Consumer Behavior Retail Market Analysis

Consumer Behavior Analytics

Draft

Prepared for:

EAST LANSING, MICHIGAN MARKET STUDY

August 15, 2013

LandlordMarket Analysis

DraftTABLE OF CONTENTS

I. Executive Summary

II. Demographic & Employment Data Trade Area details – 2013 Estimates and 2018 Projections

III. Retail Market Power Trade Area Consumer Spending and Retail Sales by Store Type – 2013 Estimates

IV. Household Segmentation Prizm NE Segmentation (2012) - Household Prizm - Workplace Population - Lifestyler Report for dominant segments - Social Groups - Lifestage Groups

V. Retailer Rankings Retailers, Grocers and Restaurants – Listing for largest segments

VI. Target Segment Report Segments 1 – 35 Retail, Restaurant & Leisure Ranking

VII. Profile Ranking Report Profile comparison for “Go To Museum, 1yr”

VIII. Appendix - Listing of retail businesses in 5-mile radius - Prizm Descriptions 1-66 Consumer Behavior Analytics

EAST LANSING, MI MARKET STUDY

Introduction The CBRE real estate team for East Lansing, MI requested this market study and analysis of consumer Draftpreferences with a focus on retail. East Lansing, Michigan is located adjacent to the state capitol of Lansing and is home to Michigan State University. This study examines two market areas consisting of a Primary and Secondary Trade Area. The Primary Trade Area (PTA) reflects approximate boundaries of the city of East Lansing. The Secondary Trade Area (STA) consists of a specific market area that encompasses the geography from which retail customers are expected to travel further and potentially less frequently to reach the PTA. The following map outlines the boundaries of each market area for this analysis. Our objective is to provide guidance in identifying potential retailers for this development based on the existing consumer demands and preferences. The accompanying report will provide a market area overview, retail trade analysis, and customer analysis. This study will detail information about the consumers of the area and more specifically the lifestyle and retailer preferences of the resident and workplace population. Finding suitable retail options for the residents of these market areas that are specific to the lifestyles of these households should provide retail areas that will give the residents and workplace population the diversity of goods and services that they demand and will benefit the neighborhood and greater community.

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EXECUTIVE SUMMARY Draft Consumer Behavior Analytics

EAST LANSING, MI MARKET STUDY EXECUTIVE SUMMARY

Summary of Analysis For the defined market areas of this report, the base demographics are as follows: DraftTrade Areas PTA STA 2013 Population 58,552 51,729 Estimated Population Growth (2010-13) 0.32% 0.71% Projected 5-year Population Growth 0.40% 1.07%

2013 Households 19,067 16,131 Estimated Household Growth (2010-13) 0.92% 1.64% Projected 5-year Household Growth 1.05% 2.01%

2013 Median Household Income $34,920 $35,071

2013 Median Age 23.0 22.8

2013 Daytime Employees 30,364 36,363 Number of Businesses 2,681 2,952

East Lansing is a large town that is also home to Michigan State University which reports 36,675 undergraduates and 11,452 graduate students enrolled at this campus. On campus residents total approximately 15,000 and increase the overall number of households to over 34,000 and 31,000 in the PTA and STA, respectively. With a Median Age of 23 and Median Household Income of approximately $35,000 in both trade areas, from a demographic perspective these areas are very similar. Projected growth for both trade areas shows a stable environment for the next five years. Largest employment sectors in both trade areas are Education, Healthcare & Social Assistance followed by Food Services & Drinking Places.

Retail Opportunity - A Retail Market Power report is used in this market study to determine an opportunity gap for retail stores by category. By comparing Consumer Demand and Retail Sales within each market area, we see that total consumer expenditures are higher than the retail sales for both trade areas.

Retail Opportunity PTA STA

2013 Total Consumer Expenditures $1.5 Billion $1.3 Billion 2013 Total Retail Sales $709 Million $870 Million Total Opportunity / Surplus $748 Million $423 Million

Specific categories of retail reflect that residents are travelling outside of the market area to meet their consumer needs. Based upon this data, the greatest opportunities for both market areas are found in the following major categories:

. Supermarkets, Grocery Stores ($82M Gap) . Building Materials & Garden Equip ($91.7M)

. Electronics & Appliance Stores ($30.1M) . Department Stores ($26.7M)

. Foodservice & Drinking Places ($22.7M) . Clothing & Accessories Stores ($14.8M)

. Furniture & Home Furnishings ($14.4M) . Other Miscellaneous Stores($13.9M)

. Office Supplies & Stationery Stores ($11.6M) . Beer, Wine & Liquor Stores ($11.1M)

EAST LANSING, MI MARKET STUDY EXECUTIVE SUMMARY

Prizm Segmentation – One specific segment is dominant in the East Lansing trade areas, 47 – City Startups (46.1% PTA / 28.6% STA). Among the youngest segments in America–City Startups reportingDraft ten times as many college students as the national average–these segments feature young, single and working-class residents that pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and Laundromats.

Primary Trade Secondary Segments Area Trade Area Code Variable Title Count %Comp Count %Comp 19 Home Sweet Home 455 1.68 907 3.90 21 Gray Power 87 0.32 578 2.48 22 Young Influentials 1,293 4.78 1,403 6.03 24 Up‐and‐Comers 991 3.67 699 3.00 35 Boomtown Singles 1,605 5.94 1,651 7.09 47 City Startups 12,445 46.05 6,660 28.61 52 Suburban Pioneers 1,088 4.03 668 2.87 53 Mobility Blues 1,195 4.42 2,453 10.54

Additionally, a number of other segments with over 3% of the total households are highlighted here and together this group accounts for 71% of the PTA and 65% of the STA.

We can also look at the trade area household segments as compared to the greater Lansing CBSA (metro) to understand what segments index strongly. An “index” score greater than 100 indicates that a particular segment is higher than the metro average. In principle, an index is defined as the ratio of the percent of households for the segment in the report's geographic area compared to the percent of households in the metro for the segment, times 100.

While segment 47 above is prevalent in these trade areas, additional segments are present and should be explored. The Segment Index chart displays the segment make-up as they relate to the Lansing CBSA for segments found between 1-Upper Crust and 35- Boomtown Singles among the resident households.

EAST LANSING, MI MARKET STUDY EXECUTIVE SUMMARY

Workplace Prizm tracks the residential population of every census tract into its associated tracts of employment, covering private sector workers, public sector workers, 9-to-5 workers, swing shift and night shift workers–even those who work at home. Draft The largest Prizm segments of the workforce build on the resident population and bring in some diversity. With the segments that enter the daytime population, the Prizm scale now includes more upscale rural households like 9-Big Fish, Small Pond and 11-God’s Country.

The Index chart below displays what segments between 1 and 35 Index above 100 compared with the Lansing CBSA. 2-Blue Blood Estates, 7-Money & Brains, 16-Bohemian Mix and 31-Urban Achievers are among those impacting the trade areas Workplace Population.

More details on both Household and Workplace Prizm are found in the Prizm Segmentation section of this report.

EAST LANSING, MI MARKET STUDY EXECUTIVE SUMMARY

Social groups - The urbanization model, which combines individual segments into broader classifications by population density and affluence levels, was applied to this market to define “Social Groups”. Maps in this section will give a visual representation of where the specific groups are situated in Draftthe market area. Second City segments account for 66% of the PTA and 60% of the STA resident households and Suburban groups account for 21% and 33%, respectively. The Workplace Population is dominated by the Rural social groups called Country Comfort and Landed Gentry. These top tier rural segments have upscale incomes and are predominantly white, middle-class homeowners. In their placid towns and scenic bedroom communities, these Americans tend to be married, between the ages of 25 and 54, with or without children. They enjoy comfortable upscale lifestyles, exhibiting high indices for barbecuing, bar-hopping and playing golf as well as home-based activities such as gardening, woodworking and crafts.

Lifestage groups - Lifestage Groups are also important to review in this market area and is another way to group the segments by incorporating affluence, householder age and whether there are children living at home. The map in this section will give further details of the groups present and their location in the market area. The most dominant group in both trade areas is Younger Years with the largest sub-group represented Striving Singles. However, Midlife Success, Mainstream Families and Conservative Classics are also represented.

This segmentation analysis finds that while some lower-end segments are dominant in the trade areas, there are segments present in both the resident and workplace population that range the Prizm spectrum and include top and mid-tier segments.

Retailer Preferences

Changes in the primary market such as the newly added Broad Museum on the north end of the MSU campus and the entry of over 200 office occupiers tied to the university will lead to an increase in top tier professionals to the trade areas. Specific profiles have been examined in an effort to determine appropriate services and retailers to accommodate the existing residents and employees.

Using our nationally syndicated database of profiles, we are able to provide a list of retailers and restaurants that may potentially perform well in these trade areas. The profile “Go to Museum, 1 year” is used to compare the segments that are known to go to any museum and determine what retailers or restaurants these same segments would frequent. Those profiles with an Index score greater than 150 are considered strong among the households in this market area. Scores that fall between 110 and 149 have above moderate potential here. Those scoring below 100 are less likely than the average US households to be frequented by those in this market area.

EAST LANSING, MI MARKET STUDY EXECUTIVE SUMMARY

A comparison of the Household to Workplace Population results are provided for the East Lansing PTA. Below is a snapshot of the top ranking profiles. DraftProfile Ranking Index Report ‐ East Lansing PTA Comparison Profile: Go to Museum‐ 1yr (A) Simmons: Retail Restaurant Hotel Leisure

LifeStyler Attribute Title HH Index WP Index Order from Williams‐Sonoma,1yr (A) 215 165 Order from Harry & David,1yr (A) 192 136 Order from Eddie Bauer,1yr (A) 191 144 Shop at Nordstrom,3mo (A) 178 132 Shop at Cra te & Barrel,3mo (A) 177 148 Shop at Williams‐Sonoma,3mos (A) 176 164 Stay Ma rri ott on Vacation,1yr (A) 171 139 Order from Land's End,1yr (A) 170 130 Order from Omaha Steaks,1yr (A) 166 136 Shop at Nordstrom Rack,3mos (A) 166 129 Stay Comfort Suites on Vacation,1yr (A) 158 126 Shop at Cos tco,3mo (A) 157 128 Shop at Radio Shack,1mo (A) 155 122 Stay Ramada Inn on Vacation,1yr (A) 155 109 Shop at Homegoods,3mo (A) 154 135 Order from L.L. Bean,1yr (A) 154 129 Stay Holiday Inn on Vacation,1yr (A) 153 119 Shop at Cos t Plus World Market,3mos (A) 151 140 Stay Hilton on Vacation,1yr (A) 149 130 Shop at Ethan Allen Home Interiors,3mo (A) 146 135 Order from Lillian Vernon,1yr (A) 146 125 Order from Oriental Trading,1yr (A) 145 118 Stay at All‐Inclusive Resort,1yr (A) 141 125

When the Index scores are above the US average there is a stronger likelihood that the households present are receptive to the behavior. Above, “Shop at Nordstrom” scores 178 and 132, for the Household and Workplace segment profiles, respectively. Shopping at high-end retailers such as Nordstrom, Crate & Barrel and Williams-Sonoma, staying at the Marriott, Comfort Suites and Ramada Inn on Vacation and ordering from select retailers online are all behaviors that household segments that visit Museums are likely to do.

Note that all of the retailers and restaurants used in our study may not exist in every market, or profiles may not exist for every retailer in your specific market. It is not as important to target them specifically as it is to target their class of retail. For example, if the profile shows a strong correlation for Linens & Things, Bed, Bath & Beyond could be equally appropriate.

EAST LANSING, MI MARKET STUDY EXECUTIVE SUMMARY

Alternatively, we can specify specific segments and produce a Target Segment Report which allows a view of what retailers and consumer behaviors Index strongly for segments knows to be present in the market. Draft A comparison of the Household to Workplace Population results are provided for the East Lansing PTA. Below is a snapshot of the top ranking profiles for segments between 1 and 35 that Index strongly for the trade area.

Target Segment Measures Report ‐ East Lansing PTA HOUSEHOLD WORKPLACE Target Group: HH High Index Target Group: WP High Index Segments Minus 47 [01,02,03,05,07,08,10,11,12,13, Segments that Index above 100 in the PTA compared [01,03,08,12,14,15,17,19,21,22,24,30, 14,16,19,21,22,24,26,27,29,31,35] to Lansing CBSA 35] Simmons Retail, Restaurant, Hotel, Leisure

LifeStyler Attribute Title HH Index WP Index Shop at Nordstrom Rack,3mos (A) 213 173 Shop at Nordstrom,3mo (A) 185 157 Order from Land's End,1yr (A) 183 200 Shop at H&M,3mo (A) 164 151 Shop at Cos t Plus World Ma rket,3mos (A) 157 206 Shop at Banana Republic,3mo (A) 156 155 Shop at Cos tco,3mo (A) 153 146 Shop at Cra te & Barrel,3mo (A) 153 190 Order from L.L. Bean,1yr (A) 151 173 Shop at Express,3mo (A) 150 138 Shop at Office Depot,3mo (A) 149 153 Stay Ma rriott on Vacation,1yr (A) 144 153 Shop at Ann Taylor,3mo (A) 143 137 Shop at Ethan Allen Home Interiors,3mo (A) 141 209 Go to Classical Concert,1yr (A) 140 127 Shop at Sports Authority,3mo (A) 140 145 Shop at Lerner,3mo (A) 139 135 Shop at Lord & Taylor,3mo (A) 139 135 Order from Harry & David,1yr (A) 138 134 Shop at CompUSA,3mo (A) 138 111 The complete report can be found in the Appendix of this analysis. Any profile with an Index over 100 for both Household and Workplace results will have greater potential for success with the segments present in this market.

Appendix

A list of retail businesses in City of East Lansing boundaries is included in the Appendix to this report and can be used to determine what retailers are currently in the primary trade area. Sorted by NAICS Code, secondarily by Business Name, allows one to compare categories of retailers to the Retail Opportunity Gap Report and Retailer Rankings results.

East Lansing Lansing-East Description East Lansing PTA % % % STA Lansing, MI CBSA

Population Overview

Population Growth 4.00% East Lansing PTA 3.00% East Lansing STA Draft 2.00% Lansing-East Lansing, MI 1.00% 0.00% Growth 2000 - 2010 Growth 2010 - 2013 Growth 2013 - 2018 -1.00%

2018 Projection 58,787 52,281 468,409 2013 Estimate 58,552 51,729 466,234 2010 Census 58,367 51,364 464,036 2000 Census 57,520 51,506 447,728

Growth 2013 - 2018 0.40% 1.07% 0.47% Growth 2010 - 2013 0.32% 0.71% 0.47% Growth 2000 - 2010 1.47% -0.28% 3.64% East Lansing PTA East Lansing Lansing-East 2013 Estimate

Population by Single Race Classification 58,554 51,729 466,234

0.03% 1.98% White Alone 0.05% 3.46% 0.04% 2.07% 3.73% 3.54% 1.92% 4.05% Black or African American Alone 9.72% 10.96% 0.50% 0.43% American Indian and Alaska Native 0.56% 9.13% 6.96% Alone 8.63% Asian Alone 77.46% 74.01% 80.78 Native Hawaiian and Other Pacific % Islander Alone Some Other Race Alone

Two or More Races

White Alone 45,356 77.46% 38,285 74.01% 376,617 80.78% Black or African American Alone 4,077 6.96% 4,463 8.63% 42,551 9.13% American Indian and Alaska Native Alone 252 0.43% 290 0.56% 2,343 0.50% Asian Alone 5,691 9.72% 5,671 10.96% 18,886 4.05% Native Hawaiian and Other Pacific Islander 27 0.05% 23 0.04% 137 0.03% Alone Some Other Race Alone 1,124 1.92% 1,069 2.07% 9,214 1.98% Two or More Races 2,027 3.46% 1,928 3.73% 16,486 3.54%

Population Hispanic or Latino by Origin 58,552 51,729 466,234 Not Hispanic or Latino 55,347 94.53% 48,584 93.92% 435,942 93.50% Hispanic or Latino: 3,205 5.47% 3,145 6.08% 30,292 6.50% Population by Sex 58,552 51,729 466,234 Male 28,452 48.59% 25,569 49.43% 227,334 48.76% Female 30,100 51.41% 26,160 50.57% 238,900 51.24%

East Lansing Lansing-East Description East Lansing PTA % % % STA Lansing, MI CBSA

Population by Age 58,552 51,728 466,234 Age 0 - 4 1,824 3.12% 1,765 3.41% 27,229 5.84% Age 5 - 9 1,704 2.91% 1,692 3.27% 27,115 5.82% Age 10 - 14 1,565 2.67% 1,522 2.94% 28,466 6.11% Age 15 - 17 852 1.46% 900 1.74% 17,805 3.82% Age 18 - 20 16,896 28.86% 15,618 30.19% 33,447 7.17% Age 21 - 24 12,709 21.71% 9,777 18.90% 36,802 7.89% Age 25 - 34 Draft7,145 12.20% 6,712 12.98% 62,347 13.37% Age 35 - 44 3,756 6.41% 3,688 7.13% 53,742 11.53% Age 45 - 54 3,389 5.79% 3,322 6.42% 61,264 13.14% Age 55 - 64 3,695 6.31% 3,413 6.60% 58,524 12.55% Age 65 - 74 2,501 4.27% 1,888 3.65% 34,550 7.41% Age 75 - 84 1,529 2.61% 961 1.86% 17,042 3.66% Age 85 and over 987 1.69% 470 0.91% 7,901 1.69%

Age 16 and over 53,182 90.83% 46,476 89.85% 377,679 81.01% Age 18 and over 52,607 89.85% 45,849 88.63% 365,619 78.42% Age 21 and over 35,711 60.99% 30,231 58.44% 332,172 71.25% Age 65 and over 5,017 8.57% 3,319 6.42% 59,493 12.76%

Median Age 23.00 22.80 35.00 Average Age 30.80 29.80 37.40

Education

Population Age 25+ by Educational Attainment 23,002 20,454 295,370

30.00% East Lansing PTA 25.00% 20.00% East Lansing STA 15.00% 10.00% Lansing-East Lansing, MI 5.00% 0.00% no (or 9th School Degree Degree Degree Master's Degree Degree GED) than diploma Associate degree Grade Doctorate Bachelor's School, Some High no High Graduate Less Professional Some College, School

Less than 9th Grade 423 1.84% 466 2.28% 7,858 2.66% Some High School, no diploma 919 4.00% 1,133 5.54% 16,292 5.52% High School Graduate (or GED) 3,558 15.47% 3,142 15.36% 74,993 25.39% Some College, no degree 4,662 20.27% 4,562 22.30% 79,021 26.75% Associate Degree 1,312 5.70% 1,316 6.43% 27,540 9.32% Bachelor's Degree 6,030 26.22% 4,897 23.94% 53,425 18.09% Master's Degree 3,419 14.86% 2,859 13.98% 23,665 8.01% Professional School Degree 1,160 5.04% 844 4.13% 6,345 2.15% Doctorate Degree 1,519 6.60% 1,235 6.04% 6,231 2.11%

East Lansing Lansing-East Description East Lansing PTA % % % STA Lansing, MI CBSA

Household Overview

Household Growth East Lansing PTA 10.00% East Lansing STA 5.00%

Lansing-East Lansing, MI 0.00% DraftGrowth 2000 - 2010 Growth 2010 - 2013 Growth 2013 - 2018 -5.00% -10.00%

2018 Projection 19,267 16,455 187,298 2013 Estimate 19,067 16,131 185,379 2010 Census 18,894 15,871 183,422 2000 Census 19,171 16,614 172,415

Growth 2013 - 2018 1.05% 2.01% 1.04% Growth 2010 - 2013 0.92% 1.64% 1.07% Growth 2000 - 2010 -1.44% -4.47% 6.38%

2013 Estimate

Households by Household Type 19,067 16,131 185,379 Family Households 7,334 38.46% 6,393 39.63% 112,959 60.93% Non Family Households 11,733 61.54% 9,738 60.37% 72,420 39.07%

Households by Ethnicity, Hispanic/Latino 873 4.58% 863 5.35% 8,890 4.80%

Group Quarters Population 15,731 15,194 20,724

Households by Household Income 19,066 16,131 185,379

East Lansing PTA $80,000 $60,000 East Lansing STA $40,000 Lansing-East Lansing, MI $20,000 $0 Average Household Income Median Household Income

Income Less than $15,000 4,956 25.99% 4,390 27.21% 27,690 14.94% Income $15,000 - $24,999 2,713 14.23% 2,024 12.55% 21,220 11.45% Income $25,000 - $34,999 1,879 9.86% 1,641 10.17% 19,292 10.41% Income $35,000 - $49,999 2,568 13.47% 2,207 13.68% 29,103 15.70% Income $50,000 - $74,999 2,608 13.68% 2,390 14.82% 36,821 19.86% Income $75,000 - $99,999 1,649 8.65% 1,484 9.20% 22,978 12.40% Income $100,000 - $124,999 947 4.97% 665 4.12% 11,945 6.44% Income $125,000 - $149,999 543 2.85% 495 3.07% 6,913 3.73% Income $150,000 - $199,999 617 3.24% 429 2.66% 5,743 3.10% Income $200,000 - $249,999 212 1.11% 159 0.99% 1,534 0.83% Income $250,000 - $499,999 291 1.53% 198 1.23% 1,762 0.95% Income $500,000 or more 83 0.44% 49 0.30% 378 0.20%

Average Household Income $55,454 $52,763 $60,872 Median Household Income $34,920 $35,071 $47,621

East Lansing Lansing-East Description East Lansing PTA % % % STA Lansing, MI CBSA

Employment

Population Age 16+ by Employment Status 53,183 46,476 377,679 In Armed Forces 57 0.11% 74 0.16% 461 0.12% Civilian - Employed 25,863 48.63% 22,538 48.49% 217,330 57.54% Civilian - Unemployed Draft2,483 4.67% 3,044 6.55% 25,829 6.84% Not in Labor Force 24,780 46.59% 20,820 44.80% 134,059 35.50%

Civilian Employed Population 16+ Class of Worker 26,891 23,574 226,498 For-Profit Private Workers 14,260 53.03% 12,660 53.70% 133,887 59.11% Non-Profit Private Workers 3,869 14.39% 3,094 13.12% 29,047 12.82% Local Government Workers 1,674 6.23% 1,300 5.51% 16,099 7.11% State Government Workers 5,479 20.37% 5,165 21.91% 26,229 11.58% Federal Government Workers 133 0.49% 99 0.42% 2,658 1.17% Self-Emp Workers 1,418 5.27% 1,227 5.20% 18,200 8.04% Unpaid Family Workers 59 0.22% 27 0.11% 378 0.17%

Civilian Employed Population 16+ by Occupation 26,891 23,574 226,498 Architecture and Engineering 542 2.02% 489 2.07% 4,182 1.85% Arts, Entertainment and Sports 857 3.19% 728 3.09% 4,202 1.86% Building and Grounds Maintainence 918 3.41% 747 3.17% 9,031 3.99% Business, and Financial Operations 1,110 4.13% 1,025 4.35% 11,533 5.09% Community and Social Services 319 1.19% 328 1.39% 3,990 1.76% Computers and Mathematics 537 2.00% 711 3.02% 6,072 2.68% Construction and Extraction 431 1.60% 317 1.34% 7,495 3.31% Education, Training and Libraries 3,782 14.06% 3,270 13.87% 18,016 7.95% Farming, Fishing, and Forestry 124 0.46% 131 0.56% 1,254 0.55% Food Preparation and Serving 3,443 12.80% 3,176 13.47% 16,079 7.10% Healthcare Practitioners and Technicians 922 3.43% 767 3.25% 11,168 4.93% Healthcare Support 377 1.40% 526 2.23% 5,647 2.49% Maintainence and Repair 357 1.33% 252 1.07% 5,789 2.56% Legal Services 419 1.56% 286 1.21% 2,364 1.04% Life, physical and Social Sciences 887 3.30% 836 3.55% 3,266 1.44% Management 1,963 7.30% 1,508 6.40% 19,655 8.68% Office and Adminstrative Support 3,937 14.64% 3,187 13.52% 35,399 15.63% Production 717 2.67% 791 3.36% 16,876 7.45% Protective Services 663 2.47% 426 1.81% 4,697 2.07% Sales and Related Services 2,720 10.11% 2,574 10.92% 20,699 9.14% Personal Care Services 1,053 3.92% 851 3.61% 7,907 3.49% Transportation and Moving 813 3.02% 648 2.75% 11,177 4.93% Population 16+ by Occupation Classification 26,892 23,571 226,498

8.62% 8.51% Blue Collar White Collar 18.25% 24.46% 24.84% 19.70% Service and Farm

66.92% 66.64% 62.05%

Blue Collar 2,319 8.62% 2,007 8.51% 41,337 18.25% White Collar 17,995 66.92% 15,708 66.64% 140,546 62.05% Service and Farm 6,578 24.46% 5,856 24.84% 44,615 19.70%

East Lansing Lansing-East Description East Lansing PTA % % % STA Lansing, MI CBSA

Workers Age 16+ by Transportation to Work 26,097 22,822 221,359 Drove Alone 15,128 57.97% 12,682 55.57% 176,587 79.77% Carpooled 1,854 7.10% 1,298 5.69% 18,925 8.55% Public Transportation 1,678 6.43% 1,786 7.83% 4,882 2.21% Walked 4,989 19.12% 4,752 20.82% 9,239 4.17% Bicycle 1,404 5.38% 1,320 5.78% 2,716 1.23% Other Means 100 0.38% 74 0.32% 1,214 0.55% Worked at Home Draft944 3.62% 910 3.99% 7,796 3.52%

Workers Age 16+ by Travel Time to Work 25,151 21,967 213,983 Less than 15 Minutes 11,899 47.31% 10,576 48.14% 69,786 32.61% 15 - 29 Minutes 10,390 41.31% 8,492 38.66% 95,794 44.77% 30 - 44 Minutes 1,626 6.46% 1,668 7.59% 30,719 14.36% 45 - 59 Minutes 323 1.28% 382 1.74% 7,196 3.36% 60 or more Minutes 913 3.63% 849 3.86% 10,488 4.90%

Average Travel Time to Work in Minutes 19 19 23

Housing

Tenure of Occupied Housing Units 19,067 16,131 185,379 Owner Occupied 7,953 41.71% 6,690 41.47% 120,762 65.14% Renter Occupied 11,114 58.29% 9,441 58.53% 64,617 34.86%

Current Year Owner Occ. Housing Units: 19 19 19 Average Length of Residence

Current Year Renter Occ. Housing Units: 55 6 Average Length of Residence

All Owner-Occupied Housing Values 7,953 6,689 120,762 Value Less than $20,000 149 1.87% 25 0.37% 4,860 4.02% Value $20,000 - $39,999 185 2.33% 219 3.27% 3,638 3.01% Value $40,000 - $59,999 445 5.60% 540 8.07% 5,975 4.95% Value $60,000 - $79,999 733 9.22% 1,014 15.16% 11,292 9.35% Value $80,000 - $99,999 718 9.03% 1,006 15.04% 14,698 12.17% Value $100,000 - $149,999 2,080 26.15% 1,526 22.81% 34,252 28.36% Value $150,000 - $199,999 1,871 23.53% 1,083 16.19% 22,985 19.03% Value $200,000 - $299,999 1,145 14.40% 884 13.22% 15,712 13.01% Value $300,000 - $399,999 368 4.63% 248 3.71% 4,342 3.60% Value $400,000 - $499,999 92 1.16% 57 0.85% 1,022 0.85% Value $500,000 - $749,999 90 1.13% 50 0.75% 1,111 0.92% Value $750,000 - $999,999 21 0.26% 11 0.16% 247 0.20% Value $1,000,000 or more 56 0.70% 26 0.39% 628 0.52%

Median All Owner-Occupied Housing Value $141,983 $117,710 $129,076

East Lansing Lansing-East Description East Lansing PTA % % % STA Lansing, MI CBSA

Housing Units by Units in Structure 20,518 17,705 201,139 1 Unit Attached 1,260 6.14% 745 4.21% 10,560 5.25% 1 Unit Detached 9,708 47.31% 9,408 53.14% 134,941 67.09% 2 Units 588 2.87% 549 3.10% 4,533 2.25% 3 or 4 Units 702 3.42% 423 2.06% 5,274 25.70% 5 to 19 Units 5,201 25.35% 4,228 23.88% 25,828 12.84% 20 to 49 Units 1,446 7.05% 1,379 7.79% 6,737 3.35% 50 or more Units Draft1,219 5.94% 954 5.39% 6,389 3.18% Mobile Home or Trailer 389 1.90% 18 0.10% 6,862 3.41% Boat, RV, Van, etc. 5 0.02% 1 0.01% 15 0.01%

Housing Units by Year Structure Built 20,520 17,704 201,139 Housing Unit Built 2005 or Later 607 2.96% 474 2.68% 7,048 3.50% Housing Unit Built 2000 to 2004 1,096 5.34% 572 3.23% 16,603 8.25% Housing Unit Built 1990 to 1999 1,484 7.23% 998 5.64% 23,909 11.89% Housing Unit Built 1980 to 1989 2,284 11.13% 1,790 10.11% 22,460 11.17% Housing Unit Built 1970 to 1979 3,568 17.39% 2,447 13.82% 34,751 17.28% Housing Unit Built 1960 to 1969 3,849 18.76% 2,638 14.90% 27,577 13.71% Housing Unit Built 1950 to 1959 3,220 15.69% 2,855 16.13% 23,205 11.54% Housing Unit Built 1940 to 1949 1,817 8.85% 1,851 10.46% 11,680 5.81% Housing Unit Built 1939 or earlier 2,595 12.65% 4,079 23.04% 33,906 16.86%

Median Year Housing Structure Built 1967 1960 1971

East Lansing PTA East Lansing STA NAICS Business Employee # Empl. Business Employee # Empl. Description Code Count Count per Bus. Count Count per Bus.

11‐81, All Industries 92 2,681 30,364 11.3 2,952 36,363 12.3 Private Sector 11‐81 2,627 29,444 11.2 2,891 34,742 12.0 Public Administration 92 54 920 17.0 61 1,621 26.6

Retail Trade Draft44‐45 206 4,085 19.8 398 5,666 14.2

Employee Count 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800

Motor Vehicle and Parts Dealers

Furniture and Home Furnishing Stores

Electronics and Appliance Stores

Building Material and Garden Equipment and Supplies Dealers

Food and Beverage Stores

Health and Personal Care Stores

Gasoline Stations

Clothing and Accessories Stores

Sporting Goods, Hobby, Book, and Music Stores

General Merchandise Stores

Miscellaneous Store Retailers East Lansing PTA Nonstore Retailers East Lansing STA

Motor Vehicle and Parts Dealers 441 11 156 14.2 19 413 21.7 Furniture and Home Furnishing Stores 442 88811.018864.8 Electronics and Appliance Stores 443 16 60 3.8 17 245 14.4 Building Material and Garden Equipment and Supplies Dealers 444 6 62 10.3 16 238 14.9 Food and Beverage Stores 445 31 287 9.3 43 728 16.9 Health and Personal Care Stores 446 28 1,528 54.6 52 363 7.0 Gasoline Stations 447 6 46 7.7 7 48 6.9 Clothing and Accessories Stores 448 43 500 11.6 94 847 9.0 Sporting Goods, Hobby, Book, and Music Stores 451 28 470 16.8 46 635 13.8 General Merchandise Stores 452 4 760 190.0 16 1,368 85.5 Miscellaneous Store Retailers 453 22 119 5.4 68 625 9.2 Nonstore Retailers 454 3 9 3.0 2 70 35.0

Accommodation and Food Services 72 170 4,636 27.3 220 4,997 22.7

Employee Count Food Services and Drinking Places

East Lansing PTA Accommodation East Lansing STA

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000

Accommodation 721 13 603 46.4 12 537 44.8 Food Services and Drinking Places 722 157 4,033 25.7 208 4,460 21.4

East Lansing PTA East Lansing STA NAICS Business Employee # Empl. Business Employee # Empl. Description Code Count Count per Bus. Count Count per Bus.

Finance and Insurance 52 194 2,868 14.8 142 779 5.5

Employee Count 0 200 400 600 800 1,000 1,200 1,400 1,600 Monetary Authorities‐Central Bank Credit IntermediationDraft and Related Activities Securities, Commodity Contracts, and other Financial…

Insurance Carriers and Related Activities East Lansing PTA Funds, Trusts and Other Financial Vehicles East Lansing STA

Monetary Authorities‐Central Bank 521 000.0000.0 Credit Intermediation and Related Activities 522 67 1,467 21.9 73 394 5.4 Securities, Commodity Contracts, and other Financial Investments and Related Activities. 523 57 352 6.2 27 209 7.7 Insurance Carriers and Related Activities 524 67 1,014 15.1 41 173 4.2 Funds, Trusts and Other Financial Vehicles 525 3 35 11.7 1 3 3.0

Other Services (except Public Administration) 81 250 2,764 11.1 273 2,229 8.2

0 500 1,000 1,500 2,000 2,500 Employee Count Repair and Maintenance East Lansing PTA East Lansing STA Personal and Laundry Services

Religious, Grantmaking, Civic, Professional, and Similar Organizations

Repair and Maintenance 811 37 159 4.3 48 264 5.5 Personal and Laundry Services 812 69 637 9.2 106 803 7.6 Religious, Grantmaking, Civic, Professional, and Similar Organizations 813 144 1,968 13.7 119 1,162 9.8

East Lansing PTA East Lansing STA NAICS Business Employee # Empl. Business Employee # Empl. Description Code Count Count per Bus. Count Count per Bus. Agriculture, Forestry, Fishing and Hunting 11 12222.010656.5

Mining, Quarrying, and Oil and Gas ExtractionMining 21 263.0000.0

Utilities 22 0 0 0.0 1 722 722.0 Construction Draft23 78 727 9.3 57 385 6.8 Manufacturing 31‐33 28 955 34.1 38 479 12.6

Wholesale Trade 42 38 387 10.2 50 418 8.4

Transportation & Warehousing 48‐49 28 166 5.9 20 128 6.4

Information 51 57 928 16.3 61 808 13.2

Real Estate and Rental and Leasing 53 148 1,134 7.7 107 915 8.6

Professional, Scientific, and Technical Services 54 356 1,898 5.3 220 1,426 6.5

Management of Companies and Enterprises 55 2126.00 00.0

Administrative and Support and Waste Management and Remediation Services 56 59 401 6.8 54 326 6.0

Educational Services 61 77 1,681 21.8 72 1,410 19.6

Healthcare and Social Assistance 62 893 5,865 6.6 1,113 13,131 11.8

Arts, Entertainment, and Recreation 71 40 909 22.7 55 858 15.6

Number of Employees 30,364 36,363

Employees per Business 11.3 12.3 Residential Population 58,552 51,729 Residential Population per Business 22 18 Number of Households 19,067 16,131 Total Employees Working at Home 944 910

EAST LANSING, MI MARKET STUDY RETAIL MARKET POWER

The Retail Opportunity Gap Report compares consumer spending to retail sales in an area to determine what retail categories have opportunity for growth or converselyDraft a surplus of product. This comparative retail supply and demand data can reveal in a market the potential for expansion or consolidation of product.

An opportunity gap (positive amount) appears when household expenditures levels for a specific geography are higher than the corresponding retail sales estimates. This difference signifies that resident households are meeting the available supply and supplementing their additional demand potential by going outside of their own geography. The opposite is true in the event of an opportunity surplus (negative amount). That is, when the levels of household expenditures are lower than the retail sales estimates. In this case, local retailers are attracting residents of other areas in to their stores.

By comparing Consumer Demand and Retail Sales within the market areas we find that in 2013, Consumer Expenditures in the PTA are reported to be an estimated $1.46 billion, while Total Retail Sales are estimated to be $708.6 million. Thus this market area is losing approximately $748 million of retail sales to retailers located outside of the market area boundaries. The STA is also reporting higher demand than sales with the overall totals of $1.3 billion in demand and $870 million in retail sales.

Specific retail categories indicate residents are traveling outside of the market areas to meet their retail needs. Based upon this data, there are potential opportunities in both market areas for additional stores of these types. Below are major categories with the greatest potential in the PTA:

. Supermarkets, Grocery Stores . Building Materials & Garden Equip ($82M Gap) ($91.7M)

. Electronics & Appliance Stores . Department Stores ($30.1M) ($26.7M)

. Foodservice & Drinking Places . Clothing & Accessories Stores ($22.7M) ($14.8M)

. Furniture & Home Furnishings . Other Miscellaneous Stores ($14.4M) ($13.9M)

. Office Supplies & Stationery Stores . Beer, Wine & Liquor Stores ($11.6M) ($11.1M)

Note that any retailer which may be serving the market area residents is not included in our report if the establishment falls outside of the market area boundaries.

EAST LANSING, MI MARKET STUDY RETAIL MARKET POWER

It is also important to note that a surplus in any one category is not always a negativeDraft result if it happens that there is a draw to a particular category due to a high concentration of like store types such as “Restaurant Row” or “Outlet Malls,” for example.

Data Sources for Potential Data Sources for Potential Sales Expenditures  Census of Retail Trade (CRT)  Consumer Expenditure  Annual Survey of Retail Trade Survey (CEX)  Nielsen Business-Facts  Global Insights  Census of Employment and  Nielsen Current Year Wages demographics  State Sales Tax reports  Trade Associations  Trade Associations

The base for the demand side or potential expenditures estimates is the Consumer Expenditures Survey (CEX) from the Bureau of Labor Statistics. Estimates are produced by developing regression models of household expenditures for a wide range of goods and services. These household level models are combined with Nielsen current year demographic estimates to create geographic estimates of potential household demand for products and services. Using CRT information, those estimates are assigned to NAICS categories and used to estimate potential demand by NAICS code The base for the supply side or potential sales estimates for Retail Market Power is the 1997 Census of Retail Trade (CRT), a component of the Economic Census fielded by the U.S. Census Bureau. The county level data from CRT is updated to 2010 by accounting for changes in business sales activity each year using wage & employment data from the BLS (the ES-202 file) and local sales tax data. The county level values are allocated to block groups based on employment counts from Business Facts. This results in block group level potential retail sales estimates by NAICS (North American Industrial Classification System). The NAICS categories are further break out by Merchandise Lines and adjusted to reflect current year totals of retail sales.

