Website: http://www.nyttravelshow.com/ Facebook: https://www.facebook.com/nyttravelshow Twitter: http://twitter.com/#!/NYTTravelShow To contact the Sales Team: 203-622-7081; [email protected] For Information on the conference program: [email protected]

EVENT OVERVIEW The 2016 show welcomed a total of 29,050 travelers and industry professionals to a jam-packed three days of travel sales and education. Attendance at the 2016 The New York Times Travel Show was the highest in nine years and the second most attended New York Times Travel Show ever. The largest growth was from consumer attendees, which at 20,750 grew by three percent over 2015. Trade attendance was once again strong at 8,300. Of the Travel Show’s 526 exhibitors, 110 made their debut in 2016. Supported by more than 50 industry and media sponsors, plus approximately 900 members of the media, The New Times Travel Show attendees have the opportunity to get a closer look at domestic and international hot spots, familiar favorites, and those under-the-radar escapes.

WHO SHOULD ATTEND Travel professionals (travel agents, meeting planners, hotels, , consortiums, line agents, home-based agents, agency owners) across the U.S. attend on an exclusive trade only day. Travel industry professionals have access to an extensive education program, exclusive viewing of the exhibition, an international networking reception and tremendous business opportunities. The Trade Day is a forum for over 8,300 travel agents and professionals to:  Discover new ideas to stay competitive  Hear from industry leaders  Network with peers  See the latest destinations and hot spots from 526 exhibitors  Conduct and negotiate business deals

Consumer attendees represent a very high demographic from the Tri-State area who are looking for information about trips they are interested in taking and deals that might be available. Over 20,750 Consumers attend the show to:  Visit with 526 exhibitors from 150+ countries  View performance stages, wine & food tastings and culinary presentations from around the world  Attend seminars with featured speakers

EXHIBITORS This is the only Trade and Consumer Travel Show in North America where BOTH Trade (including speakers and media) and Consumer attendees are badged. So, in addition to the hundreds of trips purchased at the show, the 2016 exhibitors captured tens of thousands of leads through the use of the Show’s lead retrieval system.

Exhibitors include: overseas National Tourist Boards, Convention & Visitors Bureaus, hotels, tour operators, cruises, industry associations, culinary, travel related services and technology

Booths are sold on a first come-first served basis. Booth package includes:  6ft draped table  (2) chairs  Carpeting  Wastebasket  Pipe and drape back-wall and side rail  7” x 44” black & white Identification sign

Promotion as part of your booth package includes:  1c x 2” ad in the show program guide  (1) Lead Retrieval App for each exhibitor to capture Trade & Consumer Attendee leads  Organization name, website and description listed on show Web site and in the show program guide  Show-only trip package/product discounts listed on show Web site and in the show program guide  100 complimentary online expo-only attendee passes  Opportunity to present a cultural, music or culinary presentation

Contact The Sales Team for The New York Times Travel Show 2017: 203-622-7081; [email protected]

PAST EXHIBITORS INCLUDE:

