2013 Childhood Injury Prevention Conference Washington, DC WELCOME

This is the first time in five years that our coalitions in the United States and partners around the world will all be together. It is a rare opportunity for us to inspire one another, to understand the impact of what we do around the world and to recommit ourselves to doing everything we can to protect children from preventable injuries. During our time together, we will celebrate the remarkable success of the past 25 years. We will learn from the top experts in our field. And we will work together to hone the skills we need to propel us into the future. You are the ones who inspired our theme: momentum. Your dedication, drive and passion will bring about the outcome that we envision for all children, no matter where they live: A world safe from preventable injuries. Thank you for being here.

Kate Carr Continuing Education Twitter We will be tweeting at the Certified Health Education Specialists (CHES) conference. Make sure to follow us at @safekidsusa. If you are planning Safe Kids Worldwide is a designated provider of continuing education to tweet at the conference, feel contact hours (CECH) in health education by the National Commission for free to use the conference hashtag Health Education Credentialing, Inc. This conference includes workshops and plenaries for CHES/MCHES to receive Category 1 CECH. #SKWconference.

All workshops are CHES-eligible. Be sure to sign the CHES roster at the back of each workshop room. Write your CHES number next to your name. Photos and Video All plenaries except the opening plenary, awards luncheon and closing You can view photos from the plenary are eligible for CHES credits. You must sign the CHES roster located conference on Flickr (http://www.flickr. outside the ballroom immediately following the plenary. Write your CHES com/photos/safekidsworldwide/) and number next to your name. Facebook (https://www.facebook.com/ SafeKidsUSA), and watch videos on You must complete and turn in an evaluation form for each workshop you our YouTube Channel (http://www. attend and complete and return the overall evaluation at the end of the conference. youtube.com/safekidsusa).

Within 14 business days following the conference, you will receive an email with your CHES earnings. If you have any CHES-related questions, email Kerry at [email protected]. If you do not receive a reply within two business days, please follow up with a call to (202) 662-0639.

Child Passenger Safety Technicians and Technician-Instructors

Nationally certified CPSTs and CPSTIs may earn up to 4.5 CPS CEUs for attending the CPS Latest Technology Workshop, completing the exhibit hall passport and attending the eligible workshop. Details are on the CPS CEU passport. Once complete, techs are to enter the information in their online profiles and keep the completed passports in case they are randomly selected to be CEU-audited. Exhibitors Exhibit Hall Hours

Alliance of Automobile (Table 43) Ollie Otter, Booster Seat THURSDAY: 7:00 a.m. – 6:00 p.m. Manufacturers (Tables 1-3) Insurance Institute for and Seat Belt Education Breakfast in Exhibit Hall 7:00 a.m. – 8:00 a.m. Bell (Table 9) Highway Safety (IIHS) Program (Table 35) Britax Child Safety, Inc. (Table 37) Portable Fuel Container Closed for Lunch Plenary 12:30 p.m. – 2:00 p.m. (Tables 38-39) Juvenile Products Manufacturers Association (PFCMA) (Table 36) Refreshment Break, Exhibits and Chicco (Table 26) Manufacturers Association (JPMA) (Tables 4-5) RECARO (Tables 17-18) Children's Tylenol® Poster Presentations 5:00 p.m. – 6:00 p.m. (Tables 49-50) Keep Kids Fire Safe® SafeGuard/IMMI (Table 27) Foundation (Table 46) Cribs for Kids (Table 7) Safe Kids Worldwide Kidde (Tables 10-11) (Tables 51-62) Diono, LLC (Tables 20-21) FRIDAY: 7:00 a.m. – 5:00 p.m. Kids Fly Safe (Table 41) Safe Ride News Publications Dorel Juvenile Group Breakfast in Exhibit Hall 7:00 a.m. – 8:00 a.m. (Table 40) (Tables 23-24) Mercury Distributing (Table 32) Safe Traffic System, Inc. Closed for Lunch Plenary 12:30 p.m. – 2:30 p.m. Emergency Services (Table 19) Communications (Table 34) Merritt Manufacturing, Inc. (Table 6) SANUS (Tables 47-48) Energizer (Table 28) Modeltech International The Reflectory (Table 8) Evenflo (Tables 12-13) (Tables 14-15) TOMY (Table 25) Graco Children's Products National Coalition for Safer (Table 44) Toy Industry Association Roads (NCSR) (Table 33) (TIA) (Table 22) I'm Safe! / Child Safety National Fire Protection Solutions (Table 31) UPPAbaby (Table 16) Association (NFPA) Innovative Concepts (Table 42) HOTEL FLOOR PLAN FLOOR HOTEL

4 • Safe Kids Worldwide OVERVIEW

Wednesday, June 19 8:00 AM – 4:00 PM GLOBAL NETWORK MEETING National Harbor 3 Made possible by FedEx 8:00 AM – 11:00 AM STATE COORDINATOR MEETING Azalea 2 11:00 AM – 1:00 PM START SAFE FIRE GRANTEE MEETING Azalea 3 11:00 AM – 1:00 PM ADVISORY COUNCIL MEETING Azalea 1 1:00 PM – 3:00 PM NEW COORDINATOR MEETING Azalea 2 4:00 PM – 6:00 PM CPS LATEST TECHNOLOGY Cherry Blossom Ballroom 6:45 PM – 10:00 PM THE SILVER PARTY: 25TH ANNIVERSARY RECEPTION Pose Lounge

Thursday, June 20 7:00 AM – 5:00 PM Registration Open Alcove near Cherry Blossom Foyer 7:00 AM – 8:00 AM Breakfast in Exhibit Hall Cherry Blossom Lobby 8:00 AM – 9:15 AM OPENING PLENARY: MOMENTUM Cherry Blossom Ballroom

Workshop 1 9:30 AM – 10:45 AM PROGRAMS THAT WORK FOR YOUR AUDIENCE: Planning and Evaluation Magnolia 1 9:30 AM – 10:45 AM TOOLS FOR STATE COALITION COORDINATORS: Strategies for Smart Growth Magnolia 2 9:30 AM – 10:45 AM HIGH TECH SOLUTIONS THAT WORK: Patterns in Injury Prevention Azalea 3 9:30 AM – 10:45 AM NEW COMMUNICATIONS TOOLS: Building Blocks to Make Your Message Stick Azalea 1 9:30 AM – 10:45 AM ADVOCACY 101: Making Your Case to Policymakers Azalea 2 9:30 AM – 10:45 AM CREATING A “SAFETY CULTURE” FOR CHILD PASSENGERS: Three Perspectives National Harbor 3 Workshop 2 11:00 AM – 12:15 PM REACHING NEW PARENTS: An Opportunity to Make a Difference Magnolia 1 11:00 AM – 12:15 PM DEVELOPMENT: How to Set and Achieve Your Fundraising Goals Magnolia 2 11:00 AM – 12:15 PM FIRE & BURN PREVENTION: Inspiration from the Field Azalea 1 11:00 AM – 12:15 PM PEDESTRIAN SAFETY: Walking the Walk Azalea 2 11:00 AM – 12:15 PM SCORING WITH SPORTS PROGRAMS: Winning Strategies Azalea 3

12:30 PM – 2:00 PM LUNCH WITH THE TODAY SHOW: Investigating the Elements of a Powerful Story Cherry Blossom Ballroom Workshop 3 2:15 PM – 3:30 PM SAFE KIDS DAY: The Beginning of a Great Tradition Azalea 3 2:15 PM – 3:30 PM PUBLIC POLICY MASTER CLASS: Low Budget, Highly Creative Advocacy Azalea 2 2:15 PM – 3:30 PM STORYTELLING: Putting a Face on Child Injury Prevention Azalea 1 2:15 PM – 3:30 PM GLOBAL DATA COLLECTION AND ANALYSIS: Generating Evidence for Action Magnolia 1

3:45 PM – 5:00 PM PLENARY – MOMENTUM: Making Child Injury Prevention a Global Priority Cherry Blossom Ballroom

5:00 PM – 6:00 PM Refreshment Break, Exhibits and Posters Presentations Cherry Blossom Lobby 6:30 PM – 9:00 PM Global Network Dinner (Invitation Only) Made possible by FedEx 6:30 PM U.S. Participants: Enjoy an Evening with your Friends

4 • Safe Kids Worldwide Childhood Injury Prevention Conference • 5 Friday, June 21 7:00 AM – 5:00 PM Registration Open Alcove near Cherry Blossom Foyer 7:00 AM – 8:00 AM Breakfast in Exhibit Hall Cherry Blossom Lobby 7:00 AM – 8:00 AM GM Meeting (Invitation Only) National Harbor 3 Made possible by General Motors Foundation 8:00 AM – 9:15 AM PLENARY – CHILD INJURY PREVENTION: A Conversation with Five Top Federal Leaders Cherry Blossom Ballroom Workshop 4 OVERVIEW 9:30 AM – 10:45 AM WATCH OUT: New Trends in Distraction Magnolia 1 9:30 AM – 10:45 AM CAPACITY BUILDING: Enhancing Programs to Save Lives Azalea 1 9:30 AM – 10:45 AM HOSPITAL-BASED INJURY SURVEILLANCE: Challenges and Opportunities Azalea 2 9:30 AM – 10:45 AM WORKING IN RURAL COMMUNITIES: Strategies that Make a Difference Azalea 3 9:30 AM – 10:45 AM THE WATER'S FINE: Breaking Through on Pool Safety Magnolia 2

Workshop 5 11:00 AM – 12:15 PM CHILD RESTRAINT SYSTEMS: Addressing Misuse through Research and Action Magnolia 1 11:00 AM – 12:15 PM WORKING WITH LEAD AGENCIES AND STAKEHOLDERS: Secrets to Successful Partnerships Magnolia 2 11:00 AM – 12:15 PM MEDICATION SAFETY: Safe Storage, Safe Dosing, Safe Kids Azalea 2 11:00 AM – 12:15 PM EMERGING RISKS IN THE HOME: What Curious Kids Are Getting into Today Azalea 3 12:30 PM – 2:30 PM PLENARY – MOMENTOUS HONORS: Safe Kids Worldwide 25th Anniversary Awards Luncheon Cherry Blossom Ballroom Workshop 6 2:45 PM – 4:00 PM OCCUPANT PROTECTION: From Pre-Drivers to Teen Drivers Magnolia 1 2:45 PM – 4:00 PM OPEN BODIES OF WATER: How New Research and Partnerships Can Prevent Drowning Magnolia 2 2:45 PM – 4:00 PM CULTURALLY SPEAKING: How to Speak Safety in Different Cultures Azalea 3 2:45 PM – 4:00 PM CHANGES THAT SAVE LIVES: Making Safer Routes for Kids Azalea 2 2:45 PM – 4:00 PM SOCIAL MEDIA: Tips to Sharpen your Skills Azalea 1

Workshop 7 4:15 PM – 5:30 PM SPORTS CONCUSSIONS DIAGNOSIS: The Science and the Heart of It Magnolia 1 4:15 PM – 5:30 PM REACHING TEENS: Peer-To-Peer Approaches to Safety Magnolia 2 4:15 PM – 5:30 PM CREATIVE TEACHING STRATEGIES: When Words Are Not Enough Azalea 2 4:15 PM – 5:30 PM BIKE SAFETY IN YOUR COMMUNITY: Developing Partnerships, Engaging Youth and Other Techniques Azalea 1 4:15 PM – 5:30 PM SAFE, SOUND AND ASLEEP: Preventing Infant Suffocation Azalea 3 5:00 PM Exhibit Hall Closes 6:30 PM – 9:30 PM BBQ on The Pier Made possible by Children's Tylenol®

Saturday, June 22 8:00 AM – 12:00 PM Registration Open Alcove near Cherry Blossom Foyer 8:30 AM – 9:15 AM Breakfast Cherry Blossom Ballroom 9:15 AM – 10:30 AM PLENARY – FAITHFUL PARTNERS: Forging Relationships with Houses of Worship Cherry Blossom Ballroom 10:45 AM – 11:30 AM CLOSING PLENARY – MOMENTS THAT MATTER: A Tribute to First Responders Cherry Blossom Ballroom 11:30 AM FedEx Shipping Alcove near Cherry Blossom Foyer

6 • Safe Kids Worldwide WEDNESDAY

WEDNESDAY, JUNE 19 6:45 p.m. – 10:00 p.m. THE SILVER PARTY: 25th Anniversary Reception Featuring a salute to the Honorable Debbie Wasserman Schultz.

Rep. Wasserman Schultz represents Florida's 23rd Congressional District. Before joining the U.S. Congress, she served in the Florida State Legislature. Throughout her career in public service, Rep. Wasserman Schultz has been committed to protecting children. Some of her accomplishments include the passage of the PROTECT Our Children Act to combat child predators, working with then — Senator Joseph Biden, and the passage of the Virginia Graeme THURSDAY Baker Pool and Spa Safety Act to combat childhood drowning.

Join in the spirit of the festivities by donning something silver, anything from serious bling to a discrete watch. Think cocktail party threads, not gowns and tuxes. How much silver you want to rock is totally up to you.

THURSDAY, JUNE 20 8:00 a.m. – 9:15 a.m. OPENING PLENARY: Momentum Momentum: It is the perfect word to describe the state of Safe Kids Worldwide today. Safe Kids has 25 years of impressive accomplishments behind us and exhilarating opportunities ahead. We kick off this conference with a tribute to those who have brought us to where we are today and a salute to our coalitions and partners who will lead us into the future.