© 2013 CBRE. All rights reserved. RMP Opportunity Gap Report Draft Retail Stores 2013 East Lansing PTA East Lansing STA Demand Supply Opportunity Demand Supply Opportunity (Consumer (Consumer Expenditures) (Retail Sales) Gap/Surplus Expenditures) (Retail Sales) Gap/Surplus Total Retail Sales Incl Eating & Drinking Places $1,456,075,398 $708,606,108 $747,469,290 $1,293,253,855 $869,855,739 $423,398,116

Motor Vehicle and Parts Dealers-441 $436,045,031 $32,838,558 $403,206,473 $371,961,244 $85,945,173 $286,016,071 Automotive Dealers-4411 $386,231,420 $24,730,171 $361,501,249 $328,043,339 $71,504,495 $256,538,844 Other Motor Vehicle Dealers-4412 $31,849,552 $1,928,166 $29,921,386 $27,890,136 $2,790,857 $25,099,279 Automotive Parts/Accsrs, Tire Stores-4413 $17,964,059 $6,180,221 $11,783,838 $16,027,769 $11,649,820 $4,377,949

Furniture and Home Furnishings Stores-442 $22,397,777 $7,969,837 $14,427,940 $19,813,684 $9,352,580 $10,461,104 Furniture Stores-4421 $12,115,084 $6,646,432 $5,468,652 $10,587,250 $5,497,271 $5,089,979 Home Furnishing Stores-4422 $10,282,693 $1,323,405 $8,959,288 $9,226,435 $3,855,309 $5,371,126

Electronics and Appliance Stores-443 $33,288,140 $3,161,119 $30,127,021 $30,595,825 $18,243,347 $12,352,478 Appliances, TVs, Electronics Stores-44311 $23,935,508 $2,083,482 $21,852,026 $21,905,743 $14,609,083 $7,296,660 Household Appliances Stores-443111 $3,103,264 $347,930 $2,755,334 $2,771,239 $1,550,819 $1,220,420 Radio, Television, Electronics Stores-443112 $20,832,244 $1,735,552 $19,096,692 $19,134,504 $13,058,264 $6,076,240 Computer and Software Stores-44312 $8,788,283 $1,077,637 $7,710,646 $8,181,369 $3,634,265 $4,547,104 Camera and Photographic Equipment Stores-44313 $564,349 $0 $564,349 $508,714 $0 $508,714

Building Material, Garden Equip Stores -444 $99,391,445 $7,740,090 $91,651,355 $88,484,074 $45,862,649 42,621,425 Building Material and Supply Dealers-4441 $88,807,242 $7,390,975 $81,416,267 $79,065,763 $45,245,669 33,820,094 Home Centers-44411 $37,179,319 $0 $37,179,319 $33,144,180 $32,828,531 315,649 Paint and Wallpaper Stores-44412 $1,341,858 $0 $1,341,858 $1,174,358 $947,035 227,323 Hardware Stores-44413 $9,808,169 $2,284,900 $7,523,269 $8,810,373 $2,653,327 6,157,046 Other Building Materials Dealers-44419 $40,477,896 $5,106,075 $35,371,821 $35,936,852 $8,816,776 27,120,076 Building Materials, Lumberyards-444191 $17,455,667 $1,996,474 $15,459,193 $15,518,369 $3,447,362 12,071,007 Lawn, Garden Equipment, Supplies Stores-4442 $10,584,202 $349,115 $10,235,087 $9,418,311 $616,981 8,801,330 Outdoor Power Equipment Stores-44421 $1,795,386 $127,894 $1,667,492 $1,577,576 $279,944 1,297,632 Nursery and Garden Centers-44422 $8,788,817 $221,221 $8,567,596 $7,840,735 $337,037 7,503,698

Food and Beverage Stores-445 $142,801,713 $50,490,910 $92,310,803 $128,641,355 $94,804,308 $33,837,047 Grocery Stores-4451 $120,882,667 $47,415,242 $73,467,425 $108,713,770 $77,276,660 $31,437,110 Supermarkets, Grocery (Ex Conv) Stores-44511 $113,947,402 $32,334,900 $81,612,502 $102,377,163 $61,818,356 $40,558,807 Convenience Stores-44512 $6,935,265 $15,080,343 ($8,145,078) $6,336,607 $15,458,304 ($9,121,697) Specialty Food Stores-4452 $9,814,426 $2,063,625 $7,750,801 $8,810,013 $3,969,218 $4,840,795 Beer, Wine and Liquor Stores-4453 $12,104,620 $1,012,043 $11,092,577 $11,117,572 $13,558,429 ($2,440,857)

Copyright 2013 CBRE, Inc. All rights reserved. This report contains information from sources we believe to be reliable, but we make no representation, warranty or guaranty of its accuracy. RMP Opportunity Gap Report Draft Retail Stores 2013 East Lansing PTA East Lansing STA Demand Supply Opportunity Demand Supply Opportunity (Consumer (Consumer Expenditures) (Retail Sales) Gap/Surplus Expenditures) (Retail Sales) Gap/Surplus Total Retail Sales Incl Eating & Drinking Places $1,456,075,398 $708,606,108 $747,469,290 $1,293,253,855 $869,855,739 $423,398,116

Health and Personal Care Stores-446 $55,051,928 $119,858,677 ($64,806,749) $48,375,239 $37,659,570 $10,715,669 Pharmancies and Drug Stores-44611 $43,964,135 $104,873,280 ($60,909,145) $38,626,049 $15,058,318 $23,567,731 Cosmetics, Beauty Supplies, Perfume Stores-44612 $3,792,859 $2,414,859 $1,378,000 $3,316,034 $3,076,407 $239,627 Optical Goods Stores-44613 $2,338,412 $776,593 $1,561,819 $2,080,172 $2,214,520 ($134,348) Other Health and Personal Care Stores-44619 $4,956,522 $11,793,945 ($6,837,423) $4,352,984 $17,310,324 ($12,957,340)

Gasoline Stations-447 $126,701,675 $77,222,663 $49,479,012 $114,786,340 $36,473,728 $78,312,612 Gasoline Stations With Conv Stores-44711 $93,044,628 $69,816,197 $23,228,431 $84,456,758 $24,996,904 $59,459,854 Other Gasoline Stations-44719 $33,657,047 $7,406,466 $26,250,581 $30,329,581 $11,476,825 $18,852,756

Clothing and Clothing Accessories Stores-448 $62,798,593 $47,958,001 $14,840,592 $56,761,709 $82,618,982 ($25,857,273) Clothing Stores-4481 $47,721,905 $42,250,236 $5,471,669 $43,157,475 $62,664,746 ($19,507,271) Men's Clothing Stores-44811 $3,321,379 $3,084,661 $236,718 $3,059,406 $5,074,816 ($2,015,410) Women's Clothing Stores-44812 $11,338,931 $10,364,126 $974,805 $10,202,661 $18,892,707 ($8,690,046) Childrens, Infants Clothing Stores-44813 $1,509,155 $713,111 $796,044 $1,327,681 $710,646 $617,035 Family Clothing Stores-44814 $24,860,427 $22,432,542 $2,427,885 $22,532,890 $33,066,880 ($10,533,990) Clothing Accessories Stores-44815 $2,156,677 $161,409 $1,995,268 $1,942,008 $554,063 $1,387,945 Other Clothing Stores-44819 $4,535,335 $5,494,386 ($959,051) $4,092,829 $4,365,634 ($272,805) Shoe Stores-4482 $6,947,965 $4,498,426 $2,449,539 $6,358,531 $17,302,006 ($10,943,475) Jewelry, Luggage, Leather Goods Stores-4483 $8,128,724 $1,209,339 $6,919,385 $7,245,704 $2,652,230 $4,593,474 Jewelry Stores-44831 $7,568,074 $1,008,687 $6,559,387 $6,739,474 $2,257,278 $4,482,196 Luggage and Leather Goods Stores-44832 $560,650 $200,653 $359,997 $506,229 $394,952 $111,277

Sporting Goods, Hobby, Book, Music Stores-451 $36,926,493 $50,949,040 ($14,022,547) $34,205,109 $78,362,816 ($44,157,707) Sportng Goods, Hobby, Musical Inst Stores-4511 $19,518,523 $28,905,499 ($9,386,976) $17,755,149 $54,541,482 ($36,786,333) Sporting Goods Stores-45111 $11,520,321 $10,448,344 $1,071,977 $10,569,503 $19,371,873 ($8,802,370) Hobby, Toys and Games Stores-45112 $3,929,963 $5,702,881 ($1,772,918) $3,507,627 $18,422,628 ($14,915,001) Sew/Needlework/Piece Goods Stores-45113 $1,458,909 $3,383,962 ($1,925,053) $1,266,709 $1,821,336 ($554,627) Musical Instrument and Supplies Stores-45114 $2,609,330 $9,370,312 ($6,760,982) $2,411,310 $14,925,645 ($12,514,335) Book, Periodical and Music Stores-4512 $17,407,970 $22,043,540 ($4,635,570) $16,449,960 $23,821,334 ($7,371,374) Book Stores and News Dealers-45121 $15,772,268 $22,043,540 ($6,271,272) $14,937,547 $23,821,334 ($8,883,787) Book Stores-451211 $15,135,931 $22,043,540 ($6,907,609) $14,345,640 $23,821,334 ($9,475,694) News Dealers and Newsstands-451212 $636,336 $0 $636,336 $591,907 $0 $591,907 Prerecorded Tapes, CDs, Record Stores-45122 $1,635,702 $0 $1,635,702 $1,512,413 $0 $1,512,413

General Merchandise Stores-452 $152,307,867 $177,612,839 ($25,304,972) $137,315,373 $233,721,621 ($96,406,248) Department Stores Excl Leased Depts-4521 $62,476,681 $35,772,418 $26,704,263 $56,238,189 $191,436,728 ($135,198,539) Other General Merchandise Stores-4529 $89,831,186 $141,840,421 ($52,009,235) $81,077,184 $42,284,892 $38,792,292

Miscellaneous Store Retailers-453 $37,844,484 $7,008,737 $30,835,747 $34,695,918 $27,412,729 $7,283,189 Florists-4531 $1,233,299 $311,169 $922,130 $1,088,738 $3,508,798 ($2,420,060) Office Supplies, Stationery, Gift Stores-4532 $12,561,637 $997,675 $11,563,962 $11,449,634 $11,137,250 $312,384 Office Supplies and Stationery Stores-45321 $7,494,788 $0 $7,494,788 $6,847,752 $9,247,312 ($2,399,560) Gift, Novelty and Souvenir Stores-45322 $5,066,848 $997,675 $4,069,173 $4,601,883 $1,889,938 $2,711,945 Used Merchandise Stores-4533 $4,805,215 $389,509 $4,415,706 $4,427,334 $1,936,313 $2,491,021 Other Miscellaneous Store Retailers-4539 $19,244,333 $5,310,383 $13,933,950 $17,730,211 $10,830,369 $6,899,842

Non-Store Retailers-454 $113,766,343 $11,760,774 $102,005,569 $103,540,325 $0 $103,540,325

Foodservice and Drinking Places-722 $136,753,908 $114,034,864 $22,719,044 $124,077,661 $119,398,237 $4,679,424 Full-Service Restaurants-7221 $64,329,338 $50,958,574 $13,370,764 $58,400,856 $56,640,790 $1,760,066 Limited-Service Eating Places-7222 $54,532,844 $50,294,333 $4,238,511 $49,390,070 $51,470,398 ($2,080,328) Special Foodservices-7223 $10,524,678 $8,154,972 $2,369,706 $9,525,377 $5,032,263 $4,493,114 Drinking Places -Alcoholic Beverages-7224 $7,367,048 $4,626,985 $2,740,063 $6,761,359 $6,254,786 $506,573

GAFO (General Merchandise, Apparel, Furnishings $320,280,507 $288,648,511 $31,631,996 $290,141,334 $433,436,596 ($143,295,262) and Other Merchandise - 442+443+448+451+452+4532)

EAST LANSING, MI MARKET STUDY SEGMENTATION

What is segmentation? The Prizm Segmentation report was developed utilizing a statistical approachDraft developed by The Nielsen Company, an alliance partner of CBRE, to target population groups in order to allow for more concise marketing efforts by their customers. Nielsen broke from traditional clustering algorithms to embrace a new technology that yields better segmentation results. The Prizm Segmentation report provides data about segments of households that have similar purchasing and lifestyle tendencies, and produces a report breaking the households into 66 different segments ranging from the most wealthy and educated to the poverty-stricken and undereducated. Household Prizm Segmentation is a general portrayal of the 66 Prizm segments. The segments are described in terms of households, general shopping trends and media choices. Households. Households of each segment are described in general terms such as: . Income; . Age; . Likelihood of children at home; . Type of jobs; . Housing types; . Housing ownership; and . Education levels. General Shopping Trends. The report also describes general shopping trends of the segment, such as: . Fine dining; . Home improvements; and . Upscale department stores. Media. Also listed in the report are some of the media choices made by people belonging to certain segments, for example PBS or sports talk radio shows.

EAST LANSING, MI MARKET STUDY SEGMENTATION

In addition to Household Segmentation, we have included the WorkplaceDraft Prizm Segmentation for the market areas. Workplace Prizm tracks the residential population of every census tract into its associated tracts of employment, covering private sector workers, public sector workers, 9-to-5 workers, swing shift and night shift workers–even those who work at home. The Workplace Prizm composition is estimated using tract-to-tract commuting data produced by the U.S. Census Bureau. For each work/residence tract pair, the tract-to-tract commuting data indicates a total commuting flow and the flow allocated to the tract. This includes counts of adults who work and reside in the same tract as well as those who commute to a work tract different from their residence tract. To create Workplace Prizm, the segment distribution of the residence tract is pushed-through the commuting flow to provide an estimate of the destination tract’s segment composition. The final step is to apply the resulting segment distribution to workplace employment counts.

Utilizing these distributions, it is our intent to identify the segments which are most prevalent in the market, thus representing the highest percentage of its population and potential consumer.

EAST LANSING, MI MARKET STUDY SEGMENTATION

The Household Prizm Segmentation Report indicates that these market areas are composed of the following household types:

DraftHousehold Prizm Segments by Size

East Lansing Primary Trade Area East Lansing Secondary Trade Area

Each of the 66 segments above represents a different classification of households. Segments at the left of the chart (1, 2, 3…) tend to be wealthy and highly educated while the right side (59, 60…66) are less affluent with a lower level education. For these markets, the chart above reveals that there are distinct dominant segments in the both the Primary and Secondary trade areas. Segment 47-City Startups make up 46% of the East Lansing PTA households and 29% of the STA households.

Largest resident household segments in the both trade areas include City Startups (47), Mobility Blues (53), Boomtown Singles (35), Young Influentials (22), Suburban Pioneers (52), Up-and-Comers (24) and Home Sweet Home (19). Mid- to low income suburban singles dominate this market.

EAST LANSING, MI MARKET STUDY SEGMENTATION

Compared to the greater Lansing metro, or CBSA, specific segments are seen in these trade areas at a greater rate than the larger market. Theoretically, an index is defined as the ratio of the percent of households for the segment in the report's geographic area compared to the percent of households in theDraft metro for the segment, times 100. Below is an Index chart displaying the result for resident households. Segment 47 remains dominant, however specific segments ranging from 1 to 35 are present. Demographic descriptors are provided in the spreadsheet below the chart for segments between 1 and 35 that Index above 100. These segments total 23% of the PTA households and 34% of the STA households. Both PTA and STA show strong Index values for Segment 8-Executive Suites, 22-Young Influentials, 24-Up- and-Comers and 35-Boomtown Singles. The STA brings a group of Suburban segments from 14-New Empty Nests and 15-Pools & Patios to 19-Home Sweet Home and 21-Gray Power.

Segments Descriptors

EAST LANSING, MI MARKET STUDY SEGMENTATION

The Workplace Prizm Report reveals the following details for types of employees in the market areas.

DraftWorkplace Prizm Segments by Size

East Lansing Primary Trade Area East Lansing Secondary Trade Area

The largest Prizm segments of the workforce build on the resident population and bring in some diversity but the PTA and STA are similar to each other. 47-City Startups and 35-Boomtown Singles are most represented. Rural segments like 09-Big Fish, Small Pond, 11-God’s country, 23-Greenbelt Sports and 33-Big Sky Families are present along with the suburban 44-New Beginnings and population dense 27-Middleburg Managers.

EAST LANSING, MI MARKET STUDY SEGMENTATION

An Index Chart is provided below for the Workplace Population as compared to the Lansing, MI CBSA. Once again, these trade areas are displaying segments from Segment 1 to 35 present and dominant. Segments with an Index above 100 total 31% of the PTA and 33% of theDraft STA’s workplace population. Segments 2-Blue Blood Estates, 7-Money & Brains, and 31-Urban Achievers Index strongly in the PTA, and Segments 8-Executive Suites, 16-Bohemian Mix and 29-American Dreams join 2 and 31 as strong in the STA.

Segm ents Descriptors

HH Age Code Variable Title Urbanicity HH Income HH Comp HH Tenure HH Education HH Employment HH Race & Ethnicity HH IPA Range 01 Upper Crust Suburban Wealthy Age 45‐64 HH w/o Kids Homeowners Graduate Plus Management White, Asian, Mix Millionaires 02 Blue Blood Estates Suburban Wealthy Age 45‐64 HH w/ Kids Homeowners Graduate Plus Management White, Asian, Mix Elite 03 Movers & Shakers Suburban Wealthy Age 35‐54 HH w/o Kids Mostly Owners Graduate Plus Management White, Asian, Mix Elite 05 Country Squires Town/Rural Upscale Age 35‐54 HH w/ Kids Mostly Owners Graduate Plus Management White, Asian, Mix High 07 Money & Brains Urban Wealthy Age 45‐64 Family Mix Mostly Owners Graduate Plus Management White, Black, Asian, Hispanic, Mix Elite 08 Executive Suites Suburban Upper‐Mid Age <55 HH w/o Kids Mostly Owners College Graduate Management White, Asian, Mix Above Avg. 10 Second City Elite Second City Upscale Age 45‐64 HH w/o Kids Mostly Owners Graduate Plus White Collar, Mix White Elite 11 God's Country Town/Rural Upscale Age 45‐64 HH w/o Kids Mostly Owners Graduate Plus Management White, Asian, Mix Elite 12 Brite Lites, Li'l City Second City Upscale Age <55 HH w/o Kids Mostly Owners College Graduate Management White, Asian, Mix High 13 Upward Bound Second City Upscale Age 35‐54 HH w/ Kids Mostly Owners College Graduate Management White, Asian, Hispanic, Mix High 14 New Empty Nests Suburban Upper‐Mid Age 65+ HH w/o Kids Mostly Owners Graduate Plus Mostly Retired White Elite 16 Bohemian Mix Urban Upper‐Mid Age <55 Family Mix Renters College Graduate White Collar, Mix White, Black, Asian, Hispanic, Mix Moderate 19 Home Sweet Home Suburban Upper‐Mid Age <55 HH w/o Kids Mostly Owners College Graduate Professional White, Asian, Mix Above Avg. 21 Gray Power Suburban Midscale Age 65+ HH w/o Kids Mostly Owners College Graduate Mostly Retired White Above Avg. 22 Young Influentials Suburban Midscale Age <55 HH w/o Kids Renters College Graduate WC, Service, Mix White, Black, Asian, Hispanic, Mix Low 24 Up‐and‐Comers Second City Upper‐Mid Age 25‐44 HH w/o Kids Mix, Owners College Graduate WC, Service, Mix White, Black, Asian, Hispanic, Mix Moderate 26 The Cosmopolitans Urban Upper‐Mid Age 55+ Mostly w/o Kids Homeowners College Graduate White Collar, Mix White, Black, Asian, Mix High 27 Middleburg Managers Second City Upper‐Mid Age 45‐64 HH w/o Kids Mostly Owners Some College White Collar, Mix White, Black, Mix Above Avg. 29 American Dreams Urban Upper‐Mid Age <55 Family Mix Homeowners College Graduate Professional White, Black, Asian, Hispanic, Mix Above Avg. 31 Urban Achievers Urban Lower‐Mid Age <35 Mostly w/o Kids Renters College Graduate White Collar, Mix White, Black, Asian, Hispanic, Mix Low 35 Boomtown Singles Second City Lower‐Mid Age <55 HH w/o Kids Mix, Renters College Graduate WC, Service, Mix White, Black, Asian, Hispanic, Mix Below Avg. See the Appendix for more detailed descriptions of each Prizm Segment.

Households Workplace Population

Segments East Lansing PTA East Lansing STA East Lansing PTA East Lansing STA Descriptors

HH Age Code Variable Title Count %Comp Index Count %Comp Index Count %CompDraft Index Count %Comp Index Urbanicity HH Income HH Comp HH Tenure HH Education HH Employment HH Race & Ethnicity HH IPA Range 01 Upper Crust 200 0.74 98 222 0.95 126 26 0.08 166 20 0.05 104 Suburban Wealthy Age 45‐64 HH w/o Kids Homeowners Graduate Plus Management White, Asian, Mix Millionaires 03 Movers & Shakers 125 0.46 119 87 0.37 96 13 0.04 144 13 0.03 118 Suburban Wealthy Age 35‐54 HH w/o Kids Mostly Owners Graduate Plus Management White, Asian, Mix Elite 07 Money & Brains 0 0.00 0 0 0.00 0 26 0.08 455 12 0.03 172 Urban Wealthy Age 45‐64 Family Mix Mostly Owners Graduate Plus Management White, Black, Asian, Hispanic, Mix Elite 08 Executive Suites 269 1.00 228 449 1.93 442 565 1.68 154 1,032 2.51 230 Suburban Upper‐Mid Age <55 HH w/o Kids Mostly Owners College Graduate Management White, Asian, Mix Above Avg. 10 Second City Elite 90 0.33 51 105 0.45 68 286 0.85 239 294 0.71 200 Second City Upscale Age 45‐64 HH w/o Kids Mostly Owners Graduate Plus White Collar, Mix White Elite 11 God's Country 2 0.01 0 89 0.38 24 1,280 3.81 112 1,887 4.58 135 Town/Rural Upscale Age 45‐64 HH w/o Kids Mostly Owners Graduate Plus Management White, Asian, Mix Elite 12 Brite Lites, Li'l City 441 1.63 211 222 0.95 123 282 0.84 246 296 0.72 211 Second City Upscale Age <55 HH w/o Kids Mostly Owners College Graduate Management White, Asian, Mix High 14 New Empty Nests 203 0.75 76 472 2.03 205 350 1.04 122 491 1.19 140 Suburban Upper‐Mid Age 65+ HH w/o Kids Mostly Owners Graduate Plus Mostly Retired White Elite 15 Pools & Patios 264 0.98 77 555 2.38 188 570 1.69 98 700 1.70 98 Suburban Upper‐Mid Age 45‐64 HH w/o Kids Mostly Owners College Graduate White Collar, Mix White, Asian, Mix High 17 Beltway Boomers 104 0.38 53 243 1.04 144 50 0.15 67 74 0.18 81 Suburban Upper‐Mid Age 45‐64 HH w/ Kids Mostly Owners College Graduate White Collar, Mix White, Black, Asian, Hispanic, Mix Above Avg. 19 Home Sweet Home 455 1.68 102 907 3.90 236 409 1.22 122 730 1.77 178 Suburban Upper‐Mid Age <55 HH w/o Kids Mostly Owners College Graduate Professional White, Asian, Mix Above Avg. 21 Gray Power 87 0.32 29 578 2.48 225 1,171 3.48 140 1,508 3.66 147 Suburban Midscale Age 65+ HH w/o Kids Mostly Owners College Graduate Mostly Retired White Above Avg. 22 Young Influentials 1,293 4.78 257 1,403 6.03 324 675 2.01 127 864 2.10 133 Suburban Midscale Age <55 HH w/o Kids Renters College Graduate WC, Service, Mix White, Black, Asian, Hispanic, Mix Low 24 Up‐and‐Comers 991 3.67 220 699 3.00 180 815 2.42 110 971 2.36 107 Second City Upper‐Mid Age 25‐44 HH w/o Kids Mix, Owners College Graduate WC, Service, Mix White, Black, Asian, Hispanic, Mix Moderate 30 Suburban Sprawl 144 0.53 42 475 2.04 162 405 1.20 70 577 1.40 82 Suburban Midscale Age 45‐64 HH w/o Kids Homeowners College Graduate White Collar, Mix White, Asian, Hispanic, Mix Moderate 35 Boomtown Singles 1,605 5.94 241 1,651 7.09 288 2,703 8.04 129 3,429 8.33 134 Second City Lower‐Mid Age <55 HH w/o Kids Mix, Renters College Graduate WC, Service, Mix White, Black, Asian, Hispanic, Mix Below Avg. 47 City Startups 12,445 46.05 516 6,660 28.61 321 3,081 9.16 227 3,568 8.67 214 Second City Low Income Age <35 HH w/o Kids Renters Some College White Collar, Mix White, Black, Hispanic, Mix Low 52 Suburban Pioneers 1,088 4.03 168 668 2.87 120 819 2.44 93 1,004 2.44 93 Suburban Downscale Age <55 Family Mix Homeowners Some College WC, Service, Mix White, Black, Asian, Hispanic, Mix Below Avg. 53 Mobility Blues 1,195 4.42 150 2,453 10.54 356 1,114 3.31 125 1,385 3.36 127 Second City Low Income Age <55 HH w/o Kids Mix, Renters Some College WC, Service, Mix White, Black, Hispanic, Mix Low Dominant Combo %Comp/Index 21,001 77.70 139 17,938 77.04 191 14,640 43.54 155 18,855 45.79 142

* Median Income : Wealthy - >$95,000 UpperMid - >$60,000 Upscale - >$70,000 LowerMid - >$32,000 Copyright 2013 CBRE, Inc. Midscale - >$45,000 Downscale - >$25,000 All rights reserved Poor - >$20,000 Consumer Behavior Analytics

EAST LANSING, MI MARKET STUDY SEGMENTATION

Following are the dominant segments with some lifestyle behavior and consumption details defined:

01. UPPER CRUST DraftThe nation's most exclusive address, Upper Crust is the wealthiest lifestyle in America–a haven for empty-nesting couples over 55 years old. No segment has a higher concentration of residents earning over $100,000 a year or possessing a postgraduate degree. And none has a more opulent standard of living. Suburban Wealthy Age 55+ Graduate Degree+

03. MOVERS & SHAKERS Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 45 and 64, and without children. Given its high percentage of executives and white-collar professionals, there's a decided business bent to this segment: members of Movers & Shakers rank near the top for owning a small business and having a home office. Suburban Wealthy Age 45-64 Graduate Degree+

08. EXECUTIVE SUITES Executive Suites consists of upper-middle-class singles and couples typically living just beyond the nation's beltways. Filled with significant numbers of Asian- Americans and college graduates--both groups are represented at more than twice the national average--this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants, and entertainment. Suburban Upper-Mid Age <55 College Graduate

10. SECOND CITY ELITE There's money to be found in the nation's smaller cities, and you're most likely to find it in Second City Elite. The residents of these satellite cities tend to be prosperous professionals who decorate their homes with multiple computers, large-screen TV sets, and an impressive collection of wines. With more than half holding college degrees, Second City Elite residents enjoy cultural activities--from reading books to attending theater and dance productions. Second City Upscale Ages 55+ Graduate Degree+

EAST LANSING, MI MARKET STUDY SEGMENTATION

11. GOD’S COUNTRY When city dwellers and suburbanites began moving to the country in the 1970s, DraftGod's Country emerged as the most affluent of the nation's exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God's Country remains a haven for upscale couples in spacious homes. Typically college educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid-back leisure. Town/Rural Upscale Age 45-64 Graduate Degree+

12. BRITE LITES, LI’L CITY Not all of America's chic sophisticates live in major metros. Brite Lights, Li'l City is a group of well-off, middle-aged couples settled in the nation's satellite cities. Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers, and swank homes filled with the latest technology. Second City Upscale Age <55 College Graduate

14. NEW EMPTY NESTS With their grown-up children recently out of the house, New Empty Nests is composed of upper-middle income older Americans who pursue active--and activist--lifestyles. Most residents are over 65 years old, but they show no interest in a rest-home retirement. This is the top-ranked segment for all-inclusive travel packages; the favorite destination is Europe. Suburban Upper-Mid Age 65+ Graduate Degree+

15. POOLS & PATIOS Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban families to one for older, empty-nesting couples. In these stable neighborhoods graced with backyard pools and patios--a large proportion of homes were built in the 1950s and 1960s--residents work as white- collar managers and professionals, and are now at the top of their careers. Suburban Upper-Mid Age 45-64 Graduate Degree+

17. BELTWAY BOOMERS The members of the postwar Baby Boom are all grown up. One segment of this huge cohort--college-educated, upper-middle-class, and home-owning--is found in Beltway Boomers. Like many of their peers who married late, these Boomers are still raising children in comfortable suburban subdivisions, and they're pursuing kid-centered lifestyles. Suburban Upper-Mid Age 45-64 College Graduate

EAST LANSING, MI MARKET STUDY SEGMENTATION

19. HOME SWEET HOME Widely scattered across the nation's suburbs, the residents of Home Sweet Home Drafttend to be upper-middle-class married couples living in mid-sized homes without children. The adults in the segment, mostly under 55, have gone to college and hold professional and white-collar jobs. With their upper-middle-class incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with exercise equipment, TV sets, and pets. Suburban Upper-Mid Age <55 College Graduate

21. GRAY POWER The steady rise of older, healthier Americans over the past decade has produced one important by-product: middle-class, home-owning suburbanites who are aging in place rather than moving to retirement communities. Gray Power reflects this trend, a segment of older, midscale singles and couples who live in quiet comfort. Suburban Midscale Age 65+ College Graduate

22. YOUNG INFLUENTIALS Once known as the home of the nation's yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom. Today, the segment is a common address for younger, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits. Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs, and casual- dining restaurants. Suburban Midscale Age <35 College Graduate

24. UP-AND-COMERS Up-and-Comers is a stopover for younger, upper-mid singles before they marry, have families, and establish more deskbound lifestyles. Found in second-tier cities, these mobile adults, mostly age 25-44, include a disproportionate number of recent college graduates who are into athletic activities, the latest technology, and nightlife entertainment. Second City Upper-Mid Age 25-44 College Graduate

30. SUBURBAN SPRAWL Suburban Sprawl is an unusual American lifestyle: a collection of midscale, older singles and couples living in the heart of suburbia. Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue conservative versions of the American Dream. Among their favorite activities are jogging on treadmills, playing trivia games and renting videos. Suburban Midscale Age 45-64 College Graduate

EAST LANSING, MI MARKET STUDY SEGMENTATION

35. BOOMTOWN SINGLES Affordable housing, abundant entry-level jobs, and a thriving singles scene--all Drafthave given rise to the Boomtown Singles segment in fast-growing satellite cities. Single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats. Second City Lower-Mid Age <55 Some College

47. CITY STARTUPS In City Startups, young, multi-ethnic singles have settled in neighborhoods filled with cheap apartments and a commercial base of cafés, bars, laundromats and clubs that cater to twentysomethings. One of the youngest segments in America– with ten times as many college students as the national average–these neighborhoods feature low incomes and high concentrations of African- Americans. Second City Low Income Age <55 High School Graduate

52. SUBURBAN PIONEERS Suburban Pioneers represents one of the nation's eclectic lifestyles, a mix of singles, recent divorcees and single parents who have moved into older, inner-ring suburbs. They live in aging homes and garden-style apartment buildings, where the jobs are scarce and the money is tight. But what unites these residents–a diverse mix of Whites, Asians, Hispanics and African-Americans–is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods. Suburban Downscale Age <55 Some College

53. MOBILITY BLUES Mobility Blues is a segment of middle-age singles in working-class neighborhoods in America's satellite cities. Ethnically diverse, these transient Americans tend to have modest lifestyles due to their lower income jobs. Surveys show they excel in going to movies, playing basketball, and shooting pool. Second City Downscale Age <55 Some College

EAST LANSING, MI MARKET STUDY LIFESTYLER REPORT

The Attribute Matrix Report The Attribute Matrix Report groups Prizm segments into a single target group and provides a list of lifestyleDraft behaviors and buying habits. Reviewing the categories of items that Index above 100 provides an idea of their shopping, media, financial and leisure preferences. Reports are provided for the Household group of Dominant Segments as well as the Workplace group.

The Product Matrix Report displays the correlation between the households and the retailers that they frequent or products they own, i.e. “golf clubs.” Each retailer/product is given an index number, the higher the number, the higher the propensity for the product or services to be profitable in a given location. Large national surveys are conducted by firms such as Mediamark Research Inc. (MRI) and Simmons. This type of data can provide an unbiased view of customers. Asking questions like who, what, where, why and how, as well as defining where actual purchases are made with data compiled at the point of transaction, results in a varied and rich database. Profiles from specific retailers such as Target, Blockbuster and Home Depot can reveal how often consumers shop at these stores and what products they are purchasing. Profiles for consumption of products, such as “buys sparkling water,” “owns a motor boat” or “buys fast food 2 times per week,” for example, are also compiled.

The national average for this report is 100. Retailers/products that the index exceeds 100, has that corresponding percentage higher than the national average, i.e. if the category/product index is 180, then this suggests that out customer will have an 80% higher propensity to use that product than the national average. For the purpose of targeting, we will focus on those categories/products whose Index exceeds 100.

