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Ilers' Eye in Chicago JANUARY 22, 1968 50 CENTS irrn 37TH YEAR THE BUSINESSWEEKLY OF TELEVISION AND RADIO ARE to review TV- audience- measurement techniques. p19 LBJ wants better laws to protect consumers. p25 Radio -TV catch retailers' eye in Chicago. p26 Census Bureau takes new look at TV's audience. p32 COMPLETE INDEX PAGE 7 1`;á hAe -.: il;3fi, 'r/// rf!/' `.-t'q/, "Radio Advertisers Don't Spend a Billion Dollars a Year for Sentimental Reasons." Dan Seymour has expressed precisely the way we feel about radio. Admittedly, we are very nostalgic about radio's past. But we are also just as excited about what it is today. So when somebody says that radio isn't what it used to be, we think about that billion dollars, smile, and say: "The Shadow knows." Edward Petry & Company 4 ''- l( '01,I 14, - i e i ..- .t,i . --7 ..'../....._7"-'." / L, , ,-'"'---------- .< - " 07- Telephoto camera smashed by Philistines 096UPR B U L L E T I N ( SOCOH /SOH -KOH /, PALESTINE) --THE ARMIES OF ISRAEL REPORT A STUNNING VICTORY OVER THE PHILISTINES ON THE BATTLEFIELD AT SOCOH. AN ISRAELI SHEPHERD BOY -- ARMED ONLY WITH A SLING--KILLED THE PHILISTINE GENERAL GOLIATH (GOL- LIGH' -UHTH) IN SINGLE COMBAT. THE PHILISTINES FLED WHEN THEIR CHAMPION WAS KILLED. FK1251P8/15 097UPR U R G E N T AUDIO ADVISORY AUDIO IS NOW TRANSMITTING CUTS FROM SOCOH. PLEASE MONITOR. FKI252P8/15 098 UPR MORE ISRAEL BULLETIN X X X KILLED. THE SHEPHERD BOY WAS IDENTIFIED AS DAVID BAR-JESSE (JEHS' -EE) OF BETHLEHEM. HE HAD GONE TO SOCOH TO DELIVER FOOD TO HIS SOLDIER- BROTHERS. WITNESSES SAY THE BOY DAVID -- A BEARDLESS TEEN -AGER -- FELLED THE PHILISTINE GENERAL BY STRIKING HIM IN THE FOREHEAD WITH A STONE FROM HIS SLING. LATE REPORTS SAY THE PHILISTINE FORCES HAVE FLED AS FAR AS THE CITY OF GATH. FK1254P8/15 099 UPR MORE ISRAEL BULLETIN X X X GATH. GENERAL GOLIATH -- A GIANT OF A MAN -- HAD KEPT THE ISRAELI ARMY AT BAY FOR DAYS BY CHALLENGING ANY SOLDIER TO MEET HIM IN MAN -TO -MAN COMBAT. HE LAUGHED WHEN THE SHEPHERD BOY TOOK UP HIS CHALLENGE AND CAME FORWARD TO MEET HIM CARRYING ONLY A SLING. BUT DAVID FELLED THE HEAVILY ARMED PHILISTINE WITH THE FIRST STONE HE THREW WITH HIS SLING. FK12S6P8/15 1000PR AUDIO EDITORS AUDIO WILL REPEAT THE FOLLOWING CUTS AT I:IOP CST WHICH HAVE BEEN FED ON A BULLETIN BASIS. 38. :43 V/A -SOCOH (BOB MUSEL W /SOUNDS OF COMBAT) SHEPHERD BOY ROUTS INVADERS. 39. :14 A -SOCOH (ISRAELI AND PHILISTINE SOLDIERS) SOUNDS OF COMBAT. 40. :09 A -SOCOH (DAVID BAR -JESSE, FOLLOWING HIS SLAYING OF GOLIATH) CREDITS THE LORD FOR VICTORY (X X X IS THE LORD'S -- CHEERING FADED) FK1258P8/15 101UPR Anyone care to (SUB ISRAEL) (SOCOH) - -- ISRAEL HAS WON A MAJOR VICTORY OVER THE INVADING PHILISTINE ARMY... challenge this kind AND IT WAS DONE BY A BOY WITH A SLINGSHOT. A YOUNG SHEPHERD NAMED DAVID KILLED THE PHILISTINE GENERAL GOLIATH of reporting? -- A GIANT -- WITH A SINGLE SHOT FROM HIS SLING. HE THEN PICKED UP GOLIATH'S If you don't want to fight, SWORD AND CUT OFF THE GIANT'S HEAD. ACCORDING TO REPORTS FROM THE BATTLEFIELD AT SOCOH, THE INVADERS THEN we suggest you join more RETREATED IN DISORDER. than 6,500 subscribers DAVID HAD GONE TO THE BATTLE AREA TO DELIVER FOOD TO HIS SOLDIER