ACCELERATE YOUR BUSINESS IN ITALY WITH MASERATI, ALFA ROMEO AND THE FCA GROUP BUSINESS SWEDEN ITALY
22.03.2017 Gothenburg, Sweden AGENDA OF THE DAY
Introduction and Welcome Presentation Business Sweden The Italian market – development and investment in the Italian automotive industry The FCA Group Maserati Alfa Romeo Innovation Day Possibility to meet with Alfa Romeo and Maserati in Modena in April 20th Project layout & next steps UK market Q&A
BUSINESS SWEDEN 28 MARCH, 2017 2 BUSINESS SWEDEN FOCUSES ON GROWING YOUR REVENUE
Shorter time to market
New revenue streams
Efficient operations & lower risk
BUSINESS SWEDEN 28 MARCH, 2017 3 ALMOST 500 CONSULTANTS ENABLE SUCCESSFUL INTERNATIONAL GROWTH
Natural access to local authorities, ministries and other broad networks
Semi governmental entity provides unique platforms and meeting places GROWING SWEDEN Deep insight on local market conditions and culture
Door opener, hands on and strategic support
Well-placed to identify opportunities for Swedish companies abroad
BUSINESS SWEDEN 28 MARCH, 2017 4 THE TREND IN THE ITALIAN AUTOMOTIVE INDUSTRY MAKES IT MORE ATTRACTIVE FOR SWEDISH SUPPLIERS
710.000 Premium brands Cars were produced by the Are expected to make and Italian automotive industry in receive most of the future 2016 (660.000) investments
+8,7% New model launches Was the growth in vehicle Will focus on premium models production year on year in and SUV:s 2016
BMI
BUSINESS SWEDEN 28 MARCH, 2017 5 THE FCA GROUP CONSISTS OF 9 BRANDS AND A TURNOVER OF € 111 BN BRANDS OF THE FCA GROUP
HQ in Turin
164 factories and 84 research centres in the world 6 factories in Italy
BUSINESS SWEDEN COLLABORATES WITH FCA SINCE 2011
FCA GROUP, FERRARI, LAMBORGHINI
BUSINESS SWEDEN 28 MARCH, 2017 6 “THE ITALIAN PATH FORWARD IN THE GLOBALIZED WORLD IS IN THE CONSTRUCTION OF GLOBAL BRAND CARS SUCH AS JEEP AND ICONIC PREMIUM BRANDS LIKE ALFA ROMEO AND MASERATI“
SERGIO MARCHIONNE, CEO, FCA
BUSINESS SWEDEN 28 MARCH, 2017 7 EXPANSIONS AND MODELS WITHIN MASERATI AND ALFA ROMEO DRIVES NEW INVESTMENTS
MASERATI ALFA ROMEO Maserati sold 42.000 premium model cars in 2016 - an Alfa Romeo is investing 5 billion euro to relaunch the increase with +10.000 cars from 2015. brand For the first time, the Maserati portfolio covers the entire The ambitious plan ahead is to grow sales to 400.000 global luxury automotive market units sold by 2021 from today’s 66.000 Alongside the Quattroporte, Ghibli, GranTurismo and The brand is planning to launch nine new models by GranCabrio, Maserati has expanded its portfolio with its 2021 all of which will be produced in Italy. first-ever SUV, the Levante.
