“THE MOST PRESTIGIOUS INTERNATIONAL YOUTH SOCCER TOURNAMENT IN THE UNITED STATES”

Dallas Cup Mission Statement

To promote the well-being of young people

through athletic competition, cultural appreciation, and educational opportunities. Celebrating Four Decades: 1980 - 2019

Since 1980, the has hosted teams and officials from six continents, more than 100 countries, and 48 states, making it the oldest and most prestigious international youth soccer tournament in the nation.

Tournament Overview

• Officiated by over 200 referees Held in Dallas each spring from Palm Sunday through Easter Sunday, the • Attended by over 300 college and invitation-only Dallas Cup is international scouts recognized as one of the most elite • Supported by 1,500 volunteers youth tournaments in the world. • Played by over 5,000 participants

Dallas Cup By the Numbers

244 Teams 26 Fields 5,000+ Players and Coaches 438 Games 210+ Referees 1,500 Volunteers 300+ Scouts 100,000+ Total Attendance 40 Countries Represented $38M+ Economic Impact

Approximate Annual Gross Impressions

Attendance 110,000 National Media Coverage 3,500,000

• Cotton Bowl, Toyota Stadium, MoneyGram, • Univision Network, Univision Deportes Richland, Ancillary events Network, Univision.com, MLSsoccer.com, Soccer America, PRO Soccer Talk (NBC), Goal.com, etc. Advertising 4,900,000 • Television (Univision, UniMas) International Media Coverage 5,000,000 • Radio (Univision Radio, iHeart Media, • Manchester United TV, World Soccer, KTCK The Ticket, KISS-FM) Placar, ESPN Deportes International, • Print (Dallas Morning News) various team websites Broadcasting 2,000,000 Website (dallascup.com) 1,200,000 • Game Broadcasts: Univision Deportes Network Social Media 100,000,000+ • Preview shows: KTCK “The Ticket,” • , Facebook, Instagram, (World-wide Impressions) Univision Radio Snapchat, App

Local Media Coverage 6,000,000 Tournament Communication 1,000,000 • Spanish language TV, Spanish language radio • • TV News (KUVN Ch23, KXTX Ch39) Newsletters, NTSSA email blasts, press releases, • Radio (The Ticket, Univision Radio, ESPN ticket sales, GotSoccer communications Deportes, ESPN 103.3 FM, KKLF 1700 AM)) • Print (DMN, FWST, Al Dia, La Estrealla, • Posters, calendars, apparel, tickets, pins, various community newspapers, etc.) equipment, programs, DISD ticket vouchers, • Digital (Big D Soccer, 3rd Degree/DMN Irving ISD ticket vouchers, etc digital, etc.) Throughout the tournament’s history, the world’s top soccer clubs have competed in Dallas Cup.

Manchester River Plate Real Madrid Manchester City Barcelona United

Boca Juniors Club America AC Milan Arsenal Liverpool

Ajax Flamengo Chelsea C.D. Guadalajara “Chivas” Paris St. Germain The Dallas Cup alumni list is a virtual “Who’s Who” of hundreds of international soccer superstars who have combined to play in over 500 FIFA World Cup matches.

Javier “Chicharito” Hernandez Landon Donovan

Wayne Rooney

Raul Partnerships with referee academies from around the globe give the Dallas Cup its international reputation of having the absolute best officiating of any youth soccer tournament in the world. Community Involvement

The Dallas Cup experience is more than just about competition at the highest level. Participants learn important life lessons with visits to children’s hospitals, advocacy centers, schools, and homeless shelters. Cultural and Charity Initiatives

Through the Dallas Cup Home Stay program and our Dallas Is Diversity charity, more than 20,000 children in North Texas are culturally and artistically enriched annually.

The Dallas Is Diversity Calendar initiative partners with local school districts to recognize art teachers and give thousands of students the opportunity to win financial scholarships.

In 2015, the Dallas Cup established the June Jago Memorial fund, supporting the Dallas Fallen Officer Foundation. Cotton Bowl Stadium Toyota Stadium Total tournament attendance annually exceeds 100,000 across the four tournament venues. The 2019 Dallas Cup had a single-day record crowd of 20,940 on Opening Day at the Cotton Bowl.