BROTHERS. around-the -world who count HE HEARD THAT GOLIATH HAD BEEN HOLDING THE ISRAELI FORCES AT BAY BY on UPI to cover the CHALLENGING ANYONE TO MEET HIM IN SINGLE COMBAT. NO ONE WOULD TAKE UP THE history- making events of CHALLENGE. .BUT DAVID DID...AND WALKED FORWARD WITH HIS SLING AND FIVE STONES. today -and tomorrow. GOLIATH LAUGHED AS THE BOY MOVED TOWARD HIM. DAVID'S FIRST STONE HIT GOLIATH IN THE FOREHEAD...AND HE TOPPLED. THEN THE Wayne Sargent, YOUNG SHEPHERD PICKED UP THE PHILISTINE'S SWORD AND CUT OFF THE GIANT'S HEAD. Vice President for Sales, THE BATTLE WAS OVER. ISRAEL HAS A NEW HERO... BUT ALL HE WOULD SAY TO will be happy to discuss NEWSMEN - -- "THE VICTORY IS THE LORD'S." the subject FKIOIPB /15 anytime. 102 UPR At your desk. AUDIO EDITORS At your convenience. ADD BILLBOARD FOR SPECIAL REPEAT TRANSMISSION OF SOCOH CUTS. TRANSMISSION AT I:10P CST 41. :18 A -SOCOH (JONATHAN BAR -JESSE, DAVID'S BROTHER) DESCRIBES DAVID'S REACTION TO GOLIATH'S CHALLENGE (X X X TEN FEET TALL). is at the scene 42. :30 A-SOCOH (KING SAUL'S LIEUTENANT ABRAHAM) EYEWITNESS ACCOUNT OF DAVID -GOLIATH BATTLE (X X X OFF HIS HEAD.) 43. 717 A -SOCOH (UNIDENTIFIED ISRAELI SOLDIER) REPORTS ON PHILISTINE RETREAT United Press International (X X X AGAIN TOMORROW) York, N.Y. FKI04P8/15 220 East 42nd Street, New 10017 212 -MU 2 -0400 Reading FRANKLIN Boldwinville Fitchburg Ayer Lowell Athol MI Orange Gardner Wendell Leominster Bedford Lexington Petersham New Salem Maynard Arlingron_Melro JLynn WORCESTER Clinton 1EV Oakdale Cambridge Providence, ILI Williams Marlboro Watertown Revere Amherst Jefferson át New Bedford-Fall River, Mass. S Bo Holden Shrewsbury Newton SUFFOLK BOSTON fuze L. @Yank,, Sta. Mgr. Old Fur, Worcester N ickBrookiine(auincy Framingham Spencer i¡Hinghcm Ludlow Ware Millbury Milt° " -We mouth Brookfield Auburn NORFOLK y Warren Norwood Springfield Rochdale Randolph Mon .n Oxford Southbridge Rockland Longmeadow Soong the ÿneatea CPnoridence- 4sea PDEN Mil hi eman Franklin MASS Bro Mansfield Dux ury CONN. N Attleboro ND onsacket / Easton f e R. I. Norton /I Province town Attleboro \ King Plymouth N. Ashford le OVIDENCE /Taunton\ Middleboro Pa BarrowsVille Harmony Coventry Hampton "g Pawtucket Chilton, - PLYMOUTH Storrs PROVIDENCE ^\/, CAPE COD Westminster Rehoboth Carver E. Providence WINDHAM Segregonset S. Carve Vernon Willimantic Cranston Somerset 1 Buzzards Boy Columbia \war Myricks Orleans .- Pl aie fiel KENTPotterville Lebanon Coventry Con Warwick r Fall River Freeto n RNSTABLE Hanover Briata BRISTOL Hyannis Jewett City Colchester Gilman Portsmouthr WASHINGTON , ii New Bedford) Arcadia idwdletown Mo a NEW LONDON Kingsto Norwich Carolina Slocum /l Montville CNewport Oak Bluffs Bradford Wakefield s Narragansett New London Mystic esterly Jerusalem Groton e onochontaug `GRADE A GRADE A Q° P NA BLOCK ISLAND e GRADE B GRADEv B WTEY Serving the Greater Providence Area greater audience reach, increased sales power The new WTEV antenna reaches 1049 feet above sea level to achieve 100 Kw ERP. The re- sult is greatly increased coverage. In addition to its new antenna system and new transmitter, WTEV is recognized for skillful programming of marketwide interest. The result for advertisers: a larger, grow- ing audience