LNA2004 PROFILES I.Qxd
AdAgeSPECIALREPORT6.28.04 49TH ANNUAL 1010 0 0 LEADING NATIONAL ADVERTISERS U.S. MARKETER PROFILE EDITION Ad Age’s exclusive national ad spending estimates, Age Special Report, (AA, June 28), additional elec- as well as measured brand spending, key personnel tronic copies of this report can be downloaded from at the client, agency and media specialist are pro- AdAge.com QwikFIND aap73j. More information is filed for top 100 marketers. A supplement to the Ad available in the AdAge.com DataCenter. INSIDE Total by media and category The rankings Marketer profiles Annual domestic ad spending totals by 100 top U.S. advertisers ranging from Ad dollars by brand, sales, earnings, media and industry No. 1 GM to No. 100 Canon agencies and key marketing personnel PAGE 3 PAGES 4 and 5 PAGE 6 to 83 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2004) and is for your personal, non-commercial use only. You may not be reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. 100LEADINGNATIONALADVERTISERS June 28, 2004 | Advertising Age |2 Ⅵ ADVERTISING AGE’S EXCLUSIVE RANKING OF THE NATION’S TOP SPENDERS About this profile edition THE 100 LEADING NATIONAL Advertisers unmeasured spending estimates both for TNSMI/CMR’s Stradegy product pro- boosted their spending in all forms of the Top 100 ($38.1 billion) and for all vided measured spending in 15 national advertising by 9% to $90.31 billion in advertisers ($117.1 billion) in the U.S.
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