SEGOVIA 2020 REPORT HAY FESTIVAL Segovia 2020

gainst a backdrop of the most volatile “Tomorrow begins a difficult, but global pandemic in a century, Hay Festival Segovia chose to celebrate life. A more-than-ever needed, Hay Acelebration of the resilience, strength and courage Festival Segovia.” of people. And the power of culture, ideas, EFE creativity to reimagine the world. “Because we are conscious that the time has come to square up: the humanity we’ve got left, the planet we’ve “When life seems like literature.” got left. The need, more than ever, of working for Care Santos, El Periodico, 19 September 2020 a sustainable world,” explained Sheila Cremaschi, Director of Hay Festival Segovia. “The Hay Festival’s curtains are “A Special Hay Festival: The public raised and enhances the vital role delights in meeting the authors of culture.” and all events are sold out despite El Mundo the pandemic.” “Hay Festival is on an unstoppable El Norte de Castilla course which in 2020 brings “All of the arts convene in Segovia.” together great speakers.” Expansión Vogue

“Culture to bring down walls in “The Hay Festival kicks off as a the Hay Festival.” meeting point for culture and a El Día time to reflect.” La Razón

2 Hay Festival Segovia 2020 Report 3 his year, Hay Festival Segovia celebrated “Hay, nowadays with festivals in through conservationists who champion the health of the planet various locations, among them Twithin their particular field of expertise, namely Segovia, continues to dream with landscape designer Fernando Caruncho; tree expert Joaquín Araujo; horticulture enthusiast that world in which culture makes Umberto Pasti; garden photographer Ngoc miracles happen.” Minh Ngo; and underwater wildlife photographer Harper’s Bazaar Hussain Aga Khan, who shared the stage with novelist and historian Lorenzo de’ Medici. Nature also anchored the dialogues of French architect “Hay Festival starts off as a meeting Stephanie Chaltiel and leading landscape architect point for culture and reflection.” Kathryn Gustafson with Martha Thorne, Director La Razón of the Pritzker Prize, and served as inspiration for a trio of poets from from Castilla y León, Belén Artuñedo, Fermín Herreros and Carlos Aganzo, “A cultural Arcadia nestled under who recited their work inspired by rural wilderness, the burden of the pandemic: If and the writers JA Gonzlez Sainz and Alejandro Cuevas. there ever was a place where Concern for the planet was also evident in you could bring together the best the participation of Italian Alberto Cavalli, landscape designer in the world, who celebrates craftmanship as a cornerstone of sustainable economy, and the publishing a prince with ecological concerns, phenomenon of Pablo D’Ors, who inspires us to a best-selling priest and a radical get more in touch with the environment in which we live, as he explained during his conversation regenerator of the French novel it with Jesús Ruiz Mantilla. would have to be the Hay Festival.” “Covid – 0, Ideas – 1: Over 100 Juan Carlos Galindo, El País speakers have gathered in Segovia “Vietnamese photographer Ngoc for this year’s edition of the Hay Minh Ngo knows how to capture Festival, and with their participation the fleeting beauty of flowers is an have made the world a less expert in botanical imagery. She gloomy place. The Hay Festival will take part in the Hay Festival takes place in the midst of a kind Segovia, where she will talk with of Asterix syndrome. A walled the writer and gardening expert village, Segovia, a few miles from Umberto Pasti about Rohuna, his the capital, where it seems that Moroccan retreat.” health matters run out of control.” Smoda La Vanguardia

4 Hay Festival Segovia 2020 Report 5 n the eve of the festival in Segovia as part Annunciation with an image of a Virgin sheltering of the Hay Festival, Guillermo Arriaga herself at the announcement of the Archangel was due to receive the Alfaguara Award Saint Gabriel and looking askance at a choir of Oin Madrid. The travel restrictions imposed by the contemporary angels. pandemic made it impossible for the Mexican film director to fly across the Atlantic to receive his The third opening was that of the exhibition ‘The award for his novel Saving the Fire, but he joined Living Sea’, which presented the extraordinary via video link for his events with journalists Pepa photographs of committed conservationist Hussain Aga Khan Fernandez at the Teléfonica Foundation in Madrid as a point of departure to raise and Antonio Lucas at the IE University in Segovia. social awareness of the sublime beauty, complexity and fragility of life in the oceans. The eloquent narrative of the images was laid out to great impact THE VISUAL ARTS PROGRAMME in the magnificence of the Medieval Church of San OPENS THE FESTIVAL Juan de los Caballeros.

