AGENDA
hybris sales cycle
hybris competitive differentiators in the market
hybris sales success story
Overview of hybris pricing AGENDA
hybris sales cycle
hybris competitive differentiators in the market
hybris sales success story
Overview of hybris pricing HOW TO REACH OUT TO HYBRIS
The key principles are as follows: SAP will discover/create leads, but hybris will qualify those leads and drive the opportunities. SAP AE will support the hybris sales throughout the process. This qualification is required for hybris to manage volume, based on their current size and scale. hybris is providing a deal desk for SAP across all regions. Leverage this deal desk to pass leads to hybris, request support from hybris and/or ask any questions related to hybris solutions or company:
. EMEA Email: [email protected] Phone: +49 (0) 89 558 930 700 . MEE Email: [email protected] Phone: +49 (0) 89 558 930 700 . NA Email: [email protected] Phone: +1 888 342 9457 . LATAM Email: [email protected] Phone: +1 888 342 9457 . APAC Email: [email protected]
Main Qualification Criteria (BANT)
BUDGET: Describe how / if / when budget has been, or will be, identified and approved for this project?
AUTHORITY: Include at least one Prospect C-level or Line-of- Business Executive
NEED: Describe the customer’s business problem and the key benefits of the proposed solution using hybris
TIMEFRAME: What is the timeline of key decision milestones, and what decision criteria will be used?
MUST ANSWER QUESTIONS FOR LEAD ACCEPTANCE
BUDGET AUTHORITY NEED TIME • Higher than 300-500K •Identify Decision Maker •Describe Project • Project start in 1-3 for B2B/B2C Months • < 300K = No Lead •Identify Project Leader •Future Needs • Later = No • OnDemand > 200K •Expectation Acceptance
ANNUAL REVENUE • > 150M / year • > 10M ONLINE
STEP BY STEP QUALIFICATION Additional Qualification criteria
Business: . Overview of prospect’s business . Business pain/need or Project . Main Business Driver . Competitive Install (e-commerce, Plattform, PCM, WCMS, Catalogue, SocialMedia, Shops) . Future plan‘s
Additional Qualification criteria
Authority: . Project leader (Who will be involved) Need: . Annual revenue – preferably online revenue if applicable . Compelling events . Competition – Why hybris? . Do they have an eCommerce platform (catalogue, shops, Social Media) . What is the customer using now? . Who are the involved competitors? . Preferred partner if any . SKUs, conversation rate, web traffic, AOV…..etc.
Additional Qualification criteria
Time: . Project Start/End . Is there a project schedule?
CUSTOMER OBJECTIVES
INCREASE SALES COMPETITIVE COMPLETE CUSTOMER DIFFERENTIATION EXPERIENCE
IMPROVE CUSTOMER IMPROVE CONVERSION CUSTOMER CHOICE AND LOYALTY RATES CONSISTENT EXPERIENCE OTHER QUESTIONS TO ASK
. Do you currently have a cross-channel strategy in place or are you in the process of formulating this strategy? . What are the initiatives your company is focused on in terms of managing and improving the customer experience across all channels? . How consistent is your information across your channels . Are you considering expanding outside your core geographies? . How do you currently manage product information and content? . Do you have a cross-channel organizational governance model in place with an executive heading this up or is it evolving? . How do you currently manage product data across multiple channels? . What are your plans to enhance customer experience? . Is your system able to achieve a dynamic and consistent customer interactions across various channels?
