Booklet 2 of 2
Booklet 2 of 2 A Work Project, presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics. VALUE CREATION WHEEL APPLIED TO ACREDITA PORTUGAL, DREAMSHAPER, AND LIGA PORTUGUESA DE FUTEBOL PROFISSIONAL ANA MARIA EGAS SIMÕES, 3330 BRUNO MIGUEL VITAL BERNARDO, 3346 JOANA RITA MACEDO PONTES, 3521 SAMUEL DA ROSA PIRES, 3436 A Project carried out on the Master in Management Program, under the supervision of: Professor Luís Filipe Lages JANUARY 2018 1 Acknowledgments To begin with, our VCW team would like to express our gratitude and appreciation, towards the people that collaborated and made it possible for us to complete our case study. First, we would like to thank our advisor, Professor Luís Filipe Lages, for all the time taken and its patience. He was a fundamental piece to achieve the desired results. With him, and his commitment to Value Creation Wheel, we learned a lesson for life. Furthermore, we would like to appreciate Pedro Queiró, CEO of Acredita Portugal, for its patience, commitment, and words of encouragement during the time we worked together. In addition, the group acknowledges the support and critical input that Pedro Queiró gave to the VCW team in the context of its position of Head of Product at DreamShaper. Moreover, we would like to express our acknowledgement to Liga Portugal, its President, Pedro Proença, its Marketing & Communications Executive Director and our coach, Susana Rodas, its Competitions Executive Director, Helena Pires, its Competitions Assistant André Venâncio, our Advisor in the company and the Liga’s Consultant, Tiago Madureira, for their coaching, advices and feedback throughout the process.
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