LifeEnrichedIssue 34 - Summer 2018 Nissan Iconic 370Z NISMO Real Estate From The Expo to the Digital Era Lumina Wasl Goes Green Leading CSR Through Reform The Launch of AWR Enriching Communities Launch of AWR Enriching Communities Read Life Enriched Magazine This Issue On-The-Go Summer 2018 Product Review Features Executive Interview Iconic Nissan 370Z NISMO 22 AWR Loves… 6 From The Expo to the Digital Era 28 Cover story AUTOTRUST MAKANAK 32 In the Know 30 AW Rostamani Attackers - Football Interview 90 As one of the UAE’s oldest organizations, AW Rostamani prides itself as a group 100 Years of a Timeless Design AW Rostamani Building Industries that takes the community, environment and society at large into consideration when Collaboration with a Sculptor, Painter Curing the Needs of the UAE The Perfect Infusion of it conducts its operations. This season AWR has relaunched their CSR programme and Silver Artist: Henning Koppel 34 Healthcare Industry 40 Calligraphy and Design 94 under the brand, Enriching Communities The New INFINITI QX30 46 Digital Marketing Trends 2018 42 Dunking Hoops and Scoring 12 Baskets 98 CHATBOTS EXPLAINED: Why the world’s gone botty for Chatbots 54 What Inspires You 56 Editor’s Note Are Your Little Superstars Ready Wasl Goes Green 60 to Dress-to-Impress During the AWR’s Group message is to ‘Enrich Lives’ and been added, one titled AWR Cooks (p.80), Hot Summer Months? 62 Shift Car Rental Once Again at the this season the Group have filled their diaries sharing multiple special recipes from AWR 42 Forefront of Innovation & with projects and activities focused on this team members, and the other is an industry The New Renault Megane GT 70 Sustainability 66 core ambition. From boundless events during knowledge page, which this season highlights the holy month of Ramadan to the relaunch current digital marketing trends (p.42). AWR Cooks of the Group’s CSR programme, Enriching 80 Communities, (p.12) AWR has immersed We hope you enjoy the articles, interviews and themselves in the spirit of generosity and features from the AWR Group and its companies The Global Hotspot For Logistics compassion. and relish in their news stories, product And The Secrets Behind KARFF’s launches and the advancements they have Logistical Success 86 At the start of this year, Abu Dhabi’s Crown accomplished this season. Prince, H.H. Sheikh Mohammed bin Zayed Al VHERNIER Has A New Address 88 Nahyan declared 2018 as the ‘Year of Zayed’, to commemorate 100 years since the birth of BCD Travel: Transforming The Way 92 the late Sheikh Zayed bin Sultan Al Nahyan, We TravelWith SolutionSource® the Founding Father of the UAE. The values of the Year of Zayed are wisdom, respect, 80 28 sustainability and human development. As you Highlights and Awards 102 browse the glossy pages of our summer issue Group MarCom you will find endless activities surrounding the 22 Event Reflects 128 key values of the late Sheikh Mohammed bin Zayed Al Nahyan which celebrate his teachings. In light of AWR’s humanitarian efforts, HR was honoured with the prestigious Dubai Human Development Award at the Business Excellence Awards by the Dubai Economy in April (p.102) for their contribution to the development of people and resources. During the same proud 56 occasion, our Arabian Automobiles Company, 34 Nissan, received the DSES Award for the Best Service Performance Brand (p.103). To continue the theme of giving, this issue 94 includes a What Inspires You page (p.56), in hope that we can help share motivational stimuli directly from employees. Alongside our lifestyle pages, two new pages have 88 62 66 98 Renault Megane GT 4Control Technology Apartment 51 Apartment 51’s exclusive The new MÉGANE GT is the first vehicle Normann Copenhagen Geo Jugs Loves.... KARFF in its segment to benefit from 4CONTROL in two Limited Edition metallic Items from our brands that The efficiency of technology. The 4CONTROL chassis acts colourways: rose gold and silver. we cannot get enough of this season! organizing our logisticial on the steering of the rear wheels needs with KARFF, regardless of the mode, sea, land or air! INFINITI QX80 Smart Rear View Mirror The all-new Smart Rear View Mirror in the new INFINITI QX80 18YM means your view need never be compromised. The switch transforms it from a mirror into an LCD screen Lumina Vimar - for their state-of- the-art home and building automation which is based on latest available market Georg Jensen technologies and standards With beautiful designs, expert craftsmanship and absolute precision, Georg Jensen designer watches for men and women make the perfect gift for yourself or a loved one Vhernier Stand out in these earrings from Vhernier. The Freccia Dubai @angelsuae Special Edition; created to exclusively celebrate the new Angel’s newly launched Vhernier boutique in the Dubai Mall Instagram account, @angelsuae Shift Technologies Chatbot’s created by Shift Technologies, which operate beyond the usual