ecommerceDB Country Reports eCommerce in the United Kingdom 2020
With data on the top 500 stores December 2020 ecommerceDB Country Report Report overview
The ecommerceDB Country Report ”eCommerce in the UK 2020” provides a comprehensive overview of the state of the UK eCommerce market regarding consumers, markets, and its top 500 online stores in 2019. In addition, it also reflects the strong surge in growth eCommerce has experienced this year due to the COVID-19 pandemic. The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey. It depicts significant data about Stefanie Eden Anna-Lena Hoyer the impact of the COVID-19 pandemic on the eCommerce Director ecommerceDB Team Lead ecommerceDB Reports landscape, offering data on changes in consumer behavior and adjustments to revenue forecasts
online shoppers in the UK, providing detailed insights about their shopping interests, attitudes, and shopping patterns
the UK eCommerce market, including revenue developments and forecasts, insights into market David Niemeier Lukas Peters concentration, and extensive KPI analyses Junior Analyst Junior Analyst
the competitive landscape in the UK eCommerce market We hope our report proves to be useful and informative for you. with key facts about the top players, category analyses, and a full list of the UK top 500 stores
2 Content
01 Introduction 04 The UK eCommerce market ▪ Facts about UK eCommerce ▪ Market size ▪ Country snapshot: the UK ▪ Market structure ▪ KPI analysis
02 COVID-19 impact on eCommerce 05 UK stores: top 500 analysis ▪ Shopping behavior shifts ▪ UK top stores ▪ Market impact ▪ Category insights ▪ Case studies ▪ Top 500 ranking
03 Consumers in the UK 06 Appendix ▪ Online shopper characteristics ▪ Online behavior ▪ Online shopping
3 Introduction This chapter summarizes the key findings of this report and provides general information about the country.
▪ Facts about UK eCommerce ▪ Country snapshot: the UK
4 Facts about UK eCommerce: key findings
57 million 84% 61% Consumers eCommerce users in eCommerce research on the internet 2020 penetration before a purchase
US$82bn 7% Fashion Market
Net sales in UK CAGR Biggest category based eCommerce in 2019 UK net sales on UK net sales 2019-2024
27%
Stores Top 5 UK online stores by net Market share of the top sales 5 stores in total UK eCommerce
5 Sources: Statista Digital Market Outlook 2020, Statista Global Consumer Survey 2020, ecommerceDB.com as of November 2020 Country snapshot: The United Kingdom
Key facts 2020: The United Kingdom
Capital London Population 67.5m Population, aged 15–64 years 43.1m Households 29.0m Urban population share 83% Total current GDP1 US$2,830.8bn Current GDP1 per capita US$42,277 Consumer spending1 per capita US$26,160 Internet penetration 91% Smartphone penetration 86.8% Broadband subscriptions2 40.2 Average connection speed 21.3 Mbits/s
Social media penetration 70.9%
1: Current prices 2: Per 100 people 6 Sources: Statista, 2020, based on the IMF, World Bank, UN, Eurostat, national statistical offices, and the ITU COVID-19 impact on eCommerce This chapter shows the influence of COVID-19 on global online traffic and the change in shopping behavior. It outlines the developments of sales and growth rates in eCommerce in times of the pandemic and illustrates them with interesting examples based on selected companies.
▪ Shopping behavior shifts ▪ Market impact ▪ Case studies
7 Consumer online interests shifted during COVID-19 and pushed web traffic to supermarkets Shopping behavior shifts: traffic shifts
COVID-19 impact on global online traffic: November 20201 March 20202
Supermarkets 35% +161%
Sports equipment 24% -15%
Retail tech 7% +15%
Cosmetics 4% -20%
Telecom 2% +32
Banks/insurance 2% -3%
Home furnishings/DIY -3% -21%
Luxury items -3% -32%
Jewelry & watches -8% -34%
Fashion -10% -27%
Media -13% +80%
Tourism -44% -57%
1: Worldwide; week ending November 13, 2020 compared to reference (Jan 6 to Feb 16); 1,400 sites; 4.8b sessions, and 7 billion visits across the world 2: Worldwide; week ending March 16, 2020 compared to reference (Jan 6 to Feb 16); 1,400 sites; 4.8b sessions, and 7 billion visits across the world 8 Sources: ContentSquare as of November 9, 2020, Statista Shopping behavior has shifted from offline to online purchases with similar patterns in different countries Shopping behavior shifts: online purchase shifts
Online instead of offline purchases related to the COVID-19 pandemic
United States United Kingdom Germany China1 I have shifted to online purchases 64% 56% 52% 92%
Restaurant delivery/takeout 27% 14% 13% 36% Food and drink delivery 26% 25% 9% 49% Hygiene products 25% 17% 12% 64% Household cleaning products2 22% 14% 8% 55% Health products (e.g., medicine) 18% 11% 13% 28% Clothing 15% 12% 20% 32% Books 11% 11% 13% 23% Games 11% 9% 10% 20% Hobby supplies 11% 9% 10% 12% Videos 9% 5% 7% 24% Music 7% 6% 7% 17% Cons. electr., househ. appl., furniture 7% 6% 8% 22% Financial products and services 4% 3% 3% 20% Magazines & newspapers 3% 5% 5% 9%
1: Survey period March 23, 2020 - May 3, 2020; 2: e.g., hand sanitizer, toilet paper "Have you deliberately purchased any of these products or services online instead of offline because of the COVID-19 / Corona pandemic?"; multi-pick; Base: n=19,259, all respondents 9 Sources: Statista Survey "COVID-19 Barometer 2020"; Survey period March 23, 2020 - May 10, 2020 Consumers compensated for in-store purchases with online shopping activity to a different degree Shopping behavior shifts: offline to online purchases
Use of eCommerce to purchase products that were formerly purchased in physical stores: March 15 2020 I rarely or never do this activity Less frequently No change More frequently
9% 7% 6% 13% 14% 23% 20% 27% 28% 35% 32% 21% 25% 25% 12% 35% 19% 5% 12% 6% 6% 14% 7% 14% 19% 10% 15% 44% 40% 57% 42% 49% 51% 38% 45% 38% 57% 55% 50%
31% 27% 23% 18% 18% 18% 16% 16% 12%
Vietnam India China Italy Russia U.S. Australia Japan UK Canada France Germany
“What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?”, item “using e-commerce to purchase products you would normally buy in-store” Base: n= 10,000 respondents from 16 to 74 years from March 12 to 14, 2020 10 Sources: Ipsos Global eCommerce revenues will see an additional growth of 10% in 2020 due to COVID-19 Market impact: global eCommerce revenues
Global1 eCommerce revenue forecast in billion US$
Pre-Covid-19 Post-Covid-19 2,724
+10% 243
2,438
+10% 216 +12%
+15% 1,939 2,481
2,222
2019 2020 2021
1: Global refers to the 150 countries covered in the Statista Market Outlooks (representative of 98% of worldwide GDP) 11 Sources: Statista Digital Market Outlook as of November 2020 Food & Personal Care is expected to profit the most from COVID-19 in the United Kingdom Market impact: UK eCommerce revenues by category
UK eCommerce revenue forecast 2020 in US$bn Additional growth in 2020 due to COVID-19 in %
Fashion Electronics & Media Toys, Hobby & DIY Furniture & Appliances Food & Personal Care
+9.2%
97.0 8.1 88.9
32.5 30.1 7.0
16.4 15.3 8.4
17.7 16.3 7.6 14.6 13.5
15.9 13.6 16.5
Pre-COVID-19 Post-COVID-19
Note: COVID-19 impact on eCommerce revenue is constantly followed and will be updated regularly; thus, forecast subject to change as conditions are changing rapidly 12 Sources: Statista Digital Market Outlook as of 2020 COVID-19 led to the strong expansion of personnel and delivery capacities of many eCommerce players Case studies: Amazon, Walmart, and Tesco
Retailers hiring new employees during COVID-19 crisis Tescos‘s weekly slots for grocery home shopping
1,300,000
175,000 > 100%
600,000
150,000
Pre COVID-19 Post COVID-19
▪ Since March, Amazon has hired 175,000 additional people in its ▪ Tesco, the UK’s largest online grocery store, doubled its weekly slots fulfillment and delivery network in response to increased customer for grocery home shopping during the COVID-19 crisis demand and to assist existing employees ▪ Sales in its online channel increased by +48.5% (13 weeks ending May ▪ In April, the retail giant Walmart announced that it succeeded in hiring 30, 2020) in the UK. In May alone, Tesco's online sales surged by more 150,000 additional workers more than six weeks ahead of schedule. than 90% On April 17, 2020, Walmart announced it would hire another 50,000 workers to provide additional staffing in key areas ▪ Orders per van increased by 21% in H1 2020 to improve productivity
13 Sources: Company information Zooplus and Westwing grew significantly due to COVID-19 and adjusted their financial reports Case studies: Zooplus and Westwing
Zooplus sales growth forecast 20201 in million € Group revenue of Westwing in million €
2019 2020
~285 91% ~240 66% ~225 111 19% 99 At least 180 7% 25% 58 59
Forecast as of Adjusted forecast Adjusted forecast Adjusted forecast Q2 Q3 March 2020 May 7, 2020 July 14, 2020 October 15, 2020 ▪ Zooplus adjusted its 2020 financial report for the third time in a row as ▪ Westwing experienced strong sales growth of 91% in Q2 figures and a result of COVID-19-driven sales 68% in Q3 figures as a result of the COVID-19 pandemic ▪ In total, Zooplus currently expects a surplus €285m in sales compared ▪ In its Q2 and Q3 results, Westwing reported elevated growth across all to FY 2019, resulting in total sales of around € 1.8bn in 2020 customer cohorts and across all countries
▪ Zooplus revised its 2020 sales growth forecast in March by €45m in ▪ Westwing updated its report for FY 2020 in November 2020 and both May and October and increased its forecast by €15m in July expects 55-65% revenue growth compared to FY 2019
1: Compared to FY2019 14 Sources: Company information COVID-19 helped Carrefour and JD.com to attract more customers and expand their shopping events Case studies: Carrrefour and JD.com
Carrefour's increase in new customers in H1 2020 GMV of JD.com during Shopping Festival in billion RMB
+33%
850,000 269
350,000 202
500,000
New customers New customers New customers 2019 2020 in France excluding France worldwide ▪ Carrefour attracted 850,000 new customers worldwide, of which more ▪ JD.com broke new records this year during its shopping festival (from than 500,000 were in France (H1 2020) June 1st to June 18th) amid the COVID-19 pandemic ▪ Distribution capacities were increased by accelerating network of ▪ The total GMV of JD.com during its shopping festival grew 33% YOY, an drives and pedestrian drives (+20% in H1) acceleration of growth compared to last year’s festival
▪ Strong growth of more than +100% in food eCommerce seen in Q2 ▪ Some sectors, such as JD Supermarket, grew by 500% YOY, boosted (+70% in H1) by the growth in online grocery sales during the pandemic
15 Sources: Company information Consumers in the UK This chapter describes the specifics of online shoppers in the UK and provides detailed insights about their shopping interests, attitudes, and shopping patterns. It includes comparisons with the U.S., the second biggest eCommerce market worldwide.