BUSINESS SWEDEN 28 MARCH, 2017 8 WE ARE COLLABORATING WITH THE INNOVATION & TECHNICAL DEPT. OF MASERATI/ALFA ROMEO
“Maserati and Alfa Romeo is always looking to keep on innovating. We are therefore eager to discover new technologies. Swedish companies 17 INTEREST AREAS are leading in many areas where we are interested in finding new INDICATED BY MASERATI suppliers“ AND ALFA ROMEO
Roberto Fedeli, CTO, Maserati and Alfa Romeo
BUSINESS SWEDEN 28 MARCH, 2017 9 THE FOLLOWING AREAS WERE HIGHLIGHTED AS INTERESTING BY MASERATI AND ALFA ROMEO
PERSONALIZATION DESIGN AUTOMOTIVE ICT CONNECTED VEHICLES Digital identity Exclusive materials Virtual and augmented Autonomous driving (leather, wood, recyclable reality solutions Extreme customization of Autonomous driving – materials) automobiles Apps: in-car-delivery etc. regulatory and expertise Industrial design E-health and health Sensors: measuring Intermobility – (optimize space etc.) monitors movements of driver, collaboration with car Innovative displays: alcohol levels, wheel sharing, bicycles Future human machine Holograms, leather with pressure interface Future Mobility & integrated displays Infotainment Connected car / Vehicle (OLED) to infrastructure Vehicle to vehicle Connected car with 5G / 4G
BUSINESS SWEDEN INTERVIEWS
BUSINESS SWEDEN 28 MARCH, 2017 10 INNOVATION DAY AT MASERATI & ALFA ROMEO 20TH OF APRIL 2017
Innovation day is a dynamic event where team groups from Maserati and Alfa Romeo visit your stand to ask technical questions A unique possibility for Swedish companies to interact A large room will be used for the event. It is a workshop atmosphere with Maserati and Alfa Romeo Do not prepare a rigid agenda but prepare short presentations of your products (Max 10 minutes). Consider that you will have to repeat the same presentation many times during the day
The best way to present your products and technologies is to have:
Short technical presentations (in particular for prototype technologies/products)
Demo product demonstrations to show (makes a nice impression)
Enough technical experts to answer technical questions
An Executive Tour is arranged where Maserati and Alfa Romeo top management joins the event. Prepare a presentation of your roadmap, innovations
100-150 representatives from Innovation, purchasing, body, design, ICT departments will be present during the day
BUSINESS SWEDEN 28 MARCH, 2017 11 THIS IS A UNIQUE CHANCE TO MEET DIRECTLY WITH FCA´S TOP BRANDS PROJECT STRUCTURE
March 2017 March/April 2017 April and June 2017 Q2-Q4 2017
Networking Follow-up opportunities at Maserati and Alfa • Continuous Romeo in April and support in order to FCA Group in June follow up on • Two separate days of progress with networking where FCA, Maserati Pitch Maserati Swedish companies and Alfa Romeo and FCA Group will meet relevant FCA, based on result from the two • Business Sweden Maserati and Alfa Romeo employees events Information creates a marketing (head of departments, Seminar 22 March platform containing presentations of procurement and • Information about Swedish companies technical staff) business that FCA, Maserati and opportunities at the Alfa Romeo will have Innovation Bazaar access to
BUSINESS SWEDEN 14 MAY, 2013 12 A CHECKLIST TO HELP PREPARE FOR INNOVATION DAY THE KEY TO SUCCESS IS PREPARATION
YOUR SUCCESS DEPENDS ON YOUR WORK Prepare an elevator pitch (1 min) and a 10 minute pitch outlining your company and your solutions Prepare answers to technical questions related to your product and its integration Try to anticipate the questions they will ask Bring demonstrations if you have any Fill in and submit company presentations for offline pitch (catalogue) to Business Sweden no later than 30/03/2017 Submit required material for video online sales pitch to be developed by Business Sweden no later than 06/04/2017 Ensure that your sales material is at least in English. Italian is preferred “Be on your toes” during innovation day
BUSINESS SWEDEN 28 MARCH, 2017 13 DON´T FORGET: ITALIANS HAVE VERY HIGH THOUGHTS OF SWEDISH PRODUCTS AND SERVICES – YOU REPRESENT INNOVATION, QUALITY AND RELIABILITY!
BUSINESS SWEDEN 28 MARCH, 2017 14 THE UK IS THE THIRD LARGEST ECONOMY IN EUROPE, AND MANUFACTURING PLAYS A KEY ROLE
GDP CURRENT PRICES, BN USD (2015) MANUFACTURING’S CONTRIBUTION TO THE UK ECONOMY 5000
4000 Total 3000 Business UK R&D 2000 Exports
1000 45% 68% 0 Germany France United Italy Spain Sweden Kingdom
The UK is the 5th largest economy in the world, with a 10% of the UK GVA GDP of 2.85 trillion USD in 2015. 2.6 million employees The UK has 65 million inhabitants. London, Birmingham and Manchester are the largest cities, with almost 10 million people living in London alone.
