Ilers' Eye in Chicago

JANUARY 22, 1968 50 CENTS irrn 37TH YEAR

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

ARE to review TV- audience- measurement techniques. p19 LBJ wants better laws to protect consumers. p25 Radio -TV catch retailers' eye in Chicago. p26 Census Bureau takes new look at TV's audience. p32

COMPLETE INDEX PAGE 7 1`;á hAe -.: il;3fi,

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"Radio Advertisers Don't Spend a Billion Dollars a Year for Sentimental Reasons."

Dan Seymour has expressed precisely the way we feel about radio. Admittedly, we are very nostalgic about radio's past. But we are also just as excited about what it is today. So when somebody says that radio isn't what it used to be, we think about that billion dollars, smile, and say: "The Shadow knows."

Edward Petry & Company 4 ''- l(

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Telephoto camera smashed by Philistines 096UPR

B U L L E T I N

( SOCOH /SOH -KOH /, PALESTINE) --THE ARMIES OF ISRAEL REPORT A STUNNING VICTORY OVER THE PHILISTINES ON THE BATTLEFIELD AT SOCOH. AN ISRAELI SHEPHERD BOY -- ARMED ONLY WITH A SLING--KILLED THE PHILISTINE GENERAL GOLIATH (GOL- LIGH' -UHTH) IN SINGLE COMBAT. THE PHILISTINES FLED WHEN THEIR CHAMPION WAS KILLED. FK1251P8/15 097UPR

U R G E N T AUDIO ADVISORY AUDIO IS NOW TRANSMITTING CUTS FROM SOCOH. PLEASE MONITOR. FKI252P8/15 098 UPR

MORE ISRAEL BULLETIN X X X KILLED. THE SHEPHERD BOY WAS IDENTIFIED AS DAVID BAR-JESSE (JEHS' -EE) OF BETHLEHEM. HE HAD GONE TO SOCOH TO DELIVER FOOD TO HIS SOLDIER- BROTHERS. WITNESSES SAY THE BOY DAVID -- A BEARDLESS TEEN -AGER -- FELLED THE PHILISTINE GENERAL BY STRIKING HIM IN THE FOREHEAD WITH A STONE FROM HIS SLING. LATE REPORTS SAY THE PHILISTINE FORCES HAVE FLED AS FAR AS THE CITY OF GATH. FK1254P8/15 099 UPR

MORE ISRAEL BULLETIN X X X GATH. GENERAL GOLIATH -- A GIANT OF A MAN -- HAD KEPT THE ISRAELI ARMY AT BAY

FOR DAYS BY CHALLENGING ANY SOLDIER TO MEET HIM IN MAN -TO -MAN COMBAT.

HE LAUGHED WHEN THE SHEPHERD BOY TOOK UP HIS CHALLENGE AND CAME FORWARD TO MEET HIM CARRYING ONLY A SLING. BUT DAVID FELLED THE HEAVILY ARMED PHILISTINE WITH THE FIRST STONE HE THREW WITH HIS SLING. FK12S6P8/15 1000PR AUDIO EDITORS AUDIO WILL REPEAT THE FOLLOWING CUTS AT I:IOP CST WHICH HAVE BEEN FED ON A BULLETIN BASIS.

38. :43 V/A -SOCOH (BOB MUSEL W /SOUNDS OF COMBAT) SHEPHERD BOY ROUTS INVADERS. 39. :14 A -SOCOH (ISRAELI AND PHILISTINE SOLDIERS) SOUNDS OF COMBAT. 40. :09 A -SOCOH (DAVID BAR -JESSE, FOLLOWING HIS SLAYING OF GOLIATH) CREDITS

THE LORD FOR VICTORY (X X X IS THE LORD'S -- CHEERING FADED) FK1258P8/15 101UPR Anyone care to (SUB ISRAEL)

(SOCOH) - -- ISRAEL HAS WON A MAJOR VICTORY OVER THE INVADING PHILISTINE ARMY... challenge this kind AND IT WAS DONE BY A BOY WITH A SLINGSHOT. A YOUNG SHEPHERD NAMED DAVID KILLED THE PHILISTINE GENERAL GOLIATH of reporting? -- A GIANT -- WITH A SINGLE SHOT FROM HIS SLING. HE THEN PICKED UP GOLIATH'S If you don't want to fight, SWORD AND CUT OFF THE GIANT'S HEAD. ACCORDING TO REPORTS FROM THE BATTLEFIELD AT SOCOH, THE INVADERS THEN we suggest you join more RETREATED IN DISORDER. than 6,500 subscribers DAVID HAD GONE TO THE BATTLE AREA TO DELIVER FOOD TO HIS SOLDIER BROTHERS. around-the -world who count HE HEARD THAT GOLIATH HAD BEEN HOLDING THE ISRAELI FORCES AT BAY BY on UPI to cover the CHALLENGING ANYONE TO MEET HIM IN SINGLE COMBAT. NO ONE WOULD TAKE UP THE history- making events of CHALLENGE. . .BUT DAVID DID...AND WALKED FORWARD WITH HIS SLING AND FIVE STONES. today -and tomorrow. GOLIATH LAUGHED AS THE BOY MOVED TOWARD HIM. DAVID'S FIRST STONE HIT GOLIATH IN THE FOREHEAD...AND HE TOPPLED. THEN THE Wayne Sargent, YOUNG SHEPHERD PICKED UP THE PHILISTINE'S SWORD AND CUT OFF THE GIANT'S HEAD. Vice President for Sales, THE BATTLE WAS OVER. ISRAEL HAS A NEW HERO... BUT ALL HE WOULD SAY TO will be happy to discuss NEWSMEN - -- "THE VICTORY IS THE LORD'S." the subject FKIOIPB /15 anytime.

102 UPR At your desk. AUDIO EDITORS At your convenience. ADD BILLBOARD FOR SPECIAL REPEAT TRANSMISSION OF SOCOH CUTS. TRANSMISSION AT I:10P CST 41. :18 A -SOCOH (JONATHAN BAR -JESSE, DAVID'S BROTHER) DESCRIBES DAVID'S REACTION TO GOLIATH'S CHALLENGE (X X X TEN FEET TALL). is at the scene 42. :30 A-SOCOH (KING SAUL'S LIEUTENANT ABRAHAM) EYEWITNESS ACCOUNT OF DAVID -GOLIATH BATTLE (X X X OFF HIS HEAD.) 43. 717 A -SOCOH (UNIDENTIFIED ISRAELI SOLDIER) REPORTS ON PHILISTINE RETREAT United Press International (X X X AGAIN TOMORROW) York, N.Y. FKI04P8/15 220 East 42nd Street, New 10017 212 -MU 2 -0400 Reading FRANKLIN Boldwinville Fitchburg Ayer Lowell Athol MI Orange Gardner Wendell Leominster Bedford Lexington Petersham New Salem Maynard Arlingron_Melro JLynn WORCESTER Clinton 1EV Oakdale Cambridge Providence, ILI Williams Marlboro Watertown Revere Amherst Jefferson át New Bedford-Fall River, Mass. S Bo Holden Shrewsbury Newton SUFFOLK BOSTON fuze L. @Yank,, Sta. Mgr. Old Fur, Worcester N ickBrookiine(auincy Framingham Spencer i¡Hinghcm Ludlow Ware Millbury Milt° " -We mouth Brookfield Auburn NORFOLK y Warren Norwood Springfield Rochdale Randolph Mon .n Oxford Southbridge Rockland Longmeadow Soong the ÿneatea CPnoridence- 4sea PDEN Mil hi eman Franklin MASS Bro Mansfield Dux ury CONN. N Attleboro ND onsacket / Easton f e R. I. Norton /I Province town Attleboro \ King Plymouth N. Ashford le OVIDENCE /Taunton\ Middleboro Pa BarrowsVille Harmony Coventry Hampton "g Pawtucket Chilton, - PLYMOUTH Storrs PROVIDENCE ^\/, CAPE COD Westminster Rehoboth Carver E. Providence WINDHAM Segregonset S. Carve Vernon Willimantic Cranston Somerset 1 Buzzards Boy Columbia \war Myricks Orleans .- Pl aie fiel KENTPotterville Lebanon Coventry Con Warwick r Fall River Freeto n RNSTABLE Hanover Briata BRISTOL Hyannis Jewett City Colchester Gilman Portsmouthr WASHINGTON , ii New Bedford) Arcadia idwdletown Mo a NEW LONDON Kingsto Norwich Carolina Slocum /l Montville CNewport Oak Bluffs Bradford Wakefield s Narragansett New London Mystic esterly Jerusalem Groton e onochontaug `GRADE A GRADE A Q° P NA BLOCK ISLAND e GRADE B GRADEv B WTEY Serving the Greater Providence Area

greater audience reach, increased sales power The new WTEV antenna reaches 1049 feet above sea level to achieve 100 Kw ERP. The result is greatly increased coverage. In addition to its new antenna system and new transmitter, WTEV is recognized for skillful programming of marketwide interest. The result for advertisers: a larger, growing audience with increasing loyalty and responsiveness. Television, Inc.

STEINMAN TELEVISION STATIONS Clair McCullough, Pres. WTEV Providence, R.I. /New Bedford -Fall River, Mass. WGAL -TV Lancaster - Harrisburg - York - Lebanon, Pa. KOAT -TV Albuquerque, N.M. KVOA -TV Tucson, Ariz.

4 BROADCASTING, January 22, 1968 One to customer CLOSED CIRCUIT® FCC is indicating interest in proposal that would prevent one 1'V sta- still undecided on chairman. Only also include options to acquire sub- tion in market from hogging primary two directors have so far been named stantial stock interest. AVC Corp, network affiliations. Proposal, ad- (Dr. James Killian of Massachusetts only last week took over five Over- vanced in form of resolution by Joint Institute of Technology and Dr. Mil- myer UHF permits and WPHL -TV Industry- Government Committee for ton Eisenhower, retired president of Philadelphia (see page 37). Full Development of All- Channel Johns Hopkins). At least one veteran Broadcasting, was turned over last broadcaster, Saul Haas, former owner Candidate week to Commissioners Robert E. of IQRO- AM -FM -TV Seattle, is said to Lee, chairman of committee, and Ken- be under consideration for director- neth A. Cox for further study, Pro- ship. Richard C. Block, vice president posal would permit station to hold and general manager of Kaiser Broad- three primary affiliations only if it There's renewed speculation that casting, country's most active partic- were only outlet in market. If there S. Douglas Cater, special assistant to ipant in major market UHF, has de- were two stations, neither could hold President and White House motorman cided to run for television board of more than two; if there were three on public -broadcasting matters, will National Association of Broadcasters. or more outlets, none could hold be named paid president of CPB once At first adamant, Mr. Block has been more than one (BROADCASTING, Sept. corporation goes into business. persuaded by number of broadcasters 25, 1967). to stand for one of three vacancies to be filled at NAB Chicago convention, Proposal is similar to others that Cable trouble March 31 -April 3. Only other known have been advanced as means of pro- candidates for three vacancies are viding independent stations (particu- In case any board members have Donald P. Campbell, WMAR -TV Balti- larly UHF's) with network program- doubts that National Association of more, and A. Louis Read, WDSU -TV ing. Commission rulemaking dealing Broadcasters staff is crying "wolf" on New Orleans. with that problem has been pending possibility government may opt for since June 1965 (BROADCASTING, June wired television system, air should be 7, 1965). cleared this week at Sarasota, Fla., Single sponsorship board meeting. Staff will tell of meet- with of Ford Biggest CPB budget ing held Jan. 9 in Washington Lincoln- Mercury Division three top staffers on President John- Motor Co., Dearborn, Mich., will son's telecommunications task force: fully sponsor 1968 Winter Olympics Reports are circulating in educa- Alan Novak, Richard Posner and Lee coverage from Grenoble, France, on tional TV circles that President will Johnson. Five -man NAB delegation to NBC Radio. Network has set its cov- seek only $4 million for Corp. for luncheon meeting was led by Presi- erage plans: 65 five -minute programs Public Broadcasting in supplemental dent Vincent Wasilewski. NAB's feel- over Feb. 3 -18 period; has assigned budget request for 1968 fiscal year ing after meeting: Certain members of team of three -Jim Simpson, Len Dil- (ending June 30), but $20 million for task force at this point can't under- lon and Jay Miller -to handle broad- CPB in official budget for fiscal 1969, stand why television can't be moved casts. Kenyon & Eckhardt, New York, tentatively scheduled for Jan. 29 sub- from spectrum occupancy and dis- is Lincoln- Mercury's agency. TV cov- mission to Congress. It also said that tributed by wire. erage is on ABC. White House will seek no funds for ETV grants to states in supplemental, Senate Commerce Committee may but will ask for $12.5 million in reg- not wait for final report from Presi- N.Y. -D.C. shuttle ular fiscal 1969 budget, and that dent's task force on telecommunica- $500,000 already affirmed but not ap- tions before calling members to Hill Still in forefront of those being con- propriated for study by Health, Edu- to explain what's in works. Task -force sidered for code director of National cation and Welfare Department of In- report is due in August, but it's spec- Association of Broadcasters, to replace structional television will be funded ulated that it won't be ready until fall; Howard Bell who's to be president of from unused money in National De- meanwhile Senate panel is planning American Advertising Federation, is fense Education Act. hearing before midyear to air pre- Stockton Helfrich, manager, New liminary results. Senate hearing could York code office, although under what When Public Broadcast Act was upstage most other Hill activity affect- might become revised ground rules. signed by President last year, it called ing broadcasters as it's conceded that With bulk of code review activity for total of $20 million -$9 million ball is in task -force's court on most centered in New York, Mr. Helfrich for CPB, $10.5 million for grants to major communications matters. may get assignment without necessity states for construction of stations, and of moving to Washington headquar- $500,000 for study of ITV. But no ters. appropriations have been voted. Rescue mission Also reportedly under consideration Understood to be near completion by NAB President Vincent Wasilew- Selection process are negotiations whereby AVC Corp. ski is transfer of research department, (formerly American Viscose Corp.) now headquartered in New York Word from sources close to White will bolster financial position of ailing under Vice President Howard Mandel, House is that President has all but channel 6 wcix -TV Miami. Indica- to Washington headquarters which is buttoned up membership of board of tions are that AVC will advance largely where action is in that spe- Corp. for Public Broadcasting but is $500,000 to station in deal that may cialized field.

BROADCASTING. January 22, 1968, Vol. 74, No. 4. Published every Monday by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C. 20036. WNBC RADIO PREMIERES THE WEEK OF JANUARY 29th

BIG DOINGS. TELL THE STERLING STANDARD IS BACK. This is the new Big Wilson. ME WHY. He has a huge staff at his disposal. Now you can buy, sell or bargain They're expert. Active. Nosy. They Dr. Joyce Brothers can. Not only with Sterling. Because the new keep in to New York. And Big tuned because she's professionally Sterling Yates show is a personal that means more than just news, equipped - but because she cares. trade center for New Yorkers. weather, time and traffic. And people know it. That's why A place where a phone call will From now on, what you say they feel comfortable, and enable you to sell that lawnmower, when you call up is really going to comforted, when they pose buy that car, exchange that count- because Big's staff will seemingly overwhelming problems apartment - or find a home for direct your ideas to the people who - person to person. Rover's puppies. can put them in motion. She makes you feel that the The market will never be the So get ready. You're about to gentle will inherit the earth. same now that Sterling's back. become a Big talker. Just Call Dr. Brothers. You can count on it. 6to9 AM, on 9to10 AM, on 10 to 11 AM, on WNBCSSO WNOCGGO WNBCSIIO NLNI YORK NEW YORK NLW YORK

LEE SURRENDERS. DEAR HART MAZER-TOV. New York women wanted him all to themselves. Now they've At last, a late afternoon got him. Wished he was here, and now program that doesn't talk at you, he And that's not all they've got. is. And Jim Gearhart brings with but with you. him lovable The new Lee Leonard Show is the power to make Bill Mazer figures a running three -dimensional. Which means women feel warm all over. mouth gets nowhere -that action How does he do it ?With zany the listener can talk with Lee, or speaks louder than words. So from his well-known guests, directly. ppranks that tickle the female now on, your views will not only one, and lively We figure that's the best way for chatter that be aired, but channeled to people our kind of women to get the says whatw women want to hear. in the position to act on them. And now Jim will have straight scoop on everything and celebrity We've never met a New Yorker who everyone that peaks their interest. guests talk directly with yet who didn't have something to individual I isteners. With that kind of strategy, no individual say. Now Bill Mazer's going to wonder Lee's completely Forgetg about the housework, see that something gets done. surrounded. dear hearts -Jim's here. Mazel-tov! 11 AM to 2 PM, on 2 to 4 PM, on 4 to 7 PM, on re WNOCESC RA0101600 WNBC An660 WNIICAo660 NEW YORK NEW YORK NEW YORK

HEAR ALL IT. TALKING ABOUT REBEL-ROUSER. Something extra - not just a TURKEY. news summary, but a full scale interpretation of New York news of The idea is to say what you the day. really think -and Brad Crandall's WNBC Radio, with NBC News - Once you get a taste of the salty just the man to make you do it. the world's largest broadcast news air from 8 to 9 PM, when Long John He can turn the anticipated into operation - knows the terrain and Nebel interviews one lone guest - the unexpected, the commonplace has the facilities to cover it. We also you'll be awake and alert for his into the unusual -just by filtering know you have a stake in it. panel of itinerant thinkers from out everything but the truth. That's why you can now call WNBC Midnight til 4 AM. And you can talk So when you call Brad Crandall directly to discuss any aspect of back on Long John's new to air your views, brace yourself. a major New York story. telephone show, from 5 to 6 AM. He'll gobble up every pretense That way, you'll be in the news Ahh, sleep. Perchance to steam? you've got. too. 7 to 7:45 PM, on 8 to 9 PM, Midnight to 6 AM, on 9 PM to 12 Midnight, on WNOCEOSSO WNBCE500 WNBCSOO NEW YORK NEW YORK NEW YORK

...and on weekends, IMO) \1 i:I /NEW YORK 6 BROADCASTING, January 22, 1968 WEEK IN BRIEF

Advertising Research Foundation President Sherwood ABC News plans to replace full- convention coverage Dcdge tells New York chapter of International Advertising with 90- minute nightly summaries this summer, cancels Association ARF will review significant differences in rat- weekly -news program, ABC Scope. Move seen as part of ings produced by various research techniques. See .. stringent economy measures. See .. . MEASUREMENT SHAKE -UP ... 19 ABC NEWS CUTBACKS ... 42

Consumer protectionism given niche in LBJ's Great Professional football's second Super Bowl classic pow- Society plans for 1968. President proposes "stronger powerful drawing card, according to CBS, which cites Arbi- ers" for FTC, protection to TV viewers from "hazardous tron overnight national report giving CBS -TV a 43.0 rat- radiation" from TV sets. See ... ing, projected 70- million viewers. See ..

LBJ GOES TO BAT ... 25 SUPER RATINGS .. . 43

Sunny Sarasota greets NAB joint board this week. Top Fortnightly Corp., in brief filed with U.S. Supreme Court agenda items: demands of land- mobile users for more now considering landmark CATV- copyright case, charges spectrum space, revised TV time standards and problem "vague new theory" might consider every electronic com- areas in CATV. See ... munications service a public performance. See .. . NAB MEETS IN THE SUN ... 28 CATV ARGUMENT ... 45

Report on hiring practices in communications field FCC expected to consider order concluding its Com- (especially radio -TV) in New York made by Equal Employ- munity Antenna Relay rulemaking that will find new fre- ment Opportunity Commission charges discrimination quency home, establish new operating procedures for perpetrated against Negroes and Puerto Ricans. See ... microwave- station operators serving CATV's. See .. . MEDIA CHARGED WITH BIAS ... 29 NEW CAR RULES ... 53

CATV operators, TV stations respond to FCC question- RCA initiates new look that includes first radical naire, cite that carriage and nonduplication requirements change in 46 years in its trademark design. Style changes of CATV rules are apparently inadequate, propose num- are planned to modernize image of all corporate activi- ber of rule modifications. See .. ties, reflect RCA's growth and diversification. See ... CABLE RULES DOING JOB? ... 36 NEW LOOK FOR RCA ... 54

DEPARTMENTS

AT DEADLINE 9 MONDAY MEMO 16 Broadcanìng BROADCAST ADVERTISING 19 OPEN MIKE 15 INEBUBMIESSOTBOYoFrEUIVIMaaAoMaiv

CHANGING HANDS 38 PROGRAMING 42 Published every Monday by BROAD - CASTING PUBLICATIONS Inc. Second -class CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 postage paid at Washington, D. C., and additional offices. DATEBOOK 12 WEEK'S PROFILE 77 Subscription prices: Annual sub- EDITORIAL PAGE 78 scription for 52 weekly issues $10.00. Annual subscription including Year- EQUIPMENT & ENGINEERING 53 book $20.00. Add $2.00 per year for Canada and $4.00 for all other coun- FANFARE 51 tries. Subscriber's occupation required. Regular issues 50 cents per FATES & FORTUNES 58 copy. BROADCASTING Yearbook, published every January, $10.00 per FINANCIAL REPORTS 56 copy. AMERICAN BUSINESS PRESS, INC. FOR THE RECORD 62 Subscription orders and address changes: Send to BROADCASTING Cir- INTERNATIONAL 52 culation Dept., 1735 DeSales Street, N.W., Washington, D. C., 20036. On LEAD STORY 19 changes, please include both old and new addresses plus address label from THE MEDIA 28 front cover of magazine.

BROADCASTING, January 22, 1968 7 SANDY ROBERTS STEPHANIE CRANE

U A4967(01968

THE CROWN ADORNS A DIFFERENT VU17NG LADY, BUT ITS SELLING POWER REMAINS CONSTANT. TILE MOST EFFECTIVE WAY TO INFLUENCE A FAMILY IS THROUGH ITS TEENAGERS. MISS TEENAGE AMERICA (and everything she represents) IS BELIEVABLE TO TEENAGERS AND THEIR PARENTS. A MISS TEENAGE AMERICA FRANCHISE COULD liE YOUR KEY TO NE\V BUSINESS, INCREASED BILLING, ENHANCED COMMUNITY IMAGE AND IMPROVED MARKET POSITION, AS IT WAS IN 56 MAJOR RADIO MARKETS DURING 1967. ASK US ... WE'LL TELL YOU HOW.

MISS TEENAGE AMERICA ® marketing to teens...curcl their f rin.ilies TEEN AMERICA AssoCIATEm INC.. DRAWER L UPTOWN STATION, NASHVILLE. TENNESSEE 37219. A SUBSIDIARY Of UN BROADCASTING CORPORATION.

8 BROADCASTING, January 22, 1968 Late news breaks on this page and on page 10 Completeplete coveove raa of week begins on page 19 AT DEADLINE

or envelope" lyrics of each song on Crest recommended again GOP leaders ruffled record, names and addresses of copyright owner and of licensing organiza- for channel 26 TV grant by NET Vietnam film tion. FCC Hearing Examiner Chester F. (Jan. 19) recom- was Propose tightening up Naumowicz Friday Congressional GOP pressure 26 at Hou- building last week undercut mended grant of channel to National Co., owned Educational Television's presentation ston to Crest Broadcasting to- FM channel hopscotching Houston businessmen. Ex- day (Jan, 22) of film made by local in North was his second find- Vietnam. Target of Republican leader- aminer's decision FCC proposes keeping closer rein on ing in favor of Crest application. ship in Congress is "background and of FM channels to communi- political character of British writer and shifting Last July FCC's review board agreed where channels are not assigned. cameraman Felix Greene," film's pro- ties with initial decision that denied com- ducer. Commission Friday (Jan. 19) an- peting application of KXYZ Television nounced notice of proposed rulemaking Inc. (KXYZ -AM -FM Houston). Board, Republican leaders lined up behind that would transform so- called 25 -mile however, remanded case for further complaint made earlier in week for- by rule into 15 -mile rule for Class B or C hearing based on allegations made by mer Representative Walter Judd, which channels and 10-mile rule for Class A losing applicant that one of Crest's picked up signatures of 27 Republicans Channels. stockholders, Bernard E. Calkins, could and six Democrats on Capitol Hill. Commission also proposes barring no longer acquire $250,000 bank loan Leadership's charge is that Mr. reassignment to other communities of to fulfill his subscription commitment Greene "clearly is a propagandist for more than one channel assigned to city. to that company and that he made mis- the Communist cause who seeks to Commission would also prohibit com- representations to commission (BROAD- portray the U.S. as the aggressor in the munity from utilizing rule more than CASTING, July 24, 1967). Vietnam war." once to gain FM station. Examiner again resolved all issues in In response to Judd letter, NET Twenty -five rule (like 15 -mile rule favor of Crest, but conditioned grant President John F. White said NET had in television) permits applicant to seek because studio site Crest had proposed confidence that viewers "will reach FM channel in community up to 25 has since become unavailable. He gave their own responsible conclusions" af- miles from locality where it is assigned company 30 days to make suitable ter seeing whole program, which will in table of allocations. arrangements for another site and to also feature discussion of film and Viet- Commission said proposed rules, make appropriate amendment to its ap- nam issues by journalist David Schoen- which are considered sign of growing plication. brun, currently lecturer on Vietnam at interest in FM, are designed to offset Columbia University, and Robert Scala - such inequities as removal of channels Maxwell O pino, Berkeley, Calif., professor and from larger communities where no in- Instant to &M "articulate defender of the administra- terest has been shown in assignment, tion's foreign policy." to much smaller communities, and re- Nearly $5 million worth of business represented by General Foods' instant Mr. White noted that NET's two - moval of both channels assigned to Maxwell House Coffee will move from hour program is to contain 49- minute larger community by smaller one. Benton & Bowles to Ogilvy & Mather, version of Mr. Greene's film (shortened Changes, commission said, would insure both New York. from 85 minutes in theater format), that FM stations involved would place It was noted Friday (Jan. 19), how- while discussion will take 70 minutes. servicable signal over listed community ever, that most likely Instant Coffee will ."Film itself is as one -sided and contro- where channel is assigned in table of add much less billing to O &M because versial as Mr. Greene himself," he ac- allocations. agency will integrate advertising of In- knowledged. "We say so on our pro- Comments are due Feb. 23, reply stant with Maxwell House regular. gram." comments March 8. Maxwell House Instant is heavily in- Name the lyrics ABC -TV moves up Ears have it led 30- rat- Bill requiring record companies to CBS -TV market Neilsen ings for Jan. 8 -14, but ABC -TV provide written copies of lyrics with all report Are people radio listeners or records comes up on floor of Georgia made impressive score on strength of television viewers during day? legislature's lower house next week. midseason changes, according to re- Answer, according to wcco Min- port covering 7:30 -11 p.m. and dis- neapolis is radio by big margin. Bill was assem- introduced by general closed Friday (Jan. 19). Citing "virtually identical data" wLAG La bly member Edwin Mullinax, Averages: CBS 21.2, ABC 19.2, of American Research Bureau for who is leading fight of Grange, also NBC 17.4. It Takes a Thief, midseason radio and TV in market, wcco state broadcasters for lower rates from replacement on ABC, rated 26.0 for its claims from 6 a.m. to 6 p.m. it American Society of Composers, Au- first episode and ranked seventh in has average quarter-hour audi- thors and Publishers. top 10. ABC claimed its new shows ence (12 -years and over) of 145; Mullinax bill, which was favorably increased audience share by 33% 800 persons compared to 102,600 reported out of committee last week (Thief, The Avengers and Operation: for all four commercial TV sta- and is being fought fiercely by record Entertainment) and shows in new time tions in Minneapolis -St. Paul com- companies, would require disks or tapes periods (Invaders and Hollywood Pal- bined. sold in state to carry on "cover, jacket ace) by 14 %.

more AT DEADLINE page 10

BROADCASTING, January 22, 1968 9 WEEK'S HEADLINERS

W. Phillips, station manager of KING - ground includes radio sales; TV syndi- AM-FM, joins company's corporate dication sales, and commercial real vision for special assignments. KING estate business (1961- 1966), which he program director, Gerald Gawne, re- left to re -enter TV at Wolper, division places Mr. Phillips as station manager. of Metromedia. Milton J. Sandling Jr., Paul L. John Richard A. and Richard D. O'Connor, members of Harper, VP, syn- on account service staff Chevrolet at dicated sales for Campbell -Ewald Co., Detroit, named Seven Arts, ap- VP's and given new assignments on pointed VP, tele- that account. Mr. Sandling becomes Mr. Brandt Mr. Bullitt vision administra- manager, new car merchandising; Mr. tion, Warner account supervisor-admini- Otto P. Brandt, executive VP- broad- O'Connor, Brothers - Seven director of Chev- casting for King Broadcasting Co., Se- strative assistant and Arts. He will con- rolet field service, and Mr. John, ac- attle (KING- AM -FM -TV Seattle, KREM- tinue to serve as -car AM-FM-TV Spokane, both Washington, count supervisor and truck- broad- officer and direc- cast and product exposure. and KGW- AM -FM -TV Portland, Ore.), Mr. Harper tor of REA Ex- with since 1951, resigns and company Fred Klein, executive VP in charge press /Seven Arts to become president, chief executive of client services, North Advertising, Transvision Inc. He joined Seven Arts and part owner Elec- officer of Fidelity Chicago, joins Toni Co. division of in 1965 and earlier was general sales tric Co., RCA distributor for Seattle Gillette Co. as VP of brand promotion manager for Samuel Goldwyn Produc- area (CLOSED CIRCUIT, Jan. 15). Stirn- and advertising, effective March 1. He tions. son Bullitt, president of King Broad- succeeds Joseph T. Lewis who becomes casting, assumes Mr. Brandt's respon- consultant to Toni Co. Bryan Houston, former chairman sibilities at King. Henry B. Owen, vice Fletcher Richards Co., named senior chairman of board of directors, King, Walter Kingsley, VP, Wolper Produc- VP, Interpublic Inc., New York, and resigns but will remain as consultant. tions Inc., New York, elected executive Robert Irons Jr., president of Fletcher Other changes: Payson Hall, VP of VP- sales. He will handle network sales Richards, named chairman of Inter- finance and planning, elected to board in addition to heading up international public's communications counsellors. of directors, succeeding Mr. Owen. division and supervising company's syn- Fletcher Richards recently merged with John Blaine named treasurer. James dication division. Mr. Kingsley's hack- Interpublic's Marschalk Company.

For other personnel changes of the week see FATES & FORTUNES

volved in television. Berlin and w.lwG Conway, both New take regular third -class test at sched- H & B has five other GF products in Hampshire; he sold both of them in uled exam sites. various stages of test marketing, and 1957. Provisional licenses will be good several product assignments from com- He is survived by wife, former Doro- only for operators at nondirectional pany's Birds Eye and Post divisions, thy Hogan, son, Frank, of Littleton, AM's with 10 kw or less or at FM's according to General Foods Corp., and daughter, Mrs. Arthur Milam of with up to 25 kw. White Plains, N. Y. Jacksonville, Fla., and 12 granchildren. Advertiser said it has been testing combined copy for two Maxwell House Falstaff color drive CATV's lose, win coffee brands, procedure it believes is effective. Falstaff Brewing Corp., St. Louis, FCC has ordered Winona, Minn., disclosed Friday (Jan. 19) its 1968 CATV operator to afford nonduplica- campaign will include color commer- tion protection to KAUS -TV (formerly 'Duke' Guider dies cials on about 300 TV stations in some KMMT) Austin, Minn. Cease -and -desist 160 markets plus heavy radio spot order was announced Friday (Jan. 19), veteran John W. (Duke) Guider, 67, drives. Agency: Foote, Cone & Beld- affirming finding of hearing examiner Washington communications lawyer and ing, Chicago. Nov. 2 that station was entitled to, but partner in law firm of Hogan and Hart - was not getting, nonduplication protec- son, Washington, died of cancer Jan. Mail order licenses tion. KAUS -TV operates 100 -w translator 18 in New York. Services were sched- in Winona, which rebroadcasts KAUS -TV uled in Littleton today (Jan. 22). Small- market broadcasters, who have programs. After World War H service as Navy bemoaned difficulty of hiring technical In another CATV decision also an- Captain, Mr. Guider took up residence personnel who have to take extensive nounced Friday, commission denied in New Hampshire where he was one trips to get third-class licenses have petition of KTAL -TV Texarkana, Tex., of group that in 1954 built channel 8 won victory at FCC. Commission, for order requiring CATV in Clarks- WMTW -TV atop Mount Washington. unanimously, has amended rules, effec- ville, Tex., to show cause why it Station and its FM adjunct was sold to tive March 15, to allow one -year pro- shouldn't be directed to stop violating TV entertainer Jack Paar in 1964 for visional certificates for third class nonduplication rule. $3.65 million; Mr. Paar sold stations tickets to be secured by mail. KTAL -TV is not receiving protection last year to Paul Harron and associates New rule says licenses will not be because Clarksville CATV has invoked for $3,6 million. During post -war years, renewable after one year and that dur- "automatic stay" by filing request for Mr. Guider also owned WMOU -AM -FM ing that period applicants will have to waiver of nonduplication requirement.

10 BROADCASTING, January 22, 1968 OFF-NETWORK SERIES FROM WARNER BROS.-SE VEil ARTS

F TROOP 77 SUNSET STRIP MISTER ROBERTS NO TIME FOR SERGEANTS (65 HALF -HOURS) (149 HOURS) (30 HALF -HOURS) (34 HALF -HOURS)

ROOM FOR ONE MORE LAWMAN BOURBON STREET BEAT BRONCO (26 HALF- HOURS) (156 HALF -HOURS) (39 HOURS) (68 HOURS)

THE DAKOTAS THE ROARING 20's MAVERICK SURFSIDE 6 (19 HOURS) (45 HOURS) (124 HOURS) (74 HOURS)

THE GALLANT MEN CHEYENNE HAWAIIAN EYE SUGARFOOT (26 HOURS) (107 HOURS) (134 HOURS) (69 HOURS)

NOW AVAILABLE IN SELECTED MARKETS WARNER BROS. -SEVEN ARTS 17 NEW YORK: 200 Park Avenue 986 -1717 CHICAGO: 550 West Jackson Blvd. 372 -8089 DALLAS: 508 Park Avenue 747 -9925 LOS ANGELES: 291 S. La Cienega Blvd., Beverly Hills 657 -1771 COLT .45 TORONTO. ONTARIO 11 Adelaide St. West 364 -7193 (67 HALF -HOURS) 1111 1111 1111illlIIII 1111 1111 1111 1111 1111 1111 1111 110 DRAMATIZE DATEBOOK A calendar of important meetings and Jan. 26 - Pacific Pioneer Broadcasters second annual installation dinner dance. TV WEATHER events in the field of communications. "Carbon Mike" award to be presented to Edgar Bergen. Beverly Hilton hotel, Beverly Show viewers impending weather- before alndicates first or revised listing. Hills, Calif. H happens. JANUARY Jan. 28-27 - The second annual color -tele- Orbiting weather satellites, such as ESSA vision conference sponsored by the Detroit Jan. 21- 23- Winter meeting of the Oklahoma section of the Society of Motion Picture and II, are now transmitting pictures of daily WI Broadcasters Association. weather conditions over your entire coy - Habana Inn, Television Engineers. Rackham Memorial erage area. Oklahoma City. Building, Detroit. Anyone interested In pre- Jan. 21- 26- Winter board meeting of the senting a paper at the conference should You can receive these pictures directly National Association of Broadcasters. Far contact Roland Renaud, c/o Station WWJ, on Alden APT facsimile recording equip. Horizons, Longboat Key, Sarasota, Fla. 622 West Lafayette. Detroit 48231. Registra- meat -same type now in production for j tion information may be obtained through U.S.W.B., U.S.A.F., U.S.N. and others. Jan. 22- 23- Executive committee meeting, Wayne State University, Conference Depart- National Cable Television Association. Wash- ment, Detroit. Viewers will see . . storms burri- ington. ... m. 29 meeting of Atlanta Broad- canes . . and other weather conditions Jan. -First -25 . before they happen. TRULY DRA- Jan. 22 -25th annual convention of the casting Executives Club. Program includes MATIC! National Religious Broadcasters. Speakers election of officers and featured speaker at workshops and plenary sessions will in- Ivan Allen, mayor of Atlanta. Atlanta. clude George S. chief of Broadcast Be the first TV station in your market Smith, Jan. 30- 31-Annual winter meeting of Wis- to capture the weather audience with Bureau, FCC; Rosel H. Hyde, FCC chair- consin Association of Broadcasters. Red APT (Automatic Picture Transmission) man; Roy Danish, director, Television In- Carpet Inn, Milwaukee. pictures recorded on your own Alden formation Office, New York, and Dr. E. Facsimile Recorder. Same equipment can R. Bertermann, NRB president. Mayflower Jan. 31- Deadline for entries in station receive standard U.S. Weather charts, or hotel, Washington. award and special citation categories, Na- any other type of graphic information, tional Academy of Television Arts and Sci- such as TV scripts of commercials sent Jan. 22 -26-Board meeting of National As- ences, Hollywood; International award, via an Alden Facsimile Scanner over any sociation of Broadcasters. Sarasota, Fla. NATAS, New York. existing communication link. _ Jan. 23 -25- Twenty-third annual Radio -TV Institute co- sponsored by Georgia Associa- FEBRUARY Systems from $10,81f. Basic recorder only tion of Broadcasters and University of $5,171. Component units also available for Georgia. Speakers include Walter Schwartz, Feb. 1- Deadline for submitting entries for use with existing electronics and anten- the 20th annual George Polk Memorial nas. Sale and lease plans. Write today president, ABC Radio; Peter Hackes, NBC for full details: News; Peter Jennings, ABC News; Herman Awards for outstanding achievement in Finkelstein, general counsel, ASCAP; Sen- journalism, sponsored by the department of IRVING R. TATRO, Manager, Meteor- ator Herman Talmadge (D -Ga.); Senator journalism. Long Island University. Recog- ological TV Systems, ALDEN ELEC- Eugene McCarthy (D- Minn.): Wally Bris - nition is given mainly for foreign. national, TRONIC & IMPULSE RECORDING co, managing director, National Cable Tele- metropolitan, interpretive, magazine, tele- EQUIPMENT CO., INC., Dept. GG -1, vision Association, and Maurice Webster, vision and radio reporting as well as for Westboro, Mass. 01581. Tel. 617 -366 -4467. vice president -development, CBS Radio. community service, criticism, news photog- Center for Continuing Education, Athens. raphy and the television documentary. 1111 I@ 1111 !III 1111 1111 1111 1111 1111 1111 1111 IIA Illlf Jan. 24 -Forum sponsored by New York Entries should be filed with Prof. Jacob H. chapter of The National Academy of Televi- Jaffe, curator, George Polk Memorial sion Arts and Sciences, examining "TV's Awards, Long Island U., Brooklyn, N. Y. Man-On -The- Aisles" and featuring Arthur 11201. Miller, playwright; Alexander Cohen, pro- Feb. 1- Deadline for entries for the 36th ducer; Cyril Ritchard, director; Edwin annual Distinguished Service Awards of Newman, NBC; Leonard Harris, CBS. Betas- Sigma Delta Chi, professional journalism co Theater, New York. society. Entries must be submitted in the Jan. 24 -27- Meeting of the board of di- following categories: general reporting, rectors of the American Women in Radio editorial writing, Washington correspond- and Television. Shamrock Hilton hotel, ence, foreign correspondence, news photog- Houston. raphy, editorial cartoon, magazine reporting, journalism research, radio and televi- Jan. 25-Deadline for filing comments sion reporting and editorializing, and public on FCC's proposed rulemaking that would service by newspapers, magazines. radio permit standard broadcast stations operated stations or networks and television stations by remote control to transmit some tele- or networks. Entry blanks may be ob- metry signals by intermittent subsonic tones. tained from Sigma Delta Chi. 35 E. Wacker Wan. 25 -26 -First National Conference on Dr.. Chicago 60601. Television News Public- Opinion Polling. Feb. 1- Deadline for entries for the 1967 Featured speakers: Paul Martin, director of Medical Journalism Awards of the Ameri- promotion, WEIL -TV Philadelphia; Freder- can Medical Association. Awards are given ick H. Walton Jr., attorney, Dempsey & for distinguished reporting on medicine or Koplovitz, Washington; FCC Commissioner health a "I'LL SUE YOU!" Robert E. Lee; Bruce Dennis, vice presi- on U.S. radio or television station dent and news WGN or network, and for distinguished editorial Maybe you thought he was "just bluff- manager, Chicago; writing on ing," when he stormed out of your of- John Maiolo, associate professor of sociol- a U.S. radio or television station ogy, University of Notre Dame. Morris Inn, or network. All entries must be sent to the fice. But when you are hauled into court University of Notre Dame, South Bend, Ind. Medical Journalism Awards Committee, in a time -wasting suit, you find he American Medical Association. 535 North meant it. And if the verdict goes against Jan, 25 -26- Broadcasters Promotion Asso- Dearborn St., Chicago 60610. you, it can cost you thousands. Remem- ciation board meeting, Deauville hotel, Miami Beach. Feb. 1 - Annual meeting of Minnesota AP ber, many juries just don't understand. Broadcasters Association. Hotel Radisson, Jan. 25 -27-Winter convention, South Caro- Minneapolis. You can avoid these excessive and need- lina Broadcasters Association. Speakers in- less losses - and at surprisingly low clude Thom Winkler, NAB radio code Feb. 2-3- Winter meeting of New Mexico rates. All you need do is agree on an manager; William Walker, NAB broadcast Broadcasters Association. Speakers include amount you will carry yourself, and let management director, Wade Hampton hotel, FCC Commissioner Robert E. Lee; Gover- Columbia. nor David S. Cargo; George Bartlett, NAB Employers Reinsurance Corporation vice president for engineering; Robert handle the excess. This specially de- Wan. 26-Special stockholders meeting, The Heald and Thomas Wall, Washington at- signed coverage provides economical Outlet Co., group broadcaster as well as torneys. Sheraton Western Skies motel, protection against excessive loss due to multiple department store owner, to vote Albuquerque. on eliminating $3 million of preferred stock libel, slander, invasion of privacy, pir- presently authorized, to authorize 23,000 Feb. 5- Deadline for filing reply com- acy, violation of copyright, or plagiar- shares $100 par value, 5tz% convertible pre- ments on FCC's proposed rulemaking that ism. Write for details and rates, without ferred stock to be used in acquisition to would permit standard broadcast stations obligation: Touraine Stores Inc. 176 Weybosset St., operated by remote control to transmit some Providence. telemetry signals by intermittent subsonic EMPLOYERS REINSURANCE CORP. tones. 21 West 10th, Kansas City, Mo. 64105 Jan. 26-Winter meeting of Colorado New York, 111 John San Francisco, 220 Montgomery Broadcasters Association. Brown Palace Feb. 5 -7 -Tenth annual conference on ad- Chicago,176 W. Jackson Atlanta, 34 Peachtree, N.E. hotel, Denver. vertising /government relations sponsored by

12 BROADCASTING, January 22, 1968 AUTO DROPOUT ON ON SENS TIME COLOR

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For more information, contact your nearest Cohu engineering representative, or call Bob ELECTRONICS, INC Boulio direct at 714 -277 -6700 SAN DIEGO DIVISION.: in San Diego.

BROADCASTING, January 22, 1968 13 the American Advertising Federation. Wash- Julius F. Brauner, executive director, CBS We ington Hilton hotel, Washington. get Foundation Inc., 51 52 West Street, New York 10019. Feb. 5 -17-1968 Monte Carlo International Television Festival. Gold Nymph Prizes are Feb. 27-28--Annual State Presidents Con- to be awarded to (1) a program deemed to ference of the National Association of channel contribute the most to the ideal of inter- Broadcasters. Marriott Twin Bridges motel, national peace, (2) the writer of the best Arlington, Va. documentary, (3) the best director, (4) the best children's program, (5) the best orig- Feb. 28 -March 1- Second annual cable - inal scenario for television, or the best casting seminar, sponsored by National Ca- you script for television, and (6) the best actor ble Television Association. Workshops will or actress. Monte Carlo, Monaco. cover all phases of cablecasting, including programing sources, production, lighting Feb. 7- Winter meeting, Alabama Cable and camera techniques. Enrollment limited Television Association. Albert Pick motel, to 75. Fee, $50. Principal speakers: Senator can't g Montgomery. Frank E. Moss (D -Utah) and George Hatch, t KUTV(TV) Feb. 7 -8- Michigan Association of Broad- Salt Lake City (group broadcasters annual legislative dinner and mid- caster and multiple CATV owner). Sam winter convention. Jack Tar hotel, Lansing. Street, NCTA liaison. Hotel Utah Motor Lodge, Salt Lake City. anywhe e Feb. 7 -9 -First radio commercials trade show demonstrating creative techniques, under sponsorship of the Station Represent- MARCH atives Association. Waldorf-Astoria Hotel, New York. iaMarch 4- 5- Annual convention of Illinois- Indiana CATV Association. Holiday Inn else. Feb. 7 -9 -Fifth annual convention of the East, Springfield, Ill. National Association of Television Program Executives. Royal Orleans hotel, New Or- March 5- Annual spring meeting of New leans. York State Broadcasters Association. Ten Eyck hotel, Albany. Feb. 9-Final mailing of television academy awards entry cards to all television March 7- Annual dinner, Radio- Television producers and National Academy of Televi- Correspondents Association. Shoreham hotel, sion Arts and Sciences members. Washington. Feb. 9- Newsmaker luncheon sponsored by March 8- Deadline for receipt of entry the International Radio and Television So- cards from members of network news divi- ciety. Speaker will be Vincent Wasilewski, sions, producers and craftsmen for 20th president of the National Association of Annual Emmy awards, sponsored by Na- Broadcasters. Waldorf- Astoria hotel, New tional Academy of Television Arts and York. Sciences. Feb. 13- 14-Winter meeting of National March 14-Deadline for filing comments Association of Broadcasters radio code on FCC's proposed rulemaking to spe- board. Ivanhoe hotel, Miami Beach. sify, in lieu of the existing MEOV concept, a standard method for calculating rad- Feb. 14- National Winter Convention on iation for use in evaluating interference, Aerospace and Electronic Systems (WIN - coverage and overlap of mutually prohibited COM). Featured panelists will be: H. J. contours in the standard broadcast service. Schlafly, senior vice president, Telepromp- ter Corp.; Sigmund H. Reiger, vice presi- March 14- Anniversary banquet of the dent, technical, Comsat Corp.; James International Radio and Television Society. Parker, system engineer, CBS; Edward Gold medals to be presented to Presidents Taylor, carrier division, American Tele- Elmer W. Lower, ABC News, Richard S. phone and Telegraph Co. International Salant, CBS News. and William R. McAn- hotel, Los Angeles. drew, NBC News. Waldorf- Astoria hotel. New York. 16 ,',HJ' i 1 IS ION Feb. -18-Meeting of the New England chapter of the American Women in Radio March 14 -15- Annual spring meeting of and Television. Stotler Hilton hotel, Boston. Arkansas Broadcasters Association. Holiday Inn, North Little Rock. Feb. 20- Luncheon meeting of New York chapter, international Advertising Associa- March 16-Annual Alabama AP Broadcast- tion. Featured speaker will be H. M. Con- ers Association seminar and awards ban- nelly, VP for Kraft Foods. Biltmore hotel, quet. Birmingham. New York. March 18 -22 -1968 International Convention and Exhibition of the Institute of Electrical Feb. 20- 21- Louisiana Association of Cable and TV Operators convention. Monteleone, New Electronics Engineers. New York Hilton Orleans. hotel and the Coliseum, New York. March Feb. 20 -22 -21st Western Radio and Televi- 20- 23- Annual West Coast meeting sion Conference, sponsored by Western of Association of National Advertisers. Del Radio and Television Association. Featured Monte Lodge, Pebble Beach, Calif. speakers will include: Avram Westin, Public March 21 -27-Fifth Hollywood Festival of Broadcast Laboratory; Lawrence Laurent, World Television. Los Angeles. and radio TV editor for The Washington March Post; Dr. Richard Meyer, director of school 22-Newsmaker luncheon sponsored television service, Educational TV Corp., by the International Radio and Television New York; Dr. Robert Hilliard. chief, FCC Society. Winners of the International Broad- casting Awards competition will be pre- educational television branch, and John sented. Bystrom, Department of Health, Education Waldorf- Astoria hotel, New York. and Welfare, Washington. Jack Tar hotel, March 23- Georgia AP Broadcasters Asso- San Francisco. ciation annual awards banquet and news clinic. Regency Hyatt House, Atlanta. slFeb. 22- Deadline for applications for CBS In January. The broadcasters' Foundation Inc. 1968 -69 news fellowships at March 24- 28- Spring meeting, Southern prob- Columbia University. Applicants must quali- CATV Association, Callaway Gardens, At- lem: how to get spot off its big fat fy in one of following categories: news and lanta. plateau. Is the 21 -inch view public affairs staff employe of CBS of Viet- News, March 29 -31 -29th national convention of nam big enough? Why ABC and CBS CBS -owned radio stations, CBS -owned television stations, S. Intercollegiate Broadcasting System. Palmer U. stations affiliated with, House, Chicago. went into movie production. New sys- but not owned by CBS Radio, or U. S. sta- tems of recording and playback that tions affiliated with, but not owned by CBS March 29 -31 - Annual convention of Na- could make tape and film obsolete. Television; regular members of staffs of tional Association of FM Broadcasters. Call or write non -commercial educational radio and tele- Palmer House, Chicago. Television Magazine, vision stations that are engaged for a sub- 1735 DeSales Street, N.W., Washing- stantial portion of their time in news and March 31 -April 3- Annual convention of ton, D. C. 20036. public affairs programs; teachers of courses the National Association of Broadcasters. (202) 638 -1022. Or Conrad Hilton hotel, Chicago. bureaus in New York, in the techniques of radio and television Chicago and news and public affairs at colleges and uni Hollywood. versities. Address all correspondence to: lIndicates first or revised listing. 0)ATEB00I0 14 BROADCASTING, January 22, 1968 BROADCASTING PUBLICATIONS INC. OPEN MIKE® PRESIDENT .. SOL TAISHOFF VICE PRESIDENT MAURY LONG Gets VICE PRESIDENT EDWIN H. JAMES SECRETARY ....LAWRENCE B. TAISHOFF You Search for radio dramas TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER There ASST. TREASURER ...... JOANNE T. COWAN EDITOR: Can anybody help? One of Easier and Faster my clients desperately wants to locate some of the great old -time radio programs for airing in Chicago- particu- ßroalIca$tillg larly Inner Sanctum, The Fat Man, Richard Diamond, Grand Central Sta- Executive and publication headquarters: tion BROADCASTING- TELECASTING Bldg., 1735 DeSales and others of that vintage, either Street, N.W., Washington, D. C. 20036. Tele- mystery or comedy. phone: 202 638 -1022 Does EDITOR AND PUBLISHER anyone know if they're avail- Sol Taishoff able, and if so, at what cost? Thanks for any help you can give us.-./. C. Editorial Haag Advertising, 1410 Shermer Ave- VICE PRESIDENT AND EXECUTIVE EDITOR nue, Northbrook, Ill. 60062. Edwin H. James EDITORIAL DIRECTOR (New York) Rufus Crater MANAGING EDITOR Art King Correcting FCC records SENIOR EDITORS: Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago), Leonard Zeidenberg, David B'er- EDITOR: On page 34 of your Dec. 25th Wn York) Rocco Famighetti (New York), George Vi. Darlington. Morris Gel- issue's lead story, there is what appears man (Hollywood), Sherm Brodey. Asso- CIATE EDITORS: Joseph A. Esser. F. Martin to me to be an error ... Gainesville, Kuhn, Robert A. Malone. Martin Mitchell; Fla., with four stations, is shown as STArr WRITERS: C. Anthony Beargie, Murray M. Martz, Sharan Rosenberg, Sue M. having enjoyed total broadcast income Tropin; EDITORIAL ASSISTANTS; Jerry Fisher. of $190,830. This figure exceeds that Phyllis L. Halleran, SECRETARY TO THE PUB- Jim Nickerson of WLBC -TV, Muncie, Ind . LISHER: Gladys L. Hall. for all other nonmetro markets in demonstrates how easily his Wheelit C-402 carries full load . anywhere ... to and Florida by a wide margin, also Business and for from car . . . folds into trunk with plenty such metro markets as Orlando, Jack- VICE PRESIDENT AND GENERAL MAT.or. of room to spare. Locks in stationary posi- sonville and Tampa -St. Pete. -Ken F. Maury Long tion. Durable ... safe ... nicely finished. NATIONAL SALES MANAGER Write for literature and nearest dealer's name Small, general manager, WRUF Gaines- Warren W. Middleton (New York) ville, Fla. ADVERTISING DIRECTOR GRUBER PRODUCTS CO. Ed Sellers p.0. 3o, 5556 Toledo, Ohio 43613 (Mr. Small is correct; there was an error. INSTITUTIONAL SALES MANAGER The FCC, after checking, reports that the Eleanor Manning figure for Gainesville revenues correct MANAGER: L. should be $505,981; for income, $15,830. It PRODUCTION George Dent; Tear- appears that one station in Gainesville that Pic MANAGER: Harry Stevens; CLASSIFIED AD- was sold during the year reported $175,000 VERTISING: Gretchen Coates: ASSISTANT PRo- capital gains as revenue and income.) DUCTION- TRAFFIC MANAGER: Bob Sandor; AD- vERTISINC ASSISTANT: Carol Ann Cunning- SPOT MASTER ham; SECRETARY TO THE GENERAL MANAGER RS-25 Doris Kelly. CoMPraoLLER: Irving C. Miller: ASSISTAN' Tape Book Note AuorroR: Eunice Weston. Publications and Circulation Cartridge B. "All England Listened," by I. DIRECTOR OF PUBLICATIONS Priestley. Chilmark Press, New York. John P, Cosgrove SUBSCRIPTION MANAGER Racks 146 pp. $4.95. Richard B. Kinsey RM -:00 William Criger, Marilyn Johnson, Stanley One of England's most prolific men Palczewski. Jr., Kwentin Keenan, Kath- of letters, J. B. Priestley wrote these erine Tucker, Phyllis Wachtendorf. "oral essays" as Postscripts to the Brit- Bureaus -eve- ish Broadcasting Corp.'s Sunday New York: 444 Madison Avenue. 10022. Tele- ning news during the desparate days of phone: (212) 755 -0610. the Battle of Britain, the summer of EDITORIAL DIRECTOR: Rufus Crater: SENIOR Eorroas: David Berlyn, Rocco Famighetti 1940. To Mr. Priestley the broadcasts ASSOCIATE Eorroa: Michael Hornberger; STAFF' from brought "astonishing popularity" (more WRITERS: George de Pue. Phil Fitzell. Hazel industry's Hardy; NATIONAL SALES MANAGER: Warren most comprehensive embarrassing than pleasurable) that W. Middleton: INSTITUTIONAL SALES MANAGER' line Eleanor R. Manning- EASTERN ADVERTISINr of cartridge tape equipment. garnered millions more fans than his MANAGER: Greg Masefield; ADVERTISING As- Enjoy finger -tip convenience best books or plays. According to col- SI5TANT: Laura D. Gereau. with RM -100 wall -mount wood Chicago: 360 North Michigan Avenue, 60601 umnist - broadcast commentator Eric Telephone: 312 236 -4115. racks. Store 100 cartridges in Sevareid, in his introduction to this SENIOR Eorros: Lawrence Christopher: MID- minimum space (modular con- WEST SALES MANAGER: David J. Bailey: AS- struction permits table -top book, Mr. Priestley's Postscripts, along SISTANT: Rose Adragna. mounting as well) ; $40.00 per with Winston Churchill's speeches and Hollywood: 1680 North Vine Street, 90028 rack. SPOTMASTER Lazy Telephone: 213 463 -3148. SENIOR EDITOR: Mor- Edward R. Murrow's commentary, made ris Gelman; WESTERN SALES MANAGER: Bill Susan revolving cartridge wire broadcasting history. "The men, the in- Merritt. rack holds 200 cartridges. Price strument [radio], the ASSISTANT PUBLISHER $145.50. Extra rack sections moment were per- Lawrence B. Taishoff available at $12.90. fectly met," he writes. "It has never Write or wire for complete details. been quite the same since, by radio or BROADCASTING. Magazine was founded in 1931 by Broadcasting Publications Inc.. using the television. I doubt that television, no title, BROADCASTING.-The News Magazine of -.._-'---_ matter the circumstances, can match the Fifth Estate. Broadcasting Advertising* -- that performance was acquired in 1932. Broadcast Reporter in BROADCAST ELECTRONICS, INC. by radio ... because 1933 and Telecast* in 1953. BROADCASTI+c- 8800 Brookville Road the pictures reduce all to literalness. TELECwsTlrc was introduced in 1946. Silver Spring, Maryland Reg. U. S. Patent Office What counts is the word." Copyright 1968, Broadcasting Publications Inc.