Kate Carr, President and CEO, Safe Kids Worldwide John Claster, Chairman of the Board, Safe Kids Worldwide

Honoring Johnson & Johnson, accepted by Sarah Colamarino, Vice President, Corporate Equity Programs, Johnson & Johnson; Children’s National Medical Center, accepted by Kurt D. Newman, MD, President and CEO, Children’s National Medical Center; and Martin R. Eichelberger, MD, Pediatric Trauma Surgeon and former Chief of Emergency Trauma & Burn Services at Children’s National Medical Center

Sarah L. Colamarino Sarah is Vice President of Corporate Equity Programs, Johnson & Johnson. In this role, Sarah develops and executes broad-scale initiatives and strategic partnerships that reflect aspects of the company's long-standing commitment to corporate citizenship. She has been with Johnson & Johnson since 1989. Prior to joining Johnson & Johnson, Ms. Colamarino worked at a New York public relations firm on a variety of pharmaceutical and consumer health care accounts, as well as in several positions in hospital public relations and marketing. She has served on the board of Safe Kids Worldwide since 2010.

Kurt D. Newman, MD Dr. Newman is President and CEO at Children's National Medical Center. Dr. Newman has been an integral part of the Children’s family for 27 years, beginning in 1984. Prior to becoming CEO, Dr. Newman was Surgeon-in-Chief and Senior Vice President of the Joseph E. Robert, Jr., Center for Surgical Care. Dr. Newman was instrumental in creating the Sheikh Zayed Institute for Pediatric Surgical Innovation and served as its Acting Vice President when it was founded in 2009. He is an expert in clinical resource management. He is also Professor of Surgery and Pediatrics at George Washington University. Dr. Newman is President of the Safe Kids Worldwide Board.

Martin R. Eichelberger, MD Dr. Eichelberger is a professor of surgery and pediatrics at the George Washington University School of Medicine. He graduated from Princeton University and Hahnemann University Medical School and completed his surgical education at Case Western Reserve University Hospital and the Children’s Hospital of Philadelphia. He is former chief of the Emergency Trauma and Burn Service at Children’s National Medical Center. He has also served as director of the Crash Injury Research and Engineering Network for children and medical director of the Emergency Medical Services for the Children’s National Resource Center. Dr. Eichelberger founded the National SAFE KIDS Campaign in 1988. In 2005, the National SAFE KIDS Campaign officially became Safe Kids Worldwide.

6 • Safe Kids Worldwide Childhood Injury Prevention Conference • 7 Workshop 1 9:30 a.m. – 10:45 a.m. PROGRAMS THAT WORK FOR YOUR AUDIENCE: Planning and Evaluation “Begin with the end in mind.” That’s good advice for the challenging work of developing programs. By following best practices in developing and evaluating your injury prevention programs, you can create programs that work and results you can

THURSDAY point to. Come learn from experts in the field about needs assessments and how to use logic models in program planning and evaluation development. This session is critical for anyone who wants to know whether their programs are changing behaviors and preventing injuries.

Grant Baldwin, PhD, Director, Centers for Disease Control and Prevention Division of Unintentional Injury Prevention, National Center for Injury Prevention and Control, Carolyn Cumpsty Fowler, PhD, Assistant Professor and Evaluation Coordinator, Johns Hopkins University School of Nursing, Moderated by Rennie Ferguson, Injury Epidemiologist, Safe Kids Worldwide

9:30 a.m. – 10:45 a.m. TOOLS FOR STATE COALITION COORDINATORS: Strategies for Smart Growth How many coalitions are in your state? Five? Fifteen? No matter, you can manage them for success. Come learn how you can enhance your capacity and strengthen your state operations. We will discuss how to build and strengthen your board for maximum impact. You will learn some strategies to raise money for your state’s injury prevention efforts, how to measure success and how to make the case for more funding. Take home a toolbox full of ideas for growing the childhood injury prevention initiatives in your state.

Beverly Losman, Director, Safe Kids Georgia, Kristen Sanderson, Program Coordinator, Safe Kids Georgia, Moderated by Dan Orzechowski, Senior Manager, Safe Kids Worldwide

9:30 a.m. – 10:45 a.m. HIGH TECH SOLUTIONS THAT WORK: Patterns in Injury Prevention Geographic Information Systems (GIS) let us visualize, question, analyze and interpret data to reveal trends and patterns in injury prevention. Sound fascinating? It is. In this session, we will learn how researchers have used GIS to design programs and better inform public health practitioners and advocacy efforts. You will leave with a better understanding of how databases, technology and software can be used to identify where and why children are being injured.

Sally Wilson, Education, Prevention and Outreach Coordinator, Children’s National Medical Center, Tareka Wheeler, Director of U.S. Programs, Safe Kids Worldwide, Stacy Woods, PhD Candidate, Johns Hopkins Bloomberg School of Public Health, Moderated by Tareka Wheeler, Director of U.S. Programs, Safe Kids Worldwide

9:30 a.m. – 10:45 a.m. NEW COMMUNICATIONS TOOLS: Building Blocks to Make your Message Stick New logo + new website + new messages = we are on our way to building a stronger brand for Safe Kids. Come learn how to use the building blocks of branding so more people will pay attention to your messages, especially moms. You will hear from

8 • Safe Kids Worldwide THURSDAY

FutureBrand, brand masters who have worked with Dow, Nestle, American Airlines and now Safe Kids Worldwide. Hear what moms told us in focus groups about why they may tune out our messages and what makes them tune in. Discover materials now available and how to put the new Safe Kids look, feel and tone to work for you.

Mark Thwaites, Creative Director, FutureBrand, Gary Karton, Director of Communications, Safe Kids Worldwide, Jane Enright, Creative Services Manager, Safe Kids Worldwide, Moderated by Martha Wilcox, Chief Marketing Officer, Safe Kids Worldwide

9:30 a.m. – 10:45 a.m. ADVOCACY 101: Making Your Case to Policymakers

Success in advocacy starts with understanding one basic thing: what elected officials and their staff want to hear. How do you avoid having your message fall on deaf ears? What is the key to effective presentations and materials? How do you build, manage and motivate stakeholders? What does “All Politics is Local” really mean? How important is data? Stories? Get answers to these questions and set your sights on laws that need to be passed.

Stephen Ward, Principal, VH Strategies, Stacy Barton, Chief of Staff, Congressman Jon Runyan (R-NJ), J.T. Griffin, Vice President for Policy, Mothers Against Drunk Driving, Moderated by Rachel Weintraub, Legislative Director and Senior Counsel, Consumer Federation of America

9:30 a.m. – 10:45 a.m. CREATING A “SAFETY CULTURE” FOR CHILD PASSENGERS: Three Perspectives Made possible by General Motors Foundation First understanding, then shaping cultural norms to create an environment for child safety is a great challenge to Safe Kids members everywhere. This session will address barriers and opportunities to make child passengers safer in Mexico, Qatar and South Africa. Panelists will explore how tradition and belief systems shape behavior and how programs and campaigns are designed to address barriers to change.

Khalid Abdulnoor Saifeldeen, MD, Director, Hamad International Training Center, Hamad Medical Corporation, Qatar, Pumla Mtambeka, Deputy Director, Childsafe, Safe Kids South Africa, Paco de Anada, Executive Director, Safe Kids México, Moderated by Lorrie Walker, Training Manager and Technical Advisor, Safe Kids Worldwide

Workshop 2 11:00 a.m. – 12:15 p.m. REACHING NEW PARENTS: An Opportunity to Make a Difference Made possible by JPMA The first few months of a baby’s life present a rare window of opportunity to reach new parents and caregivers with important ways to keep baby safe. This session will showcase home visitor programs in New Jersey and New Mexico that provide information and support to pregnant women, new mothers and fathers and other caregivers in their own homes. You will learn about the Kohl’s Safe Baby University in Detroit, Michigan and about an innovative bedside counseling program from Israel that helps prevent additional injuries to children and their siblings after they leave the hospital.

Carol Ann Giardelli, Coordinator, Safe Kids New Jersey, John McPhee, Coordinator, Safe Kids New Mexico, LaToya Cain, Member, Safe Kids Metro Detroit, Sharon Levi, Head of Research, Beterem- Safe Kids Israel, Moderated by Torine Creppy, Chief Program Officer, Safe Kids Worldwide

8 • Safe Kids Worldwide Childhood Injury Prevention Conference • 9 11:00 a.m. – 12:15 p.m. DEVELOPMENT: How to Set and Achieve Your Fundraising Goals Ever dream about what you could accomplish in child safety if you had the monetary resources to make it happen? This session will focus on creating bold yet achievable goals, identifying fundraising prospects in your community and developing strategies to implement your vision.

John Campbell, Director of Development and Strategic Partnerships, Safe Kids Worldwide, Pam THURSDAY Fair, Program Supervisor, Safe Kids Columbus (GA), Linda K. Brees, MS, Director, Safe Kids Upstate, Moderated by Shannon Sullivan, Chief Development Officer, Safe Kids Worldwide

11:00 a.m. – 12:15 p.m. FIRE & BURN PREVENTION: Inspiration from the Field Made possible by Kidde In the U.S., when a child is injured or dies from a residential fire, two out of three times a smoke alarm is not working or not present. We can change this. You will be inspired by the Iowa State Fire Marshal who will stop at nothing to get working smoke alarms in homes. You will also learn about current trends in burn prevention and programs from the Burn Prevention Network. And you will be intrigued by a program in China which uses New Year’s traditions to help families remember to store their gas cans safely.

Ray Reynolds, State Fire Marshal, Iowa Department of Public Safety, Dan Dillard, Executive Director, Burn Prevention Network, Monica Cui, Chief Representative and Executive Director, Safe Kids China, Moderated by Heather Caldwell, Communications Manager, Kidde

11:00 a.m. – 12:15 p.m. PEDESTRIAN SAFETY: Walking the Walk Made possible by Xerox Reduced speeds, signals and signs are all effective strategies for improving the pedestrian environment near schools and other places where kids walk and ride. But there’s much more. Learn about innovative techniques, tools and research that will help you improve child pedestrian safety in your community.

Priti Gautam, Program Manager, Safe Kids Worldwide, Jeanne Marsala Cosgrove, Coordinator, Safe Kids Clark County, Peter Spitzer, Executive Director, Safe Kids Austria, Megan Shropshire, Manager, Children's Advocacy, School Health, Safe Kids Upstate, Moderated by Kristin Rosenthal, Program Manager, Safe Kids Worldwide

11:00 a.m. – 12:15 p.m. SCORING WITH SPORTS PROGRAMS: Winning Strategies Made possible by Johnson & Johnson “She’s got all the right equipment. We don’t have to worry.” Do you still hear comments like these from parents and coaches? Try taking a team approach to sports safety. Join Safe Kids coordinators and hear how they built effective sports safety programs. Bring home creative ideas for building a team of young athletes, parents, coaches and others who understand the simple precautions to take so kids can enjoy a lifetime of sports.

Amy Teddy, Injury Prevention Program Manager, University of Michigan − C.S. Mott Children’s Hospital, Deb Carpenter, Coordinator, Safe Kids Kalamazoo, Amanda Kelly, Coordinator, Safe Kids Stark County, Moderated by Kristina Estis, Certified Athletic Trainer, Andrews Research and Education Institute

10 • Safe Kids Worldwide THURSDAY

12:30 p.m. – 2:00 p.m. LUNCH WITH THE TODAY SHOW: Investigating the Elements of a Powerful Story Made possible by SANUS Join us for lunch with the Today Show as we investigate what makes a story attractive to the media. Investigative correspondent Jeff Rossen and supervising producer Robert Powell reveal what they look for in a segment, what information they need to build a powerful story and where nonprofits can go wrong when trying to pitch a story to the media. They’ll also provide tips on working with families who are going on air to share their story.

Jeff Rossen, National Investigative Correspondent, the Today Show, Robert Powell, Supervising Investigative Producer, the Today Show, Moderated by Martha Wilcox, Chief Marketing Officer, Safe Kids Worldwide

Jeff Rossen is the National Investigative Correspondent for the Today Show, and leads the "Rossen Reports" investigative unit. His stories air on TODAY, NBC Nightly News, and Dateline. In the past year, "Rossen Reports" has made a difference for millions of Americans, reporting on child safety issues such as toppling television sets and smoke alarms that don't wake kids up. The Rossen unit has worked on stories about the cell phone industry, the hotel and food industries, telemarketers, and home contractors in exposing safety issues and fraud.

Robert Powell is the Supervising Investigative Producer at the Today Show, where he oversees the "Rossen Reports" unit. A multi-Emmy award winner, Powell has been a consumer investigative producer for nearly 2 decades, specializing in stories about safety, security, health, frauds and scams, social justice, and hidden camera investigations. He was previously a producer at the CBS Early Show, and New York CBS affiliate WCBS-TV, where he supervised the "Shame On You" investigative unit. He began his career at WHDH-TV, the NBC affiliate in Boston. Powell is a graduate of Brown University and lives in New York City.

Workshop 3 2:15 p.m. – 3:30 p.m. SAFE KIDS DAY: The Beginning of a Great Tradition Made possible by Children's Tylenol® Our first Safe Kids Day was a great success. Learn what worked and what we envision for the future. You will hear from coalition coordinators who raised significant funds, take a look at the New York national signature event and help us start planning how we will make next year even better.