▪ Online shopper characteristics ▪ Online behavior ▪ Online shopping
16 The online shopper in the UK Key findings
Criteria Assessment of the online shopper in the UK
▪ The number of eCommerce users is expected to grow by 7% to 61 million users in the UK by 2024 Customer potential ▪ 84% of the population in the UK shops online
▪ Online shoppers in the UK are most price-oriented about Clothing Attention to low- priced products ▪ In the category Shoes, the difference between the UK and the U.S. is the largest: In the UK, 33% of online shoppers, compared to 45% in the U.S., pay attention to low-priced products
▪ Online shoppers in the UK pay most attention to luxury products in the category Smartphone Attention to luxury/ premium products ▪ The relevance of premium products for online shoppers in the UK and the U.S. is comparable across most of the categories
▪ Smartphones are the most frequently used devices for online shopping in the UK Share of mobile shopping ▪ In the U.S., smartphones are the most used devices as well
▪ In the UK, Clothing has the highest return rates
Return rates ▪ Return behavior patterns are similar across most of the categories in the United Kingdom and in the U.S.
17 The number of eCommerce users is expected to grow by 7% to 61 million users in the UK by 2024 Online shopper characteristics: user development
Number of eCommerce users in selected countries in millions
2020 2024 25%
1,158
926 9%
278 256
11% 9% 7% 97 108 62 68 57 61
18 Sources: Statista Digital Market Outlook 2020 33% of online shoppers in the UK have a high household income Online shopper characteristics: demographics
Gender Income
Male Female UK U.S. Low Middle High
33% 34% 33%
32% 33% 35%
49% 49% Age U.S. 51% 51% UK U.S. 25% 23% 23% 22% 22% 20% 18% 16% 16% 14%
UK 18 -24 years 25-34 years 35-44 years 45-54 years 55-64 years
“What is your gender?“; Single Pick; “How old are you?“; Single Pick; “About how high is the annual gross income that your total household disposes of, before tax and contributions?”; Single Pick; Base: n=2,030 online shoppers in the UK; n=4,012 online shoppers in the U.S. (split sample) 19 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 eCommerce 84% of the population in the UK shops of theUKshops in online the population 84% Online behavior: eCommerceOnlinebehavior: penetration 20 UK 84% 91%
Sources: Sources: consumers whoShare of1: have purchased atleast one product online in the past in the 12monthstotal population the of res Norway 81% 95% U.S. 77% 86% Japan 77% 92% Statista Digital Market Outlook
Sweden 77% 90% 1 andinternetpenetration rate 2020 in Netherlands 76% 94% Germany 74% 87% Saudi Arabia 73% 88% South Korea 72% 96% Australia 72% 80% France 71% 78%
2020 Finland 69% 86% Switzerland 69% 89% Canada 69% 87% Austria 69% 85%
Denmark 69% 88% penetration eCommerce Ireland 68% 79% Belgium 65% 82% New Zealand 64% 90% China 64% 65% Spain 60% 82% Chile 59% 84% Italy 55% 72% Argentina 55% 72% 1 Croatia 55% 77% Czechia 54% 81% Internet penetration penetration Internet Poland 53% 77% Slovenia 51% 78% Indonesia 50% 73% Hungary 50% 77% Greece 50% 74% Portugal 50% 74% Brazil 49% 67% pec Lithuania 49% 77% tive country Slovakia 48% 79% Thailand 48% 76% Serbia 48% 76% Vietnam 47% 76% Turkey 44% 71% Romania 43% 70% Colombia 43% 70% Russia 43% 76% Malaysia 40% 94% India 40% 50% Ukraine 40% 65% Mexico 39% 63% South Africa 37% 56% The top 3 interests of online shoppers in the UK are Clothing, Food & Drinks, and Shoes Online behavior: interest in product categories
Top 10 interests1 UK Gender Age U.S. All respondents Male Female 18–24y|25–34|35–44y|45–54y|55–64y All respondents
Clothing 77% 43% 57% 15% 25% 23% 22% 16% 76%
Food & Drinks 77% 46% 54% 13% 24% 22% 22% 18% 73%
Shoes 68% 43% 57% 15% 25% 22% 21% 16% 72%
Books, Movies, Music & Games 67% 49% 51% 13% 23% 23% 24% 17% 60%
Consumer Electronics 60% 58% 42% 16% 25% 23% 22% 15% 61%
Household Appliances 47% 45% 55% 10% 25% 23% 24% 18% 40%
Travels 47% 47% 53% 10% 23% 22% 24% 20% 41%
Cosmetics & Body Care 44% 22% 78% 15% 26% 24% 22% 14% 44%
DIY, Garden & Pet Products 43% 43% 57% 8% 20% 23% 28% 21% 41%
Furniture & Household Goods 43% 36% 64% 10% 25% 24% 24% 16% 41%
1: Among online shoppers in the UK “Which of these products and services are you interested in?“; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. (split sample) 21 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 Online shoppers in the UK are most price-oriented about Clothing… Online behavior: importance of product prices
Share of online shoppers who pay attention to low-priced products
54% UK U.S.
46% 45% 41% 41% 36% 36% 33% 33% 32% 30% 30% 29% 28% 28% 28% 27% 27% 27% 27% 26% 26% 25% 24% 24% 22%
Clothing Food & Shoes Deter- Alcoholic Smart- DIY, House- Stationery PC/ Cosmetics TV & HiFi Furniture Drinks gents & Drinks phone Garden hold & Hobby Laptop & Body & House- Cleaning & Pet Appliances Supplies Care hold Products Products Goods Reading support: In the category Clothing, 46% of online shoppers in the UK pay attention to low-priced products. This share is higher in comparison with the U.S., where 54% of online shoppers pay attention to low-priced products.
„For which of these products is a low price of particular importance to you?“; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. (split sample) 22 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 …and pay most attention to luxury products in the category Smartphone Online behavior: importance of product prices
Share of online shoppers who pay attention to luxury/premium products
UK U.S. 39% 38%
33% 33% 32% 29% 28% 25% 24% 25%
20% 20% 18% 18% 17% 17% 16% 17% 16% 15% 16% 13% 13% 14% 10% 10%
Smart- Clothing Shoes PC/ TV & HiFi Bags & Cosmetics Alcoholic Food & House- Cars, Furniture Sports & phone Laptop Acces- & Body Drinks Drinks hold Motor- & House- Outdoor sories Care Appliances cycles, hold Products Bicycles Goods Reading support: In the category Smartphone, 39% of online shoppers in the UK pay attention to premium products. This share is higher in comparison with the U.S., where 38% of online shoppers pay attention to luxury products.
„In which of these product categories do you also buy premium or luxury items?“; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. (split sample) 23 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 51% of online shoppers in the UK would like to order an item online and pick it up in a store Online behavior: relevance of multi-channel services
Agreement with selected statements on multi-channel services
UK U.S.
-6% 54% 51% 0% +6% -15% 46% 45% 43% 43% 40% 36% -3%
25% 26%
Ordering online and Return/replacement in the Home delivery of products Online store locator Picking up purchased picking up in the store store of items ordered online purchased in the store items in the store outside opening hours
"Which of these services in the field of shopping would you like to use?"; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. (split sample) 24 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 61% of online shoppers in the UK research online when planning a major purchase Online shopping: attitudes
Agreement with statements UK U.S.
When I plan a major purchase, I always do some research on the 61% 63% internet first
Customer reviews on the internet are very helpful 55% 58%
I prefer to use my smartphone or tablet to research on products and to 36% 37% make major new purchases
I want to see an item before I buy it 29% 37%
When I order an item, I prefer express shipping 26% 28%
I miss the shopping experience when I shop online 21% 17%
I usually manage habitual / recurrent orders directly via my smartphone 15% 16% or tablet
When I buy an item, I want to hold it in my hand the same day 15% 20%
Sometimes I deliberately order more items than I want to keep 12% 10%
"Which of these statements do you agree with?“; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. (split sample) 25 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 Consumer Electronics and Household Appliances are mainly searched for online Online shopping: customer journey
Share of consumers in the UK who primarily search for and purchase a product online in %
Share of consumers in the UK who have ordered items from these categories online in the past 12 months
Purchased online, no online research Purchased and researched online 40 Books, Movies, Music & Games Consumer Electronics 35 Clothing
30 Household Appliances 25 Shoes 20 Stationery & Hobby Supplies Bags & Accessories Furniture & Household Goods 15 Food & Drinks DIY, Garden & Pet Products Cosmetics & Body Care Purchased Purchased primarily online 10 Toys & Baby Products Drugstore & Health Products Sports & Outdoor Products 5 Neither researched nor purchased online Researched online, no online purchase 5 10 15 20 25 30 35 40 45 50 55 60 65
Searched for primarily online
“For which of these products do you mostly look for information online?”; Multi pick; "Which of these products do you mostly buy/order online?“; Multi pick; "Which of these items have you bought online in the past 12 months?“; Multi pick; Base: n= 2,092 all respondents 26 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 Clothing and Books, Movies, Music & Games are the main categories for online shopping in the UK Online shopping: purchases by category
Top 10 categories1 UK Gender Age U.S. All respondents Male Female 18–24y|25–34|35–44y|45–54y|55–64y All respondents
Clothing 62% 43% 57% 14% 23% 24% 22% 17% 58%
Books, Movies, Music & Games 46% 52% 48% 10% 22% 23% 25% 20% 41%
Shoes 43% 45% 55% 16% 23% 23% 23% 15% 44%
Consumer Electronics 39% 59% 41% 14% 26% 24% 23% 14% 34%
Food & Drinks 35% 45% 55% 12% 24% 26% 23% 15% 23%
Cosmetics & Body Care 29% 28% 72% 16% 26% 24% 20% 15% 31%
Household Appliances 25% 45% 55% 11% 22% 25% 26% 16% 17%
DIY, Garden & Pet Products 23% 48% 52% 5% 20% 23% 28% 23% 21%
Furniture & Household Goods 22% 39% 61% 9% 28% 26% 24% 14% 19%
Bags & Accessories 21% 27% 73% 22% 24% 23% 19% 12% 22%
1: For online purchases among online shoppers in the UK “Which of these items have you bought online in the past 12 months?“; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. (split sample) 27 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 Smartphones are the most frequently used devices for online shopping in the UK Online shopping: comparison of devices for online purchases
Devices used for online purchases in 2020
UK U.S.
55% 63% 29%
55% 66% 33%
Laptop Smartphone Desktop PC
35% 7% 6%
29% 8% 8%
Tablet Smart TV Smart speakers Reading support: 63% of online shoppers in the UK and 66% of online shoppers in the U.S. have used a smartphone for online purchases in the last 12 months.
"Which of the following devices have you used for online shopping in the past 12 months?“; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. 28 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 The main drivers of online shopping are home delivery and cheaper prices Online shopping: drivers of online purchases
Agreement with reasons for making purchases online Key findings UK U.S.
65% ▪ In the UK, the main reasons among consumers for shopping online Direct delivery to my home 64% are home delivery (65% of online shoppers in the UK agree), cheaper prices (62%), and convenience (57%). 62% Cheaper prices 60% ▪ In the United States, the main reasons are home delivery (64%), cheaper prices (60%), and convenience (57%) as well. 57% More convenient way of shopping 57% ▪ The least important reasons in the UK are an undisturbed shopping process (31%), more product information (39%), and possibilities to 52% compare (42%). Greater product range 50% ▪ With 57% in the UK and the U.S., an identical share of online 49% shoppers state "More convenient way of shopping" as a reason for Available round the clock 51% shopping online. ▪ There is no driver with major deviations between the UK and the U.S.. 42% More possibilities to compare 45%
39% More product information 39%
31% Undisturbed shopping process 31%
"Which of these do you consider good reasons to buy an item online?“; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. (split sample) 29 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 In the UK, Clothing has the highest return rates Online shopping: returns
Share of online shoppers who have purchased a product online and returned it afterwards
UK U.S.
