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MAy/JuNE 2013 Published by Rankin Publishing, Inc. MAGAZINE www.buslinemag.com IN THIS ISSUE Third Generation Motorcoach Firm, Serves National Customer Base From Its 5 Iowa Locations Hawkeye Stages...... 8 Transit Emphasis On Customer Service Yields Increased Ridership ...... 20 CTAA EXPO Set For June 2-7 In Albuquerque ...... 28 5Star Specialty Programs ...... 29 A Travel Exchange Panel Keys To Success In Group Travel ...... 30
Busline Vehicle Showcase: RAPID RESPONSE...... Page 6 ALTERNATIVE FUELS / INDUSTRY NEWS ...... Page 41 ON THE COVER: HYBRID VEHICLES Steve and Kari Tjossem, of Hawkeye Stages, are shown with one of the company’s 39, 40 Temsa motorcoaches. Hawkeye Stages operates from five Iowa locations. See page 8. CONTENTS CALENDAR OF EVENTS EDITORIAL & CORPORATE OFFICES JUNE 2013 AUGUST 2013 OCTOBER 2013 June 1-5 August 19-20 October 26-31 Rankin Publishing Co., Inc. Canadian Urban Transit Midwest Bus & Taxicab, Limousine Don Rankin and Linda Rankin, Publishers Association (CUTA) Motorcoach Association & Paratransit Association 204 E. Main Street • P.O. Box 130 Annual Conference Annual Convention Annual Convention St. John’s, Newfoundland St. Charles, MO Boston, MA Arcola, IL 61910-0130, USA Info: 416-365-9800 Info: 608-354-7110 Info: 301-984-5700 Email: [email protected] Website: www.rankinpublishing.com SEPTEMBER 2013 JANUARY 2014 June 2-7 (800) 598-8083 (U.S.) • (217) 268-4959 Community Transportation September 10-11 January 11-15 Association of America BusCon 2013 American Bus Fax: (217) 268-4815 Annual Expo Conference Chicago, IL Association Marketplace Albuquerque, NM Info: 800-576-8788 Nashville, TN Editorial: Harrell Kerkhoff, Editor Info: 800-283-2877 Info: 800-891-0590 Rick Mullen, Associate Editor September 29 - October 2 JULY 2013 APTA FEBRUARY 2014 Design: David Opdyke July 19-24 Annual Meeting February 16-20 Reception: Sandy Pierce National School Chicago, IL United Motorcoach (UMA) Transportation Association Info: 202-496-4800 Expo At Travel Exchange Annual Meeting Los Angeles, CA Advertising & Convention Info: 800-424-8262 Contact Kevin Kennedy @ 623-434-8959 Tulsa, OK Email: [email protected] Info: 800-222-6782 Or Busline Magazine is published 6 times a year by Rankin Publishing, Inc., 204 E. Main, P.O. Box 130, Arcola, IL 61910-0130. Publisher Don Rankin @ 800-598-8083 assumes no liability whatsoever for content of any advertisement or editorial material contained herein. Copyright 2013 Rankin Publishing, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form without written consent Fax: 217-268-4815 of Rankin Publishing, Inc. Subscription Rates in United States: 6 issues $25. Single Copy rate: $10 including postage/handling; Email: [email protected] Buyer’s Guide $15 including postage/handling. International rates: 6 issue annual Air Mail Subscription $60 U.S. dollars net
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MAy/JuNE 2013 Published by Rankin Publishing, Inc. MAGAZINE www.buslinemag.com
Busline Vehicle Showcase: ALTERNATIVE FUELS / HYBRID VEHICLES
Relational Bus Systems ...... 34
Distinctive Systems ...... 35 Motorcoach Manager ...... 36 BUYERS GUIDE ...... 37 MCI...... 39 ABC Companies...... 39
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HAWKEYE STAGES Third Generation Motorcoach Firm, Serves National Customer Base From Its 5 Iowa Locations
By Harrell Kerkhoff, Busline Magazine Editor Decorah (the company headquarters), Fort Dodge, Newton, Ottumwa and Waterloo. nown as the “Hawkeye State,” Iowa is home “By maintaining multiple terminals, Hawkeye to 3 million people and famous throughout Stages is equipped to efficiently serve nearly all of Kthe world for its large agricultural landscape. Iowa, collectively handling the ebb and flow of The state, however, enjoys a diversified economy, demands within individual market areas,” Hawkeye urbanized areas, a number of colleges and universi- Stages President Steve Tjossem said, during a recent interview at the company’s newest facility in “By maintaining multiple terminals, Hawkeye Stages is equipped Newton. “We like to think that certain qualities to efficiently serve nearly all of Iowa, collectively handling the ebb found with Iowans — and Midwesterners as a whole — enhance our daily work experiences, and flow of demands within individual market areas. We like to whether it’s the performance of co-workers or think that certain qualities found with Iowans — and Midwesterners interaction with customers. as a whole — enhance our daily work experiences, whether it’s the “As much as we try to promote our state, we do however realize there is a limited potential performance of co-workers or interaction with customers.” for inbound group travel traffic, so we often — Hawkeye Stages President Steve Tjossem find ourselves operating motorcoaches to great distances away from home.” ties, and a populace that enjoys exploring destinations The service area for Hawkeye Stages includes all within Iowa and beyond. of Iowa and segments found within certain sur- It’s also home of Hawkeye Stages, a third-genera- rounding states. The company travels as well to des- tion motorcoach operation that currently dispatches tinations found throughout the continental United coaches from five different locations in Iowa — States and into Canada. Hawkeye provides both Page 8 BUSLINE May/June 2013 0513Busline.FINAL_Layout 1 4/29/13 1:56 PM Page 9 0513Busline.FINAL_Layout 1 4/29/13 1:56 PM Page 10