MoneyGram Soccer Park Richland College 2019 Opening Day

The 2019 Dallas Cup celebrated the tournament’s 40th Anniversary with an Opening Day that was highlighted by a full-day of action at Cotton Bowl Stadium, including a Super Group Triple-Header and the “Welcome World” Opening Ceremonies, featuring all 244 participating teams. North American soccer legends Landon Donovan and Luis “El Matador” Hernandez attended the Opening Ceremonies as guests of honor. Media Coverage

Dallas Cup annually receives widespread local, national, and international coverage throughout tournament week. Broadcasts In 2018, the Dallas Cup entered into a five-year broadcast agreement with Univision Deportes Network, resulting in unprecedented national network coverage for the tournament. Since the beginning of the partnership, UDN has broadcast 17 matches nationally from the Gordon Jago Super Group and the Univision Deportes Super 14s age brackets. In 2019, FloFC aired a total of 30 matches, including the championship matches for seven age brackets featuring play-by-play and commentary by FC Dallas’ broadcast team of Mark Followill and Steve Davis.

Sponsorship Opportunities On-Site Visibility Stadiums

Opportunities for brand exposure at the Cotton Bowl and Toyota Stadium:

– Field Boards – Inflatables – Stadium PAs – Jumbotron spots – Product Sampling

On-Site Visibility Soccer Parks and Ancillary Events

Banners, flags, signage, and product distribution allow for numerous branding options at Richland College and MoneyGram Park, as well as several ancillary events. On-Site Activation Stadiums Various activation and promotional opportunities at the stadium venues

Sampling Product Sales Halftime Promotions

Interactive Exhibit Displays Space On-Site Activation Richland College and MoneyGram Soccer Park

The tournament field complexes provide high-traffic activation areas during the tournament’s 350+ games.

Participant Engagements Exhibit Space

Product Product Sampling Sales On-Site Visibility Ancillary Tournament Events Off-field events provide additional branding opportunities throughout tournament week

Welcome Reception Casino Night

FIFA Referee Reception Party Electronic Media Inclusion in Advertising and Promotional Campaigns

TELEVISION PARTNERS

KUVN Channel 23

UniMas Channel 49

RADIO PARTNERS

The Ticket 96.7 FM/1310 AM

KFLC 1270 AM (Univision Radio)

La Que Buena 94.1 FM

Latino Mix 107.9 FM

Zona MX 99.1 FM

iHeartMedia

Digital Communication Digital media platforms to promote brand and special offers

Tournament Website Tournament App Social Media Digital Communication Social Media

The Dallas Cup’s world-wide social media impressions exceeded 100 Million in 2018. Targeted Promotions

Direct marketing to the Dallas Cup data base, including participants and their families, tournament volunteers, and Dallas Cup fans

Communication Quarterly Tournament Team Welcome to Participants Newsletter Packets Numerous Participant Touch Points Teams, Players, Coaches, Referees

Numerous soccer-specific touch points associated with Dallas Cup participants throughout tournament week

Coaches and Referees Player Lounges Seminars and Soccer Clinics and Symposiums Skills Challenges Year Round Community Involvement

Summer Soccer Clinics Dallas Cup Qualifiers

Art Contests and Promotional Activations School Collaborations and Radio Remotes Unique Opportunities Specialized marketing programs to target North Texas soccer fans and participants

School District Ticket Programs

Stadium Video Board Presentations

On-Field Stadium Presentations Tournament Collateral

Brand exposure through logo placements in tournament communication and collateral material, including the official program, website, tournament credentials, press releases, newsletters, and social media.

Dallas Cup Leadership

Dallas Cup is led by a Board of Directors with years of experience in the DFW metroplex, including leaders in U.S. youth soccer, business professionals, former athletes, and sports media members.

Jim Trebilcock, President John G. Sutter, Vice President Tommy Bailey, Secretary Mark Haas, Treasurer

Mark Followill Ron Kaipus Billy Phillips Ashley Pinto Sam Wash Mark Wise

Dallas Cup XLI April 5 – April 12, 2020