Online Video Online Video Produce For Pennies, Sell For Big Bucks! John Potter VP/Director Radio Training Academy
[email protected] Here’s What We’ll Cover 1. How we got here 2. Online video growth 3. Examples of video products 4. The pricing models 5. Inexpensive video production Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 1 Online Video How We Got Here History of the Net •Text • Graphics • Audio •Video • ??? Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 2 Online Video Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 3 Online Video Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 4 Online Video Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 5 Online Video The Irony • Improving – Bigger screens –Higher quality –HDTV –Blu‐ray DVD • Dumbing‐down – Smaller screens – Compressed quality – Online and mobile devices Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 6 Online Video Video Production Costs •Network TV commercial production: $400,000 (source: AAAA) • YouTube Free? Score Card Brooker: 2.1 Million USA Network (#1): 2.0 Million Video Products # 1. Video pre‐rolls #2. LllLocally proddduced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Radio Advertising Bureau, Irving, TX RAB Webinar Series Copyright, 2008 Page 7 Online Video Pricing Models •Flat Rate • CPM •CPC