“The Hay Festival advocates “What’s normal is for princes to culture as the means to regain life.” be ‘blue’. But that has not been the El Norte de Castilla case for Prince Hussain Aga Khan:

At the beginning of September, the festival was he turned out green, completely inaugurated with the opening of the exhibitions in and intensely green. An ecologist the visual arts programme at some of the city’s most emblematic venues. from head to toe.” Expansión, 17 September 2020 The tour began at La Alhóndiga – a 16th century warehouse which became the Stage for this The Huerta de Félix Ortíz – an orchard that has edition of the festival – with a retrospective of one welcomed many Hay Festival exhibitions in the of the most famous Spanish photographers, César past – provided the idyllic setting for the Tropical Lucas. The exhibition ‘Snapshots Imprinted on the ‘Mutisian’ Greenhouse by Colombian artist National Retina’ shows some of the best-known Alberto Baraya. This exhibition explores natural images by, arguably, the leading photojournalist of conservation and the dialectic between fiction and the transition era in Spain. For many, it is difficult to reality with his particular interpretation of a hot remember the recent history of Spain without the house of flowers and plants made of cloth and impactful images that have remained on the national plastic. consciousness of several generations of Spaniards. In the afternoon, the acclaimed photojournalist Furthermore, in the afternoon, other prominent held an event with journalist Aurelio Martín. local, regional and provincial voices came out in force with conversations between Miguel Pita and The Spanish multimedia artist Ana de Alvear Jesús Calero, Ángel Ortiz and Enrique Cabero, La created a bespoke large-format installation Uña Rota publisher Carlos Rod, Ángel González called ‘Hágase en mi, según tu palabra’, which Pieras and Elena Pita. optimised the use of the space in the Esteban Vicente Museum. The multi-piece work took up the presbytery and the nave of the erstwhile royal chapel and reinterpreted the biblical passage of the

6 Hay Festival Segovia 2020 Report 7 n the Friday of the festival itself, the Plaza “The virus was explicitly at the heart of the debates Mayor was chosen as the best venue moderated by Financial Times correspondent to inaugurate ‘The Wall Disappears’, Daniel Dombey. The first panel included politicians Oan interactive installation designed for public Luis Garicano (C’s), Esteban González Pons (PP) spaces whose objective is to celebrate Germany’s and Eduardo Madina and the journalist Anna presidency of the Council of the European Union Bosch. They described an outlook of economic during the second half of 2020. The Mayoress of apocalypse, particularly because of the hazy Segovia Clara Luquero removed the first wooden horizon in the health crisis. block from a perspex construction and read the phrase inscribed. She was followed by the German “‘We are taking for granted that this will come to Ambassador Wolfgang Hermann Dold, Emilio an end and talk of recovery plans, but we do not Gilolmo, Vice-president and Secretary of Hay know for the time being whether the vaccines are Gonzalez Pons Festival de España, and many other dignitaries going to work,’ said . who took their socially distanced turn to read “The second panel included the president of out snippets of poetry or wisdom from the most congress, Meritxell Batet, the vice president of prevalent voices in the history of literature and the European Parliament Dita Charanzová and philosophy. The public joined in until all six thousand Secretary-General of the Ibero-American General blocks had been removed, leaving a translucent Secretariat Rebecca Grynspan, who alerted us grid as a poignant symbol of the liberty of the that we were looking at future ‘world without freedom of movement, one of the main tenets of rules’. ‘We must wield coexistence and civilization, the European Union. that is Europe. We are living a crisis of uncertainty and we have to provide an answer,’ contradicted “Hay Festival Segovia: All the Batet.”

art you cannot miss on its last Spain’s leading women in arts and literature, weekend.” among them Sofía Barroso, Almudena Grandes, Elvira Lindo, Maribel Lopez, Reyes Monforte, MujerHoy Rosa Montero, Julia Navarro, Carmen Posadas, Karina Saiz Borgo, Lara Siscar, Gabriela Ybarra, A TIME TO CELEBRATE EUROPE and internationally acclaimed film director Isabel Coixet had the opportunity to celebrate female The sustainability of the dream of Europe in a leadership in the worlds of politics and culture. world as full of uncertainty as of challenges gave way to several debates with the same purpose and “With a full house, Isabel Coixet vitality as ever. Leading philosophers and writers Adam Michnik – director of Gazeta Wyborcza – closes this most atypical of Hay and Fernando Savater discussed the complexities Festivals. This edition, which has facing the present and future of Europe. been etched by the coronavirus, The Financial Times once again took part in the festival with the most dynamic and impactful settles in full its commitment with double event, which was synthesized thus by the public.” La Vanguardia Ignacio Orovio from : El Norte de Castilla