BROADCASTING, January 22, 1968 15 MONDAY MEMO from JAMES S. HOLME, Henderson, Bucknum & Co., Denver

Home -grown color commercials and radio sell Safeway successfully

For so many years all we ever heard Safeway account when he joined the changed that. We put the client signifi- about making good television film com- agency in the early 1950's. His chief cantly into radio almost from the start mercials was that you either went to task was to sprint among four TV sta- and into black -and -white television be- Hollywood or New York or Chicago. tions every night in the period between ginning in 1952. The shift to color More recently, however, we've been 7 -10:30 p.m. and cook food dishes for commercials came in early 1967. told that if your production budget is Safeway's live commercials. After more The agency was first organized on modest you might still pull it off in than a year of this we began filming a modest scale in the early 1940's and a Peoria, Ill., or in a Columbus, Ohio, the spots. initially concentrated on newspapers. especially in retail advertising. Although most of the Safeway TV One of the founders, Gilbert H. Buck - Now would you believe Denver? film commercials are 20's, some of num, started the film department that Well, the fact is that the game has them are minutes and we are tending over the years has turned out scores of been played effectively, efficiently and to make more of the latter. We are also films in the fields of public relations, economically in Denver for quite a starting to make some using video tape education, science, religion, travel and long time now. The advertiser coming but the food -display portions are still sales. By 1946 we were well into radio on a winner in this TV film race is film inserts at the taping. too, and this experience, coupled with the Rocky Mountain Division of Safe- Since these color commercials must film, gave us the keys to television's way Stores Inc. We also produce and compete with the best of the network door. place radio for Safeway. programing and advertising, obviously Other Accounts Two other broad- Because of the marriage of many the quality must be kept high. But the cast campaigns have also attracted related media skills through the years, important point we feel is that we much interest. One was for the Denver particularly in the production of public have proven it can be done in a me- U. S. National Bank's new Supercheck relations, sales promotion and educa- dium -sized market on a 48 -hour pro- and the other for Duffys' soft drinks. tional films, Henderson, Bucknum & duction schedule at a cost that is feasi- Robert C. Lochrie, one of our partners, Co. has learned how to turn out eight ble for the sponsor. We presently are collaborated with Mr. Thomas in the to 10 color -TV sound -on -film commer- turning out 500 such commercials a creation of a stop- motion color com- cials a week for Safeway on a tech- year for Safeway to back up our claim. mercial for Supercheck. It featured a nical production schedule of only 48 The volume of radio commercials runs flying paper plane that unfolded, fitted hours and at a modest cost for the about double that number. itself into a checkbook and then fol- client. Although exact costs cannot be All Radio-TV Safeway's agency- lowed a model into a store. disclosed, many of the 20- second spots placed media budget goes 100% into Mr. Thomas composed a bouncy, have been estimated to average under the electronic media. The production youthful musical spot for Duffys', the $200 per commercial. We do every- budget is about 10% of the time bud- area's biggest independent bottler, us- thing but the color processing and get. Safeway's market here covers all ing the theme of "I feel like a Duffys'." printing. of Colorado and Wyoming, northern It was used in both TV and radio. Covering the Area The Safeway New Mexico, western Kansas and Once advertising was just a busi- TV commercials have been turned out Nebraska and the Black Hills area. ness. Now it has become an art. We in color for about a year now. At The Safeway Division continues to even do live drama and here again the present time they are placed reg- be a major newspaper advertiser, the the interplay of experiences helps im- ularly on 15 stations in a four -state traditional medium for food stores, but prove our broadcast advertising. John area-Colorado, Wyoming, South Da- this billing is placed direct. The divi- McLagan, another partner, produced a kota and Kansas. The considerable ra- sion has its own print -media advertis- musical play to help train the sales dio schedule presently runs on some ing department in Denver. force for the local Yellow Pages. 84 stations in the same marketing area. Henderson, Bucknum & Co. ac- I guess you could say we're in the In the usual practice for the TV com- quired the Safeway account in 1951. show business as well as selling. The mercials, the Safeway account team of Until that time the sponsor had used electronic media have demanded this the agency gathers the weekly price in- virtually no broadcast media, but we kind of creative flexibility. formation on a Friday, prepares copy over the weekend and obtains client approval on Monday. They film on Tues- day, also recording the audio. The work print is edited on Wednesday. Air James S. Holme is general manager and prints are made on Thursday and they partner of Henderson, Bucknum & Co., are delivered to stations on Friday for Denver. A native of that city, Mr. Holme broadcast early the following week. was assistant advertising manager of the The whole operation is made possible Mountain States Telephone Co. and pub- through the combination of careful lic- relations manager of the U. S. National planning, manpower and technical fa- Bank of Denver before joining the agency cilities such as our own agency kitchens in 1953. He is a graduate of Yale Univer- where the food is prepared for filming, sity and past president of the Denver as well as our large film department. Advertising Club. Henderson, Bucknum & The agency's radio -TV creative direc- Co. serves 26 national, regional and local tor is Jack H. Thomas, one of the firm's clients. 11 partners. Mr. Thomas got his start on the

16 BROADCASTING, January 22, 1968 MAYBE YOUR REP TIES AREN'T SHORT ENOUGH What happened io your station last year? Sure, it was a rough year. But the 12 stations repped by Metro TV Sales all showed increased spot sales. Makes you think, doesn't it: about our shorter list, the extra manpower per station were able to deliver, the extra time we can give. Whatever! It works.

A DIVISION OF METROMEDIA, INC., NEW YORK, CHICAGO, SAN FRANCISCO, LOS ANGELES. ST. LOUIS, PHILADELPHIA, DETROIT, ATLANTA.

WNEW -TV NEW YORK /KTTV LOS ANGELES /WFLDTV CHICAGOIWPHL-TV- PHILADELPHIA /WTTG WASHINGTON, D.C./ KPLRTV ST. LOUIS WTTV INDIANAPOLIS-BLOOMINGTON /WCIX-TV MIAMI/ KMBC-TV KANSAS CITY /WVUE NEW ORLEANS/ KCPX-TV SALT LAKE CITY /WPTA FORT WAYNE.

BROADCASTING, January 22, 1968 17 We formed this link in '66...

a_ THE COMMUNICANA GROUP cn D O re --V \ Z Ì \ Q U / ó , /o 2 O U W H INDIANA COMMUNICATOR

BLAIR TELEVISION

and had a great '67!

It was December, 1966 when the Communicana Television Stations appointed the Blair team. We hoped for a good '67. What happened was phenomenal! Is Blair really the number one "rep "? You can take our word for it!

The Communicana Group Includes:

SOUTH BEND - ABC FORT WAYNE ®N B C ELKHART

Also: WKJG -AM and FM, Ft. Wayne; WTRC -AM and FM, Elkhart The Elkhart Truth (Newspaper)

JOHN F. DILLE, JR. IS PRESIDENT OF THE COMMUNICANA GROUP

18 BROADCASTING, January 22, 1968 Bröádçästïnq

January 22, 1968, Vol. 74, No. 4 New TV measurement shake -up? Significant difference in ratings produced by various research techniques wil! be reviewed by ARF, President Sherwood Dodge tells ad group

The television audience measurement Ratings services and broadcasters controversy just as effectively as if field may be in for another convulsion. alike have been especially considerate the claim were true. Skepticism about the results produced of Washington attitudes on broadcast Mr. Dodge obviously recognized that by some of the measurement techniques research since the so- called "ratings he was getting into a controversial area. currently in use seems likely to trigger scandal" erupted in Congress in 1963. In his IAA speech he said that "our the uproar -some say it could become There appears to be some divergence friends at the networks" undertake to an upheaval -in a projeot currently of opinion among broadcast research- explain differences, and he indicated being developed at the Advertising Re- ers as to the extent to which different that differences can be averaged out if search Foundation. measurement techniques produce simi- the averaging is carried far enough. But The objective is a review-and prob- lar or different results. But for the he said the ARF comparisons, which ably an overhaul -of ARF's 13 -year- most part, however, there seems to be he reported later will be done by half - old "Recommended Standards" for TV hour periods and by program types, will audience measurement. show that real differences do occur. The outcome, according to some au- He told BROADCASTING later that thorities, could have . profound effects ARF was more concerned with national on existing TV audience measurement than with local TV ratings, because services. national "is where we hurt the most," Sherwood Dodge, ARF president, but he pointed out that changes in tipped the project in a speech in New methodology affecting network ratings York last week and gave further de- might to some extent "rub off" on local tails in an interview. methodology. Reviewing ARF activities in an ad- Mr. Dodge said ARF's comparisons dress to the New York chapter of the would show results produced by differ- International Advertising Association, ent research techniques without identi- he reported, among other things, that fying the research firms involved. But the foundation in the next two months it was learned that the systems are will release comparisons that show sig- those used by A. C. Nielsen Co., Amer- nificant differences in the program rat- ican Research Bureau, Alfred Politz ings produced by different research Media Studies Brand Rating Index and techniques. W. R. Simmons & Associates Measurement Overhaul He ex- Nielsen Biggest The only one of pressed the hope that this would lead those currently offering week -in, week - to a methodology study to determine out network TV audience reports on a is It uses Audi- how best to measure TV audiences, and ARF President Dodge syndicated basis Nielsen. later he told BROADCASTING that "a meters in a national sample of 1,200 number of us feel that this is long agreement that the results of the tech- homes to produce network ratings overdue." niques most commonly used are not data, with audience -composition data He cited proliferation of TV sets and significantly different, that such differ- based on diaries in a national sample of multiset homes, growth of UHF and ences as do exist are understandable 2,200 homes (divided into four sub - advertiser need for audience demo- and explainable and that in any event samples of 550 homes each so that graphics among developments that he there is not much chance of making diary- keeping can be rotated among the said call for ARF to "rethink" positions significant improvements within the sub- samples) . taken in the recommended standards economics of TV audience measure- ARB has discontinued its network issued in 1954. ment. TV ratings except on a special order The showing of significant differences Claim May Be Enough Even if basis. For these it uses telephone in- in results produced by different tech- ARF could not prove statistically terviews. niques would in the opinion of many significant differences - and several Politz currently offers no regular TV experts, be enough to touch off a rebroadcast measurement authorities con- audience measurement service but in sounding storm, not only bringing an tended that differences having statistical the past has offered one in connection onslaught on television from its news- significance could not he shown-there with magazine audience studies. It was paper and magazine competitors but was a fear that the mere claim of such a Politz report, based on in -home inter- probably touching sensitive Washing- discrepancies, especially under ARF viewing, that was the prime evidence ton nerves as well. auspices, would plunge television into cited by the Bureau of Advertising of

BROADCASTING, January 22, 1968 19 NEW TV MEASUREMENT SHAKE -UP? continued grees of surprise. Although he had indicated last spring that he thought an the American Newspaper Publishers rather than the individual, Mr. Dodge ARF methodology study would eventu- Association in its contentions that said that what the computers today ally come (BROADCASTING, May 1, Nielsen measurements vastly overstate need is not the number of "hot sets" 1967), most did not seem to realize TV audiences (BROADCASTING, May 1, but data on "individual viewing" his planning had progressed so far. 1967, et seq.). throughout the household. The Broadcast Rating Council, which BRI furnishes data on program audi- The term "hot sets" appeared to refer presumably would be affected by and ences once a year in conjunction with to Nielsen data based on meters that perhaps involved in any such method- product -usage reports. Material is based show whether a set is turned on or not. ology study, had no immediate com- on personal interviews in which per- Mr. Dodge also described the 1954 ment. Nor did the networks have any sons are asked how many of the last report, a 70 -page document, as having formal reaction, although some of their four telecasts of a given program come out "four- square for electronic representatives privately challenged they have seen and their answers are measurement," a description that some both the need for such a study and weighted accordingly. broadcast researchers thought was too the premise on which it was based. Simmons has been offering an annual strong although there also appeared to Some authorities said they agreed report on TV viewing, based on diaries, be considerable belief that the report's with Mr. Dodge that television is mov- in conjunction with magazine audience position on electronic measurement had ing toward "people numbers" rather and product-usage data. contributed significantly to Nielsen's than "household numbers" and specu- Mr. Dodge noted that the various success in national ratings. lated that this climate offers "a great techniques used in TV measurements Asks for Review The ARF presi- opportunity for someone to come in do not all purport to measure the same dent said he wanted to review the with a `people' measurement " -if he things and that ARF's comparisons standards this year, ascertain the "mag- can do it at realistic prices. But these would necessarily therefore be confined nitude of the problem" and then decide sources did not think a basic method- "to the extent that they're comparable." how to attack it. If a major methodology study was needed. One said: Computer Demands The ARF pres- ology study is decided upon, he indi- "We know what we want -people num- ident said the kind of inputs that com- cated, it will be expensive and special bers. The problem is to get it at rea- puters need have changed substantially funding will be needed. sonable cost" since ARF's publication of its recom- In that case, although Mr. Dodge Other Views Other sources con- mended standards, whose full formal did not say so, the networks and tended, sometimes bitterly, that the name is "Recommended Standards for other broadcasters -who include some move was essentially a "promotion" Radio and Television Program Audi- strong supporters of the present rating for ARF to regain what they considered ence Size Measurements." system and some strong critics of waning stature for the foundation, He cited UHF growth, proliferation the standards -overhaul theses -may be rather than a response to any real need of TV sets and need for more audience asked to contribute to the kitty, for for new standards. classification data as developments sup- broadcasters are members of the tri- The TV ratings services were more porting the argument that ARF should partite ARF along with agencies and reserved in their reactions, suggesting "rethink its position in light of what's advertisers. Research organizations are that it can be valuable to review exist- relevant today." eligible to be -and many are- associ- ing service in any field in the light of Apparently alluding to the 1954 re- ate members. needs, trends and new developments, port's recommendation that the unit of Word of Mr. Dodge's speech caught but also emphasizing that there is al- measurement should be the household broadcast researchers in varying de- ways the problem of costs and the question of how much users are willing to pay for more sophisticated service. A spokesman for Nielsen said his New high set by company has "no problem" with the Saturday -night movie developments cited by Mr. Dodge as grounds for a review of present stand- The theory that at mid -season The feature film's rating, as re- ards -UHF growth, proliferation of movies on television do not get the ported in the fast Nielsen report TV sets and need for demographics- - big ratings is not for "The Birds." covering the week ended Jan. 7, but said he would grant some validity The motion picture by that name represented 21,780,000 homes tuned to the demographics argument "if Mr. was shown on NBC -TV as a Satur- to the show in the average minute. Dodge is talking about the speed of day night presentation on Jan. 6. "Birds" achieved an audience share delivery of the demographics." Nielsen gave it a 38.9 rating, which of 59 %. By comparison, the second Use of diaries for audience- composi- the network quickly pointed out highest rated network show was tion data does delay delivery of the made "The Birds" the highest rated Bonanza on NBC with a 30.6. material somewhat, he said, but he network movie ever broadcast. In the averages for the 7:30 -11 added that he wondered whether any- Its average rating topped the 38.3 p.m. period that week, NBC led the body really needs the material faster scored by "The Bridge on the River competition. The ratings: NBC than it is now provided. Kwai" on ABC -TV Sept. 25, 1966. 21.5, CBS 20.9, ABC 18.4 Multisignal He said Nielsen ABC had estimated that 60 million The movie resurgence during the meters can read as many as four signals viewers across the country had period also included a 29.1 rating in a multi set household -and revealed, watched the three -hour "Kwai" tele- and fifth place for ABC's Wednes- too, that the company currently has in use cast in whole or in part. NBC said day movie ( "Roustabout ") ; while gear that measures portable set last week it was "likely that" that 65 a repeat showing of "Music Man" viewing by radio signals. million -70 million viewed all or in two parts on CBS, Thursday and UHF measurement, he contended, is part of the two-and -a- half -hour "The Friday nights, received 16.7 and also "no problem." Birds." 18.0 respectively. He said Nielsen audience- composi- tion data is based on diaries used in conjunction with recordimeters that re-

20 (BROADCAST ADVERTISING) BROADCASTING, January 22, 1968 Newspaper champion sees trouble in TV 30's

One of the most forceful critics that in recent weeks there have bccn study is being undertaken because of television advertising told an au- published reports focusing on in- the television industry has been dience of newspaper executives last consistencies between audience lev- claiming that newspapers are in- week that the developing trend els produced by diary and meter effective because people spend less toward 30- second TV commercials methods. time reading them than they spend can be a mixed blessing for the He noted that the ANPA has watching TV. newspaper advertising field. offered seed money to the Associa- Admit Sales Power "We have The speaker, Dr. Leo Bogart, ex- tion of National Advertisers for a never questioned the great sales ecutive vice president and general study investigating broadcasting rat- power of television," Dr. Bogart said. manager of Bureau of Advertising ing methodology. He commented: "We do question the notion that it of the American Newspaper Pub- "Like the pregnant lady who was is all- powerful." lishers Association, said the switch asked why she didn't marry her boy He told the group that the Bu- to 30's "will open a flood of new friend, they [ANA] have told us reau of Advertising has every con- commercial positions which will be they prefer not to get involved." fidence in the continuing health of sold to middle -sized and smaller ad- Dr. Bogart said there is an urgent the newspaper business and is bas- vertisers." This poses "a direct com- need for a study looking into the ing its future planning on an esti- petitive threat," he acknowledged. changing nature of TV viewing mate that by 1975 newspaper adver- But Dr. Bogart reminded his au- habits and "the drastic imminent tising will be in the range of $8 bil- dience at the annual convention of changes in TV advertising." lion. the International Newspaper Adver- "If the size of the TV audience Jack Kauffman, president of the tising Executives in New Orleans is measured dispassionately and Bureau of Advertising, told the last Wednesday (Jan. 17) that the well," he stated, "it will be good INAE convention, that in 1967 esti- expected proliferation of 30's will for newspapers, it will be good for mated newspaper revenues totaled make the "viewing skew even more advertisers, and it might even save $4.96 billion. This compares with unbalanced as the number of com- television." $4.895 billion in 1966. mercial positions expands." Dr. Bogart said the next large Mr. Kauffmann said newspapers "In short, the switch to 30's makes Bureau of Advertising project, which had failed to reach expected goals our argument for a media mix even the newsprint information commit- in national advertising in 1967, but more forceful than it has been," Dr. tee has agreed to sponsor, will seek added that "we had a healthy gain Bogart commented. to find out the medium that people of 4.1% in retail advertising." Attacks Measurement He criti- turn to when they want to know He said that total newspaper ad- cized once more the accuracy of about advertising or any other kind vertising billing in 1968 should run television ratings. Dr. Bogart said of useful information. He said the 10% ahead of 1967.

mind people to keep the diaries and Door-to -Door Check In the Politz Politz (BROADCASTING, Nov. 20, 1967). that also show when the set is off and study, poll -takers knocked on doors to At about the time the Politz study on, providing a cross -check on the conduct interviews on TV viewing, got was generating controversy, the ARF diary entries and producing what he no answers in a number of cases and was also involved in a dispute involving called "verified diaries." concluded nobody was home and there- a speech by Julian Goodman, president ARB authorities noted that they use fore no viewing was being done. In all, of NBC. all of the best -known measurement according to the Bureau of Advertis- Who Watches? Addressing the As- techniques in various services -the ing's version of the study, Nielsen 's sociation of National Advertisers, Mr. meter in their New York instant audi- figures on adult prime-time viewing Goodman had attacked the "myth" that meter, diaries generally in other local- were 70% higher than Politz's. the "quality viewer" is a `light viewer," TV reports, coincidental interviewing in The Bureau of Advertising also citing Nielsen figures to show that special -order national overnights. claimed that a personal- viewing diary viewers in higher socio- economic brack- They said each technique has certain produced figures 32% higher than a ets watch more TV than low- income advantages, the meter providing con- study by Simmons had done. viewers do (BROADCASTING, Oct. 31, tinuous reports, for example, while the Broadcasters countered at the time 1966). diary provides large amounts of infor- that Politz's not -at -home findings were This brought a protest from the Bu- mation and coincidental interviewing far above levels established by tele- reau of Advertising, and the ARF, produces fast results. But the big ques- phone interviewing because there are commenting on the controversy in an tion, they said, is still the economic one many reasons people simply won't issue of Verb -Item shortly thereafter, of how much users are willing to pay answer the door at night -- including cited Simmons figures supporting the in order to get what they want. absorption in TV programs. Bureau of Advertising position and con- Mr. Dodge's assertion last spring The ARF, through its Verb -Item tradicting that of NBC. that a methodology study might even- publication for its members, meanwhile Replying in the same issue of Verb - tually be developed at ARF was based gave a generally approving report on Item, NBC countered with more fig- on what he said at the time was the the Politz study, and subsequently said ures to back its position, said it could "current atmosphere" including the Bu- that tests with a portable device to find no support for the Bureau of Ad- reau of Advertising's challenge of Niel- detect whether a set inside a house is vertising's contentions in data supplied sen figures, based on a Politz study, and turned on-which Mr. Dodge last week by the services usually used in the in- an earlier call by the Simmons organ- referred to as "the black-box test" - dustry and added that it was "not aware ization for an ARF- sponsored method- had produced ratings within one per- that the Simmons studies, which are ology project. centage point of those reported by heavily supported by the magazine in-

BROADCASTING, January 22, 1968 21 dustry, are to be designated the stand- activity, adding that the company now ard for the measurement of television American jets has various spot TV package buys "in viewing." and around" different sports or other Along with its challenge of TV rat- programs. The 50 markets include the ings, the Bureau of Advertising had into TV sports 35 to 45 U. S. cities that American called upon the ANA to take the lead services. in testing TV audience -research tech- Flight Programs In still another niques through an ARF study to which Airline, aiming at youth area, American since last December has it pledged $10,000 on the part of begun using in -flight film shorts of NFL newspapers. The ANA declined the and professional travelers, football games for all its transcontinental suggestion. flights. The films, ordered from the Renewing the criticism and recalling puts $3 million on games NFL, have included regular -season the offer to ANA, the bureau's Dr. Leo games for one -week showings, the Bogart told an audience last week: NFL championship game for two "Like the pregnant lady who was asked Do professional travelers and profes- weeks, and recently the Super Bowl for why she didn't marry her boy- friend, sional sports mix? Apparently they do two weeks. they have told us they prefer not to for American Airlines, or at least that's Jerry Jordan, American's vice presi- get involved" (see story page 21). the reading from the company's recent dent of advertising, summed up the burst of sports- buying on television at a company's feeling for TV sports by cost estimated at over $3 million. The saying the programs represent "an ex- Business briefly ... airline has invested: cellent vehicle" for the airline's target About $600,000 for one -quarter customers -the professional business- Meister Brau Inc., Chicago, this month sponsorship of New York Yankees man and the youth market. begins year -long $1- million campaign baseball games on wrix (Tv) New York To reach this audience American for its draft beer in eight -state midwest during the 1968 season with options started out two years ago with sponsor- area. Drive includes heavy radio -TV covering the next three years (see be- ship of NFL football on CBS -TV. In exposure with concentration in Chica- low) the past year, the company bought three go-Milwaukee region. Sports sponsor- Roughly $500,000 for the 1968 minutes per NFL game every other ships predominate. Agency: Clinton E. season of National Hockey League week, using both of the network's Frank, Chicago. Game of the Week coverage on CBS - package deals (mostly in plan A at $75,- TV including the Stanley Cup playoffs. 000 a commercial minute, and in plan North American Philips Co., through Close to $150,000 for NBC -TV's B at $48,000 per minute). Its football LaRoche, McCaffrey & McCall, both Astro Jet Golf tournament on March buys have also included CBS's Cotton New York, plans to invest in 1968 17 (4:30 -5:30 p.m.). Bowl for four minutes, and participation upwards of $2 million -30% more Nearly $2 million for National in last year's NBC -TV American Foot- than 1967's budget - to advertise Football League games, which have ball League championship game. Norelco Cassette tape recorder units. ended this month, and The Cotton Bowl Airline First Last week the airline During the first half of the year, ad- game. announced its Yankee contract starting vertising allocations will make extensive American Airlines officials indicated in 1968 and representing, American use of spot TV as well as print. last week there may be more sports TV claims, "the first time that a major air-

It's profitable to move out of a cellar

The New York Yankees, who last (see above). Other TV sponsors League. summer climbed out of the cellar are Pabst Brewing Co., Milwaukee, Tom Miller, Yankee vice presi- and into ninth place in baseball's and General Cigar Co., New York, dent for sales and broadcast affairs, American League, this season will each signed for approximately one - said the Yankees will begin leasing advance radio -TV rights another quarter. A Yankee official estimated two color tape machines at Yankee $500,000 to an estimated $3.8 mil- that local TV accounts for about Stadium (used by CBS -TV for its lion. $2.5 million of income. pro football and soccer coverage) Last year when Pabst Brewing The remaining broadcast monies plus the use of $10,000 worth of Co. entered a two -year TV contract come from a schedule of 190 games supporting equipment for instant with the Yankees, the radio -TV carried on radio by WHN New York, color replay effects. rights were estimated at $3.3 mil- of which one -quarter sponsorship The club, he said, will introduce lion, or $200,000 less than the 1966 has already been sold to G. Krueger a superimposed scoreboard onto the season. This reduction reportedly Brewing, Cranston, R. I.; a 40 -sta- TV screen for scores, team standings, allowed Pabst a cutback in spon- tion radio network outside New batters' counts and averages, etc. sor's price (BROADCASTING, Jan. 23, York (General Cigar 1/4, Atlantic Another innovation will be direc- 1967). Richfield 5/12) and a five station tional mikes placed on the playing At a news gathering last week in TV network (Atlantic Richfield 3/a ). field to pick up game sounds. New York, the Yankees appeared Changes Planned The Yankees The Yankees, Mr. Miller added, in a stronger bargaining position also announced that sportscaster Joe are half owners with CBS -TV of with the announcement of American Garagiola is resigning and will be five General Electric color cameras, Airlines' one -quarter sponsorship of replaced by Frank Messer under a which are in use six months by the a 115-game schedule on wprx(Tv) new two -year contract. Mr. Messer ball club, and throughout the year New York -"The first time" for a formerly broadcast for the Baltimore by CBS for football and soccer. major airlines to sponsor local TV baseball Orioles and with the Balti- CBS Inc. is 100% owner of the coverage of major league baseball more Colts of the National Football Yankees.

22 (BROADCAST ADVERTISING) BROADCASTING, January 22, 1968 Atlanta Believes in Metropolitan Opera. And WSB-TV. Opera is very much part of life in Atlanta station is always involved in the community, Opera Week has been a tradition in and the community believes in the the city since 1910. One of the many station. Like the Metropolitan Opera, which go to make Atlanta the cosmo- WSB -TV wins bravos in Atlanta. politan community that it is. In At- Want to hit a high note in this market? lanta WSB -TV is also a tradition.The WSB -TV/ Ch. 2 / Atlanta / N B C / Petry WHITE COLUMNS ON PEACHTREE

COX BROADCASTING CORPORATION STATIONS: WSB AM-FM-TV, Atlanta; WHIO AM- FM-TV, Dayton; WSOC AM- FM-TV, Charlotte; WIOD AM-FM, Miami; NTVU (TV), San Francisco .OaWand; WIIC -TV, Pittsburgh V

BROADCASTING, January 22, 1968 23 line has purchased time on a local play- will be located at 41 Lewis Street. waRM -Tv Chicago, WTVN -TV Columbus, by-play telecast anywhere in the major Charles Brunelle, agency president, Ohio, KNKT(Tv) Los Angeles and leagues on full- season basis." Accord- reported that the facility will be di- wCAU -Tv Philadelphia. "Preview" for ing to F. J. Mullins, American's senior vided into a grid- lighted main studio, the series, W7 said, was Jan. 13 on three vice president of marketing, similar a more intimate small studio for in- stations- wAnc -TV New York, WWJ -TV baseball contracts in other major cities dividual taping sessions, with control Detroit and WAVE -TV Louisville. Twenty may develop, depending on the success rooms facing into each studio, and a other major markets take the series of this buy. rear -screen projection room. starting next month, three additional It was learned last week that Ameri- According to Mr. Brunelle, some of markets in March and three markets at can after two weeks of "testing" com- the uses for the center include "inex- a date to be announced. mercials on CBS TV's NHL hockey pensively working out every detail of Game of the Week schedule this month TV commercials before taping them on has entered a contract for three minutes broadcast -compatible equipment "; of- TV to share Flying A's per game every other week through fering an electronic clipping service; re- March 3I, and for participations in cording manufacturing processes, and $1- million campaign the Stanley Cup playoffs in April for pretesting commercials or speeches with five consecutive weeks. simultaneous playback of viewer reac- The Getty Oil Co., New York, this In another sponsorship deal, Ameri- tion. week will embark upon a $1- million can has arranged to have its fully spon- "something extra" campaign for its sored Astro Jet Golf tournament, Flying A gasoline with sponsorship scheduled Feb. 1 4-1 8 in San Diego, Kodak buys spot TV of various network -TV sports- package Calif., telecast as a one -hour sports shows on five stations in three target special on NBC -TV March 17. The for Kodel fabrics cities: New York, Philadelphia and airline may sell off one or two of the Boston. seven commercial minutes, or sponsor Eastman Kodak Co., Rochester, Getty's emphasis on sports springs the entire show. Last year the Astro Jet N. Y., has started a 35- market TV cam- from its agency's (Smith /Greenland was syndicated to TV stations by Tri- paign for its Kodel fabrics, sponsoring Co., New York) belief that "men do angle, with American committed to 13 half -hour specials, The Professionals. 75% of gasoline purchasing or brand some participations. Needham, Harper & Steers, New York, specification," and sports TV programs American Airlines' agency is Doyle is the agency. "are the best place to find them." The Dane Bernbach Inc., New York. List of the markets and stations was agency has prepared three TV com- released last week by Warner Brothers - mercials that promise "something ex- Seven Arts, producer of the sports spe- tra" for "the way people really drive." Hartford agency to open cials. The campaign, W7 said, centers The campaign also includes signs, book- on weekend afternoon telecasts of the lets, buttons and a record for disk - video -taping facility series and is tied in with local store jockey use. The TV commercials will be merchandising of Kodel fibre carpets on WABC -TV New York, WFIL -TV Phila- Electronic Media Programs Inc., and sportswear featuring the 23 profes- delphia and in Boston on waz -Tv, Hartford, Conn., a closed-circuit video- sional sports figures who star in the WHDH -Tv and WNAC -TV. taping facility, is to begin operating programs. The series begins on varying later this month for sales and training weekend dates over a two -month peri- purposes. od, starting Jan. 20 -21. First telecasts Agency appointments ... Formed as a subsidiary of the Charles were set for wEws(Tv) Cleveland and Barker Bros., Los Angeles, (home Brunelle Co., Hartford public relations KsTP -TV Minneapolis -St. Paul. furnishing stores), division of City and advertising agency, the new studios A week later, the series starts on Products Corp., has appointed Ander- son - McConnell Advertising Agency Inc., Hollywood, to handle its advertising account. A budget of more than $250,000 has been allocated, concen- BAR billing report for week ended Jan. 7 trated primarily in radio and television. Barker Bros. bas 23 locations in South- BAR network -TV dollar revenue estimate -week ended Jan. 7, 1968 ern California. (net time and talent charges in thousands of dollars) Hansen Glove Corp., Milwaukee, Total has appointed Day parts ABC CBS NBC minutes dollars the Zlowe Co., New Monday- Friday York, for its line of women's cloth and knit gloves. Sign -on -10 a.m. - $ 58.0 $ 261.0 51 $ 319.0 Media plans and billing Monday- Friday have not been settled. 10 a.m. -6 p.m. $1,106.6 3,909.6 3,583.5 825 8,599.7 Hickok Saturday- Manufacturing Inc., manu- Sunday facturers Sign-on -6 p.m. 694.1 1,962.3 407.4 181 3,063.8 of men's accessories, has Monday- Saturday named Altman, Stoller, Chalk Adver- 6 p.m. 7:30 p.m. 334.9 504.5 1,457.5 79 2,296.9 tising Inc., New York, as its new agen- Sunday cy. Former agency was Powell, Schoen - 6 p.m.-7:30 p.m. 167.8 100.0 165.1 20 432.9 brod & Hall, Chicago. Monday- Sunday Lydia E. 7:30 p.m.-11 p.m. 4,626.3 6,828.2 5,922.3 396 17,376.8 Pinkham Medicine Co., Monday-Sunday Lynn, Mass., has named Bo Bernstein 11 p.m.-Sign-off 166.3 23.6 337.9 51 527.8 & Co. of Providence, R. I. to handle its advertising of new products. West, Total $7,096.0 $13,386.0 $12,134.7 1,603 $32,616.7 Weir & Bartel, New York, remains as the firm's agency for its vegetable com- pound and tablets.

24 ADVERTISING) (BROADCAST BROADCASTING, January 22, 1968 LBJ goes to bat for consumers

PROPOSES LONG LIST OF LAWS TO PROTECT THEM FROM FRAUD

One facet of President Johnson's instances, for the benefit of the con- held only last week by a Senate corn - Great Society that is not being cut back sumer); act as legal adviser to the mitte (see page 38). or held at present levels notwithstand- President's adviser on consumer affairs Some observers in the advertising ing the burdens of the Vietnam War, (at present it's former TV personality field believe, however, that a Justice inflation and the balance-of- payment Betty Furness); work with municipal Department consumer specialist may be problem is consumer protectionism. The and county district attorneys, and with the very person to transmit into action President devoted a section of his State state attorneys general on consumer ac- proposals made by Donald F. Turner, of the Union message, delivered to a tivities; represent the U. S. in litigation antitrust chief, that more and better in- joint session of the 90th Congress and involving consumer deceits (most prob- formation on products be secured and televised live by all three networks (see ably as a friend of the court although disseminated to consumers. page 44), to moves he proposes to pro- in some instances he may initiate law- A Capitol Hill source did not see tect the American consumer from suits), and testify before congressional lurking in the President's message any fraud and deception. committees on prospective legislation direct threat to present advertising Among them were three that could involving consumer matters. practices, nor did he see any hidden have implications for advertisers and The consumer counsel would have a strength for a "consumer fact bank." the advertising media: the appointment He noted, however, that Representative of a special counsel in the Department Benjamin S. Rosenthal (D -N. Y.) has of Justice, reporting directly to the at- proposed the establishment of a "tell - torney general and working with the tag" plan of mandatory labeling of President's adviser on consumer affairs; merchandise to provide consumers with giving "stronger powers" to the Federal relevant information from government Trade Commission to fight fraud and standards and buying groups. deception, and a proposal to protect Also, he noted, Senator Philip A. television viewers from "hazardous radi- Hart (D- Mich.) has called for the ation" from television sets and other establishment of a "National Con- electronic equipment. sumer Foundation" to serve as a clear- Agency and advertiser sources gen- ing house for consumer information. erally were agreed that the probable Power of Injunctions The Presi- effects of Mr. Johnson's references to dent's reference to giving the FTC more consumer protection cannot be gauged power was taken to refer to recom- completely until details of his proposals mendations already made to Congress are made public, presumably in a con- by FTC Chairman Paul Rand Dixon sumer message to Congress. that the agency be given the right to They did not seem to be especially apply to the courts for injunctions in concerned on the basis of what he said all cases involving unfair methods of last Wednesday night, although they competition and unfair and deceptive noted that his proposed extra authority acts and practices. for the FTC conceivably could involve At the present time, the FTC is details that might cause concern. On limited in the use of injunctive proc- the other hand there was some feeling esses to foods, drugs and cosmetics. that advertising might be better off if Betty Furness In other areas, the agency must act on the FTC got some authority or jurisdic- Enlarged role what is acknowledged to be the long tion now held by other agencies, such and laborious system of issuing cease - as the Food and Drug Administration. small staff, the spokesman said, prob- and- desist orders, hearings and oral Observers both in Washington and in ably not more than two or three lawyers arguments -all of which consume so New York noted, however, that most and secretaries. He would, it was much time that the challenged practice of the President's suggestions on con- stressed, probably be appointed as a runs its course. sumer protection were either already in special assistant to Attorney General In commenting on what Congress has the legislative processes, or had been Ramsey Clark, who is understood to done in the consumer field, the Presi- discussed in preliminary fashion. The be very favorable to the idea. dent mentioned the Wholesome Meat one real surprise, all agreed, was the The consumer counsel, the spokes- Act, the Flammable Fabrics Act, the proposal that a special consumer coun- man noted, would not function espe- Product Safety Commission and the im- sel be appointed in the Department of cially as an industry gadfly, a la Ralph provement of clinical laboratories. He Justice. Nader, but this does not mean that he called on Congress to pass the Truth in Special Specialist A spokesman for would not at times publicize bad prac- Lending Bill, Fire Safety and Pipeline the Department of Justice said later in tices that he felt were shortchanging Safety bills; all already passed by the the week that the idea of a consumer consumers. Senate. counsel in the government's legal de- In some Washington quarters, it was Other protective bills still pending are partment was pretty well established, thought the President's idea was for the those dealing with credit insurance, although, he indicated, planning was by consumer counsel to act as an `ombuds- electric power, mutual -fund reform, in- no means complete. The consumer man," the individual who in some terstate land sales, welfare- and -pension- counsel, would, he said, coordinate con- countries, notably in Scandinavia, is the fund disclosure and medical- devices sumer- protection activities in the De- liaison between citizens and govern- safety. partment of Justice (both the agency's ment agencies. This report was down- The President said he intended to criminal and civil divisions are in- graded by Justice Department sources, propose new protection bills on the volved in litigaton that is, in many although a hearing on this concept was quality of fish and poultry, and water

BROADCASTING, January 22, 1968 25 supplies; and to propose an investiga- 35% to 50% of the current volume of tion of automobile insurance. most retailers in the most important re- Noncommercial Hope In talking about protecting televi- tail classifications- apparel, home -en- sion viewers from "hazardous radia- tertainment appliances, home furnish- tion," the President was referring to ings, automotive, grocery, drug and dis- Chrysler Corp. deleted all commercial time on the Bob Hope the radiation scare that erupted last counting." They are strongly radio - year when General Electric Co. an- oriented, he claimed, not heavy news- special on NBC -TV last week nounced it was modifying about 110,- paper or TV users, and the "best route (Jan. 18, 8:30 -10 p.m. EST) and 000 color TV sets because a faulty is the rock -'n' -roll radio station." the network, though it cut away for few shunt -regulator tube was . emitting ex- Move To The Action Whether a -second station break radiation in excess of the accepted store officials like rock -'n' -roll music or at 9 p.m., in effect did not permit norms (see page 55). not, Mr. Sweeney said, if they want to sufficient time for stations to in- reach this vital market segment they sert commercials during the show. must do it via the station "that programs As a result, with the exception Donovan, The Doors, The Seeds, The of the identification of Chrysler at Supremes, The Stones, Beatles, Bee both the outset and at the Radio, TV catch Gees, Harpers Bizarre, Union Gap, close of the show, there were no Buckinghams, and Dow Jones and the commercials. The special con- Industrials." sisted of films of Bob Hope's visit U. S. retailers' eye Don't think of it as "teen" music, he Christmas to service- men in Southeast Asia. The cost added, reminding his audience that one - to which 270 store representatives third of the girls "marry at 17." Also, Chrysler, sponsored the he noted, they make ideal customers show through Young & Rublicam, reportedly came to $1 million in listen to advice at "because they need everything and know nothing." production and time. Chicago conference Mr. Sweeney suggested five rules for effective use of radio by the retailer: (1) Use .announcements, minutes pre- improved. A redo of the The growing interest of retail depart- ferred. (2) Advertise items. "Throw out further Hoveland- Swanson was ment stores in the broadcast media was of your office any radio salesman who commercial filmed in the living -color setting of the evident in Chicago Jan. 13 -14 at the talks institutional." (3) Combine two A. James Ebel, vice president - 16th annual Retail Advertising Confer- items per minute announcement, per- home of general manager of KOLN -TV Lincoln, ence, an annual gathering that in pre- haps three. (4) Repeat. Repeat. Repeat. he said. vious years was devoted chiefly to the Repeat. (5) Develop a logo in sound Abrahams cited rising tide of print media. running 10 -12 seconds and if it's a Mr. the retail use of television this past year. Two separate sessions devoted to jingle be sure to "rock it." highlighted especially by the enlarged radio -TV this year generated consider- Describing his final advice as the TV budget of Sears, Roebuck & Co. able comment among the more than most controversial, Mr. Sweeney said he 270 store advertising representatives placed through Ogilvy & Mather, New feels advertising agencies and the 15% York. there. Questions about the air media commission system are retailing's worst Also appearing on the TV panel with were reported abundant in the small enemy in efforts to use radio effectively. Mr. Abrahams were Ben Doroff, Wana- workshop gatherings following the He said the tremendous detail and paper- makers, Philadelphia; Dorothy Klaus. formal talks. work involved in retail advertising Kevin Sweeney, broadcast consultant, Berner's, Peoria, Ill., and Don Lazar, makes it impossible for an agency to Community Discount, Chicago. and Roger Kiley, sales manager, WUBE They profitably work on such an account. The related increased Cincinnati, related retailing trends in only use of TV by their answer, he feels, is a substantial firms. the use of radio. Howard Abrahams, fee system to make it worthwhile and John W. Mills, vice president and vice president for local sales, Television keep the agency from cutting corners. sales promotion director, Rich's, Atlan- Bureau of Advertising, headed a panel Better Commercials Mr. Abrahams ta, was elected to the retail advertising examining retail TV commercials now reviewed commercials recently aired by hall of fame at the close of the RAC in use. Tiedtke's of Toledo, Ohio, for carpeting meeting. Rich's currently is spending Mr. Sweeney contended that the 17- and by Hoveland- Swanson of Lincoln, more than 15% of its annual 39- year -old group "is anywhere from Neb., showing advertis- how they might be still ing budget in radio -TV.

Face to face in Washington

A plethora of government officials and advertising executives will be in center stage when the American Ad- vertising Federation holds its 10th annual conference on government relations in Washington, Feb. 5 -7. The two- and -a -half day conference will also serve to introduce the AAF's new president, Howard Bell, to the membership and to Mr. Sweeney formally dedicate Mr. Abrahams Mr. Kiley the association's expanded Washington 26 (BROADCAST ADVERTISING) BROADCASTING, January 22, 1968 WFLI, Chattanooga; WBAM, Montgomery, WVOK, Birmingham now all have something in common besides being 50,000 watt stations.

The Edward Petry Company. We are proud to announce that we represent these three stations nationally.