8848 Adventure Pvt. Ltd. Berkshire Hathaway Travel Protection Cyber International Inc. Abad Hotels & Resorts Bernard Tours (PVT) Ltd. Cyclecast Adriatic DMC Ltd Big Island Visitors Bureau CYNAB Voyages Adventure Canada Body Holiday Czech Tourist Authority - Adventure Cycling Association Borghi Italia Tour Network CzechTourism Adventure To Africa Borough of Seaside Heights Davids Of London Ltd Adventure Travel Trade Association Botswana Tourism Daytona Beach Area CVB Affordable Asia Brazil Nuts Tours De Palm Tours Aruba Africa Travel Association Brickel Bay Beach Club Delaware Tourism Agent@Home Tourist Board Air Canada Bucuti & Tara Beach Resort Aruba Destination Canada Air China Bushbutlers Destination Quebec Air Malta Cabot Creamery Destination Wedding & Honeymoon Aitken Spence Travels (Pvt) Ltd Canal New York Specialists Alaska Land and Cruise Adventures Canyon Ranch Wellness Resorts Dia:Beacon Albany Bahamas Discover Armenia Tours in the USA Alkans Tour Cape Town Tourism Discover Guanajuato, Mexico All Nippon Airways Co., Ltd. Capital Saratoga Tourism Region DK Eyewitness Travel Guides Allianz Global Assistance Cappadocia Cave Resort & Spa Tourism Board Alsol Sanctuary Cap Cana Hotel Car Italy and Tours Downunderguru Altius Caribbean Hotel & Tourism DSA Vacations AMAP Human Development NGO Association Education Foundation Dubrovnik Tourist Board AmaWaterways Caribbean Tourism Organization Durban Tourism AMNET Carimar Beach Club Dutchess Tourism AMResorts Carnival Cruise Line East Bay Resort Amsterdam Manor Beach Resort Carnoustie Resorts Egyptian Tourist Authority Aruba Catskill Association for Tourism El San Juan Hotel Amtrak, Vermont Rail System, Cape Services ElderTreks Air, Altius Caucasust Travel Elite Products Inc. AMTravel Dept. of Tourism Embassy of Estonia in NY ANG ATA Camps & Safaris CDC Travelers Health Embassy of Latvia to UN Tourist Board Celebrity Cruises Embassy of Sri Lanka Antarctic Logistics & Expeditions Central New York Embassy Suites Dorado anthony`s key resort Ceylon Express International Embassy Suites Isla Verde & Barbuda Champion Holidays European Waterways LTD Aqua - Aston Hospitality Chatsim Srl Even Hotels Arabella Vacations China & Asia Travel Service Exodus Araras Eco Lodge China Eastern Airlines Experience Kissimmee Arena Copacabana Hotel China laibatour----www.laibatour.com Eyes on Africa/Eyes on Adventure Argentina Tourism China National Tourist Office Falkland Islands Tourist Board Armenia Travel China Southern Airlines Family Travel Association Art of Living Retreat Center & Spa Chinatour.com Fanta Sea Resorts Aruba City of Tokyo Fatarsh Tours & Safaris Ltd. Asiana Airlines CN Tower Fathom Travel Aspire Down Under Collette Ferguson ASTA (American Society of Travel Color Spa: Color Yourself In Finger Lakes Regional Tourism Agents) Condado Palm Hotel Council Astor Center Condado Vanderbilt Hotel Flight 001 Audley Travel Condor Travel Dept. of Agriculture and Avalon Waterways Consulate General of Brazil Consumer Services Aviaworld(GSA Malaysia Airlines) Consulate General of Lithuania Florida Keys & Key West Avis Budget Group Consultate of Lithuanian in New York Florida`s Treasure Coast Award Magic Copa Airlines Floris Suite Hotel - Spa & Beach Club Awaze Tours Corning Museum of Glass Frangipani Beach Resort Ayurvedamana Costa Rica Tourism Board Fresh Direct Azerbaijan Courtyard by Marriott Miramar Friendly Planet Bahamas Out Islands Promotion CREATE TV Frontiers North Adventures Board Croatian National Tourist Board Fund for Reconciliation & Bahamas Paradise Cruise Lines CrosiEurope River Cruises Development Bahia Principe Crown Maple at Madava Farms G Adventures Barcelo & Occidental Hotels & Resorts Cruise Lines International Association Galactica Travel BASQUETOUR S.A. Cruise Planners Gate 1 Travel Be Live Hotels & Resorts Cuba Cruise by Celestyal Cruises Georgian National Tourism Beaches of Fort Myers & Sanibel Cuba Travel Services Administration Belize Tourism