Sally Kreuscher, Coordinator, Safe Kids Lee/Collier County, Zoraida Ettrick, Coordinator, Safe Kids Maricopa County, Kelly Powell, Coordinator, Safe Kids Palm Beach County, Alana Juteau, Development Associate, Safe Kids Worldwide, Moderated by Shannon Sullivan, Chief Development Officer, Safe Kids Worldwide

2:15 p.m. – 3:30 p.m. PUBLIC POLICY MASTER CLASS: Low Budget, Highly Creative Advocacy Made possible by Kidde More than $3 billion was spent on lobbying in 2012, but you don’t need a big budget to make big difference. Learn from experts about ways to advocate and work with limited resources. During this session we will cover “old school” yet still effective ways of connecting with policy and getting your message heard. You will learn some clever tactics you might not have considered, like how to use social media to activate supporters, attract new ones and reach policymakers.

Daniele Baierlein, Principal, Podesta Group, Stefanie Möerzheuser, President, Safe Kids Germany, Amy Niles Gonzalez, President, Blueprint Interactive, Henri Makembe, Partner, Beekeeper Group, Moderated by Anthony Green, Director of Public Policy, Safe Kids Worldwide

10 • Safe Kids Worldwide Childhood Injury Prevention Conference • 11 2:15 p.m. – 3:30 p.m. STORYTELLING: Putting a Face on Child Injury Prevention Made possible by Energizer True life stories inspire, teach and motivate. They help us better relate to an issue. They help us understand that it can happen to anyone. And they inspire us all to get involved and make a difference. Come learn how to find people who are willing to share their stories; how to use stories to inspire parents, the media, donors and legislators; and how to develop relationships and support the courageous families who

THURSDAY are willing to share their stories so that no parent has to endure the loss of a child.

Kara Corridan, Health Director, Parents Magazine, Angelica Mungarro Baker, Child Passenger Safety Coordinator, Phoenix Children’s Injury Prevention Center, Reggie McKinnon, Parent Advocate, Moderated by Gary Karton, Director of Communications, Safe Kids Worldwide

2:15 p.m. – 3:30 p.m. GLOBAL DATA COLLECTION AND ANALYSIS: Generating Evidence for Action Data drives our programs. We can’t live without it, yet it can be very challenging to obtain. Data is often especially scarce in low- and middle- income countries. Hear about the challenges and uses of injury data in Africa, Latin America and Asia. Understand why good data is worth all the work it takes to obtain it. Ann Weaver, MD, PhD, Executive Director, Safekids New Zealand, Rosa Gallego, Executive Director, Fundacíon Gonzalo Rodríguez – Safe Kids Uruguay, Moderated by Olakunle Alonge, PhD, MD, Assistant Scientist, Johns Hopkins University International Injury Research Unit at the Bloomberg School of Public Health

3:45 p.m. – 5:00 p.m. Plenary – MOMENTUM: Making Child Injury Prevention a Global Priority Made possible by FedEx and General Motors Foundation

What is the promise of the next decade and what are the challenges in child safety? Does the global community have the infrastructure in place to conquer childhood injury? If you want to understand the challenges over the next decade, this plenary is a must.

Etienne Krug, MD, Director, Department of Violence and Injury Prevention and Disability, World Health Organization, Ileana Arias, PhD, Principal Deputy Director, Centers for Disease Control and Prevention, Moderated by Kate Carr, President and CEO, Safe Kids Worldwide

12 • Safe Kids Worldwide FRIDAY

FRIDAY, JUNE 21 8:00 a.m. – 9:15 a.m. Plenary – CHILD INJURY PREVENTION: A Conversation with Five Top Federal Leaders Made possible by General Motors Foundation We have invited top U.S. officials to share their thoughts on this important question: How can the power and voice of the federal government play a role in reducing childhood injury? Their agencies are critical partners in child injury prevention and the leaders will discuss how the five "E's" of child safety―education, enforcement, engineering, evaluation and environment―can make kids in the U.S. and around the world safer on roads, in cars, with toys, on bikes and wherever they face risks.

Deborah Hersman, Chairman, National Transportation Safety Board, Victor Mendez, Administrator, Federal Highway Administration, David Strickland, Administrator, National Highway Traffic Safety Administration,Inez Tenenbaum, Chairman, Consumer Product Safety Commission, Mary Wakefield, Administrator, Health Resources and Services Administration, Moderated by Kate Carr, President and CEO, Safe Kids Worldwide

Deborah Hersman is Chairman of the National Transportation Safety Board. Previously, Chairman Hersman was a senior advisor to the U.S. Senate Committee on Commerce, Science and Transportation and served as Staff Director and Senior Legislative Aide to West Virginia Congressman Bob Wise where her efforts contributed to the passage of the Motor Carrier Safety Improvement Act of 1999.

Victor Mendez is Administrator of the Federal Highway Administration. At the Federal Highway Administration, Administrator Mendez implemented President Obama's American Recovery and Reinvestment Act of 2009 to stimulate the economy and make infrastructure improvements which made transportation safer. His prior experience includes serving as the Director of the Arizona Department of Transportation for 20 years.

David Strickland is Administrator of the National Highway Traffic Safety Administration. He has been involved in auto safety since his time on the staff of the U.S. Senate Committee on Commerce, Science, and Transportation as the Senior Counsel for the Consumer Protection Subcommittee. Administrator Strickland's work led to the inclusion of safety reforms and funding increases for NHTSA's seat-belt and drunk-driving grant programs and earned national recognition from Mothers Against Drunk Driving.

Inez Tenenbaum, Chairman, Consumer Product Safety Commission. Under Chairman Tenenbaum’s leadership, the CPSC has completed all of the major safety rules required by the Consumer Product Safety Improvement Act of 2008 (CPSIA), a comprehensive law that reformed and empowered CPSC. The law more clearly focused the agency’s work on making kids safer. Previously, Chairman Tenenbaum served as the elected South Carolina's State Superintendent of Education.

Mary Wakefield, Administrator, Health Resources and Services Administration. Administrator Wakefield joined HRSA from the University of North Dakota, where she was Associate Dean for Rural Health at the School of Medicine and Health Sciences. In the 1990s Administrator Wakefield served as the chief of staff to both Sen. Kent Conrad (ND-D) and Sen. Quentin Burdick (ND-D).

12 • Safe Kids Worldwide Childhood Injury Prevention Conference • 13 Workshop 4 9:30 a.m. – 10:45 a.m. WATCH OUT! New Trends in Distraction Made possible by Toy Industry Association

FRIDAY Distraction is an emerging risk factor impacting almost every injury risk area. Texting, talking on the phone, playing games on tablets and listening to music: all fun, all distracting. Safe Kids is investing in research to understand and inform our efforts to address this issue. This workshop will present new research on distracted pedestrians, drivers and parents whose children are in and around water.

Theresa Covington, PhD, MPH, Director, National Center for the Review and Prevention of Infant Deaths, Yvette Pugh, Director, External Affairs, AT&T,Maria Vegega, PhD, Division Chief Impaired Driving, National Highway Traffic Safety Administration, Moderated byLorrie Walker, Training Manager and Technical Advisor, Safe Kids Worldwide

9:30 a.m. – 10:45 a.m. CAPACITY BUILDING: Developing Programs That Save Lives Ever wonder how you can increase your state’s capacity and strengthen injury prevention efforts? Help is on the way. The Safe States Alliance will describe trends in capacity among state health departments between 2005-2011 from the Safe States’ State of the States survey. You will learn about revisions and updates to the core components from the new SAFE STATES: 2013 Report. Attendees will also hear from the Colorado Child Passenger Safety Program on the model guidelines for state highway safety and how to make CPS efforts more effective by working with those involved with state occupant protection assessments conducted by NHTSA.

Jamila Porter, Assistant Director of Programs, Safe States Alliance, Susan Yates, Training Coordinator, Colorado Children’s, Moderated by Torine Creppy, Chief Program Officer, Safe Kids Worldwide

9:30 a.m. – 10:45 a.m. HOSPITAL-BASED INJURY SURVEILLANCE: Challenges and Opportunities Come learn how to incorporate local hospital injury data into your grant reporting, media outreach and educational materials. You will gain insights into the ways that local, state and national hospital injury data are collected and used, and learn about resources available to you.

Karen Brock Gallo, Coordinator, Safe Kids Connecticut, Rennie Ferguson, Injury Epidemiologist, Safe Kids Worldwide, Holly Hedegaard, MD, Injury Epidemiologist, Centers for Disease Control and Prevention, National Center for Health Statistics, Moderated by Margaret Warner, PhD, Epidemiologist, Centers for Disease Control and Prevention, National Center for Health Statistics

14 • Safe Kids Worldwide FRIDAY

9:30 a.m. – 10:45 a.m. WORKING IN RURAL COMMUNITIES: Strategies that Make a Difference In rural communities, distances are farther and daily life is distinctly different compared to urban safety cultures. Learn best practices and strategies to address injury risk areas more prevalent in rural communities. Subjects on the table will include rural walking and biking education strategies, approaches to ATV safety and over- arching challenges when working with rural communities.

Jo Sitton, Coordinator, Safe Kids Jasper Newton, Marsha Salzwedel, Director, National Children's Center for Rural and Agricultural Health, Pam Hoogerwerf, Community Outreach and Injury Prevention Manager, University of Iowa Children’s Hospital, Kristel Wetjen, Trauma Nurse Coordinator, University of Iowa Children’s Hospital, Moderated by Kim Herrmann, CPS Certification Specialist, Safe Kids Worldwide

9:30 a.m. – 10:45 a.m. THE WATER’S FINE: Breaking Through on Pool Safety Summer’s here and where do kids want to be? In the water. Learn how Safe Kids coalitions identify and reach kids that have no or low-swimming ability, set priorities for reducing drowning-related injuries and deaths, and engage local partners. Your head will be swimming with ideas to protect young swimmers this summer and year-round. See "Open Bodies of Water" workshop on Friday at 2:45 p.m. for open water risks.

Susan Helms, Coordinator, Safe Kids Mid-South Tennessee, Donna Lewandowski, Coordinator, Safe Kids Pima County, Moderated by Kathleen Reilly, Public Affairs Specialist, U.S. Consumer Product Safety Commission

Workshop 5 11:00 a.m. – 12:15 p.m. CHILD RESTRAINT SYSTEMS: Addressing Misuse Through Research and Action Made possible by Britax “Buckle up.” “Use a car seat.” These are important messages that don’t always translate into safety for our kids. We know all too well that child restraint systems (CRS) are still often being used incorrectly in the United States and abroad. Come learn why and how to address the ever-changing challenge of keeping families informed about how to restrain children properly. Speakers will share the latest research findings as well as the interventions that promote correct CRS use on every trip.

Mark Zonfrillo, MD, Director, Children’s Hospital of Philadelphia Center for Injury Research and Prevention, Child Passenger Safety, Sharon Levi, Head of Research, Beterem-Safe Kids Israel, Susan Rzucidlo, Coordinator, Safe Kids Dauphin County, Moderated by Lorrie Walker, Training Manager and Technical Advisor, Safe Kids Worldwide

14 • Safe Kids Worldwide Childhood Injury Prevention Conference • 15 11:00 a.m. – 12:15 p.m. WORKING WITH LEAD AGENCIES AND STAKEHOLDERS: Secrets to Successful Partnerships Made possible by National Coalition for Safer Roads Ever thought, “My lead agency doesn’t make our work a priority” or “Partnering is a FRIDAY ton of work. It’s easier to go it alone”? Then this session is for you. Come learn how to build strong relationships with your lead agency and how to motivate community partners so everyone wins.

Daphne Greenlee, Coordinator, Safe Kids Springfield,Janet Werst, Coordinator, Safe Kids Larimer County, Linda K. Brees, MS, Director, Safe Kids Upstate, Moderated by Dan Orzechowski, Senior Manager, Safe Kids Worldwide

11:00 a.m. – 12:15 p.m. MEDICATION SAFETY: Safe Storage, Safe Dosing, Safe Kids Made possible by Children's Tylenol® Young children love to put things in their mouths – including the medicine that was fished out of mom’s purse when she wasn’t looking. Learn about creative medication safety programs from coalitions and industry. Hear about Scholastic’s literacy program which educates sixth graders about medication safety. And learn about Up and Away, the federal government’s successful and commonsense initiative to keep medications out of kids’ reach.

Jessica Quinones, Editorial Director, National Partnerships, Scholastic, Loreeta Canton, Director of Public Relations, American Association of Poison Control Centers, Erin Donaldson, Coordinator, Safe Kids Kenosha-Racine, Megan Popielarczyk, Public Health Fellow, Safe Kids Georgia, Moderated by Torine Creppy, Chief Program Officer, Safe Kids Worldwide

11:00 a.m. – 12:15 p.m. EMERGING RISKS IN THE HOME: What Curious Kids Are Getting into Today Made possible by SANUS It’s a toddler’s job to reach and climb and taste and explore. It’s what we love about them. But as we change our world and innovate, we need to be attentive to new risks to kids. Emerging dangers, like TV tip-overs and button battery ingestions, deserve special attention. Speakers from Safe Kids’ international and U.S. coalitions will discuss their efforts to maximize resources that will minimize these and other emerging risks to children at home.