°LOCATED ON LOOKOUT MOUNTAIN. offices. Joseph Steller, president, Pharmaceuti- Lindsey in Atlanta, and has worked on Among the high -ranking government cal Manufacturers Association; A. such accounts as Colonial Stores, Trust officials on hand will be: Senator James McCollum, advertising and pub- Company of Georgia and Life of Warren G. Magnuson (D-Wash.), licity manager, Pacific Gas & Electric Georgia. chairman of the Senate Commerce Co. and George W. Koch, president, A. B. Braselton, executive vice pres- Committee; FCC Chairman Rosel H. Grocery Manufacturers of America. ident, was account executive on Magic Hyde, Federal Trade Commission Presentation of the annual AAF Chef ranges and Wachovia Bank & Chairman Paul Rand Dixon; Repre- award for improving advertising- govern- Trust Co. at D'Arcy. sentative Clarence G. Brown Jr. (R- ment relations will be presented to Rep- Richard B. Williams, vice president Ohio), member of the House Com- resentative Bob Wilson (R- Calif.) and creative director, was with Atlanta merce Committee; Charles Schultze, di- Newspapers Inc. before entering adver- rector of the Bureau of the Budget; tising. He did creative work for Coca - W. Averell Harriman, U.S. ambassador- D'Arcy men Cola, Delta Air Lines, Royal -Crown at- large; Betty Furness, special assist- Former Cola, Diet -Rite Cola, Nehi beverages ant to the President on consumer af- and Magic Chef ranges while with fairs; Winton B. Rankin, deputy com- open Atlanta agency D'Arcy. missioner, Food and Drug Administra- SB &W is located at 33 Ponce de Leon tion. Scofield, Braselton & Williams Inc., Avenue, N.E., suite 303. Advertising spokesmen will include: Atlanta-based advertising agency, has Alfred J. Seaman, president of Sullivan, been formed by three experienced Stauffer, Colwell & Bayles, and chair- Georgia advertising men. All supervised man of the American Association of and did the creative work for Morrison's Walton picked as midwest rep Advertising Agencies; Vincent T. Wasi- Cafeterias with D'Arcy Advertising. lewski, president, National Association Morrison's has transferred its account Robert J. Walton has been named of Broadcasters; Arthur C. Fatt, chair- to the new agency. to serve as the midwest representative man, Grey Advertising; Fred Baker, Clay Scofield, president, was also a in Chicago of Weed Radio and Televi- president, Frederick E. Baker Co.; C. vice president of Liller. Neal, Battle & sion, station representatives, it was an-

THE MEDIA

offer its suggestions to the board and consecutive commercials, the whole NAB meets request funds for the project. restructured code, including the inter- Also to be considered is a recom- ruption standard that was adopted at a mendation for a study showing the need special TV board meeting last Octo- in the sun for keeping spectrum control in the ber, could be dumped, with the present hands of an independent regulatory standards remaining in force. agency. This study is precipitated by The board's position will also deter- Holding its spectrum space, concern that a governmental study now mine whether Howard H. Bell, code underway may recommend that spec- authority director, leaves NAB on a setting TV time standards trum control be placed in the executive high note or takes over his new post as branch of government. president of the American Advertising major tasks facing board Final Verdict The revised TV time Federation (BROADCASTING, Jan. 18) standards that will be up for adoption, after a long, but losing battle. Mr. Bell modification or rejection by the televi- has been attempting for almost two Spectrum attacks, television time sion board are the final step in the years to see the time standards re- standards and CATV will be high on drawn -out attempt to streamline the structured. the agenda this week as the National time standards for advertising. CATV Interest CATV and the Association of Broadcasters board At its Dec. 12 -13, 1967, meeting, the NAB's position toward it will also have meets in Sarasota, Fla. (Jan. 22 -26). TV code board came up with a rec- a spot at the meetings. President Vin- Much of the discussion in the tele- ommendation for a maximum of four cent Wasilewski will name a committee vision board meeting (Jan. 25) and the consecutive commercial announcements to meet with the National Cable Tele- two joint board meetings (Jan. 23 within a program interruption and a vision Association and discuss the prob- and 26) is expected to center around maximum of three consecutive commer- lem areas singled out in the four meet- the demands of land -mobile users for cial announcements in any station break ings of the Hatch -Stem ad hoc CATV more spectrum space and the cur- (BROADCASTING, Dec. 18, 1967). The copyright committee. Naming of NAB rent study of the spectrum by Presi- four -three plan was hammered out in representatives, seemingly to pick up dent Johnson's telecommunications task the face of CBS -TV's implied threat to talks with NCTA where the two groups force. leave the code if the rules were too left off three years ago, was endorsed Concern over the future of on -air tight. last month by NAB's executive com- broadcasting was expressed two weeks On the other hand several station mittee. ago when six trade associations, includ- groups, notably Westinghouse, Corin- Also expected to come up will be the ing NAB, met in Washington to lay thian, Storer and Taft, had opted for third attempt by Roger W. Clipp, Tri- groundwork for a unified industry drive a more restrictive consecutive -an- angle Stations, Philadelphia to create to show the need to keep broadcasting nouncement policy. If the board adopts a division within NAB to serve broad- in the spectrum and not relegating it to the code board's recommendation, the casters with CATV interests (CLOSED a wire -only service (BROADCASTING, new interruption -announcement stand- CIRCUIT, Jan. 18). Mr. Clipp's first Jan. 18). The NAB staff, which advo- ards will go into effect in September attempt came at his first board meeting cates a strong research program that and, in operation, should look much in June 1966. He missed the winter must be concluded within six months like the present standards. 1967 board meeting and tried again at if it is to be presented to the task force If the TV board pushes for a more the June 1967 session. He will present before that group's report is made, will stringent approach on the number of data showing that almost 800 broad -

28 BROADCASTING. January 22, 1969 nounced last week. Mr. Walton heads the areas in which the company will vision, New York. his own company, Walton Broadcast- become active, citing competitive con- Koot. Phoenix: Blair Radio, New ing Sales, Chicago, and will continue siderations. York. that activity as a separate function from Peck Prior, executive vice president his association of interest with Weed, and formerly head of West Coast op- it was indicated. erations, will move to New York and supervise all commercial operations. Tape price cut draws James Jacobs, who has been in charge VPI bolsters staff of West Coast production, will con- business to Reeves tinue in that assignment and has been in plans for opening elected a vice president of the com- Approximately 25 new clients that pany. Bob Milford, who has been di- have not used video tape for spot tele- In anticipation of the opening of rector of radio -TV production for vision have become active since late the new VPI Color Center in New Doyle Dane Bernbach, Los Angeles, November 1967 when Reeves Sound York next month, George Tompkins, has joined VPI as executive producer Studios, New York, reduced prices for VPI president, announced last week a on the West Coast, and Chuck Manno, quantity orders on tape duplications. series of top management promotions formerly vice president in charge of A Reeves spokesman last week and additions to the staff and the cre- production for Film Fair, New York, claimed the new price schedule makes ation of a new communications- devel- has been named general manager of quantity duplication prices "compat- opment arm. New York operations for VPI. ible to film." He said the lowest price Executive Vice President Shelly Satin, on the new schedule is 30% under the who has been in charge of all com- previous low. On top of the reduction mercial operations with headquarters in Rep appointments ... in duplicate prices of 22% to 48% im- New York, will direct the new group plemented last Sept. 15, prices for du- KBLU -TV Yuma, Ariz.: Avery -Knodel and will concentrate on commu- minute or have video Inc., New York. plicate tapes of one less nications and electronic -media devices. been lowered by as much as 81 %, he A spokesman declined to elaborate on KTTS -TV Springfield, Mo.: H -R Tele- said.

casters, about 60% of them NAB social changes. members, have more than 1,200 CATV Media charged "It is not clear that the communica- systems and franchises. tions industry has accepted this respon- Mr. Clipp's move comes two weeks sibility," he stated. after the FCC directed its staff to deny with hiring bias Poor Social Mirror The report indi- Triangle's application for test CATV's cated that because of "a near total ab- effect in the Philadelphia market and to sence" of minority groups from any but deny a similar application by the three Negro and Puerto Rican "stereotyped roles" in television pro- South Bend, Ind., TV stations for a test grams and commercials and in period- system in Goshen, Ind. employment discrimination ical and newspaper advertising, the industry was giving Negroes and Puerto Fewer meetings The NAB board is alleged in N.Y. hearing Ricans "a distorted view of themselves" also expected to vote on a plan to de- and was providing Americans as a con- crease the number of fall regional whole with "a false image of the society ferences eight to six, from its present The communications industry, includ- in which they live." or possibly even fewer. In addition the ing radio and television, was charged board will hear a staff report on the According to the report, the radio -TV last week by a federal commission possibility of merging the fall confer- industry in New York was the leader in studying discrimination against Negro the communications field in employment ences with the annual spring radio pro- and Puerto Rican white -collar workers gram clinics. One reason for the amal- of Negro office and clerical personnel, with substantial under -employment of with 7.6% workers be- gamation and the fewer fall meetings of such (though members of these ethnic groups in the hind banking and insurance). In terms would be to lessen staff executives' ab- New York area. managers, sences from Washington headquarters. of Negro officials and broadcasting, with 0.9 trailed only book This week's meetings will also find This charge was contained in a re- %, publishing (1.0 %) in communications President Wasilewski nominating two port on hiring practices in the commu- the and insurance generally (1.9 %). With new members for the TV code board nications field in New York during at the federal respect to Negro professionals, radio - and radio code board, respectively. Not third day of hearings there the Equal Employment TV was in second place over -all with on the board agenda, but still a major court by Commission. The report 1.9% employment rate, behind book item of business at an early Tuesday Opportunity low levels of minority white - publishing (2.4% ). session will be naming of NAB's 1968 claimed employes in advertising, book, Distinguished Service Award winner. collar In employment of Puerto Rican of- periodical and newspaper publishing, fice and professional workers, the TV- and radio and television broadcasting. radio industry has lagged, the report Charles B. Markham, director of re- said. On the clerical level, TV-radio Rash speech scheduled search and reports for the commission, ranked ninth and last with 1.2 %; sev- said that although employers in the enth with respect to officials and man- Bryson Rash, veteran newsman for communications field do not provide a agers (0.4 %), and fifth in the pro- NBC and the network's -owned WRC major portion of white -collar jobs in fessional classification (0.7% ) . The re- Washington, will be the luncheon speak- New York City, they have "a place of port indicated that one TV-radio net- er at the National Association of Broad- awesome influence in the nation, and it work (unidentified), as of 1966, did casters annual state presidents' con- is they who can most readily establish not have a single Puerto Rican em- ference in Washington, Feb. 27. the intellectual climate for significant ployed on the clerical, managerial or

BROADCASTING, January 22, 1968 29 The top -50 plan: a shoe that just won't drop

The fate of the FCC's so- called however. Last summer, the staff sub - former Chairman E. William Henry. top -50 market proposal remains un- mitted an analysis of the comments Commissioner Lee Loevinger, then, decided following a commission dis- filed in the proceeding without mak- appears to hold the swing vote. cussion of the controversial item ing any recommendations -other than He was in the majority on the rule - last week. The commission reportedly to suggest that, if the commission is making and interim policy, but he neither gave instructions to the staff disposed toward adopting the pro- voted for every waiver of the top -50 for drafting an order disposing of posed rule, it should hold an oral policy that was requested and, in the issue nor gave evidence of arriv- argument on it (CLOSED Ciacurr, separate statements accompanying ing at a consensus. The commis- June 19, 1967). commission orders granting the sioners will have another go at the One suggestion was before the waivers, has made clear he does not subject at their meeting Wednesday commissioners last week -to re- support the proposed rule, at least (Jan. 24). quire particularly strong showings as presently drafted. The commis- The proposal -to limit new owner- in support of applications that would sioners who voted against the rule - ship of top -50 market television sta- result in an entity acquiring more making and adoption of the in- tions to three (no more than two of top-50 stations than would be allowed terim policy and who are expected them VHF's) -was issued for in- by the pending proposal. This had to vote to abandon both are Chair- dustry comment by a vote of 4-to -3 been talked of within the commis- man Rosel H. Hyde, Robert E. Lee in June 1965 (BROADCASTING, June sion as a possible approach to the and James J. Wadsworth. 28, 1965) as a means of holding problem (BROADCASTING, Sept. 25, The commission is believed to be open major markets for the develop- 1967). anxious to resolve the issue as soon ment of more, if smaller, broadcast The Lineup Now Indications last as possible since the frequently entities. week were that the proposed rule waived policy has become something Since then commission support has the support of three commis- of an embarrassment to the agency. for the concept appears to have sioners- Robert T. Bartley and Ken- Members of the House Commerce waned. A policy designed to imple- neth A. Cox, who had voted for the Committee, in criticizing the commis- ment the proposal pending conclu- rulemaking and interim policy, and sion last month for approving the sion of the rulemaking was waived Nicholas Johnson. Commissioner transfer of five top -50 television con- each of the six times waiver was re- Johnson, who was not a member of struction permits from D. H. Over- quested. the commission when the proposed myer to AVC Corp., frequently re- The question as to how the matter notice was issued, thus would be fill- ferred to the action as bypassing will be disposed of remains in doubt, ing the gap left by the resignation of "established" commission policy.

professional level. told the commission that five years ago director of personnel for ABC, detailed Statistics included in the report show JWT began a special effort to attract the steps the company has taken to that advertising agencies in New York minority -group job candidates. This widen employment opportunities and employed Negroes and Puerto Ricans in project, he said, included participation job advancement for nonwhite individ- white -collar jobs at a level below that in Richard Clarke Associates' job op- uals. She said the company has a policy of the broadcasting industry. portunity center; recruiting at predomi- of nondiscrimination, lists itself as an Commission officials questioned vari- nant Negro colleges since 1964; adver- "equal opportunity employer" in adver- ous executives from TV -radio networks, tising in a directory that is sent to more tisements and with employment agen- advertising agencies, newspapers, maga- than 75,000 Negro graduates and under- cies, including those that specialize in zines and book -publishing companies graduates; payment of employment fees the minority market; participates in the with respect to their policies on the to minority-group employment agencies; National Urban League's broadcast - hiring of Negroes and Puerto Ricans. writing to more than 100 employment skills bank and works with various Lack of Training Richard L. agencies and 50 college placement bu- community organizations active in the Scherzer, director of personnel planning reaus indicating special interest in mi- nonwhite field. and development, Grey Advertising, nority-group candidates; working close- Miss McWilliams said progress has said the agency has made progress hir- ly with the National Urban League and been made in this area at ABC. From ing large numbers of minority -group assisting in establishing an organization March 1966 to March 1967, she said, members for clerical jobs but has made called GAP, Group for Advertising employment of Negroes and Puerto less progress in recruiting for profes- Progress, which attempts to find adver- Ricans has risen by 13.5 %. Minority sional and semiprofessional positions. tising jobs for Negroes. group members now have jobs running He gave three reasons for slower prog- Mr. Devine said that JWT's New the gamut from news commentator to ress in the upper levels of agency work: York office has 1,620 people, of whom carpenter, from disk jockey to scenic apparent lack of trained minority -group about 80 are Negroes and almost 50 designer and video -recording engineer. talent desirous of making a change; in- are Spanish- surnamed Americans. Ap- Attempts are made to upgrade these ability to find sufficient minority -group proximately 30 of the combined group minority -group employes and she men- beginners all year long to fill vacancies, are in the professional area. He indi- tioned several examples, including that and the problem of entry salaries for cated the progress that has been made of Melba Tolliver, a secretary, who those Negroes or Puerto Ricans who by saying that since July 1, 1963, Negro served as an on -the -air news reporter have established themselves in other employment at Thompson in New York during two recent strikes at ABC. Miss areas and subsequently desire to switch has jumped from 0.6% to slightly under Tolliver is now studying television re- to advertising. 5 %, and the Spanish -American propor- porting at New York University, with John F. Devine, vice president, ad- tion has risen to about 3 %. her tuition paid by ABC, and also is ministration, J. Walter Thompson Co., ABC's Efforts Marie McWilliams, being given extensive on- the -air train -

30 (THE MEDIA) BROADCASTING, January 22, 1968 ing in news reporting, announcing and NAEB's executive committee last week Peden seeks Senate seat editing. were Mr. Harley and James Robertson William C. Fitts Jr., vice president - (chairman), University of Wisconsin, Katherine Peden, president and employe relations, CBS Inc., outlined Madison; Dr. George Bair of the South owner of wxvL Nicholasville, Ky., has the steps the company has undertaken Carolina ETV Commission, Columbia; announced plans to seek the Demo- to expand job opportunities for non- Lee Dreyfus, Stevens Point State Col- cratic nomination for the U. S. Senate. white individuals. These include liaison lege, Stevens Point, Wis.; Hugh Greene, If nominated, Miss Peden would run with Negro leaders and organizations; director, Indiana Higher Education for the seat now held by Senator advertisements Telecommunications System; John With- in Negro newspapers; Thruston B. Morton (R -Ky.). Senator placement of opportunities with em- erspoon, noncommercial KEBS -FM -TV ployment agencies on a nondiscrimina- San Diego; Jack McBride, noncommer- Morton, a Commerce Committee mem- tory basis; job -training development, cial KUON -TV Lincoln, Neb., and attor- ber, will probably seek re- election. Miss and internal promotion to increase the ney E. William Henry, former FCC Peden has served in the state govern- number of Negroes in higher -level jobs. chairman. ment as commerce commissioner under "We now have Negroes employed in executive positions, such as attorney, financial analyst, programer, supervisor, department director, department manager, administrator, program producer, professional engineer, plant foreman, The WJEF Countrypolitan plant manager, TV salesman and program executive," Mr. Fitts reported. He acknowledged that CBS had not made enough efforts to find Spanish - speaking employes. Several of the broadcasting and advertising executives noted that they were making special efforts to recruit members of minority groups who either were qualified or had potential for development. But they indicated that progress was slow because the communications field is relatively small; positions above the clerical level often require specialized training that many minority - group members lack, and qualified candidates from these ethnic groups often seek employment in other professions and businesses in which opportunities may be far -ranging and promise more rapid advancement. NAEB Activity In a separate but related development in Washington, the executive committee of the National Association of Educational Broad- casters last week established two ad hoc committees to investigate employment and programing practices in educational His job's in town, broadcasting. NAEB President William G. Harley but his ear is tuned to country music. said the association's new employment practices committee will concern itself Sure, a man listens to WJEF because the 50 Kent and Ottawa County with a study of the positions minority he likes our very special brand of plants employing over 400 people groups hold in educational broadcast- country and western music. at real good salaries and wages. ing today, and that the committee will But he also listens because he And the car radio he listens to also study the initiation and develop- relies on WJEF and CBS news - on the highway, and the one that ment of training programs to open job and to get sports coverage no com- keeps his wife company all day, can opportunities to people in these groups petitor can touch. best remind him of the things he in the immediate future. We've had to come up with a new needs and wants. A second committee was set up by name for him: Countrypolitan. Ask Avery- Knodel about WJEF NAEB to study what educational broad- Is he a farmer? Probably not. He -the country music station that casting can do to expand programing may be a doctor, lawyer, merchant, comes across with sweet music for that has appeal and meaningfulness to chief. Typically, he works in one of advertisers. persons living in urban ghettos. Both committees will present their recommendations and conclusions to Wart, eitati.na- NAEB's membership at the association's RADIO' WREO KNAIUEOOAATILE CREEK " annual convention in November. Mr. WICK GRAND WARRI GRAND 1LKAIIYRi00 Harley said members of the newly cre- WWIY,FK CADILLAC - WJEF TELEVISION CBS RADIO FOR GRAND RAPIDS AND KENT COUNTY ated committees will be announced WIRRIA1V GRAND RAPIES.RIAASAEOD Aveu,- Knodel, Inc., Exclusive N,Iien,l Rep shortly. IYMUPiYC5A1131ÉIwRIF KOLN IV/ Attending the two -day session of ÇIÑ`4NCRñN0A1f4ND. NEO.

BROADCASTING, January 22, 1968 31 Census Bureau updates its TV- audience profile

The Census Bureau has published The latest data released by the ages for TV sets, UHF -equipped sets figures for June 1967 showing that Census Bureau was obtained at the and color sets, tabulated by the age 94.1% of all U. S. households had request and expense of the FCC and of the head of household; whether one or more television sets. Most the Advertising Research Founda- the head of household is white or households had only one set tion. The report ( "Households with nonwhite; age of the youngest house- (69.1 %), while 24.9% had two sets Television Sets in the United States: hold member; educational level and or more. June 1967 ") includes the percent- occupation of the head of household, and family income. HOUSEHOLDS WITH TELEVISION SETS, AND TYPE OF SET, FOR SELECTED STANDARD The report said the metropolitan METROPOLITAN STATISTICAL AREAS: JUNE 1967* areas with the highest percentages of Standard metropolitan Percent with Percent with Percent with color sets were Los Angeles -Long statistical raea televisions UHF2 colore Beach (28.5% to 30.3 %) and San Atlanta 93.3.95.5 27.5 -32.7 13.2 -17.4 Diego (28.1% to 33.7 %). The high- Baltimore 93.0-95.0 22.8 -26.8 9.5.12.5 est precentage of UHF-equipped Boston 93.9 -95.5 49.0-52.8 13.5 -16.3 households were found in Milwaukee Buffalo, N. Y. 94.7 -96.7 36.8.42.0 19.9 -24.3 (73.4% to 78.0 %) and Washing- Chicago 95.5.96.3 51.6.63.8 20.5.22.5 ton Cincinnati 95.4-97.6 36.4 -42.2 22.5 -27.7 (53.9% to 57.5% ). The Census Cleveland 93.5 -95.5 38.1 -42.5 21.8 -25.6 Bureau also reported that about 1% Dallas 95.5 -97.7 34.4.39.6 23.6 -28.4 of all TV households received UHF Detroit 96.7 -97.7 49.9.52.9 23.0-25.6 Houston 88.1-91.1 49.9 -55.1 22.3-26.7 Kansas City, Mo. 95.8.97.8 21.7 -26.7 17.0.21.6 HOUSEHOLDS WITH TELEVISION SETS, BY Los Angeles -Long Beach 95.1-95.9 48.3 -50.3 28.5.30.3 MANNER OF RECEPTION OF UHF BROADCASTS Milwuakee 97.2 -98.8 73.4.78.0 18.2 -22.6 Minneapolis -St. Paul 94.2-96.2 30.7-35.5 15.7 -19.5 Manner of reception June Aug. Aug. New York 93.8.94.6 29.1-30.7 12.8 -14.0 of UHF broadcasts 1967 1966 1965 Newark, N .1. 96.4 -97.8 30.6-35.0 17.9-21.5 Televsion households 100.0 100.0 100.0 Paterson-Clifton- Passaic, N. J. 96.8-98.4 30.8 -35.8 17.1 -21.3 With set potentially Philadelphia 94.7 -95.7 60.0-62.6 17.1 -19.3 capable of receiving Pittsburgh 96.0-97.4 36.8.40.6 15.1 -18.1 receiving UHF broad- St. Louis 94.7-96.5 35.9-39.9 15.8-19.0 casts 43.1 35.0 23.7 San Diego 88.9.92.3 38.8-44.8 28.1.33.7 Independently of San Francisco -Oakland 89.5-91.3 30.0-33.2 19.2 -22.0 CAN or mas- Seattle 95.4 -97.4 33.1 -38.3 16.4 -20.6 ter antenna 42.0 33.8 22.8 Washington 93.9-95.5 53.9-57.5 17.3 -20.3 By direct tuning to 1 Percent of all households. channels in the 2 Percent of households with television. 14 to 83 range 37.8 30.0 19.4 By use of a converter 3.7 3.3 2.8 * Percentages are shown as ranges, which take account of sampling variabfity. There is Manner of reception out -three likelihood the two- -of that percentage, if computed from information for all house- unknown 0.5 0.5 0.6 holds rather than just a sample, would be within the range shown. The percentage ranges By connection to are used to emphasize the zone of uncertainty around the figure on which the range is CATY or master centered. antenna 1.1 1.2 1.0

former Governor Edward Breathitt and last week were that he might get his reason for the delay, he speculated that is one of 11 members (and the only request-and then some. the reason might be "a hope that the female member) of the President's Mr. Norris is frequently at odds with matter will become academic by reason Advisory Commission on Civil Dis- the commission, usually because of com- of demise (as you know I am 84)." orders. Miss Peden indicated that the plaints his stations have not complied Other Matters The television ap- report of the commission, expected in with the fairness doctrine. The stations plication isn't the only one Mr. Norris March, will provide ammunition for carry the broadcasts of the Rev. Dr. filed that is hanging fire. Awaiting her Senate campaign. Carl McIntire and a number of other action also are the renewal applications conservatively oriented commentators. for the Red Lion AM and FM stations. It was as a result of a fairness -doctrine Licenses for those operations expired hearing complaint generated by a Billy James Aug. 1, 1966. So is an application for Norris seeks Hargis broadcast that Mr. Norris a license to cover the construction per- brought the suit, now pending before the mit for Mr. Norris's international short- on TV application Supreme Court, to have the doctrine wave station, WINS Red Lion, which declared unconstitutional. (see page 48). has been operating for five years. Mr. Norris asked for an "immediate" Commission officials say the license - It isn't every broadcast applicant who commission hearing, in a letter to Chair- reneWal applications had been held up asks the FCC for a hearing on his ap- man Roses H. Hyde last week, for the initially because of an alleged failure plication. But the Rev. John M. Norris, avowed purpose of jarring the commis- to comply with the commission's new owner of wGCB -AM -FW Red Lion, Pa., sion into action on the TV application rules on keeping logs. However, the isn't like most applicants. And he has that he filed on Dec. 1, 1965. Noting principal concern now apparently in- asked for a hearing on his application that commission sources have assured volves the fairness doctrine. for channel 49 in Red Lion. Indications his counsel that the court suit isn't the Mr. Norris, in his applications for

32 (THE MEDIA) BROADCASTING, January 22, 1968 programs on non -UHF sets because centage of households with color D. C. 20402. they were connected to CATV or and UHF sets (BROADCASTING, Nov. The Census Bureau reported that master -antenna systems. 13, 1967). The new report is avail- the percentages were based on inter- Last November the Census Bureau able for 20 cents from the Govern- views with a sample of about 50,000 released other figures on the per- ment Printing Office, Washington, households.

HOUSEHOLDS BY NUMBER OF SETS, BY AVAILABILITY OF A TELEPHONE, HOUSEHOLDS BY AGE AND COLOR OF HOUSEHOLD HEAD: JUNE 1967 BY TYPE OF SET: 1967, 1966, AND 1965 Percent of Percent of households with television sets Number of sets households with and availability of With set equipped for UHF With color set Percent of all households television telephone in June Aug. Aug. June Aug. Aug. With With set With household 1967 1966 1965 1967 1966 1965 Age and color of With With 2 sets equipped color household head no set 1 set or more for UHF set All households 42.1 33.8 22.8 19.3 13.0 7.4 With 1 set* 35.3 28.3 19.3 12.9 8.7 4.8 All households 5.9 69.1 24.9 42.1 19.3 With 2 or moret sets 60.9 51.3 35.7 37.1 26.4 17.1 Under 25 10.9 78.3 10.8 52.0 11.1 Telephone available ** 43.7 35.1 23.9 21.0 14.1 8.1 25 to 34 4.5 71.6 23.9 50.9 20.6 Telephone not 35 to 49 3.9 60.9 35.2 47.0 21.7 availablett 30.0 25.1 15.6 6.6 5.2 2.8 50 to 64 5.3 67.9 26.8 38.6 21.0 *Figures are percentage of all homes with one TV set. 65 and over 9.9 78.6 11.6 27.4 14.1 tFigures are percentages of all homes with two or more TV sets. White 5.2 69.0 25.8 43.1 20.5 * *Figures are percentages of all homes with telephone. Nonwhite 12.3 70.0 17.7 31.9 8.0 ttFigures are percentages of all homes without telephone.

HOUSEHOLDS BY EDUCATION OF HOUSEHOLD HEAD HOUSEHOLDS BY INCOME OF PRIMARY FAMILIES AND INDIVIDUALS, AND AGE OF YOUNGEST HOUSEHOLD MEMBER: JUNE 1967 AND OCCUPATION OF HOUSEHOLD HEAD: JUNE 1967 Percent of house- Percent of households with holds with Education of house- Percent of all households Percent of all households television sets televisan sets Income of primary hold head; age of With With set With families and indi- With With set With With youngest household With 2 sets equipped color viduals; occupation With With 2 sets equipped color member no set 1 set or more for UHF set of household head no set 1 set or more for UHF set All households 5.9 69.1 24.9 42.1 19.3 All households 5.9 69.1 24.9 42.1 19.3 Elementary school Less than $5,000 12.2 78.7 9.1 29.0 8.9 or less 9.9 76.0 14.1 31.1 13.2 $5,000-$9,999 2.5 70.6 26.9 46.1 20.4 High School - $10,000 -$14,999 1.2 55.2 43.5 54.1 29.5 1 to 3 years 5.2 71.5 23.3 40.3 18.1 $15,000 and over 1.2 39.9 58.8 57.7 40.0 High school -4 years 3.6 67.2 29.2 46.2 22.3 Professional and College -1 to 3 years 4.3 63.4 32.3 49.7 23.4 managerial 3.3 57.3 39.4 51.9 27.7 College -4 years Clerical and sales 4.2 67.2 28.6 45.0 19.6 or more 4.9 59.3 35.8 51.8 23.9 Craftsmen, foremen, Youngest member under and operatives 3.5 70.1 26.3 45.6 20.1 6 years 3.3 69.8 26.9 48.6 18.6 Laborers and service Youngest member workers 8.5 70.5 19.0 36.7 13.1 6 to 17 years 2.3 59.1 38.6 46.1 22.0 Farmers and farm No household member laborers 10.3 78.9 10.7 34.6 12.0 under 18 years 8.8 73.5 17.7 36.6 18.4 Not in labor force 10.6 76.8 12.6 29.0 13.7

the television construction permit and Commission officials say action on the speech is being violated. for renewal of his AM and FM licenses, application is being held up because of Mr. Norris waged a concerted cam- promised to comply with the doctrine. an alleged failure to comply with prom- paign to get action on his pending ap- But there have since been a number of ises made in the application. plications before requesting the hearing complaints that the stations have vio- But there has long been doubt within on the television application. He has lated it, specifically its provisions deal- the commission that a rule involved in taken his grievance to Capitol Hill, both ing with personal attacks. the case could withstand a court test in letters to individual congressmen and Commission officials last week, when of its constitutionality. It requires in- senators, and in a mailing last April to informed of Mr. Norris's letter, said ternational broadcasters to provide serv- every member of both houses (BROAD- that the commission appears disposed ice "which will reflect the culture of CASTING, April 24, 1967). to agree that a hearing is in order. How- this country and which will promote He even threatened to transport a ever, there is a possibility that the com- international goodwill, understanding busload or two of his Bible Presbyterian mission would not stop with the televi- and cooperation." church congregation to Washington last sion application. One source indicated Dr. Mclntire's broadcasts, which are Feb. 14 (Valentine's Day) for prayer the commission might decide to con- carried on wINB, frequently attack the meetings in front of each commissioner's sider the AM and FM renewal applica- United Nations, the concept of one - door. Mr. Norris cancelled the expedi- tions in a hearing also, since the fair- world government, the State Depart- tion after receiving a letter from the ness- doctrine issue applies to both cases. ment, and the World Council of commission that promised action on the Constitutional Question It wasn't Churches. Such broadcasts appear not applications "in the near future" clear, however, whether the application to be in keeping with the rule. But (BROADCASTING, Feb. 20, 1967). He for a license to cover the construction attempts at enforcement, some officials feels that letter constitutes a promise on permit for WINB would be included in feel, would raise a serious question as which the commission reneged. a package proceeding, if one were held. to whether the permittee's freedom of Besides his problems with the Red

BROADCASTING, January 22, 1968 33 Lion applications, Mr. Norris has an interest, through his son, John H., in the Barrett, Coase agree to disagree on CPB commission hearing now underway on the renewal applications for WXUR -AM- OPPONENTS STICK TO THEIR VIEWS ON FUNDING ETV FM Media, Pa. John H. Norris, who is general manager and 10% owner (20% with his wife) of the Red Lion AM and A confrontation between two edu- last week's debate. Both educators agreed FM stations, is president of the Media cators over the issue of "Educational that commercial broadcasting stations' licensee corporation. An issue TV: Who Should Pay ?" proved less a had evolved, in Dr. Coase's words, where "profits have risen from a level in the Media hearing is alleged fairness - debate than a retrenching of previously doctrine violations. held positions-with the result that the beyond the dreams of avarice to one more than 50 guests of the debate necessary to maintain that standard of sponsor, the American Enterprise Insti- living to which broadcasters have be- Caplan to head new tute for Public Policy Research in come accustomed." And this, he said, Washington-spent a pleasant, if less - is "the normal search for the position of CBS Learning Center than- fruitful evening over coffee and maximum profits," an economic proc- cookies. ess that he noted he expected because The CBS Learning Center has been Participants in the debate were Ron- people are guided "by their own self - established as an educational research ald H. Cosse, professor of economics interest." and development organization to ex- at the graduate school of business and Enlightened Self- Interest Dr. Coase plore new educational technology, sys- the law school of the University of described his position as a "classic tems and services, it was announced last Chicago and author of several books economic solution -to attempt to de- week by A. C. Edwards, president, on British radio and TV, and Dean vise institutions which will lead people CBS/Holt Group. Edward W. Barrett of the Columbia who are pursuing their own interests Mr. Edwards also announced that University graduate school of journal- to act in a way which is socially desir- Frank Caplan, formerly vice president ism and chairman of the editorial able." Dean Barrett had spoken in sup- and general manager of Creative Play- policy board of the Public Broadcast port of the Corp. for Public Broad- things Inc., another CBS subsidiary, has Laboratory. casting, a government subsidy. Dr. been appointed president of the CBS Last Thursday night's confrontation Coase claimed that the officials of the Learning Center. Named to succeed between the two marked the close of a CPB ( "not unlike you or me ") would Mr. Caplan as vice president and gen- three- session seminar on the topic of promote their own interests. "The eral manager of Creative Playthings is funding educational television. At the chance that their actions will be in the John J. Cain, who has served most re- two previous sessions Dr. Coase and public interest is about as great as cently as a vice president and assistant Dean Barrett presented their individual that the actions of the National Asso- to the president of the McCall Corp. position papers (BROADCASTING, Jan. ciation of Broadcasters will be in the Mr. Edwards said that CBS Learning 15, Jan. 8). public interest," he said. Center, which will make its headquar- Dr. Coase had contended that the Both educators cited the potential ters in Princeton, N. J., will work close- Public Broadcasting Act of 1967 was political dangers involved in a highly ly with and act as an adviser to the an "ill- conceived piece of legislation centralized organization. Dean Barrett units of the CBS/Holt Group, which . . . [that] is a wholly objectionable claimed that a "decent, public- spirited, was formed last summer as the core of poverty program for the well- to-do." representative board" would provide CBS's educational services. The center Dr. Coase recommended pay television the best safeguard against political mis- also will explore potential educational should be established so that con- use of educational television. However, resources within other divisions of CBS sumers willing to pay the cost could Dr. Coase countered with an anecdote. to find ways in which radio, television, obtain the programs they desire. Several years before World War II, he records, films, tapes, printed materials, Tax Supported Dean Barrett termed said, Winston Churchill wanted to toys, and musical instruments can be this criticism of public television "ab- speak on the British Broadcasting Corp. utilized. horrent," citing that there is a sizeable against the government's policy of ap- audience of the "less well- to -do" who peasing Hitler. "He was never allowed to speak," Dr. A secondary change are interested in the type of "quality Coase said, and "had the programing" that educational television BBC been as influential as it would like to have been, Winston Churchill's KRTV(TV) Great Falls, Mont., will would offer. Commercial television, he position would have been completely un- become a secondary affiliate of CBS - said, is not able to offer it because of dermined and he would have never TV effective Feb. 16, replacing KFFB- the "intense competition for a small been able to obtain political power or Tv, which becomes an affiliate of ABC - amount of broadcast time." Commer- rally the country TV. KRTv(Tv), whose primary affilia- cial stations must program for the in 1940." The significance tion is with NBC -TV, operates on chan- widest -possible appeal, he indicated. of that experience, he said, is that this "terrible act, nel 3. He also said a pay -TV system would which imperilled probably "not supply higher -level pro- the country and the free world, was graming than that now available." carried out by as decent, public -spirited WARV back on air after fire Dean Barrett recommended as a "most and representative a board as one could palatable" funding proposal a manu- wish. I don't know who recommended WARY Warwick -East Greenwich, R.I., facturer's excise tax of from 2% to that Joan of Arc should be burnt, but returned to the air Jan. 13 after losing 5% on television sets. This proposal it was probably a decent, public -spirited 331/2 hours of broadcast time and about and others, he hoped, would be adopted and representative board." $20,000 due to a fire that completely so that a source of funds would be ear- Political Control Responding to a destroyed the station's transmitter build- marked for educational television, and question from the audience whether the ing and equipment. Louis J. Rocke, thus the problems and pressures of the CPB might not function with the ap- WARV'S manager, praised RCA for its annual appropriations process would be parent independence of the BBC, Dr. "prompt, efficient action in the instal- avoided. Coase said that, in his opinion, the lation and delivery of the necessary Those were the major positions BBC functions as a court jester. Though equipment." staked out and maintained throughout he said it is difficult to apply lessons

34 (THE MEDIA) BROADCASTING. January 22, 19011 Give me 5 million gallons of paint and 21 million tires...

and 26 million gallons of anti- freeze. And I'll take 177 million pounds of lead.

Better add about 5 billion pounds of steel...

and, oh yes, give me 21 billion gallons of fuel.

There -that ought to hold me for a year!

Some customer, the trucking industry! It sure takes a lot of goods to keep those 15 million trucks rolling, and how long would the rest of our economy keep moving if trucks didn't?

American Trucking Industry American Trucking Associations, Inc. Washington, D. C. 20036 THE WHEELS THAT GO EVERYWHERE

BROADCASTING, January 22, 1968 35 from one country to another, he sug- Video, Kalistol, Mont.; Flathead Lake gested that CPB may be allowed to Cable Co., Poison, Mont., and Great Are cable rules function so long as it doesn't really Falls Community TV Cable Co., Great strike home at points considered im- Falls, Mont. They had asked for waivers portant by the President or Congress. from the commission after TV stations doing the job? Another questioner asked how govern- in Missoula and Great Falls, both Mon- ment funds would be distributed to tana had asked them for program ex- individual educational institutions for clusivity. When the commission de- TV stations, systems reply use as they desired (another proposal nied their petition, they appealed to the made by Dr. Coase). Dr. Coase re- ninth circuit appeals court, and asked to FCC inquiry into effect plied that there is one thing about for a stay of the commission's order. Washington -it never lacks existing The stay remains in effect until the that regulations are having agencies to distribute money. case is decided on its merits. It was the And so the discussion progressed. same ninth circuit court that had turned Near the end of the two -hour session down the FCC in the San Diego CATV Returns on an FCC query into how one member of the audience asked why case, now in the U. S. Supreme Court. the carriage and nonduplication require- the seminar was not held nine months Also on the legal front, Buckeye ments of its CATV rules are working earlier when the Public Broadcasting Cablevision Inc., owner of a CATV sys- out in practice show that some CATV Act was still up for congressional con- tem in Toledo, Ohio, has asked for systems are ignoring these rules. That sideration. "It seems that we're going court review of the FCC's action of last is but one conclusion that may be drawn over old ground," he said. Fifty bottoms month designating for hearing Buck- from the more than 190 voluntary re- shifted on hard chairs in assent. eye's request for expansion of the To- sponses to an eight -item FCC question- ledo system. Buckeye is 55% owned by naire mailed to CATV systems and tele- the Paul Block interests (Toledo Blade) vision stations last September (BROAD- and 45% by Cox Broadcasting. CASTING, June 7, 1967). On the cable TV And, filing a petition for review with The questionnaire was designed to get legal the U. S. Supreme Court was multiple - answers as to which systems are obli- firing line CATV -owner International Cable TV gated under the CATV rules to provide Corp., Altadena, Calif., seeking to over- carriage and nonduplication protection The FCC hasn't had much luck with turn a California State Supreme Court to local TV stations-and which are ac- CATV in the U. S. Circuit Court of decision upholding a ruling by the state's tually providing that protection. Pres- Appeals for the Ninth Circuit. The public utilities commission that it lacked ently the commission doesn't get this West Coast court has issued a stay jurisdiction over pole attachment agree- information until a cable system asks against an FCC order denying the re- ments between telephone companies and for a waiver of the rules, or a station quests of three Montana CATV systems CATV operators. International charged complains about the lack of compliance. for waivers of the carriage and non - that the telephone company was favor- (Response to the questionnaire rep- duplication rules. ing its subsidiary, which also holds a resents a fraction of the 1,449 systems The CATV systems are Northwest CATV franchise for Altadena. recorded by the commission as of Dec.

New wrinkle in FCC policy: patent laws The FCC last week took a page not come up before. jected that offer to buy time -but from patent law to extend, and make New, also, is a reliance on patent denied that the rejection had anymore explicit, commision policy law as the basis for the commission's thing to do with the fact it was holding that broadcast licenses are decision: "A patent cannot be used engaged in a competitive activity. issued in the general public inter- to gain a monopoly beyond that The station said its decision "reflects est, not primarily that of licensees. contained in its terms -and neither a judgment that it is not appropriate At issue was a complaint that can a broadcast license, which is in an area the size of the Chatta- WFLI Lookout Mountain, Tenn., was a limited, or quasi, monopoly." nooga area for a station to promote being used to give the licensee an The issue arose in the complaint or advertise two such shows at the economic advantage over a company of Jim Crockett Promotions Inc. same time." that was promoting a rock -'n' -roll that WFLI refused an offer to buy The commission, in a letter to show in competition with two shows time to promote a rock -'n' -roll show WFLI that was made public, didn't staged by WFLI. in Chattanooga on July 21. Crockett attempt to resolve the question of But the ruling -that licensees us- said that the station's manager re- the station's motivation. But it did ing their facilities in such a manner fused on the ground that the station take the opportunity to discourse are acting contrary to the principles was promoting similar shows in on the restrictions that it says go that define their duties and obliga- Chattanooga on July 1 and Aug. 17 with the limited monopoly that a tions -would apply equally to, say, and that it wouldn't be in the sta- license represents. NBC rejected programing on adver- tion's best interests to sell time to a Limited Monopoly "The license tising matter for the sake of promot- competitor. to operate a broadcasting station ing an outside business interest of its Crockett went on to assert that is a limited, or quasi, monopoly parent, RCA. the licensee was using the station granted by the government in the Commission sources say the rul- as an "economic weapon against general public interest rather than ing, adopted unanimously, is in line business competition in another for the primary benefit of the li- with established commission policy. field" and thus was engaged in an censee," the commision said. It But they say the application is new, unfair business practice. added: "In this respect, broadcast- since the kind of case involved had WFLI conceded that it had re- ing licenses are similar to patents

36 (THE MEDIA) BROADCASTING, January 22, 1968 1, 1966. At least a dozen respondents about 20% of all TV homes in its service maps don't substantiate program- exclu- returned a copy of the public notice area are totally or partially lost to the sivity claims or the station wants protec- without the questions wondering what station because of alleged "illegal CATV tion where its signal is practically non- the whole inquiry was about. A number operation" -that is, no carriage or non - existent. Other proposals include waiver of other respondents received the ques- duplication protection to which it is en- of protection for events of indetermi- tionnaire, but expressed confusion about titled. (Similar experiences were also nate length; provide program exclusivity whether or not they fall within the pur- related by a number of other television only on a simultaneous basis instead of view of the rules. The commission is stations.) WNEP cited that CATV's same -day protection; no protection for still receiving replies.) serving 13,500 homes don't carry the a station that gives inadequate notice Some of the questions the commission station though 97% of those cable sys- of program changes; primary network- asked were about the existence of private tems are within its grade -A contour. program protection for a station affil- agreements between CATV's and local After more than 100 pleadings filed by iated with more than one net; "grand- stations (very few reported), difficulties its station and others in the market re- father" carriage of TV stations on in implementation of the rules (many) questing cease -and -desist orders against CATV's whenever a new TV station and proposals for modification of the the CATV's, WNEP noted that little or begins operations and is entitled to non- rules (several). no effective FCC action has occurred. duplication, or give that cable system time, say five years, to add the neces- Despite individual complaints and re- Many of the CATV operators blamed sary channel capacity to carry the new of individual problems between noncompliance on headend switching ports station. (the commission equipment that is often inadequate or systems and stations Most television stations proposed that had asked for these also), several con- not sophisticated enough or too expen- the commission require CATV's to send clusions may be drawn from the re- sive for their operations. The systems them a certified periodic report with sponses: further claimed that there is frequently insufficient notice from television sta- detailed operating information, the num- According to complaining television ber of stations carried and whether or stations, some CATV systems are will- tions on schedule changes. And even if they were to comply with the rules, not nonduplication is being afforded to fully ignoring the carriage and non - qualifying stations. Other proposals in- duplication requirements. the operators (particularly the so- called mom -and -pop operations) claimed that clude protection of feature films and to some CATV opera- According they would soon go out of business. syndicated programs (UHF- station sug- with these require- tors, compliance Varied responses cite a dramatic loss of gestions), limit notification to the date resulted in a loss of ments have either subscribers, irate local newspaper edi- and times that a station desires a CATV or threatened to dissatisfied subscribers torials on the loss of a more distant to afford it protection and a setup of "put us out of business." (and frequently more popular) station, minimum engineering standards for Both CATV's and stations want and a city council turndown of a pro- CATV's to insure against degrading some improvement in the rules-proposed CATV rate increase because of those television signals carried. vided the changes don't affect vested the system's "chopped up" nondupli- Respondents to the questionnaire in- interests. cation schedule. clude multiple-CATV- owners Newchan- nels Corp., Jerrold Corp., National No Carriage WNEP -TV Scranton - While some cablemen see themselves Trans-Video Inc., among Wilkes- Barre, Pa., complained tha and the broad- caught in a perplexing bind between casters, ABC Inc. FCC rules and customer demands, some television stations view the dilemma as a bad job in public relations. A major complaint from stations claiming non - for inventions. It is well established duplication is that the CATV, through Overmyer sale that a patent cannot be used to se- slide announcements or ads in local cure any monopoly beyond that con- newspapers, often allege that the station papers are signed tained in its express terms and that is at fault for the apparent inconveni- a patent cannot be used to suppress ence to subscribers. Further the sta- or restrain competition in the sale tions note that once the CATV's com- The Overmyer broadcasting saga spun of an unpatented article." ply with the rules, they often must out another chapter last week when D. H. The commission said that a similar monitor cable operations to make sure Overmyer, the Ohio warehousing busi- principle applies to broadcasting li- they receive the protection. The sta- nessman who aspired to the ownership censes. "The limited monopoly tions also note that the eight -day notice of seven TV stations and a TV network, granted by a broadcasting license to CATV's on program changes as resigned over control of five construction cannot be used by the licensee to quired by the rules is unrealistic. Often permits for UHF stations to U. S. Com- gain a competitive advantage with the stations claim they are not aware munications Corp., a subsidiary of respect to any transaction or mat- that far in advance of such changes. AVC Corp. ter other than the operation of the Consideration was $1 million for the New Load For TV's One remedy permits (as out -of- pocket expenses) licensed facility within the specified suggested by American Cablevision Inc., terms of the license." plus a loan of $3 million to Mr. Over- among others, would place the burden myer for his warehouse business. Mr. If WFLI rejected the advertising of protection on TV stations. American matter for the purpose of promoting Overmyer retains ownership of WOHO- recommended that stations should have TV (ch. 24) Toledo, Ohio, which has its own shows, the commission said, the necessary equipment to immediately "it acted contrary to the principles been operating for almost two years, discontinue protection in the event of and 20% of the five CP's. At one time which define its duties and obliga- an error in their scheduling or failure tions as a licensee." A broadcaster's Mr. Overmyer was an applicant for of their equipment resulting in inade- channel 27 in Dallas, but he withdrew decisions concerning either commer- quate signal transmission. cial or noncommercial programing, this application last fall. the commission concluded, "must be Another prime suggestion proposed The loan provisions in the transfer made without regard" to his private the setup by the commission of "real- contract caused bitter disagreement nonbroadcasting interests. istic" coverage areas for TV stations in within the FCC, which approved the the various grades of service. Often, the transaction on a slim 4 -to -3 vote last cablemen note, either station -contour December. The approval was no sooner

BROADCASTING, January 22, 1968 37 announced than the commission was York office, are those for KEMO -TV San Ombudsman concept hit summoned to justify its action to Rep- Francisco, WECO-TV Pittsburgh, wsco- resentative Harley O. Staggers and the TV Newport, Ky. (Cincinnati), wamo- in Senate hearing investigative subcommittee of his House TV Atlanta, and KJDO -TV Rosenberg, Commerce Committee. The congres- Tex. (Houston). Mr. Overmyer owned Senators contemplating the establish- sional meeting Staggers 100% of all except KEMO -TV where heard Chairman ment of an ombudsman, or people's suggest that the sale of permits be pro- Sherrill C. Corwin, West Coast theater advocate, to help individual citizens in hibited (BROADCASTING, Dec. 18, 1967). owner, 20 Mr. Overmyer, owned %. their disputes with federal agencies were In a separate transaction, also ap- however, holds an option to purchase warned last week that such an office proved by the FCC at the same time, this 20% from Mr. Corwin. "might become a super agency that U.S. Communications Corp. acquired In dissenting to the transfers, Com- could be more of an obstruction to the wPHL -Tv (ch. 17) Philadelphia. Owners Kenneth A. with missioner Cox, Corn- administrative processes than a means of WPHL -TV, including William Banks misioners Robert T. Bartley and Nich- of expediting them." (of WHAT-AM -FM Philadelphia), Leon- olas joining, contended that Johnson In his first formal appearance on ard B. Stevens and Aaron J. Katz, re- Mr. Overmyer was making a profit Capitol Hill since being appointed chair- ceived a 30% interest in USCC. Messrs. from selling the permits, and that the man of the Administrative Conference, Stevens and Katz also became vice pres- commission's approval "further erodes" Jerre S. Williams commented on a ident for operations vice policy con- and president the agency's interim against limited plan for an ombudsman to over- planning in centration in the top -50 for and administration markets. The activities of the Social Security respectively. matter the see the USCC of selling permits, as well as Administration, the Veterans Adminis- As part of the agreement, alleged profit being made by Mr. Over- USCC tration, the Internal Revenue Service holds an option to acquire at a myer, were also under fire by Mr. Stag- future and the Bureau of Prisons. If successful, date the remaining 20% ownership of gers and members of his committee the idea could be extended to the reg- the five stations. Principal when the FCC appeared the stockholders before ulatory agencies, including the FCC. of AVC Corp. (the former American group on Dec. 15, 1967 days -four The ombudsman would have access to Viscose Corp., parent of USCC, are after the FCC announced its approval. records and the power of subpoena and Antonie Lilienfeld, 8.69 %; estate of The Overmyer Network came into would be authorized to investigate com- Marguerite H. Wallach, 8.67 existence in 1965, but faltered almost %; Frank plaints, offer solutions and communicate H. Reiche! Jr., president, treasurer and as soon as it began. It revived with was his findings to congressional committees. director, 3.64 and George H. Hills, financial help in 1966 when a group of %, Mr. Williams cited evidence that the chairman, 0.07 %. western businessmen bought 80% from ombudsman concept may have its best The permits transferred to the con- Mr. Overmyer, but it operated on a application in smaller and simpler trol of USCC at the closing, which took shaky basis until last summer when it governmental units and also noted that place Jan. 15, in Mr. Overmyer's New expired (BROADCASTING, June 6, 1967). other countries that have adopted ombudsman facilities "do not have as highly developed systems of judicial review of administrative action as do we." He also observed that the Adminis- trative Conference, which is now being organized on a permanent basis but "ratings" are important which has yet to be constituted and hold its first meeting, "may well develop into an effective agency for fulfilling to Blackburn, too! some of the more important objectives envisioned in the ombudsman's role." The Administrative Conference is Not the kind that show which TV program the charged with the improvement of administrative practices and procedures, public prefers . . . but the ones that our satisfied clients with the active participation of the give us. That attest to the completeness of our agencies involved. Hearings on the limited ombudsman service and the advantages of dealing with the reliable bill (S. 1195), seen as experimental in broker. When you have a TV or radio property buy scope, were held last Tuesday (Jan. 16) to by Senator Edward V. Long (D -Mo.), or sell--check the "ratings" and consult Blackburn. chairman of the Senate Subcommittee on Administrative Practice and Proce- dure. Changing hands ... ANNOUNCED The following station BLACKBURN & Company, Inc. sales were reported last week subject to FCC approval. RADIO TV CATV NEWSPAPER BROKERS KRYS Corpus Christi, Tex.: Sold by NEGOTIATIONS FINANCING APPRAISALS South Texas Broadcasting Inc. to Tom WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS E. Turner and associates for $500,000. tames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Mr. Turner also owns KTON Belton and lack V. Harvey William B. Ryan Robert A. Marshall Bank of America Bldg. KBUC San Antonio, Joseph M. Sitrick Hub Jackson Mony Building 9465 Wilshire Blvd. both Texas. Kays RCA Building Eugene Carr 1655 Peachtree Rd. 274 -8151 is on 1360 kc fulltime with 1 kw. 333 -9270 333 N. Michigan Ave. 873 -5626 346 -6460 Broker: Hamilton- Landis. KAHI and KAFI(FM) Auburn, Calif.:

38 (THE MEDIA) BROADCASTING, January 22, 1968 Cable Co. Sold by Donnelly C. Reeves to F. ices: KXEL Waterloo, Iowa, on the matters, both because Capital Robert Fenton and John McCabe for Entertainment Network, and KXEL -FM, of Austin has requested a waiver of the ex- $315,000. Mr. Reeves has been granted WDOD -FM Chattanooga, and WWOD -FM nonduplication rule-and because with CP for a new AM in Roseville, Calif., Lynchburg, Va., all on the American isting systems need not comply contingent on FCC approval of the sale FM Network. that rule so long as a waiver request is of KAHI. Mr. Fenton is 60% owner of pending. Capital KFry Modesto, Calif. Mr. McCabe is Mr. Plotkin, who represents advertising director for Save Mart Task force to step up Cable Co., said the letter was "a most Stores, supermarket chain in Modesto. unorthodox document" since it is ad- commissioner KAHL is daytimer on 950 kc with 5 kw. dressed to an individual plead- KAFI(FM) operates on 101.1 me with CATV waiver requests "who will vote on the contested 3.2 kw. Broker: Hamilton- Landis. ings in the proceeding." the commission to "admon- The FCC is cracking the whip in an He asked Wzox Jacksonville, Fla.: Sold by its letter "is an inap- effort to get more production out of its ish" KHFI -TV that Carmen Macri and others to George W. vehicle for raising proposals" CATV task force on the requests of propriate Von Hoffman and associates for $350,- in a rulemaking CATV systems for waivers of the non- better considered 000. Mr. Von Hoffman is local busi- 1) . Capital Cable duplication rule. (BROADCASTING, Jan. nessman. WZOK is daytime station on is owned by Texas Broadcasting Co., essence, the 1320 kc with 5 kw. This, in is commission's which in turn is owned by the wife and reply both to a lawyer complaining Johnson. Their APPROVED The following tranfers daughters of President about an allegedly improper letter to a holdings have been placed in trust as of station interests were approved by commissioner, and to a Montana con- the FCC last week (For other FCC ac- long as Mr. Johnson is President. gressman worried about CATV's impact com- tivities see FOR THE RECORD, page 62). Already Working On It The on UHF stations in his state. to Mr. Plotkin, KGA Spokane, Wash.: Sold by E. H. mission, in a staff letter The cause of attorney Harry Plotkin's of the Weig and associates to Grady A. said that, before the submission complaint was a letter that counsel Sanders, William J. Liddie and Edward for KHai -Tv letter, the commission "deter- KHFI -TV (ch. 42) Austin, Tex., had -board effort B. Brownstein for $300,000. Mr. mined upon an across- the written Commissioner Robert E. Lee be- Sanders is president of Shell Record to cut down upon delay in markets Co., New Albany, Ind. Star Ads of suggesting that the commission give pri- low the top 100. Accordingly, in our ority consideration to waiver requests be Kentucky, Louisville, WHEL New Al- view, no useful purpose would served that involve nonduplication of bany, Ind., and Colliers Publishing Inc., the of UHF by further consideration of the merits Louisville mail order house. Mr. Liddie signals. this matter, and no further action is is president of automobile agency and KHFI -Tv is concerned about the back- believed appropriate ..." real -estate company. Mr. Brownstein is log facing the commission in CATV Commission sources said the "across- proprietor of Tel Ra Productions, advertising agency, Louisville. KGA is on 1510 kc with 50 kw fulltime. WTRW -AM -FM Two Rivers, Wis.: Sold by Kenneth A. Daum and asso- EXCLUSIVE BROADCAST LISTINGS! ciates to Jerry J. Collins and group for $200,000. Mr. Collins and his associ- KANSAS -Daytimer-'67 billing in excess of $104,000 lo- ates own WLKE Waupon, Wis. WTRW cated in growing market. Trade area retail sales with 1 kw. is daytimer on 1590 kc $55 million. Lots of good station equipment in WTRW -FM operates on 102.3 me with addition to 3 mobile units equipped with 2 -way 3 kw. radios. Price $132,000-$38,000 down-balance WGcH Greenwich, Conn.: Sold by good terms. Mrs. Ann Lemmon to George C. Stevens for $154,575. Mr. Stevens is Contact George W. Moore in our Dallas office president of wocH, and is broadcast consultant and investment manager. CALIFORNIA station in Metropolitan Major Market the WGCH broadcasts fulltime on 1490 kc -FM -on air since 1959 B facility with adequate with 250 w. -Class equipment to start background music service. Monthly billings have been as high as $6,500. WCCB -TV joins ABC -TV Priced for quick action -$70,000- $20,000 down -balance to be negotiated. ABC -TV last Tuesday (Jan. 16) announced that WCCB -TV (ch. 18) Char- Contact Don C. Reeves in our San Francisco office lotte, N. C., had signed as a primary affiliate, effective immediately. WccB- TV is licensed to Mecklenburg TV Broadcasters Inc. and is owned by Cy WASHINGTON, D.C. 1737 De Sales St.. N.W. 20036 N. Bahakel, who acquired it in Novem- 202/3933456 ber, 1964. Within the past four years, CHICAGO has signed ABC-TV affiliation 1507 Tribune Tower 60611 he AND ASSOCIATES, INC. 312/337.2754 agreements for his four other TV sta- DALLAS tions: wICAB -TV Montgomery, Ala.; Brokers of Radio, TV, CATV & Newspaper Properties 1234 Fidelity Union Life Bldg. WABG -TV Greenwood -Greenville, Miss.; 75201 Appraisals and Financing 214/748-0345 WBBJ -TV Jackson, Tenn.; and WOLO -TV Columbia, S. C. Among Mr. Bahakel's SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 10 AM and FM properties, four now 415/392.5671 use ABC Radio's new programing sery - 99 BROADCASTING, January 22, 1968 Mutual's Culligan tours Vietnam

Matthew J. Culligan, Mutual's coverage of the war for the U.S. to in continuity" in news reporting president, said in New York last be "uneven." He attributed the prob- there. Aside from the obvious cor- week that he would make a "great lem to the relatively brief tours of rection of increasing the length of appeal" to broadcast management duty for most reporters -veteran re- tour, Mr. Culligan suggested "better colleagues in the U. S. for "conti- porters, he said, are reluctant to leave and more thorough briefing" by the nuity" in reporting on the Vietnam their families in the U.S. for extended news organizations of their corre- war. tours; the young reporters seem to spondents newly assigned to cover Mr. Culligan said that in a three - want to "make a reputation for them- the war. week visit to Asia, including Thai- selves in a short time and then pull Mr. Culligan said he favored the land, Hong Kong, Japan and other out of Vietnam." current course of the U. S. in Viet- news centers and a visit and briefing These conditions, he said, are re- nam, predicted a settlement of the sessions in Vietnam, he found news sponsible in part for a serious "break war "within six months after the inauguration of the next President of the U. S.," predicted also that if a "peacemaker, or dove, should be a candidate for the Presidency he'll be defeated" and in the broadcast area, said that color TV was "coming" to Thailand, transistor radio coverage was "extraordinary" in Sai- gon and that TV was moving in fast to Vietnam. Mr. Culligan, who also visited the World War II outfit with which he served (First Infantry Division, near the demilitarized zone), started his tour Dec. 27 and returned to the General William Westmoreland with Mr. Culligan U. S. Jan. 16.

