Color Psychology & How It Affects Your Fitness Center

COLOR PSYCHOLOGY & HOW IT AFFECTS YOUR FITNESS CENTER According to behavioral psychologists, color affects a person’s mind as well as body. Light enters from eyes and skin, travels through neurological pathways and affects the pineal gland in the brain, which in turn affects our body, mind and emotions. RED Red is a dynamic, powerful color that is very physical. It is energizing and can also portray friendliness and strength. It catches attention easily and is very powerful as an accent color. Mixing red with other colors like white maintains a color balance and motivates your patrons while avoiding over-aggressive behavior. ORANGE Orange is a combination of red’s power and energy and the friendliness and fun of yellow. Orange represents motivation, positive attitude, and enthusiasm. It is a great color for sporting events and sports teams. PURPLE Purple symbolizes power, nobility, luxury, and ambition. Creativity is most often associated with the color purple. If you are looking for a color to soothe and motivate, purple is a good color. BLUE Blue is most often known for representing trust and stability. It also boosts productivity and can encourage people to do more at the gym. Blue objects appear less heavy when compared to red objects, which would make it better suited for heavier weights. GREEN Green is the color of balance and harmony. It symbolizes nature, which not only relaxes the body but also relaxes it. It is also a sign of growth. If you are looking to exude health, rest, and stress relief, green is a great color. PINK/PASTEL Pink and pastel colors are shown to help calm the mind. If you have a yoga room or resting area, pink is the best color for absolute calm. Pink is a softer and less intense version of red that creates a sense of compassion, love, caring, understanding, and nurturing. NEON Neon bright colors are stimulating and energetic. Adding a touch of them to a group fitness room or cardio space can give people the energy to get through a workout. Don’t overdo it though, too much neon can add stress and visual strain. .

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COLORS and MOODS White Paper
COLORS AND MOODS Susan Minamyer, M.A. in Psychology Roosevelt University Scientists have studied the effect of color determined the accuracy of these on our mood and way of thinking for associations with an international many years. Since the time of Pavlov and database of over 60,000 individuals. his experiments with salivating dogs, In addition to mental associations, there psychologists have known that stimuli can are also physical responses to color. Light take on the properties of other stimuli energy stimulates the pituitary and penal with which they are associated. Pavlov glands, and these regulate hormones and used a bell and some meat; current our bodies’ other physiological systems. theorists are focusing on colors and the Red, for example, stimulates, excites and moods with which they are associated. warms the body, increases the heart rate, brain wave activity, and respiration Since everyone has different experiences, (Friedman). there will be some variability of associations to colors. There also are Bright colors, such as yellow, reflect more some correlations that are specific to light and stimulate the eyes. Yellow is the particular cultures. However, there are color that the eye processes first, and is also universal associations that are the most luminous and visible color in the applicable to nearly everyone. There is spectrum. There may be effects from surprising consistency among authors colors that we do not even understand who describe these associations. yet. Neuropsychologist Kurt Goldstein (Eiseman, Holtschue, McCauley, Morton) found that a blindfolded person will Because of its association with nature and experience physiological reactions under vegetation, green is associated with rays of different colors.
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A Critical Method for Analyzing the Rhetoric of Comic Book Form. Ralph Randolph Duncan II Louisiana State University and Agricultural & Mechanical College
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