HG20 Showoverview Layout 1
Missouri’s Largest Home Product Market Place March 58, 2020 America’s Center St. Louis, MO Produced by: Home Builders Association of St. Louis and Eastern Missouri 10104 Old Olive St. Rd. St. Louis, MO 63141 STLHomeShow.com SHOW OVERVIEW
Media & PR Impressions: 32,542,630 • Exhibitors: 321 • Booths: 1,011
Thank You Official Insurance Partner to Our Sponsors
PRESENTING SPONSOR Official Siding Partner ADVERTISING SHOW OVERVIEW 2
Thorough Metrowide media buy included TV, radio, print, direct mail, outdoor, online, email and social media.
TV 316 Commercials Outdoor Buy included KMOV Channel 4 (CBS), KSDK Channel 5 9 billboards on major highways blanketing the metro area, (NBC) and KTVIFox2, with an emphasis on News plus busy streets like Hwy. 94 and Manchester Road Impressions: 5,800,665 Impressions: 10,099,237 Radio 1,021 Spots Online Ads / Website Buy included 9 top local stations focusing on drivetime: Comprehensive online campaign, including online ads with 93.7 The Bull, 95.5 WFUN, 102.5 KEZK, 103.3 KLOU, 106.5 behavioral targeting and search engine marketing The Arch, HOT 104.1, NewsRadio 1120 KMOX, Y98, Z107.7 Impressions: 2,232,196 Impressions: 6,789,309 Email Print 9 Ads Three eblasts to our consumer database of approximately Buy included St. Louis PostDispatch, with Homes Section 13,000 subscribers and Go! Magazine PLUS ads in St. Louis Auto Show Guide and TheHomeMag Impressions: 12,582 Impressions: 2,132,533 Social Media Direct Mail Extensive social media campaign with Show updates on Facebook, Twitter and Instagram plus a number of paid RSVP post card mailed to 75,000 upper income households sponsored posts on Facebook PLUS post card/eblast delivered to 21,000+ homes Impressions: 116,793 Impressions: 81,150
2020 Billboard 2020 Print Ad 2020 Print
TOTAL PAID MEDIA IMPRESSIONS: 27,264,465 PROMOTIONS & PUBLICITY SHOW OVERVIEW 3
The HBA sends Show information to more than 120 media contacts in the metro St. Louis area. The HBA has strong partnerships with local radio and TV stations special promotions and additional free publicity give the show fantastic added exposure.PLUS information is circulated through two online press release distribution services. 116 pickups by online outlets had a potential audience of 24,328,936.
TV 83+ Promotional Spots TV/Radio Coverage 25 Total TV Stories Addedvalue spots ran on KSDK5 (NBC) and KTVIFox2 8 Live TV and Radio Interviews PLUS Online contests, articles, listings on Events pages Live instudio TV interview on KTVIFox on Friday, Impressions: 1,160,133 • Added Value: $32,000 February 21, 9 am News, featuring Cliff, Inc. Landscaping Live radio interview on KMOX 1120 on Saturday, February Radio 695+ Promotional Spots 29, Home Improvement Show, featuring Ellen Viehmann Addedvalue spots ran on 9 top stations: 93.7 The Bull, Live instudio TV interview on KTVIFox on Wednesday, 95.5 WFUN, 102.5 KEZK, 103.3 KLOU, 106.5 The Arch, March 4, 9 am News, featuring Jonathan Wood, Extreme HOT 104.1, NewsRadio 1120 KMOX, Y98 and Z107.7 Raptors Experience Bird Shows PLUS 9 eblasts, 18 website banner ads/event pages, 3 remotes, 2 live broadcasts and social media inclusion Live instudio TV interview on KTVIFox on Thursday, March 5, 8 am News, featuring Kerry Ann Mendez, Impressions: 1,697,328 • Added Value: $102,200 gardening expert Online Live radio broadcast at Show on Saturday, March 7, KMOX 1120 Home Improvement Show 11 am12 pm Addedvalue from the St. Louis PostDispatch/ stltoday.com included a variety of ads, plus eblasts Live radio broadcast at Show on Saturday, March 7, FM NewsTalk 97.1 Right at Home with Rich 121 pm Impressions: 285,850 • Added Value: $2,500 Numerous additional news stories on all three TV stations and numerous mentions on a variety of radio stations Impressions: 2,134,854 • Added Value: $101,588
TOTAL PROMOTIONAL IMPRESSIONS: 5,278,165
TOTAL PROMOTIONAL VALUE: $238,288 SHOW DIRECTORY = EXPOSURE SHOW OVERVIEW 4
A comprehensive Show Directory created by the HBA is handed out at each Show entrance. The Show Directory contains exhibitor information, floor plan, stage schedules and feature information. According to the Show survey, 64% of attendees plan to keep the Show Directory and use it as a buying guide for future home product/service purchases.