Tom and Teddy workings of a regular AWR Lifestyle’s newest brand, Tom Chatbot with the help of and Teddy. Matching swimwear for big Google’s Dialog Flow AUTOTRUST guys and their little nippers. Coming to Dubai soon! MAKANAK by AUTOTRUST, is an easy to use app which organizes the pickup and service of your car without disrupting your busy lifestyle 8 9 LifeEnriched | Summer 2018 THE NISSAN MAXIMA SPORTY REAR SPOILER EXCLUSIVE BLACK 19” ALLOY WHEELS SPORTY D-SHAPED STEERING WHEEL IMAGE DEPICTS THE MIDNIGHT EDITION GRADE. Cover Story Leading CSR Through Reform: Launch of AWR Enriching Communities Today’s modern world is changing at a organizational and operational vision, rapid rate. Norms that we have come direction as well as setting the correct CSR to know have changed drastically as pillars for the group to follow. people’s expectations have changed as well. The true measure of success for an These pillars include: organization no longer lies in their wealth, but their people and their impact on the • Community- Ensuring the group rest of society. Organizations that integrate actively participates in activities that business and employees’ personal values promote education, assisting with become the benchmark to follow for the people of determination, promoting future. positive well-being, providing a platform for entrepreneurship, and This ability to fully implement Corporate maintaining the National identity of Social Responsibility (CSR) initiatives, the peoples of the UAE. in turn, increase the credibility of the organization, as giving back no longer • Environment- Reducing the carbon becomes a duty, but a way of life. This footprint, promoting environmental special edition of Life Enriched explores stewardship, climate change just that, in celebration of AW Rostamani’s mitigation, and biodiversity care dedicated CSR Department, AWR Enriching Communities, in line with the • Workplace- Promoting work- Year of Zayed, and the vision of the nation. life balance, ensuring employee The launch of “AWR Enriching well-being at the workplace, and Communities” is extra special for us increasing volunteering efforts. because for many years AW Rostamani has been part of successful CSR activations in • Stakeholders- Instilling green supplier which we have given our all in giving back policies, anti-corruption, increased to the community, enriching the lives of stakeholder engagement, and those we’ve been so lucky to meet in the ensuring stakeholder satisfaction. process. With 2018 announced as the Year of As one of the UAE’s oldest organizations, Zayed, AW Rostamani has a sound AW Rostamani prides itself as a group that duty to invest in creating CSR initiatives, takes the community, environment and events and awards across the UAE that society at large into consideration when promote values of tolerance, progression, it conducts its operations. The group has environmentalism and leadership, as consistently innovated and re-engineered well as charity. The late Sheikh Zayed processes and activations that deliver value established a global school of tolerance to the general public as well as to the very and coexistence because he knew that employees that call it home. from the Union’s humble beginnings, the UAE’s uniqueness lay in its ability to Our new CSR program falls in line with welcome different races, religions, and government policies that have helped set cultures without abandoning its social and up plans like Dubai Vision 2021 which cultural identity. in turn have helped guide the group set strategic CSR objectives, charters and roadmaps. It helps define AWR’s 12 13 LifeEnriched | Summer 2018 AW Rostamani already has a proud history AW Rostamani is filled with people who of working closely with residents of the truly care, about each other and their country, respecting the environment, and communities. supporting the local economy. This is not a new approach by AWR, however, it is Over the years, the group has not only the strategic goal to further strengthen this grown as a business but as a family. approach and become a subject matter To further ensure that AW Rostamani expert in CSR activations. participates in a variety of causes, the group has formalized its collective By acting as global ambassadors of society compassion into a unified program, under and the environment, paving new ways the brand, ‘Enriching Communities’. for growth through sustainable initiatives and acting as devoted leaders in ethical In addition, later this year the group will operations, AW Rostamani ensures that be launching an exciting activation titled, it has the right strategies in place further the “AWR Volunteerism Journey” that will place emphasis on activities protecting support its individuals and strengthen their and safeguarding the local environment. impact as a whole. 14 15 LifeEnriched | Summer 2018 Cover Story Today’s modern world is changing at a organizational and operational vision, rapid rate.