Summer 2019 Nonprofit
2019 SUMMER CUSTOMER SUCCESS REPORT NONPROFIT CRM SOFTWARE CATEGORY NONPROFIT CRM SOFTWARE OVERVIEW Nonprofit CRM software is designed to manage the relationship between nonprofit organizations and constituents like members, volunteers, and donors. The solution enables organizations to attract and employ members who can provide financial support or do volunteer work. It can be utilized for outreach, PR, marketing, and fundraising efforts. Managers leverage nonprofit CRM to monitor the effectiveness of their marketing campaigns and to estimate the performance of their members in activities such as fundraising, event management, etc. Nonprofit CRM software integrates with accounting, payment, grant management, fundraising, marketing, and sales solutions. It provides functionalities to create, track, and manage, marketing campaigns. The platform also includes lead management tools to perform marketing activities. 2 Customer Success Report Ranking Methodology The FeaturedCustomers Customer Success ranking is based on data from our customer reference Customer Success Report platform, market presence, web presence, & social Award Levels presence as well as additional data aggregated from online sources and media properties. Our ranking engine applies an algorithm to all data collected to calculate the final Customer Success Report rankings. The overall Customer Success ranking is a weighted average based on 3 parts: Market Leader Content Score is affected by: Vendor on FeaturedCustomers.com with 1. Total # of vendor generated customer substantial customer base & market share. references (case studies, success stories, Leaders have the highest ratio of customer testimonials, and customer videos) success content, content quality score, and social media presence relative to company size. 2. Customer reference rating score 3. Year-over-year change in amount of customer references on FeaturedCustomers platform 4.
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