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The Data Avalanche Challenge Within Digital Transformation | BLOG | THE DATA AVALANCHE CHALLENGE WITHIN DIGITAL TRANSFORMATION THE DATA AVALANCHE Recently, an IBM study revealed that 90% of all the world’s data has been generated within the past two years. This data avalanche is at the heart of the digital transformation, caused by new technologies that are reshaping the customer experience. Digital Transformation (DX) is the industry shift from relying on physical assets to predominantly utilizing information and digital assets in the corporate value chain, allowing companies to redefine the customer experience, operational processes, and business models. HAVING SO MUCH DATA CAN PRODUCE POTENTIAL POINTS OF FAILURE OR BOTTLENECKS, MAKING THE NEED TO GAIN DEEP INSIGHTS INTO YOUR NETWORK AND APPLICATION ENVIRONMENT CRITICALLY IMPORTANT NETSCOUT addresses the data challenge by enabling CTOs, CIOs, and entire IT organizations to examine all networking elements, servers, databases, and applications to gain actionable performance-monitoring insights. This is the intelligence that is critically needed to achieve service assurance and security on the road to successful digital transformation success. NETSCOUT solutions can convert unstructured data from disparate sources into coherent and actionable intelligence. Through continuous monitoring, NETSCOUT solutions generate highly scalable metadata that enables a comprehensive, real-time, and historic view of service, network, application, and server performance. This visibility provides the business with critical and timely feedback on the performance and usage of its services. NETSCOUT’s Intelligent Data Sources, the Utilizing real-time data collection and InfiniStream appliances, offer an affordable analysis, NETSCOUT can be used as a instrumentation that extends to virtual private new source of competitive advantage clouds whether implemented in house or in the and business agility that includes, among public cloud. Even though 90% of the world’s data may SERVICE have been generated over just the past two DEPENDENCY years, with NETSCOUT, organizations can still successfully embark on their DX journey. MAPPING NETSCOUT tools provide the insights necessary to create and maintain the twin pillars of innovation and service assurance historically CAPACITY required by successful enterprises. And it can do PLANNING so regardless of the current digital storm or the complexity data escalation adds. Let the digital winds blow safely with the knowledge that PERFORMANCE NETSCOUT-protected enterprises will continue to enable innovation, while their products are MONITORING served up to users without interruption. AMERICAS EAST AMERICAS WEST EUROPE ASIA PACIFIC 310 Littleton Road 178 E. Tasman Drive One Canada Square 17F/B Westford, MA 01886-4105 San Jose, CA 95134 29th floor, Canary Wharf No. 167 Tun Hwa N. Road Phone: 978-614-4000 Phone: 408-571-5000 London E14 5DY, United Kingdom Taipei 105, Taiwan Toll Free: 800-357-7666 Phone: +44 207 712 1672 Phone: +886 2 2717 1999 NetScout offers sales, support, and services in over 32 countries. Copyright © 2015 NetScout Systems, Inc. All rights reserved. NetScout, nGenius, InfiniStream and Sniffer are registered trademarks, nGeniusONE and Adaptive For more information, please visit Service Intelligence are trademarks and MasterCare is a service mark of NetScout Systems, Inc. and/or its affiliates in the United States and/or other countries. WWW.NETSCOUT.COM or contact NetScout All other brands and product names, and registered and unregistered trademarks are the sole property of their respective owners. NetScout reserves the right, at 800-309-4804 or +1 978-614-4000 at its sole discretion, to make changes at any time in its technical information, specifications, and service and support programs. Insight Into Everything: The Criticality of a Business Assurance Platform for Digital Transformation An ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) White Paper Prepared for NETSCOUT June 2016 IT & DATA MANAGEMENT RESEARCH, INDUSTRY ANALYSIS & CONSULTING Insight Into Everything: The Criticality of a Business Assurance Platform for Digital Transformation Table of Contents Executive Summary .........................................................................................................................................1 Digital Transformation Cannot Be Ignored .....................................................................................................1 The Digital Transformation Journey ................................................................................................................2 Digital Transformation Requires a Business Assurance Platform That Provides Insight Into Everything .........2 Big Data and Business Intelligence: Critical Enablers of Digital Business Assurance .......................................3 Assuring Digital Transformation in the Financial Services and Health Care Industries ....................................4 EMA Perspective ..............................................................................................................................................5 ©2016 Enterprise Management Associates, Inc. All Rights Reserved. | www.enterprisemanagement.com Insight Into Everything: The Criticality of a Business Assurance Platform for Digital Transformation Executive Summary Digital transformation isn’t about enterprises finding a way to replicate the success of disruptive startups. In a rapidly changing economy, innovation trumps imitation. Enterprises that have been disrupted should move past the upstarts by innovating new business models. These new business models will require continuous development of new applications and services and a digital infrastructure that is agile enough to support them. As enterprises embark on a digital transformation journey, they need a business assurance platform that provides IT with insight into the current state of their infrastructure, helps them plan their transformation journey, and gives them the analytics and intelligence they need to understand the health and performance of the new applications they roll out to support their transformation efforts. Digital Transformation Cannot Be Ignored Enterprises are dealing with a new set of rules in today’s business environment. Many customers expect fast, ubiquitous, and personalized access to data, products, and services. Rather than call a taxi, they want a smartphone app that provides instant insight into the nearest and most affordable ride. Instead of visiting a bank branch, they want to deposit a check by snapping a photograph of it with their mobile device. Enterprises need to deliver on these requirements with agility and precision, which requires rapid innovation of business models that can be delivered to the market quickly, cost- effectively, and reliably. However, digital transformation isn’t about established enterprises emulating the business models of digital disrupters. The hospitality industry, for instance, shouldn’t try to replicate Airbnb, and the transportation industry shouldn’t try to replicate Uber. Such tactical responses are signs of companies that are following, rather than innovating. Instead, companies should look beyond these competitors to innovate new business models that force companies like Uber and Airbnb to respond to them. For instance, General Motors has partnered with Uber competitor Lyft. The two companies are not just trying to compete head to head with Uber but rather are co-developing self-driving cars that could disrupt the transportation industry more fundamentally than Uber has. In a hospitality market disrupted by Airbnb, Marriott International isn’t pitting its hotel rooms against the houses and apartments that Airbnb brokers. Instead, it is investing in social media, digital content, and employee collaboration technology to transform its customer experience and marketing operations. These innovations are driven by technology, which means that successful digital transformation is contingent upon high-performing and highly available digital infrastructure, especially networks and application infrastructure. A long and ongoing journey, this transformation requires a business assurance platform with the deep visibility and analytics that allow an enterprise to know where it is in its digital transformation journey and where it is going. Page 1 Page 1 ©2016 Enterprise Management Associates, Inc. All Rights Reserved. | www.enterprisemanagement.com Insight Into Everything: The Criticality of a Business Assurance Platform for Digital Transformation The Digital Transformation Journey There is no generic blueprint for digital transformation. However, ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) research has found that the most successful digital transformation campaigns are characterized by a partnership between IT and the business.1 Enterprises need to innovate with new business models that are based on elasticity, rapid scalability, and low initial investments. But they must conduct this innovation in partnership with IT, since these new business models require new applications. And these applications, in turn, require supporting infrastructure. With digital transformation, enterprises must increase their velocity not just in business model innovation and application and digital services development, but also in operations as the operations organization will support these applications and services in production. IT must be prepared to enable a variety of technologies that support transformation, including cloud/SaaS, big data analytics, unified
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