Northumberland Tourism Partners Marketing & PR Meeting October

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Northumberland Tourism Partners Marketing & PR Meeting October

Northumberland Tourism Marketing Update 14 November 2013 Northumberland Business Barometer Can be seen monthly at northumberlandtourism.org.uk T-Stats – issues with reliability of figures – looking at ways to resolve this. Hareshaw Linn Want more comparative figures and explanation of raw data. Highlights Visitnorthumberland.com 794,920 visitors in 2013 – up 19%. Last 3 months up 37% Highlights Visitnorthumberland.com • BestNland microsite as part of Northumberland Gateway campaign • Image gallery added to content pages • Improved integration with TripAdvisor to allow more interaction via visitnorthumberland.com • Most popular listings: 1. Bamburgh Castle 6. Northumberland National Park 2. Cragside 7. Chesters Roman Fort 3. Kielder Water & Forest Park 8. Dunstanburgh Castle 4. The Joiners Arms 9. Wallington House & Gardens 5. Alnwick Castle 10. Treehouse at The Alnwick Garden Campaigns Historic Spirit To end of June £4.5m incremental spend & 86 jobs Second wave of research underway Taste of Northumberland Regional activity ongoing RGF payment delays mean national advertising component cancelled – funds will be transferred to 2015. Amble Campaigns Northumberland Gateway Campaign Joint funded by NCC and NT £50k Targets Manchester, Edinburgh, Glasgow, Leeds, York Aim to increase Northumberland’s profile by capitalising on KW&FP award win and other ‘bests’ #bestnland Spring Campaign – Northumberland’s Active Spirit Campaign spend of £95,000 Campaign partners will be able to benefit from national advertising. Campaigns VE Thematic Campaigns Jan – Mar 2014 National campaigns - English Countryside & Coastal Escapes Activity matched by VisitEngland. Other Activity: Tales from Northumberland with Robson Green Screens from 28 October for 8 weeks Lindisfarne Gospels – impact being evaluated PR & Social Media Howick Press Trip Chillingham Castle & Wild Cattle Press Trip Taste Northumberland Press Day Coverage included: Land Love Magazine, Landscape Magazine, Daily Telegraph, Coast, The Guardian, Daily Mirror, The Sunday Times, Appetite, Luxe Magazine, Accent, LaDiDa, BBC Regional news Publications Holiday Guide being proofed for publication Days Out Leaflet – sales close 13 December – 75% sold. Lindisfarne Priory .

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Medieval Heritage and Pilgrimage Walks
Medieval Heritage and Pilgrimage Walks Cleveland Way Trail: walk the 3 miles from Rievaulx Abbey, Yorkshire to Helmsley Castle and tread in the footsteps of medieval Pilgrims along what’s now part of the Cleveland Way Trail. Camino de Santiago/Way of St James, Spain: along with trips to the Holy Land and Rome, this is the most famous medieval pilgrimage trail of all, and the most well-travelled in medieval times, at least until the advent of Black Death. Its destination point is the spot St James is said to have been buried, in the Cathedral of Santiago de Compostela. Today Santiago is one of UNESCO’s World Heritage sites. Read more . the Cathedral of Santiago de Compostela holds a Pilgrims’ Mass every day at noon. Walk as much or as little of it as you like. Follow the famous scallop shell symbols. A popular starting point, both today and in the Middle Ages, is either Le Puy in the Massif Central, France OR the famous medieval Abbey at Cluny, near Paris. The Spanish start is from the Pyrenees, on to Roncevalles or Jaca. These routes also take in the Via Regia and/or the Camino Frances. The Portuguese way is also popular: from the Cathedrals in either Lisbon or Porto and then crossing into Falicia/Valenca. At the end of the walk you receive a stamped certiﬁ cate, the Compostela. To achieve this you must have walked at least 100km or cycled for 200. To walk the entire route may take months. Read more . The route has inspired many TV and ﬁ lm productions, such as Simon Reeve’s BBC2 ‘Pilgrimage’ series (2013) and The Way (2010), written and directed by Emilio Estevez, about a father completing the pilgrimage in memory of his son who died along the Way of St James.
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