,.a The Fifth Estate 2,b'U, R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcast i ng ii Jul 25 HEAD BLASS WARNER BROS. TELEVISION DISTRIBUTION A Warner Communications Company ZT14£ "IV ÌÌ3Mñb'w 50471 °.IG12 7ZT k00Y S rS-lPv R 06/AON )47I 47Q£7.1 Z119£ INTRODUCING THE NEW THIRD EDITION NATIONAL ASSOCIATION OF BROADCASTERS Legal Guide TO BROADCAST LAW AND REGULATION Here's What Others are Saying About the New NAB LEGAL GUIDE TO BROADCAST LAW AND REGULATION "Whether you're a novice or old pro in the broadcasting "The NAB Legal Guide is a welcome resource for all of us business, the NAB Legal Guide is a required resource. I out here trying to wade through the piles of rules and regu- would recommend that all of my clients keep a copy of the lations. It's written in plain English and is easy to follow NAB Legal Guide at their fingertips. It would make my and use." job and theirs a lot easier." Michael O. Lareau, Sr. Vice President Richard E. Wiley, Former Chairman, FCC United Artist Broadcast Properties Partner, Wiley, Rein & Fielding WOOD -AM & WOOD -FM, Grand Rapids, Michigan "Understanding the new FCC rules and regulations will be made simpler with the NAB Legal Guide." Kenneth J. Elkins, President & CEO Pulitzer Broadcasting Company This new and expanded third edition of basic legal questions regarding broadcast The text covers the following important the NAB LEGAL GUIDE provides a sales and advertising; the advertising re- areas: comprehensive review of the many rules, quirements section of the guide outlines Reporting Requirements regulations and laws that affect broadcast regulations as they apply to your daily Applications operations. The LEGAL GUIDE was activities. Compliance Checklists written by legal experts in broadcast law Programming Requirements and regulation, and is an invaluable refer- News Directors- Chapter III (Newsgather- News Requirements ence source. ing Policies and Practices) is "must Advertising Requirements reading" for news directors and staff. It Record Retention Requirements includes practical guidance on libel, inva- Cable Television Rules Put the New NAB LEGAL sion of privacy, concealed microphones, Noncommercial Educational Stations hidden cameras and investigative FCC Assistance GUIDE TO BROADCAST reporting. LAW AND REGULATION to Obtaining Effective Legal Advice Forms, Reports & Applications re- Work for You Program Directors -The NAB LEGAL GUIDE provides important information quired by the FCC program lists, General Managers -Now you can have a on: indecency and obscenity, NAB Member Price: $179.00 political complete reference source to broadcast broadcast, prime time access Nonmember Price: $279.00 law and regulation to assist you in com- rules, and much more. Residents of DC add 6% sales tax. Non- pliance. members add $4.50 per copy for shipping and handling. Attorneys -Now you can have a quick The NAB LEGAL GUIDE is reference source at your fingertips when Designed to End Tedious Searches To order call toll -free 1- 800 -368 -5644 your broadcast clients call. (9am -5pm ET) or in the Washington for Information D.C. area, 1- 202 -429 -5376, and charge Group Heads -This comprehensive text your order to MasterCard, VISA or The headings and subheadings of the should be on the shelf in every station you American Express. Or, send check paya- guide make it easy for you to find mat- own to assist in station compliance with ble to NAB Services along with your ters which will be of relevance to either broadcast law and regulation. name, company name, street address, radio or television stations (a special chap- city, state, zip and telephone number to: Investors and Brokers-Now you can be ter is included for noncommercial educa- tional stations). Since FCC rules and brought up -to -date on the laws and regu- NAB N<Moo1 ALSmanon of policies Services lations affecting station transactions. change, the NAB LEGAL GUIDE Dept. 129 notes those requirements which are un- 1771 N Street, N.W. NAB Sales Managers -This text answers many dergoing or about to undergo review. Washington, DC 20036 BROADCASTERS TM TeleRep Inc. 875 Third Avenue New York, N.Y. 10022 (212) 759 -8787 Offices: Atlanta Boston Charlotte Chicago Cleveland Dallas Detroit Houston Los Angeles Miami Minneapolis New York Philadelphia St. Louis San Francisco Seattle "WE CAUGHT LIGHTNING IN A BOTTLE:'* Already sold in 70% of U.S. 23 of the Top 25. Both Affiliates and Independents now making full 52 week commitments. Charles L. Edwards Al DeVaney Sr. V.P., Exec. V.P., Gaylord G.M. WPWR -TV Broadcasting & G.M. Chicago KTVT Dallas "THE MORTON "We needed a break- DOWNEY JR. SHOW is through program for late - bringing us a tremendous night- compelling, provocative amount of press attention and television. THE MORTON DOWNEY giving us extraordinary visibility -not to JR. SHOW is just that. It separates our mention doubling the time