59% 56%
31%
24%
12% 13%
8% 6% 6% 5% 5% 5% 4% 4% 4% 4% 5% 5% 3% 3% 3% 4% 3% 3% 3% 2% 2% 2%
Clothing Shoes Bags & Consumer Books, Food & House- Cosmetics Furniture Toys & Sports & DIY, Stationery I did not Acces- Elec- Movies, Drinks hold & Body & Baby Outdoor Garden & Hobby send sories tronics Music & Appli- Care Household Products Products & Pet Supplies anything Games ances Goods Products back
"Which of these kinds of articles have you sent back after an online order in the past 12 months?"; Multi Pick; Base: n= 2,030 online shoppers in the UK; n= 4,012 online shoppers in the U.S. 30 Sources: Statista Global Consumer Survey 2020 - Update 1 as of November 2020 The UK eCommerce market This chapter contains an in-depth analysis of the UK eCommerce market and draws international comparisons. It shows revenue developments and forecasts, insights into market concentration and sales channels, and extensive KPI analyses, e.g. payment and shipping methods.
▪ Market size ▪ Market structure ▪ KPI analysis
31 The UK eCommerce market Key findings
Criteria Assessment of the UK eCommerce market
Growth ▪ The UK eCommerce market is growing by 7% p.a. on average (2019-2024) potential ▪ In absolute numbers, the UK eCommerce market will reach US$116 billion in 2024
Market ▪ The top 5 stores account for 34% of the top 500 net sales in the UK in 2019 concentration ▪ The market volume of the top 5 UK stores has increased by 46% since 2017
▪ Electronics & Media has the highest online share among all UK categories Online share of total retail sales ▪ An international comparison of online shares shows that there is the potential for a higher online penetration in almost all UK categories
Share of online ▪ In terms of numbers, 38% of the top 500 UK stores are pure players – also 38% in terms of sales pure players ▪ In China, the share of pure players is higher in terms of numbers (62%) and in terms of sales (72%)
Cross-border share ▪ Cross-border sales constitute 4% of UK eCommerce net sales in 2019
32 The UK eCommerce market is growing by 7% p.a. on average, reaching US$116 billion in 2024 Market size: revenues development
eCommerce revenues in the UK in billion US$
1 116.4 +7% 113.8 109.7 103.9 97.0
82.4
2019 20202 20212 20222 20232 20242
1: CAGR: Compound Annual Growth Rate / average growth rate per year 2: Forecast 33 Sources: Statista Digital Market Outlook 2020 With US$28 billion, Fashion is the largest category in UK eCommerce Market size: category split
eCommerce revenues in the UK in billion US$ in 2019
27.8 Bags & 14% AccessoriesBags & Accessories Toys & Baby Household Appliances
FootwearFootwear 18% Sports & Outdoor
Hobby & Stationery Furniture & Apparel 15.3 14.5 Homeware Books, Hobby & Movies, 18% 23% Stationery 12.5 12.4 Music & Toys & Household Games 24% 28% Baby Appliances Personal Apparel 68% 49% DIY, Garden & Pets Care Sports & 27% Consumer Outdoor 77% Furniture & Electronics 72% DIY, Homeware Food & 51% Garden 31% Beverages & Pets
Fashion Electronics & Media Toys, Hobby & DIY Furniture & Food & Appliances Personal Care
Note: Due to rounding, the sum may exceed 100%. 34 Sources: Statista Digital Market Outlook 2020 With a CAGR of 13%, Food & Personal Care is the fastest growing eCommerce category in the UK Market size: category growth
YoY revenue growth forecast in % CAGR1 2020-2024 in %
Fashion Electronics & Media Toys, Hobby & DIY Furniture & Appliances Food & Personal Care
12.5 30
25
8.9 9.1 8.4 20
6.6 15
10
5
2020 2021 2022 2023 2024 Fashion Electronics Toys, Hobby Furniture & Food & & Media & DIY Appliances Personal Care
1: CAGR: Compound Annual Growth Rate / average growth rate per year 35 Sources: Statista Digital Market Outlook 2020 With US$863 billion, China was undisputedly the biggest eCommerce market in 2019 Market size: country comparison (1/2)
eCommerce revenues in billion US$ in 2019
US$0.3bn US$863bn Country out of scope ▪ In 2019, the global1 eCommerce market was worth US$1.9 trillion in revenues
▪ China remains by far the largest eCommerce market worldwide with revenues of US$863 billion in 2019 2 ▪ With revenues of US$360 billion in 2019, the U.S. constitutes the second biggest eCommerce market
▪ Next to China and the U.S., Japan (US$88bn), the United Kingdom (US$82bn), and Germany (US$74bn) also rank among the top 5 eCommerce countries in terms of revenues in 2019
1: Countries covered by the Statista Digital Market Outlook 36 Sources: Statista Digital Market Outlook 2020 China and the U.S. are the largest markets, but Turkey and Malaysia outperform them in terms of growth Market size: country comparison (2/2)
eCommerce revenues of selected markets in billion US$, CAGR1, and ARPU2
ARPU2 in 2019 in US$ 22 Ø3 US$37bn Turkey 18 Malaysia United Arab Emirates 16 Indonesia
1 14 Israel Thailand India
2024 12
– Chile Poland China 10 Brazil
8 Austria Italy Spain Japan Ø3
CAGR 2020 9% 6 Canada France Germany 4 Netherlands South Korea United States Australia United Kingdom 2 Czechia Sweden Norway
5 10 15 20 25 35 40 45 50 55 60 65 70 75 80 85 90 360 860 865
eCommerce revenues in billion US$ in 2019
1: CAGR: Compound Annual Growth Rate / average growth rate per year 2: Average revenue per user 3: Arithmetical mean of the selected countries 37 Sources: Statista Digital Market Outlook 2020 The top 5 stores account for 34% of the top 500 net sales in the UK in 2019 Market structure: net sales distribution among top stores
Distribution of net sales of the top 500 online stores in % and net sales in the UK in billion US$ in 2019
Note: Due to rounding, the sum may exceed 100% 38 Sources: Statista Digital Market Outlook 2020, ecommerceDB as of November 2020 The market volume of the top 5 UK stores has increased by 46% since 2017 Market structure: concentration development
eCommerce net sales of the top online stores in the UK in billion US$ in 2019
Top 5 Top 6 - 25 Top 26 - 100 Top 101 - 250 Top 251 - 500
+46%
26.7
23.1 22.2 20.5 19.8 18.3 18.1 15.7 13.4 11.6 10.6 9.2 7.6 6.7 6.2 5.8 5.5 5.0 3.9 4.4
2017 2018 2019 2020
Note: based on the top 500 online stores by net sales in the UK in the respective year 39 Sources: ecommerceDB as of November 2020 Electronics & Media has the highest online share among all UK categories Market structure: online shares in selected retail markets
Comparison of online shares to highest and lowest shares in 2019
Fashion Electronics & Media Furniture & Appliances Food & Personal Care
UK 26% UK 38% UK 13% UK 7%
UK 26% Norway 50% France 16% UK 7% Europe high/low Ukraine 2% Ukraine 4% Croatia 2% Ukraine 0%
China China China China Top 5 eCommerce 42% 53% 42% 8% countries1 high/low Japan 16% Japan 29% Japan 12% Japan 3%
Note: Only the categories for which data is available are displayed. 1: By revenues in 2019: China, U.S., Japan, UK, Germany 40 Sources: Statista Digital Market Outlook 2020 In terms of numbers, 38% of the top 500 UK stores are pure players – also 38% in terms of sales Market structure: sales channels
2019 share of online pure players in selected countries Key findings
By no. of stores By net sales in US$ ▪ In terms of numbers, 38% of the top 500 UK stores are online pure players, i.e., stores that sell exclusively online 62% China ▪ As far as net sales are concerned, 38% of net sales of the UK top 500 72% online stores are generated by online pure players
▪ In China, the share of pure players is higher in terms of numbers 40% (62%) and in terms of sales (72%) France 44% ▪ In the U.S., the share of pure players is lower in terms of numbers (36%) and in terms of net sales (13%) 39% Germany 41% Methodology
38% ▪ Stores are defined as pure players if they do not sell via bricks & UK mortar 38% ▪ The analysis is based on data of ecommerceDB.com for the top 500 stores for which multichannel information is available 36% U.S. ▪ Stores are allocated to the country in which their main net sales are 13% generated
Note: based on the top 500 online stores by net sales in the UK and the respective countries in 2019 for which information is available. 41 Sources: ecommerceDB as of November 2020 Cross-border sales constitute 4% of UK eCommerce net sales in 2019 Market structure: internationalization of sales
2019 share of UK cross-border net sales in % Definitions & assumptions
Domestic Cross-border ▪ Cross-border sales happen when a local buys on the website of a national store from another country
4.0% – An Austrian buys on amazon.de. This revenue is considered “cross-border“
– An Austrian buys on universal.at. This revenue is considered “domestic“
▪ A store is considered “national“ if more than 50% of its revenue is generated in this country, e.g. 100% of walmart.com‘s net sales are generated in the U.S., and thus walmart.com is considered a U.S. national store
▪ Buying on the website of an international store (no country generates more than 50% of its revenue) is not considered “cross-border”. For any international store, the revenue generated in a particular country is considered “domestic” in this country, e.g., hm.com
96.0%
Note: based on the analysis of cross-border sales considers 10,000 online stores operating in 22 countries 42 Sources: ecommerceDB as of November 2020 Cards are the payment method offered most by the top 500 UK online stores KPI analysis: payment analytics (1/2)
Share of the top 500 UK online stores with at least one payment method belonging to the following categories¹
Cards 99%
eWallets 79%
Other 2 47%
Invoice/Installment 37%
Bank transfer 13%
Cash on delivery 5%
Direct Debits 4%
1: A store can offer more than one payment method (Multi-Pick) 2: Includes gift cards Note: based on the top 500 online stores by net sales in the UK in 2019 for which payment information is available 43 Sources: ecommerceDB as of November 2020 99% of the top UK stores offer payment by Visa - closely followed by Mastercard KPI analysis: payment analytics (2/2)
Top 3 provider by payment method offered by the top 500 UK online stores
Cards eWallets
Visa 99% PayPal 77%
Mastercard 98% Apple Pay 11%
American 63% Amazon Pay 9% Express
Bank transfers/Direct debits Other1
Cash in advance 12% Giftcard 35%
Klarna Pay now 3% Installment 32%
Sofort- 1% Invoice 16% überweisung
1: Payment providers other than Cards, eWallets, Bank transfer Note: based on the top 500 online stores by net sales in the UK in 2019 for which payment information is available; a store can offer more than one payment method (Multi-Pick) 44 Sources: ecommerceDB as of November 2020 The top 3 shipping providers of the top 500 UK online stores are Click & Collect, Royal Mail, and DPD KPI analysis: shipping service provider
