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Syllabus and Course Outline` for the Business of Sports

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Syllabus and Course Outline` for the Business of Sports SYLLABUS AND COURSE OUTLINE` FOR THE BUSINESS OF SPORTS MEDIA ADV 348S, PR 348S, J 348G Fall, 2017 Thursdays, 4:00p.m.-7:00 p.m. Location: CLA 0.128 Instructor: Michael J. Cramer, J.D. Telephone: (512) 471 2430 Fax: (512) 471 1927 Cell phone: (817) 798-2301 E-Mail: [email protected] Office Hours and location: Before or after class by appointment; other times by appointment as our mutual schedules allow; my office is located on the third floor of Belo (Room 3.388) for drop in. Special Recurring Guest Lecturers\Collaborators this semester: Bryan Perez, Teaching Fellow, Texas Program in Sports and Media, BA UT; JD\MBA, Stanford; President and CEO of Digital, Ticket and Media for AEG, Los Angeles, Ca Mark Pannes, Teaching Fellow, Texas Program in Sports and Media, BA, UT; JD, Fordham College of Communication University of Texas at Austin Title: The Business of Sports Media Course number: ADV 348S; J 348G; PR 348S Description: This course will examine the many facets of the business of sports related media including over the air television, cable, satellite TV, print, radio, social media and internet based, the business models that each of these types of media use, the challenges to such models and the changes that are likely in the future and the impact of such media on sports presentation and development, professional franchises, colleges and conferences and the consumer. The course is designed to provide students with a basic understanding of how the business of sports media operates both as a business generating revenue and content and as a provider and disseminator of information and critique. The course will be primarily lecture and discussion of key topics and issues involved with the business of sports media with various guest speakers from sports\media entities that have an impact in this area. Objectives: The student who successfully completes this course will ideally be able to: 1. Understand the reasons for the growth of sports as key part of American society and culture. 2. Apply basic terminology and fundamental theories/principles of the sociology of sport, including the internal (individual) and external (environmental) factors that influence people’s behaviors and decision making. 3. Understand how sports and the media can shape political discussion and political behavior • Identify and understand the key role that sports and the media has played in American society. • Develop your own theories on the use of sports and the media as a means for future social change and the implications of such power and ability by these institutions. COURSE OUTLINE Approach: This course will be comprised of fifteen (15) sessions plus exam week with each individual session being approximately three hours (3.0) in length. Due to the length of each class, the course will be designed to include a mixture of lecture by the principal instructor and guests, group discussion, periodic quizzes and other in-class challenges. Class Preparation: 1. It is expected that each student will be prepared to participate in lively, intelligent and professional discussion. This includes listening respectfully to all. 2. Reading assignments and homework must be done prior to attending class so that everyone will benefit from an in-depth discussion of issues. 3. All written assignments are to be typed. Spelling, grammar, and punctuation must be of professional or business standard. You must use a recognized citation standard when referencing the works of others in your written submissions. 4. All cell phones and pagers will be turned off prior to class. Laptops are permitted but such privileges may be rescinded in the discretion of the instructor if laptops are used for other than class use. Attendance: Students are expected to attend every class which is critical to the success of the course. As noted below, a large part of your grade will come from in class activities. Students are to be prepared to start the class session on time. If for some reason you are unable to attend class, the student is expected to inform the instructor via email prior to class. Being absent or late for class may result in a reduction of your grade for the course. If a student misses a class for any reason, it is the responsibility of the student to be informed of the materials covered during the class. Each student is encouraged to find a “class buddy” who can share information, handouts, and assignments. Academic Integrity and Standards: Students are expected to uphold the highest standards of academic honesty and integrity in all course activities and assignments. It is expected that there shall be no deception regarding the representation made by the student of his/her preparation, participation, or performance. Plagiarism is a form of fraud. Proper acknowledgement makes the difference. Plagiarism is presenting another person’s work as though it is one’s own. Plagiarism is the presentation of a sequence of words, from another writer, quoted without quotation marks and presented as one’s own work. It is crucial that acknowledgement of sources be accurate and complete. This includes citations of all sources on written assignments. The instructor uses various tools to determine if plagiarism has occurred. The remainder of the course requirements and policies relating to cheating and plagiarism are subject to the standard policies and procedures for all UT-Austin students as established by UT- Austin . University of Texas Honor Code The core values of The University of Texas at Austin are learning, discovery, freedom, leadership, individual opportunity, and responsibility. Each member of the university is expected to uphold these values through integrity, honesty, trust, fairness, and respect toward peers and community. Documented Disability Statement The University of Texas at Austin provides upon request appropriate academic accommodations for qualified students with disabilities. For more information, contact Services for Students with Disabilities at 471-6259 (voice) or 232-2937 (video phone). Also, see http://www.utexas.edu/diversity/ddce/ssd/ Use of Canvas in Class In this class I use Canvas—a Web-based course management system with password-protected access at http://courses.utexas.edu —to distribute course materials, to communicate and collaborate online, to post grades, to submit assignments, and to give you online quizzes and surveys. You can find support in using Canvas at the ITS Help Desk at 475-9400, Monday through Friday, 8 a.m. to 6 p.m., so plan accordingly. Feedback Statement (to encourage students to respond to your requests for their feedback) and University Course Evaluations During this course, I will be asking you to give me feedback on your learning in informal as well as formal ways, including through anonymous surveys about how my teaching strategies are helping or hindering your learning. It’s very important for me to know your reaction to what we’re doing in class, so I encourage you to respond to these surveys (including completing university course evaluations), ensuring that together we can create an environment effective for teaching and learning. Use of E-Mail for Official Correspondence to Students Email is recognized as an official mode of university correspondence; therefore, you are responsible for reading your email for university and course-related information and announcements. You are responsible to keep the university informed about changes to your e- mail address. You should check your e-mail regularly and frequently—I recommend daily, but at minimum twice a week—to stay current with university-related communications, some of which may be time-critical. You can find UT Austin’s policies and instructions for updating your e- mail address at http://www.utexas.edu/its/policies/emailnotify.php. Religious Holy Days By UT Austin policy, you must notify me of your pending absence at least fourteen days prior to the date of observance of a religious holy day. If you must miss a class, an examination, a work assignment, or a project in order to observe a religious holy day or for travel related thereto, I will give you an opportunity to complete the missed work within a reasonable time after the absence. Behavior Concerns Advice Line (BCAL) If you are worried about someone who is acting differently, you may use the Behavior Concerns Advice Line to discuss by phone your concerns about another individual’s behavior. This service is provided through a partnership among the Office of the Dean of Students, the Counseling and Mental Health Center (CMHC), the Employee Assistance Program (EAP), and The University of Texas Police Department (UTPD). Call 512-232-5050 or visit http://www.utexas.edu/safety/bcal. Emergency Evacuation Policy Occupants of buildings on the UT Austin campus are required to evacuate and assemble outside when a fire alarm is activated or an announcement is made. Please be aware of the following policies regarding evacuation: Familiarize yourself with all exit doors of the classroom and the building. Remember that the nearest exit door may not be the one you used when you entered the building. If you require assistance to evacuate, inform me in writing during the first week of class. In the event of an evacuation, follow my instructions or those of class instructors. Do not re-enter a building unless you’re given instructions by the Austin Fire Department, the UT Austin Police Department, or the Fire Prevention Services office Q drop Policy The State of Texas has enacted a law that limits the number of course
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