motorcoach tours in 1957, and then started operating tours under Legacy Tour & Travel approximately 7 years ago,” Tjossem said. In 2008, officials at Hawkeye Stages pur- chased Northwest Iowa Transportation, based in Fort Dodge, along with this motorcoach operation’s NorthLand Travel tour company. “Northwest Iowa Transportation was oper- ating all of its scheduled tours under the name of NorthLand Travel at the time of the pur- chase, while we (Hawkeye Stages) were oper- ating tours as Legacy Tour & Travel. When the companies combined, it provided a perfect opportunity to redefine the roles of both Northland and Legacy,” Tjossem said. “NorthLand Travel specializes in public Shown is the headquarters of Hawkeye Stages, located in Decorah, IA. scheduled group tours to such places as charter and tour trips from a mixed fleet of 25 chased in 1954. It was a 29-passenger Flxible Washington, D.C., New York, NY, and motorcoaches that feature different seating Visicoach for $15,417. The company received Branson, MO. A lot of what is sold through capacities that can accommodate 29 to 57 pas- operating authority for several other line runs, NorthLand Travel revolves around the tradi- sengers. along with charter authority, over the next tional motorcoach tour, but we are increasing- The origin of the company dates to 1954 several years; while a trip to watch the ly expanding into air, rail and cruise tours. when Steve Tjossem’s grandfather, Bernard University of Iowa Hawkeyes play in the 1957 “Legacy Tour & Travel, meanwhile, pro- White, purchased the regular route operating Rose Bowl in Pasadena, CA, served as the vides private customized tours for preformed authority and five used buses student and adult groups. It also offers tradi- from Waterloo Stages. tional motorcoach trips along “My grandfather had a trucking with tours to such far away loca- company known as White’s tions as London and Costa Rica. Motor Transport. My dad, The bulk of what inbound traffic Lawrence Tjossem, was also we have is generated by Legacy, involved with the trucking opera- bringing in international groups tion. They started in the bus busi- for primarily agriculture-related ness in 1954 while remaining tours.” involved with trucking for In recent years, according to awhile. The bus side of the busi- Tjossem, Hawkeye Stages’ ness originated in Decorah, which Legacy Tour & Travel and is where our company headquar- NorthLand Travel have actually ters remain today,” Steve generated more revenue and Tjossem said. “Personally, I start- profit than its motorcoach char- ter operation. “These two tour companies have easily been the largest gen- erator of demand for our coach The Hawkeye Stages office staff and tour guides located at the service as well,” he said. “About company’s Decorah, IA, office are, above left to right, Pat Downs, 30 percent of our charter busi- Carlyn Kraabel, Denise Baumler, Joleen Sorenson, Pavel Makarov, ness comes from our two tour Julie Swenson, Cathy Krupa and Tom Spindler. companies. The second largest Shown at left is Byron Everman. percentage is from college-relat- first group tour departure organized and sold ed transportation demand.” by Hawkeye Stages. Hawkeye Stages has also been particularly Over time, Tjossem said the line run busi- successful during the past few years with ness could not sustain itself and all regular providing extensive student trips via motor- routes were dropped by the company. Instead, coach to Washington, D.C. These trips take Hawkeye Stages developed into a high-end place at different times of year, and include ed at Hawkeye Stages full time in 1986 after provider of charter and tour transportation. current and retired teachers who aid in the returning from college. Of course, like most This has been aided with the help of two sister educational experience while visiting the people who have grown up in the bus busi- tour companies — Legacy Tour & Travel and nation’s capital. ness, I really started working as a kid by wash- NorthLand Travel. “There are around 25 schools that partici- ing buses. After college, I worked in our bus “Hawkeye Stages first provided traditional pate in this program right now. It’s become depot as the company was still operating line runs. I worked nights and weekends and slow- “...we are able to use the coach as a classroom while en route to the main ly became involved with more portions of the destination. This travel time is used to prepare students for what they are company. I have been president of Hawkeye going to see in Washington, D.C. This is the type of trip that I think those Stages for 13 years.” involved with the coach business need to work on. It’s important to find The company’s first new coach was pur- ways to take advantage of what we (as an industry) have to offer.”
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wife and works at Hawkeye Stages in accounting, added that a few years ago these student trips were opened to include parents and grandparents as well. “Therefore, we are now transporting adults who are traveling with their children and grandchildren on these trips,” Kari Tjossem said. “It’s a wonderful way to introduce people to a kind of travel that they might not otherwise try,” Steve Tjossem added.
