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2015 DC Entertainment Media Kit.Pdf

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2015 DC Entertainment Media Kit.Pdf DC ENTERTAINMENT 2015 Art by Bryan Hitch PRINT DIGITAL SOCIAL CUSTOM EVENTS SOLUTIONS & RETAIL Art by Jim Lee Reach core 18-34 millennial Secure prime placement Leverage 30MM+ social Tap into the industry’s best Become part of the consumer audience of DC amongst DC Entertainment’s media reach across various artist, editorial, creative biggest exhibition floor Comics, Vertigo Imprint ever-growing digital family prominent channels (in- and project management presence at major pop and MAD Magazine on a of websites, mobile apps, cluding Facebook, Twitter, resources to develop the culture conventions, such rate base of 2.5MM. Place online video programming Instagram and Google+) perfect print and digital as San Diego Comic-Con ads alongside the world’s and newsletters. Brick ads with custom posts inte- solution for any brand’s and New York Comic most iconic superheroes and interstitials pop on the grating sponsorships with- needs. DC Entertainment will Con. Expand reach via in periodicals like Batman, DC Comics and DC Events in DC Entertainment and craft a series of programs promotional materials, Superman, Wonder Woman, smartphone and tablet popular character feeds. and assets to achieve product giveaways, street The Flash, Green Arrow and apps. Sponsored segments, Utilize resources of DC key campaign objectives. teams and talent panels. Justice League. Find young product placement and Entertainment to include Including access to the Plus, take advantage of consumers reading the video pre-roll reach the 1MM+ ideal images, sketches, wealth of DC Entertainment’s DC Entertainment’s 2,500+ pages of Batgirl and Teen monthly viewers of DC All photos or video clips. characters, solutions include direct sales store network, Titans. Popular kids titles Access, the web’s premier custom comic books, digital connecting with our top include Looney Tunes and superhero newsmag. High motion comics, print ads, consumers with retail Scooby-Doo! Where Are impact sponsorships hit premiums, and sweepstakes opportunities across the You? more than 1MM email & contests. country. subscribers. SCHEDULE SPECS DC & VERTIGO Closing Dates DC and VERTIGO Print Specs COVER ON SALE I/O MATERIALS July 5/6/15* 11-Mar 25-Mar Page Trim Size: 6 5/8” x 10 3/16” The density of ink coverage should be no Aug 6/3/15 1-Apr 29-Apr (6.625” x 10.1875”) greater than 280% for all 4-color ads on Sept 7/1/15* 6-May 27-May coated stock. Ink rotation is black, cyan, Oct 8/5/15 3-Jun 24-Jun Spread Trim Size: 13 ¼” x 10 3/16” magenta, yellow. Please allow for 20% dot Nov 9/2/15 1-Jul 29-Jul (13.25” x 10.1875”) gain for coated stock. Type reproduction Dec 10/7/15* 29-Jul 26-Aug Bleed: Allow 1/8” on all outside edges. Jan 11/4/15 2-Sep 23-Sep is guaranteed only if type is over 6 point. Feb 12/2/15 7-Oct 28-Oct Final Page Size: 6 7/8” x 10 7/16” Reverse type of smaller than 6 pt. is (6.875” x 10.4375”) discouraged. MAD MAGAZINE Closing Dates Live area: 6 1/8” x 9 11/16” COVER ON SALE I/O MATERIALS (6.125” x 9.6875”) MAD Print Specs available on request. Aug June 1-Apr 29-Apr Live matter not intended to bleed must Oct Aug 27-May 24-Jun Dec Oct 29-Jul 26-Aug be ¼” inside trim. Feb Dec 30-Sep 28-Oct Spread Live area: 12 ¾” x 9 11/16” (12.75” x 9.6875”) Printing: Web, heat-set, lithographic RATES (offset) 4-color presses. DC Entertainment Network Rate Base CONTACT 2,500,000 All deadlines, rates and specs subject to change. Open 2-4x 5-8x 9-12x Full Page $95,900 $76,720 $73,843 $70,966 For General Inquiries, please contact [email protected] CPM $38.36 $30.69 $29.54 $28.39 Cover 2,3 $106,650 $85,320 $82,121 $78,921 For Purchase Opportunities, please contact: CPM $42.66 $34.13 $32.85 $31.57 Henry Crouch, Ad Sales Representative – [email protected] Cover 4 $111,225 $88,980 $85,643 $82,307 Christopher Lastrapes, Business Solutions – [email protected] CPM $44.49 $35.59 $34.26 $32.92 DC Entertainment – 4000 Warner Boulevard, Burbank, CA 91522 Rates effective as of April 1, 2015. DC ENTERTAINMENT 2015 CALENDAR Second Quarter Comics - Convergence Crossover Event Television - Arrow Season 3 Finale Television - The Flash Season 1 Finale Television - Gotham Season 1 Finale Television – iZombie Season 1 Finale Home Entertainment - Batman vs. Robin Release Home Entertainment – Teen Titans Go! Season 2, Part 1 Release Home Entertainment - Batman Unlimited: Animal Games – DC Comics Legends Mobile Games – Arkham Underworld Mobile Games - Batman: Arkham Knight Next Gen Release Online - Justice League: Gods and Monsters Chronicles Releases Online – Batman Unlimited Digital Short Releases Instinct Release Six Flags - Justice League: Battle for Metropolis Dark Ride Opens Third Quarter Comics - Villains Month Events - San Diego Comic-Con Television - Gotham Season 2 Premiere Television - Supergirl Series Premiere Television – Teen Titans Go! Season 3 Premiere Home Entertainment - Justice League: Gods and Monsters Release Home Entertainment - Batman Unlimited: Monster Mayhem Release Home Entertainment - Gotham Season 1 Release Home Entertainment - Constantine Season 1 Release Home Entertainment - Arrow Season 3 Release Home Entertainment - The Flash Season 1 Release Home Entertainment - Teen Titans Go! Season 2, Part 2 Release Fourth Quarter Events - New York Comic-Con Television - Arrow Season 4 Premiere Television - The Flash Season 2 Premiere Television - Arrow/The Flash Crossover Episodes Games - Batman: Arkham Knight Legacy Release Online - Vixen Animated Series Release Schedule also includes: Weekly print and digital comic periodical releases Monthly merchandise releases Monthly print and digital trade periodical releases.
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