Nutrition, Health and Wellness in Confections
Nutrition, Health and Wellness in Confections USC Marshall International Case Competition February, 2009 Marshall School of Business University of Southern California Los Angeles, California United States of America Nestle USA: Nutrition, Health and Wellness in Confections February 2009 Nestlé SA, headquartered in Vevey, Switzerland, is the largest global food company, with a diverse mix of food and beverage products. Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor‘s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles. While Nestlé‘s Corporate Business Principles will continue to evolve and adapt to a changing world, their basic foundation is unchanged from the time of the origins of the company, and reflect the basic ideas of fairness, honesty, and a general concern for people in all countries, taking into account local legislation, cultural and religious practices (Exhibit 1). Through innovation of new products and renovation of existing products, Nestlé is creating and enhancing hundreds of products to ensure that their products continue to be ―a healthy source of goodness.‖ Nestlé USA, a subsidiary of Nestlé S.A., covers every craving on the other-side-of-the- Atlantic, from a child‘s sweet tooth to a grown-up‘s caffeine fix to Fido‘s appetite. Nestlé USA offers hundreds of products including chocolate and confections (Baby Ruth, Goobers), beverages (Nestea, Taster‘s Choice), infant formula (Good Start, Nan), juices (Libby‘s), milk products (Carnation), pet food (Alpo, Friskies), prepared foods (Stouffer‘s) and sports nutrition (PowerBar).
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