Index 100 = Average US Consumer Index 100+ = amount higher than average consumer

(A) = Surveyed Adults only (H) = Surveyed Household

Frequency of behavior indicated by: o 1 yr = 1 year o 6 mo = 6 months o 3 mo = 3 months o 1 mo = 1 month

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Read New York Times‐ Daily‐ Last Issue (A) 199 Participate in Online Dating‐ 1mo (A) 166 Read Wall Street Journal‐ Daily‐ Last Issue (A) 190 Order from orbitz.com‐ 1yr (A) 165 Read Washington Post‐ Sunday‐ Last Issue (A) 189 Has Bank Card‐ Rewards‐ Airline Miles (A) 165 Read Washington Post Sunday (A) 188 Visit Linkedin.com‐ 1mo (A) 165 Shop at Genuardi's Supermarket‐ 1mo (A) 186 Own Mutual Funds‐ Bonds‐ Value $10K+ (A) 165 Read New York Times‐ SundayDraft‐ Last Issue (A) 185 Visit cnet.com‐ 1mo (A) 165 Own Common Stock in Company‐ Not Employer‐ Value $50K+ (A 183 Order from Eddie Bauer Website‐ 1yr (A) 165 Read Wired‐ Last Issue (A) 182 Shop at Crate & Barrel‐ 3mo (A) 164 Read Wine Spectator‐ Last Issue (A) 182 Buy from Ruth's Chris Steak House‐ 1mo (A) 164 Read Wall Street Journal (A) 181 Buy Flowers by Internet‐ 1yr (A) 164 Own Common/Preferred Stock in Employer‐ Value $50K+ (A) 181 Read Wired (A) 164 Buy from On The Border‐ 1mo (A) 180 Read Scientific American‐ Last Issue (A) 164 Read Travel + Leisure‐ Last Issue (A) 179 Read The Economist (A) 164 Shop at Lord & Taylor‐ 3mo (A) 178 Read Wine Spectator (A) 164 Read Conde Nast Traveler‐ Last Issue (A) 178 Read Los Angeles Times‐ Sunday‐ Last Issue (A) 164 Read Barron's‐ Last Issue (A) 178 Use Scottrade‐ 1yr (A) 164 Own City/Municipal Government Bonds (A) 178 Read Veranda‐ Last Issue (A) 163 Shop at Giant Pharmacy‐ 6mo (A) 177 Order from Office Depot Website‐ 1yr (A) 163 Read The Atlantic‐ Last Issue (A) 177 Order from expedia.com‐ 1yr (A) 162 Read Yachting‐ Last Issue (A) 176 Read W Magazine‐ Last Issue (A) 162 Buy from Carrabba's Italian Grill‐ 1mo (A) 175 Read Architectural Digest‐ Last Issue (A) 162 Buy from Bertucci's‐ 1mo (A) 175 Read Barron's (A) 162 Has American Express Small Business Charge Card (A) 175 Internet Service Provider‐ Cox (H) 162 Use Bank Card‐ Rewards‐ Airline Miles‐ 1yr (A) 175 Buy from Chipotle Mexican Grill‐ 1mo (A) 161 Shop at Nordstrom‐ 3mo (A) 174 Buy from Schlotzsky's Deli‐ 6mo (A) 161 Buy Cole Haan Shoes‐ 1yr (A) 174 Buy Classical Music‐ 6mo (A) 161 Read The Economist‐ Last Issue (A) 173 Shop at Trader Joe's‐ 1mo (A) 161 Use Charles Schwab‐ 1yr (A) 173 Read Yoga Journal‐ Last Issue (A) 161 Buy Merrel Shoes‐ 1yr (A) 172 Read The Atlantic (A) 161 Shop at Fry's Electronics‐ 1yr (A) 172 Shop at Super Fresh‐ 1mo (A) 161 Buy from Schlotzsky's Deli‐ 1mo (A) 172 Order from Nordstrom Website‐ 1yr (A) 161 Read New York Times‐ Sunday (A) 172 Use Fidelity‐ 1yr (A) 161 Read Cigar Aficionado‐ Last Issue (A) 172 Dry Cleaning‐ $100+‐ 6mo (A) 160 Read Bicycling‐ Last Issue (A) 172 Shop at Orchard Supply Hardware‐ 1yr (A) 160 Read The New Yorker‐ Last Issue (A) 171 Shop at Neiman Marcus‐ 3mo (A) 160 Has Nordstrom Credit Card (A) 171 Buy Golf Shoes‐ $50+‐ 1yr (A) 160 Attend Classical/Opera performance‐ 1+ Times/month‐ 1yr (A) 170 Buy from Baja Fresh Mexican Grill‐ 6mo (A) 160 Buy from California Pizza Kitchen‐ 1mo (A) 170 Shop at King Kullen‐ 1mo (A) 160 Visit wsj.com‐ 1mo (A) 170 Read New York Magazine‐ Last Issue (A) 160 Visit tripadvisor.com‐ 1mo (A) 169 Shop at Talbots‐ 3mo (A) 159 Buy from California Pizza Kitchen‐ 6mo (A) 168 Buy From Ruth's Chris Steak House‐ 6mo (A) 159 Shop at Tom Thumb‐ 1mo (A) 168 Buy Audiobooks‐ 6mo (A) 159 Read Sunset‐ Last Issue (A) 167 Contribute to NPR‐ 1yr (A) 159 Visit Internet Movie Database (imdb.com)‐ 1mo (A) 167 Read Forbes‐ Last Issue (A) 159 Visit nytimes.com‐ 1mo (A) 167 Read Chicago Tribune‐ Sunday‐ Last Issue (A) 159 Buy Boat/Deck Shoes $50+‐ 1yr (A) 166 Own Apple MacBook Pro Computer (H) 159 Read Kiplinger's Personal Finance‐ Last Issue (A) 166 Order from Crate & Barrel Website‐ 1yr (A) 159 Read Spin‐ Last Issue (A) 166 Use Broker to Buy/Sell Mutual Funds‐ 1yr (A) 159

Copyright 2013 CBRE. * Index >100 = greater propensity for behavior All rights reserved. LifeStyler Report East Lansing Project - Dominant Prizm Segments MRI 2012 Profiles Selected Dominant Segments [1,3,7,8,10,11,12,14,15,17,19,21,22,24,30,35,47,52,53]

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Visit orbitz.com‐ 1mo (A) 159 Use Bank Card‐ Rewards‐ Hotel/Car Rental Discnt‐ 1yr (A) 153 Buy from Au Bon Pain‐ 6mo (A) 158 Use Vanguard‐ 1yr (A) 153 Read Architectural Digest (A) 158 Place 3+ Stock Transactions‐ 1yr (A) 153 Read Veranda (A) 158 Order from ProFlowers Website‐ 1yr (A) 153 Own Mutual Funds‐ Stocks‐ Value $10K+ (A) 158 Has Homeowner/Personal Property Insurance‐ $300K+ (A) 153 Own Tax Exempt Funds (A) Draft158 Has Bank Card‐ Rewards‐ Hotel/Car Rental Discount (A) 153 Use Online Broker‐ 1yr (A) 158 Order from Coldwater Creek Website‐ 1yr (A) 153 Buy from Baja Fresh Mexican Grill‐ 1mo (A) 157 Buy Men's Sweater‐ $100+‐ 1yr (A) 152 Buy Golf Clubs‐ 1yr (A) 157 Buy Blues Music‐ 6mo (A) 152 Download 5+ Albums‐ 6mo (A) 157 Buy from Cheesecake Factory‐ 6mo (A) 152 eRead Mor ‐ Last Issue (A) 157 Read Tribune (8) Weekly‐ Last Issue (A) 152 Read Conde Nast Traveler (A) 157 Read Cigar Aficionado (A) 152 Read The New Yorker (A) 157 Read Smart Money‐ Last Issue (A) 152 Has Lord & Taylor Credit Card (A) 157 Shop at Dominicks‐ 1mo (A) 152 Use Stock Rating Service‐ 1yr (A) 157 Visit about.com‐ 1mo (A) 152 Use Internet for Tracking Investments‐ 1mo (A) 157 Visit travelocity.com‐ 1mo (A) 152 Buy from Benihana‐ 6mo (A) 156 Own Any Common/Preferred Stock in Co‐ Not Employer (A) 152 Buy from Boston Market‐ 1mo (A) 156 Visit wikipedia.org‐ 1mo (A) 152 Buy from Romano's Macaroni Grill‐ 1mo (A) 156 Download podcasts/podcasting Online‐ 1mo (A) 152 Buy from Einstein Brother's Bagel Shop‐ 6mo (A) 156 Use Broker to Buy/Sell Stocks‐ 1yr (A) 152 Read Ski‐ Last Issue (A) 156 Shop at Saks Fifth Avenue‐ 3mo (A) 151 Has American Express Other Charge Card (A) 156 Buy Men's Designer Jeans‐ $100+‐ 1yr (A) 151 Order from J.Crew Website‐ 1yr (A) 156 Go to College Football Games‐ ‐ Regularly (A) 151 Own Any e‐reader (A) 156 Buy from Au Bon Pain‐ 1mo (A) 151 Buy Jazz Music‐ 6mo (A) 155 Buy Alternative Music‐ 6mo (A) 151 Buy from Chipotle Mexican Grill‐ 6mo (A) 155 Buy from Romano's Macaroni Grill‐ 6mo (A) 151 Play Racquetball‐ 1yr (A) 155 Read Macworld‐ Last Issue (A) 151 Rent/Buy Foreign Video‐ 1mo (A) 155 Read Tennis‐ Last Issue (A) 151 Has Average Credit Card Expenditure‐ $1,000+‐ 1mo (A) 155 Read Macworld (A) 151 Buy Women's Dress Slacks‐ $100+‐ 1yr (A) 154 Visit moviefone.com‐ 1mo (A) 151 Order from hotels.com‐ 1yr (A) 154 Has American Express Charge Card (A) 151 Own Racquetball Equipment (A) 154 Visit cbsnews.com‐ 1mo (A) 151 Go to Ice Hockey Games‐ Regularly (A) 154 Internet Service Provider‐ Comcast (H) 151 Buy from Boston Market‐ 6mo (A) 154 Order from 1800PetMeds Website‐ 1yr (A) 151 Buy from Cheesecake Factory‐ 1mo (A) 154 Shop at Osco Drug/Sav‐On Drug‐ 6mo (A) 150 Buy New Age Music‐ 6mo (A) 154 Shop at Ann Taylor‐ 3mo (A) 150 Read Bon Appetit‐ Last Issue (A) 154 Buy Folk Music‐ 6mo (A) 150 Read Chicago Tribune‐ Sunday (A) 154 Go Scuba/Skin Diving/Snorkeling‐ 1yr (A) 150 Use T.Rowe Price‐ 1yr (A) 154 Read Food & Wine‐ Last Issue (A) 150 Own Apple Systems 10.X Software (H) 154 Read Vanity Fair‐ Last Issue (A) 150 Use Broker lto Buy/Sel Bonds‐ 1yr (A) 154 Read USA Today‐ Daily‐ Last Issue (A) 150 Make Internet Travel Plans‐ 1mo (A) 154 Shop at Acme‐ 1mo (A) 150 Order from priceline.com‐ 1yr (A) 153 Own Investments‐ Value $50K+ (A) 150 Buy from Bertucci's‐ 6mo (A) 153 Visit expedia.com‐ 1mo (A) 150 Buy from Einstein Brother's Bagel Shop‐ 1mo (A) 153 Buy Men's Sports Shirt‐ $100+‐ 1yr (A) 149 Read Tribune (8) Daily‐ Last Issue (A) 153 Buy Men's Business Suit‐ 1yr (A) 149 Read Travel & Leisure (A) 153 Buy Women's Dresses‐ $100+‐ 1yr (A) 149 Read Kiplinger's Personal Finance (A) 153 Buy Men's Dress Shirt‐ $100+‐ 1yr (A) 149

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Buy Men's Casual Slacks‐ $100+‐ 1yr (A) 149 Shop at BrandsMart USA‐ 1yr (A) 146 Buy Tennis Equipment‐ 1yr (A) 149 Buy Automotive Products by Internet‐ 1yr (A) 146 Buy Soundtracks‐ 6mo (A) 149 Exercise at Club‐ 2+ Times/wk‐ 1yr (A) 146 Own Downhill Skis/Boots (A) 149 Read Psychology Magazine‐ Last Issue (A) 146 Buy Pet Products by Internet‐ 1yr (A) 149 Read Forbes (A) 146 Attend Art Galleries/Shows‐ 1yrDraft (A) 149 Shop at Stater Brothers‐ 1mo (A) 146 Shop at Wawa‐ 6mo (A) 149 Read Runner's World‐ Last Issue (A) 146 Shop at Ralphs‐ 1mo (A) 149 Read Men's Health‐ Last Issue (A) 146 Read Road & Track‐ Last Issue (A) 149 Read Fortune (A) 146 Shop at Stop 'N Shop‐ 1mo (A) 149 Went Online via Wi‐Fi/Wireless Outside of Home‐ 1mo (A) 146 Read Backpacker‐ Most Recent Issue (A) 149 Visit cbs.com‐ 1mo (A) 146 Read Yachting (A) 149 Use Brokerage Firm for Advice/Price Quotes‐ 1yr (A) 146 Read PC World‐ Last Issue (A) 149 Look for TV Listings Online‐ 1mo (A) 146 Own Any Mutual Funds (A) 149 Own Common Stock in Company‐ Not Employer‐ Value $10‐49K 146 Use Internet: Made a Phone Call‐ 1mo (A) 149 Buy Hiking/Backpacking Boots‐ $50+‐ 1yr (A) 145 Internet Service Provider ‐ Cablevision (H) 149 Use Dry Cleaning‐ 6mo (A) 145 Buy Computer Software Accessories by Internet‐ 1yr (A) 149 Shop at Kaiser Pharmacy‐ 6mo (A) 145 Buy Cross Training Shoes‐ $50+‐ 1yr (A) 148 Shop at Bloomingdale's‐ 3mo (A) 145 Buy Men's Dress Slacks‐ $100+‐ 1yr (A) 148 Buy Classic Rock Music‐ 6mo (A) 145 Buy Asics Shoes‐ 1yr (A) 148 Listen Folk‐ 6mo (A) 145 Order from drugstore.com‐ 1yr (A) 148 Buy Easy Listening Music‐ 6mo (A) 145 Play Tennis‐ 1yr (A) 148 Buy from Fast Food Deli Restaurant‐ 6mo (A) 145 Listen Audiobooks‐ 6mo (A) 148 Buy Flowers by Phone/Internet‐ Any Amount‐ 6mo (A) 145 Go Downhill Skiing‐ 1yr (A) 148 Read Esquire‐ Last Issue (A) 145 Go Snowboarding‐ 1yr (A) 148 Read Bon Appetit (A) 145 Read Fortune‐ Last Issue (A) 148 Read In Style‐ Last Issue (A) 145 Shop at Costco Wholesale Club‐ 1mo (A) 148 Shop at ShopRite‐ 1mo (A) 145 Use Ameritrade‐ 1yr (A) 148 Visit priceline.com‐ 1mo (A) 145 Use Morgan Stanley Smith Barney‐ 1yr (A) 148 Use Full Service Broker‐ 1yr (A) 145 Visit gmail.com ‐ 1mo (A) 148 Own Graphics Software (H) 145 Order from Macys Website‐ 1yr (A) 148 Use Internet to Download a TV Program‐ 1mo (A) 145 Shop at Banana Republic‐ 3mo (A) 147 Internet Yellow Pages‐ Household Furnishings‐ 1yr (A) 145 Order from buy.com‐ 1yr (A) 147 Use E*TRADE‐ 1yr (A) 145 Shop at Costco‐ 6mo (A) 147 Own Apple/Apple Mac Clone PC (H) 145 Download Any Audio‐ 6mo (A) 147 Acquire Mortgage Refinance/Consolidation Loan‐ 1yr (A) 145 Buy from Carino's Italian Grill‐ 1mo (A) 147 Order from L.L.Bean Catalog‐ 1yr (A) 144 Listen Foreign Language Instruction‐ 6mo (A) 147 Shop at Pottery Barn‐ 3mo (A) 144 Buy from Marie Callender's‐ 1mo (A) 147 Go to Professional Football Games‐ Regularly (A) 144 Shop at Super Target‐ 1mo (A) 147 Buy from Panera Bread‐ 6mo (A) 144 Shop at Wawa‐ 1mo (A) 147 Buy from Houlihan's‐ 1mo (A) 144 Read Golf Digest‐ Last Issue (A) 147 Buy from Wienerschnitzel‐ 1mo (A) 144 Read Los Angeles Times‐ Sunday (A) 147 Go Sailing‐ 1yr (A) 144 Visit cnn.com‐ 1mo (A) 147 Download 1 Audio‐ 6mo (A) 144 Use Internet Yellow Pages for Auto Repair & Services‐ 1yr (A) 147 Buy from Fuddruckers‐ 1mo (A) 144 Visit mlb.com‐ 1mo (A) 147 Buy Books from amazon.com (A) 144 Visit flickr.com‐ 1mo (A) 147 Read New York Times‐ Daily (A) 144 Own Any Common/Preferred Stock in Employer (A) 147 Read Smart Money (A) 144 Use Discount Broker‐ 1yr (A) 147 Read Details‐ Last issue (A) 144

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Read New York Magazine (A) 144 Visit Gambling Site Online‐ 1mo (A) 141 Read Inc.‐ Last Issue (A) 144 Order from Staples Website‐ 1yr (A) 141 Read Food & Wine (A) 144 Visit amazon.com‐ 1mo (A) 141 Buy Computers by Internet‐ 1yr (A) 144 Order Any Items by Internet‐ $200+‐ 1yr (A) 140 Order from Home Shopping Network Website‐ 1yr (A) 144 Shop at Express‐ 3mo (A) 140 Use Internet: Visited Online BlogsDraft‐ 1mo (A) 144 Order from Lands End Catalog‐ 1yr (A) 140 Visit maps.google.com‐ 1mo (A) 144 Order from amazon.com‐ 1yr (A) 140 Buy Born Shoes‐ 1yr (A) 143 Contribute to PBS‐ 1yr (A) 140 Buy Soft Rock Music‐ 6mo (A) 143 Own Sports watch/Chronograph (A) 140 Read PC World (A) 143 Buy from Fuddruckers‐ 6mo (A) 140 Read Tribune (8) Sunday (A) 143 Buy from Starbucks‐ 6mo (A) 140 Read Harper's Bazaar‐ Last Issue (A) 143 Read USA Today (A) 140 Read Golf Magazine‐ Last Issue (A) 143 Shop at Waldbaum's‐ 1mo (A) 140 Has Macy's Credit Card (A) 143 Shop at Safeway‐ 1mo (A) 140 Use Merrill Lynch‐ 1yr (A) 143 Read Money (A) 140 Order from L.L.Bean Website‐ 1yr (A) 143 Read Marie Claire‐ Last Issue (A) 140 Has Life Insurance‐ $250K+ (A) 143 Read Sunset (A) 140 Buy Watches‐ $300+‐ 1yr (A) 142 Read Money‐ Last Issue (A) 140 Buy Women's Sweaters‐ $100+‐ 1yr (A) 142 Visit twitter.com‐ 1mo (A) 140 Shop at FedEx Office‐ 1yr (A) 142 Internet Yellow Pages‐ Banking‐ Finance & Insurance‐ 1yr (A) 140 Go to Live Theater‐ 1yr (A) 142 Visit cheaptickets.com‐ 1mo (A) 140 Listen Classical‐ 6mo (A) 142 Has Bank Card Issued By Visa Business‐Small Business (A) 140 Go to Museum‐ 1yr (A) 142 Visit fanhouse.com‐ 1mo (A) 140 Buy from Red Robin‐ 1mo (A) 142 Visit aolnews.com‐ 1mo (A) 140 Read Smithsonian‐ Last Issue (A) 142 Internet Yellow Pages‐ Plumbers & Electricians‐ 1yr (A) 140 Read Runner's World (A) 142 Visit hotels.com‐ 1mo (A) 140 Download Movie‐ 1mo (A) 142 Has Money Market Account (A) 140 Internet Yellow Pages‐ Other Personal Care Services‐ 1yr (A) 142 Has Mortgage Refinance/Consolidation Loan (A) 140 Has Travel Insurance (A) 142 Buy Puma Shoes‐ 1yr (A) 139 Use Internet to Watch TV Program Online‐ 1mo (A) 142 Buy Jewelry/Watches by Internet‐ 1yr (A) 139 Use MP3 Player for Listening to Podcasts (A) 142 Buy Hard Rock Music‐ 6mo (A) 139 Has Bank Card Issued By TD Bank (A) 142 Buy Personal/Business Self‐Help Books‐ 1yr (A) 139 Visit espn.com‐ 1mo (A) 142 Buy from El Torito‐ 1mo (A) 139 Make Internet Purchase for Business‐ 1mo (A) 142 Buy Books from barnes&nobel.com (A) 139 Order from zappos.com‐ 1yr (A) 141 Read Car & Driver‐ Last Issue (A) 139 Order from barnesandnoble.com‐ 1yr (A) 141 Shop at Jewel‐ 1mo (A) 139 Do Weight Lifting‐ 1yr (A) 141 Read Inc. (A) 139 Collect Art‐ 1yr (A) 141 Read Men's Journal‐ Last Issue (A) 139 Go Whitewater Rafting‐ 1yr (A) 141 Read Yoga Journal (A) 139 Buy from Del Taco‐ 1mo (A) 141 Read Scientific American (A) 139 Listen New Age ‐ 6mo (A) 141 Read Golf Digest (A) 139 Buy from Round Table Pizza‐ 6mo (A) 141 Read Consumer Reports‐ Last Issue (A) 139 Shop at Giant‐ 1mo (A) 141 Read Dwell (A) 139 Read Coastal Living‐ Last Issue (A) 141 Read More (A) 139 Read Psychology Magazine (A) 141 Visit usatoday.com‐ 1mo (A) 139 Read Time‐ Last Issue (A) 141 Use Internet Yellow Pages‐Airlines/Airline Tickets‐ 1yr (A) 139 Read Ski (A) 141 Visit abcnews.com‐ 1mo (A) 139 Has Average Credit Card Expenditure‐ $451+‐ 1mo (A) 141 Has Bank Card MasterCard Business Card‐Small Business (A) 139

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Order from Lands End Website‐ 1yr (A) 139 Listen Radio on Internet‐ 1mo (A) 137 Visit fox.com‐ 1mo (A) 139 Own Receiver‐Amplifier (H) 137 Has Bank Card‐ Rewards‐ Charity Contribution (A) 139 Internet Yellow Pages‐ Auto‐Other‐ 1yr (A) 137 Has Insured Money Market Account (A) 139 Use Internet Yellow Pages‐Florists‐ 1yr (A) 137 Look for Movie Listings/Showtimes Online‐ 1mo (A) 139 Visit cbssports.com‐ 1mo (A) 137 Visit careerbuilder.com‐ 1mo (A)Draft139 Own Common Stock in Company‐ Not Employer‐ Value <$10K (A 137 Buy Women's Skirts‐ $100+‐ 1yr (A) 138 Use Mutual Funds Company‐ 1yr (A) 137 Buy From Starbucks‐ 1mo (A) 138 Has Personal/Joint Home Equity Line of Credit (A) 137 Go Water Skiing‐ 1yr (A) 138 Visit TV Network/Show Web site‐ 1mo (A) 137 Buy from Uno Chicago Grill‐ 1mo (A) 138 Buy Women's Casual Slacks‐ $100+‐ 1yr (A) 136 Listen Soundtracks‐ 6mo (A) 138 Buy Cross Training Shoes‐ 1yr (A) 136 Listen Blues‐ 6mo (A) 138 Buy from Del Taco‐ 6mo (A) 136 Have Liberal Outlook (A) 138 Buy Flowers by Mail/Phone‐ 1yr (A) 136 Read W Magazine (A) 138 Go Mountain Bicycling‐ 1yr (A) 136 Read Spin (A) 138 Download 2 ‐ 4 Albums‐ 6mo (A) 136 Read Vogue‐ Last Issue (A) 138 Read Harper's Bazaar (A) 136 Read Bicycling (A) 138 Read Consumer Reports (A) 136 Read GQ‐ Last Issue (A) 138 Shop at 7‐Eleven‐ 6mo (A) 136 Own Common/Preferred Stock in Own Company (A) 138 Read Popular Science‐ Last Issue (A) 136 Visit msnbc.com‐ 1mo (A) 138 Read Newsweek‐ Last Issue (A) 136 Use Financial Planner/Cert. Financial Planner (CFP)‐ 1yr (A) 138 Read Maxim‐ Last Issue (A) 136 Own Apple iPod Classic (A) 138 Read Self‐ Last Issue (A) 136 Own Investment Real Estate (H) 138 Order from Other Department/Specialty Store Website‐ 1yr (A) 136 Own Financial/Tax Software (H) 138 Visit webmd.com‐ 1mo (A) 136 Has an IRA Account (A) 138 Internet Use Quintiles: 1 (A) 136 Use Internet Yellow Pages for Restaurants‐ 1yr (A) 138 Use Internet for Real Estate Information‐ 1mo (A) 136 Visit iTunes.com‐ 1mo (A) 138 Write a Blog Online‐ 1mo (A) 136 Use Wells Fargo Advisors‐ 1yr (A) 138 Own Communication/Fax Software (H) 136 Use Internet for Financial Information‐ 1mo (A) 138 Make Internet Purchase for Personal‐ 1mo (A) 136 Shop at Macy's‐ 3mo (A) 137 Buy Software/Accessories by Mail/Phone‐ 1yr (A) 136 Shop at Eddie Bauer‐ 3mo (A) 137 Internet Yellow Pages‐ Home Improvement & Repairs‐ 1yr (A) 136 Buy Men's Necktie‐ 1yr (A) 137 Buy Running/Jogging Shoes‐ $50+‐ 1yr (A) 135 Shop at Office Max‐ 1yr (A) 137 Buy Clothing by Internet‐ 1yr (A) 135 Buy from Houlihan's‐ 6mo (A) 137 Buy Aerobic/Fitness Shoes‐ $50+‐ 1yr (A) 135 Buy from Joe's Crab Shack‐ 1mo (A) 137 Own Tennis Equipment (A) 135 Buy from Quiznos‐ 6mo (A) 137 Listen Alternative‐ 6mo (A) 135 Download 10+ Albums‐ 6mo (A) 137 Go to Movie‐ 2‐3 Times/mo‐ 3mo (A) 135 Buy Reggae Music ‐ 6mo (A) 137 Read Boating‐ Last Issue (A) 135 Buy Music & Other Audio from iTunes.com (A) 137 Read Vanity Fair (A) 135 Buy Collectables by Internet‐ 1yr (A) 137 Read GQ (A) 135 Go Hiking‐ 1yr (A) 137 Read House Beautiful‐ Last Issue (A) 135 Read Dwell‐ Last Issue (A) 137 Has a 401K Account (A) 135 Read Traditional Home‐ Last Issue (A) 137 Use Internet for Sports News‐ 1mo (A) 135 Read Smithsonian (A) 137 Internet Yellow Pages‐ Travel‐Other Services‐ 1yr (A) 135 Read Coastal Living (A) 137 Use Bank Card‐ Rewards‐ Cash Back‐ 1yr (A) 135 Shop at Wegmans‐ 1mo (A) 137 Use Internet to Watch Online Video‐ 1mo (A) 135 Acquire 2nd Mortgage (Home Equity Loan)‐ 1yr (A) 137 Own Mutual Funds‐ Bonds‐ Value <$10K (A) 135 Visit ticketmaster.com‐ 1mo (A) 137 Use Bank Card‐ Rewards‐ Gifts‐ 1yr (A) 135

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Use Credit Card for Business Purposes (A) 135 Buy from Blimpie Subs & Salads‐ 6mo (A) 133 Order Any Items by Internet‐ $50+‐ 1yr (A) 134 Buy Music & Other Audio from Other Internet/Online Sites (A) 133 Buy from Cold Stone Creamery‐ 6mo (A) 134 Buy Novel‐ 1yr (A) 133 Download 5 ‐ 9 Individual Songs‐ 6mo (A) 134 Go Jogging‐ 1yr (A) 133 Go Golfing‐ 1yr (A) 134 Read Men's Health (A) 133 Play Fantasy Sports League‐ 1+Draft Times/mo‐ 1yr (A) 134 Read American Photo‐ Last Issue (A) 133 Buy from Dave & Buster's‐ 1mo (A) 134 Shop at Fred Meyer‐ 1mo (A) 133 Buy from Buffalo Wild Wings‐ 1mo (A) 134 Read Men's Fitness‐ Last Issue (A) 133 Buy from Wienerschnitzel‐ 6mo (A) 134 Use TurboTax Computer Software Program for Tax Preparation‐ 133 Buy from Quiznos‐ 1mo (A) 134 Own Mutual Funds‐ Stocks‐ Value <$10K (A) 133 Listen Self‐Improvement‐ 6mo (A) 134 Use Internet via a Cell Phone or Smartphone‐ 1mo (A) 133 Buy Oldies (50s & 60s) Music‐ 6mo (A) 134 Has Bank Card Issued By U.S. Bank (A) 133 Read Elle‐ Last Issue (A) 134 Has Bank Card Issued By Citibank (A) 133 Read National Geographic Traveler‐ Last Issue (A) 134 Bank by Online/Internet‐ 1yr (A) 133 Read PC Gamer Magazine (A) 134 Buy Aerosoles Shoes‐ 1yr (A) 132 Read Outside‐ Last Issue (A) 134 Shop at Office Depot‐ 1yr (A) 132 Read Weekend Newspaper‐ Travel Section (A) 134 Buy Shoes/Footwear by Internet‐ 1yr (A) 132 Read Weekend Newspaper‐ Business/Finance Section (A) 134 Buy Kenneth Cole Shoes‐ 1yr (A) 132 Shop at Albertson's‐ 1mo (A) 134 Go Backpacking‐ 1yr (A) 132 Read Esquire (A) 134 Listen Classic Rock‐ 6mo (A) 132 Read Brides‐ Last Issue (A) 134 Go Cross Country Skiing‐ 1yr (A) 132 Read Rolling Stone‐ Last Issue (A) 134 Own Golf Clubs (A) 132 Read Entrepreneur (A) 134 Go Bicycling‐ 1yr (A) 132 Visit overstock.com‐ 1mo (A) 134 Buy/Rent TV Show Video‐ 1mo (A) 132 Visit movies.yahoo.com‐ 1mo (A) 134 Buy from Village Inn Restaurant‐ 1mo (A) 132 Use Personal Money Manager‐ 1yr (A) 134 Buy Computer Book‐ 1yr (A) 132 Visit whitepages.com‐ 1mo (A) 134 Go Road Bicycling‐ 1yr (A) 132 Posted Comment/Review on Blog, Online Forum, etc.‐ 1mo (A) 134 Internet/Mobile Web Segments‐ Netizens (A) 132 Order from Other Catalog or Mail Order Service Website‐ 1yr (A) 134 Shop at Foodtown‐ 1mo (A) 132 Has Disability/Loss of Income Insurance (A) 134 Read Weekday Newspaper‐ Business/Finance Section (A) 132 Acquire Certificate of Deposit (CD)‐ 1yr (A) 134 Visit Any Radio Station/Program/Personality's Website‐ 1mo (A) 132 Own Apple iPod Shuffle (A) 134 Definitely/Probably Invest In Stocks/Bonds/Mutual Funds‐ 1yr (A 132 Own Spreadsheet Software (H) 134 Own LAN/Network Interface Cards (H) 132 Has Personal Liability Insurance (Not Automotive/Homeowners) 134 Has Bank Card‐ Rewards‐ Gifts (A) 132 Own Apple iPod Touch (A) 134 Has Bank Card Issued By Chase/Washington Mutual (WaMu)‐ 1y 132 Visit mapquest.com‐ 1mo (A) 134 Order from Victorias Secret Website‐ 1yr (A) 132 Buy Computers by Mail/Phone‐ 1yr (A) 134 Buy Home PC from Online‐only Retailer (H) 132 Visit AOL email‐ 1mo (A) 134 Visit nbc.com‐ 1mo (A) 132 Buy Camera/Camera Equipment by Internet‐ 1yr (A) 134 Buy Women's Purse/Handbag‐ $100+‐ 1yr (A) 131 Bank by Mail‐ 1yr (A) 134 Order Any Items by Internet‐ 1yr (A) 131 Internet Yellow Pages‐ Other‐ 1yr (A) 134 Listen Reggae ‐ 6mo (A) 131 Has Long Term Care Insurance (A) 134 Buy from Sbarro‐ 6mo (A) 131 Use Internet Yellow Pages‐Hotels/Motels‐ 1yr (A) 134 Go In‐Line Skating‐ 1yr (A) 131 Buy Gift Cards/Prepaid Cards $100+‐ 6mo (A) 133 Own Other Exercise Equipment (A) 131 Shop at Best Buy‐ 1yr (A) 133 Buy Rap Music‐ 6mo (A) 131 Listen Light Classical ‐ 6mo (A) 133 Read Newsweek (A) 131 Belong to a Country Club (A) 133 Read Popular Science (A) 131 Download 30+ Individual Songs‐ 6mo (A) 133 Read Men's Fitness (A) 131

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Shop at Vons‐ 1mo (A) 131 See Rated R Movie at Theater‐ 6mo (A) 129 Read Car & Driver (A) 131 Buy from Joe's Crab Shack‐ 6mo (A) 129 Read Golf Magazine (A) 131 Listen Pop/Top 40 ‐ 6mo (A) 129 Read Maxim (A) 131 Buy from Hooters‐ 6mo (A) 129 Own Database/Filing Software (H) 131 Buy from T.G.I. Friday's‐ 6mo (A) 129 Own Apple iPod Nano (A) Draft131 Read In Style (A) 129 Buy Computer System‐ $1K+ (H) 131 Internet/Mobile Web Segments‐ Online Financials (A) 129 Visit superpages.com‐ 1mo (A) 131 Read Elle (A) 129 Buy Software‐ $300+‐ 1yr (H) 131 Read Elle Decor (A) 129 Has Bank Card Issued By Wells Fargo/Wachovia (A) 131 Read Weekend Newspaper‐ Science/Technology Section (A) 129 Own US Treasury Notes (A) 131 Read Entrepreneur‐ Last Issue (A) 129 Pay Bills Online‐ 1mo (A) 131 Acquire Home Mortgage (1st)‐ 1yr (A) 129 Use Real Estate Agent to Buy/Sell Property‐ 1yr (A) 131 Use Internet Bank‐ 1yr (A) 129 Use MP3 Player for Other (A) 131 Has Homeowner/Personal Property Insurance‐ Floater Policy (A) 129 Has Life Insurance‐ Universal/Adjustable Life Policy (A) 131 Open Money Market Account‐ 1yr (A) 129 Use Internet for Medical Information‐ 1mo (A) 131 Use Internet for Car Purchase Info‐ 1mo (A) 129 Own Other US Government Bonds (A) 131 Visit Hotwire.com‐ 1mo (A) 129 Order from QVC Website‐ 1yr (A) 131 Own Word Processing Software (H) 129 Buy Keen Shoes‐ 1yr (A) 130 Own Accounting Software (H) 129 Buy from Chevy's‐ 1mo (A) 130 Visit sports.yahoo.com‐ 1mo (A) 129 Buy from Jack‐in‐the‐Box‐ 1mo (A) 130 Visit pbs.com‐ 1mo (A) 129 Buy Music from Electronics Store (A) 130 Order Any Items by Mail/Phone‐ $200+‐ 1yr (A) 128 Own Road Bicycle (A) 130 Buy Women's Designer Jeans‐ $100+‐ 1yr (A) 128 Buy from Chevy's‐ 6mo (A) 130 Buy Women's Blouses/Shirts‐ $100+‐ 1yr (A) 128 Go to Music/Dance Performance‐ 1yr (A) 130 Shop at ShopRite Drugs‐ 6mo (A) 128 Go Casino Gambling‐ 1yr (A) 130 Buy Vans Shoes‐ 1yr (A) 128 Listen Hard Rock‐ 6mo (A) 130 Listen Soft Rock ‐ 6mo (A) 128 Read PC Gamer Magazine‐ Last Issue (A) 130 Own Mountain Bicycle (A) 128 Read Weekday Newspaper‐ Science/Technology Section (A) 130 Listen Easy Listening‐ 6mo (A) 128 Internet/Mobile Web Segments‐ Mobi‐Essentials (A) 130 Go to Movie‐ 1 Time/mo‐ 3mo (A) 128 Read Men's Journal (A) 130 Buy from White Castle‐ 1mo (A) 128 Internet/Mobile Web Segments‐ Mobi‐Xplorers (A) 130 Buy from T.G.I. Friday's‐ 1mo (A) 128 Read Time (A) 130 Spend $40+ at Barber Shop‐ 6mo (A) 128 Use Internet Yellow Pages‐Pharmacies‐ 1yr (A) 130 Read Marie Claire (A) 128 Own Digital SLR (A) 130 Read Rolling Stone (A) 128 Visit weather.com‐ 1mo (A) 130 Shop at 7‐Eleven‐ 1mo (A) 128 Use Internet for News/Current Affairs‐ 1mo (A) 130 Read Road & Track (A) 128 Visit YouTube.com‐ 1mo (A) 130 Read Weekday Newspaper‐ Travel Section (A) 128 Use America Online‐ 1mo (A) 130 Read National Geographic Traveler (A) 128 Has Personal Property Insurance‐ Direct from Company via webs 130 Grocery Store‐ Travel 1‐2 Miles (A) 128 Visit bing.com‐ 1mo (A) 130 Own Home Networking Software (H) 128 Use Internet to Download Music‐ 1mo (A) 130 Has Personal/Joint Education Loan (A) 128 Buy Women's Evening Dress‐ 1yr (A) 129 Visit msnmovies.com‐ 1mo (A) 128 Shop at Marshall's‐ 3mo (A) 129 Open Interest Checking Account‐ 1yr (A) 128 Buy Fine Jewelry‐ $400+‐ 1yr (A) 129 Has Bank Card‐ Rewards‐ Cash Back (A) 128 Buy Pop/Top 40 Music‐ 6mo (A) 129 Has Bank Card Issued By Bank of America (A) 128 Buy from International House of Pancakes (IHOP)‐ 1mo (A) 129 Use Internet‐ Heavy (A) 128 Go to Movie‐ 1+ Time/mo‐ 3mo (A) 129 Own Wireless Router (H) 128

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Use Internet Yellow Pages for Pizza‐ 1yr (A) 128 Bank by Mail/Phone‐ 1yr (A) 126 Buy Men's Dress Slacks‐ 1yr (A) 127 Order from Pottery Barn Website‐ 1yr (A) 126 Buy Men's Sports Shirt‐ 1yr (A) 127 Visit news.yahoo.com‐ 1mo (A) 126 Shop at P.C. Richard & Son‐ 1yr (A) 127 Buy Home PC at Computer Store (H) 126 Buy Dress Watch‐ 1yr (A) 127 Internet Yellow Pages‐ Sports & Leisure Activities & Equipment‐ 126 Buy Coffee Shop/Restaurant GiftDraft Cards & Prepaid Cards (A) 127 Internet Service Provider‐ Verizon Online (H) 126 Buy Walking Shoes‐ $50+‐ 1yr (A) 127 Buy Men's Sports Shirt‐ <$100‐ 1yr (A) 125 Buy Women's Raincoat‐ 1yr (A) 127 Order from ebay.com‐ 1yr (A) 125 Buy Running/Jogging Shoes‐ 1yr (A) 127 Buy Any Athletic Shoes‐ $50+‐ 1yr (A) 125 Own Stationary Bike (A) 127 Buy Men's Swimsuit‐ 1yr (A) 125 Own Weight Lifting Equipment (A) 127 Buy R&B Music‐ 6mo (A) 125 Buy from Hooters‐ 1mo (A) 127 Go to the Beach‐ 1yr (A) 125 Do Photography‐ 1yr (A) 127 See Crime Movie at Theater‐ 6mo (A) 125 Play Billiards/Pool‐ 1yr (A) 127 Buy High Ticket Sport Equipment‐ 1yr (A) 125 Listen Oldies (50s & 60s) ‐ 6mo (A) 127 Dine Out‐ 1+ Times/wk‐ 1yr (A) 125 Exercise at Other Facility‐ 2+ Times/wk‐ 1yr (A) 127 Buy from Fast Food Snack Restaurant‐ 1mo (A) 125 Download 10+ Individual Songs‐ 6mo (A) 127 Buy Country Music‐ 6mo (A) 125 See Science Fiction Movie at Theater‐ 6mo (A) 127 Buy from Jack‐in‐the‐Box‐ 6mo (A) 125 Buy Hip Hop Music‐ 6mo (A) 127 Go to Baseball Games‐ Regularly (A) 125 Contribute to Organizations $250+‐ 1yr (A) 127 Spend $100+ at Beauty Parlor‐ 6mo (A) 125 Read Vogue (A) 127 Read Self (A) 125 Read House Beautiful (A) 127 Read Motor Trend‐ Last Issue (A) 125 Has Second Personal/Joint Mortgage Equity Loan (A) 127 Shop at Shaw's‐ 1mo (A) 125 Own Web Authoring Software (H) 127 Read O‐ The Oprah Magazine‐ Last Issue (A) 125 Visit photobucket.com‐ 1mo (A) 127 Read Backpacker (A) 125 Visit nba.com‐ 1mo (A) 127 Read Cycle World‐ Last Issue (A) 125 Own Security Investments (A) 127 Read WebMD (A) 125 Shop at Home Depot‐ 1yr (A) 126 Look for Recipes Online‐ 1mo (A) 125 Buy Women's Blazer‐ 1yr (A) 126 Use Bank Card‐ Rewards‐ Gas Discounts‐ 1yr (A) 125 Buy Aerobic/Fitness Shoes‐ 1yr (A) 126 Own PC Tape Backup (H) 125 Buy Men's Casual Slacks‐ 1yr (A) 126 Own MP3 Player (A) 125 Go to Professional Basketball Games‐ Regularly (A) 126 Use Internet Yellow Pages‐Real Estate Services‐ 1yr (A) 125 Go to Bar/Nightclub‐ 1yr (A) 126 Use MP3 Player for Listening to Music (A) 125 Buy Compact Discs (CDs) 5+ times‐ 6mo (A) 126 Own Common/Preferred Stock in Employer‐ Value $10‐49K (A) 125 Rent/Buy Video at Blockbuster Video‐ 1mo (A) 126 Own Multimedia Software (H) 125 Do Aerobic Exercise‐ 1yr (A) 126 Use Internet Yellow Pages‐Any Reference (Net)‐ 1yr (A) 125 See Rated PG‐13 Movie at Theater‐ 6mo (A) 126 Use ATM Machine‐ 1yr (A) 125 Download 10 ‐ 29 Individual Songs‐ 6mo (A) 126 Has Life Insurance‐ Variable Life Policy (A) 125 Go to College Basketball Games‐ Regularly (A) 126 Order from Avon Website‐ 1yr (A) 125 Take Adult Education Course‐ 1yr (A) 126 Has Vision Care Insurance (A) 125 Go Salt Water Fishing‐ 1yr (A) 126 Has Life Insurance‐ $50K‐249K (A) 125 Read Playboy‐ Last Issue (A) 126 Buy Men's Sweater‐ 1yr (A) 124 Read Traditional Home (A) 126 Buy VISA Gift Cards/Prepaid Cards‐ 6mo (A) 124 Internet Use Quintiles: 2 (A) 126 Shop at Staples‐ 1yr (A) 124 Visit foxsports.com‐ 1mo (A) 126 Own Elliptical (A) 124 Has Dental Insurance (A) 126 Go Power Boating‐ 1yr (A) 124 Visit yellowpages.com‐ 1mo (A) 126 Buy from Outback Steakhouse‐ 6mo (A) 124 Visit nfl.com‐ 1mo (A) 126 Listen Other Music ‐ 6mo (A) 124