Share of top 500 UK online stores that work with the following selected shipping service providers¹
51%
36%
29%
22%
11% 10% 8% 8% 7%
Click & Collect Royal Mail DPD Hermes DHL UPS Yodel Parcel Force collect+
1: A store can work with more than one shipping service provider (Multi-Pick) Note: based on 80% of the top 500 online stores by net sales in the UK in 2019 for which shipping information is available and known 45 Sources: ecommerceDB as of November 2020 When it comes to social media, UK online stores mainly use Facebook and Twitter KPI analysis: social media activity (1/2)
Share of UK stores that use social media networks Activity Score¹ 2019
92% 2.3
92% 1.9
88% 3.0
1: Score from 0 to 5 based on the frequency of posted content by the account and the interaction of the social media users with the posted content. A higher score represents a greater activity of the account posting content frequently together with a higher interaction of the social media users reacting to posts in form of the number of likes, shares, and comments. Note: based on the top 500 online stores by net sales in the UK in 2019 for which social media information is available 46 Sources: ecommerceDB as of November 2020 With 99%, stores offering Fashion have the highest percentage of Instagram usage KPI analysis: social media activity (2/2)
Share of UK stores that use social media networks¹
Fashion Electronics & Media Toys, Hobby & DIY Furniture & Appliances Food & Personal Care
98% 99% 95% 96% 91% 92% 93% 92% 92% 89% 85% 83% 83% 79% 73%
1: Stores by main category Note: based on the top 500 online stores by net sales in the UK in 2019 for which social media information is available 47 Sources: ecommerceDB as of November 2020 Among the top 500 UK stores, amazon is used more than eBay for online marketplace activities KPI analysis: marketplaces
Share of UK online stores with additional amazon or eBay profile in 2020
30%
26% 24% 23% 23%
20%
Top 50 Top 100 Top 500 Top 50 Top 100 Top 500
Note: based on the top 500 online stores by net sales in the UK in 2019 for which information is available 48 Sources: ecommerceDB as of November 2020 Magento is the shop software most frequently used by the top 500 UK stores KPI analysis: shop software
Distribution of selected shop software used by UK online stores in 2020¹
24%
20%
14%
11%
6% 5% 4%
Magento Salesforce IBM Websphere Hybris Oracle Commerce Amplience Shopify Commerce Cloud Commerce
1: A store can use more than one shop software (Multi-Pick) Note: based on the 48% of the top 500 online stores by net sales in the UK in 2019 for which information about shop software is available and known 49 Sources: ecommerceDB as of November 2020 The UK category with the highest search engine CPC is Furniture & Appliances KPI analysis: marketing performance indicators (1/2)
Search engine CPC¹ in the UK in US$ in 2019
1st quartile Median
Total 0.45 0.66
Fashion 0.39 0.58
Electronics & Media 0.38 0.67
Toys, Hobby & DIY 0.50 0.65
Furniture & Appliances 0.82 1.01
Food & Personal Care 0.51 0.77
1: Cost per click (CPC) is a performance-based billing method in online marketing. Explained compactly, advertisers pay a fixed price to the site operator for each click on the online advertisement placed by them. Note: based on the top 500 online stores by net sales in the UK in 2019 for which information is available 50 Sources: ecommerceDB as of November 2020 Amazon.co.uk has spent US$78 million on search engine advertising in 2019 KPI analysis: marketing performance indicators (2/2)
Top 10 SEA¹ budgets of UK stores in million US$ in 2019
78.3
41.9
31.1 29.0 27.9 23.7 21.9 18.4 17.9 17.1
amazon.co.uk wayfair.co.uk currys.co.uk argos.co.uk johnlewis.com victorian superdrug.com diy.com marksand dunelm.com plumbing.co.uk spencer.com
1: Search engine advertising (SEA): money spent to appear as sponsored results in search engines in response to a defined set of search terms and keywords Note: based on the top 500 online stores by net sales in the UK in 2019 for which SEA information is available 51 Sources: ecommerceDB as of November 2020 UK stores: top 500 analysis
This chapter gives an overview of the player landscape in the UK eCommerce market: It includes key facts, the top players, profound category analyses, and a full list of the UK top 500.
▪ UK top stores ▪ Category insights ▪ Top 500 ranking
52 UK stores: top 500 analysis Key findings
Criteria Assessment of the UK top 500 online stores
▪ Amazon.co.uk heads the list of top 10 UK stores UK top stores ▪ On average, UK top stores achieved a year-over-year growth of 17% in 2020
▪ 50% of online stores in the UK among the top 500 are active in Fashion Top stores in Fashion ▪ Stitchfix.co.uk leads in terms of growth, while next.co.uk is the largest player
Top stores in ▪ 19% of online stores in the UK among the top 500 are active in Electronics & Media Electronics & Media ▪ Moonpig.com leads in terms of growth, while amazon.co.uk is the largest player
Top stores in Toys, ▪ 45% of online stores in the UK among the top 500 are active in Toys, Hobby & DIY Hobby & DIY ▪ Gardeningexpress.co.uk leads in terms of growth, while amazon.co.uk is the largest player
Top stores in Fur- ▪ 26% of online stores in the UK among the top 500 are active in Furniture & Appliances niture & Appliances ▪ Emma-mattress.co.uk leads in terms of growth, while amazon.co.uk is the largest player
Top stores in Food & ▪ 20% of online stores in the UK among the top 500 are active in Food & Personal Care Personal Care ▪ Chemist-4-u.com leads in terms of growth, while tesco.com is the largest player
53 Amazon.co.uk heads the list of top 10 UK stores UK top stores: top 10 stores by net sales
Rank Store Net sales in the UK in million US$ in 2019 Main category Market share1
1 amazon.co.uk 9,756 Electronics & Media 12%
2 tesco.com 4,638 Food & Personal Care 6%
3 argos.co.uk 3,754 Toys, Hobby & DIY 5%
4 next.co.uk 2,065 Fashion 3%
5 very.co.uk 2,024 Fashion 2%
6 johnlewis.com 2,013 Fashion 2%
7 ocado.com 2,008 Food & Personal Care 2%
8 sainsburys.co.uk 1,968 Food & Personal Care 2%
9 currys.co.uk 1,926 Electronics & Media 2%
10 asda.com 1,669 Food & Personal Care 2%
1: Market share of UK net sales of total eCommerce revenues in the UK in 2019 54 Sources: ecommerceDB as of November 2020 On average, UK top stores achieved a year-over-year growth of 17% in 2020 UK top stores: store comparison
Net sales in the UK and growth¹ of the top 500 UK stores in 2019
Top 251 - 500 Top 101 - 250 Top 51 - 100 Top 11 - 50 Top 10
380
360 gardeningexpress.co.uk
1 stitchfix.co.uk 20
- 140 johngreed.com
120 chemist-4-u.com
80 morphe.com thenorthface.co.uk 60 waitrose.com iceland.co.uk 40 amazon.com asos.com apple.com johnlewis.com sainsburys.co.uk argos.co.uk tesco.com 20 ocado.com
Estimated netgrowth sales19 currys.co.uk very.co.uk amazon.co.uk ao.com marksandspencer.com 0 asda.com next.co.uk
-20 0 200 400 800 1,000 1,200 1,400 1,600 2,000 2,200 3,600 3,800 4,000 4,200 4,400 9,800
Net sales in the UK in million US$ in 2019
1: Estimated total net sales growths 2019-2020 Note: based on the top 500 online stores by net sales in the UK in 2019. Stores that are no longer online in 2020 are not considered in this analysis. 55 Sources: ecommerceDB as of November 2020 The top 100 UK stores account for 65% of net sales in UK eCommerce in 2019 UK top stores: market concentration
Cumulative market concentration of the top¹ 100 stores in the UK in 2019
65% 59%
51%
27%
Top 5 Top 6–25 Top 26–50 Top 51–100
Reading support: In 2019, cumulated net sales of the top 5 UK online stores¹ accounted for 27% of eCommerce revenues in the UK market. The UK top 25 had a market share of 51%, and the top 100 accounted for 65% of the market in 2019.
1: By net sales in the UK in 2019 56 Sources: ecommerceDB as of November 2020, Statista Digital Market Outlook 2020 When it comes to the top 3 stores by categories, amazon.co.uk takes first place in 3 out of 5 categories Category insights: top 3 stores
Category Top 3 players¹ Net sales in the UK in million US$ in 2019²
next.co.uk 1,600.6 asos.com 1,178.9 johnlewis.com Fashion 1,046.5
amazon.co.uk 5,321.9 currys.co.uk 1,251.8 argos.co.uk Electronics & Media 1,126.3
amazon.co.uk 2,156.1 argos.co.uk 1,539.3 Toys, Hobby & DIY very.co.uk 627.5
amazon.co.uk 1,365.8 argos.co.uk 713.3 Furniture & Appliances currys.co.uk 674.0
tesco.com 3,849.2 ocado.com 1,606.2 Food & Personal Care asda.com 1,193.3
1: Top 3 stores by net sales in the UK in 2019 2: In the respective category 57 Sources: ecommerceDB as of November 2020 50% of online stores in the UK among the top 500 are active in Fashion Category insights: Fashion
Fashion relevance among top 500 stores¹ Distribution of top stores1
No. of stores Net sales share2
All Fashion 248 100% stores
Pure players 85 20% 50%
Fashion is the 26% most relevant 114 66% segment
26% At least one 248 online other segment 49 14% stores US$ 17.0 bn with higher net Share of stores with Fashion net Share of Fashion net sales sales share sales in top 500 stores in the UK in eCommerce net sales of the top 500 stores in the UK
1: Top stores by net sales in the UK in 2019 2: Fashion net sales share Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. 58 Sources: ecommerceDB as of November 2020 Stitchfix.co.uk leads in terms of growth, while next.co.uk is the largest player Category insights: Fashion
Net sales in the Fashion market and growth¹ of the top² Fashion stores in 2019
Pure player: Fashion Fashion is the most relevant segment At least one other segment with higher net sales share
160 stitchfix.co.uk
140 johngreed.com 1
20 120
- 19 100
growth 80 thenorthface.co.uk 60 goggles4u.co.uk skechers.com 40 johnlewis.com asos.com
20 sainsburys.co.uk
Estimated net sales very.co.uk 0 next.co.uk -20 0 100 200 300 400 500 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700
Fashion net sales in the UK in million US$ in 2019
1: Estimated net sales growth 2019-2020 2: Top stores by net sales in the UK Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. Stores that are no longer online in 2020 are not considered in this analysis. 59 Sources: ecommerceDB as of November 2020 19% of online stores in the UK among the top 500 are active in Electronics & Media Category insights: Electronics & Media
Electronics & Media relevance among top 500 stores¹ Distribution of top stores1
No. of stores Net sales share2
All Electronics & Media 96 100% stores
Pure players 26 16%
Electronics & Media is the 25 63% most relevant 19% 19% segment