FREE DIRECTORY LISTING ADDITIONAL OPPORTUNITIES
Each exhibitor who turns in a Directory Listing Form Exhibitors have opportunities for added exposure by the deadline receives: when purchasing the following options: • Alphabetical Listing • Enhanced Product/Category Listings exhibitors • Product/Category Listing may purchase additional listings for just $35 each, • Listing on STLHomeShow.com Exhibitor Search add their website for $30 per listing or make their listings bold for $30 each • Advertising exhibitors may purchase ads in a variety of sizes, starting at just $275! SPEAKERS & SHOW FEATURES SHOW OVERVIEW 5
Informative speakers, interesting features and family fun areas bring thousands of people to the Home Show and keep them at the show longer.
25,000+ sq. ft. Kerry Ann Mendez, of fabulous gardening author outdoor living and designer, shared expert tips spaces and and techniques landscapes
Register to Win Belgard Outdoor Fireplace
Backyard Giveaway Show visitors registered to win a swingset SPEAKERS & SHOW FEATURES SHOW OVERVIEW 6
Informative speakers, interesting features and family fun areas bring thousands of people to the Home Show and keep them at the show longer.
This show feature area helped area residents find their dream home, with the help of HBA builders and members. SPEAKERS & SHOW FEATURES SHOW OVERVIEW 7
Informative speakers, interesting features and family fun areas bring thousands of people to the Home Show and keep them at the show longer.
Growing with St. Louis County Parks & Recreation
Presented by DELIVERING YOUR AUDIENCE SHOW OVERVIEW 8
A survey conducted at the 2019 Show collected information on show visitors’ demographics and buying intentions. Zip codes were collected from Register to Win forms.The Show provides exhibitors with qualified buyers in a facetoface selling environment. Experiential marketing at its best!
HOME OWNERSHIP RESIDENCE Own a Home 95% Illinois 34% Rent 5% West County 13% South County 13% SEX St. Charles County 12% Female 62% Jefferson County 10% Male 38% North County 5% St. Louis City 5% HOUSEHOLD INCOME Franklin County 2% Less than $50,000 14% Lincoln County 1% Other Missouri Counties 5% $50,000 $74,999 21% Illinois by County $75,000 $99,999 20% Madison 13% $100,000 $149,999 24% St. Clair 6% $150,000 or more 21% Monroe 4% Macoupin 1% AGE Other Illinois Counties 10% Under 18 .5% 18 24 2.5% NUMBER OF SHOWS ATTENDED 25 34 14% 5 or more 48% 35 44 14% 3 4 17% 45 54 22% 2 15% 55 64 33% First show attended 20% 65 or older 14% 83% are between 25 64 years old DELIVERING YOUR AUDIENCE SHOW OVERVIEW 9
Show visitors’ buying intentions and show purchases.
PURCHASES AT SHOW HOME IMPROVEMENT SPENDING 69% of Show visitors made a purchase 34% of Show visitors plan to spend at the Show more than $10,000 on their next home improvement project HOME IMPROVEMENT PLANS 81% of Show visitors plan to do a home HOW MUCH VISITORS PLAN improvement project in the next year TO SPEND ON THEIR NEXT HOME IMPROVEMENT PROJECT WHEN VISITORS PLAN $1 $99 2% TO START THEIR NEXT $100 $999 12% HOME IMPROVEMENT PROJECT $1,000 $4,999 35% Within 3 months 45% $5,000 $9,999 17% Within 36 months 19.5% $10,000 $14,999 9% Within 612 months 16.5% $15,000 or more 25% More than 12 months 19%
TOP PRODUCTS/SERVICES VISITORS PURCHASED AT THE SHOW Garden Interior Decorating Windows and Siding Lawn Pool and Spa Home Entertainment Kitchen Remodeling Bathroom Remodeling Flooring and Carpet
FUTURE SHOW ATTENDANCE SHOW EXPERIENCE 64% said they would definitely attend a 82% rated the Show Excellent or Good future Home & Garden Show SHOW DIRECTORY APPOINTMENTS SCHEDULED 64% of Show visitors said they would 38% scheduled an appointment with a use the Show Directory as a buying Show Exhibitor guide for future home purchases SCENES FROM THE SHOW SHOW OVERVIEW 10
“The Home Show continues to be the best marketing investment we make every year. We have been doing the HBA shows for over 20 years and it is the best way to get in front of the St. Louis community face to face and drive our brand awareness and sales. The quality of the leads is excellent and the impact of these shows will give you positive returns even months after the show ends.” The Bedroom Store SCENES FROM THE SHOW SHOW OVERVIEW 11 PARTICIPATING EXHIBITORS SHOW OVERVIEW 13
