BRAND GUI DE ABOut “Everything good that has happened to me has happened as a direct result of helping someone else. Everything.” - Danny Trejo

Danny Trejo has had a prolific career in the entertainment industry. His road to success has been hard earned and anything but typical. From imprisonment, to helping young people battle drug addiction, to acting and producing, and opening a number of restaurants in Los Angeles. 1 the celebrity

Trejo has starred in dozens of films, including Heat, Desperado, Con Air, Spy Kids, and Machete. He has also had a number of recurring roles on television series such as Sons of Anarchy and King of the Hill, and appeared on episodes of Breaking Bad, Modern Family, and more. He regularly lends his voice to animated projects, including Nickelodeon’s Teenage Mutant Ninja Turtles, Netflix’s The Adventures of Puss in Boots, and Warner Bros. Storks, as well as video games like Grand Theft Auto. 2 THE RESTAURATEUR

Trejo has opened a series of successful restaurants in Los Angeles, starting with Trejo’s Tacos and Trejo’s Cantina in 2016, followed by Trejo’s Coffee & Donuts in 2017.

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4 ACCOLADES

With over 350 Film and Television credits, Danny Trejo is the most recognized Mexican- American actor ever

2017: Recipe of the year - trejo’s roasted rainbow cauliflower tacos

2019: best donuts in los angeles – trejo’s coffee & donuts

Trejo’s Tacos: Recipes & Stories from L.A.: A Cookbook was published in 2020 by Penguin Random House and quickly became a #1 National Bestseller

Known to always help others, Trejo donated hundreds of meals from Trejo’s Tacos to the hospital workers in Los Angeles during the COVID-19 Pandemic

5 BRAND OVERVIEW

6 PRODUCTS AT MARKET

Trejo’s Whole Bean Coffee, #1 Bestselling Cookbook Hot Sauce, & Cerveza

Trejo’s Tacos Merchandise & Apparel 7 PRODUCTS AT MARKET WHERE TO BUY #1 NATIONAL BEST SELLER www.trejosstore.com

8 TREJO’S TACOS: RECIPES & STORIES FROM L.A.

#1 National Best Seller

Published in April 2020

75 recipes that make Trejo the Los Angeles go-to for award-winning tacos, donuts, and more

A delicious tribute to L.A. and the city’s vibrant Latino culture

Unlimited possibilities inspired by Trejo’s recipes and life stories!

9 SOCIAL MEDIA REACH

@officialdannytrejo @officialdannytrejo @officialdannyt 1,600,000+ 4,100,000+ 377,000+

@trejostacos @trejostacos @trejostacos 120,000+ 144,000+ 9,000+

@trejosdonuts @trejosdonuts 58,000+ 1,400+

@trejoscervezas 10,000+ 10 OPPORTUNITY & BRAND GROWTH CAPTURE THE HISPANIC CONSUMER MARKET

11 CATEGORY OPPORTUNITIES GROCERY - FOOD

Shelf-Stable Confection Items & Snacks Meat Snacks Salsas, Sauces, & Dips (Jerky & Sticks) (Dried Fruit & Pork Rinds)

12 CATEGORY OPPORTUNITIES CONTINUED GROCERY - FOOD Ready-to-Eat Meats Frozen Appetizers, (pre-cooked & marinated) Entrees, & Desserts & Marinated Meats (un-cooked)

13 CATEGORY OPPORTUNITIES CONTINUED GROCERY - FOOD

supplements

14 CATEGORY OPPORTUNITIES CONTINUED GROCERY - FOOD

BEVERAGES & ALCOHOL

15 CATEGORY OPPORTUNITIES CONTINUED NON-FOOD

Automotive Accessories, Leather Goods (Jackets, Wallets, Belts) & Jewelry

16 CURRENT NATIONAL COLLABORATIONS

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