMY A39 BRIDGWATER COLLEGE

RAILWAY STATION KEY; TO TOWN CENTRE MAP OPPOSITE YMCA PENROSE A372 TOWN CENTRE VISUALLY IMPROVED SCHOOL ‘CORE’ ARTERIALS TOWN PEDESTRIAN CENTRE ORIENTED STREETS ROBERT BLAKE EMPLOYMENT- PEDESTRIAN SCIENCE COLLEGE LED MIXED USE PRIORITY STREETS THE MEADS NEW LINK RESIDENTIAL-LED ROAD RESIDENTIAL PRINCIPAL PEDESTRIAN / ENHANCEMENT AREAS CYCLE CORRIDOR COUNTRY EXISTING KEY PUBLIC PARK RESIDENTIAL AREAS TRANSPORT CORRIDOR SOUTH HUNTSPILL P INDICATIVE STRATEGIC BRIDGWATER ENERGY PARK CAR PARKS

SCHOOL / PR INDICATIVE PARK COLLEGE FACILITY AND RIDE BUS HOSPITAL S INTERCHANGE ENERGY SKILLS WATERSIDE CENTRE IMPROVEMENT AREA 24 COMMUNITY PARK WITH YMCA ECONOGICAL FOCUS

STRATEGIC TAUNTON ROAD GATEWAYS INNER GATEWAYS

42 BRIDGWATER VISION BRIDGWATER VISION 43 4 BRIDGWATER SPATIAL STRATEGY GREEN INFRASTRUCTURE

GREEN INFRASTRUCTURE The Meads will be a significant addition to Bridgwater’s green infrastructure provision, an ecological park A successful urban environment must be sustainable drawing on the natural qualities of the area with a and address issues of how to use and preserve focus on activities such as allotments/ community the natural environment. The Sedgemoor Green gardens, urban farms, local nature reserves and Infrastructure Strategy highlights the need to protect wetland habitats. Enhanced pedestrian/ cycle and enhance the existing high quality environment connections will link the Meads to adjacent residential and landscape in the district. The strategy addresses areas, community facilities, schools and YMCA. the need to restructure the district’s economic base and transform urban development by enhancing UTILISING THE WATERWAYS ‘quality of place’. AND GREEN LINKS IMPROVING + ADDING TO This principle would aim to encourage the more BRIDGWATER’S OPEN SPACE intensive use of all the green corridors and waterways within Bridgwater including parks, rivers, canals and Bridgwater is well served by green space characterised the opening up of culvert rivers where possible to STRATEGY SPATIAL 4 BRIDGWATER by natural and semi-natural green space, particularly provide continuous, safe, signed and legible walk, the River Parrett, the Taunton and Bridgwater Canal, as cycle and bridle-ways which create a sequence of well as, formal parks and gardens and amenity green alternative routes for pedestrians and cyclists across space. the town. It will also exploit opportunities to integrate This principle would aim to enhance and add to the water with any waterside development, and promote variety of spaces within the town creating a network of the use of the waterways for land and water based local parks, green spaces along the waterside, vibrant, leisure. A variety of related recreation, education and attractive and functional hard surfaced squares and environmental initiatives should also be promoted. public spaces in the town centre, outside the railway station, and within the local neighbourhood centres. PROMOTING ACCESS TO THE Public squares, local parks, children’s playgrounds RURAL LANDSCAPE and places to sit and relax, will act as a heart for Bridgwater is surrounded by significant areas of rural Bridgwater’s neighbourhoods, bringing people fringe countryside which includes rivers, fields, valuable together and providing welcome breathing space agricultural land, important natural habitats and areas within the town and promoting opportunities for for informal recreation. Bridgwater’s landscape setting leisure pursuits and enhancement of natural habitats. is an important asset; it helps to reduce CO2 emissions and contributes towards the quality of life that local people enjoy. This principle would aim to improve public access from the town to the surrounding BRISTOL ROAD PLAYING FIELD countryside for the health, enjoyment and well being of WHITFIELD WEMBDON ROAD residents and users of the town. COMMON

VICTORIA PARK WEST BREWERY QUAY FIELDS

PARKWAY BLAKE GARDENS RAIL STATION EASTOVER PARK KEY; TO GREEN INFRASTRUCTURE MAP OPPOSITE ST MATTHEWS FIELD RURAL SETTING/ HINTERLAND THE MEADS LOCALLY IMPROTANT NATURE CONSERVATION SITES

ALLOTMENTS

SIGNIFICANT AMENITY GREENSPACE

PLAY AREAS

CHURCHYARD & CEMETERY

NATURAL & SEMI-NATURAL GREENSPACE OUTDOOR SPORTS FACILITY

PARKS & GARDENS

MAIN WATER BODIES

PRINCIPLE PEDESTRIAN / CYCLE LINKS WATERSIDE IMPROVEMENT AREAS PROPOSED TOWN PARKS

44 BRIDGWATER VISION BRIDGWATER VISION 45 4 BRIDGWATER SPATIAL STRATEGY MOVEMENT

ACCESS + MOVEMENT -- making the town centre more attractive, safe and useable by pedestrians and cyclists; MOVING PEOPLE AROUND SUSTAINABLY -- improving the social cohesion of Bridgwater and its The key transport characteristics of Bridgwater communities and the health of those who live, work KEY HUNTSPILL currently include: and play there; ENERGY PARK TOWN CENTRE -- out-commuting; -- reducing the transport related impacts on air and POTENTIAL NEW RAIL LINK -- car travel being dominant, trafﬁc levels growing noise quality, congestion and accidents; SCHOOL / COLLEGE FACILITY and demand on the highway network at peak times -- making Bridgwater a more pedestrian and cycle already being close to or exceeding capacity; friendly place by improving infrastructure for ENERGY SKILLS CENTRE -- spare car park capacity at all times; pedestrians and cyclists as well as access to it; HOSPITAL

-- a large proportion of car trips into the town centre -- encouraging use of the strategic green network YMCA during peak times being short distance trips (less incorporating the river corridors and RAILWAY LINE

than three km long); -- adopting the guidance set out in Manual for Streets 23 STRATEGY SPATIAL 4 BRIDGWATER -- poor public transport provision resulting in and Manual for Streets 2. STRATEGIC GATEWAYS poor accessibility to essential services such as Manual for Streets, and its companion Manual for INNER GATEWAYS NEW LINK ROAD TO employment, healthcare and education; HUNTSPILL ENERGY Streets 2 – a wider application of the principles, PARK -- poor integration between different modes; supersede all other highway design guides issued by VISUALLY IMPROVED ARTERIALS -- noticeable gaps regarding the provision of demand national, regional and local government and shows PEDESTRIAN ORIENTATED STREETS NEW LINK ROAD TO management, and how the design of residential streets can be enhanced. HINKLEY POINT It also advises on how street design can help create PEDESTRIAN PRIORITY STREETS -- limited evening and weekend bus services resulting better places, i.e. places with local distinctiveness and in poor accessibility to leisure opportunities. identity, and offers advice on Home Zones. Manual for NEW LINK ROAD MORRISONS Streets 2 fills the gap in planning and design guidance DISTRIBUTION The town needs a strategic solution to its problems as PRINCIPLE PEDESTRIAN / CENTRE for highways that sit between residential streets, CYCLE LINK a piecemeal approach, while improving one area, could covered by Manual for Streets, and interurban roads, KEY PUBLIC TRANSPORT CORRIDOR easily be detrimental to another as it simply moves the M5 covered by the Design Manual for Roads and Bridges. problems elsewhere. A39 This guidance addresses the need to balance the P INDICATIVE STRATEGIC CAR A38 / BRISTOL ROAD PARKS A key objective for the Strategic Framework for requirements of a wide cross-section of road users; PR INDICATIVE PARK AND RIDE Bridgwater is to help to create a safe and attractive from pedestrians, lorry drivers, cyclists and those living CHILTON public realm for all with an enhanced environment and running businesses along High Streets. S BUS INTERCHANGE for pedestrians and cyclists. The theme to make TRINITY It is also essential that the potential impact of SCHOOL Bridgwater a more accessible and better connected WATERSIDE IMPROVEMENT BRIDGWATER HOSPITAL developments, specifically major national infrastructure AREA town involves enhancing how people can move projects, which could have an impact on the current through and around the area using more sustainable transport issues, are addressed at an early stage in modes of transport; improving integration between their development. modes; and controlling traffic through a variety of demand management measures. The Strategic Framework and proposals within it will need to include measures to accommodate their If the people of Bridgwater can be encouraged out own traffic, and mitigation. This could include for BRIDGWATER COLLEGE ACADEMY of their cars then they will benefit from less traffic, example: park and ride facilities, public transport A39 less pollution and reduced levels of congestion on the BRIDGWATER COLLEGE improvements, pedestrian and cycle improvements, key routes into and around the town. They will also rail station refurbishment, as part of the travel plan RAILWAY STATION benefit from improvements to air and noise quality, strategy, which could have legacy benefits for the better health due through a active lifestyle and greater town as a whole. YMCA financial gain from reduced reliance on the car. HAYGROVE PENROSE A372 In order to accommodate future growth it is likely SCHOOL The access and movement strategy, therefore, is based SCHOOL that additional road infrastructure will be required. around the following objectives: A number of options will be tested as part of the THE ROBERT BLAKE -- reducing the environmental impact of the local plan preparation that will include for example a MEADS SCIENCE COLLEGE development of Bridgwater for the lifetime of the northern by-pass or an eastern distributor road. Any Framework, and beyond, by promoting alternatives such schemes would both support further growth and to car travel through demand management and reduce the amount of traffic in the town, thus providing raising awareness about sustainable transport further opportunities to improve the pedestrian and options; COUNTRY cycle environment. PARK -- improving the choice of sustainable transport modes SOUTH available to residents, employees and visitors to BRIDGWATER Bridgwater and in particular to non-car owners, through support for public transport, pedestrians and cyclists;

TAUNTON ROAD

TOWARDS TAUNTON / EXETER 46 BRIDGWATER VISION BRIDGWATER VISION 47 1 INTRODUCTION In order to achieve the Vision set out within the previous section and to inform the projects and proposals set out later in the report there are a number of design and place making principles that should apply across the whole of Bridgwater. 5 CHARACTER AREAS 5 CHARACTER

5 CHARACTER AREAS

PLACEMAKING TOWN CENTRE ST JOHN STREET – THE GARDEN QUARTER THE MEADS – THE ECO PARK HAMP – A NEIGHBOURHOOD ENHANCED NEWTOWN AND VICTORIA – A NEIGHBOURHOOD ENHANCED SYDENHAM AND BOWER – THE KNOWLEDGE QUARTER HUNTWORTH – ENHANCED DISTRIBUTION CENTRE NORTH EAST BRIDGWATER – A LIVING SUSTAINABLE COMMUNITY WEMBDON – A COMMUNITY EXTENSION COLLEY LANE – PARRETT EMPLOYMENT PARK WYLDS ROAD – ENHANCED MIXED USE AREA NORTH BRIDGWATER AND BRISTOL ROAD – GREEN GATEWAY BUSINESS PARK NORTH OF PURITON – HUNTSPILL ENERGY PARK

48 BRIDGWATER VISION BRIDGWATER VISION 49 5 CHARACTER AREAS CHARACTER AREAS

PLACEMAKING In Bridgwater, in the past, the planning of development has been dictated primarily by the geometry of road Design and place making principles have been design. This has the effect of creating barriers around developed through a review of best practice and the town centre, between neighbourhoods such as government guidance such as By Design: Urban Eastover, and employment areas and encouraging car Design in the Planning System (DETR, 2000), and use, even for journeys which would be much better the two Urban Design Compendiums (English made by walking or cycling. Wherever possible, HUNTSBILL Partnerships, 2007). movement on foot, by bicycle or by public transport ENERGY PARK The essence of the approach is to create a pattern of should be as easy and convenient as using the car. This public spaces and new development within which all doesn’t mean excluding the car: what is needed is an those who make use of a place can contribute to its appropriate balance between traffic and other uses to AREAS 5 CHARACTER value, variety and interest. Innovative proposals and create attractive, lively, safe and interesting places. ideas that permeate through the report are further The River Parrett and the canal network also need to progressions and additions to these principles. be more accessible with better connections to the wider movement pattern across the town. LOCAL IDENTITY Places with a distinctive character and identity will URBAN GRAIN attract people to live, work and visit, making them Being sympathetic and designing with the existing sustainable culturally and financially. Effective design urban grain is critical to creating new development principles can help ensure that new development which is appropriate and fits well within the existing enhances the character and identity of a place. This town structure. can be achieved through appreciation of local climate, urban form, culture, topography, building types and It is important, therefore, that opportunities to integrate materials and an understanding of how these should significant areas of new development, for example inform new developments. at Northgate, are taken an that new design respects the existing context of the town and enriches the Bridgwater is proud of its on going culture of surrounding fabric visually and physically. NORTH cutting edge art, creativity and innovation. It has a BRIDGWATER + BRISTOL strong character and local identity centred on its Designing appropriate development will require ROAD working industrial and mercantile past, its innovative consideration of the local urban grain: the pattern technologies and an independent culture typified by of streets, blocks and building types, the continuity having the country’s first Arts Council backed Arts of building frontage lines, the street’s vertical and NORTH EAST Centre. horizontal rhythms, adjacent building heights and local BRIDGWATER The famous Bridgwater Carnival is one of the symbols building materials. of the town’s independent, pioneering which demands Opportunities to create new landmark buildings of high greater expression and celebration in Bridgwater’s quality architecture at key gateways, for example, at buildings, spaces and public realm. There are also the M5 junctions, and around the inner gateways of the WYLDS opportunities to create new symbols of identity which ROAD town centre through the magic of contrast, drama and NEWTOWN + allow Bridgwater to evolve and shine in the future. VICTORIA innovation, should also be explored. WEMBDON Bridgwater’s position on the River Parrett is a key part of its character which is at present underplayed and PUBLIC REALM DESIGN SYDENHAM + needs to be celebrated as a distinctive feature and TOWN It is the activities which take place within the physical BOWER integral part of town centre life. Similarly, the town’s CENTRE fabric of the town which determine its vitality and canal network is largely a hidden asset which should Bridgwater is no exception. EASTOVER also be emphasised and provide opportunities for high DURLEIGH quality waterside development. The public domain is made up of a hierarchy of ROAD different spaces and places which generally perform Bridgwater’s rural hinterland is an important asset and different functions for different people, but, overall, contributes towards the quality of life that local people working in an integrated and complementary way. COLLEY enjoy. It is essential that this is protected and promoted LANE for the health, enjoyment and well being of residents Civic spaces and squares have a variety of uses THE MEADS and users. including festivals and celebrations, as a market place HAMP and theatre, for relaxation and for meeting others. PERMEABILITY Towns exist for interaction. They depend upon movement systems: roads, streets, footpaths and SOUTH BRIDGWATER public transport routes, also the service utilities (water, gas, electricity, internet) which make urban life possible and link them to the wider world. The success of a town or new development within it depends on how HUNTWORTH well the connections work, not just their functional performance, but how they contribute to the quality and character of the urban area.