The Fort Dodge, IA, NorthLand Travel office Managing 5 Locations The Fort Dodge, IA, Legacy Tour & Travel office staff shown are, left to right, Michelle Reed, staff shown are, seated, Bob Oliver, and back row, Rhonda Strutzenberg and Jan Cswercko. hile operating from five locations Deann Haden-Luke and Gerald Bures. part of their yearly curriculum and provides a in Iowa, it’s imperative that offi- Decorah, a town of approximately 8,000 peo- wonderful piece of business for our compa- Wcials from Hawkeye Stages remain ple located in the bluff country of northeastern ny,” Tjossem said. “In fact, we have groups focused on effectively coordinating the com- Iowa. Decorah is famous for its Norwegian signing up for the summer of 2014 who pany’s various transportation activities. Of heritage, celebrated by the local Vesterheim haven’t even started their 2013 trip yet. These course, doing this is often easier said than Norwegian-American Museum, and also as schools are from Iowa, Minnesota and done. the home of Luther College. Wisconsin. “It’s difficult in many ways, but today’s Most of the mechanics employed by “What is great about these trips is that we technology really helps us when it comes to Hawkeye Stages are based out of the Decorah are able to use the coach as a classroom while bookings and knowing where our equipment facility. These mechanics often travel to other en route to the main destination. This travel must be located,” Steve Tjossem said. “This, company locations, such as Waterloo and time is used to prepare students for what they more than anything, helps tie everybody Newton, to perform maintenance work. are going to see in Washington, D.C. This is together. We rely a lot on technology as it’s The company’s facility in Waterloo, a city the type of trip that I think those involved with difficult to physically get around and see located approximately 77 miles southwest of the coach business need to work on. It’s everybody on a regular basis within our com- Decorah, includes a fully equipped mainte- important to find ways to take advantage of pany due to the distance between some of our nance shop; while tour offices remain in Fort what we (as an industry) have to offer.” facilities.” Dodge (approximately 100 miles west of Co-owner Kari Tjossem, who is Steve’s The company’s headquarters remain in Waterloo) and Decorah. Hawkeye Stages also
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at the Newton facility will also work for all of our renters, and a conference room here is available as well for everyone.” Steve Tjossem said renovating the Newton facility was quite a process. This included dis- mantling the facility’s original single-pane windows along with installing geo-thermal heating and cooling systems to make the building more energy efficient, as well as con- structing a maintenance pit inside the garage area so buses can be maintained from under- neath. Mechanics for Hawkeye Stages include, left to right, Jim Harkness and Steve Schick. Harkness The facility also came with many advan- is standing in front of a 29-passenger 1967 Flxible Starliner that was purchased new by Hawkeye Stages. tages. For example, it’s located on a hill and maintains a facility in Ottumwa, located in Newton is not that far away, and we have kept across the street from a large supermarket southern Iowa, while its newest location is in a sales person in Marshalltown as well.” complex. Newton, a city in central Iowa located approx- The Newton facility includes office space “Our facility is very prominent in Newton imately 30 miles east of Des Moines. and a large maintenance area manned by a and we have already received a lot of atten- “We purchased the Newton facility in early full-time Hawkeye Stages’ mechanic. tion,” Steve Tjossem said. 2012. It was formerly the home of a car deal- “We currently don’t have much of a tour He added that it has become obvious over ership,” Steve Tjossem said. “We were look- office presence in cen- ing for a place to consolidate our former oper- tral Iowa, which is “Common improvements that are now often taken for ations in Des Moines and Marshalltown, IA something we want to granted, such as with charter reservation/booking (located approximately 30 miles north of build on with our systems, have had the most impact on our growth.” Newton). Geographically, it made sense to Newton addition,” he locate in Newton. It’s in the heart of a good said. “We also have extra space here that we the years that having “cookie-cutter” facilities share of our strong customer base in central are going to rent out. Our first tenant is the in place at each of Hawkeye Stages’ five loca- Iowa. Newton Convention & Visitors Bureau, which tions does not make good business sense. “Hawkeye Stages is still able to adequately is great because we share a common interest “We learned quickly that we weren’t going service Des Moines (the state capital) since in tourism. Our (Hawkeye Stages) receptionist to be able to have every facility the same,
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He noted that drivers drivers,” Steve Tjossem said. “However, it’s often find themselves in becoming increasingly difficult to find enough places that are unfamiliar, new employees this way. We also seek appli- and thus must be able to cants via our website, newspaper ads, job successfully find their way services and job fairs. around. This is not always “Hawkeye Stages attempts to retain easy with a bus full of pas- employees by treating everyone with sengers. respect, paying a competitive wage, provid- ing certain benefits and maintaining a relaxed but professional work environment. One challenge is that we have lost some good motorcoach drivers over the years to Shown above is the Newton, IA, facility the trucking industry. There are trucking of Hawkeye Stages. companies that are able to provide higher wages. However, as a motorcoach company, offering the same type of services and staff. I feel we pay better than most operators.” There is just not enough going on in rural Hawkeye Stages has established a brand Iowa to justify this type of offering,” Steve of quality service conducted with integrity, Tjossem said. “However, we are spread Steve Tjossem added, and the ability to hold around geographically as a company to get true to this brand has allowed the company into many different markets.” to remain strong in an ever changing and challenging industry. Quality Employees Make A Difference “A solid brand like this is only attainable The Newton, IA, staff includes if a company is able to attract and retain ith a workforce of slightly over Melissa Berry and Rick Brannen. quality people to provide the service. 