At least one 96 online other segment 45 21% stores US$ 12.2 bn with higher net Share of stores with Share of Electronics & Media net sales share Electronics & Media net sales sales in eCommerce net sales of in top 500 stores in the UK1 the top 500 stores in the UK
1: Top stores by net sales in the UK in 2019 2: Electronics & Media net sales share Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. 60 Sources: ecommerceDB as of November 2020 Moonpig.com leads in terms of growth, while amazon.co.uk is the largest player Category insights: Electronics & Media
Net sales in the Electronics & Media market and growth¹ of the top² Electronics & Media stores in 2019
Pure player: Electronics & Media Electronics & Media is the most relevant segment At least one other segment with higher net sales share
55 moonpig.com 50 merchbar.com
45 worldofbooks.com 1
20 40 hihonor.com -
19 35 amazon.com 30
growth 25 argos.co.uk apple.com 20 15 currys.co.uk amazon.co.uk 10 5 very.co.uk
0 Estimated net sales -5 -10 -15 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500
Electronics & Media net sales in the UK in million US$ in 2019
1: Estimated net sales growth 2019-2020 2: Top stores by net sales in the UK Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. Stores that are no longer online in 2020 are not considered in this analysis. 61 Sources: ecommerceDB as of November 2020 45% of online stores in the UK among the top 500 are active in Toys, Hobby & DIY Category insights: Toys, Hobby & DIY
Toys, Hobby & DIY relevance among top 500 stores¹ Distribution of top stores1
No. of stores Net sales share2
All Toys, Hobby 227 100% & DIY stores
Pure players 65 18% 45%
Toys, Hobby & DIY is the 70 39% most relevant 21% segment
At least one 227 online other segment 92 44% stores US$ 13.5 bn with higher net Share of stores with Toys, Share of Toys, Hobby & DIY net sales share Hobby & DIY net sales in sales in eCommerce net sales top 500 stores in the UK1 of the top 500 stores in the UK
1: Top stores by net sales in the UK in 2019 2: Toys, Hobby & DIY net sales share Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. 62 Sources: ecommerceDB as of November 2020 Gardeningexpress.co.uk leads in terms of growth, while amazon.co.uk is the largest player Category insights: Toys, Hobby & DIY
Net sales in the Toys, Hobby & DIY market and growth¹ of the top² Toys, Hobby & DIY stores in 2019 Pure player: Toys, Hobby & DIY Toys, Hobby & DIY is the most relevant segment At least one other segment with higher net sales share
400
350 gardeningexpress.co.uk 1
20 300
- 19 250
growth 200 thenorthface.co.uk 150 skechers.com
100 bakker.com footpatrol.com 50 tesco.com
Estimated net sales argos.co.uk screwfix.com amazon.co.uk 0 very.co.uk
-50 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100 2,200
Toys, Hobby & DIY net sales in the UK in million US$ in 2019
1: Estimated net sales growth 2019-2020 2: Top stores by net sales in the UK Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. Stores that are no longer online in 2020 are not considered in this analysis. 63 Sources: ecommerceDB as of November 2020 26% of online stores in the UK among the top 500 are active in Furniture & Appliances Category insights: Furniture & Appliances
Furniture & Appliances relevance among top 500 stores¹ Distribution of top stores1
No. of stores Net sales share2
All Furniture & Appliances 131 100% stores
Pure players 15 6%
Furniture & Appliances is the 28 30% 26% most relevant segment 13% At least one 131 online other segment 88 64% stores US$ 8.72 bn with higher net Share of stores with Furniture Share of Furniture & Appliances sales share & Appliances net sales in top net sales in eCommerce net sales 500 stores in the UK1 of the top 500 stores in the UK
1: Top stores by net sales in the UK in 2019 2: Furniture & Appliances net sales share Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. 64 Sources: ecommerceDB as of November 2020 Emma-mattress.co.uk leads in terms of growth, while amazon.co.uk is the largest player Category insights: Furniture & Appliances
Net sales in the Furniture & Appliances market and growth¹ of the top² Furniture & Appliances stores in 2019
Pure player: Furniture & Appliances Furniture & Appliances is the most relevant segment At least one other segment with higher net sales share
60 emma-mattress.co.uk 55 50 villeroy-boch.co.uk
1 45 furniture123.co.uk 20 - 40
19 amazon.com 35 victorianplumbing.co.uk
30 wayfair.co.uk growth 25 argos.co.uk 20 15 currys.co.uk amazon.co.uk 10 5 ao.com 0 Estimated net sales -5 -10 -15 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400
Furniture & Appliances net sales in the UK in million US$ in 2019
1: Estimated net sales growth 2019-2020 2: Top stores by net sales in the UK Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. Stores that are no longer online in 2020 are not considered in this analysis. 65 Sources: ecommerceDB as of November 2020 20% of online stores in the UK among the top 500 are active in Food & Personal Care Category insights: Food & Personal Care
Food & Personal Care relevance among top 500 stores¹ Distribution of top stores1
No. of stores Net sales share2
All Food & Personal Care 98 100% stores
Pure players 37 17%
Food & Personal Care is the 31 74% most relevant 20% 20% segment
At least one 98 online other segment 30 9% stores US$ 13.0 bn with higher net Share of stores with Food & Share of Food & Personal Cares sales share Personal Care net sales in net sales in eCommerce net sales top 500 stores in the UK1 of the top 500 stores in the UK
1: Top stores by net sales in the UK in 2019 2: Food & Personal Care net sales share Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. 66 Sources: ecommerceDB as of November 2020 Chemist-4-u.com leads in terms of growth, while tesco.com is the largest player Category insights: Food & Personal Care
Net sales in the Food & Personal Care market and growth¹ of the top² Food & Personal Care stores in 2019
Pure player: Food & Personal Care Food & Personal Care is the most relevant segment At least one other segment with higher net sales share
120 chemist-4-u.com 110
100 1
20 90 - simpleonlinepharmacy.co.uk
19 80 morphe.com 70 goggles4u.co.uk
growth 60 wiltshirefarmfoods.com waitrose.com 50 40 30 sainsburys.co.uk tesco.com 20 ocado.com 10 asda.com Estimated net sales 0 -10 -20 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000
Food & Personal Care net sales in the UK in million US$ in 2019
1: Estimated net sales growth 2019-2020 2: Top stores by net sales in the UK Note: based on the top 500 online stores by net sales in the UK in 2019 - stores with at least 10% net sales of the store’s total net sales within this category or store is among the top 10 players in the UK. Stores that are no longer online in 2020 are not considered in this analysis. 67 Sources: ecommerceDB as of November 2020 Store profiles for amazon.co.uk and tesco.com Top 500 ranking: top 10 store profiles (1/5)
amazon.co.uk x tesco.com x
Key facts Key facts #1 #8 US$10bn 12% #2 #19 US$5bn 27% UK Global Net sales 20191 Growth 19-20 UK Global Net sales 20191 Growth 19-20
Company Company Amazon EU S.à r.l. Tesco Stores, Ltd.
Category split: Category split: net sales net sales 83% 55% 22%
5% 14% 7% 4% 5% 5%
1: In the UK Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care 68 Sources: ecommerceDB as of November 2020 Store profiles for argos.co.uk and next.co.uk Top 500 ranking: top 10 store profiles (2/5)
argos.co.uk x next.co.uk x
Key facts 69 Key facts #3 #26 US$4bn 25% #4 #46 US$2bn 3% UK Global Net sales 20191 Growth 19-20 UK Global Net sales 20191 Growth 19-20
Company Company Argos, Ltd. Next Retail, Ltd.
Category split: Category split: net sales net sales 41% 77%
30% 8% 19% 11% 7% 3% 4%
1: In the UK Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care 69 Sources: ecommerceDB as of November 2020 Store profiles for very.co.uk and johnlewis.com Top 500 ranking: top 10 store profiles (3/5)
very.co.uk x johnlewis.com x
Key facts 70 Key facts #5 #50 US$2bn 5% #6 #47 US$2bn 35% UK Global Net sales 20191 Growth 19-20 UK Global Net sales 20191 Growth 19-20
Company Company Shop Direct Home Shopping, Ltd. John Lewis Plc
Category split: Category split: net sales net sales 22% 8% 10% 31% 52% 36% 28% 8% 3% 2%
1: In the UK Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care 70 Sources: ecommerceDB as of November 2020 Store profiles for ocado.com and sainsburys.co.uk Top 500 ranking: top 10 store profiles (4/5)
ocado.com x sainsburys.co.uk x
Key facts Key facts #7 #51 US$2bn 21% #8 #52 US$2bn 24% UK Global Net sales 20191 Growth 19-20 UK Global Net sales 20191 Growth 19-20
Company Company Ocado Retail, Ltd. Sainsbury’s Supermarkets, Ltd.
Category split: Category split: net sales net sales 80% 7% 53% 4% 40%
16%
1: In the UK Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care 71 Sources: ecommerceDB as of November 2020 Store profiles for currys.co.uk and asda.com Top 500 ranking: top 10 store profiles (5/5)
currys.co.uk x asda.com x
Key facts 72 Key facts #9 #53 US$2bn 13% #10 #59 US$2bn 6% UK Global Net sales 20191 Growth 19-20 UK Global Net sales 20191 Growth 19-20
Company Company DSG Retail, Ltd. ASDA Stores, Ltd.
Category split: Category split: net sales net sales 65% 71% 8% 35% 14%
7%
1: In the UK Note: = Fashion, = Electronics & Media, = Toys, Hobby & DIY, = Furniture & Appliances, = Food & Personal Care 72 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 1 to 40
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 1 amazon.co.uk 9756 12% Electronics & Media 21 amazon.com 451 38% Electronics & Media 2 tesco.com 4638 27% Food & Personal Care 22 boohoo.com 444 12% Fashion 3 argos.co.uk 3754 25% Generalist 23 dunelm.com 421 20% Furniture & Appliances 4 next.co.uk 2065 3% Fashion 24 jdsports.co.uk 416 16% Fashion 5 very.co.uk 2024 5% Generalist 25 boots.com 414 13% Food & Personal Care 6 johnlewis.com 2013 35% Fashion 26 qvcuk.com 366 1% Generalist 7 ocado.com 2008 21% Food & Personal Care 27 screwfix.com 331 21% Toys, Hobby & DIY 8 sainsburys.co.uk 1968 24% Food & Personal Care 28 nike.com 321 18% Toys, Hobby & DIY 9 currys.co.uk 1926 13% Electronics & Media 29 studio.co.uk 305 19% Generalist 10 asda.com 1669 6% Food & Personal Care 30 prettylittlething.com 304 21% Fashion 11 asos.com 1268 41% Fashion 31 shein.co.uk 302 44% Fashion 12 marksandspencer.com 1174 11% Generalist 32 toolstation.com 295 39% Toys, Hobby & DIY 13 apple.com 1123 25% Electronics & Media 33 halfords.com 285 14% Toys, Hobby & DIY 14 ao.com 884 3% Furniture & Appliances 34 zara.com 285 31% Fashion 15 waitrose.com 831 57% Food & Personal Care 35 ikea.com 281 28% Furniture & Appliances 16 morrisons.com 750 19% Food & Personal Care 36 ebuyer.com 279 1% Electronics & Media 17 wayfair.co.uk 639 30% Furniture & Appliances 37 riverisland.com 273 3% Fashion 18 debenhams.com 479 8% Generalist 38 diy.com 260 23% Toys, Hobby & DIY 19 sportsdirect.com 473 7% Toys, Hobby & DIY 38 hm.com 242 24% Fashion 20 littlewoods.com 469 -10% Generalist 40 homebase.co.uk 226 26% Toys, Hobby & DIY