50 BRIDGWATER VISION BRIDGWATER VISION 51 5 CHARACTER AREAS

TOWN CENTRE Re-establish the town centre as a key destination with the River LOCATION providing a vibrant and active asset at its‘heart’. High quality, varied DOCKS VICTORIA THE CLINK retail and leisure facilities at Fore Street, High Street and extending PARK NORTHGATE into Northgate as an integral part of the shopping circuit. This more focused town centre core would be made up of distinctive and EASTOVER ST JOHN STREE supporting quarters which will include ‘Eastover’ east of the River. HIGH STREET T 5 CHARACTER AREAS 5 CHARACTER EASTOVER PARK

RIVER PARRETT YMCA LOCAL CHARACTER AND ASSETS -- Bridgwater’s industrial heritage assets such as the Glass Kiln, Brick and Tile Museum, Bascule, Black Framework Project - Northgate / The Docks The Town Centre is currently defined by the area Bridges and the Station are appropriate sources of around the High Street, Fore Street and St Mary Street, design inspiration for public realm, landscaping and incorporating the Angel Place Shopping Centre and public art. parts of Eastover to the east of the river. -- Establish strong arrival points and gateway features DESIGN PRINCIPLES into the town centre at key junctions such as Cross Rifles, Broadway/Taunton Road, North Street/Market -- Land uses in the town centre core should include Street and the Clink river crossing. retail, leisure (cinema, bowl), cultural uses, office and residential with a focus on Northgate to bring -- These spaces will be given emphasis through forward a high quality scheme. landmark buildings, development of appropriate quality, scale and form, high quality public realm, -- A new town centre quarter ‘Eastover’ will be created distinctive landscaping and/or changes in surface to reinvigorate the area east of the River Parrett and treatments. west of Broadway (A39). Land uses should include residential, specialist/independent retail uses, leisure -- Built form located on Mount Street/Northgate, the (bars, cafes, restaurants) and offices. Clink and North Street/Broadway should be of a scale and massing that creates a strong edge to -- In the remainder of the town centre, development these important corridors. Framework Project - The River Framework Project - Bridgwater Riverside should contribute to a healthy mix of uses and the creation of a vital and vibrant town centre. Ground -- Traffic free pathways will create safe and continuous floor uses must support activity through retail and routes for pedestrians and cyclists along the leisure uses, cafes, bars and restaurants. waterways, through residential areas and adjacent to main routes if appropriate. -- The re-use of upper floors for residential and office uses should also be promoted to further establish a -- New spaces with outdoor seating will be created genuinely mixed use town centre core and provide adjacent to the riverside that will encourage additional security beyond traditional shop opening enjoyment and activity and enhance its role as a hours. central asset to the town. -- New development along the River Parrett and -- Establish a network of high quality pedestrian the Bridgwater and Taunton Canal should provide routes and key public squares and focal spaces active frontage to the waterside and spill out space which connect key destinations such as Angel Place promoting ground floor uses that interact with and Shopping Centre, the Docks and the station. overlook the water. -- Broadway, Northgate and the Clink will be enhanced Framework Project - The Clink Framework Project - Westgate -- New development will contribute towards the to provide improved facilities for pedestrians, sense of place, using contemporary quality cyclists and public transport. This will include architecture which complements existing buildings. improved provision at key intersections and Precedent images The juxtaposition of new and old buildings will crossings, planting and public art as well as the complement and contrast to provide variety within a removal of highway clutter. harmonious environment. -- Fore Street, High Street, St Mary Street and -- The scale and massing of new development must connections from the High Street to the Docks will integrate and help to form a strong relationship with be promoted as pedestrian priority streets aimed the established historic town centre character and with shared surfacing, part or fully pedestrianised respect the existing building lines and street patterns. areas. -- Building frontages, including shop fronts and -- Establish strategic car parking sites for town centre signage, will be of a consistent design quality and users around the edge of the town centre to replace will be sensitive to both the building and street in existing unattractive surface car parking areas and which they are located. promote the town centre as a pedestrian priority area. All new parking provision must be positively integrated -- The landmark status of St Mary’s Church, St John into new development or provided below ground. the Baptist Church, the Cornhill, the Library and Brick and Tile Museum should be recognised and protected. Views of and to landmarks must be Doelbeelden, NL Doelbeelden, NL Copenhagen, DMK retained and enhanced.

52 BRIDGWATER VISION BRIDGWATER VISION 53 5 CHARACTER AREAS

ST JOHN STREET – THE GARDEN QUARTER St John Street would become a modern, sustainable residential led LOCATION neighbourhood inspired by the close connection with the river and designed around a series of safe streets and public spaces. The A39 BATH ROAD aim would be to create a highly desirable and unique residential THE CLINK BRIDGWATER quarter; a cutting edge exemplar in sustainable design with a COLLEGE + ENERGY SKILLS CENTRE strong sense of identity and high levels of accessibility. ST JOHN STREET 5 CHARACTER AREAS 5 CHARACTER RAIL STATION

EASTOVER PARK LOCAL CHARACTER AND ASSETS -- St John Street will be a pedestrian friendly street, providing an important route for traffic and cyclists This area has been redefined as the area which lies to with a simple and coordinated approach to the Eastover Park the east of the A38 Broadway and west of the railway public realm promoting links to the town centre, lines, bordered to the north and south by the industrial the rail station and the College in line with the estates around Wylds Road and Colley Lane. The area Celebration Mile public realm scheme. is predominantly residential in character with strong characterful rows of terraces built at the same time as -- High levels of public transport accessibility in the the railway, typical of Brunel, north of St John Street area, in combination with a constrained approach to along Edward, Devonshire, Wellington Road, Polden private car parking will discourage the use of cars and Bailey Street and Rosebery Avenue. More recent and help to create an environment focused around residential development including some semi-detached pedestrians and cyclists. and detached houses is focused to the south of St -- ‘Home Zones’ could be promoted in the area north John Street along Grebe Road and Mallard Way. of St John Street including Edward, Devonshire, This is also a transitional area where business uses Wellington and Polden Roads as well as Rosebery have become established, particularly along the A38 Avenue and Bailey Street to improve the quality of and around the railway. St John Street is a secondary the space for pedestrians and minimise the presence retail area which once provided an important of the car. extension to the town centre. This area has become an -- Strategic parking will be provided within the area increasingly marginal part of the town with increasing integrated into new development blocks or provided numbers of vacancies, rundown buildings and poor below ground. quality streetscape. The area is dominated by through traffic along St John Street and the A38 (Broadway) -- Water or the representation of water could be an which creates a strong physical boundary between integral part of new development or expression in the area and the town centre and also disconnects the the public realm. railway station which is located at the eastern end of St John Street. EMPLOYMENT MIX Bridgwater Station St John Street Cranleigh Gardens/ Eastover Park is located at the There is potential for the re-use of existing vacant space as a cost-effective means of creating additional centre of the area and consists mainly of open grass Precedent images areas which are surrounded by mature and semi housing accommodation with other benefits to the mature trees and incorporates a fenced play area, social life and economic vitality of the town. micro skate park, Eastover Park Tennis Centre and A higher density of residential development within St Bowling Club and Football Pitch. Cranleigh Gardens John Street will be supported by locally oriented shops Medical Centre opened in 2011 and has increased the and services which may also be attractive to students community provision within the park. and young graduates or knowledge based workers. An element of small business space focused around the DESIGN PRINCIPLES Rail Station including incubator and live/work units will -- Land uses which are conducive to the creation also be included providing high levels of accessibility of a sustainable mixed use neighbourhood will and proximity to the College. These developments be promoted including higher density residential will provide up to 10,000 sq.m. of new business space, development, live/work and workshop/ incubator potentially supporting and creating about 500 jobs. units supported by locally oriented shops and services. HOUSING NUMBERS -- New development will set a benchmark in sustainability standards and high quality The Sedgemoor housing assessment study identified contemporary design creating a unique identity to sites potentially for 24 new dwellings in St John the neighbourhood. Street. This will include 10 dwellings opposite the existing Railway Station car park, for which planning -- New landmark buildings should be created at key permission has recently been granted. There could corner sites, adjacent to the railway lines and at also be opportunities for small scale infill, conversions arrival points into the area. and subdivisions which may realise additional housing -- New development should be carefully planned to within this area. explore and create positive relationships with the water and designed around a series of safe routes, Chichester, West Hampshire Swindon Station Gateway parks and green public spaces.

54 BRIDGWATER VISION BRIDGWATER VISION 55 5 CHARACTER AREAS

THE MEADS – THE ECO PARK YMCA LOCATION The Meads would be developed as an Ecological PENROSE SCHOOL

Park drawing on and enhancing its natural qualities DURLEIGH ST ROAD MATTHEWS and sustainability credentials and promoting the area FIELD as a place to relax; contemplate and learn about the THE ROBERT BLAKE natural environment. MEADS SCIENCE COLLEGE 5 CHARACTER AREAS 5 CHARACTER HAMP

LOCAL CHARACTER AND ASSETS -- High quality, safe pedestrian and cycle connections, to and through the Meads, are critically important as The Meads is an area of farmland to the south-west physical connections linking into the canal network, Cycle connections through the Meads of Bridgwater and comprises land currently used as SOUTH BRIDGWATER adjacent residential areas, community facilities (local grazing marsh through which the courses of the Hamp schools, the YMCA) and the town centre. and Durleigh Brooks flow. The area is bordered to the south by Robert Blake School, the Hamp residential area -- Enhanced pedestrian access to and views across the and adjoins the Bridgwater-Taunton canal to the east. Meads of the open countryside beyond will also be promoted. In the Core Strategy (2011) policy P1, Placemaking Policies for Bridgwater defines the Meads as a -- The park has been designed to create a sense of Transformational Project. Planning guidance was well-being for its users with pleasant routes and developed in The Meads SPD (2012). large trees. Surfaces on paths are comfortable for both pedestrians and cyclists and variations The Meads will be an important addition to in height create continuous visual interest, as do Bridgwater’s open space network and can provide planting and special features, especially those a new leisure resource for the town, fulfilling the including water. requirements for the surrounding neighbourhoods as well as the wider Sedgemoor district. -- The careful siting of small pavilion buildings to include a café and/or Ecological Centre with ‘living The Meads will become a more functional green roofs’ or earth sheltered construction could be space, to promote healthy living and to provide a new developed to visually integrate the structures into community focus for the town in combination with the the landscape. YMCA and Robert Blake Science College. -- Development within this area would need to DESIGN PRINCIPLES be designed with sensitivity to the legislative requirements of protected species present for -- The Meads will be an important addition to example, Daubenton’s bats along the watercourses. Bridgwater’s open space network and will provide The Meads looking towards the YMCA Skate Park at the YMCA a new attraction for the town. As such, it will be EMPLOYMENT MIX expected to fulfil the requirements of its surrounding neighbourhood as well as to contribute to a higher The employment mix of the Meads area will reflect Precedent images civic purpose for the town incorporating space for its role as an exemplar project for sustainable community building activities. community development – with a number of small- scale employment opportunities to provide a number -- The ecological focus of the Meads will be expressed of new local jobs. This will include the cafe, urban through the natural qualities of the area, through farm and skate park. It will act as a model in social activities such as allotments/ community gardens, enterprise linking with voluntary/community projects urban farms, local nature reserves and wetland and educational organisations e.g. Forest School. habitats and through the design incorporating strong sustainability credentials. HOUSING NUMBERS -- Unstructured open space will provide opportunities Land to the north of the Eco Park has been granted for play and recreation for a broad range of users planning permission for 300 new homes and in association with other active uses such as green construction has now commenced on the first phase. gym, high wire trail to promote health and well being. Further land to the west may also come forward that -- New housing development will preferably face could accommodate a further 150 – 200 new dwellings. south, located close or adjacent to the Meads and ensure frontages face the space to promote natural surveillance with integrated safe pedestrian routes to encourage its use.

