Sarah Chin CV
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Sarah Chin CONTACT 3/13 Manion Avenue E-mail: [email protected] Rose Bay NSW 2029 Website: www.linkedin.com/in/sarahchin1 Phone: 0437977769 PROFESSIONAL A professional and motivated Marketing and PR manager with over 10 years experience OVERVIEW in the entertainment industry. A skilled communicator who loves to collaborate and connect, a playful thinker who's productive and practical, a master multi-tasker who's organised yet adaptable, who digs in and delivers, in either team or solo work environments. A specialist in youth marketing (specifically the 18-30 market) and entertainment brands, who is seeking new opportunities to share and expand upon my knowledge. WORK Universal Music Australia September 2009 — Present EXPERIENCE Artist Marketing Manager Create and implement marketing strategies for a variety of Australian and international artists including Jay Z, Kanye West, Of Monsters and Men, Jack Johnson, Rihanna, Jessie J, and PSY. Manage marketing budgets and oversee the strategy and creation of advertising for all media platforms (TV, online, radio, mobile, outdoor, print) and retail. Responsible for the digital strategy for each artist to drive hype and fan engagement including: creating social media strategy, managing databases and newsletters, creating unique D2C offerings, or designing viral campaigns. Project manage every aspect of an artist campaign in close collaboration with Universal Music’s internal publicity, sales, licensing, digital and production teams. Foster relationships with a variety of external stakeholders including international label contacts, artist managers, retail and media partners, tour promoters, ticketing agencies plus creative, digital and media agencies. Execute album launches or artist related events. Collaborate with third party partners on branding and sponsorship activity with artists. Create retail campaigns and sales initiatives with traditional and non-traditional retail, third party partners, and Universal Music's own e-commerce team to drive revenue. Universal Music Australia May 2007 — September 2009 National Digital Promotions Manager Managed the digital publicity for all Universal Music artists including Lady Gaga, Powderfinger, The Presets and Taylor Swift amongst many others. Devised content-driven marketing strategies for Universal Music artists (ie: exclusive video, audio, other online content opportunities) across all media outlets. Maintained relationships with online media partners including Ninemsn, News.com.au, Fairfax Digital, MySpace, Sound Alliance and music blogs to ensure publicity of our key artists. Sarah Chin 1 Managed all artist requests from online media partners. Created engaging promotional ideas to pitch to media such as online chats and interactive user generated video clips to secure profiling of artists across a range of sites and engage fans. Created revenue opportunities with online media and retail sites, such as Roses Only and Lastminute.com Austereo Adelaide May 2006 — November 2006 Client Marketing Manager Responsible for driving incremental revenue through expertise in multimedia, research and on-air integration. Developed trade marketing initiatives to raise the profile of Austereo's two stations (Triple M and SAFM) via presentations, client entertainment and other tactics to existing and potential clients as well as trade media. Oversaw digital sales enquiries, including client brief response, client presentations, staff training, research and execution of campaigns. Helmed the brand management of Triple M and SAFM across all forms of client correspondence, trade marketing, client entertainment/events Managed local Triple M Football (AFL) sponsorships, worth up to $700,000 to the business, including proposals, sponsorship delivery, client management, client hospitality and budgets. Triple M (Austereo Adelaide) October 2005 — May 2006 Client Promotions Manager Created promotional and marketing campaigns for clients both pro-actively and in response to specific client briefs. Collaborated with Triple M’s Promotions and Programming teams to create opportunities for client integration and sponsorship in order to raise non-traditional revenue whilst maintaining the Triple M brand. Supervised all sales sponsorships of Triple M programming, including Triple M Football (AFL) sponsorships, as well as other sponsored station benchmarks (eg: show sponsorship, traffic reports, countdowns and competitions). Organised Triple M’s client entertainment and corporate hospitality. SAFM (Austereo Adelaide) May 2005 — October 2005 SAFM Promotions Manager Devised and executed a wide range of promotional and marketing tactics for SAFM in line with Programming goals and objectives. These promotions included major station promotions, station events, cross promotions, concert presents deals, and "stunts". Event management including liaising with clients & stakeholders, staff management, site checks, on-air talent management, legals and budgets. Worked with SAFM’s programming team to produce compelling and interactive station marketing and promotional tactics in line with the station’s branding. Supervised the SAFM Promotions team of 10. QUALIFICATIONS 2006 “The Marketing Pro” course Sarah Chin 2 Designed for exclusively for Austereo by the Center of Sales Strategy (Tampa, FL.) EDUCATION Bachelor of Arts 1999 — 2002 (Communications Studies) University of Newcastle Winner of the Newcastle University Kelver Hartley Prize, a 6-month Scholarship in France during which I completed a full DELF diploma. Spent 3 years representing student needs and rights with the Newcastle University Student Association (NUSA). Elected General Secretary for 2 consecutive years. Activities included student advocacy and representation on the University Union board and the running of cultural events to benefit students. Higher School Certificate 1997 Kotara High School (NSW) INTERESTS Music French Calligraphy Food/Cooking Reading Travel REFERENCES References available upon request. Sarah Chin 3.