Moogfest Presents Performances by Pioneers in Electronic Music, Alongside Pop and Avant Garde Experimentalists of Today

May 19-22, 2016

3 Days, 3 Nights

Moogfest is the synthesis of music, art, and technology. By day, a mind-expanding conference for creative and technology enthusiasts. By night, Moogfest presents performances by pioneers in electronic music, alongside pop and avant garde experimentalists of today.

2 Who is Bob Moog?

Bob Moog invented the Moog synthesizer, the instrument that forever changed pop music and transformed the way we hear the world.

Over the last fifty years, Bob Moog and Moog Music have pioneered technology, giving artists the tools to create and innovate in limitless ways.

3 Moogfest 2016 is happening in Durham. It’s time to connect the Triangle with a world of co-creators and audiences interested in what’s happening at this epicenter of creative technology and science.

4 Durham’s Moogfest

4 days / 3 nights

250+ performing & participating talent

300+ volunteers / 100+ staff

15+ locations

<1 mile radius downtown, walkable

Budget: Community Programming

Venues & Production Installations & Workshops

$62,475 $75,000

Talent Fees Overhead & Marketing

$43,250 $95,000

Total: $275,725 7 Economic Impact Statement

Total Attendance: 7,250 Local Taxes Generated: $188,848.88 Total Visitor Attendance: 5,351 Day Trip Spending: $1,170,255.15 Visitor Spend (Direct): $4,941,447.71 Overnight Spending: $3,771,192.56 Visitor Spend (Indirect): $1,994,136.05 Total Visitor Spending: $4,941,447.71 Total Economic Impact: $6,935,583.76

Total Value Added to $5,078,136.29 Durham’s Economy:

8 Moogfest Partnership Outline

City Request Benefits

$62,500 Co-Presenter of Free Outdoor Programming: Join other partners to present the free community programming County Request (select concerts and workshops). $62,500 Tickets: Block of VIP, General Admission + invites to VIP opening reception

9 Highlights: Future Sound

Gary Numan: Laurie Anderson: GZA: Grimes: A pioneer of commercial Early pioneer of electronic Hip-hop legend and Singer, songwriter, director, electronic music and an music and NASA’s first ever member of the Wu-Tang producer. Grimes' album early adopter of Moog artist-in-residence. Clan. GZA is playing two Visions received the Juno synthesizers. Numan has a Anderson is an instrument shows at Moogfest, one Award for Best Electronic three night residency in inventor, avant-garde with a live band on the Album of the Year in 2012. three different venues at songwriter, film score outdoor main stage, one Her new album, Art Angels, Moogfest playing three of composer, author, and intimate indoor has become her highest his classic albums. more. performance. charting release to date. Highlights: Future Sound

Odesza: Miike Snow: Explosions in the Sky: Blood Orange: The Grammy-nominated The award-winning One of the most revered Multi-instrumentalist, electronic music duo has Swedish/American indie- bands in the post-rock singer, songwriter, released two critically pop group tours with a genre, Explosions in the Sky producer, and author, Blood acclaimed albums and all specially crafted hexagonal have recorded several Orange’s album Cupid dates of their In Return tour machine made of soundtracks for television Deluxe was voted one of the in 2015 completely sold out. synthesizer and sampler and film. Their 7th album is best albums of the decade parts. Their third album is scheduled for release in by Pitchfork. Moogfest is his due in 2016. April. first time performing in North Carolina. Highlights: Future Thought

Presentation and RogueFest with Conversation with Kyle McDonald workshops by IDEO: Ryan Germick: Mark Anthony Neal: Installation: IDEO, a global design Ryan Germick, leader of the Professor of Black Popular Wifi Whisperer, by world- company, will present on Google Doodle team, hosts Culture in the Department of renowned media artist Kyle “Creative Confidence” and a daily talk-show about the African & African-American McDonald, is an ambient lead a series of workshops. future. Guests include Studies at the prestegious soundscape driven by Google Cardboard’s Manuel Duke University and winner of visitors’ leaky data. It Clement, veteran Pixar artist the 2010 Robert B. Cox ‘listens’ to visitors’ devices Emma Coats, and cartoonist Award, Mark Anthony Neal and creates unique and comic theorist Scott will be in conversation with melodies and data McCloud. GZA at Moogfest. visualizations. Highlights: Community Programming

DJ Lance Rock & Modular Marketplace: Pop-up Moog Factory: Community Theremin Yo Gabba Gabba!: ● Rare and boutique ● Moog Music opens a pop- Workshops: ● Community Stage at ATC synthesizers with up shop in ATC where ● Led by Dorit Chrysler, on Saturday of Moogfest representatives from attendees and public can theremin virtuoso, ● Celebrated children’s each company learn about Moog founder of NY Theremin program ● Open to the public to instruments, experiment, Society ● Free to the public for experiment and learn and purchase families in the community throught entire duration to experience together of festival Highlights: Community Programming