Greg Andrews, Vice President of Marketing, SANUS, Eric Chalmers, Chief Executive, Kidsafe ACT Australia, Carma Hanson, Coordinator, Safe Kids Grand Forks, Mary Beth Moran, Coordinator, Safe Kids San Diego, Moderated by Martha Wilcox, Chief Marketing Officer, Safe Kids Worldwide

16 • Safe Kids Worldwide FRIDAY

12:30 p.m. – 2:30 p.m. MOMENTOUS HONORS: Safe Kids Worldwide 25th Anniversary Awards Luncheon Made possible by General Motors Foundation In this very special lunch, we will recognize James Andrews, MD for his innovative and outstanding work in preventing childhood injury in sports. And we will honor Safe Kids colleagues for their tremendous achievement and excellence, both in the U.S. and around the world.

Dr. James Andrews is one of the founding members of the Andrews Sports Medicine and Orthopaedic Center in Birmingham, Alabama. He is also a founder of the American Sports Medicine Institute (ASMI), a non-profit institute dedicated to injury prevention, education and research in orthopaedics and sports medicine. Dr. Andrews is internationally known and recognized for his skills as an orthopaedic surgeon as well as for his scientific and clinic research contributions in knee, shoulder and elbow injury prevention and treatment. His book, Any Given Monday, gives practical tips and professional advice to combat a growing epidemic of injury among sports’ most vulnerable population: its young athletes.

Workshop 6 2:45 pm – 4:00 pm OCCUPANT PROTECTION: From Pre-Drivers to Teen Drivers Made possible by General Motors Foundation Children use seat belts less and less starting in early adolescence and through the teen years, right when they are at greatest risk to be in a motor vehicle crash. And just as teens are learning how to be safe drivers, parents need to know the facts about helping young drivers be safe both behind the wheel and as a passenger. This session will take a look at new research about pre-drivers, and how you can get through to them and their parents with safety programs such as Ride Like A Friend and Countdown2Drive.

Dr. Dennis Durbin, MD, MSCE, Professor of Pediatrics, Division of Emergency Medicine, Co- Scientific Director, Center for Injury Research and Prevention Children’s Hospital of Philadelphia, Sandy Sinclair, Program Manager, National Highway Traffic Safety Administration,Adriane Burgess, Coordinator, Safe Kids York, Wes Williams, York County Sheriff’s Office, York, PA, Moderated by Lorrie Walker, Training Manager and Technical Advisor, Safe Kids Worldwide

2:45 p.m. – 4:00 p.m. OPEN BODIES OF WATER: How New Research and Partnerships Can Prevent Drowning Boating and swimming in lakes, rivers and the ocean is a source of pleasure, but across the globe, drowning is one of the leading causes of unintentional injury and death. In this session, we will learn about international and U.S. programs that address open water drowning as well as research that is leading to new interventions.

Natee Kham-in, Researcher, Safe Kids Thailand, Marte Perez, Executive Director, Safe Kids Philippines, Elizabeth Bennett, Drowning Prevention Specialist, Safe Kids Washington State, Moderated by Olakunle Alonge, MD, PhD, MPH, Assistant Scientist, Johns Hopkins International Injury Research Unit

16 • Safe Kids Worldwide Childhood Injury Prevention Conference • 17 2:45 p.m. – 4:00 p.m. CULTURALLY SPEAKING: How to Speak Safety in Different Cultures Sometimes, when refugee or immigrant families come to the U.S., their kids have never buckled up, never worn a bicycle helmet, or never used a booster seat. Learn FRIDAY how to work with families that aren’t familiar with basic safety precautions or don’t speak your language. Find out how Safe Kids colleagues have created supportive educational environments for immigrant, refugee and tribal families in partnership with local agencies and funders.

Nancy M. Bill, Injury Prevention Program Manager, Indian Health Service, Sarah Haverstick, Coordinator, Safe Kids Cumberland Valley, Angelica Mungarro Baker, Child Safety Passenger Specialist for Phoenix Children’s Hospital, Safe Kids Maricopa County, Moderated by Torine Creppy, Chief Program Officer, Safe Kids Worldwide

2:45 p.m. – 4:00 p.m. CHANGES THAT SAVE LIVES: Making Safer Routes for Kids Made possible by FedEx From sidewalks to stop signs, changes in the places where children walk and bike can make the walk to school and other journeys safer. It can range from major infrastructure changes to bringing back crossing guards, from signage to new technology. Come learn how to transform a dangerous area in a community into a safe one.

Charles Zegeer, Associate Director for Engineering and Planning, UNC Highway Safety Research Center, Dan Gelinne, Project Coordinator, UNC Highway Safety Research Center, Hong Bui, Program Coordinator, Safe Kids Vietnam, Moderated by Russell Smith, Program Advisor, FedEx Global Citizenship

2:45 p.m. – 4:00 p.m. SOCIAL MEDIA: Tips to Sharpen Your Skills Made possible by Dorel Become a master at bringing social media efforts to the next level, engaging your audiences in new ways and expanding your network. Walk away with tools you need to expand your use of Facebook, Twitter, YouTube, Pinterest and the next new technology.

Katya Andresen, President and COO/Incoming CEO, ePals, Jessica Saunders, Community Relations Manager, Safe Kids Greater Dayton, Moderated by Line Storgaard-Conley, Director of Digital and Social Media Strategy, Safe Kids Worldwide

18 • Safe Kids Worldwide PROGRAM

Workshop 7 4:15 p.m. – 5:30 p.m. SPORTS CONCUSSION DIAGNOSIS: The Science and the Heart of It Made possible by Johnson & Johnson Concussions in sports are front page news. Safe Kids brings together top doctors in the field of brain science to share current trends and research in youth sports concussions. Be inspired by the mom of an injured athlete who is advocating for strengthening injury prevention in high school sports by promoting the use of Certified Athletic Trainers and developing youth sports safety programs and educational resources.

Gerard Gioia, MD, PhD , Director, Concussions - Safe Concussion Outcome Recovery & Education (SCORE) Program, Children’s National Medical Center, Beth Mallon, President, CEO and Founder, Advocates for Injured Athletes, Jason P. Mihalik, PhD, Assistant Professor Exercise and Sports Science, UNC at Chapel Hill, Moderated by Lindsay Hansen, Program Manager, Safe Kids Worldwide

4:15 p.m. – 5:30 p.m. REACHING TEENS: Peer-to-Peer Approaches to Safety Made possible by General Motors Foundation Teenagers! With their eyes on their phones and focus on their friends, how can we make safety something they care about? Peer-to peer education is one of the most effective ways to reach teens, change behavior and leave lasting impressions for life. Learn about the Safety Ambassador Program, which pairs 11th and 12th graders with young children, reinforcing safety messages for both age groups.

Hilda Crespo, Board Chair, National Organization for Youth Safety, Diana Starace, Coordinator, Safe Kids Middlesex County, Amber Kroeker, Coordinator, Safe Kids Huron Valley, Moderated by Alexis Kagiliery, East Coast Operations Manager, Safe Kids Worldwide

4:15 p.m. – 5:30 p.m. CREATIVE TEACHING STRATEGIES: When Words Are Not Enough Made possible by FedEx As the saying goes, a picture is worth a thousand words. All people are visual learners, so it is important to go beyond the spoken or written word. Learn how injury prevention professionals in the U.S. and overseas have improved child safety through visual educational tools.

Chatchai Im-Arom, MD, Pediatrics Doctor and Researcher, CSIP - Safe Kids Thailand, Rupa Kothari, Executive Director, Safe Kids Foundation India, Pumla Mtambeka, Assistant Director, ChildSafe - Safe Kids South Africa, Paco de Anda, Executive Director, Safe Kids Mexico, Moderated by Priti Gautam, Program Manager, Safe Kids Worldwide

18 • Safe Kids Worldwide Childhood Injury Prevention Conference • 19 4:15 p.m. – 5:30 p.m. BIKE SAFETY IN YOUR COMMUNITY: Rodeos and Other Techniques Made possible by Bell Bike related injuries send more children ages 5 to 14 to U.S. emergency departments than any other sport. Be inspired with creative ways to promote bike safety among

FRIDAY children and pre-teens. Learn how to create bike-focused partnerships, build a Bike to School Day initiative and enhance your bike safety program.

Paula Bawer, Bicycle Safety and SRTS Program Manager, National Highway Traffic Safety Administration, LeeAnn Mortensen, Coordinator, Safe Kids Northwest Metro Minneapolis, Christopher Neumann, Interim Executive Director, American Alliance for Health, Physical Education, Recreation and Dance, Katie Smith, Coordinator, Safe Kids California, Moderated by Kristin Rosenthal, Program Manager, Safe Kids Worldwide

4:15 p.m. – 5:30 p.m. SAFE, SOUND AND ASLEEP: Preventing Infant Suffocation Come learn various approaches to reducing sleep-related deaths among infants, including a Safe Sleep program that achieved remarkable success with minimal funding. We will also take a look at the relationship between infant sleep-related deaths and poverty, education levels and cultural practices.

Cathy Hogan, Coordinator, Safe Kids St. Louis, Bobbi Paper, Coordinator, Safe Kids Fargo/ Moorhead, Cynthia Fryer, Manager, Safe Kids Upstate, Moderated by Erin Reiney, Director of Injury and Violence Prevention, Maternal and Child Health Bureau, Health Resources and Services Administration

20 • Safe Kids Worldwide SATURDAY

SATURDAY, JUNE 22 9:15 a.m. – 10:30 a.m. Plenary – FAITHFUL PARTNERS: Forging Relationships with Houses of Worship Churches, mosques and synagogues are wonderful places to hold community events and have worship leaders discuss safety messages with members of their congregations. You will leave this session inspired to create partnerships with local faith-based institutions.

Acacia Salatti, Deputy Director, Department of Health and Human Services, Center for Faith-Based and Neighborhood Partnerships, Helen Arbogast, Coordinator, Safe Kids West Los Angeles, Rev. Dr. Norman Collins, Sr., Caregiver Advocate, Rev. Esther Gordon, Director of Education and Training, First Baptist Church, Glenarden, MD, Maggie Siddiqi, Program Coordinator, Islamic Society of North America, Office for Interfaith and Community Alliances, Moderated byAnthony Green, Director, Public Policy, Safe Kids Worldwide Acacia Tyler Bamberg Salatti was appointed by the White House to serve as Deputy Director, Center for Faith-Based and Neighborhood Partnerships at the U.S. Department of Health and Human Services (HHS.) Among the initiatives of the Center are advancing the “Let’s Move” obesity project of first lady Michelle Obama in the faith community and educating about the Affordable Care Act and the President’s Responsible Father Initiative. Previously, Acacia worked for Assistant Democratic Leader James E. Clyburn (D-SC) and, among other responsibilities, served as lead staffer for the House Democratic Faith Working Group (HDFWG).

Helen Arbogast is the Injury Prevention Manager at Children’s Hospital Los Angeles and serves as the Safe Kids Los Angeles West Coordinator. Helen has 17 years of public health experience in coordination of intervention programs, development of marketing materials, collection and analysis of data. Helen co-facilitates the Injury Prevention Alliance of Los Angeles County. As a certified Special Needs Child Passenger Safety Technician Instructor, she sits on the National Child Passenger Safety Board.

Dr. Norman Collins is a 20+ year ordained minister of the gospel at King Temple Baptist Church in Clarksdale, MS. He is currently a member of the Jackson Revival Center in Jackson, MS and the minister of music at Pine Grove Baptist Church in Canton, MS. His experience in tragedy involving his grandson, Norman Collins, III, has taken him to churches, mental health facilities and other institutions to speak about child safety and the dangers of leaving a child alone in a car. He is a sought- after motivational speaker.

Rev. Esther L. Gordon is an Associate Pastor at First Baptist Church of Glenarden, MD where she serves as Director of the Education and Training Department. She is responsible for their Bible Institute and twenty other ministries that serve and support the congregation in the areas of education, health and empowerment. Her passion is to see every congregant fully equipped and engaged in the pursuit of their own distinctive spiritual journey. As a teacher, she has influenced hundreds about Biblical Studies, Biblical Finances, Christian Lifestyle and Leadership Development.

Maggie Mitchell Siddiqi is Program Coordinator at the Islamic Society of North America’s Office for Interfaith and Community Alliances in Washington, D.C., where she oversees implementation of interfaith dialogue and community outreach programs. Maggie conducts outreach to government officials and stakeholders on issues such as poverty, civil rights and peace building. She was a 2012-13 fellow of the American Muslim Civic Leadership Institute at the University of Southern California’s Center for Religion and Civic Culture.

10:45 a.m. – 11:30 a.m. Closing Plenary – MOMENTS THAT MATTER: A Tribute to First Responders Join us as we offer a tribute to those who are on the front lines of child safety every day: nurses, doctors, firefighters, police, paramedics, EMTs, safety professionals. These heroes are there at the moments of greatest need; they live our mission each day; they deserve the ultimate honor.