LifeStyler Attribute Title Index LifeStyler Attribute Title Index See Drama Movie at Theater‐ 6mo (A) 124 Rent DVD‐ 4‐5 Times‐ 1mo (A) 123 Buy 80s Pop Music‐ 6mo (A) 124 Buy from Chili's Grill & Bar‐ 6mo (A) 123 See Romance Movie at Theater‐ 6mo (A) 124 Buy from Lone Star Steakhouse‐ 6mo (A) 123 Buy from International House of Pancakes (IHOP)‐ 6mo (A) 124 Read Entertainment Weekly‐ Last Issue (A) 123 Do Karate‐ 1yr (A) 124 Read Weekday Newspaper‐ Movie Listings/Reviews Section (A) 123 See Action Movie at Theater‐ 6moDraft (A) 124 Read National Geographic‐ Last Issue (A) 123 Download 1 Album‐ 6mo (A) 124 Read Weekend Newspaper‐ International/National News Section 123 Buy from Texas Roadhouse‐ 1mo (A) 124 Has Medical Insurance Through Place of Work (A) 123 Read Weekend Newspaper‐ Movie Listings/Reviews Section(A) 124 Internet Service Provider‐ AT&T (H) 123 Read Sports Illustrated‐ Last Issue (A) 124 Definitely/Probably Take Out 2nd Mortgage/Equity Loan‐ 1yr (A) 123 Read Weekend Newspaper‐ Entertainment/Lifestyle Section (A) 124 Own Common/Preferred Stock in Employer‐ Value <$10K (A) 123 Read Tennis (A) 124 Own Annuities (A) 123 Shop at Arco AM/PM‐ 6mo (A) 124 Use Internet at Home‐ 1mo (A) 123 Read O‐ The Oprah Magazine (A) 124 Visit ebay.com‐ 1mo (A) 123 Shop at Publix‐ 1mo (A) 124 Has Bank Card‐ Rewards‐ Gas Discounts (A) 123 Read Sports Illustrated (A) 124 Own TV with Picture in Picture (H) 123 Use Internet Yellow Pages‐Jewelers/Jewelry‐ 1yr (A) 124 Has Overdraft Protection (A) 123 Use Internet Yellow Pages‐Attorneys‐ 1yr (A) 124 Has First Personal/Joint Home Mortgage (A) 123 Visit mtv.com‐ 1mo (A) 124 Visit Facebook.com‐ 1mo (A) 123 Buy Home PC on Online/Internet (H) 124 Shop at Target Pharmacy‐ 6mo (A) 122 Use MP3 Player for Playing Video Game (A) 124 Buy Men's Dress Slacks‐ <$100‐ 1yr (A) 122 Own Laptop/Notebook PC (H) 124 Buy Soccer Shoes‐ $50+‐ 1yr (A) 122 Likely to Buy Blu‐ray Player‐ 1yr (A) 124 Shop at The Limited‐ 3mo (A) 122 Use Internet for E‐Mail‐ 1mo (A) 124 Collect Stamps‐ 1yr (A) 122 Use MP3 Player for Watching Video/Movie (A) 124 Buy Any Music & Other Audio‐ 6mo (A) 122 Acquire Personal Loan for Education (Student Loan)‐ 1yr (A) 124 Affiliated with Independent Political Party (A) 122 Has MasterCard Credit Card (A) 124 Play Basketball‐ 1yr (A) 122 Visit google.com‐ 1mo (A) 124 Buy from Dunkin Donuts‐ 6mo (A) 122 Download Video Game‐ 1mo (A) 124 Own Roller Blades/In‐Line Skates (A) 122 Buy Home PC from Warehouse/Club Store (H) 124 Buy from LongHorn Steakhouse‐ 1mo (A) 122 Visit accuweather.com‐ 1mo (A) 124 Buy from Lone Star Steakhouse‐ 1mo (A) 122 Shop at Target‐ 3mo (A) 123 Own Bowling Ball (A) 122 Buy Women's Sports Bra‐ 1yr (A) 123 Buy from Chili's Grill & Bar‐ 1mo (A) 122 Shop at TJ Maxx‐ 3mo (A) 123 Buy Books from Other Internet/Online Sites (A) 122 Shop at Victoria's Secret‐ 3mo (A) 123 Play Chess‐ 1yr (A) 122 Buy Nine West Shoes‐ 1yr (A) 123 See Adventure Movie at Theater‐ 6mo (A) 122 Buy Men's Sports Jacket‐ 1yr (A) 123 Buy from Carl's Jr.‐ 1mo (A) 122 Buy Gift Cards/Prepaid Cards 7+ Times‐ 6mo (A) 123 Use Quick Service Copy/Printing‐ 6mo (A) 122 Buy Men's Dress Shirt‐ 1yr (A) 123 Shop at Circle K‐ 6mo (A) 122 Buy Rockport Shoes‐ 1yr (A) 123 Read Details (A) 122 Buy Men's Casual Slacks‐ <$100‐ 1yr (A) 123 Read Motor Trend (A) 122 Shop at Kohl's‐ 3mo (A) 123 Read Audubon Magazine (A) 122 Do Needlepoint‐ 6mo (A) 123 Internet Service Provider ‐ Qwest (H) 122 Buy from Carl's Jr.‐ 6mo (A) 123 Buy Home PC From Manufacturer (H) 122 Play Musical Instrument‐ 1yr (A) 123 Has Bank Card Issued By Citizens Bank (A) 122 Listen Dance Music‐ 6mo (A) 123 Use Internet for Job Search‐ 1mo (A) 122 Buy from Outback Steakhouse‐ 1mo (A) 123 Own US Savings Bonds (A) 122 Buy from Blimpie Subs & Salads‐ 1mo (A) 123 Own Home Theater System (H) 122

LifeStyler Attribute Title Index LifeStyler Attribute Title Index Has Life Insurance Through Place of Work (A) 122 Shop at Menards‐ 1yr (A) 120 Has Life Insurance‐ Term Policy (A) 122 Shop at CVS Pharmacy/Long Drugs‐ 6mo (A) 120 Own PC Surge Protector (H) 122 Buy MasterCard Gift Cards/Prepaid Cards (A) 120 Visit weatherbug.com‐ 1mo (A) 122 Buy from Olive Garden‐ 6mo (A) 120 Visit Windows Live Hotmail‐ 1mo (A) 122 Belong to a Union (A) 120 Use Any Broadband or High SpeedDraft Connection for Internet Acces 122 Buy from Ruby Tuesday‐ 6mo (A) 120 Has Accidental Death & Dismemberment (AD&D) Insurance (A) 122 Go Ice Skating‐ 1yr (A) 120 Own Modem (H) 122 Buy Hardcover Book‐ 1yr (A) 120 Buy Other Type of Gift Cards/Prepaid Cards‐ 6mo (A) 121 Buy Paperback Book‐ 1yr (A) 120 Buy Men's Overcoat‐ 1yr (A) 121 Go Walking for Exercise‐ 1yr (A) 120 Buy Men's Designer Jeans‐ 1yr (A) 121 Listen Rap ‐ 6mo (A) 120 Use Barber Shop‐ 6mo (A) 121 Dine Out‐ 1yr (A) 120 Exercise at Home‐ 2+ Times/wk‐ 1yr (A) 121 Go Swimming‐ 1yr (A) 120 Buy from Dunkin Donuts‐ 1mo (A) 121 Rent DVD‐ 1‐3 Times‐ 1mo (A) 120 Do Barbecuing‐ 1yr (A) 121 Listen R&B ‐ 6mo (A) 120 Buy Mystery Book‐ 1yr (A) 121 Buy from White Castle‐ 6mo (A) 120 Buy from Family Restaurants/Steak Houses for Snacks‐ 1mo (A) 121 Go Dancing‐ 1yr (A) 120 Buy Craft Supplies by Internet‐ 1yr (A) 121 Download <5 Songs‐ 6mo (A) 120 Buy Compact Discs (CDs) 2‐4 times‐ 6mo (A) 121 Listen Hip Hop‐ 6mo (A) 120 See Fantasy Movie at Theater‐ 6mo (A) 121 Own Treadmill (A) 120 Go Bowling‐ 1yr (A) 121 Read Glamour‐ Last Issue (A) 120 Play Volleyball‐ 1yr (A) 121 Grocery Store‐ Travel <1 Mile (A) 120 Go to NFL Monday/Thursday Night Football Games‐ Regularly (A 121 Read Elle Decor‐ Last Issue (A) 120 Buy Science Fiction Book‐ 1yr (A) 121 Read Allure (A) 120 Heavy Book Buyer‐ 1yr (A) 121 Tax Preparation‐Friend or Family Member‐ 1yr (A) 120 Listen 80s Pop‐ 6mo (A) 121 Own Certificate of Deposit (CD)‐ six months or Less (A) 120 Read Tribune (8) Daily (A) 121 Definitely/Probably Buy Second House/Vacation Home‐ 1yr (A) 120 Read People‐ Last Issue (A) 121 Buy Personal Computer‐ 1yr (H) 120 Read Brides (A) 121 Has Auto Insurance‐ Direct from Company via phone (A) 120 Read Martha Stewart Living‐ Last Issue (A) 121 Own LCD TV (H) 120 Shop at DeMoulas/Market Basket‐ 1mo (A) 121 Own Giant Screen TV‐ 42in+ (H) 120 Read Weekday Newspaper‐ Entertainment/Lifestyle Section (A) 121 Use Internet Yellow Pages for Supermarkets/Grocers‐ 1yr (A) 120 Media Trusted the Most‐ Internet (A) 121 Has Target Credit Card (A) 120 Read Weekday Newspaper‐ International/National News Section 121 Buy Apple iPod Classic‐ 1yr (H) 120 Read Muscle & Fitness‐ Last Issue (A) 121 Own Zune (A) 120 Read Entertainment Weekly (A) 121 Has Bank Card Issued By Capital One (A) 120 Read Cooking Light (A) 121 Use Internet via Any Computer‐ 1mo (A) 120 Use Internet Yellow Pages for Theaters‐ 1yr (A) 121 Buy Apple iPod Touch‐ 1yr (H) 120 Use Internet for Chat‐ 1mo (A) 121 Buy Any Rockport Shoes‐ 1yr (A) 119 Internet Yellow Pages‐ Doctors‐ Dentists and other Med Services 121 Buy Men's Sweatshirt‐ 1yr (A) 119 Buy Camera Accessories‐ $100+‐ 1yr (A) 121 Order Any Items by Mail/Phone‐ 1yr (A) 119 Has Average Credit Card Expenditure‐ $226‐$450‐ 1mo (A) 121 Buy Men's Dress Shirt‐ <$100‐ 1yr (A) 119 Own Digital Point & Shoot (A) 121 Shop at The Gap‐ 3mo (A) 119 Has Any Digital Video Recorder (DVR) (H) 121 Buy Women's Slip‐ 1yr (A) 119 Has Visa Card Credit Card (A) 121 Buy Casual/Leisure Shoes‐ 1yr (A) 119 Own PC DVD Player (H) 121 Order Any Items by Mail/Phone‐ $50+‐ 1yr (A) 119 Has Interest Checking Account (A) 121 Buy from Family Restaurants/Steak Houses for Supper/Dinner‐ 1 119 Buy Men's Sweater‐ <$100‐ 1yr (A) 120 Go to Movie‐ 1+‐ 6mo (A) 119

EAST LANSING, MI MARKET STUDY SEGMENTATION – SOCIAL GROUPS

Social Group Distribution PRIZM NE: The Social Group Distribution PRIZM NE report groups all 66 segments into broader social groupsDraft that range from the top of the affluence and density scale (U1 – Urban Uptown) to the opposite extreme of relatively low affluence and low-density housing (T4 – Rustic Living). According to Nielsen’ definitions, Urban areas typically have population scores between 85 and 99. They include both downtowns of major cities and surrounding neighborhoods. Households within this classification live within the classic high-density neighborhoods found in the heart of America’s largest cities. The Suburban classification is typically for areas that are dependent upon urban areas but are not the population center but rather a continuation of the density decline as one moves out from the city center. While some suburbs may be employment centers, their lifestyles and commuting patterns will be more tied to one another or to the urban core than within themselves. Second Cities are less densely populated than urban areas and are typically more similar to the Suburban density. These locations are the population center of their surrounding community and also typically have far greater affluence than their small city cousins. The Town & Country category includes exurbs, towns, farming communities, and a wide range of other rural areas. The “town” aspect of this class covers the thousands of small towns and villages scattered amongst the rural heartland, as well as the low-density areas far beyond the outer beltways and suburban rings of America’s major metros. The Social Group distribution for the East Lansing trade areas are as follows:

Trade area Urban Suburban Second City Town & Rural HH WP HH WP HH WP HH WP Primary - - 20.8% - 66.4% 35.6% 12.8% 64.5% Secondary - - 32.8% - 59.3% 27.4% 6.6% 72.6&

In the both trade areas, Second City segments are most represented by the resident households however the workplace population is dominated by Rural segments.

EAST LANSING, MI MARKET STUDY SEGMENTATION – SOCIAL GROUPS

Sub-groups within each category further define the households from each social group with the top tier of each comprising the highest income and socio-economic status households. DraftThe following charts move from the most urban to the most rural segments from left to right. Low-tier Micro-City Blues dominates the resident households whereas mid-tier Country Comfort is most represented by the workplace population.

Suburban Second City Town/Rural

EAST LANSING, MI MARKET STUDY SEGMENTATION – SOCIAL GROUPS

Micro-City Blues was created via the predominantly downscale residents living in the affordable housing found throughout the nation's smaller cities. A diverse social group, these five segmentsDraft contain a mix of old and young, singles and widowers, whites, African-Americans and Hispanics. Most of the workers hold blue-collar jobs–hence the name–and their marketplace behaviors reflect the segments' varied lifestyles. This is one of the few social groups where consumers have a high index for video games and bingo, aerobic exercise and fishing, BET and the Country Music Network. Country Comfort are filled with predominantly white, middle-class homeowners. In their placid towns and scenic bedroom communities, these Americans tend to be married, between the ages of 25 and 54, with or without children. They enjoy comfortable upscale lifestyles, exhibiting high indices for barbecuing, bar-hopping and playing golf as well as home-based activities such as gardening, woodworking and crafts. Reflecting their rural, family environment, they prefer trucks, SUVs and minivans to cars.

The following Dominant Social Group Map graphically illustrates the information displayed in the Social Groups charts. The map allows the reader to further understand the distribution household segments within the market areas. While the reader may understand the given segments to be ubiquitously represented within the market area, by reading the social group data, the map will clarify the concentration of the dominant segments by block group. The pages following the map further define lifestyle tendencies and consumer behaviors for these social groups and the segments within them. While buying habits and lifestyle preferences may vary among the social group segments, the remaining sections of this market study will provide information as to where these household segments converge in their retail needs.

Draft ##

CBRE | Consumer Behavior Analytics

Social Groups Segmentation

SUBURBAN The Suburban classification are typically areas that are dependent upon Urban areas but are not the population center but rather a continuation of the density decline as one moves out from the city center. While some suburbs may be employment centers, their lifestyles and commuting patterns will be more tied to Draft one another or to the Urban core than within themselves. Suburbs 40-90 Density 23.4% of USA

ELITE SUBURBS The most affluent suburban social group, Elite Suburbs is a world of six-figure incomes, post-graduate degrees, single-family homes and managerial and professional occupations. The segments here are predominantly white with significant concentrations of well-off Asian Americans. Befitting their lofty salaries, S1 members are big consumers of large homes, expensive clothes, luxury cars and foreign travel. Despite representing a small portion of the U.S. population, they hold a large share of the nation's personal net worth. Segments 1, 2, 3, 6

THE AFFLUENTIALS The six segments in The Affluentials are one socioeconomic rung down from the Elite Suburbs–with a 25 percent drop in median income–but their residents still enjoy comfortable, suburban lifestyles. The median income in S2 is nearly $60,000, the median home value is about $200,000, and the mostly couples in this social group tend to have college degrees and white-collar jobs. Asian Americans make up an important minority in these predominantly white segments. As consumers, The Affluentials are big fans of health foods, computer equipment, consumer electronics and the full range of big-box retailers. Segments 8, 14, 15, 17, 18, 19

MIDDLEBURBS The five segments that comprise Middleburbs share a middle-class, suburban perspective, but there the similarity ends. Two groups are filled with very young residents, two are filled with seniors and one is middle-aged. In PRIZM NE SEGMENTATION| SOCIAL GROUP addition, S3 includes a mix of both, homeowners and renters as well as high school graduates and college alums. With good jobs and money in their jeans, the members of Middleburbs tend to have plenty of discretionary income to visit nightclubs and casual-dining restaurants, shop at midscale department stores, buy dance and easy listening CDs by the dozen and travel across the U.S. and Canada. Segments 21, 22, 30, 36, 39

INNER SUBURBS The four segments in the Inner Suburbs social group are concentrated in the inner-ring suburbs of major metros– areas where residents tend to be high school educated, unmarried and lower-middle class. There's diversity in this group, with segments that are racially mixed, divided evenly between homeowners and renters and filled with households that are either young or aging in place. However, the consumer behavior of the S4 segments are dominated by older Americans who enjoy social activities at veterans clubs and fraternal orders, TV news and talk shows, and shopping at discount department stores. Segments 44, 46, 49, 52

Social Groups Segmentation

SECOND CITY Second Cities are less densely populated than Urban areas and are typically more similar to the Suburban density. These locations are the population center of their surrounding community and also typically have far greater affluence than their small city cousins. DraftCities & Big Towns 40-85 Density 18.3% of USA

SECOND CITY SOCIETY Among second-tier cities, Second City Society stands at the top of the heap, a social group consisting of the wealthiest families who live outside the nation's metropolitan core. The three segments in this group are dominated with married couples with children, college degrees, large homes, and executive jobs. Ethnically, the residents are predominantly white with above-average rates of Asian Americans. In the marketplace, they spend big on digital and wireless technology, business and cultural media, casual-dining restaurants, upscale retailers, foreign travel and luxury cars. Segments 10, 12, 13

CITY CENTERS The five segments in the C2 social group consist of a mix of Americans–old and young, homeowners and renters, families and singles–who've settled in the nation's satellite cities. What they share is a middle-class status, some college educations and a lifestyle heavy on leisure and recreation. The members of City Centers tend to be big fans of home-centered activities: computer surfing, video renting, TV viewing and playing games and musical instruments. Outside their homes, they go to movies, museums and bowling alleys at high rates. Segments 24, 27, 34, 35, 41

MICRO-CITY BLUES

Micro-City Blues was created via the predominantly downscale residents living in the affordable housing found PRIZM NE SEGMENTATION| SOCIAL GROUP throughout the nation's smaller cities. A diverse social group, these five segments contain a mix of old and young, singles and widowers, whites, African-Americans and Hispanics. Most of the workers hold blue-collar jobs–hence the name–and their marketplace behaviors reflect the segments' varied lifestyles. This is one of the few social groups where consumers have a high index for video games and bingo, aerobic exercise and fishing, BET and the Country Music Network. Segments 47, 53, 60, 62, 63

Social Groups Segmentation

TOWN & RURAL The Town & Rural category includes exurbs, towns, farming communities, and a wide range of other rural areas. The “town” aspect of this class covers the thousands of small towns and villages scattered amongst the rural heartland, as well as the low-density areas far beyond the outer beltways and suburban rings of DraftAmerica’s major metros. Exurbs & Towns <40 Density 39.6% of USA

LANDED GENTRY Widely scattered throughout the nation, the five segments in the Landed Gentry social group consist of wealthy Americans who migrated to the smaller boomtowns beyond the nation's beltways. Many of the households contain Boomer families and couples with college degrees, professional jobs–they're twice as likely as average Americans to telecommute–and expansive homes. With their upscale incomes, they can afford to spend heavily on consumer electronics, wireless and computer technology, luxury cars, powerboats, books and magazines, children's toys and exercise equipment. Segments 5, 9, 11, 20, 25

COUNTRY COMFORT The five segments in Country Comfort are filled with predominantly white, middle-class homeowners. In their placid towns and scenic bedroom communities, these Americans tend to be married, between the ages of 25 and 54, with or without children. They enjoy comfortable upscale lifestyles, exhibiting high indices for barbecuing, bar- hopping and playing golf as well as home-based activities such as gardening, woodworking and crafts. Reflecting their rural, family environment, they prefer trucks, SUVs and minivans to cars. Segments 23, 28, 32, 33, 37

MIDDLE AMERICA The six segments in Middle America are filled with middle-class homeowners living in small towns and remote exurbs. Typically found in scenic settings throughout the nation's heartland, Middle Americans tend to be white, PRIZM NE SEGMENTATION| SOCIAL GROUP high school educated, living as couples or larger families, and ranging in age from under 25 to over 65. Like many residents of remote communities, these conservative consumers tend to prefer traditional rural pursuits: fishing, hunting, making crafts, antique collecting, watching television and meeting at civic and veterans clubs for recreation and companionship. Friday nights are for celebrating high school sports. Segments 38, 42, 43, 45, 50, 51

RUSTIC LIVING The six segments in Rustic America represent the nation's most isolated towns and rural villages. As a group, T4 residents have relatively modest incomes, low educational levels, aging homes and blue-collar occupations. Many of the residents, a mix of young singles and seniors, are unmarried, and they've watched scores of their neighbors migrate to the city. In their remote communities, these consumers spend their leisure time in such traditional small- town activities as fishing and hunting, attending social activities at the local church and veterans club, enjoying country music and car racing. Segments 48, 55, 56, 57, 58, 64

Social Groups Segmentation

URBAN Urban areas typically have population scores between 85 and 99. They include both downtowns of major cities and surrounding neighborhoods. Households within this classification live within the classic high-density neighborhoods found in the heart of America’s largest cities. Draft Mega Cities 85-99 Density 18.7% of USA

URBAN UPTOWN The five segments in Urban Uptown are home to the nation's wealthiest urban consumers. Members of this social group tend to be affluent to middle class, college educated and ethnically diverse, with above-average concentrations of Asian and Hispanic Americans. Although this group is diverse in terms of housing styles and family sizes, residents share an upscale urban perspective that's reflected in their marketplace choices. Urban Uptown consumers tend to frequent the arts, shop at exclusive retailers, drive luxury imports, travel abroad and spend heavily on computer and wireless technology. Segments 4, 7, 16, 26, 29

MIDTOWN MIX Diversity is the hallmark of Midtown Mix, a group of midscale urban segments. It's the most ethnically diverse social group, besides containing a mix of singles and couples, homeowners and renters, college alumnae and high school graduates. In U2, the households are dominated by childless consumers who pursue active social lives–frequenting bars, health clubs and restaurants at high rates–listen to progressive music, drive small imports and acquire the latest consumer electronics. Segments 31, 40, 54

URBAN CORES Urban Cores segments are characterized by relatively modest incomes, educations and rental apartments, but

affordable housing is part of the allure for the group's young singles and aging retirees. One of the least affluent PRIZM NE SEGMENTATION| SOCIAL GROUP social groups, U3 has a high concentration of Hispanics and African-Americans, and surveys indicate a fondness for both ethnic and mainstream media and products. Among the group's preferences: TV news and daytime programming, Spanish and black radio, telephony services and pagers, cheap fast food and high-end department stores. Segments 59, 61, 65, 66

EAST LANSING, MI MARKET STUDY SEGMENTATION – LIFESTAGE GROUPS

All of the 66 segments are also grouped into 11 broader Lifestage Groups which capture a combination of three variables—affluence, householder age and whether there are children livingDraft at home—to help paint a more vivid picture of each segment’s likely lifestyle. There are three broad groups; Younger Years, Family Life and Mature Years. Of these there are sub-groups that combine segments that fit. As an example, what the three Lifestage Groups that comprise “Younger Years” share is that all of those households are, for the most part, young and childless. What differentiates Lifestage Group “Midlife Success” from the group “Young Achievers” is the level of affluence each has achieved at this young age. Similarly, the four groups of segments that make up “Family Life” have children in common while segments categorized as “Mature Years” are mostly empty nesters.

Trade Area Younger Years Family Life Mature Years HH WP HH WP HH WP Primary 89.4% 94.9% 5.6% 5.1% 5.0% .05% Secondary 82.5% 99.9% 5.2% 0.1% 12.3% -

Younger Years is most dominant in both of the trade areas.

For resident households, Striving Singles is most dominant in both the PTA and STA. Family Life’s middle-tier Mainstream Families and mid-tier Conservative Classics make an appearance, but Young Achievers and Midlife Success are more predominant.

Younger Years Family Life Mature Years

EAST LANSING, MI MARKET STUDY SEGMENTATION – LIFESTAGE GROUPS Draft

Younger Years Family Life

Workplace population is also dominated by the Striving Singles Lifestage group with 93% of the PTA and 81% of the STA represented. Striving Singles make up the most downscale of the Younger Years class. Centered in exurban towns and satellite cities, these twentysomething singles typically have low incomes—often under $25,000 a year—from service jobs or part-time work they take on while going to college. Housing for this group consists of a mix of cheap apartment complexes, dormitories and mobile homes. As consumers, the residents in these segments score high for outdoor sports, movies and music, fast food and inexpensive cars. Following is a map of the trade areas by dominant Lifestage Groups followed by more detailed descriptions of each group.

Draft ##

CBRE | Consumer Behavior Analytics

Lifestage Groups Segmentation

YOUNGER YEARS

Age under 45 Singles & Couples Draft31.1% of USA

MIDLIFE SUCCESS The eight segments in Midlife Success typically are filled with childless singles and couples in their thirties and forties. The wealthiest of the Younger Years class, this group is home to many white, college-educated residents who make six-figure incomes at executive and professional jobs but also extends to more middle class segments. Most of these segments are found in suburban and exurban communities, and consumers here are big fans of the latest technology, financial products, aerobic exercise and travel. Segments 3, 8, 11, 12, 19, 25, 30, 37

YOUNG ACHIEVERS Young, hip singles are the prime residents of Young Achievers, a lifestage group of twentysomethings who’ve recently settled in metro neighborhoods. Their incomes range from working-class to well-to-do, but most residents are still renting apartments in cities or close-in suburbs. These seven segments contain a high percentage of Asian singles, and there’s a decidedly progressive sensibility in their tastes as reflected in the group’s liberal politics, alternative music and lively nightlife. Young Achievers segments are twice as likely as the general population to include college students living in group quarters. Segments 4, 16, 22, 23, 24, 31, 35

STRIVING SINGLES The seven segments in Striving Singles make up the most downscale of the Younger Years class. Centered in exurban towns and satellite cities, these twentysomething singles typically have low incomes—often under $25,000

a year—from service jobs or part-time work they take on while going to college. Housing for this group consists of PRIZM NE SEGMENTATION| LIFESTAGE GROUP a mix of cheap apartment complexes, dormitories and mobile homes. As consumers, the residents in these segments score high for outdoor sports, movies and music, fast food and inexpensive cars. Segments 42, 44, 45, 47, 48, 53, 56

Lifestage Groups Segmentation

FAMILY LIFE

Middle Age 25-54 Families with Children Draft33.5% of USA

ACCUMULATED WEALTH The presence of children is the defining characteristic of the segments in the Family Life class. The three segments in Accumulated Wealth contain the wealthiest families, mostly college-educated, white-collar Baby Boomers living in sprawling homes beyond the nation’s beltways. These large family segments are filled with upscale professionals—the group’s median income is nearly six figures—who have the disposable cash and sophisticated tastes to indulge their children with electronic toys, computer games and top-of-the-line sporting equipment. The adults in these households are also a prime audience for print media, expensive cars and frequent vacations— often to theme parks as well as European destinations. Segments 2, 5, 6

YOUNG ACCUMULATORS Compared to the Accumulated Wealth group, the five segments in Young Accumulators are slightly younger and less affluent than their upscale peers. Ethnically diverse, these households include an above-average number of Hispanic and Asian Americans. Adults typically have college educations and work a mix of white-collar managerial and professional jobs. Found mostly in suburban and exurban areas, the large families in Young Accumulators have fashioned comfortable, upscale lifestyles in their mid-sized homes. They favor outdoor sports, kid-friendly technology and adult toys like campers, powerboats and motorcycles. Their media tastes lean towards cable networks targeted to children and teenagers. Segments 13, 17, 18, 20, 29 PRIZM NE SEGMENTATION| LIFESTAGE GROUP MAINSTREAM FAMILIES Mainstream Families refers to a collection of seven segments of middle- and working-class child-filled households. While the age range of adults is broad—from 25 to 54—most families have at least one child under 18. And residents in this exurban group share similar consumption patterns, living in modestly priced homes—including mobile homes—and ranking high for owning three or more cars. As consumers, Mainstream Families maintain lifestyles befitting large families in the nation’s small towns: lots of sports, electronic toys, groceries in bulk and televised media. Segments 32, 33, 34, 36, 50, 51, 52, 54

SUSTAINING FAMILIES Sustaining Families is the least affluent of Family Life groups, an assortment of segments that range from working- class to decidedly downscale. Ethnically mixed, with a high percentage of African American, Asian and Hispanic families, these segments also display geographic diversity—from inner cities to some of the most isolated communities in the nation. Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes. And the lifestyles are similarly modest: Households here are into playing games and sports, shopping at discount chains and convenience stores, and tuning into nearly everything that airs on TV and radio. Segments 63, 64, 65, 66

Lifestage Groups Segmentation

MATURE YEARS

Age over 45 Singles & Couples Draft38.0% of USA

AFFLUENT EMPTY NESTS While those on the “MTV side” of fifty may debate their inclusion in this group, Americans in the Mature Years tend to be over 45 years old and living in houses that have empty-nested. The four wealthiest segments in this group are classified Affluent Empty Nests, and they feature upscale couples who are college educated, hold executive and professional positions and are over 45. While their neighborhoods are found across a variety of landscapes—from urban to small-town areas—they all share a propensity for living in large, older homes. With their children out of the house, these consumers have plenty of disposable cash to finance active lifestyles rich in travel, cultural events, exercise equipment and business media. These folks are also community activists who write politicians, volunteer for environmental groups and vote heavily in elections. Segments 1, 7, 9, 10

CONSERVATIVE CLASSICS College educated, over 55 years old and upper-middle-class, the six segments in Conservative Classics offer a portrait of quiet comfort. These childless singles and couples live in older suburban homes with two cars in the driveway and a wooden deck out back. For leisure at home, they enjoy gardening, reading books, watching public television and entertaining neighbors over barbecues. When they go out, it’s often to a local museum, the theater or a casual-dining restaurant like the Olive Garden or Lone Star Steakhouse. Segments 14, 15, 21, 26, 27, 28

CAUTIOUS COUPLES PRIZM NE SEGMENTATION| LIFESTAGE GROUP Another large group of Mature Years segments is Cautious Couples, featuring an over-55-year-old mix of singles, couples and widows. Widely scattered throughout the nation, the residents in these seven segments typically are working-class and white, with some college education and a high rate of homeownership. Given their blue-collar roots, Cautious Couples today pursue sedate lifestyles. They have high rates for reading, travel, eating out at family restaurants and pursuing home-based hobbies like coin collecting and gardening. Segments 38, 39, 40, 41, 43, 46, 49

SUSTAINING SENIORS Sustaining Seniors consists of nine segments filled with older, economically challenged Americans. Racially mixed and dispersed throughout the country, they all score high for having residents who are over 65 years old and household incomes under $25,000. Many are single or widowed, have modest educational achievement and live in older apartments or small homes. On their fixed incomes, they lead low-key, home-centered lifestyles. They’re big on watching TV, gardening, sewing and woodworking. Their social life often revolves around activities at veterans clubs and fraternal organizations. Segments 55, 57, 58, 59, 60, 61, 62

EAST LANSING, MI MARKET STUDY RETAILER RANKING

Market area Retailer Preferences Our Retailer Ranking section looks at the market areas and analyzes, for all of the segments thatDraft are represented, tendencies specifically for retailers, grocers and Restaurants. This form of analysis will ensure that all of the households are represented by including any of the 66 segments that have a count in this geography. The following reports are a ranking by Index of retailers, grocers and restaurants that the segments in the defined market areas have a propensity to frequent. Any Index over 100 is indication that these consumers have a higher propensity than the average US household for shopping at or buying from the specified profile. The higher the Index the greater the potential of customers for stores of that type in this market area. Two reports are provided and compare results for each trade area. One report is listed by Index, as partially shown below, while the second report lists by Index within category of retail type. Below is a snapshot of the highest ranking profiles sorted by the Household PTA dominant segment’s Index. Note where Index values are above 100 for both columns of data as those retailers show a strong propensity for the greatest number of households.

LifeStyler Attribute Title Household Workplace Household Workplace MRI 2012 PTA Index PTA Index STA Index STA Index

Buy from Rally's‐ 1mo (A) 254 128 208 125 Buy from Rally's‐ 6mo (A) 206 125 175 123 Shop at RAC Rent‐A‐Center‐ 1yr (A) 195 138 169 137 Shop at Stop‐N‐Go‐ 6mo (A) 162 117 142 116 Buy from Joe's Crab Shack‐ 6mo (A) 153 110 132 111 Buy from Pizza Inn‐ 6mo (A) 142 120 137 119 Buy from Whataburger‐ 6mo (A) 140 117 126 115 Buy from Whataburger‐ 1mo (A) 138 116 126 114 Shop at Piggly Wiggly‐ 1mo (A) 131 124 112 121 Shop at Save‐A‐Lot‐ 1mo (A) 127 110 115 109 Buy from Krystal's Hamburgers‐ 6mo (A) 126 131 123 128 Buy from Captain D's‐ 1mo (A) 124 108 108 106 Buy from Church's Fried Chicken‐ 6mo (A) 124 106 122 105 Order from Avon Catalog‐ 1yr (A) 123 107 112 105 Buy from Krystal's Hamburgers‐ 1mo (A) 122 130 121 129 Buy from Church's Fried Chicken‐ 1mo (A) 121 104 124 102 Buy from Fuddruckers‐ 1mo (A) 120 99 108 98

Following are each of the Retail Ranking Reports for review.

