Hubert Herkomer, William Powell Frith, and the Artistic Advertisement
Andrea Korda “The Streets as Art Galleries”: Hubert Herkomer, William Powell Frith, and the Artistic Advertisement Nineteenth-Century Art Worldwide 11, no. 1 (Spring 2012) Citation: Andrea Korda, “‘The Streets as Art Galleries’: Hubert Herkomer, William Powell Frith, and the Artistic Advertisement,” Nineteenth-Century Art Worldwide 11, no. 1 (Spring 2012), http://www.19thc-artworldwide.org/spring12/korda-on-the-streets-as-art-galleries-hubert- herkomer-william-powell-frith-and-the-artistic-advertisement. Published by: Association of Historians of Nineteenth-Century Art. Notes: This PDF is provided for reference purposes only and may not contain all the functionality or features of the original, online publication. Korda: Hubert Herkomer, William Powell Frith, and the Artistic Advertisement Nineteenth-Century Art Worldwide 11, no. 1 (Spring 2012) “The Streets as Art Galleries”: Hubert Herkomer, William Powell Frith, and the Artistic Advertisement by Andrea Korda By the second half of the nineteenth century, advertising posters that plastered the streets of London were denounced as one of the evils of modern life. In the article “The Horrors of Street Advertisements,” one writer lamented that “no one can avoid it.… It defaces the streets, and in time must debase the natural sense of colour, and destroy the natural pleasure in design.” For this observer, advertising was “grandiose in its ugliness,” and the advertiser’s only concern was with “bigness, bigness, bigness,” “crudity of colour” and “offensiveness of attitude.”[1] Another commentator added to this criticism with more specific complaints, describing the deficiencies in color, drawing, composition, and the subjects of advertisements in turn. Using adjectives such as garish, hideous, reckless, execrable and horrible, he concluded that advertisers did not aim to appeal to the intellect, but only aimed to attract the public’s attention.
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