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200312 SMRT Mediarates.Pdf 1 2 3 SMRT MEDIA SMRT With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network. From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily. Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences. One of Singapore’s Largest Digital and OOH Media Company *Source: Marketing Magazine 2012, 2013 & 2014 4 5 SMRT MEDIA SMRT CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network. 213 trains 99 stations 1,282 buses 3,593 taxis *Source: SMRT Trains, Buses and Taxis 2014 6 7 SMRT MEDIA SMRT ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won’t. Get your business surfing by engaging waves of captive audiences with your brand. 21.1 million 42 minutes weekly ridership average commuting time *Source: SMRT Trains and Buses 2014, Singapore Census of Population 2010 8 9 SMRT MEDIA SMRT ACTIVATE Make it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve. 558 digital screens 2,200 billboards 125 event spaces 10 CONTENT 11 SMRT MEDIA SMRT DIGITAL iViewSMRT 12 iPlasma 13 Media Hub 15 iBillboards 15 TRAINS Concept Trains 16 Window Stickers 18 In-train Panels 19 Train Hangers 19 STATIONS Concourse / Platform Concepts 20 Platform Screen Doors (PSD) 22 Wallscapes 24 Showcases 25 Faregates 26 Pillars 27 Escalator Murals 28 Escalator Sides 30 Stair Risers 31 Travelator Sides 31 Benches 32 Floor Stickers 33 Beams 33 BILLBOARDS 4 Sheets 34 4 Sheet Networks 34 6 Sheets 36 12 Sheets 37 Bulkheads 38 Escalator Crown Networks 38 Concourse Lightboxes 39 Large Format Lightboxes 39 ROADS Buses 40 Bus Interchange Banners 40 Bus Hangers 41 Taxis 41 Testimonials 42 Guidelines for Advertising 48 Terms & Conditions 49 SMRT TRAIN NETWORK SMRT 12 13 DIGITAL DIGITAL SMRT MEDIA SMRT iViewSMRT TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 iPLASMA 30 sec 13,000 Frequency 936 spots/week Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 348 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken Plasma TV Size (mm) H720 x W1,150 by XCO • Production costs will be provided upon request Estimated Production Cost $120 per piece Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) Tanjong Pagar, Toa Payoh, Woodlands, Yishun ($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, Serangoon spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru 5 sec 1,400 592 417 522 623 Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng 15 sec 4,000 1,690 1,190 1,490 1,780 Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, 30 sec 7,200 3,060 2,160 2,700 3,240 Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, 60 sec 13,000 5,500 3,890 4,860 5,830 Queenstown, Redhill, Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Yio Chu Kang Note: Specification - 1,080 x 1,216 • Min ad period: 2 weeks Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, • Operates 18 hours daily • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units Pasir Panjang, Telok Blangah Format jpeg, avi, mov, mpg, wmv, ogg • Train information and news scrollers are permanent 14 15 DIGITAL DIGITAL SMRT MEDIA SMRT MEDIA HUB @ ORCHARD Weekly Rate ($) Exclusive Concept Linkway 28,000* (incl Sticker Wall) Resolution Aspect Display Size W x H (px) Ratio W x H (m) LED 3960 x 480 8.25:1 15.84 x 1.92 Screen Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by XCO • Production costs will be provided upon request DIGITAL iBILLBOARDS @ RAFFLES Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week Full Buy Out Weekly Rate ($) 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities based on a 30 sec slot • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 16 17 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000 TRAINS SMRT MEDIA SMRT CONCEPT Circle Line Trains Weekly Rate ($ per train) Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request 18 19 TRAINS SMRT MEDIA SMRT Note: TRAINS • Min ad period: 4 weeks • All production to be undertaken by XCO • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS 3 • 120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains No. of Panels Weekly Rate ($) TRAINS Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) WINDOW 3 Main Line + Circle Line 150 2,700 (per network) STICKERS Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 1,200* (per train) Note: Circle Line 34 1,100 (per train) • Min ad period: 4 weeks • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request TRAINS No. of Windows per Train Weekly Rate ($ per train) Main Line Trains 72 (single side print) 5,500* TRAIN Circle Line Trains 34 (single side print) 2,600 HANGERS Whole Train Rate ($ per distribution) 20,000 hangers across 5 trains 8,000 Note: per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only 20 21 STATIONS SMRT MEDIA SMRT STATIONS CONCOURSE / PLATFORM CONCEPTS Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 17,000* 11,000 8,000 6,000 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 7,000 5,600 4,200 • All production to be undertaken by XCO • Production rates will be provided upon request Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Serangoon Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Telok Blangah 22 23 STATIONS SMRT MEDIA SMRT Weekly Rate ($ per station) STATIONS Premium Cosmo Lifestyle Hub Main Line 24,100* 16,600* 10,300* 7,700* PLATFORM SCREEN DOORS (PSD) 600 WINKs # 480 WINKs # 480 WINKs # 480 WINKs # PSD+ includes: 1 week of WINK+ scans at corresponding station PSD Banner ad & logo exposure on app Circle Line 8,400* 6,800*
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