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 73 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 41 to 80
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 41 superdrug.com 224 4% Food & Personal Care 61 missguided.co.uk 141 6% Fashion 42 therange.co.uk 222 26% Furniture & Appliances 62 harrods.com 130 6% Fashion 43 iceland.co.uk 220 53% Food & Personal Care 63 game.co.uk 124 2% Electronics & Media 44 adidas.co.uk 214 10% Toys, Hobby & DIY 64 laptopsdirect.co.uk 115 14% Electronics & Media 45 newlook.com 194 -2% Fashion 65 lookfantastic.com 114 0% Food & Personal Care 46 victorianplumbing.co.uk 192 37% Toys, Hobby & DIY 66 notonthehighstreet.com 113 16% Toys, Hobby & DIY 47 selfridges.com 184 17% Fashion 67 superdry.com 111 6% Fashion 48 zalando.co.uk 184 8% Fashion 68 costco.co.uk 110 5% Generalist 49 houseoffraser.co.uk 176 3% Fashion 69 appliancesdirect.co.uk 108 25% Furniture & Appliances 50 wickes.co.uk 165 35% Toys, Hobby & DIY 70 footasylum.com 106 9% Fashion 51 mandmdirect.com 164 5% Fashion 71 boden.co.uk 105 6% Fashion 52 tkmaxx.com 159 13% Fashion 72 interflora.co.uk 104 -1% Toys, Hobby & DIY 53 made.com 155 12% Furniture & Appliances 73 theidleman.com 103 NA Fashion 54 dell.com 151 10% Electronics & Media 74 mothercare.com 102 NA Toys, Hobby & DIY 55 dfs.co.uk 150 5% Furniture & Appliances 75 zooplus.co.uk 101 4% Toys, Hobby & DIY 56 watchfinder.co.uk 150 5% Fashion 76 eurocarparts.com 100 7% Toys, Hobby & DIY 57 simplybe.co.uk 147 9% Fashion 77 gear4music.com 99 7% Toys, Hobby & DIY 58 petsathome.com 147 10% Toys, Hobby & DIY 78 allbeauty.com 99 23% Food & Personal Care 59 net-a-porter.com 144 -7% Fashion 79 theperfumeshop.com 97 13% Food & Personal Care 60 jdwilliams.co.uk 143 16% Fashion 80 matchesfashion.com 95 22% Fashion
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 74 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 81 to 120
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 81 wiggle.co.uk 95 -4% Toys, Hobby & DIY 101 tedbaker.com 69 8% Fashion 82 matalan.co.uk 92 5% Fashion 102 topshop.com 69 4% Fashion 83 feelunique.com 89 18% Food & Personal Care 103 gooutdoors.co.uk 69 4% Toys, Hobby & DIY 84 pharmacy2u.co.uk 88 19% Food & Personal Care 104 allsaints.com 68 11% Fashion 85 victoriaplum.com 88 16% Toys, Hobby & DIY 105 hp.com 68 12% Electronics & Media 86 cultbeauty.co.uk 88 5% Food & Personal Care 106 moonpig.com 68 52% Toys, Hobby & DIY 87 schuh.co.uk 86 4% Fashion 107 samsung.com 64 8% Electronics & Media 88 footlocker.co.uk 86 2% Fashion 108 fashionworld.co.uk 64 -3% Fashion 89 pandora.net 84 19% Fashion 109 brandalley.co.uk 63 19% Fashion 90 jacamo.co.uk 83 5% Fashion 110 thompson-morgan.com 62 33% Toys, Hobby & DIY 91 smythstoys.com 80 14% Toys, Hobby & DIY 111 beautybay.com 61 7% Food & Personal Care 92 lauraashley.com 75 10% Furniture & Appliances 112 plumbworld.co.uk 60 23% Toys, Hobby & DIY 93 office.co.uk 74 5% Fashion 113 homebargains.co.uk 60 28% Generalist 94 myprotein.com 73 12% Food & Personal Care 114 thewhitecompany.com 60 17% Furniture & Appliances 95 mrporter.com 73 -4% Fashion 115 fragrancedirect.co.uk 60 16% Food & Personal Care 96 phase-eight.com 73 9% Fashion 116 urbanoutfitters.com 60 3% Fashion 97 hollisterco.com 72 1% Fashion 117 whitestuff.com 59 10% Fashion 98 endclothing.com 71 11% Fashion 118 bathstore.com 59 1% Furniture & Appliances 99 avon.uk.com 71 26% Food & Personal Care 119 fatface.com 59 12% Fashion 100 gap.co.uk 69 2% Fashion 120 farnell.com 58 5% Electronics & Media
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 75 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 121 to 160
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 121 size.co.uk 58 21% Fashion 141 waterstones.com 53 31% Electronics & Media 122 robertdyas.co.uk 58 26% Furniture & Appliances 142 watchshop.com 53 0% Fashion 123 lloydspharmacy.com 58 23% Food & Personal Care 143 flannels.com 53 11% Fashion 124 laredoute.co.uk 58 11% Fashion 144 wilko.com 53 -6% Toys, Hobby & DIY 125 gearbest.com 58 -14% Generalist 145 quizclothing.co.uk 52 -2% Fashion 126 cartridgesave.co.uk 57 3% Toys, Hobby & DIY 146 peacocks.co.uk 52 12% Fashion 127 surfdome.com 57 4% Toys, Hobby & DIY 147 idealworld.tv 52 18% Generalist 128 fetch.co.uk 57 11% Toys, Hobby & DIY 148 hsamuel.co.uk 51 11% Fashion 129 hobbs.co.uk 57 NA Fashion 149 mountainwarehouse.com 51 15% Toys, Hobby & DIY 130 lakeland.co.uk 56 14% Furniture & Appliances 150 tredz.co.uk 51 23% Toys, Hobby & DIY 131 overclockers.co.uk 56 9% Electronics & Media 151 lush.com 50 15% Food & Personal Care 132 clarks.co.uk 56 -2% Fashion 152 landsend.co.uk 50 4% Fashion 133 bonprix.co.uk 55 11% Fashion 153 gucci.com 50 27% Fashion 134 victoriassecret.com 55 22% Fashion 154 tommy.com 50 20% Fashion 135 hollandandbarrett.com 54 21% Food & Personal Care 155 chainreactioncycles.com 50 -1% Toys, Hobby & DIY 136 theworks.co.uk 54 21% Toys, Hobby & DIY 156 theoutnet.com 49 -3% Fashion 137 scan.co.uk 54 10% Electronics & Media 157 whsmith.co.uk 49 9% Electronics & Media 138 oakfurnitureland.co.uk 54 20% Furniture & Appliances 158 ordnancesurvey.co.uk 49 12% Toys, Hobby & DIY 139 uniqlo.com 53 33% Fashion 159 whistles.com 49 7% Fashion 140 harveynichols.com 53 4% Fashion 160 masterofmalt.com 48 20% Food & Personal Care
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 76 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 161 to 200
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 161 thewhiskyexchange.com 46 16% Food & Personal Care 181 cotswoldoutdoor.com 41 6% Toys, Hobby & DIY 162 dreams.co.uk 46 15% Furniture & Appliances 182 richersounds.com 41 4% Electronics & Media 163 oliverbonas.com 46 17% Fashion 183 marisota.co.uk 41 -1% Fashion 164 mango.com 45 24% Fashion 184 habitat.co.uk 41 10% Furniture & Appliances 165 ralphlauren.co.uk 44 6% Fashion 185 tictail.com 40 NA Fashion 166 sofology.co.uk 44 7% Furniture & Appliances 186 ernestjones.co.uk 40 14% Fashion 167 andertons.co.uk 44 23% Toys, Hobby & DIY 187 oneplus.com 40 -3% Electronics & Media 168 gymshark.com 44 32% Fashion 188 sportpursuit.com 40 13% Toys, Hobby & DIY 169 boohooman.com 43 39% Fashion 189 oxfam.org.uk 40 12% Fashion 170 thomann.de 43 8% Toys, Hobby & DIY 190 goldsmiths.co.uk 39 17% Fashion 171 tjc.co.uk 43 30% Fashion 191 annsummers.com 39 10% Toys, Hobby & DIY 172 justfab.co.uk 43 8% Fashion 192 yoursclothing.co.uk 39 5% Fashion 173 mytheresa.com 43 0% Fashion 193 thread.com 39 7% Fashion 174 bullionbypost.co.uk 43 38% Toys, Hobby & DIY 194 lego.com 39 22% Toys, Hobby & DIY 175 vans.co.uk 43 33% Fashion 195 blinds-2go.co.uk 39 24% Furniture & Appliances 176 fortnumandmason.com 42 16% Food & Personal Care 196 primrose.co.uk 38 3% Toys, Hobby & DIY 177 dorothyperkins.com 42 5% Fashion 197 zazzle.co.uk 38 14% Generalist 178 waitrosecellar.com 42 35% Food & Personal Care 198 tlc-direct.co.uk 38 16% Toys, Hobby & DIY 179 everything5pounds.com 42 5% Fashion 199 philips.co.uk 37 12% Generalist 180 getthelabel.com 41 1% Fashion 200 machinemart.co.uk 37 28% Toys, Hobby & DIY
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 77 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 201 to 240
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 201 thenorthface.co.uk 37 70% Fashion 221 nastygal.com 35 23% Fashion 202 nisbets.co.uk 37 18% Furniture & Appliances 222 ambrosewilson.com 35 20% Fashion 203 supremenewyork.com 37 7% Fashion 223 viking-direct.co.uk 35 29% Toys, Hobby & DIY 204 bulkpowders.co.uk 37 23% Food & Personal Care 224 twinkledeals.com 35 NA Fashion 205 webuy.com 37 0% Electronics & Media 225 musclefood.com 34 19% Food & Personal Care 206 panasonic.com 37 14% Electronics & Media 226 kaleidoscope.co.uk 34 8% Fashion 207 bonmarche.co.uk 36 13% Fashion 227 mandco.com 34 8% Fashion 208 thefragranceshop.co.uk 36 18% Food & Personal Care 228 jackwills.com 34 7% Fashion 209 cottontraders.com 36 27% Fashion 229 furniturevillage.co.uk 34 12% Furniture & Appliances 210 thetoyshop.com 36 14% Toys, Hobby & DIY 230 joules.com 34 10% Fashion 211 fitbit.com 36 11% Toys, Hobby & DIY 231 morphe.com 33 81% Food & Personal Care 212 decathlon.co.uk 36 18% Toys, Hobby & DIY 232 hihonor.com 33 42% Electronics & Media 213 karenmillen.com 36 12% Fashion 233 tescophoto.com 33 3% Toys, Hobby & DIY 214 reiss.com 36 11% Fashion 234 freemans.com 33 11% Fashion 215 blacks.co.uk 36 4% Toys, Hobby & DIY 235 heinnie.com 32 13% Toys, Hobby & DIY 216 yoox.com 36 -7% Fashion 236 prodirectsoccer.com 32 1% Toys, Hobby & DIY 217 musicmagpie.co.uk 36 9% Electronics & Media 237 gemporia.com 32 18% Fashion 218 selectfashion.co.uk 35 3% Fashion 238 cathkidston.com 32 12% Fashion 219 amara.com 35 12% Furniture & Appliances 239 onlinegolf.co.uk 32 14% Toys, Hobby & DIY 220 stories.com 35 24% Fashion 240 lenovo.com 32 28% Electronics & Media
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 78 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 241 to 280
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 241 moss.co.uk 32 -7% Fashion 261 usc.co.uk 28 2% Fashion 242 specsavers.co.uk 32 13% Food & Personal Care 262 wyevalegardencentres.co.uk 28 NA Toys, Hobby & DIY 243 westelm.co.uk 31 11% Furniture & Appliances 263 louisvuitton.com 28 17% Fashion 244 coopersofstortford.co.uk 31 22% Generalist 264 regtransfers.co.uk 28 -8% Toys, Hobby & DIY 245 carpetright.co.uk 31 6% Toys, Hobby & DIY 265 ryman.co.uk 28 14% Toys, Hobby & DIY 246 millets.co.uk 31 3% Toys, Hobby & DIY 266 accessorize.com 28 4% Fashion 247 funkypigeon.com 31 15% Generalist 267 toppstiles.co.uk 28 13% Toys, Hobby & DIY 248 topman.com 30 4% Fashion 268 ace.co.uk 28 14% Generalist 249 glassesdirect.co.uk 30 2% Food & Personal Care 269 healthysupplies.co.uk 28 32% Food & Personal Care 250 lululemon.co.uk 30 42% Toys, Hobby & DIY 270 flyingflowers.co.uk 27 2% Toys, Hobby & DIY 251 sportsbikeshop.co.uk 30 10% Toys, Hobby & DIY 271 romanoriginals.co.uk 27 12% Fashion 252 tmlewin.co.uk 30 1% Fashion 272 hobbycraft.co.uk 27 10% Toys, Hobby & DIY 253 hmv.com 30 25% Electronics & Media 273 thetileapp.com 27 4% Electronics & Media 254 misspap.co.uk 30 NA Fashion 274 guitarguitar.co.uk 27 14% Toys, Hobby & DIY 255 animeddirect.co.uk 30 19% Toys, Hobby & DIY 275 garmin.com 27 14% Toys, Hobby & DIY 256 crucial.com 30 17% Electronics & Media 276 newegg.com 27 16% Electronics & Media 257 drmartens.com 29 20% Fashion 277 abelandcole.co.uk 27 29% Food & Personal Care 258 forever21.com 29 -4% Fashion 278 revolve.com 26 22% Fashion 259 harveysfurniture.co.uk 29 NA Furniture & Appliances 279 microsoft.com 26 28% Electronics & Media 260 sportsshoes.com 28 22% Toys, Hobby & DIY 280 damart.co.uk 26 16% Fashion