8 Hay Festival Segovia 2020 Report 9 “Any other year, my events as a ay Festival’s Europa28 project and anthology celebrates the talent and novelist could well have started in creativity of women writers, artists, September, with the Hay Festival Hscientists and entrepreneurs from each of the EU nations, among them Janne Teller, Edurne Portela in Segovia, where the great Sheila and Karolina Ramqvist. Cremaschi has spent more than a “A kaleidoscope of women decade gathering heaps of writer debate about the future of and people in the arts from half Europe. Hay Festival promotes the world, staging amazing events the publication of a book that and indulging us en masse with compiles the thoughts of 28 Candido’s delicious roast piglet.” María Dueñas, Elle thinkers of the European Union about the present and the future “The closing event on Friday was of the construction of Europe, a sold-out prime time dialogue the refugee crisis or political between two authors, the writer extremism.” and journalist Elvira Lindo, popularly El Adelantado known as the literary mother “Given the recent controversy of ‘Manolito el Gafotas’, and the regarding health and safely features writer for the Culture at cultural events, I take the pages of ABC, Inés Martín Rodrigo. opportunity to state that the The relaxed conversation with took organizations of both the Hay place in the sold-out Teatro Juan Festival and CCCB have strictly Bravo, which had been conditioned upheld all of the measures and by the strict security measures.” ABC created safe spaces in which to have public debates, which at this “As novelists, we live from time of physical disconnection disharmony, conflict. In a happy and constant virtual connection is world there would be no literature, more than necessary.” or newspapers, perhaps poetry, Edurne Portela, Ideal, 27 September 2020 but very little and dreadful.” Javier Cercas, La Razón

10 Hay Festival Segovia 2020 Report 11 “United by the weight of A CELEBRATION OF AWARDS family: Through ‘Cuadernos The festival brought to Segovia an eclectic selection Hispanoamericanos’, Hay Dia- of the most critically acclaimed literary voices who have been bestowed with the most distinguished logues promotes understanding awards. Among them the Prix Goncourt – Jean Paul Dubois Javier Cercas and interchange between writers ; Premio Planeta – ; Premio Alfaguara – Guillermo Arriaga; Premio from different countries and Nadal – Ana Merino; and the 2020 Loewe Aurora Luque origins. The Spanish author Foundation Award winners – and Raquel Vázquez, who spoke with 2013 Loewe Gabriela Ybarra and Peruvian winner Antonio Lucas. Other award winners from Eríc writer Renato Cisneros are united previous years include the 2017 Goncourt – Vuillard, who shared the stage with the founder of not only by language, but also IE University, Diego de Alcázar; the 1995 Anagrama José Ángel Gonzalez Sainz by the weight of family in their Award recipient , who also won the Premio de las Letras de Castilla y respective works.” León in 2006, which in 2009 was bestowed upon El Norte de Castilla Spanish Royal Academy member Luis Matéo Diez. “It is magical to be here despite “The vice-president and speaker all the storms.” of the Junta, Francisco Igea, 2020 Foundation Loewe International Poetry endorsed Hay Festival Segovia Award winner Aurora Luque, El País

as a common ground for culture, A few weeks after the festival celebrated its 15th intelligence and debate, to edition in Segovia, it was time to head to Oviedo for the Hay Festival to be awarded the Princesa de advance and collaborate and not Asturias Award for Communication, in conjunction to ‘kill one another’.” with the Feria del Libro de Guadalajara. This honour is a recognition of the effort of all the members Diario de Burgos of the teams at Hay Festivals worldwide, which in Spain has been nurtured by unstinting support “Yesterday, the curtain came from the Segovia Town Hall, the Junta de Castilla y down on an atypical Hay Festival León, the Diputación de Segovia, Acción Cultural Española, AECID, Telefónica Foundation, Banco impacted by Covid, which beyond Sabadell Foundation, Focused on Nature, Renfe, setting health safety measures, Grupo Planeta, Penguin Random House Grupo Editorial, La Uña Rota, Around Art, FT Weekend, was at the core of the concerns the IE Foundation, the , the Goethe of this meeting of literature, arts Institut, and the Institut Français as well as the inestimable collaboration of the Embassies of and thought.” Colombia, Portugal, The , France, ABC Germany, Denmark, and The Netherlands.