Doelbeelden, NL- Recreation and play Outdoor education

56 BRIDGWATER VISION BRIDGWATER VISION 57 5 CHARACTER AREAS

BRIDGWATER AND RIVER PARRETT HAMP – A NEIGHBOURHOOD ENHANCED TAUNTON CANAL LOCATION Gradual change would occur within Hamp as and when YMCA PENROSE opportunities arise. The mixture of housing and local facilities SCHOOL

in the area would not change significantly but there would TAUNTON ROAD be incremental change including some contemporary infill THE MEADS ROBERT BLAKE development, selective redevelopment, improvement of existing SCIENCE housing as well as new and upgraded existing local facilities COLLEGE 5 CHARACTER AREAS 5 CHARACTER such as health centres, community facilities and local retail. HAMP

LOCAL CHARACTER AND ASSETS -- Residential streets should be designed to improve the quality of the space for pedestrians and minimise the This area is predominantly residential in character and presence of the car, through schemes such as ‘Home Green infrastructure and cycle connections - Browne’s Pond includes the large post-war estate of Hamp and more Zones’ particularly around areas of new development recent housing developments to the south, along Wills or areas of more significant community activity. Road. -- Improved walk-able links will be promoted Robert Blake Science College provides a landmark throughout the area to connect residents to local for the area promoting sustainable, high quality and services, community facilities such as the Hamp contemporary design and provides a focal point for Academy and ReCreation Centre and public the local community. With a specialism in Sciences, transport networks including the high frequency bus the school offers a range of extended school activities, corridor along Taunton Road. including opportunities for adults to take basic qualifications and ‘entry to employment’ courses. -- Pedestrian and cycle links through to the new Wilstock and Stockmoor housing development and Mansfield Park is located at the heart of the Hamp the new country park to the south of Hamp should estate and is surrounded on all four sides by residential be established and improved. housing. The park consists of open grass areas and a football pitch which acts as the home ground to the -- Green links will be promoted to improve connections Blake Old Boys AFC. to the area’s parks and open spaces and linking into significant open space in adjacent areas including There are a number of projects and opportunities in the Country Park and the Meads. the surrounding areas which will have local benefits for Hamp including the Meads, the South Bridgwater -- High quality, continuous and safe pedestrian and Development and South Bridgwater Country Park. The cycle priority routes will be promoted along the Bridgwater Way is a £4 million project led by Somerset waterways to connect Hamp to the town centre and County Council in partnership with Sustrans and employment areas. Sedgemoor District Council, funded by the Department Shared surface outside shops - Rhode Lane / Bridgwater Way Robert Blake Science College for Transport. The route will provide links through Hamp EMPLOYMENT MIX from North Petherton, to the town centre. Future links The employment mix of this area relates primarily Precedent images are planned through Stockmoor Village, The Meads to the provision of local services and local facilities and towards Colley Lane employment area across the and includes the Science College, the Special School Bridgwater and Taunton Canal and the River Parrett. and local facilities such as health centres, community facilities and local retail. This employment mix will not DESIGN PRINCIPLES change significantly, but incremental change to provide -- New development will be required to maintain the new and upgraded facilities may include a community local grid pattern of existing streets and contribute learning hub which will encourage acquiring new positively in terms of scale, detailing and provision skills and qualifications, which is important for the of access. Bridgwater economy as a whole. Construction of new facilities and of a new school will support and create a -- Development adjacent to the existing green spaces number of new jobs. and the waterside should locate windows and entrances to overlook these spaces and enhance HOUSING NUMBERS opportunities for public access, where appropriate. The has been a significant number of new homes -- Existing and new open spaces including Mansfield Park built to the east of the area in recent years but further will be more functional, well maintained, well used, opportunities are likely to be more limited to infill and overlooked and will make provision for biodiversity. urban renewal projects, working closely with Homes in Sedgemoor.

Multifunctional green spaces- Allotment Garden Bristol, UK- Home Zone

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NEWTOWN AND VICTORIA – CHILTON TRINITY SCHOOL A NEIGHBOURHOOD ENHANCED LOCATION WESTERN WAY Gradual change would be promoted to the neighbourhood as and when opportunities arose. The mixture of housing and local

WEMBDON NEWTOWN AND facilities in the area would not change significantly but there VICTORIA would be incremental change including: some contemporary infill COMMON development, selective redevelopment, improvement of existing

DOCKS AREAS 5 CHARACTER housing and upgrading facilities. VICTORIA RIVER PARRETT HOMBERG WAY PARK

LOCAL CHARACTER AND ASSETS -- Existing and new open spaces including Victoria Park will be well maintained, well used, overlooked BRIDGWATERTAUNTON AND CANAL The Newtown and Victoria character area is situated A39 and will make provision for biodiversity. Residential Street - Victoria Road north of the town centre and is defined by the River Parrett and the Bridgwater and Taunton Canal along -- Residential streets should be designed to improve the the eastern boundary and the route of the BNDR quality of the space for pedestrians and minimise the (Western Way) along its western edge which then presence of the car, through schemes such as ‘Home passes through Chilton to cross the river. Zones’ particularly around areas of new development or areas of more significant community activity. This is a very mixed area, parts of which suffer particularly high instances of deprivation particularly -- Improved walk-able links will be promoted in relation to worklessness, education, skills and throughout the area to connect residents to local training levels and health. Newtown and Victoria services, community facilities such as the school and largely comprises an estate of local authority homes, Victoria Park Centre and public transport networks. although many are now privately owned. It is well -- Pedestrian and cycle links from Western Way (the located just to the north west of the town centre. NDR) into the area should be reinforced. Chilton is also primarily residential and lies further north of Western Way. -- Connections through to the Gerber site should also be considered for future development. Victoria Park is located within the Newtown area and covers an area of three hectares. The neighbourhood -- Green links will be promoted to improve connections park is a significant multi-functional space consisting to the area’s parks and open spaces and linking into of open grass areas surrounded by mature and semi the surrounding countryside. mature trees, a fenced play area, Victoria Park Bowling -- High quality, continuous and safe pedestrian and Club and Football Pitch. The Bridgwater and Wembdon cycle priority routes will be promoted along the Green Space Strategy (May 2009) concludes that the waterways to connect the neighbourhood to the value of Victoria Park should be reviewed to see if it can Docks, the town centre core and key employment be increased to enhance its present primary purpose. areas such as Wylds Road.

The Victoria Park Community Centre incorporates -- Western Way/Western Avenue will be improved Victoria Park Wembdon Grange - Former Gerber site a medical centre, a new Children’s Centre, a visually through landscaping, lighting and pedestrian community café, sports and activity halls as well as crossings which follow pedestrian desire lines accommodation for a range of community groups and promoting integration with the adjacent areas of Precedent images small businesses. There are also proposals to include a Durleigh and Wembdon. new micro skate park, multi-use games area (MUGA) and trim trail in the Park. EMPLOYMENT MIX Chilton Trinity Technology College provides a landmark The area has lost jobs in the redevelopment of the old for the area promoting sustainable, high quality and Gerber site for housing. This predominantly residential contemporary design and providing a focal point for area will continue to contain some jobs in local shops the local community. and services and this form of local employment should be encouraged where appropriate. DESIGN PRINCIPLES -- New development will be required to maintain the HOUSING NUMBER local grid pattern of existing streets and contribute The former Gerber site has now been redeveloped for positively in terms of scale, detailing and provision housing and future opportunities are likely to be limited of access. to small scale infill and urban renewal schemes. -- Development adjacent to the existing green spaces, the canal network and the River Parrett should locate windows and entrances to overlook these spaces and enhance opportunities for public access, where appropriate. New development along the canal should be sensitive to, and not compromise the requirements of European Protected Species as required under legislation. Burnley, UK- Home Zone Amsterdam, NL - Green links

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SYDENHAM AND BOWER – THE KNOWLEDGE QUARTER BRIDGWATER COMMUNITY Sydenham and Bower would become a mixed residential, employment LOCATION HOSPITAL

M5 and educational area with a focus on the Bridgwater Academy A39 BATH ROAD and Bridgwater College and their role in the area, linked to new employment and knowledge based industries. BRIDGWATER COLLEGE BRIDGWATERACADEMY COLLEGE

RAIL STATION 5 CHARACTER AREAS 5 CHARACTER

A372

LOCAL CHARACTER AND ASSETS -- The strategic role of Bower Lane will be strengthened as development occurs with Sydenham was developed as a major expansion of connections between North East Bridgwater and Energy Skills Centre Bridgwater during the 1960’s, and it is now one of the South Bridgwater promoted. largest residential districts of the town. The area lies to the east of the town centre between the railway line -- Parkway will be promoted as a greener street that and the M5 corridor with the A39 Bristol Road running aids integration within the area and provides a more along its northern boundary. The Parkway is a key attractive and pedestrian friendly environment. central feature with a strong line of electricity pylons -- Westonzoyland Road (A372) will be improved running along the road. Housing within Sydenham is visually through a coordinated approach to predominantly council owned, post-war construction, street trees, landscaping and lighting. Dedicated two storey semi-detached and terraced properties. The pedestrian crossing points will be promoted at key East Bower area which lies adjacent to the M5 corridor pedestrian desire lines to promote movement within comprises more recent housing development forming a the area and reduce the barrier effect of the road. series of cul-de-sacs. The Energy Skills Centre, Bridgwater Academy, EMPLOYMENT MIX McMillan Theatre and the Hospital provide landmarks Sydenham and Bower will be a mixed residential, for the area and provide focal points for the local employment and educational area with employment community in terms of education, training, enterprise in local services and facilities, Bridgwater Academy and business development. and Bridgwater College and new employment and knowledge based industries. The new Bridgwater DESIGN PRINCIPLES Hospital provide a significant new centre of -- New development along the M5 edge will need employment (though a proportion will be transferred to address the M5 and contribute to a strong and from the existing site) – and can provide a focus for coherent frontage along Bower Road. higher-skilled, knowledge based employment in future. This will be increased with the completion of the -- New development along this edge will also need to Notaro Care Home, Bower Lane in 2016, providing up be considered sensitively and where appropriate to 140 new jobs. Bridgwater Community Hospital measures should be taken to incorporate areas of green space and opportunities to protect and The main goal for Sydenham and Bower will be to enhance biodiversity. encourage higher education participation among Precedent images young people and provide opportunities for adults -- New contemporary development within the looking to retrain or up-skill and support the interaction established residential areas of Sydenham and between research activities and business development Bower will be required to maintain the local grid in the area. pattern of existing streets and contribute positively in terms of scale, detailing and provision of access. The educational facilities and the new Energy Skills Centre will act as major drivers of enterprise within -- Sydenham and Bower is an area where shared the area. Developing along the edge of the M5 with surfaces, measures to improve the quality and safety high quality residential and employment uses will also of streets, such as Home Zones, and quality new serve to improve the perception of the town from this public and green open spaces should be introduced. important route. -- Green links and improved pedestrian and cycle routes will be promoted throughout the area to HOUSING NUMBERS connect residents to local shops and services, Housing opportunities will be considered in addition community facilities, employment areas, the rail to mixed-use development adjacent to the M5 corridor station and the town centre beyond. working closely with Homes in Sedgemoor.

Malmo, Sweden - Wide Green Street Lloyds Bank Technology Centre- bold architecture

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HUNTWORTH – ENHANCED DISTRIBUTION CENTRE HAMP Huntworth would retain and enhance its role as a distribution area LOCATION with the potential to attract uses of regional/national significance SOUTH offering excellent links to the M5 motorway and low density, BRIDGWATER high quality flexible business space and facilities within a secure M5 working environment.

24 AREAS 5 CHARACTER

RURAL TAUNTON ROAD REGIONAL BUSINESS CENTRE LOCAL CHARACTER AND ASSETS EMPLOYMENT MIX Huntworth employment area is located around junction The area is home to a large distribution warehouse for Regional Rural Business Centre 24 of the M5 with the A38 Taunton Road providing the Argos, and smaller B1, B2 and B8 units on Showground western boundary. The area is home to the Regional Road including a number of car showrooms, car hire Rural Business Centre, distribution warehouses and and removal firms. smaller B1, B2 and B8 units on Showground Road, The Regional Rural Business Centre, one of the largest including a number of car showrooms, car hire and agricultural auction centres in the country, celebrating removal firms. strengths in agri-business, and is situated on the site south west of junction 24, between the motorway and DESIGN PRINCIPLES the A38. It also contains other uses including Muller -- Huntworth will retain and enhance its role as a and Robert Wiseman’s Dairy. distribution area with supporting local facilities for The Council is keen to promote the strategic workers promoted in the area. There is also potential development opportunities of the area which could for hotel accommodation at this key accessible also be expanded into land east of the M5. location. Huntworth should retain and enhance its role as a -- New development within the area will need to distribution area with the potential to attract uses of reflect the area’s highly visible position along the regional/national significance offering excellent links to M5 corridor through high profile, contemporary and the M5 motorway and low density, high quality flexible highly sustainable (zero carbon) buildings. business space and facilities within a secure working -- New development should provide frontage to the environment. This could also be linked to the college canal network and take the opportunity to enhance skills academy for logistics and include a training wildlife habitats and increase public use. facility linked to the Building Schools for the Future -- A coordinated approach to signage, lighting and programme. Local facilities for workers including local general public realm and landscape treatments will shop, gym, restaurant and child care facilities should improve the environmental quality of the area. add to the employment mix. -- Arrival points into the area should be marked by There remains developer interest for the land to the Sedgemoor Auction House Muller Wiseman Dairies strong gateway features which could include new east of the M5 and suggested schemes have indicated up to 80,000 sq.m. of warehousing and business units landmark buildings/features and/or public art Precedent images particularly at junction 24. floorspace, which could potentially create more than 1,000 jobs. This site will need to be considered and -- Taunton Road will be promoted as a key public promoted through the local plan review and if agreed, transport corridor with high frequency bus services is likely to be delivered in a phased approach subject to giving workers in the area direct and frequent access occupier demand. to the town centre. -- High quality, safe and legible pedestrian and HOUSING NUMBERS cycle routes will be created through the area There are no housing numbers proposed for this area. strengthening links back to the town centre However, within the immediate surrounding area, there particularly along the Canal corridor and A38. are proposals for a third phase of the South Bridgwater -- Consideration should be given to improving site to accommodate around 400 dwellings. pedestrian and cycle connections to the footbridge over the M5 to connect new development on the eastern side of the motorway into Bridgwater. -- A Travel Plan would be critical to the options presented for the site, with the potential for a bespoke public transport service and connecting pedestrian and cycle infrastructure back to the town centre.