-board effort" refers to commission the Star agency The Star Broadcasting terms of the ordinance, all applicants directives to the CATV task force to Group, New York, has named Hender- would pay the city $6,000 annually or get cracking on the waiver petitions. son and Roll Inc., New York -based ad- 5% of the annual gross revenue, which- It's the grace period CATV systems vertising and public relations agency. ever is greater. can get by requesting waivers that caused The group includes WBJA -TV Bingham- Representative Arnold Olsen (D- Mont.) ton, WKIP -AM -FM Poughkeepsie, WEEE- to express concern in a letter to Chair- AM -FM -Tv Albany, all New York. Hurleigh to publish man Hyde. He had said that, in view of the present backlog of waiver re- new labor monthly quests facing the commission, it might Injunction delays be wise to require carriage and non - Robert Hurleigh, president duplication protection in smaller mar- Winston -Salem CATV of Mutual from 1959 to 1966 kets pending review of the waiver peti- and a broadcast newsman and executive since 1933, is tions (BROADCASTING, Nov. 13, 1967). A temporary injunction has been is- switching to a new but related field sued against the board of aldermen as Chairman Hyde, however, said that of editor and publisher of a new monthly although there has been "considerable Winston -Salem, N. C. (pop. 143,000) magazine, American Labor. enjoining The first is- delay in processing waiver requests," it from granting CATV fran- sue will come out in April or chises May. It steps are being taken "to improve the approved on a first reading Jan. is designed for "the business executive 15 to WSJS- AM -FM -TV situation." He noted that commission Winston -Salem of labor and the labor executive of busi- policy has been established and that, and Crescent Cablevision Co., owned ness." by consequently, staff action on pending a group of local businessmen. The Other executives of the magazine, injunction was sought by the matters can be expedited. "Toward this Jefferson - which will begin with a controlled circ- Carolina Corp., Greensboro, end I am directing our CATV task N. C., a ulation of 50,000, are Jay Victor, an third applicant. force to give prompt consideration to advertising-promotion - public relations A hearing all pertinent waiver requests." on whether to make the man associated with Mr. Hurleigh at injunction permanent will be held Feb - MBS, who is executive vice president 1. Media reports ... and executive editor; Richard S. Bean, Jefferson -Carolina Corp., owner of formerly vice president in charge of me- ABC's Gillingham's Retired FCC in- some 25 CATV systems throughout the dia, Warwick & Legler, who is vice pres- formation chief, George O. Gillingham. Carolinas proposed a $5 monthly serv- ident in charge of advertising; Bernard has written an ABC of government ice charge and a $15 installation fee. Platt, a former trade -magazine publish- public relations, to be published this WsJS proposed a maximum $5 monthly er, who is vice president in charge of spring by Dorrance & Co. under the service charge and a maximum $25 in- circulation; Ruth Harms, formerly exec- title Behind Washington's Paper Cur- stallation fee. Crescent Cablevision Co. utive secretary of the Women's Adver- tain. Mr. Gillingham was with the com- proposed a $3.95 monthly service charge tising Club of New York. who is busi- mission for 27 years. and a $19.95 installation fee. Under ness manager.

40 (THE MEDIA) BROADCASTING, January 22, 1968 They're finding ways to make your better future happen --with the energy of progress. Electricity is the energy of progress. And projects. They range from experimental the people of the investor -owned electric light studies to big plants already generating and power industry are on the job to make it electricity. great for you today, better tomorrow. The aim is to go forward with you in this Nuclear electric power is one example. new electric age -to keep the energy of Right now the investor -owned electric progress plentiful, dependable and low in light and power industry is moving ahead price -to make the better electric future with more than 60 nuclear electric power happen fast, for you, for everyone. The people at your Investor Owned Electric Light and Power Companies* *For names of sponsoring companies write to: Power Companies, 1271 Avenue of the Americas, N.Y., N.Y. 10020. Watch TOMORROW'S WORLD: FEEDING THE BILLIONS on NBC -TV, Friday evening, February 23.

BROADCASTING, January 22, 1968 41 PROGRAMING million of the $10 million originally ABC News cutbacks confirmed budgeted for political coverage -primaries, conventions, the campaigns, election night-in 1968. (NBC says it Network to replace full- convention coverage with has earmarked about $12.5 million for political coverage; CBS, which would 90- minute summaries this summer in economy move not reveal a dollar figure, is known to have allocated about the same amount ABC last week revealed details of of the conventions and to cancel Scope for 1968 political coverage.) what may be the first in a series of was apparently made last Tuesday (Jan. News Summaries Instead of com- stringent economy measures caused by 16) in response to a directive from ABC plete coverage of the conventions, ABC the network's failure to merge with President Leonard Goldenson that set a will carry a nightly 90- minute taped International Telephone and Telegraph budgetary ceiling on news operations. summary on each of the respective con- Corp. ABC sources said that ABC News' vention days. The programs will be As expected, initial budget slashes 1968 budget of about $40 million had presented from 9:30 to 11 P.M. EDT, were made in ABC News, which last been pruned to slightly less than $30 but ABC will be prepared to cut "live" week announced it was abandoning million. One source close to top manage- into regular programing if activities on gavel -to gavel coverage of this summer's ment said the reduction was in the order the convention floors warrant this. Cov- political conventions in favor of 90- of $15 million. erage of the Republican convention, minute nightly summaries (BROADCAST- Cancellation of gavel -to-gavel con- scheduled for Aug. 5 -8 in Miami Beach, ING, Jan. 8), and cancelling ABC vention coverage in favor of a 90-minute Fla., and for the Democrats, slated Aug. Scope, a weekly news program. summary each evening was said to 26 -29 in Chicago, will be in color. The decision to forego total coverage mean that ABC will save about $3 ABC will televise its regular programing schedule from 7:30 -9 p.m., thus retaining the commercial revenue nor- mally lost when entire evenings are devoted to the conventions. CBS and NBC Program firms line up early for TEE '68 said they plan to provide gavel -to -gavel coverage. Twenty-one program distribution Alvin Unger of Independent Tele- ABC's decision marks the first tele- companies so far have signed to vision Corp., this year's chairman vision departure from total convention participate in Television Film Exhibit of TFE, said 86% of the floor space coverage since the presidential- nominat- '68 in Chicago March 31 -April 3 has been reserved and he expects ing conventions were first presented in coincident with the National Asso- other companies to join the exhibit 1952. ciation of Broadcasters convention, within the next few weeks. Last year According to ABC News President it was announced last week. more than $250,000 was spent by Elmer Lower over the years the net- This is the seventh year of TFE TFE members during the exhibit, work has received "an increasing mail and the third year it is being held including funds for decoration, hos- response from viewers and affiliated under the auspices of the NAB. pitality, rent and prizes, he revealed. television stations questioning why all Participating companies will hold a Discussing plans for TFE '68 three networks had to carry simultaneous joint cocktail party on March 31 (photo) is the executive committee gavel -to -gavel coverage. It is our opin- and will have suites on the fifth consisting of (1 -r) Peter M. Robeck, ion that viewers have been requesting floor of the Conrad Hilton Hotel Peter M. Robeck & Co.; Harvey a choice and this year we decided to in which they will display their cur- Chertok, Warner Brothers-Seven provide one." rent and new programing for syn- Arts; Mr. Unger, and Elliot Abrams, Cancellation of Scope, a half -hour dication. Walter Reade Organization Inc. news show that has had clearance problems among ABC affiliates, will save the network about $28,000 per week, the program's production cost. The final show of the four -year -old series is scheduled for Jan. 28. All but 10 employes of the Scope unit-film editors and secretaries, for the most part-are being absorbed into other ABC activities. Primaries Still In Despite the substantial cutbacks in convention coverage and the cancellation of a weekly news program, ABC said it will cover four major presidential primaries: New Hampshire on March 14; Wisconsin, April 2; Nebraska, May 14, and Oregon, June 28. Coverage of the Massachusetts and California primaries may be added if the races warrant, the network said. In the first of the two primaries, ABC will superimpose a running vote tabulation over regular programing, with a special half -hour summary at 10:30

42 BROADCASTING, January 22, 1968 p.m. EST. For the last two primaries, erage ran from 2:30 -6:30 p.m., which ABC will present news bulletins during Super ratings included a half -hour pregame show, 10 the evening, concluded with a 15- minutes of pregame activity, the game minute summary at 11:45 p.m. EST. from 3:10 to 5:50 p.m., and a 40- Before the opening of each party con- for Super Bowl minute postgame report. The special vention, ABC will "examine the con- telecast utilized four extra color cam- vention mood and maneuvers" with eras -more than the eight color units special weekend programs at 8:30 p.m. CBS claims over 70- million used in the NFL Championship game on Aug. 3 and Aug. 24, and at 10:30 (Dec. 31). CBS also brought in four p.m. on Aug. 4 and Aug. 25. viewers based on 43.0 video -tape machines to facilitate replay of slow- motion and stop- action special ABC also plans to expand Issues and rating from Arbitron Answers from a half -hour to an hour effects. One color camera was mounted each Sunday, beginning Sept.1 and con- aboard a Goodyear blimp for aerial tinuing through Nov. 3, the Sunday be- For professional football's second coverage. fore election day. There will be no Super Bowl classic on Jan. 14, Arbitron Super Flaw Despite cautious prep- changes or economies in ABC's election - in its overnight national report gave arations for perfect coverage, CBS ran night coverage, Mr. Lower said. CBS -TV a 43.0 rating, slightly higher into some snags. Almost 80% of the viewing While hit by corporate economies, than the combined 42.2 rating of last audience was without the video portion for the network's news operation apparent- year's two -network telecast by CBS and a few minutes near the end of the first ly will attempt to follow a new course NBC of the first Super Bowl. half and for three minutes in the -time period. in presenting the news. ABC last week This year's game, played by the Na- half Portions of the country that did a in- released an inter -office memo, written tional Football League's Green Bay receive picture cluded New York and the Northeast, by William Sheehan, vice president and Packers and the American Football Cleveland and Philadelphia. The net- director of television news, which ex- League's Oakland Raiders in Miami, work attributed the cause to break- horted staff members to "go after stories was carried exclusively by CBS at a a down in AT &T lines. that grab people," after reporting the price of $2.5 million. In January 1969, It was hard news stories of the day. NBC pays the same for exclusivity, as during this time that CBS had scheduled a P. Lorillard Newport ciga- "We're going to try a new direction, will CBS again in 1970. On the basis of the Arbitron rating, rette commercial. The network, how- one that will tax your imaginations, ever, made the time good by replaying your skill and your patience," he wrote. CBS officials last week projected that Bowl audience the commercial again in the fourth "Our number -one mission is to cover the 1968 Super totaled over 70- million viewers for all or part quarter, thus giving Newport a double the day's news. Number two is to pre- showing for at least 18% of the audi- sent it interestingly. And number three of the game. They estimated the 1968 game thus exceeded last year's total au- ence. . . . is to make ABC evening news dience of 65- million viewers and be- Season's Ratings CBS last week enough different in its presentation to reported that its entire regular NFL attract attention away from the compe- came, historically, "the largest audi- event ever season in 1967 averaged a 16.8 Nielsen tition." ence for a single sports on TV." national rating, or a 6% increase over In effect, Mr. Sheehan told BROAD- National Nielsen ratings of the game 1966's 15.9 average. Based on Nielsen's CASTING, "we'll continue to cover the will be released Feb. 5. estimate of 56 -million households in stories, but from now on out, we'll be Arbitron's tabulation was compiled 1967 and 54.9 -million in 1966, this paying more attention to the `back -of- during a 4-5 p.m. period, which in- averages out to 9,408,000 homes in the -book' stuff, the stories which may cluded 20 minutes of half -time activity 1967 and 8,729,100 homes in 1966. not be `hard' news." Mr. Sheehan indi- (4:25 -4:45 p.m.). It showed CBS's Comparable figures at NBC -TV for cated the search for different angles has share of the total TV audience at American Football League regular sea- already begun. 76.0 %. Last year's Arbitron calculated son games and at ABC -TV for National the combined CBS -NBC share at 81 %, Collegiate Athletic Association regular QM to make ABC movies which broke down into a 24.8 rating season contests show both down an and 48% share for CBS and a 17.4 average 10% and 11% respectively. Quinn Martin's QM Productions will rating and 33% share for NBC. NBC's 1967 average rating of 7.2 (4,- turn out three two -hour feature films CBS said the projection of 70- million- 032,000 homes) compares to the 1966 for presentation on ABC -TV during the plus viewers includes an estimated total average of 8.0 (4,392,000 homes). ABC 1968-69 season, according to a new audience of 29,960,000 households. last year averaged a 10.9 rating (6,104; agreement between the producer and According to the Nielsen ratings in 000 homes) compared to 1966's 12.2 network completed last week. The three 1967, after a retabulation, results rating (6,697,800 homes). movies will be in lieu of QM's previous showed CBS -NBC's combined total -au- agreement with ABC -TV to provide the dience homes at 22,570,000. Nielsen CBS -TV signs Horowitz network with a new series for the com- compiled the following data: CBS with ing season. It was said to be the result a 22.6 rating, 52% share and 12,410,- Vladimir Horowitz last week said he'd of the Hollywood -based production 000 homes, against NBC's 18.5 rating, perform his first recital on television on company's desire to move into motion- 48% share and 10,160,000 homes CBS -TV because he was satisfied with picture production and the inability of (BROADCASTING, Jan. 23, Feb. 13, 27, test results made at Carnegie Hall in QM and ABC -TV to reach complete 1967). New York on Jan. 2 and 3, noting accord on casting of their projected New York Results A Nielsen over- "there will be no interruptions in the series. In addition to the movie agree- night report in New York showed the program." CBS -TV said the piano vir- ment, which also calls for QM to de- 1968 Super Bowl with a 36.1 rating tuoso's recital would be taped at the velop an hour series for 1969 -70 for and 60.2% share for CBS. This com- hall on Feb. 1 and the program pre- the network, ABC-TV has renewed the pared to NBC's 2.8 rating and 4.7% sented as a one -hour special on a date production company's current The FBI share and ABC's 5.8 rating and 9.7% to be selected. Mr. Horowitz said the series for 26 episodes for next season, share in New York. ABC and NBC did program would permit him to respond with renewal on its other series, The not program sports during the game. in this manner to requests throughout Invaders, still undecided. For the game itself, CBS's total cov- the U. S. for personal appearances.

BROADCASTING, January 22, 1968 43 (NG, Jan. 15). ute, 40-second highlight of the Repub- LBJ's message Both ABC and NBC pre -empted two lican news conference. full hours of regular programing for NBC commentary was fully spon- their coverage. sored by the Gulf Oil Corp. under its gets top effort ABC picked up the speech at 9 "NBC News Instant Special" agreement. o'clock and followed with commentary NET gave full coverage to the ad- by anchorman Howard K. Smith, politi- dress and the Republican news confer- Networks and NET give cal correspondent Bill Lawrence, diplo- ence, but opened at 8:30 with a half- matic correspondent John Scali and hour summary of the preparation of State of the Union White House correspondent Frank the State of the Union message, includ- Reynolds, broken for full coverage of ing interviews with two presidential extensive coverage the 20- minute Republican news confer- assistants and film clips of the Presi- ence. ABC's commentary was sustain- dent on his Texas ranch, and ran ing, and ended at 11 p.m. through to midnight with general corn - There was network television cover- Experts Everywhere NBC followed mentary by historian Arthur Schlesin- age of President Johnson's State of the the address with commentary by an- ger Jr., and conservative William F. Union message Wednesday (Jan. 17) chorman Frank McGee and correspond- Buckley, commentary on foreign policy to suit a variety of tastes, from CBS - ents Chet Huntley and David Brinkley, by former presidential news secretary TV's on- the -rocks with a splash of Eric and interviews with experts in various Bill Moyers and former Ambassador to Severeid to NET's near-bloody mara- fields. Japan Edwin O. Reischauer, commen- thon. These included Mayors John V. tary on urban affairs by Cleveland National Educational Television Lindsay of New York, Jerome P. Cava- Mayor Carl B. Stokes and sociologist again interconnected its affiliates across naugh of Detroit and Samuel Yorty of Daniel P. Moynihan, and on economic the country for the most extensive Los Angeles, who were interviewed in issues by professor Milton Friedman coverage -cum -commentary, three- and -a- their home cities on urban -affairs as- and Walter Heller, who has also served half hours of preliminary background, pects of the address. Roy Wilkins, ex- as a chairman of the Council of Eco- the address, full coverage of Republi- ecutive director of the NAACP, Floyd nomic Advisers. can rebuttal by Senators Jacob Javits B. McKissick, national director of Minority Views Republican plans (N.Y.) and James Pearson (Kan.) and CORE, and the Rev. Dr. Martin Lu- for a televised response to the presi- Representatives Gerald Ford (Mich.) ther King, president of the Southern dential message were an off-again, on- and Melvin Laird (Wis.), and nearly Christian Leadership Conference, spoke again affair earlier in the week. Most at two hours of frequently acrimonious on civil rights. Economist John Ken- issue was the format, although there commentary by liberal and conserva- neth Galbraith was interviewed via was some talk that party leaders might tive experts in five cities. satellite transmission in Geneva; he was not appear formally at all -at least not CBS carried the address, which be- joined by Barnard College professor of for an immediate rebuttal. gan at 9 p.m., and a few minutes of economics Raymond J. Saulnier, chair- Earlier in the week, Republican commentary by Eric Sevareid before man of President Eisenhower's Council leadership did opt out of a post-presi- switching back to regular programing of Economic Advisers. Representatives dential time slot offered by CBS, at the (The Jonathan Winters Show) at 10 John W. Byrnes (R. -Wis.) and Hale same time accepting that network's of- p.m. CBS will present a one -hour Re- Boggs (D. -La.) commented on tax fer for a full hour on Tuesday of the publican State of the Union on Tues- questions. NBC during the one -hour following week. At the time they indi- day, Jan. 23, 10-11 p.m. (BROADCAST- commentary carried a taped, two -min- cated that the half hour that had been offered immediately after the Presi- dent's appearance "did not fit with their plans as well as they had hoped." This led to speculation that there would be There were doves in Mr. Hyde's kitchen no Republican response on any network last Wednesday. Meanwhile, party chieftans were FCC Chairman Rosel H. Hyde sion can't tell stations what to pro- fighting a backstage battle over a pro- and his legal assistant Robert Cahill gram. But he also recited the stand- posed reformation of the standard Re- were under fire for about an hour ard commission position-that li- publican rebuttal line -up. Earlier ap- one morning last week from a group censees are required to program spe- pearances featured Senate of Minority some 20 women who felt their cifically to meet the needs of their Leader Everett Dirksen (Ill.) and position against the Vietnam war is communities and that they must House Minority Leader Ford. Other not being given proper coverage by demonstrate at renewal time that congressional Republicans were in the networks and stations. they have fulfilled that commitment. far background, if they appeared at all, The women were members of the He stressed, in addition, the im- and cloakroom griping was that too Jeanette Rankin Brigade, which portance the commission attaches to often all that could be seen and heard marched, some 3,500 strong, in the fairness doctrine as a means of was Senator Dirksen. Washington in an anti -Vietnam war insuring that the public hears all At a Republican policy meeting last demonstration. Miss Rankin, 87 sides of controversial issues. But Tuesday it was decided to give younger years old and the first woman to the ladies apparently felt they per- rank -and -file members a place on the be elected to Congress (from Mon- sonally were entitled to the time to TV screen during the hour program on tana), was in the group in the chair- make the antiwar side argument. CBS this week. Senator Dirksen, it was man's office, on Tuesday (Jan. 10). And they left the chairman's office reported, took the change format Chairman Hyde tried to get across apparently, with the in same feelings "like a trooper." But later that the message that the ladies should that they had day he on entering. Mr. went home to nurse take their complaints to their home Cahill commented "a touch of the later that the ses- flu," and he remained town stations, and that the commission had been "rough." out of play during Wednesday's State of the Union message and the Republican reply on the three other networks.

44 (PROGRAMING) BROADCASTING, January 22, 1968 CATV presents Ever -vigilant FCC gets equal -time request

When President Johnson in his on its teletype at 3:10 a.m. Thurs- its argument State of the Union message last day-whereupon the watch officer Wednesday night asked, rhetorically, ripped it off the machine, picked up Fortnightly files brief "Why, why then, this restlessness?" the telephone and called William G. he had no way of knowing he had Secrest, the commission's specialist in Supreme Court test set in motion a train of events that on fairness -doctrine and political - would interrupt the sleep several broadcast matters. And he kept the of copyright liability hours later of an FCC staffer. But phone ringing until he got Mr. Se- that's what happened. crest out of bed to read him the A group of five University of message. A CATV system that carries a TV Michigan students listening to the Mr. Secrest said later the watch program from off the air to a TV speech in Ann Arbor decided they officer apparently misunderstood in- viewer's receiving set is not engaged wanted to answer the question that structions to call him "in the evening" in a performance for profit and is not the President had raised in comment- with such matters. "There's not guilty of infringing a copyright, the ing on the material gains he said much you can do about a complaint Fortnightly Corp. told the U. S. Su- were being made throughout the at 3 o'clock in the morning." he said. preme Court last week. country. Mr. Secrest said he would handle In a brief filed with the court in the So they sent telegrams to the FCC, the complaint "in the normal course United Artists v. Fortnightly Corp. case, the networks, several newspapers and of business." He would inform the under review by the Supreme Court, wire services demanding time "to students as to what they are entitled Fortnightly contended that the decision present our perspectives on the state under the fairness doctrine -and ad- by U. S. District Judge William Her - of the union." They called themselves vise them that they needn't have lands that CATV through its technology "representatives of the restless." contacted the FCC so fast, that they is a performance for profit and therefore The wire to the commission arrived should deal with the networks first. liable for copyright fees is erron- eous. It also argued as error a second circuit appeals court decision upholding over both cable television communi- the Herlands' decision but dismissing ties. Writers direct their basis in favor of the the technical Fortnightly also claimed that when theory that the "magnitude" of CATV's TV stations receive copyright rights acid pens to TV for contribution makes it liable royalty from licensees this carries an "implied" payments. right for the viewer to receive the pro- vague new theory . . . will "This grams- whether off the air on his own Three of television's most distin- the limited monopoly greatly expand antenna or through the aid of a cable guished writers -Tad Mosel, Nat circumscribed sta- granted in carefully system. Otherwise, Fortnightly said, the Hiken and Stirling Silliphant -raked Fortnightly said. "It tutory language," copyright owner is imposing a second the medium over the coals last week to restrict, will permit copyright owners royalty on the public. for short changing the American public and impose an additional toll on, re- with a "deplorable" lack of quality. "When a copyright owner exploits ception of public broadcasts by mem- They pictured television as an assembly his work through broadcasting," the bers of the public when those citizens line, Kafka -like, maelstrom system, brief stated, "he subjects his rights to decide to enlist the aid of a master ruled by committees beholden only to the legal and economic structure of the antenna or CATV." conglomerate organizations and where industry and must be held as a matter If the technological theory holds scripts are constantly being rewritten of law to have licensed the public for true, Fortnightly said, every communi- into a sameness and the opportunity cations common carrier and electronic whom the broadcast was intended, including members of the public who for writers to contribute quality is stead- communications service, as well as ily being diminished. They seemed possibly every television set and antenna choose to receive through the aid of CATV." agreed that the medium is on a tread- installation, might be considered a pub- mill to even more mediocrity. It was lic performance. Referring to the appeals -court corn - left only to another distinguished the And, Fortnightly added, the lower - ment that it might perhaps accept writer, Paul Monash, now executive court ruling conflicts with "a key ele- theory that CATV's do not infringe if producer for Peyton Place and Judd viewers could have ment" of the FCC's regulatory scheme it can be shown that for the Defense, to offer, what he sug- for CATV -the requirement that received the same programs off the air gested were "practical and realistic" CATV systems carry on request the on "normal rooftop antennas," Fort- viewpoints. signals of TV stations within whose nightly termed this vague and unwork- The occasion was the first in what's grade -B contours they are located. able. It said: "The public has the right to be a series of "fact-finding sessions" Background The UA-Fortnightly to use whatever kind of antenna it sponsored by the Craft Forum Corn - two CATV systems chooses. . . ." If any such guide is case involves mittee of the radio -TV branch of the owned by the Fortnightly proper, Fortnightly commented, the formerly Writers Guild of America, West, in re- Corp., one in Clarksburg and the other FCC's grade -B contour as a measure sponse to a membership vote that "the in Fairmont, both West Virginia. of a station's normal coverage area guild should concern itself with the United Artists charged that the Clarks- should be used. quality of television." burg and Fairmont cable systems were The Fortnightly brief was signed by picking up and relaying to subscribers Robert C. Barnard, R. Michael Duncan, Mr. Mosel, a writing star from the without payment of royalties copy- Stephen R. Barnett, and E. Stratford so- called "golden age" of television, righted TV programs from stations in Smith, all Washington lawyers. United deplored the loss of the individuality of Pittsburgh, Wheeling, W. Va., and Artists' brief is due in 30 days; argu- the writer. He blamed spiraling eco- Steubenville, Ohio. These stations, Fort- ment before the Supreme Court is nomics for homogenizing the writer's nightly claims, put a grade -B signal scheduled for mid- March. efforts. "It's now difficult to tell from

BROADCASTING, January 22, 1968 45 week to week that television is written -has touched off a conflict between the spawning ground" for talent. It offers by different people," he said. journalism fraternity and the ABA. "tremendous opportunity" for young Economic Problems Mr. Hiken, a Some of the press claims, as did Mr. people. top comedy writer since the heyday of Koop last week, that adoption of the The collective bargaining agree- Fred Allen on radio, also cited eco- report's provisions might threaten the ment involving the American Federa- nomics as the key reason why television public's right to know. The bar claims, tion of Television and Radio Artists "is is suffering from a lack of quality. He as did Mr. Shapiro in his comments, a difficult contract." Thus both casting pointed out that it used to be that a that the provisions would protect fair - directors and agents sometimes work half -hour comedy show with an over -all trial constitutional guarantees and around it and other union regulations budget of $30,000 a week would allo- would not impinge upon a free press. because "if the stick doesn't bend it cate $10,000 for writers. Now, he The ABA recently published a final breaks." claimed, a half -hour program budgeted draft of its fair trial -free press recom- Negro performers are not neces- at $80,000, spends $2,000 or $3,000 mendations and the draft will be con- sarily restricted by any "special cri- for scripts. "It's shocking that this is sidered by the 289 -member ABA house teria" from any role, but there is a cer- allowed to exist," he said. of delegates at its mid -winter meeting tain amount of human conditioning Mr. Silliphant, creator and a major in Chicago next month. working against them and some roles, contributor to Naked City and Route Sigma Delta Chi has asked the ABA by their inherent nature, suggest non - 66, probably hit hardest at television. to delay action on the report until a Negro performers. He complained that in television a further study can be made. Mr. Koop, Talent agents participating in the writer is not really writing his own work during comments on the Reardon re- NATAS activity were Bob Shapiro, but instead is given a format and told port, referred to a study now being William Morris Agency; Wally Hiller, to do somebody else's work. He re- made by Dr. Fred Siebert, a former pro- the Hiller Agency; Fred Specktor, Art- ferred to television film studios "as fessor of journalism at Michigan State ists Agency Corp., and Mary Ellen highly organized assembly plants" and University. The study is being funded White, the M.E.W. Co. Casting direc- told about being asked at Universal TV by the American Newspaper Publishers tors taking part were Bob Edmiston, to enliven a tender seaside love scene Association. The Reardon report is NBC -TV; Bill Kenney, CBS -TV; Joe he had written by putting "a bear on formally opposed by the ANPA, the D'Agosta. Paramount TV Enterprises, the beach." National Association of Broadcasters, and Dodie McLean, QM Productions. Mr. Monash, who as a writer was a the American Society of Newspaper frequent contributor to Studio One, de- Editors, Associated Press Managing clared from the start that "television is Editors, Radio Television News Direc- Another station better than ever." He suggested that tors Association, National Newspaper some TV writers forfeit the responsi- Association, and Sigma Delta Chi. bility they have for improving the qual- Mr. Shapiro said he would recom- drops phone poll ity of television. "A great deal of the re- mend that ABA delegates reject the Delta Chi request for delay. sponsibility lies with you," he reminded Sigma On the eve of a first "national con- his audience. At another point he asked: ference on television news public opin- "Are you writing for television to ex- ion polling," to be held this week in press yourselves or to make money ?" Agents, casters find South Bend, Ind., proponents of auto- Within the bounds of the medium, matic news -program public- opinion re- he indicated, it is possible for a writer sponse polls using telephone -call tally- to contribute meaningfully and with areas of agreement ing equipment were mulling another de- individuality. "It's a tough medium for fection from the ranks of stations using a writer who wants to express himself," The sometimes acrimonious relation- the technique. Mr. Monash conceded. "But you can ship between television casting directors WBTV(TV) Charlotte, N. C., an- do it if you work at it." and talent agents was examined last nounced its termination of a six -week week by the Hollywood chapter of the trial of vote -by- telephone audience par- National Academy of Television Arts ticipation after the station refrained SDX requests delay and Sciences and found not to be as from offering viewers a question one much of a battleground as was gen- night (after the telephone company had on trial -press code erally supposed. Four casting directors asked that the lines be kept free during and four agents took part in a round- bad weather conditions) and recorded table panel discussion-a sort of con - a total of 114 votes on a nonexistent The New York chapter of Sigma Del- frontation -in-the- round-held in the question. ta Chi, journalism society, last week Hollywood Palladium, while an audi- Several other stations have tried the called on the American Bar Association ence of some 600 NATAS members device and later withdrew the service. to defer action on its fair trial -free press and their guests watched. In a free- Before wBTV(TV), the most recently code. wheeling session, moderated by Larry reported was WCCO-TV Minneapolis -St. The Sigma Delta Chi appeal was Stewart, a casting director for 20th Cen- Paul, which anounced that a private sur- made following what was billed as a tury-Fox TV, they fired away at each vey on the telephone- vote's accuracy led "free press -trial debate" between Theo- other only to find themselves in fre- to the conclusion that the technique was dore Koop, CBS vice president in Wash- quent agreement when the smoke had "a disservice to the public" (BROAD- ington, and David Shapiro, a Harvard cleared. CASTING, Jan. 1). law school professor and reporter to Among the conclusions drawn from Paul Martin, national director of ad- the ABA committee that drafted the the two -hour discussion: vertising and promotion for Triangle controversial Reardon report. The re- The high residual schedule tacked Stations, Philadelphia, and a scheduled port proposes sharp restrictions on on to a new series doesn't ultimately panelist at the conference on news poll- crime -news coverage (BROADCASTING, keep that show from going into syndi- ing, to be held at the University of Jan. 15). cation. If a series is a success it'll wind Notre Dame Thursday and Friday (Jan. The report-named for Committee up in syndication no matter what the 25 and 26), said last week that approxi- Chairman Paul G. Reardon of the Su- burden of residuals. mately 50 stations are now using the preme Judicial Court of Massachusetts Television has been "the greatest technique. Problems with equipment

46 (PROGRAMING) BROADCASTING, January 22, 1968 have limited the number, he observed, tinuity and announcements and log the of what would be considered CM. Un- and added that he did not see any duration of each commercial announce- der the TV rules, a station may log and ground swell of stations dropping the ment. announce the program as sponsored. service. Logging sponsors of commercially Under the radio rules, a station may Triangle pioneered the telephone-re- sponsored network programs. TV sta- compute the time on the basis of the sponse method, he noted, and has been tions are not required to log the spon- station's normal limits for commercially active in helping other stations use the sors of those programs whereas radio sponsored programs of comparable technique. The company has prepared a stations must do so. length. promotion kit for interested stations but Computation of commercial time. The NAB noted that when the com- has not syndicated the method, he said. For TV- station logging purposes, the mission revised its TV- logging require- He admits to "plenty of problems" duration of CM can be reported "as ments in 1966 the rules were simplified with the system, such as "improperly close an approximation to the time to a point beyond the AM and FM phrased questions," but adds that the consumed as possible." For AM and rules, with the result "that differences technique is still in its infancy and "will FM logging purposes, the duration of now exist which cannot be traced to eventually be a valuable kind of proce- recorded announcements must be stated any expressed reasoning or to any dure." "precisely." characteristic of TV programing vis-a - Logging of commercial continuity vis radio programing." Apparently the with respect to some sponsored reli- commission agrees, because similar gious and political programs where it's proposals have been under considera- Unions gripe about difficult to measure the exact length tion at the staff level for some time. runaway production

A delegation of TV and motion -picture film -production unions brought their grievances about runaway film Taylor Hobson production to Washington last week and made sufficient impression on the two senators from the industry's headquarters state- California -that the sena- V.F.L. lenses tors said they would initiate another meeting with the producers to get the full story. The union representatives lined up now in stock two days of meetings with the Califor- nia congressional delegation. Senators Thomas H. Kuchel and George Murphy (both R- Calif.) met with Charlton Hes- ton, president of the Screen Actors Guild; John Lehnes, Motion Picture Film Editors; John Dales, national ex- VAROTAL V executive secretary of SAG; Don Hag- gerty, representing laboratory technicians, and several other union and guild representatives on Thursday (Jan. 18). A luncheon meeting was set for Fri- day with California House members.

NAB urges simplified program -log rules

The National Association of Broad- VAROTAL VSP . ,.. ,, VAROTAL XX casters has asked the FCC to standard- ize its program-logging requirements for AM, FM and TV licensees that would, it claims, remove the "apparent 'VARIABLE FOCAL LENGTH inequities" now placed on radio. In a petition to the commission the NAB asked for simplified logging re- The TH Varotal series of lenses comes in several models, each quirements for radio stations that pres- with a number of variations. Color and B & W. Indoor or outdoor ently apply to TV stations in the follow- use. Servo or manual controls. And each basic optical model ing areas: is convertible to various camera image formats so that changes Commercial matter. NAB noted in camera technology do not necessarily obsolete the lens. We that TV stations log commercial con- can now offer these 10:1 lenses for immediate delivery. (Sorry, tinuity and announcements as commer- due to demand there is still a short wait for our 16:1 models). cial matter (CM) and show the total For more information, call Jim Tennyson at (914) 358 -4450. duration of CM in each hourly seg- Albion, 260 N. Route 303, West Nyack, ment. Radio stations, however, must Or write albion differentiate between commercial con- N.Y. 10994. Telex 137442

BROADCASTING, January 22, 1968 47 fans, an average of some 12,300 a UCLA racks up the points for KMPC game. Over the years, KMPC has seen UCLA GOLDEN WEST STATION FORMS NETWORK FOR GAMES basketball broadcasts develop into every bit as much of an asset as its college football coverage. The station, cur- College basketball, once a throwaway solid su cess the Golden West Broad- rently in the second year of a three - program feature, likely as not the pro- casters -owned station has been build- year contract with UCLA, realizes an vince of college radio stations, was set ing with the once virtually ignored col- annual gross of about $170,000 for the to come of age as a major broadcast lege sport for the last eight years. In college sports package, which includes presentation over last weekend. In what 1960, when KMPC first got the rights to both basketball and football. "Both shaped up to have been the most cover UCLA sports, basketball was of sports are equal in value as far as I'm titanic college-basketball confrontation decidedly secondary consideration to concerned," comments Stanley L. Spero, of all time, the best team of the last football. The school's football broad- KMPC'S vice president in charge of sales two seasons, unbeaten University of casts immediately were sold by KMPC and a red -hot basketball fan. California at Los Angeles, was sched- to other stations, forming a regional Parity between the two sports was uled to have played unbeaten Univer- network. But there was no outside in- reached this year -the eighth consecu- sity of Houston, ranked second in the terest in coverage of the basketball tive year of UCLA broadcasts by nation, in the Houston Astrodome on games. KMPC -when for the first time the Jan. 20 before more than 55,000 Round-Ball Frenzy Since that time play -by-play descriptions of the basket- people, the largest crowd ever to see a UCLA basketball teams have won three ball games were put on a regional net- basketball game in this country. The national championships and the school work of 14 stations in Southern and Saturday -night contest was to have has become the college- basketball capi- Central California and Las Vegas been telecast live to nearly 150 stations tal of the country. Southern Californi- (mu Honolulu and KBYR Anchorage - from coast to coast and carried on a ans have become so keyed to the the latter in turn relaying to Fairbanks West Coast regional radio network of school's triumphs that three years ago and Juneau -were added only for the 16 stations, including Hawaii and UCLA opened an on-campus, vast and Houston contest). The football play- Alaska. modernistic home for its basketball by -play, in comparison, was carried on For KMPC Los Angeles, the originat- team to serve that interest. The first 28 a 16- station network last fall. ing station for the West Coast radio games played in the new Pauley Pavil- National Advertisers The game de- network, the big game culminates a ion were viewed by more than 345,000 scriptions in both football and basket-

Griswold argues against commission's rules and a variety of sional and gubernatorial election contentions about the arguable scope of (BROADCASTING, Nov. 7, 1966). unifying fairness cases rules." NES'scost ($1.4million in 1966) and In fact, Mr. Griswold says in a foot- operational responsibilities are divided note, he's somewhat doubtful that "so equally among the five members, each The solicitor general of the U. S. sweeping an attack on 'legislative' regu- of whom has a man on the NES board doesn't think the U. S. Supreme Court lation of this sort is an appropriate oc- of managers. should buy the proposal made by the casion for judicial review in the absence Responsibility for organizing cover- Radio Television News Directors As- of actual and concrete facts showing age of the state primaries that NES may sociation, CBS and NBC that their ap- real and direct harm." report on is divided as follows: ABC peal in the Seventh Circuit Court of News will cover Florida; CBS News Appeals be consolidated with the Red Massachusetts and Indiana; NBC News Lion fairness case without waiting for NES extends coverage Pennsylvania, Ohio, California and Il- from the (BROAD- a decision lower court linois; AP will cover Oregon and New CASTING, Jan. He doesn't think it's to state primaries 8). Jersey; UPI New Hampshire, Wiscon- constitutional, and he cited one of the sin, West Virginia and South Dakota. cornerstones of American jurisprud- News Election Service, the joint vote ence, Marbury v. Madison, right out tabulator for the news divisions of ABC, of the early history of the American Re- CBS and NBC, Associated Press and Nicholson -Muir offers public. United Press International, will increase The Supreme Court, Solicitor Gen- its operations this year to cover state game -show formats eral Edwin N. Griswold said, ordinarily primaries with candidates of national exercises appellate jurisdiction "only by interest. Nicholson -Muir Productions Inc., affirming, reversing or modifying the Almost certain for NES coverage are New York, is expanding its activities in order or decision before it for review." primaries in New Hampshire (March TV- program development through the The petitioners can achieve their 12) and later in Wisconsin, Nebraska production of projected series in a purpose, he added, by joining in the and Oregon. "We will probably cover rough -outline form at a fraction of the Red Lion case as a friend of the court other states, but it will not be possible to cost of conventional pilots. and /or by getting permission to argue know which until the candidate -filing Nicholson -Muir already has produced on this basis (BROADCASTING, Jan. 15). deadlines have passed," J. Richard Eim- for the Taft Broadcasting 130 episodes The Red Lion case, which is a chal- ers, NES executive director, said last of Matches and Matches, which have lenge to the FCC's fairness policies by week. been telecast, plus demonstration pro- WGCB -AM -FM Red Lion, Pa., presents For both the primaries and the gen- grams of three series, Communique, a "concrete," alleged violation; the eral election, NES will tabulate the re- Key Play and Skramble. Storer Broad- RTNDA, CBS and NBC complaint, on turns for each state in a central com- casting now has the demonstration pro- the other hand he said, consists of "a puter system, successfully tested for 11 grams and will decide soon when to sweeping and generalized attack on the western states in the 1966 congres- schedule them. Matches and Matches

48 (PROGRAMING) BROADCASTING, January 22, 1968 ball are sold by KMPC to the same advertisers for sponsorship on the full network. Sponsoring the play -by -play broadcasts on KMPC and the full network are Ford Dealers of Southern California, out of J. Walter Thompson, Los Angeles; Kent cigarettes, out of Grey Advertising Inc., New York; Western Airlines, out of BBDO, Los Angeles, and Richfield Oil Co., out of Hixson & Jorgensen, Los Angeles. All four co- sponsors share equally in the broadcast package. The Ford Dealers and Kent cigarettes both are in their sixth consecutive year of association with the UCLA sports broadcast. Western Airlines and Richfield are in their first year of sponsorship. Each basketball game is preceded by a five-minute Bruin Warmup show and closes with a five- minute Bruin Report wrap up. Network stations carry these The team that has made UCLA basket- DuBois, color sportscaster Don Wells, programs on a co- operative basis, sell- ball broadcasts on KMPC Los Angeles play -by -play sportscaster Fred Hessler, ing them individually to sponsors. On pay off: (I to r) engineer Wayne statistician Frank Cangialosi. KMPC, Canada Dry, out of J. M. Mathes Inc., New York, is in its eighth year as sponsor of the pre- and post- tion in the annual Los Angeles basket- into the inevitable post- season cham- game shows. ball tournament during Christmas time. pionship tournament. The post -season KMPC and the network stations carry KMPC, but not the network (because games amounts to new business for the entire UCLA basketball schedule of of prior National Collegiate Athletic KMPC, with regular advertisers given 26 games, plus the school's participa- Association rights), will follow UCLA the first option for sponsorship.

was carried on an 11- station hook-up ago and KTLA[TV] starting at the end of KIXI, lone ASCAP arranged by Taft and now is in syndica- January). Mr. Douglas was host -pro- tion through 20th Century-Fox TV. ducer of the America! series also dis- holdout, loses appeal Nicholson -Muir has its own studio in tributed by Mr. Frank's firm. Larchmont, N. Y., where its "rough The newly acquired series is the ninth outline" program can be auditioned. in the Sandy Frank portfolio (most re- A five -year campaign by some Wash- Roger Muir, partner with Jim Nichol- cent acquisitions in addition to America! ington state broadcasters to escape copy- son in Nicholson-Muir, reported last were American West and The High and right payments to the American Society week the independent production com- Wild). The distribution firm is now of Composers, Authors and Publishers pany has developed several new proper- close to $1 million in gross volume on the ground that a state law prohib- ties, including Meet the Future, The Big (BROADCASTING, NOV. 27, 1967). ited such contracts, came to an end Spenders and Card Party. He pointed last week when the U. S. Supreme out that the company's demonstration Presley plans movie Court refused to review a lower-court tapes often use talented theatrical ama- decision in favor of an ASCAP suit teurs, such as those who participated in special for NBC against the stations. the recent production of Card Party. The suit began in 1962 when ASCAP Elvis Presley, who once used televi- sued 15 Washington radio broadcasters Sandy Frank adds sion as a springboard to super stardom for copyright infringement. All but but who has pointedly avoided the three settled with ASCAP. The three °The Golden Voyage' medium in recent years, last week claimed that ASCAP and its members signed to do two projects for NBC. violated both a federal and a state anti- Sandy Frank Program Sales Inc., Within the next two years the actor - trust law. A federal district judge agreed New York, has acquired TV distribu- singer will star in an hour television spe- with ASCAP that there was no antitrust tion rights to The Golden Voyage, half - cial for the network and in a motion violation and awarded judgments and hour taped programs (with film inte- picture for theatrical release, which will attorneys' fees to ASCAP. Two sta- grated), and has pre -sold the series to be financed by NBC. tions then settled, and the third, Km KOMO-TV Seattle and KGw-TV Portland, A date for the TV special has not Seattle appealed. Early last year, the Oregon. been set as yet but it is intended to be U. S. Court of Appeals for the Ninth Mr. Frank said his company has 13 broadcast as a holiday program -pre- Circuit, affirmed the lower court ruling. Voyage programs available for sale now sumably Thanksgiving or Christmas - Kim asked the Supreme Court to re- and expeots to distribute 78 in all as during the 1968 -69 season. view, but this was refused last week. more programs are produced. Jack The movie, as yet untitled, will be Prior to issuing its order on Jan. 15, Douglas is host and producer of the produced early in 1969 for initial thea- the Supreme Court asked the solicitor travel- adventure show that has been on trical release at Thanksgiving of that general of the U. S. to comment. He TV for some 11 years in Los Angeles year. It will mark the second theatrical - recommended that certiorari be denied (I coP[Tv] initially, KNBC -[TV] five years release movie NBC has financed. in the appeals.