Kate Carr, President and CEO, Safe Kids Worldwide

20 • Safe Kids Worldwide Childhood Injury Prevention Conference • 21 Olakunle (Kunle) Alonge, MD, PhD Kunle is an Grant T. Baldwin, PhD, MPH Since 2008, Grant has Assistant Scientist in Health Systems at Johns served as the Director of the Division of Unintentional Hopkins International Injury Research Unit (JH-IIRU) Injury Prevention at the National Center for Injury at the Bloomberg School of Public Health. Trained as Prevention and Control in the Centers for Disease a physician in Nigeria, he brings great experience Control and Prevention. He began his career at the working in the developing world on research issues CDC in September 1996 and joined the CDC Injury with an in-depth understanding of evaluation methods. Kunle will be Center in November 2006 as acting Deputy Director. Grant received his managing a large drowning injury study in Bangladesh for JH- IIRU PhD in Health Behavior and Health Education at the University of and will help with the overall growth of JH-IIRU and the Health Michigan School of Public Health. He also received an MPH in SPEAKERS Systems Program. Behavioral Sciences and Health Education from the Rollins School of Public Health at Emory University. Katya Andresen Katya is president and COO/ Incoming CEO at ePals, an education media company Stacy Barton Stacy has served as Chief of Staff to and the leading global learning network. Previously, Congressman Jon Runyan (R-NJ) since 2011 and held she was Chief Operating Officer and Chief Strategy the same position in the office of Congressman Officer of the philanthropic technology platform Michael Turner (R-OH) for seven years prior. She came Network for Good. The former journalist is an adjunct to Capitol Hill after running her own firm, the Barton professor of communications at American University’s Key Executive Company. Stacy got her start in politics through a Leadership Program and serves as Vice Chair on the board of the fellowship with the Congressional Black Caucus, working for Nonprofit Technology Network (NTEN). Katya is the author of Robin Congresswoman Eleanor Holmes Norton (D-Washington, DC). Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and other publications and blogs. Fundraising Success Magazine named Paula Bawer, RN, MA Paula is Program Manager for her Fundraising Professional of the Year in 2007. the Bicycle and Safe Routes to School Program at the National Highway Transportation Safety Greg Andrews Greg is Vice President of Marketing for Administration (NHTSA). Previously she worked for Sanus, a division of Milestone AV Technologies. Greg seven years as Health Promotion Coordinator at the oversees the consumer marketing and product U.S. Coast Guard and the U.S. Naval Academy. She management for the Sanus brand of TV Mounts, the was a pediatric registered nurse at Children’s National Medical Center #1 selling TV mounts in the U.S. He has over twenty in Washington, DC and also worked with the Public Health Service years of consumer marketing experience across providing medical services to federal workers. She earned her Bachelors numerous product categories. Prior to joining Sanus, Greg has guided in Nursing from University of Virginia and a MA in Health Promotion the marketing efforts for brands such as Airborne, T-Mobile, Nature Counseling from Trinity University. Made, and International Delight. Elizabeth “Tizzy” Bennett, MPH, CHES Tizzy is Ileana Arias, PhD, serves as Principal Deputy Director Director of Community Benefit and Guest Services at for the CDC. In this role, she serves as the principal Seattle Children's Hospital. She has worked in advisor to the director on all scientific and drowning prevention for 20 years. Tizzy co-leads the programmatic activities of CDC. Before becoming Washington State Drowning Prevention Network, a Principal Deputy Director, Dr. Arias was the Director of five-year CDC grant focused on drowning prevention the National Center for Injury Prevention and Control policy, and life jacket loan and education programs. In 2012 she (NCIPC) since July 2005, where she has worked to prevent injuries and received the Tom Warren Water Safety Award for Outstanding Lifetime violence, and reduce their consequences. Achievement.

Daniele Baierlein Daniele is a Principal of the Nancy M. Bill, MPH Nancy is the Indian Health Podesta Group, a leading national and international Service Injury Prevention Program Manager. Her lobbying firm. Danielle specializes in health care, responsibilities include oversight of the twelve technology, education and defense and previously National IHS regions and ensuring consultation with worked for the Democratic Congressional Campaign the 560 federally recognized American Indian/ Committee. Daniele also served as finance director for Alaskan Native tribes on injury prevention issues. She Minority Leader Nancy Pelosi's (D-CA) re-election campaign and has 25 years’ work experience in the field of injury prevention. An leadership political action committee and was deputy finance director enrolled member of the Navajo Tribe, Nancy has worked at Yukon- for Senator Jeanne Shaheen (D-NH) in 2002. Kuskokwim Health Corporation (Bethel, Alaska) and Navajo Nation (initialed Navajo Safe Kids Coalition). Captain Bill holds a Bachelor of Angelica Mungarro Baker, CPST Angelica joined the Science from the University of Utah and a Master Degree in Public Phoenix Children’s Injury Prevention Center as a Child Health from the University of Oklahoma. Passenger Safety Specialist in 2008. She is a Child Passenger Safety Technician and also a Special Linda K. Brees, MS Linda has over thirty five years of Transportation Needs Instructor. Angelica is an active service as a child advocate. As Director of Children’s member of Arizona's Child Fatality Review Team - Advocacy at Greenville Hospital System’s Children’s Motor Vehicle Crash subcommittee and is a board member of the Safe Hospital, Linda is responsible for all community Kids Maricopa County coalition. Angelica is responsible for the outreach and partnership development, government development and promotion of the Car Seat Helper app in English and relations, and injury prevention programs. She also is Spanish. the Coalition Leader for Safe Kids Upstate and serves on the Safe Kids Worldwide Advisory Board. The GTC Child Development Center Linda created remains a national model of excellence. In 2008 she was named Child Advocate of the Year by the South Carolina Academy of Pediatrics.

22 • Safe Kids Worldwide SPEAKERS

Adriane Burgess MSN, RNC-OB, CCE Adriane healthier lives. She also established the Glaser Pediatric Research Burgess MSN, RNC-OB, CCE has been a registered Network to support clinical research beyond HIV/AIDS in children. nurse for 16 years with an emphasis in maternal child health. She currently works as an Assistant Professor Deb Carpenter, M.A. Ed Deb has coordinated Safe of Nursing at Notre Dame of Maryland University in Kids Kalamazoo County for more than 20 years. After Baltimore, MD. as well as Coordinator of Childbirth working 10 years at the Kalamazoo County Head and Family Education at York Hospital in York, PA where she is an Start Program, she came to Bronson Children’s active member of their Safe Kids coalition. She has worked with Hospital in 1986 as a Child Life Specialist. After Deb coalition partners to successfully bring Countdown2Drive to teens and read an article in Parent’s Magazine about the parents in their community. National Safe Kids Campaign and requested our resources, Bronson Children’s founded its Safe Kids coalition in January of 1989. Heather Caldwell Heather Caldwell is the marketing and communications manager for Kidde Fire Safety, Eric Chalmers Eric has served as Chief Executive of the largest manufacturer of residential fire safety Kidsafe ACT in Canberra, Australia for more than 14 products. Caldwell’s team develops and manages all years and represents six additional Kidsafe branches external outreach campaigns and initiatives, including as a member of Safe Kids Worldwide. He is a member national and local advertising, media relations, social of key standards committees and has held senior media, marketing, product donations, and community affairs and executive roles in insurance, insurance regulation and advocacy efforts. Caldwell has worked at Kidde for nearly 10 years. workers compensation regulation. Eric is also President of the ACT Previously, she was the public relations director for a video production Chapter of the Australasian College of Road Safety and is a member of company and spent five years as a television news producer. Caldwell the ACT Child and Young People Death Review Committee. In 2009, he graduated from the University of North Carolina at Chapel Hill with a undertook a Churchill Fellowship international study tour during which degree in journalism. he visited 20 cities in six countries to investigate various approaches to road traffic-related injuries to children. LaToya Cain, AAB, BS-MKT, CPST LaToya is Coordinator of Injury Prevention Education/Outreach Kara Corridan Kara is Parents’ health director, for the Kohl’s Injury Prevention Program (KIPP) at primarily responsible for covering health and safety Children’s Hospital of Michigan. She also is a Certified issues related to children and mothers for both the Child Passenger Safety Technician. In 2006, she magazine and Parents.com. Kara has been on staff at received her Associates in Business from Western several national magazines, including Seventeen and International University; in 2008, she received her Bachelor’s of Redbook. She also spent four years covering children’s Science in Marketing from University of Phoenix. LaToya has recently health and safety for Child magazine. started the Masters Program for an MBA. Theresa Covington, MPH Theresa is the director of John Campbell After owning a successful business the MCHB-funded National Center for the Review and for more than a decade, John transitioned to the Prevention of Child Deaths, supporting states in their world of nonprofit fundraising, and for the last 24 efforts to translate reviews into efforts to prevent years has raised awareness and record-setting injuries and deaths. She manages the national CDR resources for a variety of prominent causes. As data system and works to connect national Director of Development and Strategic Partnerships organizations to state and local CDR findings. She managed the at Safe Kids Worldwide, John now works to establish partnerships with Michigan Child Death Review Program from 1994-2004. She has an individuals and global organizations that are committed to the cause MPH from the University of Michigan and more than thirty years’ of child safety. experience in community-based health and human service programs, especially in the areas of maternal and child health and injury Loreeta Canton Loreeta is the director of public prevention. relations and member services for the American Association of Poison Control Centers. She monitors Torine Creppy As Chief Program Officer, Torine legislation affecting poison centers, manages provides leadership and strategic direction for all Safe grassroots advocacy efforts and coordinates outreach Kids’ programs and coalition partners in the United with Congress and federal agencies. In addition, she States. Previously, she served as leader of Safe Kids’ works to increase the visibility of local poison centers and the Poison child passenger safety program, Safe Kids Buckle Up. Help line. Previously, Loreeta was the director of communications for Earlier, Torine was operations manager for the the North Dakota Department of Health, and also has held leadership Radio-Television News Directors Association. In that role, she led positions with the National Public Health Information Coalition, the efforts managing the association's day-to-day business operations and nation’s premier organization of public health communicators. was the project lead for the Edward R. Murrow Award. Torine is a graduate of Morgan State University. Kate Carr Kate has dedicated her career to helping children and families. Prior to joining Safe Kids Monica Cui Monica is the Executive Director of Safe Worldwide in October 2011, she served as Managing Kids China. Since 2002 she has led nationwide child Director of Malaria No More and played a lead role in injury prevention initiatives, including injury data resource mobilization and expansion of programmatic collection and surveys, public education programs activities in Africa. As president and CEO of the and environmental modifications promoting child Elizabeth Glaser Pediatric AIDS Foundation, Kate was instrumental in safety. Monica also serves as a Committee Member expanding the Foundation’s work around the world to ensure more for the Chinese Injury Prevention Branch, Chinese Preventive Medicine babies would be born free of HIV and those children already living with Association. Prior to joining Safe Kids, Monica was involved in patient the virus would get the medicine they needed to live longer and education and public affairs as well as teaching.

22 • Safe Kids Worldwide Childhood Injury Prevention Conference • 23 SPEAKERS

Paco de Anda Orellana Paco is the Executive Zoraida Ettrick Zoraida (also known as “Z”) has been Director of Safe Kids México. He began his career in the Safe Kids Maricopa County Coalition Coordinator fundraising at the Mexican Association Against since 2006. She began her career in Injury Prevention Cancer, and shifted his focus to road safety work in in 2001 as Health Educator in Child Passenger Safety 2001. In 2004, Paco established the first civil with Maricopa County Department of Public Health. organization on road safety in Mexico. His experience Zoraida prides herself on her close ties to the injury includes conducting road safety training for children, drivers and traffic prevention world and her ability to mobilize the community. police, developing road safety content for the KidZania theme park

SPEAKERS and writing for a road safety column. Paco also worked at the National Pamela Fair Pamela graduated from Columbus State Council for Accident Prevention, Federal Ministry of Health and served University in 2002 with a Bachelor’s Degree in as road safety advisor for the Pan American Health Organization. Communication. She has nearly 30 years’ experience working in Public Health with an emphasis on Injury B. Daniel Dillard Dan has served 26 years as Prevention, Public Information/Media Relations, Risk Executive Director/CEO of the Burn Prevention Communication and Environmental Health. She Network, Allentown, PA. A charter member of the served as the Safe Kids Columbus Coalition Coordinator from 1998 Pennsylvania Fire Commissioner’s Task Force on – 2008. She continues to supervise the Safe Kids Program and Juvenile Fire Setting, he helped create a model mentors new Coalition Leaders and support staff for the Columbus intervention program for the State Standards area. Protocol. Dan has led statewide legislative campaigns related to smoke alarms, fire-safe cigarettes and mandatory residential sprinklers, served Rennie W. Ferguson, MHS, CPH Rennie Ferguson is as President of the Federation of Burn Foundations and chaired the an Injury Epidemiologist at Safe Kids Worldwide, Chairman of the American Burn Association Burn Prevention exploring emerging trends in the field and Committee. In 2006 he was awarded the Burn Prevention Award by collaborating with injury prevention leaders to reduce the ABA. childhood injury. Prior to completing her Master of Health Science at the Johns Hopkins Bloomberg Erin Donaldson Erin is the coalition coordinator of School of Public Health, she was a Program Associate and Educator at Safe Kids Kenosha-Racine in South East Wisconsin. A the National Capital Poison Center. member of Safe Kids since 2002, Erin has worked in foster care, juvenile probation and public health. She Carolyn J. Cumpsty Fowler, PhD, MPH Carolyn is an manages Safe Kids’ activities through the Wheaton Assistant Professor and the Evaluation Coordinator at Franciscan Healthcare’s NICU. the Johns Hopkins University School of Nursing. She holds a joint appointment at the Johns Hopkins Dennis R. Durbin, MD, MSCE Dennis is a Pediatric Bloomberg School of Public Health and is Director of Emergency Physician and Clinical Epidemiologist, as Evaluation and Core Skills Training at the Mid Atlantic well as a Professor of Pediatrics and Epidemiology at Public Health Training Center. Carolyn serves on the Partnership for a The Children’s Hospital of Philadelphia (CHOP) and Safer Maryland’s Board of Directors, the Safe States Alliance’s The University of Pennsylvania School of Medicine. An Workforce Development Committee, the National Center for the internationally recognized leader in pediatric trauma Review and Prevention of Child Deaths’ Advisory Committee, and as research, Dennis is the Co-Scientific Director of the Center for Injury Chair of the Board of Scientific Counselors for the National Center for Research and Prevention at CHOP. He served as the co-principal Injury Prevention and Control at CDC. investigator of Partners for Child Passenger Safety (PCPS), a joint effort between CHOP and State Farm Insurance Companies® that resulted Cynthia D. Fryer, MA A strong proponent of children’s in the world’s largest child-focused motor vehicle crash surveillance issues and a longtime advocate for children and system. families, Cynthia is the Manager for Children’s Advocacy - Safe Kids Upstate with Children’s Hospital Jane Enright Jane is the Creative Services Manager of the Greenville Health System in South Carolina. at Safe Kids Worldwide. She designs our educational Cynthia earned a Master’s in Clinical Psychology and materials, marketing collateral, event displays and is a graduate of Duke University and Pepperdine University. website graphics. Jane has been through the rebranding of Safe Kids twice and continues to Rosa Gallego Rosa Gallego has served as the provide support for its implementation by Safe Kids Executive Director of Fundación Gonzalo Rodríguez coalitions and member countries. Prior to joining Safe Kids 13 years (FGR) since 2013 and as the Road Safety Programs ago, she was an in-house graphic designer for an international Coordinator of Safe Kids Uruguay since 2011. Rosa is consulting firm. responsible for the design, implementation, execution and evaluation of strategies, scientific studies, Kristina Estis, ATC, NREMT-P Kristina is Content campaigns and fundraising. She also lectures nationally and Development Coordinator at Andrews Research and internationally as part of the Latin NCAP (New Car Assessment Education Institute (AREI). She is passionate about Program) for safer vehicles. Rosa was an active participant in the AREI's mission to make the level of care provided to creation of the Seal of Recommendations from SRI, a joint effort elite athletes available to athletes of all levels. Ten between the Uruguayan Society of Pediatrics market importers and years in the field as an Athletic Trainer and Paramedic FGR. gave her a close look at the profound impact that youth sports injuries have on children and their families. Today, Kristina develops content for parents, coaches, and clinicians that promotes strategies for the prevention of sports injuries.