100 employees spread over five Hawkeye Stages has been blessed through Wlocations, Hawkeye Stages pro- “Drivers often don’t get the respect they the years with a long list of such people,” he vides a wide variety of opportunities for those deserve,” Steve Tjossem said. said. people looking for rewarding employment. Kari Tjossem added: “Sometimes cus- The catch is, most positions require not only tomers don’t understand that a motorcoach Using Equipment To Fit Specific Needs some type of technical skill, but the ability to can’t always go everyplace, or that drivers work well with customers. can’t always drive from point ‘A’ to point ‘B’ s the tour business continues to These positions include motorcoach driv- without stopping.” change, smaller group sizes are ers, mechanics, washbay personnel, general When a driver is hired, Hawkeye Stages Abecoming more of the industry stan- and administrative staff, charter sales people, provides one-on-one training that centers on dard, according to Steve Tjossem, and in many cases it is “Sizable growth within our charter bus operation may not be in our future, but I believe more desirable for increased profitability is in this future. Our tour companies show great potential for growth, customers than the and we will increasingly become less of a coach company that has its own tour entities, and traditional group more of a tour company that has its own coaches. The change in mentality within the company size of 50 or more that comes with this transition is likely to make us a stronger coach operation as well.” travelers. The increased dispatchers, marketing staff, tour planners, coach familiarity, safe operation of the vehi- int imacy of a smaller group can make for a tour sales staff, tour managers/guides and cle, compliance requirements, customer serv- much more enjoyable travel experience, he travel agents. ice, proper documentation, company policies added. By far, the most visible and largest segment and procedures and more. “Hawkeye Stages has been able to suc- of these employees, however, is the drivers. At “When first dispatched, our new drivers cessfully tap into this exciting trend, and Hawkeye Stages, approximately 60 people are travel with experienced drivers as often as there is much reason for optimism,” he said. employed by the company as either a full- or necessary so they can learn additional “The timely arrival of our fully equipped 36- part-time driver. It’s a position of great specifics about the job. Ongoing driver train- passenger luxury Temsa coaches, which we responsibility, according to Steve Tjossem. ing is primarily provided at quarterly meet- are using for some of our tours, provides an “A driver should be able to safely and ings,” Steve Tjossem said. “We have greatly excellent option to satisfy the transportation smoothly maneuver the coach as needed, work relied, through the years, on existing drivers needs of these smaller groups. long days with occasional extended times helping in the training process. It’s beneficial “We recently purchased two 2013 Temsa away from home, thoroughly prepare before when new hires can learn from really good TS35s, removing a few seats to accommo- all trips and be able to independently follow existing drivers and see first hand the proper date 36 passengers. This allows for extra leg necessary routes,” he said. “He/she should way to do different tasks.” room.” also be able to work professionally and cheer- He added that a portion of the company’s The company’s Temsa TS35s are also fully with group leaders and passengers. employee recruitment effort starts with word- equipped with leather seats featuring three- “There are so many things involved with of-mouth recommendations, such as current point seat belts, electrical outlets, Wi-Fi, being a good driver. It’s a position that employees who refer their acquaintances to mesh seat back pockets, cup holders, a cord- requires not only taking good care of passen- officials at Hawkeye Stages for possible hir- less microphone, four-monitor video sys- gers and equipment, but interacting with peo- ing. tems, window shades and a rear window. ple in a professional manner. A driver should “For example, some of our best drivers “We very consciously equipped these be outgoing and entertaining.” have come through referrals from existing coaches with all of the ‘goodies,’ wanting to
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make sure that our tour passengers would involved with the company gave them tained, such as the critical operating parts of accept them as a smaller, but still luxurious instant credibility for us.” the vehicle. People will tie all of this togeth- option. Electrical outlets and Wi-Fi very There is more to the equipment side of a er. Therefore, cleanliness is always critical.” quickly went from extra features to ‘must charter and tour company, of course, than Although technical advancements in haves,’” Steve Tjossem said. just providing new vehicles. The appearance today’s motorcoaches have been significant, He added that the relationship between of each vehicle, whether new or not, is of Steve Tjossem said advancements in tech- Hawkeye Stages and Temsa is relatively utmost importance. nology that have helped Hawkeye Stages young. “An older, well maintained coach can grow the most often are found in other areas often be favorably received by the customer. of operation. Meanwhile, a new coach that is poorly main- “Common improvements that are now tained is not so readily accepted by the cus- often taken for granted, such as with charter tomer,” Steve Tjossem said. “This is a good reservation/booking systems, have had the indication of the importance of clean and most impact on our growth,” he said. attractive coaches. Hawkeye Stages thor- For example, officials at Hawkeye Stages oughly cleans coaches between every trip, have found that knowledge gained through and works