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title PTA Index PTA Index PTA Index PTA Index

Buy from Rally's‐ 1mo (A) 254 128 Buy from Arby's‐ 6mo (A) 97 107 Buy from Rally's‐ 6mo (A) 206 125 Buy from Taco Bell‐ 6mo (A) 97 104 Shop at RAC Rent‐A‐Center‐ 1yr (A) 195 138 Buy from Waffle House‐ 6mo (A) 97 110 Shop at Stop‐N‐Go‐ 6mo (A) 162 117 Shop at Stop 'N Shop‐ 1mo (A) 97 90 Buy from Joe's Crab Shack‐ 6mo (A) 153 110 Shop at Winn Dixie‐ 1mo (A) 97 111 Buy from Pizza Inn‐ 6mo (A) Draft142 120 Buy from Baskin‐Robbins‐ 6mo (A) 96 82 Buy from Whataburger‐ 6mo (A) 140 117 Buy from Big Boy‐ 1mo (A) 96 99 Buy from Whataburger‐ 1mo (A) 138 116 Buy from Papa John's‐ 6mo (A) 96 101 Shop at Piggly Wiggly‐ 1mo (A) 131 124 Buy from Shoney's‐ 1mo (A) 96 112 Shop at Saveo‐A‐Lot‐ 1m (A) 127 110 Buy from Taco Bell‐ 1mo (A) 96 104 Buy from Krystal's Hamburgers‐ 6mo (A) 126 131 Shop at Food Lion‐ 1mo (A) 96 118 Buy from Captain D's‐ 1mo (A) 124 108 Shop at Shop 'n Save‐ 1mo (A) 96 104 Buy from Church's Fried Chicken‐ 6mo (A) 124 106 Shop at Smith's‐ 1mo (A) 96 105 Order from Avon Catalog‐ 1yr (A) 123 107 Buy from Denny's‐ 1mo (A) 95 97 Buy from Krystal's Hamburgers‐ 1mo (A) 122 130 Buy from Benihana‐ 6mo (A) 94 73 Buy from Church's Fried Chicken‐ 1mo (A) 121 104 Buy from Buffalo Wild Wings‐ 1mo (A) 94 108 Buy from Fuddruckers‐ 1mo (A) 120 99 Buy from Burger King‐ 1mo (A) 94 103 Buy from Fuddruckers‐ 6mo (A) 117 93 Buy from Wienerschnitzel‐ 1mo (A) 94 81 Shop at CITGO Quik Mart‐ 6mo (A) 117 113 Buy from Golden Corral‐ 6mo (A) 93 106 Buy from On The Border‐ 1mo (A) 115 100 Buy from Joe's Crab Shack‐ 1mo (A) 93 107 Shop at Kroger‐ 1mo (A) 115 113 Buy from Burger King‐ 6mo (A) 92 101 Buy from Captain D's‐ 6mo (A) 114 110 Buy from Cold Stone Creamery‐ 6mo (A) 92 90 Buy from Logan's Roadhouse‐ 1mo (A) 114 112 Buy from Pizza Hut‐ 1mo (A) 92 108 Buy from Village Inn Restaurant‐ 1mo (A) 114 115 Buy from Pizza Hut‐ 6mo (A) 92 106 Buy from CiCi's Pizza‐ 1mo (A) 113 113 Buy from Schlotzsky's Deli‐ 6mo (A) 92 104 Shop at 7‐Eleven‐ 1mo (A) 113 93 Buy from Steak N Shake‐ 6mo (A) 92 108 Buy from KFC‐ 1mo (A) 110 104 Shop at Bath & Beyond Works‐ 3mo (A) 92 98 Shop at Circle K‐ 6mo (A) 110 110 Buy from A&W‐ 1mo (A) 90 107 Shop at Meijer‐ 1mo (A) 110 104 Buy from HomeTown Buffet‐ 1mo (A) 90 79 Order from drugstore.com‐ 1yr (A) 109 100 Buy from Long John Silver's‐ 1mo (A) 90 100 Buy from Jack‐in‐the‐Box‐ 1mo (A) 108 97 Buy from McDonald's‐ 1mo (A) 90 99 Buy from Shoney's‐ 6mo (A) 108 113 Buy from Sizzler Family Steakhouse‐ 6mo (A) 90 78 Buy from Papa John's‐ 1mo (A) 106 103 Buy from Sonic Drive‐ino‐ 6m (A) 90 110 Shop at SuperAmerica‐ 6mo (A) 106 113 Shop at BP/Amoco Food Mart‐ 6mo (A) 90 109 Buy from Domino's Pizza‐ 6mo (A) 105 107 Shop at Wal‐Mart‐ 3mo (A) 90 104 Buy from Hooters‐ 6mo (A) 105 103 Buy from Bennigan's‐ 6mo (A) 89 117 Buy from Little Caesar's‐ 6mo (A) 105 103 Buy from Del Taco‐ 6mo (A) 89 77 Buy from Ryan's‐ 1mo (A) 105 111 Buy from O'Charley's‐ 1mo (A) 89 124 Buy from Jack‐in‐the‐Box‐ 6mo (A) 104 96 Buy from T.G.I. Friday's‐ 6mo (A) 89 94 Buy from Little Caesar's‐ 1mo (A) 104 106 Buy from Taco Time‐ 6mo (A) 89 102 Buy from Denny's‐ 6mo (A) 103 97 Buy from Krispy Kreme Doughnuts‐ 6mo (A) 88 98 Shop at 7‐Eleven‐ 6mo (A) 102 93 Buy from Ponderosa‐ 1mo (A) 88 90 Shop at Arco AM/PM‐ 6mo (A) 102 94 Buy from Whiteo Castle‐ 1m (A) 88 91 Buy from KFC‐ 6mo (A) 101 101 Shop at Wal‐Mart Pharmacy‐ 6mo (A) 88 108 Buy from Popeyes‐ 1mo (A) 100 92 Buy from Ben & Jerrys‐ 6mo (A) 87 84 Shop at BI‐LO‐ 1mo (A) 100 118 Buy from Checkers‐ 6mo (A) 87 92 Buy from Popeyes‐ 6mo (A) 99 93 Buy from Long John Silver's‐ 6mo (A) 87 102 Buy from Zaxbys‐ 6mo (A) 99 119 Buy from McDonald'so‐ 6m (A) 87 98 Shop at Wal‐Mart Supercenter‐ 1mo (A) 99 110 Buy from Wienerschnitzel‐ 6mo (A) 87 79 Buy from Arby's‐ 1mo (A) 98 107 Buy from Sbarro‐ 6mo (A) 86 93 Buy from Domino's Pizza‐ 1mo (A) 98 108 Buy from Sizzler Family Steakhouse‐ 1mo (A) 86 78

* Index >100 = greater propensity for behavior Retailer Ranking by Index East Lansing Project Household vs Workplace Prizm - Primary Trade Area Retailers, Restaurants and Grocery (MRI 2012) Sorted by HH Index

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title PTA Index PTA Index PTA Index PTA Index

Shop at FedEx Office‐ 1yr (A) 86 90 Order from ebay.com‐ 1yr (A) 74 97 Shop at Target Pharmacy‐ 6mo (A) 86 95 Shop at Office Depot‐ 1yr (A) 74 94 Buy from A&W‐ 6mo (A) 85 103 Shop at Sam's Club‐ 6mo (A) 74 102 Buy from Sonic Drive‐in‐ 1mo (A) 85 109 Buy from International House of Pancakes (IHOP)‐ 1mo 73 90 Buy from T.G.I. Friday's‐ 1mo (A) 85 94 Buy fromo TCBY‐ 6m (A) 73 87 Buy from Wendy's‐ 1mo (A)Draft 85 102 Shop at The Gap‐ 3mo (A) 73 81 Buy from Wendy's‐ 6mo (A) 85 102 Buy from Dunkin Donuts‐ 6mo (A) 72 87 Buy from White Castle‐ 6mo (A) 85 90 Buy from Olive Garden‐ 6mo (A) 72 100 Shop at Radio Shack‐ 1yr (A) 85 97 Order from orbitz.com‐ 1yr (A) 72 94 Shop at Shaw's‐ 1mo (A) 85 123 Shop at Safeway‐ 1mo (A) 72 92 Shop at Tom Thumb‐ 1mo (A) 85 82 Buy from Checkers‐ 1mo (A) 71 90 Shop at Walgreens‐ 6mo (A) 85 98 Shop at Lane Bryant‐ 3mo (A) 71 93 Buy from Del Taco‐ 1mo (A) 84 77 Shop at RiteAid‐ 6mo (A) 71 89 Buy from Subway‐ 6mo (A) 84 100 Buy from Dunkin Donuts‐ 1mo (A) 70 87 Buy from Bob's Big Boy‐ 6mo (A) 83 98 Shop at Target‐ 3mo (A) 70 94 Buy from Hooters‐ 1mo (A) 83 96 Buy from Boston Market‐ 1mo (A) 69 78 Buy from Uno Chicago Grill‐ 1mo (A) 83 99 Buy from Krispy Kreme Doughnuts‐ 1mo (A) 69 95 Shop at Fred Meyer‐ 1mo (A) 83 105 Buy from Old Country Buffet‐ 1mo (A) 69 85 Shop at Kmart‐ 3mo (A) 83 98 Buy from Pizza Inn‐ 1mo (A) 69 106 Buy from Papa Murphy's‐ 6mo (A) 82 105 Order from expedia.com‐ 1yr (A) 69 85 Shop at Food 4 Less‐ 1mo (A) 82 62 Buy from Bojangle's‐ 6mo (A) 68 111 Shop at Best Buy‐ 1yr (A) 81 96 Buy from Friendly's‐ 6mo (A) 68 98 Buy from Carl's Jr.‐ 6mo (A) 80 82 Buy from Friendly's‐ 1mo (A) 67 103 Buy from Dairy Queen‐ 1mo (A) 80 104 Buy from Schlotzsky's Deli‐ 1mo (A) 67 99 Buy from Quiznos‐ 6mo (A) 80 100 Order from Victorias Secret Catalog‐ 1yr (A) 67 88 Shop at Albertson's‐ 1mo (A) 80 90 Shop at Home Depot‐ 1yr (A) 67 92 Shop at TJ Maxx‐ 3mo (A) 80 97 Shop at Lowe's‐ 1yr (A) 67 100 Buy from Applebee's‐ 6mo (A) 79 102 Shop at Macy's‐ 3mo (A) 67 84 Buy from Dairy Queen‐ 6mo (A) 79 102 Shop at Sam's Wholesale Club‐ 1mo (A) 67 100 Buy from Godfather's Pizza‐ 6mo (A) 79 107 Shop at Sears Hardware‐ 1yr (A) 67 98 Buy from Golden Corral‐ 1mo (A) 79 107 Shop at Wegmans‐ 1mo (A) 67 102 Buy from International House of Pancakes (IHOP)‐ 6mo 79 90 Buy from Chili's Grill & Bar‐ 6mo (A) 66 95 Buy from Ponderosa‐ 6mo (A) 79 95 Buy from Hardee's‐ 6mo (A) 66 107 Buy from Taco Johns‐ 6mo (A) 79 109 Buy from Ruby Tuesday‐ 6mo (A) 66 99 Shop at A&P‐ 1mo (A) 79 87 Buy from Starbucks‐ 6mo (A) 66 85 Shop at BrandsMart USA‐ 1yr (A) 79 112 Order from buy.com‐ 1yr (A) 66 95 Buy from Chick‐Fil‐A‐ 6mo (A) 78 105 Shop at Ace Hardware‐ 1yr (A) 66 97 Buy from Red Lobster‐ 6mo (A) 78 100 Shop at Publix‐ 1mo (A) 66 103 Buy from Subway‐ 1mo (A) 78 99 Buy from Chili's Grill & Bar‐ 1mo (A) 65 97 Buy from Waffle House‐ 1mo (A) 78 110 Buy from Olive Garden‐ 1mo (A) 65 100 Buy from Applebee's‐ 1mo (A) 77 103 Buy from Outback Steakhouse‐ 6mo (A) 65 95 Buy from Chuck E Cheese‐ 1mo (A) 77 86 Order from amazon.com‐ 1yr (A) 65 91 Buy from Red Lobster‐ 1mo (A) 77 98 Shop at Acme‐ 1mo (A) 65 97 Shop at CVS Pharmacy/Long Drugs‐ 6mo (A) 77 89 Shop at Stater Brothers‐ 1mo (A) 65 69 Shop at Express‐ 3mo (A) 77 84 Buy from Chicko‐Fil‐A‐ 1m (A) 64 100 Shop at Marshall's‐ 3mo (A) 77 95 Buy from Chipotle Mexican Grill‐ 1mo (A) 64 84 Shop at Old Navy‐ 3mo (A) 77 92 Buy from Chuck E Cheese‐ 6mo (A) 64 78 Shop at Victoria's Secret‐ 3mo (A) 77 93 Order from priceline.com‐ 1yr (A) 64 92 Shop at Kohl's‐ 3mo (A) 76 99 Shop at JCPenney‐ 3mo (A) 64 97 Buy from Carl's Jr.‐ 1mo (A) 75 80 Shop at Office Max‐ 1yr (A) 64 95 Buy from Boston Market‐ 6mo (A) 74 77 Order from JCPenney Catalog‐ 1yr (A) 63 98

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title PTA Index PTA Index PTA Index PTA Index

Shop at Costco‐ 6mo (A) 63 80 Shop at Costco Wholesale Club‐ 1mo (A) 52 77 Shop at Harris Teeter‐ 1mo (A) 63 107 Shop at Ralphs‐ 1mo (A) 52 53 Shop at IGA‐ 1mo (A) 63 105 Buy from Cracker Barrel‐ 1mo (A) 51 98 Buy from Chipotle Mexican Grill‐ 6mo (A) 62 82 Buy from Cheesecake Factory‐ 6mo (A) 50 82 Buy from Quiznos‐ 1mo (A) 62 99 Buy from Bob Evan's Farm‐ 1mo (A) 49 103 Buy from LongHorn Steakhouse‐ 1mo (A)Draft61 117 Buy from Carino's Italian Grill‐ 1mo (A) 49 102 Buy from Einstein Brother's Bagel Shop‐ 1mo (A) 60 83 Order from barnesandnoble.com‐ 1yr (A) 49 88 Buy from El Pollo Loco‐ 6mo (A) 60 56 Shop at Kaiser Pharmacy‐ 6mo (A) 49 55 Buy from Round Table Pizza‐ 6mo (A) 60 65 Shop at Military Commissary‐ 1mo (A) 49 86 Buy From Starbucks‐ 1mo (A) 60 82 Shop at DeMoulas/Market Basket‐ 1mo (A) 48 125 Buy from Texas Roadhouse‐ 1mo (A) 60 109 Shop at Genuardi's Supermarket‐ 1mo (A) 48 73 Shop at Giant‐ 1mo (A) 60 98 Shop at Sherwin Williams‐ 1yr (A) 48 98 Buy from Baja Fresh Mexican Grill‐ 1mo (A) 59 77 Buy from Cheesecake Factory‐ 1mo (A) 47 82 Buy from Cracker Barrel‐ 6mo (A) 59 100 Buy from Perkins‐ 1mo (A) 47 101 Buy from Outback Steakhouse‐ 1mo (A) 59 92 Shop at Giant Pharmacy‐ 6mo (A) 47 61 Order from Home Shopping Network Catalog‐ 1yr (A) 59 89 Shop at Pottery Barn‐ 3mo (A) 47 85 Order from Macys Catalog‐ 1yr (A) 59 68 Buy from Bertucci's‐ 1mo (A) 46 88 Shop at Banana Republic‐ 3mo (A) 59 70 Buy from Blimpie Subs & Salads‐ 1mo (A) 46 86 Shop at Giant Eagle‐ 1mo (A) 59 96 Order from zappos.com‐ 1yr (A) 46 74 Shop at The Limited‐ 3mo (A) 59 88 Shop at Tractor Supply Company‐ 1yr (A) 46 113 Shop at True Value‐ 1yr (A) 59 103 Buy from Romano's Macaroni Grill‐ 1mo (A) 45 73 Buy from California Pizza Kitchen‐ 6mo (A) 58 70 Buy from Romano's Macaroni Grill‐ 6mo (A) 45 80 Shop at Super Target‐ 1mo (A) 58 80 Buy from Ruth's Chris Steak House‐ 1mo (A) 45 75 Shop at Wawa‐ 6mo (A) 58 88 Shop at P.C. Richard & Son‐ 1yr (A) 45 42 Buy from Bertucci's‐ 6mo (A) 57 85 Shop at ShopRite‐ 1mo (A) 45 64 Buy from Bob Evan's Farm‐ 6mo (A) 57 107 Buy from Dave & Buster's‐ 1mo (A) 44 69 Buy from Lone Star Steakhouse‐ 1mo (A) 57 103 Buy from Houlihan's‐ 1mo (A) 44 84 Buy from Lone Star Steakhouse‐ 6mo (A) 57 102 Buy from Houlihan'so‐ 6m (A) 44 80 Order from hotels.com‐ 1yr (A) 57 89 Shop at Menards‐ 1yr (A) 44 63 Shop at Vons‐ 1mo (A) 57 68 Shop at Talbots‐ 3mo (A) 44 87 Buy from Hardee's‐ 1mo (A) 56 106 Shop at Wawa‐ 1mo (A) 44 76 Buy From Ruth's Chris Steak House‐ 6mo (A) 56 83 Buy from California Pizza Kitchen‐ 1mo (A) 43 63 Order from Walmart.com‐ 1yr (A) 56 100 Shop at Ann Taylor‐ 3mo (A) 43 75 Shop at Sears‐ 3mo (A) 56 93 Shop at Crate & Barrel‐ 3mo (A) 43 73 Buy from Einstein Brother's Bagel Shop‐ 6mo (A) 55 78 Shop at Neiman Marcus‐ 3mo (A) 43 62 Order from L.L.Bean Catalog‐ 1yr (A) 55 110 Shop at Saks Fifth Avenue‐ 3mo (A) 43 64 Shop at ShopRite Drugs‐ 6mo (A) 55 72 Shop at The Disney Store‐ 3mo (A) 43 75 Shop at Staples‐ 1yr (A) 55 87 Buy from Chevy's‐ 6mo (A) 42 74 Buy from Baja Fresh Mexican Grill‐ 6mo (A) 54 75 Shop at BJ's Wholesale Club‐ 1mo (A) 42 89 Buy from El Torito‐ 1mo (A) 54 56 Shop at BJ's Wholesale Club‐ 6mo (A) 42 88 Order from QVC Catalog‐ 1yr (A) 54 92 Shop at Eddie Bauer‐ 3mo (A) 42 82 Shop at Nordstrom‐ 3mo (A) 54 70 Buy from Marie Callender's‐ 1mo (A) 41 67 Shop at Trader Joe's‐ 1mo (A) 54 75 Shop at Super Fresh‐ 1mo (A) 41 76 Buy from Carrabba's Italian Grill‐ 1mo (A) 53 102 Shop at Fry's Electronics‐ 1yr (A) 40 57 Buy from Panera Bread‐ 6mo (A) 53 92 Buy from Au Bon Pain‐ 6mo (A) 38 66 Order from sears.com‐ 1yr (A) 53 91 Shop at Lord & Taylor‐ 3mo (A) 38 64 Buy from Blimpie Subs & Salads‐ 6mo (A) 52 83 Buy from Chevy's‐ 1mo (A) 37 72 Buy from Red Robin‐ 1mo (A) 52 88 Order from Lands End Catalog‐ 1yr (A) 37 84 Buy from Ruby Tuesday‐ 1mo (A) 52 96 Shop at Jewel‐ 1mo (A) 37 60 Order from gap.com‐ 1yr (A) 52 75 Shop at Waldbaum's‐ 1mo (A) 37 42 Order from oldnavy.com‐ 1yr (A) 52 81 Shop at Osco Drug/Sav‐On Drug‐ 6mo (A) 36 57 Order from target.com‐ 1yr (A) 52 85 Buy from Au Bon Pain‐ 1mo (A) 35 69

* Index >100 = greater propensity for behavior Retailer Ranking by Index East Lansing Project Household vs Workplace Prizm - Secondary Trade Area Retailers, Restaurants and Grocery (MRI 2012) Sorted by HH Index

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title STA Index STA Index STA Index STA Index

Buy from Rally's‐ 1mo (A) 208 125 Buy from O'Charley's‐ 1mo (A) 100 122 Buy from Rally's‐ 6mo (A) 175 123 Buy from Domino's Pizza‐ 1mo (A) 100 107 Shop at RAC Rent‐A‐Center‐ 1yr (A) 169 137 Shop at Fred Meyer‐ 1mo (A) 100 105 Shop at Stop‐N‐Go‐ 6mo (A) 142 116 Buy from Del Taco‐ 6mo (A) 100 79 Buy from Pizza Inno‐ 6m (A) 137 119 Shop at SuperAmerica‐ 6mo (A) 99 113 Buy from Joe's Crab Shack‐ 6mo (A)Draft 132 111 Buy from Taco Bell‐ 6mo (A) 99 103 Buy from Whataburger‐ 6mo (A) 126 115 Buy from Wienerschnitzel‐ 6mo (A) 99 80 Buy from Whataburger‐ 1mo (A) 126 114 Shop at Wal‐Mart Supercenter‐ 1mo (A) 98 109 Buy from Church's Fried Chicken‐ 1mo (A) 124 102 Buy from Pizza Inn‐ 1mo (A) 98 107 Buy from Krystal's Hamburgers‐ 6mo (A) 123 128 Shop at Smith's‐ 1mo (A) 98 106 Buy from Church's Fried Chicken‐ 6mo (A) 122 105 Buy from Taco Bell‐ 1mo (A) 98 103 Buy from Krystal's Hamburgers‐ 1mo (A) 121 129 Buy from Papa John's‐ 6mo (A) 98 101 Buy from Village Inn Restaurant‐ 1mo (A) 118 115 Buy from KFC‐ 6mo (A) 98 100 Shop at 7‐Eleven‐ 1mo (A) 117 94 Buy from Checkers‐ 6mo (A) 98 92 Buy from CiCi's Pizza‐ 1mo (A) 115 111 Buy from Del Taco‐ 1mo (A) 98 78 Shop at Save‐A‐Lot‐ 1mo (A) 115 109 Buy from Steak N Shake‐ 6mo (A) 96 109 Buy from Jack‐in‐the‐Box‐ 1mo (A) 114 97 Buy from Schlotzsky's Deli‐ 6mo (A) 96 105 Shop at Kroger‐ 1mo (A) 113 113 Shop at Shop 'n Save‐ 1mo (A) 96 104 Shop at Piggly Wiggly‐ 1mo (A) 112 121 Buy from Burger King‐ 1mo (A) 96 103 Shop at Circle K‐ 6mo (A) 112 109 Buy from Sbarro‐ 6mo (A) 96 94 Order from Avon Catalog‐ 1yr (A) 112 105 Buy from Cold Stone Creamery‐ 6mo (A) 96 91 Buy from On The Border‐ 1mo (A) 110 100 Buy from Waffle House‐ 6mo (A) 95 109 Buy from Jack‐in‐the‐Box‐ 6mo (A) 109 96 Buy from Arby's‐ 1mo (A) 95 106 Buy from Captain D's‐ 1mo (A) 108 106 Buy from Arby's‐ 6mo (A) 95 106 Buy from Fuddruckers‐ 1mo (A) 108 98 Buy from Long John Silver's‐ 1mo (A) 95 99 Shop at BrandsMart USA‐ 1yr (A) 107 112 Buy from Bennigan's‐ 6mo (A) 94 118 Shop at Winn Dixie‐ 1mo (A) 107 110 Buy from Sonic Drive‐in‐ 6mo (A) 94 109 Buy from Little Caesar's‐ 1mo (A) 107 104 Buy from Burger King‐ 6mo (A) 94 101 Buy from Little Caesar's‐ 6mo (A) 107 102 Buy from Big Boy‐ 1mo (A) 94 98 Order from drugstore.com‐ 1yr (A) 107 102 Buy from White Castle‐ 1mo (A) 94 92 Buy from Wienerschnitzel‐ 1mo (A) 107 81 Buy from Baskin‐Robbins‐ 6mo (A) 94 82 Buy from Denny's‐ 6mo (A) 106 98 Buy from Sonic Drive‐in‐ 1mo (A) 93 108 Shop at Arco AM/PM‐ 6mo (A) 106 95 Shop at Wal‐Mart‐ 3mo (A) 93 103 Shop at 7‐Eleven‐ 6mo (A) 106 94 Shop at Walgreens‐ 6mo (A) 93 98 Buy from Fuddruckers‐ 6mo (A) 106 92 Buy from T.G.I. Friday's‐ 6mo (A) 93 95 Buy from HomeTown Buffet‐ 1mo (A) 106 80 Shop at Albertson's‐ 1mo (A) 93 91 Buy from KFC‐ 1mo (A) 105 103 Buy from Carl's Jr.‐ 6mo (A) 93 82 Buy from Popeyes‐ 1mo (A) 105 93 Buy from Zaxbys‐ 6mo (A) 92 116 Shop at Tom Thumb‐ 1mo (A) 105 84 Buy from T.G.I. Friday's‐ 1mo (A) 92 95 Shop at CITGO Quik Mart‐ 6mo (A) 104 110 Shop at FedEx Office‐ 1yr (A) 92 91 Buy from Joe's Crab Shack‐ 1mo (A) 104 108 Buy from Shoney's‐ 6mo (A) 91 111 Buy from Domino's Pizza‐ 6mo (A) 104 106 Buy from Papa Murphy's‐ 6mo (A) 91 106 Shop at Meijer‐ 1mo (A) 104 104 Buy from Pizza Hut‐ 1mo (A) 91 106 Buy from Hooters‐ 6mo (A) 104 103 Shop at Wal‐Mart Pharmacy‐ 6mo (A) 91 106 Buy from Papa John's‐ 1mo (A) 104 102 Buy from Golden Corral‐ 6mo (A) 91 105 Buy from Denny's‐ 1mo (A) 103 97 Buy from Pizza Hut‐ 6mo (A) 91 105 Shop at Stop 'N Shop‐ 1mo (A) 103 92 Buy from Long John Silver's‐ 6mo (A) 91 100 Buy from Buffalo Wild Wings‐ 1mo (A) 102 108 Buy from McDonald's‐ 1mo (A) 91 98 Buy from Captain D's‐ 6mo (A) 102 108 Shop at Bath & Beyond Works‐ 3mo (A) 91 98 Buy from Logan's Roadhouse‐ 1mo (A) 101 110 Shop at Target Pharmacy‐ 6mo (A) 91 96 Buy from Popeyes‐ 6mo (A) 101 93 Buy from Benihana‐ 6mo (A) 91 76

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title STA Index STA Index STA Index STA Index

Buy from Wendy's‐ 1mo (A) 90 102 Shop at Victoria's Secret‐ 3mo (A) 83 94 Buy from Wendy's‐ 6mo (A) 90 102 Shop at The Limited‐ 3mo (A) 83 91 Buy from Quiznos‐ 6mo (A) 90 101 Buy from International House of Pancakes (IHOP)‐ 1mo 83 90 Buy from McDonald's‐ 6mo (A) 90 98 Buy from Old Country Buffet‐ 1mo (A) 83 86 Shop at Best Buy‐ 1yr (A) 90 97 Buy from Boston Marketo‐ 1m (A) 83 80 Buy from Krispy Kreme Doughnuts‐ 6moDraft (A) 90 96 Shop at Sam's Club‐ 6mo (A) 82 101 Shop at Express‐ 3mo (A) 90 87 Shop at Old Navy‐ 3mo (A) 82 91 Buy from Carl's Jr.‐ 1mo (A) 90 81 Buy from Checkers‐ 1mo (A) 82 89 Shop at Stater Brothers‐ 1mo (A) 90 71 Buy from LongHorn Steakhouse‐ 1mo (A) 81 117 Shop at Food 4 Less‐ 1mo (A) 90 63 Buy from Dairy Queen‐ 1mo (A) 81 102 Buy from Taco Time‐ 6mo (A) 89 102 Buy from Olive Garden‐ 6mo (A) 81 100 Buy from Subway‐ 6mo (A) 89 100 Shop at Giant‐ 1mo (A) 81 100 Buy from Uno Chicago Grill‐ 1mo (A) 89 100 Buy from Chili's Grill & Bar‐ 1mo (A) 81 97 Buy from White Castle‐ 6mo (A) 89 91 Buy from Dunkin Donuts‐ 6mo (A) 81 88 Buy from Sizzler Family Steakhouse‐ 6mo (A) 89 78 Shop at Super Target‐ 1mo (A) 81 82 Shop at Food Lion‐ 1mo (A) 88 115 Buy from Baja Fresh Mexican Grill‐ 1mo (A) 81 81 Buy from Ryan's‐ 1mo (A) 88 107 Buy from Shoney's‐ 1mo (A) 80 109 Shop at BP/Amoco Food Mart‐ 6mo (A) 88 107 Buy from Friendly's‐ 1mo (A) 80 102 Buy from A&W‐ 1mo (A) 88 106 Buy from Dairy Queen‐ 6mo (A) 80 101 Shop ato Kmart‐ 3m (A) 88 98 Buy from Schlotzsky's Deli‐ 1mo (A) 80 101 Shop at Shaw's‐ 1mo (A) 87 124 Order from ebay.com‐ 1yr (A) 80 96 Buy from Chick‐Fil‐A‐ 6mo (A) 87 104 Buy from Dunkin Donuts‐ 1mo (A) 80 88 Buy from Applebee's‐ 1mo (A) 87 102 Buy from Chipotle Mexican Grill‐ 1mo (A) 80 87 Buy from Applebee's‐ 6mo (A) 87 102 Order from Victorias Secret Catalog‐ 1yr (A) 80 87 Buy from Hooters‐ 1mo (A) 87 97 Buy from Godfather's Pizza‐ 6mo (A) 79 105 Shop at Radio Shack‐ 1yr (A) 87 97 Buy from Quiznos‐ 1mo (A) 79 100 Shop at Marshall's‐ 3mo (A) 87 96 Buy from Friendly's‐ 6mo (A) 79 97 Shop at Safeway‐ 1mo (A) 87 93 Order from buy.com‐ 1yr (A) 79 96 Buy from Sizzler Family Steakhouse‐ 1mo (A) 87 78 Shop at Office Max‐ 1yr (A) 79 96 Shop at TJ Maxx‐ 3mo (A) 86 97 Buy from Chili's Grill & Bar‐ 6mo (A) 79 95 Shop at Lane Bryant‐ 3mo (A) 86 93 Shop at Home Depot‐ 1yr (A) 79 93 Buy from Boston Market‐ 6mo (A) 86 80 Buy from Blimpie Subs & Salads‐ 6mo (A) 79 85 Shop at Publix‐ 1mo (A) 85 103 Shop at Macy's‐ 3mo (A) 79 85 Buy from Subway‐ 1mo (A) 85 99 Buy from Texas Roadhouse‐ 1mo (A) 78 109 Buy from Bob's Big Boy‐ 6mo (A) 85 98 Buy from Olive Garden‐ 1mo (A) 78 100 Order from orbitz.com‐ 1yr (A) 85 97 Shop at Sam's Wholesale Club‐ 1mo (A) 78 100 Buy from International House of Pancakes (IHOP)‐ 6mo 85 91 Buy from Chuck E Cheese‐ 1mo (A) 78 84 Shop at A&P‐ 1mo (A) 85 88 Buy from Krispy Kreme Doughnuts‐ 1mo (A) 77 94 Buy from Ben & Jerrys‐ 6mo (A) 85 85 Shop at RiteAid‐ 6mo (A) 77 89 Buy from Waffle House‐ 1mo (A) 84 109 Buy from Starbucks‐ 6mo (A) 77 86 Buy from Golden Corral‐ 1mo (A) 84 105 Order from expedia.com‐ 1yr (A) 77 86 Buy from Red Lobster‐ 6mo (A) 84 99 Buy from Einstein Brother's Bagel Shop‐ 1mo (A) 77 85 Shop at Kohl's‐ 3mo (A) 84 99 Buy from Chipotle Mexican Grill‐ 6mo (A) 77 84 Buy from Red oLobster‐ 1m (A) 84 98 Shop at The Gap‐ 3mo (A) 77 81 Shop at Office Depot‐ 1yr (A) 84 94 Buy from Round Table Pizza‐ 6mo (A) 77 67 Shop at CVS Pharmacy/Long Drugs‐ 6mo (A) 84 90 Order from L.L.Bean Catalog‐ 1yr (A) 76 111 Shop at BI‐LO‐ 1mo (A) 83 114 Buy from Carrabba's Italian Grill‐ 1mo (A) 76 104 Shop at Wegmans‐ 1mo (A) 83 104 Buy from Chick‐Fil‐Ao‐ 1m (A) 76 100 Buy from A&W‐ 6mo (A) 83 101 Shop at Lowe's‐ 1yr (A) 76 100 Shop at Acme‐ 1mo (A) 83 101 Buy from Ruby Tuesday‐ 6mo (A) 76 99 Shop at Target‐ 3mo (A) 83 94 Order from priceline.com‐ 1yr (A) 76 93

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title STA Index STA Index STA Index STA Index

Order from Home Shopping Network Catalog‐ 1yr (A) 76 90 Buy from Cheesecake Factory‐ 6mo (A) 67 84 Shop at Costco‐ 6mo (A) 76 81 Shop at Wawa‐ 1mo (A) 67 78 Shop at Genuardi's Supermarket‐ 1mo (A) 76 78 Shop at ShopRite‐ 1mo (A) 67 67 Buy from Bertucci's‐ 6mo (A) 75 88 Shop at True Value‐ 1yr (A) 66 101 Shop at ShopRite Drugs‐ 6mo (A) 75 75 Order from sears.com‐ 1yr (A) 66 92 Buy from Bojangle's‐ 6mo (A) Draft74 109 Buy from Ponderosa‐ 1mo (A) 66 87 Buy from Lone Star Steakhouse‐ 6mo (A) 74 101 Buy from Houlihan's‐ 1mo (A) 66 84 Shop at Sears Hardware‐ 1yr (A) 74 98 Buy from Houlihan's‐ 6mo (A) 66 81 Shop at Ace Hardware‐ 1yr (A) 74 97 Buy from Bob Evan's Farm‐ 1mo (A) 65 102 Buy from Outback Steakhouse‐ 6mo (A) 74 95 Buy from Ponderosa‐ 6mo (A) 65 92 Order from amazon.com‐ 1yr (A) 74 92 Buy from Romano's Macaroni Grill‐ 6mo (A) 65 83 Shop at Wawa‐ 6mo (A) 74 91 Order from oldnavy.com‐ 1yr (A) 65 80 Order from hotels.com‐ 1yr (A) 74 90 Buy from Romano's Macaroni Grill‐ 1mo (A) 65 74 Buy from Einstein Brother's Bagel Shop‐ 6mo (A) 74 80 Shop at Giant Pharmacy‐ 6mo (A) 65 63 Shop at Vons‐ 1mo (A) 74 70 Buy from El Torito‐ 1mo (A) 65 56 Shop at Giant Eagle‐ 1mo (A) 73 97 Order from barnesandnoble.com‐ 1yr (A) 64 89 Shop at JCPenney‐ 3mo (A) 73 97 Shop at Talbots‐ 3mo (A) 64 88 Buy from Panera Bread‐ 6mo (A) 73 93 Shop at Pottery Barn‐ 3mo (A) 64 86 Buy from Baja Fresh Mexican Grill‐ 6mo (A) 73 78 Buy from Cheesecake Factory‐ 1mo (A) 64 83 Order from Macys Catalog‐ 1yr (A) 73 70 Buy from Blimpie Subs & Saladso‐ 1m (A) 63 88 Buy from Taco Johns‐ 6mo (A) 72 107 Order from gap.com‐ 1yr (A) 63 73 Buy from TCBY‐ 6mo (A) 72 86 Shop at Jewel‐ 1mo (A) 63 64 Buy From Starbucks‐ 1mo (A) 72 83 Shop at Fry's Electronics‐ 1yr (A) 63 59 Shop at Banana Republic‐ 3mo (A) 72 73 Order from zappos.com‐ 1yr (A) 62 76 Buy from El Pollo Loco‐ 6mo (A) 72 58 Buy from Dave & Buster's‐ 1mo (A) 62 71 Buy from Bob Evan's Farm‐ 6mo (A) 71 106 Buy from Marie Callender's‐ 1mo (A) 62 69 Buy from Lone Star Steakhouse‐ 1mo (A) 71 101 Buy from Hardee's‐ 1mo (A) 61 104 Buy from Red Robin‐ 1mo (A) 71 88 Buy from Perkins‐ 1mo (A) 61 101 Shop at Kaiser Pharmacy‐ 6mo (A) 71 57 Buy from Cracker Barrel‐ 1mo (A) 61 97 Order from JCPenney Catalog‐ 1yr (A) 70 97 Shop at Supero Fresh‐ 1m (A) 61 81 Shop at Sears‐ 3mo (A) 70 93 Buy from California Pizza Kitchen‐ 1mo (A) 61 65 Order from QVC Catalog‐ 1yr (A) 70 92 Shop at Menards‐ 1yr (A) 61 65 Shop at Costco Wholesale Club‐ 1mo (A) 70 79 Shop at Sherwin Williams‐ 1yr (A) 60 98 Shop at Trader Joe's‐ 1mo (A) 70 77 Buy from Chevy's‐ 6mo (A) 60 76 Shop at DeMoulas/Market Basket‐ 1mo (A) 69 126 Shop at Crate & Barrel‐ 3mo (A) 60 76 Buy from Hardee's‐ 6mo (A) 69 105 Shop at The Disney Store‐ 3mo (A) 60 75 Buy from Outback Steakhouse‐ 1mo (A) 69 93 Shop at Saks Fifth Avenue‐ 3mo (A) 60 67 Buy from Bertucci's‐ 1mo (A) 69 91 Shop at Osco Drug/Sav‐On Drug‐ 6mo (A) 60 59 Shop at Nordstrom‐ 3mo (A) 69 73 Shop at IGA‐ 1mo (A) 59 102 Buy from California Pizza Kitchen‐ 6mo (A) 69 72 Shop at BJ's Wholesale Club‐ 1mo (A) 59 90 Shop at Harris Teeter‐ 1mo (A) 68 106 Buy from Ruth's Chris Steak House‐ 1mo (A) 59 77 Buy from Cracker Barrel‐ 6mo (A) 68 100 Shop at King Kullen‐ 1mo (A) 59 60 Order from Walmart.com‐ 1yr (A) 68 98 Shop at Dominicks‐ 1mo (A) 59 59 Shop at Military Commissary‐ 1mo (A) 68 87 Shop at BJ's Wholesale Club‐ 6mo (A) 58 89 Buy From Ruth's Chris Steak House‐ 6mo (A) 68 85 Shop at Ann Taylor‐ 3mo (A) 58 77 Buy from Chuck E Cheese‐ 6mo (A) 68 77 Shop at Eddie Bauer‐ 3mo (A) 57 82 Shop at Ralphs‐ 1mo (A) 68 55 Shop at Lord & Taylor‐ 3mo (A) 57 67 Buy from Carino's Italian Grill‐ 1mo (A) 67 102 Order from Lands End Catalog‐ 1yr (A) 56 85 Buy from Ruby Tuesday‐ 1mo (A) 67 96 Shop at Neiman Marcus‐ 3mo (A) 56 65 Shop at Staples‐ 1yr (A) 67 88 Buy from Chevy's‐ 1mo (A) 54 74 Order from target.com‐ 1yr (A) 67 85 Shop at Foodtown‐ 1mo (A) 53 62

* Index >100 = greater propensity for behavior RETAILER RANKINGS BY CATEGORY Draft Retailer Ranking by Category East Lansing Project Household vs Workplace Prizm - Primary Trade Area Retailers, Restaurants and Grocery (MRI 2012) Sorted by Category, HH Index