South Bridgwater Newbury, UK- local facilities

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NORTH EAST BRIDGWATER – MORRISONS REGIONAL DISTRIBUTION CENTRE A LIVING SUSTAINABLE COMMUNITY LOCATION North East Bridgwater will be an exemplar in sustainable development providing opportunities for people to live, work, M5 learn and enjoy their leisure time. It will be a new sustainable neighbourhood for Bridgwater forming a natural extension to the A38 BRISTOL ROAD town, and integrating positively with the surrounding communities through a strong network of pedestrian and cycle connections. AREAS 5 CHARACTER BRIDGWATER COMMUNITY HOSPITAL

LOCAL CHARACTER AND ASSETS -- The provision of supporting community facilities and local services is proposed which provides A39 BATH ROAD This area extends from the Bath Road north to Kings the necessary social infrastructure to support the Morrisons Regional Distribution Centre Sedgemoor Drain just south of Junction 23 of the M5. proposed employment and residential land uses. The railway line forms the western boundary, and the M5 corridor the eastern. The site boundary, to the -- Provision of a green infrastructure framework that south, is formed by Bath Road A39 which provides the promotes the importance of structural landscaping current means of access to the site. and seeks to enhance landscape character, biodiversity, amenity and recreational benefits. DESIGN PRINCIPLES -- Ensure community facilities and the local centre are -- The Sydenham Manor House, the fishing ponds and located to maximise accessibility through walking and the Willow Man should be retained and enhanced as cycling in a pedestrian and cyclist safe environment. key points of focus for the site. -- A hierarchy of multi-functional open space and -- The Willow Man should have an appropriate green linkages should be central to the layout setting to protect the views of its silhouette and its strategy for the development. distinctive qualities. -- New development to be an exemplar in terms of -- The site should provide a high quality, contemporary design, sustainability and contribution to place and distinctive edge to the M5 corridor, respectful of shaping. the sense of place. -- The whole site should be fully connected with next -- New development should provide a strong frontage generation broadband services. This will generate to Bath Road (A39) and, where possible or high value knowledge intensive jobs and businesses appropriate, the main railway line. and will secure digital inclusion for residents. -- New landmarks should be incorporated into the site EMPLOYMENT MIX to provide an appropriate gateway to Bridgwater expressed through high quality buildings and public The outline consent for North East Bridgwater art at key locations. submitted by Hallam Land Management Ltd indicates the range of employment which can be achieved in Kingsdown Residential Development -- The majority of employment uses should be located this area, focused on the development of a regional within the northern section of the site with direct distribution centre which creates about 1,000 jobs. access from Bristol Road (A38). However, there may be opportunities to provide an appropriate scale The outline application also includes a new local centre, and level of employment within residential areas, i.e. accommodating shops and other services; some B1, live-work units, B1 uses, etc to promote mixed use B2 and B8 employment; a new primary school. The development where appropriate. majority of employment uses will be located within the northern section of the site with direct access from -- Residential uses should be located with regard to Bristol Road (A38). Other B1 office uses will be located the existing character of the area, proximity to town depending on the proximity to the town centre and centre and accessibility to existing communities. their accessibility. -- The dismantled railway line should be retained as a key There may be opportunities for new employment pedestrian/cycle green link east-west across the site. development in North East Bridgwater to be connected -- High quality cycle and pedestrian connections to the business incubators network being developed should be made to Sydenham, the town centre, the across Somerset (following on from the Yeovil railway station, and the adjacent employment areas. Innovation Centre) as a driver of knowledge based -- A public transport route should be provided enterprise growth. facilitating safe, easy and well-connected movement through and close to important amenities and high HOUSING NUMBERS density areas of housing in particular. Up to 2,000 new residential units and live/work space -- A transitional zone between employment uses to will be located with regard to the existing character of the north of the site and residential uses should be the area, proximity to town centre and accessibility to proposed. This area could include open space. existing communities. Willowdown Primary Academy Bridge over railway at Kings Drive

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WEMBDON – A COMMUNITY EXTENSION LOCATION CHILTON TRINITY Wembdon would be significantly extended westwards creating a SCHOOL new sustainable community and integrating positively into the existing residential area. The neighbourhood would be enhanced WEMBDON and greened recognising and drawing on the existing environmental COMMON assets and links to the surrounding countryside. Wembdon Common would provide a focus for the surrounding communities with VICTORIA PARK 5 CHARACTER AREAS 5 CHARACTER improved recreational provision. HOMBERG WAY

A39

LOCAL CHARACTER AND ASSETS -- Pedestrian routes to schools, local services, community facilities and public transport networks Wembdon is a more affluent leafy suburban area on will be enhanced throughout the area. Wembdon Cricket Club and Pavillion the western edge of Bridgwater. The area is important because of the possible residential expansion -- Pedestrian access to and views of the local parks, (approximately 500 houses) on the 35 hectare site recreational routes and open countryside will be adjoining the A39 in the western part of Wembdon. promoted through green links incorporating trees and landscaping. Cokerhurst Farm on the western edge of Wembdon is identified as one of a number of broad locations for -- Wembdon Common will provide a community housing in the Sedgemoor Core Strategy (2011). focal space for the neighbourhood with improved recreational provision and where opportunities Wembdon Common is a notable green space currently arise; new development should face the park under construction located on the eastern edge to encourage natural surveillance. Further of Wembdon, north of the Bridgwater Northern enhancement opportunities are available related to Distributor Road. The improved green space will St George’s Church. provide community facilities, especially for young people which were identified as lacking in the -- High quality, continuous and safe pedestrian Wembdon Green Space Strategy (May 2009). The and cycle priority routes will be promoted along facilities will include a village hall, home for sports Quantock Road. clubs, playing fields and areas for general recreational -- Quantock Road (A39) and Western Way will be play. improved visually through landscaping, lighting and Chilton Trinity Technology College, at the northern pedestrian crossings which follow pedestrian desire edge of Wembdon, has been redeveloped and provides lines and promote integration with the adjacent community leisure facilities including a swimming areas of Durleigh and Newtown and Victoria. pool. In addition, there remain ambitions to relocate -- Improvements to Skimmerton Lane and the A39 Haygrove School to a new site east of Skimmerton Quantock Road junction will enable safe and Lane near Queenswood Farm. This site is in close secure routes to the new Haygrove School as well proximity to Wembdon offering further benefits for as promoting pedestrian and cycle access to the Wembdon Common - (under construction) St George’s Church, Wembdon the local community in terms of local facilities and Cokerhurst Farm development. training opportunities. Improvements to Skimmerton Lane and the A39 Quantock Road junction will be EMPLOYMENT Precedent images required although it is also possible that alternative arrangements might be appropriate if a more Wembdon is a predominantly residential area offering comprehensive approach is taken that addresses the employment in a range of local shops and services, but wider development opportunities in the area including with a particular opportunity through the relocation of the Cokerhurst Farm site. Haygrove School – which will both provide a new focus of employment in the area and assist in providing local DESIGN PRINCIPLES training opportunities. As the potential urban extension develops, a range of employment opportunities will -- New development must recognise and complement arise in local shops, services and other facilities. the area’s character. -- New developments must seek to create groupings HOUSING NUMBERS of buildings that have a clear relationship with Land at Cokerhurst Farm, Wembdon is identified as one another and ensure frontages face the street. a broad location for housing in the Core Strategy. Development and buildings must not be designed in Wembdon is ideally positioned as a potential isolation to their surroundings and complement the strategic housing site to help meet the future housing existing character of Wembdon in terms of layout requirements of Bridgwater. The site is one of the few and scale. urban extension options for the town which is not -- New development along Quantock Road will need subject to flood risk issues. The site is also well placed to contribute to a strong and coherent frontage with in terms of its relationship to the town centre, access high architectural quality reflecting the area’s role as to employment, services and general accessibility. the western approach into the town. Wembdon will be significantly extended westwards creating a new sustainable community of around 500 Milton Keynes- Green residential streets Bristol, UK - Cycle lane and integrating positively to the existing residential area.

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COLLEY LANE – PARRETT EMPLOYMENT PARK RAIL STATION Colley Lane would remain a predominantly employment based LOCATION area with the continual improvement and modernisation of existing premises encouraged. New employment and residential infill RIVER PARRETT development would also be promoted through the intensification, relocation and upgrade of selective parts of the estate freeing up COLLEY areas of land for redevelopment. In particular, opportunities to LANE promote new development with frontage onto the riverside would be AREAS 5 CHARACTER COLLEY LANE explored where sites become available. SOUTHERN ACCESS ROAD

LOCAL CHARACTER AND ASSETS -- New development should be sensitive to protected Colley Lane Industrial Estate species and other species using the River Parrett Colley Lane is situated south east of the town centre, particularly in terms of the impact of vegetation loss east of Taunton Road with the railway line forming and increased lighting levels. the eastern boundary of the site and the River Parrett along the western edge. -- Clear and attractive pedestrian/cycle routes to the town centre will be provided along the River Corridor. It is a principal employment area in the town incorporating a mix of old industrial and warehouse -- Pedestrian connections to a sequence of high quality units, many of which have been subdivided into smaller bus stops along Taunton Road will be provided in units. Colley Lane Industrial Estate currently provides the area giving workers and residents direct and premises to more than 53 businesses and more than frequent access to the town centre. 1,000 jobs. There is also land for further development, -- Vehicular accessibility from junction 24 of the but in common with other land in the area this appears M5 motorway will be enhanced through the to require potentially costly remediation. implementation of the Colley Lane Southern Access The area suffers from access issues due to the Road. congestion along the A38 corridor. A new link road into -- High quality public realm and landscaping in Colley Lane is due to be completed by 2017 which will association with a coordinated approach to signage Residential Development - Federal Mogul Site reduce traffic congestion along the A38 by providing and lighting will strengthen the area as a key easy access to junction 24 of the M5, as well as employment park in the town. Arrival points into the improving links with the town centre. area should be marked by strong gateway features Precedent images This should stimulate renewal and possibly pave the which could include new landmark buildings and/or way for significant change in the longer term. Existing public art. development largely ignores the long river frontage, which has the potential to become a key asset for the EMPLOYMENT MIX site. Colley Lane Industrial Estate currently provides The former Federal Mogul factory in the northern part premises to more than 53 businesses and supports of the Colley Lane area has now been redeveloped more than 1,000 jobs. This mix will not change with the provision of 126 new homes and land for small significantly in future. Continual improvement and start-up industrial units. modernisation of existing premises and intensification should increase employment numbers. Some sites, DESIGN PRINCIPLES particularly on the riverside, may transfer to housing use. This, and the intensification of employment uses, -- The improvement and modernisation of existing should help to support a small amount of employment Dresden, Germany - Local Facilities employment premises within the area will be in local shops and services which would add to the encouraged. quality of the area. -- Where opportunities arise, new office and residential development will be promoted with high quality HOUSING NUMBERS frontage onto the riverside and positioning principal Now that the former Federal Mogul site has frontages to the most important roads. been redeveloped there are only limited further opportunities for residential development given the importance of retaining employment in the area.

Reading, UK - Employment units Green Infrastructure links- London

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WYLDS ROAD – ENHANCED MIXED USE AREA The profile of the area would be improved through the LOCATION rationalisation, relocation and upgrade of selective parts of the estate for a greater mix of uses including more modern employment accommodation such as B1 office uses and high quality residential RIVER PARRETT WYLDS development. A mix of quality employment and residential uses is a ROAD THE DROVE key part of this option in order to enhance the visual impact of this A 38 BRISTOL ROAD important gateway site. AREAS 5 CHARACTER

BRIDGWATER A39 BATH ROAD RETAIL PARK

LOCAL CHARACTER AND ASSETS -- New development should not compromise the THE CLINK requirement of European Protected Species, as Lying to the north east of the town centre, this required under legislation and other species using Retail Units - Wylds Road industrial and business area is more recent than Colley the river. Lane and has attracted some renewal of premises in recent years. Whilst industrial and warehousing uses -- Western Way and Bristol Road (A38) will be predominate in the Castle Field Industrial and Business promoted as important arterials contributing to Estate, there are also one or two office buildings and a the gateway status of the area through landmark significant number of trade counters, quasi-retail uses buildings, high quality development frontage and a such as car and motorcycle sales and DIY and bulky coordinated approach to lighting and landscaping. goods retailers such as Focus and Jewson. -- Arrival points into the area should be marked by The area between the A38 Bristol Road and the railway strong gateway features. High quality signage, pubic line includes the former Cattle Market, Bristol Road art, public realm and landscaping works will also playing field, allotment gardens and residential uses. improve the overall visual appearance of the area. The southern part of the area is close to the town -- New development will help to create a greener and centre and is bordered by the Bridgwater Retail Park. more pedestrian friendly environment incorporating This area is a key gateway into the town centre and improved pedestrian routes to public transport occupies a prestigious position on the river. Most of the networks and completing the link from North East existing industrial sheds, however, turn their backs to Bridgwater to the town centre. the river and present a poor image of the town passing -- Clear and attractive pedestrian/cycle routes to the along Wylds Road towards the town centre. The Brick town centre will be created along the banks of the and Tile Museum is also located in this area but is River Parrett. overshadowed by the large shed development. The Bridgwater Northern Distributor Road runs EMPLOYMENT MIX through the area to join the A38 and links the area with Whilst industrial and warehousing uses predominate the A39 to the west. There are a number of transport there are also one or two office buildings and a issues and opportunities within the area including the significant number of trade counters, quasi-retail uses Industrial and retail units adjacent to River Parrett potential to improve the Wylds Road junction which is and DIY and bulky goods retailers. This employment used by a considerable volume of traffic to gain access mix is likely to continue. to and from the A38. Precedent images The Parrett Barrier proposal, which will provide a DESIGN PRINCIPLES strategic flood defence solution for the District will be critical in bringing forward sites for regeneration and -- A greater mix of uses will be promoted in the area achieving future planned growth in the town. There to incorporate office uses which will help to raise the are a number of possible locations for the tidal barrier; profile and image of the area. one out of the five proposed locations lies adjacent to -- New development along the River Parrett, Bristol the Wylds Road character area north of the junction Road (A38) and Wylds Road needs to contribute to at which the BNDR (Western Way/ The Drove) crosses a strong and coherent frontage and to the creation the River Parrett. The Parrett Barrier construction will of a more attractive arrival corridor into the town. potentially support and safeguard some of the local construction jobs. -- Strong arrival points and gateway features should be marked through new landmark development at HOUSING NUMBERS the river crossing on the south western corner of the area. A potential large residential development exists on the former cattle market and adjacent land at the eastern -- Adjacent to the River Parrett development should edge of the area for up to 350 new dwellings which have frontage to both Wylds Road and the waterside could begin to change the character of the area. and take the opportunity to enhance wildlife habitats and increase public use.