A Holistic Solution CertaPro Painters Elizabeth Adam, Norwex Greyhound Companions A Spice Above of St. Charles County Independent Consultant of Missouri ACI Exteriors and Wildwood Empire Today GRILLIGHT ADT Security Services Champion Windows Enduracrete Groundwork Mortgage, Aerus Chaney Windows Decorative Concrete NMLS 1211416 Aholt Construction and Doors Energy Panel Structures, Inc. Gutter Helmet & Home Improvement Chesterfield Fence Energy View By Harry Helmet AirMedCare Network & Deck Company, Inc. Home Improvements Gutter Wizard Alenco Home Citywide Alarms EntryPoint of St. Louis GutterPros Improvement Classic Buildings By Soulard Garage Door Habitat for Humanity Alenco (Kohler Division) Classic Kitchen and Fence Company Happy Housewares All Natural Dips Refacing, LLC Envisioning Green Happys Appliances Aloha Pools & Spas Classic Outdoor Sales EUROCAST Hawaiian Moon American Family Insurance Click Heat EUROSHINE USA, INC. Helitech Waterproofing American Mallard Cliff, Inc. Exquisite Lifestyles & Foundation Repair American Roofing Closet Factory Farmers Insurance/ HomeSource & Exteriors Closets By Design St. Louis Taxman Insurance Group Custom Homes Aqua Systems Coach House Garages Fence & Deck Depot Hoods Discount Archway Coatings Cole’s Classic Remodeling Festival King Home Center Austin Painting & Epoxy Co. Colonial Masonry Fischer & Frichtel Imperfect Foods Backyard Furniture Consort Homes Homes, LLC Infinity Massage Chairs Baker Landscaping Contemporary Roofing Fischer Window Innovation X & Concrete, LLC Countryside Woodworking And Door Store Innovative Shade Bath Planet of St. Louis Culligan of St. Louis Flagpole Farm Solutions, LLC and Perfect Choice Custom Discount Exteriors Floor & Decor Invision Roofing BATHFITTER Custom Granite Tops Footpharmacy Direct J&R Excavating BEAM Vacuum Systems Cutco Cutlery Foundation and Construction Bear Creek Yard Creations/ Dave’s Coffee Cakes Recovery Systems Jacob Sunrooms, Nelson Door Deck Staining Four Acres Wood Products Exteriors & Baths The Bedroom Store By Brush Only G&W Meat & Bavarian James Hardie Belgard Hardscapes Deckman Designs Style Sausage Building Products Best Buy Flooring Definitive Home Gadgets N More JB Product Sales, Inc. / Blind Ambition StL and Design, Inc. Garage Decor and More Big Skinny Wallets BlindQuest Demo Marketing, Inc. Garage Experts Johnson Fitness & Wellness Blue Stone Construction Designer Palms, Inc. of West St. Louis Jose Madrid Salsa Boardwalk Diamond Resorts Garden Green K & R Building Materials Hardwood Floors Discover Branson Generations Marketplace KingCrete Borgil Enterprises Dish TV Genuine Digital GeoComfort Kitchen Craft Cookware Boyd Home Solutions Double Dippin Geothermal Systems KR Communications Branson.com Doughmakers Kitchen GizMow, LLC KSCANUCK Builders Stair Supply, Inc. Dream Vacations GoliathTech of St. Louis Kuenzel Construction Bull Shoals Lake Boat Dock Dunn’s Sporting Goods Co. Good Feet Store Lawn & Landscape Cabelas Eagle Contracting Gourmet Goodies Solutions, LLC Cabinetry by Design, LLC EarthWays Center Granite Busters, Inc. LeafFilter North Cardinal Blinds EFS Energy Granite Transformations of Missouri, LLC & Shutters, LLC Elite Air Systems of St. Louis Leafguard of St. Louis Centurion Stone Greene Prairie Woodworks Lifestyle Market Place PARTICIPATING EXHIBITORS Cont. SHOW OVERVIEW 14