with increasing loyalty and responsiveness. Television, Inc. STEINMAN TELEVISION STATIONS Clair McCullough, Pres. WTEV Providence, R.I. /New Bedford -Fall River, Mass. WGAL -TV Lancaster - Harrisburg - York - Lebanon, Pa. KOAT -TV Albuquerque, N.M. KVOA -TV Tucson, Ariz. 4 BROADCASTING, January 22, 1968 One to customer CLOSED CIRCUIT® FCC is indicating interest in pro- posal that would prevent one 1'V sta- still undecided on chairman. Only also include options to acquire sub- tion in market from hogging primary two directors have so far been named stantial stock interest. AVC Corp, network affiliations. Proposal, ad- (Dr. James Killian of Massachusetts only last week took over five Over- vanced in form of resolution by Joint Institute of Technology and Dr. Mil- myer UHF permits and WPHL -TV Industry- Government Committee for ton Eisenhower, retired president of Philadelphia (see page 37). Full Development of All- Channel Johns Hopkins). At least one veteran Broadcasting, was turned over last broadcaster, Saul Haas, former owner Candidate week to Commissioners Robert E. of IQRO- AM -FM -TV Seattle, is said to Lee, chairman of committee, and Ken- be under consideration for director- neth A. Cox for further study, Pro- ship. Richard C. Block, vice president posal would permit station to hold and general manager of Kaiser Broad- three primary affiliations only if it There's renewed speculation that casting, country's most active partic- were only outlet in market. If there S. Douglas Cater, special assistant to ipant in major market UHF, has de- were two stations, neither could hold President and White House motorman cided to run for television board of more than two; if there were three on public -broadcasting matters, will National Association of Broadcasters. or more outlets, none could hold be named paid president of CPB once At first adamant, Mr. Block has been more than one (BROADCASTING, Sept. corporation goes into business. persuaded by number of broadcasters 25, 1967). to stand for one of three vacancies to be filled at NAB Chicago convention, Proposal is similar to others that Cable trouble March 31 -April 3. Only other known have been advanced as means of pro- candidates for three vacancies are viding independent stations (particu- In case any board members have Donald P. Campbell, WMAR -TV Balti- larly UHF's) with network program- doubts that National Association of more, and A. Louis Read, WDSU -TV ing. Commission rulemaking dealing Broadcasters staff is crying "wolf" on New Orleans. with that problem has been pending possibility government may opt for since June 1965 (BROADCASTING, June wired television system, air should be 7, 1965). cleared this week at Sarasota, Fla., Single sponsorship board meeting. Staff will tell of meet- with of Ford Biggest CPB budget ing held Jan. 9 in Washington Lincoln- Mercury Division three top staffers on President John- Motor Co., Dearborn, Mich., will son's telecommunications task force: fully sponsor 1968 Winter Olympics Reports are circulating in educa- Alan Novak, Richard Posner and Lee coverage from Grenoble, France, on tional TV circles that President will Johnson. Five -man NAB delegation to NBC Radio.
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