diligently at keeping up with nec- mileage calculating and reservation software essary body work. Good first impressions systems to be extremely beneficial. This type are critical.” of technology helps company personnel gain Cleaning crews at each of Hawkeye quicker access to a customer’s history, lead- Stages’ five locations take care of the often ing to a more efficient operation and to cus- daily chore of washing vehicles as well as tomer service improvements. It also means A member of the Newton, IA, staff for cleaning their insides. To aid in this, four of Hawkeye Stages is able to handle more busi- Hawkeye Stages is Mark Anderson. the five facilities have large power brushes. ness. “Again, it doesn’t matter if it’s a brand “A lot of today’s advanced technology is “We have been waiting for a viable mid- new coach. If people board and there is stuff becoming basic, such as our ability to quick- sized tour coach option for several years. We on the floor this can leave a very bad impres- ly gain important mileage information for now have a mid-sized coach that does not sion,” Steve Tjossem said. the purpose of fuel tax reporting,” Steve compromise on quality,” he said. “Although Kari Tjossem added: “If a company is not Tjossem said. “We also make good use of our history with CH Bus Sales (the exclusive taking care of cleanliness issues when it technology with our student groups as they U.S. Temsa distributor) is limited, our famil- comes to its buses, then customers may start continue to use iPads while on board along iarity with several of the individuals wondering what else is not being main- with PowerPoint presentations.”
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Sticking With A Good Game Plan working relationships with Luther College, Wartburg College and Grinnell mong the many challenges that College,” Kari Tjossem said. face today’s motorcoach opera- Steve Tjossem added that there Ators is knowing what to proper- remains strong out-bound demand from ly charge customers, and then having the Iowa residents who want to visit places courage to not back down from this located beyond the state. amount. This business philosophy has “This is a good thing. It would be nice led to the past success of Hawkeye to receive greater in-bound demand as Stages, and Steve Tjossem sees no need well from people wanting to visit Iowa to change for the future. from other places,” he said. “There are “Because of the success of Hawkeye motorcoach companies in the country Stages’ tour companies (Legacy Tour & that service a lot of this type of demand, Travel / NorthLand Travel), and the cus- and it can look pretty appealing at times. The Newton, IA, garage staff for Hawkeye Stages includes, tomer base these entities provide to our It’s important to understand, however, from left, Bob Stanton and Ron Simonsen. coach business, there has been minimal that these companies also probably face pressure on us to chase marginal charter service at a higher level than our competitors, even more competition than what we (at coach work,” Steve Tjossem said. “This abili- or the ability to charge more for the service Hawkeye Stages) have as a motorcoach oper- ty to focus on quality work, rather than just will deteriorate over time and the model will ator.” quantity, has allowed the company to become collapse,” he said. “Our company has become Officials at Hawkeye Stages market their much stronger, and to build a brand that tends large enough that management responsibilities company’s various services through a variety to grow itself quite well. have been delegated to multiple people. of ways including such traditional outlets as “Sizable growth within our charter bus Because of this, consistency has at times been newspapers, directory ads, radio, Websites, operation may not be in our future, but I more difficult to maintain, and certain projects emails, mailings, travel shows and personal believe increased profitability is in this future. are more difficult to push through. Price pres- visits with group leaders. However, the great- Our tour companies show great potential for sure within the marketplace dictates that we est “door opener” of all, Steve Tjossem said, growth, and we will increasingly become less gain efficiency with any kind of growth, and continues to be the satisfied customer talking of a coach company that has its own tour enti- then not lose that efficiency.” positively to other people about his company’s ties, and more of a tour company that has its Many of the same opportunities and chal- services. own coaches. The change in mentality within lenges facing Hawkeye Stages hold true for “Positive word-of-mouth referrals are criti- cal, especially for the charter busi- “The effort to educate the public on the value of motorcoach travel is too often ness,” he said. “We also conduct undermined by some operators who stoop to a level of service that justifies a bad surveys among customers, such as reputation. Strong operators need to remain committed to quality and prove to those who have taken our tour trips. the public that we, as an industry, have much to offer.” We can gain access to some good information as to where people like the company that comes with this transition is motorcoach operators located across the to visit (in the future). Most of these surveys, likely to make us a stronger coach operation United States and Canada. According to Steve however, center around the critique of our as well.” Tjossem, the bus industry has much to offer service in general, asking about the cleanli- Steve Tjossem further explained that he has and the future should be bright as long as cer- ness of our vehicles, how our drivers per- found it easier, as a company, to compete in tain operators start reversing the tendency of formed, etc. the tour business. This is because while the selling themselves short. “The main thing is to take care of our pas- tour side can still be price competitive, it’s “The effort to educate the public on the sengers. We get a lot of opportunities to quote usually not at the same level as found when value of motorcoach travel is too often under- charters but tend to be a little higher in price operating motorcoaches. mined by some operators who stoop to a level compared to certain competitors. Therefore, “If