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 79 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 281 to 320
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 281 anglingdirect.co.uk 26 9% Toys, Hobby & DIY 301 woolwarehouse.co.uk 25 20% Toys, Hobby & DIY 282 timberland.co.uk 26 46% Fashion 302 beaverbrooks.co.uk 25 12% Fashion 283 hugoboss.com 26 14% Fashion 303 birchbox.co.uk 25 17% Food & Personal Care 284 hotelchocolat.com 26 31% Food & Personal Care 304 regatta.com 24 12% Toys, Hobby & DIY 285 games-workshop.com 26 18% Electronics & Media 305 bakker.com 24 66% Toys, Hobby & DIY 286 bensonsforbeds.co.uk 26 14% Furniture & Appliances 306 dawsons.co.uk 24 2% Toys, Hobby & DIY 287 evanscycles.com 26 35% Toys, Hobby & DIY 307 reebok.co.uk 24 47% Toys, Hobby & DIY 288 realfoods.co.uk 26 26% Food & Personal Care 308 anthropologie.com 24 5% Fashion 289 routeone.co.uk 26 6% Fashion 309 espares.co.uk 24 11% Furniture & Appliances 290 joebrowns.co.uk 26 12% Fashion 310 acer.com 24 13% Electronics & Media 291 underarmour.co.uk 25 13% Toys, Hobby & DIY 311 buycarparts.co.uk 24 -1% Toys, Hobby & DIY 292 furniture123.co.uk 25 41% Furniture & Appliances 312 pullandbear.com 24 30% Fashion 293 banggood.com 25 10% Generalist 313 seasaltcornwall.co.uk 24 18% Fashion 294 lookagain.co.uk 25 11% Generalist 314 ctshirts.com 24 0% Fashion 295 findmeagift.co.uk 25 7% Toys, Hobby & DIY 315 gardeningexpress.co.uk 24 358% Toys, Hobby & DIY 296 drinksupermarket.com 25 14% Food & Personal Care 316 cosstores.com 23 22% Fashion 297 cotswoldco.com 25 23% Furniture & Appliances 317 ssense.com 23 16% Fashion 298 swarovski.com 25 18% Fashion 318 serenataflowers.com 23 15% Toys, Hobby & DIY 299 prezzybox.com 25 11% Generalist 319 hotter.com 23 10% Fashion 300 bouxavenue.com 25 17% Fashion 320 massimodutti.com 23 27% Fashion
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 80 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 321 to 360
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 321 staples.co.uk 23 29% Toys, Hobby & DIY 341 dolcegabbana.com 22 8% Fashion 322 prestigeflowers.co.uk 23 22% Toys, Hobby & DIY 342 bitiba.co.uk 21 -2% Toys, Hobby & DIY 323 novatech.co.uk 23 19% Electronics & Media 343 royalmail.com 21 18% Toys, Hobby & DIY 324 aria.co.uk 23 -3% Electronics & Media 344 aldi.co.uk 21 18% Generalist 325 autodoc.co.uk 23 20% Toys, Hobby & DIY 345 mvmtwatches.com 21 1% Fashion 326 buywholefoodsonline.co.uk 23 44% Food & Personal Care 346 converse.com 21 9% Fashion 327 michaelkors.co.uk 23 9% Fashion 347 chaoscards.co.uk 21 8% Toys, Hobby & DIY 328 bakerross.co.uk 22 3% Toys, Hobby & DIY 348 gardenbuildingsdirect.co.uk 21 14% Toys, Hobby & DIY 329 suttons.co.uk 22 37% Toys, Hobby & DIY 349 scs.co.uk 21 10% Furniture & Appliances 330 glossybox.co.uk 22 15% Food & Personal Care 350 spacenk.com 21 26% Food & Personal Care 331 offspring.co.uk 22 19% Fashion 351 jcrew.com 21 2% Fashion 332 bookdepository.com 22 2% Electronics & Media 352 ffx.co.uk 21 27% Toys, Hobby & DIY 333 dwell.co.uk 22 -3% Furniture & Appliances 353 rebelcircus.com 21 -15% Fashion 334 muscleandstrength.com 22 16% Food & Personal Care 354 premierman.com 21 -1% Generalist 335 doctorfox.co.uk 22 15% Food & Personal Care 355 graze.com 21 -8% Food & Personal Care 336 betterbathrooms.com 22 16% Toys, Hobby & DIY 356 redbubble.com 21 5% Fashion 337 poundshop.com 22 25% Food & Personal Care 357 partmaster.co.uk 21 10% Electronics & Media 338 curvissa.co.uk 22 9% Fashion 358 americangolf.co.uk 20 26% Toys, Hobby & DIY 339 riverford.co.uk 22 34% Food & Personal Care 359 its.co.uk 20 18% Toys, Hobby & DIY 340 wexphotovideo.com 22 6% Electronics & Media 360 ghdhair.com 20 19% Food & Personal Care
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 81 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 361 to 400
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 361 menkind.co.uk 20 16% Toys, Hobby & DIY 381 zaful.com 19 1% Fashion 362 notino.co.uk 20 -2% Food & Personal Care 382 ukflooringdirect.co.uk 19 20% Toys, Hobby & DIY 363 laithwaites.co.uk 20 27% Food & Personal Care 383 petdrugsonline.co.uk 19 16% Toys, Hobby & DIY 364 bershka.com 20 28% Fashion 384 waitroseflorist.com 19 20% Toys, Hobby & DIY 365 pavers.co.uk 20 41% Fashion 385 gamiss.com 19 NA Fashion 366 mattressonline.co.uk 20 3% Furniture & Appliances 386 watches2u.com 19 9% Fashion 367 stitchfix.co.uk 20 150% Fashion 387 maisonsdumonde.com 19 20% Furniture & Appliances 368 kurtgeiger.com 20 12% Fashion 388 monki.com 19 14% Fashion 369 loccitane.com 20 21% Food & Personal Care 389 yesstyle.com 19 24% Fashion 370 skechers.com 19 57% Fashion 390 artigiano.co.uk 18 42% Fashion 371 grattan.co.uk 19 11% Fashion 391 7dayshop.com 18 -4% Electronics & Media 372 affordablemobiles.co.uk 19 23% Electronics & Media 392 inthestyle.com 18 19% Fashion 373 majestic.co.uk 19 41% Food & Personal Care 393 jessops.com 18 -7% Electronics & Media 374 yougarden.com 19 43% Toys, Hobby & DIY 394 petplanet.co.uk 18 0% Toys, Hobby & DIY 375 iherb.com 19 19% Food & Personal Care 395 shoeaholics.com 18 5% Fashion 376 guess.eu 19 10% Fashion 396 tessuti.co.uk 18 12% Fashion 377 newbalance.co.uk 19 13% Toys, Hobby & DIY 397 footpatrol.com 18 55% Fashion 378 zavvi.com 19 -9% Electronics & Media 398 partydelights.co.uk 18 -1% Toys, Hobby & DIY 379 mancity.com 19 -1% Generalist 399 beds.co.uk 18 0% Furniture & Appliances 380 tjhughes.co.uk 19 12% Generalist 400 cassart.co.uk 18 22% Toys, Hobby & DIY
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 82 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 401 to 440
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 401 missselfridge.com 18 7% Fashion 421 chemist-4-u.com 17 119% Food & Personal Care 402 cclonline.com 18 11% Electronics & Media 422 thebookpeople.co.uk 17 NA Electronics & Media 403 fitness-superstore.co.uk 18 43% Toys, Hobby & DIY 423 tomtom.com 17 -9% Electronics & Media 404 mpb.com 18 16% Electronics & Media 424 vitabiotics.com 17 35% Food & Personal Care 405 wallsandfloors.co.uk 18 12% Toys, Hobby & DIY 425 merchbar.com 17 47% Fashion 406 coast-stores.com 18 NA Fashion 426 naturesbest.co.uk 17 28% Food & Personal Care 407 bodybuilding.com 17 -11% Food & Personal Care 427 rapidonline.com 17 5% Toys, Hobby & DIY 408 axparis.com 17 -6% Fashion 428 vax.co.uk 17 27% Furniture & Appliances 409 childrensalon.com 17 18% Fashion 429 wiltshirefarmfoods.com 17 58% Food & Personal Care 410 theprivateplateco.co.uk 17 23% Toys, Hobby & DIY 430 markselectrical.co.uk 16 19% Furniture & Appliances 411 agentprovocateur.com 17 1% Fashion 431 levi.com 16 12% Fashion 412 emp.co.uk 17 6% Fashion 432 burton.co.uk 16 2% Fashion 413 mymemory.co.uk 17 7% Electronics & Media 433 francisfrith.com 16 14% Furniture & Appliances 414 dobbies.com 17 38% Toys, Hobby & DIY 434 royalmint.com 16 8% Toys, Hobby & DIY 415 evans.co.uk 17 6% Fashion 435 dunelondon.com 16 2% Fashion 416 wolseley.co.uk 17 2% Toys, Hobby & DIY 436 buildabear.co.uk 16 23% Toys, Hobby & DIY 417 nakedwines.com 17 40% Food & Personal Care 437 ilovewallpaper.co.uk 16 31% Toys, Hobby & DIY 418 ericdress.com 17 6% Fashion 438 urbanindustry.co.uk 16 13% Fashion 419 modelsport.co.uk 17 23% Toys, Hobby & DIY 439 witt-international.co.uk 16 8% Fashion 420 figleaves.com 17 -2% Fashion 440 fhinds.co.uk 16 9% Fashion
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 83 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 441 to 480
Net Growth Net Growth sales 19–20 sales 19–20 # Store domain 20191 in % Main category2 # Store domain 20191 in % Main category2 441 goggles4u.co.uk 16 63% Food & Personal Care 461 gtech.co.uk 15 17% Toys, Hobby & DIY 442 worldofbooks.com 16 43% Electronics & Media 462 esteelauder.co.uk 15 18% Food & Personal Care 443 dyson.co.uk 16 21% Furniture & Appliances 463 chums.co.uk 15 10% Fashion 444 alpinetrek.co.uk 16 6% Toys, Hobby & DIY 464 worktop-express.co.uk 15 25% Toys, Hobby & DIY 445 shedstore.co.uk 16 36% Toys, Hobby & DIY 465 johngreed.com 15 139% Fashion 446 bluenile.com 16 7% Fashion 466 tiffany.co.uk 15 8% Fashion 447 escentual.com 16 14% Food & Personal Care 467 mytyres.co.uk 15 -3% Toys, Hobby & DIY 448 snowandrock.com 15 20% Toys, Hobby & DIY 468 alza.co.uk 15 -1% Electronics & Media 449 pmtonline.co.uk 15 13% Toys, Hobby & DIY 469 houseofnames.com 15 11% Furniture & Appliances 450 arket.com 15 40% Fashion 470 rosewholesale.com 15 NA Fashion 451 virginwines.co.uk 15 47% Food & Personal Care 471 japancentre.com 14 27% Food & Personal Care 452 thejewelhut.co.uk 15 16% Fashion 472 ransomspares.co.uk 14 20% Furniture & Appliances 453 emma-mattress.co.uk 15 59% Furniture & Appliances 473 abercrombie.com 14 4% Fashion 454 gak.co.uk 15 13% Toys, Hobby & DIY 474 bax-shop.co.uk 14 23% Toys, Hobby & DIY 455 waitrosepet.com 15 13% Toys, Hobby & DIY 475 jigsaw-online.com 14 13% Fashion 456 preciouslittleone.com 15 23% Toys, Hobby & DIY 476 wordery.com 14 4% Electronics & Media 457 burberry.com 15 7% Fashion 477 mamasandpapas.com 14 4% Toys, Hobby & DIY 458 simpleonlinepharmacy.co.uk 15 84% Food & Personal Care 478 musiciansfriend.com 14 9% Toys, Hobby & DIY 459 dollskill.com 15 34% Fashion 479 eflorist.co.uk 14 47% Toys, Hobby & DIY 460 newchic.com 15 20% Fashion 480 lcegroup.co.uk 14 -1% Electronics & Media
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 84 Sources: ecommerceDB as of November 2020 Top 500 online stores by net sales in the UK 2019 Top 500 ranking: rank 480 to 500
Net Growth sales 19–20 # Store domain 20191 in % Main category2 481 jollyes.co.uk 14 13% Toys, Hobby & DIY 482 diy-kitchens.com 14 33% Furniture & Appliances 483 outdoorandcountry.co.uk 14 9% Fashion 484 dior.com 14 24% Fashion 485 buyspares.co.uk 14 16% Generalist 486 samuel-windsor.co.uk 14 7% Fashion 487 cooksongold.com 14 10% Toys, Hobby & DIY 488 sandro-paris.com 14 14% Fashion 489 forbiddenplanet.com 14 10% Toys, Hobby & DIY 490 visiondirect.co.uk 14 7% Food & Personal Care 491 weekday.com 14 31% Fashion 492 smiggle.co.uk 14 8% Toys, Hobby & DIY 493 fender.com 14 28% Toys, Hobby & DIY 494 mirraw.com 14 0% Fashion 495 sonos.com 14 19% Electronics & Media 496 rohan.co.uk 14 4% Fashion 497 chemistdirect.co.uk 13 1% Food & Personal Care 498 villeroy-boch.co.uk 13 39% Furniture & Appliances 499 military1st.co.uk 13 22% Toys, Hobby & DIY 500 fredperry.com 13 8% Fashion