Board Curacao Tourism Board Georgica Travel Bennington, State of Vermont Currituck Outer Banks, NC Globotours Globus Family of Brands Japan National Tourism Organization Minted Prose & ZoOm Hungary Go Touch Down Travel and Tours Japan Rail (JR East) Montauk Chamber of Commerce Golf Journeys Japan Railway - JR Kyushu Moroccan National Tourist Office GONORTHFORK Jenn-Air MSC Cruises Good Karma Trekking Johannesburg Tourism Mt. Snow Goway Travel Ltd Jordan Tourism Board MTA Long Island Rail Road Gran Melia Journey Through Ireland Musicals and More Gran Ventana Hotel JTB USA N.J. Sussex Skylands/Sussex County Grand Beach Hotel Group Jungle Jaunts Nannai Resort & Spa Great Dane Journeys Katarina line Naples, Marco Island and the Greater Miami Convention & Visitor Kaua`i Visitors Bureau Everglades CVB Bureau Keio Plaza Hotel Tokyo Nare Tours Greek National Tourism Organization Kerala Tourism Nassau Paradise Island Promotion Tourism Authority Kilimanjaro Adventure Safari Club Board Gros Morne Gatherings Kiliwarrior Expeditions National Association of Railroad Group IST Kintetsu International New York Passengers Guadeloupe Islands Branch National Geographic Expeditions GuestU Kittattinny Canoes, Inc. Natural North Florida GuideWe Travel Limited Kompas Holidays International Neretva County Tourist Board H.I.S. International Tours Korea Tourism Organization New Hampshire Division of Travel and Hana Tour Kumarakom Lake Resort Tourism Development Hangzhou Tourism Commission New Kurotel Longevity Medical Center & New York State Parks - Taconic York Office Spa Region Kvarner Region Tourism Office Newfoundland Labrador Tourism Heading Home Healthy La Concha Renaissance Nexus Holidays Hellenic Holidays, Inc. Lackawanna County, PA Visitors Niagara Falls Henan Tourism N. America Bureau Niagara Parks High Altitude Treks and Expeditions Lake George Chamber of Commerce Niche Touring, LLC Pvt. Ltd. Lake Tana Tour Ethiopia Nippon Travel Agency Hilton Aruba Caribbean Resort & Land by Cruise Planners - American Nkar Travels & Tours Pvt Ltd Casino Express Travel Not A Cloud in the Sky Hilton Imperial Dubrovnik Lanka Holidays.Net (Pvt) Ltd NYC and Co. Holiday Inn Mayaguez Lanka Sportreizen NYS Parks - Taconic Region Holiday Inn Ponce Lanka Vacation (Pvt.) Ltd O`ahu Visitors Bureau Holland America Line Las Americas Golden Tower Ocean Club Resorts Home Language International Le Boat Ocean Properties ltd., Hotels and Honorary Consul of Latvia in NY Lernidee Trains & Cruises Resorts & Affiliates Hornblower Niagara Cruises Liberty Travel Ocean Soul Retreat Hotel de Panama Lifestyle Hotels & Resorts Okemo Valley Hotel Granvia Kyoto Linkim Tours Okinawa Convention & Visitors Bureau Hotel Sekifu Livingstone Jan Thiel Resort Otto Trading Inc. Hudson Valley Logbar Inc. Pacific Delight Tours Hudson Valley Wine & Food Fest Long Island Convention and Visitors Palace Resorts Hungarian National Tourist Office Bureau Palace Tours Hurtigrtuen Look Asia Holidays Lanka (Pvt.) Ltd. Palm Springs, CA Hyatt Regency Aruba Resort Spa & Losinj Hotels & Villas Panama City Beach CVB Casino Lotte Hotels & Resorts Panama Tourism Authority Hyatt Zilara/ Hyatt Ziva Louisiana Panamerican Travel I LOVE NEW YORK LuggageToShip.com Pandaw River Expeditions IACE Travel M/Y Tucano Pantanal Explorer IGLTA Magnetic North Travel LTD Papagayo Curacao Iguassu Falls Brazil MailPound Paradise Cove Luau Imperial Hotel Maine Office of Tourism Paradise Island Tourism Development India Tourism Malta Tourism Authority Association Indus Travel Manchebo Beach Resort & Spa Parador Combate Beach Infinite Safaris Manchester and the Mountains Paramount Hospitality Management Inspiration Croatia Regional Chamber of C Paros in Eurasia Travels Institute of Culinary Education Marazul Passport Magazine InterCaribbean Airways Martinique Promotion Bureau PATA NY Chapter International Expeditions Massachusetts Office of Travel & Pennsylvania`s Laurel Highlands International Sherpa Guides