we, as a tour operator, can continue to of service that justifies a bad reputation,” some types of traditional marketing aren’t build this part of our business, we can contin- Steve Tjossem said. “Strong operators need to really the best for us. They would lead to more ue to feed quality charter work to our coach remain committed to quality and prove to the people wanting quotes who are only interested company. This gives us a stronger base that public that we, as an industry, have much to in going with the lowest-priced operator.” allows us to be a little more choosy about offer. As a company, Steve Tjossem said that what we do with our charter rates,” he said. “One of the unfortunate aspects of the Hawkeye Stages is at a good size right now, “The travel and tour operation also comes motorcoach industry is that a lot of business and it’s not going to grow by cutting rates. with it a little different customer service men- hinges on pricing. As a company, offering “We have actually downsized some over the tality. It’s our hope that with an increased tour prices that are too low will eventually start a last few years because we let certain cus- operator mentality, we can step it up a notch or snowball effect. Margins eventually shrink to tomers walk rather than offer a lower price,” two as an overall company when it comes to where the company can’t pay its drivers as he said. “For future growth, Hawkeye Stages customer service. We want this stronger focus well and also can’t have nice equipment. It must maintain an exceptional team of individ- to filter through the whole organization.” influences everything.” uals who somehow, despite their individuali- As the Hawkeye Stages’ brand is not one Despite such challenges, Steve and Kari ties, find a way to work together in order to geared toward the price-driven customer, Tjossem both remain optimistic about the hold true to the company’s quality brand.” Steve Tjossem said that in order to sustain and future of Hawkeye Stages. Contact: Hawkeye Stages, grow such a brand, his company must be com- “In a state like Iowa, you have a chance to 703 Dudley St., mitted to winning and keeping business by develop a lot of strong relationships with cus- Decorah, IA 52101. providing consistent quality and service. tomers. Many of these relationships last for Phone: 563-382-3639. “Hawkeye Stages must provide customer years. For example, we have had very long Website: www.hawkeyestages.com.
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By Rick Mullen, Busline Magazine Associate Editor come together and where people can transfer from one bus to another. We call it Busline Magazine recently spoke with officials from three public transit a ‘turnaround’ because the buses go in and entities who shared how their systems have evolved to service the needs they turn around and they head back out.” of their ridership base. These officials also shared some exciting new In the part of Akron where the programs and innovations taking place at their respective operations. Independence Turnaround is located, METRO once served a large suburban mall. Ownership of the mall changed and ETRO Regional Transit Authority, servicing Summit County, the new owners did not want METRO service there any longer. The need for OH, which includes the city of Akron, operates a total of 208 the turnaround was determined because people were forced to transfer on Mvehicles, including 131 larger fixed-route buses and 77 smaller the street, as METRO no longer had access to the mall area. paratransit buses. “Transferring on the street was not a good experience for customers, “Soon, we will be receiving our first set of articulated buses,” said especially the disabled and those in wheelchairs,” Enty said. METRO Executive Director Richard Enty. “There METRO maintains two park and ride lots and also are six of them coming.” provides express bus service into downtown All of METRO’s current vehicles are wheelchair Cleveland, OH, located about 30 miles north of Akron accessible. Some vehicles are equipped with an in Cuyahoga County on the shores of Lake Erie. hydraulic lift to accommodate scooters or wheel- “Service to Cleveland was also expanded to serve chairs, while others “kneel” by lowering the front pas- northeast Ohio’s main Veterans Administration hospi- senger corner of the vehicle to curb level so passen- tal, the Louis Stokes Cleveland VA Medical Center at gers can roll aboard on a slide-out ramp. In addition, Wade Park in Cleveland,” Enty said. “A VA facility all METRO line-service buses are equipped with bike located in the southern part of Cuyahoga County, racks. which had been in operation since World War II, was “On an average weekday we record 17,800 board- closed. As a result, many of our veterans were having ings,” Enty said. “On an annual basis it is 5.2 million, a hard time getting serviced, so we decided to expand and of that number, 247,000 are paratransit riders. our express bus service to Cleveland, extending from There are more than 2,300 bus stops in our system. downtown Cleveland to the Louis Stokes Cleveland “METRO employs 239 operators, including special VA Medical Center. service operators who are drivers of paratransit vehi- “The Greater Cleveland RTA (regional transit cles carrying fewer than 14 passengers. In addition, authority), the system I retired from in 2007, built one we have 33 mechanics and 14 service technicians, of the country’s finest full-service rapid transit lines, who wash and fuel vehicles on a daily basis. which includes dedicated bus lanes and high platforms “METRO’s mission is to enhance the quality of life METRO Executive Director Richard Enty along Euclid Avenue. for our community by providing innovative transportation solutions that are “It is actually called the ‘Health Line’ because it serves several hospitals safe, dependable, cost effective and customer-focused, now and in the in the University Circle area of Cleveland. The Greater Cleveland RTA future.” allows METRO to use that corridor. Once our bus gets to downtown Recently, METRO has been busy making some significant upgrades to its Cleveland, it heads east to the VA center using the Health Line corridor. system, including the addition of 33 CNG (compressed natural gas) buses to “METRO buses can’t operate past the