NEXT STEPS
. Follow field guidelines . Download Qualification Questionnaire Excel File . SEND QUALIFIED LEADS AND INFO TO DEAL DESK . (see field guidelines) . Set up AE Meeting/Webex: where the prospect meet with the hybris AE . Get two potential dates HOW TO REACH OUT TO HYBRIS
The key principles are as follows: SAP will discover/create leads, but hybris will qualify those leads and drive the opportunities. SAP AE will support the hybris sales throughout the process. This qualification is required for hybris to manage volume, based on their current size and scale. hybris is providing a deal desk for SAP across all regions. Leverage this deal desk to pass leads to hybris, request support from hybris and/or ask any questions related to hybris solutions or company:
. EMEA Email: [email protected] Phone: +49 (0) 89 558 930 700 . MEE Email: [email protected] Phone: +49 (0) 89 558 930 700 . NA Email: [email protected] Phone: +1 888 342 9457 . LATAM Email: [email protected] Phone: +1 888 342 9457 . APAC Email: [email protected] HOW TO REACH OUT TO HYBRIS
Once you have identified a potential lead, use the email template to submit your lead, or call the hybris deal desk, making sure you have the core information available. The hybris deal desk will further qualify the lead with you and with your customer and then confirm the lead. The hybris deal desk will keep you updated on the lead status. At a later stage you will be able to follow these leads directly in SAP CRM. Please refer to the hybris Business Development Qualification Guide for more information on the hybris lead qualification and management process.
AGENDA
hybris sales cycle
hybris competitive differentiators in the market
hybris sales success story
Overview of hybris pricing
Forrester B2B Wave Gartner Magic Quadrant September 2013 May 2013
TECHNOLOGY / PCM, Search and Time-2-market PRICE / ROADMAP ARCHITECTURE WCMS MAINTENANCE & SAP & HYBRIS SUPPORT
ROADMAP AGILITY TECHNOLOGY / PCM & OMS PARTNER SAP & HYBRIS (POC, RFI,…) ARCHITECTURE ECOSYSTEM
Roadmap TCO - 5 Years TECHNOLOGY / Scalability PCM, OMS, B2B ARCHITECTURE
TECHNOLOGY / Price - TCO ROADMAP Scalability PCM, OMS, B2B ARCHITECTURE EBAY AGENDA
hybris sales cycle
hybris competitive differentiators in the market
hybris sales success story
Overview of hybris pricing GRAINGER ...
MAKES INTERNATIONAL B2B DISTRIBUTION EASIER
A FORTUNE 500 COMPANY DISTRIBUTES MORE THAN 900.000 FACILITIES MAINTENANCE & OTHER PRODUCTS IN USA, CANADA, ASIA: GRAINGER.COM GRAINGER ...
Customer since: September 29th, 2010 Went Live: November 28th, 2011 Running: B2B, PCM, WCMS, Mobile site KEY FACTS ...
o 2 million customers in 157 countries, 1 million SKUs and 500,000+ orders/day on hybris o More than 7 Terabytes of pricing data o 33% of total sales from eCommerce with a 15% increase in online orders o $3.1 Billion in Online Revenue SEARCH & IPAD APP NAVIGATION
MOBILE MERCHANDISING APP
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 34 Recommendations, Reviews, Forum
RECOMMENDATIONS
FORUMS CLICK TO CALL RATINGS AND REVIEWS
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 35 AUTO RE- ORDER
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 36 KAISER+KRAFT ... Builds B2B multi- channel commerce solution
EUROPEAN SUPPLIER OF OFFICE AND WORK-SHOP EQUIPMENT WITH 41 BRANCHES IN 24 COUNTRIES: KAISERKRAFT.DE KAISER+KRAFT ... Customer since: June 2008 Went Live: January 2009 Running: B2B2C Accelerator, WCMS, OMS, Cluster, LDAP, Payment, Promotion, Search & Navigation, Workflow & Collaboration KEY FACTS ...
