Happy New England — Good bye, porridge! Anyone who has read stories by Conan Doyle in his childhood clearly remembers that the people in Albion, from laundry girls to kings, are used to eat porridge for breakfast. That’s a good old myth. It’s unlikely, though, that Great Britain will ever get rid of this grotesque association with oatmeal. New England is totally different. It will inherit from its grand- mother only the best family traits that one can be proud of. 1 Happy New England Happy New England 2 Ladies and Gentlemen, And what shall we have tomorrow? For the first time ever, the new Russian city will be built This will be a genuinely new offer on the Russian real using modern European know-how in the field of urban estate market. The investment planned for use in the planning, construction, operation, and maintenance. construction of New England will generate significant New England! return over the years to come. New England is a new district scheduled for development in the southern part of St. Petersburg, , a satellite city with its own infrastructure, modern planning, and promising investment future.

—— ManyWhere things does this in New Numbers and Facts — Cabbage, Sir!

Englandname come will from,be like Location Plot of land in southern part of St. Petersburg in the vicinity — Mary, what does cabbage inNewholmes? the old one, of Construction Area Title to Land have to do with it? 380 ha The fields that will soon become the construc- — onlyIt’s Elementary, better. Newwatson. Land Category Private property Settlement land tion site for New England are now used for St. Petersburg was conceived and built as a European Construction due Date growing cabbage. Later on, the focus will be city. The expertise provided by British architects, who Unlimited. Plan for 2008 on cultivating “cabbage” in this area outside have developed and implemented innovative techniques is available for urban construction and area development, will be St. Petersburg. used in building New England. Type of Construction Residential and commercial The “older” New England, which is the United States of construction America, is internationally renowned for its old and au- thoritative universities. Valentina Matvienko, the Gover- nor of St. Petersburg, approved the name “New England”. Happy New England 4 New England So, where is it, that

— Land! Petr I St. Petersburg of yours?

— Goodbye! The distance between St. Petersburg, the most Europe- The Northern Russian capital has long-standing rela- an-like city in Russia, and the nearest border with the tions with major European countries, such as Great Brit- Admiral Nelson countries of the European Union is less than 200 km. ain, Germany, France, and the Scandinavian countries. Finland and the Baltic countries are close at hand, which St. Petersburg ranks fourth on the list of Europe’s larg- has a clear imprint on the St. Petersburg’s lifestyle. est cities after London, Moscow, and Paris.

Smaller Coat of Arms of St. Petersburg More— Hello, Facts Aurora! There are lots of fun places and world-renowned Date of Establishment landmarks in St. Petersburg.Poetic Name The legendary cruis- May 16, 1703 Northern Venetia Grapnel type anchor er Avrora alone that was set afloat in 1900 and Marine type anchor Former Names took part in all wars andNumber the of 1917 Bridges Revolution within the City Limits Prior to 1914 — St.is a Petersburgmajor attraction nowabout as a 300 museum ship. Prior to 1924 — Petrograd Gloomy St. PetersburgNumber courtyards, of Inland dampIslands gate- Prior to 1991 — Leningradways, ancient entrance42 doors, and picturesque Center Coordinates gray roofs invariably evoke admiration of roman- Website 59°57' northerntic latitude tourists. The St. Petersburgwww.st-petersburg.ru residents would 30°19' eastern longitudebe even more in love with this place, if only they

Distance to London could move to comfortable new houses and have Shield air — 2,070 km enjoyable downtown strolls. sea — 2,258 km

Administrative Division 18 districts

Population (2007) Sceptre with the 4,571,000 double-headed eagle 5 Happy New England So what, are we going or not?

St. Petersburg is constantly growing and developing. This large city full of people and cars has already run into a major problem facing all fast-ex- panding metropolitan area: nasty traffic jams.

— The best news.

— Good news. New England residents are not going to have transportation problems. They will be able Six major auto- and auto-part making plants are cur- — Bad news. to get to any enterprise located in suburban rently being built in the St. Petersburg suburbs. These St. Petersburg using the Belt motorway or the modern plants will provide jobs to thousands of employ- ees. Downtown and suburban residents will have to spend Western Diametrical Expressway. It all boils several hours a day commuting to work. On their way, down to convenient location of the district. they are going to run into the toughest St. Petersburg In Kamenka congestions, such as on the Nevsky, Staronevsky and Nissan Production Plant Ligovsky Prospekts, and on Engelsa Prospekt and Revo- lutsii Shosse. In Vsevolozhsk Ford Production Plant

In Shushary Toyota Production Plant General Motors Production Plant Suzuki Production Plant Magna International Production Plant Happy New England 8 Farewell to traffic jams From New England to the airport: New England already has roads connecting it with major 10 minutes

St. Petersburg thoroughfares. to industrial zones:

The downtown of 10—15 minutes St. Petersburg is one — Where does all this big traffic jam to downtown of St. Petersburg: water come from? 20—40 minutes That’s the in the eastern part of the , which washes the coasts of Finland, Russia, and Estonia.

