HHS Public Access Author manuscript Author ManuscriptAuthor Manuscript Author Pharm Res Manuscript Author . Author manuscript; Manuscript Author available in PMC 2016 June 08. Published in final edited form as: Pharm Res. 2014 November ; 31(11): 2921–2939. doi:10.1007/s11095-014-1480-6. Physical Approaches to Masking Bitter Taste: Lessons from Food and Pharmaceuticals John N. Coupland and John E. Hayes Department of Food Science, The Pennsylvania State University 337 Food Science Building, University Park, Pennsylvania 16802, USA John N. Coupland:
[email protected] Abstract Many drugs and desirable phytochemicals are bitter, and bitter tastes are aversive. Food and pharmaceutical manufacturers share a common need for bitterness-masking strategies that allow them to deliver useful quantities of the active compounds in an acceptable form and in this review we compare and contrast the challenges and approaches by researchers in both fields. We focus on physical approaches, i.e., micro- or nano-structures to bind bitter compounds in the mouth, yet break down to allow release after they are swallowed. In all of these methods, the assumption is the degree of bitterness suppression depends on the concentration of bitterant in the saliva and hence the proportion that is bound. Surprisingly, this hypothesis has only rarely been fully tested using a combination of adequate human sensory trials and measurements of binding. This is especially true in pharmaceutical systems, perhaps due to the greater experimental challenges in sensory analysis of drugs. Keywords bitter; emulsion; encapsulation; food; taste INTRODUCTION The development of bitter taste can be understood from the perspective of the eater or the eaten.