Newbury, UK - High quality development and landscape Milton Keynes, UK - Housing development with local facilities

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NORTH BRIDGWATER AND BRISTOL ROAD – 23 GREEN GATEWAY BUSINESS PARK LOCATION North Bridgwater could become part of a green gateway to the town focused on high quality employment and office accommodation which could include a hub managed facility for small and growing companies in knowledge based and environmental sectors benefiting RIVER PARRETT from the riverside location, access to the M5 corridor and strategic MORRISONS REGIONAL DISTRIBUTION CENTRE gateway to Hinkley Point. Links could also be made with Bridgwater AREAS 5 CHARACTER College in terms of training and employment opportunities. A 38 BRISTOL ROAD

NORTH EAST LOCAL CHARACTER AND ASSETS -- New office development along Bristol Road will need BRIDGWATER to contribute to a strong and coherent frontage with The northern approach to Bridgwater has seen the high architectural quality reflecting the area’s role as Parrett Barrier most dramatic changes in recent years with the a key approach into the town from the north. development of Express Park between Bristol Road and the river. Express Park was established in 1999 -- Bristol Road (A38) will provide a high profile and has attracted larger scale warehousing and gateway to the town through the creation of high manufacturing businesses, including Gerber Foods. quality landscape implemented where possible, The site also has a substantial B1 office content along creative lighting, signage and public art. with conference and other facilities. The character area -- Bristol Road will also be part of the key public also extends between the river and the railway from transport corridor providing high frequency bus the outskirts of the town to Dunball and Junction 23 connections to the town centre from a sequence on the M5. This includes a significant area of land that of bus stops along the route. The road corridor will has not been allocated for development, sites which also incorporate segregated pedestrian and cycle are or have been the subject of major proposals and lanes providing safe, high quality connections to the established employment areas on Bristol Road on the town centre. edge of Bridgwater and either side of Bristol Road at Dunball. -- New development will also need to provide high quality active frontage to the River Parrett and The area also covers a significant section of the incorporate a continuous foot and cycle path along riverbank and has prominent A38 frontage. The area the riverbanks to promote access to the town centre. is an important gateway and northern approach to the town and its proximity to the M5 motorway will mean -- Safe and attractive pedestrian and cycle connections continuing pressure for development. throughout the area will be promoted connecting into adjacent areas including the provision of a link There are a number of opportunities already emerging from North East Bridgwater to the town centre. within the area and the Council has prepared a Development Brief and Design Principles for East of -- The area will incorporate a possible new link road A38, Bristol Road which outlines: from Dunball roundabout across the River Parrett that could form part of a long term northern bypass. Morrisons Distribution Centre -- New employment development on sites either side of the A38 and at Dunball roundabout. -- A new link road into North East Bridgwater accessed directly from Bristol Road should also be provided. -- Parrett Barrier preferred location. Precedent images -- A Park & Ride site in conjunction with enhanced bus -- Potential transport improvements including walking services will also provide connections from the area and cycle links and possible long term access to land to Bridgwater town centre. to the west including a new river bridge. EMPLOYMENT MIX DESIGN PRINCIPLES North Bridgwater could become part of a green -- New development will take the form of mainly high gateway to the town focused on high quality quality office development supported by small employment and office accommodation which could local centre uses. Dunball roundabout provides a include a hub managed facility for small and growing key gateway into the town from junction 23 of the companies in knowledge based and environmental M5. As such new development will need to reflect sectors benefiting from the riverside location, access to this role incorporating taller landmark buildings of the M5 corridor and strategic gateway to Hinkley Point. significant architectural quality. Both Express Park and land to the east of the A38 -- The visitor’s arrival into the area should be marked road could provide up to additional 11,000 m2 of new by strong arrival points and gateway features which business premises creating more than 550 jobs. could incorporate viewing platforms to create inspiring views across the Levels and towards the coast. As well as providing renewable energy this could also be seen as a potential eco-tourist attraction.

Edinburgh, UK- river frontage Architectural quality and strong frontage

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NORTH OF PURITON – HUNTSPILL ENERGY PARK Huntspill Energy Park would be a significant employment area for B1 and B2 energy related uses for the town linked LOCATION to a renewable low carbon energy source. The employment area would benefit from on-site rail links, a bespoke travel M5 POTENTIAL RAIL LINK HUNTSPILL plan service for workers from Bridgwater town centre and ENERGY PARK the promotion of cycle tracks and footpaths through the site providing links to Puriton, Woolavington and Bridgwater AREAS 5 CHARACTER encouraging greater use of non-vehicular transport modes.

PURITON

23 The Council has adopted the Puriton Energy Park -- New development must recognise and complement LINK Supplementary Planning Document that sets out the rural character of the area. The boundaries and ROAD Sustainable office space the range of appropriate uses for this important degree of visibility of the site or parts of it will be a strategic site. major consideration in the layout and form of new development. LOCAL CHARACTER AND ASSETS -- Careful landscape design will be used to ensure The former Royal Ordnance Factory was used primarily appropriate boundary enclosure, to screen for the manufacture of explosives and propellants and development, to maintain and enhance biodiversity, decommissioned in 2007. The site is surrounded by and to ensure sustainable drainage. security fencing and lies in open countryside, between -- Significant areas of green open space should be the villages of Puriton and Woolavington, approximately provided as part of the site for recreational use and 5km north east of Bridgwater town centre, and 2km to connecting into green links for pedestrians and the east of junction 23 of the M5 motorway. cyclists linking into Puriton and Woolavington, the The site benefits from a redundant rail connection surrounding countryside and the town beyond. on the Bristol-Exeter mainline railway that could be -- The industrial history of the site as the former Royal reactivated. There are no specific pedestrian routes Ordnance Factory is an appropriate source of design linking the site to adjacent villages or Bridgwater at inspiration for public art works or open space design. present. The main vehicular access to the site is from Woolavington Road linking Puriton and Woolavington. -- An on-site rail link and access to a bespoke Vehicles are directed from the A39 immediately east public transport service will provide workers with of junction 23 of the M5 through the village of Puriton. convenient access to Bridgwater town centre. There is a secondary access to the site from The -- As a last resort, careful consideration may have to Causeway a road running along its eastern edge. be given to improving the overall accessibility of the The Council is keen that the full potential of the site site through the provision of a new vehicular link is realised in conjunction with the desire to promote connecting to the A39. sustainable forms of access to the site. This could Renewable low carbon energy sources include reinstating the rail link to the area which EMPLOYMENT MIX will require further investigation, and/or a bespoke There is currently significant uncertainty about the Precedent images travel plan service. There is also scope to provide future of this site; a concept of a Huntspill Energy new footpath and cycle linkages to the adjacent Park could be a significant employment development villages of Puriton and Woolavington and the creation for B1 and B2 energy related uses for the town linked of an improved safe cycle route to Bridgwater and to a renewable low carbon energy source. It has the northwards to the Huntspill River. capacity to accommodate as many as 2,000 jobs A new access route around the south and east of but this will depend on a proactive approach by the Puriton (by-passing the village), providing a direct link landowner and the specific balance of proposals which from the A39 to Woolavington Road and the main site may come forward. entrance may be necessary. This will also require detailed The developer is considering initial ideas for potential assessment. However, it is important that in order to energy uses, but the site could also provide a unique avoid major car trips to the area and promote sustainable opportunity to the support services and industries travel this will only be considered as a last resort. related to a new generation of nuclear investment, possibly to accommodate foreign direct investment to DESIGN PRINCIPLES supply components. -- The site will be promoted as an employment area for energy related uses for the town linked to a HOUSING NUMBERS renewable low carbon energy source. Other uses will Housing development in this area would be dependent also be integrated into the site including leisure uses on the long term future of the site. Potentially new and key worker/specialist/market housing. housing development could be associated with key worker’s accommodation linked to specific employment opportunities on the site. Photovoltaic renewable energy Hammerby, Sweden - Green connections

76 BRIDGWATER VISION BRIDGWATER VISION 77 1 INTRODUCTION A number of catalyst projects are explored in more detail in the following pages and are considered vital if the transformation of the town is to be achieved in unison with completed projects such as North East Bridgwater and the Building Schools for the Future programme. Each of these projects offers a considerable opportunity to rethink significant areas of the town centre; creating new gateways and focal points; breaking down the barriers created by the road system and giving priority to people and cyclists; providing a network of public spaces, a mix of streets, squares and enhanced parks along the riverside; providing the setting for new landmark buildings and creating visual interest and delight through public art and lighting.

6 FRAMEWORK CENTRAL BRIDGWATER FOR 6 FRAMEWORK FOR CENTRAL BRIDGWATER

CELEBRATION MILE STATION GATEWAY NORTHGATE/DOCKS RENAISSANCE WESTGATE THE CLINK BRIDGWATER RIVERSIDE THE RIVER

PROJECT 5: THE CLINK

PROJECT 3 : NORTH- GATE / DOCKS RE- NAISSANCE PROJECT 6: BRIDGWATER PROJECT 1 : RIVERSIDE STATION GATEWAY PROJECT 4: WESTGATE

PROJECT 2: CELEBRATION PROJECT 7: MILE THE RIVER

78 BRIDGWATER VISION BRIDGWATER VISION 79 6 FRAMEWORK FOR CENTRAL BRIDGWATER

CELEBRATION MILE

AVENUE OF TREES POTENTIAL ‘BLANK WALL PROJECT’ Celebration Mile; a pedestrian priority route leading from FORMALISED RESTING / SMALL GATHERING SPACE PARKING TREE CAFE SPILL ONE WAY STREET / OUTSIDE SHOP PLANTING OUT SPACE REDUCED CARRIAGEWAY REDUCED the station to the Docks and celebrating the history of CARRIAGEWAY EXISTING SHOP WIDTH WIDTH LINK TO Bridgwater through coordinated high quality public realm. RIVERSIDE

-- The route will include coordinated high quality public -- Dynamic spaces will be promoted along Celebration realm materials, street furniture, shared surfaces, Mile providing attraction points and resting spaces, paving, lighting, street trees, interpretative material, generating an increase of pedestrian movement LINK TO public art and improved wayfinding. between them. EASTOVER PARK -- The Celebration Mile will also be emphasised -- Green Infrastructure; street trees, planting and through new development with high quality building links to local parks can provide a health promoting, frontages onto the route and landmark buildings at economically prosperous and sustainable environment. 6 FRAMEWORK FOR CENTRAL BRIDGWATER FOR 6 FRAMEWORK key corner sites and junctions. Street trees can also reinforce Celebration Mile as a St John Street Eastover -- Using existing landmarks or introducing new ones is a primary pedestrian route in Bridgwater. way of creating a continuity along the route. The use of landmarks as ‘visual clues’ will strengthen the character of the Celebration Mile and will aid wayfinding.

THEMES THE DOCKS

Signage & Interpretation Green Spaces Lighting Blank Walls

EASTOVER Flexible Public Spaces Visual links and views Materials Furniture NORTHGATE / BREWERY FIELDS

Using existing landmarks or introducing new ones is a way of creating a continuity along the route. The use of landmarks as STATION GATEWAY ‘visual clues’ will strengthen the character of the Celebration Mile FORE STREET ST JOHN and will aid wayfinding. STREET

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STATION GATEWAY A positive new arrival into the town with refurbishment of the station building, a high quality public space and new development adjacent to the railway corridor.

1 A refurbished station building and interchange will be set within a new high quality public space ‘Brunel Square’ which will create a positive new arrival space into the town incorporating high quality materials, lighting, public art and secure cycle parking. The square will also be flanked by higher density residential development which could incorporate local retail uses at ground floor level. 2 Pedestrian and cycle connections across the railway lines between the station and the College will be enhanced through the upgrade of the existing pedestrian bridge connections. 3 Rosebery Avenue will be promoted as an alternative to Celebration Mile as a high quality pedestrian route with street trees and landscaping leading to the Clink and into the town centre. Example Image - Bath Transport Interchange 4 New development adjacent to the railway corridor, east of Bailey Street and north of Precedent images Devonshire Street will incorporate flexible office space (incubator, workshops and live/work units) N alongside high density residential development. This will be high quality development in order to project a stronger image of the town for those passing on the railway lines and those arriving at the station.

5 Vehicular access will be provided from Bath A39 / BATH ROAD 4 Road (A39) or St John Street into the new BAILEY STREET

development. ROSEBERY AVENUE

BRIDGWATER COLLEGE Osaka, Japan- integrated cycle parking Sheffield Station, UK 3 5

RAILWAY

DEVONSHIRE STREET

ST JOHN STREET

CELEBRATION MILE

BRIDGWATER 1 STATION EASTOVER 2 Doelbeedle, Netherlands Missouri, USA PARK

STATION GATEWAY - PLAN

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RIVERSIDE A vibrant town centre quarter adjacent to the river, creation of an enhanced mixed-use and leisure orientated area that will include redevelopment or refurbishment of vacant or redundant buildings.