HH WP HH WP LifeStyler Attribute Title PTA PTA Category LifeStyler Attribute Title PTA PTA Category Index DraftIndex Index Index Buy from Rally's‐ 1mo (A) 254 128 Fast Food Buy from Ben & Jerrys‐ 6mo (A) 87 84 Fast Food Buy from Rally's‐ 6mo (A) 206 125 Fast Food Buy from Checkers‐ 6mo (A) 87 92 Fast Food Buy from Pizza Inn‐ 6mo (A) 142 120 Fast Food Buy from Long John Silver's‐ 6mo (A) 87 102 Fast Food Buy from Whataburger‐ 6mo (A) 140 117 Fast Food Buy from McDonald's‐ 6mo (A) 87 98 Fast Food Buy from Whataburger‐ 1mo (A) 138 116 Fast Food Buy from Wienerschnitzel‐ 6mo (A) 87 79 Fast Food Buy from Krystal's Hamburgers‐ 6mo (A) 126 131 Fast Food Buy from Sbarro‐ 6mo (A) 86 93 Fast Food Buy from Captain D's‐ 1mo (A) 124 108 Fast Food Buy from A&W‐ 6mo (A) 85 103 Fast Food Buy from Church's Fried Chicken‐ 6mo (A) 124 106 Fast Food Buy from Sonic Drive‐in‐ 1mo (A) 85 109 Fast Food Buy from Krystal's Hamburgers‐ 1mo (A) 122 130 Fast Food Buy from Wendy's‐ 1mo (A) 85 102 Fast Food Buy from Church's Fried Chicken‐ 1mo (A) 121 104 Fast Food Buy from Wendy's‐ 6mo (A) 85 102 Fast Food Buy from Captain D's‐ 6mo (A) 114 110 Fast Food Buy from White Castle‐ 6mo (A) 85 90 Fast Food Buy from CiCi's Pizza‐ 1mo (A) 113 113 Fast Food Buy from Del Taco‐ 1mo (A) 84 77 Fast Food Buy from KFC‐ 1mo (A) 110 104 Fast Food Buy from Subway‐ 6mo (A) 84 100 Fast Food Buy from Jack‐in‐the‐Box‐ 1mo (A) 108 97 Fast Food Buy from Papa Murphy's‐ 6mo (A) 82 105 Fast Food Buy from Papa John's‐ 1mo (A) 106 103 Fast Food Buy from Carl's Jr.‐ 6mo (A) 80 82 Fast Food Buy from Domino's Pizza‐ 6mo (A) 105 107 Fast Food Buy from Dairy Queen‐ 1mo (A) 80 104 Fast Food Buy from Little Caesar's‐ 6mo (A) 105 103 Fast Food Buy from Quiznos‐ 6mo (A) 80 100 Fast Food Buy from Jack‐in‐the‐Box‐ 6mo (A) 104 96 Fast Food Buy from Dairy Queen‐ 6mo (A) 79 102 Fast Food Buy from Little Caesar's‐ 1mo (A) 104 106 Fast Food Buy from Godfather's Pizza‐ 6mo (A) 79 107 Fast Food Buy from KFC‐ 6mo (A) 101 101 Fast Food Buy from Taco Johns‐ 6mo (A) 79 109 Fast Food Buy from Popeyes‐ 1mo (A) 100 92 Fast Food Buy from Chick‐Fil‐A‐ 6mo (A) 78 105 Fast Food Buy from Popeyes‐ 6mo (A) 99 93 Fast Food Buy from Subway‐ 1mo (A) 78 99 Fast Food Buy from Zaxbys‐ 6mo (A) 99 119 Fast Food Buy from Chuck E Cheese‐ 1mo (A) 77 86 Fast Food Buy from Arby's‐ 1mo (A) 98 107 Fast Food Buy from Carl's Jr.‐ 1mo (A) 75 80 Fast Food Buy from Domino's Pizza‐ 1mo (A) 98 108 Fast Food Buy from TCBY‐ 6mo (A) 73 87 Fast Food Buy from Arby's‐ 6mo (A) 97 107 Fast Food Buym fro Dunkin Donuts‐ 6mo (A) 72 87 Fast Food Buy from Taco Bell‐ 6mo (A) 97 104 Fast Food Buy from Checkers‐ 1mo (A) 71 90 Fast Food Buy from Baskin‐Robbins‐ 6mo (A) 96 82 Fast Food Buy from Dunkin Donuts‐ 1mo (A) 70 87 Fast Food Buy from Papa John's‐ 6mo (A) 96 101 Fast Food Buy from Krispy Kreme Doughnuts‐ 1mo (A) 69 95 Fast Food Buy from Taco Bell‐ 1mo (A) 96 104 Fast Food Buy from Pizza Inn‐ 1mo (A) 69 106 Fast Food Buy from Burger King‐ 1mo (A) 94 103 Fast Food Buy from Bojangle's‐ 6mo (A) 68 111 Fast Food Buy from Wienerschnitzel‐ 1mo (A) 94 81 Fast Food Buy from Friendly's‐ 6mo (A) 68 98 Fast Food Buy from Burger King‐ 6mo (A) 92 101 Fast Food Buy from Friendly's‐ 1mo (A) 67 103 Fast Food Buym fro Pizza Hut‐ 1mo (A) 92 108 Fast Food Buy from Schlotzsky's Deli‐ 1mo (A) 67 99 Fast Food Buy from Pizza Hut‐ 6mo (A) 92 106 Fast Food Buy from Hardee's‐ 6mo (A) 66 107 Fast Food Buy from Schlotzsky's Deli‐ 6mo (A) 92 104 Fast Food Buy from Chick‐Fil‐A‐ 1mo (A) 64 100 Fast Food Buy from A&W‐ 1mo (A) 90 107 Fast Food Buy from Chuck E Cheese‐ 6mo (A) 64 78 Fast Food Buy from Long John Silver's‐ 1mo (A) 90 100 Fast Food Buy from Quiznos‐ 1mo (A) 62 99 Fast Food Buy from McDonald's‐ 1mo (A) 90 99 Fast Food Buy from El Pollo Loco‐ 6mo (A) 60 56 Fast Food Buy from Sonic Drive‐in‐ 6mo (A) 90 110 Fast Food Buy from Baja Fresh Mexican Grill‐ 1mo (A) 59 77 Fast Food Buym fro Del Taco‐ 6mo (A) 89 77 Fast Food Buy from Bob Evan's Farm‐ 6mo (A) 57 107 Fast Food Buy from Taco Time‐ 6mo (A) 89 102 Fast Food Buy from Hardee's‐ 1mo (A) 56 106 Fast Food Buy from Krispy Kreme Doughnuts‐ 6mo (A) 88 98 Fast Food Buy from Baja Fresh Mexican Grill‐ 6mo (A) 54 75 Fast Food Buy from White Castle‐ 1mo (A) 88 91 Fast Food Buy from Bob Evan's Farm‐ 1mo (A) 49 103 Fast Food

* Index >100 = greater propensity for behavior Retailer Ranking by Category East Lansing Project Household vs Workplace Prizm - Primary Trade Area Retailers, Restaurants and Grocery (MRI 2012) Sorted by Category, HH Index

HH WP HH WP LifeStyler Attribute Title PTA PTA Category LifeStyler Attribute Title PTA PTA Category Index DraftIndex Index Index Buy from Fuddruckers‐ 1mo (A) 120 99 Fast Casual Buy from International House of Pancakes (IHOP)‐ 6mo (A) 79 90 Family Style Buy from Fuddruckers‐ 6mo (A) 117 93 Fast Casual Buy from Ponderosa‐ 6mo (A) 79 95 Family Style Buy from Buffalo Wild Wings‐ 1mo (A) 94 108 Fast Casual Buy from Red Lobster‐ 6mo (A) 78 100 Family Style Buy from Cold Stone Creamery‐ 6mo (A) 92 90 Fast Casual Buy mfro Waffle House‐ 1mo (A) 78 110 Family Style Buy from Boston Market‐ 6mo (A) 74 77 Fast Casual Buy from Applebee's‐ 1mo (A) 77 103 Family Style Buy from Boston Market‐ 1mo (A) 69 78 Fast Casual Buy from Red Lobster‐ 1mo (A) 77 98 Family Style Buy from Starbucks‐ 6mo (A) 66 85 Fast Casual Buy from International House of Pancakes (IHOP)‐ 1mo (A) 73 90 Family Style Buy from Chipotle Mexican Grill‐ 1mo (A) 64 84 Fast Casual Buy from Olive Garden‐ 6mo (A) 72 100 Family Style Buy from Chipotle Mexican Grill‐ 6mo (A) 62 82 Fast Casual Buy from Old Country Buffet‐ 1mo (A) 69 85 Family Style Buy from Einstein Brother's Bagel Shop‐ 1mo (A) 60 83 Fast Casual Buy from Chili's Grill & Bar‐ 6mo (A) 66 95 Family Style Buy From Starbucks‐ 1mo (A) 60 82 Fast Casual Buy from Ruby Tuesday‐ 6mo (A) 66 99 Family Style Buy from Einstein Brother's Bagel Shop‐ 6mo (A) 55 78 Fast Casual Buy from Chili's Grill & Bar‐ 1mo (A) 65 97 Family Style Buy from Panera Bread‐ 6mo (A) 53 92 Fast Casual Buy from Olive Garden‐ 1mo (A) 65 100 Family Style Buy from Au Bon Pain‐ 6mo (A) 38 66 Fast Casual Buym fro Outback Steakhouse‐ 6mo (A) 65 95 Family Style Buy from Au Bon Pain‐ 1mo (A) 35 69 Fast Casual Buy from LongHorn Steakhouse‐ 1mo (A) 61 117 Family Style Buy from Joe's Crab Shack‐ 6mo (A) 153 110 Family Style Buy from Round Table Pizza‐ 6mo (A) 60 65 Family Style Buy from On The Border‐ 1mo (A) 115 100 Family Style Buy from Texas Roadhouse‐ 1mo (A) 60 109 Family Style Buy from Logan's Roadhouse‐ 1mo (A) 114 112 Family Style Buy from Cracker Barrel‐ 6mo (A) 59 100 Family Style Buy from Village Inn Restaurant‐ 1mo (A) 114 115 Family Style Buy from Outback Steakhouse‐ 1mo (A) 59 92 Family Style Buy from Shoney's‐ 6mo (A) 108 113 Family Style Buy from California Pizza Kitchen‐ 6mo (A) 58 70 Family Style Buy from Hooters‐ 6mo (A) 105 103 Family Style Buy from Bertucci's‐ 6mo (A) 57 85 Family Style Buy from Ryan's‐ 1mo (A) 105 111 Family Style Buy from Lone Star Steakhouse‐ 1mo (A) 57 103 Family Style Buy from Denny's‐ 6mo (A) 103 97 Family Style Buy from Lone Star Steakhouse‐ 6mo (A) 57 102 Family Style Buy from Waffle House‐ 6mo (A) 97 110 Family Style Buy From Ruth's Chris Steak House‐ 6mo (A) 56 83 Family Style Buy from Big Boy‐ 1mo (A) 96 99 Family Style Buy from El Torito‐ 1mo (A) 54 56 Family Style Buy from Shoney's‐ 1mo (A) 96 112 Family Style Buy from Carrabba's Italian Grill‐ 1mo (A) 53 102 Family Style Buy from Denny's‐ 1mo (A) 95 97 Family Style Buy from Red Robin‐ 1mo (A) 52 88 Family Style Buy from Benihana‐ 6mo (A) 94 73 Family Style Buy from Ruby Tuesday‐ 1mo (A) 52 96 Family Style Buy from Golden Corral‐ 6mo (A) 93 106 Family Style Buy from Cracker Barrel‐ 1mo (A) 51 98 Family Style Buy from Joe's Crab Shack‐ 1mo (A) 93 107 Family Style Buy from Cheesecake Factory‐ 6mo (A) 50 82 Family Style Buy from Steak N Shake‐ 6mo (A) 92 108 Family Style Buy from Carino's Italian Grill‐ 1mo (A) 49 102 Family Style Buy from HomeTown Buffet‐ 1mo (A) 90 79 Family Style Buy from Cheesecake Factory‐ 1mo (A) 47 82 Family Style Buy from Sizzler Family Steakhouse‐ 6mo (A) 90 78 Family Style Buy from Perkins‐ 1mo (A) 47 101 Family Style Buy from Bennigan's‐ 6mo (A) 89 117 Family Style Buy from Bertucci's‐ 1mo (A) 46 88 Family Style Buy from O'Charley's‐ 1mo (A) 89 124 Family Style Buy from Romano's Macaroni Grill‐ 1mo (A) 45 73 Family Style Buy from T.G.I. Friday's‐ 6mo (A) 89 94 Family Style Buy from Romano's Macaroni Grill‐ 6mo (A) 45 80 Family Style Buy from Ponderosa‐ 1mo (A) 88 90 Family Style Buy from Ruth's Chris Steak House‐ 1mo (A) 45 75 Family Style Buy from Sizzler Family Steakhouse‐ 1mo (A) 86 78 Family Style Buy from Dave & Buster's‐ 1mo (A) 44 69 Family Style Buy from T.G.I. Friday's‐ 1mo (A) 85 94 Family Style Buy from Houlihan's‐ 1mo (A) 44 84 Family Style Buy from Bob's Big Boy‐ 6mo (A) 83 98 Family Style Buy from Houlihan's‐ 6mo (A) 44 80 Family Style Buy from Hooters‐ 1mo (A) 83 96 Family Style Buy from California Pizza Kitchen‐ 1mo (A) 43 63 Family Style Buy from Uno Chicago Grill‐ 1mo (A) 83 99 Family Style Buy from Chevy's‐ 6mo (A) 42 74 Family Style Buy from Applebee's‐ 6mo (A) 79 102 Family Style Buy from Marie Callender's‐ 1mo (A) 41 67 Family Style Buy from Golden Corral‐ 1mo (A) 79 107 Family Style Buy from Chevy's‐ 1mo (A) 37 72 Family Style

HH WP HH WP LifeStyler Attribute Title PTA PTA Category LifeStyler Attribute Title PTA PTA Category Index DraftIndex Index Index Shop at Kohl's‐ 3mo (A) 76 99 Department Shop at Radio Shack‐ 1yr (A) 85 97 Electronics Shop at Macy's‐ 3mo (A) 67 84 Department Shop at Best Buy‐ 1yr (A) 81 96 Electronics Shop at Sears Hardware‐ 1yr (A) 67 98 Department Shop at BrandsMart USA‐ 1yr (A) 79 112 Electronics Shop at JCPenney‐ 3mo (A) 64 97 Department Shop at P.C. Richard & Son‐ 1yr (A) 45 42 Electronics Shop at Harris Teeter‐ 1mo (A) 63 107 Department Shop at Fry's Electronics‐ 1yr (A) 40 57 Electronics Shop at Nordstrom‐ 3mo (A) 54 70 Department Shop at FedEx Office‐ 1yr (A) 86 90 Office Supply Shop at Neiman Marcus‐ 3mo (A) 43 62 Department Shop at Office Depot‐ 1yr (A) 74 94 Office Supply Shop at Saks Fifth Avenue‐ 3mo (A) 43 64 Department Shop at Office Max‐ 1yr (A) 64 95 Office Supply Shop at Lord & Taylor‐ 3mo (A) 38 64 Department Shop at Staples‐ 1yr (A) 55 87 Office Supply Shop at Bloomingdale's‐ 3mo (A) 34 52 Department Shop at Home Depot‐ 1yr (A) 67 92 Home Improvement Shop at TJ Maxx‐ 3mo (A) 80 97 Disc Department Shop at Lowe's‐ 1yr (A) 67 100 Home Improvement Shop at Marshall's‐ 3mo (A) 77 95 Disc Department Shop at Ace Hardware‐ 1yr (A) 66 97 Home Improvement Shop at Wal‐tMar Supercenter‐ 1mo (A) 99 110 General Merch Shop at Acme‐ 1mo (A) 65 97 Home Improvement Shop at Wal‐Mart‐ 3mo (A) 90 104 General Merch Shop at True Value‐ 1yr (A) 59 103 Home Improvement Shop at Kmart‐ 3mo (A) 83 98 General Merch Shop at Sears‐ 3mo (A) 56 93 Home Improvement Shop at Target‐ 3mo (A) 70 94 General Merch Shop at Sherwin Williams‐ 1yr (A) 48 98 Home Improvement Shop at Super Target‐ 1mo (A) 58 80 General Merch Shop at Tractor Supply Company‐ 1yr (A) 46 113 Home Improvement Shop at Express‐ 3mo (A) 77 84 Apparel Shop at Menards‐ 1yr (A) 44 63 Home Improvement Shop at Old Navy‐ 3mo (A) 77 92 Apparel Shop at Orchard Supply Hardware‐ 1yr (A) 27 42 Home Improvement Shop at Victoria's Secret‐ 3mo (A) 77 93 Apparel Shop at Stop‐N‐Go‐ 6mo (A) 162 117 Convenience Shop at The Gap‐ 3mo (A) 73 81 Apparel Shop at CITGO Quik Mart‐ 6mo (A) 117 113 Convenience Shop at Lane Bryant‐ 3mo (A) 71 93 Apparel Shop at 7‐Eleven‐ 1mo (A) 113 93 Convenience Shop at Banana Republic‐ 3mo (A) 59 70 Apparel Shop at Circle K‐ 6mo (A) 110 110 Convenience Shop at The Limited‐ 3mo (A) 59 88 Apparel Shop at SuperAmerica‐ 6mo (A) 106 113 Convenience Shop at Talbots‐ 3mo (A) 44 87 Apparel Shop at 7‐Eleven‐ 6mo (A) 102 93 Convenience Shop at Ann Taylor‐ 3mo (A) 43 75 Apparel Shop at Arco AM/PM‐ 6mo (A) 102 94 Convenience Shop at Eddie Bauer‐ 3mo (A) 42 82 Apparel Shop at Stop 'N Shop‐ 1mo (A) 97 90 Convenience Shop at The Disney Store‐ 3mo (A) 43 75 Children's Shop at Shop 'n Save‐ 1mo (A) 96 104 Convenience Shop at RAC Rent‐A‐Center‐ 1yr (A) 195 138 Home Furnishings Shop at BP/Amoco Food Mart‐ 6mo (A) 90 109 Convenience Shop at Bath & Beyond Works‐ 3mo (A) 92 98 Home Furnishings Shop at A&P‐ 1mo (A) 79 87 Convenience Shop at Pottery Barn‐ 3mo (A) 47 85 Home Furnishings Shop at Sam's Club‐ 6mo (A) 74 102 Warehouse Shop at Crate & Barrel‐ 3mo (A) 43 73 Home Furnishings Shop at Sam's Wholesale Club‐ 1mo (A) 67 100 Warehouse Shop at Wal‐Mart Pharmacy‐ 6mo (A) 88 108 Pharmacy Shop at Costco‐ 6mo (A) 63 80 Warehouse Shop at Target Pharmacy‐ 6mo (A) 86 95 Pharmacy Shop at Costco Wholesale Club‐ 1mo (A) 52 77 Warehouse Shop at Walgreens‐ 6mo (A) 85 98 Pharmacy Shop at BJ's Wholesale Club‐ 1mo (A) 42 89 Warehouse Shop at CVS Pharmacy/Long Drugs‐ 6mo (A) 77 89 Pharmacy Shop at BJ's Wholesale Club‐ 6mo (A) 42 88 Warehouse Shop at RiteAid‐ 6mo (A) 71 89 Pharmacy Shop at ShopRite Drugs‐ 6mo (A) 55 72 Pharmacy Shop at Kaiser Pharmacy‐ 6mo (A) 49 55 Pharmacy Shop at Giant Pharmacy‐ 6mo (A) 47 61 Pharmacy

HH WP HH WP LifeStyler Attribute Title PTA PTA Category LifeStyler Attribute Title PTA PTA Category Index DraftIndex Index Index Shop at Piggly Wiggly‐ 1mo (A) 131 124 Grocery Shop at Giant Eagle‐ 1mo (A) 59 96 Grocery Shop at Save‐A‐Lot‐ 1mo (A) 127 110 Grocery Shop at Wawa‐ 6mo (A) 58 88 Grocery Shop at Kroger‐ 1mo (A) 115 113 Grocery Shop at Vons‐ 1mo (A) 57 68 Grocery Shop at Meijer‐ 1mo (A) 110 104 Grocery Shop at Trader Joe's‐ 1mo (A) 54 75 Grocery Shop at BI‐LO‐ 1mo (A) 100 118 Grocery Shop at Ralphs‐ 1mo (A) 52 53 Grocery Shop at Winn Dixie‐ 1mo (A) 97 111 Grocery Shop at Military Commissary‐ 1mo (A) 49 86 Grocery Shop at Food Lion‐ 1mo (A) 96 118 Grocery Shop at DeMoulas/Market Basket‐ 1mo (A) 48 125 Grocery Shop at Smith's‐ 1mo (A) 96 105 Grocery Shop at Genuardi's Supermarket‐ 1mo (A) 48 73 Grocery Shop at Shaw's‐ 1mo (A) 85 123 Grocery Shop at ShopRite‐ 1mo (A) 45 64 Grocery Shop at Tom Thumb‐ 1mo (A) 85 82 Grocery Shop at Wawa‐ 1mo (A) 44 76 Grocery Shop at Fred Meyer‐ 1mo (A) 83 105 Grocery Shop at Super Fresh‐ 1mo (A) 41 76 Grocery Shop at Food 4 Less‐ 1mo (A) 82 62 Grocery Shop at Jewel‐ 1mo (A) 37 60 Grocery Shop at Albertson's‐ 1mo (A) 80 90 Grocery Shop at Waldbaum's‐ 1mo (A) 37 42 Grocery Shop at Safeway‐ 1mo (A) 72 92 Grocery Shop gat Kin Kullen‐ 1mo (A) 34 57 Grocery Shop at Wegmans‐ 1mo (A) 67 102 Grocery Shop at Pathmark‐ 1mo (A) 34 43 Grocery Shop at Publix‐ 1mo (A) 66 103 Grocery Shop at Dominicks‐ 1mo (A) 33 55 Grocery Shop at Stater Brothers‐ 1mo (A) 65 69 Grocery Shop at Foodtown‐ 1mo (A) 32 59 Grocery Shop at IGA‐ 1mo (A) 63 105 Grocery Shop at C‐Town‐ 1mo (A) 13 17 Grocery Shop at Giant‐ 1mo (A) 60 98 Grocery Shop at Key Food‐ 1mo (A) 13 17 Grocery

* Index >100 = greater propensity for behavior Retailer Ranking by Category East Lansing Project Household vs Workplace Prizm - Secondary Trade Area Retailers, Restaurants and Grocery (MRI 2012) Sorted by Category, HH Index

HH WP HH WP LifeStyler Attribute Title STA STA Category LifeStyler Attribute Title STA STA Category Index DraftIndex Index Index Buy from Rally's‐ 1mo (A) 208 125 Fast Food Buy from Zaxbys‐ 6mo (A) 92 116 Fast Food Buy from Rally's‐ 6mo (A) 175 123 Fast Food Buy from Long John Silver's‐ 6mo (A) 91 100 Fast Food Buy from Pizza Inn‐ 6mo (A) 137 119 Fast Food Buy from McDonald's‐ 1mo (A) 91 98 Fast Food Buy from Whataburger‐ 1mo (A) 126 114 Fast Food Buy from Papa Murphy's‐ 6mo (A) 91 106 Fast Food Buy from Whataburger‐ 6mo (A) 126 115 Fast Food Buy from Pizza Hut‐ 1mo (A) 91 106 Fast Food Buy from Church's Fried Chicken‐ 1mo (A) 124 102 Fast Food Buy from Pizza Hut‐ 6mo (A) 91 105 Fast Food Buy from Krystal's Hamburgers‐ 6mo (A) 123 128 Fast Food Buy from Carl's Jr.‐ 1mo (A) 90 81 Fast Food Buy from Church's Fried Chicken‐ 6mo (A) 122 105 Fast Food Buy from Krispy Kreme Doughnuts‐ 6mo (A) 90 96 Fast Food Buy from Krystal's Hamburgers‐ 1mo (A) 121 129 Fast Food Buy from McDonald's‐ 6mo (A) 90 98 Fast Food Buy from CiCi's Pizza‐ 1mo (A) 115 111 Fast Food Buy from Quiznos‐ 6mo (A) 90 101 Fast Food Buy from Jack‐in‐the‐Box‐ 1mo (A) 114 97 Fast Food Buy from Wendy's‐ 1mo (A) 90 102 Fast Food Buy from Jack‐in‐the‐Box‐ 6mo (A) 109 96 Fast Food Buy from Wendy's‐ 6mo (A) 90 102 Fast Food Buy from Captain D's‐ 1mo (A) 108 106 Fast Food Buy from Subway‐ 6mo (A) 89 100 Fast Food Buy from Little Caesar's‐ 1mo (A) 107 104 Fast Food Buy from Taco Time‐ 6mo (A) 89 102 Fast Food Buy from Little Caesar's‐ 6mo (A) 107 102 Fast Food Buy from White Castle‐ 6mo (A) 89 91 Fast Food Buy from Wienerschnitzel‐ 1mo (A) 107 81 Fast Food Buy from A&W‐ 1mo (A) 88 106 Fast Food Buy from KFC‐ 1mo (A) 105 103 Fast Food Buy from Chick‐Fil‐A‐ 6mo (A) 87 104 Fast Food Buy from Popeyes‐ 1mo (A) 105 93 Fast Food Buy from Ben & Jerrys‐ 6mo (A) 85 85 Fast Food Buy from Domino's Pizza‐ 6mo (A) 104 106 Fast Food Buy from Subway‐ 1mo (A) 85 99 Fast Food Buy from Papa John's‐ 1mo (A) 104 102 Fast Food Buy from A&W‐ 6mo (A) 83 101 Fast Food Buy from Captain D's‐ 6mo (A) 102 108 Fast Food Buy from Checkers‐ 1mo (A) 82 89 Fast Food Buy from Popeyes‐ 6mo (A) 101 93 Fast Food Buy from Baja Fresh Mexican Grill‐ 1mo (A) 81 81 Fast Food Buy from Del Taco‐ 6mo (A) 100 79 Fast Food Buy from Dairy Queen‐ 1mo (A) 81 102 Fast Food Buy from Domino's Pizza‐ 1mo (A) 100 107 Fast Food Buy from Dunkin Donuts‐ 6mo (A) 81 88 Fast Food Buy from Taco Bell‐ 6mo (A) 99 103 Fast Food Buy from Dairy Queen‐ 6mo (A) 80 101 Fast Food Buy from Wienerschnitzel‐ 6mo (A) 99 80 Fast Food Buy from Dunkin Donuts‐ 1mo (A) 80 88 Fast Food Buy from Checkers‐ 6mo (A) 98 92 Fast Food Buy from Friendly's‐ 1mo (A) 80 102 Fast Food Buy from Del Taco‐ 1mo (A) 98 78 Fast Food Buy from Schlotzsky's Deli‐ 1mo (A) 80 101 Fast Food Buy from KFC‐ 6mo (A) 98 100 Fast Food Buy from Friendly's‐ 6mo (A) 79 97 Fast Food Buy from Papa John's‐ 6mo (A) 98 101 Fast Food Buy from Godfather's Pizza‐ 6mo (A) 79 105 Fast Food Buy from Pizza Inn‐ 1mo (A) 98 107 Fast Food Buy from Quiznos‐ 1mo (A) 79 100 Fast Food Buy from Taco Bell‐ 1mo (A) 98 103 Fast Food Buy from Chuck E Cheese‐ 1mo (A) 78 84 Fast Food Buy from Burger King‐ 1mo (A) 96 103 Fast Food Buy from Krispy Kreme Doughnuts‐ 1mo (A) 77 94 Fast Food Buy from Sbarro‐ 6mo (A) 96 94 Fast Food Buy from Chick‐Fil‐A‐ 1mo (A) 76 100 Fast Food Buy from Schlotzsky's Deli‐ 6mo (A) 96 105 Fast Food Buy from Bojangle's‐ 6mo (A) 74 109 Fast Food Buy from Arby's‐ 1mo (A) 95 106 Fast Food Buy from Baja Fresh Mexican Grill‐ 6mo (A) 73 78 Fast Food Buy from Arby's‐ 6mo (A) 95 106 Fast Food Buy from El Pollo Loco‐ 6mo (A) 72 58 Fast Food Buy from Long John Silver's‐ 1mo (A) 95 99 Fast Food Buy from Taco Johns‐ 6mo (A) 72 107 Fast Food Buy from Baskin‐Robbins‐ 6mo (A) 94 82 Fast Food Buy from TCBY‐ 6mo (A) 72 86 Fast Food Buy from Burger King‐ 6mo (A) 94 101 Fast Food Buy from Bob Evan's Farm‐ 6mo (A) 71 106 Fast Food Buy from Sonic Drive‐in‐ 6mo (A) 94 109 Fast Food Buy from Hardee's‐ 6mo (A) 69 105 Fast Food Buy from White Castle‐ 1mo (A) 94 92 Fast Food Buy from Chuck E Cheese‐ 6mo (A) 68 77 Fast Food Buy from Carl's Jr.‐ 6mo (A) 93 82 Fast Food Buy from Bob Evan's Farm‐ 1mo (A) 65 102 Fast Food Buy from Sonic Drive‐in‐ 1mo (A) 93 108 Fast Food Buy from Hardee's‐ 1mo (A) 61 104 Fast Food

HH WP HH WP LifeStyler Attribute Title STA STA Category LifeStyler Attribute Title STA STA Category Index DraftIndex Index Index Buy from Fuddruckers‐ 1mo (A) 108 98 Fast Casual Buy from Red Lobster‐ 1mo (A) 84 98 Family Style Buy from Fuddruckers‐ 6mo (A) 106 92 Fast Casual Buy from Red Lobster‐ 6mo (A) 84 99 Family Style Buy from Buffalo Wild Wings‐ 1mo (A) 102 108 Fast Casual Buy from Waffle House‐ 1mo (A) 84 109 Family Style Buy from Cold Stone Creamery‐ 6mo (A) 96 91 Fast Casual Buy from International House of Pancakes (IHOP)‐ 1mo (A) 83 90 Family Style Buy from Boston Market‐ 6mo (A) 86 80 Fast Casual Buy from Old Country Buffet‐ 1mo (A) 83 86 Family Style Buy from Boston Market‐ 1mo (A) 83 80 Fast Casual Buy from Chili's Grill & Bar‐ 1mo (A) 81 97 Family Style Buy from Chipotle Mexican Grill‐ 1mo (A) 80 87 Fast Casual Buy from LongHorn Steakhouse‐ 1mo (A) 81 117 Family Style Buy from Chipotle Mexican Grill‐ 6mo (A) 77 84 Fast Casual Buy from Olive Garden‐ 6mo (A) 81 100 Family Style Buy from Einstein Brother's Bagel Shop‐ 1mo (A) 77 85 Fast Casual Buy from Shoney's‐ 1mo (A) 80 109 Family Style Buy from Starbucks‐ 6mo (A) 77 86 Fast Casual Buy from Chili's Grill & Bar‐ 6mo (A) 79 95 Family Style Buy from Einstein Brother's Bagel Shop‐ 6mo (A) 74 80 Fast Casual Buy from Olive Garden‐ 1mo (A) 78 100 Family Style Buy from Panera Bread‐ 6mo (A) 73 93 Fast Casual Buy from Texas Roadhouse‐ 1mo (A) 78 109 Family Style Buy From Starbucks‐ 1mo (A) 72 83 Fast Casual Buy from Round Table Pizza‐ 6mo (A) 77 67 Family Style Buy from Au Bon Pain‐ 6mo (A) 51 69 Fast Casual Buy from Carrabba's Italian Grill‐ 1mo (A) 76 104 Family Style Buy from Au Bon Pain‐ 1mo (A) 49 72 Fast Casual Buy from Ruby Tuesday‐ 6mo (A) 76 99 Family Style Buy from Joe's Crab Shack‐ 6mo (A) 132 111 Family Style Buy from Bertucci's‐ 6mo (A) 75 88 Family Style Buy from Village Inn Restaurant‐ 1mo (A) 118 115 Family Style Buy from Lone Star Steakhouse‐ 6mo (A) 74 101 Family Style Buy from On The Border‐ 1mo (A) 110 100 Family Style Buy from Outback Steakhouse‐ 6mo (A) 74 95 Family Style Buy from Denny's‐ 6mo (A) 106 98 Family Style Buy from Lone Star Steakhouse‐ 1mo (A) 71 101 Family Style Buy from HomeTown Buffet‐ 1mo (A) 106 80 Family Style Buy from Red Robin‐ 1mo (A) 71 88 Family Style Buy from Hooters‐ 6mo (A) 104 103 Family Style Buym fro Bertucci's‐ 1mo (A) 69 91 Family Style Buy from Joe's Crab Shack‐ 1mo (A) 104 108 Family Style Buy from California Pizza Kitchen‐ 6mo (A) 69 72 Family Style Buy from Denny's‐ 1mo (A) 103 97 Family Style Buy from Outback Steakhouse‐ 1mo (A) 69 93 Family Style Buy from Logan's Roadhouse‐ 1mo (A) 101 110 Family Style Buy from Cracker Barrel‐ 6mo (A) 68 100 Family Style Buy from O'Charley's‐ 1mo (A) 100 122 Family Style Buy From Ruth's Chris Steak House‐ 6mo (A) 68 85 Family Style Buy from Steak N Shake‐ 6mo (A) 96 109 Family Style Buy from Carino's Italian Grill‐ 1mo (A) 67 102 Family Style Buy from Waffle House‐ 6mo (A) 95 109 Family Style Buy from Cheesecake Factory‐ 6mo (A) 67 84 Family Style Buy from Bennigan's‐ 6mo (A) 94 118 Family Style Buy from Ruby Tuesday‐ 1mo (A) 67 96 Family Style Buy from Big Boy‐ 1mo (A) 94 98 Family Style Buy from Houlihan's‐ 1mo (A) 66 84 Family Style Buy from T.G.I. Friday's‐ 6mo (A) 93 95 Family Style Buy from Houlihan's‐ 6mo (A) 66 81 Family Style Buy from T.G.I. Friday's‐ 1mo (A) 92 95 Family Style Buy from Ponderosa‐ 1mo (A) 66 87 Family Style Buy from Benihana‐ 6mo (A) 91 76 Family Style Buy from El Torito‐ 1mo (A) 65 56 Family Style Buy from Golden Corral‐ 6mo (A) 91 105 Family Style Buy from Ponderosa‐ 6mo (A) 65 92 Family Style Buy from Shoney's‐ 6mo (A) 91 111 Family Style Buy from Romano's Macaroni Grill‐ 1mo (A) 65 74 Family Style Buy from Sizzler Family Steakhouse‐ 6mo (A) 89 78 Family Style Buy from Romano's Macaroni Grill‐ 6mo (A) 65 83 Family Style Buy mfro Uno Chicago Grill‐ 1mo (A) 89 100 Family Style Buy from Cheesecake Factory‐ 1mo (A) 64 83 Family Style Buy from Ryan's‐ 1mo (A) 88 107 Family Style Buy from Dave & Buster's‐ 1mo (A) 62 71 Family Style Buy from Applebee's‐ 1mo (A) 87 102 Family Style Buy from Marie Callender's‐ 1mo (A) 62 69 Family Style Buy from Applebee's‐ 6mo (A) 87 102 Family Style Buy from California Pizza Kitchen‐ 1mo (A) 61 65 Family Style Buy from Hooters‐ 1mo (A) 87 97 Family Style Buy from Cracker Barrel‐ 1mo (A) 61 97 Family Style Buy from Sizzler Family Steakhouse‐ 1mo (A) 87 78 Family Style Buy from Perkins‐ 1mo (A) 61 101 Family Style Buy from Bob's Big Boy‐ 6mo (A) 85 98 Family Style Buy from Chevy's‐ 6mo (A) 60 76 Family Style Buy from International House of Pancakes (IHOP)‐ 6mo (A) 85 91 Family Style Buy from Ruth's Chris Steak House‐ 1mo (A) 59 77 Family Style Buy from Golden Corral‐ 1mo (A) 84 105 Family Style Buy from Chevy's‐ 1mo (A) 54 74 Family Style

HH WP HH WP LifeStyler Attribute Title STA STA Category LifeStyler Attribute Title STA STA Category Index DraftIndex Index Index Shop at Kohl's‐ 3mo (A) 84 99 Department Shop at BrandsMart USA‐ 1yr (A) 107 112 Electronics Shop at Macy's‐ 3mo (A) 79 85 Department Shop at Best Buy‐ 1yr (A) 90 97 Electronics Shop at Sears Hardware‐ 1yr (A) 74 98 Department Shop at Radio Shack‐ 1yr (A) 87 97 Electronics Shop at JCPenney‐ 3mo (A) 73 97 Department Shop at Fry's Electronics‐ 1yr (A) 63 59 Electronics Shop at Nordstrom‐ 3mo (A) 69 73 Department Shop C.at P. Richard & Son‐ 1yr (A) 53 44 Electronics Shop at Harris Teeter‐ 1mo (A) 68 106 Department Shop at FedEx Office‐ 1yr (A) 92 91 Office Supply Shop at Saks Fifth Avenue‐ 3mo (A) 60 67 Department Shop at Office Depot‐ 1yr (A) 84 94 Office Supply Shop at Lord & Taylor‐ 3mo (A) 57 67 Department Shop at Office Max‐ 1yr (A) 79 96 Office Supply Shop at Neiman Marcus‐ 3mo (A) 56 65 Department Shop at Staples‐ 1yr (A) 67 88 Office Supply Shop at Bloomingdale's‐ 3mo (A) 52 55 Department Shop at Acme‐ 1mo (A) 83 101 Home Improvement Shop at Marshall's‐ 3mo (A) 87 96 Disc Department Shop at Home Depot‐ 1yr (A) 79 93 Home Improvement Shop at TJ Maxx‐ 3mo (A) 86 97 Disc Department Shop at Lowe's‐ 1yr (A) 76 100 Home Improvement Shop at Wal‐Mart Supercenter‐ 1mo (A) 98 109 General Merch Shop at Ace Hardware‐ 1yr (A) 74 97 Home Improvement Shop at Wal‐Mart‐ 3mo (A) 93 103 General Merch Shop at Sears‐ 3mo (A) 70 93 Home Improvement Shop at Kmart‐ 3mo (A) 88 98 General Merch Shop at True Value‐ 1yr (A) 66 101 Home Improvement Shop at Target‐ 3mo (A) 83 94 General Merch Shop at Menards‐ 1yr (A) 61 65 Home Improvement Shop at Super Target‐ 1mo (A) 81 82 General Merch Shop at Sherwin Williams‐ 1yr (A) 60 98 Home Improvement Shop at Express‐ 3mo (A) 90 87 Apparel Shop at Orchard Supply Hardware‐ 1yr (A) 44 43 Home Improvement Shop at Lane Bryant‐ 3mo (A) 86 93 Apparel Shop at Tractor Supply Company‐ 1yr (A) 44 110 Home Improvement Shop at The Limited‐ 3mo (A) 83 91 Apparel Shop at Stop‐N‐Go‐ 6mo (A) 142 116 Convenience Shop at Victoria's Secret‐ 3mo (A) 83 94 Apparel Shop at 7‐Eleven‐ 1mo (A) 117 94 Convenience Shop at Old Navy‐ 3mo (A) 82 91 Apparel Shop at Circle K‐ 6mo (A) 112 109 Convenience Shop at The Gap‐ 3mo (A) 77 81 Apparel Shop at 7‐Eleven‐ 6mo (A) 106 94 Convenience Shop at Banana Republic‐ 3mo (A) 72 73 Apparel Shop at Arco AM/PM‐ 6mo (A) 106 95 Convenience Shop at Talbots‐ 3mo (A) 64 88 Apparel Shop at CITGO Quik Mart‐ 6mo (A) 104 110 Convenience Shop at Ann Taylor‐ 3mo (A) 58 77 Apparel Shop at Stop 'N Shop‐ 1mo (A) 103 92 Convenience Shop at Eddie Bauer‐ 3mo (A) 57 82 Apparel Shop at SuperAmerica‐ 6mo (A) 99 113 Convenience Shop at The Disney Store‐ 3mo (A) 60 75 Children's Shop at Shop 'n Save‐ 1mo (A) 96 104 Convenience Shop at RAC Rent‐A‐Center‐ 1yr (A) 169 137 Home Furnishings Shop at BP/Amoco Food Mart‐ 6mo (A) 88 107 Convenience Shop at Bath & Beyond Works‐ 3mo (A) 91 98 Home Furnishings Shop at A&P‐ 1mo (A) 85 88 Convenience Shop at Pottery Barn‐ 3mo (A) 64 86 Home Furnishings Shop at Sam's Club‐ 6mo (A) 82 101 Warehouse Shop at Crate & Barrel‐ 3mo (A) 60 76 Home Furnishings Shop at Sam's Wholesale Club‐ 1mo (A) 78 100 Warehouse Shop at Walgreens‐ 6mo (A) 93 98 Pharmacy Shop at Costco‐ 6mo (A) 76 81 Warehouse Shop at Target Pharmacy‐ 6mo (A) 91 96 Pharmacy Shop at Costco Wholesale Club‐ 1mo (A) 70 79 Warehouse Shop at Wal‐Mart Pharmacy‐ 6mo (A) 91 106 Pharmacy Shop at BJ's Wholesale Club‐ 1mo (A) 59 90 Warehouse Shop at CVS Pharmacy/Long Drugs‐ 6mo (A) 84 90 Pharmacy Shop at BJ's Wholesale Club‐ 6mo (A) 58 89 Warehouse Shop at RiteAid‐ 6mo (A) 77 89 Pharmacy Shop at ShopRite Drugs‐ 6mo (A) 75 75 Pharmacy Shop at Kaiser Pharmacy‐ 6mo (A) 71 57 Pharmacy Shop at Giant Pharmacy‐ 6mo (A) 65 63 Pharmacy

HH WP HH WP LifeStyler Attribute Title STA STA Category LifeStyler Attribute Title STA STA Category Index DraftIndex Index Index Shop at Save‐A‐Lot‐ 1mo (A) 115 109 Grocery Shop at Vons‐ 1mo (A) 74 70 Grocery Shop at Kroger‐ 1mo (A) 113 113 Grocery Shop at Wawa‐ 6mo (A) 74 91 Grocery Shop at Piggly Wiggly‐ 1mo (A) 112 121 Grocery Shop at Giant Eagle‐ 1mo (A) 73 97 Grocery Shop at Winn Dixie‐ 1mo (A) 107 110 Grocery Shop at Trader Joe's‐ 1mo (A) 70 77 Grocery Shop at Tom Thumb‐ 1mo (A) 105 84 Grocery Shop at DeMoulas/Market Basket‐ 1mo (A) 69 126 Grocery Shop at Meijer‐ 1mo (A) 104 104 Grocery Shop at Military Commissary‐ 1mo (A) 68 87 Grocery Shop at Fred Meyer‐ 1mo (A) 100 105 Grocery Shop at Ralphs‐ 1mo (A) 68 55 Grocery Shop at Smith's‐ 1mo (A) 98 106 Grocery Shop at ShopRite‐ 1mo (A) 67 67 Grocery Shop at Albertson's‐ 1mo (A) 93 91 Grocery Shop at Wawa‐ 1mo (A) 67 78 Grocery Shop at Food 4 Less‐ 1mo (A) 90 63 Grocery Shop at Jewel‐ 1mo (A) 63 64 Grocery Shop at Stater Brothers‐ 1mo (A) 90 71 Grocery Shop at Super Fresh‐ 1mo (A) 61 81 Grocery Shop at Food Lion‐ 1mo (A) 88 115 Grocery Shop at Dominicks‐ 1mo (A) 59 59 Grocery Shop at Safeway‐ 1mo (A) 87 93 Grocery Shop at IGA‐ 1mo (A) 59 102 Grocery Shop at Shaw's‐ 1mo (A) 87 124 Grocery Shop at gKin Kullen‐ 1mo (A) 59 60 Grocery Shop at Publix‐ 1mo (A) 85 103 Grocery Shop at Foodtown‐ 1mo (A) 53 62 Grocery Shop at BI‐LO‐ 1mo (A) 83 114 Grocery Shop at Waldbaum's‐ 1mo (A) 53 43 Grocery Shop at Wegmans‐ 1mo (A) 83 104 Grocery Shop at Pathmark‐ 1mo (A) 49 45 Grocery Shop at Giant‐ 1mo (A) 81 100 Grocery Shop at C‐Town‐ 1mo (A) 19 19 Grocery Shop at Genuardi's Supermarket‐ 1mo (A) 76 78 Grocery Shop at Key Food‐ 1mo (A) 17 18 Grocery

* Index >100 = greater propensity for behavior Consumer Behavior Analytics

EAST LANSING, MI MARKET STUDY RETAILER RANKING

As discussed in the Prizm Segmentation section of this report, when compared to the Greater Lansing market, these trade areas Index above average for specific household segment types.Draft In the following Target Segment Report, segments that Index above 100 in the PTA and STA, both household and workplace population, are combined to create a comparison view that include dominant segments from 1 to 35. These segments are grouped together and compared to the Retail, Restaurant, Hotel and Leisure profiles in our database. This report displays the Index for each profile and is sorted by Household Index and color coded by strength of the Index score. Note where Index values are above 100 for both Household and Workplace as those profiles show a strong propensity for segments included.