Greater Cleveland RTA Health its fixed-route fleet in 2012. Line high platforms, therefore we don’t use their dedicated lanes. However, “We have replaced a computer-aided dispatch automatic vehicle location the roadway was rebuilt — all the utilities were buried, etc. — and now it is system on our paratransit fleet, and we also completed installation of a video a very nice operating environment for buses. Once we put this in place for security system on all of our fixed-route buses,” Enty said. “In addition, veterans, a number of Summit County residents who work at the Wade Park METRO opened a new off-street turnaround for seven bus routes in the VA asked us to add a little more service. northern part of Akron called the Independence Turnaround. “One of the trips in the morning ran at a time convenient for them to get “The Independence Turnaround is a transfer center where seven routes to work, but in the afternoon, the service ended too early. We responded to Page 20 BUSLINE May/June 2013 0513Busline.FINAL_Layout 1 4/29/13 1:56 PM Page 21
a petition from 70 VA workers who requested we run a slightly later bus in and security in the form of more than 90 cameras plus a joint city of Akron the afternoons so they could ride home from work. Police and Summit County deputy sheriff-staffed substation. “We also found that many of the VA workers were car and van pooling “A lot of school kids use the transfer center. It is a safe place,” from one of our park and ride lots located in the western part of Summit Enty said. “We’ve been told it is one of the nicest such facilities in the County near Interstate 77, which is a direct route into downtown Cleveland. country.” When we added the additional service to the VA, we believe some of the According to METRO, during the center’s first year of operation, the workers abandoned the car/van pools to ride our express buses.” rooftop solar panels, one of the largest arrays of solar panels in Ohio, pro- In speaking of travel corridors, Enty alluded to METRO’s Transit Master vided nearly 20 percent of the electric energy consumed there. The transit Plan, which outlines how the transit system should evolve during the next center was granted the Gold LEED (Leadership in Energy and 30 years. Environmental Design) Certification for environmentally friendly construc- “In the Transit Master Plan, we identified five primary travel corridors in tion in April 2010. Summit County,” Enty said. “The most traveled corridors that were studied In addition, the transit center has 45 geothermal wells for heating and for BRT (bus rapid transit) are two combined routes that we call the Market- cooling and recycled materials were used in constructing the building wher- Arlington corridors. These corridors are carrying the largest percentage of ever possible. Also, about 75 percent of construction scrap material was our ridership right now. The BRT corridor analysis indicated that some of recycled. the trips along the Market-Arlington routes were overcrowded. Therefore, beginning this year, we reduced headway time on the Market-Arlington lines from about 20 to 23 minutes in the peak, down to 15 minutes. It is still a little early, but we are looking at how this has affected ridership. We do know people appreciate the more frequent service.” Summit County consists of 22 municipalities and 9 townships, Enty reported. The county’s pop- ulation, according to the 2010 census, is 541,781 people, including 199,000 in the city of Akron. To service the county, METRO operates five facilities, including its main administration and maintenance facility. Perhaps the jewel of METRO’s facilities is the futuristic looking, state- of-the-art Robert K. Pfaff Intermodal Transit Center, which was completed in January 2009. The center was renamed after Pfaff on May 16, 2012. “Bob Pfaff was my predecessor here,” Enty said. “He had been executive director for 17 years. He started out as a bus driver at METRO 38 years ago and passed away last July. He was highly regarded by transit professionals nationwide as well as civic and governmental leaders. He was a great mentor and we miss him.” According to METRO officials, about 4,000 public transit passengers travel to downtown Akron each weekday, including workers, students, entertainment users, shoppers and those in transit to other locations. In addition, 60 percent of all METRO bus-to-bus transfers (more than 2,000 daily) occur downtown. “We use a pulse system,” Enty said. “Many of the routes come into the center at the same time, and people can go across the platform and transfer. All of our routes go to the center and we also have Greyhound and buses from two neighboring counties that use our main transit center.” The new 14,000-square-foot transit center pro- vides off-street transfers, eliminating the need for passengers to cross a busy city street in order to change buses. The climate-controlled, glass-and- steel building offers an enclosed waiting area for 300 people. The building also houses METRO customer service representatives, restrooms, vending machines, an ATM, storage, office space, a cafe,
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Enty feels that one of the most telling ways support for public transporta- “They understand METRO supports economic development by helping tion in Summit County is high, is its citizens’ willingness to help fund the get people to work and to job training. The facilities that we build and main- system. tain also provide jobs for county residents.” “I think public transportation is very much viewed as a valuable Despite widespread support throughout the county, funding remains a amenity, both for mobility, as well as for the environmental benefits,” challenge for METRO, as it is in most public transportation entities. Enty said. “When we last went to voters for a second .25 percent sales “The three priorities that I have focused the organization on via the budg- tax increase in 2008, we got a tremendous amount of support. Many et process, establishment of the 2013 departmental and individual priorities people voiced appreciation for our paratransit serv- and development of key performance measures are: safe- ice, because it provides so much mobility to seniors ty, customer service and financial responsibility,” Enty and the