— Shall we drive? — No, we’ll take the Peterhofskoye Shosse connects downtown with Peterhof and Strelna train, Watt. Veteranov Prospekt Whereas New goes through southern St. Petersburg England has Subway clear roads connects New England with the city metro lines Western Diametrical Expressway and main railroad stations (toll road) connects southern and northern districts, city port and main highways, such as St. Peters- Light express metro burg — Moscow and St. Petersburg — Finland goes through New England and connects this district with the southern parts of the city and the Pulkovo Volkhonskoye Shosse airport Connects with the Russian President’s residence

Belt Motorway Goes around the city and through most of the new industrial zones Happy New England 10 Sir, I believe I see the

— Water? Again? Konstantinovsky . The River, with St. Peters- burg located in its delta, falls New England residents will be happy with the location not only because of into here. good roads and short drives to the downtown. Speaking from the heart, any local resident will be able to talk tall about his cultured neighbors.

Student campus in Petrodvorets Peterhoff and Alexandria Park St. Petersburg State University Mikhailovskoye St. Petersburg State Business School Higher Management School Campus University Campus Former estate of one of the Russian princes, the The campus on the southern shore of the Gulf of Finland is Mikhailovskaya Dacha palace and park ensemble, is now Konstantinovsky located on the territory of the Petrodvorets Academic and home to a modern business school for training top manag- Palace Baltic Pearl ers. neighbourhood Research Complex of St. Petersburg State University. It is BSH/Bosch home to over 7,000 people, mostly students of the Peter- and Siemens Hausgeraete New England hof-based University departments. Production Plant Konstantinovsky Palace New England’s border is just 200 meters away from the Peterhof Palace and Park Ensemble Konstantinovsky Palace, which is the former residence of Former imperial residence and the most luxurious architec- , and now the Palace of Congresses and of- tural and landscape parks outside St. Petersburg, Peterhof ficial residence of the Russian President. Since 2001, work is is famous in Russia and abroad for its parks, , and under way to develop and restore the palace and adjoining Philip Morris the world’s largest . structures for holding international summits. Production Plant Kraft Foods Pulkovo-2 factory

Pulkovo-1 11 Happy New England Happy New England 12 How do you do! Let me reiterate New England will be outfitted with all city amenities. According to the design, stores, schools, playgrounds, clubs, and all other requisite retail and service outlets will be located within a five to ten minute walk from some facts, Sir. each residential house.

Briefly about the key advantages of the project — Families are Welcome. — Farewell to Smog. for partners and co-investors: — En Guard, Monseigneur! The young people in New England will get a chance to buy Only the environmentally safe materials, methods, and — сonvenient location of the land plot; their first place to live, whereas larger families will be able techniquesNew will England’s be used indevelopment construction. plan The will use protect of new its so - — Can I take your order? to— locate a comfortable“Zashtsheesht standalone house or a large apart- lutions tested during the construction of several European — title to land belongs to a private company; former residents against sudden apparition of ment in a small apartment block. New kindergartens and cities will secure balanced discharge and energy savings. noisy business centers or garage complexes. The — favorable legal situation (the land is zoned); schools will be built in the district. Once the children grow The land willdistrict be used is divided with maximum into clear efficiencyand consistent during sec the- — I think I’m fed up up, they willshayoushtshee be able to go to one of Russia’s best universi- constructiontors: with residential due account areas takenand business of landscape quarters design will — developed transportation network; ties located two kilometers away from their home. and vehiclebe access naturally requirements. separated from each other, no mat- ter how varied the construction might be inside — west European approach toward planning — an intimidating Russian word each plot of land. and investment management. with the porridge. khsya” standing for “protecting them- — Anyone for Studies? selves” was jotted down by Lewis — A Hard Day’s Night. Carroll into his diary during his The main departments of St. Petersburg Universitytrip to Russia. are Excellent resort areas, such as the Gulf of Finland coastline, located within a ten-minute drive from New England. Cur- parks, palaces, and fountains of Peterhof, Strelna, Alexan- rently, the University is among the largest research and dria, and Oranienbaum formerly owned by the Russian im- educationalLewis centers Carroll, in Europe. real name Charles Lutwidge Dodgson, 1832-1898, perial family are located next to New England. was an English author, mathematician, philosopher, and photog- rapher. He is famous for his books “Alice’s Adventures in Wonder- land” and “Through the Looking Glass”. 13 Happy New England

+7 812 448-65-80 +7 812 448-65-81 — Good afternoon, New England.

Daria Mozgovaya Project Manager [email protected]

Daria Selikhova Project Manager [email protected]

[email protected] www.nov-a.com — Good bye, porridge! Cabbage is a well-known symbol of Russia along with balalai- ka, vodka, fur caps with ear flaps, bears, caviar and blini. But unlike balalaikas and bears that have now become rare, cab- bage still plays an important role in Russian cuisine. Classic sauerkraut is always on the fun menu for foreign visitors to Russia. The Russian slang word “cabbage” stands for money. And in New England it is likely to have the same meaning. The booklet was designed by Art. Lebedev Studio in 2008. The booklet uses photos from the following websites: www.echecs-histoire-litterature.com, www.heraldry.rus.net, www.bavarian-beatles-store.de. Facts and Stats: www.ru.wikipedia.org, www.gov.spb.ru, www.st-petersburg.ru.