Leading B2B specialists - business equipment Global Multi-Brand B2B Present in over 20 countries, 23 languages Increased online sales & visits Benefits from process simplification SOLUTION BENEFITS &ENHANCEMENTS
Uses hybris for multi-channel eCommerce Named “Retailer of the Year“ in 2008 Enables multi-language and order manage- ment support for different stores of the Reduction of process and technology complexity Takkt Group Cost reduction (processes, operation, TCO) Uses OCI, BMEcat, and xCBL for standardized data exchange Increasing revenue and ability to quickly react to the market Integrates search from Endeca Scalability, performance, flexibility and extensibility Ease of integration into back-end systems Increase in Online Sales in total and increased visits SEARCH & NAVIGATION
MULTI-FACETED PRODUCT SEARCH
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 41 PRODUCT INFORMATION
SOCIAL SHARING
MERCHANDIZING
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 42 PROMOTION
RICH MEDIA
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 43 METRO ... C&C bulks up its eCommerce offerings
LEADING INTER-NATIONAL SELF-SERVICE WHOLESALE RETAILER: METRO24.DE METRO ... Customer since: March 2011 Went Live: November 2011 Running: B2B and PCM
Metro Cash & Carry is the leading international player in self-service wholesale: customer-focused, international and innovative. The concept is oriented towards helping customers to successfully run their own businesses. KEY FACTS ...
Between 1/2-1 million SKUs Launched fully featured site in just 11 weeks in time for Christmas International Roll-out in over 16 countries Since each piece is completely customized the company launched a “Configurator” to enable the simple customization of jewellry GOALS & CHALLENGES SOLUTION Evolve its early-stage global B2B shop to hybris PCM-driven eCommerce and hybris support multiple assortments and prices WCMS Enrich master data of SA2 Worldsync Global solution with pricing based on tenants per country Roll out different stores for wine, office, and gastro Support a heterogeneous infrastructure Launch into seven countries initially MSA ... MAKES A SAFE BET WITH HYBRIS
THE GLOBAL LEADER IN HEALTH AND SAFETY PROTECTION PRODUCTS: MSANET.COM MSA ...
Customer since: June 2011 Went Live: July 2012 Running: B2C, Mobile, CSC, Order Management
Mine Safety Appliance (MSA) is the global leader in the development, manufacture and supply of sophisticated products that protect people's health and safety KEY FACTS ...
Great usage of scaling their PCM MSA launched 40 sites in 20 languages with different products per market They manage and maintain the data for their entire global product offerings from one place, thus creating a consistent brand experience across the world GOALS & CHALLENGES SOLUTION Globalization of data to provide an integrated hybris PCM and hybris WCMS view Endeca Search and Navigation Transition to a customer-focused company Personalization to effectively target visitors and customers IMPACT EXPECTED Fill gaps in the digital strategy Centralized product data Easily maintained, up-to-date platform Improved product discovery “We want to make it easier to do business with us.”
Susie Sapsara, global e-business manager for MSA BOBCAT / DOOSAN ... INTEGRATES B2C AND B2B COMMERCE
WORLD LEADER IN MANUFACTURING COMPACT EQUIPMENT: BOBCAT.COM BOBCAT / DOOSAN ... Customer since: December 2008 Went Live: January 2009 Running: B2B, B2C, PCM, SOLR, WCMS
Bobcat is known all over the world for the compact loader which was invented almost 50 years ago in North Dakota, USA. Today, nearly 1 out of 2 compact loaders worldwide bears the distinctive Bobcat cathead logo. KEY FACTS ...
Does 90% of their business online Consolidated to a single policy and ordering platform across brands while upgrading their capability and experience for end customer Integrated B2C and B2B commerce strategy B2C shop for merchandizing products. B2B shop for distributors integrated product configurator increases customer experience by allowing Build to Order GOALS & CHALLENGES SOLUTION Integrate B2C and B2B commerce strategies Develops a PCM-based site in one site Merchandises products in the B2C shop Develops B2B shop for distributors Integrates online product configuration functionality to enhance the customer experience “Keep it simple, keep it small and focused on those things that will have a tangible, very meaningful measurement in the end.”
