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2015 DC Entertainment Media Kit.Pdf

2015 DC Entertainment Media Kit.Pdf

DC ENTERTAINMENT 2015

Art by Bryan Hitch PRINT DIGITAL SOCIAL CUSTOM EVENTS SOLUTIONS & RETAIL

Art by Jim Lee

Reach core 18-34 millennial Secure prime placement Leverage 30MM+ social Tap into the industry’s best Become part of the consumer audience of DC amongst DC Entertainment’s media across various artist, editorial, creative biggest exhibition floor Comics, Vertigo Imprint ever-growing digital family prominent channels (in- and project management presence at major pop and MAD Magazine on a of websites, mobile apps, cluding Facebook, Twitter, resources to develop the culture conventions, such rate base of 2.5MM. Place online video programming Instagram and Google+) perfect print and digital as San Diego Comic-Con ads alongside the world’s and newsletters. ads with custom posts inte- solution for any brand’s and New York Comic most iconic superheroes and interstitials pop on the grating sponsorships with- needs. DC Entertainment will Con. Expand reach via in periodicals like , DC Comics and DC Events in DC Entertainment and craft a series of programs promotional materials, , , smartphone and tablet popular character feeds. and assets to achieve product giveaways, street The , Green and apps. Sponsored segments, Utilize resources of DC campaign objectives. teams and talent panels. . Find young product placement and Entertainment to include Including access to the Plus, take advantage of consumers reading the video pre-roll reach the 1MM+ ideal images, sketches, wealth of DC Entertainment’s DC Entertainment’s 2,500+ pages of and Teen monthly viewers of DC All photos or video clips. characters, solutions include direct sales store network, . Popular kids titles Access, the ’s premier custom comic books, digital connecting with our include and superhero newsmag. High motion comics, print ads, consumers with retail Scooby-Doo! Where Are impact sponsorships hit premiums, and sweepstakes opportunities across the You? more than 1MM email & contests. country. subscribers. SCHEDULE SPECS

DC & VERTIGO Closing Dates DC and VERTIGO Print Specs COVER ON SALE I/O MATERIALS July 5/6/15* 11-Mar 25-Mar Page Trim Size: 6 5/8” x 10 3/16” The density of ink coverage should be no Aug 6/3/15 1-Apr 29-Apr (6.625” x 10.1875”) greater than 280% for all 4-color ads on Sept 7/1/15* 6-May 27-May coated stock. Ink rotation is black, cyan, Oct 8/5/15 3-Jun 24-Jun Spread Trim Size: 13 ¼” x 10 3/16” magenta, yellow. Please allow for 20% dot Nov 9/2/15 1-Jul 29-Jul (13.25” x 10.1875”) gain for coated stock. Type reproduction Dec 10/7/15* 29-Jul 26-Aug Bleed: Allow 1/8” on all outside edges. Jan 11/4/15 2-Sep 23-Sep is guaranteed only if type is over 6 point. Feb 12/2/15 7-Oct 28-Oct Final Page Size: 6 7/8” x 10 7/16” Reverse type of smaller than 6 pt. is (6.875” x 10.4375”) discouraged. MAD MAGAZINE Closing Dates Live area: 6 1/8” x 9 11/16” COVER ON SALE I/O MATERIALS (6.125” x 9.6875”) MAD Print Specs available on request. Aug June 1-Apr 29-Apr Live matter not intended to bleed must Oct Aug 27-May 24-Jun Dec Oct 29-Jul 26-Aug be ¼” inside trim. Feb Dec 30-Sep 28-Oct Spread Live area: 12 ¾” x 9 11/16” (12.75” x 9.6875”) Printing: Web, heat-set, lithographic RATES (offset) 4-color presses.

DC Entertainment Network Rate Base CONTACT 2,500,000 All deadlines, rates and specs subject to change. Open 2-4x 5-8x 9-12x Full Page $95,900 $76,720 $73,843 $70,966 For General Inquiries, please contact [email protected] CPM $38.36 $30.69 $29.54 $28.39 Cover 2,3 $106,650 $85,320 $82,121 $78,921 For Purchase Opportunities, please contact: CPM $42.66 $34.13 $32.85 $31.57 Henry Crouch, Ad Sales Representative – [email protected] Cover 4 $111,225 $88,980 $85,643 $82,307 Christopher Lastrapes, Business Solutions – [email protected] CPM $44.49 $35.59 $34.26 $32.92

DC Entertainment – 4000 Warner Boulevard, Burbank, CA 91522 Rates effective as of April 1, 2015. DC ENTERTAINMENT 2015 CALENDAR

Second Quarter Comics - Crossover Event Television - Arrow Season 3 Finale Television - Season 1 Finale Television - Season 1 Finale Television – iZombie Season 1 Finale Home Entertainment - Batman vs. Release Home Entertainment – Go! Season 2, Part 1 Release Home Entertainment - : Animal Games – DC Comics Mobile Games – Arkham Underworld Mobile Games - Batman: Arkham Knight Next Gen Release Online - Justice League: and Monsters Chronicles Releases Online – Batman Unlimited Digital Short Releases Instinct Release Six Flags - Justice League: Battle for Dark Ride Opens

Third Quarter Comics - Villains Month Events - San Diego Comic-Con Television - Gotham Season 2 Premiere Television - Series Premiere Television – Teen Titans Go! Season 3 Premiere Home Entertainment - Justice League: Gods and Monsters Release Home Entertainment - Batman Unlimited: Monster Mayhem Release Home Entertainment - Gotham Season 1 Release Home Entertainment - Season 1 Release Home Entertainment - Arrow Season 3 Release Home Entertainment - The Flash Season 1 Release Home Entertainment - Teen Titans Go! Season 2, Part 2 Release

Fourth Quarter Events - New York Comic-Con Television - Arrow Season 4 Premiere Television - The Flash Season 2 Premiere Television - Arrow/The Flash Crossover Episodes Games - Batman: Arkham Knight Legacy Release Online - Animated Series Release

Schedule also includes: Weekly print and digital comic periodical releases Monthly merchandise releases Monthly print and digital trade periodical releases

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