period rating station from the rest, in the most competitive and share:' market in the country" Don Corsini Program Director KABC Robert KunathV.P., G.M.WWOR -TV -TV Los Angeles New York /New Jersey Market "THE MORTON DOWNEY JR. SHOW has been very successful for KABC -TV in the "Since THE MORTON DOWNEY JR. Midnight time period, even occasionally SHOW went on the air, there's been an exceeding our own rating expectations by incredible snowball effect of ratings and scoring 20 shares." press for the station.The fact is that at times we've been the top -rated station in prime Karen Corbin Programming & time, proving that audiences are looking Marketing Manager WPHL -TV for alternatives." Philadelphia "THE MORTON DOWNEY JR. SHOW *Daniel J. Berkery President & was the easiest marketing situation we G.M. WSBK -TV Boston ever had to deal with, the numbers were "With MORTON DOWNEY, we caught there from day one, when it doubled the lightning in a bottle. It just explodes." time period rating and more:' New York (212) 605 -2786 Los Angeles (818) 777 -5816 Distributed by Dallas (214) 386 -6400 Atlanta (404) 875 -1133 MCATV Chicago (312) 337-1100 æ., 1988 MCATV All rights reserved. fol. 115 No. 4 Broadcastingii Jul 25 rejected outright or delayed 90 EXPERIMENT IN Convention question indefinitely. PENNSYLVANIA Bell Atlantic asks FCC for mark. Poor ratings raise questions of permission to build fiber optic whether networks should reduce coverage of national plant in Perryopolis, Pa., for test of video and telephone services. political conventions. PAGE 27. Company is working with existing cable franchise operator there. 111 KEEPING THE CUSTOMER SATISFIED When it comes to operations, James Gray, president of Columbus, Ohio -based Warner Cable, believes in fundamentals. Customer service, he says, "has Opening the door to be unquestionably sound." Previously rejected by CBS, 'Jake's Journey' is getting short- more... FCC proposes broadening waivers of flight order from network. its ban on telco -cable crossownership and liberalizing DEPARTMENTS telco -cable system affiliation to allow phone 74 /CABLE MADE -FORS Cablecastings 79 companies to own up to 50% of publicly traded cable USA Network says it will launch Changing Hands 83 movie -of- the -week series next companies. PAGE 31. Closed Circuit 8 spring. Datebook 22 Editorials 114 years Fates & Fortunes 108 Twenty -three 77 /AM IMPROVEMENT Fifth Estater 111 of AM FCC votes to allow RKO General to FCC proposes adoption For the Record 92 later... technical quality improvement -long renewal cases and In Brief 112 settle its 23- year comparative standards, including industry- In Sync 76 sell KHJ -TV Los Angeles and WHBQ(AM) Memphis. adopted NRSC audio standards Law & Regulation 80 PAGE 33. developed by National Association of Broadcasters and Masthead 20 Electronic Industries The Media 84 37 /RADIO DAYS 34 NBC'S CABLE Association. Monday Memo 24 Whether it is due to networks START On Radio 77 and rep companies increasing CNBC (Consumer News and Open Mike 23 their involvement in auxiliary Business Channel) is name of 80 /STEER CLEAR Programing 72 or marketing activities. NBC's cable programing venture According to comments from Riding Gain 78 producers and syndicators 1989. NCTA, debuting in early INN, MPAA and NAB, Special Report 37 increasing their programing fare, Consumer business news will be Copyright Office should stay on Stock Index 70 BROADCASTING'S special report on shown 24- hours -a -day during sidelines in battle over applying Washington Watch 81 aural band finds industry in flux. week, with sports filling weekend compulsory license to satellite schedule. superstations. Where Things Stand 10 Broadcasting (ISSN 0007 -2028) is pub- 73 /AFTER THE SPLIT lished 52 Mondays a year by Broadcasting One week after announced 85 /HOT BIRD Publications Inc., 1705 Desales Street. N.W. Washington. -class post- plans to split MGM and United Sky Channel moves D.C. 20036. Second Murdoch's age paid at Washington, D.C.. and additional Artists, Lee Rich, chairman and to Europe's leading DBS system. offices. Single issue $2 except special issues chief executive officer of MGM/ $3 50 (50th Anniversary issue $10). Subscrip- UA Communications. tions. U.S. and possessions: one year $70. two $190. Canadian announces his resignation. years $135, three years 88 AROUND -THE- and other international subscribers add $20 per year. U.S. and possessions $235 yearly WORLD BY SATELLITE for special delivery, $100 for first -class. Sub- 72 /SECOND CHANCE Since FCC opened up scriber's occupation required. Annually: Broadcasting o Yearbook Continuing writers strike has international earth station Cablecastiag $110. Across the Dial $6.95. Microfilm of networks and producers business in U.S. to competition Broadcasting is available from University scrambling to come up with four years ago, business of Microfilms.