12 Hay Festival Segovia 2020 Report 13 FIGURES TO CELEBRATE

speakers: writers, ecologists, days philosophers, artists, thinkers, 142 landscape artists 6 7, 16, 17, 18, 19 and 20 conversations September 2020 48 venues poetry readings 13 2 Plaza Mayor exhibitions Jardín del Palacio Quintanar Jardín del Torreón de Lozoya 4 Jardín de los Zuloaga audience engagement project Jardín de El Romeral de San Marcos La Alhóndiga 1 Aula Magna de la IE University sponsors and collaborators Teatro Juan Bravo Biblioteca Pública de Segovia 111 Fundación Telefónica Museo Zuloaga Huerta de Félix Ortíz Capilla del Museo Esteban Vicente

14 Hay Festival Segovia 2020 Report 15 IN THE MEDIA Print and social

THE FESTIVAL IN THE PRESS THE FESTIVAL ON WEB AND SOCIAL MEDIA

advertising €4,160,501 value clickthroughs to hayfestival. equivalent (excluding international media) 24,364 com/segovia from 14 to 20 September 2020

news articles about the Festival impressions on Twitter 1,100 were published between 330,200 @hayfestival_esp and @ June and September 2020, in print, digital and SegoviaFestival audiovisual media

Instagram users reach for hayfestival_esp overall 32,000 189,768,60 audience reach Facebook users reach for 16,112 Amigos Hay Festival Segovia

SOCIAL MEDIA CHANNELS FACEBOOK #HaySegovia20 hayfestival | hayfestivalimaginaelmundo AmigosHayFestivalSegovia TWITTER INSTAGRAM @hayfestival_esp | @hayfestival | @segoviafestival @hayfestival_esp | @hayfestival

16 Hay Festival Segovia 2020 Report 17 COLLABORATION AGREEMENTS

iven the health and safety requirements listeners accessed the 7 podcasts put into place because of the pandemic 225 which were broadcast through crisis, the Festival sought to reach a greater Podimo platform across 2 weeks. Gaudience through a wider base of collaborators. views of the 20 events The very strict limitations on attendants to the 13,000 transmitted through the IE festival triggered an uptick in the use of digital University YouTube channel with an average of 650 channels. It demonstrated a startling appeal, and views per event. global appetite, for the quality of the content in the events. views of the presentation of the 626 Alfaguara Award to Guillermo All of the events at the IE University, Fundación Arriaga which was broadcast through the Telefónica Telefónica and Teatro Juan Bravo were made Foundation YouTube channel. available to the public in real time via streaming on YouTube, and the events performed at the views of the events El Garden and The Welsh Stage – La Alhóndiga – 110,000 streamed through País could be followed on the YouTube channels and newspaper’s YouTube channel for digital Hay Player thanks to the collaboration of podcast subscribers. reproduction channel PODIMO as well as the links provided by the websites of newspapers El País and ABC. The inclusion of Festival content through the FNAC España, Ámbito Cultural del Corte Inglés and Around Art newsletters was also notable, reaching more than 300,000 people. Furthermore collaborating institutions and entities, such as AC/E: Acción Cultural Española, Fundación Banco Sabadell, Europa Creativa, British Council, Goethe Institut, Institut Français helped to broadcast the content through their channels, as did numerous embassies and publishing houses.

18 Hay Festival Segovia 2020 Report 19 Many thanks to OUR SPONSORS

Photos: Lisbeth Salas and Javier Segovia

20 Hay Festival Segovia 2020 Report 21 22 Hay Festival Segovia 2020 Report 23 ABOUT HAY FESTIVAL

ay Festival brings readers and writers Hay Festival is committed to: together to share stories and ideas in sustainable events around the world. The • Sharing literature locally and internationally in Hfestivals inspire, examine and entertain, inviting order to promote dialogue, cultural exchange, participants to imagine the world as it is and as it education and development. might be. • Presenting inclusive and accessible events with Hay Festival is an international celebration of arts international artists, and contributing to social and sciences that has been held for 33 years in Hay- action and development. on-Wye, a small town in Wales that is famous for • Providing free tickets to students in tertiary its bookshops. The festival lasts 11 days, hosts more education, and to pupils on Schools Days at than 700 events, debates, interviews and concerts. each festival. Its audience comes from the UK, Europe and the • Working with local and international Americas. institutions, organisations and private Hay Festival has expanded to run Festivals around the companies, maximizing the impact of the world since 2006 including Hay Festival Cartagena festivals’ connection with the local population. de Indias (Colombia), Hay Festival Segovia (Spain) • Increasing the impact of Hay Festival events Hay Festival Querétaro (Mexico) and Hay Festival through Hay Player reaching a global audience Arequipa (Peru). Hay curates ’39’ gatherings of in English and Spanish languages. emerging writers under the age of 40, held in Bogotá (2007), (2010), Port Harcourt (Nigeria 2014), Mexico (2015), Aarhus, Denmark (2017) and again in Bogotá (2018), promoting 39 writers under the age of 40.

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