1 New development within the area will seek to create a permeable block structure which provides a legible sequence of new streets and 6 FRAMEWORK FOR CENTRAL BRIDGWATER FOR 6 FRAMEWORK pedestrian links between the Clink, Eastover and East Quay (and the river) as well as integrating Asda more fully into the area. 2 New development will incorporate office, residential uses, specialist/independent retail and cafes, restaurants and bars along the river edge. Listed buildings and existing buildings of quality architecture will be retained and complemented by new development. 3 Eastover will be a pedestrian friendly street and a high quality extension to town centre shopping with a coordinated approach to street furniture and lighting. Example Image - Town Centre Street in Dordrecht, Netherlands 4 A new public space at New Road providing better pedestrian access between Asda and Eastover. Precedent Images A focus for informal performance, occasional markets, town events and café, restaurant ‘spill- N out’ space. This space will incorporate high quality paving, street furniture and public art. Traffic BRIDGWATER RETAIL PARK restrictions to be enforced. 5 High quality landscape along river corridor. East THE CLINK Quay to be promoted for one way vehicular circulation with improved pedestrian links across 7 from Eastover to Town Bridge. New development on Salmon Parade to incorporate high quality landscape adjacent to River Parrett. ASDA 6 Broadway will be a pedestrian oriented street 1 and public transport corridor with a series of high quality bus stops, cycle parking, high quality Bath, UK- retail 9 EAST QUAY public realm and signage focused around key junctions. At the junction with Eastover, Broadway 2 will provide a pedestrian gateway and an improved pedestrian crossing from St John Street. 4 7 Parking will be provided as an integral part of new EASTOVER MONMOUTH ST / A39 5 ROAD NEW 3 6 development within the area accessed from East Quay via the Clink, wrapped by active frontages TOWN CELEBRATION MILE SALMON PARADE or provided below ground. BRIDGE

8 The redevelopment of the Hospital site will RIVER PARRETT incorporate residential uses and cafes, bars and 8 restaurants along the riverfront. Strong, high BROADWAY / quality building frontage will be promoted along A39 Broadway with the opportunity to incorporate a taller landmark building at the junction of BLAKE GARDENS Eastover/St John Street and Broadway.

9 Proposals should not compromise the EASTOVER requirement of European Protected Species, as PARK Copenhagen, Denmark Bath, UK required under legislation and other species using the river. RIVERSIDE PLAN

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THE CLINK The Clink will be a high profile office location, residential area and retail destination integrated with the town centre. 1 The Clink will project a high profile image at this key corridor into the town centre through high quality new office, residential and retail development with strong building frontage to the road edge.

2 The Clink will be enhanced to provide improved CENTRAL BRIDGWATER FOR 6 FRAMEWORK facilities for pedestrians, cyclists and public transport. This will include improved provision at key intersections and crossings, planting and public art as well as the removal of highway clutter. 3 A sequence of new public spaces and ‘stopping points’ linked by high quality pedestrian/cycle routes will be developed along the river corridor and between the new development blocks. 4 New high quality residential/commercial buildings providing strong enclosure to the street. Opportunities for modern innovative design with 4/5 storeys as appropriate. Example Image - Pedestrian orientated shopping area 5 The Cross Rifles junction will be a key gateway into the town with high quality surface treatment, Precedent Images lighting and public art work. 6 The Brick and Tile Museum will be revealed as a key asset in the area, with a new appropriate setting and sight lines from East Quay/Wylds WYLDS ROAD Road to the Docks incorporating reference to the River or water, seating areas and framed by high quality new development. 7 Bridgwater Retail Park will be reinforced as a retail and leisure destination through remodelling and development of vacant land parcels. Doelbeelden, Netherlands THE DROVE 8 New commercial development will provide a high EAST QUAY quality edge to the river corridor. Development must address Wylds Road / East Quay as well as the riverfront. This can be achieved by providing entrances to both elevations and ground floor. 9 A landmark building incorporating retail, office and residential use at the junction of the Clink and East Quay will reinforce the importance of this key bridge RIVER PARRETT crossing point and could include a taller building. 6 10 Proposals should not compromise the requirement of European Protected Species, as required under legislation and other species using 8 SAINSBURYS the river. 10 7 3 BRIDGWATER BRISTOL ROAD RETAIL PARK CROSS RIFLES THE CLINK 2 4 JUNCTION 1 5 9 Malmo, Sweden Doelbeelden, Netherlands

THE CLINK PLAN

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NORTHGATE / THE DOCKS A distinctive and attractive new destination and northern gateway to the town centre and Celebration Mile.

1 Development along the north-south route should be positioned to enhance and frame the important view of the spire of St Mary’s Church. 2 A new focal space ‘Northgate Square’ will be created along Northgate adjacent to Angel Place

Shopping Centre/Angel Crescent which acts as CENTRAL BRIDGWATER FOR 6 FRAMEWORK an entrance to the new development surrounded by active uses. The space will also function as a waiting and arrival area incorporating high quality bus shelters and taxi drop/pick up point. 3 The re-use and refurbishment of the Bowerings Mill will seek to provide activity at ground floor level to the Docks area. 4 The Docks itself will be improved through public realm works incorporating paving, shared surface treatment across Anson Way, lighting and public art. Where opportunities arise, development adjacent to the Docks should locate windows and entrances to overlook it and enhance Concept Image - Bridgwater Docks opportunities for active uses and café, bar, restaurant ‘spill out’ space. Precedent Images 5 Potential development site incorporating hotel, parking and residential uses at the junction of the Clink and West Quay will also help to establish a strong gateway feature at this key bridge crossing

point. RIVER PARRETT 6 Development site in town centre location for 3 THE mixed use; retail and leisure provision. A new east- DOCKS west pedestrian route to connect The Clink to the 4 10 heart of the new development. This route will be framed by new retail and leisure active frontages London, UK providing a vibrant street. ANSON WAY 7 Brewery Fields will be enhanced as a public open space with public realm and landscaping works. 8 Development will facilitate improvements to BREWERY 5 pedestrian connections between key destinations 7 FIELD 6 WEST QUAY such as the High Street, Angel Place and the BLACKLANDS Docks, the Canal and Piggy Hill and adjacent 1 residential areas. In particular, a new link will be created from Camden Road/Blacklands. 8 9 Northgate will become a pedestrian oriented Precedent Images 2 street which prioritises pedestrians, cyclists and NORTHGATE public transport.

ANGEL SHOPPING CENTRE

HIGH STREET CELEBRATION MILE

Malmo, Sweden London, UK

NORTHGATE / THE DOCKS PLAN

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WESTGATE Sensitive improvement of the historic town centre and revitalisation of the retail environment with an enhanced evening economy.

1 New residential, office development with cafes, bars and restaurants will provide a strong building frontage to Mount Street and Northgate and complement the existing uses within the area. Precedent Images

2 A taller landmark building incorporating CENTRAL BRIDGWATER FOR 6 FRAMEWORK residential uses at the corner of North Street and Penel Orlieu will create prominence at this western gateway into the town centre. New development should retain and complement existing buildings of quality in the area. 3 The Town Hall will be promoted as a key asset in the area providing a cultural venue incorporating theatre, auditorium and exhibition space. 4 A new focal space ‘ Westgate Square’ will be created at the confluence of Penel Orlieu, Mount Street and High Street providing the setting for an enhanced evening economy focused around the Town Hall, cafes, bars, restaurants and clubs Concept Image - Westgate Square within the area. 5 Mount Street will become a pedestrian oriented Precedent Images street which prioritises pedestrians, cyclists and public transport. This will include shared surfacing at key intersections and crossings. CELEBRATION MILE 6 The permeability and legibility of the area will be enhanced through new north-south pedestrian routes from Camden Road to Market Street and BREWERY FIELD enhanced connections to the east connecting into the Northgate redevelopment. The area will form an integral part of the creation of a defined pedestrian oriented circuit around the town. 7 A new strategic car park will be provided at this western gateway into the town centre. This will be integrated into new development blocks. CAMDEN ROAD 1 London, UK London, UK ANGEL SHOPPING CENTRE

MOUNT 7 STREET 6 3 4 HIGH STREET ST MARY’S 2 5 CHURCH

PENEL ORLIEU

NORTH STREET

Newbury, UK Newbury, UK

WESTGATE PLAN

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THE RIVER The River, with public art and lighting at key points, will provide an attraction in its own right and be a central focus for the town.

-- Public art and lighting at key points along the river corridor or even within the river to provide an attraction in its own right and central focus for the town.

-- This could also be extended to the canal system CENTRAL BRIDGWATER FOR 6 FRAMEWORK creating an ‘active moat’ as an integral part of the town centre experience. -- Enhancements will be made to Blake Gardens to encourage its use through public art and enhanced links from surrounding areas. -- Enhanced connections and new links to the river corridor from adjacent retail and leisure areas through dedicated pedestrian and cycle routes along the river high quality public realm treatment, paving and lighting.

-- Improved integration of Bridgwater Library and Bridgwater Riverside West Quay Bridgwater Art’s Centre into the cultural life of the River through improved links and flexible spaces for events and performances. Precedent Images -- Leisure and hospitality (food and drink) outlets on the pedestrianised section of West Quay to act as catalyst for active frontage and pedestrian priority along River corridor. -- Proposals would need to consider the requirement of European Protected Species, as required under legislation and other species using the river particularly in terms of the potential impact of THE CLINK increased lighting levels.

RIVER PARRETT Doelbeelden, NL

WEST QUAY

EASTOVER

CELEBRATION MILE FORE STREET

BLAKE GARDENS

Street library, London Berlin, Germany

THE RIVER PLAN

92 BRIDGWATER VISION BRIDGWATER VISION 93 1 INTRODUCTION It is clear there will be significant opportunities in Bridgwater to make substantial changes in the performance, appearance and status of the town over the next 10-15 years, through continued growth and unique projects such as the development at Hinkley Point.

Doing so however will require focus, close developer appetite. It acts as a guide to how partnership working and funding over a the ambitions of the Bridgwater Vision will be prolonged period, with national, sub-national, met over the next decade and beyond. local and community partners all playing a role. One caveat is that the prevailing political and This section outlines the delivery and economic climate will have an influence on implementation process for the transformation. deliverability and decision making over the It describes the economic climate in which lifetime of the vision. In order to ensure that projects will be pursued; sources for future such issues are addressed and the Vision funding and potential delivery methods for remains relevant, this section will require sites identified in the Vision. It provides a broad re-appraisal as new opportunities arise and timetable based on current intelligence about previous certainties shift. individual projects, funding availability and 7 IMPLEMENTATION STRATEGY AND DELIVERY 7 IMPLEMENTATION AND DELIVERY STRATEGY

ECONOMIC OUTLOOK PROPERTY MARKETS ATTRACTING INVESTMENT

94 BRIDGWATER VISION BRIDGWATER VISION 95 7 IMPLEMENTATION AND DELIVERY STRATEGY

ECONOMIC OUTLOOK Encouragingly, transactional rates have increased in recent years, rising 20% from 2013 to 2014. However, At the time of writing in early 2015, the overall transactions remain 28% below the average for the 25 economic outlook for Bridgwater was good, in line year timespan. with the national picture. A report published by PWC in November 2014 showed that UK growth for 2014 was Tenure forecasts to 2019 in England and Wales also The demand for development land 3.0% and projected growth in 2015 likely to be in the suggested this trend would continue, with owner is expected to remain robust with region of 2.5%. The national economy was recovering occupiers remaining steady at -1.4%, private renters strongly compared with other G7 countries, despite rising 24.3%, social rented steady at -1.1%. around 80% of agents surveyed a slight slowdown in the summer. Inflation forecasts As of March 2015, all political parties have declared saying they are positive about the and forward projections from the Bank of England in they will increase house building activity, although as March 2015 also suggested that interest values and stated above, other factors seem to affect the outcome market for greenfield and urban overall inflation was likely to remain constrained in the more than political intervention. development land. medium term, with positive short term impacts for Overall, the outlook is positive. Savills ‘Market in households and business. Minutes’ report dated November 2014 states that: Looking ahead, the situation is slightly less certain. The -- Urban land values increased by 3.4% in the third tightly contested General Election in May 2015 caused quarter of 2014, outpacing greenfield land. uncertainty over economic direction, policy, strategic funding and future availability of infrastructure -- Sentiment remains positive despite house price STRATEGY AND DELIVERY 7 IMPLEMENTATION assistance. growth cooling. Outside the UK, the picture is also uncertain. -- Large house builders have moderated their demand Significant risks remain in the Eurozone and globally for land as they have restocked post the recession. which have the potential to undermine wider recovery. -- This creates space for small and medium sized The slowdown in the Eurozone has been partly offset developers. by stronger growth in the US since the second quarter of 2014, but more generally international risks have -- The cost of materials and labour has dampened the increased. Emerging market performance has faltered, growth of land values. with Chinese and Indian growth slowing and more In line with this summary, house builders have reported marked downturns in economies such as Brazil, South positive performances over the last year (2013-2014). Africa and Turkey. The situation with Russia and Consequently they are being more selective in the Ukraine remains an important source of geopolitical sites they buy. The demand for development land is uncertainty, as are ongoing conflicts in the Middle East. expected to remain robust with around 80% of agents Lower global oil prices have been a positive side-effect surveyed saying they are positive about the market for of slower global growth from the perspective of UK greenfield and urban development land. energy consumers. PROPERTY MARKETS COMMERCIAL MARKET There is an increasing degree of optimism in the labour RESIDENTIAL MARKETS market with growth of those in work for the 26th A report by real estate services provider, Savills, on consecutive month. property prices in November 2014 indicates that the However, the overall UK commercial output growth UK’s prime markets continued to rise during the year, has lowered from 24.4% to 16.9%, therefore, although showing a steady growth of 3.7%. Developers started sentiment is positive it was weaker than previous more than 110,000 new homes in the year to March 2014 surveys. but the rate of house building overall has remained fairly consistent during the last 35 years despite changes in Key statistics include; government, reflecting deep rooted supply and demand -- Overall growth fell by 0.2% to 0.7% issues in relation to land. (Savills report pg 03 and 14). -- Private office activity rose 9.7%, High property prices and lack of availability of -- Private retail and leisure activity rose 18.9%, mortgages for first time buyers remained constraints in 2014 which the Government mortgage guarantee -- New build activity up 24.8%, scheme sought to address. The lack of wage growth -- Industrial and warehousing up 27.1% over the last five years continues to affect the ability to borrow and consumer spending rates. Evidence -- The UK, excluding London, performed best with a from a range of sources suggests that companies 30% increase in growth reported in October 2014. have employed additional staff rather than increased The buoyant market and growth figures suggest that productivity, with nominal wages showing limited signs there are opportunities for developers to invest in of growth and actually shrinking in real terms during Bridgwater provided the planning policy framework the peak of the recessionary period between 2008-11. is supportive and land is available. Evidence on the All this has had the effect of pushing up demand for ground reinforces this perception, with Alder King’s rented properties during the past four years and a recent annual survey of the local commercial property subsequent rapid rise in rent. The generational gap market identifying Bridgwater in isolation for the first in home ownership has also widened, with home time, as well as highlighting specific areas of strength ownership rates in the 49 year old and below age and weakness with the local market. This included range continuing to fall. a shortage of 2000 to 5000 sq ft units, as well as increasing demands for units over 50,000 sq ft within the locality.