The full report is found on the following pages.

© 2013 CBRE. All rights reserved. Retailer Ranking by Index - Target Segment Report East Lansing Project Household vs Workplace Prizm - Primary Trade Area Retailers, Restaurants, Hotel and Leisure Profiles (Simmons 2012) Sorted by HH Index

Segments that Index above 100 in the PTA compared to Lansing CBSA (Including segments 1 to 35)

HOUSEHOLD (HH) Target Group: WORKPLACE (WP) Target Group: WP High Index HH High Index Segments [01,02,03,05,07,08,10,11,12,13, [01,03,08,12,14,15,17,19,21,22,24,30,35] 14,16,19,21,22,24,26,27,29,31,35]

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title Index Index PTA Index PTA Index Shop at Nordstrom Rack,3mos (A) 213 173 Shop at Babies 'R' Us, 3mo (A) 113 117 Shop at Nordstrom,3mo (A)Draft 185 157 Shop at The Gap,3mo (A) 113 128 Order from Land's End,1yr (A) 183 200 Shop at Williams‐Sonoma,3mos (A) 113 198 Shop at H&M,3mo (A) 164 151 Shop at Men's Wearhouse,3mo (A) 112 105 Shop at Cost Plus World Market,3mos (A) 157 206 Go to Music/Dance Performance,1yr (A) 111 114 Shop at Banana Republic,3mo (A) 156 155 Shop at Best Buy,3mo (A) 111 117 Shop at Costco,3mo (A) 153 146 Shop at J. Jill,3mo (A) 111 95 Shop at Crate & Barrel,3mo (A) 153 190 Shop at Talbot's,3mo (A) 111 106 Order from L.L. Bean,1yr (A) 151 173 Stay Hilton on Vacation,1yr (A) 111 136 Shop at Express,3mo (A) 150 138 Shop at Off 5Th,3mos (A) 110 120 Shop at Office Depot,3mo (A) 149 153 Stay Hyatt on Vacation,1yr (A) 110 134 Stay Marriott on Vacation,1yr (A) 144 153 Buy from Big Boy (A) 109 97 Shop at Ann Taylor,3mo (A) 143 137 Buy from Chili's Grill & Bar (A) 109 124 Shop at Ethan Allen Home Interiors,3mo (A) 141 209 Shop at Eddie Bauer,3mo (A) 109 154 Go to Classical Concert,1yr (A) 140 127 Shop at Hallmark/Hallmark Gold Crown, 3mo (A) 109 120 Shop at Sports Authority,3mo (A) 140 145 Shop at Target,3mo (A) 109 116 Shop at Lerner,3mo (A) 139 135 Buy from Boston Market (A) 108 96 Shop at Lord & Taylor,3mo (A) 139 135 Buy from Joe's Crab Shack (A) 108 118 Order from Harry & David,1yr (A) 138 134 Shop at Neiman Marcus,3mo (A) 108 115 Shop at CompUSA,3mo (A) 138 111 Shop at Home Depot,3mo (A) 107 119 Go to Live Theater,1yr (A) 134 139 Shop at Toys R Us,3mo (A) 107 114 Order from Eddie Bauer,1yr (A) 131 122 Stay at Domestic Hotel/Motel,1yr (A) 107 122 Shop at Macy's,3mo (A) 131 134 Stay Holiday Inn on Vacation,1yr (A) 107 112 Buy from Romano's Macaroni Grill (A) 130 136 Buy from IHOP (A) 106 106 Belong to an Arts Association (A) 129 115 Buy from Outback Steakhouse (A) 106 113 Shop at Marshalls,3mo (A) 128 127 Shop at Kohl's,3mo (A) 106 117 Shop at Ann Taylor Loft,3mo (A) 127 145 Shop at Staples,3 mo (A) 106 126 Shop at Kinko's,3mos (A) 127 141 Order Any Items by Internet,1yr (A) 105 120 Order from Williams‐Sonoma,1yr (A) 126 181 Buy from Ruby Tuesday (A) 104 122 Shop at Urban Outfitters,3mo (A) 126 116 Order from J.C. Penney,1yr (A) 104 126 Buy from Fuddruckers (A) 125 124 Shop at Abercrombie & Fitch,3mo (A) 104 110 Buy from Panera Bread (A) 124 123 Shop at Radio Shack,1mo (A) 104 118 Go to Rock/Pop Concert,1yr (A) 124 123 Shop at Victoria's Secret,3mo (A) 104 104 Shop at Homegoods,3mo (A) 124 142 Dine Out (Not Fast Food),1yr (A) 103 115 Go to R&B/Hip‐Hop/Rap Concert,1yr (A) 121 97 Shop at Office Max,3mos (A) 103 102 Buy from Chevy's (A) 120 169 Buy from Carl's Jr. (A) 102 101 Shop at Disney Store,3mo (A) 120 131 Buy from Dunkin' Donuts (A) 102 112 Buy from TGI Friday's (A) 119 127 Shop at Carson Pirie Scott,3mo (A) 102 112 Shop at BJ's Wholesale Club,3mo (A) 119 113 Visit BestBuy.com,1mo (A) 102 110 Buy from Starbucks (A) 118 122 Stay at All‐Inclusive Resort,1yr (A) 101 120 Shop at Bed Bath & Beyond,3mo (A) 117 129 Buy from Denny's (A) 100 112 Shop at Bloomingdale's,3mo (A) 117 121 Go to Movies,6mo (A) 100 107 Visit Amazon.com,1mo (A) 117 119 Buy from Olive Garden (A) 99 109 Buy from Bertucci's (A) 116 138 Buy from Taco Time (A) 99 91 Buy from Carrabba's (A) 116 121 Order from Victoria's Secret,1yr (A) 99 105 Shop at Forever 21,3mo (A) 115 117 Buy from Del Taco (A) 97 90 Shop at Saks Fifth Avenue,3mo (A) 115 119 Go to Yoga,1yr (A) 97 116 Go to Bars/Nightclubs/Dancing,1yr (A) 114 109 Shop at Old Navy,3mo (A) 97 112 Go to Museum,1yr (A) 114 127 Shop at Radio Shack, 3mo (A) 97 115

* Index >100 = greater propensity for behavior Retailer Ranking by Index - Target Segment Report East Lansing Project Household vs Workplace Prizm - Primary Trade Area Retailers, Restaurants, Hotel and Leisure Profiles (Simmons 2012) Sorted by HH Index

Segments that Index above 100 in the PTA compared to Lansing CBSA (Including segments 1 to 35)

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title Index Index PTA Index PTA Index

Shop at Ross,3mo (A) 97 118 Stay Comfort Suites on Vacation,1yr (A) 82 104 Buy from Applebee's (A)Draft 96 106 Buy from Golden Corral (A) 81 91 Shop at Champs Sporting Goods,3mo (A) 96 115 Buy from Lone Star Steakhouse (A) 81 87 Buy from Checker's (A) 94 86 Buy from Pancake/Doughnut/Ice Cream Restauran 81 94 Buy from Sbarro (A) 94 80 Shop at Sam's Club,3mo (A) 81 101 Buy from Wendy's (A) 94 102 Buy from Round Table Pizza (A) 80 81 Buy from White Castle (A) 94 79 Shop at Dillard's,3mo (A) 80 101 Order from Omaha Steaks,1yr (A) 94 108 Buy from Arby's (A) 79 91 Shop at Dress Barn,3mo (A) 94 109 Buy from Burger King (A) 79 86 Buy from Family Restaurant/Steak House (A) 93 104 Buy from KFC (A) 79 85 Shop at JCPenney,3mo (A) 93 105 Shop at Payless Shoes,3mo (A) 79 96 Stay Ramada Inn on Vacation,1yr (A) 93 107 Shop at Wal‐Mart,3mo (A) 79 92 Buy from Friendly's (A) 92 125 Buy from Bob Evan's Farm (A) 78 99 Buy from Quizno's (A) 92 87 Shop at The Limited,3mo (A) 78 80 Buy from Red Lobster (A) 92 102 Shop at Kmart,3mo (A) 77 86 Shop at Famous Footwear,3mo (A) 92 111 Shop at Vera Bradley,3mo (A) 77 99 Order Any Items from Catalog,1yr (A) 91 108 Buy from Blimpie (A) 76 77 Shop at Lane Bryant,3mo (A) 91 103 Shop at Game Stop, 3mo (A) 75 87 Buy from Chick‐Fil‐A (A) 90 102 Stay Best Western on Vacation,1yr (A) 74 92 Buy from Popeye's (A) 90 93 Buy from A&W (A) 73 75 Shop at Foot Locker/Lady Foot Locker,3mo (A) 90 86 Buy from Cracker Barrel (A) 73 81 Buy from Jack‐in‐the‐Box (A) 89 87 Buy from Pizza Hut (A) 73 80 Buy from Krispy Kreme (A) 89 87 Shop at Rack Room Shoes,3mos (A) 73 86 Buy from Papa John's (A) 89 92 Stay Days Inn on Vacation,1yr (A) 73 82 Order Any Items by Mail/Phone,1yr (A) 89 98 Buy from Whataburger (A) 71 86 Shop at Modell's Sporting Goods,3mo (A) 89 105 Buy from Sizzler Steakhouse (A) 70 78 Buy from Domino's Pizza (A) 88 94 Buy from Sonic (A) 70 80 Buy from Fast Food Burger Restaurant (A) 88 98 Shop at True Value Hardware,3mos (A) 70 94 Buy from McDonald's (A) 88 99 Buy from Shakey's (A) 66 60 Buy from Subway (A) 88 104 Order from Fingerhut,1yr (A) 65 63 Shop at Ashley Furniture HomeStores, 3mo (A) 88 96 Order from Lillian Vernon,1yr (A) 65 122 Shop at Sears,3mo (A) 88 94 Buy from Church's Chicken (A) 63 66 Stay Motel 6 on Vacation,1yr (A) 88 101 Buy from Long John Silver (A) 62 69 Order from Oriental Trading,1yr (A) 87 131 Buy from Dairy Queen (A) 60 75 Shop at American Eagle Outfitters,3mo (A) 87 103 Shop at Family Dollar Store, 3mo (A) 58 74 Buy from Taco Bell (A) 85 91 Shop at Dollar General Store, 3mo (A) 57 72 Shop at Ace Hardware,3mos (A) 85 110 Buy from Captain D's (A) 55 77 Shop at Lowe's,3mo (A) 84 105 Buy from Rally's (A) 53 50 Shop at Value City,3mos (A) 84 93 Buy from Ponderosa (A) 52 66 Buy from Little Caesar's (A) 83 86 Buy from Pizza Inn (A) 51 61 Stay at Public/Private Campground,1yr (A) 83 114 Buy from Krystal Hamburgers (A) 49 59 Go to Country Concert,1yr (A) 82 87 Buy from Shoney's (A) 43 55 Shop at American Apparel,3mo (A) 82 102 Buy from Godfather's Pizza (A) 41 50 Shop at Rooms To Go,3mos (A) 82 135 Buy from Hardee's (A) 37 49

* Index >100 = greater propensity for behavior Consumer Behavior Analytics

EAST LANSING, MI MARKET STUDY PROFILE RANKING

In addition to the previous Retail Ranking report, a Profile Ranking Report is provided. The Profile Ranking Report is a comparison of what retail related profiles Index above the US average whenDraft compared to the profile of “Go to a Museum within 1 year.” Using our nationally syndicated database of profiles, we are able to provide a list of retailers and restaurants that may potentially perform well in these trade areas. The profile “Go to Museum, 1 year” is used to compare the segments that are known to go to any museum and determine what retailers or restaurants these same segments would frequent. Also included are profiles related to leisure activities. As with the previous ranking reports, any Index above 100 is considered above average. A snapshot of the results is provided below with the full report found on the following pages.

Comparison Profile: Go to Museum‐ 1yr (A) HH WP LifeStyler Attribute Title Index Index

Order from Williams‐Sonoma,1yr (A) 215 165 Order from Harry & David,1yr (A) 192 136 Order from Eddie Bauer,1yr (A) 191 144 Shop at Nordstrom,3mo (A) 178 132 Shop at Cra te & Barrel,3mo (A) 177 148 Shop at Williams‐Sonoma,3mos (A) 176 164 Stay Marriott on Vacation,1yr (A) 171 139 Order from Land's End,1yr (A) 170 130 Order from Omaha Steaks,1yr (A) 166 136 Shop at Nordstrom Rack,3mos (A) 166 129 Stay Comfort Suites on Vacation,1yr )(A 158 126 Shop at Cos tco,3mo (A) 157 128 Shop at Radio Shack,1mo (A) 155 122 Stay Ramada Inn on Vacation,1yr (A) 155 109 Shop at Homegoods,3mo (A) 154 135 Order from L.L. Bean,1yr (A) 154 129 Stay Holiday Inn on Vacation,1yr (A) 153 119 Shop at Cos t Plus World Market,3mos (A) 151 140 Stay Hilton on Vacation,1yr (A) 149 130 Shop at Ethan Allen Home Interiors,3mo (A) 146 135 Order from Lillian Vernon,1yr (A) 146 125 Order from Oriental Trading,1yr (A) 145 118 Stay at All‐Inclusive Resort,1yr (A) 141 125 Shop at Off 5Th,3mos (A) 141 117 Shop at Saks Fifth Avenue,3mo (A) 141 116 Shop at Express,3mo (A) 141 110 Shop at Sports Authority,3mo (A) 139 121 Shop at Banana Republic,3mo (A) 135 119 Shop at Dress Barn,3mo (A) 134 112 Stay at Domestic Hotel/Motel,1yr (A) 133 121 Shop at Bed Bath & Beyond,3mo (A) 130 123

© 2013 CBRE. All rights reserved. Profile Ranking Index Report East Lansing Project Household vs Workplace Prizm - Primary Trade Area Retailers, Restaurants, Hotel and Leisure Profiles (Simmons 2012) Sorted by HH Index Comparison Profile: Go to Museum‐ 1yr (A)

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title Index Index PTA Index PTA Index Order from Williams‐Sonoma,1yr (A) 215 165 Shop at Famous Footwear,3mo (A) 122 112 Order from Harry & David,1yr (A) 192 136 Shop at Toys R Us,3mo (A) 122 107 Order from Eddie Bauer,1yr (A) 191 144 Shop at Ace Hardware,3mos (A) 121 119 Shop at Nordstrom,3mo (A) 178 132 Buy from Fuddruckers (A) 121 112 Shop at Crate & Barrel,3mo (A) 177 148 Shop at American Eagle Outfitters,3mo (A) 121 107 Shop at Williams‐Sonoma,3mos (A)Draft176 164 Shop at Ann Taylor,3mo (A) 120 124 Stay Marriott on Vacation,1yr (A) 171 139 Stay at Public/Private Campground,1yr (A) 120 124 Order from Land's End,1yr (A) 170 130 Shop at Babies 'R' Us, 3mo (A) 120 112 Order from Omaha Steaks,1yr (A) 166 136 Shop at The Gap,3mo (A) 120 112 Shop at Nordstrom Rack,3mos (A) 166 129 Shop at Talbot's,3mo (A) 119 117 Stay Comfort Suites on Vacation,1yr (A) 158 126 Buy from Chili's Grill & Bar (A) 119 114 Shop at Costco,3mo (A) 157 128 Buy from IHOP (A) 119 107 Shop at Radio Shack,1mo (A) 155 122 Shop at Macy's,3mo (A) 118 119 Stay Ramada Inn on Vacation,1yr (A) 155 109 Shop at Office Max,3mos (A) 118 116 Shop at Homegoods,3mo (A) 154 135 Buy from Starbucks (A) 118 115 Order from L.L. Bean,1yr (A) 154 129 Dine Out (Not Fast Food),1yr (A) 118 114 Stay Holiday Inn on Vacation,1yr (A) 153 119 Buy from Romano's Macaroni Grill (A) 117 121 Shop at Cost Plus World Market,3mos (A) 151 140 Shop at Staples,3 mo (A) 117 121 Stay Hilton on Vacation,1yr (A) 149 130 Buy from TGI Friday's (A) 117 115 Shop at Ethan Allen Home Interiors,3mo (A) 146 135 Order Any Items from Catalog,1yr (A) 117 111 Order from Lillian Vernon,1yr (A) 146 125 Buy from Chevy's (A) 115 137 Order from Oriental Trading,1yr (A) 145 118 Go to Live Theater,1yr (A) 115 120 Stay at All‐Inclusive Resort,1yr (A) 141 125 Buy from Panera Bread (A) 115 119 Shop at Off 5Th,3mos (A) 141 117 Go to Museum,1yr (A) 115 118 Shop at Saks Fifth Avenue,3mo (A) 141 116 Buy from Outback Steakhouse (A) 115 113 Shop at Express,3mo (A) 141 110 Stay Best Western on Vacation,1yr (A) 115 113 Shop at Sports Authority,3mo (A) 139 121 Shop at Disney Store,3mo (A) 115 102 Shop at Banana Republic,3mo (A) 135 119 Shop at Kinko's,3mos (A) 114 116 Shop at Dress Barn,3mo (A) 134 112 Shop at Target,3mo (A) 114 114 Stay at Domestic Hotel/Motel,1yr (A) 133 121 Go to Music/Dance Performance,1yr (A) 114 113 Shop at Bed Bath & Beyond,3mo (A) 130 123 Shop at Lerner,3mo (A) 114 112 Shop at Office Depot,3mo (A) 129 116 Order Any Items by Mail/Phone,1yr (A) 114 109 Visit Amazon.com,1mo (A) 128 117 Buy from Family Restaurant/Steak House (A) 114 108 Shop at True Value Hardware,3mos (A) 128 114 Buy from Subway (A) 114 106 Order Any Items by Internet,1yr (A) 127 117 Go to Country Concert,1yr (A) 113 107 Shop at Sam's Club,3mo (A) 127 112 Shop at Hallmark/Hallmark Gold Crown, 3mo (A) 112 120 Stay Hyatt on Vacation,1yr (A) 126 132 Buy from Ruby Tuesday (A) 112 112 Go to Classical Concert,1yr (A) 126 117 Shop at H&M,3mo (A) 112 110 Shop at Lowe's,3mo (A) 126 116 Shop at Ross,3mo (A) 112 110 Buy from Olive Garden (A) 126 114 Buy from Cracker Barrel (A) 112 109 Go to Rock/Pop Concert,1yr (A) 125 119 Buym fro Red Lobster (A) 112 108 Shop at Home Depot,3mo (A) 124 119 Buy from Applebee's (A) 112 107 Shop at Best Buy,3mo (A) 124 115 Shop at Eddie Bauer,3mo (A) 111 126 Order from J.C. Penney,1yr (A) 124 109 Shop at Rooms To Go,3mos (A) 111 123 Buy from Chick‐Fil‐A (A) 123 112 Buy from Friendly's (A) 111 117 Shop at Ann Taylor Loft,3mo (A) 122 125 Shop at Old Navy,3mo (A) 111 110 Buy from Carrabba's (A) 122 117 Shop at Urban Outfitters,3mo (A) 111 105 Shop at Kohl's,3mo (A) 122 117 Shop at Abercrombie & Fitch,3mo (A) 111 103 Visit BestBuy.com,1mo (A) 122 115 Go to Movies,6mo (A) 110 109

* Index >100 = greater propensity for behavior Profile Ranking Index Report East Lansing Project Household vs Workplace Prizm - Primary Trade Area Retailers, Restaurants, Hotel and Leisure Profiles (Simmons 2012) Sorted by HH Index Comparison Profile: Go to Museum‐ 1yr (A)

HH WP HH WP LifeStyler Attribute Title LifeStyler Attribute Title Index Index PTA Index PTA Index Buy from Joe's Crab Shack (A) 110 105 Buy from Sonic (A) 97 96 Shop at Forever 21,3mo (A) 110 101 Buy from Boston Market (A) 97 95 Shop at BJ's Wholesale Club,3mo (A) 109 116 Shop at Ashley Furniture HomeStores, 3mo (A) 96 105 Buy from Lone Star Steakhouse (A) 109 108 Shop at American Apparel,3mo (A) 95 98 Buy from McDonald's (A) 109 105 Shop at Neiman Marcus,3mo (A) 94 109 Shop at Sears,3mo (A) Draft109 105 Buy from )Big Boy (A 94 100 Shop at Marshalls,3mo (A) 108 112 Buy from Carl's Jr. (A) 94 98 Shop at Radio Shack, 3mo (A) 108 110 Buy from Whataburger (A) 94 96 Buy from Pancake/Doughnut/Ice Cream Restaurant (A 108 106 Shop at Value City,3mos (A) 94 92 Stay Motel 6 on Vacation,1yr (A) 108 103 Stay Days Inn on Vacation,1yr (A) 93 104 Buy from Bertucci's (A) 107 127 Buy from Jack‐in‐the‐Box (A) 93 96 Buy from Wendy's (A) 107 106 Shop at Vera Bradley,3mo (A) 93 95 Shop at JCPenney,3mo (A) 107 106 Buy from White Castle (A) 93 93 Shop at Bloomingdale's,3mo (A) 106 112 Buy from Popeye's (A) 93 92 Buy from Arby's (A) 106 103 Shop at J. Jill,3mo (A) 92 107 Buy from Taco Bell (A) 106 102 Buy from Captain D's (A) 92 95 Buy from Papa John's (A) 106 101 Shop at Champs Sporting Goods,3mo (A) 92 94 Buy from Pizza Hut (A) 106 99 Shop at Dollar General Store, 3mo (A) 92 93 Buy from Fast Food Burger Restaurant (A) 105 104 Buy from Krispy Kreme (A) 90 96 Go to Bars/Nightclubs/Dancing,1yr (A) 105 104 Buy from Taco Time (A) 90 94 Buy from Domino's Pizza (A) 105 99 Buy from Sizzler Steakhouse (A) 89 100 Go to R&B/Hip‐Hop/Rap Concert,1yr (A) 105 95 Shop at Lane Bryant,3mo (A) 89 98 Shop at Lord & Taylor,3mo (A) 104 116 Shop at Modell's Sporting Goods,3mo (A) 88 106 Buy from Dunkin' Donuts (A) 104 112 Buy from A&W (A) 88 93 Order from Victoria's Secret,1yr (A) 104 111 Buy from Checker's (A) 88 91 Buy from Golden Corral (A) 104 94 Shop at CompUSA,3mo (A) 87 97 Shop at Carson Pirie Scott,3mo (A) 102 112 Buy from Del Taco (A) 87 90 Shop at Wal‐Mart,3mo (A) 102 103 Shop at Family Dollar Store, 3mo (A) 87 88 Buy from Dairy Queen (A) 102 101 Shop at Foot Locker/Lady Foot Locker,3mo (A) 87 85 Shop at Dillard's,3mo (A) 101 107 Buy from Sbarro (A) 86 93 Shop at Men's Wearhouse,3mo (A) 101 106 Buy from Blimpie (A) 86 90 Buy from Denny's (A) 101 100 Buy from Long John Silver (A) 86 87 Buy from KFC (A) 101 97 Shop at The Limited,3mo (A) 85 94 Go to Yoga,1yr (A) 100 113 Buy from Shoney's (A) 85 92 Shop at Rack Room Shoes,3mos (A) 100 107 Buy from Ponderosa (A) 85 86 Buy from Bob Evan's Farm (A) 100 105 Buy from Hardee's (A) 84 89 Belong to an Arts Association (A) 99 118 Buy from Church's Chicken (A) 84 80 Shop at Victoria's Secret,3mo (A) 99 104 Buy from Krystal Hamburgers (A) 80 85 Buy from Quizno's (A) 99 102 Buy from Round Table Pizza (A) 79 81 Buy from Burger King (A) 99 99 Buy from Pizza Inn (A) 78 85 Shop at Kmart,3mo (A) 98 99 Buy from Godfather's Pizza (A) 76 84 Shop at Payless Shoes,3mo (A) 98 99 Order from Fingerhut,1yr (A) 76 79 Buy from Little Caesar's (A) 98 93 Buy from Rally's (A) 76 75 Shop at Game Stop, 3mo (A) 97 97 Buy from Shakey's (A) 75 73

* Index >100 = greater propensity for behavior Consumer Behavior Analytics

CBRE Consumer Behavior Analytics: www.cbre.com/consumer

Diana Cardona Director, Location Analytics & Mapping

DraftT 818 907 4738 | C 818 634 5946 www.cbre.com/diana.cardona [email protected]

Janice Sloan Senior Analyst

T 818 907 4673 | C 818 458 3809 www.cbre.com/janice.sloan [email protected]

Kenneth Gray Director, Analytics

T 951 313 4334 www.cbre.com/ken.gray [email protected]

© 2013 CBRE, Inc. All rights reserved. Information herein has been obtained from sources believed reliable. While we do not doubt its accuracy, we have not verified it and make no guarantee, warranty or representation about it. It is your responsibility to independently confirm its accuracy and completeness. Any projections, opinions, assumptions or estimates used are for example only and do not represent the current or future performance of the market. This information is designed exclusively for use by CBRE clients, and cannot be reproduced without prior written permission of CBRE.

APPENDIX Draft Business Points East Lansing City All Retail (SIC 52-59) Sorted by NAICS Code

Business Name Address City SIC Code SIC Code Description NAICS Code NAICS Code Description MSU BAKERS 171 SERVICE RD EASTDraft LANSING 546100 RETAIL BAKERIES 31181102 RETAIL BAKERIES ROCKETSPORTS RACING 3400 WEST RD EAST LANSING 552100 USED CAR DEALERS 44112006 USED CAR DEALERS ABC DISTRIBUTING 321 WOODLAND PASS EAST LANSING 571301 CARPETS 44221001 FLOOR COVERING STORES CAPITOL LIGHTING 4988 NORTHWIND DR EAST LANSING 571902 LIGHTING,LAMPS,ACCES 44229942 ALL OTHER HOME FURNISHINGS STORES A ADVANCED SATELLITE TV EAST LANSING 573104 CONSUMER ELECT EQ NEC 44314218 ELECTRONIC STORES A DIRECT DISH SATELLITE TV EAST LANSING 573104 CONSUMER ELECT EQ NEC 44314218 ELECTRONIC STORES VERTEX COMMUNICATIONS INC 1060 TROWBRIDGE RD EAST LANSING 599906 TELEPHONE,COMM EQUIP 44314223 ELECTRONIC STORES CABLE TV ALTERNATIVES EAST LANSING 573100 RADIO,TV & ELCR STR 44314226 ELECTRONIC STORES AEGIS BLEU LLC 227 HIGHLAND AVE EAST LANSING 573402 COMP SFTWRE & ACC 44314247 ELECTRONIC STORES CREATIVE CONCEPTS EAST LANSING 573402 COMP SFTWRE & ACC 44314247 ELECTRONIC STORES SIMPLIFIED OFFICE SYSTEMS 1962 N HARRISON RD EAST LANSING 573402 COMP SFTWRE & ACC 44314247 ELECTRONIC STORES SOPHSOFT INC 736 ALTON RD EAST LANSING 573402 COMP SFTWRE & ACC 44314247 ELECTRONIC STORES UDAY SHUKLA CORP 2640 MARFITT RD # 3 EAST LANSING 573402 COMP SFTWRE & ACC 44314247 ELECTRONIC STORES CAMPUS CORNER 211 E GRAND RIVER AVE EAST LANSING 573500 REC,PREREC TAPE STR 44314269 ELECTRONIC STORES REPLAY ENTERTAINMENT EXCH LLC 1385 E GRAND RIVER AVE EAST LANSING 573500 REC,PREREC TAPE STR 44314269 ELECTRONIC STORES WILD BIRDS UNLIMITED 2200 COOLIDGE RD # 17 EAST LANSING 526100 NURS & GARDEN STRS 44422002 NURSERY, GARDEN CENTER & FARM SUPPLY STORES MICHIGAN INTEGRATED FOOD 172 NATURAL RESOURCES EAST LANSING 541100 GROCERY STORES 44511002 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS SWAGGER FOODS 1060 TROWBRIDGE RD # 1 EAST LANSING 541100 GROCERY STORES 44511002 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS EAST LANSING FOOD CO-OP 4960 NORTHWIND DR EAST LANSING 541100 GROCERY STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS GREAT CHINA MARKETS INC 1060 TROWBRIDGE RD # 1 EAST LANSING 541100 GROCERY STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS KROGER CO 1550 W LAKE LANSING RD EAST LANSING 541100 GROCERY STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS MEIJER 1350 W LAKE LANSING RD EAST LANSING 541100 GROCERY STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS QUALITY DAIRY CO 808 MICHIGAN AVE EAST LANSING 541102 CONVENIENCE STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS QUALITY DAIRY CO 1109 E GR RIVER EAST LANSING 541102 CONVENIENCE STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS QUALITY DAIRY CO 947 TROWBRIDGE RD EAST LANSING 541102 CONVENIENCE STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS QUALITY DAIRY CO 1109 E GRAND RIVER AVE EAST LANSING 541102 CONVENIENCE STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS SHOP RITE EAST LANSING 541100 GROCERY STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS SPARTAN ORIENTAL SHOPPE 134 N HARRISON RD EAST LANSING 541100 GROCERY STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS SWAGADH INC 1060 TROWBRIDGE RD # 1 EAST LANSING 541100 GROCERY STORES 44511003 SUPERMARKETS/OTHER GROCERY (EXC CONVENIENCE) STRS 24 CONVENIENCE STORE 210 MICHIGAN AVE EAST LANSING 541103 CONVEN STORES CHAIN 44512001 CONVENIENCE STORES BIG TEN PARTY STORES 1108 E GRAND RIVER AVE EAST LANSING 541103 CONVEN STORES CHAIN 44512001 CONVENIENCE STORES GRARB-KO 311 GROVE ST EAST LANSING 541103 CONVEN STORES CHAIN 44512001 CONVENIENCE STORES SEVEN-ELEVEN FOOD STORES 918 E GRAND RIVER AVE EAST LANSING 541103 CONVEN STORES CHAIN 44512001 CONVENIENCE STORES SEVEN-ELEVEN FOOD STORES 740 W LAKE LANSING RD # 100 EAST LANSING 541103 CONVEN STORES CHAIN 44512001 CONVENIENCE STORES SPEEDWAY 111 W LAKE LANSING RD EAST LANSING 554100 GASOLINE SV STATION 44512001 CONVENIENCE STORES GOODRICH'S SHOP-RITE INC 940 TROWBRIDGE RD EAST LANSING 542103 MEAT MKTS INC FR/. PRV 44521006 MEAT MARKETS GLOBAL ORANGE DEVELOPMENT LLC 2501 COOLIDGE RD # 302 EAST LANSING 549902 BEVERAGE STORES 44529905 ALL OTHER SPECIALTY FOOD STORES WANDERER'S TEA HOUSE 547 E GRAND RIVER AVE EAST LANSING 549902 BEVERAGE STORES 44529905 ALL OTHER SPECIALTY FOOD STORES

©2013 - CBRE. This information has been obtained from sources believed reliable. We have not verified it and make no guarantee, warranty or representation about it. Business Points East Lansing City All Retail (SIC 52-59) Sorted by NAICS Code