24 • Safe Kids Worldwide SPEAKERS

Karen Brock Gallo, MPH, CPSTI Karen is the Director Anthony Green Tony started his career as an of Safe Kids Connecticut, a program of the Injury award-winning reporter for a Philadelphia magazine, Prevention Center at Connecticut Children's Medical and has been involved in public service most of his Center. She received her Master's of Public Health in career. He has worked in senior roles in the Congress, Epidemiology from the Rollins School of Public Health at the U.S. Embassy in Rome and as a “founding at Emory University. Prior to working with Safe Kids father” of the National Constitution Center on Connecticut, Karen was Health Policy Analyst at the Violence Policy Philadelphia’s Independence Mall. Tony attended the "Senior Center in Washington, DC. She is also a nationally certified Child Managers in Government" Program at the Kennedy School at Harvard. Passenger Safety Technician and Instructor. Daphne Greenlee, CPSTI Daphne is the Trauma Priti Gautam, MPH Priti serves as Program Manager Outreach Coordinator for Mercy Hospital, a Level I for International Pedestrian Safety at Safe Kids Trauma Center in southwest Missouri. She has been Worldwide. Her responsibilities include developing, the coordinator of Safe Kids Springfield since 2002, monitoring and managing international pedestrian and in that time, the coalition has expanded from six safety programs. Priti has more than five years of members in one county to more than 200 global health experience in health policy and program participating agencies in 10 counties. Daphne is the Chair of the development and management, specifically within the fields of injury Missouri Injury and Violence Prevention Advisory Committee and is a prevention and reproductive health. Her projects have also included CPS technician and instructor. She has presented safety programs for quantitative and qualitative research as well as program evaluation. local, state, national and international audiences. Priti has worked with governmental and non-governmental organizations in both the U.S. and Nepal. Priti also has a Masters in JT Griffin JT is Senior Vice President for Public Policy Public Health from University of California Los Angeles (UCLA). with Mothers Against Drunk Driving (MADD). He successfully advocated for additional funding for the Dan Gelinne Dan Gelinne is a Project Coordinator at Driver Alcohol Detection System for Safety program, the University of North Carolina Highway Safety which was launched to research, develop, and Research Center (HSRC), and serves as the program demonstrate non-invasive in-vehicle alcohol detection manager for the Pedestrian and Bicycle Information technologies that can very quickly and accurately measure a driver’s Center and the Road Safety Academy, the training blood alcohol concentration. For eight years, JT worked for arm of HSRC. Dan managed the development of the Congressman Frank Wolf (R-VA), a senior member of the House Pedestrian Safety Strategic Plan for the Federal Highway Appropriations Committee on Transportation. Administration and also manages a national technical assistance program in the area of pedestrian safety planning and design. Carma Hanson, MHSA For the past 17 years, Carma has been the Coordinator for Safe Kids Grand Forks, a Carol Ann Giardelli, M. Ed Carol Ann has served as coalition that covers northeast North Dakota and Director of Safe Kids New Jersey State since its northwest of Minnesota. Carma has worked as an inception nearly 25 years ago. Through the hard work intensive care nursery nurse and the manager of her of the coalition and statewide partners, New Jersey’s lead agency’s NICU and Peds Unit. She holds a child injury death rate has decreased 79.5 percent nursing degree from the University of North Dakota and a Master’s over the past twenty years. The former elementary degree in Health Services Administration from the College of St. school teacher serves on New Jersey’s Advisory Council on Traumatic Francis. Brain Injury as well as the New Jersey Coalition for Prevention of Developmental Disabilities. Sarah Haverstick, CPSTI Sarah serves as Safe Children Program Manager for the Monroe Carell Jr. Gerard Gioia, PhD Gerry is a pediatric Children’s Hospital at Vanderbilt and coordinator of neuropsychologist and the Chief of the Division of Safe Kids Cumberland Valley in Nashville, TN. She is a Pediatric Neuropsychology at Children’s National certified Child Passenger Safety Technician Instructor Medical Center, where he directs the Safe Concussion and an instructor in the safe transportation of Outcome, Recovery & Education Program. He is a children with special health care needs. She holds positions on clinician, researcher, teacher/trainer and public health numerous local and state boards, as well as the National Child advocate with particular interest and expertise in youth sports Passenger Safety Board. concussion, working with the CDC and many other national organizations. His research focuses on concussion recovery in children Holly Hedegaard, MD, MSPH Holly is an injury and the development of more effective methods for evaluation and epidemiologist at the National Center for Health treatment of concussion. Statistics. Previously Holly worked for 18 years as an injury epidemiologist at the state health department Amy Niles Gonzalez Amy is Founder and President of in Colorado where she directed the Injury Blueprint, a full-service marketing firm specializing in Epidemiology Program, the EMS and Trauma Data digital strategy, targeting, creative, and advertising. Program and the Colorado Violent Death Reporting System. Holly has Amy works on issue advocacy and digital campaigns served on multiple national and international injury data committees. that leverage data and modeling alongside creative and messaging. Amy was recently selected as the 2013 CampaignTech Innovator by Campaigns and Elections magazine. Previously, Amy founded and managed the Interactive Marketing group of Capital One, one of the nation’s largest and most diversified financial services companies.

24 • Safe Kids Worldwide Childhood Injury Prevention Conference • 25 SPEAKERS

Susan Helms Susan is a master’s prepared pediatric Alexis Kagiliery Alexis started her career as a child critical care nurse who serves as the Director of Injury life specialist and provided psychosocial support to Prevention and Safe Kids Mid-South, led by Le children in hospitals. In 1993, Alexis became a Bonheur Children’s Hospital in Memphis, Tennessee. member of her local Safe Kids Palm Beach County, One of the signature programs created under Susan’s and served as the local coordinator for 10 years twenty year tenure with Safe Kids Mid-South is Splash before joining Safe Kids Worldwide in 2006. As Safe Mid-South, which received the National Drowning Prevention Alliance’s Kids East Coast Operations Manager, Alexis cultivates relationships Community Lifesaver Award. with coalitions, sponsors, lead agencies and partners on the local, state

SPEAKERS and national level and develops, evaluates and implements national Kim Herrmann Kim has been the CPS Certification programs for the child passenger safety program. Specialist for Safe Kids Worldwide since May 2007. Kim assists the State Farm technical updates or Gary Karton Gary is the director of communications reunions by providing CEU opportunities required for for Safe Kids Worldwide. He formerly worked for the recertification for technicians and instructors. Kim is a Elizabeth Glaser Pediatric AIDS Foundation, where he regular contributor to the CPS Express e-newsletter by wrote speeches, op-eds, and policy papers on HIV/ recognizing topics of interest in an ever changing field of child AIDS and children's health issues and mentored passenger safety. young HIV-positive speakers for the Foundation. Gary started his career as a reporter for The Washington Post and is the Cathy Hogan Cathy is the Coordinator of Safe Kids author of The Last Akaway, the first book in the Brody Boondoggle St. Louis at SSM Cardinal Glennon Children’s Medical fantasy adventure series for kids ages 7 and older. Center. After practicing as a pediatric nurse at Cardinal Glennon in a level one trauma center for 22 Rupa Kothari Rupa has served as Executive Director years, she began working in injury prevention through of Safe Kids Foundation in India since 2007 after Safe Kids. She co-chairs the Missouri Injury and having launched Safe Kids Walk This Way in 2006. Violence Advisory Committee for the Department of Health and sits on Safe Kids Foundation has twice received a many other advisory committees related to injury prevention. “Commendatory Note” from Mumbai Police (Traffic) for its work in the field of Road Safety in Mumbai and Hong Bui Hong is Project Manager at the Asia Injury is expanding the work in the State of Maharashtra. Rupa holds a Prevention Foundation with five years of experience in degree in Commerce and Economics. program design, planning, implementation and evaluation. She has been running the Safe Kids Walk Amanda Kelly, BA, CHES, CCPST-I Amanda has been This Way and Safe Routes to School programs in the coordinator of Safe Kids Stark County since 2001. Vietnam since 2009. Hong holds a Bachelors degree She has a Bachelor’s in Community Health Education in Economics from Nha Trang University, and completed an Event from Malone University and is a CCPST/I. As Injury Manager course at University of Economics in Ho Chi Minh City. Prevention Coordinator at the Stark County Health Department, Amanda is responsible for the program Pam Hoogerwerf, CPST Pam has served as the Injury planning, implementation and evaluation of all childhood injury Prevention and Community Outreach Coordinator for programs, including sports safety. She was recognized as the University of Iowa Children’s Hospital since 2008. A Outstanding U.S. Local Safe Kids Coordinator in 2005. Child Passenger Safety Technician, Pam is a member of Safe Kids Johnson County, Iowa, and serves on its Natee Kham-in Natee is a researcher with Safe Kids Steering Committee. For more than 20 years Pam was Thailand/Child Safety Promotion and Injury the curriculum coordinator for the University of Iowa Department of Prevention Research Center (CSIP). He also served as Family Medicine. a youth volunteer at Safe Kids Thailand and assisted the organization with the Safe Kids Walk This Way Chatchai Im-arom, MD Chatchai is a pediatrician at child pedestrian safety program. In 2010, Natee Ramathibodi Hospital, Bangkok Thailand, working in received a Fine Arts Degree in Communications and Graphic Design the Child Safety Promotion and Injury Prevention from Srinakharinwirot University in Thailand. Research Center (CSIP). He also works in the areas of Child Protection and Child Abuse. Amber Kroeker Amber is a health educator in the Injury Prevention Program at the University of Michigan - C.S. Mott Children’s Hospital and coordinator for Safe Kids Huron Valley. In addition to Alana Juteau Alana is a member of the development developing and facilitating community and hospital team at Safe Kids. She joined Safe Kids after serving based interventions that prevent childhood injuries, as a marketing consultant for a private start-up called Amber manages research projects pertaining to pediatric injury and SwimSpray. Prior to this role, she spent three years trauma, and coordinates the Safe Sleep Taskforce at University of with Congresswoman Doris Matsui’s (D, CA) office, Michigan Hospital and Health Systems. Previously she served as a where she served as the communications director. At clinical research coordinator in the Department of Pediatrics at the Safe Kids, Alana worked on the successful execution of the inaugural University of Michigan, a health educator for the National Psoriasis Safe Kids Day. She also works to continue to strengthen relationships Foundation, and as Clinical Instructor at Cambridge College. with existing partners and to find new partners to support Safe Kids' work.