BROADCASTING, January 22, 1968 49 Burrud charges Smith tions): KARM Fresno, Calif.; wwxv A third new Allen project, Land of Erie, Pa., and WORK York, Pa. the Giants, already has been sold to ABC -TV for a September start. with copying format Point of Law (Signal Productions) : WLAD Danbury, Conn.; WFHR Wiscon- How to pick winners? Official Films A Hollywood television production sin Rapids, Wis.; wcgs Charleston, Inc. is placing into syndication 260 house last week slapped a suit against W. Va., and WPHM Port Huron, Mich. five -minute episodes in color of The one of its star performers charging "un- Art Doctor's House Call (Signal Produc- of Handicapping. Host for the se- fair competition, appropriation of pro- ries is Sam tions) : Resnick, who has been a gram format and wrongful inducement KONB New Braunfels, Tex.; wHTc Holland, racing announcer for the past 18 years. [by him] of a key producer to quit his Mich.; WCBQ Provi- dence, R. I., KTUC Jerry Hammer is the producer. job." and Tucson, Ariz. In the suit, filed in Los Angeles Su- Northwestern Reviewing Stand Watts talent The New Voices of Watts, a one -hour perior Court by Bill Burrud Produc- (Northwestern University) : KHJ Los documentary being tions against host -narrator Jack Smith Angeles; woes Miami; Kwr.c Decorah, produced by Stuart Schulberg for NBC - TV's NBC Experiment for $130,000, it is alleged that while Iowa; KMA Shenandoah, Iowa; WHDH in Television series, will feature still working on Burrud's The Ameri- Boston; WTAK Garden City, Mich.; writers from the Watts area of Los can West syndicated series, Mr. Smith KUNM Albuquerque, N. M.; WVIP Mt. Angeles. It is part of a 10- for a similar syndicated Kisco, N. Y.; WTOB Winston -Salem, program series starting Feb. 18 (3 -4 developed plans p.m. series, Trails to Adventure, using the N. C., and WRR Dallas. EST). also con- same basic format. The suit Lessons in Learning (Northwestern Italian package Rizzoli Film, New tends that Don Rocker, producer of University) : WIND Chicago and wcr.o York, has appointed Films Around to quit American West, was persuaded Janesville, Wis. The World, New York, as its represen- work for Mr. Burrud Productions and tative for television rights sales in the formed Trails Produc- Smith's newly TV- syndication company U. S. Included in Rizzoli's package or tions. Burrud Productions claims that, 45 motion pictures are Fellini's "Juliet pressured by Mr. Smith's "insistence," of the Spirits" and Antonioni's "Red it invested a "substantial sum" to film formed by Spangler Desert." the American West series instead of putting it on tape and that this invest- The formation of Spangler Television ment now is "jeopardized" both do- Inc., New York, as a TV- program -dis- ABC has jurisdiction mestically and internationally because tribution company was announced last Trails to Adventure supposedly is sim- week by Larry G. problem with Gypsy show ilar in format. Spangler, president. He has re- Does a production company signed as general have the right to use free talent on Lar rides again manager in New a television show if the talent is not required to York of the pro- perform Lar (America First) Daly of Chi- gram as an actor or do its estab- division of lished act? cago, the perennial splinter candidate All-Canada May a union regulate con- Radio duct of members who has made the most out of the and Television appearing in the jurisdiction of the union Section 315, the equal -time law an- Ltd., but will con- but in a manner nounced Thursday (Jan. 18) he is run- not covered by the collective- bargaining tinue to syndicate agreement? ning for the Presidency again this year, that company's These are the knotty issues a three -man arbitration panel and even though lack of money makes 195 color half- in San Mr. Spangler Francisco is expected it hard to campaign he plans to run in hours of Ed to decide with- Allen in the several state primaries. These are New Time in the U. S. next several weeks. Hampshire, Illinois, Indiana, Wisconsin, In addition, Spangler has obtained the The proceedings arose out of a rule Nebraska, Oregon and possibly Massa- rights to 39 half-hour color segments adopted by the San Francisco local of chusetts. He told newsmen of his po- of Car and Track, produced by Time - the American Federation of Television litical aspirations during questioning Life Productions; 52 first -run half -hours and Radio Artists prohibiting members about an Illinois state-sales- tax -suit of The Arthur Smith Show, a color to appear without pay on the Gypsy against his American Stool & Chair Co. series produced by Jefferson Produc- Rose Lee syndicated program pro- He said he intends to pay the back tions, and 39 first -run color cartoons duced by ABC. Instead, members were taxes but he's just a bit short right now. produced by Jean Image. instructed to first be assured that they Headquarters for Spangler Televi- would be paid not less than AFTRA Radio series sales ... sion is at 10 Rockefeller Center, New scale for their appearances on the show. York 10020. Telephone number is 212- ABC contends this is in violation of Grand Ole Opry (WsM Inc.): KwAK 582 -5020. its agreement with AFTRA. The net- Stuttgart, Ark.; KDJI Hollbrook, Ariz.; work sought an injunction in a San WLDB Atlantic City; KwcL Oak Grove, Program notes ... Francisco court against the union. The injunction was denied La., and WCLD Cleveland, Miss. New projects Irwin Allen, creator and arbitration was indicated as the and producer of Voyage method of settling 30 Hours of Christinas (Triangle to the Bottom the dispute. of the Sea on ABC -TV and Lost in Publications Inc.) : WBTH Williamson, Space on CBS -TV, has started produc- W. Va., and WNHV White River Junc- tion, Vt. tion on two additional series for next March start for Cavette season. An hour series called Man from Dream World Series (Triangle Pub- the 25th Century, produced in asso- ABC -TV's new 90-minute weekday lications Inc.) : WINA Charlottesville, ciation with 20th Century-Fox Tele- variety series will start Monday, March Va., and WJEJ Hagesrtown, Md. vision, is being readied for CBS -TV. 4 (10:30 a.m. -noon). The show, fea- Another hour program, City Beneath turing Dick Cavett as host, will be World of Money (Signal Produc- the Sea, is being prepared for NBC -TV. taped on the day before its air date.

50 (PROGRAMING) BROADCASTING, January 22, 1968 FANFARE

and the San Francisco Chronicle were luncheon by closed circuit television Storer's WSPD wins shut down by a strike. Some 10,000 and is later shown to wis home viewers. copies are distributed free in downtown The documentary is then made avail- Pioneers' `Mike' San Francisco by members of the Mis- able to other television stations. This sion Rebels, a sort of a social gang, year's recipient, Ellis C. MacDougall, hired by the station. The newsletter is director of the South Carolina Depart- WSPD Toledo, Ohio, the first station designed to supplement the station's ment of Corrections, is being an- in what is now the Storer Broadcasting news programs, which have been nounced today (Jan. 22) by G. Robert Co. group, has been named to receive greatly increased in number since the Shafto, president of Cosmos Broad- the eighth annual Broadcast Pioneers strike. casting Corp.. licensee of WIS -TV. "Mike" award, Glenn Marshall Jr. of waxr(Tv) Jacksonville, Fla., president Drumbeats .. . Vickery appointed George Vickery of the pioneers, announced last week Associates has been appointed by group (CLOSED CIRCUIT, Jan. 8). Charities reap The William Ran- broadcaster Storer Broadcasting Co., George B. Storer, chairman of Storer dolph Hearst Foundation, through the Miami Beach, as public relations coun- Broadcasting, will accept the award at Hearst Corp.'s wISN- AM -FM -Tv Mil- sel. Mr. Vickery, formerly with Wo- a dinner at the Hotel Pierre in New waukee, has donated $20,000 given metco Enterprises Inc., Miami, and a York, Feb. 19. Proceeds of the annual to five Milwaukee -area charities. James broadcast promotion veteran for thir- award dinners go to the Broadcasters T. Butler, vice president and general teen years, recently opened public re- Foundation, philanthropic adjunct of manager of WISN -TV, made the pres- lations offices at 1778 North Bayshore the pioneers headed by Clair R. McCol- entations to Goodwill Industries, Mil- Drive, Miami. lough of the Steinman stations. waukee Repertory Theater, St. Camil- lus Hospital, the Curative Workshop Serendipity FCC Commissioner The {`Mike" award is presented each Nicholas Johnson has been selected by year to a pioneer station to honor con- of Milwaukee and the United Perform- ing Arts Fund. the U. S. Junior Chamber of Congress sistently outstanding service to the pub- as one of its ten outstanding young lic and to broadcasting. Filmed fete Each year wts -TV Colum- men of America for 1967. WSPD commenced operations April bia, S. C., selects the South Carolinian 15, 1921, as WTAL. Mr. Storer bought of the Year and honors him with a 30- Radio helps community KSRV On- it in 1927 after he discovered, during minute filmed documentary of his tario, Ore., collected $2,044.15 from negotiations for a saturation radio cam- background and accomplishments. The its donating listeners for a special air paign for his Fort Industry Oil Co., that film is shown to guests at an award compressor to supply air for tanks the station was having financial difficulties. The call letters were changed to WSPD to represent "Speedene," the name under which Fort Industry operated gas stations in Toledo. IN TULSA! Mr. Storer was wsPD's first manager, TP SPATS devoting his evenings to the station while also running Fort Industry and serving as a vice president of American WAGON TUESDAY Metal Products Co. When the oil company was sold to Standard Oil in 1928, TRAIN NITE AT THE the company name was changed to Fort Sunday Night, from MOVIES Industry Co. It was changed to Storer 10:30 p.m. to Midnight. Broadcasting in 1952. 6:30 to 10:00 p.m. Co. All Color Mr. Storer was succeeded as WSPD Top Prime Time Minutes Available manager by the late J. Harold Ryan, Weekly ...first run ...7-Arts who was closely associated with him and Screen Gems, plus the in building the Storer firm and who outstanding NBC movies. also served as a president of the Na- man for top tional Association of Broadcasters. The Call your Petry prime time minute company now owns six television and PERRY seven radio stations. MASON availabilities Previous winners of the "Mike" Daily from award are WHO Des Moines, Iowa; 4:3(1-5:30 p.m. A BILLION MARKET! WTIC Hartford, Conn.; KDKA Pittsburgh; TULSA ...NOW $3 wLw Cincinnati; wort Chicago; wsB The top daytime buy! And 47th in the nation in both Atlanta, and WOR New York. population and E. B.I. (SM Survey of Buying Power) KPIX(TV) opens free press YOU CAN SELL TULSA ON...

What does a local television station do when the only two major newspapers in town are out on strike? Why it 99% COLOR TULSA, OKLAHOMA publishes its own newsletter, of course. ? ! Film, Tape and Live This is what KPIX(Tv) San Francisco Lr_ `Color Facilities! Represented by The Oiiginat Station Representative has been doing ever since Jan. 8, three days after the San Francisco Examiner 51 BROADCASTING, January 22, 1968 of divers searching for drowning vic- 'Where There's Hope' the National Association of Broadcast- tims. The station made it possible to ers from March to July 1938, is now install the device in the Ontario fire film available to TV a professor of journalism at the Uni- department headquarters so that air versity of North Carolina in Chapel could be provided without cost to any A public-service color film, "Where Hill. volunteer who is assisting in search There's Hope," a shortened version of operations. a one -hour salute to Bob Hope at the Pennies from heaven WEE' Boston 61st annual convention of the Boys' WETA -TV plans auction in its Penny -A -Month campaign raised Clubs of America, is being made avail- $20,000 and earned the thanks of His able to networks and stations on a first - After watching the success other Eminence Richard Cardinal Cushing. refusal basis. ETV's have had with similar projects, WETA -TV, Washington's noncommercial The money, contributed by listeners, The film, previewed for newsmen last outlet, is planning to hold a television civic leaders and business organizations, week in New York, runs 28 minutes auction with the station being both pro- will be given to various nonsectarian 30 seconds and is available in 16mm ducer and beneficiary. The show will charities that Cardinal Cushing sup- prints from the public information de- run 4 p.m.- midnight, April 30 -May 4 ports. partment of the Boys Clubs, 771 First and will be a live, color remote. Since Avenue, New York 10017. Professional opinion Gale Sayers, it is in Washington, WETA -TV is taking the Chicago Bear's halfback, in con- Highlights include a review of Mr. advantage of the makeup of the city's junction with Gilbert Altschul Produc- Hope's 30 years in show business; residents and has already lined up tions and the American Dental As- monologues and acceptance by Mr. several famed personalities to act as sociation, appears in a new five -minute Hope of the Herbert Hoover Memorial auctioneers: Art Buchwald, columnist; color film promoting dental hygiene. Award; appearances of Mike Douglas Senator Daniel B. Brewster (D -Md.); The ADA said that "No Time To (master of ceremonies at the awards Otto Graham, Washington Redskins Lose" is designed to reach children and program) and Richard M. Nixon, BCA coach, and Perle Mesta. former ambas- adults of all social groups. Prints are chairman. sador to Luxembourg. available to TV stations through the ADA, 211 East Chicago Avenue, Chi- cago 60611. William Allen White WNEW, NBC newsmen Industry veteran honored Edgar Bergen will be honored with the second honor goes to Ethridge win TWA awards annual Carbon Mike award of the Pa- cific Pioneer Broadcasters at the in- Mark Ethridge, with the Louisville Broadcast winners in Trans World dustry organization's installation and (Ky.) Courier -Journal and Times Airlines' 30th Annual Writing and Pic- dinner dance at the Beverly Hilton (WHAS- AM -FM -TV Louisville) for 27 ture Competition were NBC News pro- hotel, Beverly Hills, Jan. 26. Last year years as general manager, publisher ducer George Vicas and Mike Stein, the award went to radio -TV performer - and board chairman, has been named assistant news director for WNEW New producer Ralph Edwards. The award to receive the William Allen White York. honors industry veterans who have con- Foundation's 1968 national citation for Mr. Vicas was cited for his color tributed significantly to the develop- journalistic merit. The 11th annual cita- special, "The Aviation Revolution," ment of broadcasting. The Pacific Pio- tion will be made at the University of shown on NBC -TV Nov. 7, 1966, and neers, which now numbers nearly 800 Kansas Feb. 12 when Mr. Ethridge will July 19, 1967. Mr. Stein's program, members, also will install CBS -xx deliver the annual William Allen White "No More Highways In the Sky," was Los Angeles executive Harfield Weedin lecture. broadcast April 30, 1967, as a Sunday as its new president. Mr. Ethridge, who was president of News Closeup.

INTERNATIONAL

Latin American and Valparaiso, both Chile; Telbogata, work has associates in 26 nations Bogata, Colombia; TI -TVCR, San Jose, throughout North and South America, Costa Rica; HIN -TV, Santo Domingo, the Middle East and Asia. TV group formed Dominican Republic; Telecuador 4, Guayaquil, Telecuador 6, Quito and Telesistema Cuenca, all Ecuador; Tv -2 International film sales . The formation of LATINO, the and TV-4, Latin American Television International both San Salvador, El Salva- dor; TG -TV, Guatemala City, Series (Banner Films) : Pa- Network Organization, was announced Guatemala; HRTG -TV Tegucigalpa, cific Telecasters Inc., Sydney, N.S.W., last week by ABC International, which Honduras; Tele- curacao, Curacao and Telearuba, Australia. is the representative of this group of Aruba, both Netherlands Antilles; YNSA -TV 19 Worldvision stations in 14 countries. Walt Johnson Road Reports (Shob- Managua, Nicaragua; TV -2 Panama Donald W. Coyle, president of ABC lom Productions) : WAIR Winston - City, Panama; Tele -12 Montevideo, Salem, N. International, said LATINO is "now Uruguay C.; weave Youngstown, and Radio Caracas TV, Ohio; Knco Durango, the largest advertising medium in Latin Caracas, Venezuela. Colo.; WEHW America and can be purchased Hartford, Conn.; KEYN Wichita, Kan.; through There are about 3 million TV sets in a central KFPW Ft. Smith, Ark.; KGMB source." He said it is an out- the LATINO nations. ABC Interna- Hono- growth of lulu, KGMC Denver; WHOO Orlando, Central American Television tional acts as sales and program buy- Network (CATVN), Fla., and WHKP Hendersonville, N. C. with affiliates in ing representative for TV stations and Central America and Panama. networks throughout the world, in- The Golden Voyage (Jack Stations that Douglas make up LATINO are: cluding the CTV Network of Canada. Productions): KTLA(TV) Los Angeles, Teleonce, Buenos Aires; Protel, Santiago ABC International's Worldvision net- and KOMO -TV Seattle. 52 BROADCASTING, January 22, 1968 EQUIPMENT & ENGINEERING

without interference resulting. They FCC CAR rules say that different sets of channels must may complete be used alternately at each repeater station. Final action on rulemaking to establish new home for CAR operators will probably be un- happy also about a rule permitting re- microwaves serving CATV is expected in near future mote control operation; it requires transmitters to be shut down when not The FCC is expected to consider with frequencies in the 10,700 -11,700 transmitting signals as a means of shortly, possibly this week, a proposed mc band (BROADCASTING, Aug. 3, eliminating what the staff says would be order concluding its three- and -a -half- 1964). The commission cited the need an inefficient use of spectrum space. year -old CAR (Community Antenna of landline telephone and telegraph CATV- industry spokesmen in their Relay) rulemaking designed to find a companies for the 6,000 mc frequencies. comments during the proceeding com- new frequency home and establish new But the staff is now proposing rules plained that equipment is not available operating procedures for microwave - that would require carriers serving that can automatically resume oper- station operators serving CATV sys- CATV systems near major cities to ations at the precise tuning point at tems. operate in the 10,700- 11,700 mc band, which it was turned off. However, The proposed new rules, which re- regardless of the distance of the sys- microwave operators in other services late to the frequencies to be assigned to tem. The proposed rules will, in gen- must contend with similar rules. microwave licensees serving cable sys- eral, permit carriers to use the 6,000 mc One proposed rule that some broad- tems and to the technical standards to band in less heavily populated areas, casters may find a hindrance would pro- be required of CAR operators, are although they provide exceptions in cer- hibit CAR licensees and broadcasters likely to draw the protests of CATV tain cases to meet the needs of tele- from interconnecting their microwave spokesmen. phone companies and of possible com- facilities. Some broadcasters now obtain The aim of the rulemaking, issued in munications- satellite service. network programing from CATV- July 1964 (BROADCASTING, Aug. 3, Permanent Allocation The rules serving microwave operators. However, 1964) is to relieve the congestion in will make permanent the 250 mc band, the commission staff notes that the the 6,000 mc band, reserved primarily from 12,700 mc to 12,950 mc, that was proposal to permit such interconnection for land -line telephone and telegraph allocated to CAR service on an interim received no support in the comments. services, and to remove CATV- serving basis in October 1965. Some CATV microwave systems from the business sources had clung to the hope that the Technical topics ... radio frequencies, in the 12,200- 12,700 commission would turn over the entire 500 mc band, from 12,700 to 13,200 mc band. From Visual small cam- mc. Lightweight Achievement of these goals, the com- eras of low -power consumption as well However, the commission, in its no- mission said, would provide for more as multitube color cameras are among tice of proposed rulemaking, had ex- efficient use of the spectrum and for broadcast equipment that use a new pressed uneasiness about turning over the orderly growth of the CATV in- series of one -inch electrostatically fo- the entire band, which provides some dustry. But commission sources expect cused EEV vidicon tubes, according to frequencies television auxiliary CATV spokesmen to complain the new for serv- their supplier, Visual Electronics Corp., ice. And the 250 mc of spectrum, the rules will make life more difficult and New York. The firm noted the series commission staff is said expensive for microwave licensees serv- to feel, will has applicability in transistorized film enable CATV -serving carriers to ing CATV systems. pro- in color cameras. vide and live broadcast Second Step Now The commission 10 channels of service, with each channel 25 mc wide. in October 1965 spun off and adopted Taft order Taft Broadcasting Co., two aspects of the CAR proceeding. It CATV spokesmen, however, have Cincinnati, has ordered 10 high -band established the 12,700 -13,200 mc band argued that in multihop systems, 250 color TV tape systems (TR -70s) from as the new home for CAR, or noncom - mc will provide only five channels of RCA Broadcast and Communications mon- carrier microwave operators serv- service. Their view is that channels in Products Division. The gear will aug- ing CATV systems. It also prescribed such systems cannot be used "back -to- ment eight TR -70s now in use at the conditions that applicants for the 6,000 back," that is, in a continuous line, group's six TV stations. mc frequencies must meet to qualify as common carriers -at least 50% of their customers must be unrelated to them and will use at least 50% of the service (BROADCASTING, Oct. 18, 1965). than a decade o/Conefrucfive -Service The proposed rules now ready for More discussion will, reportedly, reduce fur- proadcaafers ther the chance of microwave oper- fo and de -9ndu3`ry ators serving CATV systems to use the 6,000 mc band, which because of the lower cost and greater reliability of equipment involved is considered de- HOWARD E. STARK sirable by common carriers. The rulemaking would have per- mitted CATV- serving common carriers Brokers-Consultants with long -haul needs -routes of more than 600 miles -to operate in the 6,000 mc band; licensees providing shorter 50 EAST 58TH STREET NEW YORK, N. Y. 1212) 355 -0905 hauls would have been accommodated

BROADCASTING, January 22, 1968 53 marketed today were not in existence and RCA Communications message `New look' a decade ago. blanks, in product identifications (in- Solid Unit The RCA monogram cluding trademark and specific -brand showing the symbolic lightning flash has designations on RCA products and the for RCA been in use, with only minor modifica- design of their packages), in advertis- tion of design, since 1922 (see separate ing, in signs and even in the emblems box). The new trademark employs the on trucks and company work clothes. Style changes are planned three letters alone in a bold contemp- Not Until 1969 In some areas, it'll orary design to form a distinctive single take lead -time for changes to become to modernize image of unit. effective -probably not until the intro- Mr. Sarnoff noted that RCA was now duction of the 1969 line of home -enter - all corporate activities "intimately involved with every princi- tainment products, for example. pal aspect of [information] technology, Mr. Sarnoff said the new identifica- from broadcasting and publishing to tion would be used in RCA sponsorship RCA has initiated a new look that computers and educational systems. The over the past weekend of the AFL All - includes the first radical change in 46 corporate -wide new look corresponds to Star game on NBC -TV and continue years in the design of its trademark. this change, and it will be used to unify this week in selected newspapers and The "new RCA" is being introduced to the identification of all RCA products, in major national magazines. the public in a corporate advertising services, installations and communica- At his news conference, Mr. Sarnoff campaign that was to start on TV tions." said that in view of "an old saying" in yesterday (Jan. 21). Among examples cited by Mr. Sar- broadcasting of "never change a hit," The "complete and systematic change noff of terminology being simplified or he had been asked why RCA was "Corporations in style" as described by Robert W. altered in reference to company activi- changing. He said: Sarnoff, RCA's president and chief ties is the Broadcast and Communica- change a great deal like people" and in this seek executive officer, at a news conference tions Products Division. This particular context assurances that their in New York last week, takes in a pro- unit becomes the Commercial Elec- images are "good," and "they want to be understood they communi- gram that modernizes every facet of the tronic Systems Division Mr. Sarnoff when corporation's appearance from trade- pointed out that the division also pro- cate." Mr. Sarnoff, who was credited with mark to office design. It will be applied duces scientific and instructional equip- originating the changes when took worldwide, affecting products, services ment in addition to broadcast products. he office as president of the corporation and advertising and in terminology that Another such change, to indicate the two years ago, attributed his involve- describes the corporation's varied activi- nature of RCA's international commu- ties. ment to an interest in "art and nications subsidiary operation, is a new graphics" and said this personal "bent" RCA said the change was effected to RCA Global Communications, replac- was largely responsible for his order reflect the corporation's growth and ing the former identification of RCA of a review upon assumption of the diversification. Sales of the corporation Communications Inc. The new identi- presidency. last year exceeded the $3- billion mark fication will be used in all advertising He said that in its review, RCA had for the first time (BROADCASTING, Jan. and promotion programs. difficulty in formulating an image or 1). In the 1920's RCA's line of products RCA's "new look" is being effected "corporate philosophy" because it had ranged from crystal receiving sets to almost simultaneously in all areas in become "complex in character" as a electrical switches and apparatus. More printed material, from letterheads and result of growth, diversification and than 80% of its 12,000 products being product brochures to stock certificates business. "When we started in 1919,"

Corporate symbol retires after 46 years "father of radio." The earliest RCA trademark used The introduction of a new trade- tance of electricity in early radio. was the three letters separated by mark by RCA is the first important It was registered with the U. S. periods -R. C. A. Later the punc- change in 46 years in the presenta- Patent Office on May 1, 1923, but tuation was omitted and the mono- tion of the three letters representing was in use in consumer advertising gram developed. For a brief time in the Radio Corp. of America. in the fall of 1922, promoting the 1921 only the two letters, R and C, The monogram with the symbolic Aeriola Grand radio receiver. Those were used when advocates argued lightning flash underlining the letters ads, according to RCA, priced the the public could remember two in a circle has been in use since radio set with a stand at $350 and letters easier than three. David Sar- Aug. 15, 1922. The lightning flash featured an endorsement by Senatore noff (RCA board chairman), at was employed to mark the impor- Guglielmo Marconi, described as that time general manager of RCA, sided with sponsors of the three - letter monogram. RCA absorbed the Victor Talking Machine Co. in 1929, acquiring other trademarks such as "Victor," "Victrola," "Red Seal" and "His Master's Voice," all of which will continue to be maintained through use on certain product categories, RC" though the new RCA trademark will "predominate" on all company The old and the new products.

54 (EQUIPMENT & ENGINEERING) BROADCASTING, January 22, 1968 he said, "we were a $2 million a year corporation. Now we are a $3 billion corporation." In addition, RCA is in a PHS scrutinizes data from radiation tests business of constant change, he said, recalling: "As my father (David Sar- noff) often said to me: 'Ours is a busi- Radiological experts of the U. S. the Dr. General Leo J. Gehrig, act- ness of obsolescence.'" Public Health Service have coming Surgeon General, last December Mr. Sarnoff said subsidiary opera- pleted testing 800 -odd color TV re- (BROADCASTING, Dec. 18, 1967). tions, such as NBC, would not be ceivers in the Washington area, and More than 1,000 receivers were of- affected by the change in graphics and plan to examine another 200 as they fered to PHS from that service's design. get down to evaluating data on radi- 20,000 employes in the Washington RCA said its new corporate trade- ation from color sets. area. mark will be the "primary identifica- But even as they do, the subject The tests were made on each set tion" for all products, though the Victor of X- radiation from color TV rein the home by a team consisting of name and dog- and -horn symbol will be ceivers took on a new, and to manu- PHS radiologists and representatives retained for selected use with some facturers a distressing, turn: Presi- of the manufacturer of the receiver. products, thus preserving historic asso- dent Johnson in his State of Union Set makers have raised questions on ciations, Mr. Sarnoff said. message last Wednesday called for the efficacy of the instruments used The communications program, de- "protection against the hazardous by the PHS testers: these apparently veloped with the aid of Lippincott & radiation from television sets and tend to give a higher radiation read- Margulies Inc., communications con- other electronic equipment." It is ing than devices used by the TV sultants, has also established eight cate- presumed this means some sort of set manufacturing industry. gories for the use of the company in federal standards on radiation from To work out a satisfactory solu- business or public presentations, all de- TV receivers, although no specifics tion to this disagreement, the PHS signed to describe RCA's current busi- have been suggested yet. and the Electronic Industries Asso- ness areas. These are aerospace systems, The Public Health Service has ciation have scheduled a conference information systems, communications issued no public statement on its to be held in Washington in the systems, entertainment systems, defense findings, due to be released early spring to discuss instrumentation, systems, education systems, research next month, but it's understood few including the use of the Geiger- and service. color sets registered above the rec- Muller counter, radiological film, RCA's corporate program is being ommended level for human safety: and ionization chambers. supervised and coordinated at the com- 0.5 milliroentgens per hour. The re- The color TV radiation scare be- pany by a new department of corporate ceivers of one small manufacturer gan early last year when General identification under Mort Gaffin, direc- has registered badly, it's learned; Electric Co. announced it was modi- tor. The firm has designated CI repre- otherwise standard color TV set fying about 110,000 GE color sets sentatives at each division and subsidi- makers have come through well because of excessive radiation from ary to help implementation. A supple- within the recommended levels. the shunt regulator in the circuit. mentary program to apply the new style A preliminary report on findings Following the modification program, concept to the design of company offices is due to be submitted soon to John the PHS and the Pinellis county and new plant facilities is receiving the W. Gardner, Secretary of Health, (Fla.) health department tested the aid of Ford & Earl Design Associates, Education and Welfare. modified GE sets in that area and, Warren, Mich., with work already under The 1,100 color TV sets that are, it was reported, found that about way at RCA facilities and offices. or will be surveyed by PHS tech- 25% were still radiating excessively. nicians, are all owned by PHS em- The PHS's survey of color receivers ployes and were volunteered for ex- owned by its own employes in the amination in answer to a request by Washington area followed. Peering into a crystal ball nological piece, according to Dr. Ramo, electronics field, electronic microminia- is microminiaturization of electronic turization and satellite communications Dr. Simon Ramo, one of the most circuitry, which would allow for the systems -"will offer us an exciting op- noted people in electronics, did some assembly of lightweight, compact pack- portunity to expand our communica- "rational scouting out into the future" ages containing a tremendous amount of tions potential by a vast order." of communications last week and be- sophisticated electronics. But the key Among the communications develop- dazzled a West Coast audience of piece in future communications, he ments Dr. Ramo sees possible in the Broadcasting business laymen with vi- went on to explain, is quantum elec- future ( "give or take a few decades "): sions of a brilliant new world. Address- tronics: "the ability to produce radia- Three- dimensional color television ing a luncheon meeting of the Holly- tion with such precise control of the through holography. wood Radio and Television Society in frequency and bandwidth that it is Thousands of educational programs, Beverly Hills, Calif. Dr. Ramo pictured possible to pack thousands more chan- pretaped and available in the high -fre- the future as a jigsaw puzzle and de- nels than we are now able to do side quency microwave spectrum (above scribed three of the technological pieces by side for use in communications." ordinary TV and FM broadcasting so that now are on the verge of breaking Dr. Ramo, who is vice chairman of that interference will be avoided). out and becoming feasible. the board of TRW Inc., Redondo The electronic handling of many "Space technology," he began, "has Beach, Calif., a highly diversified man- of the legal operations of our society, advanced to the point where it is now ufacturer of spacecraft, automotive with signatures affixed via an elec- possible to put into space electronic parts, jet -engine components, electronic pen on a special scope and with equipment of great reliability, long life tronics and defense systems, indicated one central authority given the right and with the capability of keeping it- that the three parts of the jigsaw puzzle and necessary devices to produce the self supplied with power directly from of the future -laser and maser tech- master copy. the sun." The second near -ready tech - nology stemming from the quantum "Instant democracy," with people

BROADCASTING, January 22, 1968 55 voting on issues or candidates from CATV -phone cooperation providing more and better communica- their homes over two -way communications services to the public," he said. tion devices. sought by Ford Meanwhile, the CATV industry's A national information system that battle to persuade the FCC to require Frederick W. Ford, president of the could offer new products to viewers and telephone companies to apply for cer- National Cable Television Association, tificates of necessity when they move take orders instanteously over the two- Washington, has issued a call for coop- business way communications system in the into the CATV lease-back between the tele- home. eration CATV and moves into a new phase next month, phone industries. First move, he said in following proceedings before an FCC Dr. Ramo stressed that all of this a letter to NCTA members is for repre- hearing examiner (BROADCASTING, Jan. vision appears to be technically possible. senatives of both industries to sit down 16 et seq.). Oral argument in the case He cautioned, though, that it is not and talk things over. "Together we has been scheduled for Feb. 19 before necessarily what will happen. must get down to the brass tacks of the commission en banc.

FINANCIAL REPORTS

Merger epidemic approved the merger of three compa- on class -A common and 43/41 cents on nies as G &W subsidiaries-E. W. Bliss class -B common. This represents, it Co., Consolidated Cigar Corp. and Uni- was reported, an increase of about 16% breaks out at G &W versal American Corp. (BROADCASTING, from the 151/2 cents quarterly dividend Jan. 15). Officials said G &W would paid before the three- for -two stock thus raise its annual sales rate to about split. Dividends are payable March 15 A mention last week on Wall Street $1.3 billion. to stockholders of record March 1. of merger and Paramount Pictures' par- Early last week, Gulf & Western pro- ent Gulf & Western Industries Inc. was The company also announced that posed a merger with Armour & Co., bound to bring up the on the basis of unaudited figures, reve- question of "with Chicago, major meat packer, producer which company ?" nues rose for the year ended Dec. 30, of soap and detergents, industrial chemi- 1967, compared with the same period of 18), G &W As last Thursday (Jan. cals, fertilizer and drugs. If consum- in 1966. was setting a path that only knowledge- mated, that agreement (reached Jan. For the year ended Dec. 30: able corporate footwork could follow. 16) would be responsible for an opera- About a week before, stockholders had 1967 1966 tion with annual sales above $3.4 bil- Earned per share $1.27 $1.21 lion. Total revenues 57,500,000 49,636,713 The merger would be accom- Net income 4,300,000 4,044,868 plished through an exchange of stock 'Adjusted for the three- for -two stock split worth some $375 million. in January. ABC turns bullish A day later, Gulf & Western had agreed to purchase about 23% of the Wall Street rumors that ABC outstanding common stock of Brown Reeves expects was on the verge of merger with Co., a paper and forest products com- one of a number of corporations pany, in exchange for Gulf & Western improved earnings -at least four were mentioned- convertible debentures and stock pur- apparently served to bolster the chase warrants valued over $15.5 mil- Higher revenues and earnings for value of the network's common lion. 1967 are expected by Reeves Broad- stock last week. G &W is already entrenched in the casting Corp., New York, according to ABC common opened at 61 entertainment field. It owns Paramount J. Drayton Hastie, president of the on the day following ITT's re- Pictures Corp., International Telemeter firm. Reeves has not reported its earn- jection of the merger proposal and Desilu Productions Inc., and has a ings for the year; but its nine -month (BROADCASTING, 8), and Jan. 51% interest in Famous Players Ca- revenues in 1967 were up 11% and in- after a couple of weeks of unin- nadian Corp. come up 4% over 1966's comparable spired performance, the stock's period (BROADCASTING, Nov. 20, 1967). In addition to tending to its new value appeared to be holding Speaking before the Atlanta Society steady around 61. Last Tuesday, merger plan financing, G &W stated last week mil- of Financial Analysts on Jan. 10, Mr. however, ABC jumped 43/4 points, that it proposed to raise $50 lion abroad principally for the overseas Hastie said his company's cash flow closing at 66314, making it one continues to increase. From mid -1960 of the big gainers on the New operations of Paramount Pictures. G &W has gone on record as expecting to the end of 1967, corporate assets York Stock Exchange that day. have grown from about $5 million to On Wednesday, ABC closed at 67, the government to provide a measure of relief for film producers from pro- more than $20 million. Net operating but Thursday fell back to 651/2. revenues in 1966 were $8.9 million The gains were made on the posed rules to limit international investments by U. S. companies overseas. and net income was $699,000. Earn- strength of rumors, Wall Street ings per share in 1967 should be about sources said, that had ABC merg- the same because of additional shares ing with either Litton Industries, Wometco increases now outstanding, Mr. Hastie said. widely diversified manufacturing Reeves Broadcasting, a diversified firm; Ling -Temco -Vought, a Tex- dividend payments company, has been expanding in both as -based aircraft and electronics broadcasting and in CATV. It started firm; Sears, Roebuck, or Mono- Wometco Enterprises Inc., Miami - with a single TV station in 1960, but gram Industries, diversified Cal- based diversified entertainment com- now owns two stations- WUSN -Tv ifornia manufacturer of sanita- pany and group broadcaster, declared a Charleston, S. C. and WHTN -TV Hunt- tion equipment and electronics. regular quarterly dividend on Womet- ington- Charleston, W. Va. -and has co's recently split shares of 12 cents four radio outlets - WITH -AM -Fiat Balti- 56 BROADCASTING, January 22, 1968 more, and WKEE -AM -FM Huntington, The shareholders voted to decrease was reported to have approached man- W. Va. It also has a 50% interest in a the number of directors from 17 to 15 agement of the Newark (N. J.) News, planned TV station in Lexington, Ky. and elected the following to the board: seeking purchase of the daily news- Its CATV operations amount to 11 Charles Allen Jr., Alfred Bloomingdale, paper. A subsidiary, Newark Broad- systems in seven states, with a 12th Armand Deutsch, Samuel H. Haims, casting Corp., is licensee of WVNJ -AM- system soon to be consumated, Mr. Alex L. Hillman, Allan J. Hirschfield, FM Newark. Reeves said. Eliot Hyman, M. Kenneth Hyman, Ben- Officials at the newspaper said talks Reeves, which is traded on the jamin Kalmenson, Jerome A. Newman, had not developed into formal negotia- American Stock Exchange, is also the Maxwell M. Rabb, Denniston L. Slater, tions. owner of an 80% interest in Previews Edgar B. Stern Jr., Anthony R. Tyone Time's station holdings (Time -Life Inc., real- estate marketing company, and Jack L. Warner. Mr. Stern is Broadcast Stations) are KLZ-AM-FM-TV and a 52% interest in National Man- president and principal owner of Royal Denver; WOOD- AM -FM -TV Grand Rap- power Register Inc., computerized em- Street Corp. broadcast group (wnsu- ids, Mich.; Koto- AM -FM -TV San Diego; ployment- service company. AM -FM -Tv New Orleans and 51% of KERO -TV Bakersfield, Calif., and WHIM - WALA -TV Mobile, Ala.). AM-FM-TV Indianapolis. Revenue up, net drops New merger may add Disney reports in Filmways' quarter to Time's stations first -quarter gains Filmways Inc., New York, had an Time Inc., New York, active along approximate 20% rise in revenues but Walt Disney Productions, Burbank, the path of acquisitions last week, may a more than 30% decline in net income Calif., which earlier this year had re- find itself increasing its radio -station vealed that gross had gone up but that for the three -month period ended Nov. holdings. 30, 1967. Per -share earnings were down net income for the fiscal year ended Time has an agreement in principle one -third. The company (primarily in Sept. 30, 1967 had taken a nosedive for the acquisition of Little, Brown & TV and motion pictures) said its ac- (BROADCASTING, Jan. 15), last week Co., Boston book publisher pur- quisitions of three firms (Acme Film -a announced that both net and gross were chase that would involve Time issuing Laboratories last February, Sigma IiI up for first quarter ended Dec. 30, 170,000 shares of common (valued last September and Cinefx in October) 1967. at nearly $17 million) for all of the had been reflected on a pooling -of- Boston company's stock. For the quarter ended Dec. 30: interests basis retroactively in the net At the same time, Time Inc., a di- 1966 income for the period covered. with Earned per share $1p967 verse communications firm its big- Gross revenues 24,39B4OÓ0 20,536.ÓÓÓ' For the three months ended Nov. gest interests in publishing (magazines Net income 2,181,000 2,092.000 30: Adjusted for stock split and stock divi- and books) and paper manufacturing, dends. 1967 1966 Earnings per share 5.41 $64 Revenues 11,049,164 9,171.375 Net income 366,211 560,712 Shares outstanding* 894,652 879,704 This is not an offer to sell nor a solicitation of an offer to buy these securities. The acquisitions of three companies, in The offer is made only by the Prospemu. February, September and October, 1967 have been reflected retroactively in the NEW ISSUE January 18, 1968 above consolidated statements of income on a pooling of interests basis. Further, shares outstanding at Nov. 30, 1966 have been restated to include shares issued in connection with these acquisitions, and to give $40,000,000 effect to a 2% stock dividend paid in May, 1967. Walt Disney Productions W7 seeks acquisitions 41/2% Convertible Subordinated Debentures due January 15, 1993 Convertible into Common Stock at 365 per Share in entertainment field $ WALT DISK. 11110WCTIC$41

There has been a temporary slow- down in the sale of television programs Price 100% in the network and syndication fields (Plus accrued inmrea, from January IS, 1968) but considerable improvement is expected in the immediate future, Eliot Hyman, board chairman of Warner Copies of the Prospectus may be obtained in any Stale in which this Brothers -Seven Arts, told the com- announcement is circulated front only such of the underwriters, including pany's annual meeting of stockholders the undersigned, as may lawfully offer these srruritiu in such State. in Toronto last Tuesday (Jan. 16). Mr. Hyman's observation was contained in a statement read to the meeting by David Lubart, vice president Kidder, Peabody ? Co. Lehman Brothers who said busi- and secretary, company Blyth & Co., Inc. The First Boston Corporation Drexel Harriman Ripley ness had kept Mr. Hyman in New Iece,penrM York. Mr. Hyman added that the future Eastman Dillon, Union Securities & Co. Glore Forgan, Wm. R. Staats Inc. "holds every promise of Warner Bro- Goldman, Sachs & Co. Hornblower & Weeks-Hemphill, Noyes Lazard Frères & Co. thers-Seven Arts being a most important Loeb, Rhoades & Co. Paine, Webber, Jackson & Curtis Salomon Brothers & Hutzler company in every phase of the enter- Smith, Barney & Co. Stone & Webster Securities Corporation Wertheim & Co. tainment field" and he said the com- Incorpora,N White, Weld & Co. Dean Witter & Co. Paribas Corporation pany was interested in "fortuitous acquisitions" in the entertainment area.

BROADCASTING, January 22, 1968 57 Sterling registers for for the continuous transmission of news, in the creation, operation and program- financial information and other infor- ing of closed- circuit TV installations. $2.5 million in bonds mation by CATV, television stations In the fiscal year ended March 31, and closed-circuit TV systems; and if 1967, Sterling Communications showed Sterling Communications Inc., New there are remaining funds they will be a profit of $58,283 after taxes, as York, has filed a registration with the used as working capital and for other contrasted with losses of $4,304 and Securities and Exchange Commission corporate purposes, including CATV. $18,058, respectively, for the fiscal for the sale of $2.5 million of 714 % CATV-subsidiary Sterling Informa- years ended March 1965 and 1966. In collateral trust bonds, due in 1980, plus tion Services Inc., through its subsidi- seven months ended Oct. 31, 1967, the warrants with the right to purchase aries, owns a system in Nassau county company showed a profit of $35,757 500,000 shares of common stock. (Town of Babylon) and has applica- after taxes, as contrasted with a profit of in White Plains, $9,884 for seven months ended Oct. 31, The securities will be offered in units, tions for franchises Rochelle, all New 1966. At present the company has each consisting of $1,000 of bonds and Yonkers and New 720,000 shares outstanding. Charles F. warrants with the right to purchase 200 York. Dolan is president. common shares, at $1,000 per unit. Five Bleak Years For the last five fiscal years as of March 31, 1967, The company estimates that it will Sterling Information Services has oper- receive $2.3 million from the sale after DDB's billing up 16.4 %, ated at a loss, and as of March 31, federal taxes. They propose to apply 1967, its aggregate loss was $1,186,127. $2.2 million to their subsidiary Sterling profits rise 4.3% For the seven months ended Oct. 31, Information Services Ltd., New York CATV operator, for additional loans 1967, the loss was $176,211, as com- Billings at Doyle Dane Bernbach, and investments, or to collateralization pared with a loss of $103,223 for the New York advertising agency, rose of guarantees or indemnities relating to seven months ended Oct. 31, 1966. 16.4% and established a record high obligations; approximately $100,000 will Sterling Communications is engaged for the fiscal year ended Oct. 31, 1967, be used to market the Alphamatic Char- in the distribution of sponsored motion it was announced last week. acter Generator, an electronic device pictures to television stations, adult The agency stated that its annual developed and manufactured by RCA organizations, schools and theaters and report to stockholders is in preparation

FATES & FORTUNES

BROADCAST ADVERTISING William R. Bone, Edwin C. Gibson who resigns. and Thomas H. Ogdon, account super- David Abbott, national sales man- visors at Benton & Bowles, New York, ager and general sales manager for elected VP's. WRDx -TV Boston, named sales manager Arthur Schwartz, director of adver- for wLwr(Tv) Cincinnati. Charles A. tising for Bulova Watch Co., New McFadden, sales manager for WLWI York, elected VP and director of ad- (TV) Indianapolis, appointed general vertising and sales promotion. sales manager of WLWD(TV) Dayton, Oho. WLWT, WLWI and WLWD are Robert O. Daubenspeck, VP and as- Avco Broadcasting stations. Mr. Derr Mr. Hirsch sociate media director, Foote, Cone & Belding, Chicago, named manager of Frank V. Arundel!, TV art producer, Edward Derr, cre- media department. Richard E. Masilotti and account executives John T. Hender- ative research direc- named associate media director for son Jr. and Frederick T. Dombo Jr. tor for Needham, broadcast, and director of network re- elected VP's at Dancer- Fitzgerald- Harper & Steers, Chi- lations there. William H. Bambrick, Sample, New York. cago, Bruce Hirsch, management supervisor for FC&B, New media for William La Cava, former VP and as- director York, named to newly created position sociate creative director, Cone NH&S, New York, Foote, of special assistant to general manager & Belding, New York, joins Telemetric and Frank Ladik, ac- of New York office. Inc., count supervisor for commercial producers, that city, tor. Ladik executive VP agency's Los Angeles Norman L. Muse, as and creative director. division, elected VP's. Mr. Derr suc- creative director at George Pettett ceeds James E. Fasules, named senior Leo Burnett Co., Chi- named VP and south- account director. Richard M. Doub cago, named VP. western manager for named to newly created position of Gene Kolkey and Hal The Hollingbery Co., manager of research department, Chi- Weinstein, both VP's Dallas. cago. at agency, named creative directors. J. Dolan Walsh and J. Warren Tomassene, sales manager Harvey E. Diekroeger, Madeline Paley for waxs -Tv Chicago, named general Mr. Muse and media supervisors at Steve Lehner, copy sales manager, succeeding John J. Mc- Mr. Pettett D'Arcy Advertising, group supervisors, Mahon, named general manager of North Advertising, St. Louis, named as- Chicago, named VP's. WXYZ -TV Detroit (BROADCASTING, Jan. sociate media directors. William R. Holmes, 15). John Severino, with ABC Televi- Joseph P. Costantino, former sales VP and associate media director, sion Spot Sales, New York, named promotion manager for xTVU(TV) Oak- assumes functions of media re- sales manager of WBKB -TV. Both are land-San Francisco, and VP of Broad- search director from Sol Israel, named ABC -owned stations. Lee M. Vanden - cast Promotion Association, named cor- assistant to director of marketing serv- Handel, national sales manager for porate director of advertising and pro- ices. Gerald P. Branson and Timothy ABC -owned radio stations, named gen- motion, Avco Broadcasting Corp., Cin- G. Finney named senior media buyers. eral sales manager of wxYz. cinnati, succeeding John C. Burpee, Stuart P. Erwin Jr., director of ad-

58 BROADCASTING, January 22, 1968 and will be mailed shortly. DDB shares Calif. expenses were up less than 1% over are traded over -the -counter. For the 12 weeks ended Nov. 23, the same period last year. For the fiscal year ended Oct. 31, 1967: Consolidated net revenues for the 1967: 1967 1966 fiscal quarter ended Dec. 31, 1967, 1967 1966 Earned per share $0.83 $0.57 Gross revenues 56,365,000 47,696,000 were reported at $8,599,581, up from Earned per share $2.30 $2.27 Television distrib. 8,221,000 3,451,000 $8,306,779 in the same quarter of Billings 228,025,024 195,823,476 Television programs 7,066,000 9,076,000 Net profit 4,842,730 4,644,594 Net income 4,793,000 3,152,000 1966. Consolidated earnings for the Feature films quarter were $1,800,078, compared and shorts 9,133,000 4.896,000 Television programs 307,000 563,000 with $2,062,359 last year. Earnings MGM's As adjusted for the 5% stock dividends per share were 54 cents compared with first quarter effective Jan. 16 and Sept. 29. 1967. 61 cents based on 3,363,182 shares out- sets earnings record standing on Dec. 31, 1967. In addition to TV and radio stations Metro -Goldwyn -Mayer Inc., New Softness in spot TV in Cincinnati; Columbus, Ohio; Bir- York, reported last week that it had mingham, Ala.; Kansas City, Mo., and established record earnings for the first drops Taft's earnings Buffalo, N. Y., and a TV in Scranton/ quarter of fiscal 1968, ended Nov. 23, Wilkes- Barre, Pa., Taft owns Hanna - 1967, according to Robert H. O'Brien, Taft Broadcasting Co., Cincinnati, Barbera Productions Inc., Hollywood president. reported a slight increase in net reve- producer of animated films. Stockholders were paid a quarterly nues, but a decline in net earnings for For the nine months ended Dec. 31: dividend of 30 cents a share. the nine -month period ended Dec. 31, 1967 1966 Earned per share $1.46 $1.62 According to Mr. O'Brien, earnings 1967. Consolidated are equivalent to 83 cents per share on Commenting on the report, Lawrence net revenues 25,681,660 22,644,804 'Profit before federal and state income taxes the 5,756,351 shares outstanding since H. Rogers II, president, said: "The and before extraordinary credit from the the two 5% stock dividends declared decline was attributable chiefly to a sale of WKYT -TV Lexington, Ky., was $9,- 566,272 compared with $10,651,794 in 1966. in the past 12 months and the issuance continued softness in TV national spot After extraordinary credit from the sale of of 162,037 shares for the purchase of sales. Despite increased costs in color - the station, earnings per share were $1.93 this year, an increase of 19.6% over last 2,007 acres of land in Conejo Valley, TV operations, broadcasting operating year.

vertising for Ralston Purina Co. con- both VP's and senior account super- ative art group head and Mr. Milligan sumer products division, St. Louis, visors at Doyle Dane Bernbach, New as senior art director. named supervisors. named director of newly created com- York, management Kent Fredericks, ABC -TV Spot munication Hugh Branigan, broadcast services, and marketing services de- Sales, Chicago, named account execu- partment. Richard Kane, personnel, and Kenneth tive in New York office. Milt Berty, Worland, assistant treasurer, all depart- James J. O'Rourke, media supervisor, San Francisco Spot Sales office, suc- ment heads at DDB, New York, elect- Buchen Advertising, Chicago, named ceeds Mr. Fredericks in Chicago; Mark ed VP's. director of media. Mandala, KABC -TV Los Angeles ac- Rodman B. Funston, director of per- George J. Leroy, count executive, replaces Mr. Berty in sonnel, BBDO, New York, elected VP. VP, chairman of plans San Francisco. and chairman Charles T. Smith Jr., manager of board Robert J. Keenan, account executive of executive commit- Greenville, S. C., office of Peat, Mar- and manager of sales planning for wick, Mitchell and Co., certified public tee for Hazard Adver- NBC Spot TV Sales, Chicago, appoint- accounting firm, named VP in charge tising Co., New York, ed account executive with CBS -TV of finance, Henderson Advertising joins Geyer - Oswald, central sales division, Chicago. Agency, that city. that city, as VP. Howell L. Davis, national sales repre- Barron Hoffar, with Jack Rage!, VP and associate media Mr. Leroy sentative in Detroit office of Blair Tele- Campbell -Ewald Co., director, Foote, Cone & Belding, Chi- vision, joins WJW -TV Cleveland ac- Detroit, named art supervisor. as cago, joins Campbell -Mithun there as count executive. media director. Scott A. McInnis, senior media buy- Don L. Henry, head of Dallas sales Howard Teitler, formerly with J. er with Young & Rubicam, Detroit, office of xxol, Fort Worth, joins Avery- Walter Thompson Co., Chicago, joins joins MacManus, John & Adams, Knodel, Dallas. North Advertising there as account di- Bloomfield Hills, Mich., as media rector. planner. Keith L. Alm, research department, Earle Ludgin & Co., Chicago, appoint- Hap Trout, program director for Bernard M. Sandler, writer and ac- ed account executive. KDES Palm Springs, Calif., appointed count executive with Melvin F. Hall sales manager. Advertising Agency Inc., Buffalo, Michael F. Mullins, national sales N. Y., named radio and TV director, manager for KARK-TV Little Rock, Ark., named general sales manager. David Gerald R. Smela, formerly with De- J. Jones, account executive, named as- troit sales staff of Nation's Business, sistant general sales manager. joins WJR Detroit as director of in- Gerald W. Abrams, account execu- dustrial sales, new position. tive with WCBS -TV New York, Leonard James W. Steele and Harris E. Mil- Schammel, with Chicago national ligan Jr. named art directors, Hender- sales office of CBS, and Robert J. son Advertising Agency, Greenville, Warner, in San Francisco office of CBS, Mr. Loughrane Mr. Yahner S. C. Both were with D'Arcy Adver- all appointed account executives, CBS Barry Loughrane and Frank Yahner, tising Co., Atlanta; Mr. Steele as cre- Television Stations National Sales, New

BROADCASTING, January 22, 1968 59 York. Gary Levin, account executive sistant general manager of wiwl(TV) Jack James, acting production man- with WCAU -TV Philadelphia, appointed Indianapolis. Both are Avco Broadcast- ager for WREX-TV Rockford, Ill., named account executive, CBS Television Sta- ing stations. production manager. tions National Sales, Chicago. J. Taber Bolden Jr., former staff ad- Clem Candelaria, operation manager David B. Marsh, account executive ministrator, training design, RCA, Cam- for KTVT(TV) Fort Worth - Dallas, for Naegele Outdoor Advertising, joins den, N. J., appointed administrator for named production manager. WNEM -TV Bay City - Saginaw - Flint, training and personnel, NBC, New John Steinwand, program director Mich., as account executive. York. for WSPD -TV Toledo, Ohio, appointed Barkley Bull appointed account ex- Joseph B. Burton, account executive, operations manager. ecutive at Spade and Archer Inc., New WNOR Norfolk, Va., appointed general York. manager, WT1D -AM -FM Newport News, NEWS Va. Robert H. Devlin Jr., management resources trainee with CBS Radio, New York, named account executive. PROGRAMING Donald S. Newbury, account execu- Victor Blau, general manager of tive for KGBS Los Angeles, appointed Warner Bros. -Seven Arts music divi- to similar position at KBMS -FM Los sion of W7 Inc., Burbank, Calif., elect- Angeles. ed VP of parent firm. Mike McCarthy, creative group head Marian Searchinger, with United Mr. Fitzgerald Mr. Dermady for Kenyon & Eckhardt, Chicago, joins Artists Corp., New York, joins General Reach, McClinton & Co. there as copy- Artists Corp., that city, as VP of equity William Fitzgerald, writer. and literary divisions. head of national over- Morton Schwartz, president of Re- night broadcast news Michael T. Dorsey, account execu- for AP New York tive with WDCA -TV Washington, and cording Studios Inc., New York, resigns with no future plans announced. bureau, appointed day Iry Lichtenstein, program director for news supervisor in WWDC Washington, join sales staff of Alfred Markim, executive VP, succeeds hint. broadcast news de- WTOP, that city. partment, succeeding Jerry Golden, account executive with James Wessel, named Mr. Haworth MEDIA Videotape Center, New York, appoint- to newly created post ed sales executive with Reeves Sound of director of special projects in broad- Studios, that city. cast department. Stephen Dermady, Stanley J. Solson, coordinator of assistant overnight editor, succeeds Mr. corporate planning for NBC, joins Fitzgerald. Robert D. Haworth, with Screen Gems as associate director of AP in Dallas and Kansas City, Mo., for research, New York. 10 years. named Kansas City broadcast news editor. Martin Dooling, sales account executive for CBS -TV Hollywood, named Ed Fouhy, CBS News bureau man- program executive. ager in Saigon, named manager of CBS Mr. Thomas Mr. James News bureau in Chicago. Eugene S. Thomas, executive VP Robert Anderson, free -lance TV and and general manager of KETv(Tv) movie production manager, named pro- Lou Cioffi, ABC News Tokyo bureau Omaha, Neb.- Council Bluffs, Iowa, and duction supervisor for Wolper Produc- chief, named national correspondent first chairman of television board of tions, Los Angeles. for ABC News. directors of National Association of Edward F. Ryan, general manager Broadcasters, retires Jan. 31 after 43 WTOP News (wTOP- AM- FM -Tv) Wash- years in broadcasting. No successor has ington, named assistant to Laurence E. been named. Mr. Thomas plans to enter Richardson, president of stations. Jack writing and consulting fields and will O. Jurey, WTOP News editor succeeds continue as member of board of direc- Mr. Ryan. tors for KETV. Kenneth H. James, VP Bill Greenwood, director of public and station manager, is head of station affairs bureau of National Educational operations. Radio division, National Association of Mr. Jacobson Mr. Knautz Richard K. Burton, manager of Educational Broadcasters, Washington, Jack Jacobson, production manager, WRFT -TV Roanoke, Va., named gen- resigns to join UPI as roving Washing- eral manager. and Don Knautz, assistant program ton correspondent. Perry D. Young, manager, both with WGN -TV Chicago, with UPI New York bureau, assigned W. Howard Jernigan, general sales appointed program manager and man- to UPI in South Vietnam. manager for WGH Newport News, Va., ager of operations, respectively. named assistant general manager. Frank Georg, news and program di- Dean McCarthy, program director, rector for KNX Los Angeles, named ex- Hartwell Conklin, news director for WXYZ -TV Detroit, named director of ecutive editor for all -news format being WDBO -TV Orlando, Fla., appointed sta- programing, WBKB -TV Chicago. He suc- introduced by KFWB Los Angeles in tion WGHP -TV manager of High Point - ceeds Lee Schulman, who resigned to March. Winston- Salem, N. C. join xNBC(TV) Los Angeles. David Choate, news assignment edi- Bryce Cooke, with WDAF Kansas City, Bob Osborne, formerly program di- tor for WCKT(TV) Miami, appointed Mo., appointed station manager of rector of wit. St. Louis, named program assistant news director. Mike McDon- WDAF -FM, that city. and operations director of WEW, there. ald, with WANE -TV Fort Wayne, Ind., F. Patrick Shannon, sales manager Michael Steele appointed program joins wcKT as writer -producer. Max for WLWT(TV) Cincinnati, named as- manager of WNBF Binghamton, N. Y. Wolf, with WOOD -TV Grand Rapids,

60 (FATES & FORTUNES) BROADCASTING, January 22, 1968 Mich., David Willingham, newsfilm- reporter for WMBD -TV Peoria, Ill., and names on NAB radio board ballot Bill Freeland, news director for wt.sw- 25 TV Miami, named newsfilm- reporters Twenty -five broadcasters have Page and Pratt are brothers despite for WCKT. been nominated for two -year terms different surname). 14: KRDO Robert P. Vainowski, producer with to fill 12 seats on National Associa- District Harry W. Hoth, and Al Ross, ;cas San Francisco, named director of tion of Broadcasters radio board. Colorado Springs, WJTN KNAB Burlington, editorial and public affairs. District 2: Simon Goldman, Colo. (incumbent). Jamestown, N. Y. (incumbent); District 16: Harry Trenner, KCKC Cliff Barrett, news director for xvoo- Walter Nieman, WQXR New York, San Bernardino, Calif., and George AM-TV, Tulsa, Okla., appointed assistant and James R. Skidmore, WMCR On- A. Wagner, KFI Los Angeles. news director for wow Baltimore. eida, N. Y. Class A: R. M. Brown, KPOJ Philip Hayes, news director for District 4: Wilson C. Wearn, Portland, Ore., and Charles E. Gates, WKHM Jackson, Mich., joins news staff WFSC Greenville, S. C., and Jack WON Chicago (incumbent). of WFIL Philadelphia. S. Younts, WEEB Southern Pines, Class B: Ben A. Laird, WDUZ N. C. (incumbent). Green Bay, Wis., and Paul B. Mar- Bob Hardt, morning newscaster for District 6: F. C. Sowell, WLAC ion, WBT Charlotte, N. C. wxvz Detroit, joins news staff of WABC Nashville (incumbent), and John L. Class C: J. R. Livesay, WLBH New York. Vath, wsMB New Orleans. Mattoon, Ill. (incumbent), and District 8: Walter Patterson, Philip Spencer, wcss Amsterdam, EQUIPMENT & ENGINEERING WKNR Dearborn, Mich., and Ray- N. Y. mond A. Plank, WKLA Ludington, FM: Edward D. Allen Jr., WDOR- Theodore Baum, executive VP, Vikoa Mich. (incumbent). FM Sturgeon Bay, Wis., and David Inc., elected president. Arthur Baum, District 10: Don C. Dailey, KGBx H. Polinger, WTFM Lake Success, former president, remains board chair- Springfield, Mo., and Robert E. N. Y. man. Harold Roveda, general manager Thomas, WJAG Norfolk, Neb. Ballots will be mailed on Jan. 31 of cable division, elected VP of Vikoa's District 12: Alan Page, KGWA and must be returned to NAB by cable manufacturing subsidiary. Enid, Okla., and Robert L. Pratt, Feb. 14. Results will be announced George W. Yazell, manager of cus- KGGF Coffeyville, Kan. (Messrs. Feb. 15. tomer service for Gates Radio Co., Quincy, Ill., named field service man- Stamford, Conn., named general man- of director of photography for broad- ager. John P. Bowers, staff assistant to ager for EVR systems engineering. cast division of ABC Inc.. New York, president, Gates Radio, named man- supervising Martin H. Meaney Jr., allocations en- production and distribution ager of customer order department. of still photography. Richard A. Powell, manager of govern- gineer for NBC, New York, appointed ment and communications marketing, manager, allocations engineering. James F. Stanley, head of own public relations agency in New York, joins named manager, government and ex- Gene W. Duckworth, VP and gen- Pampel & Associates port marketing. eral manager of RCA industrial tube Inc., New York division of Radio Corporation of Amer- advertising and PR firm, as director of John Mayer appointed to newly cre- public relations. ica, New York, named to newly created post of marketing staff assistant ated post of division VP, equipment for Califone /Roberts, Los Angeles elec- ALLIED FIELDS tronics division of Rheem Manufactur- sales, RCA Electronic Components and city. Roger Hoeck, ing Co. Devices. that manager of Frederick H. Heatley, technical su- radio station C. sales for American Walter Fisher, executive VP and pervisor for wez -TV Boston, named as- director of sales, Zenith Sales Corp., sistant chief engineer. Research Bureau, elected president of firm succeeding Beltsville, Md., elect- Leonard C. Truesdell, who resigns. FANFARE ed VP, radio station Mr. Truesdell also was executive VP sales. George T. Redman, advertising, pro- in charge of marketing for parent firm, Harold W. Lincoln, Zenith Radio Corp. motion and press information director for WBKB -TV Chicago, named promo- Mr. Hoeck aide from 1955 to Ralph T. Voigt, formerly with WPRO- tion director of WABC -TV New York. He 1963 to Representa- TV Providence, R. I.. named assistant is succeeded at WBKB -TV by Chris- tive Torbert Macdonald (D- Mass.) and director of engineering for WBEN -AM- topher Duffy, assistant promotion di- later independent PR consultant in FM -TV Buffalo, N. Y. rector. Washington, rejoins Congressman Mac- donald (who is chairman of the House Lewis C. Radford Judy Loewe, assistant advertising and Communications Subcommittee) as ad- Jr., southeastern re- promotion manager for wPtx(Tv) New ministrative assistant. gional manager for York, named senior on -air promotion John L. Martin, former agent producer for WNEW -TV, that city. special Visual Electronics supervisor, Federal Bureau of Investi- Corp., Atlanta, named Carl V. Tibbetts, formerly promotion gation, joins Washington law office of national sales man- director for KTAL -TV Texarkana, Tex. - John H. Midlen. ager in New York. Shreveport, La., appointed promotion Kenneth W. Lloyd director for KARK -TV Little Rock, Ark. INTERNATIONAL Mr. Radford named national dis- Tina Santi appointed director of ra- P. tributor sales man- John Bassett, director of promo- dio and television for Grey Public Re- Eaton Broadcasting Ltd., Tor- ager for Rohn Manufacturing Co., tion for lations Inc., New York. Toronto Telegram, Peoria, Ill. onto, and appoint- Rick Giacalone, director of photog- ed executive assistant to president of Robert A. Castrignano, with engi- raphy for Medical World News, New Eaton Broadcasting and to publisher neering team of CBS Laboratories, York, named to newly created position of The Telegram.

BROADCASTING, January 22, 1968 61 tion in 1947. He is survived by wire, as announcer for NBC's Music Hall of Dorothy, and daughter. the Air and Music of the New World. Joel S. Daniels Jr., advertising and Assignments at WOR New York and sales promotion administrator for news directorship at WPAT Paterson, Northeast Airlines Inc., died of heart N. J., preceeded his wvox post. He is attack Jan. 15. Mr. Daniels, who joined survived by wife, Diana, son and daugh- Northeast in 1958, had over 20 years ter. of airline advertising experience. He is Warren R. Coleman, 67, who played Mr. Hoyt Mr. Kluzer survived by his wife, Jane, and son. "Kingfish" in original Amos 'n' Andy 13 J. G. Hoyt, VP in San Juan office of Charles F. McCarthy, 63, newscaster radio series, died Jan. at his home in Young & Rubicam, named VP, area for WVOX-AM-FM, New Rochelle, N. Y., Martha's Vineyard, Mass. Mr. Cole- manager, Latin America and Far East. and for years with NBC and ABC, died man was radio, stage and film actor Andrea Kluzer, managing director, Jan. 13 at New Rochelle hospital after for some 30 years and produced, di- Y &R, Milan, Italy, elected VP. suffering stroke at his home there. Mr. rected and wrote for stage and motion McCarthy broke into radio on old pictures. WLWL New York, WIOD Miami and DEATHS Dr. Sr., KSD St. Louis before becoming one of Robert Reynolds Jones 84, Philip Galt Sewell, 54, general man- first personality newscasters at WMGM evangelist and founder of Bob Jones ager of wRCS Ahoskie, N. C., died Jan. New York (now WHN). With the ad- University, Greenville, S. C., licensee 9 at Roanoke -Chowan hospital, Ahos- vent of television, he ended 10 years of WMUU -AM -FM Greenville, died Jan. kie, after long illness. Mr. Sewell was with NBC Radio by joining NBC -TV 16 in Greenville. He is survived by his station's first manager, assuming posi- as play -by -play sportscaster, and then wife, Mary, and son.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS As compiled by BROADCASTING, Jan. counsel Cohen & Berfield; consulting engi- respects, petitions to enlarge issues, filed neer Robert L. Purcell, both Washington. Sept. 27, 1967, and Oct. 10, 1967, respectively, 11, through Jan. 17 and based on filings, Principals: Albert E. Farone, president and by Liberty Television and by Southern William J. Calsam, vice president and Oregon Broadcasting Co. Board member authorizations and other actions of treasurer (each 50 %). Mr. Farone is at- Pincock dissenting with statement. Board the FCC. torney and is president, treasurer and 100% member Nelson absent. Action Jan. 12. stockholder in real estate holding company. Abbreviations: Ann. -announced. ant.-an- Mr. Calsam has no other present business ACTIONS ON MOTIONS tenna. aur.- aural. CATV-community an- interests indicated. Action Jan. 10. Chief Hearing Examiner James D. Cun- tenna television. CH- critical hours. CP- Commission has denied motion for stay ningham on Jan. 8 in Utica, N. Y. (Rust construction permit. D -day. DA -direction- pending judicial review of its grant of TV Craft Broadcasting Co., P. H. Inc. and Roy al antenna. ERP- effective radiated power. ch. 13 to Flower City Television Corp. of H. Park Broadcasting Inc.), TV ch. 20 pro- kc- kilocycles. kw- kilowatts. LS -local sun- Rochester, N. Y., but if petitioners file re- ceeding. Designated Examiner Thomas H. set. mc- megacycles. mod.- modification. N quest for stay of decision with United Donahue to serve as presiding officer; -night. PSA- presunrise service authority. States Court of Appeals for District of scheduled prehearing conference for Feb. 7 SCA -subsidiary communications authoriza- Columbia on or before Jan. 19, 1968, corn - and hearing for March 19 (Does. 17932 -4) tion. SH- specified hours. SSA-special serv- mission stated it will stay proceeding until And in Seattle (King's Garden Inc.) TV ice authorization. STA- special temporary judicial determination has been made on proceeding, granted motion by King's Gar- authorization. trans. -transmitter. UHF-ul- that request (Does. 14394 -5, 14460 -2, 14464 -8). den and extended from Jan, 8 to Jan. 22 tra high frequency. U- unlimited hours. Action Jan. 10. time to file proposed findings (Doc. 17659). VHF-very high frequency. vis.- visual. w- OTHER ACTIONS And in Elmira, N. Y. (WENY Inc. and watts. .-educational. Channel 9 Syracuse Inc.) TV ch. 36 pro- Review board in Aurora, Ill., TV broad- ceeding. Designated Examiner H. Gifford cast proceeding, Does. 17407 -08, granted Irion to serve as presiding officer; sched- New TV stations petition for extension of time filed Jan. 11, uled prehearing conference for Feb. 20 and FINAL ACTIONS by Aljir Broadcasting Inc. and extended to hearing for March 28 (Does. 17926 -7). Jan. 23 time within which to file responsive Hearing Examiner Jay A. Kyle on Jan. Oneonta, N. Y.- Susquehanna Broadcast- pleadings to oppositions to petition to en- 12 in Gainesville, Fla. (Minshall Broadcast- ing Inc. Broadcast Bureau granted UHF ch. large issues filed Dec. 1. 1967. Action Jan. 15. ing Inc. and University City Television 15 (476 -482 mc); ERP 10.7 kw vis., 2.14 kw Review board in Medford, Ore., TV Cable Inc.) TV proceeding. Ordered re- aur. Ant. height above average terrain 980 broadcast proceeding, Docs. 17680, 81 and 82, sumption of evidentiary hearing for Jan. ft.; ant. height above ground 417.9 ft. P. O. granted petition to enlarge issues filed on 29 (Docs. 17609 -10). And in Boston (Patriot address: 206 Main Street, Oneonta 13820. Oct. 10, 1967, by Southern Oregon Broad- State Television Inc. and Boston Heritage Estimated construction cost $385,000; first - casting Co. Board member Nelson absent. Broadcasting Inc.) TV proceeding, granted year operating cost $487,200; revenue $250.- Action Jan. 10. request by Boston Heritage and scheduled 000. Geographic coordinates 45. 25, 32,, north Review board in Medford, Ore., TV Jan. 16 for exchange of exhibits and re- lat.; 75. 03, 34" west long. Type trans. RCA broadcast proceeding, Docs. 17680 -82, granted scheduled Jan. 29 hearing for Jan. 30 (Docs. TTU -2A. Type ant. RCA TFU -6C. Legal to extent indicated, and denied in all other 17742 -3). Hearing Examiner Forest L. McClen- ning on Jan. 8 in Jacksonville, Fla, (Florida - Georgia Television Inc., Community First Corp., New Horizons Telecasting Inc. and Florida Gateway Television Co.) TV proceeding, granted petition by Florida Gate- way for leave to amend its financial pro- EDWIN TORNBERG posal to substitute loan commitment letter from Florida National Bank of Jackson- ville and related documents (Does. 10834, & COMPANY, INC. 17582 -4). By separate action, granted petition by Community First Corp. for leave to correct an inadvertent transcription error in its application where amounts shown under program and production costs and under technical and engineering costs were Negotiators For The Purchase And Sale Of transposed, and dismissed without consideration petition for leave to file reply. Radio And TV Stations CATV Hearing Examiner Chester F. Naumo- wicz Jr. on Jan. 16 in Sacramento, Calif. Appraisers Financial Advisors (Grayson Television Inc. and Hercules Broadcasting Co.) TV proceeding, granted New York -60 East 42nd St., New York 17, N. Y. motion by Hercules and extended dates for MU 7-4242 exchange of exhibits and notification of West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5.3164 witnesses to Jan. 31 and Feb. 9, respectively Washington -711 14th St., N.W., Washington, D.C. Dl 7-8531 (Docs. 17778 -9). CALL LETTER APPLICATION Rovan Television Inc., Macon, Ga. Re- 62 BROADCASTING, January 22, 1888 quests WMCN -TV. Mich., Complainants v. Michigan Bell 'tele- WANG North Atlanta, Ga.-Broadcast phone Co.). Designated Examiner Charles J. Bureau granted license covering installation Frederick to serve as presiding officer; of new auxiliary trans. at main trans. loca- Existing TV stations scheduled prehearing conference for Feb. 2 tion, and license covering new AM, specify and hearing for March 5 (Doc. 17484). type trans. (main). Action Jan. 16. FINAL ACTION Hearing Examiner Charles J. Frederick KIMO Hilo, Hawaii -Broadcast Bureau on Jan. 8 in Crowley, La. (Rice Capital granted license covering change in ant: WVTV(TV) Milwaukee- Broadcast Bu- Broadcasting Co.) AM proceeding. Closed trans. location (main); and license covering reau granted CP to change ERP to 1,100 kw record (Doc. 16785). On Jan. 10 in Bridgeton, change in auxiliary trans. location, studio vis., 110 kw aur., type trans. (main), make N. C. (V.W.B. Inc.) AM proceeding, granted location. Action Jan. 16. changes in ant. structure (main); condition. petition by V.W.B. Inc. for leave to amend KRPL Moscow, Idaho -Broadcast Bu- Action Jan. 10. its application relating to its financial plan reau granted license covering increase in (Doc. 17560). daytime power and installation of new type Hearing Examiner Millard F. French on trans. Action Jan. 16. ACTIONS ON MOTIONS Jan. 15 in Donelson, Tenn. (Great Southern WLOU Louisville, Ky.- Broadcast Bu- Chief Hearing Examiner James D. Cun- Broadcasting Co.) AM proceeding, on ex- reau granted CP to install new trans. at ningham on Jan. 8 in Lexington, Ky. (peti- aminer's own motion, continued hearing main trans. location, for auxiliary pur- tions by Kentucky Central Television Inc., from Jan. 18 to Jan. 19 (Doc. 17365). poses only. Action Jan. 16. IWKYT -TV] and WLEX -TV Inc. to stay Hearing Examiner Elizabeth C. Smith WLRS Louisville, Ky.- Broadcast Bu- construction and to prevent expansion of on Jan. 15 in Bayamon, )?. R. (Augustine L. reau granted license covering change in CATV systems in Lexington market area by Cavallaro Jr.) AM proceeding, granted peti- ant.- trans. and studio location, install new Berea Cablevision Inc.. Gregg Cablevision tion by Augustine L. Cavallaro Jr. and ex- trans. and ant., ERP 3 kw, ant. height 285 Mt. Co.). tended to Jan. 19 time to file reply findings ft. Action Jan. 16. Inc., and Sterling Antennavision (Doc. 16891). KJPW Waynesville, Mo.- Broadcast Bu- Ordered that ruling on request by Broad- granted to make changes in ant. cast Bureau that record be reopened shall CALL LETTER APPLICATION reau CP be made by presiding hearing examiner system. Action Jan. 10. upon his return to duty; and on chief Crittendon County Broadcasting Co., KTTT Columbus, Neb.- Broadcast Bureau hearing examiner's own motion, extended Marion, Ky. Requests WMJL. granted CP to make changes in ant. sys- procedural (Does. 16990). tem. Action Jan. 10. indefinitely dates CALL LETTER ACTION WEGO Concord, N. C.- Broadcast Bureau K.B.R. Broadcasting Co., Ainsworth, granted CP to replace expired permit for RULEMAKING ACTION Neb. Granted KBRB. change in ant. location, ant. system and ground system. Action Jan. 15. Commission has denied proposal by Existing AM stations WKTE King, N. C.- Broadcast Bureau Mid -America Broadcasting Inc., for rule - granted license covering change in daytime making to amend table of television assign- APPLICATIONS power, change ant.-ground-system, delete Salina and Lincoln Center. Kan. ments for KTOT Big Bear Lake, Calif. -Seeks CP request for change in DA -D and change (RM- 1124). Action Jan. 10. 16. to increase power from 250 w to 1 kw and type trans. Action Jan. make changes in DA system. Ann. Jan. 16. WHHM Henderson, Tenn. - Broadcast CALL LETTER APPLICATIONS WDLP Panama City, Fla. -Seeks CP to Bureau granted license covering new AM. WAII-TV, Pacific and Southern Co., make changes in DA system. Ann. Jan. 16. Action Jan. 16. Atlanta. Requests WQXI -TV. WHBI Newark, N. J. -Seeks mod. of CP KWSC Pullman, Wash. -Broadcast Bureau to change station location from Newark, granted CP to change ant.-trans. location to KJJJ -TV, McAlister TV Enterprises Inc., WSU Experimental Farms, Pullman; install -TV. N. J. to Newark, N. J. -N. Y.; change studio Lubbock, Tex. Requests KSEL location to 80 Riverside Drive, N. Y. new type trans. and make changes in ant. system; conditions. Action Jan. 10. FINAL ACTIONS WCSW Shell Lake, Wis.-Broadcast Bu- New AM stations WTRR Sanford, Fla.-Broadcast Bureau reau granted license covering new AM. granted CP to change ant-trans. and studio Action Jan. 16. APPLICATIONS location of main trans. to Celery Avenue, at ACTIONS MOTIONS Catlettsburg, Ky. -Edgar Kitchens. Seeks city limits, Sanford, and CP to change trans. ON 1600 kc, 5 kw -D. P. O. address: 2001 Win- and studio location of auxiliary trans. to Chief Hearing Examiner James D. Cun- chester Avenue, Ashland, Ky. 41101. Esti- Celery Avenue, at city limits of Sanford. ningham on Jan. 8 in Nashville (Second mated construction cost $46,196; first -year Action Jan. 10. Thursday Corp.) proceeding on renewal of operating cost $42,000; revenue $55,000. Principal: Mr. Kitchen is sole owner of nursing home and motel. Ann. Jan. 16. Dickinson, N. D.-Midwest Radio Co. Seeks 1340 kc, 250 w. P. O. address: 303 North 5th Street, Fargo, N. D. 58102. Esti- mated construction cost $25,888.11; first -year operating cost $212,000; revenue $50,000. Principal: Larry Lakoduk, president. Appli- cant is licensee of KQWB Fargo, N. D. and YOU WANT KQWB -FM Moorehead, Minn. Ann. Jan. 4. IF TO BUY Livingston, Tenn.-Sound Inc. of Livings- ton, Tenn. Seeks 1110 kc, 250 w -D. P. O. address: 207 West Main Street, Liv- A BROADCAST TRANSMITTER ingston 38570. Estimated construction cost $41,917.63; first -year operating cost $40,000; revenue $50,000. Principals: Clarence Davis, president FROM THE LARGEST MANUFACTURER (7.1%),(7.1 %), John A. Turnbull, secretary (12.4%) and J. W. Winningham, treasurer (12.4 %). Mr. Davis is partner in pharmacy. Mr. Copeland is partner in lumber company. Mr. Turnbull is attorney. Mr. Winningham is partner in automobile DON'T BUY CCA agency. Ann. Jan. 16. OTHER ACTION Review board in St. Louis, AM broadcast proceeding, Does. 17210, et al., granted WE'RE ONLY # request for extension of time filed Jan. 5, by Archway Broadcasting Corp. and extended to Jan. 19, time within which to file responsive pleadings to motion to enlarge issues filed by Kansas Broadcasting Inc. on WE'RE NOT PARTICULARLY PROUD THAT WE'RE ONLY #3, BUT CONSIDERING THAT Dec. 18, 1967. Board member Nelson ab- HAS BEEN IN BUSINESS FOR 30 YEARS, WE FEEL IT'S QUITE AN ACCOMPLISH sent. Action Jan. 10. #4 MENT!! BROADCASTER'S UNDERSTAND THAT CCA PROVIDES MORE THAN /UST A RELIABLE, ECONOMICAL TRANSMITTER - WE PROVIDE PERSONALIZED SERVICE ACTIONS ON MOTIONS - WE HAVE TO - WE'RE ONLY #311 Chief Hearing Examiner James D. Cun- ningham on Jan. 8 in Springfield, Mo., Gil- mer, Tex., and Ozark, Ark. (Babcom Inc., Upshur Broadcasting Co. and Giant Broad- casting Inc.) AM proceeding. Designated Examiner Chester F. Naumowicz Jr. to serve as presiding officer; scheduled pre - hearing conference for Feb. 21 and hearing WHY PAY MORE AND GET LESS for March 25 (Does. 17921 -3). And in Salli- saw, Okla., and Ozark, Ark. (Little Dixie Radio Inc., Ozark Broadcasting Inc. and Hil- ton and Wiederkehr Enterprises) AM pro- ELECTRONICS CORPORATION ceeding. Designated Examiner Millard F. CCA 716 Jersey Ave., Gloucester City, N. 1. 08030 609-456.1716 French to serve as presiding officer; scheduled prehearing conference for Jan. 31 and hearing for March 27 (Does. 17918 -20). And in Detroit (Northland Advertising Inc., Iron River and WJPD Inc., Ishpeming,

BROADCASTING, January 22, 1968 63 Estimated construction cost $11,500; first - year operating cost $18,000; revenue $27,000. Principal: John Wayne Schuler (100 %). Mr. Schuler also owns oil products com- SUMMARY OF BROADCASTING pany. Ann. Jan. 16. Albany, N. Y.-Functional Broadcasting Compiled by BROADCASTING, Jan. 18, 1968 Inc. Seeks 107.7 me, ch. 299, 50 kw. Ant. height above average terrain 105 ft. P. O. address: 738 Erie Boulevard East, Syra- ON AIR NOT ON MR Total cuse, N. Y. Estimated construction cost $121,730; first -year operating cost $103.000; Lic. CP's CP's Authorized revenue $39,100. Principals: Albert Wer- theimer, president and director, Paul E. Commercia AM 4,153' 16 87 4,258 Davis, stockholder and director (each 28.- Commercia FM 1,731 48 252 2,031 46 %) et al. Messrs. Wertheimer and Davis Commercia TV-VHF 493' 8 14 518 own Amalgamated Music Enterprises Inc. Commercia Ann. Jan. 16. TV-UHF 118' 26 159 304 New Philadelphia, Ohio -The Tuscarawas Educationa FM 320 6 36 362 Broadcasting Co. Seeks 95.9 mc, ch. 240, 3 Educationa TV -VHF 67 4 5 76 kw. Ant. height above average terrain Educationa TV -UHF 53 22 34 109 229.6 ft. P. 0. address: 2305 North Water Street, Uhrichsville, Ohio 44683. Estimated construction cost $33,581; first -year operating cost $18,500 over and above AM; revenue $28,800. Principals: James Natoli Jr. president (93.4 %), and Mary C. Natoli, vice president (6.6 %). Mr. Natoli is electronics STATION BOXSCORE engineer for WKYC -TV Cleveland and also owns WBTC Uhrlchsville, Ohio. Requests Compiled by BROADCASTING, Jan. 18, 1968 waiver of Sec. 1.519 of rules. Ann. Jan. 11. Brentwood, Tenn. - Williamson County Broadcasting Inc. Seeks 92.1 mc, ch. 221, 3 COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV kw. Ant. height above average terrain 490 ft. P. 0. address: 1000 Mallory Road, Frank- Licensed (all on air) 4,153' 1,732 611 320 120 lin, Tenn. 37064. Estimated construction CP's on air (new stations) 16 48 34 6 26 cost $20,000; first -year operating cost $12,- CP's not on air (new stations) 000; revenue $20,000. Principals: W. R. 87 252 173 36 39 Ormes, president (87.87 %). Applicant owns Total authorized stations 4,258 2,031 822 362 185 WAGG Franklin. Ann. Jan. 16. License deleted 1 1 0 1 0 *Nashville - Keswick Foundation Inc. CP's deleted 0 2 0 0 0 Seeks 88.1 mc, ch. 201, 100 kw. Ant. height above average terrain 671 ft. P. 0. address: 253 Blackman Road, Nashville 37211. Esti- ' In addition, two AM's operate with Special Temporary Authorization. mated construction cost $16,913; first -year operating cost $2,640; revenue $22,160. Prin- In addition, three VHF's operate with STA's, and two licensed UHF's are not on the air. cipals: Frank A. Witt HI, president, Frank J. Ebel Jr., executive vice president, Henry Rich, vice president, advertising, et al. Mr. Witt is sales executive, Mr. Ebel Jr. is pastor. Mr. Rich is commercial artist. Ann. Jan. 16. license of station WWGM. Designated Ex- CALL LETTER ACTIONS Burlington, Vt. - Vermont New York aminer Basil P. Cooper to serve as presiding KLOS, Zia Tele- Commuications, Al- Broadcasters Inc. Seeks 92.9 mc, ch. 225, officer; scheduled prehearing conference for buquerque, N. M. Granted KZIA. 36 kw, Ant. height above average terrain Feb. 13 and hearing for March 27 (Doc. WGYW, J. B. Broadcasting Ltd., Knox- 2706 ft. P. 0. address: Box 22, Burlington 17914). On Jan. 9 in Fayetteville, N. C. ville. Tenn. Granted WJBE. 05401. Estimated construction cost $76,036; (Cape Fear Broadcasting Co. [WFNC]) AM first -year operating cost $89,000; revenue proceeding. Scheduled hearing for Feb. 7 DESIGNATED FOR HEARING $25,000. Principals: J. L. Siegal, president (Doc. 17633). On Jan. 16 in Clifton Forge. Renewal applications of Image Radio (28 %) et al. Mr. Siegal is president and Va. (Image Radio Inc.) renewal of license Inc., licensee of WCFV Clifton Forge, Va., general manager of WVNY -TV Burlington. of WCFV proceeding, designated Examiner and Impact Radio Inc., licensee of WPXI Applicant requests waiver of Sec. 73.210(a) Herbert Sharfman to serve as presiding Roanoke, Va., have been designated for (2) of rules. Ann. Jan. 16. officer; scheduled prehearing conference for consolidated Logan, W. 23 hearing by commission action Va. -Logan Broadcasting Corp. Feb. in Washington, and hearings for of Jan. 4. Action Jan. 11. Seeks 101.9 mc, ch. 270, 15 kw. Ant. April 23 In Roanoke, Va. (Doc. 17945). And height in Roanoke, (Impact above average terrain 825 ft. P. 0. address: Va. Radio Inc.) re- New FM stations Box 1921, Logan 25601. Estimated construc- newal of license of WPXI proceeding, des- tion cost $20.950: first -year operating cost ignated Examiner Herbert Sharfman to APPLICATIONS $11,000; revenue $12,000. Principals: William serve as presiding officer; scheduled pre - hearing Oxnard, Calif.-La Playa Broadcasters. P. Becker, secretary- treasurer et al. Appli- conference for Feb. 23 in Washing- cant owns WVOW Logan. Ann. Jan. 17. ton, and hearings for April 23 in Roanoke, Seeks 98.3 mc, ch. 252, 3 kw. Ant. height Va. (Doc. 17946). above average terrain minus 7 ft. P. O. FINAL address: 912 Roderick Avenue, Oxnard ACTIONS Hearing Examiner Millard F. French on Blountstown, Fla.-Robert L. Maupin Jan. 16 in Calhoun, 93030. Estimated construction cost $8,500; tr /as Ga. (John C. Roach and first -year operating cost $30,000; revenue Maupin Broadcasting Co. Broadcast Bureau Gordon County Broadcasting Co. [WCGA]) granted 102.3 mc, ch. 272, 3 AM proceeding, to formalize ruling made $44,000. Principals: Frank J. Olivares (45 %) kw. Ant. height on record at and Cullen B. Tendick (10 %). Mr. Olivares above average terrain 145 ft. P. 0. address: conference held Jan. 16, is owner of radio and television retail and Box 297, Blountstown 32424. Estimated con- ordered that hearing scheduled for Jan. 22 struction cost $16,691.75; first -year be continued to Jan. 31 (Does. service store. Mr. Tendick owns consulting operating 17695 -6). radio engineering concern and he is an cost $9,260; revenue $12,000; Principal: Rob- Hearing Examiner H. Gifford Irlon on electronic engineer. Ann. Jan. 16. ert L. Maupin, owner. Applicant is owner Jan. 10 In Laurel, Miss. (Voice of the New Lake City, Fla.-Deep South Radloways and operator of WKMK Blountstown. Ac- South Inc. [WNSL]) AM proceeding. Sched- Inc. Seeks 94.3 mc, ch. 232, 3 kw. Ant. tion Jan. 12. uled further prehearing conference for Jan. height above average terrain 300 ft. P. 0. Review board in West Palm Beach, Fla. - 23 (Doc. 17634). On Jan. 12 in Wood River, address: Hiway 441 South Lake City 32055. Gardens Broadcasting Co. granted 104.5 mc, DI. (Madison County Broadcasting Inc. Estimated construction cost $25,000; first - ch. 283, 100 kw. Ant. height above average [WRTHI) AM proceeding. Dismissed, but year operating cost $24,000; revenue $24,000. terrain 875 ft. P. 0. address: c/o Eleanor L. with prejudice, petition by Madison County Principals: Joe L. Duckett, president; W. C. Larsen, Box 70, West Palm Beach 33402. to dismiss its application (Doc. 16980). Woodall Jr., vice president -treasurer and Estimated construction cost $142,209; first - Hearing Examiner David I. Kraushaar Mlles H. Ferguson, vice president- secretary year operating cost $36,500; revenue $35,000. on Jan. 12 in Bayamon, P, R. (Radio San (each is n ner Gardens Broadcasting is subsidiary of Juan Inc. [WRSJ]) AM proceeding. Granted o f WDSR %LakeHCityc and 50% wner Royal American Industries Inc., other own- Radio San Juan leave to amend its applica- rental company. Mr. Ferguson is 98.1% ownership information not available. Gardens tion; removed amended application from er of WRLD West Point, Ga. and 20% Broadcasting is licensee of WEAT-AM -TV hearing docket and returned it to process- partner and supervisor of WJHO Opelika, West Palm Beach. Action Jan. 12. ing line; dismissed all other requests for Ala. Mr. Woodall is 50% owner and presi- Martinsville, Ind.- Morgan County Broad- relief as moot and terminated proceeding dent of WDWD Dawson, Ga., 25% owner casters Inc. Broadcast Bureau granted 102.3 in Doc. 17574. and vice president of WGRA Cairo, Ga., mc, ch. 272, 3 kw, Ant. height above average Hearing Examiner Jay A. Kyle on Jan. 25% owner and vice president of WFRM Ft. terrain 300 ft. P. O. address: 217 East Wash- 12 in Jacksonville, Fla. (Mel -Lin Inc. Valley, Ga., 341¡% owner and president of ington Street, Martinsville 46151. Estimated [WOES)) AM proceeding. Dismissed mo- WGSW Greenwood, S. C. and 51% partner construction cost $25,185; first -year operat- tion by WRHC Inc. for extension of time in WBBK Blakeley, Ga. Ann. Jan. 15. ing cost $8,000; revenue $9,000. Principals: in which to answer interrogatories, ex- Macon, Ga.- Middle Georgia Broadcast- David C. (49 %), president, Ruth (50 %), sec- aminer, on own motion, having extended ing Co. Seeks 107.9 mc, ch. 300, 20.4 kw. retary and Kay Ann Keister (1 %). Ruth time to Jan, 28 (Doc. 17474). By separate Ant. height above average terrain 200 ft. Keister is columnist for Ionia County News action, denied motion by Florida- Georgia P. O. address: 555 Mulberry Street, Macon (Ionia, Mich.). Applicant is licensee of Television Co., Inc., requesting relief with 31202. Estimated construction cost $35,419; WCBK Martinsville. Action Jan. 10. respect to depositions by written inter- first -year operating cost $24,000; revenue Waynesville, Mo. -South Central Broad- rogatories for certain Jacksonville, Fla. $30,000. Principal: Ben G. Porter, president. casters Inc. Broadcast Bureau granted 102.3 station. And in Bowling Green, Ohio Applicant owns WCRY Macon. Ann. Jan. 16. mc, ch. 272, 1 kw. Ant. height above aver- (WMGS Inc. [WMGS] and Ohio Radio Aurora, Ind. -Dearborn County Broad- age terrain 480 ft. P. O. address: Box 518, Inc.) AM proceeding. On examiner's own casters. Seeks 99.3 me, ch. 257, 3 kw. Ant. Waynesville 65583. Estimated construction motion, scheduled evidentiary hearing for height above average terrain 273 ft. P. 0. cost $37,122.50; first -year operating cost April 8 (Does. 162904). address: 401 Honover Street, Aurora 47001. $10,049; revenue $26,400. Principals: John B.

64 (FOR THE RECORD) BROADCASTING, January 22, 1968 Mahaffey, president et al. Applicant owns order finalizing proposals made In its FM permit for changes in trans. equipment KJPW Waynesville. Action Jan. 10. channel assignment proceeding. Notice of and trans. line. Action Jan. 16. proposed rulemaking initiated on Nov. 8, WWCO -FM Waterbury, Conn.- Broad- OTHER ACTIONS 1987 invited comments on number of pro- cast Bureau granted mod. of CP to change Review board in West Palm Beach, Fla., posed changes suggested by various inter- type trans.. type dual polarized ant. Ac- FM broadcast proceeding, Docs. 17738 -17739, ested parties and on commission's own motion Jan. 16. granted joint request for approval of agree- tion. Assignments made provide for first WRVI(FM) Winnebago IB.- Broadcast ment and for other relief, filed Nov. 14. class A assignment in three communities, Bureau granted mod. of CP to change 1967, by Daytona Broadcasting Inc. and a second assignment in one, and substitu- studio location to 2700 West Highway 20, Gardens Broadcasting Co.; agreement is tions of one class A for another: First Rockford, change type ant., ERP 1.1 kw, approved; application of Daytona Broad- class A: Seneca Falls, N. Y., 257A; Cayey, ant. height 260 ft. Action Jan. 12. casting Inc. is dismissed with prejudice. Ac- P. R., 249A, and Westerville, Ohio, 280A, WHOP -FM Hopkinsville Ky.- Broadcast tion Jan. 12. Second assignment: Gainesville. Fla., 288A, Bureau granted CP to install new type Review board in Berwick, Pa., FM and Substitution of one class A for an- trans., RES( M) broadcast proceeding, Docs. 17884 -85, other: Brookings, S. D., 232A for 269A; Waltham, Mass.-BroadcastBroadcast granted joint motion for extension of time Mena, Ark., 269A for 240A, and Soda Bureau granted mod. of CP to change type filed Jan. 5, by Berwick Broadcasting Corp. Springs, Idaho 261A for 228A. Authorization trans. Action Jan. 10. and P.A.L. Broadcasters Inc. and extended for Brookings Broadcasting Co., licensee of WHFI(FM) Birmingham, Mich.- Broad- to Jan. 15, time for filing motions to en- KBRK -FM Brookings, S. D., was modified cast Bureau granted CP to install dual large issues. Board member Nelson absent. to specify operation on ch. 232A in lieu of polarized type ant., ant. height 300 ft. Action Jan. 10. ch. 269A. This modification will avoid seri- Action Jan. 16. ous problems of interference to TV recep- KEYC -FM Mankato, Minn.- Broadcast ACTIONS ON MOTIONS tion of KELO -TV, ch. 11, Sioux Falls, S. D., Bureau granted mod. of CP to change and to proposed CATV system at Brookings studio location to Highway 14 and Lee Chief Hearing Examiner James D. Cun- ant. 860 ft.; ningham on Jan. 8 in Portland, Ind. (The in its carriage of KELO -TV. By report and Blvd.. north Mankato, height Graphic Printing Inc. Glenn West and order (Doc. 17850). Commissioner Cox con - condition. Action Jan. 10. Soundviston Broadcasting Inc.) FM pro- curring but abstaining from voting on KLCC(FM) Eugene, Ore.- Broadcast ceeding. Designated Examiner Isadore A. Brookings, S. D. Action Jan. 10. Bureau granted CP to change trans. equip- Honig to serve as presiding officer; sched- By notice of proposed rulemaking, comment. Action Jan. 11. mission has invited comments on following WFMG(FM) Gallatin, Tenn. - Broadcast uled prehearing conference for Jan. 31 and CP to change trans. loca- hearing for March 27 (Does. 17915 -7). On FM channel assignments. Proposal would Bureau granted A 7 tion (main), type ant., ant. height 600 ft., Jan. 16 in Tampa, Fla. (Hubbard Broadcast- make first class assignment in com- ERP ing Inc., WLCY Inc. and Rust Craft Broad- munities, second class A In two, a third and CP to install new auxiliary ant., assignment in one, first class C in one, and 2.10 kw, ant. height 380 ft. Action Jan. 16. casting Co.) FM proceeding, designated Ex- -FM Broadcast Bureau aminer Elizabeth C. Smith to serve as pre- would substitute class C channel for class KIKK Houston- siding officer; scheduled prehearing con- A in one community: First class A assign- granted mod of CP to change ant.-trans. ment; Geneva, Ala., assign ch. 228A; Spring- and studio location to 2016 Main St. type ference for Feb. 16 and hearings for March ant. height 13 (Does. 17942 -4). And in Independence, dale, Ark., assign ch. 285A; Zeeland, Mich., trans., type ant., ERP 40 kw, assign ch. 285A; Baker, Mont., assign ch. 370 ft. Action Jan. 16. Kan. (Pitts Enterprises Inc. and Central eh. WMNA -FM Gretna, Va.-Broadcast Bu- Broadcasting Inc.) FM proceeding, desig- 265A; Wallace, N. C.. assign 232A; in nated Examiner Chester F. Naumowicz, Jr. Gardiner, N. Y., or Ellenville, N. Y.. assign reau approved data filed Dec. 13, 1967, ch. 257A, and Fort Valley, Ga., assign ch. accordance with commission report and to serve as presiding officer; scheduled pre- 15987, adopted Oct. 20, 1968, hearing conference for Feb. 27 and hearings 292A by substituting ch. 294 for 293 at order in Doc. Douglas. Ga.: second class A assignment: and released Oct. 24, 1966, to show proposed for March 28 (Does. 17953 -4). And in of 106.3 mc. ch. 292. Eugene, Ore. (KTJGN Inc. and Pacific North- Myrtle Beach. S. C., assign ch. 269A, and operation on frequency McMinnville, Tenn., assign ch. 280A: ERP 3 kw, ant. height 260 ft., install dual west Broadcasting Corp.) FM proceeding, third Action Jan. designated Examiner Millard F. French to assignment: Billings, Mont., assign ch. 253; polarized type ant.; condition. First class C assignment: Refugio. Tex., 10. serve as presiding officer; scheduled pre- -FM Wheeling, W. Va.-Broadcast hearing for Feb. 26 assign ch. 294: Substitution of class C chan- WKWK conference and hearings nel for class A: College, Alaska, substitute Bureau granted CP to install new type for April 2 (Docs. 17951 -2). ERP to 50 kw. Action Jan. 10. Hearing Examiner Charles 3. Frederick ch. 284 for ch. 285A. By notice of proposed trans., change rulemaking. Action Jan. 10. WTMB -FM Tomah, Wis.-Broadcast on Jan. 5 in Fort Wayne, Ind. (Gospel Bureau granted CP to install new type dual Broadcasting Cry of Fort Wayne Inc. and CALL LETTER APPLICATIONS 660 ft. Action Fort Wayne Bro dcasting Co.) FM polarized ant., ant. height proceed- Blount County Broadcasting Service, Jan. 16. ing, granted request by Fort Wayne Broad- Broadcast Bureau granted licenses cov- casting Co. 9 Oneonta, Ala. Requests WKLD(FM). and postponed Jan. further Butte Broadcasting Inc., Chico, Calif. ering following new FM's WAKE -FM Val- hearing to Jan. 22 (Docs. 17594 -5). Requests KEWT(FM). paraiso, Ind.; WRNO(FM) New Orleans. Hearing Examiner Millard F. French on *Trumbull Public Schools, Trumbull, specify type trans. and ant.: WMLP -FM Jan. 15, in Boulder. Colo. (Russell Shafer Conn. Requests WGES(FM). Milton, Pa., specify type trans.. WTPR -FM and International Electronic Development *Manchester College, North Manchester, Portland, Me.; WWSC -FM Glens Falls, NY.. Corp.) FM proceeding, granted request by Ind. Requests WBKE -FM. specify type trans. and ant.; WTPR -FM Broadcast Bureau and extended time from *Michigan Tech. University. Houghton, Paris, Tenn., specify studio location as Jan. 15 to Feb. 19 to file proposed findings Mich. Requests WGGL -FM. 206 North Brewer Street, and WFON(FM) and from Feb. 7 to March 4 for replies Lac, Wis. Action Jan. 11. (Doc. 17029 -30). Leroy E. Kilpatrick, Oxford, Miss. Re- Fond du Hearing Examiner Jay A. Kyle on Jan. quests WOOR(FM). OTHER ACTION 12 in Pleasant Broadcasters, Point Pleasant, Gate City, Va. and Kingsport. Tenn. N. J. Requests WADB(FM). Review board in Albany. Ore., FM (Tri- Cities Broadcasting Corp. and Palmer - John W. Larson. Rapid City, S.D. Re- broadcast proceeding, Docs. 17472 -73, granted Dykes Broadcasting Co.) FM proceeding, quests KVSR(FM). petition to enlarge issues filed Oct. 9, 1967, granted Palmer-Dykes by Albany Radio Corp. and denied motion o amend atpplicatiyon to include CALL LETTER ACTION to strike filed Dec. 14, 1967, by KNND(FM) by Messrs. Palmer and Dykes agreeing to Action Jan. 15. endorse any bank loans made to appli- *Montana State University, Bozeman, and KRKT(FM). cant; (2) submission of financial statements Mont. Granted KGLT(FM). ACTIONS ON MOTIONS by both Messrs. Basil J. Palmer and Paul Chief Hearing Examiner James D. Cun- Dykes; (3) letter from Collins Radio Corp. Existing FM stations ningham on Jan. 8 in Houma, La. (KCIL containing certain financial commitments to Inc. and La -Terr Broadcasting Corp.), FM applicant; (4) revisions to certain portions FINAL ACTIONS proceeding. Designated Examiner Elizabeth of application to reflect use of equipment *KSDA(FM) La Sierra, Calif.-Broad- C. Smith to serve as presiding officer; sched- contained in Collins proposal and clarify- cast Bureau granted CP to replace expired uled prehearing conference for Feb. 8 and ing nature of tower contemplated; and (5) statement from Clarence Hensen, applicant's consulting engineer. relating to certain proposed equipment (Docs. 17575 -6). Hearing Examiner David I. Kraushaar on Jan. 8 in Rockford and Belvidere, Ill. (Quest for Life Inc., Greater Rockford Please send Sound Inc. and Belvidere Broadcasting Inc.) FM nroceeding, granted request by SUBSCRIBER Belvidere Broadcasting Co. and corrected In various respects transcript of record; also SERVICE examiner, on his own motion, made additional (Docs. 17591 -3). corrections OF 1 year $10 Hearing. Examiner Elizabeth C. Smith mBaJoadcaJastinq on Jan. 15 in Bellefontaine. Ohio (Hi -Point 2 years $17 Broadcasting Co. and Charles H. Chamber- Name Position lain) FM proceeding. Received into evidence 3 years $25 Nos. 38 Hi- Point's exhibits and 39 and Add $2 Pot Year closed record (Does. 17519 -20). Canada Company Porolrn Add $4 Par Yea= RULEMAKING ACTIONS 1968 Tsarbsak $10. Commission has adopted its report and Business Address O Home Address January Publlaatlas Payment enclosed CAMBRIDGE SCHOOL Bill me City State Zip RADIO AND TELEVISION BROADCASTING Learn by doing. Two Year Work -Study Programa in Radio and Television Broadcasting and Man- BROADCASTING, 1735 DeSales St., N.W., Washington. D. C. 20036. agement. Communications. Liberal Arts. Profes- sional training on School Station WCSB and WCSB -TV. Activities. Placement. Dormitories. Address change: Print new address above and attach address label from a Co -Ed. Catalog. Write Mr. Roberts, Cambridge School 'ecent issue, or print old address, including zip code. Please allow two weeks 632 Beacon Street, Boston, Massachusetts 02116 for processing. mailing labels are addressed one to two issues in advance.

BROADCASTING, January 22, 1968 65 hearing for March 28 (Docs. 17911 -2). On Rockton, Fort Johnson Jan. 16 and South Amster- mission denial of Laramie's request for in Waco, Tex. (Centex Radio Co. dam, N. Y., in principal community (VHF waiver exclusivity re- KEFC(FM)), KWTX Broadcasting Co. and TV translator) change limited of program Morbro Inc.) FM proceeding, designated type trans. and make quirements under Sec. 74.1103 of rules. Examiner Basil changes in ant. system. Action Jan 11. Action Jan. 10. P. Cooper to serve as pre- W12AR Waynesville and Hazelwood, N. C. siding officer; scheduled prehearing con- -Broadcast Bureau granted license covering ACTIONS ON MOTIONS ference for Feb. 14 and hearings for March changes in VHF 20 (Docs. 17939 -41). TV translator specify name Chief Hearing Examiner James D. Cun- as Wometco Skyway Broadcasting Co. Ac- ningham on Jan. 5 in Belington, W. Va. Hearing Examiner Isadore A. Honig on tion Jan. 10. (Belington TV Cable Co.) CATV proceed- Jan. 16 in Albany, Ore. (KNND and 'MKTKT Commission has dismissed David I. Krau- and Albany Radio Corp.), FM petition filed ing. Designated Examiner granted, proceeding, by Triangle Publications Inc., licensee of shaar to serve as presiding officer; sched- nunc pro tunc, joint motion by WFBG-TV, ch. 10, Altoona, Pa., requesting uled prehearing conference for Jan. 26 and applicants and continued further hearing reconsideration of Sept. 25, 1967, action 15 (Doc. 17936). from Jan. 15 to March 14 (Docs. hearing for Feb. 17472 -3). granting without hearing application by Hearing Examiner Charles J. Frederick RULEMAKING ACTION Palo Alto Translator T.V. (W1OAI) for new on Jan. 5 in California Water and Telephone VHF TV translator. Action 17. Commission has granted request by the Jan. Co. Associated Bell System Cos. and General licensee of WO2AQ portion of Greenville and con- Telephone System, and United Utilities Inc. WCFM, noncommercial educa- tiguous area, South Carolina- Broadcast granted petition by tional FM at Williams College, Williams- Bureau granted Cos., CATV proceeding, town, Mass. for temporary waiver of rules mod. of CP for VHF TV National Association of Railroad and Utili- requiring translator to specify name as Wometco ties Commissioners (NARUC) for leave to installation of type -approved Skyway Broadcasting Co., stereo modulation monitors until Sept. 15, change trans. intervene in Docs. 16928, 16943 and 17098 1968. Action Jan. 17. location to top South Carolina National subject to same limitations contained in Bank building-13 South Main Street, paragraph 5 of commission's order of Oct. CALL LETTER APPLICATIONS Greenville, S. CC. and make changes in ant. 23, 1967 in Doc. 17333. KABL system. Action 5. -FM, McLendon Pacific Corp., W11AP portion of Spartanburg, Hearing Examiner Isadore A. Honig on San Francisco. Requests KAAR(FM). S. C.- 16. in Somerset, Punxsutawney and WKXI(FM), Pacific Broadcast Bureau granted license covering Jan and Southern Inc., new VHF TV translator and specify name Brockport, all Pennsylvania (Laurel Cablevi- Smyrna, Ga. Requests WQXI -FM. as Wometco sion Co., Punxsutawney TV Cable Inc. and WLRS(FM), WAKY Inc., Louisville, Ky. Skyway Broadcasting Co. Ac- York Microwave Corp.) CATV Requests WAKY tion Jan. 11. New -Penn -FM. Chase City, Va. Central point -to-point microwave radio service pro- WPRW -FM, Radio Fairfax- Prince Wil- Virginia Educa- ceeding, granted petition by Laurel Cable - liam Inc., Mannassas, Va. tional Television Corp. - Broadcast Bureau (FM). Requests WEZR granted CPs for following new UHF TV vision Co. and extended following dates: translators to serve Chase City, South Hill exchange of exhibits from Feb. 13 to March RENEWAL OF LICENSES, ALL STATIONS and Rural Mecklenburg County, (1) oper- 15, notification of witnesses from Feb. 27 ating on ch. 77 by rebroadcasting to March 29, and hearing from March 5 to Broadcast Bureau granted renewal of programs April 8 (Docs. 17538 -40). licenses for following stations and cWnd- of WCVE -TV, ch. 23, Richmond; (2) operat- WAME ing on ch. 79 by rebroadcasting programs Hearing Examiner David I. Kraushaar dng and WHS(FM)PPaarkk of WCVW(TV), ch. 57, Richmond. Action on Jan. 11 in Welch, W. Va. (Welch Antenna Forest, Ill. Actions Jan. 10. Co.) CATV proceeding. Examiner, on his Jan. 15. Story, Wyo. Piney motion, continued hearing pending Broadcast Bureau granted renewal of TV Assn. - Broadcast own licenses for WGYW Bureau granted CP for new VHF TV trans- commission action upon joint petition by KREB(FM) Knoxville, Tenn., and lator to serve Lower Piney and Little Welch Antenna Co. and Daily Telegraph Monroe, La. Action Dec. 27. Piney, Va., Broadcast Bureau granted operating on ch. 4. by rebroadcast- Printing Co. (WHIS -TV), Bluefield, W. license for renewal of ing programs of KTWO -TV, ch. 2, Casper. requesting "stay" of hearing (Doc. 17855). following station WSFM(FM) Action Jan. 8. Birmingham, Ala. This grant is conditioned Hearing Examiner Chester F. Naumo- upon consummation of assignment of li- Broadcast Bureau granted renewal of wlcz Jr. on Jan. 10 in Van Buren, Solvay cense to estate of Percy B. Crawford licenses for following VHF and UHF TV and East Syracuse, Camillus. all New York. Ruth Crawford Porter, executrix, and translators: KO4AY Christmas Valley and (General Electric Cablevision Corp. New - Inc. d/b as WDJC Radio Silver Lake, both Oregon; K07GW White - channels Corp.) granted request by New - Co. and river, 1 resumption of station operation no later Ariz.;K74BZ Milton- Fseewater, Ore.; channels Corp. and continued to March than 60 days following date of consumma- K77BJ and K80BK Doney Park Area, Ariz.; and 15 time to file proposed and reply find- tion. Failure to meet this condition will KO2DG Kayenta andK10EO Northern Chinle ings of fact (Docs. 17131 -6, 17273 -8). render grant null and Valley and Kayenta, all Arizona. Action Hearing Herbert Sharfman void, and will cause Jan. 15. Examiner renewal application to revert to pending on Jan. 9 in Bluefield, W. Va. (Bluefield status. Action Jan. 16. Broadcast Bureau granted licenses cov- Television Cable) CATV proceeding, granted ering changes in following VHF TV trans- request by Bluefield Television Cable and Translators lators: KOBDQ Shelby. Mont.. and KO6BP WCYB -TV and rescheduled Jan. 10 further Paisley, Clover Flat and Valley Falls, all prehearíng conference for Feb. 29 (Doc. Oregon. Action Jan. 16. 17469). ACTIONS KO2BZ Hayfork, Calif.-Broadcast Bureau Ownership changes granted license covering CATV TV changes in VHF APPLICATIONS translator. Action Jan. 10. OTHER ACTIONS KO3CC Cortez, Colo. -Broadcast Bureau KJOG -TV San Diego -Seeks assignment granted CP for VHF TV translator to Commission has granted request of of CP from Jack O. Gross tr /as Gross change primary station to KGGM-TV, ch. Tex-Video Inc. for waiver of hearing re- Broadcasting Co., to Broadmoor Broadcast- 13, Albuquerque, N. M., change quirement of Sec. 74.1107 of rules to permit ing Corp. for $18,000. Principals: Clinton cation to Madden trans. lo- its CATV system at Hickory and Peak 10 miles east of Pa., Farrell, Dan McKinnon, president and Michael D. Mancos, Colo., and specify type trans.; con- to import distant signal of noncom- McKinnon, vice president (each 50 %). dition. Action Jan. 10. mercial educational WQED(TV) ch. 13, Broadmoor Broadcasting is licensee of KI1EU Otis, Colo.- Broadcast Bureau Pittsburgh. for its subscribers, and to KSON and KSEA(FM) San Diego. Messrs. granted license covering VHF TV transla- school system (CATV -100 -122). Action Jan. McKinnon are stockholders in KIII -TV tor. Action Jan. 10. 10. Corpus Christi. Tex. (BROADCASTING, KO7HL Mountain View, Mo.- Broadcast Commission has granted request by Sus- Nov. 13, 1967). Ann. Jan. 4. Bureau granted license covering new VHF quehanna Valley TV Co. (CATV -100 -208) for KFLJ Walsenburg, Colo.-Seeks assign- TV translator. Action Jan. 10. waiver of hearing requirements of Sec. 74.- ment of license from Floyd Jeter to Floyd Hearing A. 1107 of rules to permit it to carry distant Jeter and Lieselotte deter (each 50 %) No 15iCmbernd, signals of educational WQED(TV) la Md. JanWel er burg Pa. ch. 13, consideration. Mrs. Jeter has been assistant (Tri -State Television Translators Inc. and Pittsburgh. Action Jan. 10. manager, woman's director of station. Ann. Wellesburg TV Inc.), TV translator pro- Review board in Darlington, S. C., Jan. 4. ceeding, granted request CATV proceeding, WDEL -AM -FM Wilmington. reau and postponed by Broadcast Bu- Doc. 17817. denied mo- Del. and 13WO9AA Feb. 6 hearing to Feb. tion to enlarge issues. filed Nov. 15, 1967 WEST -AM -FM Easton and WORK York, nPdin by Royan of Florence Inc. Action Jan. 16. both Pennsylvania -Seeks transfer of con- White Mich, Broadcast Bu- Commission trol from estate of James Hale Steinman reau granted mod. of has granted joint petition translator license for VHF TV of Bettervislon Systems Inc., operator of to Louise Tinsley Steinman, Carolina S. to change primary station to CATV systems at Shinnston Nunan and Douglas R. Armstrong. trustees WLUC -TV, ch. 6, Marquette. and Bnek- under articles fourth and fifth 15. Action Jan. hsnnon. W. Va., and Northern West Vir- of will of ginia Television Broadcasting Co., licensee Mr. Steinman. Clair R. McCollough is presi- of WBOY -TV Clarksburg, dent of both corporations which own sta- BuureauHgrannted CPitosreplacea W. Va., to hold tions (Delmarva Broadcasting to specify principal piedcCP in abeyance show cause proceedings against In Delaware Springs, community as Hot Rettervision (Does. 17834, 17848). Action and Associated Broadcasters Inc. in Penn- rural area east of Hot Springs in Jan. 10. sylvania). Ann. Jan. 4. Sanders county, specify type trans., and WZOK Jacksonville, Fla. -Seeks assign- make changes in ant. system. Action Commission has directed Asbury & ment of license from Radio Jax Inc. to 30. Jan. James TV Cable Service to show cause it why Victory Broadcasting Corp. tr /as St. Johns KMSO -TV, Inc. Missoula, Mont.- should not be ordered to cease and de- Broadcasting Co. for $350,000. Principals: cast Bureau granted Broad- sist from operating CATV systems CP for new VHF TV Belle. at Lower George W. Von Hoffman, chairman of translator to serve East Misgsuola and Upper Malden, Dupont City. Rand, and board, et al. Mr. Von Hoffman is chairman area, operating George's Creek. all West Virginia, In viola - of board and 26.7% stockholder Von rebroadcastingoadc tion of Sec. 74.1107 of rules. of sting KGVO -TV, cñ forbids Sec. 74.1107 Hoffman Corp. and has interests in real 13. Missoula. Action Jan. 15. importation of distant TV signals estate and printing companies. 'Ann. Jan. Mora, N. M.-Broadcast Bureau granted by CATV system into top 100 markets with- 16 CP for new VHF TV translator to serve out either evidentiary hearing or waiver WCRW Chicago -Seeks transfer of con- Mora, operating on ch. 11, by rebroadcast- of rule. Action Jan. 17. trol from Josephine A. White to Edward ing programs of KOAT -TV, ch. 7, Albu- Commission has granted joint petition W. Jacker, Principals: Mrs. White, presi- querque. by Welch Antenna Co., owner and opera- dent and treasurer will hold 48.5% and Mr. ile CActionorseenSprings, N. M.- Broad- tor of CATV system at Welch, W. Va., and Jacker, vice president and secretary, will cast Bureau granted CPs for new UHF TV Daily Telegraph Printing Co., licensee of hold 51.5 %. Consideration $72.000. Ann. Jan. translator (1) to serve Silver City operating WHIS -TV Bluefield, W. Va., to hold in 15. on ch. 78, by rebroadcasting programs of abeyance show cause proceedings against KPWD -FM Plentywood. Mont. -Seeks as- KOB -TV, ch. 4, Albuquerque; (2) to Welch Antenna. Action Jan. 17. signment of license from Plentywood Horse Springs, operating serve Broadcasting broadcasting on ch. 83, by re- Commission has denied petitions for Co. to Baker Radio Corp. for programs to KOB -TV, ch. 4, stay and for reconsideration and other re- $45,000. Principals: Eldon Mengel, president Albuquerque. Action Jan. 16. lief filed by Laramie (12.9 %), Russell L. Culver, secretary, treas- W04AW Amsterdam, N. Community TV Co., urer and director Bureau granted Y.-Broadcast operator of CATV system at Laramie, Wyo. (6.8 %) et al. Mr. Mengel mod. of CP to include Petitions were filed in response to com- (Continued on page 76) 66 (FOR THE RECORD) BROADCASTING, January 22, 1968 PROFESSIONAL CARDS

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BROADCASTING, January 22, 1968 67 nEisiaarafraelnsamatmPioadwUiiq CLASSIFIED ADVERTISING Payable in advance. Checks & Money Orders only. DEADLINE: Monday Preceding Publication Date SITUATIONS WANTED 250 per word -$2.00 minimum. DISPLAY ads $25.00 per inch.-STATIONS FOR SALE, WANTED TO BUY APPLICANTS: If tapes or films are submitted please send $1.00 STATIONS, EMPLOYMENT AGENCIES, and BUSINESS OPPOR- for each package to cover handling charge. Forward remittance TUNITY advertising require display space. 5" or over billed at separately. All transcriptions, photos etc., addressed to box run -of -book rate. Agency commission only on display space. numbers are sent at owner's risk. BROADCASTING expressly All other classifications 35 per word -$4.00 minimum. repudiates any liability or responsibility for their custody or No charge for blind box number. return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W. is HELP WANTED 300 per word-$2.00 minimum. Washington, D. C. 20036

RADIO Sales- (Cont'd) Announcers- (Cont'd) Management Salesman wanted: Personable, self- starter Announcer -Salesman 1st preferably subur- who likes people, can become involved in ban N.Y.C. Salary plus commission. Box community. Pleasant announcing voice help- A-86, BROADCASTING. Midwest single market -(12,000) needs sales- ful for brief board shifts, heavy selling. man- assistant manager. Must have desire Air mail- resume to: KSEW, Box 258, Sitka, Experienced announcer capable of produc- to be successful radio man. Station show- Alaska, 99835. tion and ready for sales or sales training. ing profit less than year old. Owner has Fulltime, nonmetropolitan. Box A -93, other radio interests. Potential unlimited. Expanding sales staff. Experience, young BROADCASTING. Box A -186, BROADCASTING. aggressive salesman who loves radio and enjoys work. Excellent opportunity for the Bright, lively, exciting MOR morning per- One of those opportunities. Top Ohio opera- right man. Send photo and complete sonality for expanding group operation in tion looking for ambitious someone. 28 -35, resume to Bernie Barker, WDAK, Colum- northeast. Salary depending on ability. 3 some programing background, strong on bus, Georgia to 5 years experience required. Send resume sales to be station manager in large mar- 31902. to Box A -103, BROADCASTING. Send It's ket. complete resume, photo. only Wanted immediately sales oriented man $120 for experienced MOR dj. $150.00 if you money and if not really good don't waste over 25 to work into sales manager posi- also write and can take charge production.. time. Box A -193, BROADCASTING. tion or announcer wanting to make the Virginia medium market. Box A -116, manager working toward general move to sales. Salary -draw against com- BROADCASTING. Assistant mission, plus car allowance. Must be sober manager. Experienced in all phases of Afternoon drive. Top 40. East coast. broadcasting. Strong on sales, capable an- preferably single. Contact Don French, Tape. WFFG, area code 305 743 -5563. No collect resume, references, latest picture with first nouncer. Satisfactory credit rating. Pacific letter. Box A -177, BROADCASTING. northwest. Middle -of -road music and news, calls. daytime. Outstanding place to live and Wanted, announcer with first phone for Real opportunity for young man with ex- northeastern raise family. Excellent educational facili- perience in time sales -Ask for general North Dakota station. Won- ties. Best four -season climate. Hunting, manager, WLUV, Loves Park, Rockford, derful opportunity for right man to be- fishing, boating, skiing, golf unexcelled. No Illinois. come assistant manager. Salary open. Box freeways, smog, race problems. Send resume A -191, BROADCASTING. tape of news and commercials, references, See our display ad on page 69. WQAL, Large market, established, Ohio modern minimum starting salary requirements. Box Philadelphia. country music station has real opportunity A -209. BROADCASTING. for well versed personality. Send tape. pic- Midwest, large market, modern country Want door-knocking salesman, .preferably ture and details immediately. No "Corn - music station needs experienced PD who with first phone, who likes to sign on, sell, pones". Box A -194, BROADCASTING. knows the format and production. If ready and make money. No maintenance, WWPF, to move up send details. picture, tape now. Palatka, Florida. Swingin' soul, major Ohio market needs Box A -217, BROADCASTING. experienced up -tight djj. Brown eyes or Chicago Area. Sell Radio/Television time by Blue. Unusual opportunity. Send tape, de- General sales manager -major market, must telephone. Age or experience no factor. Will tails, picture immediately. Box A -195, have proven track record in both local and teach hard worker. Free to travel midwest. BROADCASTING. national sales. Big station with big reve- No car necessary. Expenses paid. Home week- Immediate opening for top quality nues; big opportunity for the right guy. ends. We work top Radio & Television sta- morn- Box A -264, BROADCASTING. tions. ing man small market, near New York Salesman and management positions City. Salary open. Box A -201. BROAD- Sales manager -heavy personal sales plus open. Call Mr. Sax, 312 -743 -5056. Write 2705 CASTING. planning and direct small staff, Evansville West Howard St., Chicago, Illinois 60645. Indiana area fulltirner. Ground floor career Northern Ohio . AM station, suburban opportunity for right person. All replies We're a good company. A chain with a to major market. Requires combo 1st phone confidential. Box A -272. BROADCASTING. heart of gold. We make money and pay announcer. Modern MOR format. Good well. The fringe is second to none. You 'll salary. Box A -211, BROADCASTING. Energetic young salesman, with record, that work hard but you're with champions. Ex- would like to step into management within perience is helpful, but desire is a must. Wanted: Female announcer for morning a very few weeks in a single station mar- Like to try for the top? Write WLEE, Rich - team on top-rated northeast station. Box ket. Call 317 -631 -7013, Mr. Brown. mend, Virginia 23226. A -237, BROADCASTING. Help Wanted-Sales Successful Wisconsin medium market sta- Wanted: Wide -awake morning man for tion has opening for experienced salesman. medium market, contemporary. Salary Local Sales Manager. East. 6300 week plus Established accounts. Twenty percent open. Box A -238, BROADCASTING. commission. Can top $25,000 first year. Must mission. Insurance com- have outstanding documentable benefits, profit sharing, Announcer wanted Va. MOR record of retirement plan. Work for owner. Call 715- for radio and building successful local sales department 832 -1729. TV station. Radio air -shift and daily TV in addition to personal sales. Send complete program. Opportunity for good radio man resume, current picture and references first to break into TV. Send complete resume, letter. Box A -66. BROADCASTING. Announcers tape & picture to Box A -274, BROAD- CASTING. Salesmanager suburban southeastern mar- Full -time experienced announcer, salary ket. Salary plus percentage of own sales open. Box M -11, BROADCASTING. Announcers with first ticket. MOR or top plus override total sales. Send frank resume. 40. New fast growing medium market Box A -115, BROADCASTING. MOR morning or afternoon man. Experi- group. Sales a plus opportunity. Grow with enced only. Mature. Major university town us. Resume and tape. Box A -277, BROAD- Radio salesman with proven experience of in Northeast. Box M -175, BROADCASTING. creative selling on the way up to TV sales CASTING. management. Desirable to have background Top Hite pay, for good morning man in KEUD, Athens, Texas seeking experienced, of leadership qualities, ability to direct medium mid -east market. Must do produc- mature staff announcer for adult salesmen, and business ability. Opportunity tion also. Address Box A -84, BROADCAST- program- immediately. Box A -147, BROADCASTING. ING. ing. of radio sales? Dependable announcer wanted for long Radio -TV announcer. Radio: MOR and good established Haveraivedeasellyceteisathatr and nroduction plus news announcing. Radio -TV station. Nite shift is get a sales force to sell? Qualifyu as an over- TV: now open. Chance for some TV if you qual- all station manager against tough competi- Sportscasting and on- camera commercial ify. Retirement benefits, group insurance. to work. Beautiful midwest community under Send tion? Want work hard for a piece of the 100.000. Send VTR audition tape, complete resume and action. Salary plus ercentage of gross. or tape and photo plus picture 1st letter to Will Shaner, KFBC Send resume and references immediately. complete resume to Box A -49, BROAD- Radio -TV, Cheyenne, Wyoming. Box A -189, BROADCASTING. CASTING. All material will be returned. Arizona's highest rated stereo is In radio but not in sales? We have a spot Contemporary personality -Versatile enter- station open for tainer expanding-again. We need a cultured, you. Generous guarantee plus suitable for morning drive or house- mature voice backed up by at least 5 years commission. Active protected account list. wife time. Need someone to add stronger major market experience. Salary and work- Salesman looking for faster growing ac- adult appeal to our No. 1 rated Top 40 format. ing conditions well above average. This is count list. . . this could be it. Vaca- Above average salary plus employe benefits. a permanent position. Send tape, photo and tion, hospitalizaion, life insurance, sick Real potential. Stable Great Lakes Corpo- resume with first letter to Program Direc- leave, other fringes. Box A -241, BROAD- ration Half- million market. Photo & tape. tor, KRFM, 329 North Third Ave., Phoenix CASTING. Box A -73. BROADCASTING. 85003.

88 BROADCASTING, January 22, 1968 Announcers -(Cont'd) Announcers- (Cont'd) Help Wanted Announcer wanted, small station with MOR New station- complete staff. WFEM, Ell- Technical -( Cont'd) format, local orientation, good equipment, wood City, Pa., 26 miles north of Pittsburgh. want self -starter who enjoys being crea- 2 engineer -announcers; 2 salesmen -an- Chief engineer -are you sick of junk equip- tive. Airmail resume to: KSEW, Box 258, nouncers; 2 female office staff; 2 staff -an- ment and boondocks living? Make 1968 Sitka, Alaska 99835. nouncers. Send tape and full particulars to move to successful, stable kilowatt day- Great Scott Broadcasting Co., c/o WPAZ, time directional plus FM in 100,000 college Immediate opening: Bright, happy, adult, P. O. Box 638, 247 High St., Pottstown, city in Chicago area. Good living, recrea- professional top 40 man for "The Big Pa. 19464. tion, educational area. All modern gear in Rocker" in Montana's largest market. Rush new building. No junk. No night, no Sun- tape, resume and photo to: KUDI, Box Top rated station outstanding market ac- day shift. Good salary. Permanent. An- 2888, Great Falls, Montana. ceptance, seeks smooth, creative Top 40 announcing ability not required but welcome. nouncer. Must have 2-3 years experience, Box A -198, BROADCASTING. Sports minded dj with 1st ticket. Immedi- good production ability and willing to work ate opening-WAGE, Leesburg, Va. hard. Beautiful area, excellent living con- Ground floor opportunity. Florida coastal ditions. Salary commensurate with experi- needs a chief -engineer light announcing. Soul station in ideal market wants 2 R&B ence for 40 -hour week. Send resume and Assume operations responsibility in per- dj's with new style delivery. All new equip- tape with picture to Don Foutz, WROV Ra- manent position with stable, young cor- ment, going stereo. Integrated ownership, dio. Roanoke, Virginia 24015. poration. Ideal working -living conditions. Liberal salary and fee schedule among best Ideal shift. All fringe benefits. Box A -199, in nation. 3rd ticket required. Send tape, Announcer -sales (C &W) unlimited AM & BROADCASTING. resume, photo. WAIV, Indianapolis, Indiana FM. Male or female. WSEB, Sebring 46201. Florida. Chief engineer- fulltime AM /FM stereo; must know transmitter and studio opera- No night, no Sunday shifts. No mainten- Country music dj -must be experienced in tion, purchasing procedures and organiza- ance. $130 to start for experienced adult modern, fast-moving format. Young, ag- tional ability; salary open; excellent living first- ticket announcer in 94,000 population gressive man seeking advancement pre- conditions; major market Texas. Send Lafayette, Indiana, home of Purdue Uni- ferred. Send dj show tape, photo, resume, resume immediately to Box A -215, BROAD- versity. Up -tempo MOR programing. No salary requirements to Don Kern, W -SHO, CASTING. screaming. Modern, well- equipped facili- New Orleans. ties in new building. Strictly professional Immediate opening for experienced chief operation. Call PD, Karl Anderson, WAZY, Staff announcer for small market. 5kw. engineer. Midwest market. Many fringe 474 -1410. MOR station. New facilities, excellent work- benefits. Salary open. Box A -221, BROAD- ing conditions in established station. Write CASTING. Wanted-Experienced announcer for 5,000 or phone Charles Pettit, General Manager watt station. Must have good references. WSIV AM -FM, Pekin, Illinois. First class (immediately) 5000 watts -$475 Contact Greeley N. Hilton, Manager, WBUY base -KHIL, Willcox, Arizona. Radio, Lexington, N. C. 27292. Top 40 MOR night announcer for high - rated Vermont station. Send tape and Immediate opening for experienced radio Permanent position for professional mid- resume to: WSKI Montpelier, Vermont. engineer with 1st phone for 5kw directional. morning man. Good pay, advancement po- Full technical responsibility. Excellent tential growing North Carolina market. Announcer- salesman for good music format. salary and benefits. Equipment in excellent Send tape resume to WCEC Rocky Mount, Average from 25 -30 hours weekly on the condition and previously maintained by our N. C. board. and rest in sales. Salary $100 weekly long time engineer just hired by Voice of plus 20% commission on all sales. Must be America. Send resume to Al Donohue. Announcer: Small market MOR station on near enough for personal interview. Write KMON, Great Falls, Montana 59401. eastern shore of Maryland needs good an- or call Michael Schwartz WTYM Radio nouncer with 3rd -endorsed. Excellent pay Springfield, Mass. 413 -525 -4141. Immediate opening for chief engineer for and fringe benefits. Send tape and resume Em- WAVA all news radio AM -FM non direc- to WDMV, 210, Combination sales play -by -play man. Transmitters located in Arlington, P. O. Box Pocomoke City, phasis on sales. Number 2 sports man. Ex- tional. Maryland or call Tom Pritchett at 957 -0540. Virginia. Call or write John Burgreen, cellent opportunity to learn sports. Salary WAVA, 1901 Fort Myer Dr., Arlington, Va. WFIX, Huntsville, Alabama has opening for commission, talent. Great Plains area. Send 22209. mature, experienced announcer for adult resume, snapshot to Box 726, Hastings, Ne- format. Established, progressive station in braska. Interesting opening for 1st phone. New fast growing space center assures good Announcer with 3rd endorsed ticket cap- modern facilities. No announcing. Call or future. Send tape, resume, photo to Man- able of doing MOR music show, including send information to Chief Engineer. WAVI/ ager, WFIX, Box 7, Huntsville, Alabama better popular music, plus own 5 minute WDAO, 5.13- 224 -1137, Dayton. Ohio 45408. 35804. newscasts for evening shift, or sign on, for 1000 watt Michigan station. Phone 517 -839- Baltimore-Our Chief Engineer is leaving Excellent opportunity- really a fine oppor- 9988. March 1st to build his own station, after tunity -for announcer with first class li working with WAVE since it went on the cense. Immediate opening. The more ex- Shenandoah Valley-5 kw (970) operation air in 1955. Send resume and references to perience, the more weekly starting salary. needs 1st or 3rd ticket announcer experi- Personnel Manager, WAYE, 1111 Park Ave- Apply to H. M. Thayer, President, WGHQ, enced contemporary radio. If drifting - nue, Baltimore, Maryland 21201. No phone Kingston, New York. don't waste our time. If you desire all calls. around growth situation we are interested WIRL, Peoria Illinois is looking for a bright With new facilities, our station in process First class engineer for 5kw AM-FM station. happy sounding air personality for a four of building progressive and dependable Must be sharp on control board operation. hour mid -day air shift, who also has the staff-one good man needed!! Excellent liv- WDRC, 750 Main St., Hartford, Connecticut ability to write and produce good sounding ing conditions near five universities!! Sales 08103. commercial and contest continuity. We are available plus advantage. Salary commen- a 24 hour contemporary station. Send tape surate with experience. Send contact in- Experienced Chief for stable 5 kw direc- and resume to: Program Director, WIRL formation, resume, tape of news, produc- tional AM and automated FM stereo. Will Radio, 121 N.E. Jefferson, Peoria, Illinois tion and whatever takes to sell yourself consider qualified man such as assistant 61602. (tapes returned) Mail Mark Troy, Box 97, Chief ready to move up. Present Chief leav- Waynesboro, Virginia 22980. ing February 1st. If you can come before Experienced, clever top 40 di for nite shift. needs then he will have chance to familiarize 1st phone required. Salary open. Box Ashland- Huntington market fulltimer you with operation. James Rivers, WJAZ, WISM, two people with third phone and endorse- Albany, Georgia. 2058, Madison, Wisconsin 53701 ment. Complete resume, include tape. Box Kentucky. Announcer with 3rd phone endorsed. I kw 949, Ashland, Engineer, fulltime, 1st class license. Trans- daytimer with FM this Spring. Could take Announcer- news -for top rated, top 40- mitter and studio operation and mainte- charge of FM if capable. Maximum on -air AM & separately programed FM in north- nance. Car required. Telephone or write self expression. Minimum supervision. east Ohio -Experience necessary -group life WPIK, Alexandria, Va., 703 -683 -3000. Balanced programming. No rock. All audi- insurance, hospitalization. Contact Andy tion tapes returned. Mail all to Ed Matzos, Holecko- Operations director. Phone 216- Chief engineer needed for directional AM- WJWL, P. O. Box 111, Georgetown, Dela- 993 -2126. Daytimer. Must have maintenance experi- ware 19947. ence and some announcing experience. Ex- Announcer professional delivery; good cellent benefits. WYFE, Rockford, Illinois voice: production- ability preferable; MOR/ -Midwest Family Group. WHVT, Box 818, Brattleboro, Vermont seek- good music format; must have third en- ing afternoon man. MOR. Some news. dorsed or first phone; wonderful conditions; Alaska: Engineer /announcer. Strong on Send resume, tape, salary requirements. excellent fringe; fine climate; major mar- maintenance. Have new Magnetorder, David Calef. ket Texas; salary open; need immediately. Gates, Viking, RCA equipment. Good Contact Bob Stevens 713 -748 -3980. Start Immediate opening for versatile, expert month w /more later. Must know equipment enced announcer, MOR morning, rock nights Technical and how to keep it in top condition. Warren five day week. Quality small station central W. Wiley, Box 209, Juneau, Alaska. 99801. Florida. Send tape and resume: Barringer, Ground floor opportunity. Florida coastal. WLCO, Eustis, Florida. Needs chief engineer light announcing. Assume operations responsibility. Permanent NEWS PD, 2 versatile announcers and news di- position Ideal rector. Staffing new station. First facility in working-living conditions. Ideal shift. News Director -Gather, write and air local 250 thousand plus market-An AM opera- fringe benefits. Box A -71, BROADCASTING. news for network daytimer close to Chi- tion on an FM frequency. MOR. Lots of cago. Send tape, resume, picture to Box room for responsibility, and growth. Tape First phone for transmitter. No announcing. A -39. BROADCASTING. and resume to: Dan Heilman, WOBM, Box Will train beginner. Box A -143, BROAD- 927, Toms River, N. J. 08753. CASTING. If you are an established news broadcaster Wanted- Combination announcer /engineer with major market experience and would Announcer -first class ticket. No mainten- for small market station in university, sum- like to work in New York, a major radio ance. Excellent pay. Beautiful community mer and winter tourist area. Full resume station has an opening. Send audition tape of 12,000. Send tape, photo resume. Man- references and salary requirements 1st and biography. All replies confidential. Box ager, WORX, Madison, Indiana. letter. Box A -158, BROADCASTING. -159 grapphnyy.

BROADCASTING, January 22, 1968 69 Help Wanted- News- (Cont'd) Management- (Contd) Announcers-(Coned) Newsman -DJ. Top 40. East coast. To form Cost-sales oriented management. Experi- Soul combo. 1st phone. Elkins graduate. team with morning personality. Tape, enced small medium competitive markets. 918 LU 4-0957. News. Box A -171. BROAD- resume references, latest picture with first Midwest. Box A -210, BROADCASTING. CASTING. letter. Box A -178, BROADCASTING. Production- operation manager top ten look- DJ good on news. experienced in all phases News director for midwest radio and TV ing for advancement. Know studio, remote, of radio, first phone, major market ex- in community under one hundred thousand. operations. Box A -239, perience. Box A -172, BROADCASTING. These regional stations have excellent new BproRgOraminADCAg equipment. Mature, well organized, crea- Third phone, endorsed, broadcast school tive applicants with journalism degree and Station manager, trouble shooter major graduate, college, draft exempt, presently newspaper or broadcast experience send group operation and extensive FM back - in production complete resume and photo to Box A -230, ground wishes to relocate. B.S. Radio & TV. news or sports aaiir shift, New York BROADCASTING. Experience at network level, major group City area. Box A -175, BROADCASTING. operation and small market. 9 years Broad Immediate opening for experienced author - casting, family. Looking for stable career Negro announcer. All- around ability. Tight atative newsman. If you sound like a news- situation with major operator. Reply to board, fast pace style. Year experience with man, send tape, resume. Box A -232, Box A -269, BROADCASTING. top southern station. Third phone. Any BROADCASTING. salary. Box A -176, BROADCASTING. Weekend radio news announcers- experi- Sales Young looking dj /announcer with 1st phone. enced -for top station in the nation's fourth Have cash, can invest, sales pro seeks last Wants to move from MOR to top 40 or TV. market. Send resume to Box A -293, BROAD- stop. Box A -187, BROADCASTING. Experienced market of 100,000. Prefer west CASTING. coast. Write Box A -180, BROADCASTING or call 312 -654 -0952. News Director -To head up 2 -man staff on Sales manager -18 years all phases of radio. top 40 station with Stable family man. Can train staff and sell. reputation for aggres- Write Box A -263, BROADCASTING. DJ- announcer, swinging sound. 3rd en- sive and responsible news; accent local dorsed, school , looking news. Contact PD, WKFR, trained for a home, Battle Creek, Your profits increase! I sell ideas, not time! not a prima donna, tight board, personable. Michigan. Radio-Yellow Pages experience. Journalism Box A -188, BROADCASTING. Production-Programing, Others graduate. 38, can invest. Radio or TV, small- medium market. $90 week plus healthy Multi -talented aggressive young top -40 dj commission, Box A -276, BROADCASTING. tired of mini -salary. Desires relocation with Combination of any two. Traffic, copy, an- metro station. Box A -198, BROADCAST- nounce, sales, production. Small station ING. southeastern metro market. MOR. Box A- Announcers 117, BROADCASTING. Johnny Carson and Red Skelton don't do Broadcaster to work in New York City. Negro announcer. Personality format ori- radio anymore! If you need a radio come- Minimum two years. Diversified ented, with news and program leadership. dian; I have 12 years experience and first experience Ten year man. Major markets only. Box phone, too. Stable family man. Box A -200, work . . evenings . . , married great potential. Resume and telephone in first A -46, BROADCASTING. BROADCASTING. letter. Box -150. A BROADCASTING. Radio /TV announcer, performer and pro- Attention: Dependable di, third endorsed. Office director, copy and sports- country ducer with wide commercial experience in Tight board. Relocate at once. Versatile. music station. $600 per month. WGVM, top Rocky Mountain market and national Box A -203, BROADCASTING. Greenville, Mississippi. TV show, desires to move for greater opportunity. Married, non -drinker, with children. Attention West Coast: Do you need a 1st Program director, format oriented, for Excellent references, Tape available. Box phone announcer, 6 years experience in modern A -56, BROADCASTING. major markets, including Chicago, cur- country and western station. Good rently have top billing as pay, good fringe benefits. In top 75 mar- a salesman? Box ket. All replies confidential. Send tape and Carolinas but will relocate. 1st phone. ex- A -212, BROADCASTING. resume, Box 8588, Charlotte, North Caro- perience, married, late twenties. Seeking ad- 1st phone announcer, salesman wants to re- lina. vancement. All inquiries answered. Box A- locate with active chain. Five years major 88, BROADCASTING. market, minimum $150, prefer south or Situations Wanted -Management California. Box A -213, Negro, DJ. 10 years experience, major mar- BROADCASTING. Two young-broadcast veterans seek manage- ket. MOR, R&B, top forty. Box A -90. Mature staff announcer . . . 6 years ex- ment of small market midwest station. BROADCASTING. perience seeking permnent relocation. Manager and sales manager combo will also Prefer Pacific northwest; all contacts con- fill two board shifts, strong local news and Experienced news -sports director strong on sidered. Box A -216. sports. Hard workers. Top personal, pro- sales, dj. Third ticket with endorsement. BROADCASTING. fessional references. Stable and talented Relocate. Box A -125, BROADCASTING. DJ tight board, solid news, commercials, with desire to break into management. Box N.Y.C. trained, college education, third A -133, BROADCASTING. Notice . major markets . this top 50 market's most successful and sought after phone. Box A -218, BROADCASTING. Over ten years general manager at two stations. Strong personality is looking. I am one of the Looking for DJ position and announcer. on sales, knowledge of FCC nation's best air salesmen. My resume will Have third class ticket. Like to play rock rules, license renewals, etc. Seeking man- back that up. Ratings, references, family, music. Box A -219. BROADCASTING. agement radio or TV. Have investment five years with last station. I money. College graduate with family. Box believe being BROADCASTING. a pro is more than a 40 hour week. Box Negro lady dj /announcer- Experienced A -138. A -137, BROADCASTING. news, sales, excellent board operation -3rd Top calibre general manager with outstand- endorsement. Box A -220, BROADCASTING. ing successful history in generating highly Announcer would like to relocate in New satisfactory station income and establish- England area with a progressive, MOR or DJ, newscaster. Dependable, versatile, ing number one rated stations against top 40 operation. Three years experience in authoritative. Tight board, some college, strong competition. Equally successful in same mid -west market station. 22 years third endorsed. Box A -222, BROADCAST- personal selling and sales training. Will ac- old -draft exempt. Tape, resume and excel- ING. cept medium market with right deal. Box lent references provided upon request. Box A -139, BROADCASTING. A -138, BROADCASTING. First phone announcer -news- sales. Mature. single, adult. Four years experience. No Young, mature general manager -sales man- NYC broadcast school grad., 3rd endorsed, tapes. Guaranteed salary plus commission. ager now employed with powerful AM /FM. college, mature voice, staff, news, MOR -DJ. Want market of 15,000 or better. Box A- Sales and promotion oriented. No floater. Single. 28. Prefer relocate Arizona, Cali- 225, BROADCASTING. Will invest substantial cash. Prefer eastern fornia, Nevada. Box A -141, BROADCAST- U. S. Excellent references and background. ING. Cachinnation -act of laughing loudly, which Box A -142, BROADCASTING. is precisely what Dan Cash 'n Steve Na- You manage, I'll work. Make me your Num- Brite, young personality. Four years ex- tion offer your major market audience. ber 2 man te carry out your orders and perience, including production, copywriting, Creativeness, ability, experience, ambition, reach your goals. Mature, experienced, suc- combo operation. Third endorsed. Currently responsibility, 1st phone, desire to please cessful, a worker. Handles all phases of PD -early morning man metro suburban audience and fun-nyl Currently bring home commercial radio except engineering. Small station. Tired of big market shadows, would bread -but interested in larger loaf. Write market station preferred. Box A -169, like to cast a few. Prefer all nits trick, Box A -226, BROADCASTING. BROADCASTING. contemporary MOR or rock. Box A -152, BROADCASTING. If you aren't afraid of humor, personality, Desire management opportunity in medi- and creativity, I'd like to hear from you. um market, south or southeast. 20 years All night personality, mature, honors, col- Top-40 morning show getting too big for experience all phases radio and TV. Past lege graduate, 8 years experience. Box this medium market. 4 years experience, seven years successful management. Would A -153, BROADCASTING. college, no drifter. Box A -228, BROAD- consider some investment. Box A -174, CASTING. BROADCASTING. DJ- announcer, young, bright, ambitious, New York broadcast school graduate, seek- Negro broadcast school graduate. 3rd en- Experienced station manager, program di- ing first position. Will relocate. Box A -184, dorsed, draft exempt. Anywhere. Box A- rector, announcer: looking for "last" posi- BROADCASTING. 234, BROADCASTING. tion, in or near Pennsylvania. Present position terminating because station sold to DJ- announcer, young, personable, with Want no promises, just work and stability. owner -manager. Box A -182, BROADCAST- metro production experience. Seeks air Mature. 3 years experience. Prefer MOR ING. shift and production with lively, active for- or C &W. Past experience sales. Box A -235, mat. New England only. Box A -165, BROADCASTING. Rock, talk or MOR. If you have sick sales BROADCASTING. and need aggressive, experienced, success- Radio -TV announcer. 22 years experience. ful manager or sales manager, let's com- Announcer /dj- Experienced, tight board, MOR . . . first phone, play -by -play, heavy municate! Must move to better myself. personable, authoritative newscaster. Family news. resently sports director TV. Want Minimum $16,500. Box A -183, BROADCAST- man, willing to relocate. Box A -170, permanent location. Box A -244, BROAD- ING. BROADCASTING. CASTING.

70 BROADCASTING, January 22, 1968 Situations Wanted- Announcers Announcers- (Cont'd) Production- Programing, Others Mature personality. 11 years, all formats, Continued same major market. Top references. Lee Continued 63119. College graduate, honors, 8 years experi- Coffee, 643 Bacon, St. Louis, Missouri Ten years experience -radio and TV. All ence, MOR personality, reliable Box A -245, Phone 314 -962 -9167. phases. sports. Mar- ox A- 051 BROADCASTING BROADCASTING. Technical ried, family. Female announcer (3rd endorsed) recently Available. Farm director 10 years experi- trained in N.Y.0 -college grad- commer- Engineer. 25 years studio and transmitter ence. Also news director experience. Box cials, news, copy, interviews. Seeking first experience including directionals. Past 17 A -223, BROADCASTING. opportunity in Florida. Box A -247, BROAD- years with 50 kw clear. Desire responsible CASTING. position upper -midwest or deep south. Box Presently earning $11,500 In small market A -185, BROADCASTING. . desire move to medium or metro. Age 1st phone eastern announcer, five years ex- 25, married, 1st phone with six years experience, strong news background, desires Engineer, announcer, helicopter pilot. perience, past three as P.D. and asst. sales Florida location. Box A -254, BROADCAST- Young, veteran. Available now. Six years manager. Know all the Ins and outs of ING. broadcasting. Ten years flying. Prefer NE, top -40, MOR, and C &W music. Prefer top - but all locations considered. Box A -224, 40 or MOR with sales on the side. Also work, Mature announcer, authoritative newscaster, BROADCASTING. personal and financial references available. 7 years medium, major markets, 3rd en Box A -236, BROADCASTING. dorsed. Want announcer -di PD or ND slot First phone-2y years at large midwest MOR or calm top 40. Responsible. Box A- AM & FM operation. Experience includes Experienced production specialist/jock. 255, BROADCASTING. operation of remote AM & FM xmtr's and Copy. Voices. Ticket. Family man. Heavy- automated FM stereo. Desires position on weight references. $200. Box A -248, BROAD- How about two for almost the price of one! the west coast. Box A -259, BROADCAST- CASTING. We've created a very funny two -man di ING. show for medium, major markets, MOR, top Muzakman wants to associate with fran- 40. Experienced, responsible. Let's talk. Engineer experienced AM -DA and FM chiser who knows Muzak. Prefer top 20 Box A -256, BROADCASTING. transmitter- studio construction. Willing to market. Box A -278, BROADCASTING. learn TV. Desire position metropolitan Negro announcer. Year with top southern N.Y.C. Call (212) 474 -5937 after 7 P.M. Major market pro. Program director at station. Smooth commercial delivery. Cap- MOR station last 6 years. Best references. able newsman, 3rd phone. Runs tight board. First operator . . Engineer, years of ex- 13-year background all formats. Lee Coffee, Consider reasonable salary. Box A -257, perience, operation and maintenance. Free 643 Bacon, St. Louis, Missouri, 63119. Phone BROADCASTING. end of January. Prefer southeast or cen- -962 -9167. tral east coast or Puerto Rico. Reply E. B. 314 Experienced personable top 40 announcer Boylan, Box 1432, Wilmington, Delaware. Outstanding sportscaster. Nine years, Pro - (good ratings) can work any time slot, Min. baseball, football, basketball, programing, salary $175 per week. Write Box A -258, First phone, interested in maintenance. interviews, sales, commentary. Position BROADCASTING. Ronald Manocchi, P. O. Box 282, Goldens with challenge and future. Personal inter- Bridge, N. Y. view. Available immediately. Dave Williams, Broadcast school graduate, bright happy P. O. Box 91, Auburn, N. Y. 315 -252 -1669 or sound. Reads well, personable, willing to NEWS 252 -7810. learn. Box A -262, BROADCASTING. News director material-presently all -news Sports and news announcer presently Responsible DJ-News. tight board. Third operation. Let's talk. Box A -107, BROAD- employed, looking for mature station, where endorsed. Relocate. Versatile. Box A -265, CASTING. ambition is welcomed. Worked seven BROADCASTING. months. Experiences: MOR, Announcing, Top news broadcaster in No. 1 market sales, copywriting, interviews with celeb- Attention Ohio or Florida -Top 40 jock, 21, would like permanent position with ag- rities, news, football and basketball head dependable, experienced, draft exempt, gressive, quality TV or radio station in announcer. 3rd endorsed, young and draft third phone. Box A -266, BROADCASTING. smaller community in Texas or Colorado. exempt, ready to settle. Steve Seman Jr., Also experienced in announcing, produc- 412 -438 -6555, Uniontown, Penna. First phone- announcer -Some sales, Age; tion, sales and management. Tape, resume forty. No tapes. Four years experience. Box and references. Box A -184, BROADCAST- TELEVISION-Help Wanted A -267, BROADCASTING. ING. Rock, middle of road country and western 24 year old family newsman wants larger Sales authoritative newscaster. 3rd class phone, operation. 31/2 years experience -all facets. draft free. Box A -275, BROADCASTING. Now -Salesmanager for VHF -TV for upper Hard, willing worker. Prefer east -north- small network market. Opportunity for go- 12 years experience, all formats. Third. east. $150/wk minimum. Box A -214. BROAD- that can push Brown's graduate, single. Available im- CASTING. tunity.i Box A 48. BROADCASTINoppor- mediately. Phone (406) 252 -3956. Vietnam veteran; Navy officer; graduate - First phone, married. Top 40, straight. University Southern California (Broadcast Announcers Draft exempt, veteran. Medium, metro mar- Journalism), Navy OCS. Now employed at Radio -TV announcer. Radio: MOR and good ket only. Excellent references. Bill: 218 -722- $7000 year, but not broadcast journalism. production plus news announcing TV: 8886, 741 -2251. Outstanding, deep, authoritative voice, ca- Sportscasting and on- camera commercial pable of assuming responsibility. Desire work. Beautiful midwest community under Highly versatile, solid, mature announcer/ position airinews 100.000. Send VTR or tape and photo plus newsman /writer /dj, presently with major hich may le de to department headnAm complete resume to Box A -49. BROAD- network station in top ten market, look- more interested in potential than immediate CASTING. All material will be returned. ing for permanent move to all- around salary, any location. For detailed resume broadcasting and /or programing position. and tape contact: Edward Sanders. 576 N. Top notch full color VHF, in medium sized Ten years experience. Call my manager col- Milton Dr., San Gabriel, Calif. 91775. All Midwestern market. looking for talented, lect: Mr. Sherwin Shreier, Detroit, Michi- letters answered. resourceful sports director. Rush tape, re- gan, WO 1 -3777. Will consider all replies. sume and salary requirements to Box A -89, Experienced news commentator and politi- BROADCASTING. First phone announcer-Broadcasting school cal analyst available for Washington. D. C. grad. Eager to learn all phases of broad- area. Radio only. Box 7305, Baltimore, Technical casting. Will relocate. Draft exempt, single. Maryland 21227. 104 Chief engineer. TV -radio combination in Christ DeAgazio, Langdon Ave., Water- who town, Mass. 617 -923 -0249. My daddy is always there to answer my medium midwest market wants a chief questions -if you are looking for a news- is a strong leader and good organizer. Good Top 40, MOR broadcast honor gradu- man years of radio -TV experi- technician who will establish good mainten- ate, strong production, news, draft free, -28 -with ance program. Experience in directional radio and TV experience, relocate western ence to keep your audience informed -call needed. my daddy 1 -402- 457 -4531 or write T. Zim- radio, color TV and construction states, Greg, 710 Walnut, Ukiah, California dars, 2027 Read, Omaha, Nebraska. Stable VHF network affiliate. Send resume . . . 462 -7654. and snapshot in confidence to Box M -310, BROADCASTING. Announcer -lst phone. 3 years experience. Production- Programing, Others Available now. Phone Area code 912, 242- Assistant chief with heavy studio experi- 5228. Valdosta, Ga. ence for Rocky Mountain ETV operation. Need PD or top staffer? Ten years experi- Salary open. Send full resume to Box A -83, Soul R &B, top 40 dj-Needs start- author- ence. Family man. Dependable. First phone. BROADCASTING. itative news -excellent commercials -third $180 minimum. Box A -173, BROADCAST- endorsed. Clarence Collins, Box 5627, Chi- ING. Wisconsin Radio- Television operation has cago, Ill. 60680. opening for engineer with FCC first. No ex- Program director, proficient in all phases, perience required. Good salary and fringe Career Academy New York grad. Good double in programing, production, air shift, benefits. Send telephone number and recent voice. Strong commercial delivery. 3rd engineering- chief. I want to talk to owners photo. Box A -100, BROADCASTING. phone endorsed. Willing to work hard for small to medium markets about something with FCC first experience. Dan Sanders, 90 Sand Lane, worthwhile. Box A -202, BROADCASTING. Position open for engineer Staten Island, New York. for TV and radio studio operation. No announcing. Will train new man. Latest RCA Negro beginner taught by New York pro- PD or announcer for past 5 years with top equipment, good salary and fringe benefits. fessionals. JFJ, 345 Cypress Ave., Apt. 50, chain and presently employed in one of Send resume, photo and telephone number. Bronx, N. Y. top 5 markets in country on number one Box A-101, BROADCASTING. rocker. Previously 8 years experience all Will graduate from Career Academy Feb- phases radio and TV. Now desire change First class engineer for TV studio operation ruary 3, would like work around Milwaukee any locale, as PD or heavy jock slot. 32 in medium North Central market. Will train area. Donald H. Hoyt, 2428 East Linnwood years, married, have A -1 record with no new man. Latest transmitter equipment- Avenue, Milwaukee, Wisconsin, 53211. ED hang -ups. Salary open. Let's talk. On re- good salary and fringe benefits. Send 2 -3641. Age 23. Might be interested in other quest, tape, picture and resume. Reply Box resume, photo and phone number. Box A- locations. A -204, BROADCASTING. 102, BROADCASTING.

BROADCASTING, January 22, 1968 71 TELEVISION-Help Wanted News- (cont'd) Situations Wanted-News Technical- (Cont'd) News director for midwest radio and TV Television radio news announcing. Corn - in community under one hundred thousand. mercials. 21 years experience. Writing, Assistant -Chief engineer with transmitter These regional stations have excellent new Editing, Metro area. $10- 12,000. Immediate and studio experience. Capable of organiz- equipment. Mature, well organized, creative availability. Box A -82, BROADCASTING. ing maintenance program and accepting applicants with journalism degree and some administrative duties. Medium mar- newspaper or broadcast experience send Experienced newsman, network owned sta- ket east of Mississippi. Salary open. Send complete resume and photo to Box A -231, tion, desires major market position as re- resume and snapshot to Box A -251, BROAD- BROADCASTING. porter, newscaster or new director. Box CASTING. Anchor man. Write, edit, broadcast late A -104, BROADCASTING. Snow and cold got you down? Immediate news, as member of Carolina's largest tele- Professional radio /Televisino newsman and opening studio engineer /switcher. 1st ticket vision news team. Award winning operation responsible broadcaster. All phases includ- desirable needs experienced man. Send audition VTR but not necessary. Wage depen- film ing programing. College Journalism. Top dent upon experience and ability. Will con- or and complete resume to: News Di- references. Box A -273, BROADCASTING. sider qualified applicant having radio con- rector, WFMY -TV, Greensboro, N. C. trol room or similar experience with desire Programing, to learn TV. Warm desert Winter -full air Still looking for newsman. Write, report Production- Others conditioning makes summer pleasant. and shoot film for TV- Radio. Send resume, Ex- tape and photo to Ed Huot, WTRC, Elkhart, Operation /Program director. Young execu- cellent community college available. Fringe Indiana. benefits. Call collect 602- 782 -4711, Wheeler tive with major market station. Extremely General Manager, KIVA, Yuma, Arizona heavy commercial and sports remote pro- 85364. Production- Programing, Others duction. Can build and run well -organized staff. Box A -114, BROADCASTING. Milwaukee ETV stations WMVS/WMVT have Sports director needed. This professional immediate opening for experienced creative must have looks, voice and sports knowl- Producer -director: Have B. A. degree, Mass TV producer director. College degree re- edge. Salary open for this full time midwest Communications. Experience in all phases quired. New facilities fully color capable. position. Box A -94, BROADCASTING. of television production. Excellent refer- Remote unit /film unit. Excellent oppor- ences. Available immediately. Box A -168, tunity for stimulating work and professional Producer -director, BROADCASTING. growth Contact Otto Schlaak, Manager. two -three years exp. to WMVS/WMVT, 1015 North join noncommercial, community supported Five years radio -television experience plus waukee. Sixth St.. Mil- Florida station expanding in local live, Wisconsin University degree means bright Wisconsin. remote, and in- School programing. resume, Send future. With you? Strong news, sales, copy, Opportunity to attend college while work- salary requirements. Audition VTR on- camera background. Seeking permanent ing at the University of Michigan. Fulltime, if possible. Box A -252. BROADCASTING. position with right northern television mar - permanent openings for television studio ket-midwest preferred. Make an offer. Box engineers at all levels, including senior Northwest's top television station needs mo- A -190, BROADCASTING. engineer. Monochrome and color facilities, tion picture cameraman- editor, experienced broadcast and closed circuit. Salary will in production of commercials, documentary Feature film & television veteran . . be commensurate with experience. Liberal and films for television. Must have knowl- producer- director -writer -editor. Wants per- fringe benefit program. edge of all phases of 18mm silent and sound manent position with major TV station, Send inquiries to 1966 Emmy Mr. P. G. Radzvickas, University of Michi- production. Great opportunity in expanding network or production company. gan, 142 winner and many others. Credits, samples Administration Bldg., Ann Arbor, film division. Salary open. Send full resume and top references request. Free to Michigan. An equal opportunity employer. to M. Hurley, KSTP Films, Inc., 3415 Uni- on versity Ave., St. Paul, Minnesota 55114. travel or locate permanently in U.S. or any Immediate openings in Hartford for tech- English speaking nation immediately. Spe- nicians with first phone in cializing in small crew, location color pro- studio and Conn. ETV for TELEVISION ductions with tight budgets and schedules. remote truck operation, mainte- Box A -242, BROADCASTING. nance and construction. High band Ampex and GE color. Salary Edsall, open. Write Sam Situations Wanted Art director- scenic designer- artist -pro- C.E., Conn. ETC Corp. 266 Pearl gram developer. 15 years top network live Street, Hartford, Conn. 06103 or phone TV and film production (color). Settings 202 -246 -7269. Management graphics-innovative program development- We -Promotions-Commercial presentations. are a rapidly expanding organization Top level TV/Radio executive, 15 years Outstanding TV look and programing for with rapid advancement opportunities and major market experience all phases televi- dynamic station. Box A -249. BROADCAST- top pay for really good engineers. As a sion, radio, advertising. Built and operated ING. bonus we have the best hunting, fishing, UHF. Must read resume to and climate in the last appreciate. the United unspoiled area of Write today. Box A -81, BROADCASTING. Producer- director, now employed in top 20 States. Present openings: 1 market. Bachelor's Degree, 21z chief engineer and operating years a engineers for Ad and public relations manager thoroughly Armed Forces Television. Available Febru- new television station. Other openings ary. Box A -279, BROADCASTING. will be available in the near experienced all phases broadcast market Parmelee, Engineering future. Phil with leading studio equipment firm. Know Supervisor, Western commercial, ETV Promotion man 33 creative extensive Broadcasting Company, Box 1503, stations. B. S. degree, - - - Montana. Missoula, New York area, 32 years old. Seek career broadcast sales knowledge -seeking return opportunity-salary mid -teens. Box A -167, to television. Presently radio General Man- ager. Desire Florida for life. Box A -280, Television engineer needed by small state BROADCASTING. college in Chicago. Rapidly expanding BROADCASTING. operation currently Sales management Applicant purchasing guad VTR. or station manage- Director's position wanted by creative pro- will be assistant to Chief En- ment in medium size market west or duction man. Seven years, well qualified gineer, and will assume primary respon- midwest. 20 years experience management sibility for maintenance. License and sales. Full knowledge, management, and versatile. Employed by full color oper- Two years experience desired. sales production, ation. P. O. Box #36, Norfolk, Virginia. trainin and two years formal promotions, personnel and in electronics or school- relations. Presently employed. Good back- Writer- producer -director, much experience, ing required. Salary to $9,ÓO0. ground and references. Box A -253, BROAD- Contact Cvil wishes to direct children's show . also Service Personnel Office, Northeastern Illi- CASTING. nois State College, Bryn Mawr write, produce, direct commercials for house St. Louis Avenue, Avenue at accounts. Write Ed Bliznick, 13160 W. Outer Chicago, Illinois 60625. UHF Station manager- seeks potential Dr., Detroit, Michigan 48223. growth situation. Experienced in all phases NEWS of Production. Sales and promotions. Can Production /promotion manager available im- sell without numbers. News Director, midwest Will relocate. Box mediately. Young, aggressive, and looking man we're radio and TV. The A -268, BROADCASTING. for a station on the move. Call 1- 517 -753- looking for must be a good air 1715. personality and good administrator. Will run a fully staffed news & sports Announcers ment, with plans for depart- Invest in an ambitious, responsible, North- a expansion. Should be western Junior. A radio /TV major with college grad and have news director ex- Announcer (26) top experience seeking pro- creative production and writing talents. perience. Send photo, tape, resume and duction minded station -kiddies slot. salary requirements to Pres- Desirous of summer employment in televi- CASTING. Box M-240. BROAD- ently employed. Will relocate with notice. sion, Robert Collins, 2200 Sheridan Road, Box A -118, BROADCASTING. Evanston, Illinois 60201. News director for regional radio and TV in mid -west market. Journalism grad with Presently announcer-weatherman in medium WANTED TO BUY- Equipment a masters preferred. On air ability market. Seeking advancement and 175 /wk able but not necessary. desir- plus talent. The man we want Married. Stable. Box A -229, We need used, 250, 500, 1 kw & 10 kw AM should be a working director who wants BROADCASTING. to organize and direct the transmitters. No Junk. Guarantee Radio sized best medium Supply Corp., 1314 Iturbide St., Laredo, market news department in the U.S. TV staff man, seven years present position. Texas 78040. We have the best equipment, now we need Seeks move to large market. Mature, long the man who will utilize the facilities. Ma- experience. Box A -240, BROADCASTING. ture, well organized, creative applicants. Needed immediately: One or two used RCA Send VTR RT -7A or RT -7B cartridge machines. KADA, or tape, photo and resume to Ada, Box M -247, BROADCASTING, All Technical Oklahoma -332 -1212. Call collect. be material will returned. Wanted 5kw AM First phone. 10 years radio as combo man -Used broadcast trans- We need newsmen. Openings now exist. desires to enter television in operations mitter in good condition. Specify make, Must have capacity. Box A -166. model and dimensions. Chuck Delperdang, experience. TV-radio network BROADCASTING. Chief Engineer, KOLY, Mobridge, S. D. affiliate. Experience or journalism training 57601. preferred. Midwest. Send data, audio or Chief engineer for that new TV station? VTR, photo and salary requirements to Drop me a line. Experience UHF, VHF. Wanted: Self -supporting 300 tower. WLIR, Box M -311, BROADCASTING. Box A -206, BROADCASTING. Garden City, N. Y. (516) 741 -4700.

72 BROADCASTING, January 22, 1968 FOR SALE-Equipment INSTRUCTIONS

Ra dome, 6 foot, fiberglass, heated. Andrews FCC License and Electronics Degree Are you tired of low pay and bad weather? HR6 for Ice, dirt and snow protection. courses by correspondence. Also, resident Come to sunny Sarasota and train for your Unused. $150.00 each. Sierra Western Elec- classes in Washington, D. C. Free catalog. First Class Radio Telephone License in only tric, Box 4668, Oakland, Calif. 94623 415- Desk 8 -B, 1505 N. Western, Hollywood, (5) weeks. Total tuition $350.00. Job place- 832 -3527. California 90027. ment free. Rooms & apartments $10 -$15 per week. Classes begin Feb. 5, Mar. 11, April 15. GE BM1A FM frequency and modulation MMus is the nation's largest and most re- Call 955 -6922 or write today- R.E.1., Inc., monitor, recently re- calibrated, in good spected name in First Class FCC licensing. 1336 Main Street, Sarasota, Florida. condition, $450. Box A -128, BROADCAST- Complete course in six weeks. Fully ap- ING. proved for Veteran's Training. Accredited R.E.I. in the center of the U.S. can train by the National Association of Trade and you for thet First Class Radio Telephone Now put your translator where antenna Technical Schools. Write Elkins Institute, License in only (5) weeks. Total tuition should be for best coverage, not where 2603 Inwood Road, Dallas, Texas 75235. $350.00. Job placement free. Rooms & power line happens to be. Use a Telan apartments $10 -$15 per week. Classes be- thermoelectric generator. No moving part, The nationally known six -weeks Elkins gin Feb. 5, Mar, 11 April 15. Call WE-1 -5444 simple to operate, leave unattended 6 -12 Training for an FCC first class license. or write 3123 Gillham Road, Kansas City, months. General Instrument Corp., Thermo- Conveniently located on loop in Chicago. Missouri. electric Division, Box 544 -B, Hicksville, the 205. Fully GI approved. Elkins Radio License New York 11802, 516 681 -4300 ext. School of Chicago, 14 East Jackson Street, "Yes it's New" R.E.I. at 809 Caroline Street, Chicago, Illinois 60604. Fredericksburg, Virginia. But it's R.E.I.'s New equipment-Spotmaster, $3.95 weekly. famous (5) week course for the 1st Phone QRK $1.35 weekly, Russco $1.28 weekly. License six weeks. Highest License that makes it dependable. Call 373 Audiovox, Box 7067 -55, Miami- Fla. 33155. First Class in 1441. Tuition and class schedule is the success rate in the Great North Country. same for all R.E.I. schools. Ampex 354P, Ampex 300C, Neumann, U -47, Theory and laboratory training. Approved Presto 6N, Ampex 350 electronics, Ampex for Veterans Training. Elkins Radio License 2010 spk /amps. Box 15058. Phoenix, Arizona. School of Minneapolis. 4119 East Lake Street, Be sure to write, BROADCASTING INSTI- Minneapolis, Minnesota 55406. TUTE, Box 6071, New Orleans. for radio High offer will buy Gates 250c transmitter announcing careers. 250 watts, final amp and modulator use License School 810's, crystal 1400 kc. Extra parts. Box A- The Masters, Elkins Radio Earnings up to $300 weekly. 1st class F.C.C. 192, BROADCASTING. of Atlanta, offers the highest success rate graduates working at major networks in of all First Class License schools. Fully New York City and stations coast to coast. 5kw Westinghouse-1kw Gates and 250 watt approved for Veterans Training. Elkin N.Y.'s first school specializing in training Gates AM transmitters, good condition. Radio License School of Atlanta, 1139 1st class F.C.C. technicians and announcers- Box A -261, BROADCASTING. Spring Street, Atlanta, Georgia 30309. D.J.'s-newscasters production personnel. An- nouncer Training Studios, 25 W. 43 St., (2) ATC PC2 /190 playbacks, (1) AC2 /190 re- Se prepared. First Class FCC License In six New York 10036. Veteran approved, licensed cording amplifier. $750.00, Way below weeks. Top quality theory and laboratory by N.Y. State. Phone OX -5-9245, wholesale. Box A -270, BROADCASTING. instruction. Fully approved for Veterans Training. Elides Radio License School of First phone in six to twelve weeks through G.M. 6 Cyl Diesel electric plant 60kw 110- New Orleans, 333 St. Charles Avenue, tape recorded lessons at home plus one 440 volts, 60 -50 cycles, 3 phase. A.C. Like New Orleans, Louisiana 70130. week personal instruction in Washington, new condition. R. Warpinski, Rt. 1. Naper- Detroit, Atlanta, Minneapolis, Denver, ville, Illinois. 60540, 312 -969 -7405. Announcing, programing, production, news- Seattle, Memphis or Los Angeles. Sixteen casting, sportscasting, console years FCC license teaching experience. Ampex High -band videotape used one sea- operation, Proven results. For and son and in good condition but below disk jockeying and all phases of Radio and references reserva- TV broadcasting. All taught by highly tions write, Bob Johnson Radio License broadcast color standards. Hours $50.00, Instruction, 1060D Duncan, Manhattan half hours $25.00. FOB KIFI -TV, Box 2148, qualified professional teachers. The nation's Idaho Falls, Idaho. newest, finest and most complete facilities Beach, Calif. 90266. including our own, commercial broadcast Tower -66ft portion of heavy duty TV station -WEIR Fully approved for veterans Individualized instruction. First phone 4 -6 tower. Can be adapted for mountain top training. Accredited by the National Associ- weeks: Guaranteed. Broadcast Engineering or roof top 'TV or FM installation. Truscon, ation of Trade and Technical Schools. Academy, Box 22471, St. Louis 63126. triangular, 60# windload, includes plat- Elkins Institute, 2603 Inwood Road, Dallas, forms, comprises 3 sections, on ground at Texas 75235. F.C.C. First phone quickly and easily via site. WIIC -TV, Pittsburgh, Pa. 15214. new concept in correspondence training. Since 1946. Original course for FCC first Easy terms. Mid- America Broadcasting Gates Levil Devil, good condition: $185, class radio telephone operators license in Service, P. O. Box 7522, Milwaukee, Wis- Harkins FME -2 exciter and Harkins XC -L six weeks. Approved for veterans. Low-cost consin 53222. subcarrier generator and squelch: $250. dormitory school. 816 $175. Bill Moses, facilities at Reservations Magnecord tape player: required. Enrolling now for April 10 -June See our display ad under Instructions. WTRN, Tyrone, Pa. 26. For information, references and reserva- Don Martin School of Radio Arts & Sciences. tions write William B. Ogden Radio Opera- 1653 No. Cherokee, Hollywood, Calif. 90028. Gates Level -Devil, new condition, used 9 HO 2 -3281. months. new price $475.00, our price $300.00. tional Engineering School, 5075 Warner P. O. Box IIH, Clarksburg, West Virginia Avenue. Huntington Beach, California 92647. 26301. Formerly of Burbank. California). Help Wanted Equipment for 1 kw directional -RCA RADIO -Help Wanted BTAIR transmitter, 5 kw -two tower phasor, two 5kw LTU -s, 800' rigid co -ax. WEIC Sales frequency meter. 9 channel console, rack Management cabs, jack panels. Available April. Make offer. Chief Engineer, KABC Radio, Los Angeles. r..--.-,.-..-,--.--.--"-..-'.-.,-..-..- SALES MANAGER WANTED RADIO SALESMAN Our Station Watts Time MISCELLANEOUS -5000 -Full - Bright, aggressive salesman who knows CBS Radio affiliate -located in city of 4 how to develop local sales. If you are 30,600 Professional Comedy Lines! Topics' approximately 70,000 population -only looking for big money selling a top rated laugh service featuring deejay comment station, introductions. Free catalog. Orben Comedy AM Station in City -We are looking for Books. Atlantic Beach, N. Y. a top Sales Manager-you may be em- call Jerry Jackson, Nationwide s ployed now by a larger station -you Broadcast. 312 -337 -5318. i Deejays! 6000 classified sag lines. $5 On. may be a top salesman looking for a Comedy catalog free. Ed Orrin, Boyer Rd., GOOD BREAK we do NOT WANT an Mariposa. Calif. 95338. ... amateur . We will pay top wages Instant gags for Deejays- Thousands of one - BUT you MUST BE ABLE TO INCREASE OPPORTUNITY liners, gags, bits, station breaks, etc. Listed our Sales . .. You won't be here long if in free "Broadcast Comedy" catalog. Write: you are not capable of doing this job for the Show -Biz Comedy Service -1735 East 26th We are now doing in of St., Brooklyn, N. Y. 11299. excess SALESMAN $300,000.00 per year. We are capable of who'd like to be "365 Days of laughs " -daily radio gag serv- doing $400,000.00 yearly ... Are you ice-may be available in your market. interested? ... A personal interview is SALES MANAGER Sample a month! $3.00, Box 3736, Merchan- at expense Give com- Top rated Philadelphia FM has unusual dise Mart Sta., Chicago 80654. necessary your ... plete detail and snap -shot of yourself opportunity for an FM or AM salesman with proven record of success Beware. Clark model field intensity meter along with references in first letter . . . serial 1029. Possibly stolen. Fifty dollars for Age somewhere between 30 and 40 years selling local retailers and agencies. The return. No questions asked. WVOC, Box 17, duties -Complete charge of right man will have a CAREER, not Battle Creek, Michigan. Your Sales and two other salesmen ... You just a job, with profit- sharing in best Announcers and disc jockles -Jokes and answer to the General Manager only. FM market in U. S. and no limit to topical, timely wittie -cisms for sale, rea- Position open NOW. (No Drinking Sales- potentiel income. If you can sell, orga- sonable for use on the air. All original men) Address your letters to: nize, train ... if you can prove it ... material. Write Box A -250, BROADCAST- ING. Box A -246, Broadcasting. call Abe Voron, 215 -CH 8 -4900. fast N BROADCASTING, January 22, 1968 73 RADIO -Help Wanted RADIO -Help Wanted Sales- (Cont'd)

BROADCAST SALES ENGINEER TWO TOP -NOTCH Exclusive territory for sale of rapidly expanding line of broadcast equipment requires highly motivated, sales- minded individual with strong SALESMEN technical knowledge of broadcast equipment. Sell top line of electronics We are looking for two top -notch, ex- equipment primarily to AM, FM, and TV stations. Leading company with perienced salesmen to permanently join history of high profit and rapid growth. our well established company. Travel is extensive. We prefer men currently calling management, or Salary plus commission -with full fringe benefits and travel expenses on radio station who have proven sales experience in paid. An equal opportunity employer. Send resume to syndicated radio program sales. Our product line of syndicated radio fea- Box A -124. Broadcasting. tures has been very well accepted throughout the United States and Can- ada. Our salary, expense and commission plan will give you an excellent income and growth potential. Also, a stock participation plan is offered. Please send complete resume detailing IS RECRUITING qualifications and experience. All in- \ quiries will be held in confidence. YOUR PROBLEM? Box A -207, Broadcasting. Announcers 50% of the TV and Radio stations tell us: "Recruiting is our most pressing problem." EXCELLENT OPPORTUNITY FOR PROFESSIONAL TV ANNOUNCER READY TO MOVE UP Nashville's oldest television station is expanding and looking for a young announcer (25-35). Position requires on- air work in news, weather and sports, along with staff booth work. Applicant must possess experience in all phases of on-air television broadcasting. For the right man this is a chance to grow with an outstanding major market in the Central South. WSM -TV Nashville Market Send VTR and resume to IIAL VOECKS, Box 100, Nashville, Tennessee 37202

i $I' - tIC -4. TOP 40 Good Voice Time & Temperature Per- sonality. Medium market jocks con- Here at Nationwide, under the direction of Ronald E. sidered. $15,000 per year. Call Jerry Jackson, Nationwide Curtis, former broadcasting executive, some of the Broadcast. 312- 337 -7075. country's most important search assignments are successfully completed for personnel in management, NEWS sales, programming, and engineering. 1 RADIO CONTEMPORARY I NEWS /SPORTS I MAJOR MARKET -WEST COAST } Writer - Reporter - Performers. Only LET US HELP experienced news /sports talent need apply. Not interested in traditional PHONE TODAY 312/337 -5318 types. Looking for young ideas with professional approach. I Box A -233, Broadcasting. `Nationwide Production -Programing, Others `Broadcast Personnel BROADCASTER To work in New York City. Minimum Gonsultants experience two years. Diversified work . evenings . . . married . . great potential. Resume and telephone in first 645 NORTH MICHIGAN AVENUE CHICAGO, ILLINOIS letter. Box A -149, Broadcasting.

74 BROADCASTING, January 22, 1968 Production- Programing & Others- (Contd) INSTRUCTIONS

Obtain YOUR FCC 1ST CLASS LICENSE IN 6 WEEKS COMPASS WEST PRODUCTIONS, INC. at the DON MARTIN SCHOOL OF RADIO & TV Presents M 0 R- 6 8 (America's Foremost School of Broadcasting) est. 1937 A QUALITY RADIO JINGLE PACKAGE Individualized Instruction DESIGNED-for MOR and Modern Formats Mort Comprehensive Methods PRICED small and medium market stations Utilization of Visual Aids -for Highly qualified Instructors PACKAGE CONTAINS 26 ITEMS Intros & Special features One Low cost until completion -ID's, Inexpensive accommodations nearby Send for free sample tape today Next Class Scheduled to Start P.O. BOX 1125, Little River Station, Miami, Fla. 33138 February 26 Register Now -Classes Limited For additional information call write: RADIO TELEVISION-Help Wanted or DON MARTIN SCHOOL Situations Wanted Technical OF RADIO & TELEVISION Announcers ARTS & SCIENCES TWO ENGINEERS FOR 1653 N. Cherokee HO 2.3281 MAINTENANCE OF Hollywood, Calif. NOW AVAILABLE VHF NETWORK 90028 Creative Radio Personality Equipment with top stations in South- west. salary require- Employment Service whose bag is lots of humor Send resume and whose commercials are warm ments. A Broadcasting. whose rating story is great i Box -60, who's worked in rock & MOR 527 Madison Ave., New York, N.Y. 10022 Write today Box A -197, Broadcasting. i TV- PUERTO RICO First Class Ticket to operate television transmitter in Puerto Rico. BROADCAST PERSONNEL AGENCY 2a[e f//Creer Coloured Preferred. Sherlee Garish, Director Host of controversial, nationally known talk Reply Box A -146, Broadcasting. rbow and highly rated desve -time record show on WHO, Des Moines, seeks position in more important market. Exceptionally WANTED TO BUY -CATV well qualified to handle either format. First phone too! Production -Programing, Others Call 515 -282 -1588 _IIIIII]IIII IIIIIIIII] IIIIIIIIIUIlt]IIIIIIIIIIIII ]IIIIIIIIIIIII]llllllll IIIIIIIIIIIIIIIL WANT TO BUY PROMOTION MANAGER Production -Programing, Others CATV by individual. Partly developed. Excellent opportunity in one of the top 25 = May consider franchise. Small to medi- 2 markets for an aggressive, creative, experi- _ um size. Prefer southwest area. Ei enced young person to manage the on -air -Radio-Television play by play 6 Box A -181, Broadcasting. -Sports director promotion, publicity and advertising func- _g -Radio program director fions of a major group station located in F. -Conduct phone in shows the midwest. An excellent compensation plan -Write and produce copy that sells -Telecast news and sports and an opportunity for advancement await FOR SALE -Stations the person selected for this key position in Check the needs at your station. Ei Ten years experience, college, E. station management. Send a strictly corgi- -2 resume of education. experience and married six years, draft exempt. dential salary history to: R FOR SALE Box A -179, Broadcasting. E Box A -260, Broadcasting. Local station in 65,000 population two - station market in Puerto Rico. Adjacent An Equal Opportunity Employer = to major federal installation. $200,000 SPORTS a, mumltnussastuIIIIIIIIIIIOIIIIIIIIIIIx ]IIIIIIII IIIa1111111111111O11111 terms. Address replies to Vast experience in radio/TV as sports Box A -45, Broadcasting. director & play -by -play. Few men can BUSINESS OPPORTUNITY match my broad knowledge and wide scope of information on my nightly radio all -talk telephone sports hour & have air OPPORTUNITY checks to prove it. Will only do sports BROADCAST SCHOOL WHY BUY AN FM? & must earn minimum $15,000 first year. Build your own! Box A -227, Broadcasting. MANAGER Dozens of open freqs. Many states. Op- Investors seeking qualified individual to erate for only $1,000 mo., with revenue start Broadcast School. Should have experience and ability to make small in- potential of $4,500 mo. TELEVISION Wanted vestment. Al replies in confidence. You show FCC $20,000. We do all the -Help Box M -252, Broadcasting. work for reasonable fee. TNI, Suite 202, 1616 Victory Blvd., Announcers Glendale, Calif. 91201. 213-246-4874 1101II11111111181111111BINIIIIiIillglllülillNP11111orillllill41111111ililli11 äl110111111111111@_= "BREAK LOOSE" 1101 1011 Keep the Dollars You Sell Successful Background Music Service TV COMMERCIAL = National Marketing Corporation =_ ANNOUNCER g. looking to affiliate with individ- for Sale ual to implement marketing pro- Midwest area, market 2 million. Oper- Medium Market. $200 Midwest- - gram for local and our national ates on seller's licensed Multiplex chan- per week. Contact Jerry Jackson, accounts to the student market in nel. Other personal interests compel Nationwide Broadcast. No fee. your area. sale. 312- 337 -5318. Box A -271, Broadcasting. -_ Box A-208, Broadcasting.

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BROADCASTING, January 22, 1968 75 (Continued from page 66) casters Inc. for $275,000. Principals: Dale KTTR Rolla, Mo.- Broadcast Bureau G. Moore, president (0.0001 %) and KGVO granted assignment of license from Luther Broadcasters Inc. (99.99 %). Mr. Moore has W Martin is /as "Show Me" Broadcasting is owner of appliance and furniture store. ownership in and is officer of KCAP Helena Inc. for Mr. Culver is attorney. Ann. 16. Co. to Phelps County Broadcasting Jan. and KGVO -AM -TV and KMSO -TV both $250,000. Principals: R. McKune, president. KFMQ(FM) Lincoln, Neb. -Seeks assign- Missoula all Montana, and - ment of license from S. L. Agnew to Western Broad Action Jan. 10. A. casting do., radio and television administra- Commission has waived three-year hold- Frederic Gottschalk for $30,930.13 in cash tion. Action 10. and cancellation of $19,290.75 debt now owed Jan. ing requirement of Sec. 1.597 of its rules by Agnew. WMCL McLeansboro, Ill.-Broadcast Bu- and granted transfer of control of C & U Mr. Principal: Mr. Gottschalk reau granted transfer of control from C & U is securities analyst. He will maintain 50% John Broadcasting Corp., subsidiary of stock ownership in station (negative Elder Choisser (14.3% before, 22.5% after), Communications Corp. to Continental Tele- con- Harold Frederick Cline (14.2% before. 22.5% phone Corp. C & U Broadcasting is licensee trol interest). Ann. Jan. 4. David L. Patterson (14.3% KNFT Bayard, N. M. -Seeks assignment after), before, of WMCR Oneida, WBIV -FM Wethersfield license from none after), Thoral Gaskins (14.3% before, township, WEIV -FM Ithaca, WJIV -FM of George L. McFarland to none after), Jack J. Harper (14.3 before, Cherry Valley township, WMIV -FM South K.N.F.T. Inc. Incorporation transaction, none after), Donald M. Medley (14.3% be- DeRuyter stock transfer. Ann. Jan. 15. Bristol township and WOIV -FM KRAL Rawlins, Wyo. -Seeks assignment fore, none after) and Phillip Kane (14.3% township (Northeast network), all New of license from Radio Twelve -Forty Inc. to before, none after), to Bonita Choisser York. Principal officers, all of whom are Korral Radio Inc. $100,000. Travis directors, of Continental Telephone Corp. for Principals: E. Mitchell (110 %). C dD R. Wylie Sterling, president (75 %) and nlda nsieration are Charles Wohlstetter, chairman of board; William L. Pope, vice president and $4,500. Action Jan. 16. Phillip J. Lucier, president, J. P. Maguire, eral gen- WIDE Biddeford Me.- Broadcast Bureau senior vice president; William H. Black- manager (25 %). Mr. Sterling is presi- granted assignment of license from Bidde- burn, vice president and treasurer, and dent of KDOM Windom, Minn. Mr. Pope ford is sales manager and station manager of -Sacco Broadcasting Corp. to Hoy Com- Irwin Schneiderman, secretary. William S. KPOC Pocahontas, Ark. and KDOM Win- munications Corp. for $110,000. Principals: Kingman, president and director of C & U dom, respectively, and is also associated Lewiston-Auburn Broadcasting Corp. (100 %). Communications Corp.. will become vice with WBFJ Woodbury, WENK Union City F. Parker Hoy, president and assistant president of Continental Telephone. Action treasurer. Lewiston -Auburn is licensee of Jan. 12. and WGNS Murfreesboro, all Tennessee. WLAM Ann. Jan. 16. Lewiston, Me. and permittee of KONO and KITY(FM) San Antonio, Tex. WLAM -FM. Action Jan .10. - Broadcast Bureau granted transfer of ACTIONS WLOB -AM -FM Portland, Me.-Broadcast control of licensee corporation from Mis- Bureau granted transfer of de jure control sion Broadcasting Co. to Jack Roth. No WSFM(FM) Birmingham, Ala.- Broadcast from Ralph C. Guild (52.2% before 46.5% consideration involved. Action Jan. 10. Bureau granted assignment of license from after) to Mr. Guild and others. Licensee KSHN(FM) Sherman, Tex. -Broadcast Melons Broadcasting Co. to estate of Percy Atlantic States Industries Inc. also owns Bureau granted assignment of CP from B. Crawford, Ruth Crawford Porter, execu- WRYT Boston and WTSA Brattleboro, Vt., Charles L. Cain to Texas Airwaves Inc. for trix, and Kimtron Inc. d/b as WDJC Radio as well as 80% of WNVY Pensacola, Fla. $1,000. Principals: vice Co., for $5,000 for physical assets plus $2,500 ASI has applications on file with FCC to presidentsident (10%)et al. Mr. Brown is attor- for covenant not to compete and $7,500 one transfer control of WTSA to Southern ney and has interest in KMMM(FM) year consultant fee. Action Jan. 16. Vermont Broadcasters Inc., and to transfer Muskogee, Okla. Action Jan. 12. KINO Winslow, Ariz.- Broadcast Bureau control of KMAK Fresno, Calif. to ASI. KZUN -AM-FM Opportunity, Wash.- granted assignment of license from Willard Action Jan. 11. Broadcast Bureau granted transfer of con- Shoecraft to Winslow Communications Inc. KANO and KTWN(FM) Anoka, Minn. trol from Howard G. Olsen to KZUN Inc. Mr. Shoecraft also owns KIKO Miami. and Broadcast Bureau granted transfer of con- Principals: Robert L. Swartz and Arthur R. RATO Safford, both Arizona. Principals: trol from Richard B. Ahern and Richard J. MacKelvie (each 3335% before, 50% after). Charles Wiedenman, president and Bruce Novak to North American Investments Inc. Consideration $30,000. Action Jan. 12. 'Normandin, secretary- treasurer (each 50%). Principals: 75 shares of common stock in KGA Spokane, Wash.- Broadcast Bureau Mr. Wiedenman is in insurance company Northwest have been issued. Mr. Ahern, granted assignment of license from Gran owned by his family. Mr. Normandin is president, owns 37% Shares of common Broadcasting Co. to Grady A. Sanders former general manager of KJAM Madison, Mr. D. stock, and Novak, vice president, and (30 %), William J. Liddie (50 %) and Edward S. Consideration $80,000. Action Jan. 10. secretary, owns remaining 3734 shares. B. Brownstein (20 %) d/b as Liddie Broad- WGCH Greenwich, Conn.-Broadcast Bu- These two individuals own 100% of issued casting Corp. for $300,000. Principals: Mr. reau granted transfer of control from Mrs. and outstanding stock of Northwest. J. Sanders is president of Shell Record Co.; Ann Lemmon, executrix of estate of Walter Warren Burke is president and 30% stock- president of Star Ads of Kentucky, sellers S. Lemmon to George C. Stevens for $154- holder of Northwest; W. R. Weld is vice of musical concepts; president and general 575. Mr. Stevens is president and director president and owns 30 %. Mr. Burke is vice manager of WHEL New Albany, Did. and of WGCH, and is broadcast consultant and president of inactive motion picture buyers president of Colliers Publishing Inc., sales investment manager. Action Jan. 12. and booking company, and theater promo- of promotional tabloids and mailers to KTFI Twin Falls, Idaho- Broadcast Bu- tional activities concern. Mr. Hield is ma- radio -TV stations. Mr. Liddie is president reau granted assignment of license from jority stockholder and president of whole- of automobile agency and president of Radio Broadcasting Corp. to KTFI Broad- sale cosmetics. barber college, Beaute Fac- real estate company. Mr. Brownstein is tors Inc. and Bahr's of Fargo Inc. Consid- proprietor of Tel Ra Productions, advertis- eration $106,000. Action Jan. 12. ing agency. Action Jan. 12. FOR SALE-Stations Continued COMMUNITY ANTENNA ACTIVITIES

The following are activities in com- vision of Vikoa Inc., Hoboken, N. J. (multi- West single fulltime $ 85M terms ple CATV owner and CATV equipment munity antenna television reported to manufacturer). has applied for a franchise. Fla. small fulltime Cookeville, Tenn. Putnam County CATV 100M nego BROADCASTING, through Jan. 17. Re- Installation fee and- monthly service charge Ore. medium dhvtime 55M 20M ports include application for permission would run $19.95 and $4.95 respectively. to install and operate CATV's, grants City would receive 3% of annual gross East medium fulltime 221M revenue. 60M of CATV franchises and sales of exist- Morristown, N. J.Morristown Daily Rec- M.W. UHF 80% ord has applied for a franchise. 157M terms ing installations. Albany, N. Y.- Capital Cablevision Sys- Gulf metro daytime 175M terms tems has applied for a franchise. Firm Indicates franchise has been granted. proposes a 12- channel system with the city M.W. metro AM &FM 200M 29% receiving 2',4% of the firm's gross revenues for each of the first five years. Thereafter East major profitable 600M 29% Arcata, Calif.- Humboldt Bay Video Corp. the rate would be 3% and not less than $17; has applied for a franchise. Installation and 500 yearly. monthly fee would be $19.75 and $5.50, re- Independence, Ore. - Oregon Cablevi- CHAPMAN ASSOCIATES spectively. sion Inc. has been granted a franchise. Crescent City, Calif.- Harry's Mountain Mount Carmel, Pa.-Shapp Corp. owned 20as PEACHTREE, ATLANTA, OA. 30309 TV Cable Co. has applied for a franchise. by Milton J. Shapp, founder and former Installation and monthly fees would be president of Jerrold Corp., CATV equip- $19.75 and $5.50, respectively. ment manufacturer, has purchased the Daytona Beach and South Daytona, Fla. - Berks TV Cable Co. for an undisclosed sum. Halifax Cable TV Inc., a subsidiary of Gulf The firm's other recent acquisitions include 11t Xtue ¿Rent girDkcris ttc- & Western Industrits Inc. has awarded systems in Williamsport and Greensburg, a construction contract to Kaiser CATV both Pennsylvania. Corp. Contract was said to be in excess of would run $19.95 and $4.95, respectively. '16 CENTRAL PARK SOUTH $400,000. Inc. has awarded a construction contract to Bridgeport and Lawrence, Dl.- Vincennes Comm -Scope Division of Superior Continen- NEW YORK. N. Y. University Full- Television system is now tal Corp. Contract was reportedly worth 265 -3430 operational. Nine channels are being offered. $200,000. Farmington, Me. - Franklin Cable TV Muenster, Tex. Muenster Telephone Corp. has begun operations. Corp. has begun CATV- operations. System Brookline, Mass. -Cambridge Cablevision is carrying eight channels and three FM Co. subsidiary of Cablevision Corp. of stations. Confidential Listings America (multiple CATV owner), National Chehalis, Wash. -KELA Television Inc. RADIO Cablevision Inc. and Lincoln Co., have each (KELA Centralia, Wash.) has raised its -TV -CATV applied for a franchise. monthly rate from $3.95 to $5.95. Firm is N.E. - S.E. - S.W. - N.W. Oscoda and Tawas, Mich.- Oregon CATV expected to follow suit in nearby Centralia. Inc., a subsidiary of Memorial Drive Trust Snohomish, Wash.Tel -Vue Systems has G. BENNETT LARSON,INC. of Cambridge. Mass., has purchased Gen- applied for a 25 -year franchise. R.C.A. Building, 6363 Sunset Blvd.. Suitt 701 eral Television of Michigan. Price of the five Ansted, W. Va.- Gauley Mountain Coal Hollywood. channel system serving 3,000 subscribers, Co. has sold its franchise to Robert Legg of California 90028.213/469.1171 was undisclosed. Daniels & Associates Inc., Cedar Grove, Price was undisclosed. Legg BROKERS -CONSULTANTS Denver, was the broker. will charge $15 for installation and a $4.50 Lakehurst, N. J. Continental CATV, di- monthly fee.

76 (FOR THE RECORD) BROADCASTING, January 22, 1968 TELEVISION is generally regarded picture production in this country more as an intruder in Hollywood. It Director of attractive. always has been. The chances are it Television has generated great reve- always will be. nues for actors ( "The TV residual is The prevailing attitude towards tele- SAG's role the biggest deal we've got going "), he vision is either one of utter contempt agrees, but explains that a TV series or hostility. In some Hollywood union -especially a half -hour one -tends to halls there's a decided mixture of both in TV's era keep the money in tight circulation. A and a sometimes openly expressed feel- relatively few actors get rich off tele- ing that things would have been much vision, he contends, while many actors mercials, which means less simpler if TV had not arrived. that than scratch for employment. Those who $25 million came from theatrical films. These conditions notably do not pre- find jobs usually wind up in the TV- There's the big rub for John Dales vail at the Screen Actors Guild. The commercial field, where they are only and SAG. In 1945 film actors earned people there hardly toss bouquets at nominally working at their craft. roughly $45 million from movies. the television networks and the advertis- Now, Another of Mr. Dales's current con- more than 20 years later, with producing industry, who are, after all, among cerns is the widespread and continuing tion budgets consistently in the mul- their primary bargaining adversaries. use of movies on television. The idea of timillion- dollar range, actors are earn- But neither do they throw knives. In- movies being produced specifically for ing only half as much from what used stead, they consistently seem to examine television doesn't unduly disturb him. to be their primary field. the facts objectively even if their con- They are produced under SAG's strong Mr. Dales, along with other film - clusions turn out to be expectedly self - television contract, with actors getting union officials, is convinced that foreign serving. They would appear to argue residuals for reruns and paid theatrical runaway movie production is keeping reasonably and more with quiet wisdom fees if the films are distributed abroad his members from working as often as than vituperation. Visits to the guild's or domestically. But theatrical movies he feels they should. He points to the smart -looking building on Sunset Boule- that play television are brutally destruc- 40 movies currently in production and vard tend to reaffirm that it's a sane tive of actors, he feels. They kill off the says 30 are being filmed abroad, with place in an often insane business. jobs that would certainly come with only 10 shooting in Hollywood, two of Just as a fine motion picture reflects new TV product. They put performers these in animation. He recognizes that its director, the Screen Actors Guild rein competition with themselves and filming on location is in keeping with flects John Leighton Dales, its top staff the return the actor gets when his the yet executive for almost 25 years. Maybe the growth pattern of business, movie plays on television is compara- it's the pipe he smokes or the way his is girding for an effort this year in find- tively negligible. ing horn -rimmed glasses blend with his some formula for making motion- New Threat Mr. Dales also is keep- Dean Jagger looks, but Jack Dales, like ing a wary eye on the ABC and CBS everyone's one-time school principal, move into feature -film production. He's seems to be in sure and solid authority. WEEK'S PROFILE apprehensive that, if left uncontrolled, Sweetening the Pot There's no big the networks will drive the independent secret why the Screen Actors Guild motion -picture producers out of busi- views television with respect. Jack Dales ness. Mr. Dales would prefer to do his doesn't go in for sophistry. He makes collective bargaining with as many corn-. it clear: "Television is not our enemy. petitors for SAG's talent as possible. We're living on it." And collective bargaining is what he And the living apparently has been has been doing for some 30 years, or prosperous for some ever since tele- just about half of his life. A native vision came around, particularly last Californian, he started out as a lawyer year. Indeed, in the area of contract in private practice after graduating negotiations at least, 1967 was the best from law school at Stanford University. year in the guild's history. He went to SAG as resident attorney Mr. Dales said exactly that when he in 1937 when the guild was only four addressed SAG's annual meeting last years old and concerned exclusively November. Referring to the new tele- with the motion -picture business. With- vision contract completed in the sum- in five years he was appointed national mer, he noted that it "produced the executive secretary and was at the helm best results of any guild negotiation in when the guild steered headlong into memory." television, battled for jurisdictional Citing the extension of residual pay- rights and key performing payments, ments from six runs to 10 runs as one and then roared into an elite position of the key gains, he quipped in typically in the film entertainment business. gentle style: "Lord knows what this is John Leighton Dales-national executive When others talk about Jack Dales going to do to our residual department." secretary, Screen Actors Guild, Los they do so with unmistakable respect. Angeles; b. Santa Monica, Calif., Feb. This department already is distribut- "The guild is what it is largely because 24, 1907; A.B., Stanford University, Palo has spent ing from 7,000 to 8,000 residual checks Alto, Calif., 1929; LLB, Stanford Univer- of the 30 years Jack Dales a month. During one month alone last sity 1932; private law practice, Ivan G. serving it, and every actor who has year more than $1.5 million in television McDaniel Associates, 1932-37; appointed benefited from the guild's advance- residuals was distributed by SAG to resident attorney for Screen Actors Guild, ment of the acting profession owes a 1937; named assistant executive secre- its debt to Jack Dales," Charlton Heston, members. In all, the guild's more tary of SAG, 1939; appointed national than 17,000 members earned in all executive secretary of guild, 1943; m. current president of SAG, told the fields -TV entertainment, TV commer- Betty Clubb of Toronto May 29, 1936; membership at their last annual meet- cials, theatrical film, industrial and edu- children- Loring, 29, a doctor, Randolph, ing. As one of the more prominent cational film-a total of some $110 26, Episcopalian priest; active layman in beneficiaries of what Mr. Dales has All Saints Episcopal Church, Beverly Hills, Heston's evaluation million. About $40 million each was serving as vestryman, among other ca- accomplished, Mr. earned from TV programs and corn- pacities; hobbies-music, theater. shouldn't be questioned.

BROADCASTING, January 22, 1968 77 EDITORIALS

Countersigns casting since it fell within his domain two years ago. Mr. Staggers's interests are directed more emphatically toward AREADER would have to be forgiven if, in going through the commerce of his West Virginia district, mining and rail- last week's BROADCASTING, he came across two or three roads, to name two examples. reports that made sense individually but when taken to- In such circumstances it is only natural that Mr. Staggers gether seemed to defy understanding. would rely heavily upon his staff specialists when it comes On page 21 we reported that spot television sales in 1967 to broadcast affairs and that he may also listen to those were not up to expectations. On page 23 we reported that colleagues on his committee who have taken personal in- network TV sales in 1967 weren't up to expectations either. terests in broadcast regulation. Some of those colleagues have And on page 62 we reported that TV viewing in 1967 displayed little sympathy for commercial broadcasting. moved up-significantly -to the highest level in history. The still unanswered question is: Who's in charge? All of these reports were based on competent information, and none of them was surprising by itself. But it just doesn't make a lot of sense that sales would decelerate so mar- Big news kedly when viewing was so markedly rising. A lot of advertisers who were over -cautious in 1967 may NEWS is big in broadcasting and it's getting bigger. now be realizing what they missed, and those who did not That's because the public wants it. It's no longer a curtail their TV spending can bask in their own astuteness. trade secret that the majority of the body politic regards For both, the trends invite greater use of TV in 1968. both radio and television as primary information sources. The broadcast news trend is evident in many ways: longer programing, both by stations and networks; more Changing cast depth and investigative reporting; more editorializing; more specialized news services; more all- news- format radio sta- 555 accredited NOT since the 90th Congress was organized a year ago has tions and infinitely more newsmen (there are it been quite clear who was running what on broadcast correspondents admitted to the congressional radio -TV gal- matters in the House Commerce Committee. leries for the new session of Congress, compared to 416 For a time it appeared that Torbert H. Macdonald (D- five years ago and a mere 237 10 years ago). Mass.), as chairman of the Communications Subcommittee, The TV networks now are going "long form" on news. would be the principal figure in the broadcast field. Mr. CBS News announced several months ago that in September would Macdonald presided over extensive hearings on pay televi- it begin a prime -time bi- weekly series titled 60 Min- utes. Two weeks if NBC News an- sion (after the FCC had announced its intention to approve ago, as to trump CBS, subscription broadcasting under rigid controls). But Harley nounced a plan for a two -hour news program monthly, O. Staggers (D -W. Va.), chairman of the parent committee, titled First Tuesday, to begin a year from now. But there's one basic ingredient missing. Free and took command when it came to a committee vote on a press free speech mean freedom from undue government inter- resolution requesting (and probably effectuating) a year's moratorium on FCC action. ference. Section 315, which was meant only to guarantee equal time to qualified candidates for public office, has been Not much has been heard of Torbert Macdonald since escalated into fairness -doctrine extremes that make a mock- then. The scene of broadcast interest has shifted to the ery of the freedom and independence of news media and Subcommittee on Investigations, which, like its parent Corn - even of product advertising. merce Committee, is under the chairmanship of Mr. Stag- Until Section 315 and are gers. It was that subcommittee and Mr. Staggers who all of the fairness appendages on 24- removed from the statutes and the regulations, the journalist- hours notice called a hearing on the closing day of the ic concept is a mirage. The public. trust accorded broadcast first session of this Congress to second -guess the FCC's ap- journalism is the muscle that can bring repeal of these anti - proval that week of the transfer of five UHF construction constitutional strictures against news freedom. permits from Daniel Overmyer to a new entry in broadcast ownership. It is also the Investigations Subcommittee that is planning hearings, in the novel form of panel sessions, on political broadcasting, the fairness doctrine and related subjects next month. Evidence suggests that this will be the subcommittee of most importance to broadcasters this year. It is not without significance that the chief counsel of the Investigations Subcommittee is Robert Lishman whose attitudes toward broadcasting must have been to some extent affected by his experience as counsel of the old Legislative Oversight Subcommittee. That was the subcommittee that revealed the rigging of television quiz shows and the acquisition of some television- station grants through political influence. There is a difference, however, between the committee chairmen to whom Mr. Lishman reported in his earlier tour on the Hill and is reporting now. Oren Harris, now a federal judge in his native Arkansas, was firmly in control of the House Commerce Committee and its subcommittee on oversight and also was knowledgeable and experienced in broadcast matters. Harley O. Staggers, according to all ex- Drawn for BROADCASTING by Sid Hix ternal signs, has done relatively little homework in broad- "Now I know that's not real butter on our baked potatoes!"

78 BROADCASTING, January 22, 1968 This is KS TP-T V News in Action!

Ryan reports from burned -out Syrian tank (Russian T -34) at Israeli- Syrian border.

Tom Aaker (left) and Bob Ryan (right) interview Mayor of Special Assignment Correspondent Tom Aaker and photog- Jerusalem, Teddy Kollek. rapher Brad Jacobs film report from Pyramids near Cairo, Egypt. Top -rated KSTP-TV news commentator Bob Ryan Cities and one of the outstanding broadcast news has recently returned from his sixteenth news flight operations in the nation for the past twenty years. abroad, covering events from the major news centers And that's why thousands of viewers have learned of the world. to depend on KSTP -TV to bring them the news Accompanied by Special Assignment Correspon- first - fast - factual - and in color. dent Torn Aaker and TV News Photographer Brad Represented Nationally by Edward Petry & Company Jacobs, this trip took Ryan to Greece, Israel, Egypt and Cyprus. As he did last year from Viet Nam, Ryan delivered color films, tapes and direct reports from these vital news areas for presentation on KSTP -TV news shows. It is this type of news coverage that has made COLOR TELEVISION KSTP -TV the leading news station in the Twin MINNEAPOLIS - ST. PAUL HUBBARD BROADCASTING INC. For the or from Your RCA TK K -43 Cameras USE THE RCA -4536 IMAGE ICON

The RCA -4536 Image Orthicon in the luminance channel of your TK -42 and TK -43 color cameras is the perfect companion tube for the RCA -4493, -4494 and -4495 Vidicons ... designed specifically for RCA cameras and carefully quality -tested in the actual camera components. The RCA -4536 gives a signal -to- noise -ratio 25% greater than the previous standard, 4492 Image Orthicon. The electronically - conducting glass target assures non -stick and anti -burn operation over a long operating life. Improved over the 4492, the RCA -4536 Image Orthicon assures the best color... the best in- studio service. Ask your RCA Broad- cast Tube Representative for full details about the RCA 41/2" Im- age Orthicon that's "tailored" for your TK -42 and TK -43 cameras. Available from your RCA Broadcast Tube Distributor

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