SOURCE: BUSINESS SWEDEN, KPMG, EEF, THE WORLD BANK * KPMG MANUFACTURING OUTLOOK 2015
BUSINESS SWEDEN 28 MARCH, 2017 15 FOLLOWING A SHORT PERIOD OF RECOVERY, UK MANUFACTURING HAS EXPERIENCED STRONG GROWTH
THE UK MARKET IN NUMBERS “The UK has always been viewed as a leader in manufacturing innovation and there are clear signs that TH LARGEST MANUFACTURING this will continue to be the case: encouraging tax rates, 9 NATION IN THE WORLD stable markets and growing investment into new technologies – continue to provide competitive advantages for UK manufacturers” ND LARGEST VEHICLE MARKET IN THE EU Stephen Cooper, Head of Industrial Manufacturing 2 KPMG UK* TH 4 LARGEST VEHICLE MANUFACTURER IN THE EU TH 4 LARGEST GLOBAL MANUFACTURER OF CONSTRUCTION EQUIPMENT
LARGEST AEROSPACE INDUSTRY IN EUROPE AND 2ND LARGEST IN THE WORLD
SOURCE: BUSINESS SWEDEN, KPMG, EEF * KPMG MANUFACTURING OUTLOOK 2015
BUSINESS SWEDEN 28 MARCH, 2017 16 THE AUTOMOTIVE SECTOR IS A MAJOR CONTRIBUTOR TO THE UK ECONOMY
The UK currently makes nearly 1.6 There are 161,000 people directly The automotive sector is worth million vehicles each year and is employed in the UK automotive approximately £18.9 billion to the expected to rise to over 2 million sector UK economy in GVA by 2017
£18.9 billion
“Automotive and aerospace are a big part of the economic landscape of the Midlands.” Zach Witton, EEF
SOURCE: SMMT, BUSINESS SWEDEN
BUSINESS SWEDEN 28 MARCH, 2017 17 WEST MIDLANDS IS THE CENTRE FOR UK AUTOMOTIVE MANUFACTURING
LEADING AUTOMOTIVE COMPANIES IN THE UK MAP OF THE AUTOMOTIVE INDUSTRY IN THE UK
Manufacturer Location Type Northwest Automotive Aston Martin Gaydon Bus and coach Alliance Midlands cluster Bentley Crewe Car and engine Motorsport valley
Dennis Eagle Warwick CV
Jaguar and Land Rover Castle Bromwich and Car and engine Wolverhampton Jaguar and Land Rover Solohull and Halewood Car
Lotus Norwich Car
McLaren Automotive Woking Car
Mini Oxford Car
Nissan Sunderland Car and engine
Rolls-Royce Goodwood Car
Vauxhall Ellesmere Port Car, CVA ,bus and coach
SOURCE: BMI, SMMT, ONS
BUSINESS SWEDEN 28 MARCH, 2017 18 WORLD LEADING COMPANIES MANUFACTURE IN THE UK
LEADING AEROSPACE PRODUCTION COMPANIES* MAP OF THE AEROSPACE INDUSTRY IN THE UK*
Manufacturer Location** Type Northwest Aerospace Airbus Bristol, Broughton Wings Alliance Warton, Samlesbury, BAE Systems Avionics Midlands Aerospace Brough cluster Bristol, London, Farnborough Aerospace Boeing Avionics Heathrow, Consortium Bedford, Birmingham, Bombardier Wings West of England Derby Aerospace Forum Birmingham, Leicester, Bromford Industries Landing gear Alcester Wings Wimborne, Engine Cobham Avionics Basingstoke Aero structures Isle of Wight, Bristol, GE Aviation Wings, avionics Avionics Hamble Composites GKN Aerospace Worcestershire Wings Landing Gear Hexcel Cambridge Composites
Bournemouth, Magellan Aerospace Aerostructures Wrexham, Greyabbey Engineand Meggitt Bournemouth landing gear
Rolls-Royce Derby, Bristol Engine
*NOT A RANKED OR EXHAUSTIVE LIST OF COMPANIES/ORGANISATIONS, ILLUSTRATIVE ONLY SOURCE: KPMG, BUSINESS SWEDEN INTERVIEWS ** NOT A FULL LIST OF LOCATIONS OF EACH COMPANY, ILLUSTRATIVE ONLY BUSINESS SWEDEN 28 MARCH, 2017 19 LOOKING TOWARDS THE FUTURE FUTURE FOCUS WILL LIE PRIMARILY WITHIN THREE AREAS
TAKING ON INDSUTRY 4.0 PRODUCTIVITY AND SKILLS BREXIT As innovation, emerging Focus is placed on developing a Modelling scenarios and proactively technologies and mobility become sustainable long-term strategy to taking measures to mitigate risk will increasingly important, emphasis will attract and retain talent within the be in focus among British be placed on further developing industry by increasing collaboration manufacturers going forward. connectivity, the ability to process among manufacturers, organisations Emphasis will, to a large extent, be big data and digital infrastructure as and other relevant industry on currency volatility, energy (costs, well as increasing the financial stakeholders. capacity and demand), capital support for R&D investments, European presence as well as workforce.
BUSINESS SWEDEN 28 MARCH, 2017 20 THANK YOU!
BUSINESS SWEDEN UK & ITALY
BUSINESS SWEDEN 28 MARCH, 2017 21