Brian Diehl, IT Director, Innovation & Channel Technology BRIGHTPOINT- DANGAARD ... Supports 250 shops with PIM-based e-commerce
DANISH DISTRIBUTOR OF SMART PHONES AND MOBILE DEVICES ACROSS EUROPE (NOW PART OF BRIGHTPOINT): BRIGHTPOINT.COM BRIGHTPOINT- DANGAARD ... Customer since: August 2008 Went Live: 2009 Running: : B2B2C, PCM
Dangaard Telecom ist Europas größter Distributor von Mobiltelefonen, Smartphones und Originalzubehör für Mobiltelefone. Das Unternehmen ist präferierter Vertreiber für einige der weltgrößten Hersteller von Mobiltelefonen, Mobilfunk-Netzbetreiber, Dienstleister, Handelsketten und Geschäftskunden. KEY FACTS ...
In 2011, BrightPoint handled more than 112 million devices with 25,000 B2B customers, more than 100,000 retail points of sale. 1 in 3 mobile devices in the U.S. pass through BrightPoint Offers key features such as product reviews and recommendations with fully branded storefronts White Label Shops project based on concept for web shop ‘factories’ with standardized B2C/B2E solutions for wireless carriers, MVNO’s and OEM’s GOALS & CHALLENGES BENEFIT Develop a central platform for managing 250 Easily roll out new white label stores as white label shops needed with different catalogues and functionality
SOLUTION
Uses PIM-based e-commerce Publishes multi-supplier catalogues Enables complex bundling and sale of accessories “It is key that the whole Organization understands the move.”
Phil Duhs, Technical Director of eBusiness for Ingram Micro Mobility CYCLE GEAR
... CONTINUES TO RAPIDLY GROW ITS ONLINE CHANNEL
CYCLE GEAR SELLS NOTHING BUT “GOOD STUFF FOR MOTOR- BIKES”. WWW.CYCLEGEAR.COM CYCLE GEAR
... Customer since: September 2012 Went Live: March 2013 Running: B2C, WCMS, OMS, Adv. Personalization, Customer Service, Search & Nav., Managed Services, Ship from store
Cycle Gear was founded in 1974 and over the years has grown from one tiny store location in the San Francisco Bay Area to over 100 stores in 28 states. The product range is the best in the industry and features many brands and products that are exclusive to Cycle Gear. In addition to the exclusive brands we are the nation’s largest retailer of several top national motorcycle clothing brands. KEY FACTS ...
102 stores in 30 of the United States and growing at 10% per year Are the only online motorcycle gear retailer and offer Ship from Store to those customers that aren’t in an area with a store Offer custom marketing features such as “Bike Nights” and supports discounts for local motorcycle clubs or military Spell check
SEARCH & NAVIGATION Multi-facets search WCMS
Integrated digital content GOALS & CHALLENGES BENEFIT Move from first gear on line to top speed in Can be leveraged into any business model they growth need as they expand their business Develop a central platform for managing 250 Stable platform that allows superior customer white label shops support delivered to their market Consistent multichannel experience for customers driven from PCM data through to SOLUTION cross channel promotion Uses PIM-based e-commerce Improved customer service Publishes multi-supplier catalogues Provide an open and expandable technology platform that they can build on Enables complex bundling and sale of accessories “We’re fortunate enough to have a tremendous competitive advantage by being the only omni-channel retailer in our industry. With the new platform, we know our online and overall business will continue to grow significantly.”
Dave Bertram, CEO HARRY ROSEN
... HARRY ROSEN HAS GONE LIVE WITH PARTNER ECA
ONE OF THE WORLD’S BEST HIGH-END MEN’S CLOTHING SPECIALTY RETAILER: HARRYROSEN.COM HARRY ROSEN
... Customer since: June 2012 Went Live: August 2013 Running: B2C, PCM, WCMS, Mobile, OMS, BOPiS
Harry Rosen Inc. is a Canadian retail chain of 15 high-end men's clothing stores. A privately owned company, Harry Rosen accounts for a dominate percent of the Canadian market in high-end menswear. KEY FACTS ...