Tourism Permanent Mission of Sri Lanka to the Intersight Tours & Travels Maui Visitors & Convention Bureau UN, New York Inuit Adventures Maxxim Vacations Philippine Department of Tourism Iran Tours Melia Hotels International Pick-Pocket Proof Pants Italian Days Food Experience Mercury Travels Pleasant Holidays ItsEasy Passport & Visa Services Metro-North Point Grace Tourist Board Mexico Tourism/VisitMexico.com Polynesian Cultural Center Japan Local Government Millennials in Travel Port-Equip Center/CLAIR New York Ministry of Tourism of El Salvador President Cruises Princess Maneh Tours Ltd. Sorobon Beach Resort Tropic Ocean Airways Professional Travel Bloggers South African Airways Turkish Culture and Tourism Office Association South African Airways Vacations Turks and Caicos Tourist Board Prune World Inc. South African Tourism U. S. Virgin Islands Hotel & Tourism Puerto Rico Tourism Company Spa Eastman Association Puerto Rico Tourism Company Spiceland Holidays U.S. Department of State, Bureau of Medical Tourism Division Sri Lanka Tourism Promotion Bureau Consular Affairs Puerto Vallarta Tourism Board SriLankan Airlines U.S. Virgin Islands Department of Quark Expeditions STA Travel Tourism Quebec Adventure Sullivan County Catskills UAE Rainforest Adventures Summer Breeze UBER Rare Finds Travel Sundance Vacations Universal Orlando Resort Red Sail Sports Sunstream Hotels & Resorts USTOA Regent Grand Tahiti Tourisme VacationAgent Renaissance Aruba Resort & Casino TATON.travel VACCE - Vermont Chamber of Reno Tahoe USA Telecom Square Commerce Executives Rincon Beach Resort Texas Tourism Valdez Convention & Visitors Bureau Rio De Janeiro The Ayurvedic Healing Village Variety Cruises-America Ripley's Aquarium of Canada The Beaches of Fort Myers & Sanibel Venuelust Ritz Carlton Isla Verde The Body Holiday Vermont Maple Sugar Association Ritz Tours The Islands Of Vermont Rail System River Cruises by Cruise Planners The New York Times Vermont Tourism Riverhead Chamber of Commerce The New York Times Store Via Hansa Tours Road Scholar The Parking Spot Vik Hotels Rock Valley Tourism and Travel The Prince Park Tower Tokyo Hotel Viking Cruises Agency The Ritz Carlton, Dove Mountain VIP Flyers Club Rokitt Inc. The Roman Guy Vis-a-vis Tour Armenia Romanian Tourist Office The Shires of Vermont Visit Baja California Sur Rome and Italy The Theatre Collection Visit Central Florida Roosevelt-Vanderbilt National Historic The Touch of Aloe VISIT FLORIDA Sites The Tourism Authority of Thailand Visit Jacksonville Royal Botanical Gardens The Verdanza Hotel Visit Pensacola Royal Caribbean International The Water Beach Hotel Visit St. Petersburg/Clearwater RW Social The World Outdoors Visit Syracuse Rwanda Tourism Thematic Tourist District EcoSicily Visit Tampa Bay Tourist Board Times Journeys Voyage Unique Mongolie Saint Martin Tourism Office Tokyu Hotels Co., Ltd. Walkway Over the Hudson Sandals Resort Touran Zamin Tour Operator Well Being Travel Sandos Hotels & Resorts Tourism Industry Association of Westchester County Tourism & Film Sangeet Travel Pvt. Ltd. Canada White Mountains Attractions Serene Vacations Lanka (Pvt.) Limited Tourism Malaysia Association Seychelles Tourism Board Tourism Toronto Wild Eye Shankara Ayurveda Spa ToursbyLocals.com Wild West Irish Tours Shore Trips Tower Garden Windsor Hotels Silverleaf Resorts travAlliancemedia Wonderful Indonesia Singapore Airlines Travel Beyond World Quest Cruises Sintra- Portugal Travel Impressions World Travel Centre Colombo Sirenis Hotels & Resorts Travel Market Report Wyndham Vacation Resorts, Inc. SITA World Tours Travel Nevada XL Airways France Skyfox Travel Travel Shop Yampu Tours SkyStub, LLC Travel To Wellness Zagreb Tourist Board SmarTours Traveling Professor Zambia Tourism Board Society of American Travel Writers Traveling Wonk Zegraham Expeditions (SATW) TravelPulse.com Zemi Beach House Resort & Spa Somatheeram Ayurveda Group Tren Ecuador@Palace Tours Zulu Nyala

