Krcb.Org Volume 11 - No
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A reader’s companion to KRCB Television 22 & Radio 91 www.krcb.org Volume 11 - No. 2 February 2012 Saturdays at 11:30 pm krcb.org DOWNSIZE THE "SM" WHEN THE USING LOGO ON OVERSIZED APPLICATIONS SUCH OUTDOOR ADVERTISING AND LARGE EXHIBIT DISPLAYS Gordon Stewart Contents KRCB News …3 - 4 knows Television Articles …5 - 11 Radio Articles …12 - 15, the power of giving. 18 - 19 Radio Schedule …16 - 17 Membership … 20 TV Daytime Listings …21 Television Listings …22 - 28 Business Spotlight …31 Board of Directors Patrick Campbell Sheri Cardo Steve DeLap Nancy Dobbs Paul Ginsburg John Kramer Josué López Margaret McCarthy Eric McHenry Ralph O’Rear Robert Quail Harry Rubins “For the last 30 years or so, I’ve lived in the Bay David Stare Area. I’ve traveled a fair amount around the country Dr. Larry Slater and around the world, and everytime I come back Gordon Stewart here, I’m glad to be home. I appreciate the efforts that KRCB goes through to KRCB’s Board and integrate the community. It’s a great resource for Community Action information, and for discussion and for entertainment. Council meetings are open I hope that my support will enable the station to to the public. Call the continue to provide the community with the station for details on time programming and services that are important to it. and location. I’m Gordon Stewart, I’m thinking of including President & CEO KRCB in my will, I hope you will too.” Nancy Dobbs Chief Operations Officer To discuss estate Larry Stratton Radio Program Director planning to benefit KRCB, Robin Pressman please call Nancy Dobbs, TV Broadcast Operations Stan Marvin President & CEO, at News Department 707-584-2000. Bruce Robinson Cover – Bodega Bay A service of North Bay Public Mediasm International Short Film Festival - Thank you for your support! Saturdays at 11:30 pm 2 in the news Big Read, Sonoma County Returns This year Big Read, Sonoma County takes place in March instead of April. The book selection is Bless Me, Ultima by Rudolfo Anaya, which tells the story of a young boy growing up in a small town in New Mexico just after World War II. Its title comes from the name of an old woman who comes to live with his family. She shares a special relationship with young Antonio as he struggles to please his mother, who wants him to grow up to be a priest, and his father who expects him to become a vaquero (cowboy). Ultima is also a curandera, someone who uses herbs to cure the people in the village. The story is full of rich imagery by Anaya, who has written a number of books reflecting his love of the New Mexico landscape and its people. While the main focus of Big Read, Sonoma County is on Bless Me Ultima, we also invite people to read other books by Rudolfo Anaya; there is one that is appropriate for every age so everyone in the family can participate in Big Read, Sonoma County (Anaya’s book titles are listed on krcb.org/thebigread or you can see them on display during March at your local library). Just as in last year’s Big Read Sonoma County, we are inviting businesses, organizations and government leaders to join KRCB and the Sonoma County Library in celebrating Anaya’s Bless Me, Ultima as well as his other books. Reading groups are invited to contact us to obtain print Reader’s Guides and Audio Guides for this book provided by the NEA. To become a community partner go to krcb. org/thebigread and/or contact our new Big Read, Sonoma County Project Coordinator, Mary Devon Dietzen (rt) at 707-322-6371 (email [email protected]). You can also go to Big Read, Sonoma County facebook page for up-to-the-minute reports on community events. Reading about other’s life experiences can have a profound impact on our understanding of one another as it deepens our knowledge of that which is unfamiliar or even strange. Bless Me, Ultima is a book that will take you into another world that may be different from the one you know; it is worth the experience so pick up a copy at your local library! The Big Read is an initiative of the National Endowment for the Arts designed to restore reading to the center of American culture. NEA presents Big Read in cooperation with Arts Midwest. Radio 91 Television 22 Broadcasting on Comcast Cable and AT&T, 91.1 and 90.9 FM U-Verse-TV, Comcast Cable 961 DISH and DirecTV Satellite, Channel 22. Streaming & podcasting Over the air-digital, at krcb.org Channel 22.1, 22.2, 22.3. A service of North Bay Public Media KRCB’s Open Air is printed monthly by RepoGraphics and available by request or online at krcb.org. Published by KRCB Television & Radio, 5850 Labath Avenue, Rohnert Park, CA 94928 707-584-2000 – krcb.org Bruce Robinson, Editor - Deena Berens, Designer 3 What’s happening at KRCB? Getting Better Sonoma County’s Health Action Council (HAC) has adopted the audacious goal of making Sonoma County the healthiest county in California by 2020. As KRCB serves the entire North Bay (and beyond!) we want to support our entire community in all efforts to improve our collective health. Calling our initiative—at least for now—Getting Better, KRCB will focus programming, engagement, and outreach efforts on improving our health “scores.” In order to be successful, change will be needed on an individual, organization, and community-wide level. Photo: Amanda Ward And whatever the level, the first step is often the hardest, KRCB staff, Wendy Nicholson, Stan so we will also be exhorting all of us to “just do it!” Marvin, Mary Bishop, and Lorraine Bruno In order to be authentic in these exhortations, and to become healthier ourselves, the KRCB staff is undertaking a number of new activities here at the station. One staffer is offering occasional yoga classes, another setting up a time for us to have a brown bag lunch together, and yet another is bringing her walking shoes and getting us out to walk around the neighborhood. Think about what you can be doing where you work so you can also be Getting Better! Dear Member, Like any organization, KRCB has a crew of incredible folks running the show behind the scenes. These are people you’ll probably not hear or see on the air, but they make the entire show possible. In no particular order—staff who are dedicated to fundraising fill a variety of jobs. They telemarket for auction items, plan membership drives, send out renewal remind- ers, and make certain that you receive your thank you gift when you join. Grants are written and underwriting is sold to great local and regional businesses. In none of this are we “begging,” but rather giving individuals and businesses the opportunity to support this valuable local institution. Many of you know our administrative staff—a great personal phone team (no you won’t get a machine, at least not during business hours), folks paying the bills, prepar- ing for our annual audit, and making certain we follow all the rules. Part of what our engineering staff does is also making sure we follow the rules of the FCC, and fundamentally doing all the work it takes to make sure we’re on the air and you can watch and listen to the shows you love. Production staff in television and radio, our community out- reach staff, rounded out by our news staff, provide the content you see, hear, and experience in the community. All these folks make your public media service every- thing it can be. Hats off to the KRCB team. Nancy Dobbs President and CEO 4 KRCB TV 22 looks at new education programs To Be Heard A verité film intimately shot over four years, To Be Heard is the story of three teens from the South Bronx whose struggle to change their lives begins with writing poetry. As writing and reciting become vehicles for their expressions of love, friendship, frustration, and hope, these three youngsters emerge as accomplished self- aware artists, who use their creativity to alter their circumstances. Focusing on three students at University Heights High School in the South Bronx, the poorest urban county in the United States, To Be Heard introduces viewers to Karina, Anthony, and Pearl who have all struggled since birth. Every day, they directly confront the suffering and oppression of poverty, broken families, and an indifferent, often hostile school system. Enmeshed in the story of the three teens is a look at the source of their inspiration— a nontraditional poetry class called Power Writing. Wednesday, February 1 at 9 pm The Game Changers Amidst the debate over fixing the country’s ailing education system, The Game Changers tells of a bold initiative designed to transform American classrooms. In 2009, the Woodrow Wilson National Fellowship Foundation launched an innovative pilot program to identify high-ability people in STEM fields (science, technology, engineering and math), fund their training at four universities and create new teacher-preparation programs that focus on the skills and knowledge needed in the Information Age. Each student would receive a $30,000 stipend in exchange for completing the newly created master’s degree program. Then, they would go to work in Indiana’s high-need rural and urban schools. Tuesday, February 28 at 9 pm League of Women Voters of Sonoma County Forum: Regional Government The topic is Regional Government, and the panel members and agencies they will discuss include: Susan Gorin, ABAG, Shirlee Zane, BAAQMD, and Jake Mackenzie, MTC.