Phenomen Ventures Leads New Investment Into Hellofresh

Phenomen Ventures leads new investment into HelloFresh

Info Berlin | Published on: September 30, 2013 Rocket Internet Rocket Internet GmbH

Johannisstraße 20 Summary Berlin, 30th of September 2013: HelloFresh, the eCommerce service 10117 Berlin which aims to give people the time, knowledge and ingredients they Deutschland need to prepare delicious, home-cooked food has secured a new series T. +49 30 300 13 18-68 C funding of USD 7.5m from Phenomen VC. Vorwerk Ventures and Holtzbrinck Ventures also participated in the round. Other existing PR CONTACT(S) investors include Investment AB Kinnevik and Rocket Internet. The

total amount of funding for HelloFresh grew to USD 20m. Andreas Winiarski Global Head of PR andreas.winiarski@rocket- internet.de Details Dominik Richter, CEO at HelloFresh: “We are delighted to have secured this andreas.winiarski new round of funding, which will allow us to continue our growth trajectory in winiarski existing markets, scale our operations, and continue to hone our service. After Nils Seger interest from a wide range of investors, the decision to select Phenomen VC Senior Manager was influenced by their experience in supporting truly global businesses – Communications aligned with our ambitions to become a global leader in the online food space [email protected] n.seger and establish HelloFresh as a global online food brand. It is our aim to use this nils_seger funding to increase our market share in the US market and expand our very clear market leadership in all other markets by continuing our double-digit Lisa Teicher month-over-month growth.” PR and Social Media Manager [email protected] After its launch in 2012, HelloFresh has quickly grown to shipping several lisa.teicher-rocket million meals in its core markets. Since the last funding round, the company lisa_teicher has quadrupled its revenue, doubled its margins and also saw significant David Zahn improvements in a range of other operational metrics, leading to high investor International Communications interest. Manager [email protected] The concept itself is both innovative and genius: HelloFresh customers in davidzahn-rocket Germany, United Kingdom, Netherlands, USA and Australia choose a box da_zahn containing three to five recipes on their website, and all the ingredients are delivered direct to their door. As ingredients are portioned out into exact quantities, both cooking time and food waste are kept to a minimum, whilst their supplier relationships allow access to high-end restaurant quality food at everyday prices. Easy-to-follow recipe cards and inspiring dishes make cooking a simple & convenient part of customer’s weekly routine which in turn leads to exceptional customer loyalty.

About HelloFresh

HelloFresh was founded in January 2012 by Jessica Nilsson, Thomas Griesel und Dominik Richter and is headquartered in Berlin with further offices in New York, London, Amsterdam and Sydney. Currently, the company operates in Germany, the United Kingdom, the Netherlands, Australia and in the US and employs circa 100 people. The company’s investors include Phenomen VC, Holtzbrinck Ventures, Vorwerk Ventures, Kinnevik and Rocket Internet.

About Phenomen VC

Phenomen Ventures is a $300M Moscow based venture capital firm investing internationally. Among others, Phenomen VC is an investor in Onetwotrip, Fab.com, Hailo and Delivery Hero. Their portfolio companies successfully operate in 25 countries across 4 continents.

Relevant links HelloFresh Phenomen Ventures

Images

Download PDF

About Rocket Internet

Who we are

Rocket Internet is the world's largest Internet incubator. Our team has been building online companies since 1999 and has created over 100 market leading companies in 50+ countries, dozens of which have been exited successfully. Since 2007 our team operates under the name of Rocket Internet.

We are headquartered right in the vibrant centre of Berlin, Europe's Silicon Valley, and operate a network of 25 international Rocket offices, covering all relevant developed and emerging markets. Our primary focus is on building proven, transaction-based business models in the online and mobile space. We are however not limited by such parameters and seize other attractive opportunities whenever they arise.

Investors in companies started by Rocket Internet include Investment AB Kinnevik, Holtzbrinck Ventures and many others.

How we work

Rocket is much more than a venture capital firm or an incubator. We bring together all key elements required to create great companies: team, concept, technology, and capital. We are 100 percent operationally involved in building our ventures and cover all critical functions with our expert teams. They work together seamlessly in order to ensure that best practices are implemented in all key areas.

These teams include: Engineering and Product Development, Online Marketing, CRM, Business Intelligence, Operations, HR, and Finance. In addition, we have a global mobile task force of top entrepreneurial talents that brings expertise and speed to all our markets.

What we believe in and how we see ourselves

We are passionate entrepreneurs and focus on performance. We remain humble, and we understand that success is a result of hard work. We want to learn every day and share our knowledge with each other. We focus on the details and always try to solve problems ourselves.

We want to be selfless and pragmatic and have no time for politics. We value intelligence more than experience. We believe that anything is possible. We move as fast as we can and take risks. We like to get and give autonomy and responsibility. We are flexible and tolerant towards ambiguity and uncertainty. And above all: we are always looking for great people. So come and join us!