96 BRIDGWATER VISION BRIDGWATER VISION 97 7 IMPLEMENTATION AND DELIVERY STRATEGY

ALIGNING PUBLIC FUNDING explore retention of business rates and other funds -- Maximising innovation, including smart technology Central Government Departments. The Forum provides leadership on four issues, namely: maximising supply AND MANAGEMENT to see how it might encourage further local business -- Enterprise and SME competitiveness development and maximise opportunities for the local chain opportunities, creating lasting employment, The District Council’s priority is to lead and deliver economy. Such considerations will include the recently -- Reaching new markets up-skilling the local workforce and facilitating the growth. It is working to consider site specific issues announced Business Accelerator Fund. -- Digital technology necessary infrastructure improvements required to and facilitate growth on a number of sites across Looking ahead, priority areas identified include: promote growth. Related funding secured to date has Bridgwater, led by its Housing and Hinkley Programme -- Addressing social and economic exclusion included additional funds for Bridgwater College’s Board. This process will drive forward new build transport infrastructure; supply of well-connected developable land; partnership with housing providers If this bid is successful it will support the objectives of campus on Bath Road, resources to build Somerset’s accommodation, as well as, the regeneration of the Sedgemoor Economic Strategy promoting business Low Carbon Innovation Centre in North Bridgwater; property and fund new projects across the town. to ensure a balance of accommodation; superfast broadband for homes and businesses; resilience growth and knowledge economies backed by digital and supplementary funds to take forward enhancement The Council is also seeking to work closely with the planning and infrastructure to protect the district infrastructure. of Bridgwater’s Railway Station. Town Council and other partners to bid for Community from the effects of climate change and exploitation of Impact Mitigation Funding to mitigate ongoing impacts natural and heritage assets. DEVELOPER CONTRIBUTIONS HOMES AND COMMUNITIES AGENCY for the development of Hinkley Point on Bridgwater Section 106 contributions and Community Infrastructure The Homes and Communities Agency currently and its environs. This will focus upon enhancing the VISION DELIVERABILITY Levy negotiations will play a critical role in the delivery has more than 20 funding programmes operating environment and deal with specific infrastructure of the Bridgwater Vision. Providing the majority of local nationally, aimed at assisting delivery in a variety of requirements over the medium term. Where possible, areas and key projects identified in the Vision have been designed to be delivered individually. funds available for infrastructure and enhancement, both sectors and across a range of relevant projects. Areas

However, to ensure effective delivery of the Vision and Key sites can act as standalone projects which will funding sources underpin much of the Vision related directly relevant to the Bridgwater Vision include STRATEGY AND DELIVERY 7 IMPLEMENTATION its ambitions, it is recognised that further integration appeal to a wide range of land holding and developer development to date. Looking ahead, there will be a (but aren’t limited to); National Affordable Housing and alignment will be required as the plan moves interests. Infrastructure and public realm projects may need to use the Vision to inform the Council’s developer Programme (NAHP); Housing Zones, the Large Sites forward. be interlinked and certainly funding for public realm contribution strategy for the wider town, enabling both Infrastructure Programme and Local Growth Fund core infrastructure and project specific contributions to (Housing Infrastructure). Part four of the Sedgemoor Economic Masterplan would be generated along with secured planning public realm improvement and wider projects. (Monitoring, Review and Evaluation) therefore indicates permissions for individual sites. Sedgemoor has worked closely with the Homes and that Sedgemoor with establish a Local Growth Board The project delivery can then focus on successful areas Sedgemoor District Council’s Draft Regulation 123 Communities Agency, successfully delivering a number in late 2015 to prioritise and take forward strategic of development with funding pooled for infrastructure List from the Community Infrastructure Levy (CIL) of local schemes backed by substantial funding projects locally, working closely with thee District with wider transformational impacts. Risks to delivery identifies the types of infrastructure and/or specific contributions. Among these are phase 1 of North East Council’s strategic partners. This will provide a local will always remain and these have been referenced in infrastructure projects to which CIL receipts raised by Bridgwater, which benefitted from more than £11m forum on economic issues which will be able to bid the economic outlook section. the Council could be applied. Transport and public realm of Kickstarter funding and several smaller housing for funding and oversee the delivery of the economic in Bridgwater are cited within the 123 List and relevant projects in Sydenham and surrounding communities, strategy and its associated content. This board will A significant number of projects have already contributions will be sought alongside other key which had NAHP funding. Funds for improving local replace a range of existing partnerships operating been delivered, as shown in the case study section. investment priorities. However, whilst the infrastructure housing stock through the Decent Homes Programme in the area including the Bridgwater Challenge Opportunities to enhance existing projects should be projects and funding areas are not listed in a priority has contributed to wider regeneration aspirations in Partnership, local employment and skills boards, and taken as perceptions of place change and maximising order, it is acknowledged that the funding of the Parrett Sydenham, Hamp and other identified character areas. the effects of delivered projects. other lapsed partnerships. Barrier is considered critical to Bridgwater if it is to fulfil It is envisaged that this close working with the its role as a focus of growth in the district. Underpinning the work of the Board, the Economic EXTERNAL FUNDING SOURCES Homes and Communities Agency will continue with Strategy, in conjunction with the Core Strategy and the There are many other potential development sites that applications currently submitted for both specific Bridgwater Vision, will be an evolving document which HEART OF THE SOUTH WEST LOCAL could provide additional infrastructure funding through schemes related to the next round of national identifies new opportunities to invest in the town and ENTERPRISE PARTNERSHIP developer contributions including Huntspill Energy affordable housing funding, as well as Housing Zone surrounding area. Sedgmoor District Council will act Park, Bristol Road and individual sites such as the status for North East Bridgwater. The Heart of the South West Local Enterprise as an investment delivery partner where possible to Former Sainsbury’s and old Bridgwater Hospital. Each Partnership (LEP) will be one of the key partners ensure the best outcomes for the town. of these would include specific local enhancements ATTRACTING PRIVATE SECTOR INVESTMENT on the Economic Development Board. The LEP will and potentially realise the ambitions in this document. The board will engage senior managers and members provide an important link into central government The quantity and quality of investment opportunities remain wide in Bridgwater providing land for traditional to ensure joined up thinking and clear priorities across and support for wider growth within the immediate DEVELOPMENT CONSENT ORDER FOR the Council on Growth delivery. It will also work in local economy, including Sedgemoor District. As a volume house building in urban extension areas and partnership with other public sector agencies, private significant fund holder within the South West, the LEP HINKLEY POINT C medium / smaller developers within town centre sites. investors and developers to ensure that investment will also play a large part in securing relevant national Two dedicated funding pots are included in the S106 Strategies to attract investment include: continues to flow into the District, whether public or funding and supporting ongoing projects. for the Development Consent Order for Hinkley Point -- Providing SDP and Design Guidance to begin to de- private, to keep the strategy on track. C that may contribute to the delivery of the Bridgwater Currently the Regional Growth Fund and the Single risk the development process. Vision: Schedule 4: Economic cost of Congestion A menu of actions will be needed to ensure this; Growth Funds are available on an annual basis. The and Schedule 2: EDF Community Fund. Under both -- Availability of information on site including services, supporting marketing and inward investment activity; process for securing funding is competitive, so there is schedules, impacts from the development are to be infrastructure and ground conditions. working with the County and the Local Enterprise a strong role for local partners to inform and assist the mitigated through minimising the environmental, -- Providing feedback from successful development Partnership to make the case for devolved Local LEP in building a case with Government. Growth funding; engaging with the Colleges, wider economic and social effects; minimising the residual and developers. In 2014, the Growth Deal secured £130.3m from Further Education providers and schools to make a effects of associated development; contributing -- Providing positive attitudes to development at the Government’s Local Growth Fund to support skills based case for revenue and capital support; and towards the developing and maintaining of sustainable local authority level including the Local Economic economic growth in Devon, Somerset, Plymouth and working closely with the Highways Authority on wider communities and attracting funding from other sources Development Board demonstrated through Torbay, of which some £30m is related to investment transport funding. Informing each of these will be the to build on the existing contributions. The Council and prospectus and this document. within Sedgemoor. Projects to be taken forward using need to commit time and capacity to relevant actions, its partners are currently exploring these matters and it this include transport enhancements at Huntworth -- Provide access to pre-application advice on key and prioritise which strands are worth pursuing. is expected that a range of initial development schemes Roundabout near J24 of the M5, the Somerset Energy which contribute towards the Vision will be explored projects and sites within character areas. The Council, working with its partners, will prioritise Innovation Centre and early activity connected to the in 2015 and early 2016. Delivery of the Vision will also -- Offering clear guidance on design, the use of which funding activity the District pursues, as well as Bridgwater Flood Barrier. benefit from mitigation funding being placed within Section 106 of CIL contributions and any developer provide leadership for relevant bids. It will argue for The LEP has also applied for EU Structural and relevant Housing and Transport projects across the checklists that may affect the commercial viability ongoing investment by the private sector, as well as Investment Funds which focus on: town. and delivery of development. set out a strong case to Government and its agents for continued resources from the Exchequer. It will In this context, the Hinkley Strategic Delivery Forum has been created which has representatives from

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DELIVERY FRAMEWORK / FRAMEWORK FOR CENTRAL BRIDGWATER Project Three – Docks Renaissance It is thought that cross party discussion around the Leggar Link will be resolved in late 2015, with likely PROGRAMME Project One – Station Gateway Though the Docks remain a prominent feature of the town centre and provide an important potential leisure delivery of related infrastructure enhancements by Discussion with First Great Western, Network Rail and The Bridgwater Vision sets out a detailed plan for and tourism asset for Bridgwater, it is anticipated 2017. It is expected this will prompt wider development, Somerset County Council, it is now highly likely that the regeneration and transformation of Bridgwater that further development will be delayed until later in with new retail, leisure, office and housing investment the Station Gateway project will be amongst the first to be taken forward over the 50 years between 2008 the decade. This reflects both the complexity of any likely to follow in the 2017-2018 period. completed following the publication of this document. and 2058. In order to ensure coherent delivery of the project in the Docks, the range of partners likely to be With £1.2m committed in early 2015 to layout Vision’s ambition however, short and medium term involved and the need to balance the various uses of Project Six – Eastover enhancements and wider improvement within the ambitions need to be crystallised, and individual the area. It also reflects the fact that the environment is The Celebration Mile Feasibility Study sets out immediate area surrounding the railway station, work projects phased to make best use of existing resources relatively strong when compared with the quality and a detailed proposal for the reorientation and is expected to begin in spring 2015, with completion and capacity (as well as avoid conflicting development amenity found elsewhere in the town. development of the Eastover area of Bridgwater, with a requirements on the town’s transport network). anticipated in mid-2016. strong focus on pedestrian access and improved links It is expected that further consideration of the Docks Alongside work around the Station itself, discussions to the core retail area. The scheme, with costs in the Since 2008, significant progress has been made will be required as wider work is completed across the are centred on renewal of surrounding land, including region of £3-5m, will enhance the overall street-scape towards achieving the wider ambitions of the Vision, town, in particular any development on Northgate, with the potential for further housing development within as well as improve access and how the street is used. with substantial progress made in the town’s periphery, a project likely to follow directly. initial investment made into smaller schemes within the Gateway area. This may accelerate as development With regards delivery, discussions have begun on the town centre, and a number of locally and nationally work starts around the Station. Project Four – Westgate both how funding might be secured for the scheme significant projects consented which will impact upon and timing. This is likely to include significant work Project Two – Northgate Whilst investment will be made in the Westgate area, the town in the next decade. it is currently anticipated that the process will be more on planning and design, with a formal traffic order Moving forward, the Implementation Plan set out Following the decision by Tesco Stores to not pursue fragmented than in other locations, and likely to be process taking upwards of a year. It is anticipated that opposite presents a high level timeline for both core their proposed development on Northgate in early private sector led in the first instance. A focus for the the earliest delivery period is likely to be 2017 to 2019, projects within Bridgwater itself and wider strategic 2015, it is now anticipated that the site will put back town’s night-time economy, it is anticipated that the which would also allow funds provided by EDF to be projects which will likely have a tangible and specific out to market in late 2015, with a focus on leisure area will benefit from the development at Hinkley Point used towards the project. impact on the town. It represents an estimate of likely and retail uses. Subject to successful proposals being and related investment over the next four to six years. activity to be taken forward over the next period, submitted, disposal will then follow, with development The Council and its partners will seek, in turn, to ensure Project Seven – The River based on the best intelligence on market performance, likely in 2017 and 2018. that any investment is complementary to the ambitions While the River Parrett is an obvious asset, the likely economic conditions and forward plans already Critical to the regeneration of Northgate will be set out in the Vision. delivery of enhancements alongside it will be more being pursued by the private sector and wider ensuring that any proposals brought forward are fragmented then originally envisaged in 2008. With partners. complementary to both the site’s location within the Project Five – The Clink the West Quay area already partially pedestrianised, A more detailed narrative on the individual projects Town Centre and its wider setting next to the Docks Following the sale of the Bridgwater Retail Park it is felt that similar physical improvements will be included opposite is also provided below, describing area and sitting astride the entrance to the Clink. In in 2014, discussions are ongoing over a range of appropriate over the next five to seven years, linking to the most probable course of delivery, alongside key particular, it will be important to harness the potential potential options in and around the area, including the schemes in Eastover, along the Clink and on Northgate. factors still to be addressed and the general approach of the site to better link the town with the Bridgwater expansion of retail and leisure premises on the park, Proposals will be iterative and seek to enhance existing likely to be taken. Retail Park and wider town centre. reorientation and new development along the Clink structures and businesses, as well as meet community and enhancement of the Leggar Link and access to the requirements set out in the Vision. Retail Park.

