ACRL/SPARC Forum Explores Open Access Models the Future of Scholarly Publishing
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scholarly communication David Prosser and Paul Ayris ACRL/SPARC Forum explores open access models The future of scholarly publishing ver the past seven years, SPARC (the Schol searchers (Nobelist Harold Varmus, Pat Brown, Oarly Publishing and Academic Resources and Michael Eisen) with the aim of publishing Coalition) and the ACRL Scholarly Communi journals that would rival the highest quality cations Committee have hosted a forum ex existing titles. PLoS Biology was launched in ploring scholarly communication issues at the 2003, with PLoS Medicine following a year later. ALA meetings. This June in Washington, D.C., Both quickly established themselves among the three open access publishers were invited to best journals in their fields with extensive media provide a “course check” and to discuss issues coverage of their papers and highimpact fac of sustainability. tors. The two PLoS titles effectively put to rest Alma Swan of Key Perspectives set the scene the myth that open access was incompatible and chaired the session. She reminded us that with high quality. However, quality comes at a there are just over 2,500 open access journals price, and these journals, with their high rejec currently published (approximately 10 percent tion rates and extensive front matter, are not of the total number of peerreviewed scholarly cheap to produce. titles) operating on a variety of business mod In 2005 PLoS launched a series of three els—from sponsorship to article processing “community” journals. Still high quality, these charges. journals do not have the same level of editorial content as the two flagship titles. However, they PLoS beginnings have also quickly established their importance in The first of the publishers to speak was Mark the literature, with significant impact factors. Patterson, director of publishing for the Public Finally, Patterson introduced us to PLoS One, Library of Science (PLoS). Patterson started by a new approach to journal publishing that he making the important point that open access would fit well with current Web 2.0 thinking. is not the same as free access. Open access PLoS One is inclusive in scope (covering all involves removing permission barriers as well subject areas) and has a peerreview process that as access barriers. PLoS journals publish material focuses on the technical quality of the paper, under a Creative Commons attribution license, streamline production, and an environment that which allows for unlimited reuse (for translating, encourages community discussion and annota data and text mining, copying, etc.), while ensur tion of papers ing that the authors receive acknowledgement Having introduced the publishing portfolio, for their research. This attitude is in marked Patterson addressed the issue of fi nancial sus contrast to “traditional” publishers who seek to tainability. This question has followed all new control (and, in effect, limit) the dissemination open access publishing ventures. Patterson, of research through the use of copyright and exclusive licenses. David Prosser is director of SPARC Europe, e-mail: Patterson went on to describe the founding [email protected]; Paul Ayris is director of University College London Library Services and UCL and development of PLoS. The organization copyright offi cer, e-mail: [email protected] was conceived by three leading biomedical re © 2007 David Prosser and Paul Ayris C&RL News September 2007 518 along with all the speakers, was very open about He also highlighted the role libraries have in sustainability. He helpfully split the PLoS portfo awareness, advocacy, and education: highlight lio into three strands, to match the three types ing the value of open access journals; profi ling of publishing product offered by PLoS: PLoS scholars who are publishing in open access; One has been sustainable since birth with the helping faculty with copyright issues; and pro $1,250 per article publication charge covering moting copyright addenda, allowing scholars costs; the community journals are approaching to retain the right to deposit their papers in sustainability; the fl agship journals are not able institutional repositories. to support themselves on publication charges alone, but need additional support. Of course, BioMed Central having sponsorships and grants as part of the The second speaker was Bryan Vickery, deputy revenue stream is perfectly acceptable and publisher for BioMed Central (BMC), a commer does not mean a lack of sustainability. It will cial venture, which launched its first open access almost certainly be the case that open access journal in 2000 and is now the largest open journals will exist on mixed revenue streams access publisher. It has published more than (as “subscription” journals do at the moment) 25,000 papers, with 10,000 of them appearing in and sponsorship and grants may always be part 2007, showing, once again, tremendous growth, of that mix. with all papers appearing under a Creative Com The PLoS journals have seen a constant rise mons license. Of the almost 200 journals BMC in the number of submissions, approximately publishes, 60 are part of the BMCseries run by doubling each year, and it appears that the pub an inhouse editorial team and 100 are inde lication payments are not a major deterrent in pendent, run by external groups of scientists. the biomedical fields, with a payment rate in the Following the success of BMC, new subject areas range 80 to 90 percent for all of the journals. are being explored with the launch of Chemistry One question that always arises in discus Central and PhysMath Central. sions about open access is “With no subscription As with the PLoS journals, BMC titles are charges to pay, what is the role of the library?” publishing highquality papers, with many of PLoS has a membership program, which allows the BMC journals in the top ten of their ISI libraries to demonstrate support for open access categories, and some, like the Malaria Journal, and build collaborative relationships between are at the top of their category. the institutions and publisher. In return for mem The main revenue stream for the BMC jour bership, authors at the member institutes receive nals is article processing charges, which vary a 10 percent publishing discount. Interestingly, by journal but are typically $1,500 per paper. Patterson said that in his view membership BMC also operates two membership schemes: was not a longterm solution, but a transition an institutional (prepay) membership, where the mechanism in the move towards open access. institution covers the cost of the article processes PERIODICALS SERVICE COMPANY are pleased to announce the agreement with Palgrave Macmillan Ltd. to manage backstock and supply originals or reprints of out-of-print journals older than the current and previous two years. For a list: www.periodicals.com/palgravemac.html To contact us: 11, Main Street, Germantown, NY 12526 Phone: 518 537 4700 Fax: 518 537 5899 E-mail: [email protected] September 2007 519 C&RL News charges (at a reduced rate) and a supporter created to pay for open access (out of grant membership that gives authors a discount on overheads and specific publishing fees) and the cost. For BMC the payment rate is about 80 should the library play any part in the manage percent and with current growth rates they hope ment of such funds? Vickery was sure that the to break even this year. funds should be created, but left the role of Vickery compared these costs to publish the library in their management open. He did, in a BMC journal with some evidence from however, make the point that one advantage Oxford University Press (OUP) that showed of such a central fund would be that it could that for one of their subscription titles OUP be used to pay publication charges on behalf was receiving $3,000 to $4,000 per article. (The of authors. title in question, Nucleic Acids Research, has One example presented where this has hap since gone open access.) Vickery’s contention pened is Nottingham University in the United is that the lack of a true market in scholarly Kingdom. This year, a central fund of £20,000 communications under the subscription mod ($40,000) has been created from indirect grant els results in the community overpaying. Lack costs to pay publication charges, with the fund of a functioning market may also mean that being open to all potential authors, whether publishers have less pressure to keep costs funded or not. Nottingham hopes that this will down. BMC, like PLoS, is a new publisher with allow for better management of open access no legacy systems or procedures. Therefore, costs by the institution. Obviously £20,000 they have been able to look at the process of ($40,000) is not a huge sum of money, but the online publishing afresh and use technology to intention is that it will grow as more authors ensure that costs are low. As more publishers move towards open access and future subscrip move to article processing charges, it may be tions may be cancelled to help the growth of that the costs per paper will become increasingly the fund. important, and a true market will develop. In Vickery left us with a number of important that case, the publishers who can contain costs takehome messages. The first was that open will have an advantage. access is not smallscale anymore, proved by In describing the library’s role in the open ac the shear number of papers published by BMC cess future, Vickery suggested that there would and its imminent move to profitability. There will be a move from acquisition to dissemination. be an increasing demand for funding and the The library would no longer act as a “fi lter” of need to work with administrators and funders information, based party on finances, but would to ensure readiness.