Reggie Watts: Burt’s Bees Sound RTP Installation: Grimes/Microsoft ● Performing on ATC Installation ● RTP teams with Floating Installation: Community Stage ● Sound installation Point Collective, a Brooklyn ● Interactive sound ● Former in-house created by harnessing based art collective installation based upon musician for IFC series sounds from a Burt’s ● Convergence: marquee Grimes’ music Comedy Bang! Bang! Bees beehive installation of Moogfest ● Mesh jungle gym that ● Current bandleader for ● Contact mics placed ● Based upon idea of how responds to human touch The Late Late Show with inside hive and filtered to space design inspires changing the quality of James Corden create a durational drone collaboration the music music piece Highlights: Community Programming

Aloft Musical Lori Napoleon exhibit: Reggae Soundsystem: Moog Werkstatt Playground: ● DJ and instrument ● Old-school reggae Workshops: ● A musical jungle gym for inventor; teaches children soundsystem with pioneers ● A Moog engineer will lead both adults and children electronics of the genre at minimum 6 community ● ● ● Multiple instruments and Installation in The Outdoors in an all-ages synth-building workshops climbing structures Carrack: repurposing old location ● Sign-up open to the telephone switchboards public, workshop into functioning attendees will learn about synthesizers synth engineering and will have the option to take home their creation Community Engagement

‘Off The Hook’ Disco Brunch series: Dial Tones series: Benefit Show: ● Monthly brunch series at ● Series of synth-building ● Benefit show at Pinhook The Durham Hotel open workshops, drone for Girls Rock NC to public with reservation performances by ● Co-presented with Art of ● DJs playing disco music Moogfest artists, DJ after Cool Festival throuhgout duration of parties event ● Year-round event series ● Durham event took place Dec. 5, 2015 Community Engagement

WXDU Co-pro show: NCSU series: NCMA series: ● Moogfest is partnering ● Synth-building workshop ● Year-round immersive with Duke radio station in partnership with the audio-visual events in WXDU for a show at the James B. Hunt Jr. Library partnership with the Duke Coffeehouse on at NCSU North Carolina Museum March 25 of Art ● Open to the public and featuring a Moogfest performing artist 2016 Programming Themes

The Future of Creativity World-renowned futurists, philosophers, and artists tackle the big questions: What will creative work look like, and sound like, in twenty, fifty, and one-hundred years from now? How will art be made and how will it be consumed? What will be the tools for creative expression in the future?

Keynote: Dr. Martine Rothblatt Keynote: Jaron Lanier

18 2016 Programming Themes

Afrofuturism Art & Artificial Intelligence

Combining elements of science fiction, astral jazz, What does it mean if computers could be taught to hear, historical fiction, psychedelic hip hop, fantasy, and magic write, improvise, and play music? And can they do it in a realism in order to critique not only the present-day compelling way? dilemmas of the other, but also to revise, interrogate, and re-examine the historical events of the past. Featuring: IBM’s Cognitive Composer Curator: Chuck Lightning (robot musician / composer)

19 2016 Programming Themes

Hacking Sound (Systems) Instrument Innovators Conversations, workshops, and installations will not only From the first synthesizers to the ‘smart’ instruments of explore hardware and physical computing, but also today that interpret and enhance the music played on reflect on how the last decade has been transformed by them, meet the instrument designers that create the a host of arts-engineering software toolkits like aesthetics and customs of future music. Processing, Arduino, and openFrameworks.

Presentation: Nick Yulman, Kickstarter Presentation: Tod Machover, MIT

20 2016 Programming Themes

Radio & the Radiophonic Technoshamanism It has been almost one hundred years since the first Who are the seers today, and how are they integrating wireless broadcasts for entertainment, and radio seems technology into new “shamanic” practices in art and livelier than ever: from AM, to FM, to satellite, to internet science? How do we understand rituals of trance in the streaming, this sound medium knows no bounds. So, context of electronic music? How can ancient traditions what is radio today? And how has this technology and cutting-edge brain research inform our pursuit of sustained so much experimentation and reinvention? ecstasy?

Featuring: Song Exploder Performance by: Sam Conran

21 2016 Programming Themes

Transhumanism Electronic Music for Children and Transhumanism is a movement to overcome Experimental Adults fundamental human limitations. A conversation around The Moogfest All Ages program, featuring workshops, this ambition is crucial to understanding emergent installations and an open electronic music jam session, culture today and our science-fiction future. is anchored by an entire day of free outdoor performances, co-curated by DJ Lance Rock of the children's television show Yo Gabba Gabba!

Curator: Neil Harbisson Curator: DJ Lance Rock

22 Moogfest Program Partners The Audience

2014 Attendance Social

• 37,000 Guests — 288K Likes

• 231 Media — 117K Likes

2014 Reach Social Media

• 1.5 billion total impressions • Brand Generated Content — 73.5M

• 230,000 live stream impressions • User Generated Content — 65M

• Total Social Impressions — 138.5M 24 The Audience

Where They Live Age Range Education & Income

• 45% Southeast • 18-24 30% 80% College Graduates

• 20% International • 25-34 40% 25% Post Graduates

• 15% Northeast • 35-44 25% 60% $100,000K+ Household income • 10% West Coast • 45+ 5%

• 10% Other **21 states / 15 countries

25 Thank You!

For Further Inquiries:

Marisa Brickman Festival Director [email protected] 646-276-6380