Contact The Sales Team for The New York Times Travel Show 2017: 203-622-7081; [email protected]

2016 HIGHLIGHTS

526 Total Exhibitors: Total Attendance: 29,050 Overseas National Tourist Boards 96 Trade Attendance: 8,300 Domestic Tourist Boards/CVB’s 62 Consumer Attendance: 20,750 Hotels 94 Media/Press Attendance: 900 Tour Operators & Cruises 157 Associations 24 Transportation 30 The Travel Industry Conference for trade-only Media Outlets 16 included the following: Products & Service Providers 47  21 Focus Conferences: . Focus on Adventure . Focus on Africa . Focus on Asia

. Focus on Cruise 2016 New York Times Travel Show . Focus on Culinary Tourism Consumer Seminar featured speakers . Focus on Destination Weddings & Honeymoons . Focus on Europe included: . Focus on Florida . Focus on Hawaii  Arthur and Pauline Frommer . Focus on Latin America  Ruth Reichl, Chef and Author . Focus on LGBT  Lee Abbamonte, Travel Expert . Focus on NY State Destinations  Johnny Jet, Travel Expert . Focus on River Cruise  Chris McGinnis, Travel Expert . Focus on Wellness Travel  Richard Wiese, Born to Explore . Focus on the Caribbean  Joseph Rosendo, PBS’ Travelscope . Focus on the Middle East & North Africa  Julia Dimon, hard-core adventuress, travel . Focus on Tours journalist, and TV travel personality . Focus on Travel Bloggers  Lee Abbamonte, travel expert . Focus on Travel Media  And many more travel experts giving advice . Focus on Young Travel Professionals and inspiration on travel trends and deals… . Luncheon & Keynote Address . Exhibit Hall Open for Trade only

The consumer seminars covered the following topics:  Major New Developments in Travel  New York Times Travel Panel: Travel According to your Passion  Maximizing Your Points and Miles to Travel Like the 1%  The Top New Travel Destinations  Living the Food Life: How Travel Changed me as a Cook  How I traveled to every country in the world and amazing tales from the Journey!  Travel like a Rock Star

Categories of travel, including: Global Travel Tips for Women; LGBT Travel; Cruising 2016 and Beyond; Spa & Wellness; Avoiding Travel Fails: Practical Tips for Worry-free Adventures; The Luxury of Train Travel Around the World; Small Ship, River Cruises and Barges: What’s on Deck in 2016; Travel Tips for Going Solo; Cycling Adventures: Find Your Next Bike Trip; The Nuts and Bolts of Accessible Travel; From Tourist to Change Agent: How to Make Every Trip Count; Hidden Secrets for Traveling Families.

Travel Technology & New Media: Making the Most of Your Travel Photography; How to Travel First Class on an Economy Class Budget; Travel Writing Basics and How to Shoot Better Travel Photos; Travel That You Cannot Find in the Guidebooks; Own the Internet: Tips, Tricks and Hacks for online Booking.