26 • Safe Kids Worldwide SPEAKERS

Sally Kreuscher Sally is the Coordinator for the Lee/ Athletic Trainers at the high school level and created a unique Collier Counties Coalition and child advocacy program education program called Athletes Saving Athletes to empower coordinator for the Golisano Children’s Hospital of student athletes with skills that could potentially save a life. Southwest Florida. She was a coalition member for 5 years prior to becoming the coordinator this February. Stefanie Märzheuser, MD Stefanie is President of Sally was employed with the Florida Department of Safe Kids Germany. She has been a pediatric surgeon Children and Families as a child protective investigations supervisor. and has been promoting injury prevention for 15 Sally holds a bachelor’s degree in communication arts yet child safety years. During the 2013 Safe Kids Worldwide has always been her passion. Conference she will present her abstract “Children in the House!?” which uses innovative exhibits to Etienne Krug, MD, PhD Dr. Krug was appointed demonstrate risks kids face in the home. Director of the Department of Violence and Injury Prevention and Disability (VIP) at WHO in Geneva, Jason P. Mihalk, PhD, CAT(C), ATC Jason is a Switzerland in October 2000. He coordinated the neurotrauma researcher, with an emphasis on development of WHO’s first World report on violence biomechanics related to military and sports head and health and oversaw preparations for numerous trauma. He has developed smartphone applications other publications, as well as for World Health Day 2004, the first with the goal of preventing unnecessary secondary United Nations Global Road Safety Week and a large number of other complications related to sports concussion, and has global events. Dr. Krug chairs the International Organizing Committee an interest in applying other emerging technologies to injury for World Conferences on Injury Prevention and Safety Promotion and prevention. Jason studies the common pathways to managing head the United Nations Road Safety Collaboration. trauma from the sidelines through the emergency department. He also has an interest in the field management of neurotraumatic spine- Sharon Levi, MPA Sharon Levi is the head of research related injuries, specifically with better understanding the implications at Beterem- Safe Kids Israel. Sharon has more than 10 of athletic equipment on cervical spine injury management. years experience conducting survey and evaluation research, literature reviews, and analysis, primarily in Reginald “Reggie” McKinnon Reggie lost his the fields of child and traffic safety. She is an active precious daughter Payton to heatstroke in March member of the Transportation Research Board 2010. Since the tragedy, Reggie has worked with Safe Occupant Protection Committee. Sharon holds an M.A. in Public Kids to raise awareness about heatstroke and the Administration from Bar Ilan University, Israel. importance of never leaving a child alone in a car. Reggie and his family live in Florida, where he is a Donna Lewandowski Donna works for Tucson supervisor with CenturyLink, a telecommunications company. Medical Center as the coordinator of Safe Kids Pima County. She has been the Bicycle and Pedestrian Chair John W. McPhee For the past 17 years, John has for Safe Kids Pima County and managed the Pima been Safe Kids New Mexico Coalition Coordinator, the County Safe Routes to School program for 10 years. New Mexico Consumer Product Safety Commission Donna holds a master’s degree in Environmental and Designee, and the Childhood Injury Prevention Healthy Cities Planning. Coordinator for the New Mexico Department of Health. Through presentations, workshops, articles, Beverly R. Losman Beverly brings experience in and media interviews, John is raising the visibility about all aspects of fundraising, public relations marketing, strategic child injury prevention and product safety. He provides safety planning and community development to her role as workshops for home daycare providers and home visitors from federal director of Safe Kids Georgia and Manager of Child and state programs and is building a Cribs for Kids network statewide. Health Promotion for Children’s Healthcare of Atlanta. Previously she served as executive director of the Mary Beth Moran, M.Ed Mary Beth joined Rady Starlight Children’s Foundation in Atlanta, Director of the Marriott Children’s Hospital -San Diego as the Program Foundation for People with Disabilities, and as the head of the Cultural Manager for Injury Prevention and the Coordinator Affairs Department for the Metro Atlanta Chamber of Commerce. for Safe Kids San Diego in 2007. Previously she worked as a physical therapist in several cities, served Henri Makembe Henri is a partner at the Beekeeper as Academic Coordinator of Clinical Education at Group, leading the Interactive Division. He specializes Marymount University in Arlington, Virginia, and consulted with in blogging, social networks, advocacy tools, web educational programs in Vietnam and South Africa. Mary Beth has BS development, programming languages and degrees in Biology and Physical Therapy from New York University and databases. He is also known for his blog, Local holds Master’s degrees in Education from the George Washington Politechs, where he writes about the innovative ways University and in Clinical Evaluative Sciences from Dartmouth College. that state and local political candidates are embracing technology. Previously Henri directed web technologies at Be the Change, Inc., an LeeAnn Mortensen LeeAnn is the Injury Prevention organization dedicated to crafting a bold and innovative policy Program Coordinator for the Trauma Institute at agenda rooted in the practical experience of social entrepreneurs and North Memorial, a Level I Trauma Center in Hennepin civic leaders. County, Minnesota. She coordinates the Safe Kids Northwest Metro Minneapolis coalition and actively Beth Mallon, MS Beth is President and CEO of promotes injury prevention across the region. LeeAnn Advocates for Injured Athletes (AIA), which she discovered a passion for public health while serving as a Peace Corps founded in 2010 after her son, Tommy, fractured his Volunteer in Kenya and returned to the U.S. to complete her graduate neck during a lacrosse game. The mission of AIA is to work as a Peace Corps Fellow. provide essential support, education, and resources to help keep athletes safe. AIA promotes Certified

26 • Safe Kids Worldwide Childhood Injury Prevention Conference • 27 SPEAKERS

Pumla Mtambeka Pumla is the Assistant Director at member of the Florida Booster Seat Legislation Coalition. Additionally, Childsafe/Safe Kids South Africa and has been in the she is a new graduate from a countywide civic engagement child injury prevention field for more than 10 years. organization, Leadership Palm Beach County. Pumla is responsible for the day to day management of the organization and is involved in research, Jamila M. Porter, MPH Jamila is Assistant Director of education and advocacy work related to childhood Programs at the Safe States Alliance where she trauma and injuries. manages the implementation and evaluation of injury and violence prevention programs. She began her Christopher Neumann Chris has been involved with career in public health as a health educator working on SPEAKERS health and physical education for over a decade. He is behalf of the State of Georgia and joined the Safe responsible for the physical activity and lifelong States Alliance in 2007 and has served as Assistant Director since 2010. recreational sports departments at the American Jamila is working toward a DrPH in Health Policy and Management at Alliance for Health, Physical Education, Recreation and the University of Georgia College of Public Health. Dance (AAHPERD). Before joining the team at AAHPERD, Chris worked at Stony Brook and George Mason Universities. Yvette L. Pugh, MBA Yvette serves as Area Manager Some of his higher education experience includes teaching courses in of Public Affairs for AT&T. She is responsible for HIV risk reduction, substance abuse education, and student leadership. managing national third party relationships and projects, such as the “It Can Wait” Texting While Dan Orzechowski Dan started his career at Safe Kids Driving campaign. At AT&T she also has lobbied 12 years ago and now has two boys of his own who successfully on telecommunications issues and access benefit from the work of the organization. He oversees reform legislation. Yvette received a Bachelor of Science degree in the U.S. Coalition Network, offering technical support Economics from Florida A&M University, Master of Arts degree in in coalition-building, lead organization relations, grant Industrial Relations from Wayne State University, and a Master of funding from headquarters and strategic direction. Business Administration (International) from Lawrence Technological University. Bobbi Paper Schwantes, CCPST-I As Sanford Children’s Hospital Injury Prevention Coordinator, Jessica Quinones Jessica is the Editorial Director of Bobbi manages the hospital’s inpatient and outpatient Scholastic National Partnerships. She developed an injury prevention program, including the Safe Kids early passion in educational publishing as a way to Fargo-Moorhead Coalition and the Kohl’s Caring Hands integrate a background in elementary education and program which focuses on preventing Shaken Baby writing. With thirteen years of strategic branding Syndrome. Bobbi has been employed with Sanford since 1996. She experience in the education space, Jessica oversees a earned her B.S. from the University of Mary, became a Certified Child team that creates connections between in-school education programs Passenger Safety Technician in 2004 and an Instructor in 2007. and partnerships with non-profits, government agencies, and corporations. Ma. (Marte) Theresa A. Perez Marte has served as Executive Director of Safe Kids Philippines since its Erin Reiney, MPH, CHES Erin is the Director of Injury inception in 2004. She currently represents Safe Kids and Violence Prevention Programs under the EMSC Philippines on several national committees for safety and Injury Prevention Branch at HRSA’s Maternal and including the Department of Health, Department of Child Health Bureau (MCHB). She serves as Project Transportation and Global Road Safety Partnership, Officer for the MCHB Sudden Unexpected Infant Death Philippines. Marte has spoken at numerous conferences at home and Resource Center Consortium, the Children’s Safety abroad. Prior to working in child injury prevention, Marte created and Network National Resource Center, and HRSA’s Bullying Prevention ran a crisis center for abused women and children in Muntinlupa City, initiative. Erin joined MCHB from the Maryland Department of Health Philippines. and Mental Hygiene, where she served as the state’s Injury Prevention Coordinator. She received her Master’s in Public Health from the Johns Megan Popielarczyk, MPH Megan is a Public Health Hopkins Bloomberg School of Public Health. Fellow with Safe Kids Georgia. Her role is to support and assist the state office as well as the statewide Ray Reynolds Ray is the State Fire Marshal of Iowa. coalitions with developing, implementing, and He also works part time as a paramedic/firefighter and evaluating programs. Megan represents Safe Kids in a serves on the Board of Directors for the National number of statewide injury prevention coalitions and Association of State Fire Marshals and the American workgroups. She received her nursing degree from the University of Red Cross Central Iowa Chapter. The former deputy Kentucky and earned her Master’s in Public Health at the University of sheriff became a full-time municipal police officer in North Carolina, Chapel Hill. 1988 and later received extensive specialized training in terrorism and intelligence. Ray is a 22-year veteran with the Iowa Army National Kelly Powell Kelly has been working in the field of Guard, serving in Iraq from 2003 to 2004 and retired a Sergeant First injury prevention for more than 13 years in Florida. Class E7 with an Honorable Discharge. Kelly has been the coordinator of the Palm Beach County Safe Kids Coalition for the past 8 years. Kathleen Reilly Kathleen is a public affairs and Additionally, she has been a National CPS Technician education specialist with experience in the private and Instructor (I0906) for 12 years. She is a member of government sectors, and higher education. Since 2009, the PIER (Public Information, Education and Relations) Committee for she has served as the lead public affairs specialist and the FL State EMS Bureau, Florida state chairperson of the FL Never project manager for the Consumer Product Safety Leave Your Child Alone in a Car Steering Committee, Florida Safe Kids Commission’s information and education campaign Advisory Board Member, State Representative for the FL Caucus of supporting the Virginia Graeme Baker Pool and Spa Safety Act. The Pool Women Attorneys’ partnership with Safe Kids Florida, and Kelly is a Safely campaign launched in spring 2010.

28 • Safe Kids Worldwide SPEAKERS

Kristin Rosenthal, MEd, MCHES Kristin is the Bachelor of Arts and Sciences in Anthropology and Sociology at Program Manager for U.S. Pedestrian & Bike Safety at Louisiana State University. Safe Kids Worldwide. After graduating from Michigan State University as a member of The International Jessica Saunders, CPST Jessica is the community Honor Society in Psychology, Kristin earned a Bachelor relations manager at the Children’s Medical Center of of Science in Health Studies and Psychology. She Dayton and coordinator of Safe Kids Greater Dayton. obtained a Master of Education in Health Education from Wayne State She is responsible for the Dayton Children’s University. Kristin is MCHES certified, is a certified CPST Instructor and community outreach programming including health has extensive experience in health education and injury prevention. promotion, particularly around childhood obesity and injury prevention. She is a certified child passenger safety technician Susan Rzucidlo, RN, MSN, CPST Susan is the and a project manager for the Dayton Children's Regional Pediatric pediatric trauma and injury prevention program Health Assessment. manager at Penn State Hershey Children’s Hospital. She co-founded and has been the coordinator of the Megan Shropshire, M.Ed. Megan Shropshire is the Safe Kids Dauphin County Coalition since 1994. The Manager of School Health, a program in the Children’s Coalition’s inspection station established under the Advocacy department led by Greenville Health System GM Buckle Up Grant in 2002 operates in three locations and was the Children’s Hospital. The focus of the School Health first in the state. A certified CPS instructor since 2006 and a CPS program is to connect local schools with hospital technician since 2001, Susan completed the Special Needs Restraint education and support. Megan leads the Children’s Class in 2006. Susan is enrolled in a pediatric nurse practitioner Hospital School Program, a childhood obesity prevention program, program at Drexel University. called CHOOSY, along with the Safe Schools program. The Safe Schools program focuses on putting injury prevention programs Khalid Abdulnoor Saifeldeen, M.D. Dr. Khalid through Safe Kids Upstate into local schools and helping schools earn Abdulnoor Saifeldeen is a graduate of the Royal the recognition in the community as a Safe Kids Safe School. College of Surgeons, Ireland and holds the Fellowship of the College of Emergency Medicine, UK. Dr. Alexander W. (Sandy) Sinclair Sandy is an Saifeldeen is the Director of Hamad International experienced traffic safety, coalition-building and Training Centre (HITC) at Hamad Medical communications professional at the National Corporation (HMC) in Qatar. He also serves as the lead for Qatar’s Highway Traffic Safety Administration (NHTSA) in National Emergency Healthcare development strategy. He previously Washington, DC. Following a nine-year stint at the served as the Chair of Emergency Medicine at HMC and Qatar’s WHO National Safe Kids Campaign -- during which he focal point for violence and injury prevention. Dr. Saifeldeen is the recruited and supported hundreds of State and Local Safe Kids chairman of the kulluna (Arabic for “all of us”) for health and safety Coalitions -- Mr. Sinclair joined NHTSA in 1999. He has led the annual campaign in Qatar. Kulluna started in October 2012 as a 5 year Child Passenger Safety Week program for more than ten years and has partnership between Hamad Medical Corporation and ConocoPhillips. developed public service advertising campaigns and other programs to The first phase of kulluna, child safety at home, marked the beginning increase seat belt and car seat use, especially in minority and of Safe Kids and HMC partnership. low-income communities.

