Northumberland Tourism Marketing Update 14 November 2013 Northumberland Business Barometer Can be seen monthly at northumberlandtourism.org.uk T-Stats – issues with reliability of figures – looking at ways to resolve this. Hareshaw Linn Want more comparative figures and explanation of raw data. Highlights Visitnorthumberland.com 794,920 visitors in 2013 – up 19%. Last 3 months up 37% Highlights Visitnorthumberland.com • BestNland microsite as part of Northumberland Gateway campaign • Image gallery added to content pages • Improved integration with TripAdvisor to allow more interaction via visitnorthumberland.com • Most popular listings: 1. Bamburgh Castle 6. Northumberland National Park 2. Cragside 7. Chesters Roman Fort 3. Kielder Water & Forest Park 8. Dunstanburgh Castle 4. The Joiners Arms 9. Wallington House & Gardens 5. Alnwick Castle 10. Treehouse at The Alnwick Garden Campaigns Historic Spirit To end of June £4.5m incremental spend & 86 jobs Second wave of research underway Taste of Northumberland Regional activity ongoing RGF payment delays mean national advertising component cancelled – funds will be transferred to 2015. Amble Campaigns Northumberland Gateway Campaign Joint funded by NCC and NT £50k Targets Manchester, Edinburgh, Glasgow, Leeds, York Aim to increase Northumberland’s profile by capitalising on KW&FP award win and other ‘bests’ #bestnland Spring Campaign – Northumberland’s Active Spirit Campaign spend of £95,000 Campaign partners will be able to benefit from national advertising. Campaigns VE Thematic Campaigns Jan – Mar 2014 National campaigns - English Countryside & Coastal Escapes Activity matched by VisitEngland. Other Activity: Tales from Northumberland with Robson Green Screens from 28 October for 8 weeks Lindisfarne Gospels – impact being evaluated PR & Social Media Howick Press Trip Chillingham Castle & Wild Cattle Press Trip Taste Northumberland Press Day Coverage included: Land Love Magazine, Landscape Magazine, Daily Telegraph, Coast, The Guardian, Daily Mirror, The Sunday Times, Appetite, Luxe Magazine, Accent, LaDiDa, BBC Regional news Publications Holiday Guide being proofed for publication Days Out Leaflet – sales close 13 December – 75% sold. Lindisfarne Priory .