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4 March 2020

DESTINATION CONFERENCE KICKS OFF NEXT WEEK

Tourism Australia’s annual conference Destination Australia will take place at the Adelaide Oval next Thursday 12 March. Held for the first time in Adelaide, the Conference will bring together more than 300 tourism industry experts and operators to discuss the themes of resilience and recovery in the wake of Australia’s bushfires and the global coronavirus. Destination Australia features an incredible line-up of speakers who will provide guidance, support and inspiration to Australian tourism businesses during this challenging time. Speakers will share their insights on topics such as ‘marketing throughout a crisis’, ‘rebuilding trust’,’ the cost of recovery’ and ‘sustainable tourism’. Australia’s Tourism Minister, Simon Birmingham, will open the Conference. Haven’t got your ticket? It’s not too late. See the full program here and register to attend here. FUNDING BOOST TO LURE MORE INDIAN TOURISTS TO THE ICC MEN’S T20 WORLD CUP

During a visit to India last week, Australia’s Tourism Minister, Simon Birmingham, announced a funding boost of $1 million dollars to Tourism Australia to further ramp up its marketing efforts to lure more Indian tourists to the ICC Men’s T20 World Cup, scheduled to take place in Australia between 18 October to 15 November this year. The Women’s final is on this Sunday 8 March at the Ground to coincide with International Women’s Day. Get your tickets here.

TOURISM AUSTRALIA NEWS AND EVENTS

ATE20: CORONAVIRUS (COVID-19) INVITATION TO US TRAVEL UPDATE ADVISORS TO EXPERIENCE AUSTRALIA'S PREMIUM At this stage, Tourism Australia is OFFERINGS satisfied that ATE20 in Melbourne can be delivered safely for all those This month, Tourism Australia took taking part and is on track to deliver part in a Luxperience pre- an outstanding event in May. Tourism familiarisation workshop. Tourism Australia is following the best public Australia extended an invitation health advice from the World Health Down Under to high-value generating Organisation and Australia’s travel advisors from the United States Department of Health. The health and to attend Luxperience in Sydney in welfare of anyone attending any of October 2020. At the workshop, our events is paramount. Full risk advisors were reassured that despite assessments are carried out for all the bushfires and global coronavirus Tourism Australia events including outbreak, Australia is open for ATE20. Tourism Australia will business and is still a highly desirable continue to monitor the situation and travel destination for luxury-seeking will put in place additional health and clients from the United States. safety measures where required. All Luxperience is a global business registered delegates will be kept fully exchange, connecting the most up-to-date on any developments innovative premium travel experts particularly as these may impact who seek and deliver unique and future travel plans. The latest advice luxury travel experiences. For more from Australia’s Chief Medical Officer information and to book your ticket on the coronavirus can be found visit here. here.

AUSTRALIA SCOOPS TWO BIG CONNECT WITH TOURISM WINS IN CHINA’S PRESTIGIOUS OPERATORS IN THE UNITED NATIONAL TOURISM FASHION STATES AWARDS Applications are now open for seller On 28 February, Australia took home participation at ‘Australia two prizes in China’s 15th National Marketplace North America 2020’, to Tourism Fashion Awards: one of the be held in Los Angeles, from 3 to 6 most authoritative accolades for August 2020. The event is an China’s fashion industry. At the opportunity for representatives from ceremony, Australia was awarded Top the Australian tourism industry to 10 Family Travel Destination and Best establish business relationships with MICE Recommended Destination. key qualified travel agencies, These are the first tourism awards wholesalers and tour operators from Australia has received in China in North America. It includes three days 2020. of pre-scheduled appointments between buyers and sellers as well as evening networking opportunities. To apply, please visit the event website. Applications close Friday 27 March.

TOURISM AUSTRALIA ANNOUNCES APPOINTMENT OF NEW COUNTRY MANAGER JAPAN

Tourism Australia has announced the appointment of Mr Derek Baines to the role of Country Manager, Japan. Mr Baines will take up the role, based in Tourism Australia’s Tokyo office, in April 2020. With a strong commercial background in aviation and tourism, Mr Baines brings more than 20 years of experience to the role. He was previously with Qantas Airways, where he was most recently employed as Senior Manager, Qantas Business Rewards. Prior to this, he held numerous roles with the global airline, including responsibility for marketing and route development in Japan.

AUSTRALIAN STORIES ENJOY MORE FOOD AND CELEBRATE THE WORLD OF HOSPITALITY ON QUEENSLAND’S MUSIC, ARTS AND DANCE: IT’S EXTENDED SCENIC RIM TRAIL NOT TOO LATE TO GET TICKETS TO WOMADELAIDE Great Walks of Australia has this month announced a new five-day and Tickets are still available for seven-day version of the Scenic Rim WOMADelaide, South Australia’s Trail, set to launch in April 2020. Due iconic open-air festival which to the popularity of the existing two- celebrates the world of music, arts day walk, the new tours enable and dance and runs from 6 to 9 March walkers to see and do more while still 2020. The festival will take place enjoying the incredible standard of across eight outdoor stages in food and hospitality for which the Adelaide’s Botanic Park this weekend, walk is renowned. Highlights of the where 500 international artists will extended walks include access to a take the stage, attracting up to koala and wildlife sanctuary, the 20,000 people each day. Visitors can ancient UNESCO World Heritage-listed expect an exciting three-day program Gondwana Rainforests and the Scenic of music performances, cultural Rim’s awe-inspiring volcanic plateaus workshops and visual art activities at along the Great Diving Range. Located one of Australia’s most colourful just 1.5 hours from Brisbane, the new festivals. For more information or to walks are extremely accessible and book your tickets visit the can be booked here. WOMADelaide site here.