Privately owned luxury Canadian Menswares company with annual revenue of $300 million Online business has doubled the last year and now have over 4,000 SKU’s Doubling the size of some of their brick and mortar store to keep up with new competitors and support their new BOPiS feature SOLUTION BENEFITS / IMPACT EXPECTED
hybris B2C Commerce Increased online sales
Improved customer service capabilities via OMS on visibility into orders across channels and GOALS & CHALLENGES enabling in-store pickup Improved reporting capabilities to get full order Simplify management of orders: history in real-time Allow pick pack ship feature to ship directly from their retail stores Pick-up from store Implement an algorithm, which takes into consideration inventory levels
“We were looking for a product and a vendor that can continue to support us from a content perspective. We’re excited about it.”
Steve Jackson, CIO of Harry Rosen HUTCHISON 3G ... CALLS ON HYBRIS FOR IMPROVED ECOMMERCE
U.K.'S BIGGEST HIGH-SPEED MOBILE BROADBAND NETWORK: THREE.CO.UK HUTCHISON 3G ... Customer since: June 2011 Went Live: December 2011 Running: B2C, PCM, WCMS, Mobile
H3G is a member of the HWL group of 3G companies, which includes 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden. They have 3 million active customers in the UK and over 16 million worldwide KEY FACTS ...
Created an entertaining, engaging Telco customer experience incl. guided selling for a complex product catalog (devices, plans, accessories) Support for high transaction volumes and site traffic for 1.7 million customers with omni-channel customer service Only 6 months to implement including seamless integration with critical business systems STORIES TO TELL ...
Telco industry Scalability (1.7 million customers, high transaction volumes) Rapid deployment (6 months) Easy integration of third-party systems (i.e. content management, monitoring tools, chat software, payment gateway, warehouse management) GOALS & CHALLENGES SOLUTION Improve current Web-based eCommerce hybris B2C Commerce, hybris PCM (online), experience WCMS, Mobile Improve the integration capability of a Digital Offer monthly and “pay as you go” services Commerce solution within www.three.co.uk. Initially support the sale of products through the Deliver a better overall customer experience Web channel Drive customers to use more Internet Plans for multichannel commerce starting with services mobile (iPhone apps) KALAHARI.NET ... DEVELOPING A NEW BREED OF ONLINE CAPABILITIES
SOUTH AFRICA’S LARGEST ONLINE RETAILER: KALAHARI.NET KALAHARI.NET ...
Customer since: 2010 Went Live: September 2013 Running: B2B2C, PCM, WCMS
kalahari.net is the market leader in South African e-commerce. Established in 1999, kalahari.net is SA’s largest online retailer of millions of books, eBooks, music, DVDs, games, cameras, electronics, appliances, jewellery, flowers, hampers and more! A pioneer in the South African e-commerce industry, the company offers unequalled customer choice and service. KEY FACTS ...
Hundreds of thousands of price updates hourly Manage about 16 million SKUs with hybris B2C Commerce and PCM International expansion is coming throughout Africa, the Middle East, and Latin America GOALS & CHALLENGES SOLUTION Replace existing home-grown solution with Manage about 16 million SKUs with hybris B2C best-of-breed implementation to combat Commerce and PCM international competition Integrate Endeca for searchandising Support their international expansion throughout Africa, the Middle East, and Latin America BENEFIT
Make the first step in best-of-breed-re- platforming based on hybris & Endeca
“With hybris in place we have a foundation to build upon that will free up up our IT teams to focus on the more innovative edge of our customer offering going forward”
Michael Needham, CTO MIH E-Commerce Africa and Middle East MEDTRONIC ... Chooses leader in commerce technology
THE GLOBAL LEADER IN MEDICAL TECHNOLOGY: MEDTRONIC.COM MEDTRONIC ... Customer since: December 2012 Went Live: July 2013 Running: B2B2C Accelerator, WCMS, PCM, Mobile and OMS
Medtronic (NYSE: MDT) is the global leader in medical technology - alleviating pain, restoring health, and extending life for millions of people around the world. Founded April 29, 1949, in Minneapolis, Minnesota, USA, by Earl E. Bakken and Palmer J. Hermundslie. KEY FACTS ...
