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The Melting of Malay Cultural Identity of Official Resort in Bintan Regency Riau Island Province

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The Melting of Malay Cultural Identity of Official Resort in Bintan Regency Riau Island Province ACCOMAC (Juli, 2017): 69-73 The Melting of Malay Cultural Identity of Official Resort in Bintan Regency Riau Island Province GENNY GUSTINA SARI Faculty of Social and Political Science, Riau University, Kampus Bina Widya, Indonesian email: [email protected] Abstract.This research aims to identify the melting of Malay cultural identity of official resort Bintan Regency in the Riau Islands Province. By analyzing two International scale tourist attractions that is Southeast Asia's largest Outdoor Treasure Bay in the Village of Lagoi Nikoi Island and on the island of Bintan. The Riau Islands are very bold in sustaining cultural Malay but its look very contrasting with the presence of international resorts. Using Qualitative research methods and techniques of observation and in-depth interviews, this research produces conclusions about the melting of Malay cultural identity of official resort Bintan Regency in the Riau Islands. The results from the field data shows www.nikoi.com and www.treasurebaybintan.com website site had been managed very well using the full language of English and it is adjusted to the international market. Melting of Malay cultural identity for the employees of the resort become insignificant compared to the magnitude of the wages they received while working at the resort. There is a pride for the people of Riau Islands could work in the expensive resort so they do not care about the preservation of Malay culture. The fusion of the cultures can be seen from the orientation of work and physical appearance. Keywords: New Media, Cultural Identity, Bintan Introduction which reached 800 meters or 50 time size as Olympic Swimming Pool. Indonesian as known as one of tropical country with beautiful, interesting and natural Nikoi has been known by its private island marine tourism, make most of foreign tourists in the north east of Bintan Island. located fell like in heaven and marking Indonesia areas nearest from singapore, make a lot of visitors as one of tourist destination in the world. were the citizents of singapore. Since it was a Include Bali Island, Treasure Bay Pool and Nikoi private island make it selective and it can only Island in Bintan Island also is one of the most accessed by upper class. For one day, the price famous maritimes tourism island in the world. In for rental in island reached 150-200 thousand 2013th, Treasure Bay was inaugurated with dollar, and for single bedroom reach 3.6 million name Cristal Lagoons by former Presiden Susilo rupiah. Nikoi Island was named “The Best Bambang Yudhoyono. Using technique of Private Island 2016th” by Conde Nast Traveller seawater distilation, Treasure Bay now as know magazine. as the largest swimming pool in Southeast Asia Economic is one sector that gets benefit from this phenomenon, as well as the local 69 GENNY GUSTINA SARI.Melting of Malay Cultural Identity of Official Resort In Bintan Regency Riau... community. But without realizing, every effect possessed by a tribe are obtained makes some value of Malay Culture being in an untested, unintentional or melted. With incoming new culture make some even unnotice manner. anxiety that it can bring more changes to the 2. Cultural Identity Search. Identity Indigenous cultures of Malay. When the rules search include a process of form capital owner take all above else. And of exploring, questioning and testing course new media became one way to promoting on another identity, someone must this tour. keep searching and learning about Rika Ristinawati’s research indicates that it. This search can be done through human and society are one that can’t be more in-depth research or ask separated. In this day human can’t judge by his family, friends, or trace it personality but by how great his ability to imitate scientifically. Somewhat different lifestyles in which mass media has taken a big from the identity inherited and role. New culture can not be put as an icon, but learned by the next generation by like a tool for transforming society into more unconsciously, cultural identitiy consumptive. search needed a process of finding Malay is one of ethnic or tribe that spread cultural identity, tracking and all over Southeast Asia. That history and culture learning some of culture. have a connection with long journey of the 3. Cultural Identity was obtained by Indonesia, even before the Malay Kingdom really identity with clarity and confidence existed. With ethnic communities in half of in self-acceptance through an Southeast Asia, and there are many countries in internalization of culture that then Southeast Asia representing with its original forms our identity. language. But, cultural aspect has impact and 4. Conformity: Internalization. connected each other. Formation of identity can be In Malay tradition, there is a kind of phrase obtained through internalization “Adat Bersendikan Syarak, dan Syarak that constitutes to conformity. Bersendikan Kitabullah”. This implies that Thus, internalization process was directly or indirectly, the tradition of Malay serves to make norms of a person culture in Riau be based on Islam. On the other to be the same (conformity) with side, Raja Ali Haji ever said in Twelve Gurindam dominant norms or make that (1847), that “Tak kan Melayu Hilang di Bumi”. norms assimilated into dominant The sentence was used to show how Malay culture. At this stage people can Society believes in their customs and culture. see themselves from some point of The importance of their culture and custom so i view of dominant culture, not from arised much expression, like “Let the child die, the origin culture. but not Custom” or “Let our wife die, not 5. Resistance and Separatism. custom”. All of these phrases have been existed Resistance and separatism are in every generation and ingrained to the Malay. identity of culture was formation Liliweri (2003: 35-46) explain that cultural from a particular community identity is formed with a process, there are (sometimes a minority community several stages: of ethnicity, tribe, and even 1. Cultural Identity Accidental. At this religion) as exclusively community stage, cultural identity is formed behaves to reject dominant norms accidentally or unconsciously. This culture or separete themselves culttral identity is formed because from the majority. of the influence of a more dominant 6. Integration Cultural Identity, form cultural display, so that people will by cultural integration, in which follow-up to form a new identity. someone or group develop of new Many of the cultural identities identity that be the result of the eISSN: 2581-0782 | pISSN: 2581-0766 70 ACCOMAC (Juli, 2017): 69-73 integration of various cultures from People can choose whether they community or society. will let others know about their Daphne A. Jameson in his journal cultural background or not. The Reconceptualizing Cultural Identity and Its Role biological components is rastling in Intercultural Business Communication (2007: culture, ethnicity, gender, age, 218-225) explain that’s Cultural Identity has an sometimes make other to give attributes: away from their competence. a. Cultural Identity is affected by d. Cultural Identity May Evoke Close Relationship. A person’s has Emotions. People may have close relationship with others like positive, negative, neutral or their family or friend. People who ambigous feelings about the have friends with different cultures, components of their own cultural will steady adopt beliefs and identity. Sometimes even attitudes from their friend. This consciously or feel unaware to their process often takes place by own identity. When someone is accident, but can change into negative about another’s cultural qualitative psychic transformation. identity, several possibilities may Therefore, it’s important to consider happened. Ting Toomey (1986) in how a modified relation cultural his identity validity model theorized identity of someone. that people develop positive or negative attitudes toward their own b. Cultural Identity Changes Over cultural identity based on Time. In the way of life, many perception about how other can people change they economy class supported that identity. By or profession field. Some people accepted another cultural identity, maybe change their nationality one side of that relation can give even religion. Although people force motivation underlying the didn’t change their original intergroup relationship in which language, but there are many interpersonal relationships can be person come up with new dialects developed. in then. Those changes make affected cultural identity society. e. Cultural Identity can be negotiated Even when there are changes, through Communication. Cultural other components of cultural identity can negotiated through identity remain an important and communication but just in one relevant of someone for a long situation. The person should be period of time. aware of the components of their cultural identity and feel comfort c. Cultural Identity Is Closely with the other to making Intertwined With Power And discussion. Even though the others Privilege. A person without group or know about they cultural identity, institution has limited control or the do not always communicate it. lost control for all of the power and Although some aspects of cultural privilege or the ability external identity are physically visible in perceptions about cultural identity. face-to-face, there are still invisible Some components of cultural aspects like religion, class, and identity may be hidden or can call profession.
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