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IMPLEMENTATION PLAN

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 TOWN CENTRE Project One - Station Gateway Project Two - Northgate Project Three - Docks Renaissance Project Four - Westgate Project Five - The Clink 7 IMPLEMENTATION AND DELIVERY STRATEGY AND DELIVERY 7 IMPLEMENTATION Project Six - Eastover Project Seven - The River

STRATEGIC PROJECTS Hinkley Point C Hinkley Point B Decommissioning (Initial Phase) Severn Tidal Barrier / Lagoon Phase 1 - Pre-Planning, Design, Phase 2 - Indicative Build Programme Bridgwater Tidal Barrier Phase One - Planning, Design and Land Assembly Phase Two - Construction / Delivery

LOCAL PROJECTS Huntworth Roundabout Colley Lane Link Road Low Carbon Innovation Centre Phase 1 Phase 2 Phase 3 Peninsula 23 (A38 Development) Advanced Engineering Centre Hinkley Housing Zone Bridgwater Hospital Regeneration Huntspill Energy Park Phase 1 - Road and Initial Units Phase 2 - B2, B8 and Energy Uses Phase 3 - Final Phase B2 and B8

The Meads

North East Bridgwater

Phase 1 - NE Bridgwater

Phase 2 - Sydenham Manor

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ECONOMY knowledge-intensive production sectors are on the rise, RETAIL It is worth noting that recent research has shown that including industries like ICT related manufacturing and jobs in modern logistics are relatively well-paid on The town’s position on the M5, its relationship to the environmental technologies such as renewable energy. Bridgwater faces growing retail competition from average and, though job densities are low, a role as a rural and coastal parts of northern Somerset and its neighbouring towns and cities. These places are According to Geo-economics, Sedgemoor is the least logistics hub can have positive benefits to the local role as a gateway, employment and service centre for continuing to develop, leaving Bridgwater behind and economy. the Northern Peninsula supports continued emphasis knowledge-intensive among five Somerset districts and threatening to further reduce its importance as a retail on significant regeneration opportunities. is behind the South West generally. Only 10%-15% of and leisure destination. Sites such as Huntworth at junction 24 of the private sector employees in Sedgemoor are employed M5 have potential for distribution and logistics In support of this new direction Sedgemoor District in knowledge-intensive industries. Bridgwater can change and regain some of its development. Bridgwater should strive to attract Council has produced an Economic Development customer base to do this it needs to embrace new logistics headquarters alongside warehouses to attract Strategy. This is an update to the 2009 Economic There is potential for the public sector to influence the development and the regeneration of its town centre. growth of private knowledge intensive sectors through more highly skilled and better paid jobs than simply Development Masterplan, and sets out an Economic To meet the growing needs of new and existing warehousing operations; and to encourage other Vision for the District to 2032. procurement and outsourcing of its services, and support of social enterprises. communities and to limit the exodus to other centres, related economic activities. This section analyses how the Strategy can help Bridgwater will need to accommodate around 11,000 Bridgwater to capitalise on these economic Much of the employment in the knowledge-based to 16,000sqm of new high street shopping floorspace TOURISM opportunities and create a prosperous and thriving industries is based in office premises – and particularly over the next 20 years in the medium to long term. Tourism is an important element of the economy of community. in modern, well-equipped offices which are fully ICT enabled. To attract knowledge-intensive businesses This new floorspace will need to be carefully integrated Somerset and the South West. In 2007, tourists visiting New opportunities presented through bodies like the Bridgwater has to focus on the provision of higher into the historic environment and ensure high quality Somerset spent £1 billion. The share for Sedgemoor Local Enterprise Partnerships require authorities to quality employment space. This is a challenge given the design is achieved that is unique to Bridgwater. It will of this income was £208 million, which supported work more collaboratively and closely on economic lack of high quality commercial land and office space be important to not only increase the level of available 5,131 jobs. Sedgemoor has some outstanding natural matters than perhaps ever before. at present. floorspace but to make sure that this new floorspace is resources; it is the gateway to the Quantock and In this context, Sedgemoor District Council’s local provided in units of sufficient size, quality and flexibility Mendip AONB’s, Somerset Levels, and Exmoor National Economic Strategy has become increasingly important, ENERGY SECTOR to meet the needs and demands of modern retailers. Park, it includes the coastline near Burnham-on-Sea and the famous Cheddar Gorge. Currently there are providing an input into direct negotiations with The proximity of the Hinkley Point Nuclear Power Government and other funding partners that previously LOGISTICS SECTOR more serviced accommodation establishments in Station makes it an important neighbour for Bridgwater Sedgemoor than in Taunton Deane, however this will would have been undertaken exclusively in Whitehall. Bridgwater is strategically placed to be in reach of, in terms of employment, economic and social impact, come under pressure once the construction of Hinkley within four hours, 48% of the national population, The Economic Development Strategy sets out the and environmental impact. Currently Hinkley Point B Point C starts in the next decade. following vision for the District: employs 685 full-time employees and an additional and is therefore, successful as a base for logistics and 800 employees during planned outages. According to distribution. Bridgwater needs to find a niche among Sedgemoor’s ‘to be a great place to do business, live and work, fully popular attractions. The District has a distinct British Energy Hinkley Point B generates £30m for the Recent successes include delivery of Morrisons utilising its position in the centre of the South West enterprise culture but shares a higher dependence on local economy. Hinkley Point A is at the second stage Distribution Centre within the North East Bridgwater to ensure a prosperous and sustainable economy for agriculture and tourism as sectors; and an economic of decommissioning and employs 488 people. development zone. The new building is a permanent all, building upon a local culture of enterprise and structure which tends towards a higher proportion of advertisement for distribution in the town and will innovation’ The Hinkley Point C project has increased investment small businesses. into energy related education with Bridgwater College attract other companies within the sector to the area. As identified in the projects section of the Vision, there Accommodation for visitors in the town needs to be achieving the delivery of the Energy Skills Centre. The The growth of manufacturing in countries like are a number of development opportunities, which can improved, including both hotel chains and independent project is currently in the preparation stage, where South Asia, China or India has driven an increase in help Bridgwater continue its reinvention and deliver quality hotels as well as B&Bs. the Vision including Hinkley Point C, Eastover, Bristol earthworks and clearance are being undertaken. imports, and a subsequent increase in demand for the Road North, the completion of North East Bridgwater, The Bridgwater economy will capitalise on a six year transportation of goods across the UK. As a result, There are a number of interesting programmes Bristol Road site east of the A38, Bridgwater Gateway, construction period, which will require up to 5,000 demand for national and regional distribution centres currently underway in the South West region to Huntspill Energy Park and Huntworth. employees at peak times, and subsequent operation serving as hubs for regional distribution has increased, increase the eco-tourism offer and provision of related and maintenance of the power station which will particularly by road transport. facilities. Projects include 1SW, which is developing The Economic Strategy has identified priorities for require between 600-900 skilled staff. five off-road cycling hubs, and Enjoy Water, which These trends are also driven by changes within economy, informed by the growth agenda and the promotes water-based recreation in the South West. opportunities presented by the projects listed above. Renewable energy and the environmental technologies the retail sector, reflecting the growth of major The priorities for Bridgwater and its surroundings are sectors are experiencing high growth in the UK and supermarkets and high street names. The success of Bridgwater could tap into such projects and link its discussed below. worldwide and are priority sectors supported by online retailing has also meant that these new modern own activities to them to increase tourism numbers. Somerset County Council and Sedgemoor District retailers, as well as traditional food retailers are now The proposal for the Meads Eco-Park is one such KNOWLEDGE ECONOMY Council. offering home-delivery services via their web-sites project; this is a key element of the Green Infrastructure The proximity of Hinkley Point, therefore, presents which require their own regional distribution centres. Strategy in Bridgwater and the surrounding area. The Sedgemoor Economic Development Strategy a real opportunity for Bridgwater to diversify and According to one study (Goodman, 2009) this has prioritises identifying opportunities for knowledge- strengthen its economy. The new Energy Skills Centre resulted in an increased demand for large format intensive industries. The UK economy is essentially at the College combines both nuclear and renewable buildings to serve regional markets. a service-based economy, and being competitive energy related courses. Renewable energy can attract locally, regionally, nationally and globally, means that Bridgwater is in an advantageous geographic position and support growth in high-skilled and high-added innovative and highly skilled businesses have more to service the logistics requirements serving the value businesses, at the same time addressing the chances of survival and success. South West. Its relative proximity to Bristol and Bristol sustainability of energy sources. A focus on Low Port coupled with close proximity to Devon, Dorset, As these knowledge-intensive businesses are Carbon technologies is one of the cross cutting and Cornwall makes it an excellent location for new increasingly driving economic growth they create more themes of the local economic policy and represents an developments in the logistics sector. jobs than their lower-skilled counterparts. Modern, opportunity for growth.

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HOUSING PAGE CREDIT Housing has an important role to play in supporting both local growth and competitiveness. Having a wide 4-6 Fotohaus stock of available units, with a healthy mix of tenure 11 bottom middle – SDC, top right – Arup, remainder - Fotohaus and type, provides one of the key ingredients for both retaining individuals in the local area and attracting 12 top – Fotohaus, bottom – SDC new investors into the locality. 13 Fotohaus Sedgemoor has a healthy housing market, with a 14 top – SDC, remainder – Fotohaus steady rate of new build activity and a relatively stable 16-19 Fotohaus position on prices when compared with volatility elsewhere in the UK market. Since 2006, over 3,000 20-21 SDC units have been built in the local area, of which 1,500 22-36 Fotohaus have been affordable. Stock mix is also relatively good, although smaller units remain in higher demand. 38 Arup The Five Year Housing Land Supply (2015 to 2020) 42-48 Fotohaus states that in Bridgwater, there is a supply of 4.6 years’ 53 bottom left and bottom middle – Doelbeelden.nl, bottom right – fotoVoyager, remainder – Fotohaus worth of land for the delivery of housing, if the required rate of 382 dwellings per annum is delivered. The vast 55 top row and middle row – Arup, bottom left – Philip Halling , bottom right – Arup majority of this is already committed at sites such as 57 top row and middle right – Arup, middle left – Fotohaus, bottom left – Doelbeelden.nl, bottom right – Spencer Wright the North East Bridgwater Urban Extension. 59 top row and middle left – Arup, middle right – Fotohaus, bottom left – davidhills, bottom right – Doelbeelden.nl However, challenges and opportunities remain. Affordability in the local area is still an issue, with an 61 top row and middle right – Arup, middle left – SDC, bottom left – Alexander P Kapp, bottom right – Sam Saunders average price roughly 7.7 times above average wages. 63 top and middle row – Fotohaus, bottom left – La Citta Vita, bottom right – Fotohaus Whilst new build activity has also been good, the stock brought forward has tended to focus on those first 65 top row – Arup, middle row - SDC, bottom left - Arup, bottom right – Fotohaus entering the market, with a limited number of homes 67 top, middle and bottom left – Fotohaus, bottom right – Arup aimed at the mid to high end which tend to be wanted 69 top row and middle right – Arup, middle left – SDC, bottom left - Fotohaus, bottom right – Sam Saunders by those in mid-career and higher value employees. 71 top and middle row – SDC, remaining images clockwise from top – Brendan Howard, La Citta Vita, hans engbers This is due to change over the next few years, with a wider mix of sites being brought forward, increased 73 top and middle row – Arup, bottom left and right - Fotohaus demand surrounding Hinkley Point and related growth 75 top row – SDC, middle row – Fotohaus, bottom left – La Citta Vita, bottom right – Pixachi is likely to exceed supply. 77 top and middle – SDC, bottom left - richardschramm , bottom right – werf Ensuring a healthy level of new stock and stock replacement over the next decade will therefore be 78 Fotohaus a central part of taking forward the District’s growth 83 main image: Fotohaus, remaining images clockwise from top KPG_Payless, Arup, Eric Francis, hans engbers ambitions. Balancing type and tenure and tailoring to meet local growth ambitions will also be important if 85 main image: TonyTaylorStock, remaining images clockwise from top – La Citta Vita, Eric Francis, strategique.be the District wishes to attract new demographic groups 86 top – SDC, bottom - SDC into the area. 87 main image: Fotohaus, middle – La Citta Vita, bottom - Doelbeelden.nl The Council, working closely with public and private sector partners, will therefore seek to sustain and 88 middle - Pressmaster, bottom – La Citta Vita expand current housing delivery, focusing on both 89 middle - Ramblersen, bottom – La Citta Vita affordability and the higher end market offer across the District. Activity will include working with funding 91 lower images clockwise from top – RubinowaDama, Brian S, Fotohaus, Fotohaus partners and Registered Social Landlords to explore 93 main image - Arup, remaining images clockwise from top - Doelbeelden.nl, Georg Slickers, Itzuvit innovative finance and other approaches, as well as 94-101 Fotohaus draw upon national schemes.

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