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Consumer Behavior Retail Market Analysis Consumer Behavior Analytics Draft Prepared for: EAST LANSING, MICHIGAN MARKET STUDY August 15, 2013 LandlordMarket Analysis DraftTABLE OF CONTENTS I. Executive Summary II. Demographic & Employment Data Trade Area details – 2013 Estimates and 2018 Projections III. Retail Market Power Trade Area Consumer Spending and Retail Sales by Store Type – 2013 Estimates IV. Household Segmentation Prizm NE Segmentation (2012) - Household Prizm - Workplace Population - Lifestyler Report for dominant segments - Social Groups - Lifestage Groups V. Retailer Rankings Retailers, Grocers and Restaurants – Listing for largest segments VI. Target Segment Report Segments 1 – 35 Retail, Restaurant & Leisure Ranking VII. Profile Ranking Report Profile comparison for “Go To Museum, 1yr” VIII. Appendix - Listing of retail businesses in 5-mile radius - Prizm Descriptions 1-66 Consumer Behavior Analytics EAST LANSING, MI MARKET STUDY Introduction The CBRE real estate team for East Lansing, MI requested this market study and analysis of consumer Draftpreferences with a focus on retail. East Lansing, Michigan is located adjacent to the state capitol of Lansing and is home to Michigan State University. This study examines two market areas consisting of a Primary and Secondary Trade Area. The Primary Trade Area (PTA) reflects approximate boundaries of the city of East Lansing. The Secondary Trade Area (STA) consists of a specific market area that encompasses the geography from which retail customers are expected to travel further and potentially less frequently to reach the PTA. The following map outlines the boundaries of each market area for this analysis. Our objective is to provide guidance in identifying potential retailers for this development based on the existing consumer demands and preferences. The accompanying report will provide a market area overview, retail trade analysis, and customer analysis. This study will detail information about the consumers of the area and more specifically the lifestyle and retailer preferences of the resident and workplace population. Finding suitable retail options for the residents of these market areas that are specific to the lifestyles of these households should provide retail areas that will give the residents and workplace population the diversity of goods and services that they demand and will benefit the neighborhood and greater community. © 2013 CBRE. All rights reserved. Draft EAST LANSINGAREA OVERVIEW HerbisonHerbison RdRd MilesMilesMilesMiles 1.51.51.51.51.51.51.5 MilesMilesMilesMiles 1.51.51.51.51.51.51.5 ## KMKMKMKMKMKMKM 2222222 KMKMKMKMKMKMKM 2222222 ClarkClark RdRd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd Webster Webster Rd 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RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh RdMarsh Marsh RdMarsh Marsh RdMarsh Marsh RdMarsh Marsh RdMarsh Marsh RdMarsh Marsh RdMarsh Marsh RdMarsh HaslettHaslett RdRd Marsh Rd HaslettHaslett RdRd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd OaklandOakland AveAve Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd OaklandOakland AveAve Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Rd OaklandOakland AveAve Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd OaklandOakland AveAve Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd OaklandOakland AveAve Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd Elmwood Elmwood Rd OaklandOakland AveAve BurchamBurcham DrDr Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd Hagadorn Rd SECONDARY LansingLansing TRADE AREA MichiganMichigan AveAve WaverlyWaverly KalamazooKalamazoo StSt MICHIGAN STATE Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave Harrison Ave UNIVERSITY Logan StLogan StLogan StLogan StLogan StLogan StLogan St St St St St St StLogan StLogan StLogan St StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan StLogan Logan StLogan Logan StLogan Logan StLogan Logan StLogan Logan StLogan Logan StLogan Logan StLogan Logan St OkemosOkemos GrandGrand RiverRiver AveAve MtMt HopeHope AveAve MountMount HopeHope RdRd HolmesHolmes RdRd WashingtonWashingtonWashington Ave AveAve Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Aurelius Rd Pleasant Pleasant Grove Rd Pleasant Pleasant Grove Rd Pleasant Pleasant Grove Rd Pleasant Pleasant Grove Rd Pleasant Pleasant Grove Rd Pleasant Pleasant Grove Rd Pleasant Pleasant Grove Rd Pleasant Pleasant Grove
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