World’s largest medical tech company In over 140 countries Rollout in US, UK, CH, DE Localized in English, French, Italian and German 500.000 – 1.000.000 SKUs GOAL & CHALLENGE SOLUTION Deploy a Global Self-Service Portal (GSSP) hybris B2C Application with B2B Module, WCMS, for its B2C and B2B initiatives PCM, Advanced Personalization, Classification, SOLR Search, OCI, Order Management, and Mobile
EXPECTED IMPACT/BENEFITS
Reduce internal costs Increase operational efficiencies Increase process visibility and analytical insights Improve customer satisfaction and brand loyalty MONEYSUPER MARKET ... WILL DEVELOP A PLATFORM POWERED BY HYBRIS B2C COMMERCE
UK’S LEADING PRICE COMPARISON WEBSITE: MONEYSUPERMARKET.COM MONEYSUPER MARKET ... Customer since: June 2012 Went Live: November 2013 Running: B2C Accelerator, WCMS, Mobile and OMS
MoneySupermarket provides a free, easy to use online service that allows customers to save money on all of their household bills. They can compare a wide range of products in one place to find the one most suited to their needs. KEY FACTS ...
Financial services company that offers a wide variety of options with total annual revenue of £205 million Used the Multi-Channel Accelerator and did a complete Back Office Integration, also able to offer better Personalization, Search and Navigation, Mobile They had a 100% increase in traffic to the website after only 4 months of Go-Live SOLUTION BENEFITS / IMPACT EXPECTED
hybris B2C Commerce Higher efficiently and lower operational costs Better customer experience and service promotes retention
GOALS AND CHALLENGES Quicker to respond to customer needs
Allow all their products and brands to be consolidated on a single platform with common user experience and processes
MULBERRY ... DESIGNED FOR INTERNATIONAL LUXURY SHOPPING
A BRITISH DESIGN COMPANY SPECIA-LIZING IN AN EXTEN-SIVE LINE OF LUXURY FASHION BAGS FOR MEN AND WOMEN: MULBERRY.COM MULBERRY ...
Customer since: April 2011 Went Live: July 2013 Running: B2C, Mobile, CSC Order Management and PCM
Mulberry is a British design company specialising in an extensive line of luxury fashion bags for men and women. The Mulberry Group trades internationally, either directly through its own retail stores or through direct wholesale channels. Revenues are around the £70m mark, with fairly modest online revenues.
KEY FACTS ...
Luxury fashion brand that successfully started using hybris with Pay-as-you- grow model Is fully responsive for web, mobile and tablet Plan to expand massively internationally to capitalize on the growing following they have in the Asia-Pacific market
GOALS & CHALLENGES SOLUTION Accelerate a rich, customer centric, Hybris B2C, Mobile, CSC, Order Management experience online fit for purpose for both and PCM multichannel and cross boundary expansion
BENEFIT
Start with a “Pay as you Grow”-Model De-Spin traffic peaks Very nice mobile site
BEFORE AFTER ORDER MANAGEMENT
PCM DIGITAL CONTENTRICH MEDIA MERCHANDIZING
SOCIAL COMMERCE IPAD APP MOBILE APP “We were looking for a platform that could offer us scalability and flexibility, coupled with a strong multi-channel offer, best-in-class functionality and a clear roadmap of platform innovation.”
Charlotte O’Sullivan, Head of Online at Mulberry NESPRESSO ... Reenergizes its global online experience
PIONEER IN HIGH-QUALITY PORTIONED COFFEE WITH CHF 2.77 BILLION IN WORLDWIDE SALES: NESPRESSO.COM, NESCLUB.NESPRESSO.COM, NESPRESSOPRO.COM NESPRESSO ... Customer since: December 2009 Went Live: August 2010 Running: B2B2C Accelerator, WCMS, Mobile, OMS , Print, Advanced Personalization, Customer Service, Search & Navigation, Soc. Commerce, Voucher KEY FACTS ...