1: In the UK in million US$ 2: A generalist is a store that is active in at least 4 out of 5 categories with category shares <50%. 85 Sources: ecommerceDB as of November 2020 Appendix
86 Category definitions
Fashion Electronics & Toys, Furniture & Food & Media Hobby Appliances Personal & DIY Care
The category “Fashion” The category “Electronics & The category “Toys, Hobby The category “Furniture & The category “Food & Perso- covers the online trade of Media” covers the online & DIY ” covers the online Appliances” covers the nal Care” covers the online articles of clothing (for sale of physical media (e.g., trade of toys, babyware online sale of furniture, trade of food and beverages men, women, and children), books, DVDs, Blu-ray discs, (including baby food and kitchens and household (excluding baby food) as well shoes and shoe care computer games), clothing), sports, outdoor, goods (e.g., kitchen & bath- as of medicine, cosmetics, and products (e.g., cleaning consumer electronics (e.g., DIY, and garden products room accessories and pharmaceutical and personal products), as well as of TVs, DVD players), and (e.g., sports & outdoor home textiles), as well as of care products (including pre- accessories and bags (e.g., communication devices equipment, flowers, tools, electronic household scription drugs for the private hats, scarves, gloves and (e.g., desktop computers, DIY products), as well as of appliances (e.g., washing end user). It also includes leather bags, suitcases, laptops, smart-phones). hobby & stationery articles machines and coffee medical products for private purses and briefcases). (e.g., art/collectors’ items, machines) for the private use (e.g., blood pressure car parts). end user. monitors).
Subcategories: Subcategories: Subcategories: Subcategories: Subcategories: ▪ Apparel ▪ Consumer Electronics ▪ DIY, Garden & Pets ▪ Furniture & Homeware ▪ Food & Beverages ▪ Bags & Accessories ▪ Books, Movies, Music & ▪ Toys & Baby ▪ Household Appliances ▪ Personal Care ▪ Footwear Games ▪ Hobby & Stationery ▪ Sports & Outdoor
87 Definition of revenues and net sales
Definition of revenues in the eCommerce market Definition of online stores’ net sales
In-scope: ▪ eCommerce net sales are defined as the amount of first-party sales generated by a specific online store on domain level (i.e., ▪ Sale of physical goods to a private end user (B2C) via a digital channel amazon.com and amazon.de remain separate) after the deduction of ▪ Purchases via desktop computers (including notebooks) and returns, allowances for damaged or missing goods, and any discounts purchases via mobile devices (e.g., smartphones) allowed
▪ All monetary figures refer to the annual gross revenue ▪ If an online shopping website also offers a marketplace shop on a site like eBay or Amazon, the resulting revenue is included in the store's eCommerce net sales Out-of-scope: ▪ Digital media (e.g., music downloads or eBooks) ▪ If there are any business-to-business (B2B) revenues generated by a given online store, these will also be included ▪ Digitally distributed services (e.g., plane tickets)
▪ Digitally distributed goods in business-to-business (B2B) markets ▪ Only online stores with a focus on private end users (B2C) will be considered for our database and in this report, i.e., stores with a B2B ▪ Digital purchase or resale of used, defective, or repaired goods share of less than 50% (reCommerce)
▪ All monetary figures do not factor in shipping costs ▪ In this study, only eCommerce net sales generated in the respective country are taken into account. If a website also ships to other countries, sales generated with these shipments are not considered in this figure
88
89 2020 ecommercedb.com Source:
OECD
forecasts, and individual store information. store individual and forecasts,
Shipping information Shipping ▪
IMF, World Bank, and and Bank, World IMF, evaluate the store’s historical revenue development, traffic trends, general market market general trends, traffic development, revenue historical store’s the evaluate
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following years takes multiple information factors into account. Our experts experts Our account. into factors information multiple takes years following Price level information level Price ▪
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International International range ▪
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down approach acquisition of primary data. primary of acquisition approach down - top the from derived revenue Market & Consumer Consumer & Market region
revenue. The algorithm is based on the correlations between success factors and and factors success between correlations the on based is algorithm The revenue. The Statista Digital Digital Statista The by and total in visits ▪
range, price level, and average conversion rates to approximate the online store’s store’s online the approximate to rates conversion average and level, price range, Traffic information, information, Traffic ▪
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Press releases Press ▪
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financial statements financial
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eCommerce net sales net eCommerce ▪
ecommerceDB Our available. are data of types experts conduct research about about research conduct experts sources:
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1) Historical ecommerce net sales development sales net ecommerce Historical 1)
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Online store revenue modeling is based on on based is modeling revenue store Online diverse diverse Forecasting eCommerce net sales during COVID-19 by considering historical and future indicators Impact of the COVID-19 pandemic on net sales modeling
Input data influenced by COVID-19 wayfair.com net sales development in mUSD
1: wayfair.com’s net sales 2: Traffic and conversion development development (index1) +15% Adjusted net sales according to +18% 8,425 the impact of COVID-19 on the +33% 7,326 input data Q1 Influenced by Q1 6,211 COVID-19 +40% 2015 2016 2017 2018 2019 2020 2021 2015 2016 2017 2018 2019 2020 2021 +35% 4,657 3: Store’s individual statements 4: Statista Digital Market Outlook +57% (examples) Furniture & Appliances market 3,334 development in the U.S.2 ▪ announced financial investments in 2,476 the online business 1,582 ▪ recently established new shop system
▪ new eCommerce warehouse 2015 2016 2017 2018 2019 2020 2021 2015 2016 2017 2018 2019 2020 2021
1: SimilarWeb, Alexa 2: Statista Digital Market Outlook 2020 90 Source: ecommercedb.com 2020 About ecommerceDB
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! Find out more on ecommercedb.com About the Statista Digital Market Outlook
90+ 150+ 8 30,000+ markets regions years (2017-2025) interactive statistics
The Digital Market Outlook presents up-to-date figures on markets in the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology. What is the size of the eCommerce fashion market in Spain? How many connected cars are already on the road in China?
The answers to these and many more questions can be found in Statista's Digital Market Outlook. It provides forecasts, detailed market insights, and key indicators for the digital economy.
Seven digital verticals: eCommerce, Smart Home, Digital Media, eServices, FinTech, Digital Advertising, eHealth
Direct access & downloads, fully integrated into the Statista database
Market insights, forecasts and key performance indicators
Outlook reports with segment-specific topics (top companies, trends, deep dives)
Find out more on www.statista.com/outlook/digital-markets About the Statista Global Consumer Survey
50+ 55 6,500+ 700,000+ topics & industries countries int. brands consumers Marketing & Finance & insurance The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online social media world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands. eCommerce & Health ▪ Cross-tabulation retail ▪ Customized target groups Food & nutrition Housing & household ▪ Trend and country comparisons equipment ▪ Export in Excel (CSV) or PowerPoint format
Internet & devices Travel
Media & digital media Services & eServices
Mobility Characteristics & demographics
Find out more on www.statista.com/customercloud/global-consumer-survey Authors
Stefanie Eden Anna-Lena Hoyer David Niemeier Lukas Peters Director eCommerceDB Teamlead ecommerceDB Reports Junior Analyst Junior Analyst
Stefanie is in charge of the Anna-Lena studied Business David holds a Bachelor's degree Lukas studied Economics at the exclusive ecommerceDB.com Administration at the University in Business Administration and University of Kiel and Business expert tool. She holds a diploma of Cologne and at ESADE, completed his Master's degree Administration at the University in Economics and a bachelor’s Barcelona. in Marketinga&aSales in Hamburg. of Hamburg. degree in Communication. She joined Statista as a Project He joined Statista as a Junior He started working as a Junior She is an eCommerce expert Manager in the Research & Analyst in 2020 and has been Analyst for eCommerce markets and has gained deep knowledge Analysis department in 2014 working intensively on the at Statista in 2020. His work is of innovative business models and is now in charge of the design of news articles, the mainly focused on compre- and their effects on the reports that are provided by weekly newsletter and new hensive data analysis, company economy through numerous re- ecommerceDB.com. relevant reports provided by modelling and the creation of search and consulting projects. ecommerceDB.com. reports. Previously, she worked as a Before joining Statista, she consultant with the Boston Before joining Statista, he gained Before joining Statista, he gained worked as an advertising Consulting Group, attending to ecommerce relevant experience professional experience in a consultant for several national several national and inter- through various projects at the research institute and an online and international clients. national clients. Otto Group and Daimler AG. marketing agency.
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