Lombardo Homes NexGen Construction, LLC Rottler Pest TheHomeMag of St. Louis Nightworks Lighting & Lawn Solutions Tidwell Brothers LP SmartSide Trim & Siding Northern Tool Salus Saunas, LLC Custom Homes Mastershield St. Louis and Equipment SCAG ZEROTURN MOWERS Tony’s Concrete Mattress Firm, Inc. Nothing Bundt Cakes Scentsy Lori Morgan Top Purple Mattress World USA Nu Flow St. Louis Sea Cay Town & Country Maverick SoftWash Ohlemacher’s Seal Smart, LLC Landscaping Max 1 Glue, LLC Wisconsin Meat and SealTek Surface Coatings Traeger Pellet Grills, LLC McBride Homes Cheese Products Shade Your World TriState Water, McKelvey Homes Outdoor Living Solutions Shady Creek Woodworking Power & Air McManus Construction, Inc. Outdoor Oasis, LLC Shelby Roofing TRIMLIGHT ST. LOUIS Meramec Hardscapes Outdoor Republic and Exteriors Trost Plastics Metro East Dog Watch Overhead Door of St. Louis The Sherwin Williams Co. Tuff Shed, Inc. Metro Lawn Sprinklers Patriot Sunrooms Show Me Soils Two Blind Guys & Landscapes & Home Solutions Siding Repair Systems Two Men and a Spa Dolly Metro Lighting/ Payne Family Homes Sierra National Products Two Men and a Truck Electric Supply Pella Windows & Doors Signature Landscaping U. S. Jaclean Meyers Enterprise The pillow guy & Design, Inc. Uncommon USA, Inc. Mid America Plank And Sons Sleep Number Corporation Universal Windows Cabinet Refacing Woodworking Slyman Bros. Appliances of St. Louis Mid America Chevy Dealers Pool Brokers USA Smart Coatings Valenti’s Design, Midstate Resurfacing Pool King Recreation, Inc. Softub, Inc. Build & Remodel Midtown Home POWERHOME Solar Something New Vinyl Images & Design Improvements, Inc. Prairie Pride Spa Marvel Visionary Associates, Inc./ Midwest Carpet Premium Cabinets Spas and More! Brandmuscle, Inc. and Duct Cleaning Prestige Pools and Spas Squeak Stoppers Walter Knoll Florist Midwest Exterior Design Prestige Products Direct St. Louis Hot Tub Watson’s Midwest Manufacturing Pro Basement, Inc. Warehouse Webster Window & Door Midwest Window Tinting ProCraft Exteriors St. LouisKansas City featuring Loewen Missouri Constructors Professional Irrigation Carpenters Regional White Cliff Studio Missouri Dept. of Health Systems, LLC Council White Pines & Senior Services, Progressive Insurance St. Louis PostDispatch/ Wood Products Bureau of Environmental PRP Wine International Barden Circulation Window Nation Epidemiology Quality Waterproofing St. Louis Select Window World Modern Solutions, LLC Quick’n Brite, Inc. Landscaping Wisconsin Cheese Mold Solutions The Realty Shop STL Design and Build & Sausage Moolah Shrine Circus ReBath StoneCraft THE WOOD DEN Mosquito Hunters Redfern Enterprises, Inc. Epoxy Resurfacing Woodcarving Mosquito Joe Reinhold Electric StraightUp Solar Wonderflowers Mountain Man Renewal by Andersen Summer Accents Woods Basement Skrub (MMSK) Renner Garage Door Umbrellas By Systems, Inc. Mr. B’s Pool Center, Inc. Rhodes Custom Finishes Water Canopy XteriorPRO MSD Project Clear RichCo Contracting, LLC Superior Sleep Experience Xtreme Green My Pillow Rick Thomas Concrete Swingset Factory Depot Synthetic Turf Name It Already Rock Solid Creations, LLC Syndicate Sales Zwilling J.A. Henckels, LLC ND Ion Therapy Ron Hauser Enterprises, LLC Corporation Zwilling Products Nectar of the Vine Roofing Force Terminix April 9-11, 2021 March 18-21, 2021 St. Charles Convention Center America’s Center St. Charles, MO St. Louis, MO September 25-27, 2020 St. Charles Convention Center St. Charles, MO
HBA Home Shows Where Your Brand are Experiential Interactive Comes to Life! Two-way communication Marketing at between brand and audience its Best Live brand experiences Integrated
CONTENT CONVENIENCE Educate potential Audience experiences customers about the your brand in a value of your brand positive environment that they choose to attend
CUSTOMIZATION CONNECTION Share your brand’s Benefits to Benefits to Face-to-face unique benefits with experiences thousands of area participating consumers stimulate homeowners companies customers and industry to action professionals
COMMUNITY CUSTOMER CARE Positive brand Satisfying consumers’ experiences create needs creates loyal loyal brand customers for life advocates
COMMUNICATION For every 1 person that has a live interaction with a brand, 25 others CONTACT hear about it by word of mouth Tammy Ridgley 314-817-5624, [email protected] Renee Mincher Home Builders Association 314-817-5618, [email protected] of St. Louis and Eastern Missouri Robin Clark 10104 Old Olive St. Rd., St. Louis, MO 63141 314-817-5626, [email protected] STLHomeShow.com 314-994-7700