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July 8, 2014

THE PENINSULA TOKYO PRESENTS THE POKÉMON HOTEL ADVENTURE: THE POWER OF TEN - First customized interactive Pokémon hotel experience in Tokyo! -

From October 1, 2014, , and friends will debut in an interactive Pokémon luxury hotel experience exclusively designed for The Peninsula Tokyo by The Pokémon Company. Guests of all ages five and up may don a Pikachu hat and, equipped with a Poké Ball, set forth on an imaginative hotel-wide quest to seek out Pokémon characters!

Pokémon Hotel Adventure: The Power of Ten is offered in English and Japanese format. The exclusive collaboration between a hotel group and the Pokémon brand is a first in Tokyo.

Guests whose stay has been booked through the Pokémon Hotel Adventure: The Power of Ten room package take on the role of deputy investigator, seeking out clues from digital displays in ten locations within the hotel as they follow the trail of Pokémon characters reported missing.

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The activity begins once registered guests have collected their set of adventure goods from the Front Desk. Reports published in the latest issue of The Pokémon Times suggest that some Pokémon characters have begun to disappear on the hotel premises. Lucario has been assigned to the case as special investigator along with a senior detective, but they need the player’s help to solve the mystery and locate the place where the characters are being magically transported.

Donning their souvenir Pikachu hat and equipped with a special Poké Ball, a magnifying glass, a copy of The Pokémon Times and a detective’s journal and map, players set out to find ten separate clue locations in order. At each, animated staff members representing the worldwide P Hotels – hotels where Pokémon meets the world and the world meets Pokémon – reveal bits of the story, deepening the mystery as players solve picture puzzles, match and sort shapes and letters, play Flash games and use the magnifying glass to find hidden codes.

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The hunt for lost Pokémon characters concludes in a secret chamber (rendering below) deep within the hotel and specially designed for a climactic ending. Advanced optics technology creates an augmented experience of reality with a “magic mirror” that makes this adventure fun for all.

Upon completion of the experience, players will be rewarded with an original Pikachu plush doll wearing the trademark Peninsula Pageboy jacket and gold-braided white pillbox cap. Created exclusively for the Pokémon Hotel Adventure: The Power of Ten, this iconic doll is unavailable for purchase and promises to be a treasured keepsake of each player’s adventure.

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Reservations for the Pokémon Hotel Adventure: The Power of Ten can now be made for stays commencing October 1, 2014.

Room benefits include:  Pokémon Hotel Adventure: The Power of Ten experience  (2) Pikachu hats  (2) original Pageboy Pikachu plush dolls  Daily American breakfast for three  Complimentary roll-away bed for triple occupancy  Complimentary wired and wireless broadband internet access  Complimentary use of Fitness Center and Swimming Pool  Daily local newspaper

Room Types Room Rates Deluxe Room JPY 100,000 Deluxe Suite JPY 200,000

Terms and Conditions:  All rates are quoted on a per room, per night basis and are valid for single, double or triple occupancy  A fourth occupant is permitted if three years of age or younger  All rates are subject to 15% service charge, 8% national consumption tax and JPY 200 Tokyo accommodation tax per person, per night  The package requires advance reservations and is subject to availability  The Pokémon Hotel Adventure: The Power of Ten is only available to registered hotel guests booking this package. The experience is recommended for guests five years of age or older. -more-

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Terms and Conditions (continued):  Guests will reserve a time for the Pokémon Hotel Adventure: The Power of Ten experience at the time of check-in  Only the room categories listed are valid for the offer  All benefits are on a per room, per stay basis  Breakfast may be taken at a hotel restaurant or through Room Service  When ordering breakfast through Room Service an additional delivery charge per person will be added to the room charges at the time of check-out  This offer cannot be used with any other promotions  In case of any dispute, the hotel reserves the right to make the final decision

To book the Pokémon Hotel Adventure: The Power of Ten room package, please visit peninsula.com, contact the Reservations Department at The Peninsula Tokyo at +81 (3) 6270 2288 or e-mail: [email protected].

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About The Hongkong and Shanghai Hotels, Limited (HSH) Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

About The Pokémon Company The forerunner of what is now The Pokémon Company (President and Chief Executive Officer, Tsunekazu Ishihara) was established in 1998. Headquartered in Tokyo, The Pokémon Company’s operations span four key areas: video game production and development, trading card game business planning and promotion, licensing and quality control, and management of all official outlets selling Pokémon-related merchandise in locations throughout Japan. Upholding the brand through strict product evaluation and support for licensees, it ensures that the role-playing world of Pokémon remains a fresh, fun and exciting connective medium for players around the globe who enjoy collecting and exchanging the unique characters, which have grown in number to more than 700 since the release of the first video game in 1996.

About the Pokémon Media Franchise The first generation of Pokémon debuted in Japan in 1996 with the release of the role-playing video games Pokémon Red and Green. The original game concepts of capturing, training, battling and trading Pokémon with both fictional and real-world players continue today, and video games remain the inspiration for all other Pokémon-related content from trading card games to anime, film and manga. The franchise is a JPY 4.2 trillion enterprise enjoyed around the world, with more than 21.5 billion trading cards published and 260 million video games sold to date.

For further information, please contact:

Mark K. Kobayashi Regional Director of Communications, Japan The Peninsula Hotels Telephone : +81 (3) 6270 2888 Direct : +81 (3) 6270 2525 Fax : +81 (3) 6270 2545 E-mail : [email protected] Website : http://tokyo.peninsula.com/en/default News Room : http://news.peninsula.com/EN/THE-PENINSULA-TOKYO/NEWS Image Gallery : http://news.peninsula.com/EN/IMAGE-GALLERY/THE-PENINSULA-TOKYO