SUPPLY and DEMAND of CREATIVE ARTS in REGIONAL VICTORIA, AUSTRALIA TRISTAN ANDREW MASTERS BA Eurp.Stds
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View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by RMIT Research Repository SUPPLY AND DEMAND OF CREATIVE ARTS IN REGIONAL VICTORIA, AUSTRALIA TRISTAN ANDREW MASTERS B.A. Eurp.Stds (Hons) School of Economics, Finance and Marketing March, 2007 A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy from the Royal Melbourne Institute of Technology. Certification: (a) Except where due acknowledgment has been made, the work is that of the candidate alone (b) The work has not been submitted previously, in whole or in part, to qualify for any other academic award (c) The content of the thesis is the result of work which has been carried out since the official commencement data of the approved research program Signed: _________________________________ Tristan Andrew Masters March 1st, 2007 Acknowledgments: I wish to acknowledge a number of people, without whom this research would have been a considerably more daunting prospect. I would especially like to thank Professor Robert Brooks and Associate Professor Roslyn Russell, for their unceasing efforts, tremendous support and constant geniality throughout the past three years. I would also like to thank Ms. Judy Morton for her ongoing support and expert advice on behalf of Arts Victoria - and the Australian Research Council, without whom this project would not have come to fruition. I would also like to particularly thank Sha Robertson for her constant love and encouragement, and recognise the valuable assistance I received from Professor Tim Fry, Sandra Mihajilo, Aruna Nair, Prue Lamont, Warren Staples, Andy Miller, Stuart Koop, Debra Jefferies, Lindy Bartholomew, Rob Robson, Eva Grunden, Andrea Court, Joan Kinnon, Dr. Roslyn Sayers, Michael Gangemi, Kalpana Lalji, Sandra Hart, my family in Perth, and the ‘Melbourne family’. Each of these people has helped shape this project, and I could not have come this far in the absence of such warm and generous support. ii TABLE OF CONTENTS: CHAPTER ONE - INTRODUCTION 1.1 – INTRODUCTION.............................................................................................................................5 1.2 – RESEARCH QUESTIONS, AIMS AND OUTCOMES ........................................................................6 1.3– INDUSTRY PARTNER COLLABORATION AND FUNDING ...............................................................7 1.4 - TARGET REGIONS ..........................................................................................................................8 1.5 - DEFINITIONS ..................................................................................................................................8 1.6 – OUTLINE OF THE THESIS...............................................................................................................10 1.7 – DELIMITATIONS OF SCOPE AND KEY ASSUMPTIONS................................................................11 1.8 – CONCLUSION .............................................................................................................................11 CHAPTER TWO - LITERATURE REVIEW 2.1 – INTRODUCTION...........................................................................................................................12 2.2 – CREATIVE INDUSTRIES AND THE NEW ECONOMY ....................................................................13 2.3 – THE ARTS, COMMUNITY REGENERATION AND ECONOMIC SUSTAINABILITY.........................14 2.4 – THE ARTS IN REGIONAL ECONOMIC REGENERATION .............................................................15 2.5 - SUPPLY OF CREATIVE ARTS.........................................................................................................16 2.6 - DEMAND FOR THE ARTS..............................................................................................................25 2.7 - EVENTS AND FESTIVALS ..............................................................................................................32 2.8 – CONCLUSION .............................................................................................................................38 iii CHAPTER THREE - METHODOLOGY 3.1 – INTRODUCTION...........................................................................................................................40 3.2 – RESEARCH DESIGN .....................................................................................................................40 3.3 – DATA COLLECTION AND ANALYSIS ..........................................................................................43 3.4 - ETHICAL CONSIDERATIONS........................................................................................................53 3.5 – CONCLUSION .............................................................................................................................54 CHAPTER FOUR - BACKGROUND 4.1 – INTRODUCTION...........................................................................................................................56 4.2 – THE ARTS INDUSTRY IN AUSTRALIA.............................................................................................56 4.3 - AUSTRALIAN CULTURAL FUNDING .............................................................................................57 4.4 – A SNAPSHOT OF THE VICTORIAN ARTS INDUSTRY....................................................................60 4.5 – A SNAPSHOT OF THE REGIONAL VICTORIAN ARTS INDUSTRY.................................................60 4.6 – ARTS DEMAND STATISTICS..........................................................................................................62 4.7 – FESTIVAL ATTENDANCE ..............................................................................................................63 4.8 - PROFILES OF SELECTED TARGET COMMUNITIES........................................................................63 4.9 – OUTLINE OF TARGET FESTIVALS..................................................................................................67 4.10 - CONCLUSION............................................................................................................................67 CHAPTER FIVE - SUPPLY OF CREATIVE ARTS IN REGIONAL VICTORIA 5.1 - INTRODUCTION ...........................................................................................................................69 5.2 – SNAPSHOT OF REGIONAL ARTS WORKERS ...............................................................................70 5.3 - COMMUNITY FOCUS GROUPS ...................................................................................................72 iv 5.4 - CURRENT OPERATIONAL ENVIRONMENT...................................................................................72 5.5 - COMMUNITY ATTITUDES TOWARDS THE ARTS ...........................................................................81 5.6– SOCIAL AND DEMOGRAPHIC CHARACTERISTICS AFFECTING SUPPLY...................................86 5.7 – COMMUNITY STRATEGIES FOR GROWTH IN SUPPLY ................................................................88 5.8 - COMMUNITY DEVELOPMENT FRAMEWORK ............................................................................103 5.9 – CHARACTERISTICS OF REGIONAL ARTS SMALL AND MICRO-BUSINESSES...........................104 5.10 – STRATEGIES FOR BUSINESS GROWTH.....................................................................................111 5.11 - BEST-PRACTICE RECOMMENDATIONS ..................................................................................120 5.12 - CONCLUSION..........................................................................................................................123 CHAPTER SIX - DEMAND FOR CREATIVE ARTS IN REGIONAL VICTORIA 6.1 - INTRODUCTION .........................................................................................................................125 6.2 - COMPARISON OF DEMOGRAPHIC CHARACTERISTICS .........................................................126 6.3 - DATA ANALYSIS AND RESULTS .................................................................................................138 6.4- MULTIVARIATE DEMAND MODEL – ORDERED PROBIT..............................................................167 6.5 - CONCLUSION............................................................................................................................186 CHAPTER SEVEN REGIONAL VICTORIAN ARTS FESTIVALS 7.1 – INTRODUCTION.........................................................................................................................188 7.2 – DATA ANALYSIS AND RESULTS .................................................................................................189 7.3 - REGRESSION ANALYSIS ............................................................................................................219 7.4 - CONCLUSION............................................................................................................................233 v CHAPTER EIGHT - CONCLUSION 8.1 – INTRODUCTION.........................................................................................................................235 8.2 – SUPPLY CONCLUSIONS ............................................................................................................235 8.3 – DEMAND CONCLUSIONS.........................................................................................................236 8.4 – FESTIVALS CONCLUSIONS........................................................................................................237