Business Name Address City SIC Code SIC Code Description NAICS Code NAICS Code Description KIM'S ORIENTAL MARKET INC 901 TROWBRIDGE RD EASTDraft LANSING 549900 MISC FOOD STORES 44529922 ALL OTHER SPECIALTY FOOD STORES SWIRL BERRY MSC LLC 228 ABBOT RD EAST LANSING 581247 QUICK SERV ICE CREAM/YOGURT 44529932 ALL OTHER SPECIALTY FOOD STORES SPARTAN SPIRITS 221 ANN ST EAST LANSING 592100 LIQUOR STORES 44531004 BEER, WINE & LIQUOR STORES CVS PHARMACY 240 MAC AVE EAST LANSING 591200 DRUG,PROPRIETARY STR 44611009 PHARMACIES & DRUG STORES KROGER CO 1550 W LAKE LANSING RD EAST LANSING 591200 DRUG,PROPRIETARY STR 44611009 PHARMACIES & DRUG STORES MEIJER PHARMACY 1350 W LAKE LANSING RD EAST LANSING 591200 DRUG,PROPRIETARY STR 44611009 PHARMACIES & DRUG STORES RITE-AID PHARMACY 111 E SAGINAW ST EAST LANSING 591200 DRUG,PROPRIETARY STR 44611009 PHARMACIES & DRUG STORES RITE-AID PHARMACY 1399 E GRAND RIVER AVE EAST LANSING 591200 DRUG,PROPRIETARY STR 44611009 PHARMACIES & DRUG STORES AMERICA'S BEST CONTACTS 337 ABBOT RD EAST LANSING 599500 OPTICAL GOODS STRS 44613003 OPTICAL GOODS STORES GNC 217 E GRAND RIVER AVE EAST LANSING 549901 HEALTH & DIET FD STRS 44619106 FOOD (HEALTH) SUPPLEMENT STORES ARTISAN PROSTHETICS 702 W LAKE LANSING RD # E EAST LANSING 599900 MISC RETAIL STORES 44619901 ALL OTHER HEALTH & PERSONAL CARE STORES ACCUQUEST HEARING CTR 1651 W LAKE LANSING RD EAST LANSING 599922 HEARING AID STORES 44619903 ALL OTHER HEALTH & PERSONAL CARE STORES BELTONE HEARING AID SERVICE 1350 E LAKE LANSING RD EAST LANSING 599922 HEARING AID STORES 44619903 ALL OTHER HEALTH & PERSONAL CARE STORES FLUKE HEARING INSTRUMENT CORP 4970 NORTHWIND DR # 120 EAST LANSING 599922 HEARING AID STORES 44619903 ALL OTHER HEALTH & PERSONAL CARE STORES MIRACLE EAR CENTER 2200 COOLIDGE RD # 9 EAST LANSING 599922 HEARING AID STORES 44619903 ALL OTHER HEALTH & PERSONAL CARE STORES PROFESSIONAL HEARING 1500 ABBOT RD EAST LANSING 599922 HEARING AID STORES 44619903 ALL OTHER HEALTH & PERSONAL CARE STORES COMPRESSION THERAPY SVC 780 W LAKE LANSING RD # 300 EAST LANSING 599900 MISC RETAIL STORES 44619904 ALL OTHER HEALTH & PERSONAL CARE STORES TERI J LAMMERS 702 W LAKE LANSING RD EAST LANSING 599909 MED APPARATUS,SUPPS 44619905 ALL OTHER HEALTH & PERSONAL CARE STORES BROOKFIELD SHELL INC 1831 E GRAND RIVER AVE EAST LANSING 554100 GASOLINE SV STATION 44719005 OTHER GASOLINE STATIONS CAMPUS AUTO REPAIR 100 E SAGINAW ST EAST LANSING 554100 GASOLINE SV STATION 44719005 OTHER GASOLINE STATIONS MARATHON 1198 S HARRISON RD EAST LANSING 554100 GASOLINE SV STATION 44719005 OTHER GASOLINE STATIONS DOUBLE UP ENTERPRISES LLC 611 E GRAND RIVER AVE EAST LANSING 561100 MEN'S, BOYS' CL STR 44811006 MEN'S CLOTHING STORES LA BODEGA 619 E GRAND RIVER AVE EAST LANSING 562100 WOMEN'S CL STORES 44812010 WOMEN'S CLOTHING STORES PITAYA 213 E GRAND RIVER AVE EAST LANSING 562100 WOMEN'S CL STORES 44812010 WOMEN'S CLOTHING STORES RONNY MEDAWAR & CO 1542 W GRAND RIVER AVE EAST LANSING 562100 WOMEN'S CL STORES 44812010 WOMEN'S CLOTHING STORES CAMPUS STREET SPORTS WEAR 515 E GRAND RIVER AVE EAST LANSING 565100 FAMILY CLOTHING STR 44814001 FAMILY CLOTHING STORES JEANOLOGIE BOUTIQUE 303 MAC AVE EAST LANSING 565100 FAMILY CLOTHING STR 44814001 FAMILY CLOTHING STORES PAULI CASALINO CLOTHING 3735 PARULA DR EAST LANSING 565100 FAMILY CLOTHING STR 44814001 FAMILY CLOTHING STORES REFINERY 115 ALBERT AVE EAST LANSING 565100 FAMILY CLOTHING STR 44814001 FAMILY CLOTHING STORES RETHREADS 543 E GRAND RIVER AVE EAST LANSING 565100 FAMILY CLOTHING STR 44814001 FAMILY CLOTHING STORES URBAN OUTFITTERS 119 E GRAND RIVER AVE EAST LANSING 565100 FAMILY CLOTHING STR 44814001 FAMILY CLOTHING STORES AMERICAN APPAREL 115 E GRAND RIVER AVE EAST LANSING 569900 MISC APPAREL & ACC 44819002 OTHER CLOTHING STORES SPARTAN CORNER 103 E GRAND RIVER AVE EAST LANSING 569908 T-SHIRTS,CUST PRINTED 44819029 OTHER CLOTHING STORES FOOTGEAR 108 DIVISION ST EAST LANSING 566100 SHOE STORES 44821007 SHOE STORES SILVER & BEYOND LLC 333 ALBERT AVE # 102 EAST LANSING 594402 JEWEL,PREC STNES/MTLS 44831012 JEWELRY STORES SILVER STREAK 317 E GRAND RIVER AVE EAST LANSING 594402 JEWEL,PREC STNES/MTLS 44831012 JEWELRY STORES SUNDANCE JEWELRY 201 E GRAND RIVER AVE EAST LANSING 594402 JEWEL,PREC STNES/MTLS 44831012 JEWELRY STORES MOOSEJAW MOUNTAINEERING 555 E GRAND RIVER AVE EAST LANSING 594102 HUNTING EQUIPMENT 45111010 SPORTING GOODS STORES

Business Name Address City SIC Code SIC Code Description NAICS Code NAICS Code Description CAPITAL AREA SOCCER 1427 W SAGINAW ST # 175 EASTDraft LANSING 594100 SPORTING GDS & BCY 45111055 SPORTING GOODS STORES IN FLIGHT SPORTS 507 E GRAND RIVER AVE EAST LANSING 594100 SPORTING GDS & BCY 45111055 SPORTING GOODS STORES PICKET FENCE QUILTING 520 N HARRISON RD EAST LANSING 594902 SEWING,NEEDLEWORK 45113015 SEWING, NEEDLEWORK & PIECE GOODS STORES COUNTRY STITCHES LTD 2200 COOLIDGE RD # 1 EAST LANSING 571400 DRAPERY, UPHOLSTERY 45113017 SEWING, NEEDLEWORK & PIECE GOODS STORES WOVEN ART 325 GROVE ST # B EAST LANSING 594902 SEWING,NEEDLEWORK 45113024 SEWING, NEEDLEWORK & PIECE GOODS STORES BARNES & NOBLE 333 E GRAND RIVER AVE EAST LANSING 594200 BOOK STORES 45121105 BOOK STORES COLLEGEVILLE TEXTBOOK CO 321 E GRAND RIVER AVE EAST LANSING 594200 BOOK STORES 45121105 BOOK STORES N E BOOK CO 1 MICHIGAN STATE UNIV EAST LANSING 594200 BOOK STORES 45121105 BOOK STORES NED'S BOOKSTORE 135 E GRAND RIVER AVE EAST LANSING 594200 BOOK STORES 45121105 BOOK STORES SPARTAN BOOKSTORE 1 INTERNATIONAL CTR EAST LANSING 594200 BOOK STORES 45121105 BOOK STORES STUDENT BOOK STORE 421 E GRAND RIVER AVE EAST LANSING 594200 BOOK STORES 45121105 BOOK STORES STUDENT BOOK STORE INC 103 E GRAND RIVER AVE EAST LANSING 594200 BOOK STORES 45121105 BOOK STORES 21ST CENTURY COMICS & GAMES 515 E GRAND RIVER AVE # E EAST LANSING 594201 COMIC BOOKS 45121108 BOOK STORES FORTRESS COMICS & GAMES INC 425 ALBERT AVE EAST LANSING 594201 COMIC BOOKS 45121108 BOOK STORES STATE NEWS INC 345 STUDENT SERVICES EAST LANSING 599400 NEWS DLR, NEWSSTAND 45121202 NEWS DEALERS & NEWSSTANDS STATE DISCOUNT CORP 501 E GRAND RIVER AVE EAST LANSING 531101 DEPT STORES DISCOUNT 45211201 DISCOUNT DEPARTMENT STORES B/A FLORIST 1424 E GRAND RIVER AVE EAST LANSING 599200 FLORISTS 45311001 FLORISTS PETRA FLOWERS 315 W GRAND RIVER AVE EAST LANSING 599200 FLORISTS 45311001 FLORISTS CHIOS 203 E GRAND RIVER AVE EAST LANSING 594702 GIFT SHOP 45322013 GIFT, NOVELTY & SOUVENIR STORES ARCHIVES BOOK SHOP 519 W GRAND RIVER AVE EAST LANSING 594200 BOOK STORES 45331008 USED MERCHANDISE STORES CURIOUS BOOK SHOP 307 E GRAND RIVER AVE EAST LANSING 594200 BOOK STORES 45331008 USED MERCHANDISE STORES SCAVENGER HUNT 503 E GRAND RIVER AVE EAST LANSING 593200 USED MERCHANDISE 45331014 USED MERCHANDISE STORES EAST GRAND RECORD CO 213 E GRAND RIVER AVE EAST LANSING 593200 USED MERCHANDISE 45331030 USED MERCHANDISE STORES FLAT BLACK & CIRCULAR 541 E GRAND RIVER AVE EAST LANSING 593200 USED MERCHANDISE 45331030 USED MERCHANDISE STORES RECORD LOUNGE 111 DIVISION ST EAST LANSING 593200 USED MERCHANDISE 45331030 USED MERCHANDISE STORES GROVE GALLERY CO-OP 325 GROVE ST # A EAST LANSING 599923 ART GALLERIES/DEALERS 45392002 ART DEALERS MACKEREL SKY GALLERY-CNTMPRRY 211 MAC AVE EAST LANSING 599923 ART GALLERIES/DEALERS 45392002 ART DEALERS CAMPBELL'S SMOKE SHOP 207 MAC AVE EAST LANSING 599300 TOBACCO STORES 45399102 TOBACCO STORES WILD SIDE 1101 E GRAND RIVER AVE EAST LANSING 599300 TOBACCO STORES 45399102 TOBACCO STORES BLUE SKY SPIRIT 210 ABBOT RD EAST LANSING 599900 MISC RETAIL STORES 45399846 ALL OTHER MISC STORE RETAILERS (EXC TOBACCO STRS) SAPER GALLERIES & CUSTOM 433 ALBERT AVE EAST LANSING 599902 ART,ARCHITECT SUPPS 45399852 ALL OTHER MISC STORE RETAILERS (EXC TOBACCO STRS) GREAT LAKES JUDGING CTR AMER 277 N HAGADORN RD EAST LANSING 599900 MISC RETAIL STORES 45399878 ALL OTHER MISC STORE RETAILERS (EXC TOBACCO STRS) MOTION REHABILITATION CTR LLC 1020 DARLINGTON AVE EAST LANSING 599900 MISC RETAIL STORES 45399878 ALL OTHER MISC STORE RETAILERS (EXC TOBACCO STRS) SPICUS 909 ABBOT RD EAST LANSING 596100 CATALOG,MAIL-ORDER 45411101 ELECTRONIC SHOPPING ML ENTERPRISES INC 1019 ABBOT RD EAST LANSING 596100 CATALOG,MAIL-ORDER 45411302 MAIL-ORDER HOUSES PARTY PLEASERS 134 E POINTE LN EAST LANSING 596300 DIRECT SELLING ESTB 45439017 OTHER DIRECT SELLING ESTABLISHMENTS UDON SUSHI RESTAURANT 134 N HARRISON RD EAST LANSING 581266 CATERER/CONTRACT SERVICE 49221004 LOCAL MESSENGERS & LOCAL DELIVERY MSU UNION ABBOTT & GRAND RIV EAST LANSING 581266 CATERER/CONTRACT SERVICE 72231001 FOOD SVC CONTRACTORS

Business Name Address City SIC Code SIC Code Description NAICS Code NAICS Code Description MSU UNION ABBOTT RD & GRAND RIVER AVE EASTDraft LANSING 581266 CATERER/CONTRACT SERVICE 72231001 FOOD SVC CONTRACTORS SPARTAN STADIUM 132 SPARTAN WAY EAST LANSING 581266 CATERER/CONTRACT SERVICE 72231001 FOOD SVC CONTRACTORS MUMBI 340 ALBERT AVE EAST LANSING 581266 CATERER/CONTRACT SERVICE 72232001 CATERERS SPARTAN SIGNATURE CATERING ABBOTT RD & GRAND RIVER AVE EAST LANSING 581266 CATERER/CONTRACT SERVICE 72232001 CATERERS LANDSHARK BAR & GRILL 101 E GRAND RIVER AVE EAST LANSING 581300 DRINKING PLACES 72241003 DRINKING PLACES ALCOHOLIC BEVERAGES CLUB RUSH 131 ALBERT AVE EAST LANSING 581300 DRINKING PLACES 72241006 DRINKING PLACES ALCOHOLIC BEVERAGES RICK'S AMERICAN CAFE 224 ABBOT RD EAST LANSING 581300 DRINKING PLACES 72241006 DRINKING PLACES ALCOHOLIC BEVERAGES BELL'S GREEK PIZZA 1135 E GRAND RIVER AVE EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS COTTAGE INN PIZZA 615 E GRAND RIVER AVE EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS DOMINO'S PIZZA 143 N HARRISON RD # 200 EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS GEORGIO'S GOURMET PIZZERIA 1010 E GRAND RIVER AVE EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS GEORGIO'S PIZZA 120 CHARLES ST EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS GUMBY'S PIZZA 311 W GRAND RIVER AVE EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS HUNGRY HOWIE'S PIZZA & SUBS 134 N HARRISON RD EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS LITTLE CAESAR'S PIZZA 1203 E GRAND RIVER AVE EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS PAPA'S PIZZA TO GO 1219 E GRAND RIVER AVE EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS PIZZA HUT 1331 E GRAND RIVER AVE # 113 EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS SIR PIZZA 1500 W LAKE LANSING RD # 5 EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS VILLA FRESH ITALIAN PIZZA 169 INTERNATIONAL CTR EAST LANSING 581243 QUICK SERV PIZZA PARLOR 72251115 FULL-SERVICE RESTAURANTS ALTU'S ETHIOPIAN CUISINE 1312 MICHIGAN AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS AMERICAN CREPES 986 TROWBRIDGE RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS APPLEBEE'S NEIGHBORHOOD GRILL 2450 COOLIDGE RD EAST LANSING 581250 AMERICAN MENU 72251117 FULL-SERVICE RESTAURANTS ASIAN HOUSE GENERAL DELIVERY EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS BAGGER DAVE'S 1351 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS BEGGARS BANQUET RESTAURANT 218 ABBOT RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS BLIMPIE'S RESTAURANT 1201 E GRAND RIVER AVE EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251117 FULL-SERVICE RESTAURANTS BOWL EXPRESS 1139 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS BUBBLE ISLAND 515 E GRAND RIVER AVE # E EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS BUFFALO WILD WINGS GRILL & BAR 360 ALBERT AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS BURGER KING 1580 W LAKE LANSING RD EAST LANSING 581240 QUICK SERV BURGER 72251117 FULL-SERVICE RESTAURANTS CHARLIE KANG'S RESTAURANT 127 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS CHINESE FAMILY BUFFET 1375 E GRAND RIVER AVE EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS CHIPOTLE MEXICAN GRILL 539 E GRAND RIVER AVE EAST LANSING 581251 MEXICAN MENU 72251117 FULL-SERVICE RESTAURANTS CONRADS 101 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS COSI 301 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS CRUNCHY'S 254 W GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS DUBLIN SQUARE 327 ABBOT RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS EL AZTECO RESTAURANT 225 ANN ST EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS

Business Name Address City SIC Code SIC Code Description NAICS Code NAICS Code Description ESPRESSO ROYALE CAFFE 527 E GRAND RIVER AVE EASTDraft LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS FIVE GUYS BURGERS & FRIES 623 E GRAND RIVER AVE EAST LANSING 581240 QUICK SERV BURGER 72251117 FULL-SERVICE RESTAURANTS GRAND TRAVERSE PIE 1403 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS GREAT WALL ENTERPRISE 1611 GREENCREST AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS HARPER'S RESTAURANT & BREW 131 ALBERT AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS HARRISON ROADHOUSE 720 MICHIGAN AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS HOBIE'S RESTAURANT 930 TROWBRIDGE RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS INGCREDIBLE 1500 W LAKE LANSING RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS JIMMY JOHN'S 143 N HARRISON RD EAST LANSING 581250 AMERICAN MENU 72251117 FULL-SERVICE RESTAURANTS JIMMY JOHN'S 643 E GRAND RIVER AVE EAST LANSING 581250 AMERICAN MENU 72251117 FULL-SERVICE RESTAURANTS KOREA HOUSE RESTAURANT 978 TROWBRIDGE RD EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS LAND GRANT RESTAURANTS INC 720 MICHIGAN AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS LOU & HARRY'S GRILL & BAKERY 1429 W SAGINAW ST # 150 EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS MC ALISTER'S DELI 6 UNION BLDG EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251117 FULL-SERVICE RESTAURANTS MC DONALD'S HAMBURGERS 1024 E GRAND RIVER AVE EAST LANSING 581240 QUICK SERV BURGER 72251117 FULL-SERVICE RESTAURANTS MENNA'S JOINT 115 ALBERT AVE # B EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS MEXICO 2 GO 901 TROWBRIDGE RD EAST LANSING 581251 MEXICAN MENU 72251117 FULL-SERVICE RESTAURANTS MSU STUDENT ALUMNI 333 UNION BLDG EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS NOODLES & CO 205 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS OMI SUSHI 210 MAC AVE EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS P T O'MALLEY'S 210 ABBOT RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS PANCHERO'S MEXICAN GRILL 125 E GRAND RIVER AVE EAST LANSING 581251 MEXICAN MENU 72251117 FULL-SERVICE RESTAURANTS PANDA EXPRESS 125 INTERNATIONAL CTR EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS PEANUT BARREL RESTAURANT 521 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS PEKING EXPRESS 611 E GRAND RIVER AVE EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS PITA PIT 219 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS POTBELLY SANDWICH WORKS 233 E GRAND RIVER AVE EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251117 FULL-SERVICE RESTAURANTS QDOBA MEXICAN GRILL 1127 E GRAND RIVER AVE EAST LANSING 581246 QUICK SERV MEXICAN 72251117 FULL-SERVICE RESTAURANTS QUIZNOS 1381 E GRAND RIVER AVE EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251117 FULL-SERVICE RESTAURANTS RED CEDAR CAFE 1331 E GRAND RIVER AVE EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251117 FULL-SERVICE RESTAURANTS REGENT CAFE INC 1750 HITCHING POST RD EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251117 FULL-SERVICE RESTAURANTS RENO'S EAST SIDE SPORTS BAR 1310 ABBOT RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS RICE KITCHEN 551 E GRAND RIVER AVE EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251117 FULL-SERVICE RESTAURANTS RIVIERA CAFE RESTAURANT 231 MAC AVE EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251117 FULL-SERVICE RESTAURANTS ROADHOUSE PUB 122 N HARRISON RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS SIZZLING KABOBS 1017 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS SPARTAN HALL OF FAME CAFE 1601 W LAKE LANSING RD EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251117 FULL-SERVICE RESTAURANTS SPARTAN SPORT DEN BAR & GRILL 1227 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS

Business Name Address City SIC Code SIC Code Description NAICS Code NAICS Code Description SUBWAY SANDWICH SHOP 920 TROWBRIDGE RD EASTDraft LANSING 581244 QUICK SERV SANDWICH/DELI 72251117 FULL-SERVICE RESTAURANTS SUBWAY SANDWICH SHOP 1100 E GRAND RIVER AVE EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251117 FULL-SERVICE RESTAURANTS SUBWAY SANDWICH SHOP 169 INTERNATIONAL CTR EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251117 FULL-SERVICE RESTAURANTS SUSHI GO 553 E GRAND RIVER AVE EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS SUSHIWA 529 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS TACO BELL 601 E GRAND RIVER AVE EAST LANSING 581246 QUICK SERV MEXICAN 72251117 FULL-SERVICE RESTAURANTS TACO BELL 1051 TROWBRIDGE RD EAST LANSING 581246 QUICK SERV MEXICAN 72251117 FULL-SERVICE RESTAURANTS TASTE OF THAI 1105 E GRAND RIVER AVE # 2 EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS THAI 102 DEGREES 225 MAC AVE EAST LANSING 581253 ORIENTAL MENU 72251117 FULL-SERVICE RESTAURANTS TONY'S RESTAURANT 350 ALBERT AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS TROWBRIDGE PIZZA & PASTA 970 TROWBRIDGE RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS WENDY'S 1000 TROWBRIDGE RD EAST LANSING 581240 QUICK SERV BURGER 72251117 FULL-SERVICE RESTAURANTS WINGS OVER EAST LANSING 1391 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS WOODY'S BAR & GRILL 211 E GRAND RIVER AVE EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS WOODY'S OASIS 970 TROWBRIDGE RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS WOODY'S OASIS 1050 TROWBRIDGE RD EAST LANSING 581200 EATING PLACES 72251117 FULL-SERVICE RESTAURANTS STATE SIDE DELI & GRILL 313 E GRAND RIVER AVE EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251302 LIMITED-SVC RESTAURANTS WOODY'S OASIS MEDITERRANEAN 169 INTERNATIONAL CTR EAST LANSING 581244 QUICK SERV SANDWICH/DELI 72251302 LIMITED-SVC RESTAURANTS EMOS' CAFE 901 TROWBRIDGE RD EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251402 CAFETERIAS, GRILL BUFFETS & BUFFETS GRAND RIVER COFFEE CAFE 517 W GRAND RIVER AVE EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251402 CAFETERIAS, GRILL BUFFETS & BUFFETS KEY WEST CAFE 1500 W LAKE LANSING RD # D EAST LANSING 581260 CAFE/DINER/FAMILY REST 72251402 CAFETERIAS, GRILL BUFFETS & BUFFETS BIG APPLE BAGELS 248 E SAGINAW ST # 2 EAST LANSING 546100 RETAIL BAKERIES 72251502 SNACK & NONALCOHOLIC BEVERAGE BARS BRUEGGER'S BAGEL BAKERY 505 E GRAND RIVER AVE EAST LANSING 546100 RETAIL BAKERIES 72251502 SNACK & NONALCOHOLIC BEVERAGE BARS A PIECE O'CAKE LLC 4966 NORTHWIND DR EAST LANSING 546100 RETAIL BAKERIES 72251504 SNACK & NONALCOHOLIC BEVERAGE BARS BIGGBY COFFEE 1429 W SAGINAW ST # 100 EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS BIGGBY COFFEE 270 W GRAND RIVER AVE EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS BIGGBY COFFEE 2501 COOLIDGE RD # 302 EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS BIGGBY COFFEE 6 UNION BLDG EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS CAPPUCCINO CAFE 1500 W LAKE LANSING RD # 2 EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS ESPRESSO ROYALE 1500 W LAKE LANSING RD # 2 EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS MT HOPE COFFEE CO 4480 S HAGADORN EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS STARBUCKS 401 E GRAND RIVER AVE EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS STARBUCKS 1141 E GRAND RIVER AVE EAST LANSING 581267 COFFEE SHOP 72251505 SNACK & NONALCOHOLIC BEVERAGE BARS COOKIES BY DESIGN 1810 BRAMBLE DR EAST LANSING 581249 QUICK SERV SNACK/COOKIE/DRN 72251507 SNACK & NONALCOHOLIC BEVERAGE BARS BASKIN-ROBBINS ICE CREAM 1810 BRAMBLE DR EAST LANSING 581247 QUICK SERV ICE CREAM/YOGURT 72251512 SNACK & NONALCOHOLIC BEVERAGE BARS COLD STONE CREAMERY 200 MAC AVE EAST LANSING 581247 QUICK SERV ICE CREAM/YOGURT 72251512 SNACK & NONALCOHOLIC BEVERAGE BARS TASTY TWIST 1307 E GRAND RIVER AVE EAST LANSING 581247 QUICK SERV ICE CREAM/YOGURT 72251512 SNACK & NONALCOHOLIC BEVERAGE BARS

Prizm NE Segmentation

01. UPPER CRUST The nation's most exclusive address, Upper Crust is the wealthiest lifestyle in America–a haven for empty-nesting couples over 55 years old. No segment has a higher concentration of residents earning over $100,000 a year or possessing a postgraduate degree. And none has a more opulent standard of living. DraftSuburban Wealthy Age 55+ Graduate Degree+

02. BLUE BLOOD ESTATES Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. The nation's second- wealthiest lifestyle is characterized by married couples with children, graduate degrees, a significant percentage of Asian Americans, and six-figure incomes earned by business executives, managers, and professionals.

Suburban Wealthy Age 45-64 Graduate Degree+

04. YOUNG DIGERATI Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual PRIZM NE SEGMENTATION| PAGE 1 PAGE NE SEGMENTATION| PRIZM restaurants and all types of bars--from juice to coffee to microbrew. Urban Wealthy Age 25-44 Graduate Degree+

05. COUNTRY SQUIRES The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis, and swimming, as well as skiing, boating, and biking. Town/Rural Upscale Age 35-54 Graduate Degree+

06. WINNER’S CIRCLE Among the wealthy suburban lifestyles, Winner's Circle is the youngest, a collection of mostly 35- to 54-year-old couples with large families in new-money subdivisions. Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. With a median income of over $100,000, Winner's Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques and take in a show. Suburban Wealthy Age 35-54 Graduate Degree+

Prizm NE Segmentation

07. MONEY & BRAINS The residents of Money & Brains seem to have it all: high incomes, advanced degrees, and sophisticated tastes to match their credentials. Many of these city dwellers are married couples with few children who live in fashionable homes on small, manicured lots. Urban Wealthy Age 45-64 Graduate Degree+ Draft 08. EXECUTIVE SUITES Executive Suites consists of upper-middle-class singles and couples typically living just beyond the nation's beltways. Filled with significant numbers of Asian-Americans and college graduates--both groups are represented at more than twice the national average-- this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants, and entertainment. Suburban Upper-Mid Age <55 College Graduate

09. BIG FISH, SMALL POND Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology. Town/Rural Upscale Age 55+ Graduate Degree+

enjoy cultural activities--from reading books to attending theater and dance productions. 2 PAGE NE SEGMENTATION| PRIZM

Second City Upscale Ages 55+ Graduate Degree+

11. GOD’S COUNTRY When city dwellers and suburbanites began moving to the country in the 1970s, God's Country emerged as the most affluent of the nation's exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God's Country remains a haven for upscale couples in spacious homes. Typically college educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid-back leisure. Town/Rural Upscale Age 45-64 Graduate Degree+

Prizm NE Segmentation

13. UPWARD BOUND More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upscale families boast dual incomes, college degrees, and new split-levels and colonials. Residents of Upward Bound tend to be Draftkid obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles, and camping equipment. Second City Upscale Ages 35-54 College Graduate

15. POOLS & PATIOS Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban families to one for older, empty-nesting couples. In these stable neighborhoods graced with backyard pools and patios--a large proportion of homes were built in the 1950s and 1960s--residents work as white-collar managers and professionals, and are now at the top of their careers.

Suburban Upper-Mid Age 45-64 Graduate Degree+

16. BOHEMIAN MIX A collection of mobile urbanites, Bohemian Mix represents the nation's most liberal lifestyles. Its residents are an ethnically diverse, progressive mix of young singles, couples, PRIZM NE SEGMENTATION| PAGE 3 PAGE NE SEGMENTATION| PRIZM and families ranging from students to professionals. In their funky row houses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop, and microbrew.

Urban Upper-Mid Age <55 College Graduate

18. KIDS & CUL-DE-SACS Upper-middle-class, suburban, married couples with children--that's the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white- collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence, and children translates into large outlays for child-centered products and services. Suburban Upper-Mid Age 25-44 College Graduate

Prizm NE Segmentation

19. HOME SWEET HOME Widely scattered across the nation's suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes without children. The adults in the segment, mostly under 55, have gone to college and hold professional and white- collar jobs. With their upper-middle-class incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with exercise equipment, TV sets, and Draftpets. Suburban Upper-Mid Age <55 College Graduate

20. FAST-TRACK FAMILIES With their upscale incomes, numerous children, and spacious homes, Fast-Track Families are in their prime acquisition years. These middle-aged parents have the disposable income and educated sensibility to want the best for their children. They buy the latest technology with impunity: new computers, DVD players, home theater systems, and video games. They take advantage of their rustic locales by camping, boating, and fishing. Town/Rural Upscale Age 35-54 College Graduate

class singles and couples who are more preoccupied with balancing work and leisure 4 PAGE NE SEGMENTATION| PRIZM pursuits. Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs, and casual-dining restaurants. Suburban Midscale Age <35 College Graduate

23. GREENBELT SPORTS A segment of upscale exurban couples, Greenbelt Sports is known for its active lifestyle. Most of these older residents are married, college-educated, and own new homes. And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating, and mountain biking. Town/Rural Upper-Mid Age 45-64 College Graduate

Prizm NE Segmentation

25. COUNTRY CASUALS There's a laid-back atmosphere in Country Casuals, a collection of older, upscale households that have started to empty-nest. Most households boast two earners who have well-paying management jobs or own small businesses. Today, these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares, and going out to eat. DraftTown/Rural Upscale Age 45-64 College Graduate

26. THE COSMOPOLITANS Educated, upper-midscale, and ethnically diverse, The Cosmopolitans are urbane couples in America's fast-growing cities. Concentrated in a handful of metros--such as Las Vegas, Miami, and Albuquerque--these households feature older, empty-nesting homeowners. A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles. Urban Upper-Mid Age 55+ College Graduate

27. MIDDLEBURG MANAGERS Middleburg Managers arose when empty nesters settled in satellite communities, which offered a lower cost of living and more relaxed pace. Today, segment residents tend to be middle class with solid white-collar jobs or comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening, and refinishing furniture. Second City Upper-Mid Age 45-64 College Graduate

28. TRADITIONAL TIMES Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years. Typically in their fifties and sixties, these upper-middle-class Americans pursue a kind of granola-and-grits lifestyle. On their coffee PRIZM NE SEGMENTATION| PAGE 5 PAGE NE SEGMENTATION| PRIZM tables are magazines with titles like Country Living and Country Home. But they're big travelers, especially in recreational vehicles and campers. Town/Rural Upper-Mid Age 55+ College Graduate

29. AMERICAN DREAMS American Dreams is a living example of how ethnically diverse the nation has become: just under half the residents are Hispanic, Asian, or African-American. In these multilingual neighborhoods--one in three speaks a language other than English--middle-aged immigrants and their children live in upper-middle-class comfort. Urban Upper-Mid Age <55 College Graduate

Prizm NE Segmentation

31. URBAN ACHIEVERS Concentrated in the nation's port cities, Urban Achievers is often the first stop for up-and- coming immigrants from Asia, South America, and Europe. These young singles, couples, and families are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English. Urban Lower-Mid Age <35 College Graduate Draft 32. NEW HOMESTEADERS Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods. With decent-paying jobs in white-collar and service industries, these dual-income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations. Town Upper-Mid Age 25-44 College Graduate

33. BIG SKY FAMILIES Scattered in placid towns across the American heartland, Big Sky Families is a segment of middle-aged rural families who have turned high school educations and blue-collar jobs into busy, upper-middle-class lifestyles. Residents enjoy baseball, basketball, and volleyball, as well as fishing, hunting, and horseback riding. To entertain their sprawling families, they buy virtually every piece of sporting equipment on the market. Rural Upper-Mid Age <55 Some College

34. WHITE PICKET FENCES Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, upper-middle-class, and married with children. But the current version is characterized by modest homes and ethnic

diversity, including a disproportionate number of Hispanics and African-Americans. 6 PAGE NE SEGMENTATION| PRIZM Second City Upper-Mid Age 25-44 College Graduate

35. BOOMTOWN SINGLES Affordable housing, abundant entry-level jobs, and a thriving singles scene--all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Single and working- class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats. Second City Lower-Mid Age <55 Some College

36. BLUE-CHIP BLUES Blue-Chip Blues is known as a comfortable lifestyle for ethnically-diverse, young, sprawling families with well-paying blue-collar jobs. The segment's aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households. Suburban Midscale Age 25-44 Some College

Prizm NE Segmentation

37. MAYBERRY-VILLE Like the old Andy Griffith Show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life. In these small towns, upper-middle-class couples like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles, and pickup trucks. Draft Town/Rural Upper-Mid Age 45-64 High School Graduate

38. SIMPLE PLEASURES With many of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes. Many are high school-educated seniors who held blue-collar jobs before their retirement. And a disproportionate number served in the military, so many residents are members of veterans clubs. Town/Rural Lower-Mid Age 65+ High School Graduate

39. DOMESTIC DUOS Domestic Duos represents a middle-class mix of mainly over-65 singles and married couples living in older suburban homes. With their high-school educations and fixed incomes, segment residents maintain an easy-going lifestyle. Residents like to socialize by going bowling, seeing a play, meeting at the local fraternal order or going out to eat. Suburban Midscale Age 65+ High School Graduate

40. CLOSE-IN COUPLES Close-In Couples is a group of predominantly older, ethnically diverse couples living in older homes in the urban neighborhoods of mid-sized metros. High school-educated and PRIZM NE SEGMENTATION| PAGE 7 PAGE NE SEGMENTATION| PRIZM empty nesting, these mostly older residents typically live in older city neighborhoods, enjoying their retirements. Urban Lower-Mid Age 55+ High School Graduate

41. SUNSET CITY BLUES Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to it. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle filled with newspapers and television by day, and family- style restaurants at night. Second City Lower-Mid Age 55+ High School Graduate

42. RED, WHITE & BLUES The residents of Red, White & Blues typically live in exurban towns rapidly morphing into bedroom suburbs. Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes. Middle- aged, high school educated and lower-middle class, these folks are transitioning from blue- collar jobs to the service industry. Town Lower-Mid Age 45-64 Some College

Prizm NE Segmentation

43. HEARTLANDERS America was once a land of small middle-class towns, which can still be found today among Heartlanders. This widespread segment consists of older couples with white-collar jobs living in sturdy, unpretentious homes. In these communities of small families and empty-nesting couples, Heartlanders residents pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping, and boating.

DraftTown/Rural Lower-Mid Age 55+ High School Graduate

44. NEW BEGINNINGS Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths--or starting over after recent divorces or company transfers. Ethnically diverse--with nearly half its residents Hispanic, Asian, or African-American--New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.

Suburban Downscale Age <55 Some College

45. BLUE HIGHWAYS On maps, blue highways are often two-lane roads that wind through remote stretches of the American landscape. Among lifestyles, Blue Highways is the standout for lower-middle- class residents who live in isolated towns and farmsteads. Here, Boomer men like to hunt and fish; the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert.

Rural Lower-Mid Age 45-64 High School Graduate

46. OLD GLORIES The residents of Old Glories are the nation's downscale suburban retirees, Americans aging in place in older apartment complexes. Households in this racially-diverse segment often

contain widows and widowers living on fixed incomes who tend to lead home-centered 8 PAGE NE SEGMENTATION| PRIZM lifestyles. They're among the nation's most ardent television fans, watching game shows, soaps, talk shows, and news magazines at high rates.

Suburban Downscale Age 65+ High School Graduate

47. CITY STARTUPS In City Startups, young, multi-ethnic singles have settled in neighborhoods filled with cheap apartments and a commercial base of cafés, bars, laundromats and clubs that cater to twentysomethings. One of the youngest segments in America–with ten times as many college students as the national average–these neighborhoods feature low incomes and high concentrations of African-Americans.

Second City Low Income Age <55 High School Graduate

48. YOUNG & RUSTIC Young & Rustic is composed of middle-aged, restless singles. These folks tend to be lower- middle-income, high school-educated, and live in tiny apartments in the nation's exurban towns. With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars, and dating. Town/Rural Lower-Mid Age <55 High School Graduate

Prizm NE Segmentation

49. AMERICAN CLASSICS They may be older, lower-middle class and retired, but the residents of American Classics are still living the American Dream of home ownership. Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties to their neighborhoods. Suburban Downscale Age 65+ High School Graduate Draft

50. KID COUNTRY, USA Widely scattered throughout the nation's heartland, Kid Country, USA is a segment dominated by large families living in small towns. Predominantly white, with an above- average concentration of Hispanics, these young, working-class households include homeowners, renters and military personnel living in base housing; about 16 percent of residents own mobile homes.

Town Lower-Mid Age 25-44 High School Graduate

51. SHOTGUNS & PICKUPS The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families, living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

Rural Lower-Mid Age 25-44 High School Graduate

money is tight. But what unites these residents–a diverse mix of Whites, Asians, Hispanics 9 PAGE NE SEGMENTATION| PRIZM and African-Americans–is a working-class sensibility and an appreciation for their off-the-

beaten-track neighborhoods. Suburban Downscale Age <55 Some College

54. MULTI-CULTI MOSAIC An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of Hispanic, Asian, and African-American singles and families. With nearly a quarter of the residents foreign born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status. Urban Lower-Mid Age 35-54 Some College

Prizm NE Segmentation

55. GOLDEN PONDS Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. Found in small bucolic towns around the country, these high school- educated seniors live in small apartments on less than $35,000 a year; one in five resides in a nursing home. For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects. Draft Town/Rural Downscale Age 65+ Some High School

56. CROSSROADS VILLAGERS With a population of middle-aged, blue-collar couples and families, Crossroads Villagers is a classic rural lifestyle. Residents are high school-educated, with downscale incomes and modest housing; one-quarter live in mobile homes. And there's an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening and hunting.

Town/Rural Downscale Age 45-64 High School Graduate

57. OLD MILLTOWNS America's once-thriving mining and manufacturing towns have aged–as have the residents in Old Milltowns communities. Today, the majority of residents are retired singles and couples, living on downscale incomes in pre-1960 homes and apartments. For leisure, they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants. Town Downscale Age 55+ High School Graduate

58. BACK COUNTRY FOLKS Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise. The residents tend to be poor, over 65 years old and living in older, modest-sized homes and manufactured housing. Typically, life in this 10 PAGE NE SEGMENTATION| PRIZM segment is a throwback to an earlier era when farming dominated the American landscape.

Rural Downscale Age 65+ High School Graduate

59. URBAN ELDERS For Urban Elders–a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami–life is often an economic struggle. These communities have high concentrations of Hispanics and African-Americans and tend to be downscale, with singles living in older apartment rentals. Urban Downscale Age 55+ Some High School

60. PARK BENCH SENIORS Park Bench Seniors are typically retired singles living in the racially diverse neighborhoods of the nation's satellite cities. With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game shows. Second City Downscale Age 55+ High School Graduate

Prizm NE Segmentation

61. CITY ROOTS Found in urban neighborhoods, City Roots is a segment of downscale retirees, typically living in older homes and duplexes they've owned for years. In these ethnically diverse neighborhoods–more than 60 percent are African-American or Hispanic–residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles. Urban Downscale Age 65+ High School Graduate Draft 62. HOMETOWN RETIRED These racially diverse seniors tend to live in aging homes--half were built before 1958--and typically get by on social security and pensions. Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest. These second-city dwellers spend their days on crafts and watching daytime TV. Second City Downscale Age 65+ High School Graduate

63. FAMILY THRIFTS The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment- filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Suzukis and Kias. Second City Lower-Mid Age 25-44 Some College

64. BEDROCK AMERICA Bedrock America consists of young, economically challenged families in small, isolated towns located throughout the nation's heartland. With modest educations, sprawling families and service jobs, many of these residents struggle to make ends meet. One quarter live in mobile homes. One in three haven't finished high school. Rich in scenery, Bedrock America is a haven for fishing, hunting, hiking and camping.

Town/Rural Downscale Age <55 High School Graduate 11 PAGE NE SEGMENTATION| PRIZM

65. BIG CITY BLUES With a population that's more than 45 percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the nation. But it's also the multi-ethnic address for low-income Asian and African-American households occupying older inner-city apartments. Concentrated in a handful of major metros, these middle-age singles and single-parent families face enormous challenges: low incomes, uncertain jobs, and modest educations. Urban Lower-Mid Age <55 Some College

66. LOW-RISE LIVING The most economically challenged urban segment, Low-Rise Living is known as a transient world for middle-aged, ethnically diverse singles and single parents. Home values are low– about half the national average–and even then less than a quarter of residents can afford to own real estate. Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.

Urban Lower-Mid Age <55 Some High School