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The Influence of Strategic Planning on Performance of Rugby Clubs in Kenya by Brian Olimba United States International Universit

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The Influence of Strategic Planning on Performance of Rugby Clubs in Kenya by Brian Olimba United States International Universit THE INFLUENCE OF STRATEGIC PLANNING ON PERFORMANCE OF RUGBY CLUBS IN KENYA BY BRIAN OLIMBA UNITED STATES INTERNATIONAL UNIVERSITY-AFRICA SUMMER 2017 THE INFLUENCE OF STRATEGIC PLANNING ON PERFORMANCE OF RUGBY CLUBS IN KENYA BY BRIAN OLIMBA A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA) UNITED STATES INTERNATIONAL UNIVERSITY-AFRICA SUMMER 2017 STUDENT’S DECLARATION I, the undersigned, declare that this project report is my original work and has not been submitted to any other college, institution or university other than the United States International University-Africa for academic credit. Signed:……………………………………………….Date:……………………………….. Brian Olimba (I.D No. 645461) This project has been presented for examination with my approval as the appointed supervisor. Signed:……………………………………………….Date:……………………………….. Fred Newa Signed:……………………………………………….Date:……………………………….. Dean, Chandaria School of Business ii COPYRIGHT All rights reserved. No part of this report may be reproduced or copied in any form or by any means electronic, printing or photocopying without the prior written consent of the author and/or USIU. Copyright © 2017 Brian Olimba iii ABSTRACT The purpose of study was to establish the influence of strategic planning by rugby clubs on their performance. The study was guided by the following questions: How does having a create vision and goals influence performance of rugby clubs in Kenya? How does strategic formulation influence the performance of rugby clubs in Kenya? How implementation of strategic plan influence performance of rugby clubs in Kenya? Descriptive research was used for this studyto investigate facts., the target population were officials, technical team and players in the Rugby teams in the Kenyan league. According to the Kenyan rugby union data there are currently 8 teams in the Kenya Cup that are based in Nairobi as at June 2017. The respondents included the Chairman, (Leaders) Head of the line, Head of pack, Flyhalf, Scramhalf, Hooker, Coach and Assistant coach in each of the eight teams resulting into 64 respondents.The researcher distributed 64 questionnaires and only 52 were filled and returned, this represented a response rate of 81 %. The descriptive records which include mean and standard deviation was measured. Both Pearson correlation and multiple Regression analysis was used to test for the relationship among the independent and dependent variables. The study established that 33% strongly agreed that their clubs have a well stated vision (M=3.79) and 39% strongly agreed that they have clear goals before Kenya cup season starts, 39% agreed (M=4.06). The results also show that 40% believed the goals are realistic (M=3.92), while 48% agreed that goals are measurable (M=3.83). It was also established that 35% agreed that performance of a sports team is quantified by the amount of competitions it wins (M=3.78). The findings revealed that there was a positive relationship between having a great vision and goals and performance of rugby clubs in Kenya (R=.050, P=0.726). The findings show that 54% noted that strategy formulation was done yearly, while 21% noted it was done after 3-4 years. It was established that 46% disagreed that the organization regularly undertake strategy formulation (3.46), it was also noted that 29% strongly agreed that the clubs strategic plan clearly communicated to all (M=3.63). The findings revealed that there was a positive relationship between strategic formulation and performance of rugby clubs in Kenya (R=.093, P=0.513). iv The findings show that 60% reviewed their strategic plan yearly during implementation and 25% after 2-3 years. The analysis also show that 48% agreed that resource allocation influence strategic planning (M=3.50). On the other hand, 46% agreed that resource allocation influence strategic planning (M=3.87). The findings revealed that there was a positive relationship between strategic plan and performance of rugby clubs in Kenya (R=.046, P=0.743). The study recommends that clubs should at all-time maintain a well stated vision and have clear goals for the seasons. The plans need to be well outlined and proper communication done by the technical team to all stake holders. Clubs should undertake regulator strategy formulation and the plan clearly communicated to all, The clubs also need to minimize internal politics as it has an effect on the attainment of higher levels of organizational performance. The leadership need to show ample commitment towards the attainment of this results.Strategic plans ought to be reviewed regularly, and enough resource should be allocated for the process and monitored to ensure the attainment of results. Although sponsorship is the main source of revenue for the clubs, they should diversify and look into other sources of revenue. v ACKNOWLEDGEMENT I would like to express my sincere appreciation to the rugby team players for taking the time to fill in my questionnaires, also special thanks to my supervisor Fred Newa for his patience and support towards the writing of this report. vi DEDICATION This report is dedicated to all my friends and family, thank you for the support. vii TABLE OF CONTENT STUDENT’S DECLARATION ........................................................................................ ii COPYRIGHT ................................................................................................................... iii ABSTRACT ....................................................................................................................... iv ACKNOWLEDGEMENT ................................................................................................ vi DEDICATION.................................................................................................................. vii LIST OF TABLES ............................................................................................................. x LIST OF FIGURES .......................................................................................................... xi ABBREVIATION AND ACRONYMS .......................................................................... xii CHAPTER ONE ................................................................................................................ 1 1.0 INTRODUCTION........................................................................................................ 1 1.1 Background of The Study .............................................................................................. 1 1.2 Problem Statement ......................................................................................................... 5 1.3 Purpose of Study ............................................................................................................ 6 1.4 Research Questions ........................................................................................................ 6 1.5 Significance of Study ..................................................................................................... 6 1.6 Scope of the Study ......................................................................................................... 7 1.7 Chapter Summary .......................................................................................................... 7 CHAPTER TWO ............................................................................................................... 8 2.1 Introduction .................................................................................................................. 8 2.2 Influence of Vision and Goals on Performance of Rugby Clubs ................................... 8 2.3 Influence of Strategic Formulation on the Performance of Rugby Clubs ................... 13 2.4 Influence of Strategic Plan on Performance ................................................................ 19 2.5 Chapter Summary ........................................................................................................ 24 CHAPTER THREE ......................................................................................................... 25 3.0 RESEARCH METHODOLOGY ............................................................................. 25 3.1 Introduction .................................................................................................................. 25 3.2 Research Design........................................................................................................... 25 3.3 Population and Sampling Design ................................................................................. 26 3.4 Data Collection Methods ............................................................................................. 27 viii 3.5 Research Procedures .................................................................................................... 28 3.6 Data Analysis Methods ................................................................................................ 29 3.7 Chapter Summary ........................................................................................................ 29 CHAPTER FOUR ............................................................................................................ 31 4.0 RESULTS AND FINDINGS ..................................................................................... 31 4.1 Introduction .................................................................................................................
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