disabled. said. “We receive a lot less funding from the state of Ohio “We are getting ready to pioneer some additional para- than we used to, even 15 years ago. Ohio spends an aver- transit service, which will be area specific. The northern age of less than $2 per capita on public transit, compared part of Summit County is less densely populated and our to neighboring states Michigan and Pennsylvania that route service doesn’t work quite as well there. However, each spend on average more than $40 per capita. there is still a need for people who live in this area to go “The current biennial state budget now under considera- shopping, travel to doctor appointments, etc., so we are tion in the Ohio legislature would allocate just over $7 mil- going to pioneer a dial-a-ride paratransit for the general lion annually to transit statewide. That amounts to about one- public starting this fall. tenth of what Ohio Transit Association members requested of the “This new project is in response to people wanting to state’s top transportation leader in a meeting earlier this year. travel within their communities and not necessarily come all “State of good repair bus replacements and facility improvements the way to downtown Akron from the northern part of the county. The require a local match that currently falls nearly completely on county tax- fixed-route that goes there doesn’t run on a very frequent basis because the payers. More assistance from the state would help Ohio transit authorities demand is low to moderate and the trip takes nearly two hours by bus. We leverage more federal dollars to meet basic capital needs.” are very interested in getting as much service as we can around the county As members of one of the nation’s largest demographic groups — the and the paratransit service model for lower-density suburban areas has Baby Boomers — are at or approaching retirement, an aging workforce is proven successful elsewhere. For example, Toledo (OH) Area RTA ad our another of the challenges facing METRO. neighboring county's Portage Area RTA operate this type of demand- “The average age of our drivers is pretty high,” Enty said. “Many response service that their communities find very popular. younger people have left this part of the Midwest to find jobs in the bur- “METRO has a very good partnerships with both Summit County and the geoning areas of the South and Southwest. One of our challenges is to help city of Akron. Numerous other communities, including the cities of Stow, keep our senior drivers sharp, both mentally and physically. Barberton and Cuyahoga Falls have also been very supportive. “We offer benefits for drivers such as contributing to the cost of gym
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membership to the YMCA. In addition, we have developed a mile-long paratransit system,” BARTA Manager of Programs & Marketing Janet walking course that rings our property. One of our supervisors even put Weiss said. “We have 21 fixed routes to serve Reading and Berks County. together a ‘Biggest Loser’ contest — like the TV show — to help people We also subcontract some of our paratransit service.” become more health conscious. Before BARTA became a county authority, the city of Reading and Berks “Also, in cooperation with our Transport Workers Union, we have recent- County purchased the Reading Bus Company in 1973. This purchase led to ly added a quarterly safe driving incentive. For holding preventable acci- the formation of the Berks Area Reading Transportation Authority, which dents down, all operators will share in a pay bonus depending on how few was in operation of these accidents actually occur.” until January 2010, Looking down the road, Enty is excited about METRO’s participation in when BARTA chan - the upcoming Gay Games 9® in August 2014, which will be jointly hosted ged “Reading” in its by the Cleveland and Akron areas. name to “Region - “We are already beginning to work on developing systems to support the al,” thus reflecting 30,000 athletes plus visitors we are expecting in the early part of August its status as a coun- 2014,” Enty said. “We have a number of venues here in Akron for track and tywide entity. field, martial arts, soccer, and softball. There is also a marathon planned in During 1978, the Akron, plus golf at the Firestone Country Club. We will even be hosting a BARTA Special Ser - rodeo at the Summit County Fairgrounds. The really cool thing about GG9 vices Division was is that it is fully inclusive and open to anyone interested in competing. For established when the a small fee, people 18 and older can register and even participate in the Berks County Commissioners ordered 33 publicly funded social service opening and closing ceremonies. agencies to give up their transportation systems. The commissioners real- “METRO, in conjunction with the Greater Cleveland RTA, Portage RTA ized that by consolidating everything under BARTA, they were able to pro- and Stark RTA, is continuing to work toward regional cooperation to get the vide transportation for more people at a tremendous saving. athletes and visitors from place to place. Exciting times are ahead for Special Services provides door-to-door transportation. An application Summit County and its neighbors.” must be completed prior to using the service. Two working days notice is Contact: METRO RTA, 416 Kenmore Blvd., Akron, OH 44301. required to schedule most appointments. Individuals who qualify for trans- Phone: 800-227-9905. Website: www.akronmetro.org. portation under the Americans with Disabilities Act (ADA) are entitled to next-day service. erving Reading, PA, and surrounding Berks County, Berks Area According to BARTA, this specialized transportation system was the first Regional Transportation Authority (BARTA) became a county of its kind in the state of Pennsylvania and one of only a handful in opera- Stransit authority in January 2010. tion in the United States at the time of its inception. “We are a relatively small authority. We operate about 55 fixed-route “For the fiscal year 2011-2012, BARTA carried about 3.2 million fixed- buses and 35 Special Services Division vehicles. Special Services is our route and 252,774 Special Services passengers, for a total of about 3.4 mil-
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