Run hybris Commerce platform in 41 countries $2.8 Billion annual Revenue 20 languages 200 boutiques 100,000 orders per day More than 8 million Customers and Club Members GOALS & CHALLENGES SOLUTION
Solution tracks individual customer needs Deploys Commerce Accelerator, WCMS, with behavioral targeting Mobile, OMS , Print, Advanced Personalization, Customer Service, Search & Enhances customer experience Navigation, Soc. Commerce, Voucher Deploys one central platform to manage B2B and B2C omni-channel commerce and global brand presentation BENEFITS & ENHANCEMENTS Manages order volumes of more than 100,000 orders per day Integrates tightly with existing back-end Quality innovation systems (CRM, Logistics) Service excellence Selective expansion Complex delivery options (France)
“In 2011 and beyond, we expect to maintain its leadership and double-digit organic growth. We will continue to give people more and more reasons to join the brand. Our B2B business is also a new strategic pillar. The strength of the brand with consumers will provide a strong push for our B2B offer.”
Richard Girardot, CEO (2007-2013) THE ENTERTAINER ... DOESN’T PLAY AROUND WHEN IT COMES TO COMMERCE GROWTH
UK’S LARGEST INDEPENDENT TOY RETAILER AND A SUCCESSFUL ONLINE BRAND: THETOYSHOP.COM THE ENTERTAINER ... Customer since: September 2011 Went Live: May 2012 Running: B2C Accelerator, PCM, WCMS, Mobile, OMS, BOPiS, Customer Service, Social Commerce, Voucher
The Entertainer is the UK’s largest independent toy retailer with 58 stores across England and Wales plus a successful online brand in thetoyshop.com. The Entertainer was established 30 years ago and is still run by its owner and founder Gary Grant. The brand has a heritage of being the local specialist with a national presence, built on a reputation for excellent customer service and choice. KEY FACTS ...
Upgraded to become truly omni- channel and further enhanced the brand’s reputation for exceptional customer service, including new features for Click and Collect and 90 minute home delivery services Increased overall online sales by 32% Increased Mobile visits by 155% and social conversions by 7.7% BOPiS, 90 MIN DELIVERY, OMS
SOCIAL COMMERCE SEARCH & NAVIGATION
AUTO-REORDER GOALS & CHALLENGES Deploy a fully scalable solution for multichannel commerce Support the growing and diverse needs of the business Support expected growth across all channels, including 25 new stores and additional European online merchants planned in the next two years Facilitate a variety of customer fulfillment options SOLUTION IMPACT EXPECTED
Pay-as-you-Grow model for hybris B2C Replace current direct infrastructure with a fully Accelerator integrated solution that can deliver greater flexibility hybris WCMS with Order Management, Mobile, Promotions, Advanced Improve controls Personalization and Customer Service Modules Increase the efficiency of supporting all potential channels “The customization options and extensibility of the hybris platform were major contributing factors in enabling us to develop our order fulfillment services that really set us apart, specifically the 30-minute Click and Collect and 90-minute Delivery services.”
Duncan Grant, Multichannel Director Nespresso H&M Zooplus Freitag Future Group Future Group Overview
Hypermarket & Home Lifestyle fashion Integrated food & FMCG Retailing Lidl Hilti AGENDA
hybris sales cycle
hybris competitive differentiators in the market
hybris sales success story
Overview of hybris pricing .
.
B2C SAP hybris Core Software Business to Business (B2B) SAP hybris Core Software Business to Business (B2B) SAP hybris Core Software Business to Consumer (B2C) SAP hybris Core Software Business to Consumer (B2C) SAP hybris Core Software Product Content Management (PCM) Additional SAP hybris Software Modules
.
.
.
. hybris Server Deployment Guidelines
. . .
.
.
. .
. Web Channel to SAP hybris Conversion Guidelines
.
.
. Software Extension Programs . is NOT VALID there is a conversion program in place.
.
.
.
. . . . . Contacts SAP Field Regional Lead, SAP hybris Deal Desk & Global Field Pricing
•
• AGENDA
hybris sales cycle
hybris competitive differentiators in the market
hybris sales success story
Overview of hybris pricing