NATIONAL SPORTS MUSEUM QANTAS TO RESUME FLIGHTS RELAUNCHES WITH MORE THAN FROM SYDNEY TO BALLINA JUST A NEW NAME Due to an increasing demand from The National Sports Museum, home of tourists wanting to visit Byron Bay, Australia’s largest collection of Qantas is set to relaunch its flights sporting memorabilia, has been from Ballina to Sydney from 29 renamed the Australian Sports March. For the first time in 15 years, Museum following a $17 million a daily return flight will recommence upgrade. With a focus on cutting edge from the Northern Rivers, with technology and immersive 36,000 seats on the route available experiences, the Australian Sports per year. The flight will depart from Museum will bring Australia’s rich Ballina Byron Gateway Airport in the sporting history to life in a fun and morning and return from Sydney playful way. Visitors are encouraged Airport in the evening, providing to explore all facets of Australian direct access to the popular coastal sporting culture via touch screens, destination, Byron Bay. Flight options avatars, climbable objects and can be viewed and booked online now sporting challenges. Located within at www.qantas.com. , the Australian Sports Museum is now open and available for short tours or walk-ins. For more information visit the Museum’s website here.

INDUSTRY NEWS AND EVENTS

INBOUNDER: A NEW VOICE FOR KANGAROO ISLAND KOALAS AND AUSTRALIA’S EXPORT TOURISM KANGAROOS SPOTTED ROAMING INDUSTRY LONDON

The Australian Tourism Export Council SeaLink Travel Group is using its new has announced the launch of a new global footprint to encourage communication channel for the international tourists back to South inbound tourism industry. 'Inbounder' Australia’s Kangaroo Island and to seeks to be the Australian inbound Australia, unveiling SeaLink owned tourism industry’s platform for buses carrying our unique and communication, thought leadership, friendly wildlife. Rolling out across destination marketing, product London, the campaign carries a clear innovation, ideas and inspiration. In message, ‘Kangaroo Island – we’re light of the multiple impacts affecting open for business’ and uses Kangaroo the industry already this year, a Island’s unique wildlife as a personal special “Recovery” edition of invite to come Down Under and meet Inbounder will mark the pre-launch of all the friendly locals. this free publication to be released on 10 March. To receive a copy, register your details here.

TOURISM INDUSTRY COUNCIL GOLD COAST'S PARADISE RESORT TASMANIA (TICT) NATIONAL RE-LAUNCHES WITH MAJOR OUTLOOK LUNCH CHARITY EVENT AND A $12 MILLION NEW VISION TICT’s national outlook luncheon was attended by about 120 members of Paradise Resort Gold Coast, re- the local Tasmanian industry on 19 launched over the weekend, with new February 2020. Tourism Australia’s owner, Dr Jerry Schwartz, pledging Managing Director, Phillipa Harrison, $12 million towards a major upgrade and the Australian Tourism Industry and revitalisation. To celebrate the Council’s Executive Director, Simon landmark, a charity event was held at Westaway, both addressed industry. It the resort, with over 20 charities was the first function held in the invited to use the rooms to raise newly opened Spring Bay Mill in funds for their individual Triabunna, Tasmania which hopes to organisations. attract more business and corporate events to the region. VALE JAMES KWAN

Tragically, the coronavirus claimed the life of its first Australian victim on 1 March 2020. James Kwan died after arriving in Western Australia from the Diamond Princess cruise ship. James was well-known to the tourism industry, having founded one of Perth’s first inbound tour companies, Wel-Travel, in 1988, before handing it on in recent years to his son Edwin. Tourism Australia extends its condolences and deepest sympathies to James’ family.

NEWS IN BRIEF

A dedicated showreel highlighting Queensland’s diverse range of Indigenous experiences and events has been launched. Tourism businesses can access information about the support available to develop and promote Indigenous tourism experiences in this new industry brochure.

Facebook Australia is offering bushfire recovery support to small businesses that have been affected during this difficult time. Initiatives include free face- to-face workshops in regional areas across the country, Facebook Business Page coaching and advice and advertising coupons to use on Facebook ads. Apply here.

Western Sydney Parklands Trust is seeking to attract investment for high quality and sustainable tourism attractions that will encourage visitors to stay longer in the Western Sydney Region and complement the large array of existing commercial and recreational facilities in the Parklands. Expressions of interest can be submitted here.

Northern Territory Tourism Chief Executive, Simonne Shepherd, has announced she will be stepping down from her role as CEO on 20 March 2020 with Andrew Hopper initially acting in the role of Chief Executive Officer.

A Royal Commission has been established to examine how Australia is prepared and coordinated to respond to bushfires and other natural disasters. The Commission will soon invite public submissions to draw on what many Australians experienced during the 2019-20 bushfire season.

Australia’s first Wellness Tourism Summit is taking place on March 19 & 20 in Noosa. Over 30 leading global and local wellness travel experts will be presenting at the Summit on the latest research, consumer trends and best practice for operators and destinations in this space. For the full Summit program click here.

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