Destinations: New York State Bounty: Traveling to Eat; Exploring Cuba; Planning the Perfect African Safari; South of the Border: Highlights of Mexico, Nicaragua, Chile and Patagonia; Discover Italy; Think you Know Florida? Think Again!; The Top 5 Emerging Caribbean Destinations.

ATTENDEE DEMOGRAPHICS CONSUMER ATTENDEES  90% were satisfied with the exhibitors TRADE ATTENDEES  92% were satisfied with the variety of seminars offered  56% of Travel Agents have been in business 5+ years  90% were satisfied with the seminar speakers  30% of trade attendees belong to a

Consortium (Vacation.com; American  Median HHI: $113k Express; Virtuoso; Ensemble; TravelSavers;  84% had a college degree or higher Signature Travel Network and others

Top Areas of interest include: Europe, Caribbean,  About half make travel arrangements online Central & South America, USA/Hawaii & Alaska,  Almost half of attendees have planned four or more trips Mexico, Asia & Africa in the coming year

Top Areas of interest include: Accommodations  2 in 3 attendees are interested in vacationing in Europe /Hotels/Resorts, Destination/Tourism Boards, Luxury Travel, Family Travel, Tour  More than 2 in 5 are interested in traveling to the Operators/Outfitters, Travel Technology, Cruises, Caribbean Attractions/Entertainment Culinary and Adventure Travel  2 in 5 are interested in traveling to Asia or Africa

MEDIA OUTREACH The 2016 Advertising and Promotion Campaign generated a record setting number of impressions through a vast campaign including print and online advertising, external media and broadcast promotions, TV, Radio, online and social media, including:

PRINT ADVERTISING AND PROMOTIONS

Ad Highlights:  40 Show ads ran in The New York Times  Travel Show Guide (inserted in T Travel Magazine; The New York Times Magazine)  600,000 copies of Show guide were inserted in The New York Times on Sunday, January 19th  15,000 bonus copies distributed on-site to Show attendees

External Magazine Ads:  Vacation Agent Magazine  Agent@Home Magazine  Where and In Magazine  Passport Magazine

Trade Print – Vacation Magazines  One full-page and a half page ad in Vacation Agent Magazine in January and February  One full-page and a half page ad in Agent@ Home Magazine in January

Consumer Print – Local New York Magazines  Full-page ad in Travel & Leisure Magazine  Full-page ads in Where and In NY Magazine ONLINE ADVERTISING AND PROMOTIONS

Digital E-Newsletters  NYT Great Getaways (428,944 subscribers)  NYT Film Club (1,610 subscribers)  E-mail blast to past Travel Show Consumer attendees (27,233 subscribers)  E-mail blast to past Travel Show Trade attendees (10,866 subscribers)  E-mail blast to Broadway Cares list( 35,000 subscribers)  NYTimes.com home delivery NDM Only (81,430 subscribers)  NYTimes.com digital subscribers NDM only (460,527)  NYTimes.com TimesTalks (56,794 subscribers)  @Times e-mail newsletter (591,000 subscribers)  Ads on Cross River Network (500,000 monthly passengers)  Industry and Media Sponsors subscriber lists

Social Media  The New York Times posted over 300+ times on Facebook and 300+ times on The Travel Show’s official Twitter account. As a result of the marketing efforts: o Facebook followers grew to 23,504, up 25% year over year o Twitter followers grew to 29,345 , up 10% year over year o #NYTTravelShow was mentioned hundreds of times the weekend of the show

Radio Promotion  promotional spots ran on the following: o Metro Traffic Radio during traffic reports in the N.Y. tri-state area Monday – Sunday o 106.7 Lite FM o Total of 78 on-air commercials from 1/5/15 – 1/25/15

Television Promotion  January 20: NYSE – :45 sec. broadcast spot for the Closing Bell  INDUSTRY SPONSORS We collaborate with many associations and groups within the tourism industry. This collaboration provides additional outreach to travel professionals and consumers, encouraging participation in the event through: ticket distribution, online promotions, newsletters and digital outreach and emails.

This year, more than 50 organizations sponsored The New York Times Travel Show, with major sponsors including high-profile brands: