D1.2 Mathisis Exploitation Plan M24

Managing Affective-learning THrough Intelligent atoms and Smart InteractionS D1.2 MaTHiSiS Exploitation Plan M24 Workpackage WP1 – Exploitation, business planning and product development Editor(s): Andrew Pomazanskyi, Jens Piesk (NG); , Ana Maria Piñuela Marcos (ATOS); Vilma Ferrari, Donata Piciukeniene (IMOTEC) Responsible Partner: Nurogames GmbH Quality Reviewers ATOS – Ana Piñuela Status-Version: Final – v1.0 Due Date: 31/12/2017 Submission Date 19/12/2017 EC Distribution: PU Abstract: Exploitation plan in December 2017 provides major findings of the consortium with respect to possible business cases of the whole platform and individual components. It gives an overview of revenue streams and licensing considerations as well as provides a roadmap for joint exploitation by setting an exploitation agreement and separate MaTHiSiS tools distribution possibilities through third party platforms. Keywords: Exploitation, business, agreement, SWOT, AI, robotics Related Deliverable(s) D1.1 MaTHiSiS Exploitation Plan, D7.3 MaTHiSiS Platform 2nd release, D10.4 MaTHiSiS dissemination and communication activities report This document is issued within the frame and for the purpose of the MATHISIS project. This project has received funding from the European Union’s Horizon 2020 Programme (H2020-ICT-2015) under Grant Agreement No. 687772 D1.2 – MaTHiSiS Exploitation Plan M24 Document History Version Date Change editors Changes 0.1 14/06/2017 NG Initial Content. Review of the competitors, market and stakeholders 0.2 29/08/2017 NG/IMOTEC/ATOS Update on the SWOT, PESTLE and Porters Five Forces analysis 0.3 22/09/2017 NG Section 1. Review of AI in education 0.4 19/10/2017 NG Definition of the business scenarios, revenue models, review of licensing possibilities 0.5 29/11/2017 ATOS, All partners Key exploitable results of MaTHiSiS 0.6 30/11/2017 VUB, All partners Standardization activities monitoring 0.7 04/12/2017 NG Final formatting and integration 0.8 12/12/2017 ATOS Internal quality review 0.9 15/12/2017 NG Addressing reviewers comments, content restructuring- 0.95 18/12/2017 ATOS Final quality review 0.96 18/12/2017 NG Section 6 update 0.97 19/12/2017 ATOS Final quality review 1.0 19/12/2017 FINAL VERSION TO BE SUBMITTED The information and views set out in this document are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein. Contract No.: 687772 Page 2 of 113 D1.2 – MaTHiSiS Exploitation Plan M24 Table of Contents 1. Introduction ................................................................................................................................... 12 2. Market Analysis .............................................................................................................................. 13 2.1 Use of AI in Education ........................................................................................................... 17 2.1.1 Mentors for every learner ................................................................................................. 17 2.1.2 Learning 21st century skills ............................................................................................... 17 2.1.3 Interaction data for learning ............................................................................................. 18 2.1.4 Universal access to global classrooms ............................................................................... 19 2.1.5 Life-long and life-wide learning ......................................................................................... 19 2.2 SWOT Analysis ....................................................................................................................... 20 2.2.1 Strengths ........................................................................................................................... 20 2.2.2 Weaknesses ....................................................................................................................... 22 2.2.3 Opportunities .................................................................................................................... 24 2.2.4 Threats ............................................................................................................................... 26 2.3 PESTLE Analysis ...................................................................................................................... 26 2.3.1 Political .............................................................................................................................. 26 2.3.2 Economic ........................................................................................................................... 28 2.3.3 Societal .............................................................................................................................. 30 2.3.4 Technological ..................................................................................................................... 33 2.4 Porter’s five forces analysis ................................................................................................... 34 2.4.1 Industry Rivalry .................................................................................................................. 34 2.4.2 Bargaining power of the supplier ...................................................................................... 37 2.4.3 Bargaining Power of the Buyers ........................................................................................ 37 2.4.4 Threat of New Entrants ..................................................................................................... 38 2.4.5 Threat of Substitutes ......................................................................................................... 38 3. Definition of Business Scenarios .................................................................................................... 40 3.1.1 Model 1: MaTHiSiS Product Model ................................................................................... 45 3.1.2 Model 2: MaTHiSiS Solutions Model ................................................................................ 46 3.1.3 Model 3: MaTHiSiS Matchmaking Model .......................................................................... 47 3.1.4 Model 4: MaTHiSiS Multi-Sided Model ............................................................................. 47 3.2 Possible Revenue Models ...................................................................................................... 48 3.2.1 Financial Sources and possible acquirers of Mathisis platform ........................................ 49 4. MaTHiSiS components and IPR management ................................................................................ 56 4.1 MATHiSiS Components .......................................................................................................... 56 Contract No.: 687772 Page 3 of 113 D1.2 – MaTHiSiS Exploitation Plan M24 4.2 IPR and licensing .................................................................................................................... 80 4.2.1 Types of software licenses................................................................................................. 80 4.2.2 Free and Open Source ....................................................................................................... 80 4.2.3 Copyleft open source licenses ........................................................................................... 80 4.2.4 Multi licensing ................................................................................................................... 81 4.2.5 Dual licensing ..................................................................................................................... 81 4.3 MATHISIS licensing ................................................................................................................ 82 4.3.1 Initial requirements ........................................................................................................... 82 4.3.2 MaTHiSiS licensing options ................................................................................................ 82 4.3.3 MATHISIS license consideration ........................................................................................ 83 4.4 MaTHiSiS Offering ................................................................................................................. 83 5. Joint exploitation ............................................................................................................................ 88 5.1 Exploitation Agreement ........................................................................................................ 88 5.1.1 Definitions ......................................................................................................................... 89 5.1.2 Roles and responsibilities .................................................................................................. 89 5.1.3 Revenue sharing framework ............................................................................................. 91 6. Individual tools analysis and exploitation ...................................................................................... 93 6.1 Market analyses for Creation Tools ......................................................................................

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