Marsha Salzwedel, M.S. Marsha Salzwedel works for Jo Sitton Jo has worked with Jasper/Newton Co. Safe the National Children’s Center for Rural and Kids for nine years, first as the Safe Kids coordinator Agricultural Health and Safety as a Youth Agricultural and now as Assistant Director at The Alliance of Safety Specialist. She has a Master’s Degree in Southwest Missouri. Jo serves on the Missouri CPS Human & Community Resources from the University Liaison Board and Missouri Roadway for Safety of Wisconsin Steven’s Point. Marsha grew up on a Coalition and has developed programs such as “Be farm that her family still owns and operates. the Back Seat Boss,” a tween passenger safety program.

Emily Samuel, MPH, CHES Emily grew up in Katie Smith Katie assumed the role of state Oklahoma with a love for children, education and coordinator of Safe Kids California in July of 2010. global health. As a Program Manager at Safe Kids With the Child Abuse Prevention Center as her lead Worldwide, she draws from her professional agency, Katie searches for ways to reach vulnerable experience in behavioral health, health education and families by encouraging child abuse prevention injury prevention to develop educational programs providers to incorporate preventable child injury and initiatives. She is a Certified Health Education Specialist with a activities into their parent education curricula. Safe Kids California has Master of Public Health from the University of North Texas Health recently worked with Cal Poison, Cal Fire, Kidde, Shriners Hospital, Science Center and a Bachelor of Arts in Psychology from the Rivercats Baseball, Crossings Multicultural TV, AAA and Auto Club of University of Oklahoma. Prior to joining Safe Kids three years ago, Southern California, and the California Department of Public Health Emily served as an injury prevention specialist at the Oklahoma State Kids’ Plates program to create new programs and expand partnerships. Department of Health. Russell Smith Russell Smith is a program advisor for Kristen Sanderson, MPH Kristen is the Program FedEx road and pedestrian safety initiatives Coordinator for Safe Kids Georgia. Her experience in worldwide. He manages relationships and works with conducting community needs assessments and safety organizations including Safe Kids Worldwide, developing and evaluating public health programs iRAP, UN Road Safety Collaboration, and University of helps her provide technical assistance and support to North Carolina Highway Safety Research Center. He is Safe Kids coalitions. Ms. Sanderson earned her on the Active Transportation Advisory Committee for the City of Master’s from the Rollins School of Public Health at Emory University in Memphis and serves as a member of the Board of Directors for the the department of Behavioral Sciences and Health Education and her Wolf River Conservancy.

28 • Safe Kids Worldwide Childhood Injury Prevention Conference • 29 SPEAKERS

Peter Spitzer Peter has worked with Safe Kids Austria Mable Nakitto Tomusange, MSIS Mable is Executive since 1993 at the University Hospital of Graz, Director of Safe Kids Uganda. She has been with the Department of Pediatric Surgery. He is responsible for Injury Control Center Uganda for 10 years, where her research activities, the Injury Data Bank and for primary focus has been community programs in child trainings in Injury Prevention. He has published more safety, violence and injury prevention. Mable also is 40 articles in Austrian and international journals. the East African Regional Representative of the Injury Peter is also member of the Austrian Product Safety Board and Prevention Initiative for Africa and is a member of the Uganda Health represents Austria in the European Child Safety Alliance. Scientists, Women in Logistics & Transport and the Uganda Red Cross Society. Mable obtained her Bachelor’s and Master’s degrees in SPEAKERS Diana J. Starace, CCPS-I Diana is the Injury Information Sciences and is certified in Project Management and Prevention Coordinator for the Level 1 Trauma Center Planning. at Robert Wood Johnson University Hospital and the Coordinator of Safe Kids Middlesex County, New Maria E. Vegega, PhD Maria is Chief of the Jersey. Diana is a Certified Child Passenger Safety Occupant Protection Division in the Office of Impaired Instructor and is a member of both the NJ Child Driving and Occupant Protection at the National Passenger Safety and NJ Teen Driver Safety Coalitions. She is active on Highway Traffic Safety Administration (NHTSA). She Underage Drinking and Prescription Drug Task Forces within Middlesex manages programs to increase the use of safety belts County and is called upon to lecture on a variety of safety topics in and child restraint systems and reduce distracted schools and corporate settings. Diana also co-chairs the Coalition for driving. Previously she served as Chief of the Behavioral Research Healthy Communities. Division and managed behavioral research addressing topics such as alcohol and drug impaired driving; speeding; pedestrian, bicycle, and Line Storgaard-Conley Line is the Director of Digital motorcycle safety. Maria has served as the U.S. government and Social Media Strategy for Safe Kids Worldwide. representative on the Working Party for Road Traffic Safety (UNECE), She is responsible for developing and managing Safe worked on the World Report on Road Traffic Injury Prevention and on Kids’ comprehensive online strategy, including internal World Health Day activities, and served on an OECD committee on and external promotion, content creation, design Keeping Children Safe in Traffic. development and implementation, and online partnership building. She started her career as Presidential Lorrie Walker With more than 26 years of Management Fellow working on environmental issues for the experience, Lorrie is one of the country’s most Department of Interior. respected authorities in child passenger safety. Before joining Safe Kids in 2004, she served as the director of Shannon Sullivan Shannon joined Safe Kids the Florida Traffic Safety Resource Center and Worldwide in 2012 to serve as the chief development assistant professor of research at Florida Atlantic officer. In this capacity, she manages fundraising University. Now, Lorrie oversees the national training program for more initiatives. Prior to joining Safe Kids, Shannon worked than 300 Safe Kids Coalitions throughout the United States. at the National Parkinson Foundation, managing the fundraising department and, most recently, leading Stephen Ward Before entering politics, Stephen strategic initiatives including corporate partnerships and consumer worked in social services, founding a statewide programs. Shannon began her work in healthcare philanthropy as the coalition of community-based services for children Director of Development for Accelerate Brain Cancer Cure. and youth. Today he is Principal at VH Strategies, a bipartisan lobbying and public relations firm. For nine Amy Teddy, CCPST-I Amy is the Injury Prevention years, he served as Chief of Staff to former Senator Program Manager at the University of Michigan - C.S. Jeff Bingaman (D-NM). Prior to joining Sen. Bingaman’s staff, Stephen Mott Children’s Hospital and serves on the Michigan served as Director of Government Affairs for EDS Corporation, an IT Child Passenger Safety and Safe Kids Advisory services company. He has also served as campaign manager and Councils. Previously she worked as Public Education campaign consultant for a number of federal and state races. Specialist for South Metro Fire Rescue in Colorado and as Injury Prevention Specialist and Safe Kids Coordinator with the El Margaret Warner, Ph.D. Dr. Margaret Warner is an Injury Paso County Health Department in Colorado Springs, Colorado. Amy is Epidemiologist in the Mortality Statistics Branch at the National a Certified Child Passenger Safety Technician/Instructor and Fire and Center for Health Statistics, Centers for Disease Control and Life Safety Educator I-II-III and Instructor. Prevention. She provides consultation on the analysis of fatal and non-fatal injury related data to a wide range of constituents from both Mark Thwaites Mark is Creative Director for the public and private sectors. Dr. Warner’s current research focuses on FutureBrand and brings us a genuine appreciation for fatal injury and poisoning surveillance. She is working to coordinate storytelling as a solution to diverse design challenges. public health surveillance in the offices of medical examiners and Mark’s dexterity in leading identity system coroners. Dr. Warner assisted in the coordination of the International development stems from past creative explorations Collaborative Effort on Injury Statistics for a decade. She received that include work with the Center on Addiction and her doctoral degree from Johns Hopkins School of Public Health and Substance Abuse at Columbia University, American Airlines, SAE studied injury epidemiology on a Fulbright Fellowship at the University International, the NFL, and other for- and nonprofit corporations. of Otago in New Zealand. Originally from Northern England, Mark grew up in North Carolina and holds a bachelor of arts from the Savannah College of Art and Design.

30 • Safe Kids Worldwide SPEAKERS

Ann Weaver, MPP Ann is Director of Safekids New Sally Wilson, RN, BSN Sally is the Education, Zealand. She began her career with a qualification in Prevention and Outreach Coordinator, in the Trauma social work which led to a career in public sector Burn Service unit of Children's National Medical management and earning her Master’s degree in Center, Washington, DC. Her 46 year career Public Policy. Ann has held senior management and encompassed working in metropolitan hospitals and leadership roles in both community-based services institutions as staff nurse, charge nurse, nursing and government organizations and has brought about legislative and manager, nursing school educator, community and patient/staff regulatory change and practice within the health and welfare sectors. educator. She earned her Diploma from Lutheran Hospital School of She has also served on several elected boards and internationally Nursing, a Bachelors of Nursing from George Mason University, and an convened committees. Education Certificate from Trinity College, along with work related specialty certificates. Rachel Weintraub Rachel is the Legislative Director and Senior Counsel at the Consumer Federation of Stacy E. Woods, MPH Stacy is a PhD candidate in America (CFA) and has worked at CFA since 2002. She Environmental Health Sciences at the Johns Hopkins represents CFA on behalf of consumers before the Bloomberg School of Public Health. Her research Consumer Product Safety Commission, Congress, focuses on the application of spatial statistics and state legislatures, and within voluntary standard geographic information systems to environmental setting organizations. Previously she was a consumer advocate with research. Stacy’s past projects have ranged from Lyme the U.S. Public Interest Research Group, the national lobbying office for disease cluster identification in Howard County, Maryland, to the state PIRGs. investigating the association of sexually transmitted infections with the social networks created by illicit drug markets in Baltimore City. Her Janet Werst, CCPST-I Janet has been in the public current research interests include air pollution modeling and health arena for 20 years, starting her career with the environmental justice in Baltimore City. Red Cross as a health and safety instructor. She has been with Safe Kids Larimer County and the Susan Yates, CCPS-I Susan works for Children’s University of Colorado Health as the Injury Prevention Hospital Colorado as the Training Coordinator for Coordinator since 2005. Janet is a nationally certified Colorado's Child Passenger Safety Program and also Child Passenger Safety Technician Instructor and implemented a serves as the Vice Chair of the Colorado CPS Council. comprehensive CPS program in her community complete with a She works seasonally for Mountain View Fire hospital inspection station, eleven community inspection stations, a Protection District as an EMT. A nationally-certified car seat education and distribution program, and an emergency needs Child Passenger Safety (CPS) Instructor, Susan also has earned car seat program. teaching credentials for the CPS in Ambulances and Transporting Children with Special Health Care Needs curricula. Susan’s professional Kristel Wetjen, RN, BSN Kristel is the pediatric experience also includes the creation and coordination of a pediatric trauma nurse coordinator at the University of Iowa hospital-based car seat program. Children’s Hospital which is the only Level I Pediatric Trauma Center in the state. In her role she sees Charles V. Zegeer Charles is the Associate Director firsthand the devastating effect All-Terrain Vehicle for engineering and planning at the University of crashes have on not only the children, but also their North Carolina Highway Safety Research Center family. Her passion for preventing injuries stems from this viewpoint (HSRC), and is a leader in pedestrian and bicycle and she is currently the co-director of the University of Iowa Children’s safety research. He has served as director of the Hospital and Kohl’s Keeping Kids Safe Safety Tips for ATV Riders Pedestrian and Bicycle Information Center (PBIC), a Program. national clearinghouse for information on bicycle and pedestrian issues, for the past 12 years. His research areas include pedestrian and Tareka Wheeler As Director of U.S. Programs at Safe bicyclist safety, countermeasure effectiveness, highway safety Kids Worldwide, Tareka directs the development of programs, geometric design, traffic control devices, and traffic programs for local coalitions to educate parents and operations. caregivers on how to keep their children safe. She started her journey in injury prevention seven years Mark R. Zonfrillo, MD, MSCE Mark is a Pediatric ago as the program coordinator for Safe Kids Austin. Emergency Physician, a Clinical Epidemiologist, and By working closely with a Level 1 trauma center, Tareka got a close look Assistant Professor of Pediatrics at The Children’s at how childhood injuries profoundly affect families and communities, Hospital of Philadelphia (CHOP) and Perelman School and how those injuries could be prevented. of Medicine at The University of Pennsylvania. He serves as the Child Passenger Safety Research Thrust Martha Wilcox Martha is Chief Marketing Officer of Leader at the Center for Injury Research and Prevention at CHOP. Safe Kids Worldwide and has directed marketing and Mark’s research focuses on pediatric injury epidemiology, with communications efforts for a wide variety of emphasis on risk factors for motor vehicle occupant injuries, organizations and corporations across the country. As concussion, and disabling injuries in children. Mark also serves as the Executive Vice President of Williams Whittle, she Pediatric Advisor for the Pennsylvania Chapter of the American directed business development, provided strategic Academy of Pediatrics Traffic Injury Prevention Project, overseeing the counsel for clients, managed personnel and supervised the Pennsylvania Department of Transportation's child passenger safety management of key accounts. Among other initiatives, she led the initiatives. number one public service announcement campaign in the country.

30 • Safe Kids Worldwide Childhood Injury Prevention Conference • 31 Thank You to Our Sponsors